Tag Archives: Battlefield

The fluidic hypocrisy of politicians

That is almost a given, yet there are times that we are setting the bar to below zero. As such we should have a larger look at politician as they heed and hurt gamers, whilst in other cases do it the opposite way and still hurt gamers. As an example I hand to you the Financial Review (at https://www.afr.com/technology/ea-s-australian-chief-finds-his-salary-in-the-political-firing-line-20251015-p5n2nj) where we are given ‘EA’s Australian chief finds his salary in the political firing line’ and we are given “Senior American lawmakers say the Australian chief executive of video gaming giant Electronic Arts has failed to make a case for an $83 billion sale of the business to Saudi Arabian interests and suggested he has been motivated by the promise of a significant windfall if the deal proceeds.” So, in the first. Why does he have to make a case? That might be the case, but it is a gaming concern and we have seen how gamers and gaming were called all kinds of foul (or was that fowl) and gamers were the start of nearly all things evil (I never agreed to that, but fine). As such we are given “Democratic Party senators Elizabeth Warren and Richard Blumenthal wrote to Trump administration officials and to EA, the developer of video game titles including The Sims, Battlefield and Madden NFL, with “profound concerns” about the deal led by Saudi Arabia’s sovereign wealth fund.” And I have to ask, did they open their mouths when Microsoft went to town on gamers and gaming systems? A simple question, or are American companies beyond reproach? But the story gets a little more complex and we are seeing this with “The Gulf kingdom’s Public Investment Fund has proposed to purchase the company alongside Silver Lake and Affinity Partners, an asset manager operated by Jared Kushner, US President Donald Trump’s son-in-law.” As such Saudi Arabia is merely part owner (I did not know that), as such as we are given ““While the benefits of the acquisition are clear for you, the financial return for the three investors is less certain,” Warren and Blumenthal wrote in a letter to EA chief executive Andrew Wilson, who began working for the software giant in its now closed Gold Coast office in 2000.” I wonder how this is seen when we take that sentence apart. We have “While the benefits of the acquisition are clear for you” is the first part and he is the CEO, is he not? “the financial return for the three investors is less certain” is the second setting and here I say. Why do you care? Were you two shaking your tail feathers when WiseTech spend billions on “US-based supply chain software company E2open”? I see this all as some form of islamophobia. It seems that Saudi Arabia is good enough if it fills your pocket, but if they make wise investments, something is off according to you? And with gaming, we know you never held any of it in high regards, as such I have to wonder what the game is here. In addition we were given that you apparently had “profound concerns”, as such, what were these concerns? It seems that the media isn’t giving them and they seemingly aren’t asking them either. Will Andrew Wilson have ulterior motives? I do not know, but it is likely that he has his bank account as ulterior motive and in a greed driven atmosphere that makes perfect sense, so whilst the article gives us “EA gave Wilson responsibility for reviving its FIFA franchise, and he helped create a tool that incentivised players to make in-game purchases that ultimately became a bigger revenue stream than the game itself.” As such the game made a comeback and HE DID IT and as I see it he should be allowed  to cash in. And as it stands The Saudi Arabian government and the two others see it that way. 

The greed game tends to work in any direction, not only in the direction into America, but out of America as well. But perhaps the media will give us the entire setting of “profound concerns” at some stage, because that missing piece is seemingly central in this.

And don’t get me wrong, the man was paid $280,000,000 in 12 months, as such he made more money in 1 year that I’ll make in several life times. That setting is giving him leeway, because if he didn’t live up to that income, the buy would have never proceeded and in all this we see two democrats? So, what do they bring to the gaming table? Just a small question to cleanse the pallet.

So does Saudi Arabia have ulterior motives? Likely, because they are now part owner of a $55,000,000,000 software house and as I see it (I wrote about this before) they have a massive push to bring their own streaming solution to 1.7 billion consumers and that is merely the Islamic part. As I see it, they have the option to reach a lot more and with FIFA (or whatever EA renamed it into) a lot more coming in all kinds of ways and I predicted a growth from $6 billion annual to $15-$20 billion annual in first instance, but that before they bought EA, now there is not predicting how far this goes. But as I see this, I also smirk (an essential evil) as Microsoft is losing more and more ground in more places. The draw back from the game the played and gaming is nice, but when you lose, you tend to lose big. The expression “Go big or go home” comes to mind. It comes from the setting that encourages putting in maximum effort and committing fully to a task or goal, or to not attempt it at all. And they have been playing sloppy with too many settings for too long. I remember in 1998 that they had this setting wondering “why go for 100%, when 80% is fine” I never agreed with that part and too many agreed with it, because that is the sales setting, getting them over the ‘threshold’ and now we see that others are giving it their 100% and they are setting the new markers, they are the upcoming rulers of more and that might be frightening the American ‘dealmakers’ as they forgot (willingly or not) on how to give 100% to the task. A setting that comes with divided attention.

