Tag Archives: Toronto

August 21, 2022 · 22:40

Was that all? No, there is more!

It started with watching another Eaton Centre Mall video (Toronto). This one was 6 days old (a Saturday event) and as I was watching I came up with one more piece of IP and the other piece matured. More importantly, it opens a much larger setting for shops. If Amazon pushes in, it will be the first time that Google has a realistic chance of losing market share, if Google steps in it could do a bit more than set its market share in stone, it could fan out beyond Malls and shopping centres. There is a much larger option to push the envelope in several ways. This is fuelled by what might be a realistic new option for Neom and the Line in Saudi Arabia. I have been keeping these two in the back of my mind, but that is as far as I got, I reckon that there are more marketing ways of supporting that place and a few (non-connected) ideas came to mind. With non-connected I usually mean that a lot more pondering is needed to see how far an idea goes and how easy it could be surpassed by others. That always remains an option. My ideas are good, but I am surrounded by equally gifted people (especially at Google), and as such the 

IP needs to be trimmed, expanded on or redrawn. To make it faster, to make it better and to make it innovative. It was when the filmer passed Kernels that my mind made a UNIX joke and at that point I also realised a few other things. Not on what was there, but on what wasn’t there. It went beyond the 5G IP I have, it was the setting that the Eaton mall (according to the map) did not have a concierge desk (information desk). There is nothing wrong with that, but consider that what my 5G IP does could also be implemented in other ways (with less capability), but it is capability that we have now, so why is it not there? The map is actually rather good and very interactive, But what happens when we see (below)

And the location, app or solution allows the visitor to download the brochure of any of the shops there. More important, why was this not a basic solution for years? They’ve had 8 years and they are not alone in this failing, there is  whole range of malls who do not have that, Google could have stepped in years ago (in case of Eaton Mall 8 years ago). So why were they asleep at the wheel in this? They have Lightbox ads, but never saw this? Lightbox ads are interesting as I found a new use for those. But the setting is there and as I was considering a new piece of IP and a new  setting to use it, I also saw an old stage that could be implemented now and the mall seemingly never saw it, thought it was too hard or whatever reason they have. And it is not merely them, Apple, Gap, Sephora, Victoria’s Secret, Rexxall and that list goes on for a while. All options missed out on or rejected for unknown reasons. And malls do not get to have that luxury, not anymore. The stage of rent, the stage of people who seek engagement and interactions, they are missing out and as such will consider other places and a place like Eaton Centre is not in the luxury place that it can allow for that. As I see it, Harrods is the only place that has that luxury, the other 116,500 malls are under the hammer. They trimmed what they could over the last two years and they have nothing left to trim, so they need engagement with their audience, not tomorrow, today!

It sounds a little dramatic and perhaps that is the case, but if you check on the resources and funds available the malls are in dire need of more people and more sales. You see, the larger players have a global budget and they too need more revenue, but the smaller ones, they are at their last breath, as such they need something now and I listed the setting of what they could do NOW to make a difference and I put it here because it does not hinder my IP, it is based on what exists and merely needs an adjustment, so I am handing it over to Google, so they can wake the bloody hell up and start doing stuff for their users and customers. Yes they do a lot, but when I see a Google Nest advertisement 5 times a day, I wonder if they are doing the proper things in the right directions, with the lack of what I see I have a lot of doubts in that regard, but that might merely be me and if I am right and Google does not act, Amazon could potentially act and create a new market share and expand on that. Time will tell.

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June 22, 2022 · 13:36

Overlooking the obvious

Yes, that is the setting, it is in part a question and in part a statement. You see, I returned to the place of the crime (my writing) and in ‘Presentation and awareness creation’ (June 6th, https://lawlordtobe.com/2022/06/06/presentation-and-awareness-creation/) and ‘The mind, it continues regardless’ (same day, https://lawlordtobe.com/2022/06/06/the-mind-it-continues-regardless/). First of all, lets be clear this solution would fit dozens of malls. I merely used this one as there were plenty of walk through video’s, in addition it is spacious and it is in a large city (Toronto, population 2,934,544) as such it is not the largest city but in size rather respectable and as I was testing my idea for the 5G implementation I created, I also saw anther few options, when combined would merely enhance what some malls could experience. My mind also looked to implement safety features and images in augmented reality, which would actually enhance safety in these places. The 5G is a bonus, but one that could proper my (expected $8.4B) solution into an 11 figure one and who would I be to pass up on that option? 10% of that is serious cash, an amount my wallet is not showing at present. Google not Amazon has the lead here, but it also made me realise that they could do a lot more in places like this, I merely wonder why they did not go there. I made searches all over google, but I cannot find them, as such I wonder why not?

