Category Archives: Science

May 17, 2025 · 10:09

Death is nigh

Yup, a bit gloomy and perhaps a little too doom speaking, but the news is there and I for one saw this coming a mile away. I mentioned this in the article ‘Utter insanity’ on October 4th 2020 (https://lawlordtobe.com/2021/10/04/utter-insanity/, aka World Animal Day), I mentioned in there the few articles where I also made mention of the US debt, one as early as 2020. So why now?

Well, Reuters (at https://www.reuters.com/markets/us/moodys-downgrades-us-aa1-rating-2025-05-16/) gives us that the credit rating of America has been downgraded. It went from AAA to AA1, this might not be a big thing, but it is, especially in current conditions. You see, Moody also gives us “Moody’s cites rising debt and interest costs” and with that one line the die is cast. Even if it is merely a rise of 0.1%, the implied setting of $36 trillion ($36,000,000,000,000) gives us an additional interest of $36,000,000,000 or $36 billion and the Americans cannot keep their budget as is. So how much larger will this debt become? You can all say that Saudi Arabia is now investing, the AI is coming. But the investment over years will not even pay for the interest increase and at present the top 10 least risky investments hold 10 countries and none of them is America. Makes you think doesn’t it? Then there is the second stage, the stage where some players might think that holding US Bonds might be a tat too risky for them and banker being the cowards that they are learned from the 2008 credit crises and they will be bailing at the first opportunity, especially as the UAE is a much safer and seemingly more rewarding venture at present. 

So is death really nigh?
That is a fair question and I am hesitant to answer either way because the reliability of the press is nowhere to be found (perhaps in a dozen places). So they cannot give us the goods and I saw this going as far back as 2011, as such we cannot see any press reasonably credible, especially when they quote market wannabe’s. And this is not on President Trump, although his actions did speed up the process. The World Travel & Tourism Council gave us “THE U.S. IS projected to lose $12.5 billion in international travel spending this year, falling to under $169 billion from $181 billion in 2024”then there are the losses in defense projects, the losses from allies regarding Canada and Greenland and that showed me that America is desperate, and it seems now that the hammer falls down on people realising that I have been right for over a decade, but bury your heads in the sand. All these presented ‘wins’ are a cloth covering the larger losses. The AFR gave us yesterday ‘China slams Trump’s new chip ban, reigniting trade tensions’ with “The US Commerce Department issued guidance this week that Huawei’s Ascend AI semiconductors are subject to export controls anywhere in the world on the basis that they were developed using American technology.” What a way to piss off your allies. We see this when we critically look at the statement “For Washington, restricting Beijing’s access to cutting-edge processors is a way to blunt China’s rise in artificial intelligence and military applications.” In the first, Huawei is using its own chips, making it doubtful that it is ‘cutting edge’ and in the second, you just tried to ‘beg’ Saudi Arabia for more money, do you think that they as well as the UAE will take that warning? Huawei already has a decent grip on that region with cutting edge development and Oracle is about to go there too. So is this the best way for the American administration to hedge their bets? Now that their credit rating dropped, I reckon the floodgates are no longer sealed, whatever they let through will cost America close to billions and there are people holding trillions in American debt, as such they are likely to get out while the going is good.

So what if I am wrong?
It is doubtful, but it is a fair question. Look at all the economy that America lost in this year and add the losses of next year too, because as I see it, tourism and all the connected spendings are close to gone until at least 2027. Then in 2029-2031 Saudi Arabia has its 2030 setting with all the new resorts (which was always going to happen) and as such you see, the strangling interest of 36 trillion on American and their dream settings. The fact that Tourism at present is “This significant shortfall represents a 22.5% decline compared to the previous peak” as such their current setting is a lot less than 2019 before COVID, it is that bad and we might not care for the income of Disney, or Warner Brothers but this also impacts all the places around them as people cannot afford it all in these places. These places will share in those losses, as such I reckon that Florida will have a few massively bad years (compared to the present). Do your own researching and never accept anyones word as gospel (not even from me), know that data, know your area and see where the losses can be seen. 

I reckon that Oracle is doing fine and will be doing fine for some time to come, but they too have shed employees in 2024 and 2025. 

As I see it, when the masses get the insight of how bad America is doing, that coffin will basically bury itself. So have a great day and don’t let the recession hit you in the head, it is an expected two weeks away at present and there is the setting we all received there hours ago ‘Why France, Canada, Denmark, Germany, Finland, UK, Netherland, Belgium Issuing Travel Advisories to US, Making a Big Dent in American Tourism Revenue, The One Detail That Changes Everything’ as such the bulk of the EU is turning away from America on tourism, as you can see, I remained optimistic, it seems the news is pushing ahead of the settings we now see and when they catch on regarding bonds and America quality of life going down too, the panic will hit wall street and several other markets

So enjoy this Saturday.

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May 13, 2025 · 14:56

And then there were 8

It seems weird, but it makes sense. In 1939 Agatha Christie wrote ’10 little Indians’ where one by one people got erased from existence. This setting now applies to America and their health care as the world already went after the researchers and the academics in health care. Now CBC gives us that Canada is going after the nurses. The article (at https://www.cbc.ca/news/canada/british-columbia/bc-recruit-us-nurses-1.7533079) gives us ‘B.C. fast-tracks process for U.S. nurses to get registered in province’, this was always going to happen, but as it stands now a lot sooner then expected. As such America healthcare is hanging by as little as a small spider wire. Like the sword of Damocles. OK, granted that piece of elementary hardware was hanging by a horse hair, as such, it might be a little less secure. Bur that hair with sword is now hanging over the head of the king wannabe President Trump. So as CBC gives us “The province is making it easier and faster for nurses from the U.S. to get registered in B.C., in an effort to bring more health-care workers north. During a news conference on Monday, Premier David Eby said “uncertainty” related to U.S. President Donald Trump and his administration creates an “opportunity” for the province to recruit much-needed doctors and nurses.” And David Eby, who is never at a loss to represent all of his his 5,722,318 constituents saw a setting evolve and he took the BS by the horns and gave it direction. And there is a chance that BC will be the first state in over a decade to have a surplus of nurses. I reckon that there will be need to weed out the ski wannabe’s from the healthcare crazies, but that is a story for another day and as such to have a surplus in Whistler is never a bad thing, especially with the YouTube crazies thinking that they are Olympic material on snowboards. 

