Tag Archives: Cocoon

November 30, 2022 · 23:07

Girdle your loins

Yes, it is time to commit to a promise, yet to do this you need to understand a few things. This all started two years ago when I had an idea, we all have ideas. Yet in my case, the idea was nice, but not ready to be acted on. The basic stage was to lower islamophobia and I believe that educating people does that. In this case it was staged as a game. The idea was sound, but I am not a programmer and places like Google and Amazon tend to be away from their desk when the return on investment is not clear. 

In the mean time the idea grew and grew. In march of this year a few demo’s were released containing the Unreal engine 5 and that was a game changer, the aspect and the population for my solution changed, moreover the application evolved massively.

Datapoints

Data is important and at that point the equation changed and I had to elaborate on data. As the application of a solution changed, so does the data requested for the new approach. 

As such I had the following data points

Turkey 84 million
Egypt 102 million
Pakistan 220 million
Bangla Dash 64 million
Indonesia 273 million
Iraq 40 million
Saudi Arabia 35

Which represent 914 million of the 1.9 billion Muslims. The Muslim population represents between 20 and 25 percent of the global population. In addition Islamophobia is more outspoken now than it was during the Crusades and at that point we were trying to kill each other. 

It was becoming clear that Muslims need a safe space and both Google and Amazon were seemingly not interested. Even the Kingdom Holding Company was not responding to the offer. The offer was a solution that will get 50,000,000 subscriptions, which is actually the easy part. But I will get to that soon. You see close to 50% of these Muslims will never go on the Hajj or a pilgrimage, most cannot afford it, some will never get the lottery. That is not anyones fault, the numbers of Muslims living outside of Saudi Arabia are just too big. So they will never see the splendour of the Grand Mosque in Riyadh, they will never see the Mosque in Medina where the Prophet himself taught. And this is where the Unreal engine version 5 becomes a game changer. 

Part one

Part one is the Islamic part. The two mosques in detail via the Unreal engine 5. You see, this becomes now no longer some video game, but a setting where you walk through a video of these places, true to perfection and when the times are there, you can hear the sermons. These sermons are already digital, they merely require plugging in. Now well over a billion will be able to see the majestic and greatness of these places and over time more Mosques could be added. The people who could never visit these places will be able to see them in more detail than ever before. Yes, you can see them on Youtube, but they are video’s of a person seeing what that person wanted to see. This is a place equally true to life, but now at any given moment you can look around 360 degrees, see the ceilings and see the place you could not visit, optionally not ever. 

Part two

Part two is the gaming side. People love games, all people do. And now a site would exist where Muslims could play, optionally play together and not be harassed all the time. The games are actually the easy part. Everyone is looking forward and create something they hope everyone will like. But when you look behind you, you will see hundreds of games created between 1985 and 1998 on Atari 800, Commodore 64, Atari ST and Commodore Amiga. Hundreds of games, many without any IP protection and yes, the graphics need upgrading, but in case of many games that is as much as is required, the rest tends to be simple as these games worked on 64Kb (512KB in the latter two cases). And that is before you start looking at adding Chess and Checkers games, board games and a whole lot more. It should be relatively easy to create 12-24 games a year. One alteration is an old game called Defender of the crown. In those days it was huge and awesome, but if you make it defender of the faith where the setting is not England, but Jerusalem, where the attacks are not a simple mouse click, but close to specific attack machines like they had in those days. Let the gamers see how hard it was in those days (see the movie Kingdom of Heaven for details). There are a few more of these alterations and you get a whole trove of games that will entice gamers from 12 to 81. And it might be possible to get twice as many games a year if you create 2-3 software houses. So many games forgotten could receive a second lease on life. After these exercises these software houses will be ready to create new and specific games for a Muslim population. 

Part three

Part three is the social media side. Not based on Facebook, but based on Google Plus or Cocoon. A closed system and it makes sense. Muslims have family, they have friends, friends from the mosque and they are not connected, some of these will be in all three. By setting these groups apart and taking out marketing we return to true social media and here others cannot harass you, if so those people get removed as this service comes at a price. There will be an option for Marketing, but. It can only offer it in certain places. It cannot splash everyones profile like Facebook does, it is the price of a free system. 

Part four

The last part is pricing. I envisioned a stage of $10 a month and $99 a year (two months free). That stage can easily get the controllers of this system 50 million subscriptions, I believe that 400 million subscriptions is possible, but initially not much higher and it would take two years to get there. I also believe that when the system has over 100 million people the price could be lowered from $10 a month to $7.50 a month or $75 a year. 

