There is a reality that people seem to miss. There is a reality that the people at large have been ignoring for far too long. Big business had been until early this year trivialising the entire Brexit issue. Some started the catchphrase ‘Bremain’, but that went out of fashion fast. At some point, in October 2015 something expected happened. An American opened his mount (in this case Trade representative Michael Froman), which gave the Britons “If you leave EU you face barriers to trading with America“, Is that really so? In my view, if the Democratic Party does not get its A-game in place, many will not want to be in trade with a nation that cannot pay its bill anyway. You see, if Brexit becomes a reality, the Euro will take a sizeable dive, which will also hurt the US Dollar. More important, as the US has not been able to keep any kind of control on their budgeting, the US issue would take additional tumbles. Consider that the US exports $57 billion to the UK, should one direction fall away, than so does the other direction, you see pharmaceuticals can come from India, Vehicles can come from Japan and Medical Technical equipment can come from places like the Netherlands (to some extent). We are looking at an easy 12 billion going somewhere else. So that part is not a given, yes, UK export might have a few hitches, yet when other players are found for at least 20 billion in goods, new arrangements will be an option (very fast), not so much for the US of A.
Yet, I get it. The USA is afraid, very afraid because of what the Euro changes will bring and their fear is escalating. This we get from Euractiv (at https://www.euractiv.com/section/uk-europe/news/majority-of-french-back-holding-frexit-referendum/), who is now proclaiming that “53% of French surveyed would like to hold a referendum on their country’s continued EU membership“, an issue I saw coming a long time ago. i was the first one keeping my eye on this, and even as Hollande and Sarkozy are trying to make other ‘arrangements’ they now realise that non-compliance with the French voters will mean that the bulk will demand Marine Le Pen be elected, another prediction I saw coming. More important, should Brexit be averted, than Frexit still remains a real risk. It implies that American will almost be forced to send their own Al Jolson European Tour 2016-2017, yet unlike Al Jolson, this tour will not be a sell-out success, it will be seen as a painful reminder of America not cleaning ‘house’ in the 2004-2009 era. An era that brought many nations to the edge of despair. Now we see the Obama administration trying the option of Al Jolson singing ‘can I have a little more please‘, an idea many Europeans will regard as offensive. The changes will give additional worry. From one perspective, if the dollar collapses, export from America should go through the roof, but the overly mismanaged economy gives a clear clarion call that the funds to cate to this need would end up being insufficient. The latter part is my own speculation, I have no hard numbers supporting that part. From all the export, one in eight is about machinery. This seems to be a solid one, especially from the excellence in the past, yet in all this we in equal measure ignore that the US is not the only place to get this stuff, so if a part will move to an Asian provider, American wealth numbers will take a sharp dive, all that because Michael Froman seemed to have forgotten that they are not the only player in town.
Yet I digress!
There is now the realistic concern that a European Exodus could hit the community, a real danger, which also means that certain borders will come into a different play. This will impact the USA as well as Europe. Yet instead of a clear summary, the press seems to be throwing too much in the air with emotional plays from both sides of that isle which I consider to be not so productive. We see not so helpful articles by Jane McConnell on ‘why Brexit would be apocalyptic for the games industry‘ with quotes like “British gaming receives a wealth of talent and funding as a result of being in the EU“, which is a joke to say the least. When we see PC Gamer giving us info regarding Ubisoft Montreal “but it was built primarily on the strength of Quebec’s generous subsidies and tax breaks, and with a newly-elected government facing serious debt problems, those breaks are being cut back. That has CEO Yannis Mallat taking another look at the studio’s long-term future“, so that billion Euro firm in France is ‘surviving’ due to tax breaks. (at http://www.pcgamer.com/ubisoft-ceo-ponders-reductions-to-quebec-tax-breaks/). Now, remember that this article is 2 years old. So basically in the time that Ubisoft created mere mediocrity in gaming. In all that time only the recently released ‘the Division‘ seems to be up to critical scrap. So how about not catering to tax breaks? The final argument “and thanks to the EU working time directive, we are guaranteed 20 days a year of paid annual leave, offering us all us all at least one day we can happily set aside for binge playing. That’s worth remembering“, how interesting that she relies on that part, not on the part of government accountability which is actually driving people away. In addition, remember Markus Persson, simple small software firm in Sweden? It made over 2 billion in the end (from Minecraft). So, let’s not cater to mediocrity! The same issue can be stated for Hello Games. It is about the reset the bar for gaming quality, both small firms, just the two visible in a group of dozens. These tax breaks are there for the small players, but they have been overwhelmingly used by large players to not dig into the ‘quality setting’ frontiers they should have been in.