As such we are given “American nurses can apply to the B.C. College of Nurses and Midwives without first going through a third-party assessment organization. The province says collaboration with counterparts from the United States means the B.C. college can now access a database to review the education, exam results, employment and registration history of nurses who apply.” As such a setting without fleecers and fleecing. If you are a graduated qualified person, you stand a chance on a new life in a health driven state and with a natural environment. For those people I have one bit of advice, these singular colored panda’s (Brown, Black, White) are called bears and you need to keep your distance from them. These massive deers with massive antlers are called moose and they tend to be not the friendliest animals in the kingdom either. They are vegetarians, but they can run over you and you get to have more chances surviving that event with a tank than with a moose. Just so you know.

And as I see it (presented by CBC), the results are already there “Since launching its new process for U.S. nurses in early April, 177 people have applied to work in B.C. and 113 have received their registrations to practice, Eby added. The province said applications from U.S.-trained nurses are up 127 per cent.” And this is not the end. America will be short will over 250 nurses by next week and that implies that work will be harder for the remaining nurses and they will optionally also call in sick to post their graduate results before the first of June. I reckon that Doctors will be next and soon there after specialists (anesthesiologists, radiologists and theatre orderlies) which might be a separate step and as such then there will be 6. So how long does President Trump think he can piss of Canadians? I reckon that the UK, Australia and New Zealand are not far behind Canada.

Consider that only 5% will consider this move to any of the 4 nations. Now consider the quote we were given in February “It anticipates a 10% RN shortage in 2027, dropping to 8% by 2032 and 6% by 2037. While the shortage wanes over the projection decade, a shortage still remains. The 6% shortage equates to about 207,980 FTE RNs nationally.” This amounts to a near crises charter (the use of the word crises is overrated), but the fact is that the average hospital is dealing with more than 10% at present and until 2027. So what happens when the drain grows through other means? In Europe that shortage is also pressing and they are ready to vulture a cadaver named America. As such, healthcare is one, but this is not the only one and some are seeing the light in the distance, America is no longer the land of opportunity, that time has passed and now the ones that can get away, will likely get away. The setting of nurses is bringing that to the top, but it is not the only shortage that America faces. Do you think that pharmacies are getting rich over this? No, they merely are the from of the counter and the people are angry and they have dealt with that anger too much and I reckon that soon the need for registered people (likely now at Walmart Pharmacy) will be aimed for next. All sides of a coin that can no longer be afforded and they need a way out before the dreaded hour chimes.

As said, this was coming for a long time and now that the hurdles are here and the people are taking this steeple chase, it merely means that America is running out of options in several ways. As stated, all wars are set to deception. So lets take a fictive setting. A person is threatening Microsoft and its 280,000 people (that person thinks of the spouses and children as collateral damage). Now 1-3 places get hit, so how long until the bulk starts searching for another location? The threat was seemingly real. As such how long until Microsoft collapses as it can no longer function? Is it a mere 10%, or is more than 20% required? It is a serious question as these firms are partially running on skeleton crews. So how long until service level agreements can no longer be met? How long until its customers are running for Amazon or Google, with only a single copy of Excel (that product is the best by global recognition). You see, we see all these firms ‘running on empty’ with no fuel capacity. Now transfer that thought to healthcare and its staff already running. When is a critical point achieved? This is the larger picture that was never achievable. As I stated in the last week. America gets $4.92 trillion in tax revenue. From that, at least two parts are paid, interest from the US debt (which is $36.56 trillion, or $36,560,000,000,000) that interest is a speculated $1.828 trillion. And also defence spending which is $849.8 billion. This amount to $2.3T ($4.92T – $2.6T), that has to fuel retirements, healthcare, infrastructure and all kind of other expenses. I saw this go wrong in 2015, as such we are here and the nurses and others will be handed a golden chute, how many will leave it until it is too late? So how bad do things need to get before it all collapses and Microsoft is everywhere. So as they go the infrastructure of the American administrations go too. So good luck with that and as others have options, I reckon that we are seeing the latest in bungles that enough saw coming, but the media is keeping it under wraps as their ‘stake holders’ need the quiet time. Now that too much is coming out in the open the media has no excuses, merely the party lines like “It is a complex situation”, there are all kinds of excuses and redirections, but the fact that I saw this a decade ago is a larger issue. I am not the brightest light in economy, so others should have seen this a mile away. Where are those media articles?

If Canada can solve its shortage in this way, they are right to do so. As is any other country that needs their shortages filled. As such I reckon that these 113 nurses (at present) got out just in time. Especially when they revert their 401K or whatever retirement plan they have, because 113 times that amount might not seem much, but when they at least have their retirement safe, the ones that never make it might end up with zilch and as I see it, something will always seem more than zilch. 

But that might just be me. So have a great day and lets hope that these nurses enjoy the healthy atmosphere of British Columbia.

