Tag Archives: Windows Central

September 8, 2024 · 01:09

Poised to deliver critique

That is my stance at present. It might be a wrong position to have, but it comes from a setting of several events that come together at this focal point. We all have it, we are all destined to a stage of negativity thought speculation or presumption. It is within all of us and my article 20 hours ago on Microsoft woke something up within me. So I will take you on a slightly bumpy ride.

The first step is seen through the BBC (at https://www.bbc.com/worklife/article/20240905-microsoft-ai-interview-bbc-executive-lounge) where we get ‘Microsoft is turning to AI to make its workplace more inclusive’ and we are given “It added an AI powered chatbot into its Bing search engine, which placed it among the first legacy tech companies to fold AI into its flagship products, but almost as soon as people started using it, things went sideways.” With the added “Soon, users began sharing screenshots that appeared to show the tool using racial slurs and announcing plans for world domination. Microsoft quickly announced a fix, limiting the AI’s responses and capabilities.” Here we see the collective thoughts an presumptions I had all along. AI does not (yet) exist. How do you live with “Microsoft quickly announced a fix”? We can speculate whether the data was warped, it was not defined correctly. Or it is a more simple setting of programmer error. And when an AI is that incorrect does it have any reliability? Consider the old data view we had in the early 90’s “Garbage In, Garbage Out”. Then. We are offered “Microsoft says AI can be a tool to promote equity and representation – with the right safeguards. One solution it’s putting forward to help address the issue of bias in AI is increasing diversity and inclusion of the teams building the technology itself”, as such consider this “promote equity and representation – with the right safeguards” Is that the use of AI? Or is it the option of deeper machine learning using an LLM model? An AI with safeguards? Promote equity and representation? If the data is there, it might find reliable triggers if it knows where or what to look for. But the model needs to be taught and that is where data verification comes in, verified data leads to a validated model. As such to promote equity and presentation the dat needs to understand the two settings. Now we get the harder part “The term “equity” refers to fairness and justice and is distinguished from equality: Whereas equality means providing the same to all, equity means recognising that we do not all start from the same place and must acknowledge and make adjustments to imbalances.” Now see the term equity being used in all kinds of places and in real estate it means something different. Now what are the chances people mix these two up? How can you validate data when the verification is bungled? It is the simple singular vision that Microsoft people seem to forget. It is mostly about the deadline and that is where verification stuffs up. 

Satya Nadella is about technology that understands us and here we get the first problem. When we consider that “specifically large-language models such as ChatGPT – to be empathic, relevant and accurate, McIntyre says, they needs to be trained by a more diverse group of developers, engineers and researchers.” As I see it, without verification you have no validation and you merely get a bucket of data where everything is collected and whatever the result of it becomes an automated mess, hence my objection to it. So as we are given “Microsoft believes that AI can support diversity and inclusion (D&I) if these ideals are built into AI models in the first place”, we need to understand that the data doesn’t support it yet and to do this all data needs to be recollected and properly verified before we can even consider validating it. 

Then we get article 2 which I talked about a month ago the Wired article (at https://www.wired.com/story/microsoft-copilot-phishing-data-extraction/) we see the use of deeper machine learning where we are given ‘Microsoft’s AI Can Be Turned Into an Automated Phishing Machine’, yes a real brain bungle. Microsoft has a tool and criminals use it to get through cloud accounts. How is that helping anyone? The fact that Microsoft did not see this kink in their trains of thought and we are given “Michael Bargury is demonstrating five proof-of-concept ways that Copilot, which runs on its Microsoft 365 apps, such as Word, can be manipulated by malicious attackers” a simple approach of stopping the system from collecting and adhering to criminal minds. Whilst Windows Central gives us ‘A former security architect demonstrates 15 different ways to break Copilot: “Microsoft is trying, but if we are honest here, we don’t know how to build secure AI applications”’ beside the horror statement “Microsoft is trying” we get the rather annoying setting of “we don’t know how to build secure AI applications”. And this isn’t some student. Michael Bargury is an industry expert in cybersecurity seems to be focused on cloud security. So what ‘expertise’ does Microsoft have to offer? People who were there 3 weeks ago were shown 15 ways to break copilot and it is all over their 365 applications. At this stage Microsoft wants to push out broken if not an unstable environment where your data resides. Is there a larger need to immediately switch to AWS? 

