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Pussy versus Tiger

This was my first assessment when I looked at the Guardian regarding the article ‘Barack Obama and David Cameron fail to see eye to eye on surveillance‘. (at http://www.theguardian.com/us-news/2015/jan/16/barack-obama-david-cameron-surveillance-terrorists). As we see America slump more and more into the weak excuse it is on an empty wallet, it must have been quite the surprise for Prime Minister David Cameron, to go to the ‘leader’ of the free world, hoping for a decent lamb chop (which you actually can only get in either Australia or New Zealand) and he ends up having dinner with someone who prefers Purina as a meal.

You see, I am not buying his ‘civil liberty’ approach for one second. In an age where Google is demanding more and more privileges to access your mobile data, where Google search gets transparently pushed into your android phone on top of your functions. In that era HE is proclaiming ‘civil liberties’?

Where we see Facebook where we would have to consent to allow access to our religious beliefs and that of our friends for access to a game. What is this, ‘Gaming for Catholics’? Here we see discord on what is needed to keep the citizens safe?

I particularly like this part “As Cameron warned the internet giants that they must do more to ensure they do not become platforms for terrorist communications, the US president said he welcomed the way in which civil liberties groups hold them to account by tapping them on the shoulder“, tapping on the shoulder? Yes, with Bing, Google, Amazon and Yahoo all in America, he definitely wants the power of collection to be ‘unhindered’ for now. There is of course the thought that President Obama has no control and it is Google and Microsoft telling Congress how it will be for now, which means unmonitored access.

That part is also a requirement to keep the financial sector running uncontrolled until it is too late (a point which might have passed already).

So, is this all rambling? Let us look into the evidence!

The first part comes from the Trans-Atlantic Consumer Dialogue (at http://www.consumersinternational.org/media/1396104/tacd-resolution-on-data-flows-in-the-transatlantic-trade-and-investmemt-partnership.pdf), an organisation not too visible, but it is loaded with high profile participants (at http://tacd.org/about-tacd/whos-who/), the PDF had nothing really new to tell me, but this part is important “The actual extent of these data collection practices, whether they were lawful, or the range of activities involving companies such as Google, Facebook, and Yahoo are still unclear. Until the new US and EU joint group of experts tasked with examining privacy in the light of the National Security Agency’s PRISM Internet data program and related disclosures makes a report to the respective governments and the public, it would be unwise for the negotiators to address data and e-commerce-related trade matters at all. The public on both sides of the Atlantic deserves a full and frank discussion of what actually transpired, and what policies or safeguards should be required as a consequence“. Even though we were confronted with the Snowden fiasco, the massive part that is kept silent is what non governments are collecting, they have been collecting data every second, of every minute of every key press you made these last few years. Data that is valued, without oversight. So ‘yes’, as I see it, the President (or the Democratic Party) is very likely getting told that with oversight, the fat checks will disappear.

This is at the heart of the matter, David Cameron (and several others) needs to keep their civilians safe, whilst as I see it, America is about the bottom dollar at the expense of everyone’s safety. Should you doubt the latter part then consider the next bit “US trade policy requires radical reform, not only to the flawed certification process, but also to the secrecy of trade negotiations in general, the lack of accountability to the public, and Fast Track proposals that insulate trade agreements even from the scrutiny of Congress itself“, which we get from Electronic Frontiers Australia. So, as we see the push for ‘free trade’, how can there be ‘free trade’ without civil liberty? It seems that in the US ‘free trade’ is synonymous with corporate trade, specifically the corporate trade of big business. So as we see that areas are drowning in corporate oversight (by the corporations), we see the term ‘civil liberties’ being cast in a voice to keep big business out of oversight. So, how does your Purina taste today Mr President?

Now the intelligent person will state, what has one thing to do with the other? How did we get from some data discussion to the TPP? This would indeed be a decent question and my answer is that it is all linked. You see, the big data collectors can only continue if it is unhindered by policy. Google’s fortune comes from the data of millions each day. So once the data starts getting holes as the rights of those from the UK, the Netherlands, Sweden, Germany and Australia are set to boundaries, the collected data will show holes, which means the value goes down by a lot. Over 30% of the internet has business, which lands roughly 40% of ALL profits in the hands of US firms. I am precise in my statement here, US Firms! Not US government or the IRS, just US firms who will syphon billions via Ireland and like-minded places where taxability is at 0.1% (or some other ridiculously low number). If this oversight changes, so will the profits dwindle to a much lower percentage, now suddenly it will be a fair game for internet companies on a global scale, which is NOT what the US wants at all.

When we consider “The prime minister adopted a harder stance on the need for big internet companies such as Facebook and Twitter to do more to cooperate with the surveillance of terror suspects“, that fear will hit many and suddenly there are more holes in the collected data, downgrading businesses, the economy and heaven forbid, the DOW Jones Index, hence kitty goes into ‘UCLA’ mode.

But many in Europe are now a lot more awake, the events in Paris did that, when an actual terror attack hits a place like Paris, people suddenly notice and their fear for their safety spring into action, which is counter-productive for these US firms (as the terror attack is not happening in the US), corporate greed takes a front seat on what needs to happen, all under the guise of ‘civil liberty’.

As the president came with “In a sign of the concern in the US at the threat posed by extremists in Europe and in Syria and Iran, the president said disfranchised Muslims were one of the greatest challenges faced by Europe. “It is important for Europe not to respond with a hammer with law enforcement,” Obama said at a press conference with Cameron as he contrasted the way in which US Muslims had integrated and regarded themselves as wholly American“, really? How did Americans react on September 12th 2001? They couldn’t get the DHS started fast enough! In addition, let’s take a look at the Guardian in 2012 (at http://www.theguardian.com/commentisfree/2012/dec/29/fbi-coordinated-crackdown-occupy), ‘Revealed: how the FBI coordinated the crackdown on Occupy‘. It seems that ‘civil liberties’ are not an issue, when profit (read: banks) are in play. If we accept the quote “The document – reproduced here in an easily searchable format – shows a terrifying network of coordinated DHS, FBI, police, regional fusion center, and private-sector activity so completely merged into one another that the monstrous whole is, in fact, one entity: in some cases, bearing a single name, the Domestic Security Alliance Council. And it reveals this merged entity to have one centrally planned, locally executed mission. The documents, in short, show the cops and DHS working for and with banks to target, arrest, and politically disable peaceful American citizens“, now apart from the Snowden issue, I regard the Guardian to be a good paper, this gives a clear view that ‘civil liberties’ is not an issue in the view of profit and in the view of those depending on thus stated profit.

So here we see the clearer view of Kitty (Oval Office) versus Tiger (10 Downing Street). David Cameron needs to get a handle on the terror fear which goes a lot further then ‘commercial interests’, he needs to actually address and deal with these fears, hence the need for data. In this matter he had to speak to the President, let’s face it, getting GCHQ to download Exabyte’s of data (whilst permission is pending), without a meeting first is just bad form. On the other hand we could ask that data set from North Korea, apparently that is where the top hackers are today (according to US officials).

 

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Exploiting mobile users

Is it not amazing that in an age, where we all move into areas where things getting cheaper and cheaper, we see that mobile phones is the one article that remains into the top priced push. Yes, when you move to the post office, or to some ‘budget’ place, the only ‘cheap’ phones are the ones that are the ones that are basically in the bottom part of functionality, phones that have less than 6 months of decent quality usage before Google pushes for more updates, more android and the applications will add towards the maximum RAM.

This is my situation, I got a new phone in 2012, I needed a new one, and the one I bought was ‘decently’ priced at $299. I never regretted buying it. It still has a good screen, I have one game and a few applications, yet over the last two months the push has shown that when I have more than 2 apps running (including the dialler) the lag, the jittery screen, it all starts getting slightly wobbly, so I lock the phone, unlock it, remove all apps except the one I need and it all works fine again. Yet, my phone needs replacing not due to the hardware, but purely due to software. Looking around has been quite the revelation.

Looking at those options, I see that the $99 phones are less and less useful (specifically the smartphones). So as I started to dig, I am seeing a new change. If you want to find the price of a phone, it is often harder and harder to get clear pricing, more important, we can find less and less about how prices were and how the prices devolve.

Is it not strange that there is such an abundance of buy now places, but less and less information on the devices, the price and how long these articles are set to be for? The mobile is the new field for the technological armistice race and there are too many parties willing to make certain that the people cannot be properly informed. You see, this field has evolved for control. In the 90’s and the decade after that, it was relatively simple to get information on what graphic card one needed, which soundcard would be best. But not unlike the gaming industry, the information places are given less and less information. Is it not strange that Ubisoft (a gaming company) did not give a testing sample of Assassins Creed Unity weeks in advance? Especially when literally billions are riding on it? This is at the core of the issue, at the core of some ‘technology’ pages that are less and less information, more and more ‘typed’ marketing, not for their readers, but for the prospective buyers of the product. The media has been changing more and more and many readers remained asleep whilst reading. I must admit that the last description might not be accurate. Many will not realise this faltering until they are confronted with the fact of change (not unlike me).

If you’re looking for a console you can Google ‘PS4 price console’ and you will get pricing information on the very first page, even price drops, all localised. For mobiles it is a jungle out there and no matter how many ‘suddenly’ appear, when you want to look for that actual good deal (like the ZTE ZMAX) you will suddenly find that no one has such a good deal in stock (finding a decent site is also a challenge). They have cheaper (ad therefor useless) smartphones (I will dwell on that shortly) and of course the really ‘up to date ones’ which are not that much better than a ZTE, but will cost you 275% – 450% more. It is all about the money in the end!

You see those who choose Android (like me), will now learn what the cost of alleged abandonment is. (at http://www.zdnet.com/article/google-stops-providing-patches-for-pre-kitkat-webview-abandons-930m-users/), we saw early this week that Google is now stopping the update of the older versions. This means that as we see the headline ‘Google stops providing patches for pre-KitKat WebView, abandons 930 million users‘. This includes the bulk of the people who bought their mobile before Q4 2013. What a fine android web we weave!

You would think that it is a simple matter for updating, don’t you. Well that is not entirely correct. In my case Motorola was pretty decent in giving the information, however, when I press system update, it tells me that I am up to date, so I cannot get beyond 4.1.2 Android. This is now at the heart of several problems.