Have a great day and enjoy the day before the politicians ruin that too.

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The Magoo’s of media

That is the setting and as I saw an article pass by, I also saw the setting on how it affects my idea. You see, the conversation starts with ‘What Saudi Arabia’s role in the Electronic Arts buyout tells us about image, power and ‘game-washing’’ (at https://theconversation.com/what-saudi-arabias-role-in-the-electronic-arts-buyout-tells-us-about-image-power-and-game-washing-266359), you see, as I see it the ‘critics’ are always looking at tomorrows and at yesterdays news and as such they give us “The global video game industry is worth more than the film and music industries combined. But why would these buyers specifically want to buy EA, an entity that has won The Worst Company in America award twice?” And as I see it, they deserved that ‘title’ but there is an offset to all that. In my setting I saw that the world had enjoyed the Atari 800, Commodore 64, Atari ST and Commodore Amiga and in that timeframe 1985-1999 over 10,000 games were produced and when you take to top 10% you end up with 1000 games. I wrote about that a few years ago and now consider how many of that top 10% is Electronic Arts? A whole heap and the Kingdom of Saudi Arabia owns it all now. There is a reason that they paid $55,000,000,000 and they get the winning numbers. Now consider how many of them can be transferred with upgraded graphics and sounds to a new streaming system like Tencent (Amazon seemingly didn’t want to play) and they are about to set that system in over 50 million houses (in past one) and that is one of the three pillars dealt with. The others have no IP protection and can be altered to a minimum setting to be valid IP. That is what the conversation is seemingly not considering. And they are painting it with “Video game publisher Electronic Arts (EA), one of the biggest video game companies in the world behind games such as The Sims and Battlefield, has been sold to a consortium of buyers for US$55 billion (about A$83 billion). It is potentially the largest-ever buyout funded by private equity firms. Not AI, nor mining or banking, but video games.” And that is the ballpark, it isn’t about AI where everyone is acing to proclaim that they have the winning combination (I reckon only to disappoint their ‘customers’) but the three pronged  solution that is out to give the Kingdom of Saudi Arabia the winning setting is about to align the Islamic world in a new world never seen before and everyone is looking around for what should have been on their visors. And I warned them even before I wrote ‘The second confirmation’ which I did on November 5th 2023 (at https://lawlordtobe.com/2023/11/05/the-second-confirmation/) I said so at least a dozen times that Google and Amazon were that much asleep leaving billions on the floor (no one cares about Microsoft) and now the Kingdom of Saudi Arabia is getting that setting done. Alas, I might not get anything (I tried to sell the idea to the Kingdom Holdings), but my small giggle is to show Amazon and Google how they deserted billions in revenue, so any ‘sales person’ who tells me that I am seeing it wrong, I get to show them, how they openly left billions on the floor and someone will pick it up at some point and it seems that this moment is now. 

So whilst we are given “The consortium will purchase all of the publicly traded company’s shares, making it private. But while the consortium and EA’s shareholders will likely be celebrating – each share was valued at US$210, representing a 25% premium – it’s not all good news.

PIF acquiring EA raises concerns about possible “game-washing”, and less than ideal future business practices.” By The Conversation we see a different part. It isn’t game-washing. It is a proper developed gaming option that the world left behind because it isn’t AI. So when AI gets the umpteenth class action on how AI wasn’t and as those engineers were seemingly held to account, Saudi Arabia has another setting of making up to 15-20 billion a years and that is what others left on the floor (it is only about 6 billion in phase one). So whilst those people come with complain and cry about the setting of micro transactions. The setting of “Micro transactions are small amounts of money paid to access, or potentially access, in-game items or currency. Over time, they can add up to a lot of money, and have even been linked to the creation of problem gambling behaviors. Unsurprisingly, they are not popular among players.” They could have just ben cast aside and added as freeware. It is all revenue of the kingdom and greed is frowned upon in Islamic nations. As such they can be cast aside and just for reference. There were hundreds of thousands of fans looking forward to a revamped Dungeon Keeper and cast aside when micro transactions were introduced. Now this setting (without micro transactions) could be released gaining that solutions hundred of thousands of fans. And that is merely one example of many. 

