Tag Archives: advertising

July 30, 2025 · 14:39

The erratic vision

That is where I found myself this morning. It was a confusing dream but things made sense whilst the dream was going on. I was in some kind of hobby store and I was buying Star Trek figurines. They were small (really small) and this set had the USS Enterprise (the first one), Deep Space Station K7, a Klingon D7-class battlecruiser and a Romulan T’Liss Class. The ships came with an envelope with codes. You see, the ships are a mere setting. The ships connected to a program and that program (courtesy of Adobe) had a new stage in marketing (it will make sense). This setting was a collaboration between Apple and Adobe. The ships are ‘decoration’ prototype and there are settings that are free and professional. This setting is what the fans will use or in other terms fanfare of systems. The larger setting was the pen, there were two types of pens, one was simplistic (for starters and low level marketeers). The pen was different It was not used against a tablet or pc, it was use anywhere, your desk if need be. The pen draws and the lines appear on the mobile, tablet or desktop. There are two kinds of lines. Lines that are drawn with the pen and I the guidance lines are also drawn but looked a little different. As I saw it, I clicked on the table and  clicked on the Deep Space Station K7, the station appeared in my viewfinder on the display. I drew a line around the station and clicked on the Enterprise. Now the Enterprise moved around the station and I could set the screen as a static point of a dynamic point and from there the animation started. The animated started as I gave the signal and all the elements were hi-resolution as the codes transferred the Hi-res images to my desktop. It was all around the pen, the apple pen that had surpassed whatever we had in mind. The ballpoint was some kind of rubberized mica and as it rolled it did the same a mouse did, but now with the freedom of the hand. The pen also had a few buttons and two sliders. To make the interaction more smooth and a lot more intuitive. The professional pen was a lot more expensive and was connected to a wrist pad. A pad on your underarm which had a screen with buttons and could be customized. 

This is the future of what Meta calls AI marketing. 3D settings of an object which could be linked to the high res setting of any object a person wants to have and that is how marketeers set the stage for a lot of new advertisements. The display guru’s design the settings and whilst a lot is done on the pc, prototyping is done at your own desk, dozens of people guiding a new setting of any brand and that is ‘encouraged’ with the fanfare objects as is seen here. But it goes beyond a mere series. Most series are represented Star Trek, Babylon 5, the Expanse, but it goes beyond these settings, the generic objects like pawns, cubic forms and others for people, animals, buildings and so on. All linked to an objects and they could be reused in seconds and could alternate over themes and personal touches. As such the designers could set up themes and create the overall, whilst any marketeer can turn prototypes into fine tuned advertisement. A new setting that is giving brands a lot more control at a fraction off the cost. And as each element id completed the Meta AI will turn it all in dozens of advertisements pretty much a new advertisement each minute. 

That is where graphic design is going to (as I personally see it) and the pen is turning what was a simple 3 trillion into a new setting of at least 9 trillion. There is nothing like waves that push people forward and when the world needed innovation Apple and Adobe pushed it all to the surface. And Adobe used a new setting to grow a loot larger. The themes gave fans an outlet and it was all pushed by the figurines that allow people to prototype settings on their own desk. I saw that this set costed $69 now consider that 50% of their fans (in excess of 40 million) that makes this 20 million times $69 giving the Adobe system a quick $1,380,000,000 and that is merely one fan system, now consider the stage of dozens of fanbases, it allows for the stage of online mediation of fanfare. And it goes beyond that, when the brands will take another setting Now take this setting in the professional stage with over 500,000 and they need this and a lot of people are setting the stage to advertising. Adobe is sitting on the forefront of what everyone needs and now there are almost no competitors out there. A stage of devices that do what is normally reserved for directors, now at the fingertip of almost every market driven person. And when the people are up to what Meta saw initially, and that is now used to new heights by Adobe and Apple, the stage of repetitive advertisements end and that will push new viewers to a visibility of brands. 

I reckon that there will be cloud solutions by Adobe in new directions and to new heights of bandwidth.

A setting that my mind saw but it was still early. As I see it the world belongs to innovators and Adobe is about to come around the corner with all kinds of innovations as I personally see it. 

Have a great day and don’t stare at this too closely because I haven’t revealed all here. Ad as some thoughts from the past are set to new branches of what was revealed earlier, we can see where the data ends up bring and that is part of the solution some cannot see yet.

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April 18, 2025 · 17:18

A viewpoint is not a point of view

Yes, nice and confusing. But that is the meaning of this exercise. You see, I don’t agree on the point of view the law makes in this case. They have altered their point of view on the law in motion. In a setting that ran for over a decade. I don’t think they are to blame, there is no real guilt here (apparently), but the setting stands. In this I call to attention the BBC article (at https://www.bbc.com/news/articles/c3674nl7g74o) stating ‘Google has illegal advertising monopoly, judge rules’ I do not agree and for this I call to attention two ‘pieces’ of evidence. The first is the actor Ryan Reynolds, a person I have called more than once the craziest marketeer on the planet. The second piece of evidence is a firm named CAASIE.co, an advertisement services firm apparently in Brisbane (I thought they were in New York). These two stand out, in a pool of millions. Set in a presence of “The US alone spent almost $481 billion on marketing in 2022, with digital marketing seeing significant growth. Australia’s marketing industry is also substantial, valued at over $20 billion.” With the added “While a precise count isn’t available, the scale of the industry suggests a large number of professionals are involved in marketing roles worldwide. The demand for marketing expertise is strong, and the industry is continuously evolving, particularly with the rise of digital marketing”. Don’t get me wrong, there are good marketing teams. The bigger brands have decent teams and at times places like Coca Cola and Heineken stand out. Yet in that setting of millions of people these two stand out. Why? Perhaps marketing is seen by some as the path you take when you can’t do anything else? Perhaps these men (women too) can talk their way into the panties of the youthful ladies and they thought, perhaps I can make money out of this venturous situation. And they went into marketing, mainly because ‘sex sells’. The truth couldn’t be farther (or is that further) removed from the truth. 

