Tag Archives: Mukaab

April 25, 2025 · 17:25

Changing the reason

That is the setting and it is not a bad setting. The reporter, the spokespeople, no one broke any laws and no one created harm in the process. The latter reason is merely my reason, but with the tariff setting it matters. I am talking about the article in tech radar (at https://www.techradar.com/pro/pc-makers-are-planning-plants-in-saudi-arabia-to-try-and-avoid-us-tariffs) where we are given in the headline ‘PC makers are planning plants in Saudi Arabia to try and avoid US tariffs’, you see, it is not about tariffs at this time (perhaps partially).

You see, the article gives us “Major PC makers like Lenovo, HP and Dell are reportedly exploring building new manufacturing plants in Saudi Arabia in order to avoid high US tariffs on Chinese-made goods.” I reckon that ASUS is doing the same thing. There is a larger prospect. Consider NEOM Sindalah, NEOM Oxagon, NEOM Trojan, NEOM the Line, NEOM Magna and all its 12 subdivisions then we get the Mukaab project in Riyadh. These settings represent thousands of computers and most of them laptops and netbooks. A setting I predicted in January 2024 (at https://lawlordtobe.com/2024/01/25/those-happy-dreams/) on the 25th of January 2024 I implied the need for Saudi Arabia (and the UAE) to change the way customer service was done in these places. With NICE as an example, Saudi Arabia could create a Muslim solution for this and considering the growth of travelers which is supposed to surpass 100,000,000, at present (last year) was over 800,000 people and NICE has that covered, but as it is an Israeli solution, it might not fly in Saudi Arabia or the UAE and as such the premise needed to be changed and in that article I set the premise out a little better (I had retyping my own words).

As such with these thousands of systems required, it makes perfect sense for Lenovo to get into the game on a local setting, I might not be a huge fan of the Lenovo, but plenty of people love them and as such I see tremendous strides forward for Lenovo, my personal vote goes to ASUS, but that does not make Lenovo a bad choice, it is merely not my cup of tea. 

As such when we see “DigiTimes says HP and Dell have also sent teams to Saudi Arabia to scout out potential factory sites following local government invitations. The biggest attraction for manufacturers to relocate to Saudi Arabia are the 10% reciprocal tariffs, compared with 245% for China.” As I personally see it, it needs close tracks to each of these centers, likely it needs to favor Oxagon and Riyadh, but that is merely my point of view. Likely there will be service centers in each of the 4 locations, and relying on how Magna plays out, a larger setting is required there, but other with more geolocating intelligence is required. 

As Lenovo goes there and as the others (DELL, HP) come too, the setting for Saudi Arabia increases, there is at the near coming time a setting where these brands could service clients in Jordan, Egypt, Lebanon and Syria as well. It could explode service and sales settings a lot more for these regions than the EU and USA can. So when I see the quote “However, the PC market’s immediate future remains uncertain. “In addition to the direct impact of tariffs, the stop-start nature of announcements and delays have cast uncertainty around pricing for consumer electronics this year,” Canalys Analyst Greg Davis explained.” I merely mention “Go pull the other foot”, you see the tariffs are merely an excuse and an optionally bump in revenue for these companies. I reckon that these reasons Trump (oops typo) the tariff reason at present and as Saudi Arabia makes strides to completing these settings the need for systems increase a lot and the need for servers in these locations would explode the need for CISCO equipment as well. 

This is a larger setting in the need for these companies to get ready as they might require localization and as I see it, the one who is there will get a larger options and a larger slice of the revenue stream. But that could merely be me.

Have a great day and enjoy the weekend. I have to kill hundreds of people in a place called Cyrodil this weekend and I am buying a nice house in Skingrad, but they tell me that I have weird priorities.

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October 29, 2024 · 06:03

The telling signs

That is at times the question. What one sees is not seen by all, there is no blame or shame in this. We can’t be looking in all directions, the simplest of reasons is that life is in front of you and we tend to look at life (for most of the time). As such I saw two articles pass by, well one actually (it makes sense soon enough).

The first one was the New Arab (at https://www.newarab.com/news/saudi-arabia-starts-work-huge-gold-kaaba-style-structure) handing us ‘Saudi Arabia starts work on massive gold ‘Kaaba’ style structure despite criticism’, my first setting was the word criticism. The word comes through 5 times including the title and three times it gives us “amid criticism that it resembles the Kaaba holy site in Mecca”, which is incorrect. 