So whilst the Conversation and others are on the ‘laundry’ list, the Kingdom of Saudi Arabia is simply setting a new platform for over 800,000,000 customers and set a new setting towards the Islamic world, optionally slicing the options for Facebook and others (like Google) to gain advertisement revenue, because when you get access to 20% of the planetary population, you can hand them what they want to do, not what your advertisers want you to do. You see, in Saudi Arabia “The CITC in conjunction with the General Authority for Media Regulation (GAMR), requires advertisers to submit campaigns and media to this regulatory body for approval before broadcasting, digital or offline display. In order to avoid rejected campaigns, marketers must be familiar with the key Islamic guidelines governing advertising content, including religious restrictions on alcohol, pork, gender portrayal, modesty, and symbols.” And that gets American and European advertisers into problems and that is how they are shut out. There is another body managing this, but I forgot the details. What happens is that there is a place where the setting is islamic and I had the additional setting of what I call ‘Tomes of information’ and through that Saudi Arabia gets visibility through and from Pakistan, Bangladesh, Egypt and Indonesia. Setting the advertisement losses close to a billion viewers. That is what Saudi Arabia now gained. 

As as I see it, it is not about image, power or ‘game-washing’. It is a business decision that gets to unite the islamic world in more ways then one and alas, I seemingly am missing out, but I get to hold it over the heads of Amazon and Google for nearly all time. What a lovely feeling. 

Have a great day this Saturday (Vancouver is joining us in 30 minutes) and consider what running in a rat-race is not giving you. I merely looked in a different direction and saw billions. What can you see when you put your mind to it (and optionally clean your glasses)?

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When the gamer doubts

That’s me, I doubt things. That is just the way I am. The setting was thrown into my lap as Eurogamer gave me a view I had an issue with. 

The image (and article) gave us that “EA expects Battlefield 6 to have 100 million players – 3x more than the series’ best seller”, this gives me (and others doubt), but the setting gave me pause to think after a while. You see, the biggest contenders for EA are Bethesda and Ubisoft. As such, what does a gamer do when things turn bad? He turns to another game. It is just the thing we do. When the going gets tough, the tough go gaming. So is EA really expecting that many gamers? 

The first thought I had was ‘No Way’ now, that is nothing against EA. I am not a Battlefield gamer, I never was and that is OK, others are and they are welcome to it. One source gave me “So the earnings call confirms that BF6 is scheduled for a release before the end of March 2026” and then there was “On February 5, 2019, EA’s CEO Andrew Wilson announced that the game ultimately failed to meet sales expectations, blaming the game’s marketing as well as their focus on developing a single-player campaign instead of a battle royale mode, a genre which had gained recent widespread popularity” The funny part is that I know Andrew, and as such things don’t make sense. You see he is the person that doesn’t go half cocked on 300% of expectations, especially when I see the results of Battlefield V. As such my mind started rehashing all the info it has and two things come to the surface. The first one is that a deal has been struck with Microsoft. A decent idea to get Battlefield on game pass but that alone doesn’t give 300% of people, something else needs to happen. As such the only thing that comes is that either Ubisoft and/or Bethesda won’t deliver on its games. That would get these gamers towards another game immediately. Then there is the combination of both and perhaps Game pass will have a few issues too with other developers. These three would get a massive need for something else on the game pass. I think it is a combination, but I have no data, no evidence of this. The overbearing setting seems to be that Andrew Wilson knows something that is not meant for the media and I get to this stage. It is highly speculative and as far as I know Wilson, he doesn’t push for 3 times the bandwidth on a whimsy. The other thought is that EA is keeping an additional title under the radar and that 300% is meant for two titles. That makes sense too. The reality is that I just don’t know but the setting of 100 million players after the previous never met the initial numbers is just too wild. The chance of EA has a larger additional win is likely, but I cannot state that with any certainty. I just don’t keep EA titles in my front pocket and I still think that they messed Mass Effect 4 up and there is no ME5 until 2027. So what is kept under the radar? ME1-3 remastered? I doubt it, but not impossible. 

The reason remains unclear, but there is no way that it is set to a game that missed the mark previously now getting 300% coverage is not the reason, that tidbit is out the door.