So the premise becomes:

Why are they overlooking the obvious?
This is a hard question, it is not always visible in the eyes of any beholder that is not an insider of a place like Google. Yet consider that Zara has 6829 stores (globally) and it is a $30B operation, which means that one solution would fit dozens, if not hundreds of stores. Sephora operates 1,900 stores globally (29 nations). As such it is also a many implementation setting. Gap has 3,000 stores Victoria Secrets has well over 1,000 stores and the list goes on. And now the one little element. How many malls have all these stores? Are you starting to catch on that a place like Google has been overlooking the obvious? The premise, the question and the statement all in one place and I am at a loss why they missed it, others missed it too (Amazon being one) a setting that allows and screams innovation and they both missed it and I am merely adding to the IP and testing the application of 5G IP I had before and Eaton Mall (Toronto) was a place to test it first, but it is in no mean the only place. Other places in Canada, the US, UK, France (Paris) and more places that could be benefitting the setting I designed and when you think I am bluffing, or as some stated ‘You are full of it’ consider the mall you know best, the mall you usually visit and I can test this globally, som players are not on the innovative page and in this day and age that is funny as hell. We see statements like ‘MoneyGram speeds digital transformation initiative with assist from Rafay Systems & Amazon EKS’, we see ‘Amazon payment services delves into fintech innovation and the future of payments at Seamless Middle East 2022’, ‘Dematic to ‘accelerate supply chain innovation’ with Google Cloud’ and ‘Sabre and Google developing framework to transform future of travel: Sriram Gopalswamy’ all mentioning innovation, mention of fintech but none of them truly about enhancing your pleasure as a shopping consumer, or the importance of retail innovation reaching you. All forgotten paths that should have been on the forefront of their minds. They forgot the number one part here. The consumer, the user, they forgot about you. 

Do not believe me, check for yourself and you will see that I am right, check for yourself! As such I see a new niche opening. I am not sure that it is good to have too many niches (Microsoft tends to buy them and screw them up for all concerned) but that might be my overly negative view on the matter. What does matter is that I created a little over a year ago pieces of IP that a tech player like Google still does not have, still does not cater to and in the process leaves the people out in the cold (or in the cold in a mall hallway near you).

A setting now clearly shown. The statement and the question and Google seemingly cannot answer it (neither can Amazon). Why are these players overlooking the obvious? The US has 116,000 malls, and neither looked at the obvious? I let you ponder that part and when you add the Canadian and European numbers that number becomes frighteningly large.

Have a great day.

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June 14, 2022 · 22:35

Has Google lost the plot?

That is the question I am asking myself. This all started last night, well yesterday late as a man on the table next to me was complaining on the phone. He is a business man from South Canada (which in 2022 was still known as the United States of America). He was complaining as he wanted to buy something nice for his little girl (she just graduated, so she couldn’t be that little). He wanted to buy something local, but he could not do so as he was here (aka Sydney, Australia). The idea was laughable, but there you have it. 

So I needed to take a look at that, I understand what is going on, but have you caught on? So I wanted to be naughty (as I tend to be), so I looked for “Toronto Canada Engagement rings platinum” just in case I get the ‘drop’ on a certain person I know (it is not Laura Vandervoort). And guess what, all the top spots were taken by Garan Jewellers, in Victoria. Yup none of them were in Canada (or Toronto for that matter). And it got to be worse. There was one from a place called Etsy. So when I went there, I had the ability to Switch to Canada and Canadian dollars, or so I thought, but when I pressed ‘save’ the option remained in the true blue Australian numbers, the adjustment was not possible. Yet when I went to etsy.ca I was able to change it.

This is not a nice story, this accusation has more than merit. You see for all the things we try to explain away the one part that is overlooked is “The wish of the Customer”, the customer wanted a Canadian shop, with an optional engagement ring. But that is not where the advertisement money was, was it and more important neither show what the customer wanted. “Toronto Canada Engagement rings platinum” Others decided what the person wanted, other people set the stage of what he sought, but he never wanted that did he? He wanted something simple and it showed the one flaw Google has had for too long, the lack of enforced localisation. It does not sell advertisement, and in this case it actually does not help the seeker one bit. So you tell me, did Google lose the plot?