The Kaaba (as the pictures show me) is not an actual cube, I could be wrong as I have never been to Mecca for I am not a Muslim. The second setting is that the dimensions are off by a mile. This building will be 400 by 400 by 400 meters. I will hazard a guess that this structure could be seen from space, one of the few. The other part is that this would be a monumental achievement. As for the critique from social media, I let that be. I didn’t look into it and I reckon it will serve no purpose. The important setting for me (and initial worry) is seen with “The development will have retail, hospitality, leisure and office space facilities and is believed to be big enough to hold 20 Empire State Buildings in it when complete, Saudi’s Public Investment Fund (PIF) said.” You see, filling up 20 empire state building takes time and resources. That is beside the infrastructure needed. As my abacus dictates to me, that building alone would need to be fuelled and that takes at least a small nuclear reactor to do so. As I saw it there is an option if the outer walls have a second inner layer comprised of solar panels you will alleviate a lot of power requirements and even fuel more power to the city. I reckon someone looked at this at present, but it is the initial worry I see. That and getting water pumped to +400 meters. There are a few things, but the designers would have worked out these elements long before now. My mind is merely struggling with a building comprised of 64 million cubic metres. What is a fact is the massive achievements that Saudi engineers will make. A true world marvel. The previous achievement from that region was a near 5000 years ago (yes, they were the pyramids). That and the Neom structures will show the world that Saudi Arabia has made its match to anything else that was built on this planet.

I see a few other issues, but I will hold them. Not to sound stupid, but it might sound me anti-achievement and I refuse to be one of those negative people. 

I wonder how spacious it will be on the inside. You see we think in (mostly) western dimensions and from the last 10 years we have seen buildings with a different approach. As such are all floors 18 feet high? There is a lot not known and I to some extent fear knowing to much in advance, but I am still curious. The other thing I wonder about is the impact it will have. Not impact as a social need, but the houses around the Mukaab. Depending on the position of their house, the Mukaab could now shield it from the blazing sun for at least part of the day. I wonder what will happen to these places. For now, we will watch (in awe) and see over the next 5 years how that building comes together.  The other article comes later today.

Have a fun day

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June 9, 2024 · 22:58

The unspoken call

There was a call in Reuters last week. I had seen it, however I was dealing with the intelligence I was able to lay my hands on. It seems like a simple exercise but it is not. The article (at https://www.reuters.com/world/middle-east/un-experts-urge-all-countries-recognise-palestinian-statehood-2024-06-03/) gives us ‘UN experts urge all countries to recognise Palestinian statehood’, it seems so simple. Yet it is more complex than you think. You see that setting might be acceptable AFTER Hamas has been eradicated and the west knows this. You see Hamas is a one trick pony, it resorts to violence only ad at present it does so through Iranian guidance. If Palestinian statehood is awarded whilst Hamas is still in charge, all bet are off. The west knows this and they don’t like the centrepiece of Arabian stability. There is Saudi Arabia and the United Arab Emirates (UAE). That one trick pony (Hamas) will come with its new rule. A bigger seat at the Arabian table. When they do not get it Saudi Projects will suffer. The Line, Oxagon, Trojena, Sindalah, Red Sea International Airport, Mukaab, Qiddiya and a few more will subtly be suffering set backs, optional outright sabotage. That would cost Saudi Arabia billions. In addition UAE locations like Dubai and Abu Dhabi will be hit. It will not be some case of speculation, Iran does not like the path Arabia is on. It does not allow any path where they are an inferior setting. And they now have their claws in Hamas and Houthi forces. 

As such Hamas needs to be eradicated. It is simplest if Israel does it. It could do with the win and Saudi hands will remain clean. When Saudi Arabia and the UAE are forced to act the result will be destabilisation for years to come. All what Saudi Arabia had achieved will be for naught. The UAE will likely get a hit on tourism and travel, but there too the impact will be felt. The west likes this. They are trying to rally against China and the Arabian players are part of Brics now, catering options for China. All options are largely lost to the west. So they are now calling to include Palestine into everything. A call that is too rash for words. 

We can think all we can on Palestine, but they let Hamas in and did not do anything about Hamas for 2 decades. Hamas is under their buildings, part of their infrastructure and they have grown the next generation of Palestines to be terrorists too. The west did little to nothing, they figured that Israel would deal with that problem. Now that Israel is, the anti semitic rhetoric is taking global proportions. And the media was quiet for too long on the 120 hostages and they trivialised matters. So now that the gloves come off there will be another setting. If Israel succeeds in eradicating Hamas, statehood for Palestine could follow, yet with a few clauses. Any new Hamas interference will result in economic sanctions. In support of this other economic means will be required. Also Egypt will have to show it hands and allow Palestinians through. You know, I do not think this will happen. Egypt had identified the threat that Hamas and Palestine sets. Why do you think that they put a wall there? No one is questioning that part. It is all about Israel. 