So that is why I was laughing out loud when we saw in ‘Repetition or Confirmation’ on November 13th 2022 “its Xbox Cloud Gaming program had attracted over 10 million players spread over 26 countries since opening its beta up a year prior.” My plan get me 50 million over 6 countries. My laughing out loud now makes sense, does it not? 

The plan takes on new life as a player like the Kingdom Holding Company could buy the Google Stadia from Google as they are dropping it, as long as it supports Unreal Engine 5. What starts at a nominal 5-6 billion could grow into a $40 billion system. Muslims are fed up with the harassment and American big-tech is not doing anything successful. As such I created a path towards safety. I offered it to the Kingdom of Saudi Arabia, but they were not interested. So you tell me, am I delusional or did I see what no one else is seeing? 

And there is more, Amazon has distribution centres in three of these clusters, so adding a server park there would be relatively easy and with the 5G systems faltering having satellite locations is important, it sets the bottleneck to the local cluster. All simple constructions that Google and Amazon should have been ready for and they are not. 

As such I am making this now Public Domain and you can see how the big boys (Amazon and Google) were blind for the longest time, they are all contracting their workforce and when someone laces this system the others will ALL lose market share and this player will grow into a power player. So there!

What am I losing? Well, I was hoping for a Canadian Passport, a loaded debit card (or an envelope with cash for initial expenses) and $50 million post taxation in a Canadian bank and I would be able to retire. I had hoped for a second pay cycle of 5% of the revenue for 15 years, but that is no longer realistic. And I feel happier making it public domain than giving it to an idiot like Microsoft.

Good luck and good hunting!

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January 6, 2022 · 17:48

The Community Nexus

This is not the first time I get here, but it is not a repetition either. Some things struck me and I reckon it is time for Sony, Google (Stadia) and Amazon (Luna) to wake up. To be honest, when I saw the earliest presentations by Sony I reckoned that they would be the first to take social networking to a new level, but no. I do not know whether they wanted Facebook to chip in, but after all the settings we saw pass by our screens, the setting is changing that either they start thinking things through, or they will be surpassed by others and it will cost them. Not unlike the Cocoon Network, it needs to have limitations, it needs to be advertisement free and it needs to service the gamers. Anything different might be seen as treason by these gamers and that would be disastrous. In this the idea that mimics Google Plus the most is the most appealing, yet it is not set in stone.

They need to consider a few things. Copy/Paste should be disabled, so that something stated on that cluster stays on that cluster (there will always be workarounds), but that is not the goal. You see the A-social network (Facebook) is full of flamers, trolls and shit stirrers and these networks can do without those. It needs to be clusters where gamers INVITE other gamers, and until the invitation is accepted no one has access. A person can only see other conversations in that cluster, they can copy what THEY added to other clusters, but it is cluster based. Then there are ‘commercial’ clusters. People who keep track of the game-makers like Microsoft, Ubisoft (if it still exists by them), Bethesda and so on. People want to keep track of their favourite games and game makers. People can add achievements and so on, but there needs to be a filter where we only see the achievements by a person that we also have. There should be more, but it needs to be a push station, if we include other means of social networking. It is the one flaw that is still not dealt with and no one has decent option. I reckon that Amazon has the greatest need, so that they can grow faster, but Google should not be sitting on their hands, not on this one. The visibility and growth of a console is versatility and Google dropped the ball twice already. In the first they decided not to produce games, it is not a real failing, but it is a weakness and therefor a threat. Then they let Amazon get close, in a field where they should have had a superior setting they ended up merely on par with Amazon, it still strikes me as odd. And in all this I do not care what Microsoft does, I simply do not trust them. 

And when we think about it, a console with community clusters leading to a nexus or a collection of nexuses was simply the next step and when Facebook screwed themselves over with Cambridge Analytica the others should have made a larger effort, as such Sony dropped the ball with the PS4Pro and the others are till not there, they need to because then Facebook launches Meta all over the place it will be too late for the other players to start and sitting on ones hands in a $200,000,000,000 market is folly even in the most conservative setting. In this Amazon clearly has advantages, but we should not rule out Sony. They need to do something and so far there is no indication that they are getting ready, making their advantage shrink, not by too much, yet any lagging lead is a win for the number 2 through number 5 consoles. That has always been the case and now will be no different.

That station is on the roll, and I reckon that the lack of that choice will hurt the players not ready in 2024. And when we see the carefully phrased denials, as well as the cautiously stated ‘We are working on it’ will be seen by gamers as a negative side in all this, do not take my word, merely watch how the gamers will ask in flammable ways why they were ignored (yet again). I cannot stress this enough. It is time for the consoles and streaming systems to consider what gamers need and where gamers would like to be. In this Twitter and Facebook might be nice, but the people are more and more weary of both of them and that is not a good place to set your console.