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May 9, 2025 · 04:58

Seek it in the dark

Yup, that is coming to your favourite room in your very own house at some point in time in the nearby future. It isn’t that it was a secret, but today I saw a reminder of what is about to happen on a near global scale and as summer is coming to the northern hemisphere, I reckon that life there might become a bit of a challenge. The news was given to me by CBC (at https://www.cbc.ca/news/canada/toronto/small-modular-reactor-nuclear-power-ontario-construction-1.7529338) where we see ‘Ontario set to begin construction of Canada’s 1st mini nuclear power plant’ and I actually didn’t consider Canada in my first assessment as the focal point in 2022 was America and the UAE. It was in my story ‘It was never rocket science’ (at https://lawlordtobe.com/2022/06/27/it-was-never-rocket-science/) where I re-iterated stories I gave in 2021 that America would be having an energy crises all by itself. At that point it was the BBC who gave us ‘Japan urges 37 million people to switch off lights’, which was a little bit of a shock in Japan. They never considered that energy has a finite point? I saw this escalation coming to places like Austin (Texas), Paris, London, New York and a few other places. I came up with a general solution for places like Dubai and Abu Dhabi, but the setting was clear. Action was required and I saw it in 2022. Now we get CBC telling us “It would be the first of four such reactors that OPG aims to build on the site, at a total project cost of $20.9 billion, in an effort to meet what’s forecast to be a steep rise in demand for electricity in the province”, as well as ““As it stands today, we just don’t have the supply to meet that demand,” Lecce said” according to Stephen Lecce, Ontario’s minister of energy and mines that point is coming for Canada. On the upside, Canada only has 40 million people. As such the drain might not be as severe as America has, but Canada is doing something about it, which pretty much means that America better start being nice to Canada (as well as take the 51st State BS out of their vocabulary) As I see it, if the power consumption rises a little too fast, there is little for Ontario to do but switch off the 24% delivery to Michigan, New York, and Minnesota. I don’t think New York needs that power, do they? Wasn’t it President Trump who told the world “We don’t do much business with Canada”, well, as I see it, they didn’t need Canadian energy, as such Canada can scrap the deliveries of energy. And as Elon Musk has what the world needs (something I stated before) and it will make e-Musk (little giggle) and that will make Elon one the first trillionaires on this world. He can start making cash (by the boatload). And as places like the UAE, Saudi Arabia and a few other places have larger wallets and a dire need for the solutions America gets to be number three (optionally number two as Saudi Arabia might not need it immediately) in a few places right of the bat.

So, the question for you all becomes. If I saw this in 2021/2022 why didn’t the rest of the world (read: America) see this? I set it out decently detailed, so it wasn’t rocket science to begin with and now that Canada is moving seemingly ahead of schedule, why haven’t other places locked on the problem? Merely to say “it was a complex situation and we are looking into the problem and see where notifications fell short”? If a data-man (like me) can see this evolve years ahead of schedule with an abacus, why can’t those boffins do that with super computers and AI (little teaser, AI doesn’t exist at this time). 

In America KUT News gave its audience “On anniversary of Texas blackouts, ERCOT forecasts potential energy shortages in coming years”, which is fun as I said that years ahead of schedule and Austin successfully luring business to Austin (mainly from California) should have been ready already. So when solutions are implemented way too late it is the new policy to be able to find your desk in the dark, and work with pen and paper as desktops will also require power that isn’t there. And I get to gloat because it is just another instance where I warned people years in advance. I never warned Canada as I never saw it as an immediate hindrance and as I saw this morning Canada was ahead of the flock and ready to implement a solution. 

So, when will the others wake up? In particular Mayor Eric L. Adams of New York as they require a  jug of power from Ontario. As such they should have been looking at this and optionally being really nice to Elon Musk for the simple need of a discount.

What a way to get to Friday Breakfast early, have a great day everyone.

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May 3, 2025 · 02:25

Where is the gem?

That is the setting I am faced with. You see, like McCarthy had his Russian phobia, Trump is now delivering the Chinese phobia, also known as the yellow fear. We can argue how right McCarthy was in light of the events from the last few years (and a decade before that), But as the yellow fear is grasping America, the question becomes, is it a valid one? I am not denying that there are issues, the larger setting is now on big tech. You see Apple known for its multi trillion dollar value is now under the hammer. The article (at https://www.bbc.com/news/articles/c86jx18y9e2o) gives us ‘Apple says most US-bound iPhones no longer made in China’ the issue is not that they aren’t made in China. The stage becomes where are they made now? At present Apple is giving us that “It comes as the technology giant estimated that US import taxes could add about $900m (£677.5m) to its costs in the current quarter, despite Trump’s decision to spare key electronics from the new tariffs.” Yet as I see it, the focus is in the wrong area. It is not where it is build now, the question becomes “At what loss?” And it is not money I am speaking of. These plants are Chinese in nature (as far as I can tell), and now we get a very new stage. No matter where they are set. China might not like it that certain IP manufacturing settings will leave China, which would be an acceptable move. Not for Apple and the losses they will receive because of it, and there the tariff war takes another bite out of the meat that is American Revenue. I am not stating that this will be great, but even at a mere 2% loss of quality it will impact numbers and it will hit Apple’s customer satisfaction. A simple setting that will impact the Apple revenue bottom line and it will be more than dollars. This could (could being the operative word) impact customer care numbers too. A whole new area for Apple to maneuver against the economic currents it is fishing in.

As Timmy the Cook gives us “He also said Apple is shifting its supply chain for US-bound products away from China, but it is India and Vietnam that are poised to be major beneficiaries of that move.” It is the setting that I fear, as China is pushed out, whomever gets the new ‘victory’ is likely to be no more than 95% of what China delivered and that impacts, so even if there is merely 1% impact (I fear it is larger) it impacts numbers of produced iPhones, as well as the QC of the product. So not only will Apple see less results, if this holds up the loss of quality (with an impact of more service patches) will upset its customers to no end and the speculative result is that this more merely impacts the need for a Huawei phone (I would be OK with the jump from Apple to Google), which will feel good for Google, but Apple will not be pleased. 

So as we consider “China will remain the country of origin for the vast majority of total products sold outside the US, he added.” With the setting that Made for America will not have the rosy stage that President Trump is hoping for. I might think that Apple will not like it either. And with “However moving production lines to India will take time and significant investment, costing billions of dollars”, with the added “Apple have said they want to invest $500B over the next few years.” And that still comes with my speculated expected loss of quality, a setting that Apple never wanted, or never opted for. 

So what is the real threat? Is it China or has it become President Trump?