If Israel does not succeed and statehood is awarded to Palestine, Saudi and UAE intelligence will have to beef up operations. Saudi will have a lot more riding on this and whilst there are upsides for Saudi Arabia, the risks are a lot higher. In the mean time Hamas leadership is still comfortable in Qatar and Iran has lines out to them. I wonder what will come to a close first. Israeli patience, of Saudi patience after statehood is awarded. 

In the end part of this is speculation, but the premise is sound and when Iran flexes its financial muscles towards Palestine, Saudi interests in Saudi Arabia will come under pressure, and it will resolved by giving a bigger seat to Hamas, the Iranian tool. A setting that we must avoid, the west especially. The west might no longer be a global strong power, but when chaos hit the Arabian peninsula, only the greed driven parties will see it as a plus point. The rest will suffer the consequences. And in this the media will shrug it off saying they merely reported on it. But the media will be every bit as guilty as anyone else. Even more so as they decided to not inform the public and filter events to what their stakeholders share holders and advertisers required. But the media will not report on that. I wonder why. 

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May 12, 2024 · 23:42

Microsoft and Microsoft?

I am back after 10 weeks of open heart surgery (life is a bitch). So I had some time to think.
Yes dubious is it, but I get a doze of Google bullying me to install something which I never wanted. At least 50 attempts were made and then at 02:00 I got a message and as I reacted I pressed the wrong button and now I have that bloody add-on EVERYWHERE. So the company that was about user choices, was about customer first has become nothing more than a second Microsoft. Well done Google. Perhaps this is the moment I switch to iOS.

But that is not what this is about. You see in Saudi Arabia there are all kinds of plans and they look very futuristic. But in this A thought occurred You see the line and Mukaab need waste management, any building does, but when you have that many people the numbers start adding up fast. So my mind started to grind the cogs. In 2021 I wrote the other path (at https://lawlordtobe.com/2021/05/20/the-other-path/) it is one of a few parts but it reverberated in me. You see that brought me to the concept of printable displays. You cannot solve all the parts, but what will be saved when you enter a stage of a paperless society? 

All that junk mail and advertisements stricken from waste management? It should be quite the saving. Add to that a setting for AR and the setting becomes a larger fuel point. Zo why printable displays? Consider that this display is as small or as large as you want it to be, not some x-inch display, be a flat surface and these could be anywhere in these places. Advertising, informing and optionally advising with optional QR codes. No paper used. 

The fun part is that these displays can be private (shops) public (malls and open places). People will be informed and they will be alerted to any event. Yes displays do the same but consider that Mukaab has hundreds of shops, hundreds of eateries and hundreds of events. How much paper is involved? The Line will be even bigger and a bigger headache in waste management, as such paperless seems the way to go. Now you cannot dismiss all paper (that would be silly), but consider the junk mail you had in one week and multiply that by 3,000,000 that is one saving worth considering. 

They already advertised that Mukaab has holographical options, now consider AR to add the shops. Consider the installation of secondary systems to draw in the crowds and these systems could be globally deployed. I wrote about that in the past. There is a interesting setting. In a time when innovation should be reigning, Google is about to become just another Microsoft. I wonder who programs their Generative AI, The fact that it ignored “I don’t want this” is enough to make me wonder whether the only worthy players remaining are Apple and Amazon. Time will tell.

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January 10, 2024 · 01:24

The other way contemplation

We do that sometimes. However, we do not do it enough and I am no exception. You see I have been looking into tourism and other hospitality data for the Kingdom of Saudi Arabia and the United Arab Emirates. It pushed me to suddenly set the whole kit and caboodle in a topsy turvy setting. Not because I wanted to, but because it started to make sense that way. The more I saw internationally the more it made sense to turn it around.

In this there are a few players NICE was in pole position, but HAMAS pretty much made that a no-go. So that left the larger players like Alvaria and Avaya and none of them are ready and they need to get ready now.

Why now?
Dubai international airport will become the largest player on the planet this year. This means that to a larger degree hotels, convention centres and attractions also need to get ready. You only get one chance to make a first impression and so far these two players have done well. 