And there the problem starts. You see, Google isn’t monopolising things, they merely had the proper handle on things. The marketing bulk doesn’t know what it its doing and as ‘they’ see it Google is in the way. In the early days Google (read: Larry Page and Sergei Brin) figured out a few things. As Microsoft was talking dirty to the CFO’s in the land (in the late 80’s and beyond) these two youthful young sprouts figured out that the work was done by the m inions of these CFO’s, so as they catered to the bulk of the worker ants, Microsoft was wasting its time on expensive dinners and drink parties and they got all the CFO’s and CTO’s of the Fortune 500. But these people needed their worker ants and Google had created a search system that catered to THEIR needs. So whilst these youthful young sprouts were at Stanford University, their buddies all went for the knickers of the ladies. They created a page rank system, because they saw ahead that the web was going to be a mess, millions of voices create cacophony and they cut through the mess.

So ahead we go 20 years (take or leave a year) and Google figured out that their system is gold. So they venture forward and they create Google Ads (formerly Google Adwords) and that was in 2000. Again they hit gold, although it was a natural continuation from page rank and again Microsoft wants ink on the game, but wannabe’s and spin creators can merely make shallow creation and it is seen in their product. At present known as Microsoft Advertising, holds a market share of around 3-4% of the global search engine market. This is bad news for the marketing wannabe’s as they bought the shite that Microsoft is seemingly selling. Even I saw the bing hijacking of people seeking and as Microsoft is all playing innocent, they did (as I personally see it) enable the system to be abused. It matter not, Google created a firm product and now the marketing bitches (both male and female) decided to cry fowl (intended typo) So that I the setting.

Marketing today is people who talk a lot present a lot, but as I see it, they do not know what they are doing. Merely hoping that their revenue cup runneth over and it is based on decade old settings (which is what schools rely on). At UTS (University of Technology Sydney) we had one lecture on page rank and that opened my eyes (unlikely as much as it hit Sergei and Larry), but the setting was clear. Google created the largest setting by thinking of what to do, not to wine and dine the people with money and they followed Microsoft as they didn’t realise what they were up against. The internet of things is a massive beast with plenty of horns and these are the horns of plenty.

So now we get to the ‘court case’ that the BBC gives us. So as we are given “The US Department of Justice, along with 17 US states, sued Google, arguing the tech giant was illegally dominating the technology which determines which adverts should be placed online and where” and as I personally see it, they are catering to millions of people who do not know what they are doing and they think it is unfair that these people should miss out on a business they are unlikely to understand. You see, I name these two at the start as they have figured out a few things. Ryan Reynolds created billions from understanding the world and its business (Mint Mobile, Aviation Gin, and Wrexham AFC. He also co-founded Maximum Effort, a marketing agency and production company) he figured out a few things and that sprout is a mere 48 springs old. He saw the options and turned several products in a multi billion dollar empire by engaging with an audience and telling a story in a way they remembered. The other (the wannabe’s) can scoop up a mere $100,000 dollars at a time as I see it. Let’s not forget that this man started as an extra on the X-Files, now he surpassed the main cast of that series (including the director) in several ways.

Second we get CAASIE.co, they come with “buy outdoor ads globally – from your browser”, with the byline “Self-service. No contracts. No commitments” and consider this quote “In 2007, São Paulo, Brazil instituted a billboard ban because there were no viable regulations of the billboard industry.” For decades these billboards were out there and in 2020 (a mere 5 years ago) they decided to change the premise. So as we get “They are an advertising company specializing in Digital Out of Home (dOOH) advertising, programmatic advertising, and digital signage. Their headquarters are in Brisbane, Australia”, a setting that was clear for decades but no one considered what there was and these people did, so as they gain favor and altitude by being innovative the wannabe marketeers can (for all I care) go duck themselves. 

These two examples are a clear sign that the crying marketeers need to grow up, or as the Americans say “Go big or go home” and that is noticeable on the future of marketing as I see it. Now they are all about AI and creating hypes, but that doesn’t pay for the yacht (or for diner as I see it). 

So as I see “US district judge Leonie Brinkema said in the ruling Google had “willfully engaged in a series of anticompetitive acts” which enabled it to “acquire and maintain monopoly power” in the market.” Is wrong by at least half a continent (a mile seems so shallow), so as I see it, when did the law start catering to village idiots? The fact that there are thousands of voices doesn’t make this clever. Reynolds and CAASIE were clever, they were very clever and that is a setting that CAASIE can enjoy, you see when they get access to the stage where the Google Ads people use CAASIE as the global interface to get global visibility, CAASIE will grow a lot more and what will the marketeers do to get their slices of pie? Cry a little more? Since when did we cater to the stupid to give value to this world?