Who knows what version they are on and more important, when we consider the following text from ZDNet “In other words, the next time a researcher or hacker finds a way to exploit WebView on pre-KitKat Android, Google won’t create a patch for the vulnerability itself. However, if anyone else builds one, Google will incorporate those patches into the Android Open Source Project code“, more important, as long as this is not fixed, an increasing population will be at the mercy of forced upgrades through buying new phones outright, or chaining themselves to a new contract.

There are two sides. In fairness, should Google keep on fixing their ‘flaws’ ad infinitum? Yet on the other side, if my 2 year old mobile is now a security risk, what on earth am I paying for? More important, in this economy we would keep on paying premium just to be connected? The math does not balance out towards the need of the user. So are we witnessing a start from smartphone, back to normal phones? Let’s face it if smartphones are charged to your account and after that abandoned to this extent, what should we do?

Some will push for Apple, but there to some extent, the danger is changed, not necessarily removed. A normal phone will less likely have these issues, or change to the new player. Even though the brand leaves (from past events) a bitter taste in my month, Samsung has taken a new direction with their mobiles called Tizen OS. The following parts are known at present “It is Linux-based platform built from Nokia and Intel’s ditched MeeGo“, open source means many views, so perhaps better patches. The fact that it is Linux based is not bad either. The fact that Tizen is using HTML5, it means that we will get a wave of content that is state of the art, slim and memory efficient (no flash needed). You can look for yourself to some results (at http://www.creativebloq.com/web-design/examples-of-html-1233547), so it seems that the new road that Samsung is taking is also changing the perception that they are getting. From these upgrades, Samsung could evolve from ‘player’ to ‘top contender’. It will definitely bring the fire to the ankles of Apple, which is never a bad idea.

Tizen is not new or just a gimmick, it had been announced before and more important, it has been in development for years, yet with the Google decisions and with the issues that mobile users might be facing sooner rather than later, the timing for Tizen is pretty good and Samsung could benefit greatly, they will get additional benefit as people realise that patches are no longer coming for their less new mobiles, which will hurt consumer confidence.

If you have any doubts then the clarity from Greenbot.com should help. “Google drops Lollipop on November 3rd 2014,  if you have the right device“, which makes us wonder, do I have the right device? “Maybe you don’t have a Nexus phone or tablet. Well, then the situation gets a little murky. If you have a phone purchased in the last year, odds are good that you’ll get an upgrade to Lollipop…eventually“, which gets us, what if your phone is older than one year? Then what? Which gets us the last part “Manufacturers like Samsung, LG, HTC, and Motorola have promised swift updates (typically within 90 days of release) for top devices, but those have to go to carriers to be tested before release, too“, knowing I am ‘up to date’ with my version ‘4.1.2.’ does not inspire confidence! How many people asked questions about versions of Android when they bought their phone? I am a technologist and I never gave it too much thought (other than that I wanted an Android phone). Now, it seems that my Motorola is will remain on Jelly Beans (4.1.2) and now, we have ourselves a ball game, because as this unbalanced approach is pushed from both the desire to remain free (not chained to a provider) and as the life cycle of a mobile phone is now in danger of staying under two years due to the Google changes, we now see the need to not just chastise Google, but to make it clear (actually demand) that consumers are properly informed on the limitations that they are buying at $300, if we regard that patching is done to undue the lacking security of a product sold, we get a new game where the consumer must be informed clearly in a shop regarding the purchase they make.

A costly jump that might not have been needed! This year will bring changes to the mobiles and the shops selling them, I wonder if Google considered that, or perhaps they never cared. Especially when the people get told that they will not face any issues, if they had a Nexus phone (Google’s mobile). Samsung is not without options either, as they progress towards ownership of Blackberry, they might drill into a new mobile market that revolves around data and communication security, which is another mobile hot potato, and it instantly gets them huge chunks of the financial sector for reasons not here speculated! Tactically both Google and Samsung have made brilliant moves, for the consumers not the worst move but likely a costly one this year!

Will you remain in a Google mind or move to Tizen?

Will Eva choose to try the Apple in the end?

Time will tell!

 

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Not just telling you so!

This article took a little time. There is so much not happening, it is almost scary. Yet, I found a few issues that gave way to the following topics from both the past and the upcoming present.

The Dutch Economy will recover slower according to the IMF (at http://nos.nl/artikel/2007483-imf-langzamer-herstel-economie-nederland.html). Here we see the following statement in regards to this: “Het IMF dacht in oktober nog dat de Nederlandse economie volgend jaar met 1,4 procent zou groeien, dat is nu iets naar beneden bijgesteld op 1,2 procent. Dit jaar wordt een groei verwacht van 0,8 procent. Dat is overigens iets meer dan de 0,6 procent die het IMF een jaar geleden verwachtte“. “Translated: The IMF expected the Dutch economy to grow next year with 1.4%, which is downgraded to 1.2%, this year the economy will grow with 0.8%, which is slightly better than the 0.6% expected a year ago“.

Yet, when we look at my blog dated May 15th 2013 ‘A noun of non-profit‘ (at https://lawlordtobe.com/2013/05/15/a-noun-of-non-profit/), we see the following: “The Dutch NOS reported the prediction that even though the Dutch economy will shrink another 0.5%, they do predict a growth of 1.1% next year, so basically, they expected the economy to grow 1.1%“, so that story about “this year the economy will grow with 0.8%, which is slightly better than the 0.6% expected a year ago“, seems to be retroactive rhetorical whimsy (a sort of economic BS using numbers, as I see it). When we see the predictions on how they were ‘so close’, it is in its most colourful form an example about a guy having unprotected sex and then cry out ‘but I almost did not get her pregnant!’, yes, pragmatically speaking he failed by a mere six inches (you the reader can connect the dots, can’t you?).

You see, this is not whether I am right or wrong (it is a nice side effect), I am postulating the issues of managing Bad News. We see this happen all over the world, even in the more respectable places like the Netherlands and the United Kingdom. There are cogs in the system, but between these cogs is one extra cog that is slightly variable in size. You see, if the cogs are consistent as a watch, then they are always at one speed. Yet economies do not run like that, so the spring that drives it is not consistent in strength and resilience, as such the cogs would be a little variable in displaying the economy, now here is the magic cog, it is placed between two cogs so that it can shrink or expand, so as the economy slows down, then so does that cog, which means it rotates faster and commercial times will move through with the same consistency, we do not get to notice the slowing. Yet, this approach is virtual, it is nice on paper, but in reality, the money is not coming in, so the people have to make due with less, but the economy shows growth, no matter how much we cannot afford food and the items for our creatures comfort.

I think that the IMF is aware of this to some extent. Euro nations have been optimising their presentations in a few ways. Mind you, then are not cooking the books, but at times as the situation is generic, there are all kinds of posts that could be included or excluded, the difference is billions allowing for an upgrade or downgrade by one or two tenths of a percentage point. That is at the heart of it, now we see this for almost a dozen nations and the colourful loom that is called the EEC economy is now a lot less white and its product shows a fabric in all the colours of the rainbow, which is what we face now. We get incorrect presentation which will require a lot more adjusting. Doubt me? Then consider the two quotes that I showed earlier from the IMF. In an economy of 770 billion (previous Dutch GDP), the offset comes down to 3.85 billion, that covers a lot of bills. Now that you see this, consider how inaccurate some need to be to base a budget on something that is off by almost 4 billion, which is 50% of the entire budget for defence. How can this not have been ‘predicted’ better? Well, here is the crux, prediction are never accurate (and 4 billion out of 770 billion is a mere drop), yet in the end, governments all over the world will always portray them to be in a better position, then downgrade that view, yet with billions at risk, that approach seems short-sighted to me. It is almost a forced attempt to spend where there is no money, which is how we all got to be in this predicament to begin with.

To illustrate it, I will grasp to the article and link of a story done by Greg Jericho, who does an excellent job of it. It is called ‘Why isn’t the government being held to account on the China free trade deal?‘ (at http://www.theguardian.com/business/grogonomics/2014/nov/20/why-isnt-the-government-being-held-to-account-on-the-china-free-trade-deal). I do not completely agree with his assessments, but overall the picture that is painted here is quite clear and not incorrect. The first quote in this regard it “The modelling, which was used in the feasibility study, estimates that had a free-trade agreement been signed in 2005 by 2015, our GDP would have been about $3bn more than it would have otherwise been. Is that much? Well it’s about 0.37% bigger. So no, it’s not much at all“. Yes, I have warned in previous articles how dangerous it is to compare statistics, what I had not mentioned at that time, which was not in play, is that changing the base of measurement is also a good way to ‘lie with statistics’, as the article points out. I had done an example in a class I have years ago on founding a hypothesis. In there I used a Dutch municipality data set. When I compared the two in one graph, it showed how the states that were adjacent to the river ‘the Maas’ had decreased in average population, in those years that river caused damage due to flooding in several towns. Yet, the municipalities are all over that state, so does it apply? How to prove it? That is an entirely different question.

Now, I have nothing against free trade, but when we consider the large corporations not paying tax at all due to artistic accounting, adding fuel to the fire to give these large firms even more options to avoid taxation is not a good thing. So that net revenue, how is that taxed, what is more important, once this agreement is in place, how long until Google, Apple and Amazon will change their parameters to include that setup to avoid paying more taxation. How does that help Australia or Australians in any way, shape or measure? When that graph changes, export slows down and imports of all measure go up, how will free trade benefit then? I am not stating that this will happen, I am just wondering what happens if it does.

The one statement by Greg I disagree with is the one at the end “A free-trade agreement is no more a guarantee of economic growth than not having one is“; I would state “A free-trade agreement gives a lot more danger to tax avoidance on several levels than not having one“. Google, Apple and several others proved that point for the last 4 years, at present there is little chance of seeing them pay any taxation for at least another three years, then there is the solar panel debacle, but the least said the better. The fact that there is a decent issue with well over 50% of the panels (out of 600-1000 manufacturers) should give an indication that this free trade agreement, does not necessarily mean that quality will improve, with free-trade in play, that list consisting of dozens upon dozens of articles will sharply rise. How to guarantee that quality? The article does not reflect on that (was not meant to do so), but that issue will be (better stated should be) on our minds too. There is however one side that we should consider. We forget how rich the Chinese culture is. I believe that China could become a serious player on the video games market. Some of these stories would translate into different genres of games on every console. I am not talking about South South East China (most people call it Taiwan), I am referring to Guangzhou, Shanghai and Beijing. One of the strongest cultures has not presented itself digitally in any strong way, which is a shame, because in the end, gamers care for good games, not where it was made.