I am now and have for the longest time been pro-Google, yet I believe that this one, they got wrong and if I hear that this applies to one traveller stuck in a non South Canadian place, how many others face this setting? You think this is funny and yes to some degree it is, but when the fullness of 5G hits us, when Meta is everywhere. What happens to the localised voices? Will they ever be heard again? We think they will, but will they? When the advertisement bid and the localisation get in each other’s way? Bid will outreach localisation and that is something I warned some people about for several years. I merely did not expect to end up being that correct. So in this the question remains, has Google lost the plot? You tell me, I am not certain at this point.

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June 6, 2022 · 23:03

The mind, it continues regardless

That is my setting for today, or it was my setting for today. It started yesterday when I wrote ‘Presentation and awareness creation’ and in the mean time, my mind has come up with 7 pieces of IP. This IP is different, it is based on stuff that exists. So at best I could get some innovation Patents out of them. Both Google and Amazon have some of the goods, some of the other IP is set to a setting neither have, but it links to stuff they do have. Beyond that I created a stage that is not new, but has never been set to this stage, so I got 7 pieces of IP, pieces that a player like Google should have, and for the best of me I cannot imagine why they do not have it.

You see, it started with the Eaton Centre Mall in Toronto. Yet Canada has more than 3700 malls. The US has over 110,000 malls, yet the top three states are California, Texas and Florida and together they have a little over 39,000 malls. And the news we see is not good, so soon there will be a free fight on which mall survives. Europe has over 9000 malls. So we have a setting where Google or Amazon could have had the stage of Augmented reality in over 50,000 malls and you merely need to get 5%-10% over the bough and the rest will follow, more important, too many malls are alike. So players like Gap, Apple, Zara, Lindt and several others are nearly everywhere, so there one solution would fit all those shops, unless the shop wants to distinct itself. I even came up with an idea for Victoria’s Secret (as any guy would), all out there and no one is seeing the essential need to create a stage of engagement with its audience. Especially in the US where some claim that over the next 2-3 years 50% of all malls will perish, the essential need to create interactions with your audience becomes very important and that is where I was lat night tossing, turning, reshaping, reshaping and reshaping what was. After that I deployed, redeployed and redeployed and with every iteration the systems was upgraded, updated and improved. I cannot (and will not) claim that I fixed everything, but I got a lot done and now the mind is looking to change the stage of the people, beyond the mobile phone. I even saw another venue and whilst writing this IP number 8 was created and this is IP none have. 

So why are these two players not out there creating new markets? I set the stage of several new markets in the last three months alone. So will they all work? I cannot say and at least one IP has risks, but how much risk are you willing to take when the reward is close to $3,000,000,000? Does it warrant an investment of $50M-$75M? Then there is the stage I pose here, how long until these parties stop iterating and start true retail innovation through presented awareness? We are now in a stage where we can make the views from Blade Runner a reality, yet no one is going there. Why not? Is it the money? Yes, consider H&M, Gap, Zara, Fashion Nova and Sephora, all competitors. Do you think that when H&M starts their Augmented Reality displays that Zara, Fashion Nova and Sephora stay at home printing leaflets? One entices the other and there are over 50,000 malls. A stage where a few hundred retail brands can decide the new wave of audience engagement through Augmented Reality. It was not rocket science and I am not the first player to see this. Players like Omnicom have a decade of preaching the essential power of engagement. And now that the markets dry up, these players better take the dollars for donuts track, before the bobkis settlement comes in. 

A simple view gave me the idea of 8 IP, so what is keeping Google or Amazon from waking up? I wonder what excuse they will bring to any table.