Even as the Financial review gives us ‘Apple and Amazon have no idea what’s coming’, I myself don’t agree. They are very much aware that they know. The American Administration howling like little puppies that Amazon was making moves to give their customers a look at what the tariff was doing to their goods with ‘Donald Trump slams Amazon’s rejected plan to display cost of tariffs on goods’ (source: ABC News) I wonder when people will figure out to ask questions from an administration bend on hiding additional charges (to customers) and consider that the quote “US President Donald Trump has labelled a reported plan by online retailer Amazon to display the cost of US tariffs on its products as a “hostile and political act”.” Is clear evidence that this America Administration is all about a lack of transparency. It is the statement from Shanti Kelemen, chief investment officer at M&G Wealth where I have issues. I do not deny that her statement is true, but lacking “There will still be tariffs that impact the supply chains [for Apple] and a cost to move them and build new factories” It took years to get the Chinese factories to work at the level they are now working at. The other factories will have to go through all these pains to get them running and that is before you consider that there would also be staffing issues. China and India have different settings in mental achievements. So the pain for Apple is merely beginning. 

A setting that the bulk of people are overlooking, I wonder why.

So as Amazon scrapped the tariff mention on its pricing, the call was heard by a lot of people and they are now looking at Temu and Alibaba. Alibaba mentioned a net income up by 237.53%. Today the Alibaba group is up by 3.83%. I cannot say how much of an impact the tariff has had there, but as others are merely scraping by and some are even reporting losses, the view on Alibaba might not be seen as a good thing, yet Wall Street seems optimistic about Alibaba (not that I know anything about that). 

So this is where the gem requires seeking. Is it still Apple? And there is a second setting. Will there be a larger call to reject the Apple for American markets? This is not easily answered because it is all depending on what is yet to happen. But Americans might be required to smuggle their new Apple devices into America. All because of a setting that the American administration itself is hunkering down on the lack of transparency. The one weird thing I am noticing is that the tariff solution is setting the minds of others towards what is the right path and at present it is not an American First item. And there is more bad news on the horizon (for America) as we seek gems we should be aware that Huawei is a much larger gem than expected. You see, Huawei is making larger captures revenue that expected. The headline ‘Indonesia is hooked on Huawei’ (Source: ASPI) is important as Indonesia is 3% of the planet. This might not seem much, but it gives Huawei larger importance to get into Bangladesh which gives them another 2%, so in a few short weeks Huawei gets an improved 5% goalpost. They already had visibility all over the Arabian peninsula and as Egypt is becoming a larger slice of their business, we see that America basically lost out of a 7% market share. As I see it America First is having a few corners they slice off from themselves. As these stages are evolving and the setting for Europe changes, as America is fumbling the ball. They are now ready to ignore American ‘advice’ and reopen doors with Huawei (likely with conditions) and as I see it Huawei is likely to respond favorable to that. As I see it, the game is changing andAmerica is losing several base stations in delivered ‘revenue’, a state that was almost unimaginable  less than a year ago. That was shown a mere two months ago with ‘German telcos pool efforts to retain more ‘open’ Huawei – sources’ and as this is realised, the rest of Europe is likely to follow, at least the EU is. 

The gem were not the tech companies, they are found where these companies were not, mainly through the pains given to these companies. Apple was not the focus, the companies that profited by the pain given to Apple. The moment you see that, is the moment that you realise that this chaotic setting is giving Chinese companies the open doors they were waiting for. I have no idea what Russia is up to, but this reminds me of the Toshiba settings. I wonder if this is what was supposed to happen, but no matter what. It seems that Huawei is profiting because of this. And with HarmonyOS now at version 5, Apple and others don’t only have to deal wit Android, they now have a competitor in HarmonyOS devices. This is a time to remember the words of Richard Yu who stated that all Huawei devices the company will launch in 2025 will be powered by HarmonyOS Next. You might have forgotten that, but I did not. So as Apple and Google were given settings of diversification, Huawei combined all the strengths they had and that will also impact market share. 

So as some will be given and accepted that the gem is America First. Others might not agree with that and as some sources are diverted Chinese corporations are now focussed on Asia, Arabian countries and Europe (through TAWAL). A setting I warned for almost two years ago and now it is seemingly happening. So where were these captains of industry?

Have a great day and enjoy the smell of coffee in the morning.

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April 29, 2025 · 23:22

News and self reflection

That happens, we all have to reflect on ones self. And I was given, by Arab News (at https://www.arabnews.com/node/2598647/business-economy) ‘Saudi Arabia’s non-oil exports surge 113% since Vision 2030 launch’ here we see “Saudi Arabia’s non-oil exports reached an unprecedented SR515 billion ($137 billion) in 2024, marking the highest value in the Kingdom’s history.” It comes with the added “The robust growth spanned all export sectors. Merchandise exports climbed to SR217 billion (+4 percent), fueled by respective increases of 2 percent and 9 percent in petrochemical and non-petrochemical exports.” As such it seems that the Kingdom of Saudi Arabia is doing well. For me the quote “In 2024, the Kingdom exported goods, re-exports, and services to over 180 countries, with 37 countries registering record import values, including the UAE, Bahrain, Iraq, Oman, Algeria, Spain, France, Poland, Libya, and Syria. Other countries, such as Indonesia, Thailand, Morocco, Pakistan, Nigeria, Germany, Greece, and Bulgaria, also achieved record import volumes” was important. You see, one of my IP ideas would add Egypt, Bahrain and Bangladesh to that list. Indonesia, Pakistan and Oman were already on that list.

As I see it, the first phase might be a simple $6 billion (﷼22,500,000,000), but after that, I personally believe that the annual revenue could grow to $20 billion (75,000,000,000﷼) I might have gotten the placement of the Saudi riyal symbol wrong. The nice side effect of mixing left to right and right to left issues, but that is what it amounts to, as such a nice 6 to 20 billion annual added to the frame, but neither the Saudi Consulate (or Amazon for that matter) was taking the bait and it was such a nice bait. Still the setting of creating IP with a phase one setting of 6 billion is nothing to laugh at. I wrote about it before and that was merely one of a few IP settings (the rest is not that valuable). Still, I feel strongly about this idea and it fits the Muslim stage for a few reasons and that is beside the idea that it might unite the Muslim nations. 

