Tag Archives: SD cArd

March 9, 2023 · 21:11

Afford versus Effort

They are apart, but not in the mind of some. You see the old expression “You get an A for effort” got corrupted. I reckon it started after the 90’s when effort was no longer the main dish. It became not what we can do, but what we can afford so that the fat cats can get their bonus, whilst meeting all other obligations. It wasn’t wholly unexpected. I had spoken to some McDonalds people in the Netherlands in the 80’s. They told be about meeting expectations and not overrun it past the 100%, merely meet the expectations of their bosses. Do not be the ‘surprise’ no one sees coming. At the time it was an utter alien thought. I did not catch on to that exercise until mid 90’s. It was weird. You were hired to do your best, but that became you are to do your best as THEY expect you can be a nothing more. I touched on this slightly whilst writing ‘It was one keyword’ 5 days ago (at https://lawlordtobe.com/2023/03/04/it-was-one-keyword/). This must have stuck in the back of my mind, because it came out yesterday with a vengeance. Two things bubbled up. One reflects on LinkedIn and Facebook. They have (for the most) been all about the quantity and not the quality of stuff. They will give you some runaround on complexity (with loads of yada yada yada), but the foundation is that this was out there years ago. I never mentioned it before as I was designing IP to meltdown Iranian (and Russian) nuclear reactors. I did find a solution with the use of a snow globe (how is that for effort?) But the larger stage is not that, it was the story from some girl with a huge smile telling us how people died. That is how it reflects because that is how her profile picture was set. Big smile, no matter what. I do not care that some people can add emoji’s, we can stage ‘emotions’ like they were sad or angry. It would have been so simple to give any person several profile pics, one solemn, one happy (default), one angry and so on. There I a limit, but I reckon that most are covered with less than 9 profile pictures. There are plenty of accounts that have one picture, these are neutral pictures and that is fine. But showing someone how mines impact the human body with a big smile gives the wrong message. And Facebook and LinkedIn could have done something years ago, there is your A for effort right there, no effort because we get some technology babble on how they could not afford it.

This gets me to the second part. The image gives us a mothers day gift. OK, nice, optionally caring, but why? Not giving the gift, I am all for that (even though my mum died almost half a century ago), but see the second image.

Now consider this a mockup, set to about 4 inches, optionally in merely in greyscales. The edge has the battery, and an option for an micro SD slot. There would be an USB charging option with the more expensive model having some kind of dock. And we include the one cool thing Microsoft did 30 years ago. We get the about screen to give the holder who it was from and what for (like mothers day). The screen could have not merely a calendar, which the simplest UNIX command (cal), but we could add a dot around important dates, like birthday’s mothers day, fathers day anniversary days and so on. The LCD has a clock option so that they can place it anywhere where they need time and optionally showing images, like pictures. And yes the colour version would be more expensive but that is on the buyer. So why are we looking at some acrylic heart that is reduced to a paperweight within a year? It is a nice gift and the emotion behind it is most likely real, but giving something that has long term impact, is that realisation wrong? Is that now beyond achieving? Why is that? This setting came to me in mere seconds, so why isn’t a player like Amazon all over that? They have pretty much all the technology required, the digital transparent LCD clock is decades old. No one took that for a ride to the next generation?

That is what shows effort versus afford. We forgot to go all the way, we forgot to take the train to the station past the last station. Technology is cheaper and gets to be cheaper still. In 2005 I bought a 2GB card for my camera for $850. Now that same card is $8, in less then 20 years. So what about the other technology? We forget that our bosses need us, we don’t need them that much, the Covid era made that clear, so go all in, show your maximum effort and you will soon see that the ‘fake-it-till-you-make-it’ people will try their luck in Uber or they become barbers. You need to shine and as such you need to make your maximum effort so that you get noticed by the right people, because the greed game is unrelenting, some boss will notice this and they will see YOUR value, something your boss was eager to trivialise for HIS needs.

Just consider that for a moment.

In continuation

You thought the previous article was the end of it? Nope, it was merely the beginning. You see, we see the iterations of DVD, BluRay, 4K and we do not stand still on the larger issue. The idea of a disc is nice, it is accepted and it continues. Yet the larger station is that a DVD is a mere 5GB, a BlueRay is 50GB (double sided) and a 4K is 66GB in dual layer and 100GB on triple layer.