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June 6, 2022 · 00:41

Presentation and awareness creation

That is the setting I was considering today. It goes beyond my 5G IP, that is pretty much done for. There are more avenues to consider, but perhaps a a later day. I initially thought of adding to this, but when I was looking at the Eaton Centre Mall, my mind wandered in another direction. You see, these places are making themselves obsolete to some degree. I know that we are in the post Pandemic stage, yet when I see the massive lack of people, the stage of such a mall with its rental needs will find itself short of tenants sooner than expected. The Lindt, Apple, Abercrombie and Victoria Secret will remain, but it is the stage of the rest that sets the tone of the mall and no matter how much space H&M gets, this mall in Toronto needs more people, like 2500 more at least. As I see corridor after corridor, the same solution that applies to Monte Carlo and Riyadh also applies to malls like these. They need more the other two might not need more, but the creation of traction is everything. Nearly any mall manager can tell you that. It is presentation that sets the stage for awareness creation and some malls need it a lot faster. So other venues are needed, funny enough, the technology is there, the options are there, but the coin is not dropping with either Google or the Mall manager. You see a place like that needs augmented reality. When you see the queues, the foodcourt lines and the people waiting in a place THAT big, augmented reality will create awareness with the visitor and presents the people with sides of the Mall and it’s shops that are currently not happening. More important, places like TRO and Omnicom taught me the important of engagement and these malls are not engaging, they are not inviting engagement. Having a Tim Horton app that takes and records your data just doesn’t cut it, in this I reckon that augmented reality will, especially in a wide open space like the Eaton Centre Mall. I watch the dozens of people stride their mindless walk, so see or be seen, and it is no longer about being seen, dozens of people all wearing the same blue mask, like one large family. And all that empty pace remains unused. So how log until someone in one of these shops wakes up considering there is more to simple awareness creation? There is more to the presentation of self? Three places that could benefit and dozens of other places equally not waking up. In all this I wonder why Google hasn’t offered those services already, they had two years to get there act together and I reported on this option as early as July 28, 2016 in ‘What we waste away’. More clearer on February 1st 2022 when I wrote ‘The opportunity for 2022’ (at https://lawlordtobe.com/2022/02/01/the-opportunity-for-2022/) well over 90 days ago. As such I feel that Google and places like that are asleep at the wheel. One augmented reality for Lindt and it sets the stage that 500 shops would be seen to and lets not start on how Apple hasn’t seen the light of that. With well over 500 retail locations? I stated it before, someone is asleep at the wheel at these places and there is a reason that I have all this IP (close to a dozen). Those who doubted me just look at what augmented reality offers and wonder why it is not everywhere. I rest my case.

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March 10, 2022 · 03:48

Direction of my tech

Yup, that was what I was contemplating. But only for a little while. I reckon that my 5G IP is pretty complete for a first version. There are more sides to contemplate, but it becomes to much like speculating where others might want to go. Or as some would go with (Microsoft) Contemplating where we want consumers to go next. I do not think that is the best path to take. I have several roads mapped, yet I suddenly remembered Tim Minchin, he said something to the effects of (altered for my case here) “If you chase orgasms, you’ll never get one, if you aspire to give other people orgasms you might get a dose of pleasure in the process” It actually applies to tech too. If you hunt on the statements on what people are supposed to need, you will miss the mark too often. If you give the consumer what they will need you could benefit too. So my IP was set to the consumer, to the retailer and to increase their safety. Weirdly enough as I was doing that, I came up with a few ADDITIONAL sides that the IP could deliver giving the people what they might (and might is important) need. In that process I opened a larger revenue stream on a bigger foundation. Yes, it requires Google to add functionality, but there is every indication that they will go there. That indication is set to two foundations. The first is that they need to stay ahead of Apple and others, and giving that advantage allows for this. They also need to set a larger conditional stream, based on a new metric. You see, for now we see cpc (cost per click), cpm (cost per thousand impressions) and a few more. I believe that 2022/2023 will proved that they need to add cpl (cost per location) a niche and targeted view that more likely applies to real estate and local business, but it sets a targeted revenue stream for walk videos, location videos and there are thousands of videos. GoPro alone has 10 million followers, I have not seen clear metrics on walkabout videos, but they are there in the tens of thousands and when you link that to Google Maps that market starts getting interesting. One walk on 5th venue video has 487,957 views. Consider how many real estate people would be interested if they can grab that cpl? And it is global. New York, Los Angeles, San Francisco, Chicago, Toronto, Montreal, Paris, London, Munich, Amsterdam, Stockholm. Villages in Switzerland, Bavaria, Austria that need is already visibly increasing. The moment we have a connected Hybrid view with Meta that need will pretty much explode and it works for Google to have this, there are thousands of walk video makers, allowing them to flourish will enable more revenue (and Google was never sad about more revenue). For this consider the realtor Sotheby’s International Realty (London), when that option arrives, do you think it walks away from 736,891 views in just a few days? And yes, there will be more views in larger cities with tourist appeal, but when you search for a house or apartment in any place, who does not check out what YouTube has to offer? When these parts became clear to me, I adjusted the 5G IP I had, I added for a Hybrid functionality because that is where we all want to go. Even now, even as too many have NO CLUE what Facebook (now Meta) is up to, I already see that coming. And those with a gaming PC (especially with a second graphics card) will be ready in 2023/2024 when that is offered. I foresaw the need, I considered that addition and as I saw that there were more options, more choices to allow for and basically adhering to the consumer needs got me there. I come from the IT services branch, not the sales branch, so I hear what people needed, I converted to fill that need, not tell them that there is an alternative with some lame ‘What if’ statement. I reckon that 2024 will be the year when salespeople will finally put that sales tactic to bed. They want what is at point A, so you get them there. I found a method to allow industry 7,8,11,17, and 21 to enjoy what point A offers as well. Yes, I did not offer this to industry 1 through to 23 because that was not the goal and all those sales people telling me to do that, I say ‘Why?’ There is a group of consumers that have a need, that need is satisfied and offering 5 other groups to offer what they might need is nice if they are there. But the rest? What rest? They are seemingly somewhere else. Stop catering to ‘wannabe’s’ and ‘what if’ people. 

