A question I have been pondering. It started a week or so as the Swift hatred entered my Twitter account. I have no idea why there was so much hatred. She is gorgeous, she is a singer and from one photo I saw she has the muscle tone of an olympic athlete. So, what is not to like or love about that youthful young sprout? But this is about sports and for this we need to go back to early 2003. I got my Xbox with a new mobile subscription. I wasn’t looking for it, I had my PS2 and I was happy. I had nothing against the Xbox, gaming is gaming. And on a nice summer 5 friends and me making a team of 6 decided to have a little American Football match. With the EA game that as possible, so on Saturday we started the elimination game each a 15 minute game (I believe) and I ended up 4th. I lost the last game against the Steelers and the steelers went to the podium to get 3rd. The final that was to be played Sunday (we were all tired) was set to noon (a Gary Cooper reason). And the final match a two times 30 minutes game was set between packers and raiders and the raiders won. It was perhaps one of the nicest weekends that year. There were snacks, there were suds, there was cake in-between and we were all having a great time. Even now 20 years later I still remember that weekend. Gaming and sports. I was playing the 49ers for the most nerdy, dorky reasons of all. I saw one of their cheerleader calendars that year and San Francisco seemed like a cool city.

Does there need to be another reason? I like my hockey, my NHL games. So as the 49ers are due towards the Super Bowl these thoughts came flooding back to me.
And as I was looking at the news I see how Taylor Swift could make the flight back from Japan with the words ‘You need to calm down: Taylor Swift can fly from Tokyo to Super Bowl in time, says Japan embassy’ (source: The Guardian) is the world mad? First if she can’t make it, she can watch it on TV. She has a jet with TV. She is a multi billion dollar business woman and she has her brand, just like Travis Kelce has his job and his job is on the line that day. He might not be the quarterback, but this is the game of a lifetime and he is just as important as the other players. This is one match when being a team matters. Prima Donna’s never make it to the finish line. They need their team and this is the grand slam of finals in sports.
I doubt I’ll see it, I am not a football fan and I am not sure if it makes the Australian TV. I will keep an eye on the Google Scores. And it all matters, as I see “Big name advertisers from Netflix to Google paid as much as $7 million for a 30-second spot during the game, seeking to capture the attention of the roughly 100 million viewers who tune in each year.” Everyone wants to cash in, everyone wants to see part of that 100,000,000 audience. I get it, but it is about the sports (and perhaps the halftime show)
But what does it mean to you? You see EA has its franchise, but when did they go out to make it about a friends sphere? Not what THEY believe it to be, but what you believe it to be. You see, I never got to safe that game (and now It doesn’t matter as I do not have an Xbox), but the option to set that match in PDF, or perhaps the game created a social media page. When was that done? We underestimate the connection of sports and play and the franchise holders underestimate it even more. In a global view it matters to people in Pakistan and India to keep scores of their achievements in cricket and I reckon in other games too.

Saudi Arabia and the UAE are not far behind them. These 4 make up for a 2 billion population, not all are into sports, but it ends up being a lot more than the population of America. These franchise holders have been catering to the wrong cluster as far as I can tell. Now that sports are going to be a much larger presentation all over the Middle East these people need to consider changing gears and they need to do this before their next games come out. Whomever does it will have options to really become a larger player in sports. But it all reflects back to ‘What do sports mean to you?’ It is not the easiest question. Even kids misalign their views because of what they feel of any sport. But ask any Pakistani Kid and for the most their will answer that Cricket is their life. And Cricket (on PS5) heard that call. Yet we also get The user score for NHL 24 on Metacritic has the game received as “generally unfavourable”. Not a good thing. And it gets worse for them. The Middle East has no representation as far as I can tell and in the upcoming years it will matter. It might not be NHL, the Emirates Ice Hockey League (EHL) is starting to get noticed and that implies fans and youthful players. I believe that gaming can head it off giving the young players something to care for. And in all this sport is caring and caring is sports. You might think I am wrong and that is fine, but consider the numbers. How many people play the Cricket game per nation? I never found these statistics and now they matter. You see there is a shift and it is turning towards the Middle East. Not for American Football and not for the Super Bowl, but this even shows how much sports have been in decline in the west. Soccer players will disagree and I hand that to them, it is all about Europe there. Yet there is a shift there too. We are catering to the wrong crowds and these franchises better wake up soon because that is how rifts start. That is optionally how new and better franchises are created. By the way, in 2003 I could set my entire game towards a SF49 interface. Later it was dropped. Why? Consider the thought behind that change and wonder how there is not a shift amongst gamers. The NHL games never gave me that option, other then my home stadium and a collection of players and outfits. But the interface was generic. Why not appeal to their fans? Why can’t actual scores not be added to the game tweaking statistics? All ideas that have been floating around for at least a decade, but we aren’t seeing any of it in the NFL, NHL or NBA games. Why is that? What are games to you and what are game to them? When you consider that these franchises are merely interested in money, where does that leave you? I let you ponder that and you all as you enter the last week before the Super Bowl. Sports are more than one game, but this is their moment, their aim for the throne of footballs. We can merely sit by and watch it on TV (or if you are rich and lucky) watch it in person.
So have fun and watch out for that wicket this day.