The is the setting I see and as I see it the larger folly of US district judge Leonie Brinkema, so their goes her “willfully engaged”, Google walked a path for decades and that thought paid off and as I see it, Google was not catering to CAASIE, CAASIE found its own niche of global needed marketing. These two settings (Reynolds and CAASIE) show that there was space and these are raking in the billions (CAASIE not yet) but they can get a lot more by expanding into the UAE and Saudi Arabia, optionally Bangladesh and Indonesia as well. A setting that will iterate in new areas and that was something that a player like Microsoft never understood. My evidence in that statement is the fact that they lost marketshare 6 times over.

So the viewpoints of Google, Ryan Reynolds and CAASIE are not points of view, they are intentional strides in the Internet of Things and their views of how to make money. A lesson a lot of marketeers never learned in the first place. Although they got their collection of panties n their trophy cabinet, something I never ever had, but I decided to remain innovatively engaged. So as I had the ball several times from DARPA, Ubisoft and Microsoft (optionally Amazon and Apple as well) I can relax to see these departments of Justice (globally) fumble their balls and as things go from bad to worse I can giggle (not Google) from the sidelines. How the stage is the play of things, something Shakespeare figured out in 1623.

Have a great day whilst you ponder the wisdoms I left here with two hidden snags, the clever people out there can work out what I left for others to find. Have a great one.

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December 15, 2024 · 17:39

What is it?

You know the setting that came (if I remember correctly) from the original TV-series ‘The Untouchables. The start was always “the names have been changed to protect the innocent”, what if it becomes “The names have been changed for the progression of greed”? As such we get:

It was a dark and gloomy night (a lousy start to be sure). There was a table. At that table were 5 man. His name was M Rerolls, he was heading a meeting with the others. The setting was the progression of advertising. As he saw it, every person should be able to be advertised to. But one organisation was impeding this progress. The makers of this console solution had bounced Microsoft and others and now that the Amazon Crescent was gaining more than 200 million gamers, the essential revenue from that medium was expected to be massive, more so then any other console. As such mr. Rerolls had another stage, the stage of pressure and social media pressures through fake accounts and hyping. Within 2 months the console went overboard and advertisings were introduced. Mr. Rerolls was pleased. Millions more in the bank thins month alone. Life was good.

On the other setting, the people in charge of the console decided that this pressure was more then undesirable and they made plans. But there was no easy way to do this. As such they went back to the maker of the solution and decided to leave it with him. 

The man brooded and brooded for a week to see how this setting could be disabled and then on the 8th day, when eating a sandwich on his balcony a thought emerged. The man considered a few items and decided to get to work. 

He started simple, he looked into the cookie system. It was the building block of advertising and as such it would be their undoing. And as he set it out, it would be near impossible to track, the better setting was that consoles were near impervious and he dud everything to give Nintendo and Sony a pass on that system. Crescent would be the infectors of others and when the system was shutdown it would all be purged from the machine. A near perfect solution.

It was inefficient to transport the worm, virus or hotkeys. But building them with advertising would be simple and the larger goal would be served. As such he took a page from the books of the series of Bones and set it all in motion. 

As he saw it the ‘simplicity’ of the data-cbid was that it was a counter (a Cookiebot Domain Group ID), but it could be more, much more and it would take the people a long time to figure out what was going on. He had a similar old fashioned idea in the 80’s. It was a different idea, but the same principle. 

He started the design of several data viruses and cut them into small pieces he needed 56 bytes to set the story in motion and another 128 bytes to give it direction. The 128 bytes could be embedded into the system cash, the 56 bytes in 3 data-cbid’s and that set the advertisement system into a new creator of malware victims. 

The idea was set into another approach towards direction and segments. The cbid parts were the location, the the direction was part of the algorithm and the third part was the conundrum, as he was contemplating this, he thought of a advertisement demo. It was clear that the advertisement was intelligent, measuring and responding to the advertised party. It gave him the parts he needed. As such the three parts were independent and they did not connect to each other and the advertisement used it all, but there were no connections and no connections were made. 

As he saw it, it would take a setting that is larger then the simple code. He created three parts, the first part will attach the codes if a certain advertisement was shown. He had a few friends and to add an advertisement was easy, the setting was to add a dozen campaigns all working kinda the same, but all handing different cbid’s there were three code parts, in the id number, the second sequence had the part number. 0000 became sequence with an added 01, 02 or 03. As such there were 150 cbid’s spread over difference advertisers and in part the idea was that until the three sequences align, nothing happens. When they align because the three are shown in one sitting and the code is completed. The randomness of it all will not allow it to be found easily and it will set the difficulty of finding the problem to almost impossible. The advertisements will connect the work, virus or malbot to anyone that computer, tablet or mobile cold connect to and when the device reboots, the stage resets and it all starts over again. As defined, the right to be advertised to will result in the world of Mr. Rerolls to be deleted, how nice. Killed by his own advertisement system and the solution will be outstanding for the longest of time. 

This was a simple story, I am all about the stories and about the settings of an RPG. In that setting you cannot have a one track mind and as I see it the people forcing us into advertisements for the need of greed, need to be stopped. I am not against advertisements, I am against forcing it down our throats, which is why some of the IP I created will not allow advertisements and that is how I see it. Some will be fine with it, others are not (the greedy people). And I created this setting to fight the overwhelming setting of greed.