Yet I believe (unsupported by facts) that these two players took a page from American books and that makes them sales organisations. The changing setting over the next 10 years require them to be service minded and take a much larger page from the DISC system requiring a much higher page from the settings of integrity and stability. Support, contact centres and call centres depend on these two settings. I reckon that within 5 years too many American firms will have larger issues and staff issues is not the first on my mind. As such players like Alvaria and Avaya need to invest in setting their support systems in the UAE (Abu Dhabi makes the most sense when it comes to cost) but when it is working they will also need a station in Riyadh. 

Why?
We see the line, NEOM and Mukaab in Saudi Arabia. We see the growth of Dubai and both are about to boil over on tourists and that requires a massive call centre. Now, if it was merely one there wouldn’t be a big issue. Yet the station of all this is changing and I reckon that software development will change too. As such, how many native Arabic systems do you know? I reckon none, they would be niche and very rare. Yet the larger station for tourism becomes Egypt, Saudi Arabia and United Arab Emirates and now that setting starts making sense. A Arabic first setting with English (and others like German, French and Italian) as a second language. That is not easily done and as such you need development in one of these places (starting in the UAE makes more sense). Beyond that it would still be some version of C with Java but set to Arabic settings. You will all cry foul and American developers will rely on BS shouts but the setting through BRICS in the middle east is changing and having a call centre in India will not cut it. Lets put it in another way. When you are risking millions (a lot of them) do you really want to rely on an Indian call centre with optional hardware and communication issues? 

There needs to be a presence there and so far none of them are catching on (I checked their career pages).  And when we get to 2027 and people are starting to figure out that more needed to be done there they are too late, the early work gets the business.

What’s in play?
The Line will host to 9,000,000 people (when it is complete), Sindalah is expected to have 2400 visitors a day by 2028 and Trojena for which $500,000,000,000 is reserved. That list of projects goes on for some time. Then there is the Mukaab that will house 7,000,000 people doubling the population of Riyadh. When you combine these there will be a massive shift towards service oriented solutions. And as far as I can tell at present only NICE was close to ready for that. That was before UAE with the largest airport on the planet came into play and their tourism is making strides requiring all kinds of service oriented solutions and they all better be talking to each other. When you consider all that a native Arabic solution starts making sense and even as EU and American players are in denial, their time is up and I reckon that the Chinese developers are already on that page (for other reasons) and it suddenly dawned on me that a native Arabic solution takes most of the hackers out of the equation. It might be C (or C#) and Java, but on an Arabic setting most of them won’t know what they are looking at and that is an additional security for the Arabic solution.

And when it is all added to a subtotal my view will start making sense. It is not out of the blue, I have been involved with customer care and customer support since 1988, I have seen so many systems and most of them were merely to serve sales and that time has gone. There is a reason it is called Software as a Service and not Software as a Sales-point. SaaS will be the future and predominantly as a cloud solution but there too we see differences and that is where the changes come systems will have to combine and transfer data as needed. So that a person from arriving airport to final destination home is never left out in the cold The more complete service solutions need to alter their behaviour. This goes beyond what we merely see now and KSA, UAE and Egypt would be first, but as this solution gets traction and speed the other players would want to get such a solution as well. The Marriott is merely a first stop. As the high end vacation goers will visit new places they will demand the service that the saw in the middle east and that is when the other systems collapse. They pushed these systems with additional servers additional seats but they forgot that these systems need interaction and their data settings were nowhere near ready for that. So you get people to do it (making AI claims) and watch it all come apart from almost the beginning. The Middle East is in a strong position to force creation of an Arabic solution and I reckon that there are enough millions connected to this to make the larger players jump. My vote would be for NICE, but HAMAS made that no longer an option. It is now up to the others to get ready or be passed by the player who did make that jump.

It is my view and feel free to disagree but the changes in tourism we already see happening are proving me right and when Mukaab and the Line are ready in 6-8 years they either have a solution that can take messages from 16 million people or watch the complaints section explode with messages on a near daily basis. 

Enjoy the day, it’s midweek here now.