We all want to talk about our games and our achievements, but so far the people trying to flame what we do is running into the thousands, and that is causing a larger stage of doubt with gamers. Giving them a safe space is becoming increasingly essential. I see all over Facebook pages where a 17 year old proudly brags what he got done in FIFA and I see dozen hammer that person seconds later. Wouldn’t it be great if that person had a cluster with school and gaming friends and that person could share it just to them? That is the station for an invitation clusters only, and that need is fast and vastly growing, so why Sony never picked up that ball is a little beyond me. The streamers will not have that luxury, that much is clear to me.

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December 19, 2021 · 13:25

See for creativity

It makes sense, it really does and it all started this morning when I was confronted with an article (at https://www.cbc.ca/radio/spark/search-engines-try-to-rival-google-by-offering-fewer-ads-more-privacy-1.6286925), the CBC is giving you all ‘Search engines try to rival Google by offering fewer ads, more privacy’, yes that is one approach, but that is the iterative approach, it comes from ‘What else can we do with this?’ And that leads nowhere, it will not lead to true innovation. True innovation is different, it goes where no one has gone before. To give you 5 examples lets take you on a little trip this morning.

F is for Facebook
Yes, there is Facebook muddying right along, having a new setting soon enough coming from Mark the Meta man Zuckerberg, it is a natural station forward and as others are all about dangers and all about warnings, the story behind them is fear, they never saw that this was coming (which is fair enough) and they are afraid to miss out twice in the digital environment. I for one saw the massive potential that TRUE Social Media could have. There is Cocoon (at https://techcrunch.com/2019/11/26/cocoons-social-app-for-close-friends-gets-vc-backing-to-chase-paths-dream/) which refers to a private social media, for your friends and family. They can take it a whole level further, but it seems that the people at Amazon (Luna) and Google (Stadia) are just not catching on. But now I do see wannabe’s making a chat and message version of that. Fair enough, yet the stage could grow further, will the see it?  I cannot tell and I actually do not care. It is up to them, but the stage of ‘There is more’ is missed by too many. Whether it is from a ‘How do I get rich fast?’ delimitation, whether they cannot see it, I do not care, not my battle, but options are missed all over the place.

A is for Apple
There is not too much that we can say on Apple. I can see a novel iteration that they are missing (Not the same as true innovation) but it is out there and it is larger than anyone thinks. I wrote about it almost a year ago and I will push the image below, perhaps someone will catch on, perhaps they will not. 

A station where an Apple/Nintendo partnership might appeal to both, but Apple does have what it takes to go it alone, in all this the setting is not what more is there, it becomes (to some degree) where else can we take this and there is a much larger station that is missed, because the wrong people are in charge. It reminds me of a thought I had for the longest time. You see Steve Jobs was clever, was bright yet was not the greatest innovative thinker, Steve Wozniak was but Steve Jobs (unlike some overpriced CEO’s) did recognise true innovation and that brought Apple where it is now. Still there is more that Apple can do, will it? I do not know.

A is for Amazon
Amazon is perhaps the largest power player with growth potential. I saw a potential to grown the Amazon Luna by 50,000,000 consoles (a conservative cautious number), I saw the potential of them becoming a 5G powerhouse. They have the potential to equal if not surpass Apple not merely because they started as an online book shop. They are set in a station where they could become the one powerhouse in Neom City (Saudi Arabia). Amazon has the ability to grow a lot more because they have an interesting balance of Manufacturing, retail and services. Microsoft wanted to focus and get rich fast, they there for hired people who were clueless on several matters. They lost the console world (from Sony and Nintendo) and optionally Amazon Luna if I have my way. To be honest, I fantasise on handing Phil Spencer (who is not to blame) a wooden spoon with engraved (in gold no less) Microsoft 2023. The year that Microsoft ended DEAD LAST in the console world. Their people will spin that, but consider the strongest, most powerful console in the world is behind Sony (PS5), Nintendo (Switch) already and when surpassed by Amazon (Luna), perhaps the people at Microsoft will start thinking instead of boasting Azure (blue) and their hardware when they were for the longest time clueless and there needs to be a penalty for that. Buying Bethesda for $8,500,000,000 might dull the pain and leave the people with the imagination that some good comes from it, yet the station of loss will increase and increase and If I have my way (and fantasy) Phil Spencer gets a wooden spoon in 2023 showing the board of directors at Microsoft that Amazon beat them there too. And that is before the people realise that the decision makers at plenty of places merely had a BS (not BU) presentation and that is when they realise that some made a bet on the wrong horse so whilst Amazon takes the lead, Microsoft becomes a ‘Horse no show’.