The Player is in every case about the size of a CD player. A SD card is about $35 (128GB) and the CF version is (alas) a lot more expensive. Yet the setting of the SD card is still shrinking in price and the price of the MicroSD is about the same. So consider the idea that you can have the entire Marvel collection in a holder the size of a pocketbook and that need is growing. People who want to watch a movie on route, people who want the kids to watch a movie in the back, people who are left with less and less space, you can look in every direction and the need for discs is falling away, CD’s are already falling away. How long until DVD’s are a think of the past? And even now we see the stage that one (micro) SD card (or CF Card) can hold an entire season of episodes.

Here Sony is in part to blame. I remember the issue of all region DVD’s, but Sony would not hear of it. And that was a discussion I was part of 6 months BEFORE the PlayStation 2 was released in March 2000. Over that time others also has issues, but I still see it as fear, they had their little island and it had to remain safe even though the issues of safety were blown away in 1992 and was never restored, there was a feigned time of safety with the BluRay and now with the 4K, people will find a way. There is no stopping them and as the law is merely running after the events and not solving anything, stopping evolution tends to detrimental to ones sanity (health too).

So whilst we ignore what COULD be out there and what MIGHT be possible, we merely are part of some insanity roundabout and it goes nowhere. And interestingly enough, the streamers are making this evolution clear and more profound. So whilst you ponder the latest movies on SD or CF card, consider what you have and what you might lose. Especially in light that the quality of DVD’s has faltered in the last 5 years. It might be that the players are less reliable, but they still need discs and over the last 5 years I have seen more movie discs fail than in the 20 yeas before that. Something is failing the people, failing the systems and devices and it is time we ask the questions that matter, because only in the coming year is the price of an SD card a valid excuse, but when we see that this is already no longer the case with Bluray and DVD, consider what the larger station is to stop evolution. I gave the setting for players to allow other formats to play close to half a decade ago, we merely see discs continue. Why? When was the last time you tried to get a CD of a band you liked? I honestly never saw that coming. My introduction to CD’s was somewhere in 1977, 45 years ago. I thought they were forever, but that was of course delusional. Now consider that one SD Card can hold the entire collection of David Bowie or the Beatles. At what point will we concede that technology surpassed our labels of music and soon movies too? And it is not even close to the end. New technologies will come, they will revolt and we will contemplate how to react to it. I am not telling you how to react, how ever you will react it will be highly personal. I myself still enjoy looking at the covers of an album, that will never stop, but to hold a box with an entire season of Xfile episodes, or one SD card that holds EXACTLY the same is another matter. It will open new doors, new venues and new opportunities. And there is a hidden benefit. You see the next few years will be about congestion of the network. So will you be waiting for Disney to download part of the episode so that you can watch, or will you insert an SD card and just watch, without congestion, without delay and without hassle?

And those who claim that there is no congestion? Well Computer weekly gave us last October “Enea claims first 4G, 5G user-based congestion management solution. Telecoms software provider launches solution based on proprietary algorithms to take pre-emptive action to boost QoE for individual sessions before subscribers experience congestion” Really? If there is no congestion, this solution seems like the most useless solution in existence. The truth is not that simple. The next 5-7 years will be about managing expectations, Service Level Agreements. And these will all have the small print regarding congestion. When we realise that, why do we see elements stopping the evolution of disc entertainment? I believe that this evolution will be a lot more essential in the next 2 years than anyone realises. And that is before you realise that there are even more options available, but I will leave that to you to figure out.

In your face space

It happens, something is staring me right in the face and I lay it beside me. It happens, it happens to us all. This trip started in 1992 (I believe), at a consumer electronic show in Amsterdam (RAI) we got to see the first Mini Disc, the first thought I had that it would be a great digital system for computers, it was roughly 4% of a Bernoulli disk whilst being able to store 600% of what a Bernoulli could store. The idea was rejected by Sony, too incompatible they claimed, nowadays we know more, it would have been a great option, it would have pushed players like Apple to the limit 5 years ahead of the curve. Yesterday I was confronted with that thought as my DVD was acting up (the disc, not the player). Now consider the new players, the new way to watch TV. All whilst the telecom companies want you to use more and more bandwidth, the more they can harvest, the more dependent you get to become.