Why the jump to games and gaming? Well, it is one of the markets I know a lot of. We might be on par with IT, engineering and other options, but gaming in China, original gaming in China is a relative unknown. We tend to look at Japan for that. Well, guess what, Nintendo has been rereleasing games for some time now (good games mind you), but they are slowly becoming an iteration of what was an original concept. It is not about the games (well, it is only to some extent), I believe that new innovation, new IP and new, truly mindboggling advances come from interaction. We need IP, advances and new opportunities, these come from fields we have not seen yet. If you doubt it, consider 1993, when a game named Doom entered into our lives. Most will not remember it, but it changed gaming in a massive way. I still believe that this game became the spark that would be the conception of what would become in 1998 the Unreal engine. That would change gaming forever, even today, 16 years later, many games are relying on the unreal engine, and some of the artwork created today through the Unreal engine is so amazingly sharp that it makes the result almost undistinguishable from reality. That is the foundation I believe we can see, another jolt in the advance of gaming. That is a development which will not just remain in gaming, as unreal developed, it developed a commercial need for 3D technologies and it even has military applications in more than one nation today. I believe that the multi-billion dollar games industry has the potential to drive a trillion dollar commercial need for innovation; we only need to find the right combination to make it work.

That’s just the opinion of one blogger, but I feel fairly certain it is a shared opinion.

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You might not like it

This morning I got confronted with an article so in my face it literally made me stagger. This article came from the brilliance of a YouTube element called ‘Veritasium’, it was all about the dangers of Facebook, moreover, the dangers of actual investing in Facebook. Of course the hilarious part that I read this on Facebook, so we see a slightly additional view when we consider winking at social media. Yet, before I start we must not forget to show divine humour by emulating the platypus. If Pig Latin is a reconstructed language and we see the Dutch expression of Fisherman’s Latin as ‘catching that really big fish’, is Veritasium a new elemental truth or a truth in mere reconstructed elemental words?

The article is about the concept of buying ‘likes’. The link is here (at https://www.youtube.com/watch?v=oVfHeWTKjag) and I can tell you now that it is worth seeing from beginning to end. The movie takes 9 minutes and it gives you the low down on buying likes and more important the dangers of pushing your visibility.

Now it is best for the reader to see the video, because the speaker does so in a very eloquent way and the only way to get his point across is to quote his entire article, which no longer makes this MY article.

I have seen these issues before, why do we need to ‘like’ things? I do, there are a few likes on my list, I see some advertisement on Facebook and as such, I have no real issue with the advertisement part. It is the price for a free Facebook. Yet, why would you want to pay for more likes? It seems that apart from it costing you money, the video shows that paying for likes is ultimately bad for business. This is only the top of the equation.

The video is calling into question other issues too. The fact that one issue made them shed 83,000,000 fake accounts, one might wonder how many fakes there really are on Facebook. The second is that the linked algorithm is also in question. If we consider the data linked here, then we see a different issue, which links them all.

  1. How are bought likes regarded, especially in the approach towards a percentage of linked advertisements through connected friends?
  2. How can we get actual advertisement pushing flagged towards an engaging audience (which shows growth and possible commitment), while we know that bought likes will never be engaging likes.
  3. How is the data cleaned to show a better mapping of audience versus engagement as well as geography versus interest?

The last point is not just linked over the two issues, we see in the video that there are profiles in the system that are there to like ‘everything’, not in a Zen way, but in a way to mask fake accounts, which gives another matter regarding the algorithms and how they could likely be fooled by those who understand the system.

Yet this is not just about Facebook, we should now also look at the medium that gave us this treasure, namely YouTube. You see, YouTube is all about creating hypes, vibes and types. It is the last of these three that have been a worry for some time and there is no indication that this will stop anytime soon. So, what happened? It started a few months ago, I was looking for a game trailer and there it was right in front of me, the movie Silent Hill. Now, as I am between apartments, I have no access to my DVD collection, so watching this one was heaps fun. I was just a little upset that a Blu-ray was never released of this movie. So, as the month progressed I started to dig into this phenomenon as this seems to be a copyright violation. As I started to dig deeper into this, I noticed a league of movies, some extremely recent all watchable. Even 2014 movies like Godzilla and the new X-Men movies were on YouTube. Now, there is at times a massive drop in quality and 1-2 were clearly filmed in a cinema, but the movies are there. But it is not all that clear. In some cases there are hundreds of copies yet none of them have a movie, they just have a link to click on, or the weird text ‘this movie was deleted by YouTube’ (if that is so, why is the file and the entry still there), so YouTube is used in a growing league of non-trusting reasons. Yet, is the approach for marketing or criminal reasons? That is also the issue, because it tends to skew the people who go there and the reason why they went there. I can very much understand that there are scores of Bollywood movies there, but are they any less a case of copyright infringements?

How does the YouTube issue relate to the Facebook issue? It seems to me that the second is an automated form of getting people to do for the click farm so that they go undetected for a lot longer. Consider the effort it takes to add 100 copies of a film, people might want to see and they all go to a link (for implied free download), we now have a person losing possibly up to 15 seconds, whilst they at that point are facilitating the work of a click farm. The farm remains less detected, whilst the farm gets 100% of the revenue from the click. Now consider that when these movies come out over tens of millions will try a few links, so these farms get all those attempts for a mere 100 uploads, it seems like this is easy money. So as we consider that Google, Yahoo, MSN and others are now trying to battle these farms more and more, yet the fact that YouTube (a Google child) seems to have kept the backdoor open, should be a massive issue, because this puppy tends to go straight to Facebook and Google+, which leaves the impression that people were mopping the floor whilst the tap remains running. So nobody is going anywhere fast.

As such my question now becomes, how anyone can proclaim that keeping the status quo in these matters is nothing less than running backwards on a highway patrolled by blind drivers. So, here is the kicker, how come Google has been unsuccessful to stop such levels of copyright infringement? In my view there are two options, they either are unwilling or unable to do so, unable means that they are not clever enough and that their system of facilitation is there to keep them non-accountable, if it is unwilling, then we see another version where their lives (Facebook and Google) revolves around bandwidth, which gives us the old Telco revenue issue. It is all about the money!

You might not like that reality, but it is a reality we all helped create. What a difference an algorithm makes!

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Billion dollar blame

Some do it quick, some do it with conviction, some take a life time and some don’t experience it at all. You might want to guess on what naughtiness I am talking about. It is simple negative profit in a firm. Some seem clear, some are to be expected and some are just plain ignorant.

We could rephrase them as the alphabet, like A is for Airline that’s lost in the queue; B is for banks, who lost more than a few. But then, that nursery rhyme would get boring real quick. The issue is not Tesco, not as we read in Bloomberg: ‘Bank of America Lost $2.7 Billion in a Maze of Accounting‘, it is simple overreaching. First the car industry, now the mobile industry is getting hammered. It would be fine to just blame Apple, who does have a stake in this, but in the end the true culprit is what I call ‘lack of vision‘.

Sony is downgrading its profits to far below zero. It is projecting a loss of 2,140,000,000 at the end of the current financial year. So we are talking about a loss so big, I personally believe is that those ‘idea-illogicals’ are still with their heads in the pre-recession era, they keep on believing that the old ways still work. Guess what! That time is gone, the financial institutions and banks changed that game forever.

The electronics empire initially forecast a $466 million net loss by the end of the current financial year, but has now informed investors that the projected loss has been revised to $2.14 billion. That is the budget for a small nation, so how is Sony still around? Well, that is not about that part of the equation, but it is an interesting question to consider for the future. The biggest issue is with their mobiles and we should wonder how they are currently surviving. I have nothing against Sony mobiles, I have had Nokia mobiles, I have Sony mobiles and mobiles from Ericsson and currently I use a Motorola. The entire mobile market is plummeting, Apple is doing fine, but overall they are likely to see a peaking of profits too.

Why?

Well, like those in the car industry, the people behind them are just not too clued in. They listen to ‘experts’, ‘analysts’ and from there they think that they comprehend their customers. They get market research, get 1000-2000 responses, weigh the hell out of the data and they consider that they have the knowledge.

Guess what, it does not work that way!

True investigation takes more, takes longer and takes actual preparation. Some half-baked set-up, which is quickly designed on Monday, live on Tuesday, data collected up to Thursday and reporting on Friday can work for some parts to get a general idea, but in the end, you will not get the ACTUAL wisdom you need. And guess what, it is not just Sony doing this; there are a few other larger players. Apple, Alcatel, BenQ, HTC, Motorola, Nokia, Samsung, Siemens and Sony Ericsson et all. All of them have several models; most of them are not that cheap.

To this I add two facts. The first one is the economy. It has been 10 years when the 2004 crash came, that hit many people, then the 2008 crash that turned a massive amount of people over the brink of poverty. In that decade the consumer lost close to 21% of purchasing powers. In that decade, the bulk of all people lost a job, or was retrenched at least once, was forced to live on a frozen income, whilst prices of food and housing kept rising and many are not dealing with their debt, so that part is also hanging round their necks as an anchor. The consumer markets ignored that part and now they see the fallout, a fallout that could have been clear to them for at least 3 years, so the writing is not just on the wall, it is a massive neon billboard that was ignored by those who should not have done this (at http://www.cnet.com/au/news/sony-forecasts-2-1-billion-loss-this-year-due-to-its-smartphone-business/)

There is additional ‘evidence’, which is seen here in the quote “The Company blamed the ‘competitive environment of the mobile business.’ Sony has been hammered by competition and an inability to find distributors in key markets such as the US“, I consider that to be a statement of falsehood. Why?

Well, that is always the real question. Consider the list I gave earlier. Siemens has lost a large share, Ericsson lost it as it united with Sony (the company in question), Alcatel was never the largest party in this and neither is Siemens. Huawei is relatively new and several smaller ones do not make the list any more (like NEC), so overall Sony should have consolidated its visibility, but it did not and neither did Nokia. Apple, Samsung and HTC grew, yet overall Sony should not have lost THAT amount, which means that there is more. I blame the over flooding and iterative consumer model as one reason, such a model cannot be sustained if you cannot grow the customer base and that part is currently diminishing and will keep on diminishing for another 2 years. We can no longer afford a new mobile or car every year, in all honesty, we never could, but that part is mainly the result from the pushed idea of ‘ego’ and peer pressure.

