Category Archives: IT

Chicks for free

Yup, that is the name of the game, how to get your chicks for free. You can go towards the end seeing what you can pick up from the free handing from the tray that serves the drinks and babes, but the song is not that simple, you see The Dire Strait sang: “Get your money for nothin’ get your chicks for free“. The song refers to doing things for fun, when it is fun, at times it feels like you are not working at all.

In my view the expression has evolved. As I see it, ‘money for nothing‘ is more and more about value for money. Deals that are too good to pass up. Here we now get to the issue at hand. We look at players like Apple (with their iPhone), Google (with their Nexus) and several other players like Nokia, Microsoft, Samsung, LG and a few others, yet the one player many ignored, namely Huawei did what others would not in their iterative field of exploitation. They decided to give the people value for money, not some half-baked offer, but the power offer that the models P7 and Mate7 are bringing. The P7 priced at almost 50% of the old models of most is more than a contender, in addition, the Mate7 offers a massively stronger device than the new models from Samsung, Apple, LG or Nokia can offer, hundreds of dollars cheaper. So now we get to the BBC article (at http://www.bbc.com/news/business-32126628). So the quote “The world’s second biggest telecoms equipment maker said its net profit was 27.9bn yuan ($4.5bn; £3bn), up from 21bn yuan in 2013” is not all about mobile phones, but Huawei is now quickly showing to be the number one choice for consumers and students (consumers, usually lacking in funds) alike. It seems to me that even though there is a decent group with funds that is all about value for money and that group has been ignored by the providers at large, which means that Huawei is now sweeping the nations on a global level. There are two parts in the story, which become a concern.

The first one is “Huawei’s growth comes despite it facing challenges in several major economies. In the US, it was branded a national security threat by legislators, because of its alleged close ties with the Chinese government“. There is no clarity on how precise this quote is (the next one will touch on this). So, if the statement is true, how about OOCL (containers) and Evergreen (Taiwan containers). Are they a security threat? I think it goes further, as some players were sitting on their hands, Huawei has been growing the business globally, now they are ready to get into bed with ‘facilitators’ in a very wide area of business. If we look at the Huawei Tecal servers we see a device that goes beyond simple needs. Its citrix compatibility gives a first view that soon Huawei will be the number one choice for new SaaS solutions, mobile providers of consultancy but from a cloud environment, meaning that these new engineers will be global. They are not ready for the next part yet, the issue is not just the data; it is about the transit mode of data for Huawei. They are now one step away from nibbling at the feet of Cisco. Cisco is comfortable for now, but that could soon change. You see, in 2012 Huawei was not ready for any of it, but they remained quiet for 2 years whilst their consumer market grew, now within a year, if their router solutions are decently shielded, they can move forward.

Now we get the second quote: “Meanwhile, it has been banned from being involved in broadband projects in Australia over espionage fears“. Really? So American solutions are not any kind of espionage fear? I am not judging, it seems to me that either our personal data goes to America or China. The article does not seem to elaborate on this part. This we see in the final quote of the article: “However, the company said it was well positioned to capture business opportunities with heavy investment in innovative areas such as cloud computing and fifth generation (5G) mobile technology“. Personally, I do not think that 5G is anywhere near an option for providers of mobile networking at present in any affordable kind of way, but the cloud is another matter. Whatever next part will be used to get business growing and moving forward will require the cloud. Yet, as I saw it for the last two years, security is just not good enough, not from any provider. That part can be seen in this place: http://2015itss.ucdavis.edu/event/the-weak-link-in-cloud-security-2/, here we see the following: “This session will illustrate and demonstrate that the very collaborative nature of SaaS (Software as a Service), such as Box or Google Apps, may also be their weakness. When organizations adopt cloud applications, users must take care to ensure that the organization’s sensitive cloud data does not end up in the wrong hands“. This is at the core of one of several issues. SaaS is only one part. The adoption and implementation is at the centre of a cloud that could be the fog that keeps us all blind as we lose data towards whatever provider of consultancy requirements were miscommunicated too. What a weak data web we weave for ourselves!

This event in June 2015 shows several more issues that we all in business need to consider as we are at times decently in the dark of that what must happen and that what needed to be done. The reality is that Huawei is not even a factor here, this all becomes an issue in any implementation. So why is there no clearer broadband issue? Is there truly a Chinese espionage fear, or are some players too dependent on whatever solution SaaS offers and in this stride, data leakage will be an issue from day one, whether the owner of the solution is Chinese or other. What is without a doubt is that Huawei is making massive strides, they are doing it in places where they were not a consideration 6 months ago! So what is wrong with the picture I am showing you?

I am not showing you any picture, but I am implying that the other big players (all American) are currently losing out on business, on revenue and on profit.

I wonder how the Dow will take it!

 

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The hidden trap

There is a situation I got confronted with today. The reasoning is pretty simple. I am adjusting the website for a veteran society and I wanted to get it all done in a simple but secure way. So, as I am with Google, I wanted to get a few pieces of info, but they did not had any clear info initially. This is not bad thing, I placed a question and I moved on to other sources. One of the sources I got introduced to was http://www.top10bestwebsitebuilders.com/, it was an easy search and guess what, a top 10, so this should be easy.

So what did I do, I went for number one and took a quick look at what they had to offer. It had a rating of 9.8, so this would be easy. Now the fun truly begins!

  1. Click here to start
  2. I entered the name and then….

Well, the page I saw had the added ‘Introductory Price $1.95/mo*‘, so I checked the ‘*’ below and now we get “* Customers on a monthly billing cycle are billed every four weeks.  The above pricing is promotional pricing which only applies to the first billing cycle.  After the promotional period, standard billing rates will apply“.

Now we get to see the full price (in the small print page approach, which is set at “The current rate for the Services is $22.95 per billing cycle (every four weeks)” and for the ‘Free’ domain name we see “For reference, the current renewal price for a one (1) year .com domain name registration is $37.00“. Now even if the pricing was fair, why not put it all in a neat little table, why did it have to be hidden in some legal text approach? The fact that the Services Agreement window is named ‘Web.com Legal‘ only adds to it all. The information is all there, but I have some serious question on the way that it was ‘presented’. This is regarded as a 9.8 rating?

Number 2 was Wix.com, they were even worse, ‘3 steps away from a professional website‘, but they are unwilling to give ANY details on pricing, until after they collected your details. Yes, the Wix advertisement we see on TV and in other places might sound nice, but why not be upfront about this? Now you can Google that information, but why not just have the link there? At $8.25 a month, they seen a lot more appealing for the private and volunteer world, but it is still $100 a year. There are some conditions for your own domain, but let’s not dig too deep here.

Now we go down on the list, all the way to 9 out of 10. Now we see a rating of 6.7, not great, but when I go to the site, at the top, what do my little eyes spot? Yes! A plans and pricing option, was that so hard to do ‘mister one’ and ‘mister two’? At $5.99 is seems very limiting, 5 pages, one site and 25Mb. The space for these volunteers is unlikely to be more than sufficient. But let’s go up the ladder again.

I had a look at Squarespace, an 85% rated provider, again, the pricing was hidden, yet a search with google revealed that part. At $8 a month, it seems not the cheapest, but it comes with plenty, including integrated e-commerce for one product and to accept donations. The latter is important, the initial a little limiting, but a start, sell 9 products might have been better, still the offer is decent and the Squarespace site looked spiffy and appealing.

Weebly was not as appealing in looks as Squarespace, but the price was $0.05 cheaper and you get plenty more (when you find the pricing page), the one part that was a clear caller was “It’s Free to Sign Up and Build Sites. Only pay us once you’re ready to publish a site live“, that is a nice call to have. Weebly was nice, but not too clear. The entire approach of clients and so on got a little confusing, but the system is loaded with small movies, so for someone knowing what to do it is clear, but I reckon a ‘Weebly for dummies’ white paper would make all the difference for some less tech savvy people. The entire drag and drop routine was very nice (better than many others), but again, the novel person might find the layout confusing in the beginning. Still, there could be a debate whether Weebly is an 8.7, or a 9.0 rated site. I think it has a clear future, but like others it needs to have an option for pricing on page one.

All this just to help a few veterans (which I am always very happy to do, especially as many of the pages had already been created. The issue now is to get it all online.

One deliberation that is often forgotten in the web place of today is the Mobile (aka smartphone), many have the device and alas, I did not see any to advertise this medium like an ‘enhanced’ website, a mobile version of your site. For a moment I thought that Squarespace had it, but alas, it was about productivity for the webmaster, which is pretty good too (others lacked that option), but they might have missed out on the market, by offering a transfer template for those wanting a specific mobile port, to enhance the overall result. Which in today’s personal need is rising almost exponentially.

I reckon that this need will go even further if we see how some people would love to print, via their mobile the photo/text they were looking at via an LTE supported printing connection. A small issue, but often ignored by the majority at large.

It seems that the port to websites leaves a little to be desired, pulling in customers via pre signed up approach is just no 2015 way. In this day, clear information is essential, too many people are untrusting and not willing to just go along with options any more.

The others were decent too, yet they all had a little quirk here or there, important to know that none of it was truly negative. In the end I found a good option for decently under $100 a year, I will let you find your way. It is important to make up your own mind and not to just take my word, but also consider the words I spoke here. Too many will drag you in and possibly offer additional fees when you sign up. That is no longer an acceptable way to go. If these provider start to consider that the next wave is all about the connected smartphone, then many people will feel a lot better when they see what the result will be in the mobile browser before they enter an iteration of QA from one device to the other. This web market could be a whole new dimension soon enough.