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December 24, 2023 · 17:47

Through views reenforced

That is the setting and before we go into the news that the CBC is giving us, we need to take a look at a few past settings. I mentioned it going back to way before June 25th 2021 when I wrote ‘Non Comprehension’ (at https://lawlordtobe.com/2021/06/25/non-comprehension/) then there was ‘Inspiration and realisation’ on August 7th 2022 (at https://lawlordtobe.com/2022/08/07/inspiration-and-realisation/) and several more mentions. I even made mention that the UK firms who got the portfolio for Neom city were making mistakes. You see, social media is a bottomless hole, it is like shouting against a wall that is white wondering why the wall doesn’t answer whether it is a vestal virgin, or merely a decently clean wall. It is as I personally see it a decently meaningless metric. Marketing firms like OmniChannel and TRO had figured out years ago that the true metric was engagement. Engagement is pretty much everything. You can rely on the millions of messages you send out through social media, but does it help? Does it basically do anything more than gobble up your budget? Those 2 million placements are close to useless. It is the 5,000 – 25,000 – 125,000 engaging responses that really matters. It mattered to them to respond and it is not “there are 10 non responses to every response”, that too is too hollow for consideration. It is the responses towards engagements that matter, it is the bread and butter of any influencer. 

So now we see (at https://www.cbc.ca/news/canada/toronto/malls-death-experiences-luxury-retail-1.7065690) ‘Some Toronto malls are booming, but not necessarily because of the shopping’, as such we see that the CBC (and the mall) are figuring out why their malls are now busty with ‘life’ with the added “Instagram-worthy experiences and unexpected places are part of malls’ future success, experts say”. So who are these experts? I have been making clear statements for well over two years. Where were they then? I even created IP to nudge engagement forward, where were they? So when we are given ““In the mall business, you always have to be fresh. You always have to think about what your customers are after and remain relevant for the customer,” said Robert Horst, vice-president of retail at Oxford Properties, which operates Yorkdale.” Where was Robert Horst when I stated this well over two yeas ago? Did he adjust to augmented reality? No, he did not. In the meantime Amazon could come in and make a killing. Consider that America has 116,000 malls, Canada has allegedly 2818 malls, where is their adjustment towards engagement? Oh and that is before you consider that the EU, UAE, Asia adds a lot more to the total number of malls. So where is the nudge towards engagement there? Google and Amazon had 3-5 years to wake up with new technologies at their fingertips. They did nothing and the malls did nothing either. So when we are given “Malls such as Yorkdale and The Well, which recently opened in downtown Toronto, are offering fresh takes on retail and expanding the mall experience beyond simply shopping. Yorkdale estimates it has 18 million visitors a year” did anyone consider just how much they are missing? 

Inspectors General from the 1st Theater Sustainment Command-Operational Command Post inspect a fuel “bladder” at a fuel farm in central Iraq, recently. U.S. Army Central uses forward logistical elements to maintain fuel farms under contract with U.S. Army logistical specialists called contract representatives to ensure the operation is being conducted to the Army standard. (U.S. Army photo by Sgt. Brandon Hubbard, USARCENT Public Affairs)

It is like pushing an Army fuel bag up a hill, you know it goes nowhere without serious added manpower, and now consider what is required to get new tech and the new IP to get adjusted to a totally new kind of audience. This requires a new kind of nudging. And it is important to use the word nudge and not push. Engagement is not achieved by ‘Do this’, but by ‘Did you try or consider this?’ That is how new waves of engagements are created. I had a similar setting of creating more and more awareness for Neom city (as well as the Line and Mukaab) it is achieved through engagement. As such I wonder who else is asleep at the wheel. 

So it is nice that we see the CBC article and I have nothing against the article, but as my blog shows I was ahead of these people by years and my blogs point that out. Not merely my blog, players like TRO Marketing services and Omnichannel marketing were ahead by close to a decade, but the other voices. Feel free to listen to them whilst they shout at walls. The response is negligible and that is what needs to be seen. We can believe that malls are dying, or we can set a new stage where their lease on life is renewed. It might not help getting an immediate influx on revenue, but these influencers will start something that gives a new second tier revenue and that matters, because in a stage where economies are dwindling, the second tier is all you need to survive a little longer. Will it save every mall? Nope, it will not, but it will save the early adopters and those willing to invest and that is also the path that Amazon (and optionally Google too) needed to realise. Who many companies are in more then 20 malls? We see Zara, Sephora, Gap, Apple and several others (OK, Victoria Secrets too) in these places. So what did their ‘marketing representatives’ do to boost their visibility and boost engagement? I am willing to hazard a guess that it is very little and I left enough clues lying around for well over 2 years that it needed to be done. There is only one Harrods, there is only one Dubai Mall. The rest? They better work harder to carry the favour of engagement. It was the only way and now we see that I am proven correct yet again.  What a lovely way to get to the end of the year.

