Tag Archives: technology

November 19, 2023 · 16:56

Right in front of you

We all have this at times and sometimes it doesn’t even apply to us. We sometimes see the setting and we see the elements, but it takes something more to connect the parts. It can be timing, it can be the past, it can be budgets, there are a whole range of settings and they could all optionally apply. 

As such I was looking at the MacBook Pro. Not for any massive applicable reason, I am quite happy with my own laptop edition (and I am roughly 99.9% missing for the $6,799.00 acquisition). And this was not about the money (the article that is). You see, we all have budget constraints and   choices to make, but at this point as Thanksgiving is merely days away and soon we get Saint Nicholas (Netherlands and Belgium) and Christmas an opportunity opens up for both Apple and Adobe.

You see, most of you might have seen the offer below 

Yet the setting is that plenty cannot apply for that offer (the are no longer, or never were students) and a larger stage comes into play. What if Apple makes a deal that whomever buys a MacBook Pro before the end of the January 2024 (Just to offer a timeline) get in addition a Creative Cloud subscription for 2 years. Time to get adjusted to what Adobe can do, people who want to improve their needs for vlogging and all kind of self presentation will have the best tool at their disposal. Suddenly the need and the contemplation of a MacBook Pro becomes a much larger need. When you can avoid up to $2,500 in Adobe fees, that MacBook Pro becomes a whole lot more appealing. In addition to that after two years people will start to see the benefit of what Adobe brings to the table. One year is not enough, two years could do the trick for both Apple and Adobe. Lets face it, they are well established, but in the holiday season that stage is under duress and to give any customer the best of both worlds tends to be the self fulfilling prophecy any day of the week.

So was this something that was right in front of anyone? The same could be said for the MacBook Pro and a GoPro, but many will have a decent, optionally overkill option in the camera on their mobile phones, as such the connection Apple and Adobe seems more apt for many people. I have been looking at the settings and I was a little surprised that these two had not made such arrangements weeks ago, in that way they optionally had thanksgiving as well in both Canada and  America. So, was that right in front of you? It might not have been and plenty of people aren’t contemplating the MacBook Pro at present, but with all the noise on becoming the next Google partner, or TikTok diva that sets a stage. There are at present 1.1 million TikTok creators and that group is growing rapidly, as such the new players will either go big or go home. I do not always agree with that greed driven term, but in this case you either offer a lot more or you get overlooked. The stage is Youtube is not completely the same. They have 60.2 million creators, there the stage is becoming more and more that either they upgrade or lose people. There are still a fair share of newbies in that regiment, but not as much or as loud as the TikTok community. 

All elements that that I personally believe Apple could and should have considered many weeks ago, but that could be me. 

I will let you sort it out and if you go this path, see what you need and make a proper budget of what YOU can afford. It is wrong to steer anyone into a path they CANNOT afford, my intent is making an optional solution more affordable and the link Apple-Adobe does that. To be honest, unless you have aspirations into Photoshop or Premiere Pro there might not be a reason to go the way of the MacBook Pro, I get that. Still this solution is taring me in the face and it could be for a lot of people a match made in heaven, but that could merely be my view on the matter.

As such Apple (and Adobe) time to wake up, my weekend is still 7.1 hours active and I seem to more awake than they are (optionally a delusional statement).

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October 2, 2023 · 06:27

Just now

I was just about to snore (loudly) when I remembered a message pass by on LinkedIn. It was the fact that someone I am most loosely connected to one attending the Monaco Yacht Show last week.

So, I went to YouTube to see some of the video’s there and there was plenty to see, but it occurred to me that one of my IP, the one for real estate could easily also apply to these places. The exhibitors and sellers having one channel that does not rely on paper and it will be there offering its services to all who pass 24:7. That setting is one we tend to forget. The people passing by in the evening, they pass by on day 1 and they pass by when it is super busy and this service will provide all who pass their vessel. So when you are trying to sell the vessel of choice and you want in excess of €8,000,000. The idea of having a $149 solution that works those three days 24:7 is not a real investment. It was meant for the $1,800,000,000 Dubai real estate market as well as the Toronto market (which made me design the solution). As this IP becomes more and more valued due to a larger deployment, as well as my first IP reinforced by the Mississauga Center Mall. I feel that 2024 my actually be my year and that could guarantee a 3 years early retirement (wishful thinking by the workaholic I am). 

Still, the larger station gives me pause to consider where else this IP could work and I see that there are more places to go. You see if it works for Monaco, it would most certainly work for the Fort Lauderdale International Boat Show. The IP would not be ready for their 2023 boat show, but the 2024 boat show is an optional setting and when the Monaco results would come in, their hunger for this new sales channel is almost a definite given. Then there is the Dubai International Boat Show, which in light of the real estate angle could be a double whammy for little old me.

No matter how much this is wishful thinking, the application of an IP to a larger area is always a reason to feast (I had Spaghetti Bolognese) and as the idea is set to my blog (and is still mulling over a few more items in my mind) I see that what started as a simple retail tool could optionally become a lot more. The fun part (which I mentioned in the past) is that Amazon, Apple and Google do not have this and they should have been way ahead of me. Sucks to be them I say.

Monday is here for me, let’s make it a lovely day.