And I needed a hobby for this Sunday. What is more lovely than to create an offset to ‘Microsoft’s ad revenues surge 19% in latest quarter’ with this? So do I mind that they recorded Revenues were $64.7 billion, Net income was $22 billion. No, I do not. It is wrong to okay Google and say it is wrong for Microsoft to make that penny. I believe that it is wrong to force it down out throats. That where marketeers come into play. And they must be stopped, their hinger for advertising is insatiable and my idea stops it to some extent. When the world does something to stop insatiable greed we will have a chance, but I won’t hold my breath. So my creative mind selected an idea to stop them. Creativity yay. 

Have a lovely day.

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October 30, 2023 · 23:00

Behind door number two

That article arrived a mere hour ago and had me on edge. It came from Reuters. The title ‘Graphic pro-Israel ads make their way into children’s video games’ (at https://www.reuters.com/world/graphic-pro-israel-ads-make-their-way-into-childrens-video-games-2023-10-30/) looks to me, a little bit like a hatchet job. 

The quote that does it is “The puzzle game on his Android phone had been interrupted by a video showing Hamas militants, terrified Israeli families and blurred graphic footage. Over a black screen, a message from the Israeli Ministry of Foreign Affairs told the first grader: “WE WILL MAKE SURE THAT THOSE WHO HARM US PAY A HEAVY PRICE.”” You see, if you know you know. But for those who don’t lets educate you in this matter, there is no blame to you, you might never have considered these parts.

We know that Angry Birds was the game and I feel that this is not on them. What does bother me is “Spokesperson Lotta Backlund did not provide details on which of its “dozen or so ad partners” had supplied it with the ad.” The fact that the ad partner pushed this through Android and possible iOS too. So who was the culprit? We are also given “Israeli Ministry of Foreign Affairs’ head of digital, David Saranga, confirmed that the video was a government-promoted ad but said he had “no idea” how it ended up inside various games.” It makes sense that this was Israeli government and I am willing to believe that they didn’t push it through, but the ad partners could, someone laced this to get a negative spin going. You might not push this to a game, but this game has at present 263 million monthly users, as such up to a quarter of a billion people are being made aware. Now, all things being equal this means that the ad partner that pushed the ad is important to colour and classify this culprit. If only to learn whether this was a mere short sighted salesperson (these ads cost money) and these salespeople like their coin, or was this something more? I cannot tell. To give this kind of visibility to any political song requires a few issues and I get that a person like Lotta Backlund wants to play nice with all parties and she is likely seeking answers too, I get that.

You see an advertisement is made, a project is created, the advertisements are added, that project gets vetted and then pushed online and set against a budget. As such two parts of that stream were either ignored, diverted or altered. Whomever created the project is one, whomever vetted the project (on the game, android and/or iOS) side is the other. If it is only android it might be the same person, but I doubt it. Behind door number two is a new setting, one too many people did not worry about. Even when we ignore all the emotions games are exploited for advertisements and now they are ore and more likely show a message that should not be placed on children. In their defence there are plenty of Adults who like Angry Birds too, so there is that issue but until we get who pushed the advertisement campaign has that project, and as such it tells us how widespread this campaign went. To how many people, in what countries and optionally we get even more personalised data on the who were shown the advertisement. 

The budget will tell us how much interest was given to the project. Without that we cannot see the optional damage created. Yet that part is equally important, this might be the first event we see, but it will not be the last. The moment more and more people learn that THEIR political game can be pushed into a game, the more radical players will show up on the radar and that amounts to  really bad news for governments trying to limit the damage, yet with the populist agenda’s out there, there would be added desire to push messages to games. 

It is still the day before Halloween. So here is a little dark humour.

Question: What is red, in a corner and shrinking?
Answer: A toddler with a cheese grater.

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September 25, 2023 · 06:13

A habit is an issue

Yes, that is true, a habit is an issue (when you are not a nun). Yet the first part of any issue is recognising this. And here the CBC comes into place (at https://www.cbc.ca/news/politics/political-advertising-parties-meta-1.6972446) where we are given ‘Some parties have cut back on Meta advertising — but experts say it’s a hard habit to kick’. It is here that we are given “Federal political parties have diverged in their approaches to advertising on Facebook since legislation meant to support the news industry touched off a public brawl between the federal government and the social media giant.” This is fair and there is a lot more (read the article. Yet when we get to “For the real players here who are attempting to really influence voters on a mass scale with real budgets, they’ve just invested so much money into these platforms over the years, they’ve collected so much data, that starting from scratch with something else is not realistic” This might sound seem true, but the overall issue is set into different stages, it is set into an optional stage of imagination versus awareness, awareness versus perception and perception versus reality. Now we have always known that there is a gap between imagination and awareness and for teenagers that gap is massively larger (if in doubt ask Canadians Laura Vandervoort, Blake Lively  and Kim Cloutier). 

The problem is that this difference is massively large with advertisement too, not just photo models. The unspoken problem is that with advertisement that gap reaches a lot more groups, and the more groups are affected (age, gender, social status) the larger the problem becomes. Facebook might have over 3,000,000,000 active members each month, but how real are they?

This is not anti Facebook (or META), I have liked my Facebook for over 10 years, but I have limited use, as I see it is a dangerous place. I have had dozens of fake people trying to interact with me, I see attempt of interaction from places that I have never been to and I do not know anyone who has and for the most I use it to keep people from my past all over the planet informed. That list is dwindling down as over 30% is now dead. Time catches up with all of us. 