So enjoy your day before Christmas and enjoy the last week of this year.

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December 4, 2023 · 23:05

Dominoes

That is the game, well it is not THAT game exactly, but the expression should be noted with you all. When things go wrong (and at times that will happen) the events fall like domino stones. One starts the next and so on.

It is here that I found myself after seeing ‘Saudi Arabia Pumps Another $100M Into Aviation As It Targets 250 Destinations By 2030’ (at https://simpleflying.com/saudi-arabia-aviation-investment-december-2023/). You see, this is all connected to a much bigger frame. Gaming, the Line, the Cube, the winter sports and so on. They have put up and they have put up the better part of well over a trillion. But the customer care person in me (did that for well over two decades) is looking beyond the frame.

If there is one software company well versed in support and customer care than it is NICE CX software solutions. It is the most complete solution I have EVER seen and there is one hitch. It is Israeli. Now, that doesn’t make it a deal breaker, but it might require Saudi Arabia to make adjustments (like with any other software solution). It needs to become Arabic (it might already be) and it needs to cover several areas and there is a bigger hitch. It needs to survive and offer multiple settings towards deployment and customer service. 

So why now?
The simple setting is that something that big will need time and testing. Adherence to a larger station a well as a larger setting in more fields. Hotels, locations, trade shows, events, airports and so on, that list will not stop for some time and setting this up will take well over a year. Beyond that the creation of a book of ceremonies to capture even more, include even more will have certain settings. Settings for telephone, fax (some still rely on that), internet, CAPI, CATI, form scanning and collecting and verifying data is a much larger issue than most realise and now it is in one hand, in one organisation. I reckon before we get to that setting places like Aramco and SAMI will see additional benefits as well. And if goes well, a lot of it will be complete by 2028, with 2 years of testing before the larger corporations like Saudi Airlines and hotels are connected to that solution. 

Time is an awesome partner when you have this. When this is started in 2029 it will be too late and Saudi Arabia will be cleaning house and answering complaints for well over a year AFTER the solutions are deployed and in that case I always go with, being early is essential, especially with customer care issues. You can only make a first impression once. The rest becomes repair and catering to a howling mess of complaints and that never has ever gone well.

I am curious what could be done and when we get to connect these systems and see how we can serve the customer consider that any international visitor to the The Mukaab, that person flew there, that person is in a hotel and that person could be visiting Trojena as well. Three options to possibly fix something, or to make the visit of that person even more amazing and now multiply that by 100,000,000,000 visitors. Also consider that Riyadh Expo 2030 will be then. When you consider all this, is there any doubt that such a system will be required to keep events in line? There is a second issue. I doubt if Saudi Arabia ever faced events to this amount and to that amount of visitors ever before, but that could merely be me.

Enjoy the day, for most it is about to become Monday, I have completed that day already.

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September 15, 2023 · 06:58

Lining

That is the setting. You see, you might not be aware. You might merely see one negative article and dismiss it. That is fair enough, for the most I would have dismissed it too. Yet when you start using Google Search on topics like (for example) “Neom” the negativity list starts adding up and they all have something negative to say. 

A long time ago
So lets take a small sidestep towards the young days of your grandfather. It’s 1886 and plans are made for the world fair 1889. An architect named Gustave Eiffel ends up constructing the Eiffel Tower. It was met with ridicule, criticism and a fair amount of hatred. It is now the most recognised building in the world drawing almost 6 million visitors last year, and they all have to pay. The prices vary, but it amounts to about $75 per person. Do that 6 million times over. I reckon that that so called ugly building has earned its investment back a few dozen times over. 

So back to today and this time I am not using the media. This time I am relying on Popular Mechanics (at https://www.popularmechanics.com/science/green-tech/a44966174/saudi-arabia-line-city/) where we are given ‘Saudi Arabia Is Building an Entire City in a Straight Line. It Makes Zero Sense.’ I wonder why it makes zero sense. You see the start gives us “mathematicians broke down the numbers and calculated what the typical commutes in such a city would look like, discovering that it’d be better the built the city in a circle rather than a straight line” and there I am wonder for whom it would make sense to have a circle?

For the inhabitants of the Apple frisbee? For the Pentagon? Consider the life of most of us. We start at home (point A) and we go to work (point B) we travel from A to B to A and in between on that route we get our shopping done. A straight line makes perfect sense to some, not to all, but to some and the most important part in all of this. This has never been done before, just like the Eiffel Tower. I reckon that by 2050 any web satellite camera will have zoomed in on the line a thousand times a day, because as webcams and YouTube satisfies our needs now, a camera version of Starlink will most likely satisfy the curiosity of our grandchildren. 