Two distinct systems with the grasp of several and a third system is starting to take shape. The two systems will have access and enable all kinds of software solutions and there I found a few options, but some of the changes seem pointless until Meta truly launches, when it does I will see all the wannabe’s running scared and running in panic not to lose the revenue. Like a wall of water coming at them and they are holding a one litre beaker. Not to stop the wave, but to fill their beaker for themselves. Some will fill it, some will not and then they look at the second ave coming, all whilst funnel giving the consumers and retailers a long term revenue though the application of a mobile pipeline. Not a pipeline ON mobiles, but a pipeline that is mobile and Hybrid will stamp that need out pretty quickly. I was fortunate enough that my need can satisfy that side in addition of what it was already doing. So whilst I believe that 2024 will be ruled by Meta, Google and Amazon, they will not be alone. I believe in that new setting Adobe will be uniquely placed to set new standards and what was a $13,000,000,000 annual revenue company could double, optionally even triple. All options that Microsoft let fly by, they relied on hype and spin and in the new setting that will not fly. It is like watching IT in 1998, all trying to sell concepts. In a time when Google, Apple, Amazon, Meta and Adobe have proven themselves, we need not wait for some roadmap of a concept product. The people have had enough of that and they are looking for alternatives. That is why I believe that Adobe will make larger waves and as a graphics company they do have the Rolls Royce solutions out there, so they do have the edge. 

It does not matter whether I am right or wrong, do you (consumer/retailer) have what you need to get the job done? Are you ready for 2023? You need to start thinking there. Most people and businesses do not have the money to buy in January 2023 what is required. And you need to think longer term, you need to think that what you buy in 2023 needs to be good to last you to December 2025. I countered that in the past by not buying the latest, but by buying one model older. It was often 40% cheaper, merely 10% slower and would last me 2-3 years. That is the stage you need to think of now. Because when Meta is introduced it will impact people and businesses. It will not end for the ‘old’ Facebook, but the shift will start, so make sure you have what you need. This is not merely for high end places, for expensive stuff. Simple pharmacies, book shops, cafe’s. For them the market will alter as well, they need to see where they are and how far they can go at present. They could wait and lose the market of course, but that is up to them. As for the direction of my tech? It is out in the open, because I tried to adhere to what the people needed and what they are most likely to need. But in the end (Q4 2022) I might have to offer alterations and additions to more closely adhere to their needs and I can, because national 5G will not be ready in many places, which works in my favour as well (yay me). 