I feel personally decently certain that Brexit is becoming a reality. If the press would focus on truth and fact, not on emotion to sway the people, there would be a certainty that Brexit will be. It will drive Frexit too. The EEC will become a near death-trap for the last one in, which means that Italy will not be in a happy place between 2017 and 2018. I expect it will drive the membership numbers of Lega Nord with Matteo Salvini, I cannot tell how strong, because I know too little of the other Italian players. Yet in all this, certain other players are rearing its ugly head. You see, when we go back to November 2015 we see a paper by Natixis (at http://cib.natixis.com/flushdoc.aspx?id=88106), there we see “In the worst case scenario, the United Kingdom leaves the EU and does not join the European Free Trade Association; there would then be custom tariffs between the United Kingdom and the EU, but given the size of the trade flows, the impact on the economies would be limited. The United Kingdom has a very small industry and its exports of services, which are very specialised, would probably not be too severely affected“, this is the view I also ‘synched’ to. Basically, the bad sides of the EU towards the UK are massively larger than the good sides. The Natixis paper by Patrick Artus might not be complete, but it gives the goods that matter, from that point of view.
You see, the short-sighted users of a spreadsheet forgot the drive that Brexit could have, the view I predicted already in 2014. In addition, the growth and danger that right parties all over Europe became, fuelling one another is a side I did not see coming either. In addition to that view, we saw in November that Wolf Richter, Wolf Street in Business insider had “A Brexit would be ‘a non-event’“. I wonder where that came from. Oh no, I need not wonder because they mention Natixis and quote the relevant parts.
So what changed?
Well, the part I foresaw and everyone ignored is that Frexit is slowly becoming a reality. Now we have ourselves a lot more than a mere horserace, because this is what Natixis can’t use. It is in massive parts a French conglomerate, not a global one. In that regard Frexit will impact on Natixis as a whole. In this I mean that Natixis will see its profit margins decrease by a fair bit (we are talking a game of billions here), whilst in equal part limit certain economic movements and options. That makes it a different event. And the less we say about the impact on the US the better. Ah, here I am wrong!
You see, Lieutenant general Frederick Benjamin Hodges gives us the following last Tuesday (at http://www.reuters.com/article/us-britain-eu-usa-idUSKCN0WH0QJ), we get ‘Brexit would weaken NATO versus Russia‘, which is not entirely correct, is it Freddie? It is not a lie either! The mess seems complicated but it is not. We can agree that the General is under orders here. I reckon massively from his Commander in Chief who dropped the ball several times and is sending the General out into an economic field that is not ‘his’ theatre of war. Here is the part that is unwritten (not by me), whilst everyone was looking at Lehman Brothers and other Wall Street players, they all forgot about Natixis, who has a wealth portfolio that delivers an annual return that outranks more than just a few EU nations. When that limits and dwindles many players will panic, because the survival of some is now depending on continuity. Something that behind the screens of Brexit and Frexit comes to terms. With Brexit there was enough time to make adjustments, with Frexit that time will not be there, apart from the fact that it will force Germany to take a different course (one that is expected, but cannot be predicted). In all this that is only one element. The General is right that NATO will weaken, what is not given is that it will change the expenditure that some nations are making, which will directly hit Raytheon, Northrop Grumman, Boeing and Lockheed Martin, which will now be a sizeable dent in the American economy too. Apart from a collapsing Euro, America will get hit by a double whammy, that part is not given (it is ignored by too many), not shown and not elaborated on. It is how expenditure changes. NATO existed since long before the Euro was a reality, but as those evolutions were taken, by lowering defence spending on a national level in Europe, we see that this ignored cluster will have serious consequences, very much so for the American military hardware industry.
Can I be wrong?
That is what matter, for me as much as for you the reader. We will be depending on two elements, Is Brexit a reality in the first and will it force Frexit in the second. The first is less up in the air, but not a given, in the second, when Brexit happens, Frexit will be a certainty. Even if Brexit does not happen now, the French are worried and they do not want to be the last in the row of decision makers as Italy currently is, the fact that 53% want this referendum is worrying to many players (except for Marine Le Pen). Both Francois Hollande and Nicolas Sarkozy cannot ignore the cries of the French, if they do, they will feel the discomfort that Marie Antoinette had on October 16th 1793 (well, one can fantasize, can one not?), because France is for the French (as they see it), not for the Americans. They will come down hard on their government, which is playing perfectly into the hands of Marine Le Pen. No matter what happens, with or without Brexit. Germany cannot sustain the environment without the other three players, which places the UK now in a tactical predicament. Relying on France to keep cool, this is what drives Brexit to additional momentum.
So all this will drive the European Exodus Community, to some extent people, because national business needs the motivated people to get businesses working and moving forward, but for the most it will be about small businesses in a national setting. Those who adapt fast will grow. Larger corporations will feel the disastrous drag of not changing gears, of not adapting to the new environment, mainly because those head offices (many in America and Asia) will not comprehend the old systems that drove them and the changes required to make them. Those depending on decision makers will find that delays will cost increasingly until (often enough) the decision has been made too late. Rowing against the current will be a new slogan that larger players will have to deal with, driving their talents to smaller places where speed is available. This exodus environment will hit in many places, in many layers on several fronts. A front where only the adjusted will make headway. I wonder whether 2018 will be the year of culling the corporate herd. It is too soon to tell, but it will for the most depend on the brethren Brexit and Frexit both leaving this rocky boat called EEC!