What if we take that away? Consider this Compact Flash, one card, not 26 discs, merely one card and it is not even the start, in a time and place where collections are complete book cases and we can replace it in almost all cases with one card per TV series. The fans have a perfect copy per card and there is still the option to upgrade over time, in the age where 4K will define new boundaries, the retail side also needs to adhere, a setting where we can drive innovation, not merely follow it. Battlestar Galactica, Smallville, Babylon 5, Teen Wolf, Games of Thrones, Harry Potter, Lord of the Rings, the Hobbit, Dexter, Midsomer Murders, the Star Wars saga and so on, one card per setting and the technology is already here to set the stage to a much larger degree to meet the customer beyond halfway, a customer that can watch their series in perfection, one card that can last a lifetime. I reckon that players will have larger settings, they have the space, open up any blue-ray or 4K player, most of it is space and adding a CF, or SD card reader (optionally both) is the easiest thing to do. Not walking back and forth to the player getting the next disc, merely one card and all seasons are there. Yes, newer series will likely go per season, but at present there are hundreds of series all well above a dozen discs, and the fans have needs, they want that card on their mobile, on the road and the card can take a lot more than any disc could, so what stopped a player like Sony? Another ‘too incompatible’ mention, or the fear of piracy? Piracy is already there, the disc allows for newer protection and even in store upgrades. Go to any store where you buy movies or TV-series, now consider a box (like GoT) and that box will be able to contain a dozen of your favourite series, now consider the space it is taking up and consider that one card could have all seasons and you keep it in your placer at all time, to be able to play it at your hearts content. So why is that solution not here now? Consider all the telecom players trying to be clever with their 5G, all whilst it is just not ready and do you really want your bandwidth to depend on your 5G router? Consider that IT Pro gave us a week ago “as they promote Kubernetes as the secret ingredient for closing the gap between 5G’s promises and 5G problems. Kubernetes does indeed have some potential to make 5G actually work well. That said, it’s not necessarily the holy grail of edge computing and telco networking that it is sometimes made out to be” (at https://www.itprotoday.com/hybrid-cloud/can-kubernetes-solve-5g-problems-partly-not-soon), there we are told “They make promises like “5G networks will one day offer peak data rates of up to 10 Gbps” and “5G’s hyper-fast speeds will revolutionise the way we live.” If you read statements like those carefully, you’ll notice that they’re predicated on theoretical future developments, not what 5G is actually delivering to the typical user today. That’s because, to date, 5G network implementations haven’t been all that impressive. They turn out to be slower than 4G in many cases, not to mention less reliable. 5G, in other words, has become “a bad joke.”” A setting I have been mentioning for close to two years and the joke gets to be worse, at present Saudi Arabia has a 5G network that is well over 700% faster than anything the US can offer, their BS marketing drive is that bad and it will get worse, as such do we want to rely on congestion, or do we want an option where we can watch what we love unhindered, optionally in a better setting than now? So whilst we take notice of “it won’t address all 5G problems, and it will take a long time–several years, most likely–before Kubernetes is a full-fledged 5G solution”, which I predicted a few times in the last two years, I made no mention of Kubernetes, I merely observed the greed driven stupidity of some and watch these ships wreck left right and center. So whilst American politicians are blaming China for their own lack of innovation, I created the setting of a 7th device that can push innovation and change. And when we consider that innovation drives creativity, I wonder what someone else can come up with tomorrow, I already set the design of a new device for IOS and Android, that is how I roll. All whilst Microsoft is pushing Forza on your mobile, I came up with two new pieces of hardware, yup, I feel decently good, especially as we see Microsoft falter again and again and now it get to pull the wool over the eyes of Apple and Sony too (life can be satisfying). Did I figure out everything? No, I did not, but if I had done so I would make life for 1,000 researchers at Microsoft impossible and that is not fair either, oh wait, I really do not care about that, sorry!