N is for Netflix
Netflix is the hardest case, they started being first, being true innovation, but over time they resorted to invest heavily in more and more scripts. Yet is that enough? Will that take the cake? It is hard to tell, you see we can all make claims, yet Netflix gave the people Love Hard (Nina Dobrev and Jimmy O. Yang) a hilarious approach to a Christmas movie and to be honest, it has been a while since I had that much fun watching a movie, then they also took the cake with Red Notice (Dwayne Johnson, Gal Gadot and Ryan Reynolds) a funny movie that is filled with fight scenes and clever situations. To be honest watching a youthful 98 pound young lady (Gal Gadot) slapping Deadpool and the Rock silly will never go out of style and that is merely the tip of an iceberg of fun and excitement. With these two titles alone Netflix rules 2021. I am not judging of making claims against Apple+, Disney+ or Amazon Prime. It is how things go at times. But more is needed and there we see that the Netflix IP division needs to diversify. I for one saw that a place like Netflix could be a great place for the comic books of François Craenhals (de Koene Ridder). 

The intro from Comic books is one thing, yet the transfer as they get to the second book (Les Loups de Rougecogne) the stage could be set for a new legendary franchise. 

I read these comics when I was young, but these comic books can be read at almost every age and the larger stage is there where plenty could be spend on the production and not all on IP to get forward. The comic books have almost everything any successful series need to have and there is more out there. Will Netflix take a leap into the untrodden places? I cannot tell, I do not work there, but there is potential.

G is for Google
There is not a lot of criticism on Google, they have pushed innovation again and again and they are the party to show others how good it can get when you are the innovative player. They are also the one innovative player that a power player like Huawei fears. I reckon that Huawei has the one essential directive stamped in their minds. ‘Get there before Google’, and they are happy that American politicians are so stupid, those politicians are doing the work of delaying the stage of Google again and again, so there is every chance that Huawei will get to a few stages (not all stages) before Google gets there. Can they do more? That is hard to say, Google is too big, too many parties playing and there are larger settings. I believe that not developing software on the Google Stadia (by Google) is not the greatest idea. Relying on Ubisoft will bite and that is where Amazon has the inside track, but there is more in play, so my thoughts make sense but could be wrong for Google. Consoles is not where their strength is and the idea that is in the Apple part could equally apply to Google, but not as wide as Apple can hand it. And all this relies on a free hand to play, all whilst these players are committed to moves, moves that also needs to take Microsoft, IBM and Oracle into consideration. There is no way that me ( or most people) are in the know on all those elements and there is a stage that states that Google is too big. I said it but I do not totally believe it, I believe that Google is too widespread. Apple is too much hardware, Google is too many services and Amazon has seemingly a much better balance, making growth easier (for now). And in this Google needs to consider where Apple and Amazon are going so they can avoid some tug of war in the field that many occupy. It is a rather nasty stage and there is no clear answer.

So here is my view on the FAANG group and my response to the article that gives us “He bills Neeva as an ad-free, private search engine. Results won’t include advertisements, and the company says any information it does collect from users isn’t shared with third parties.” This is fair enough, but that is not the stage, the stage is: ‘What does the consumer need?’ The larger stage that too many avoid because it leads to elements that these players do not want to entertain at present. So you can either make claims that they (might) need it, or you can sail unsailed waters offering something entirely new that was never considered and the consumer suddenly realised that he or she never considered needing that (which I did a few times) and that is where TRUE innovation starts, the stage where a person states ‘That is so logical’ a stage that Microsoft had with releasing Windows 95, but it was forgotten soon thereafter. The idea is not to be complex, but to be simple and let the ship steer its course from there, and when it sails in the right direction without you interfering all the time, at that point you own the IP of an innovate game-changer.

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September 30, 2021 · 01:26

And so it begins

We all have sides, and we all have sides we tend to look less at. There is no exclusion, no even me. I try to always take the bigger picture in view, but at times I too fail to do that and today might be such a time. So if you have objections, you might be right. It all started a little over an hour ago when I took notice of ‘CNN denies Australians access to its Facebook pages, cites defamation risk’ (at https://www.reuters.com/technology/cnn-quits-facebook-australia-citing-defamation-risk-2021-09-29/), on one side I am in a state of ‘Who the fuck cares?’, on the other side I am wondering why someone would take the stage to this degree? You see, we take notice of “after a court ruled that publishers can be liable for defamation in public comment sections and the social media firm refused to help it disable comments in the country”, so what happens when the public comments commence in http://www.cnn.com? The newsagent does have a website and lets face it, social media is not a place for news, it is a place for flames to bolster engagement, as such the part of “the social media firm refused to help it disable comments in the country” makes perfect sense. News leads to flames, flames leads to engagement and engagement leads to additional advertisement revenue which is the bread and butter of Facebook. I for one do not consider Facebook any kind of place for news, and if there is any, it is not place to comment there, I have a blog that does that and if there is a real reason to directly offer issues, they have an editorial and they have an email address (which tends to lead to the circular archive system). Flames are not now and mostly not ever useful, it only propagates the limelight of ones own ego.