Then we get a two parter. In the first part we see (at https://www.crn.com.au/news/salesforces-benioff-says-microsoft-ai-has-disappointed-so-many-customers-611296) CRN giving us the view of Marc Benioff from Salesforce giving us ‘Microsoft AI ‘has disappointed so many customers’’ and that is not all. We are given ““Last quarter alone, we saw a customer increase of over 60 per cent, and daily users have more than doubled – a clear indicator of Copilot’s value in the market,” Spataro said.” Words from Jared Spataro, Microsoft’s corporate vice president. All about sales and revenue. So where is the security at? Where are the fixes at? So we are then given ““When I talk to chief information officers directly and if you look at recent third-party data, organisations are betting on Microsoft for their AI transformation.” Microsoft has more than 400,000 partners worldwide, according to the vendor.” And here we have a new part. When you need to appease 400,000 partners things go wrong, they always do. How is anyones guess but whilst Microsoft is all focussed on the letter of the law and their revenue it is my speculated view that corners are cut on verification and validation (a little less on the second factor). And the second part in this comes from CX Today (at https://www.cxtoday.com/speech-analytics/microsoft-fires-back-rubbishes-benioffs-copilot-criticism/) where we are given ‘Microsoft Fires Back, Rubbishes Benioff’s Copilot Criticism’ with the text “Jared Spataro, Microsoft’s Corporate Vice President for AI at Work, rebutted the Salesforce CEO’s comments, claiming that the company had been receiving favourable feedback from its Copilot customers.” At this point I want to add the thought “How was that data filtered?” You see the article also gives us “While Benioff can hardly be viewed as an objective voice, Inc. Magazine recently gave the solution a D – rating, claiming that it is “not generating significant revenue” for its customers – suggesting that the CEO may have a point” as well as “despite Microsoft’s protestations, there have been rumblings of dissatisfaction from Copilot users” when the dust settles, I wonder how Microsoft will fare. You see I state that AI does not (yet) exist. The truth is that generative AI can have a place. And when AI is here, when it is actually here not many can use it. The hardware is too expensive and the systems will need close to months of testing. These new systems that is a lot, it would take years for simple binary systems to catch up. As such these LLM deeper machine learning systems will have a place, but I have seen tech companies fire up sales people and get the cream of it, but the customers will need a new set of spectacles to see the real deal. The premise that I see is that these people merely look at the groups they want, but it tends to be not so filtered and as such garbage comes into these systems. And that is where we end up with unverified and unvalidated data points. And to give you an artistic view consider the following when we use a one point perspective that is set to “a drawing method that shows how things appear to get smaller as they get further away, converging towards a single “vanishing point” on the horizon line” So that drawing might have 250,000 points. Now consider that data is unvalidated. That system now gets 5,000 extra floating points. What happens when these points invade the model? What is left of your art work? Now consider that data sets like this have 15,000,000 data points and every data point has 1,000,000 parameters. See the mess you end up with? Now go look into any system and see how Microsoft verifies their data. I could not find any white papers on this. A simple customer care point of view, I have had that for decades and Jared Spataro as I see it seemingly does not have that. He did not grace his speech with the essential need of data verification before validation. That is a simple point of view and it is my view that Microsoft will come up short again and again. So as I (simplistically) see it. Is by any chance, Jared Spataro anything more than a user missing Microsoft value at present?

Have a great day.

1 Comment

Filed under Finance, IT, Media, Science

Tagged as , , , , , , , , , , , , , , , , ,

March 9, 2020 · 15:31

WYSIWYG?

What you see is what you get, that has been around since the old PC XT (or AT) tried its hands on desktop publishing. The phrase continued and spread in other paths, and we all accepted the term. Yet the term evolved and the fakeness of the term used later was ignored. As such the evolved WYSIWHY has come to be: What You See Is What Hyped You.

We see it in all matters of events. How the media gives rise to ‘Fed cuts rates by half a percentage point to combat coronavirus slowdown‘ (source:CNBC), even as there were less than 300 cases in a nation with 325,000,000 people, no such consideration was ever given with Swine flu or HIV. It was merely an administration what wanted to avoid the use of ‘recession’, now we see ‘Recession fears grow as Wall Street investors brace for a wild week for stocks‘ (source: Washington Post), even as we accept “after coronavirus fears caused the biggest weekly decline for U.S. stocks since the financial crisis“, the idea that a case of the flu, with a present 109,975 cases is just insane and most people are just buying the cake shovelled towards us. Consider that China has 73% of the cases and 19.3% of the cases are spread over Italy, South Korea and Iran. So how can these 4 nations impact the world economy to THAT extent? Lets not forget that the global fatality is still around 3.4%, all whilst the cases in Germany, Sweden, Belgium, Norway, Singapore, Austria, and Canada are without fatalities (at present), as such the overreaction is large and WYSIWHY is as I personally see it the stage.