The second quote that gives the ‘frying pan’ and ‘the fire’ expression is: “While its Xperia Z3 flagship is making its way into the US through T-Mobile“, many consumers have had enough of being held over a barrel by telecom providers, the ‘new’ mobile is less and less an incentive to hold on to a solution, that side only works for business customers and they too are shopping in the margins. The final quote is “companies such as Google and Microsoft are laying out plans to broaden their reach into the emerging markets with more affordable smartphones“, that group is now targeting the ACTUAL consumers that are available. Huawei had an advantage there, but they are quickly losing that advantage as they emulate Samsung and HTC more and more.

You see, in this day and age, mobile makers have been pressing the ‘exclusivity’ option just a little too long and now the towers break down. You do not have to believe it, but not unlike the car industry, we do not need 7 models with 22 configurations. That image is created by advertisers, finding people telling you that ‘choice’ is all about ‘individuality’ whilst they try to sell that same package to millions; it is a fake concept as I see it. Yes, we want some choice, but the consumer driven industry took that way over the top. That same issue we have seen in mobiles for some time now and the bigger players, coming with half a dozen models are now finding that they are selling ‘hot’ cakes from a fridge in a place where there is no electricity. So why the ridiculous amounts of ‘add-ons’?

Apple avoided most of the issues by having one phone in 3-4 options, where memory was the choice. We do not need 8-12 models, having one phone, which does most, would suffice. Then we get the issue with price, smaller models cost some, or need a ‘contract’, in my eyes it is an interaction of pimping and harlotry for customers, but who is who is not clear to the consumer. Consider that many do not have $800 for a phone, yes we get options for cheaper, but many providers offer a lot less at that point, whilst a generic cheaper phone would be the solution to many, brands are ego pushing the more expensive models at any given opportunity. Although Huawei seemed to have nailed the market, they seem to slowly start making the same error the others are making. Consider that Huawei offered a 4G phone for less than half the price (unlocked and free of contract) than many other providers, so why would we pay twice the price?

Let’s not forget that many providers are no longer delivering a reliable mobile. If it has android than it is likely that the phone is forcing Google search down our throats, whilst forcing people to store all data on a Google account, so that they can copy the data. Apparently there is a way to switch that off, but the result is implied to be so disgustingly customer unfriendly, that we are starting to wonder whether criminal charges are in order. Now, my Motorola suddenly got ‘enhanced’ buttons at the bottom, where it seems that there is a software overlaid button that FORCES me to Google search. How was that MY choice?

So, in the age of data, the market will soon belong to the mobile maker that will respect the customer and BY DEFAULT, let the person choose what they want to do with their data, photos and other smart phone parts. This is all linked, because where confidence dwindles, people are less likely to choose a smart phone and more likely to go back to the old days of the Nokia 1100 (with silver LCD screen, offering voice and SMS only, oh and it avoided bank security for a little while).

It is my firm believe that if big boys like Sony, Nokia and others want to turn their market around, they will need to take time to ACTUALLY learn their customers’ needs and not force corporate choice as customer wishes down the throats of these consumers. For example, instead of 19 Nokia Lumia models make 4 with one extra landscape option. If you only need 5 models, you can simplify the process, down production costs, distribution complications and get a better return. It is just a crazy thought, but what do I know. I thought that the Lumia was gorgeous, but I am not paying $935 for a phone, not in this age of theft and pickpockets, especially as phone insurances are getting less and less affordable. Sony should consider that same idea. Do you think Apple was lazy? 2 phone models, each with three memory options, which means two models each with three memory chip options. NO! Apple foresaw the complicated BS that others face and as such they have more than a small corner in the market. This is odd as the main component for a phone is its battery and Sony has always had superior battery technology, so Sony should have been the number one choice, but alas, that is not the case, so why do we see a contender with a superior key part run a market at minus 2000 million? Beats me, but someone is clearly asleep at the wheel.

Of course, I admit that I am oversimplifying the entire issue, but am I so wrong? I do not think so. I will admit that I missed a few issues in this, but as Sony is at minus a lot and others have a dwindling market, I feel that I am onto something. I am also certain that people have had enough of data collection and these mobile players to use their consumers as off the books revenue piggy banks, the first one to change the wheel on that process might end up owning the market. For those who would ‘ignore’ that path, remember that no matter how ‘valuable’ that data seems to be, once the customers walk away, you end up without data and without people using your product. Sony has the option to bounce back, but that window of opportunity is small and quickly getting smaller as Google and Microsoft are tapping into their own worlds. Sony might have not have that many options left and they forgot the one lesson Miyamoto Musashi instilled upon them almost 450 years ago: “If you do not control the enemy, the enemy will control you”, they forgot this lesson as well as the fact that ego is as much an enemy as an actual opponent, especially as ego is not regarded as an enemy until it strikes after which it gets named Hinan!

 

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The fear of creativity

It was not that long ago that I wrote the blog ‘Sandbox Games’. Now I learn that Microsoft has offered 2 billion for Mojang. 2 billion is not much when you say it fast, but the reality is that this is a massive amount of money, even with the ludicrous high taxation norm in Sweden, what is left with leave the man ‘Notch’ with an amazing amount of luxury time to come up with something new and unique. You see, visionaries like that cannot sit still. He might think he can, he might actually truly believe he can, but visionaries like Peter Molyneux, Richard Garriot and a few others never do. Now Swedish Markus Persson joins this group!

Some did not agree with my view given on September 5th, which is fine, but the facts seem to back me up. In the same story there was also an issue with subscriptions, and behold we see ‘World of Warcraft Loses 800,000 Subscribers in Three Months‘ (source: Gamespot), now let it be known that this fact was out before I wrote my blog, so I am not giving any weight to this. It is only my voice that claims that I did not see this until now. There is however another side in the article. It claims: “The company called the decline ‘seasonal’ and pointed out that the dip in subscribers was similar to what we saw in the second quarter of 2012, ahead of the release of World of Warcraft expansion Mists of Pandaria“, this is a fair enough answer for now, but overall Blizzard is not out of the woods yet, even though the nextgen versions of Diablo 3 are as wildly wanted as any other version they released, which makes for a quality long term dedicated relationship between Blizzard and their gaming fans. I feel the same way and hope on an additional Act 6, hopefully with the Necromancer and the Assassin.

There is another side to all this, at present several gamers are feeling the cold breath of Sony in several ways. First there is the change that only when online, can a person see his trophies, the port from PS3 to PS4 also came with losses, the gamers at large lost PlayStation Home, and it is such a coincidence that rumours from so many games places up to the days before the release of the PS4 have since gone quiet. Yet, recently Games industry dot biz gave us the following quote “Sony’s virtual world Home will close in Asia and Japan in March 2015, according to an announcement on the official Japanese site“. This has a few consequences down the road, because all you have bought, and all you buy now, will be utterly lost to you. So no more houses, no Harry Potter, no Hogwarts and a league of other items bought will at some point be lost.

We now see two issues:

  1. A console purchase might be temporary at best, and as this market evolved we see a move towards leasing, not buying games. I personally think that this is a dangerous development. We feel for that what we consider we own. Which means that this would enable places like Pirate Bay to grow vastly, even potentially in a exponential way, giving us a new issue, but mostly giving certain corporations new nightmares.
  2. The acquisition of Mojang (if it happens), could be the start of a new wave of indie developers (I really hope so). 99.8% will never have the visionary gene Mojang has, but those who do would soon be bought out and these amounts of money do tend to give the creativity gene the hyperactive status.

Finally I get to have a small go at Pirate Bay. I am no fan of theirs, if you like a movie, or soundtrack, you buy it! I have and lately I have not been able to, but that does not mean I am going all out with downloads. Yet, they could have other options; it seems to me that a large chunk of the population would not like certain steps to be taken to the public. IMPORTANT! Sony has not announced any changes outside of Asia/Japan, but is that such a far-fetched consideration?

I personally see these developments as dangerous for Microsoft/Sony. Yes they are NextGen, yet overall consider the success of Minecraft, people want a GOOD game, is that Google contraption (ouya) such a bad option? Ubisoft can go high-resolution all they want, but if people see their payments dwindle away, another issue will come knocking on their doors too. Ubisoft delivered, I think that it was partially because Watchdogs was new and on NextGen there was NOTHING, so there! Yet, this is not fair either. Yes, it has certain repetitiveness, not unlike the initial Assassins Creed, yet what came after (AC2 and AC2 brotherhood) was such an amazing leap forward, that it pardoned the mediocrity of AC Revelations and AC3 as they were to some degree ignored. This could also be the case for Watchdogs; whatever follows could set entirely new records (hopefully not dependable on cars all the time).

Because of my personal view of a failed Black Flag, I hold out for Unity at present, yet the initial views are a lot more interesting than any presentation of Black Flag EVER was. Yet, in Forbes magazine we see an additional view “If Far Cry 4 is anywhere as good as its predecessor”, and I agree. I kept away from Far Cry 3, for the mere reason that the original Far Cry on 360 was the worst game I played on that console, Far Cry 3 is not that. It had in my view a few issues, but nothing major. Far Cry 4 could set a new boundary and in gaming that is NEVER EVER a bad idea.

So where will gamers go to next? Well, that remains to be seen, but they tend to go where the games and the gaming value is. That part has been forgotten by both big boys Sony and Microsoft. Nintendo is picking up a little, yet the Google console could pick up a lot and they could do it a lot sooner too. Consider that a game like Minecraft can get any person to switch, now consider a treasure trove of great games, or even decently satisfying games. The CBM-64, Atari ST and CBM Amiga, three systems that have a league of quality history, that is even before we consider the early PC games, all waiting to be rediscovered by an entire generation of new players. With a system that can run it, independent developers who can re-engineer it and an eager audience ready to try and buy it.

System shock (1+2), Dungeon Master, Dungeon Keeper, Oidz, Eye of the Beholder, Ultima series, Wing Commander series and Lemmings (believe me, there will always be space for Lemmings). The list goes on and on. Giving it here will keep you needlessly busy for too many hours. I have played hundreds of them and I still smile thinking of some of them. If we could enjoy them in a system with 64Kb, why must we get pushed into impossible hardware requirements? Even today Fallout 3 and Oblivion have never lost their charm. Diablo 3 is another example, yes there is more graphics and resolution, yet both Diablo 1 and 2 have not lost their charm. It is clearly not just the resolution, but a basic form of gameplay that appeals to us.