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July 6, 2023 · 22:39

Threading the needle

Yup, we all try to strike a balance, well, mostly all. You see the greed driven have no balance, they adhere to scales and only for as long as the scales are set to their side. To see this more clearly I will have to quote a previous article. In that article I wrote “Whatever they are spinning here, make no mistake. This is about DATA, this is about AGGREGATION and about linking people, links that too often Twitter has and LinkedIn and Facebook does not” and I wrote this on March 11th (at https://lawlordtobe.com/2023/03/11/one-bowl-of-speculation-please/) in the article ‘One bowl of speculation please’. I made a few more speculation there, but they do not matter, it is not important if they were correct. You see, I took a look at thread today (or at least try to). And the first hint was given below.

We could not create an account, you can only login with an instagram account, Facebook is optionally that desperate. It was always about linking data, about the granularity of their advertising population. That is all it was and Elon Musk opened that door by ruffling the feathers of his population. It gets to be worse as the ‘solution’ does not even work. 

Their servers are in for a rough pounding and when these services are united, your freedom is pretty much over. 

So there I was pondering a few issues and suddenly it hit me, you see when you when you look at the Tencent Technologies solution below, you might not see the options. 

But there is one and Tencent Technologies is now in a pretty good place to set a new stage themselves. It was always possible with cloud streaming, but I wonder if anyone had thought of it. It seems that Google did not, they dumped their solution. Amazon is clearly still in place in a few ways, but I wonder how far they thought ahead and now Tencent Technologies is nipping at their heels. I reckon that by late 2024 they might have figured out what I was seeing today. In the end Tencent and Amazon are in the running for a new side of cloud technology that is about to hit both doors. I wonder who will open their door first, because if I am right (and I have been correct more often than not) then the revenue from that technology will set them in a captains seat for years to come. And it was so simple, the greed driven people were overthinking their revenue and missing the turnpikes that gave them additional revenue on a long term scale. It is the consequence when you cater to the ‘fake it until you make it’ and their pupils have all turned to dollar signs missing innovation left right and centre. Come to think of it, I forgot another player. The third player is Apple and they could stand to gain a lot more (as does Tencent Technologies). I reckon that if Apple supports unreal engine 5 they might be slightly ahead of the other two, I reckon they need to get past the Epic Games launcher as those dodo’s will ruin a lot more than they make, but that would be up to Apple. A stage now set aside as Meta did not prepare properly, they did not copy the accounts setting because the shortcut was too easy, the fakers did not think things through and that will hinder a lot more than they think. No mater how they go about it, as the people realise that more and more data will be linked, the moment that they realise  that their freedom is now set to enabling advertisements on every device they have, that will be the moment that these people will shun away from Meta and whatever they offer handing a large field of opportunity to the ruling cloud streaming players like Amazon and Apple, with Tencent Technologies following soon thereafter. I am a little surprised, did Google not see this coming? I for one to some degree did not, but this is and has been a Google stage and they missed it too, even as they have some of the elements ready (with the Unreal Engine 5 engine as an unknown). A setting that was out there as I have written about it for at least a year. So what else are these people missing out of? Elon Musk opened the door, but the door also leads to places that Twitter and Musk were never in, as such what comes next and who will cater to that pioneering stage?

I honestly do not know, but I will see it come soon enough. Enjoy the day before the day before the weekend. 

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March 15, 2023 · 22:13

Remembering things

This started when LinkedIn was the source of a question. I suddenly remembered another setting, I wrote about it (when is not important), it was around a year ago, but the part that matters is that this was something Adobe could have used in a number of ways (especially when it decreases the impact of Microsoft). The idea was… let’s start at the beginning.

Above you see the question that shook my mind.

Now take a look below.

Now we see a simple setting towards a project. There is some version control and perhaps Adobe upgraded that part, but too often we see people howl with despair when their version control gives out. USB and Laptop issues are the most common issues, but they are not alone and some go with cloud solutions, yet there are times when connections are lousy, there are cloud security issues, thee have always been cloud security issues and some have more than others, the latter side is that some people tend to rely on local versions, that is fine. Now consider the addition of blockchain to a project file. A file that keeps track of all versions and optionally with Adobe we see actions as well in each version. So now the initial question becomes a mere exercise. A project that gathers the versions and optionally puts them in one place. In this I still like the old DEC (Digital Engineering Corporation) who had VAX/VMS, in the late 80’s they already had version control. At the end of EVERY file there was “;xx” the x’s were a number, as such we could have 99 files called image.jpg. It would take decades for other systems to catch up, DEC was ahead of its time. Now this solution will no longer do and we need to seek alternatives, so how about an alternative use of Blockchain? OR a Blockchain like solution? In a previous article I took that to a whole new level, but that was then and this is now. It was a question that got pushed back to the front of my mind. 

I wonder if anyone else is on that bus ride. Have a great day and please stop crashing drones, they might only be $700K, but it is a waste of good material.