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March 8, 2022 · 12:29

Opensource GEOINT

Yes, it sounds weird, but it dawned on me that if we create a new search term GEOINT could benefit in all kinds of ways. Consider the following and also consider the following statement “I have never been to Toronto” Now consider the thoughts I had when I was watching a video (apparently I watched more than one on Toronto walks. “If she turns left into Cumberland now, I will see Tokyo Smoke on the right and across from there Sassafras. As she passed these places I thought fashion store Kiton should be on the left across the street on the corner” This is what the human brain takes up. Yet in digital settings, with added metatags we should see a lot more. More than location, date, time and weather conditions. Then I suddenly realised that my 5G could offer more to any recording digital recording device out there. It was already on station to deliver for the new wearables, but it could go further. More than mere digital marketing. It could offer a larger scene of watchdog, the digital digital video maker, could according to their personal settings auto reject that, consider it on the fly or auto include certain tag names and tag settings. The auto part is for those making live streams, the consideration is fr those editing and smoothing audio at the end and it becomes an experience that offers more. Consider a video walk in London, giving whilst walking some highlights of Christmas shops and their golden offer. On Regent Street, Fortnum and Mason, Harrods, and so on. The options are close to never-ending and it is the station I vied for in my designs to give the power BACK to the shopkeepers. I reckon that it is not something for the GoPro 1, but it is possible that the GoPro 12 could offer something like that. It is more than ‘plus’ vision. It is the starting stage of hybrid vision and with Meta completing its first version hybrid will go a long way in any place that offers it. And there is more at that point there is the setting that real estate could set a marker on any video that crosses their location, giving a much larger consumer market penetration. The hardware is already there, the options are already there. There is now the consideration to implement it. Google clearly has the advantage via YouTube, or would that become YouBeTube? We all see the real estate pictures, but it is too made, too artificial. Yet showing videos AROUND the place, showing some WHERE you end up could also become a sales-point that gets the consumer over the line and even as Real Estate is the most clear point, it is not the only one. As I see it it pulls GEOINT into the business intelligence field a lot deeper than the mere pie charts and thematic maps. Thinking of this, I am actually surprised that Google and Facebook were not all over this when the foundation options were there about 2-3 years ago when the possibilities opened up. And it hits nearly EVERY big city in the world. A setting where the amateur video makers see a larger stage of income earning and becoming part of the revenue streams. 

There are of course more options, but let’s not go into those streams just now. For now, let’s remain naive and enjoy what could be possible.

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January 18, 2022 · 11:06

Overlooked IP

Yes, we all look at ideas that make us rich, we all do. I am no exception. I have my IP, a few in 5G, a few in consoles, in movies, in TV series, in NextGen printable hardware and at least one in books. So until they are all sold I am content. This is the stage where I saw another piece of IP waiting to come to fruition. I see it, yet it is not my forte, in this Google has a massive opportunity and so far no one saw the setting on their retina’s, or on their displays. As I see it Google Maps could be extended and it could extent YouTube creators. Yet I see no start of this, as such I decided to make it public domain and let you all fight over it, or fight over it with Google. You see during lockdown I mentioned that there are all these city walks, yet no one considered to link them to Google maps and to combine them, so that someone looking at the map could click on the YouTube video giving us a real view (more than street view). So when we look at the Map of Toronto (Johny Strides), London (Mostly Walking), Monaco (Tourist Channel), yet also in the other direction. There is for example POPTravel giving us Stockholm, Munich, Heraklion and London. All stages many want to see, but no one made the connection to link these sources to Google maps (or any other map for that matter). I wonder why, if information is selectable, sliceable, dice able and optionally can be set into a funnel, why did no one consider that the funnel can be reversed and that sliced and diced information can be aggregated, so I am a little surprised that this service was not added, making more people look at the information that w could see (via
Youtube). I know that some maps show images, but the city walks are a great source of impression. I wonder if no one else made that leap and it could spur YouTube members into optional additional creativity.

Where is the walking route?

Just a thought I had at 10:34 (after a cup of coffee, who is demanding credit for the thought), A stage we all face, we all have and whilst we all make statements like this, until the thought is set to paper and set to the public it basically does not exist. It is one of the oldest rules. If it is not written down it does not exist. I think it comes from the age of Caesar Augustus (63BC-14AD), so it is not a new rule and many should know this part, or they should have been made aware of this.

Good hunting and good fortune to you all (or is that Google hunting for good fortune?) 

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December 21, 2021 · 20:38

When will people learn?