So what the reason is remains unknown for now, but setting up servers for 100 million gamers is an expensive exercise and that is waisting money in a dastardly way. So I reckon that Eurogamer will be taking a deeper look at this seems almost a given, and I reckon that this we will see the real reason during summer, perhaps the active gamers will find the reason spilled somewhere in a dedicated blog on that subject down the line.

Have a great day and try to enjoy gaming this weekend.

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Burning out your life

Yesterday’s news in the Guardian is skating on an interesting side. Yes, there are more games awards coming, there are new releases and there are all kinds of events coming into play. So when I read ‘Crunched: has the games industry really stopped exploiting its workforce?’ (at http://www.theguardian.com/technology/2015/feb/18/crunched-games-industry-exploiting-workforce-ea-spouse-software), I read it with a different set of eyes.

The first part is “EA relied on vagaries of American law that classify some IT professionals as exempt from overtime pay. The settlement in the second case featured a quid pro quo: employees would be reclassified in order to get overtime but would give up their stock options“, I can guarantee you that I have been in the same set of shoes, Market Research is at times as caring as a steamroller driving over Miss Daisy. It is nice to see the claim ‘stock options‘, yet that flavour of reward tends to be for the managers and the heads of development, not for all the programmers. They tend to get an evening of free food and booze. Take 35 programmers each having done 100-250 hours of extra time, getting paid off with a $300 meal, works out great for the manager getting his 25,000 stocks at $0.50, not so great for others. I am not stating that this works exactly like that in gaming, but I have seen it in other areas of software.

The most common theory is that the industry is simply too young and too fast-moving to integrate proper management techniques. “Our project was huge and our overall quality assurance process at the time was very basic and waterfall-esque,” recalls one quality assurance worker at EA“, is the second part. This has been shown in several games of late, if we look at the flawed releases of 2014, we can clearly see a lacking scale of QA. It then refers to the work of Fred Brooks on how company size influences efficiency. There is no denying that. Proper management is required, especially when the group grows faster than projected. A special mention of the honour guard must be given to the Marketing department who then also changes the timeline, to get that extra revenue, like marketing COULD have figured that part out at the very beginning. All this will add to the burden of quality delivery and the stress of the workers.

This quote is important, as I consider this to be a stronger part of the sliding quality scale “I was a quality assurance tester at Rockstar, and at its worst, we worked 72 hours a week“, a decent reason for quality to slide (irritating that Rockstar still pulled of a 90% plus rating, although they had a few start-up issues), especially when you consider the following quote “if you had issues with it, you were told ‘Well, you can go stack shelves at Tesco instead or answer phones at a call centre’. You were treated as disposable“, not an entirely unknown event for some in the IT pool. When we consider ““Developers and managers should never have to work more than 40 hours a week,” he says. “It’s a fun job, but it shouldn’t be an exploitative one. Everyone has a life. Let them live it, it’s short enough as it is”“, that sounds partially as a solution, but only if it affects the entire range of staff.

I personally see this all as a reason on why there has been a sliding scale of quality. Is there a chance that Ubisoft has been on this track? This is NOT an accusation! You see, too many hours result in burnout, burnout influences creativity and resolve, crunch time, might give a little extra resolve, but in the end it costs more then it brings. I think that the power of innovation will always win, if balance and rest (to some extent) is made available to revive the soul and the mind.

I think that the next quote sounds nice, but is it enough? “Over the past 18 months, EA has been making significant investments in new quality assurance tools and automation technology, implementing ongoing testing right from the beginning of game conceptualisation. These changes are ultimately improving game quality, as well as reducing the need for the crunch periods”. These tools need proper implementation, they need proper assessment and the people need to properly use them. It tends to add a strain to all levels for a little while. More important, it is only one side of the game (pun intended). For example Mass Effect 4, the engine, the locations, the interface, all are under stress to be made. What if a solution throws the gaming experience? What happens then? What happens when the initial reception is ‘average’, what will marketing do then and more, what will the size of crunch become at that point? You see, the article ignores one little part. For all intent and purpose, games tend to surf at the very edge of technology.  In some cases the makers will attempt to get the max of a system that is at times a little buggy and when you try to use 99% of the system, things tend to go pear shaped really fast. We can offer that the danger of being over ambitious is a bad thing, but this is how some games came into existence. The very first Unreal and Unreal tournament were both chartering the maximum of graphical capability when they were released. Some people invested hundreds of dollars to get a Diamond Labs Graphics card to get the maximum of the game. This is only the tip of the iceberg, when we see consoles there is less manoeuvrability, yet getting the maximum of a game has never stopped the developers. That part is not addressed and that part is every bit as important in dealing with the timeline and QA of a game.