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March 9, 2023 · 21:11

Afford versus Effort

They are apart, but not in the mind of some. You see the old expression “You get an A for effort” got corrupted. I reckon it started after the 90’s when effort was no longer the main dish. It became not what we can do, but what we can afford so that the fat cats can get their bonus, whilst meeting all other obligations. It wasn’t wholly unexpected. I had spoken to some McDonalds people in the Netherlands in the 80’s. They told be about meeting expectations and not overrun it past the 100%, merely meet the expectations of their bosses. Do not be the ‘surprise’ no one sees coming. At the time it was an utter alien thought. I did not catch on to that exercise until mid 90’s. It was weird. You were hired to do your best, but that became you are to do your best as THEY expect you can be a nothing more. I touched on this slightly whilst writing ‘It was one keyword’ 5 days ago (at https://lawlordtobe.com/2023/03/04/it-was-one-keyword/). This must have stuck in the back of my mind, because it came out yesterday with a vengeance. Two things bubbled up. One reflects on LinkedIn and Facebook. They have (for the most) been all about the quantity and not the quality of stuff. They will give you some runaround on complexity (with loads of yada yada yada), but the foundation is that this was out there years ago. I never mentioned it before as I was designing IP to meltdown Iranian (and Russian) nuclear reactors. I did find a solution with the use of a snow globe (how is that for effort?) But the larger stage is not that, it was the story from some girl with a huge smile telling us how people died. That is how it reflects because that is how her profile picture was set. Big smile, no matter what. I do not care that some people can add emoji’s, we can stage ‘emotions’ like they were sad or angry. It would have been so simple to give any person several profile pics, one solemn, one happy (default), one angry and so on. There I a limit, but I reckon that most are covered with less than 9 profile pictures. There are plenty of accounts that have one picture, these are neutral pictures and that is fine. But showing someone how mines impact the human body with a big smile gives the wrong message. And Facebook and LinkedIn could have done something years ago, there is your A for effort right there, no effort because we get some technology babble on how they could not afford it.

This gets me to the second part. The image gives us a mothers day gift. OK, nice, optionally caring, but why? Not giving the gift, I am all for that (even though my mum died almost half a century ago), but see the second image. 

Now consider this a mockup, set to about 4 inches, optionally in merely in greyscales. The edge has the battery, and an option for an micro SD slot. There would be an USB charging option with the more expensive model having some kind of dock. And we include the one cool thing Microsoft did 30 years ago. We get the about screen to give the holder who it was from and what for (like mothers day). The screen could have not merely a calendar, which the simplest UNIX command (cal), but we could add a dot around important dates, like birthday’s mothers day, fathers day anniversary days and so on. The LCD has a clock option so that they can place it anywhere where they need time and optionally showing images, like pictures. And yes the colour version would be more expensive but that is on the buyer. So why are we looking at some acrylic heart that is reduced to a paperweight within a year? It is a nice gift and the emotion behind it is most likely real, but giving something that has long term impact, is that realisation wrong? Is that now beyond achieving? Why is that? This setting came to me in mere seconds, so why isn’t a player like Amazon all over that? They have pretty much all the technology required, the digital transparent LCD clock is decades old. No one took that for a ride to the next generation? 

That is what shows effort versus afford. We forgot to go all the way, we forgot to take the train to the station past the last station. Technology is cheaper and gets to be cheaper still. In 2005 I bought a 2GB card for my camera for $850. Now that same card is $8, in less then 20 years. So what about the other technology? We forget that our bosses need us, we don’t need them that much, the Covid era made that clear, so go all in, show your maximum effort and you will soon see that the ‘fake-it-till-you-make-it’ people will try their luck in Uber or they become barbers. You need to shine and as such you need to make your maximum effort so that you get noticed by the right people, because the greed game is unrelenting, some boss will notice this and they will see YOUR value, something your boss was eager to trivialise for HIS needs.

Just consider that for a moment.

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February 9, 2023 · 22:09

Huh? Wha? Duh!

I was a little baffled today. The article that I saw in Al Jazeera (at https://www.aljazeera.com/economy/2023/2/8/google-shares-tank-8-as-ai-chatbot-bard-flubs-answer-in-ad) had me. I saw the headline ‘Google shares tank 8% as AI chatbot Bard flubs answer in ad’. So I got to read and I saw “Shares of Google’s parent company lost more than $100bn after its Bard chatbot advertisement showed inaccurate information”, now there are a few issues here and one of them I mentioned before, but for the people of massively less intelligence, lets go over it again.

AI does not exist
Yes, it sounds funny but that is the short and sweet of it. AI does not exist. There is machine learning and there is deeper machine learning and these two are AWESOME, but they are merely an aspect of an actual AI. We have the theory of one element, which was discovered by a Dutch physicist, the Ypsilon particle. You see, we are still in the binary age and when the Ypsilon particle is applied to computer science it all changes. You see we are users of binary technology, zero and one. No and Yes, False and True and so on. The Ypsilon particle allows for a new technology. It will allow for No, Yes, Both and Neither. That is a very different kind of chocolate my friends. The second part we need and we are missing for now are shallow circuits. IBM has that technology and as far as I now they are the only ones with their quantum computer.  These two elements allow for an ACTUAL AI to become a reality. 

I found an image once that might give a better view, the image below is a collection of elements that an AI needs to have, do you think that this is the case? Now consider that the Ypsilon particle is not a reality yet and Quantum computers are inly in its infancy at present.

