Yes, it has been 5 years in the making, or was that six? But the day is here, today is my 1000th article. So in light of some of the slamming that I have done against Microsoft (which they deserved and it was highly entertaining for me as well), it is also just to give recognition where it is due.
To see that in its proper light, we need to take a jump towards Sony, the very first PlayStation and a game called Gran Turismo. The first having the highest rating was one that stood out. You see, Kazunori Yamauchi gave us with Gran Turismo something that we had not seen before. Oh, we had seen racing games going all the way back to the CBM-64 with pole position. Yet Gran Turismo was something new, something unheard of and the screenshot that you see here might seem laughable to you now, but this was 4 console generations before now and then this was amazing. It was new it was fresh and it gave the players something that they had not had before and we all loved it!
These elements are important when we realise the article on Forza Horizons 4 for Xbox One (X) when we read “There’s almost been a sense of rediscovering what Britain is. I don’t think we’ll ever make a game quite like this again“, they were the words of Ralph Fulton. I personally believe he got it right, but he was not correct. I believe that this game added heart to Britain, which is a lot more then you bargained for. If there was one game that gives light to the consideration to buying a model X console then this game is it. The images are not merely about the cars, the views of wherever you drive, whenever and in what weather just jumps at you; it surpasses almost everything you will have played in racing games, and in this, even me, who is not a racing fan at all, I got blown away. They did not merely add some tracks to race, they gave us the UK to race in, and everyone, not merely those in the UK seems to be loving it.
I have written this before, so why repeat it?
Well, in my view Microsoft did something that Ubisoft should have done. You see, if you plan to make a game that is designed not to be a failure, you’ll never create a true winner. To do this, you need to jump out of the box and optionally burn it. This is seen on a much wider scale. We get part of this with ‘Instagram co-founders resign to explore ‘creativity again’‘ (at https://www.theguardian.com/technology/2018/sep/25/instagram-co-founders-resign-to-explore-creativity-again). Here we see that “Kevin Systrom and Mike Krieger, have announced their resignation from the company, which is owned by Facebook Inc, saying that they are leaving to “explore our curiosity and creativity again”“. We can speculate on whether this is the full truth, or whether there is the setting that Mark Zuckerberg has made some colossal errors and these errors are not done yet, they are still to some degree escalating and as the wild wild west of the internet is now in a stage where governments are starting to ‘cooperate’ on setting rules and regulations in place. We see the Independent giving us last year: ‘Government outlines plans to ‘regulate the internet’ and get rid of problem content‘, which is hilarious for all the usual reasons.
So, as we see how government is introducing rephrased ways to set censorship, instigate discrimination and avoid issues of accountability, we are left to our own devices and there are more and more devices arriving, all remaining in some set league to avoid setting the stage where data is the most eagerly desired currency, because some people are not willing to go there just now. the one element avoided is that whilst we see in paces everywhere that porn is a problem, we see that it is so widely available that the internet is not the problem and that identification is at the heart of the matter, because America is not the solution, America has for the longest time been part of the problem. It has been for quite a while. It wants to police the internet, it wants to have freedom and set boundaries, but only as long as it does not hinder American business and that was the problem all along. Even as the numbers are not up to date, when you consider that “When faster internet led to a boom in video pornography in the mid-2000s, worldwide industry revenue skyrocketed to an estimated $40-$50 billion” is set on taxable dollars, do you think that America wants to do anything that is realistically achievable? I remember the short discussion that was going on somewhere around 1993-1996. I forgot the actual date, but there was a discussion that was started by the adult entertainment industry. They were the adults staging the setting that by having an .XXX domain (or something similar), there would be a place for adults and children could more easily be kept away. It did not go far and it was not successful as some religiously pushed people wanted all the porn from the internet. So tell me, after 20 years, how did that go? American bias, ego and greed stopped a whole range of solutions getting through and some