Still I wonder in light of this news, is my idea really worth that much and will it work? I believe so, the one factor I cannot predict is how Epic Games (the maker of the Unreal Engine 5) will react, because I am not certain if they ever considered other venues beside gaming, as such Tencent becomes a factor as they too could carry the IP and in light of TGP Box (Tencent Games Platform) could it support the stage? With the initial 50 million consoles and in a non gaming condition could they consider the new venture it goes along? With the data centre in Saudi Arabia they might. The setting is diverse and it gives them access to a whole new cluster of users. Then there is the secondary stage of gaming, with a strategy that gives this solution over 1000 games pushing them on par with Sony and Nintendo, are they ready for what comes? In this, on par is pretty much the stage as they will not replace these systems, but ride alongside with them. I don’t know enough of the strategists that Tencent has, I know that I cannot trust Microsoft, but Amazon was a first thought when Google dropped their Google Stadia. The internet of things and Cloud gaming had their pay offs as I saw it, especially as no one was looking in that direction and as two streams were taken from the Google ship it made sense to go to Google first (but they dropped their stadia), so the Luna was the only solution for me. Now that Tencent is up and running there is another option, but it is still a little dependent on what Saudi Arabia will do, they are the corner stone of this solution. 

So as I see this article, I wonder if I am right. Self reflection is important, especially when you are talking about billions, and I do not want to be wrong, which is why I try to be as conservative with the numbers I have. On the other hand, the thought that I have the jackpot idea and I cannot sell it is pretty much killing me and I don’t want Microsoft near this, they have screwed up too much IP as I see it as such I don’t want them near the ideas I have and there are a few more. Still the doubt  grips me, how could I have come up with the idea of billions whilst all the others cannot see what I see. Am I missing something?

The doubt can be debilitating. In other news of the good kind. Mark Carney won the elections, so that is at least something. Now if we could only make Donald Trump shut up about the 51st state, that would be really nice. So have a great day and if you are in Canada, raise your coffee in cheers for Mark Carney (it is 6:00 in Vancouver, way too early for alcohol). 

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April 28, 2025 · 12:09

Is it reality?

That is the question I am faced with as I saw the article at CBC which I cannot continue as CBC screwed up its site giving us advertisements every inch of the article, as such Brodie Fenlon clean up your freaking site, and fire the idiot responsible for this. Yet the BBC came to the rescue and gives us (at https://www.bbc.com/news/articles/cx2v37z333lo) ‘Trump deep sea mining order violates law, China says’ in earnest, that article is three days old and I preferred the CBC article as it shows a little more clearly how desperate America has become for funds. I reckon that the interest on 36 trillion of debt is gnawing on the bones of America, more prevalent that gnawing has gone beyond the bones as it is starting on the bowels of America. The BBC article gives us “Donald Trump has signed a controversial executive order aimed at stepping up deep-sea mining within US and in international waters. The move to allow exploration outside its national waters has been met by condemnation from China which said it “violates” international law.” I tend to agree with China, but merely as it allows a setting where the desperate poor countries who cannot counter America and these nations are left with baubles. A setting they learned from the slave traders around 1768. You have to hand it to trump. He is giving the old scriptures a chance to prove themselves. The issue I partially have a problem with is “The administration estimates that deep-sea mining could boost the country’s GDP by $300bn (£225bn) over 10 years and create 100,000 jobs”, in the first there is no clear setting for the $300,000,000,000 revenue. If they ‘mine’ in a few wrong sports, the price if mining and the revenue of staff will cost them an easy $50,000,000,000 which implies a lost revenue base of 16%, the second part is that these jobs are mostly given to people they just evicted. Only the higher levels will get a nice dime, the rest will be done by Americans who didn’t want the job anyway and that breeds errors and often mistakes. A non-committed employee screws up the daily routine a lot more than you are happy with and that will be dozens of people. The part that I never gave the right attention is seen in ““The harm caused by deep-sea mining isn’t restricted to the ocean floor: it will impact the entire water column, top to bottom, and everyone and everything relying on it,” he added in a statement released on Friday.” The he in that quote is Jeff Watters of Ocean Conservancy, a US-based environmental group. The fact that Jeff merely got one quote implies that he has a whole lot more to say and I wonder if we will ever see that part of the equation. The larger setting is that America is now ready to start bullying its way through international waters. So what will they call those who want to intervene on their waters (or too close to it), will they suddenly be branded pirates? A larger setting that America has lost the plot and I warned for this a decade ago. Deal with your debt unless it deals with you and that seemingly seems to be happening now. It also opens a new setting. These little nations will now be ready to side with China, which is another headache for America. And that setting will give China (as a protector or these nations) an options to scuttle these miners. So $300 billion largely lost and American lives lost (at present no one cares about those). Now we get the added cost of these mining platforms and as such America gets into deeper waters. 

So the end of the BBC article gives us “A recent paper published by the Natural History Museum and the National Oceanography Centre looked at the long term impacts of deep sea mining from a test carried out in the 1970s. It concluded that some sediment-dwelling creatures were able to recolonise the site and recover from the test, but larger animals appeared not to have returned.