So as we take notice of “defamation lawyers accusing Australia of not keeping up with technological change and noting the contrast with the United States and Britain where laws largely protect publishers from any fallout from comments posted online”, my issue here is that the posters of comments are also absent of accountability and there is a problem there. With “Australia is currently reviewing its defamation laws but in the meantime, other global news organisations, especially those that feel they can easily live without an Australian Facebook audience” we do see a truth, there is no need for ANY newsagent to be on Facebook, but that stifles the revenue of Facebook, does it not? And it is true, the world does not need the 25,000,000 people in Australia. Facebook has close to 3,000,000,000 members (read; near active accounts), so 25 million are not much of a dent, but it is a beginning. There is an upside for all newspapers to move away from Facebook, there is a downside as well. You see one place to flame all is a setting that rarely ever will lead to anything positive, but the newsagents all tend to think that it leads to revenue and for a few at times it might but there is a reason why I check WWW.BBC.CO.UK, theguardian.com, www.ft.com, www.reuters.com, www.aljazeera.com on a nearly daily basis and there are a few more (ABC, SBS, Arab News), you see the papers are still in levels of problems, the papers have to deal with bias, political siding, stakeholders and a few more and as I see the same article on a few sites I get a better view of the issue (that is when they do not directly copy and paste from Reuters). But I digress, it is about CNN and here we see that Reuters have two more gems to offer. The first is “We are disappointed that Facebook, once again, has failed to ensure its platform is a place for credible journalism and productive dialogue around current events among its users,” this from my point of view two issues, one is that Facebook is not a place for credible journalism, no matter how you slice it. Too many are in a stage to get traction and visitor revenue through flaming and through the incitement of flaming. And the second part is ‘productive dialogue’, there is no way in my mind that ANYTHING on Facebook will lead to that unless it is a closed circle of personal friends and family. The second gem is “defamation lawyers accusing Australia of not keeping up with technological change and noting the contrast with the United States and Britain”. It is a gem because it raises a few issues. It is not about technological change, it is about accountability. And we see close to nothing on that front from either the USA or the UK for that matter. There is also a larger stage that adhering to this on a much larger stage is a problem. Even though I will oppose the news mummy (Rupert Murdoch) on nearly every front, because I believe that he lost the plot on news and he is too much about flames and revenue (which is not entirely wrong for him). In this, the danger of flames depending issues and people, the danger becomes the house catches fire and that is not a good thing (newspapers burn really well). 

Until there is a real stage where the people on social media get hauled towards accountability this stage will not change and Facebook does not want change. The newspapers are close to zero in their consideration. It is about engagement to sell advertisement and so far Facebook has the upper hand. This is not meant good or bad, it is their business model and it works for them, yet over the years we see media look at places like Facebook and they all wonder if they can tap into this, First Google search, now Facebook and soon they will move beyond Twitter. Where next? Who can tell. Yet the Murdochs and Murdoch wannabe’s will continue because their newspapers are founded on the need to entice the people to flame, they have been at it for a long time in many places. So when Australia held Facebook liable Facebook closed the tap and they are entitled doing so. As such it is not “Facebook, once again, has failed to ensure its platform is a place for credible journalism and productive dialogue”, it is “Posters need to be held accountable for what they post, including posters of comments” and the law in many many nations are not ready or prepared to do that. Too many places rely on flames of all kinds. It is time to recognise that part of the equation.

In this consider a UK setting. In the first we see a statement (wiki) “The Daily Mirror, founded in 1903, is a British national daily tabloid-sized newspaper that is considered to be engaged in tabloid-style journalism”, here we see two parts ‘newspaper’, as well as ‘engaged in tabloid-style journalism’. Yet in another source we see “largely sensationalist journalism (usually dramatised and sometimes unverifiable or even blatantly false)” and it is a stage we see far too often. So in addition we have an image.

With the text “Big Brother’s Grace and Mikey expecting fourth child and say people think they are mad”, so it is a story about people, a woman who willingly received a penis into her vagina with a long term gift (36 weeks later). Now, I am happy for her, but is it news? This is not royalty, or people with global impact. And this is on the FRONT PAGE of the Daily Mirror (website), this is news? And here the problem starts, we agree that CNN is real news but the ledge that separates them from a place like the Daily Mirror is too small, moreover on places like Facebook too many people cannot tell the difference. In all this the one element (not) overlooked is the need for (actual) Newspapers to find ways to grow revenue, I do not oppose that, the problem is that other ways need to be found and in This they will find a better venue talking to places like Google then Facebook and that is before we see a new social media side in Amazon, because that option is mere inches away. 