The question
What I do not get is the massive amount of negativity around this. Neom and the line are two places that have never been done before and has never been contemplated in history. Neom might become the first megacity that writer John Wagner and artist Carlos Ezquerra erected in the comic book Dredd in 1977. A city 22 times the size of New York and Saudi Arabia (not America) is making it a reality. And they are doing it all whilst they have the fastest and most complete 5G network on the planet. As such I am giving them the benefit of the doubt. I have to because in my young days I studied ships engineering, not civil engineering (long before my IT and law degrees). In California a circle makes sense, a circle surrounding a park, but Saudi Arabia has a very different eco system and it is a fir bit longer too. 

Then we are given “The city—stretching from the Red City to the city of Tabuk 110 miles away—along with its estimated 9 million inhabitants would be entirely car-less, and instead be tied together by a high-speed rail system that could travel from one end of The Line to the other in just 20 minutes.” Another thing pops up. America and Europe have entire micro economies based on cars and transportation, they would not exist in the Line. Then the train system. A 20 minute ride from end to end. Consider that this line is 170Km long. In the Netherlands that covers Groningen to Utrecht and it takes that train 2 hours to get there. 600% longer and OK, they stop a few times, and it isn’t high speed, but that is what there is and you cannot make high speed trains work there under those conditions. 

The one part we are missing is that the line is 500 metres high. As such the building is significantly higher than Central Park Tower (longer and wider too). It raises even more questions, questions I can merely grasp at, but the others are merely coming with negativity. I wonder why. What I like about it is that no one has ever done this before and here Saudi Arabia is leading the way. If they pull this off (and I hope they do), the west needs to take a long hard look at itself. We might see all the experts talking the BS they do, but when this is done we get to see the excuses, the blame game, the lack of insight and the media would be regarded as culprit number one. 

Popular mechanics also had a few good idea’s as they tend to do. They give us “Although the paper mostly focuses on the mathematical shortcomings of The Line’s design, it also brings up some good practical problems. If the city’s main train line malfunctions for any reason, for example, it could effectively cut off residents from millions of people—an idea that’s unthinkable in today’s modern metropolises.” And that matters how? I have two best friends. I haven’t seen them in decades as they live on another continent. I have video chat, phone and email to keep in touch. Beyond that my connections over the last two decades have been work and social events around me. I never had the need to meet up with millions and the train is a realistic idea, but things break and things get fixed. Perhaps the train line will have a spare line? Just a thought. In todays world people have become self isolating, it is a result of all kinds of reasons, perhaps the line will offer an alternative?

If there is my need for realism, it becomes the setting of the 500 metres height. There might be all kinds of reasons why it is that high, but on what levels will people be? And then the idea that this one line will house 9,000,000 people. The largest three cities are Tokyo, Delhi an Shanghai, still a fair bit larger than this line, but what area do they cover, what pollution do they create and how much of the ecological side are getting destroyed in the process? This is the consequence of old day thinking. As such the line is starting to make more sense, but it is also a place with more questions. I reckon time will take care of most of them, just like in the days of Gustave Eiffel. Evolution will take care of itself and when one is done the next will come and then one more and for now Neom, the line and Mukaab (which will be 400 by 400 by 400 metres). All in Saudi Arabia and all dwarfing most other architectural achievements. Three places clearly visible from space. So why the negativity? Perhaps the EU and US are realising that they are done for, but who instigated that part? Was it their lack of evidence (small 5G reference), their inability to create because they are now too broke to get anything done? You tell me, I am not sure of any of it. But no matter how these three are completed, it seems to me that Saudi Arabia has its focal point towards the future, all whilst America in true Excel style merely looks at the next quarter, a time frame that does not allow for projects that we are currently seeing in Saudi Arabia. 

There was one final thought that hit me at the end of all this. The article gives us “If its 9 million inhabitants are homogeneously distributed in the city, each kilometre will have roughly 53,000 people” from that point of view it is denser than Manilla, the most dense city in the world with 43,064 people per kilometre. You see, it isn’t the fact that Manilla isn’t the densest city, it is that these metrics would no longer matter because based on the EIU’s Global Liveability Index for 2023, Manila placed 136th among 173 cities. Then we get that the current metro area population of Delhi in 2023 is 32,941,000 almost 400% higher than the Line. Certain metrics would become obsolete and I reckon that there is every chance that a place like the Line would grace the top 10 of the EIU’s Global Liveability Index from the very start. Did anyone consider those metrics?