could have made a decent impact. All stopped by ego and greed. It gets to be worse, because as the US is now trying to arm wrestle IP powers away from the people and making it government goods. To see this, we need to take a look at the IP Watchdog (at http://www.ipwatchdog.com/2018/03/01/u-s-patent-system-americas-decline-competitiveness/id=94249/), and we get treated to: “To find out who is responsible for the demise of American competitiveness you only reflect a mirror against U.S. innovation policy“. We see additional parts with: “China has established courts that specialize in intellectual property litigation so litigants have an experienced, fast and cost-effective forum to resolve patent disputes. These specialist courts take about 10 months to resolve patent infringement lawsuits with litigation costs running at approximately $200,000. In contrast, patent litigation in the U.S. often takes five or more years to resolve with litigation costs running in the many millions of dollars. A fairly ordinary dispute when litigated in the U.S. can easily surge past $3,000,000 when you factor in the inevitable post grant challenges (each of which will run $500,000 to defend, sometimes more) and the federal court litigation after that“, Yet another source (the Diplomat) gives us: “The United States government believes that IP protection is critical to both the physical and economic security of the country. IP protection ensures that American businesses, which produce a disproportionate percentage of their value in IP, will remain competitive on the international market. The U.S. government also believes that advanced technology is critical to U.S. military superiority, and that protecting this technology (through IP law and other means) will keep the United States ahead”, the setting of security and the stage of innovation have been opposing one another almost forever, so how does that help innovation? And when we consider ‘IP protection is critical to both the physical and economic security of the country’, how long until some level of ‘national security’ stops the IP from remaining with the actual owner that filed the IP?
It gets to be shown as worse off, when we consider both: “patents challenged in federal district court as claiming unpatentable subject matter were invalidated 67% of the time. The vast majority of these invalidated U.S. patents would have been deemed valid under current Chinese patent law, and some of these invalidated patents do actually remain valid and enforceable in China, Europe and elsewhere throughout the world“, as well as the economic setting which we got last March with “a whopping $215 billion in sales for medications could be lost from patent expirations between 2015-2020 and $31 billion are at risk in 2018 alone“. How do you think the US economy will get hit when certain nations start their generic solutions, lowering medication costs by optionally thousands or dollars per patient for both hospitals and patients?
As the patent holders are now also realising that there are added benefits to be part of the Chinese IP system and due to a lack of enforcement, the US market is no longer of decent value, we see that they are confronted with global benefits against much larger local setbacks and limitations.
How does one relate to the other?
There is a correlation between video games and patents (yes there really is). The correlation is seen in creativity and out of the box thinking. The conservative path of: ‘make sure it is not a failure‘ stops innovation. You see, we have been treated to so many resources that some people cannot fathom how some solutions were designed on a 2 MB RAM, 1 MB VRAM system, with a disc that had a maximum of 650MB (the original PlayStation). The makers avoided all kinds of traps and found new innovative solutions to make the game work. Gran Turismo is one of those jewels that show what a system when properly used to the max could achieve. As we went to iterative solution thinking, we lost the ability to become truly innovative and that is where we see that innovative patents no longer are, merely in the presentation are they optionally regarded as innovative, and that is where we see the next wave of technology.
Even as we are still confronted with the allegations against Huawei, we got shown 6 months ago: “Huawei filed 2,398 patent applications with the European Patent Office in 2017 out of a total of 166,000 for the year“, basically 1.44% of ALL files European patents were from that one company. And when it comes to innovation, we were treated to: “In our first [5G] smartphone we’re going to introduce a foldable screen“, and if you think towards the old flip phones think again, you merely have to consider the concept image to see that actual innovation in not merely a jump from iPhone 6, to iPhone 7. When we start seeing Huawei optional speculated settings, we see an actual jump and we can agree that to some extent 2398 patents do make for an interesting push towards the future.