Yet this is not about that, even as the beer virus (Corona) is staged to you in ‘E3 2020 is on a knife-edge right now – and it could end the gaming show for good‘ by Techradar (at https://www.techradar.com/news/e3-2020-is-on-a-knife-edge-right-now-and-it-could-end-the-gaming-show-for-good), there are a few important parts here and it is time to call the spades that they are not diamonds (or hearts for that matter). 

As I personally see it, there is a larger rift between Sony and Microsoft and it is coming to blows soon enough. Sony wants to be slightly cheaper than the Microsoft product, all whilst the Microsoft presentations are hiding the simple fact that they DO NOT want to reveal the storage space on their contraption. Look at all the presentations over the last year, it is all about hype creation, all whilst storage is a massive part of a console, no matter how you play, you need storage and for almost a year Microsoft steered away from it in any way they could and for them the E3 is coming too soon to feel comfortable. More importantly, in 2013 they had this ‘always online‘ part and it nearly destroyed the Xbox as a product, now they are afraid to come out and play as the kids would say, they are all into hype creation, whilst essential issues like price and storage are averted. I give them a pass on price this early, not on storage, because if the systems is this ready, the storage is known, even if there are multiple options. 

Microsoft desperately needs WYSIWHY and the people in gaming have had enough of that stage. The Techradar article mentions Microsoft once, a player that distinct in the E3 history, to see it only once, implies (for me at least) that this is about avoidance. Sony has had a great run and it has the benefit of a huge PS population, it is ahead by a lot. To be honest, if the PS5 is $100 more expensive than the Microsoft version, I will still go for the Sony option, as I personally see and feel it, there was too much treason by Microsoft towards me, too much harassment towards online and too much bricks on the road for the offline players (not to mention all the advertisements on my XBox One home page), intentional limitations is as much of an harassment than anything else and Microsoft is out of options with me.

There are a few options, especially as the E3 trade show is a moneymaker, merely delaying it would already be a clear alternative, no the talk is ‘cancellation’ and it does not sit well with me (so far ESA has clearly denied any cancellation of the E3). Yes, even as the corona cases are blatantly out of proportions (the shouting that is), we see no foul in delaying the E3 event, cooler heads prevail and I see that the E3 might have to be delayed, yet for how much, that is the question, also, as the E3 is getting closer to the end of the year, the PS5 and the Microsoft alternative could actually be presented to players, as such I see that there is a lot more going on. Nintendo has a hard time ahead, but the Switch is so switched on that it will stay standing in the upcoming Sony vs Microsoft battle, but Microsoft does not want that, you see with the Nintendo Switch surpassing Microsoft on lifetime sales the stage is not pretty for Microsoft, they were willing to grudgingly be in second place, but to get to a trade show where the weakest processor sells better then the most powerful one, especially as pricing is seemingly not the issue is too unsettling for Microsoft, until they can hype some kind of a win over the other two, they want to avoid the E3 completely, yet the E3 is more than these three, the game makers (Bethesda, Ubisoft, Square Enix, Sega and others) are also a factor, they are the people also enticing the audience and even as we see good things, we see that Ubisoft is in terrible danger. First we get “The Division 2 is still having a few issues, despite the release of a new update. The issue appears to be affecting Xbox One owners, who are unable to login because their characters are locked.” (source: the Express), then there were a load of issues with Breakpoint, Digital Trends gave us yesterday “Ubisoft will try to save Ghost Recon Breakpoint with huge overhaul, new modes” this is on what some would call ‘an old system’, and it seems that they are nowhere near ready to go to the new systems, whatever presentation they bring with get nitpicked by thousands and Ubisoft might not ready for that as I personally see it because they could not properly test games (as the released evidence shows or muzzle their marketing department until it was safe for them to create hypes).

Bethesda’s largest issue was Fallout 76, and that is fair. They gave us two days ago “Just Because It Didn’t Go Well Doesn’t Mean It Was Wrong to Try Something Different“. OK I support that part, trying something new could break the bank, it did with the Nintendo Switch, and there is no shame in trying and failing (Nintendo WiiU anyone?) This is how gaming goes. When you are on the edge of what is possible, doing the same will not get you anywhere, I personally was not up for Fallout 76 (I prefer my games single player), as such Pete Hines is correct and beyond that, until they have something that is really ready on PS5/XBox, they might prefer to remain quiet, I get that. The E3 is too big and it is possible that some makers don’t have anything ready at that point and that is fine, but the fact that no one has anything, that becomes too weird.