The scientists concluded this could have been because there were no more nodules for them to live on. The polymetallic nodules where the minerals are found take millions of years to form and therefore cannot easily be replaced.” As such we have a (non proven) stage for the desperation of Americans. This was shown half a century ago. And the fact that America is willing to ignore “larger animals appeared not to have returned” as well as “polymetallic nodules where the minerals are found take millions of years to form and therefore cannot easily be replaced”. As I personally see it, to ignore these two facts implies that America doesn’t care (or cares less) about marine life and that it will act like a carrion eater in regards to the ocean floor and take now what needs millions of years to form whispers (to me) that America is decently beyond broke and it falls to President Trump to default the larger part of 36 trillion of debt. I’m pretty sure that I made mention of that chance in the past and as I am likely proven right yet again, the question becomes why didn’t economics signal clear levels of dangers? The news now, as the Times writer (and American economist) Irwin Stelzer gives us that the economy of America is in rather good shape. So is it really? Please give us the goods on how America is doing well? It might be that the America Economy is seemingly hanging tough, but they lost billions of revenue all over the field from retail to defense contracts. They might be in denial, bit as I see it only two years ago we would never have seen ‘Italian defence and aerospace giant Leonardo has signed a new Memorandum of Understanding (MoU) with the Kingdom of Saudi Arabia’ a mere three months old. So how much did America lose here? I cannot set the valuer of that contract, but the quote “multiple areas of collaboration to include space industry, airframe MRO (Maintenance, Repair and Overhaul), localisation of electronic warfare systems and radars and assembly of helicopters, a focus on Combat Air and Cross-Domain Integration fields, industrialisation processes and human capital development, national supply chain in the Kingdom of Saudi Arabia and the country’s role for Leonardo in the region as well as the global value chain.” (Source: www.leonardo.com) leaves me to believe that it is a serious amount of money, now add the new European slices and with the tariffs the loss of America is now on a threshold to fuel a larger recession than ever speculated on before, the larger players (read: Bloomberg) set this chance at the moment at 40%, as America scuttled their own retail houses (like Walmart) of cheaper goods, they need to continue without the goods, you might think it is nothing, yet 1% of the American population works there, now take out the thousands of shoppers (read: immigrants) and that 2025 revenue of US$680.99 billion will topple by at least 10%, 30% if they are not careful and what remains of that Net revenue of US$19.436 billion? You see, they either fire a whole lot of them or lose close to 40% of their business. These are personally considered numbers, so I might be wrong here to the amount of loss, but not the intention of loss and this is merely Walmart. There are several other chains facing this setting. So how good is that shape of the economy? 

I wrote a few years ago that we need to see where all these bonds are, no serious journalist ever looked into that matter it was the time around the collapse of Silicon Valley Bank in 2023. I wondered how the could have happened and it was a much bigger thing. The acquisition of Credit Suisse by UBS gave me pause to ponder, I figured that several banks had over swallowed on bonds which left them not dissolvent, but left their funds largely frozen as such I speculated that Credit Suisse and SVB had too many bonds and at that time the loss of value of these bonds were crippling them. At present no one really looked at this, even to debunk my train of thought and now we also see some are selling their debt of the US. The BBC touched on that on April 10th (at https://www.bbc.com/news/articles/c5yrr0e7499o), so feel free to think I am crazy (always a decent stance to have) but there is ruffling in the economic oceans and the stage that the economic times are decently horrendous is not a bad thing. 

I just thought of something, did America rename the Gulf of Mexico for mining purposes? Now a bad stance, if it not for the tiny fact that the Bermuda Triangle is there too, as such how many mining platforms will operate in that region and what remains a few weeks later is anyones guess. Just me having fun with the situation. 😛

Have a great day and feel free to enjoy a coffee, it leaves you with a warmer feeling than a US bond at present will. 

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April 22, 2025 · 00:15

Mental explosion

It just happened to me (about three hours ago) ad it is not the first time. I was watching a YouTube video by the Harry Potter collector (aka Peter Kenneth) and as I was watching I heard something. I  wasn’t sure what he said and it turned out that I misheard him. 

But this is not the first time it happens. I have had this before. Whatever Peter Kenneth said, it triggered something and my mind went into overdrive. I don’t know what he said, but my mind made different connections and as my mind took over, I started redesigning and redesigning until my mind ended up with a dumb smart device, also known as a singular purpose device. And as my mind took over evolution after evolution I just continued and after three hours (about 20 minutes ago) I ended up with a 4 station smart setting. All in a days work. Now, it is in part reengineered and I reckon that Universal has the programming ready (apart from the small settings I added) I introduced a new setting that could bring Amazon and Universal billions in revenue. You see, there are a few hundred million of Harry Potter fans. This is not something they all want, but a large group will. It doesn’t matter if they are avid or casual fans, there is a real market that could rake in billions of dollars. A 2023 Statista survey found that 46% of GenZers in the US identified as avid fans of the Harry Potter movie franchise. Another Statista survey showed that 44% of US adults surveyed considered themselves avid fans. (Source: Google), as such that sets in America the setting of over 150,000,000 and when we add Europe we should get over a quarter of a billion fans. So, I reckon that this could be a nice break for both Amazon and Universal. 

So what is this idea?

Well, it involves wands and I will tell Universal when they come over the bridge with some cash (we all have needs and I am no exception to this) but I reckon that after these tariff issues, Universal will lose millions and I reckon that they might be hungry for this idea (Amazon too) because as I see it, a good idea in these days is worth its weight in gold (darn, I just lost 50 pounds). But as I see it, the setting could earn me some cash. I will leave it up to them. 

So have a great day and never ignore the crazy ideas that pop up in the back of your head.

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April 18, 2025 · 17:18

A viewpoint is not a point of view

Yes, nice and confusing. But that is the meaning of this exercise. You see, I don’t agree on the point of view the law makes in this case. They have altered their point of view on the law in motion. In a setting that ran for over a decade. I don’t think they are to blame, there is no real guilt here (apparently), but the setting stands. In this I call to attention the BBC article (at https://www.bbc.com/news/articles/c3674nl7g74o) stating ‘Google has illegal advertising monopoly, judge rules’ I do not agree and for this I call to attention two ‘pieces’ of evidence. The first is the actor Ryan Reynolds, a person I have called more than once the craziest marketeer on the planet. The second piece of evidence is a firm named CAASIE.co, an advertisement services firm apparently in Brisbane (I thought they were in New York). These two stand out, in a pool of millions. Set in a presence of “The US alone spent almost $481 billion on marketing in 2022, with digital marketing seeing significant growth. Australia’s marketing industry is also substantial, valued at over $20 billion.” With the added “While a precise count isn’t available, the scale of the industry suggests a large number of professionals are involved in marketing roles worldwide. The demand for marketing expertise is strong, and the industry is continuously evolving, particularly with the rise of digital marketing”. Don’t get me wrong, there are good marketing teams. The bigger brands have decent teams and at times places like Coca Cola and Heineken stand out. Yet in that setting of millions of people these two stand out. Why? Perhaps marketing is seen by some as the path you take when you can’t do anything else? Perhaps these men (women too) can talk their way into the panties of the youthful ladies and they thought, perhaps I can make money out of this venturous situation. And they went into marketing, mainly because ‘sex sells’. The truth couldn’t be farther (or is that further) removed from the truth. 