 

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Building Social gaming

Yes, this is about games, about video games specifically. There are two sides to the current article we see in the Guardian (at http://www.theguardian.com/technology/2015/mar/16/roblox-minecraft-user-generated-gaming). The first one is the entire ‘for kids’ approach.

Well, that part I am smitten with, you see, games should be to a decent extent to get the next generation into technology. To get them to know how to get by, how to interact and how to properly use technology. Like any skill, a child starts with crawling, moves to walking, soon we see tricycles, bicycles and more advanced options for movement. We have puzzles for the mind, whether jigsaw or other. Even though these options are falling to the back more and more, it is the threshold of technology that will help them move forward and move forward faster. Nintendo has always been a champion in this matter. As it catered to the younger player and to the family game environment, Nintendo had a niche. PC’s have for a long time remained far behind, because the revenue to cater to a less young population was forever more appealing. Even though most will see Minecraft as a provider here, Roblox has been around a lot longer.

Now that Microsoft dished out 2 billion and spare change for Minecraft, Roblox is hoping to see an influx of cash in their market as well, and why not?

Yet now we hit the part that is a little (just a little) cause for concern:

““In December, we hit 4.7 million players. The foundation of Roblox is user-generated content: just like on YouTube there is so much to watch, on Roblox there is so much to play,” says Baszucki” as well as “People get really attached to it: many of our players have played for four to five years, and our developers range in age from eight to 80. Some of the top developers are 18 or 20, and we have kids in high-school who are making two, three or four thousand dollars a month“.

You see, where do they get that money from? More important, who is paying for these ‘costs’?

Well the article explains that as well: “How? By creating 3D games on Roblox’s website, then sharing them to be played online, as well as on iOS, Android and Kindle Fire devices. The money comes from the in-game currency, “Robux”, bought by players to spend within games, and then exchanged for real money again by those games’ developers“.

Is that a problem? Well, no not directly, as I see it, Roblox is all about creativity, yet some things must be bought. So their currency sets 400 Robux at $5 (for builders it is 450 for the same price), making a Robux around a cent (1.25 to be more exact), which might not be a biggie and 10,000 for $100 (15000 for developers), which makes a Robux $0.01, even less for developers. But what does it get you? More important, if some ‘developers’ get 5000 a month, how much money is exchanging hands here? Well, when you become a member of the Outrageous Builders Club and you have in excess of 100,000 Robux and a valid PayPal as well as a verified email address, you could qualify, if you successfully signed up for the Devex program. The last one seems to be set up to prevent phishing, falsehood and a few other markings. This all seems on the up and up. The exchange is 100,000 for $250. That comes down to 0.25 cents to the Robux, which gives the makers of Roblox a 4 to 1 profit. Now we get back to the very first paragraph “Some of our top developers are starting to get about a quarter of a million dollars a year. They’re treating it literally as a career, and starting to hire their friends…”, so how many Robux did that income make?

Now, this is supposed to be about the games and gaming design, which I do not oppose, so when I see the line ‘we have kids in high-school who are making two, three or four thousand dollars a month‘, meaning that they sold R$800K, R$1.2M, R$1.6M. At 4 to one that works out pretty spiffy for the makers, but is no one asking the question, how much money are your children sinking into this game that is the question! Even though much is clearly stated by the people behind it and even though we see “Roblox is free to play, but to get Builders Club which gives you more features“, we soon see that the smallest club is already $6 a month, making this a $70+ a year enterprise, which might not be bad, but everything costs in this game, from hats (that are seen as a status symbol as I personally see it) and there are more parts to all this, so when I saw the ‘promise of income’ as the article seems to imply, my question to Stuart Dredge becomes: ‘How deep did you look into the article you wrote?’ There is another side to the cash thing that was also not mentioned, The Roblox people had relief fund drives, which means that buying a hat (red, Blue, Rising sun) and for every hat sold, Roblox donated to relief funds for Haiti, Red Cross, the Tsunami efforts, so there is also a social drive towards good causes and this game ended up sending thousands upon thousands of dollars fuelled by the people getting the hat to be socially aware. That is a very good thing, especially as this is an environment driven largely towards the ‘less adults’ (small citizens usually younger than 18).

So, am I lashing out at the makers of Roblox? No, not really, they seem to be clear about the options and about the costs, and people can start with a free account, one world and the choice to continue if it is their kind of world. This is all fair, but do the parents realise what happens when these kids sign up for more? Perhaps they do, but do they realise the added price tag? You see, that might all be fair and good and it is important to note that Roblox shows nearly all the information openly and clearly. They have no traps in there. The only paragraph touching on this is “A platform with lots of children playing and a growing number of games using in-app purchases? It sounds like a recipe for controversy, especially with the US Federal Trade Commission poking around in the affairs of Amazon, Apple and now Facebook over children’s in-app spending“. I think the paragraph is much too meager and other elements are not looked at (as I showed in my earlier part).

There is also a second side to Roblox. A side we all ignored unless we actively dug into it ourselves. You see, I was around when Atari had STOS, Amiga has AMOS and when we saw the growth of Little Big Planet one, two and three. We all think we are future game developers. I played with some of the demos and was able to change a few things get some things rolling, but overall, no matter how good my insight, you need creativity and vision. Roblox is giving tools to the makers to address their creativity, but what about vision? Well, I got my parts done in the builder of Neverwinter Nights, and the best result was making an actual adventure for the Commodore-64. The last part was done by a set of articles that were published in a magazine called ‘Computer and Video Games (CVG)‘ in the mid 80’s. I learned so much from those articles.

Here we see the power of these tools, which brings out vision and creativity through patience and persistence. When a parent realises this part and that a game like Roblox could empower these two elements, then spending $72 a year is a steal at twice the price. Whether this results in making some actual cash, or just makes the maker break even with the costs involved, the last one would be worth it all because whatever they make now, will shape the power of innovation down the line. Kids (adults too) could go through life never realising the power that creating innovation brings.

It is the last paragraph that matters: “Ultimately, games that start to look like high-end CGI movies. And companies are starting to realise that this user-generated content segment could be bigger than any individual games company. There’s so much leverage from being a platform rather than a content producer, where every few years you need a new huge property”. There is a truth and a hidden untruth here, the games that look like high end movies come at a large cost for the player, when we see $100 games that give us no more than 10 hours, we see that a move towards sandbox games are definitely worth it, because the overwhelming difference that value for money gives the player, yet the failed attempt we see in games like Assassins Creed Unity, a game released last November, that is still receiving patches (at http://www.designntrend.com/articles/40441/20150218/assassins-creed-unity-ps4-xbox-one-patch-release-ubisoft-gameplay-graphics-multiplayer-glitches.htm). By the way, personally as I see it, when we see the quote “patch 1.05 goes a long way towards promoting ‘stability and performance’ in the latest entry to the annualized franchise“, I mention this for two reasons, the first is that high end games, when not properly supervised could become the end of any software house, the second reason is that the Assassins Creed Wikia calls it a “Assassin’s Creed: Unity is a 2014 sandbox action adventure game“, trust me that any reference to Assassins Creed being a ‘sandbox game’ is like comparing a Ford Edsel to a Bentley, Minecraft being the Bentley that is.

So as we see Roblox and Minecraft as the growing community towards the sandbox loving gamers, I see a win-win situation. You see, I remain a fan of RPG games, these games propel the interest and the desire for RPG games and as such, I will win as better RPG games are released.

So as we consider the subtitle where we see that Roblox is an environment of 4.7 million people, focusing on growth, we can see that Roblox has a future as it focuses on all devices and Cloud based usage. The only danger I see now is that they might try to grow too fast in too many directions. There might be a comparison to Minecraft, but not in the user base, because Minecraft has over 100M users registered on PC and well over 50 million copies sold on consoles. Roblox could grow faster and larger, but as I see it, it will have to offer more to the free player, as I see it by adding 2 worlds and adding those option to have more options for free. It would be fair enough to make those free players earn these options to be unlocked in some way, but as the starting player is reeled in through the growth of options and interactions, so will their eagerness in becoming a premium member. It is that growth curve that Roblox will need, because no matter how proud they are with their 4.7 million players, if they want to attract bigger business they will need to do more than just double their current base, in addition, as the article shows a drive for makers to ‘make’ money, we need to also consider (in all fairness) that in the end, it must be looked at how much currency is transacted in and how this is broken down in user population (especially the age group based demographics). As I stated before Roblox has been on the up and up in this regard, but their continuation will require a massive jolt towards value for money, because that will drive growth faster and a lot more profound.

 

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In fear of the future

As elections draw near, we see an everlasting image of what was, what could be and what is. The last of the issues is then rejected in two directions. As the Tories will go from what is into what could be, we will see labour into the mesh of what was and what did not happen. They are elements we saw coming a mile away (at http://www.theguardian.com/politics/2015/mar/14/osborne-budget-speech-economy-growth-deficit).

War is constant!
The political face of warfare never changes!

Both true, both unconditionally an issue in this day and age.