Then we get to the next part. Here we see “The tech giant posted a short GIF video of Bard in action via Twitter, describing the chatbot as a “launchpad for curiosity” that would help simplify complex topics, but it delivered an inaccurate answer that was spotted just hours before the launch event for Bard in Paris.” This is a different kind of candy. Before we get to any event we test and we test again and again and Google is no different, Google is not stupid, so what gives? Then we get the mother of all events “Google’s event came one day after Microsoft unveiled plans to integrate its rival AI chatbot ChatGPT into its Bing search engine and other products in a major challenge to Google, which for years has outpaced Microsoft in search and browser technology”, well apart from the small part that I intensely dislike Microsoft, these AI claims are set on massive amounts of data and Bing doesn’t have that, it lacks data and in some events it was merely copying other people’s data, which I dislike even further and to be honest, even if Bing comes with a blowjob by either Laura Vandervoort or Olivia Wilde. No way will I touch Bing, and beside that point, I do not trust Microsoft, no matter of ‘additions’ will rectify for that. It sounds a bit personal but Microsoft is done for and for them to chose ChatGPT is on them, but does not mean I will trust them, oh and the final part, there is no AI!

But it is about the error, what on earth was Google doing without thoroughly testing something? How did this get to some advertisement stage? At present Machine learning requires massive amounts of data and Google has it, Microsoft does not as far as I know, so the knee-jerk reaction is weird to say the least. So when we read “Bard is given the prompt, “What new discoveries from the James Webb Space Telescope (JWST) can I tell my nine-year-old about?” Bard responds with a number of answers, including one suggesting the JWST was used to take the very first pictures of a planet outside the Earth’s solar system, or exoplanets. This is inaccurate, as the first pictures of exoplanets were taken by the European Southern Observatory’s Very Large Telescope (VLT) in 2004, as confirmed by NASA” this is a data error, this is the consequence of people handing over data to a machine that is flawed (the data, not the machine). That is the flaw and that should have been tested for for a stage that lasts months. I can only guess how it happened here, but I can give you a nice example.

1992
In 1992 I went for a job interview. During the interview I got a question on deviation, what I did not know that statistics had deviation. I came from a shipping world and in the Netherlands declination is called deviation. So I responded ‘deviation is the difference between true and magnetic north’, which for me was correct and the interviewer saw my answer as wrong, but the interviewer had the ability to extrapolate from my answer (as well as my resume) that I came from a shipping environment. I got that job in the end and I stayed there for well over 10 years. 

Anyway the article has me baffled to some degree. Google is better and more accurate all of the time, so this setting makes no sense to me. And as I read “A Google spokesperson told Reuters, “This highlights the importance of a rigorous testing process, something that we’re kicking off this week with our Trusted Tester programme.”” Yes, but it tends to be important to have rigorous testing processes in place BEFORE you have a public release. It tends to make matters better and in this case you do not lose $100,000,000,000 which is 2,000 times the amount I wanted for my solution to sell well over 50,000,000 stadia consoles for a solution no one had thought of, which is now solely the option for Amazon, go figure and Google cancelled the Stadia, go figure again.

The third bungle I expect to see in the near future is that they fired the wrong 12,000 people, but there is time for that news as well. Yes, Wednesday is a weird day this time around, but not to worry. I get to keep my sanity playing Hogwarts Legacy which is awesome in many ways. And that I did not have to test, it was seemingly properly tested before I got the game (I have not spotted any bugs after well over 20 hours of gameplay, optionally merely one glitch).

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September 22, 2013 · 19:04

NSA linked to corporate dangers?

The Netherlands are facing a new issue, one that they had not bargained for. It is my personal view that the matter at hand seems to be getting misrepresented, so I need to do something about it.

First let us take a look at the reported facts.

On Saturday 21st September the Dutch NOS reported on TV and on their website on how the Dutch are opening their doors to the NSA (at http://nos.nl/artikel/553680-nederland-opent-deur-voor-nsa.html) The issue is that on business grounds the Amsterdam Internet Exchange is considering opening an office in the US, which would under the FISA all their servers open to investigation by the NSA. In that scenario all of the Dutch internet traffic can at that point be monitored by the NSA.

The first question that comes to mind is what the exact benefit is to open an American office. I wonder why that step is so essential. That reason might be very valid, I just do not know.

The danger is not ‘privacy‘ as such. So many people keep on blabbing on how their privacy is so much in danger. I think that remains to be grossly exaggerated. The additional issue raised by the NOS on their Saturday broadcast (which was not on their website) is a different matter. In there the mention was made by Nico van Eijk from the University of Amsterdam, where British executives from an online gambling site, something that is perfectly legal in England, is not legal in the US and when these executives were in the US on business for other ventures, they got themselves arrested. This info can be found at http://www.cato.org/blog/uk-gambling-ceo-arrested-us-airport. The important quote here is “the U.S. has exploited those treaties to effectively kidnap British citizens who broke no British laws, and extradite them to the U.S. for trial on charges of violating U.S. law“. There is of course another legal side to this. Did David Carruthers actually enable these transgressions of law? Connected to this is the Mark Emery case, which involved a Canadian ‘evangelist’ for medical Marijuana. Did either enable US business?

A quote from the UK’s Daily Mail gave us “Investment bankers Goldman Sachs says that the clampdown by the American authorities could mean ‘that the US could cease to be a viable market for online gaming companies.’ That would be tantamount to destroying the earnings of the main firms since 70% of them originate from the United States.”

The two sides here are that in the first degree these companies do rely on their American market. Knowing that the events were illegal, going to the place looking out for you was not really that bright was it? The second was that the statement came from Goldman Sachs. Bringers of the popular gambling option ‘soon, because of our bad judgement, you no longer own a house‘. Seems a little warped doesn’t it?

We could of course come to the notion that the NSA executive is riddled with spineless paperbacks, not a hardcover amongst them! But the reality is not that clear. In actuality, the game they could end up playing is a lot less appealing for those outside of the US.