As the gaming industry is pushing more and more to new micro transactional business models, it is within our grasp to push back and walk towards other solutions that is not about holding us ransom to a monthly fee. Yet, all is not fine there either. At present these monthly MMO’s are doing just fine, ESO (Elder Scrolls Online) with a little over 770,000 subscribers, millions of dollars come in on a monthly base, yet for how long? When the economy is good, many might not care, yet in the view of current developments, that revenue wire will become ever increasingly thinner, then what? At some point many will be forced to select 1-2 of their favourite games to continue, which leaves a gap soon enough, as the business model ‘fails’, or better stated, as the net income will not be in the area of acceptable numbers, what will these companies do then?

I stated it before, there is space if you change the premise of the player and change the options for play, be more fluidic. In my initial view it was a new mapping system, using established locations, but what else can be done? This is at the heart of many contemplations by gamers all over the world, this is partially (IMHO), because the new player tends to be smarter and is also more inclined to listen to their personal friends on social media, so 1-5 will drive the change of 25-100. It becomes a different issue, and if too many of these people are in the student budget ballpark, then the word ‘micro transactions’ will drive them away a lot faster. We will always have novelty moments with Unity (even though the main story line can be completed under 20 hours), Elder Scrolls Online, no one denies that, but the time that EVERYONE goes into the WOW mode is pretty much a given impossibility. I personally believe that WOW continues, not just because they are good (they are good, no one denies that), but the bulk continues because of the vested time they have on their characters. However, WOW is pretty much the only game that can rely on such a level of comfort, or make a claim anywhere near it.

I reckon that as No Man’s Sky develops, the eyes and ears will move more and more in that direction. The ‘promise’ of eternal gaming sandbox style is a lot more appealing than many realise, if you think I am wrong, then wonder why Microsoft is willing to pay 2 billion for a ‘basic’ looking game like Minecraft. Mojang got it just right and re-engineering a wannabe is a lot harder than shelling out 2 billion (Bill Gates likely found it in a jacket he brought to the dry cleaners).

This is the fear these larger players have, not that Minecraft is such a success, but the fear that 2-3 new indie developers have that one idea no one in the high income suits had thought of. Minecraft already represents a low billion and that is only at the start of nextgen gaming. As the game moves from system to system, that revenue will only increase, the secondary danger they fear is as the game is there on Nintendo and other consoles, the uniqueness of nextgen becomes smaller and smaller. A fear that only sounds more and more overwhelming as some regard the failure of Sims 4 and other established brands like Mass Effect are delayed until 2015, which could spell more consequences for the NextGen population, but none of this is new, so why come with this again?

Here we are not looking for the failing established brands (well not really), but the other side of the established makers, the indie developers are getting slowly but surely a new option to shine, as some issues by Sony and Microsoft have not been going forward, we see a growing interest of android development games. this we see (at http://techcrunch.com/2014/06/23/google-play-quarterly-app-revenue-more-than-doubled-over-past-year-thanks-to-games-freemium-apps/) where we see the title ‘Google Play Quarterly App Revenue More Than Doubled Over Past Year, Thanks To Games, Freemium Apps‘, now, I myself do not see my mobile as a gaming tool, but with the Chrome books and the Google ouya, we see a new player and his/her title is ‘gaming enabled’, a group that seems to have been forgotten by executives and gamers alike (myself partially included). Now look back at the games I mentioned earlier and now at the games that Rare developed for the N64. Games released between 1996 and 2003, some became the standard of excellent gaming. The N-64 original of Golden Eye is a lot better than the Wii remake and the Xbox had Time Splitters 3, but then they forgot to make a good compatible version for the 360. a host of games ignored, now ready for grabbing on low end consoles with the promise of great gaming, a premise the high end executives all forgot about.

This is a change in gaming that we had ignored!

We all seem to naturally want to move forward, but is such a step even affordable? Consider that there is a market going towards Christmas, many not able to scrap the coins together for Nextgen, yet the ouya with 3 games at $109 (the price of one nextgen game in Australia) is another matter. good business is where you find it (Robocop quote), that is a reality we have to face, the ‘better’ economy position for many is not getting released until past Q1 in 2015, so if you are an indie developer get used to creativity, because if you get that nice idea out into the open, there is a potential group of well over 100,000,000 gamers who cannot afford a nextgen system with an included game, especially if the android solution is set at 25%, it is an alternative to consider. A global population going the way of pragmatism, one good game is all they need.

This gets us back to my blog ‘The Toothless tiger‘, which I wrote last week (September 8th). I wrote “larger companies have been all about continuing a brand and less about the new idea, which makes indie developers the future (consider the massive success of Mojang with Minecraft), that is the streamline part all ignored“. I truly believe this, which makes the foundations of NextGen rather shaky as cash strapped developers will move towards an open android environment. It also gives us an interesting side effect. The larger players are so used to having the large pool of resources to drown in, that the limits of android will bring forth the old developers as they designed for Commodore and Atari. Games that are slim, sleek and possibly even decent bug free, which in turn gives waves of additional creativity. Will this come to pass? It seems a logical conclusion, but I am not sure. Personally I hope it will and I also hope we will see additional non-male developers, they can shine in this field just as easy as their male counterparts. Time will tell!

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Enabling cybercrime!

Yes, we are all in the unintentional habit to enable cybercrime. Yet what complications do we face when the one enabling it is not you, me or Joe Worker, but Microsoft or Apple? Where do we stand when we are confronted by companies, so driven by what I consider the useless drive of greed through Marketing, whilst ignoring the technical support department? Do not claim that it does not happen, because I have been witness to such events (though not personally at Microsoft or Apple).

It did not just start with the affair of the 101 nude celebrities, yet it is at the core of the visibility that it drives. It is not with the push by so many to get forced towards Google Search and Facebook Messenger, but that is definitely the debatable event pushing the worry, fear and quite honestly the total distrust of greed and marketability that is overtaking what some seem to laughingly refer to as ‘technological improvements‘.

In this age, we see a growing drive for ease and ‘comfort’, yet a lot seems to be enabling cybercrime and exploitation.

We got the ‘Fear Google‘ event and the expose with a non-dressed Jennifer Lawrence has been cancelled (at http://www.independent.co.uk/news/people/jennifer-lawrence-and-kate-upton-nude-photos-exhibition-cancelled-after-artist-finally-concedes-the-images-were-stolen-property-9723751.html).

Perhaps I am too much of a cynic, but the text “Though not, says the artist behind it, due to legal reasons. But instead because he’s had a moral change of heart“, how about the truth (as I consider it to be), ‘the pressure of Jennifer Lawrence has given my expose ALL the publications I needed‘. Seems to be more honest, also, the fact that her lawyer Lawrence Shire, especially if he is the Shire related to Grubman Shire, might have taken away whatever courage he thought he had to continue. I leave it up to the reader to form their own mind.

Yet this is not about that, but it could be.

Consider the following issue, which I witnessed myself today. The setting is simple. She uses her smartphone and for the most never ever uses Skype. Yet, she has a Skype account on her notebook. She needed Skype on her mobile, which was easy enough, yet after installing it, we have lost 4 hours and half a dozen attempts to reset her password.

Skype1

 

 

 

 

 

  1. We enter Skype.
  2. Password lost, which means another browser.
  3. We enter mail details.
  4. We use the received code to enter a new password
  5. We go to Skype, yet the linked identity does not work.
  6. We start again from step 2.

As you can see in the diagram, for some reason, the Skype name and the android Skype are not updated or linked. Even as a technologist it took me a while to see through this and Microsoft is not much help either. If we consider I had dozens of attempts without any repercussions, how long until someone starts trying to get into someone that actually matters?

The issue I showed two days ago (at http://thenextweb.com/apple/2014/09/01/this-could-be-the-apple-icloud-flaw-that-led-to-celebrity-photos-being-leaked/) gave some indications of what is going on. Now we see another level on Skype that calls certain matters into question, more important that the Skype android cannot get updated for some reason, so there is even more going on now, especially as the issues surrounding android Skype seem to have been around since 2012.

This is not the only issues that are out on the works; it seems that Microsoft OneDrive has similar issues of security. There we see that you cannot limit the one drive to be ONLY accessible by certain devices, with cyber-crime on the rise to this degree, we see another mass collecting point, where the people behind it seem to be dancing to the music of Marketing and the mere simplistic need of the matter, as a technologist would mention it is not there. It is likely the same kind of answer I heard in the past “We will get to that in the next edition” or “Let’s get this ‘solution to’ (read revenue from) the customer first“, solutions where the technologist is not at the centre of it all.

Only AFTER some got to admire the Jennifer Lawrence’s chest section do we now see the headline “Apple Says It Will Add New iCloud Security Measures After Celebrity Hack” (at http://bits.blogs.nytimes.com/2014/09/04/apple-says-it-will-add-new-security-measures-after-celebrity-hack/), so is this Marketing waking up, or was IT slamming their fist on the table? Either way, those pushing people and business alike to cloudy places of automatic public revelations should now seriously wake up and smell the intrusion on their networks.

Several of these solutions are still not completely up and running, and the ‘patch’ like solutions in place now, are likely no more than a temporary option, whilst the cyber-criminal goes on exploiting other venues of weaknesses. Let’s not forget that the 101 celebrities list sounds nice, but there are globally at least 399 more women who are beautiful beyond believe, and those not into that kind of information are likely interested in the files of Sir Iain Robert Lobban (GCHQ), Andrew Parker (MI5), John Sawers (MI6). Guess what! They are likely to have very secure solutions in their possession, yet can the same be said for Ewen Stevenson (CFO-RBS) or Simon Henry (CFO Lloyds Banking group)? These people all use solutions for presentations, memo’s and other items. In some cases they need connections to keep up and running. How long until we see the power of Cyber criminals as they influence the market? It just takes one unconfirmed message to make a shift in any direction. If people are scared of what a Lone Wolf can do by blowing up things, think of the damage of disclosed financial events bring. We have seen the smallest of restraint in the press in the case of Jennifer Lawrence (but only by using a super computer and exposing the deeds of the members of the press to the Lyapunov stability algorithm), but is that enough?