Enjoy the upcoming last workday of the week.

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August 21, 2023 · 22:11

A mindful detour

I made one hell of a detour today, it was a virtual one. So my shoes were spared the support they would have needed otherwise. It all started thinking back to an event (some time ago) when I was making a muslim friend the compliment that his beard was so pronounced, that it was the envy of every garden gnome in the state. This got me thinking of a new kind of garden gnome, one based on Muslims Clerics. The reason for that was two fold, on the one side there were the ‘empty’ gardens and lawns in Dubai Jumeirah, the other was a video of gardens in Dubai featuring Smurfs. The thought evolved from that and now we get to the good part, a additional (or new) theme part based on the Dutch Efteling. Dubai has a few theme parks, but Riyadh not that much and I believe that the Efteling part would play nice. Not a copy but one based on the stories of 1001 Arabian Nights and other fairy tales. You see I remember being young one (yes I was young once) and I must have been between 5-7 when I went the first time to the Efteling and I saw the story of the Fakir and the gardener and I thought it was magic. 

I could stare at that part for hours, it was so magical. The analytical side of my now can clearly see the elements of the show and it is not magic anymore, but whenever I think of that show I once saw well over half a century ago still fills me with nostalgia. I think that if Riyadh wants to up its tourist setting, the idea that such a themed setting is in a place like a 400-metre-high, cube shaped skyscraper named Mukaab. Not all of it, but over the first 3-5 floors giving the shops the incentive to show more, ‘lure’ in the family is not the worst idea. And the size of that cube implies that there is plenty of space for a lot of things. The lower (up to) 5 floors with souks, shops and food-stands that could compete with the Dubai Global Village. 

The only way is to be unique and there is no real timeline, as such giving a place like the Mukaab that kind of visibility could draw in nearly every YouTube travel influencer on the planet. Of course there are other places where this could be done. And I believe that Saudi Arabia needs to do its share to call in the people they are hoping to call in and why be like every American theme park? 

It might only have 4 water rides and 6 rollercoaster, but it snatched the coveted theme park price away from Disney in 1972, 1992, 1997, 2005, 2014, 2015, 2016, 2017, 2018 and 2019. It got the best theme-park in the world ribbon (by theme park insiders) in 2017 and 2018, a Pomme d’Or and several other mentions. As such the Dutch Efteling is a great choice. I have visited that place well over half a dozen times over a period of close to 50 years and I have always had a good feeling about that place. As such it should interest people like Ahmed Al Khateeb (Minister of Tourism of Saudi Arabia) As Riyadh grows, so will the need to entertain local and international families and I believe that a place like the Efteling had set out its version of excellence going back to 1952. The fact that it has accumulated that many awards in its lifespan should be a good reminder that Disney is not the only entertainer in town and there is place to grow a unique form of entertainment. There is nothing wrong with the Dubai IMG Worlds of Adventure and it looks awesome and perhaps one day I will see it for myself, but it is not the only way. Even now I still have fond memories (and only fond memories) of the Efteling and as I live on the other side of the planet, I cannot go there at present, but that yearning is still in me. That place was that awesome. Even now, you might think that you are too old for fairy tales, but your mind will react to seeing that setting as long as you live. I have to accept that people like Anton Pieck made it special and I accept that, but when you realise that something like that has please people for well over 50 years, it is not the feeling of a mere fashion setting, it was a form of excellence we seldom see. 

Now consider one of the true treasures of the Efteling. The Anton Pieck Diorama. Not a simple diorama, but one that is 700cm by 400cm by 200 cm in size. It has trains, buildings, people and the moving trains make it amazing. It opened in 1971 and has been working ever since. What is nice to know is that Märklin for many years manufactured the Minex steam trains specially for Efteling. A Minex train on that big a diorama. Now consider that setting of excellence in a Diorama that has a Middle East setting. Not just trains, but moving caravans, cars and all those buildings giving you a view on the past in a fantasy setting. That is what could draw in the crowds towards Riyadh and optionally to a place like the Mukaab. I wonder if anyone has looked into this in Riyadh (or Dubai for that matter). 

Well that was my Monday being active. Time to make some food and snore like a sawmill and in western Canada enjoy Monday, you still have all day to get through.

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