You see, the one trillion in debt is bogging down the UK and the Commonwealth as a whole. We need to bring it down, yet when we see the more likely response as it is given in the Guardian: “Deficit reduction has been much slower than Osborne forecast five years ago. In his first budget, in June 2010, the chancellor predicted that he would need to borrow £37bn in 2014-5” and “that tax receipts would cover day-to-day government spending. The actual figure will be almost three times that“. Both are right, both are staring down the wrong rabbit hole! If we accept the generic statement that the UK faces a £43 billion interest bill every year, which is more than the spending of Defence, are we catching on? Bankers end up with a 43 billion payout, which is certain money, no risk and all very much fuelling a banking bonus. The interest is just a little shy of 50% of the allowance for Education. Getting rid of the debt must remain the highest priority. Apart from most of us regarding the interest bill as an issue, it is nothing compared to what happens if the budget is not properly managed. Yes, it sounds so nice that we see the quote “Vince Cable has warned that George Osborne has no room in next Wednesday’s budget for a substantial pre-election giveaway, but acknowledged that there was some headroom in the public finances for modest tax cuts or an increase in public spending” (at http://www.theguardian.com/politics/2015/mar/13/vince-cable-osborne-budget-no-room-pre-election-bonanza), but regard the Guardian image (at http://www.theguardian.com/news/datablog/2014/mar/21/budget-2014-tax-spending-visualised#img-1). Here we see that borrowing was still needed, at the amount of £84 billion, which means that the debt is not diminishing. At the same time, the Eurozone decided to go on a one trillion spending spree, which will hit the UK (as part of the EU) sooner rather than later, which is part of the problem too, because these spending sprees are only working for a drive of the people towards Ukip. To be honest, I am not sure if the premise has changed. I remained on the fence considering that leaving the EEC was too dangerous, but as we see irresponsibility and non-accountability (the sad comedy of a threesome involving a Greek, a credit card and a banker) is now fuelling a stronger drive towards Ukip, Whilst political Europe is wording bad management clauses and whilst they have no real solution, we see deeper dive into debt. The UK MUST AT ALL COST prevent this nightmare. It seems all too clear that Germany is now also ready to leave the Eurozone. Perhaps not the politicians in an outspoken way, but the German people seem to have had enough. Of all the crazy rock bands that Europe has, the Greek one, with at the microphone Alexis Tsipras, the drums are played by Panos Kammenos and as ever in style of Greek theatrics, the Bass is played by Yanis Varoufakis. The name of this band is Aite and it remains to be seen how long the band will remain in existence. You see, instead of addressing failures, the players of this band entered the blame game. A game played by many, yet always only illustrating their own lack of commitment.

In that we see a link to the UK, the UK, its MP’s and those in charge with a title of that what is (like Chancellor of the Exchequer), this person cannot relax, because if it was needed to borrow £84 billion, that means that the words of Vince Cable were poorly chosen, because there was never any headroom. Even if there had been no borrowing, the headroom was not there, the debt must go down, the faster it goes down, the better everyone will feel and the more the government can do for the People of the United Kingdom.

It is just that simple and yes, we will all feel the pain for many more years, because previous governments had not taken control of its spending. Now that the invoice is way past due, the bulk of politicians are all about pushing it forward about pushing away that what should have been dealt with by a responsible person (read a person elected into office). The Tories are trying to get that done and they have also faced backlashes and setbacks. No one can deny that, but the debt must be dealt with.

The issue is seen here: “The Lib Dems have been pressing for a further rise in the £10,000 a year personal tax allowance – the sum before which any income tax is paid – in an effort to press home his party’s ownership of the single biggest tax reform of the parliament. The allowance is already projected to rise to £10,600 from April. Every £100 annual increase in the personal allowance costs £500m. The alternative will be to align national insurance with the personal tax allowance, a measure favoured in the past by Cable as doing more to help those on low pay“. In view, I am willing to consider this as an essential option, but if we are to move forward, it should only be allowed in a balanced budget approach. So, helping those on low pay is fine, but only if we change Basic rate to 21% and higher rate to 42%, which means that above the £10,600, the basic income goes up by a maximum of £318 and in addition, high income get an additional maximum of £836. This allows us a balanced budget. If you wonder why not the highest toll? Well, they also get the 1% of the base and the 2% of high anyway, that group is dwindling down and to seek even more to that smaller group seems a little unfair (the non-bankers that is). The second premise here is that this extra collected fee can ONLY be used to balance out the lost revenue from the basic rate group that had their annual income between £10,000 and £13,000 per annum. The rest of the collected tax MUST go towards lowering the debt. If we can believe the 2014 article by the Guardian, this will hit 6000 people, which means that it only raise a few millions, so taxing the rich has always seemed like and always remains a hilarious act of pointlessness. It is the 1% from the basic rate that will truly make a difference. It will drive the debt down faster, it will lower the interest bill which will help lower the debt even more.

It is basic calculus, an abacus can give you the information and politicians at large have just been skimming the sidelines towards the premise of confusion. If you doubt these words (always a fair notion), than ask Vince Cable to clearly explain where he found the headroom to manoeuvre!

The only big issue I have with George Osborne at this point is the voiced idea “We will ease back on austerity while sticking to our deficit-cutting target“. The article states against this “Even after a trim, Osborne’s cuts programme will still look drastic. Labour will argue that he is taking too much of a risk with economic growth and jeopardising essential public services“, in my view, easing austerity remains dangerous, the fact that the interest bill exceeds defence spending should be a massive red flag over everyone’s budget. On a global scale, bankers grow rich whilst sleeping through the bad cycle, how is this ever a good idea? Sticking to deficit cutting remains a goal, but you endanger this premise by ‘easing’. That is not a premise or a guess, it is a mathematical certainty. Whomever is telling you a different story is (as I see it) lying to you. My evidence? The 1 trillion debt, which resulted in total into £43 billion in annual interest bills and still there were £84 billion in additional loans. Total fo5r last year would be £127 billion in money going somewhere else.

The final issue is the crackdown on tax evasion, these politicians all talk and talk, but this could have been settled in the simplest of ways 2 years ago, perhaps even longer. It only requires one simple change to be accepted ALL OVER EUROPE, in all EEC nations. That one line is: “A company is taxable at the point of purchase by the consumer“, the buyer is the point of purchase, he/she buys an item, it does not matter WHERE the sales server is, by forcing locality in taxation we now see a fair dinkum approach; where the consumer spends that nation also sees taxation. I wonder how quick the Americans will now protest. They have played a long game of possum and now as we act, they will suddenly fear a drop in economic revenue as it all shifts in the true directions of where the money had gone. The change is so simple, is it not weird that those European Big Wigs could not, or would not consider such implementation? It will not make friendly faces in Ireland, but at least many will see a fair adjusted sales taxation approach.

Now we get back to the linked items, Germany is at the centre of changes that will impact the UK. I kept an eye on Bernd Lucke in the past as he was trying to drive Germany out of the Euro and the Eurozone. It was laughed of as a non-issue on more than one occasion. Now we see that Hamburg 2015 is a game changer, you might think that +6.1% is nothing, it seems low against the SPD with 45%, but the AFD now has seats where it did not have them before, also as the SPD is no longer a majority party, the game now changes in Germany for many people. The German people have had enough, the events of last month whilst a nation with a mere 2% of the Eurozone GDP is an affront to many people, especially as Greece is not cleaning up its act. This matter will soon shift in stronger ways. Linked to this is the victory Front National booked in 2015. They won the first round in the by-election. Something also quite unheard of, but not by me as I have seen the premise change all over Europe. Now as we see escalations, whilst the damage that uncertainty brings in regards to the UK total debt is seen in the growth of Ukip (at http://www.theguardian.com/uk-news/2015/mar/07/ukip-100-second-places-may-election-nigel-farage). Now we see the title ‘Ukip on track for 100-plus second places across England‘. I believe the Greek issues will drive a walk towards the Nigel Farage party even stronger. And to more than a lesser degree it can be seen a result through the actions of Greece. Bringing up WW2 reparations was (as I see it) the worst they could have done. You see, we all have issues in that regard, but they are counterproductive. As I see it, the Germans still owe my grandfather a Bicycle (Dutch cultural joke), but that device will not do anything for any economy, now even my own and I guarantee you, the bike did not cost anywhere near €162B, even as special a bike as my grandfather had in 1943.

So I am in fear of future, because these escalations are mostly all due to non-accountability. As Greece shows the self-confidence and pride that seems to be self-destructive, we see this element of Aite the Greek band I mentioned earlier, named after the Greek goddess of folly, ruin and delusion, leading to the downfall of all Greeks in the end. Feel free to doubt my words, but only today did we see this in Reuters (at http://www.reuters.com/article/2015/03/14/eurozone-greece-italy-idUSL6N0WG08S20150314), Italy is now making clear that Grexit will not represent a risk for Italy. The Greeks allowed for a game of chance once too often, now we see: “a Greek exit would be ‘very negative’ but he was confident a solution would be found. EU executives warned on Friday that Greece abandoning the euro could lead to ‘catastrophe’“. One dark cloud does not make for Grexit, but Europe at large seems to have its fill of Greece and not facing consequences of THEIR actions. Does the Greek population realise the dangers and the hardship the Drachma will bring? The rich of Greece will get by, I reckon the rest as all savings are diminished by exchange rates a lot less so.

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Trolls are real

No, this is not an episode of Grimm, where we see the Hässlich as they collect their fee. This is not the case of David Giuntoli, beheading reapers and taking care of the trolls. This is today, the trolls are real and the fee goes up by hundreds of millions. This is the case of SMARTFLASH LLC, et al. v. APPLE, INC., et al. The article was from Cnet, but I got wind of it through EpicTimes. All this got to blows not because of the amount, but because this issue has been allowed to fester for well over two decades. The issue takes a legal leap into the unknown, which is still unmanaged at present. The questions that we have to pose is in two parts.