There is a growing sense of fear and massive distrust. We have seen it start with Facebook Messenger on the mobile, we have seen some people whisk it all away, yet not unlike the laughable Sony Troll, as they mentioned the ridiculousness of the changed terms of service from Sony, we have seen too much blatant abuse from the greed driven data collectors and now, as trust is gone, more people are starting to wonder why their own local governments aren’t truly looking into it and they fear the same flaccid indecisiveness from them when the Financial sector left a large group of the population (not just in America) in utter destitution.

It goes beyond mere ethics; it is an absolute absence of dedication towards consumer protection for the prospering board of directors, which is at the essential fearing heart of many, both wealthy and utterly non wealthy alike.

This all is getting now more and more visibility as we see the growing amount of people in their ‘right to be forgotten‘, yet as we see at the Guardian (at http://www.theguardian.com/technology/2014/sep/10/google-europe-explain-right-forgotten-eric-schmidt-article-29) we see the following quote “Google is currently conducting a grand tour of Europe, with the ten members of its Advisory Council touring seven cities to gather evidence on the developments in the so-called “right to be forgotten” ruling“, in addition we see “The one thing that everyone agrees about this case is that the label it has been given – the “right to be forgotten” – is a very poor descriptor. More accurately, it is about the right to obscure or suppress personal information“, so is that it, or is there more? Well we can consider the part where the absence of any legal obligation on Google to reveal its processes, which renders Google judge, jury, and executioner. So in combination that it is not about forgetting (read deleting), but about obscuring (read less easy to find) will leave an open field for those with better data comprehension. A market where Google is trying to cash in, so instead of everyone finding it, only those paying for certain levels will more easily acquire information. That is not what ‘right to be forgotten‘ was about. Now again we see the press, yet in this case they are not really placed in any blame, however there is a (sizeable) missing level of clarity on what EXACTLY is requested from more than one side, the un-clarity leads to uncertainty with that leading to nothing getting done. So what is in play?

We know that Google’s fortunes are also linked to data, which means that any additional ‘forget me now’ request is impacting the business of Google, not the one, or the 5, but consider every postcode in the world and 5-10 requests from each of those to be forgotten, now it becomes a massive task, requiring thousands of people, working thousands of hours, paid from the at that point medium slim lined coffers of Google, whilst at the same time having to hold onto those records for later reasons, likely including journalistically and/or juridical. So as we look at all these escalations, then Skype, OneDrive and iCloud are not just three identities, they become three entities of threat of the collected data of all, the privacy of them and whether forgotten or not, they are aware of where they kept their information, passwords and snapshots.

The view of technology every person needs to start comprehending, because they all forgot that ease and comfort come at a price, they just did not consider the currency that was linked to that price. Some of this can be seen in the Lifehacker who in February 2013 (at http://www.lifehacker.com.au/2013/02/why-cloud-services-are-so-easy-to-hack/) write “In most cloud environments, there’s no concept of intrusion detection or prevention, and if they are there people don’t know how to use them“, in itself not that amazing a quote, even though it is a year old and in one year many people tend to not educate themselves that much because of the declining comfort levels. Yet at the end he states a more powerful issue: “This week, I’m in London for Data Centre World, paying particular attention to how to maximise efficiency and lower costs in the data centre“, which is at the heart of my issue. Often these factors involve automation and scripting, which when it comes to issues like speed and the prominence of reduced cost tends to leave security in the backdrop. So if you had any reason to fear any of these solutions, then consider one issue “If all your cloud data became public knowledge at 23:00 and in the 8 hours following you had ZERO control“. Would you be worried? If not then sleep on and sweet dreams, if the answer is ‘Yes’, then you need to take some serious time and get educated on the risks and the consequences. I cannot answer the question for you, but when was the last time you actually had such a conversation with your IT person, or with the sales engineer of the sales person who sold you the cloud solution?

Data is currency, when it is open knowledge for all; you end up only having goodwill and an empty hard drive, which is valued at the price of the empty hard drive.

 

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Changing topics?

It is Tuesday evening, I had been preparing some of my assignments when the two hour bell rang, it was time for a break. I am still ahead of what is needed, which means I can relax (only a little). For 4 weeks I have been doing my daily Uni work, so there is a moment to breath. This is good for now, so what to look at?

Well, I could take you down the road of a copyright driven Australia, yet, when we look at the facts, especially as presented by Brendan Molloy, councillor of Pirate Bay Australia, then a moment of depression hits me. We all speak in truths (or so I hope) and as such, so does he. I do not completely agree with his approach, but he makes a decent case. There are a few tweets he made as @piecritic that have reverberated in my own writings in the past.

  1. Brandis is known to have not met with any consumer representatives and stakeholders as part of writing this draft. #copyrightau“, which seem to give slightly more weight to the issues I posted on my blog on June 17th 2014 called ‘The real issue here!‘, when I wrote “This is at the centre of it all. From my point of view Mr Burke knows it, Mr Brandis knows it and Google, who has every profit with large broadband usage, knows it too. I think it is time for this sanctimonious posturing to stop” it was to state the issue that in the end this is NOT about copyright, this is about bandwidth and as such the Australian economy cannot survive another multi-BILLION dollar blow to it at present. I think that Attorney General Brandis DEFENITELY got spoken to (not speaking with) by certain stakeholders (off the record of course), yet these people do not want ANY visibility in the limelight at present.
  2. @piratepartyau made an FOI request for that data. They refused to release it. https://www.righttoknow.org.au/request/copyright_legislation_working_gr#incoming-2467 #copyrightau”, which seemed to link to “A question about data costs being absurdly high. Love it. #copyrightau“, this is an interesting side. In my previous blog and other events I focussed on the bandwidth, which is what an ISP should be able to monitor and as such they do not, or better, only monitor for billing purposes. This all takes another turn when we consider the tweet by Ed Husic, Federal MP for Chifley, Shadow ParlSec to @bowenchris. His Tweet is “Abbott Govt should tackle copyright, pricing, access simultaneously and not just @copyrightau 1st“.

Well first, to get it all straight, I am a Liberal, so basically in the Abbott, Hockey corner!

Yet, these people make a decent case. You see, I am not in favour of copyright infringement, so if we can stop illegal downloads then this is just fine with me (additional reasons to follow soon). The issue here is not just about copyright; it is in part the ludicrous idea of continuing the TPP. This is at the centre of strangling honest commerce in the near future. I am all for a better legal system that protects the owners of copyrighted articles that Burke represents, yet ‘the rants’ as Brendan mentioned gives way that he is angry because the ACTUAL profiteers are too strong and too powerful (read the ISP and large telecom companies). This is why we see these ‘packaged’ solutions by Optus lately, amongst others. They are trying to convert people to a package as they know that securing revenue now is becoming increasingly important to THEIR survival, this is not seen anywhere in clarity.

So prices are being partially dealt with and access is being transferred to the US via the TPP. If you consider that to be not true, then wonder why Microsoft is setting up 300,000 servers. Just for gaming? Please get a grip and be fast about it!

Consider the following, this was stated by developer Jonathan Blow, but he is not the only stating issues in this direction. “I can spin up 10,000 virtual servers per host. They would just all suck. Saying 300k when they are virtual is a lie“, this is a developer, my issue, since even BEFORE day one has been on the ridiculousness of certain claims. This has all to do with streaming media and entertainment. Microsoft introduced it, when the backlash came they changed tune and dance, so why is this continued? Because the change to a broadband Foxtel approach will FORCE people in the bandwidth and there is no more downloads (which I do not oppose), but there is also no more privacy, with which I have an issue. When you force consoles online for all the wrong reasons, then we can safely state that this is about monitoring”. As America was the land of the free, it is now quickly becoming the nation of the monitors, which is what a debt of trillions will get you. As stated before, i cannot understand the TPP for the life of me, it strangles digital freedom (actual freedom, not freedom to download illegally), it will strangle generic medication (not part of this discussion) and it will strangle local commerce (very much the issue at present).

Patrick Bach, producer behind Battlefield 4 has an additional view “I’m not sure how the cloud will work for real-time stuff, but I can see how it could work for non-real-time stuff where you need a lot of calculations”, monitoring is not real-time, but requires massive power, here we see a side of that what is monitored and how it requires many servers. By the way, consider that this, when (or if) this is up and running, that the monitoring power of Microsoft will exceed that of the NSA by a massive margin. It seems a little extreme for streaming TV shows and online players, doesn’t it?

Additional evidence comes from the Australian (at http://www.theaustralian.com.au/business/opinion/copyright-law-is-failing-to-keep-up-with-internet/story-e6frg9if-1227050705973, this link requires you to subscribe) “As a former chief financial officer, I follow the money: these schemes haven’t worked, because the content owners aren’t prepared to invest in their administration. If they were genuinely effective, surely the movie and television studios would be happy to throw resources at such schemes“.

Again, as a technologist this could definitely be done, yet this is not in the ISP interest at all, his fortune is all about bandwidth, reducing it costs him money.

This is why I thought that the entire action was a waste of time from before the very beginning. Until greed (read revenue) from the Telco’s is set straight, whatever deal comes, will come at the price of ALL valid users and for the larger extent at the cost of their freedom (read privacy).

Yet, in all the tweets, Brendan Molloy does repeat on many occasions the issue that is at the centre of it all “fix your business models“. This is at the centre, yet in all scenario’s several players lose out on revenue (and loads of it), in addition Australia is not even at the heart of the issue that is playing behind the screens. For people like Google and Netflix (where a few groups have a valued investment of over 10 billion), it is not Australia, but the UK where the big price is. Australia with its 10 million households is just a small individual away from the Commonwealth pack. Yet this does not just hit the bandwidth and download models.

In all this, I have one other link. This one http://www.gizmodo.com.au/2014/09/malcolm-turnbulls-anti-piracy-forum-live-blog-follow-the-news-as-it-happens/ shows us the entire copyright AU evening and when you read it, please try to consider the following:

  1. The words ‘Revenue’ and ‘Bandwidth’ did not get mentioned ONCE. You might think that with illegal downloads and copyright infringements that issue would come up at least once, but both iiNet and Telstra were extremely cautious to sail away from getting near it. In my view that forum did exactly what it needed to do, keep interest away from the TPP, bandwidth and where the actual money would be draining from.

All this is as I expected it to be and if you read my previous blogs then you would have read that pointlessness is next to greediness. Not grammatically correct, but highly accurate. Whether we see changes remains to be seen, but the moment the TPP comes into effect the changes will be massive and it is likely that this changes get announced whilst the ink of the autographs on the TPP agreement is still drying.