If I can design a gaming idea in 8 hours, so can those who are better at it then me, that is merely a simple truth to behold and the cancellation of the E3 does not make sense. Yes it makes sense for Microsoft (for all the expected reasons) and it makes sense for Ubisoft (for all their unfortunate events), yet there is more than these two and there is so much to behold in gaming land that it is sad to see so much depend on the PS5/XBox to falter (whilst some are hiding behind a bottle of Corona).

As Techradar finishes with “given the melting pot of illness, behind-the-scenes disagreements, and online distribution channels threatening its survival. And the status of E3 2020 could be decided any day now. We’ll keep you informed either way” we see that nothing is set in tone, but the flexibility to avoid issues are in play, we get part of that. 

So let’s look at the elements

  1. Illness. Not an issue, the delay could optionally avoid that and give rise to solving another part.
  2. Behind-the-scenes disagreements. OK, we accept that, but that has always been the case, in this stage we see that Microsoft and Ubisoft are in a massive negative swing, so do these two players have THAT much swing on the E3?
  3. Online distribution channels. Not an issue educating and buying a muzzle for your marketing department solves that. What is hyped is an issue, but only to the hyper, online distribution channels have been a larger issue for much longer and the NDA tends to solve several issues, in addition, barring those who break the NDA is also a solution, the fact that they can never get nfo ever again also makes them unemployable, so people tend to take these parts serious. It also implies that the smaller fry gets left out which is not a bad thing, there are plenty of larger players that have (to the best of my knowledge adhered to the NDA states, as such just the muzzling of their marketing department remains, hiring the right people tends to solve that.
  4. New: E3 2020 Creative Directors Resign, OK that is an optional event, there is a larger issue in play and it is not merely the running aways by Creative Directors. There is not enough information to judge the actions of iam8bit, and the actions by Geoff Keighley give rise to a lot more and this has nothing to do with any fear of any case of the flu. 

As we look at the stage of the E3, the amount of questions rising within me is increasing almost exponentially, no matter how certain paths go, anywho has ever planned for an event will tell you that largest contributors walking out past the 90% point is not merely rare, it should be grounds for a large open debate towards what is really going on, in that same trend we see the walking off by Geoff Keighley and the face he presented towards gaming at so many events should also be the foundation of questions.

What you see is not what we are getting and the media is actually part of the problem here, and it is seen in other ways too, as CCN gave us on February 15th (at https://www.ccn.com/this-company-wants-to-save-e3-2020-and-its-inviting-keanu-reeves-for-the-ride/) ‘This Company Wants to Save E3 2020, and It’s Inviting Keanu Reeves for the Ride‘, we can optionally argue that this is the coolest invitation that Keanu Reeves ever got for St. Valentine, the truth is that he is more than a crowd pleaser, as actor, as the actor for the John Wick stories, as the man playing Silverhand in CD Projekt Red ‘Cyberpunk 2077‘ it is one of the better thoughts, yet Limited Run Games (the company behind this action) is largely unknown and so far the media is ignoring all this and I see no refusal or denial from the agent of K. Reeves (as far as I was able to look into this). As CCN (in their article) gives a lot more, we see the stage that makes no sense, The E3 is a lot larger than the mere product makers, there are the entertainers, the software makers and there are multiple event carriers in place, the math doesn’t add up on my side and the media gives too little attention to this (the news media, not the gaming media).

When a global event like E3 is on such a stage, how can the news media remain silent to such a degree? Lets not forget that the event is 3 months away, optionally 5-6, as such there is a much larger stage in play, can you all see that? For the most I steered clear of the  Electronic Software Association (ESA), I am not stating that they are not a factor, but I have no idea what factor they are and what their agenda is in all this, even as we see statements like ‘ESA says E3 2020 still going ahead as planned‘, we cannot say what the finite standing is, they will have to take the Coronavirus as a factor, because there are costs for moving an event like this and as such there is a financial path to consider, I am not denying that in some cases. 

The math doesn’t add up and the stage is too large, whatever is plaguing E3 has a much larger issue that is not reported on and it seems to me (paranoia comfortably setting in) that this might be a case of the media having to deal with people who are either shareholders, stakeholders, or advertisers. Yet this is merely my take on the stage.

Is it true?