And there the problem starts. You see, Google isn’t monopolising things, they merely had the proper handle on things. The marketing bulk doesn’t know what it its doing and as ‘they’ see it Google is in the way. In the early days Google (read: Larry Page and Sergei Brin) figured out a few things. As Microsoft was talking dirty to the CFO’s in the land (in the late 80’s and beyond) these two youthful young sprouts figured out that the work was done by the m inions of these CFO’s, so as they catered to the bulk of the worker ants, Microsoft was wasting its time on expensive dinners and drink parties and they got all the CFO’s and CTO’s of the Fortune 500. But these people needed their worker ants and Google had created a search system that catered to THEIR needs. So whilst these youthful young sprouts were at Stanford University, their buddies all went for the knickers of the ladies. They created a page rank system, because they saw ahead that the web was going to be a mess, millions of voices create cacophony and they cut through the mess.

So ahead we go 20 years (take or leave a year) and Google figured out that their system is gold. So they venture forward and they create Google Ads (formerly Google Adwords) and that was in 2000. Again they hit gold, although it was a natural continuation from page rank and again Microsoft wants ink on the game, but wannabe’s and spin creators can merely make shallow creation and it is seen in their product. At present known as Microsoft Advertising, holds a market share of around 3-4% of the global search engine market. This is bad news for the marketing wannabe’s as they bought the shite that Microsoft is seemingly selling. Even I saw the bing hijacking of people seeking and as Microsoft is all playing innocent, they did (as I personally see it) enable the system to be abused. It matter not, Google created a firm product and now the marketing bitches (both male and female) decided to cry fowl (intended typo) So that I the setting.

Marketing today is people who talk a lot present a lot, but as I see it, they do not know what they are doing. Merely hoping that their revenue cup runneth over and it is based on decade old settings (which is what schools rely on). At UTS (University of Technology Sydney) we had one lecture on page rank and that opened my eyes (unlikely as much as it hit Sergei and Larry), but the setting was clear. Google created the largest setting by thinking of what to do, not to wine and dine the people with money and they followed Microsoft as they didn’t realise what they were up against. The internet of things is a massive beast with plenty of horns and these are the horns of plenty.

So now we get to the ‘court case’ that the BBC gives us. So as we are given “The US Department of Justice, along with 17 US states, sued Google, arguing the tech giant was illegally dominating the technology which determines which adverts should be placed online and where” and as I personally see it, they are catering to millions of people who do not know what they are doing and they think it is unfair that these people should miss out on a business they are unlikely to understand. You see, I name these two at the start as they have figured out a few things. Ryan Reynolds created billions from understanding the world and its business (Mint Mobile, Aviation Gin, and Wrexham AFC. He also co-founded Maximum Effort, a marketing agency and production company) he figured out a few things and that sprout is a mere 48 springs old. He saw the options and turned several products in a multi billion dollar empire by engaging with an audience and telling a story in a way they remembered. The other (the wannabe’s) can scoop up a mere $100,000 dollars at a time as I see it. Let’s not forget that this man started as an extra on the X-Files, now he surpassed the main cast of that series (including the director) in several ways.

Second we get CAASIE.co, they come with “buy outdoor ads globally – from your browser”, with the byline “Self-service. No contracts. No commitments” and consider this quote “In 2007, São Paulo, Brazil instituted a billboard ban because there were no viable regulations of the billboard industry.” For decades these billboards were out there and in 2020 (a mere 5 years ago) they decided to change the premise. So as we get “They are an advertising company specializing in Digital Out of Home (dOOH) advertising, programmatic advertising, and digital signage. Their headquarters are in Brisbane, Australia”, a setting that was clear for decades but no one considered what there was and these people did, so as they gain favor and altitude by being innovative the wannabe marketeers can (for all I care) go duck themselves. 

These two examples are a clear sign that the crying marketeers need to grow up, or as the Americans say “Go big or go home” and that is noticeable on the future of marketing as I see it. Now they are all about AI and creating hypes, but that doesn’t pay for the yacht (or for diner as I see it). 

So as I see “US district judge Leonie Brinkema said in the ruling Google had “willfully engaged in a series of anticompetitive acts” which enabled it to “acquire and maintain monopoly power” in the market.” Is wrong by at least half a continent (a mile seems so shallow), so as I see it, when did the law start catering to village idiots? The fact that there are thousands of voices doesn’t make this clever. Reynolds and CAASIE were clever, they were very clever and that is a setting that CAASIE can enjoy, you see when they get access to the stage where the Google Ads people use CAASIE as the global interface to get global visibility, CAASIE will grow a lot more and what will the marketeers do to get their slices of pie? Cry a little more? Since when did we cater to the stupid to give value to this world?

The is the setting I see and as I see it the larger folly of US district judge Leonie Brinkema, so their goes her “willfully engaged”, Google walked a path for decades and that thought paid off and as I see it, Google was not catering to CAASIE, CAASIE found its own niche of global needed marketing. These two settings (Reynolds and CAASIE) show that there was space and these are raking in the billions (CAASIE not yet) but they can get a lot more by expanding into the UAE and Saudi Arabia, optionally Bangladesh and Indonesia as well. A setting that will iterate in new areas and that was something that a player like Microsoft never understood. My evidence in that statement is the fact that they lost marketshare 6 times over.