This all takes another leap forward when we consider that if we want to be players, the iterative model no longer works. We need to be first and we need to be better than everyone else and iterative thinking is what merely gets them second place. It is not merely brand marketing, it is becoming a new level of marketing all together. We merely have to see the settings and changes we see towards Neom in Saudi Arabia to see the potential there. It is Ericsson that has already set the stage where the UAE has the potential to gain business benefits of $3.3B over the next 7 years, that is an additional $500 million, nothing to sneer at and when we consider the opportunities we see when we add the stages and places that Salini Impregilo is already working on, we see the growth of a long term stage with dozens of golden parachutes for those who have the financial backers to get it up and running. Take information to a new level, not merely showing up on a display, but for you to tune in with your phone or tablet and select what you want to see, with the optional setting of “Line 3, also known as the Orange line, is 41.5km long with an 11km underground section. It will have 22 stations“, two 5G stations on the line and repeaters at every station will suddenly give you thousands of users, getting informed by you, giving them choice of what they want to be informed about and with the smart dumb devices I mentioned a month ago, you get the setting of any train with up to 250 people getting informed. It is not merely marketing at this stage; it becomes entertainment facilitation with personalised advertisements. Creating branding and loyalty at the same time, because it is the first trip, that moment when you are going to work, or going home when consistency tends to be a need for so many travelers, that is where the next stage is and that is in Riyadh, expose that to the Neom stage where the city is 32 times the size of New York, it is no longer merely on how fast people get from one place to the other, it is the setting that people will want and need information at this moment, the one giving what they need is the one with the information required. It is no longer mass media; it becomes what I would call ‘Legion media‘, a facilitated one to one media solution for all. Not one stream all watch, but hundreds of media streams interacting seamlessly on the needs of the user giving them one seamless stream of information. A fluidic setting of interactions as configured/disseminated for the viewer, all personalised and automated; a situation that requires 5G to work and a solution that remains fluidic for the changing need of the user. We know the reality of Neom being years away (apart from the act that building will take quite a while), it will be now that we see the need to prototype and pilot those new projects to get the flaws out and stage the setting for large deployment, for the mere reason that new solutions are nice to have, but when your new idea fails on day one, that entire city will switch to the next solution on day two and never consider you again, because that too is the stage of 5G. It will be more and more about getting it right the first time. I wonder how many developers have realised this and most of them will trivialise that of course, and it makes sense that they do. Yet when the backers learn that the 5G community will be a lot more critical than ever before, will they still continue backing, or will they hide behind alternative wealth bringing solutions?
You see the apps that will be the most valued and priced ones are not the ones that look cool. In 5G it will more and more about enhanced pragmatism and managing of your personal infrastructure. Did you not figure that out? When we see the options that Saudi Arabia brings, we need to also see the limitations that it has. So the right ability to manage that through domotics and smart solutions will be close to everything, pre heating, pre cooling, adjusting, shopping and groceries, all done on the fly when you have time.
Even when we see the opposition (always important) giving us: “King Abdullah Financial District north of Riyadh, meant to rival Dubai as an economic hub, is still incomplete after more than a decade. As of last April, nary a financial institution had agreed to occupy any of the district’s 73 buildings“. I think that this is important too. Is it merely the language? You see, when we see: ‘Financial District‘, we think Wall Street and consider that area. Yet when we see: “Designed by architecture firm Henning Larsen, the 17.2 million-square-foot master plan calls for over 60 residential, office, and retail towers, several schools and parking garages, a medical clinic, civic buildings, and three hotels“, we see a lot more than merely a financial district, we see an almost self-contained city. You see when we see the larger scale I see an optional obstacle, not a negative one, but one none the less. To give comparison, I need to take you back to an original game. It was called ‘Sim City’ and it was a game, but gave the player an insight into designing his city of the future. Zoning was important at this point, so it required gradual growth. By going too large in one area, you would be broke and could not gain momentum in other ways. Even as it looks amazingly beautiful, how will you get people there fast? How can you vacate 2 million people (most likely from Riyadh and other larger cities) and set them in the new stage? There are two ways. You either create a need in the new place, or you create opportunity in that place. The first requires essential growth; the second requires a staging investment drive.