Well that remains to be seen, until the end of last month Xbox, Nintendo, Ubisoft and Bethesda were all confirmed (more were), so I have to remain skeptical at the whole ‘cancellation’ hype, yet there are rumours in the weeds that the cancellation drive is growing and two players cancelling at this point implies that the cancellation drive is not non-existent. There are optionally more issues in the field, one is ‘Top Rainbow Six Siege creators call for Ubisoft to prevent harassment and ‘stream sniping’‘ (source: Windows Central) which is nothing against Ubisoft as a company or a product maker, but it is fallout that they have to deal with, as such I also accept “Ubisoft has made strides in tackling cheating and toxicity, top content creators voice concerns over tools to protect broadcasters“, we can argue that there needs to be ample protection against cheaters, yet against bullies it becomes a different matter, what can you allow for to keep the game as open as it is without restraining valid gamers beyond valid measures, it is an optional headache that Ubisoft doesn’t need and more clearly does not deserve. In addition to all this, there are several software houses pulling titles from the NVIDIA’s GeForce NOW service. This will also lead to all kinds of questions, as such we see that this E3 has an enormous amount of questions and this will be the first E3 lacking all kinds of answers, we can expect a whole range of spin answers, but actual answers? I fear the worst at present.

At present there is no cancellation of the E3, yet I believe that if this does happen during the week, whatever factor is given to the Coronavirus will be off by at least 50%, it is in my humble opinion too much about certain people needing it not to happen because of very different factors, the Coronavirus was seemingly no more than a happy coincidence.

 

Leave a comment

Filed under Gaming, Media

Tagged as , , , , , , , , , , , , , , , , , , , , , , ,

August 3, 2018 · 11:03

Tabula Rasa

Yes, the Latin name for Clean Slate. It is an expression that we got from the Romans, who used wax tablet to scribe information, they used a metal pen, or a Stylus to write on the wax. In addition, when the slate was done, it was placed near a 50 degrees Celsius hotspot (like in the kitchen, and the wax would melt, so it could be used again, that is where the clean slate comes from. This is not the only part, there is enough evidence that the Syrians were doing this too about 2500 years ago, so Apple did not start it and even now (and 1 trillion dollar value later), they still use over excessive electronics to allow you to work with a clean slate at the touch of a button, no hotspot required.

So, in this trailed and tested environment, why would others try to budge in?

That of course was a question that answers itself in greed. I got my iPad (the very first one) 7 years ago; I still have it, even as it is not starting to buckle, so the end of a 24:7 life cycle has been reached. It helped me past 3 past graduate degrees (including a Master degree), so it earned its ‘moment of recycling‘. Yet, I will be a little sad; it was a faithful companion since day 1.

I paid about $1200, for the first edition, 64 GB cellular and Wi-Fi. that same setting with a much faster processor, higher resolution and increased speed, as well as camera and video options that I did not have in my edition will set me back $799, but with 100% more storage, or $1399, with 400% more storage and additional 4K filming. On my budget it will be the normal iPad, but the full version with 800% storage Pro and the rest at $1699 is still appealing. Still, the $799 is a great option, so sticking with that (and my budget makes it an optional setting. The fact that something so much larger and more powerful is merely 65% of the version I bought gives additional satisfaction.

So in all that, why on earth is Microsoft being half baked? First they screw up their gaming dimension, sticking their heads in the sand, ignoring consumers and proclaiming that they know what they are doing, whilst at this very same debacle, we see first Cnet giving us: ‘The Microsoft Surface Go is a good computer, but a very bad tablet‘, we also get “Windows 10’s tablet interface still stinks, and there aren’t a lot of popular apps that were built for Windows 10 in tablet mode. The iPad still has the best library of tablet apps“, it is something we all should have known, when it comes to apps and the Apple solution has millions of apps as an advantage, a decent amount of them free and very useful. In addition a much larger proportion is all less than $5 each, often it is the pro version of the free app, so you can fit before you commit (like any decent relationship). Then we get “Microsoft’s bookstore lacks a lot of titles, including some on The New York Times’ best-seller list. The Times, The Washington Post and other popular publications are also missing. While I could check any website, scrolling was sometimes too jittery and annoying, especially while holding the tablet with one hand in bed at night“, which implies that there is no beating iBook, a very essential tool, not merely for reading.