So, why is this about changing topics?

Well, the discussion seems to be about piracy, copyright and copyright infringement, but the topic that hinders all events (like revenue and more important ‘blood money’) is kept out of the discussion for now.

I have already discussed revenue in more than one place, so feel free to read the other blog article (The real issue here!, mentioned at the beginning) to catch up on it. What I have not talked about is the issue of ‘Blood-money’. It is not my phrase, but I have adopted it as it applies (to some extent). You see, this is not the price of the game, not the cost of doing business. It is the price of being there and staying alive. It seems pure and simple, but it is not. You see, the topic of micro transactions is a little more complex and as such it is important to distinguish between them.

  1. The good guys and girls!

Highest on my list is Blacklight: Retribution. It is released for the PS4, yet there is also a PC edition. The game is large and is FREE! So how do they make money? Well they rely on micro transactions. When buying stuff you have two options, you start low, but as you get through games and as your score is there, you get money, this money allows for low to medium styled weapons. They are not cheap so it will take a little time to acquire the cash. Yet, it is free and you have time, so this is all good. However, if you want that one piece, that ultimate weapon, the slamalamadingdong of all shotguns that will rip through flesh, bone and Kevlar as you squeeze of the right trigger of your controller, then you must purchase Z-coins. There is an off-set here. Partially I think that without Z-coins you will be in a long trial to get decent gear to oppose, yet consider that this is all multiplayer and for those who are not really into this, it means no $99 and this is good, you can invest $10 to get decent gear. I think the approach is pretty good in this economy. This approach is better than try before you buy and is a decent business model. There are others that do this too and some have too steep a curve of costs, but Blacklight seemed reasonable.

For the iPad there is ‘Elemental Kingdoms’. A game, which is free to play and as you play and win, you get coin, which allows you to buy packs with random cards. It is easy to play, the game looks extremely well and the artwork is amazing, the cards unlike with actual cards evolve as you invest in the card, making it more powerful. If you purchase gems with your own cash you can buy packs with more rare cards and better rare cards, which makes for better odds. New players will get double the amount of gems with their first purchase. a good approach.

So, this is the good model, some like it, some do not, but nothing is for free and this way you get the pleasure to try and the option to grow without spending a cent. Those eager to step forward quicker can place $10-$25 and get a head start.

  1. The demons

Here we have the bad side. Whether we go after the Forza games, Gran Turismo or the classic which should now be regarded as an utter joke on the iPad! Prices range from roughly $7.5 for 500,000 in game credits to $75 for 7 million credits. Now consider that one car could cost you 20 million credits, which would be one of the extreme top cars, but that means one additional car at around twice the price for the whole game. How is this even considered sane? This pales by comparison when we see a great classic like Dungeon Keeper seems to push people to invest vast amounts of money into gems so that the player can get anywhere. This is free-to-play?

These are two extremes, yet how does this relate to the initial issue?

This is where the future takes us. The market on many levels is pushing for micro transactions on all fields. Whether it is an app or just a service, it is not just a worry, the future as we see it comes again from the Apple Market. This is not just the versions of the iPhone6 (plus or not), but the other options like the Apple Watch, where we see an interaction between watch and phone. This sounds like a decent gimmick, yet did you consider the exploitation of the consumer through services via micro transactions as well as the events we get as Apple collects all this data? It is not just Apple, where one goes Google will follow and the entire debate we saw on copyright now gets a whole new meaning as people on a global level sign up for ‘services’. This is where packaging of services will truly get a consequence. What if you have Foxtel?

Now we revisit the following statements:

Ed Husic: “Abbott Govt should tackle copyright, pricing, access simultaneously and not just @copyrightau 1st

Brendan Molloy: “fix your business models

Jonathan BlowSaying 300,000 servers when they are virtual, is a lie

I think that the business models have been adjusted, yet I think the adjustment is moving in a very dangerous direction. The Ed Husic nail is getting hit by a massive hammer; there is, at the core of these changes a need to immediately revisit pricing and taxation sides. You see, the ‘micro-transactions’ might seem small, but it reflects on the dangers we face how the frog will not jump out of the pot when the water is slowly brought to a boil, when we react to micro transactions, we will react too late. In this economy we need to make sure the consumer is protected as well as the national coffers, because when Apple and Google start their $0.99 a month service per service we will be hoisting millions a month outside of Australian tax shores, whilst at the same time collecting all that data to be resold and analysed at the other end giving them additional billions in revenue. The Privacy act will not guard us in any way for this new consumer wave. This all brings me to the question, how much do Telstra, Optus and iiNet know at present? Does the intelligence community realise this change of data and how can they keep track of some of the more shady events. Last but not least, when ‘3rd party’ people start pushing out data apps, how can this tsunami of data even be sifted through?

The final part will get us to the conclusion (at (at http://thenextweb.com/apple/2014/09/01/this-could-be-the-apple-icloud-flaw-that-led-to-celebrity-photos-being-leaked/) we see that last week someone took a look at certain events. and it gives us this quote “The vulnerability allegedly discovered in the Find My iPhone service appears to have let attackers use this method to guess passwords repeatedly without any sort of lockout or alert to the target. Once the password has been eventually matched, the attacker can then use it to access other iCloud functions freely“. As stated, this is not a fact at present, but it does give serious voice to the hacked phones.

Things you might think that have no bearing, but as we consider the case of the 101 naked celebrities (like Disney’s Dalmatians for adults), what else can outsiders get access to when people start using these new gadgets? If we consider that the financially well off start using these innovations first, how long until this clear target becomes a target of interest to the cyber-criminal?

So many issues linked to the changing topic. My question, what topic SHOULD have been debated? This is not about copyright perse, but that links to all of this, it is about a missing league of securities that endangers the lives of many Australians and none Australians alike. It is a change to facilitate for profit and data to be handed to big business at the expense of our personal, social and economic safety. Sides many seem to ignore.

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Which coin?

This morning I was confronted with my own thoughts of the last few days. I am not stating anything new (at least I hope so). The American issues, the overly visible multi-billion dollar deals and a few other notions. It started earlier this week when I heard that a friend was made redundant. These things happen. It happened to me, it will happen to others too. The issue I had is that for a decent long time we have known that companies for the most are not too bothered with loyalty, for them it is about the bottom dollar, what is interesting is that they tend to DEMAND loyalty to a fault until they cut away the people who loyally served them, in some cases for decades, only to replace them with ignorant junior staff members often costing them less than 50% of whatever they are paying now. This is not new, this had been going on for some time and they do it nice and legal, at times segregating a staff member in a niche position, waiting a year, if that person had been around a long time even two year and then closing down that department, which saves them years of due income in settlements.

Weirdly enough, yesterday’s story about the bankruptcy of America is linked to all that. You see, this entire issue can be reduced to two coins. One coin is the government, on one side we see the view they have of companies and the other side is how companies really are. The second coin is how we see companies and the other side is how companies turn out to be. They are not the same coin, they are an entirely different currency all together!

That is the view the older generation does not seem to comprehend and what the younger generation takes for granted. However, the long term consequence is that companies will end up having the short stick in all this (but about that side more a little later).

Let us take a look at coin number one. The government coin!

Companies, for the most have considered themselves nationalistic, it gives them an identity and also the protection of the government branch should that ever be needed. There is Woolworths, the Australian place to get your Groceries; there is General Motors, an American Company, British Telecom a British company and so on. These are actually the old times, we and with us our governments have had this image. To some extent, an Ambassador still to some degree acts as an intermediary between cooperative businesses to promote trade. So companies get the support of a government enabling them to have easier access to business opportunities. Their importance goes back to the Italian renaissance, more notably when Vittore Carpaccio painted the ‘Legend of Saint Ursula‘ series; they are called Arrival of the Ambassadors, The Departure of the Ambassadors and The Return of the Ambassadors. Ambassadors were the dream of business as they opened doors for trade to commence and increase.

Today this is no longer the case, business has no affiliation to any government when times are good (when times are bad they whine for money and tax breaks), actually they always whine for tax breaks. You see, a company as many can see have only allegiance to their board of directors and the bottom line that they worship in a spread sheet. Today’s corporations are not linked to a nation or a location. Google seems to be the only honest one in that regard. They do not call themselves an American company, but a Global company. Their concept of location is fluid, it shapes to the need of tax relief and where the fastest servers are to acquire the data handed to them by well over a billion people on a daily basis. Yet, this is not about Google! This is about the way business is allowed to be done. In my view it has something to do with spineless politicians (not just in America by the way). As companies were allowed too many degrees of freedom, they opted personal need and gain instead of the greater good. This is not wrong or illegal, yet they use the facilities offered for them with all the freedom, which by the way is as it should be for the most and at the same time these companies syphoned billion through a multitude of tax shelter constructions, all perfectly legal. Did you know that hundreds of millions of people buy their downloads in Ireland?

An option to promote trade has for the better part of almost two decades been used to avoid taxation, not to improve trade and/or long term economic benefits (well they are, but only for the board of directors). The greed economy had been turned against the governments, most not willing to change in fear that they will walk away. This is one of the main reasons why America is basically bankrupt and not just America. Many of the commonwealth nations, amongst them Australia, United Kingdom and Canada who are feeling the effects of people buying online and these governments end up getting $0.00 in any form of taxation whilst the stores are shutting down one by one. HMV and the Virgin Megastores were likely two of the most visible victims of online retail changes, yet the online purchases ended up not having taxation of any kind, which does mean that a nation’s government is losing out.

My initial solution was to make a change that made any online purchase taxable in the land of the buyer, an idea that was never adopted, some thinking they ended up with more perhaps? But all lost out, as the e-Giants remained in tax sheltered nations. Particularly the US and UK missed out on hundreds of millions of tax dollars/pounds.

Tax administrators face greater difficulties in enforcing tax laws and maintaining their community’s legitimate revenue base when dealing with international rather than domestic transactions, particularly when dealing with a jurisdiction that combines tax haven status with bank secrecy. Increasingly, tax haven regimes with bank secrecy laws in place are accessible to almost anyone with a modem and a computer“, which comes from Mr Carmody, Commissioner of Taxation. It was an Australian Taxation Office Media Release on November 11th 1997. So, this issue has been known for over FIFTEEN YEARS! Who else is late to the party? Well, that would be the United States of America, the United Kingdom, as far as I can tell Canada (not confirmed, due to a lack of knowledge of Canadian tax laws), Australia and this prestigious list goes on for a little while longer. Yes, we were getting played in a most auspicious way by whining, crying small minded board of director members on a global scale.