When the people start realising that Facebook lost the edge is had, when they realise that true social media comes from places like https://cocoon.com Facebook will get hit after hit and there the people will be able to set a stage for what some spokespeople call ‘productive dialogue’, Google might have shut down its plus side, but it opens the realm for Amazon 

So it begins and it did not start in Australia, it did not start in censorship it started with the realisation that there is nothing to be gotten from flaming, there almost never was and that realisation will cause the loss of revenue in plenty of places.

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July 16, 2021 · 21:58

What one reads

We all have that what one reads can be the opportunity for the other. I wrote about this in the past. On June 4th in ‘The left corner’ (at https://lawlordtobe.com/2021/06/04/the-left-corner/). Today, Reuters gives us ‘Facebook says Iranian hackers used site in spying on U.S. military personnel’ (at https://reut.rs/3rbz5Uf), and yes that is the direct result from Digital Direct Marketing. They all get to have a bite, so when I see “Facebook said on Thursday it had taken down about 200 accounts run by a group of hackers in Iran as part of a cyber-spying operation that targeted mostly U.S. military personnel and people working at defence and aerospace companies” I am not that surprised, I am just giggling that it took them that long. On the other hand there is a chance it took Facebook this long to wake up, either way is possible. Yet that also gives the opportunity for Cocoon to grow their marketshare, by a lot. Consider that one in the cocoon pays the $40 a year, no matter what the size, no matter what the trade. And in all this time no one in the Defence department (not even the DARPA boffins) made clear consideration to adapt Cocoon for military messaging. A stage that was out in the open when Google created Google+ in 2011. Yup the uniform people did seemingly not catch on. So when we see optional a whole range of security issues, is it that much of a stretch to set the IP of Cocoon to a much larger base (it will piss off Facebook, but who cares). A stage that is international is governmental and as we see it, there is an almost boundless level of custodians and customers and they all need privacy. So, as we see the setting of the digital sun on some, we can hide behind “Facebook said the hackers mostly targeted people in the United States, as well as some in the United Kingdom and Europe, in a campaign running since mid-2020”, whilst hiding behind the spoof “its head of cyber espionage Mike Dvilyanski said it was notifying the “fewer than 200 individuals” who were targeted”, yet this is Iran (and others), do you really think that they are merely hitting 200 people? Even at 1-3 per day it implies that in 2021 alone 197-594 would have been targeted, as well as their family members to find leverage. And all that time there was an alternative. 

And let’s be clear, this is not on Facebook, they did what their solution intended to do, Iran merely saw more and it is time to change that, Cocoon came at the right time and they have the inside track to a lot more. 

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July 8, 2021 · 22:42

The Wheel (reinvented)

I happened to stumble upon 9 to 5 Google, with all kind of non-Google news. The article (at https://9to5google.com/2021/06/25/bandwidth-xbox-game-pass-and-amazon-luna-announce-july-2021-game-additions/)

We see titles like:

Banjo-Kazooie: Nuts & Bolts
Tom Clancy’s Splinter Cell Conviction
Saints Row The Third: Remastered

Some of them are really great, but I am missing something, a new dawn, an actual new dawn, a setting we have never seen before. I am a little bit surprised, none of them have anything really new. I am not talking about new games, new titles, new originals. I am talking about a new stage of gaming, cloud gaming made it possible, so what is stopping them? I even dropped a few ideas in previous articles (go look for them). Cloud gaming allows for a new stage, so why do we see the same stage props that we saw on PS2, PS3, PS4, Xbox, Xbox360, N64, Wii even Nintendo Switch. Cloud gaming allows for a different station a larger setting with optionally a private set social media option, none of them are going there, they all seem to be much more relaxed in reinventing the wheel. None of them show us a station that is actually new. Perhaps it is still to come, but it is day 1 where you show that you are not the sheep or it’s herder, you are new, you are unique. So why do they not see that option? I am pondering it, I actually do not know. But to see some level of herd mentality is a little disappointing. Will it be up to Netflix to teach them that? 