In the first example, we need ‘a pressing need’, when there is an infrastructure or a structural need, you create jobs and people will move there for the new job, which is fine, but requires vast amounts of money and large players getting there. The second one is great, but is initially also costly. For the second example I will use a solution that was in South Australia some time ago. To get people there, they gave away land. They still need to build the house, but in this setting he people had 50% additional money, or lessened costs, yet to break even the government stated that the land was given, but represented value X, and when they sold the house, they would have to pay the invoice for the land first. Now consider this in the setting of the King Abdullah Financial District. And there we set the stage of ‘selling’ houses/apartments at a mere 10% of the price, yet cannot be sold until the 100% price is satisfied first. So you now have a setting where the next 10,000 apartments only seem really cheap, yet in that setting you also create need, because these 10,000 households will need infrastructure like food, water, clothing, transportation, entertainment, schooling and so on; with that we see the investors come. build their shops and grow their business, as a result housing value rises fast and creates not merely a need, but also creates additional growth, so as these houses exchange hands and new occupation, the government gets the outstanding 90% back and a thriving place. It is not a short term, or a fast solution, but it is one that brings growth, and creating larger infrastructure solutions, because at that point with the additional 10,000 people or more we see the growing need in every direction. As these elements grow other needs can grow too, when there are 10,000 potential candidates in the financial industry and a clear path of growth exists, only then would there be interest into growing the stock exchange in a new place. Yet in that setting we need to realise that for many industries the capital remains alluring. So when we are confronted with “potential tenants and investors are less optimistic than the district’s planners about its future success“, as well as “The potential is amazing. The inside is impressive,’ one Dubai-based expat, who toured the site and preferred to remain anonymous, told Reuters. But he added, ‘It will not be finished. Decision-making is very slow (on the project, and) people don’t have cash“, we see the clarity of what I described. The ‘not having cash’ can be alleviated in one way, creating additional needs. It is the ‘decision making’ part that now requires to be decided on (yes I see the trap here) and there too is a solution. If we consider the statement that Business Insider mentioned: “Some of the kingdom’s strict social codes, including one requiring women to wear dark robes, will be relaxed“, we see the option of creating an opportunity for the foreign players in Qatar to become a larger mesmerising target for ‘poaching’. When we consider the Bloomberg message earlier in May this year giving us: ‘Qatar to Allow 100% Foreign Ownership of Firms in All Sectors‘, we see the setting that there is interest, especially in the financial sector to grow options on a global scale and there too Saudi Arabia would be able to set the stage for the future. More important, once these investors see the benefit in one place, there will be an added stage towards growth towards Neom for them too. This could have additional benefits as a much larger stage between Saudi Arabia and places like Egypt could become a much more interesting choice for the future. that part is not merely seen in one way, it becomes an entirely different stage when we consider yesterday’s news with ‘Award-winning Dubbo solar home uses Tesla Powerwall 2 battery‘, you might think that this is a ‘So What?‘ stage, but it is more than you think. That part is seen with: “A building company in Dubbo says the Tesla Powerwall 2 battery in its new display home means the Dubbo solar home could potentially go off-grid. Award-winning Greenmark Homes installed a Tesla Powerwall 2 battery to boost the display home’s energy efficiency“, it becomes even more impressive when you consider the added: “Tesla big battery wins awards, prevents blackouts“, you see, even as Saudi Arabia has plenty of sunshine, at some point the sun goes down and that is where the usage changes and whilst we know that air-conditioning takes the bulk of the energy, we see that the overall need could be filled in more efficient ways and that too needs time to evolve and refine. It is taking solutions out of the box where we see the beginning of true innovation and there are plenty of places that can benefit, but we need to open the door to creativity to make it thrive and set the next stage of innovation. We can make fun of some situations as we are offered (a very old joke): ‘a new powder for hydration, to make it, merely adds water‘. It is the innovative person that uses the solution and creates a powder to capture the moist in the air and end up with water. That same application is seen when we see applications on energy and hydro needs and creates another solution, the one we forgot about. That is the nice part about these stages and on why we need to keep our focus on Neom, you see it is not about the size of the city, it will be about how certain situations get solved and how innovative those solutions are. That is where we will be able to test our creativity and optionally become an actual innovative player ourselves, driving solutions and new technologies forward, not iterative over time, but by leaps, which is how you end up with one thousand new solutions not a thousand versions of one solution.