This is not the first time time that I go all out against a Guardian essay writer (at https://www.theguardian.com/world/2021/dec/20/un-backed-investigator-into-possible-yemen-war-crimes-targeted-by-spyware) So lets take you through this track of what I regard to be stupid bumbles. The title is fine ‘UN-backed investigator into possible Yemen war crimes targeted by spyware’, it is what is reported on, but the stage quickly changes with “a panel mandated by the UN to investigate possible war crimes – was targeted in August 2019, according to an analysis of his mobile phone by experts at Amnesty International and the Citizen Lab at the University of Toronto.” Why is this important? Well we are not given an iota of evidence on how that was established. More important, we have heard of the experts of Citizen Lab, but who has heard of the experts at the UN? More important, why is this shown 2 years later (aka roughly 840 days)? So then we get to be off to the races. We now get the French Fairy tale division giving us “Jendoubi’s mobile number also appears on a leaked database at the heart of the Pegasus Project, an investigation into NSO by the Guardian and other media outlets, which was coordinated by Forbidden Stories, the French non-profit media group.” This is an issue as I had shown (source: Washington Post) in my story ‘Retry or Retrial?’ (at https://lawlordtobe.com/2021/07/28/retry-or-retrial/) with ““reporters were able to identify more than 1,000 people spanning more than 50 countries through research and interviews on four continents: several Arab royal family members, at least 65 business executives, 85 human rights activists, 189 journalists, and more than 600 politicians and government officials — including cabinet ministers, diplomats, and military and security officers. The numbers of several heads of state and prime ministers also appeared on the list”, no evidence mind you, merely statement and boasting. I call it boast, because we see there that the Amnesty’s Security Lab examined 67 smartphones all whilst close to 50% had an inconclusive test. If this is 67, what about the other 49,933?” In this there was another side that no one considered. The list represented $400,000,000 in revenue and the NSO Group never had that, more important, none of these essay writers EVER published a dashboard showing where the 1,000 people were, there the other 9,000 were. If there is a phone list, there is a location and a dashboard on these numbers was never released, something I would do in the first few hours. 

Then we get the other clown (at the UN) with a clear hatred of Saudi Arabia “Agnes Callamard, the secretary general of Amnesty International, who previously served as a UN special rapporteur, called the news of Jendoubi’s alleged targeting “shocking and unacceptable”” It is that much of a setting, the article goes longer into blah blah mode, but no evidence is ever given to us. And it is then that we see a pie in the face on the clowns involved. We get “It suggests further reprehensible evidence of the Saudi authorities’ utter disregard for international law, their willingness to do anything to maintain their impunity, and it demonstrates yet again a complete disrespect for the United Nations, multilateral instruments and human rights procedures.” And why do I state it like that? In the previous article we see “In this Shalev Hulio is right that he is “continuing to dispute that the list of more than 50,000 phone numbers had anything to do with NSO or Pegasus”, I would too and I found a lot of the disputable issues within an hour, I wonder how shortsighted the media was when they decided to reprint what the Washington Post gave them.” This does not mean that the NSO Group and Saudi Arabia are innocent, but it calls in question the evidence presented. The verge and the Washington Post had issues with that list and I found another issue that could have been verified, as such we see a Stephanie Kirchgaessner who in 3-4 articles reduced the Guardian to a mere level of the Daily Mail, what a lovely way to end 2021, perhaps its editor Katharine Viner might do well by internally vetting what is being published, and perhaps she is part of the setting. Let well, I never stated that Saudi Arabia was innocent, but the fact that the NSO Group cannot see WHO infected (if that was the case) the phone of Kamel Jendoubi’s mobile phone, what other matters did these essay writers ignore to get a nice little hate piece against Saudi Arabia?

When will people learn that evidence is where it is at and several sources have debated the validity and the correctness of that list, and in all those months, no. one decided to look into the list and give us all a dashboard, weird is it not? I am not stating that Shalev Hulio, or Saudi Arab ia is innocent, but there is no presented evidence that they are either, as such the Daily Mail 2 (the Guardian) has a lot of making up to do, but perhaps they are merely doing what politicians and stake holders are telling them to do.

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December 5, 2021 · 06:48

Before the script

That is a stage we find ourselves in. There is no real reason, it was a stage I moved into as I was contemplating a few ideas. You see with any erotic tainted movie it is about how it starts (and for some do they get married at the end). With spy stories it tends to be jumbled, to maximise the impact of the story the movie Anna is a great example. Yet with assassinations it tends to be about timelines, and it needs to start in the middle, a great example is Colombiana with Zoe Saldana.

You see it adheres to a few items. A good assassination adheres to the golden three. 

Separation
Segregation
Isolation

You separate the target from his support system, we do not need to comedy capers to involve themselves making matters worse, the career person likes to get away from it all before it is too late. You segregate the person from the people that know and trust their insight, their family, it is a separate cog in the machine and not always required, but it should always be considered. Isolation is the kill moment. It is best to have that person apart when you perform the deed. I do not believe in the Jason Statham method (the Mechanic), it is nice, it makes for good movie suspense, but too many things can go wrong and they tend to go wrong at the wrong instance. 