  1. Is this a festering scene?

You see, it is nice for Apple to cry wolf, but is it a valid scene of the crying?  The fact is that Smartflash LLC has 7 patents, the first one filed Oct 25, 2000, with a Foreign Application Priority date (UK) of Nov 25th 1999, and this makes it a patent that was filed before the initial release of Apple’s iTunes, which was January 9th, 2001.

The Apple response we see (at http://www.cnet.com/news/apple-ordered-to-pay-533-million-over-alleged-itunes-patent-infringement/)

“Smartflash makes no products, has no employees, creates no jobs, has no U.S. presence, and is exploiting our patent system to seek royalties for technology Apple invented. We refused to pay off this company for the ideas our employees spent years innovating and unfortunately we have been left with no choice but to take this fight up through the court system”, so let’s take a look at the slightly empty response as I see it:

‘Makes no products‘, is not a prerequisite for a patent;

‘Has no employees‘, is also not an issue, someone filed for this case and someone filed for a patent. Whether this is an employee is not an issue;

‘Exploiting our patent system to seek royalties for technology Apple invented‘, is slightly moot. The patent was filed before iTunes existed, hence, we could argue that Apple did not invent what they did, the latter statement is an incorrect one, but I will return to this.

Now let me rephrase the Apple statement in a very unflattering way: “Smartflash had an original idea, the idea was not novel because this is the direction the world was moving to”. This notion was a clear given ever since day two that Napster got active. The people understanding these technologies would innovate and come up with ideas. Unlike me, who  was a Patent Virgin in 1999 (and unaware of the power they hold) would see that the future is all about IP, so some of these people would file the ideas and they would stick. Now we see that Apple might have reinvented the wheel, but reinvention is no invention at all. It becomes a license and Smartflash LLC only had to wait for their chooks to grow and grow. Now pay day has arrived.

So as we go back to the initial part, questions come to mind. Questions many (including Apple) might not want an answer to, because the answer might be a lot scarier than we all imagine. You see, in previous blogs I discussed the dangers of a faltering and collapsing economy, because those in charge remained too flaccid to actually act on issues. The consequence is that if a monetary system collapses, what will replace it? In my view, the new currency for any corporation and government is Intellectual Property. If that is true, than those who own the property will become the new true wealth.

This makes Patrick Racz a visionary of massive fortune, if we see the first fee that Apple will end up paying, what will happen to the next step? What will the Samsung invoice become? Beyond that, Apple now has a choice to make, the entire DRM future is now no longer in the hands of the large industrials, so that coin will be making massive waves soon enough.

So where is the festering part? Well, Patent Trolls are not a new group. This ‘valid’ group has existed since the early 90’s. So over the last two decades, this groups had not been dealt with. The valid question becomes, should Patent Trolls be dealt with? You see, patents get bought all the time, someone goes bankrupt, the patent is bought, perhaps sold by a bank trying to limit its losses. This market evolved, because the issue as is, is that corporate ‘losses’ due to patent trolling has been exceeding 20 billion a year from 2010 onwards. So, why not act against trolling?

The question becomes is it wrong to be a troll? The Hässlich might disagree if we say yes. The fact is that those with the novel idea, might not have the means to pursue the real deal. So they might want to file their original idea. To give you an example, which you might not believe, is that I came up with the idea around 1994. Now, it could be seen as a DPod (Data Pod), my idea was not in that direction, you see. In my past I was confronted with the ‘joke’, that was known as a tape streamer. It was a backup solution that never properly worked in households. So I had the idea to make the Minidisc a backup device. To connect it to computers, so that we could copy files, the Minidisc looked like a 3.5″ floppy, but could hold hundreds of megabytes. It could have evolved the need for diskettes and it would have propelled data halve a decade earlier. I would have been decently wealthy. So, I should have patented the idea (although, in those days I did not realise I could). So as such, Patrick Racz was the clever one. Yet, in view of all this, did Apple lag? That becomes the cornerstone in all this. Does it matter? Is a more apt question. A patent was filed, Apple did not do its homework as I see it a cost comes into play.

So now we get a new issue, will Apple et al ‘force’ a change in patenting? Will capping be imposed? All decent questions that are for tomorrow. For today, Apple gets to admire its own armour, which is not as shiny as it was yesterday. I must however state, that I personally do not think that Apple did anything wrong. Now I return to the initial exploiting part I promised to revisit. They came up with an idea and they designed it. In 1370, a Dutchman named Laurens Janszoon Coster came up with an idea, it was the printing press. He came up with the idea around the same time Johannes Gensfleisch zur Laden zum Gutenberg came up with the same idea. They both had similar (not identical) ideas in a time when the need for a cheaper solution was needed. The Dutch and the Germans all state that their citizen discovered the idea, which is fair enough. I think that this is a similar situation. In all fairness it seems to me that the patent system did not allow for such a situation, it does not make it right or wrong, the situation just is. In a land (US) where it is all about number one, it must now bite that this patent is in hands of a non-American. So as we realise that any system is flawed, is it flawed enough? If patents are about innovation, are the little people the solution? I have always believed that true innovation will survive, big companies will need to consider the age old situation, having the person with the ‘nice’ PowerPoint, does not mean that they have the innovation.

  1. Is it unmanaged?

Like any legal system, the Patent system is good, but is it good enough? This one case is calling for visibility, but one case does not a change make. If we go back to 2013 we see the following in Forbes (at http://www.forbes.com/sites/toddhixon/2013/10/04/for-most-small-companies-patents-are-just-about-worthless/). “But, TechCo will need to use a lot of other technology to build and deliver a complete product, e.g., the product design might be protected by a patent, but the manufacturing process might be subject to another company’s “blocking” patent“. Here is the kicker, there has been a lot of noise on how large corporations have the ability to block others. If we accept Business Insider (at http://www.businessinsider.com.au/chart-of-the-day-the-totally-useless-patent-wars-2014-10) “In other words, based on patent cases brought to court by Apple, Samsung, Microsoft, Nokia, Motorola, and a host of others, litigation is, more often than not, a serious waste of time and money for all parties involved“. The question is, should the system change? Because these big boys are in disagreement, does not mean that the system should just fall away. Are these patent cases valid to begin with? If we look at the quote “As it turns out, only 20 or the 222 patent assertions (9%) were able to establish liability, but even in that small sample, only 10 of those 20 cases resulted in “lasting injunctive relief.” Mueller says that number would be even smaller if “the patents underlying Nokia’s German injunctions against HTC had come to judgment in the Federal Patent Court.”“. My question is that if the numbers are this skewed, why take it to court in the first place? What was the tactic behind it? Delay? A mere pissing contest or was this about satisfying the need for additional costs? I have no idea, but the result data speaks for itself. Is the score so impressive that pursuing a 10% chance is essential, worth the effort or it is something else?

I do not proclaim to have the answer, but the questions are not getting asked, moreover, the press at large have all quoted Apple on their ‘indignation’, but answer me this, how many papers gave any view, brought any decent quotes from Brad Caldwell apart from the one liner victory? In addition, when we see Reuters (at http://www.reuters.com/article/2015/02/25/us-ip-apple-verdict-idUSKBN0LT0E720150225), the quote “Apple, which said it would appeal, said the outcome was another reason reform was needed in the patent system to curb litigation by companies that don’t make products themselves“, that sounds nice in theory, but that leaves only the large companies in charge of it all, it takes out the small innovators whilst large corporations are left choking those small innovators for a mere tuppence to get complete control. Patents were never designed to give power to the manufacturers, they were an exclusive rights granted by a sovereign state to an inventor or assignee for a limited period of time in exchange for detailed public disclosure of an invention. However, as the world became all about shore term goals and iterative exploitation, in that regard patents are a massive impropriety to the need of large corporations.

Time will tell what direction the legal industry makes, for now, as Apple and Google are so about non tax accountability, the danger of actual change remains not too large (only for now).

 

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The not so neutral net

This time, it was the Epic Times (at http://www.epictimes.com/2015/02/how-do-you-feel-about-net-neutrality/), who gave me the goods). To be honest, I have stayed away from Net Neutrality for several reasons. The first one is, because for now I remain on the fence. Reasoning here is that we are not really ready for Net Neutrality.

On one side, the US starting this works out nice for the Commonwealth (mainly Canada), there is a decent chance that some companies will move to speedier shores. But, let me get ahead of it all, because that might help the entire issue. So here is the initial response I gave:

There is an overwhelming need to be against it. Judgement was not correctly passed here. I do not essentially oppose net neutrality, however, that can only occur if the internet is correctly addressed, which it is not.

You see, people think that they are now better off, but they will be contending for the same bandwidth with a few thousand spammers, who use an equal bandwidth to a few million users. By forcing all in equal opportunity, spammers, and marketeers. We see that in this ‘ruling’ “Broadband providers cannot block or speed up connections for a fee”, so your fee to block is now no longer an option, which might mean that you get to drown in spam. In equal measure, you cannot pay extra to speed up, which is not unfair, but when corporations are no longer given the speed, they will move to other shores, so if places like Equinix (to name but one of many) will move to Canadian shores, feel free to thank those for net neutrality for giving a few thousand jobs to your northern neighbours. A data centre is about revenue, and net neutrality is not evil, but it has setbacks, revenue being one of them.

the next part is in “Internet providers cannot strike deals with content firms, known as paid prioritisation, for smoother delivery of traffic to consumers”, so this will inflict massive damage, which means that high pressure connections like Oracle forms will not get a whole new issue, working from home could be impacted in new not so nice ways.