Yet, it is not as much as it was (or so they say), but making the great hit at the E3 or another main release date is the main drive of crunch, especially when the final piece of the development puzzle does not quite fit. That part might be addressed in the management charter, but we must also be realistic that a great game takes time to develop, which made a statement given by Ubisoft “We are able to offer people a new Assassin’s Creed every year because they want Assassin’s Creed every year” nothing more than a joke. Especially if they wanted to rule the gaming industry. In addition I would like to raise that the next big thing is supposed to be ‘No Man’s Sky‘ which will arrive in 2015. We must realistically anticipate that the hype gets away from us all, but it is still seen as the big thing. It took several years, which gives additional view to the hilariousness of: “Ubisoft: No Annual ‘Assassin’s Creed’ Would Be ‘Very Stupid’“, it is such an issue because true innovation takes time, consider on how certain glitches had been around in AC2, AC2B, AC3 and AC Revelations. I can understand that some of these glitches were around in the second game, but to still have those issues 2 games after that is just a laughing matter. There is a reason for me to mention Ubisoft, not because I am ‘so’ against them (I truly am not), but their track record speaks for themselves. So will 2015 be an EA year? That part remains to be seen, however, as I see it at present, there is enough indication that Ubisoft had been hit by burnout staff (assumption on my side). Will a change of atmosphere give us better games? I certainly hope so, because games thrive on the creative and innovative mind, a state that crunch time seems to destroy. This is not just my view, there are loads of views out in the open, some scholarly, some less so, most of them all agree that crunch time and creativity are opposites, so why rely on it? My personal view is that in several cases, these companies (the big ones) didn’t choose the wrong style of management, they choose the wrong sort of manager altogether.

If you doubt my words (which is always fair enough), then consider which games were the true big hits and how they were made. The age old example remains the strongest one. Minecraft was never a big project, yet Microsoft regarded it to be worth over 2 billion. a simple low res game, addictive as hell is worth more than the bulk of the gaming industry, you see, Ubisoft and Electronic Arts both made the same mistake, as they ‘relied’ on a business approach with BI solutions and spreadsheets, they forgot their number one part. If a game is no fun, you lose all your customers really fast. They both made that mistake in huge ways. Both forgetting that their games rely on innovation and creativity, both have ad massive losses in that regard. Will Ubisoft recover? That is hard to say, the EA machine is claiming improvement and it seems that Mass Effect 4 will be their greatest test. EA got hurt badly by Sims 4 and Battlefield, we should also look at ‘Dragon Age: Inquisition is great, but here are 8 things it could do much better‘ on GamesRadar, because when we read that this is a 100 hour game and it loses momentum, we can agree that $100 for a game that could be played within 2 weeks is a little demotivating. It goes back to long before Infamous: Second Son (which is just one of the games that could have been legend), I think that the makers need to retrace their steps on how many hours a game should offer. No matter how good the graphics are, I finished Tombraider in one weekend, which is not good mojo money, especially when you consider that the initial edition (on PS1, 19 years earlier) took a lot longer and was riddled with juicy little challenges. Aren’t games supposed to go forward on more sides than mere graphical resolution?

So as we judge those who make the games we desire, we see that those thinking that they are pushing towards what we desire, only end up delivering a lessened product due to pressures from too many sides, not in the least pressures that they internally created. Even delays (Watchdogs and Elder Scrolls Online) end up not being solutions, in case of the Elder Scrolls, with so many delays that the latest tells us June 2015, has been the reason for many people to just cancel the order altogether. The fact that Elder Scrolls has dropped the subscription part shows just how dangerous their position has been. Here I do want to brag a little, because I came up with an entirely new Elder Scrolls almost two years ago, one that could have saved them many issues as they tried to ‘fix’ their MMO approach. Just as consoles require great games to survive, great games require the right people, people who need to be well rested to get them that golden idea that will make legend. Watchdogs did get a lot closer due to the delay, but what if the difference between 84% and 93% was two weeks of rest? That one golden idea that drove the game to legend status? Is it realistic? You see in hindsight that is all good and well for me to claim, but that is AFTER the fact. I believe my view is the right one, they just needed the right manager to inspire them a little further along, but as always, it is a personal view and it is a debatable one, I do admit to that part.

 

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