For that part we need to take a look at the NSA website (certain parts of it) and to start we need to look at a document that came from the Defense Technical Information Center in Fort Belvoir Virginia. This document called “2009 National Intelligence, A Consumer’s Guide“, where at page 52 it states “The Act specifies that OIA shall be responsible for the receipt, analysis, collation, and dissemination of foreign intelligence and foreign counter-intelligence information related to the operation and responsibilities of the Department of the Treasury.”

Now add the information on the mission statement from the treasury as displayed by the white house. “Support the Department of the Treasury’s mission to promote economic prosperity and the financial security of the United States” this is only part of that mission statement, but by itself it is just as valid. The two now give them additional possibilities through the NSA.

That part is seen on the actual website of the NSA and specifically a department called the ‘Information Assurance Business Affairs Office‘ (at http://www.nsa.gov/ia/business_research/ia_bao/index.shtml), here we see the following parts:

1. The IA Business Affairs Office (BAO) is the focal point for IA partnerships with industry. It also provides guidance to vendors and the NSA workforce in establishing IA business relationships and cultivates partnerships with commercial industry through demonstrations and technical exchanges.

2. The benefits of working with the BAO are (two of them):

  • Increased product marketability
  • Assistance in the development of next generation solutions

These are only part of the mission. They do a lot more. So in the upcoming age where the world will revolve on big data and parsing information, US businesses might get the option to get access to Exabyte sized data, marketable, distributable and sell-able. The intelligence side of the US was never the problem. The corporate side, for which I have tried on several occasions to warn others about (like ‘the Google’ and ‘the Facebook’) will get access to information and innovation on a global scale.

When we consider the utter inability by the US government to get their own spending under control (not just them mind you). As they are now closer and closer on the edge of bankruptcy (17 trillion in national debt will do that to anyone), their own treasury will only need to receive just one mandate ‘to grow and assure the continuation of the United States and its economy‘, which is already part of the treasuries mission statement. In the age where the current president is so polarised against his opposition, where he is adamant that spending is the only option, he will not hesitate to speak these words (can’t really blame him, can I?). It is decently likely that this would give specifically assigned parts of corporate America the option to market Petabytes of data. Outside of the US, the industrial age would then collapse in a way you cannot even imagine. They could globally sell lists on scales no one can compete with. Consider the future to have one provider in data; the ripple effect in the industry would be devastating. However bad you think you have it is nothing compared to what happens if the thought I am having is a reality. Consider the data files people created. The issue I was confronted with yesterday is that someone saw a nice design on a 3d printer and he wanted to use it, but it was not his design. The help file contained the info I expected it to have. All files from that program were to be considered shareware/freeware and could be used and distributed freely. The software maker had done this to avoid liabilities. It made perfect sense. He made a program he wanted people to use, he did not charge anyone for it and to avoid people coming after him for being nice, he made it all freeware. But whoever designs in that program, those data files are freeware too. So anyone can use it. How many programs do you think are out there built on that principle? Now consider those artistic idea’s, traded freely and there is nothing you can do about it.

That was part of the fear I had and as almost EVERYONE gave away their rights on social media, who profits? It seems to me, not the creator!

But then those in social media opted for that, however those on corporate networks and business internet connections did not opt for such futures. The question is, how protected are they from misuse of their data?

So how long until it is no longer about finding terrorists?

 

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September 16, 2013 · 04:31

The marks of trade

Even as we look into an abyss of unsettling economic prospects, we notice that many of the gadgets providing entities are still playing the high game for now. The fact of the matter is that even though many places are in recession, some places seem to be getting through and only a few are on the path of former comfort, all of the people are looking at some light point in their life, whether it is for them personally, or for the entire family. However, in the US there are the upcoming Thanksgiving Day and Christmas. A large portion of the world relies on Christmas day with a few places having an added feast of Saint Nicholas. Basically three moments the retail industry relies on these days to stop them from turning into Lemmings and run of the nearest cliff (could be an excellent game).

The following players (some of them) are:

  • Sony is going for the Playstation 4
  • Microsoft is going for the Xbox One
  • Nokia (a Microsoft company) is aiming at the Lumia 1020
  • Apple has a league of ‘new’ options, with all kinds of letters (and/or numbers).

So if these places have trademarks, then are they about protecting their recognisable design or expression. Yet, is that true, or is that what they proclaim they do?

What if their recognisable design becomes:

  • Playstation 4 – An average renewed system where they forgot about harddrive space?
  • XBox One – The place where your privacy truly went lost forever
  • Lumia 1020 – Another model, now with 41Mp camera, but where to store all those pics?
  • iPhone – more of the same and additional ways to run out of battery power before lunch.

So whist the brand (Apple, Microsoft, Nokia, Sony) have the one story, their products are getting different labels, and it is likely that the junior marketeers as stated ‘Junior’ seem to be not on par with HQ as it goes for the mission of the brand, and drop the ball all over as it comes to the product. When I see the trade shows, as I saw the stories and the way they try to hype the concept, I do wonder whether some of these ‘soldiers’ are on proper par with the concepts of trademark and long term damage that they seem to invoke.

So let us go over these ‘Trademarks’ in that order.