Yet the one part “The FCC won’t apply some sections of the new rules, including price controls”, which than implies that all people will end up paying for bandwidth, there we see the connection to rule one and rule two, if fees cannot be used for speeding up, and prioritization, we could speculate that there is one price, a business price for all, I feel certain that the Facebook family and Google Plus family will just love the new pricing for staying in the loop on a social media level, for if there is no priority control and no speed control, the only price control is one price, and it will be a charged one.

And this is only one side of it, net neutrality will never work when the people cannot be correctly protected from cyberbullies, cybercriminals and cyber hackers, for the mere reason that under these conditions, monitoring will become a lot harder, you see those special accounts also meant that they needed less monitoring, because the origin is known, which is why I personally opposed the view of the White house. They stated “Our pursuit of cybersecurity will not — I repeat, will not include — monitoring private sector networks or Internet traffic”, how? Consider yourself in the street, walking, the police is looking for a wanted criminal, now consider where you walk and EVERYONE is wearing exactly the same outfit, do you really think the police will have an easier time finding the culprit? Of course not, now they need to scan every person they pass, not just the person they were looking for in a Green Armani suit wearing purple loafers’ size 12. Good luck finding the right person.

There is a positive issue to net neutrality, there is no denying that, but until they have a way to find the extreme abusers of the net, the neutrality step will make it a lot harder, not easier.

So, you might disagree with me, which is always fair enough, so let’s get the ball rolling on a few parts, because, I have support, I am not the only one here.

They are the first example to use. The BBC (which does not stand for ‘British But Conservative’, at http://www.bbc.com/news/technology-31638528), had the following part: “”The internet is built on infrastructure. Even to keep at a steady state providers are going to have to invest in infrastructure but they need certainty that they can get a return on their investments,” said Mr Belcher” which is fair enough, however, if business is no longer investing as they do not get a premium speed, what do you think they will do, stay in the US, or move to Mejico where they revere speed, Ariba Ariba Andale Andale! And when business moves off-shore, where will your cheap provider remain? It will not, it will be pushed out of business fast, or people will have to pay an actual amount.

The next one we get from the Wall Street Journal (at http://www.wsj.com/articles/broadband-investors-should-wake-up-to-net-neutrality-heard-on-the-street-1424975993), here we see “The long-term bull case for cable relies on two main factors: The ability to grow market share of residential broadband and the ability to raise prices. The latter rests on the idea that broadband providers’ pricing power will increase over time, an assumption that could be called into question if the reclassification stands“, my issue, which I do no applaud is the premise on ‘the ability to raise prices’, it seems like a small thing, but do you think that 50.000.000 Americans will like the increase due to the loss of business as they find safer shores? Business relies on visibility, which means speed and priority, when those fall away, that loss must be paid for. There is no way to tell how much more, but it seems to me that an additional $5-$10 per week is not outside the realm of reality, did these net neutrality people figure on that part? I have called big business exploitative on more than one occasion, the other side is that their power was the speed at which they could move, take that away and you get the same need for exploitation, but from a place where they feel safe, they do not feel that in any neutral version of the net.

It is tech liberation that gives us another view on the dangers, issues that I did not completely consider. Not because I disagree, or because it is incorrect, but there is a hint of conspiracy theory here and I am not sure if that ride is one you should focus on, but I will not withhold it (at http://techliberation.com/2014/09/26/net-neutrality-and-the-dangers-of-title-ii/). It is not a new piece, it was written in September 2014, which gives us “As I’ve noted before, prioritized data can provide consumer benefits and stringent net neutrality rules would harm the development of new services on the horizon. Title II–in making the Internet more “neutral”–is anti-progress and is akin to putting the toothpaste back in the tube. The Internet has never been neutral, as computer scientist David Clark and others point out, and it’s getting less neutral all the time. VoIP phone service is already prioritized for millions of households. VoLTE will do the same for wireless phone customers“, you see, streaming services, bandwidth requiring services like Oracle Forms (one of many) are all about the proper priority. When that falls away, we get black-outs in data, which makes a system fall over, yet here we see another side, which seems to agree with the FCC. Most companies have VOIP, not an issue there. But VoLTE is another matter, Voice over LTE must be a monitoring nightmare to some. I am not talking about the intelligence branch (it worries them too), but about the Telco’s. Once we get free Wi-Fi AND free VoLTE, what will telecom companies be left with? When all your calls go across a simple Wi-Fi the game changes, I would think that roaming over free Wi-Fi using VoLTE is the best thing and traveling sales executive will ever face, now consider the Telecom companies with no more Roaming revenue, can you see the pain they would feel? So even if it is a valid view, is it a correct one? You see, I do not know, but I have seen Telco’s sweat blood because of the fear of denied ‘easy peasy revenue’, so there is my view in those matters.

The one missing part is where I wrote in regard to the cyber-illegality actions. In my view, Cyber-crime is hard to solve, most often it does not get solved, because the seekers were too late. Now consider that group and consider the additional delay because the hunters did not have to look in certain places, now that this part is gone, they will have to look everywhere, how will that help solve crimes? I now get back to a quote Fox News had: “No one disagrees that the Internet should be free and open. The president’s plan just does not accomplish that goal“. I agree with this, I will take it one step further, we all had free internet because business drive reachability and innovation (for reasons of greed mind you), when that drive is removed, it becomes a service for all (which is fine), but one that ALL have to pay for, so how did that oblige towards the goal of ‘free internet’? This will drive the need for stronger regulations in regards to ‘fairness’, which will than remove the term ‘open internet’ as well.

I am not against Net Neutrality, but until it is a global thing, which is actually globally ‘enforced’ (read accepted), Net Neutrality will only achieve in driving business to a place called elsewhere.

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Spooky Spooky Mobile

Spooky Spooky Mobile
Hacking thyne own file
Upload and Download
And as you have your chatter
I met a Telco
That would not give its data
So I took their servers
And gave it a little patch
(Goosy, Goosy, Gander)

Yes, when we look at the article ‘US and UK accused of hacking Sim card firm to steal codes‘ (at http://www.bbc.com/news/technology-31545050) I seem to resort to nursery rhymes. There is method to my madness, just as my madness could be regarded as methodical (to the smallest degree). I read the article with other eyes, perhaps you did too? The first part is seen here “The Intercept alleges that the hack organised by Britain’s GCHQ and the US National Security Agency (NSA) began in 2010, and was organised by operatives in the “Mobile Handset Exploitation Team”. Neither agency has commented directly on the allegations“, now, I will continue on the premise that this fact is true (not whether it is correct). In 2010 there was still a massive hunt for this bearded dude underway named Osama something or other. For this part I need to take you on a side trip ‘Banking Giant HSBC Sheltered Murky Cash Linked to Dictators and Arms Dealers‘ (at http://www.icij.org/project/swiss-leaks/banking-giant-hsbc-sheltered-murky-cash-linked-dictators-and-arms-dealers). The issue might be ‘news’ now, but it had been known in the intelligence industry for some time. After 2008 several individuals with additional limitations on moral and ethics were willing to assist the grey area of free trading in setting up funds. This group had ALWAYS existed, greed is such an easy tool to grow under, yet, the fact that some would be willing to be the money orchard for terrorist organisations is decently novel. 2008 had made many hungry so some would be willing to get at what they wanted, more money. A problem that has existed for a long time, so the premise to get access to mobiles so that possible lines of communications would be uncovered make perfect sense.

The trail goes further, you see, most people have a contract, or stay with the same provider for years, this not an issue for the hunters. You (roughly 99.99993243% of the mobile users) are not an issue, but how to find the rest? Hope on some random lucky draw? Governments rely on income from lotteries, not rely on getting a price in that same way. So getting a hold of ALL Sims is a much better solution. It made perfect sense. Do I like it? I actually do not care, I lead one of the dullest mobile lives and I believe that some people must be hunted down. So to go all out on ‘Yes’, hunt them down and ‘No’, you cannot monitor me, seems to be both hypocrite and sanctimonious all in one package. In addition, I tend to not break the law, which makes it even easier. So let’s get back to the article!

The next part is seen here “A Gemalto spokeswoman said the company was unable to verify whether there had indeed been a breach, and highlighted that other Sim manufacturers could also have been targeted. She added: “We take this publication very seriously and will devote all resources necessary to fully investigate and understand the scope of such highly sophisticated techniques to try to obtain Sim card data””, so we see two parts, one that the known provider is not the only provider, were they all targeted?