In addition there is: “The Surface Go’s bezels are so wide they’re almost comical. While it doesn’t hinder performance, it makes the tablet look dated from the get-go“, giving the implied setting that Microsoft again did not prepare for a serious war, merely a setting where they want to ‘tip their toes into the water‘, I would have thought that the Surface Pro setting should have properly prepared them in all this. And the killer in all this is “Finally, battery life is pretty bad. Microsoft advertises nine or more hours of use, but I never got close to that. I usually saw about four or five hours of use with Chrome and Spotify open“, which was countered with “I could save battery life by using Microsoft’s Edge browser — Windows 10 said Chrome was draining the battery a lot — but I prefer Chrome“, a setting that will be shared by many users, so in all this, the mere battery drain will get people to prefer the iPad, or an alternative over the Surface Go and that is merely on launch week. If there is one giggle around the corner, then it is the setting that this device will make more and more people consider the options that the $400 Chromebooks have. This is exactly what we get to see at eh end of the CNBC review. With: “You should only buy the Surface Go if you need a Windows 10 computer but think the Surface Pro is too big and expensive. I imagine most people don’t fit that profile though. If you need a tablet, go with the iPad. If you need a cheap computer, a Chromebook or cheaper Windows 10 laptop would suit you a lot better“, we see that Microsoft again comes with a device that has all the right marketing, yet in the end, the users will soon learn that a flawed approach is not a near hit, it is merely a miss. So, let’s thank Microsoft for their efforts in giving notice to the new blockbuster ‘Rise of the Chromebook‘, already available in several e-Stores near you and you can find those places with Google Chrome and Internet Explorer, or was that Microsoft Edge?

In the end, the setting becomes the iPad $799, or the Surface Go $838, in all seen there is, as far as I can tell no redeeming feature scoring for Microsoft. Even the ‘if you need a Windows 10 computer‘ does not hold enough water to spend more only to get an indecent amount less. The battery life alone makes it a nonstarter. In the end, the die-hard Microsoft fans will accept it, from all the sources I watched, it does seem to do what it needs to do, it might not do what you prefer it to do (jab at the battery life). Another source gave us that the sound is not great, I am willing to accept that this is slightly more in the ears of the beholder, yet I never heard that complaint from any of the iPads, which is another issue for prospective buyers to consider, which is funny when you consider that some of the Chromebooks (not all mind you), come with: “listening to BBC Radio live via the surprisingly good Bang & Olufsen (B&O) in-built speakers“, I tend to not go high-gear on most PC and tablet things, so I might not have given the B&O serious consideration depending on the price, yet at the $100 difference, not having B&O sound seems just crazy. In that setting, going towards something like the HP Notebook x2 10-p033tu becomes just as exciting, with optionally a much better choice as it comes with the keyboard at that point. Even the not so popular Samsung tablet becomes a decent alternative at this point (and I have never been a fan of Samsung), with options at $329, with a battery that offers 13 hours of video playback it implies to be swimming circles around the Surface Go, all issues that should not have been coming up as a serious alternative for the Surface Go, not from a tablet well over 2 years old.

This is what you can find within the hour, so in all this, the Surface Go is not only less competitive, it is merely latching on whatever it can for visibility, that is no way for a product to distinguish itself, a system that is nothing more than the runt of the litter. So, as a tablet, it is not merely in no way a decent alternative to the iPad, there are a few other choices that would make an equal if not a better alternative at this point. All this, whilst only a week ago, the website Mashable gave us: ‘Save up to 30% on Chromebooks from Samsung, Acer, ASUS, and Google‘, now I get that this is temporary, yet at this point (using Google Ads for example), Microsoft could have bid on that specific page and get students across to consider the Surface go at the ‘match price of the week‘, an opportunity Microsoft did not go for (seemingly), so whilst we are drowning in Windows Central reviews on almost every digital channel, we see Microsoft in the wrong places, or perhaps better stated, not in the right places. Missing on loads of opportunities, especially when you realise that most universities with the Spring (AUS) / or Autumn (Europe) semesters are only 5 weeks away, so whomever needs stuff, now is the time that they are getting it.

These are the days where starting with a clean slate (new data device) is important, especially in your new education, in all this the settings that I am noticing give me the distinct feeling that Microsoft has not been very serious in cornering a market, and from my point of view that is the second time where they are forgoing a serious market share on anything. I just cannot work out why someone allows for that not once, but twice in a row, it is (again, merely from my point of view) not the setting of opportunities missed, they are the setting of market shares lost and once lost, regaining them is not really an option, unless they do something so essentially ground breaking that everyone takes notice, a scenario that has not knocked on the doors of Microsoft since Windows XP.

 

Leave a comment

Filed under IT, Media, Science

Tagged as , , , , , , , , , , , , , ,