Playstation 4 – This is the one system I have decent levels of faith in. It’s initially weaknesses has been dealt with. The too small hard drive can now be upgraded. Mind you the 500 Gb should last a while, however, as 500Gb to 1 Tb is a mere $25 extra, so I wonder why 500Gb was chosen. If you spend an additional $100, you can upgrade immediately to 2Tb. I agree it is overkill, however upgrading once at start could prevent a 1-2 day loss down the line. I did it with my PS3 and never regretted it. ‘Sony, where storage was left at Kennard’s!’

XBox One – There have been loads of messages about online all the time, or even once a day. This has now been ‘removed’ as an issue as Microsoft no longer requires it. You see, it is so much better to get these people connected with a carrot then with a shotgun, so now the console comes with a free digital copy of FIFA 14. Which still needs to be downloaded! Whether this is only once, or the start to get people online in a sneakier way is yours to debate or conclude. Gamers for the most (the multi-player group) need to be online; the rest could be if the game is good. Many of the issues are about digital privacy fears. Some are realistic, some are speculated rumours, but a large portion is just absurd conspiracy theory. There was a rumour that deliveries were down, but this was denied by two sources. So in case you heard the 1 million less consoles on launch day, be sure to check your sources. I personally believe that the invasion of privacy was the biggest blast this trademark took. The additional issue of online once a day did not help, especially knowing how irritating broadband has been in plenty of places outside of the US. It would be nice to just dump this on Don Mattrick, yet I feel that this was not just his call and those above him should start taking a long hard look at the population of gamers. Calling this an ‘entertainment system’ instead of a ‘gaming console’ might seem nice and claiming that it will make you win the war is also nice, but the reality is that this multi-billion dollar market is all about gamers, not knowing that population will turn out to be ultimately fatal to the Microsoft XB-1 brand, no matter what else it can do.

Lumia 1020 – This is a new contraption. It has two sides. One, it is really fun to use (I tried it) and the camera abilities blew me away. Yet, the other side is that it is linked to Microsoft and they will have a few issues to deal with down the line (not just that weird OS). The device itself is no longer a Nokia device, or not in the traditional sense. Nokia was always the number one brand for me and it lost appeal as it was too slow moving into the smart phone world. They are coming back strong, but a 2 Gb ram when you have a 41Mp camera? Seems a little short sighted. So, they added a free 7 Gb SkyDrive option. Oh, wait? Is that not the place from Microsoft who gave their access to the NSA? So what about your privacy, not to mention the data usage price?

As you see, we are getting more and more towards the new Microsoft Trademark ‘Microsoft, because privacy is just an illusion!’ Is that fair? Not sure! You see, in the end I do not care whether the NSA gets access to my data. My worry is that overall, cyber criminals have more resources and abilities then we see at federal places. You know those small, massively underfunded places where they try to stop cybercrime (read FBI). The fact that the NSA gets access means that there is external access, which means that criminals get to have a go too. To that part I do object.

iPhone – the device that truly revolutionised smartphone and mobile usage is now going towards mobile phones in the same way Russia showed diversity for the S-300 (22 letters added over 30 years). Apple seems to forget to truly move their battery forward and in other fields of smartphones the iPhone is no longer regarded as the heralded winner. The device wants to be too much of everything and ends up coming up short in many of the fields they are in. So will the new Apple Trademark read ‘Apple – Master of none, drowning in some?’

There are plenty more devices out and about for the expensive festive season, yet it seems to me that some of the players entered that field by using spokespeople with a golf handicap equalling their IQ, or is that the other way round? When the digital world is entering the field where more and more possible ‘new’ consumers are updated through the net, it seems that their marketing and party lines need to get a massive overhaul and it should all get a much better mentor system then it currently seems to have.

Trademarks!

They might be seen as great assets, yet when those trademarks get assigned by the audience (example: Vodafail, because Vodafone just doesn’t connect) and it gives your brand itself a twist moving its customers towards to competition, you know you have problems coming (and many of these from your own board of directors).

 

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August 10, 2013 · 02:09

Look horny!

Seems an odd title to start with, but whenever I see certain reports by boards of directors as they make it to the press, then I am reminded of an old Dutch cartoon called ‘father and son‘ about the conservative father and the progressive son. It was a political cartoon by a man called Peter van Straaten. In one of these drawings a man is standing with a camera whilst the woman is standing not that dressed next to the fireplace, the by-line is ‘Look Horny’. It was hilarious! So was the published remark from the Apple board of directors “Apple’s (AAPL) Board of Directors has grown frustrated at the company’s lack of visible innovation.”

Be innovative in this light is as weird as being horny on command. We can all be innovative at times, but we are innovative with the means at our disposal. In his case this is about vision. Was Steve Jobs the visionary, or was he the man who could recognise it when it was shown to him? Let’s face it; we all have ideas at time. I remember coming up with something that is now called Facebook. Hold on, wait! I am not claiming I invented Facebook. In the late 90’s Warner brothers had these web spaces that were hosted through a provider called Angelfire. There was the Halliwell home, the Babylon 5 home, the Bat cave. All forms of addresses that linked the subscriber to their favourite series, or movie. It was free and it came with 20Mb space. However, it was completely static. I thought it would be a good idea to have something similar and to let these members talk to one another. Our benefit would be that we could talk to them all, a place for free advertising at the cost of one web server and a few additional costs. My boss stated that this was not our mission (which was true) and that this would never work (Really?). I think I still have the e-mail somewhere. I had no other means to pursue this idea and in the end it would never have been anywhere near Facebook, so it does not matter.