Linked to this is: “Eric King, deputy director of the campaign group Privacy International, said the NSA and GCHQ had “lost sight of what the rule of law means and how to weigh what is necessary and proportionate”“. This sounds nice in theory, but after taking a look at the Privacy International site, I see him as (only) slightly sanctimonious. all this on surveillance and SIGINT (the Five Eyes group), yet, they have ZERO visibility on the issue that I have on the exchange of data on a global scale by large corporations and how people are almost lulled into a sleepy state of just agreeing with it all, not to mention the other versions of the Lenovo ‘Superfish’ instances that we have not seen brought to daylight yet. It seems that governments are not allowed any options, whilst the propulsion of greed from large corporations and their data remains uninhibited by using the ‘US-EU Safe Harbor Framework‘ (at http://genomebiology.com/2014/15/8/430), when we consider the quote “A multinational seeking approval must submit its global policies and practices to a ‘lead’ EU data protection authority (DPA) – typically in the country of its European headquarters. Once the lead DPA gives its ‘stamp of approval’, a mutual recognition scheme among most EU member states facilitates approval by other relevant DPAs. To date, over 50 corporations have received BCR approval” When we see the list (at http://ec.europa.eu/justice/data-protection/document/international-transfers/binding-corporate-rules/bcr_cooperation/index_en.htm), we see NOVARTIS, which gives us a direct link to Natixis (and the massive amounts of links that they have). Ernst & Young and Motorola among others, so how can one satellite locations allow indirectly to move data across other borders, or make them accessible for query? Is it not interesting that Privacy International has not been looking at that (as far as I could tell), so do you see the issue I have with their ‘statement’?

Linked to the ‘alleged’ sim code heist is another article. This one is a lot older. It was from July 2013 and called “Millions of Sim cards are ‘vulnerable to hack attack’” (at http://www.bbc.com/news/technology-23402988), so, yes, when we see the quote “Karsten Nohl has said he has found a way to discover some Sims’ digital keys by sending them a special text message. He warned criminals could potentially use the technique to listen in on calls or steal cash“. So, yes getting the data from the sim makers directly would make a lot of sense (an ergonomically terrific solution), but this method might be less visible. So why was another method used. Now we get back to the beginning: “US and British intelligence agencies hacked into a major manufacturer of Sim cards in order to steal codes that facilitate eavesdropping on mobiles, a US news website says“, which News website? The fact that this news is followed by “The Intercept says the revelations came from US intelligence contractor turned whistle-blower Edward Snowden” gives another pause. What is actually happening? It seems to me that the Snowden stamp is making us chase ghosts (pun intended), but overall I see less and less reliability in these ‘spectacular revelations‘ and the press does not seem to be asking the questions they should be asking. The investigations that they should do, do not seem to be done. The ‘revelation‘ is made and then we see one party line response from GCHQ “However GCHQ reiterated that all its activities were “carried out in accordance with a strict legal and policy framework which ensures that our activities are authorised, necessary and proportionate”“, which is now linked to this, but there is no evidence that this has actually happened. The subtitle ‘Full investigation‘ seems to be a header without a factual link. That subtitle ends with some group shot and the by-line “Experts say that the alleged hack is a major compromise of worldwide mobile phone security“, is that actually the fact? Would phone security be compromised? It seems to me that the 2013 is a much larger threat to phone security and Google stopping its continued development to anything before Android KitKat is just an additional cause for alarm, how did the alleged government activities create more danger? It seems to me that the BBC has not illuminated parts that should have been illuminated. When we see “The UN’s telecoms agency – the International Telecommunications Union – said that it would now contact regulators and other government agencies worldwide to ensure they were aware of the threat“, is also an issue. When we consider the UK issue of telecom caps and the fact that nothing has been done for years, can we dimensionally see that awareness of the ITU could be regarded as a similar demure step is a valid question, yet the current article does not reflect on the earlier issue. The end of the latest article gives the one part that is important as I see it “But perhaps this latest leak has done more to highlight how a single company is in control of millions of people’s private data“. So was this an actual leak, or did someone figure out a possible issue with current technology and they added the ‘Snowden’ link to give it a little more fear. The last part could have been done by any decent technologist, no MIT degree required. So what about the one time mention of ‘a US news website says‘? Who was it and how come that this media courtier, depending on visibility is reduced to 5 words, which seemed a little odd to me from the very first time I read the message.

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Burning out your life

Yesterday’s news in the Guardian is skating on an interesting side. Yes, there are more games awards coming, there are new releases and there are all kinds of events coming into play. So when I read ‘Crunched: has the games industry really stopped exploiting its workforce?’ (at http://www.theguardian.com/technology/2015/feb/18/crunched-games-industry-exploiting-workforce-ea-spouse-software), I read it with a different set of eyes.

The first part is “EA relied on vagaries of American law that classify some IT professionals as exempt from overtime pay. The settlement in the second case featured a quid pro quo: employees would be reclassified in order to get overtime but would give up their stock options“, I can guarantee you that I have been in the same set of shoes, Market Research is at times as caring as a steamroller driving over Miss Daisy. It is nice to see the claim ‘stock options‘, yet that flavour of reward tends to be for the managers and the heads of development, not for all the programmers. They tend to get an evening of free food and booze. Take 35 programmers each having done 100-250 hours of extra time, getting paid off with a $300 meal, works out great for the manager getting his 25,000 stocks at $0.50, not so great for others. I am not stating that this works exactly like that in gaming, but I have seen it in other areas of software.

“The most common theory is that the industry is simply too young and too fast-moving to integrate proper management techniques. “Our project was huge and our overall quality assurance process at the time was very basic and waterfall-esque,” recalls one quality assurance worker at EA“, is the second part. This has been shown in several games of late, if we look at the flawed releases of 2014, we can clearly see a lacking scale of QA. It then refers to the work of Fred Brooks on how company size influences efficiency. There is no denying that. Proper management is required, especially when the group grows faster than projected. A special mention of the honour guard must be given to the Marketing department who then also changes the timeline, to get that extra revenue, like marketing COULD have figured that part out at the very beginning. All this will add to the burden of quality delivery and the stress of the workers.

This quote is important, as I consider this to be a stronger part of the sliding quality scale “I was a quality assurance tester at Rockstar, and at its worst, we worked 72 hours a week“, a decent reason for quality to slide (irritating that Rockstar still pulled of a 90% plus rating, although they had a few start-up issues), especially when you consider the following quote “if you had issues with it, you were told ‘Well, you can go stack shelves at Tesco instead or answer phones at a call centre’. You were treated as disposable“, not an entirely unknown event for some in the IT pool. When we consider ““Developers and managers should never have to work more than 40 hours a week,” he says. “It’s a fun job, but it shouldn’t be an exploitative one. Everyone has a life. Let them live it, it’s short enough as it is”“, that sounds partially as a solution, but only if it affects the entire range of staff.

I personally see this all as a reason on why there has been a sliding scale of quality. Is there a chance that Ubisoft has been on this track? This is NOT an accusation! You see, too many hours result in burnout, burnout influences creativity and resolve, crunch time, might give a little extra resolve, but in the end it costs more then it brings. I think that the power of innovation will always win, if balance and rest (to some extent) is made available to revive the soul and the mind.

I think that the next quote sounds nice, but is it enough? “Over the past 18 months, EA has been making significant investments in new quality assurance tools and automation technology, implementing ongoing testing right from the beginning of game conceptualisation. These changes are ultimately improving game quality, as well as reducing the need for the crunch periods”. These tools need proper implementation, they need proper assessment and the people need to properly use them. It tends to add a strain to all levels for a little while. More important, it is only one side of the game (pun intended). For example Mass Effect 4, the engine, the locations, the interface, all are under stress to be made. What if a solution throws the gaming experience? What happens then? What happens when the initial reception is ‘average’, what will marketing do then and more, what will the size of crunch become at that point? You see, the article ignores one little part. For all intent and purpose, games tend to surf at the very edge of technology.  In some cases the makers will attempt to get the max of a system that is at times a little buggy and when you try to use 99% of the system, things tend to go pear shaped really fast. We can offer that the danger of being over ambitious is a bad thing, but this is how some games came into existence. The very first Unreal and Unreal tournament were both chartering the maximum of graphical capability when they were released. Some people invested hundreds of dollars to get a Diamond Labs Graphics card to get the maximum of the game. This is only the tip of the iceberg, when we see consoles there is less manoeuvrability, yet getting the maximum of a game has never stopped the developers. That part is not addressed and that part is every bit as important in dealing with the timeline and QA of a game.

Yet, it is not as much as it was (or so they say), but making the great hit at the E3 or another main release date is the main drive of crunch, especially when the final piece of the development puzzle does not quite fit. That part might be addressed in the management charter, but we must also be realistic that a great game takes time to develop, which made a statement given by Ubisoft “We are able to offer people a new Assassin’s Creed every year because they want Assassin’s Creed every year” nothing more than a joke. Especially if they wanted to rule the gaming industry. In addition I would like to raise that the next big thing is supposed to be ‘No Man’s Sky‘ which will arrive in 2015. We must realistically anticipate that the hype gets away from us all, but it is still seen as the big thing. It took several years, which gives additional view to the hilariousness of: “Ubisoft: No Annual ‘Assassin’s Creed’ Would Be ‘Very Stupid’“, it is such an issue because true innovation takes time, consider on how certain glitches had been around in AC2, AC2B, AC3 and AC Revelations. I can understand that some of these glitches were around in the second game, but to still have those issues 2 games after that is just a laughing matter. There is a reason for me to mention Ubisoft, not because I am ‘so’ against them (I truly am not), but their track record speaks for themselves. So will 2015 be an EA year? That part remains to be seen, however, as I see it at present, there is enough indication that Ubisoft had been hit by burnout staff (assumption on my side). Will a change of atmosphere give us better games? I certainly hope so, because games thrive on the creative and innovative mind, a state that crunch time seems to destroy. This is not just my view, there are loads of views out in the open, some scholarly, some less so, most of them all agree that crunch time and creativity are opposites, so why rely on it? My personal view is that in several cases, these companies (the big ones) didn’t choose the wrong style of management, they choose the wrong sort of manager altogether.