The Amazon Luna has a refreshing amount of new games, yet there is an overwhelming presence of Ubisoft, not that this is bad. There are plenty of titles I never saw before and that is good, but so far cloud gaming shows more of the same, nothing refreshingly new and that is a disappointment. And with Luna starting at $6 a month and Ubisoft+ at $15 a month Amazon will soon need to reconsider what they have (without Ubisoft) and see how they are different from Google, Microsoft and Netflix. Being different is at times scary and it does have its own unique set of challenges. Yet we have seen how exclusive games make a console, Xbox proved it, Xbox360 continued it, Xbox One wasted it. Playstation 1 through 5 have shown that exclusive games make the difference and Nintendo did this as well. Now consider that cloud gaming is more than a console, it offers a few unique settings that others cannot offer, the cloud gives the makers a unique advantage, so why was this not drilled on? Why was that source not tempered into a powerhouse? 

Cocoon (at https://cocoon.com) shows a ‘new’ kind of social media, not unlike what Google Plus offered. It seems that none of them adjusted those two ideas in a stage where the gamer can talk to friends, can optionally open up to talk to fellow gamers of a game. All options were there and it seems no one took that. No one took the idea that games can have a larger impact on more settings and it seems to me that these makers are all about others doing the work and no innovation comes forward. Achievements can be traced back to 1982 (Activision) and we have seen the evolution on systems, yet as far as I can tell no one in cloud gaming land had the idea to evolve that into something more. It was the Xbox360 that had the last evolution, it was Ubisoft that reinvented the badges and none of them took it to the next step, so why would anyone consider cloud gaming when we see: “Cloud gaming enables you to play games on devices you already own, without the need to purchase a gaming console or gaming PC” yet if we already have a gaming solution, why go there unless it offers more and in this I do not mean the same games and more games. Cloud gaming needs more and so fr I see none of this happen, I left the ideas months ago and so far none seem to be clued in on what others seemingly throw at their feet. At best we are most likely to get a ‘we are looking in that direction’, which is like marketing telling Jaguar that they are waiting for more customers, it is innovation that drives a system to customers, when innovation is absent the customer merely looks form a distance and considers ‘I can already do that’. It is innovation that drives the games, the hardware, the technology and from there the customers flock. Yes there is an equal chance that they distance themselves, but the true innovator can see the chances that are out there. So what is keeping them?

Consider that we see Ubisoft+ at $15 a month, yet on consoles Amazon (the dot com version) offers the Division for $10, The Division 2 for $13, for Honor $12, the Crew $15, Black Flag $11, and in this case the subscription only pays if you pay more than one new game every month, so how long until the mediocrity of Ubisoft games (and its glitches) gets to you? Yes, it seems interesting when you consider the latest games, but still, you break even in month two, after that the cost continues and any delay will set you off, that is the setting we all ignore and their marketing hopes we ignore it. And when we take notice of Android Central and with “Ubisoft is dedicated to cloud gaming, specifically Stadia and Amazon Luna, and that was reflected in numerous announcements”, so what happens when they service the consoles, PC’s, Stadia, Luna and xCloud? What happens when patch after patch is required? How happy will you then be? This is not on Ubisoft, this is the cost of doing business and I expected that Stadia and Luna were ready, yet all I read is that there is a ‘more of the same’ approach and games alone will not get you there. Luna has a fair amount of titles that I see nowhere else and as such they have an advantage, but none of them took the environment to the next level and that is a bit of a disappointment, and there were options. There were ideas that I (others too) threw out there for them to pick up and they did none of that. Perhaps it is not the mission statement (which already cost one firm billions), perhaps it was not their technology, which shows us that they were optionally not ready and there was no brainstorm on what else is possible and that is the foundation of ANY game. 1984 gave us (unknown to George Orwell) Elite, Ultima, Archon, Spy hunter, and Lode Runner. Some of these games still have a following today, some of these games reinvented themselves (Elite Dangerous is the most visible one). They all set a new standard, the hardware evolved and now we see the makers of that hardware show us that they can do it using our PC, MAC, Console. But they had the option to give more and they seemingly neglected that.

New hardware that brands ‘itself’, yet they ignore the path of awareness. When we look at awareness, perception, and cognition we see mere words, but any market researcher will look deeper and the makers of cloud gaming seemingly learned nothing, not even from their marketing department. Perception without awareness, cognition without perception and awareness with no lead towards cognition. Three elements that they do not connect but that is the larger mistake, one leads to the other. It is almost a Pokemon setting water beats fire, grass beats water and fire beats grass, yet what do we get when we reverse that? No one looked at that part and in the Pokemon setting it does not really work, yet in consoles we see what lacked (even though there was a hidden hint with Sony) they never pushed through, now cloud gaming has the opportunity to make it all a reality and it seems that they are not doing that. Perhaps Netflix will and make a clean sweep, or perhaps Nintendo will. We cannot tell, but the one that does will have a massive advantage, a place where others seemingly dreaded to go, and now that setting changes the game completely. Yes number one and two will remain the positions for Sony and Nintendo, but the number three (most likely Amazon Luna) is not secure, so the one who innovates the cloud the most will head for position three with the option to gain and optionally overtake position 2. Will that happen? I cannot tell, because Nintendo has been innovative and it has a massive advantage, even before their second version is out. Yet personally I feel that one thing is clear. More of the same will not hack it, not in this economy of people trying to pay their bills, unless there is a massive upside the consoles will remain the largest players in game land. That part is almost certain. There is a clear space for cloud gaming, but not in the ‘more of the same setting’ not for 1-2 years to come. 