The moral is that if your boss lacks insight, things will never get pushed forward. It seems that Steve Jobs had this insight in abundance. Likely he was one of these true visionaries and the timing was right. Timing is all in that field, come a little too soon and it will not happen, come too late and you are a copycat at best.

Does the board of directors at Apple comprehend this?

Perhaps Tim Cook has part of these abilities, perhaps not. Perhaps there is no real innovation to be gotten. Let’s just face that between the cassette, the mini-disc and the iPad there were many years of waiting. The origin of the cassette recorder was around the 1930’s, which was PRE WW2 and would not be a consumer item until decently after WW2. So it took almost half a century to get to the Mini-Disc and almost a decade to get to the iPod. Will it take that long for the iPod to evolve to something truly new? There is no way to tell, innovation comes in many forms and a real breakthrough is needed to shape innovation.

I reckon the new Mac Pro is sure sign that innovation is not dead, this is however nothing more than displayable innovation with to a smaller extent an engineering level of innovation, yet, this is nothing more than a new step forward, not a leap forward onto a new train. As for ‘new’, let’s not forget that Cray had the round professional computer (read mainframe) first, the Cray CDC8600, which was released in the late 60’s, so is the idea Apple had truly innovative? The Cray version came with a bench around it, so where’s my chair Apple!

There is also a downside to innovation the way Apple does it. That part is becoming more and more visible with the iPad. There is now the iPad2 and iPad3. My iPad1 is great, I bought it to use in University and it does exactly what it needs to do and I was until recently quite happy. Developers make applications for the device and I have bought a decent amount of them. However, recently, more and more applications can no longer be updated. Even more irritating is that some updated applications will no longer work and crash as these developers only seem to consider the new iPad’s for testing and not the old ones. More important, new software often no longer works on the old models, so from that we could come to the thought that the innovation of Apple comes at the price where a device like the iPad, must be replaced after two years, which seems an expensive approach for consumers.

Now let’s take a step back. Innovation should not be a hype word. The dictionary states it as: “the act of innovating – introduction of new things or methods.”

So Apple is not really adding anything truly new to their cascading fleet of devices. There is even the idea that in the end this step like approach is a really bad idea. They seem to forget that the economy is in a slump and most of us cannot afford a steplike replacement of our devices.

I reckon the board of directors should also realise that the ‘innovative’ track of Apple has been an expensive one for its consumers; I lost close to $8000, whilst Apple was all too eager not to step forward on their failings and I am not alone. How is that related? Well, when you lose money, until something TRULY innovative comes, why would you purchase that brand? In my case my expensive laptop had to be replaced after only 14 months and as such I did not buy an apple. I am not alone; several around me had such an uncomfortable experience with the iPhone 4 that they have since moved to a non-Apple android solution.

So perhaps their board of directors need to focus on quality of the innovation, not quantity of innovations. In the end, they have nothing valid to complain about. Apple is in the bulk of the homes in one way or another. Whether it is through desktop (iMac), laptop (Macbook Air/Pro) or handheld (iPad/iPod/iPhone). If you talk to 10 of your friends then it is likely that 5 out of 10 have at least one Apple device and 2 out of these 5 are likely to have more than one device. Plenty of CEO’s would sell their first born into slavery for such returns. So in plain words, what are these board members bitching about? Is it truly about innovation or is it about simple greed?

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July 25, 2013 · 19:14

The Telco is on the wall

The Dutch giant KPN is in the market to stay alive. As the message is now that they are selling E-plus to Telefonica. Consider that the sale of this company is sold for 8 billion, which might seem good. It was however bought a decade ago for 20 billion. So that means a loss of 1.2 billion a year.

So this seems not that good an investment, when you look at it. Is this turning into a moment of selling the family silver cutlery, or is it about more? KPN is not the only one in this regard. Nuon (a Dutch energy provider) is also surfing the red waves of tremendous debt. So much so that its mother company Vattenfal is now putting the Dutch energy giant up for sale. Experts have stated that some of these problems are due to the company holding on to old methods for too long. Considering that they require gas, and the price of gas is up, means that their energy is more expansive then most others.

Back to the Telecoms! In Australia, Vodafone has a multitude of problems. Due to less reliable connection issues they had, over 550 thousand customers left Vodafone Australia for other providers. That is a shift of customers that started only 6 months ago. That means that Vodafone is facing a loss of revenue approaching 20 million a month. So we are talking about a decent amount of revenue. It amounts to a loss of almost 8% of their customer base. That is not even close to the end for Vodafone Australia. They currently have a class action running against them, so that is likely to be a none too small bill, and linked to the loss of customers (at http://www.zdnet.com/au/vodafone-australia-reports-customer-losses-of-551k-7000018290/) we also see that there are currently some legal threats coming from Telstra. That can be read at http://www.zdnet.com/au/telstra-ramps-up-4g-rollout-as-3g-scales-down-7000018225/.

The quote that matters is “Riley also took aim at recent claims from Vodafone that it has better spectrum holdings than Telstra in the capital cities, allowing the company to offer faster 4G services.”

Perhaps Telstra needs to consider a few things!

First there is the article that ABC published in 2011 (at: http://www.abc.net.au/technology/articles/2011/09/28/3327530.htm).