If you doubt my words (which is always fair enough), then consider which games were the true big hits and how they were made. The age old example remains the strongest one. Minecraft was never a big project, yet Microsoft regarded it to be worth over 2 billion. a simple low res game, addictive as hell is worth more than the bulk of the gaming industry, you see, Ubisoft and Electronic Arts both made the same mistake, as they ‘relied’ on a business approach with BI solutions and spreadsheets, they forgot their number one part. If a game is no fun, you lose all your customers really fast. They both made that mistake in huge ways. Both forgetting that their games rely on innovation and creativity, both have ad massive losses in that regard. Will Ubisoft recover? That is hard to say, the EA machine is claiming improvement and it seems that Mass Effect 4 will be their greatest test. EA got hurt badly by Sims 4 and Battlefield, we should also look at ‘Dragon Age: Inquisition is great, but here are 8 things it could do much better‘ on GamesRadar, because when we read that this is a 100 hour game and it loses momentum, we can agree that $100 for a game that could be played within 2 weeks is a little demotivating. It goes back to long before Infamous: Second Son (which is just one of the games that could have been legend), I think that the makers need to retrace their steps on how many hours a game should offer. No matter how good the graphics are, I finished Tombraider in one weekend, which is not good mojo money, especially when you consider that the initial edition (on PS1, 19 years earlier) took a lot longer and was riddled with juicy little challenges. Aren’t games supposed to go forward on more sides than mere graphical resolution?

So as we judge those who make the games we desire, we see that those thinking that they are pushing towards what we desire, only end up delivering a lessened product due to pressures from too many sides, not in the least pressures that they internally created. Even delays (Watchdogs and Elder Scrolls Online) end up not being solutions, in case of the Elder Scrolls, with so many delays that the latest tells us June 2015, has been the reason for many people to just cancel the order altogether. The fact that Elder Scrolls has dropped the subscription part shows just how dangerous their position has been. Here I do want to brag a little, because I came up with an entirely new Elder Scrolls almost two years ago, one that could have saved them many issues as they tried to ‘fix’ their MMO approach. Just as consoles require great games to survive, great games require the right people, people who need to be well rested to get them that golden idea that will make legend. Watchdogs did get a lot closer due to the delay, but what if the difference between 84% and 93% was two weeks of rest? That one golden idea that drove the game to legend status? Is it realistic? You see in hindsight that is all good and well for me to claim, but that is AFTER the fact. I believe my view is the right one, they just needed the right manager to inspire them a little further along, but as always, it is a personal view and it is a debatable one, I do admit to that part.

 

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When the offer is free

Try this for free! This is the commercial teaser we all see when we are offered a dozen of options. There is LinkedIn Premium, Spotify, Salesforce and the list goes on for a very long time. It is a way to get interested in a service or product. I myself tried ‘Today Calendar’ for free, than I upgraded, trials are to some extent a great solution. Try before you buy is a way to get into it. There are games that let you download their Demo, DLC’s that work for a week or two, then you decide, buy or fly!

It is an old marketing option that costs little and bring great reward for those employing the situation. There is however the detail. This we see in the article ‘Why are Amazon Prime customers angry?’ (at http://www.channel4.com/news/amazon-prime-charges-anger-customers-online). Several sources had the story, but Channel 4 read the clearest. The sub-line gives us the goods “Amazon defends a free trial of extra benefits, which ends in an automatic upgrade to paid membership costing £79 a year“. Amazon additionally responded with “Amazon says everyone who signs up to Prime gets an email telling them the duration of the free trial, how to avoid continuing to paid membership and how to cancel membership“. This seems clear enough. So when the guardian gave us ‘Giles Coren declares war on Amazon Prime over free trial‘ (at http://www.theguardian.com/money/2015/feb/16/giles-coren-declares-war-amazon-prime-free-trial-subscription), the impression was left with me that someone did not read their e-mail properly, now that person is crying wolf.

There is however another side to this debate. Should silent transfer be allowed, or should there be a mandatory change to an opt-in transfer? So, should the trial be auto cancelled after 30 days and in addition should we see a second confirmation after 30 days that the continuation is no longer free? This option is the one we usually see in software, when a trial is over, we see that the software no longer functions unless you start paying. On the other side we could consider that some consumers are too stupid to be allowed to have a credit card. The man considers himself an adult. He signed up for a trial, if we accept the response from Amazon that confirmation e-mails have been send, with the explanation on how to cancel it, he himself got into this scuffle by ignoring the message. The Guardian also shows another side that people seem to ignore. The two items involved is a tweet by Giles Coren “I mean, @amazon, offer a free trial in 2012, then quietly start charging £79 and never tell me. That’s what sicko porn sites do! I’ve heard“, so he has been charged for membership in 2012, 2013, 2014 and perhaps even 2015 and only now he ‘wakes up’? Now, this can happen, it has happened to many people, including me, yet 79 pounds is not a costs you easily oversee. To some it amounts to the 6 months fee from your internet provider, which should be taken into account. The second piece of information from Amazon is “Customers who sign up to a free trial of Prime receive an email informing them of the duration of the free trial and how to avoid continuing to pay Prime membership. Customers who become full Prime members can cancel their membership at any time and we will refund the full membership if the customer has not made any eligible purchases or used any Prime benefits“, which gives us the second part. So from that it would seem that Giles Coren must have used some of the services and now he is miffed on having paid for it. That conclusion I get from him not getting a refund, which means he had used the Amazon Prime services.

The article is not just an Amazon or an e-Commerce article. It is also an article that shows the unjustified demand of continued free services after the free trial ends. The two sides pulling on this are Amazon as well as pragmatic realism, as one Tweeter replied to Giles with “Shocking indictment of Oxford and private education as former student doesn’t understand the words ‘free trial’“, which pretty much sums up the ignorance people are showing when they accept free trial whilst not looking at the conditions. The one part I will also illuminate is the complaint we saw from a man called Richard Brown: “Regardless of the legality of the transaction and the stance that Amazon will take that it involves selection and a follow up email each year, the structure of this service is clearly designed to benefit from the customer’s lack of attention“. That too can be seen in two ways. I do agree with Richard on that Amazon should send a follow up e-mail on the subscription every year. These places can send you marketing mails until your hard drive has zero space left, but then shows a lack of ‘tenacity’ to inform their ‘customers’ via e-mail on the payment made, which I see should be a mandatory act in the first place (perhaps that happened, but no one mentioned it in any of the articles I saw).

It is the second statement from Richard Brown that bothers me “this service is clearly designed to benefit from the customer’s lack of attention”, not whether that is the case or not, but in regards to the consideration. This reminds me of the initial marketing when we saw the presentation from Microsoft on the launch of Windows 95. The slogan was ‘without even thinking‘, it was brilliant to some extent. Windows 95 was the first step towards people and true intuitive use of computers. Now, many (pretty much most users) are using their devices intuitive, but there is the added part we see that is at the core, marketing is all about getting a foothold, now we see part that implies (emphasize implies), is that consumers are either getting dim (not that unheard an idea), or that we are faced with two new elements, the first is ‘intuitive buying‘ and ‘intuitive marketing‘, the second one is the holy grail of achieving revenue. When used correctly it is seen as ‘Achieving influence without persuasion‘, there is an interesting article (at http://intuitiveconsumer.com/blog/intuitive-marketing-achieving-influence-without-persuasion/ ). It talks about the six mechanisms of influence used by intuitive marketing. They are ‘Trust: Intuitive marketing builds trust and relies on trust‘, ‘Consistency: Intuitive marketing is consistent and therefore communicates reliability‘, ‘Fluency: Intuitive marketing is easy on the mind‘, ‘Emotional reward: At the opposite end of the spectrum from high aspiration is the realm of small emotional rewards‘ and there are the final two ‘Aspiration‘ and ‘Aligned intent‘. As you see (especially after you read the linked article), the Amazon Prime situation seems to address 4 of the 6 elements of intuitive marketing, so when we see the Amazon Prime issue, is there deception? I personally say no! Amazon offered an agreement, one that gives you a cool down period of 30 days. The definition can be seen as “offer, acceptance, and consideration (payment or performance), based on specific terms“, this is what is at the heart of it all. The emotional response of Giles Coren with the reference to ‘that’s what sicko porn sites do!‘ which in my view holds no value, yet ‘the structure of this service is clearly designed to benefit from the customer’s lack of attention‘, the mention by Richard Brown is much better and decently more apt, but is it valid? ‘Lack of attention’ sounds nice for sure, but does that make the consumer less responsible? Especially when Amazon offers, “Customers who become full Prime members can cancel their membership at any time and we will refund the full membership if the customer has not made any eligible purchases or used any Prime benefits“, which is a decent counter offer, which was part of their offer as I see it. So first, the person gets a 30 day cool down and if the person has not used the service at all, they could get a refund. It seems to me that Amazon offers a decent service, so why do these events cause such a strong reaction?

The part I have not touched upon is ‘intuitive buying’. One vendor had this little slogan with their product ‘intuitive buying just like in an internet shop’. Now we get back to the initial Windows 95 slogan, this gives us in the end ‘buying without even thinking’. So we have a complete picture, but what neither article skates on is when will we see the accountability of the consumer. The person who was given a credit card, an adult who was supposed to be of sound state of mind. The person buying, was notified and then did not react. Intuitive buying does not make a person unaccountable, is that what the articles are steering to? No matter how many complaints we see, the clear indication is given that Amazon gave up front and it allows for correction in hindsight.