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June 4, 2021 · 22:33

The left corner

Yup, we have all heard it on TV, in movies. In the left corner weighing ……. Yada, yada, yada. The beginning of a match. You heard it, but did you realise it? It hit me today, I was thinking back to the good old days (Google Plus), it had a side others ignored and they are still ignoring it. I joined Facebook in 2004, or was it 2003? The setting was that I was travelling the globe, most of the direct family (when they were still alive) had a travelling bug. As such Facebook was part of a solution, yet it turned out that Google Plus was a much better fit. Reality shows that I have 2 best friends, I have a number of ‘sort of friends’ and I have relatives. Apart from the relative members I would happily shoot with an M-24, I did try to stay in touch with those I had no need to shoot and then time caught up with them and they died. 

Family solution

Time is the eternal equaliser and it will claim me too at some point (once). Yet today I considered how the need for greed of Facebook is leaving an untapped side to social media. They were all about boasting that everyone wants to know everything (better for advertisement), yet the foundation of Google plus was that you decided to give to certain circles, and family is its own circle. Facebook forgot about that part and the others that followed Facebook is overlooking that too (as far as I can tell). You see, the world is not interested in the desk you bought (unless it comes with a naked lady) and then they are merely interested in how visible the nudity of the lady is. But family members are different, they are interested in your new desk, your new quilt cover, especially when there is more than an hour of travel time involved. Some are a lot further away and they want to see the birthday pics of your little one, the rest of the world has no business to see those. So why did social media evolve into an advertisement space where we see all no matter how trivial, or how convoluted the message? 

And as far as I could tell there was no one, at least that was the case, former Facebook employees caught on and created Cocoon. It is not free, it will cost you $39.99 USD per year, yet as they say (at cocoon.com) “Thirty days after you create a Cocoon, one person in the group will need to sponsor it on everyone’s behalf to keep it going. You don’t need to decide upfront whether to pay for Cocoon, only after you reach the end of your trial period. A Cocoon costs $5.99 USD per month or $39.99 USD per year for the entire group”, so one family member pays the amount of slightly less than $40 a year to keep it going and only ONE member needs to pay. That is a very different story and it is one that could take off. So as we get “The app itself does not cost money to download. Pricing is per Cocoon, not per person, and you can be in as many Cocoons as you would like”, it is actually brilliant, to get back to the true foundations of social media, of true socialising and I am amazed that others had not caught on here. Consider a family with nieces, nephews and other riffraff (read: family members) and one price per family. I am decently amazed that they have not cornered that industry yet, because as I see it that setup could grow far and fast over the next three years. As Google lost its Plus side, Cocoon might be all that remains for a lot of people who are sick of the 17 advertisements an hour and the nobodies who have something not so nice to say about your niece’s new dress or your nephew’s new bike. Yes we all make fun of family, yet that is the right of a family member, to say to auntie bertha that her hat went out of fashion when Black and White TV’s did. 

I am equally aware that Cocoon is not advertising, which is debatable as a choice, because there are globally millions who have had enough of Facebook in some regard. I am not totally against Facebook, it has its space and its function when it is about schools, friends that are not family members. And with Google Plus out of the equation Cocoon has a much larger stage to play on. And as they end their sales pitch with “You can be in as many Cocoons as you’d like, but they’ll remain separate from each other and you can navigate between them using the Cocoon switcher. Your nickname, picture, and colour are distinct in each, and contents from one Cocoon can’t be shared or forwarded into another.” We can clearly see that they are on the right track, they are heading into a direction where Social media should have headed in to a much larger degree than it has been doing. If there is one downside it will be the case that I can have it on my iPad, but not on a MacBook. At times I prefer to do my socialising on something with a decent keyboard, I am just wired that way, but that is me, some will find the iPad, android phone and/or iPhone sufficient. I also believe there are a few flaws in the initial stage, but that might be me (I don’t think so though), as such it is a great setting and it does have a real future on a stage where people are being drowned on advertisement and personalised information mining. Yet cocoon is new and fresh, just like the 1985 movie which was all about family as well. 

When you have a family that you do not want to shoot at a moment’s notice, Cocoon is a bright choice in a field where most choices are smitten with some level of darkness.

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