Yes, I got to hear all about it in Uni when I was doing my mobile technologies subject (party of my IT degree), so if this is about ‘marketing’ claims, then Telstra might revoice the words stated in the claim. They could read the following: “Riley also took aim at recent claims from Vodafone that it has better spectrum holdings than Telstra in the capital cities, allowing the company to offer faster 4G services” in the air of “Riley is also aiming at the mention that Vodafone is more colourful then Telstra when offering a mobile service labelled as 4G in the capital cities“. Have you seen those BORING 4G posters all over Sydney? Yup, making legal threats against opinions, that makes perfect sense to me…..NOT!

OK, it is 2013 now and there are true 4G providers now, but what is important?

4G is the fourth generation of mobile phone mobile communication technology standards. (Quick Wiki grab). When we consider the 4th generations, we see WiMAX and we see LTE (Long Term Evolution).  The ITU (International Telecommunication Union) stated the requirements on what makes a 4G standard. So when the International Mobile Telecommunications Advanced (IMT-Advanced) specification was set for the 4th generation in 2008, there was an actual next generation target to achieve. You wonder why it took so long? Well, the ITU looks forward on what the next step would be. So they set peak speed requirements for 4G service at 100 megabits per second (Mbit/s) for high mobility communication (such as from trains and cars) and 1 gigabit per second (Gbit/s) for low mobility communication (such as pedestrians and stationary users). This would indeed be a massive step forward in a time when those speeds were not even close to an option. It makes perfect sense. You have seen this before. When we went from VHS to DVD, similar steps forward were made. This step was even larger as people moved from DVD to Blu-Ray.
It is technical evolution baby!

Yet, Telco’s are all about marketing, and Telstra was really clever. From the information that WAS then, they basically offered 3G+ and named it 4G, but that does not make it true 4G. That is how I personally see it! When I think of a power Telco offering 4G, I think of NTT DoCoMo and TATA (India). DoCoMo has close to 60 million customers in Japan, which is well over 45% of the mobile user population. How many Telco’s can actually make the claim that 1 in 2 connects to them in the Mobile community? In India there is the Tata Teleservices group with over 75 million customers, and NTT DoCoMo owns 25% of this.

So when we think Telco, Telstra and Vodafone Australia do not really measure up. Yet the interesting link here is that NTT DoCoMo had Billions invested all over the world, including in KPN in the Netherlands. Is it not interesting to see how these Telco’s seem to cross pollinate? This raises an issue that many people forget. If we consider the Vodafone class action, and if we consider the reasons of bad connections, then what is going on? Our little Island has 20 million people, which is less than a third of the active Japanese mobile phone users. So why are our connections failing (I am only considering the large cities)? It is clearly not about technology, but about infrastructure and implementation (in my humble view). Yes, we should not forget costing here either, as it all costs money, but consider the income in India and Japan, consider the amount of users. NTT ended up with a net income (after expenses and licenses) of roughly 5 billion dollar last year, which is almost 12% of the total revenue. So we see three things.

1. A ROI of 12% is not that bad.
2. Several nations are competing against giants with means we cannot fathom.
3. All of them seem to be writing off ‘losses’ on massive levels.

Is this about losses, about write offs or about something that is not here?

I reckon it is mostly about the not being there bit. When we look at incomes then we see that the Vodafone Europe CEO (Vittorio Colao) made 2.2 million Euro, whilst David Thodey, CEO of Telstra makes a mere 7 million dollars. So, yes they make decent coin, yet nothing more a mere mid-level banker is likely to get as an annual bonus, so the money is not draining away in that direction either.

No, I personally see the issues as a side effect of devaluation of technology. This is a side that has been ignored by most members of the public from 1997 onwards. You see, technology providers saw the benefit of the armistice race and went the same way. Every year we see a PC, laptop or tablet that is better, faster and newer, but how much faster? The impact with computers is not that big as it hits the individual. They deal with slightly larger programs, and that is pretty much it. Your text file is not that much larger. If you consider a 3000 word document, then that file remained relatively the same over the last 10 years. For electronic devices like TV’s it is also the same. We get the same signal and beyond that it only looks nicer, all this did not impact the provider.

With telecom it’s a different cattle of fish (pun intended). When we upgrade our phones we also attach to that an almost exponential growth of data needs, as such as Apple sold around 25 million mobile phones per quarter, we see that the need for an almost exponential growth of infrastructure is needed (a lesson Vodafone is learning the hard way). Even as the large Telco’s are installing the need for hardware on a continuing base, and as we see the replacement of equipment, we see that the life time of current facilitating hardware is likely less than 40% of its actual life cycle. It is either that of build more places with facilitating equipment, with a connected drain of ‘revenue left’ as well. The last level is one that is not that apparent at present, but will hit Telco company values on a massive scale soon enough. This side can be read at http://www.globallegalpost.com/blogs/global-view/registered-patents-devalued-by-outdated-ip-laws-6786253. Considering the issues at play, then the assets of Telco companies are about (read 2-4 years) to hit a certain basement value. I reckon that there will be consequences down the road. In my view it will be that the truly big boys will continue, the smaller packs will no longer be able to compete in a field where they will get charged for services needed and then some.

What is the solution? Not sure, it is in the end a business answer. Yet, voicing a 1.2 billion loss a year cannot be that good for the ego, and as the amount of players increase, these levels of ‘bad’ news will continue. It will not hit your taxes, but consider that services falter, where will you run to when your mobile phone leaves you with the message ‘searching…’ from your provider?

 

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