So in all this when we look at the Saad bin Khalid Al Jabri case, I just have to laugh. 12 people? I am still decently convinced that he got out (with the money) by setting up an attack and warning the US of that attack, but that is me. It matters because now we see (source:  Reuters) “A former top Saudi intelligence official who is living in exile accused Crown Prince Mohammed bin Salman on Sunday of targeting him, and made an unprecedented public plea to the Biden administration to help obtain the release of his children jailed in Saudi Arabia”, a larger stage as he is in Canada, so why is he not pleading with Canadian authorities? Did you consider that?

It matters in this stage as we look at ending the involuntary heartbeat of a person. He has to some degree isolated himself, he is decently segregated, but not completely and there is the mere need of isolating him, that never required 12 people and any intelligent person would see that, lets be clear MBS is not stupid, so the entire song and dance that the media gives us does not make sense.

But back to the story. When the golden three are adhered to the decimation can begin. The important first part is information, in case of the person we discussed earlier, he is in Toronto, a city. This means that there are more options to get to him. The opposite is that he got there with hundreds of millions, so he can afford all kinds of security. The second consideration is given by The Star “It is alleged one of the companies, Sakab Saudi Holding Company, “had no operational business” despite receiving $8 billion US in government funding and was used “almost exclusively” as a vehicle to funnel money to the other companies, which did carry out legitimate business, as well as to Aljabri and his co-conspirators”, so in what universe do you get awarded $8,000,000,000? 

The stage for any target is to understand what is going on and this implies that he is more than an exile, he is optionally a US intelligence taskmaster (Middle East minder of intelligence). Using him as an example is nice, for a few reasons. He has Canadian protection and he gets American protection, in Canada it will be the CIA, optionally the CSIS is involved. The problem for any target of this size is that the Canadians have their own Navy Seals, they are extremely capable and on a person like this, they are somehow involved. There is no way that stakeholders walk away from a $8,000,000,000 jackpot. 

So why does it matter? Well the story is about more then suspense, it will be about realism. So how to get to such a target? Well we could ask Saad bin Khalid Al Jabri and that is where we get to the good stuff. You see, the foundation of this was seen in a comic book in 1978.

It was the first Franka, a comic made by Henk Kuijpers. The researchers researched a crime for a movie, which then was soon thereafter done by criminals. The stage to get the experts to solve the problem for them, simple and brilliant. You see there is nothing wrong with a silenced .50 from the top of any building, but when you see what you are up against, the stage changes soon thereafter. I saw the premise of a c4 loaded drone, which allows for a few settings, but that pesky CSIS. These people get awfully cranky when you trespass on their soil and if you think the CIA is trouble, wait for the CSIS to get creative and nasty. So you need two options. The first is that you were never there. The second is that you need to vanish with a clear path (to your fake alibi) that can be tracked on the other side of the world. Like what they did with the RAF, spending some of their money in a place like Buenos Aires, all whilst the missing people were already laid to rest (mom, dad and the three children). When a large enough pile of cash goes missing people will find you, unless the money is burned (apart from the cash spend in BA) and the bodies can not be found, not in decades, not ever. 

That setting when united gives a much larger stage to play and when it is done, I reckon that it is better if the assassin is a she. (Zoe Saldana made good on that in Colombiana). So whilst we wonder what more we can do, I personally believe that simplicity is best. It is the one stage I did not like in the Mechanic. Even it all seemed simple. The air-vent scene showed how things turn sour in an instant. Simplicity is key. What is simpler then flying a DJI drone three buildings away straight into the open window and boom? After that it becomes a mere exercise to vanish, which in Toronto is still a massive undertaking, unless they look for the wrong person, it becomes a little easier then. You could join an Oracle event in Mississauga, or take across lake Ontario and vanish via Rochester, at which point you are in the US. 

That script is easy enough to write, it will be about the details and about how the details play out. There is no use if the event results in a global hunt by the CSIS and their seal equivalent giving you less then a 1% to survive for any decent amount of time, a number no career person wants to consider. And these are the thoughts before the script is made. If you can pull it off you have the making of a new Hollywood (or Netflix) blockbuster. 

Darn, it is only 06:36, what ever will I do the rest of the day? 

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