You see, the issue isn’t merely time, it is ‘they’ve collected so much data’ and in this data just for the sake of data ends up being a really bad joke. If I have a day of sifting through that mess, I will find all kind of data issues, data verification is no joke and it tends to show that ‘data investments’ tend to be a form of shifty sand and it will drown you. The setting of time is that EVERYTHING evolves, all data collections are based on a stage of hierarchical settings and they change, sometimes twice a decade. Facebook avoided that part and now the wrong people see that as gospel, but that is the most dangerous step of all, relying on the wrong people. In all this the media holder is also a stage we need to understand. Weirdly enough it was a Canadian who did just that. His name is Ryan Reynolds, you might not know him, he was an extra on the X-Files season 2 (I looked it up to be certain). He is into booze (Aviation gin) he likes his football (Wrexham) and he has his phone calls (Mint mobile).

He also sees that media has larger options and through that he is linked to MNTN (https://mountain.com/) as they call it themselves ‘The hardest working software in television’, you see, the stage of creating awareness is just that ‘creation of awareness’ and that is NEVER set to one channel. In that stage I mentioned earlier Imagination, Awareness, Perception and Reality. How much verification has been done. What methods of verification was used? I know, the META presentations are good and every data seeker is getting a hard on (read: boner) on the presented granularity. Yet in it in what some Google Ads people call impressions versus clicks. Not every person that got the impression will click and there is no realistic number to get that, not even a notion of one. Now you can live through impressions and that is OK. I will overlook 97% of all impressed onto me and forget it before I am half a page further. Sometimes I take notice but I do not click. So where do I fit? And I am merely one of many millions. Whatever table or chart I became part of is already incorrect and like me millions fit that bill, so how hard a habit is something to kick when the numbers do not add up?

So there is in the first an option to ‘return’ to television marketing and there are more options, but it does require a different view to data and perhaps the notion of returning to different data is not great and it will give nightmares to this who are faced with it. Yet, when others start questioning the data presented, the data in hand and demand verification. What will they say? META (or Facebook) says it is so? Did you become that much of a teenager overnight? You might want to give Kim Cloutier a call asking her feelings towards the teenage boy population, you might not like the answer, although you might see a reason to invest in tissues at that point. Advertisement goes with the times, we have seen that for almost a century, like Yellow pages, Facebook is facing hard times and they will get harder over the next 3 years, it is the consequence of evolution. Facebook has had a really good time, much better then most, but they either evolve (and meta is trying that too), or they end up fading like the yellow pages did in too many places.  

True data is the just capture of data of an evolving system in motion and it is not a 4K film, it is a snapshot of THAT moment, that is what data has always been. Thinking it is more is the danger, that is the dangerous event we all have to avoid. When someone tries to sell you a polaroid moment stating it could be a 4K scene of Laura Vandervoort and it is not film, but real, you are getting conned and you get what you deserve. An empty hand with data that has no meaning and at that point there will be no meaning, because there is no way to verify the data you have and that was the second trap. The second trap was always verification. Did you really think that the Nigerian prince is real? In march we saw that a record figure of approximately 2.2 billion fake profiles were removed from Facebook. Now, were they all removed from the very moment of creation, or were they found to be fake? If the second is true, how many data tables are they inhabiting? Now consider that a place like Nigeria (just an example) has 215 million people. Do they all have internet? So really, where were these 2,200,000,000 from? Verification is an ugly business that has been pushed to the background where it can be ignored. Kicking a habit starts by knowing you have a problem.

Enjoy the new week.

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August 27, 2023 · 14:56

The Funny Money Paradox

I have been dreading this. For the most I do not care. But there is one upside. The media have ignored this too and by the end of the story, you will wonder why the media ignored it. They are all uppety uppety for the most silly reasons and they will not care, not until it hurts their digital dollar bottom line. So here goes. In the first Funny Money is a slang term referring to Counterfeit money. Money obtained in a devious or sneaky manner. And that kinda connects to us. It is also a paradox as it is a statement that is seemingly contradictory or opposed to common sense and yet is perhaps true. So that is how I got to the Funny Money Paradox. You see the two largest contributors to this act are Google and Apple, yet they aren’t doing anything illegal. There are merely using all of you to create a new stream income and the stream of income is you. So how is this happening?