All this in a day, so what is stoping these moguls of achieving true innovation? #JustAsking

The smokescreen of a Smartphone War

Yesterday’s news gives us ‘The secret smartphone war over the struggle for control of the user’ (at https://www.theguardian.com/technology/2016/sep/29/smartphone-war-operators-user-phone-service) held my initial interest for about 7.0 seconds. You see, it is an interesting story, but it is not the real battle that is being fought. As I personally see it, the secondary war is about the agreements that the Android phone makers seem to have with one another. That war we are kept in the dark about. In the end, the Telecom companies want you to be dependent on them, their products and their solutions. They give you some BS reasoning of ‘we weren’t offered that option‘, whilst their head office is all about containment. They only hold they have is by pushing you in a position where you need a new phone EVERY year. That is the service path we are all getting pushed into. Which is one reason why outright buy seems to be so overpriced in many cases. For the next bit we need to see GSMArena.com. There we find the following parts:

32/64 GB, 4 GB RAM
32/64 GB, 4 GB RAM
32 GB, 3 GB RAM (EVA-L19/EVA-L09)
64 GB, 4 GB RAM (EVA-L29)

You would think it is all the same, right? The last two are the same brand. I will get back to the list, but for now, what you would like to do is to check where you can get a 64GB edition, and for some that list is zero, you see, in Australian (not the only place) they are making sure that you cannot get the 64GB edition, in an age of consumerism, is that not weird? In that regard, Apple is the only one offering this, because of different reasons.

In all this, I have used my phone with a philosophy. It is a simple one and in my life of budgets an essential one. In the past, I learned the hard way early in life that chasing technology is a race that costs money and never leaves you with a true advantage, the gaming industry in the 90’s on PC were all about that. The mobile industry, like the PC industry learned this from the arms industry and they were really good students. So no matter what competitiveness they have, if they agree on a few ground rules, there will be enough space for exploitation for all of them. Now, in 2015, Huawei decided to rock the boat and as such they got a larger share than ever before, now that they are on par, they seem to go with the average lot of them. My hopes are that LG tries a same approach, which will cost Huawei et al dearly this year.

When you have been around your mobile for a little while, you will see that storage is (nearly) everything on a mobile and with marshmallow, a 32GB system will end up having about 22GB space left. There is the Android system and the mandatory apps, the amount leaves you with 10GB less. This is not a big deal you think, but over the year we will see an exponential growth of apps and they cost space too. Some people already learned this lesson with Pokémon Go and all the pics that were taken. They were realising how much space was lost. Now, we know that you can add a SD card and store pictures there, but apps must be run from the main storage and those apps are growing too. So over 2 years you would have run out of space. Meaning that you either clean up your system, or buy a mobile with more space. This you might have learned if you had an iPad or iPod. Storage was running low for some a lot faster than they bargained for.

So in this age, when the difference between 32GB and 64GB is one component which is in total a mere $32.87 more expensive, why would we even consider a 32GB system? Because at this point, the mobile warranty of 24 months could be served completely and we would not need another phone one year later! In addition, after 2 years we would have the freedom to choose a better and cheaper provider, so as I see it, neither Optus nor Telstra wants a 64GB phone in their arsenal and the only reason is that the iPhone is that size is because Apple has in general a global approach to their hardware.

Now let’s look again:

32/64 GB, 4 GB RAM – Samsung
32/64 GB, 4 GB RAM – LG
32 GB, 3 GB RAM (EVA-L19/EVA-L09) – Huawei P9
64 GB, 4 GB RAM (EVA-L29) – Huawei P9

Unless LG takes advantage of the option they have now, none of them offers the 64GB version in Australia! Is that not weird? Amazon UK offers both, and at times the 64GB is definitely more expensive, yet consider that at $100 more (for some a little more), you have peace of mind that this phone can last you 2 years without storage issues. That seems a pretty big deal to me. In addition, unless Android past Nougat (V7) grows a massive part, the user will have plenty of space to update their system, if the update would be offered. In addition, with all the other stuff we carry (photo’s music and so on), twice the size is pretty much the only way to go.

So why the mobile providers refuse their product to be on sale is just beyond me and the fact that none of them are offering a product in a place seems to be massively out of bounds. With Huawei the fact that there is a single slot and duo slot 32GB option makes even less sense to me. In my mind, this is all about control of the users, and controlling where the users go, which is a limitation on freedom devices have never offered before, so in my mind it was not with the consumers consent. The fact that Samuel Gibbs did not mention that part in their article is not as quoted “Fewer purchases mean the big smartphone players are now under pressure to extract more revenue from their existing user base, which is easier for Apple and its App Store than others reliant on Google’s Play Store, and to try to convince users that life is greener on their side of the smartphone divide“, it is to make sure that continuity prevails, to some extent for the smartphone makers, to the larger extent to mobile providers to keep them in their not seeking another providers place!