Hidden under this is the issue, not on the side of Amazon, but on our side, we consumers need to consider the clear truth that nothing is free! Should any internet offer be treated the same way trial software is? That remains valid, but if so, is that because consumers are no longer to be considered ‘adult’ or accountable, or is it because of another path of reasoning?

 

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A coin with more than two sides

Let us take a look at two of many more sides. The first side is given in this article: Google’s Vint Cerf warns of ‘digital Dark Age’ (at http://www.bbc.com/news/science-environment-31450389). The initial quote is “Vint Cerf, a ‘father of the internet’, says he is worried that all the images and documents we have been saving on computers will eventually be lost“. This sounds nice, but is that not the same as we have had forever? If we did not take care of our old photographs and our old negatives, than those pictures would be lost forever, so how is that different?

110mm_Agfa

See here, the picture of an Agfa Instamatic. It is almost identical to the camera I had in the late 70’s. So, how will you get those negatives developed? Where to buy film? Most will not care about it, many have bought new camera’s, but where to print the negatives you have? Nowadays with digital images, almost any printer will print it, almost every system will show them. How is that different? So are the words of Vint Cerf anything else but a sales pitch for some new ‘forever’ saved option, likely one that Google will offer and not unlikely in a way that gives Google shared ownership. Is that under the current feelings of ‘data collection’ such a sceptical view to have?

Now, I will state, that not unlike those old prints, the owner has the responsibility to keep the images safe, just like in the old days. Even if the originals (the digital negatives) are lost, as long as a print still exists, the image remains, just like the old photographs. Yet, his quote “But as technology moves on, they risk being lost in the wake of an accelerating digital revolution” holds truth, because that is not unlike the 110mm film issue. So as long as you have a data option that survives, like the 110mm negative holder, you can always get another print. So, CDROM’s in a writable version came in the late 90’s, so we only started to have a backup option for 20 years, yet affordable digital images would still need several more years. Yes, that market has grown exponential and now, we see the application of Common Cyber Sense in another way. Now, people will get confronted with the need to back things up. As the Digital disc evolved, so has the quality of these solutions. Now the discs last a lot longer, so backing up the old discs on new discs does make a whole lot of sense, so there is a side that makes perfect sense, but is that enough?

That part is shown in the following quote: “’I worry a great deal about that,’ Mr Cerf told me. ’You and I are experiencing things like this. Old formats of documents that we’ve created or presentations may not be readable by the latest version of the software because backwards compatibility is not always guaranteed’“. This is at the heart of what Vincent Serf is getting to, so he is definitely onto something. How many of you can still access all the WordPerfect files you created in 1992? Who can still access their FRED applications and their Ashton Tate’s Framework solutions? That list is slowly and surely getting close to zero. This is what Vincent is getting to and there list the crux, because this would have gone beyond mere images and what we currently still access. Consider the Digital VAX/VMS systems, the collected data that spans decades from 1982 onwards. The IBM series one (those 64Mb mainframes with 10 9” floppies), so Vincent is perfectly correct (as a man with his experience would be), but what solution to use? Yes, his idea is perfectly sound, but the issues that follows is the one that I have to some degree an issue with, you see, sometimes things get lost, which has happened throughout history, would our lives have been better if the Library of Alexandria survived? Would it be better, or would there be more and more incriminations? There is no way to know, but the issue can be explained in another way. This is a myth I heard in school a long time ago. The story is that a person could ask whatever he wanted for a created chess game. He asked for a grain in the first square, two in the second square and so on. By the time the board was half way through, the person paying for it would owe the person 2,147,483,648 grain seeds and that is just half way through. Now think of today’s world, where we collect everything. Like the chess board we collect every part and this just increased the junk we collect and that at a premium price. So what to keep? That is the hard part, it is interesting to keep on the side that sometimes we need to allow to lose things, but Vincent has a case. Now we look at one of the last quotes: “’Plainly not,’ Vint Cerf laughed. ‘But I think it is amusing to imagine that it is the year 3000 and you’ve done a Google search. The X-ray snapshot we are trying to capture should be transportable from one place to another. So, I should be able to move it from the Google cloud to some other cloud, or move it into a machine I have’“. Yes, there is the sales pitch. “Google search” and “move it from the Google cloud“, so there we have it, the Google cloud! Still, even though there is a sales pitch in here, does that make it a bad approach? Are we better because we save EVERYTHING? That is at the heart of this little conundrum. Now, those having their data on the old Cray might consider their data worthy, so do many who had their data on UNIX mini’s, but now consider every Novell edition, every desktop, now, it will be arbitrary if people decide to take these steps, yet what happens when all data can be baked up like this, what happens when some start ‘offering’ this for ‘free’? Who then co-owns that data, those solutions? Is that such a crazy thought to have?

Here is the last part: “And that’s the key issue here – how do I ensure in the distant future that the standards are still known, and I can still interpret this carefully constructed X-ray snapshot?” This is the part that is interesting; his concept of Digital Vellum is an interesting one. Yet, how should we move forward on that? What happens when these snapshots link up, when they connect, perhaps even interact? There is no way of knowing; perhaps this would be the beginning of a new evolution of data. Is that such a weird concept? Perhaps that is where we need to look at other sides too. Consider our insight, into our memories, our ‘wisdom’ and our ability to filter and extrapolate. Is this solution a primal step from near ‘artificial-intelligence’ to possible cyber/digital intelligence? The question becomes, if intelligence is grown from memories, what do we create when we give it everything we ever collected? I have seen the stories, the way some people think that the dangers of an artificial intelligence is so dangerous. We might consider the thoughts from the ‘Cyberdyne’ stories (Terminator series), but in the end, what if the digital intelligence is the beginning of our legacy? What if we learn to preserve ourselves, without leaving a carbon footprint, without being the deadly blight on nature? At some point we will stop to exist, we die; it is a simple consequence of nature, but what happened, if our wisdom is preserved? Many come with stories and nightmares of the loss of identity, but what happens if we can store intelligence? What happens if the next century Albert Einstein would be there to help us create progress, inspire innovation for all time? Is that such a bad thing? Some of these questions are beyond my ability to answer but there is a dangerous dark side too, what happens when this becomes commercial Intellectual Property? I am all for IP, yet, should cloned intelligence become the property of anyone? I feel that I might be alive long enough to actually see that question go to court. I hope that those making that decision are a lot wiser than I currently feel.

This now gets me to story two, which also came from the BBC (at http://www.bbc.com/news/technology-31440978), the story here is ‘Cybersecurity: Tech firms urged to share data with US‘, which gave me the initial scepticism regarding the Vint Cerf story. So, I am not linking them perse, they are separate stories. The initial quote is “Private tech firms should share more information with government and with each other to tackle cybercrime, according to US President Barack Obama“, I do not disagree with this thought, however, there is a side to this that is not addressed. The given quote is “Senior Google, Yahoo and Facebook executives turned down invitations to the summit, held at Stanford University“, so is this about not sharing, or about keeping the data non-sharable. There is part that we see when we look at the quote “Mr Obama is backing the creation of information sharing and analysis organisations (ISAOs) to help firms and government share material on potential threats“, yes, if we consider that Snowden fellow there could be issue, but is that a valid path? You see, consider how some do NOT want the cyber threat to reduce for the largest extent, consider how many software ‘solutions’ are out there, for viruses, phishing attacks, identity theft and several other parts. There are two dangers, at one part we have a possible solution to theoretically start solving and decently diminish the danger, the other side is on how all that data gets linked, that part in the wrong hands is a lot more dangerous than many could imagine.

The following quote adds to the worry: “Government cannot do this alone. But the fact is that the private sector can’t do it alone either because its government that often has the latest information on new threats” My issue is that this should not in the hands of any private part, it could be seen as the execution of the premise ‘absolute power corrupts absolutely’, those who face that lesson will not have an option. I would see a solution if there was collaboration between NSA, GCHQ, DGSE and a select few more. Reasoning? Cybercrimes have a distinct impact on national income and also national tax donations. They have all the drive to get it resolved. I have less faith in private companies, their allegiance is to profit, their board of directors and more profit. This is the issue as they will do what they need, someone falls on a sword and many get extremely wealthy, the data goes everywhere and many become exploitable, classifiable and re-sellable. I have been in data for decades, I think that governments can do what needs to be done, and it is time to change the cycle of re-iterated profit. Governments have made themselves the bitch of the private industries, the three mentioned initially is not enough, consider the quote down the line “Facebook, Yahoo, Google and Microsoft have all sent less senior executives to the conference“, so why was Microsoft not mentioned earlier? What is going on? The interesting part is that Bloomberg mentions Microsoft several times, the BBC article just twice. It is clear that something needs to be done on several levels, but it takes a different scope and a different approach, I feel decently certain that keeping the private touch out of this will be essential, for the reason that private companies have a mere commercial scope. I feel uncertain that this approach will work, it has not worked for a long time; I have seen ego and political play and personal reasoning interfere with results, in more than one nation. Whatever is done, it needs to be done, it needs to be done a lot faster than many consider and even though taking the politician out of a government seems to be impossible, we need to make sure that an approach is considered that does not allow for political exploitation, but how to get that done is another matter entirely.

 

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