There is one more side to the first coin (source: http://www.internationaltaxreview.com/Article/3252311/VAT-considerations-for-e-commerce.html). The article subtitles drew me in ‘Nehal Radia considers the VAT implications of e-commerce and how taxpayers can take advantage‘. The article has a few good sides and they are worth reading about, but for me it helps illustrate another side, partially the fact that a view given here is not as I see it to be ‘the correct one’, which by the way, thuy were never debating.

Consider your own financial situation, you the reader. If you have a job, it is more than likely that you have not been getting too many job raises since 2012, yet overall, your rent, your food, your electricity and food bills did go up, in some cases by a sizeable amount. Now consider the quote “According to Forrester Research Inc., US e-commerce spending will increase by 13.4 % to US $262 billion this year, with an expected continuation in growth to $370 billion in 2017. In Western Europe, it is estimated that 2013 e-commerce spending will reach €128 billion ($165.5 billion), up by 14.3% from last year and with expectations of €191 billion ($247 billion) by 2017)“. Really? Do YOU have that much more to spend?

I do not think that this is the case at all, yet, I know Forrester and it is likely that these are indeed the numbers (if they did not make a weighting error). What seems to be happening is that e-Commerce is growing stronger and stronger as this group is avoiding VAT payments more and more, which means that shops are getting shut down as e-Commerce is passing onto you part of the VAT savings. Consider that VAT in the Netherlands is 21% and in Sweden 25%, how can a shop compete when these savings are to some extent passed onto the customer by the e-shop, whilst they can avoid VAT and they do not need a location with rent and electricity. Business views have skewed the market and governments are now losing out massively, whilst their own economy is also suffering under unfair competition practices.

If this is the first coin, I would call this currency ‘slow and asleep at the wheel’.

We are the second coin. Our view has for the most been to work hard, to get the job done and to bring home the bacon. It is a simple view, as we aim to be the ‘return on investment’; we create a comfortable pillow where we rest. Not because we are lazy, or because we do not do our part, but because we know that as long as we get it all done, our boss needs us. He had paid us a decent amount and as we are the cause for more income then we cost, we should all be in a great position. Guess what! We were stupid! Today’s management or better stated, whoever makes the coin decision tends not to be stupid, but to some extent short sighted. You see, he can get the same person in India, or that one person just leaving University, to do almost the same at half the price. Whatever ‘loyalty’ you think your boss has had towards you is no longer there, as we are no longer people we are just part of a spread sheet, as we cost more we get replaced to cost less as to not affect THEIR bottom line, which is usually their profit (read commission). There is of course an issue we should not forget, the economy is still bad, and yes, we have to accept that trimming the fat (the most costly employees) will also happen as some companies are drowning. They are now relying on image, without the revenue to support it. Yet, this is not about that side. The coin is on how we perceive on the company and how the company really is does matter, not how they do business. Is that so?

Is their corporate soul not depending on exactly how they do business?

It is hard to stay on this without getting into the debate on how companies sometimes make hard choices to stay afloat. It is more about the changed spirit of the business soul and how they hope that youthful ignorance might get them these 1-2 deals that keep them going. Yet there is a side which we seem to ignore. It is ‘interpretation’ of business.

Consider the Corporate Image Awards 2014 (something that was brought by the Frontier Consulting Group), a company that is actually an Indonesian company. In their ‘Corporate Image Survey Methodology 2014‘ they actually had a nice twist to this story. They stated for their fourth dimension called ‘attractiveness‘ two parameters, one was called ‘Dream workplace company‘ and the second one was labelled ‘Company with high quality employees‘. Here we see the crux. What is a high quality employee? One that looks dynamic (read 22-25), fast (read slim lined) and get the job done, which reads like within six hours and however many hours of unpaid time they need to finish the job before the deadline, or the veteran can actually get it all done in 6 hours. It is ‘the’ unspoken question that is here and is loudly ignored by those not willing to answer honestly and those who are very unwilling to admit the question, is actually a massive issue. ‘What is a high quality employee?’

I am left with two coins and a question. Are we, both the people and the government too slow to change, or are companies driving us to change in too inhumane ways to protect ‘their’ profit? I feel uncertain to answer it, there are unspoken sides that have not been dealt with and there is the need for greed by board members on a global scale which is yet to be properly scaled back, even in these uncertain financial times.

 

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To be deleted!

I stumbled upon an article by Kevin McKenna that was an interesting read. It was published last Sunday (at http://www.theguardian.com/commentisfree/2014/jul/05/google-right-to-be-forgotten-kevin-mckennas-own-confessions). The headline caught me at first stating “Don’t hide your dark side from Google. Much better to tell all“, which works out really well for Google, but what about the person? In his ‘journey’ as a starting Facebook user, this quote seems the strongest “And I realise with mounting horror that this is how real people with normal lives interact with each other and that it is I who am out of step once more. So I fear I may soon have to conclude my Facebook experiment before I alienate that dwindling band of those who still regard me with some fondness“, but as I see it, the article never ever goes anywhere near the issue why people want things to go away. The reference “we discovered that prominent people are beginning to deploy some arcane European privacy legislation to force Google to ‘forget’ about their historical misdemeanours“, sounds funny enough, but is that it? The following reference “American financier Stan O’Neal who helped drive his bank to ruination in 2007 were ‘deleted’“.

This sounds all fun, but is Google paying Kevin for this article? You see, Mr McKenna does not get within one mile of the actual issues, the dangers that Social media brought upon us all (many were likely never a consideration when Mark Zuckerberg came up with the idea to begin with).

We get the following from Forbes “But there’s another good reason for checking out a candidate’s Facebook page before inviting them in for an interview: it may be a fairly accurate reflection of how good they’ll be at the job” (at http://www.forbes.com/sites/kashmirhill/2012/03/05/facebook-can-tell-you-if-a-person-is-worth-hiring/). Here is the kicker: the workplace is riddled with people not really that great in sizing other people up, a fair chunk of them in HR and upper management. I have been around for a long time, and these people look at ‘presentation’. I have met my share of managers with ‘fuck all’ (pardon my French) idea of what actually needs to be done, like most sales people they will have a nice PowerPoint, and when reality hits, they will dump it on the people who will end up doing the actual job, which often enough is not them. In addition, we see recruiters who have no idea how to be a recruiter. I used to have one that never had anything for me and actually send ME the resume of others asking if I had a job for them. Really? These people will seek you out on Facebook and judge you for what YOUR FRIENDS will post on your page?

Mr McKenna has spent absolutely no words in that regard. To those youthful young undergrad recipients, Facebook could at this point be nothing less than a career death sentence; even if those around them know that those people will work their asses off getting it all done. That part is never on Facebook and they lost out on a job. Better stated: that corporation lost out on a person who would have been one of the best Returns On Investment EVER!

CNet adds a little more (at http://www.cnet.com/au/news/facebookers-beware-that-silly-update-can-cost-you-a-job/), here we see the headline “Study shows that companies have rejected 1 in 10 people between ages 16 and 34 because of something the person shared on social media“. CNet has graphics too, so check it out. It goes in the same direction as Forbes, but there is one quote that I have heard about, but never experienced, or met anyone who directly experienced it “In January, six states officially made it illegal for employers to ask their workers for passwords to their social media accounts“.

These people should reply with the fact that many agreements state the following “You must not reveal your password and must take reasonable steps to keep your password confidential and secure“, the very fact that personal privacy is transgressed to this degree is questionable, or is it?

In USA Today (and many other papers) we see the statement “Burglars use social media to target homes” (at http://www.usatoday.com/story/tech/columnist/komando/2014/01/03/social-media-identity-theft-home-videos/4248601/). It is not a new ploy, it has been around a little longer than that, but what is new is the linked approach that is slowly becoming visible.

Although at present, no ACTUAL events are currently documented, other than from the less reputable journalistic sources (Daily Mail and the Telegraph). There is more and more talk on how social media will influence your insurance claims. If you tweet your events, as might your children whilst on Vacation in a place ‘far away’, your local homestead might be missing several pricey items when you get home. Burglars keep their eyes on those who boast travel. It only takes one jealous school ‘friend’ for the parents to miss out on TV, Jewellery, computers and so forth. There is more and more talks on how insurance policies might not cover it in the near future and that mandatory alarm systems as well as spectacular premium rises are linked to these events.

So there is a massive need from many people to be forgotten all over the place!

A more long term consequence tells us (at http://healthissocial.com/healthcare-social-media-ethics/the-healthcare-insurance-impact-of-your-social-media-graph/), that social media goes so much further than that. As a data miner I have always seen this, but many are only now seeing the dangers. This article voices is perfectly by stating the following two thoughts:

What if health insurance companies realized that with whom you associate may correlate to your health and thus risk?” and “What if your online behaviour indicated (directly or indirectly) your health behaviour – either psychiatric or otherwise?“, so not only could your health care cost spike, in some cases you might not be able to get coverage as you are considered too much of a risk factor. So a person’s unadulterated need, to speak out ‘Suicidal and standing on the edge‘, might in light of their upcoming ‘healthcare premium to be’, seriously consider taking that one final step at that point.

There is one quote I saw that covers the dangers of Social Media that we should all mind “Behind every successful student , there is a deactivated Facebook account“. The issue for us all is that there is genuine truth in that statement (or status). Not because of what the student does, but because of what others do with the data and with the image incorrectly reflected. In one account I took a look at his page had references to ‘Hash Brownies’ and ‘Funky mushrooms on his bacon and egg roll this morning’. The man is a Vegan with an utter dislike for chocolate (I tend to get his chockies around Easter). So, will he see his premium rise by insurances in the future? Because SOMEONE said so?

So Mr McKenna, The ‘right to be forgotten on Google’ is not a strange concept at all, in this day and age it might be the next essential thing if we are to move forward in an affordable way.Because at this point, there is every indication that our cost of living could quite soon be linked to social media data. The worst thing is that mined data just is, and what is taken for ‘granted’ often never is, that is the one part that no cleaning pass in data mining can provide for, whoever claims it can, is in my view clearly lying.

 

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