In addition the quote “At the same time, the mobile phone operators are in a similar competition. Switching between the major phone networks has always been an issue, whether it’s over price, customer service or the latest handset“, more important it is over bandwidth and facilitation, the more limits the hardware has, the less issues of competition the provider needs to deal with. So is Samuel Gibbs informing you on some ‘secret war’ or is he trying to keep your sight away from the options that matter? The fact that phone limitations is not part of his view (which could be because the UK offers both models) is equally disturbing that he did not look at this from a global point of view, when you are not made aware of what is by me expected and therefore implied is the limitation of hardware offered is as I see it, part of a secret war that they require you not to be aware of. If that is done intentionally, what do you think is in play?

So as the Samsung Note 7 is now an ISIS tool (when you install the 10 second countdown app) and only LG remains to go public with their new model, they now have an option to capture a much larger share of the audience as several of the participating parties refused to consider the consumers’ needs and seems to cater to the telecom request of limitation. LG has an option to grow much stronger in this market than ever before. Apple as IOS has a different situation and as seen on many fronts they have created their own walls of disturbance, so LG could even go after that lot, but we must respect that there is a huge offset between IOS and Android and as such, people are at times less willing to switch there. For now the latest rumours are that the V20 will start the pre-orders this Sunday in the US and European markets will be getting them, yet there is at present no confirmation for both the UK and Australia. So we will have to see about that part too.

The article had more. So consider my words and now see this quote: “Bibby says: “Imitation is the sincerest form of flattery. Flexibility like this is just the next stage of innovation so we’re not surprised to see others adopting it. Manufacturers are trying to ensure that more of their own handsets are sold in the market. They’re trying to clearly compete with each other.”” I disagree with Nina Bibby, marketing and consumer director for O2. The quote is not untrue, but incorrect. It is the presentation of what they want the issue to be, because is sets our mind at rest. I believe that the more correct quote is “They’re trying to clearly compete with each other within the agreed limits of the presented options“, which is not entirely the same! In that same view, the limitations due to the telecom agreements are equally in question. The fact that none offered the complete spectrum is just as much of a worry. Because it is like a corporation trying to make sure that its employees can never truly become independent, because that would be too dangerous for their own continuation. The second part in all this is the entire upgrade service program. It creates brand dependency, which is not essentially a bad thing, but guess what! I reckon that soon thereafter the 64GB option will come and there will be a churn for 12 and 24 months. At that point, the telecom providers would want a phone to last as long as possible. It could be in different ways. For example after 12 months 65% off and a $1 upgrade after 24 months. This is just speculation, so this is not a given, yet overall not that far-fetched.

The most interesting quote is at the end “For now, the battle for control of the phone in your hand is happening behind closed doors. Soon we’ll begin to see the phone-as-a-service idea pushed by one of the big manufacturers, but only once the operators are no longer crucial to sales“. The first part is that not all of the closed doors is about the phone, bandwidth has been a forever war between iiNet, Optus and Telstra in Australia, and the phone-as-a-service is not all in the hands of the manufacturers, that will come soon enough (in one case it already is) in hands of the Telecom companies, because that is a direct factor for customer loyalty, who does not see the $45 a month phone as the margin, it is the $90 a month subscription where their margin is and that part can be set to non-taxation a lot faster too. The phone is merely a hardware write-off, increasing their ROI.

So when you consider your new phone do not be fooled by the SD slot, wonder why the full version is out nearly everywhere else, except Australia? For Australians, consider one nice issue, the Kiwi’s do get the 64GB edition several stores have it available to order. So, do you feel special now, of just used by both the handset sales people and your telecom provider? More important, what other issues did that secret war of smart phones not inform you about? Perhaps you haven’t seen the implications of not having a choice in certain cases. People have been so busy bashing iPhone’s Apple that they forget that Android phones have their own collection of imposed limitations for the consumer.

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Tagged as Apple, Australia, Huawei, Huawei P9, iiNet, iPad, iPhone, iPod, LG, New Zealand, Nina Bibby, O2, Optus, Samsung, Samuel Gibbs, SD cArd, Telstra, the Guardian, UK