You download a game from Google Play (or Apple Store) and you play it. Within the first two minutes you will have seen at least one add, more often 2-3. Now you start playing and the adds keep on flashing by (or is that buy). The game is seemingly simple and it is taunting you that you are to stupid to play it, or that only 1% can play to some distant level (fifteen) and you go for the bait. You are not stupid and you are more intelligent than what they claim and that is how they win. By the first 5 minutes you are likely to have watched 4 advertisements and that is the goal. You see 4 times $0.05 does not amount to much and you might not care, but consider that 250,000 have gone before you. It now starts adding up to serious cash. The game makers gets now $50,000 it starts adding up to serious cash soon enough. Now consider that some games are downloaded over a million times. See how this adds up? And the simple tool (I mean you) keeps on playing and funding the game maker because he has turned GaaS (Gaming as a Service) into a decent stream of income. And it is getting worse. In the last few months I have seen perhaps half a dozen at most that are decently decent games. Yet they have the same setting, but from day one they offer you to avoid ALL advertisements for a small fee (from $4.99 to $14.99) and that avoided watch-time is translated to immediate bonus to you. That is fair, a game costs money and the makers gives you the option. The problem is that most games are so set on cashing in, that they are using more and more simple graphics to cash in as quick as possible and often making more than one version of the same game whilst employing slightly altered graphics to get to the revenue. And it is all happening on the watch of Apple and Google. Now, lets be clear. Neither are doing anything illegal and they can continue as they would like and for me that is good news. My IP will shoot up when people have had enough by being the game makers piggy bank and these makers will not be allowed on the new system. So why am I on this horse? Well, in the first it demeans the status gamer. A gamer is more than an advertisement hub. In the second gaming is a wave of pleasure, not a wave of income. The gamer could be an income and I am fine with that, but these makers are ‘playing it safe’ and exploiting gamers to their own needs first and in the second giving them gaming joy. That is the largest issue I have, the media is second but it is important to see that. They are all uppety uppety on loot boxes and holding the gamer no accountable to any of it and this they avoid? Is this making sense to you?

In the end it will work out better for me, but I then hold myself up to higher values. To exploit this setting just to fair way better is not my cup of tangerine juice either. (I have something with tangerines lately) and I wanted to make sure that I was out on this and you get the chance to seek out the media to see who else reported on this and you will see that many avoided this. So whilst you see another ad on how their game is exactly like they say it is (whilst doing exactly the opposite), whilst you wonder how simple it is that 1% cannot do this, all whilst you know that they can or that gamers are too stupid to get there, whilst you know a five year old can do this, consider that gamers of any age can be made to watch advertisements. So how many advertisements did you see, how many did your children watch and why isn’t anyone waking up to this level of exploitation? Now consider the harsh reality. One source gives us “The global revenue in the ‘Games’ segment of the media market was forecast to continuously increase between 2023 and 2027 by in total 136.8 billion U.S. dollars (+34.53 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 533 billion U.S. dollars and therefore a new peak in 2027.” So how much of that is watching advertisements? How many advertisements are you in for and why are Google and Apple feeding that horse? Consider the answers and consider that even as this isn’t illegal. How do you consider exploitation? 

Consider the points, consider the elements and consider what sources aren’t informing you at present.

Enjoy this Sunday, Monday is a mere evening away.

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May 17, 2023 · 14:32

The BS advertiser

Yup that was what links this. A game called something like the last outpost, it is a zombie apocalypse game and some moron in a beanie tells us that this is what the game looks like, all whilst the game looks nothing like this. The game is a linear game with massive limitations, a game trying to tell a story, all whilst the gamer wants what the advertisement shows and so far I have only seen three games do this and not drown us in advertisements regarding more BS games. This is how Apple and Android are getting rich whilst sleeping. The funny money paradox.

So here I was suddenly asleep and I see a weird setting, the roof of a building is like a bar, the proprietor is a serious shady character of seemingly Scottish origins. When I go down a floor I see some makeshift hospital, the weather was foul, so I did not see a whole much and there was a massive absence of electricity. The only thing I saw was a tag giving me FLIT. 

It was then that I woke up. Something rustled, but the setting wasn’t clear. Then I remembered that I thought in this direction before. For the same reason why I always loved Fallout Shelter (the BS game is relying on a huge Fallout vault door to get his visibility) and the other game I always loved were Dungeon Keeper one and two. Dungeon Keeper One came from Molyneux’s better days and two came from one. And that gave me the initial idea, but I thought too small.  Then my mind remembered that the US has four places named Italy. One in Florida, one in South Carolina, one in New York and one in Texas. So this was about Italy, FL. So what if we set the stage not t houses, but to buildings. Just like in Dungeon Keeper they all need a source of food (Kitchen) and a place to sleep (Hospital), but unlike in dungeon keeper, we cannot make rooms bigger, we need to work with the rooms we have. A hospital will have destined sleeping places, but a mall will not, we might find a smaller place with beds, making us rustle for more beds in the building. But in we need to make it safer (traps) and we need to defend (guard posts) and as we start a game we will have these two places (sleep and food) to build, but they open up to other rooms (alway in similar ways), but it is up to you how you fill in the location and stay alive. And as the game progresses there are more adversaries and more nights to survive. But you have most of the day to set up your traps. The downside is that food is an essential thing and as you have smaller or larger kitchens you have more dishes and more food. In the one pot kitchen you either have more recipes (which you need to find, together with resources), and as you have a larger kitchen you have more pots, as such people have choices (and 5% more energy), the one pot kitchen will leave you with 5% less every night, unless you have two days with different recipes. A large pot will also give you 50 food (like soup), but a stew will only give you 35 food. Yet the kitchen calls in people (who are all hungry), and here is where the game evolves. Some are guards and they defend the building. The engineer creates traps, like trapdoors that can only close for safe passage (or not) when there is a guard present. You need a plumber for heat and an electricians for power. So you need to protect these two as they are more rare to get and as the game progresses in the first level we get waitresses, tinkerers (creates weapons), scroungers (finding resources for weapons and traps) and so on. 

Yes, it feels a lot like a revamped Dungeon Keeper, but if we set aside a little brainpower, it can be enough different to create a new wave of gamers. Consider that this game is 24 (or 26) years old and there are literally tens of thousands still thinking of this game. There is a reason that this was a 90% plus game. Good games last a long time and in this age of instant and temporary satisfaction, we see people hurdling their idea towards the funny money paradox to get income, but they all forget that a good game needs only itself and there we have a setting where the new games could outlast a few items, although with the imminent collapse of the US (debt ceiling driven) it could alter right quick. This was why I was seeking the middle east solution for some of my IP. Better be wealthy in Dubai than bankrupt in New York and some might see that future soon enough. But the setting of gaming was always my number one. And in this case there is an entire culture of unexplored gaming options (and the billion consumers attached to it). 

This was only to wake you up and feel free to use this idea on Sony, Nintendo and Amazon Luna only. I do have standards and Microsoft has none, as such they are not a consideration. So whilst you wonder on why I was driven to move against that BS advertiser? He proclaims in his beanie that this game is how you see it and it is not, more importantly I saw a direction he is bragging about within an hour. Within in hour I surpassed his feeble attempt to surpass what he thinks we see towards what we could be seeing. 

Enjoy the day.

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February 1, 2022 · 00:12

Vein tapping

Yes, I do that at times. It is not a junkie term, it is a data term and it comes from mining. Tapping the vein is to see if anything is up yet. With my 5G IP in place there is still a setting that I can tap and like many other people I would like to tap that vein, especially as retirement is approaching. So as I was watching and seeking certain top line sources I stumbled upon “wireless internet will be faster and more abundant, even in rural locations. This means that digital ads could appear in more areas, providing a seamless and consistent branded experience for your customers. The visuals and media in each ad could also be improved, advancing due to high network speeds”, it is the mot iterative version of delusional. It is not a lie all what you see is true, but it is for the people who look towards yesterday. Those who look to tomorrow will see a massive shift in the approach towards marketing, as I personally see it, the mass approach is close to over, it will last, but those who look towards tomorrow see that marketing will b a very different beast, it aligns to the one, it aligns to retail and to the shopper. In the 90’s SPSS brought a program called AnswerTree. It was a good and direct idea to marketing. You see, if we are to approach 4% of the people we need to market to over 15%, that was the old way and the people at SPSS already saw that to market to more, you either spend a linear amount more, or you market more efficient. The second one was ALWAYS better, the researcher pruned their marketing tree and a smaller bonsai version of marketable people remained. This has served a lot for close to 20 years, but that time is gone now. You see, you can use that approach and seek the largest clusters, yet over all smaller clusters are lost and why? Tomorrow will be about location and that is a different kettle of fish, at least two of my IP address that and the stage is rapidly getting larger, and the largest station hit me with some surprise. It seems that Google is not on that page yet, or if they are they are playing that card very very close to the chest. 

It is my believe that they are not completely on that page and for me that is a great feeling. It should be for Amazon too, they have a few lines out and I doubt Microsoft has a clue. You see Amazon marketing and advertising is set to Amazon and that is a fine run, yet I believe that they can reach more, as can Google. If they change the dimension of WHERE they are, they could approach the location of where everyone WANTS to be and that is all about tomorrow. Google and Amazon have the inside track and that is illuminating for a few reasons. You see, for 20 years it was all Google and now another is getting close on the next setting, neither are there yet but they could be. For me (and my IP) it is good news, because when they launch, I could release my IP and suddenly see 6-8 clusters there and it matters because it makes my IP a lot more valuable. 

Amazon will give you “Ad solutions to help you reach and engage millions of Amazon customers at every stage of their journey” and that sounds nice in the industry of today, but that is about to change and that system will not accomodate, not in time at least. Google has its system and has a few more options, but not the one they both need and that makes me happy (actually very very happy). So as I see the designs and failings (like Bing) I see a set of players all going in a similar direction, whilst they are all looking in the wrong direction. You see, the definition given earlier is good, but we should realise “wireless internet will be faster and more abundant, even in rural locations, offering a much larger pool to scammer and spammers”, and until the funnel is inverted that problems remains, and will remain to a limited degree after that and the stage is set to shopkeepers, that change will the stage completely and I am already ready with that IP. So when Neom in Saudi Arabia launches, certain players will suddenly realise what they missed and that is when my solution starts gaining traction and value fast, just as I hoped. The question is will it be in 2023 or will I have to wait until 2024 to make it all public domain. Such exciting times coming my way. Yummy!

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July 31, 2020 · 22:49

Innuendo on the aftermath

The BBC is giving us more, and more, and more. Now they give us “The coronavirus crisis might be causing widespread economic upheaval around the world, but the world’s biggest tech firms are thriving.” And why is that? Consider the simple truth, Apple, even though not completely innovative, does give us something lovely. A lot of people got access to their Super early because of the Coronavirus, we do not want to splash and splurge, but when you are in lockdown, you cannot escape yourself, you can stare down the walls, go insane, or do something else. Surf the web using a Apple iPhone, or a Google Pixar, read a book, play a game or watch a DVD that is ordered via Amazon, then there is the surfing and 2 billion visit Facebook, so yes ‘the world’s biggest tech firms are thriving’, shops would not have been a great offer, lockdowns do that, but the people can order things and some get the hardware to do this. When you have one day to live, the option to see in brilliance and astounding quality matters a great deal to that person. And in all this, the digital highway will be travelled a lot more than usual, people working from home, people being denied high resolution Netflix because the internet if congested, but the advertisements go through, and we all see them. Then we get “At a hearing in Washington on Wednesday, lawmakers grilled the companies about whether they were abusing their dominance to quash rivals, noting the sharp contrast between their fortunes and many other firms”, as I personally see it, they aren’t quashing rivals, they are using their expertise to gain faster and more. 

Beyond that there is “Republican congressman Jim Sensenbrenner asked Mark Zuckerberg why Twitter had removed a post by the US president’s son, Donald Trump Jr, discussing the efficacy of the drug hydroxychloroquine. Twitter is not owned by Facebook. “I think what you might be referring to happened on Twitter, so it’s hard for me to speak to that,” said Mr Zuckerberg.””it gives my earlier view on the stupidity of politicians, as Jim Sensenbrenner cannot tell who owns what and addresses the wrong person on the matter, we see the Cowboy show I expected to see, a waste of time, and poor entertainment at that. 

It becomes a larger issues when we see “Democratic congresswoman Pramila Jayapal asked Jeff Bezos for a “yes or no” answer: Did Amazon ever use seller data to make its own business decisions? This was a reference to reports that Amazon has used data gathered from businesses selling products via its site to design and price its own rival first-party goods – something the firm has previously suggested had been limited to a group of rogue employees. Mr Bezos responded that he couldn’t give an answer in such simple terms” That is part of the problem, the lack of knowledge, when we look at “Did Amazon ever use seller data to make its own business decisions?” What exactly is ‘seller data?’, is it a cookie that the users has agreed on, was it sales data from the application that was used, as such, what application data is in play? Was it a customer review? Three questions that rip out the threads of the conversation. As such, as we saw Democratic congresswoman Pramila Jayapal rip Attorney General William Barr to shreds, she should have known better from the start, and we go from cowboy act to dog and pony show. In all this there is also debate on ‘to make its own business decisions’, especially as APN partners have options to make choices and decisions, it was a poorly phrased question and a wrongly lit situation from the get go. And last but not least we see “Republican congressman Matt Gaetz claimed that Google collaborates with Chinese universities that take “millions upon millions of dollars from the Chinese military” and noted that tech investor Peter Thiel had previously accused the company of “treason””, so how stupid is Matt Gaetz and where does he have ANY evidence that Google was taking money from the ‘Chinese military’? It is these levels of stupidity that gets no results, mere innuendo, yet they ALL seems to agree that overhauling Tax laws and competition laws would be a larger need, especially that in light of 5G and optionally 5G plus (a new IP I am working out) the need to both would be essential in keeping the playing field level, but these politicians, but their own account they sealed their own lives. Even as we see: “But Cicilline goes on: “This is the tip of the iceberg. It’s not just about Covid. Facebook gets away with it because there is no competitor. It’s the only game in town.”” I still remember the setting in 1997, I saw so called bullet point executives having no clue on the digital highway, dismissing it of hand as some paths had no business purpose, the setting did not change before 5 years AFTER Facebook was created by people lacking innovative vision and trying to bleed off Facebook settings, and history is about to repeat itself in the 5G environment, the back-fall is that big and US Congress, seemingly ignorant of the digital dimension are making things worse by stopping the only 4 resources in the US who have a chance of c countering what comes next. So well done djotto’s! And it does not end there. Considering the lacking intelligence by these democrats, when the people realise just how far it lacked, we get to see that the upcoming election is not a given, not by a long shot. I keep on wondering what the hearing was about, when will we get to see these documents and so called evidence that they rely on? I wonder how many holes I get to shoot into that part of the equation. I talk about innuendo and here it is, proudly brought to you by the BBC. It was Republican Greg Steube who sets that in motion with the question “Do you believe the Chinese government is stealing technology from US companies?”, mind you that he tried to push for a yes-or-no answer in light of the simplistic minds that these members of Congress have. Yet consider that the most powerful tech bosses and owners of the IP stated “I don’t know of specific cases where we have been stolen from by the government” (Tim Cook), and that is the first part where we see the issue. Then there was “no first-hand knowledge of any information stolen from Google in this regard” (Sundar Pichai), “I haven’t seen that personally but I’ve heard many reports of it” (Jeff Bezos), in this we only have Mark Zuckerberg who gives us “I think it’s well documented that the Chinese government steals technology from US companies”, this issue here is in the first that it was narrow-minded to set a shallow question on a closed answer, all whilst Tim Cook gives us that he does not know the the Chinese government is stealing, but cheap knock off’s, especially when it is promoted by Kylie and Kendall Jenner (at https://www.bbc.com/news/technology-53596192) are getting promoted by people of no mind and a clever approach on what they can get away with, I think they are called criminals. Sundar supports the view, or basically leads in his own fairway that Google was not a victim of that approach. We get Jeff giving us that he has seen many reports, yet I wonder who wrote them, I hope he is not relying on FTI Consulting for more than one reason. Only Marky Mark remains, I cannot fault his view and perhaps he is right, but in light of the Bezos hacking view and the issue on Sony and North Korea, there are too many questions on who does what and so far too many issues have left us with too many questions on how short the comings of come of the US cyber divisions really are, and that is not all. The hand that could be feeding them is the hand they are biting whilst not adjusting for the laws to make a proper job, that is the setting that we are left with in the aftermath and the innuendo around us leaves us with questions on politicians seeking the limelight. And why was Microsoft not there?

It is a weird setting and it will get a lot weirder in 2021. 

 

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