So the viewpoints of Google, Ryan Reynolds and CAASIE are not points of view, they are intentional strides in the Internet of Things and their views of how to make money. A lesson a lot of marketeers never learned in the first place. Although they got their collection of panties n their trophy cabinet, something I never ever had, but I decided to remain innovatively engaged. So as I had the ball several times from DARPA, Ubisoft and Microsoft (optionally Amazon and Apple as well) I can relax to see these departments of Justice (globally) fumble their balls and as things go from bad to worse I can giggle (not Google) from the sidelines. How the stage is the play of things, something Shakespeare figured out in 1623.

Have a great day whilst you ponder the wisdoms I left here with two hidden snags, the clever people out there can work out what I left for others to find. Have a great one.

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April 17, 2025 · 21:32

As markets floats a new idea

I was reading up on how the markets were doing. Not that I really have any interest, but the actions of President Trump make it essential to keep notice. The larger setting is important and that kinda gave me an idea. So as Microsoft and Ubisoft are hunkering down on iterating the IP they have, I saw the beginning of another IP coming. Don’t get me wrong, I am happy with the remake of Oblivion. It was great IP, the reason why I bought the Xbox360 and a setting I enjoyed for over 3000 hours of gameplay. Once to do the story, the second time to find everything that was possible to find and I found plenty more and after that I played to get my character at 100% (100 in the properties and skills) I didn’t get there, but I got it to 90%+ it was harder then I thought, but it was fun while it lasted. As such Microsoft will get money from Oblivion and Fallout 3, they bought it, they are entitled to it. Bethesda created two massive blockbusters, so as I heard that we get Oblivion next week the first question I had was “Did they reprise the role by Sir Patrick Stewart?”

So back to the core of it all, I saw “The Dow Jones Industrial Average lost 699.57 points, or 1.73%, closing at 39,669.39. The S&P 500 dropped 2.24% to end at 5,275.70, led down by the information technology sector. The Nasdaq Composite pulled back 3.07% to close at 16,307.16. The tech-heavy index ended the day about 19% off its closing high, sliding closer to bear market territory. Shares of Nvidia sank 6.9% after the chip giant said it will post a $5.5 billion quarterly charge related to exporting its H20 graphics processing units to China and other nations.” The loss is seemingly profound (I am not an economist), but I noticed something in the byline. You see, it is the part of “related to exporting its H20 graphics processing units to China and other nations”, so as Americans are so ‘elated’ with their AI, Nvidia moves its H20 graphics processing units to China and other nations. I reckon that is another slap for this in the foot shooting President. So as the tariffs come to a larger setting, how much more expensive will Nvidia solutions become?

As we continue to get the bad press of the tariffs, as we get more and more bad impacts on the American economies, like tourism, or the USA Today giving us allegations of insider trading (see yesterdays article) people are starting to wonder what the hell they elected in the first place. 

I, one the other hand had a really weird dream and the beginning of a new IP. In this dream I was in a dead town, it seemed to be in the regions of New Mexico. The town was empty,  stripped, and the place looked empty. The people were gone, anything of value was seemingly gone. Seemingly was the right description. I cane to a room filled with people. It was a workout room and it had about 20 people in there. As I came closer they were robots, looking exceedingly yummy in their workout outfits. The men were ribbed and handsome, the women well shaped and some marvel superhero dream of what women looked like, there was even a model looking like Gal Gadot in her wonder woman outfit, and yes, she was complete ;-), or was that ;-)… ? (Yes, that was a sexual reference) When I turned on the lights they started to move like in some exercise routine, the lights went on and then off a few seconds later. A few second later more the light turned on again, but now dimmed. The robots continued their exercise. I looked at them, but they didn’t look at me, they were simply empty glared. I walked on and I got to a desk with an elderly woman. She looked at me and bid me welcome. Was I interested in buying equipment, robots or merchandise. She did not have many merchandise she stared at me and told me “we do have your size” she looked at me awaiting an answer. I merely looked at her for a few seconds, she looked away and looked at her desk with a larger display pad where she wrote things down.

This is the setting I saw and I started to see the setting and I thought that the game Portal (by Rob Swigart) 1986 was a pretty unique setting and worthy of rebooting. I tried to do this in 2011, but three weeks later I got the boot from my boss, and no not because of this, I did this at home and I was planning to reboot the CBM Amiga original to set this to Flash, which would have been more then ample to do this. My plan crashed but the idea never did. So this is a setting where you are an alien who crash-land on the planet and in an attempt to learn where you are, you are the one in New Mexico and the robots might not seem intelligent but their programming is the continuation of the species on this planet. We now get to a Battlestar Galactica setting where the Cylons are the human remains and the game portal is setting up the game premise. Instead of the screen being the stage, the setting are that you open 12 locations (over time) and as you start in New Mexico, you are given more locations over time. The portals you open position you from location to location and as you learn more, you will interface the computers and other ways to a work desk near a portal. As the story evolves, you will interface these computers so that the workstations on any location will have all the information that the original location has. And as you find more and more computers and robots the story evolves. I think that whomever makes this story (and game) should involve Rob Swigart as it is his original IP, even reengineered, I would never steal the original idea. It is his IP that created whatever I had in mind. I merely put it in a 3D single player environment and added locations and as the game gets the 12 locations, you get to explore the location, you get additional requirements and you see a post nuclear era, the stories that are in the computer and the revelations outside of the computer. As such I created a new IP, one that sets the premise of finding explorable locations and investigate places.  

Not a bad day, got myself a new idea and Microsoft seemingly is merely predigesting old ideas. I don’t fault them this, Oblivion is one of the most appealing IP ideas that we have had in 20 years only surpassed by Skyrim which Bethesda launched 5 years later. So it is what I would have done initially as well. Just funny that I create a new idea that could be the next place that gamers seek (when they are not lusting over the Metroid Prime games and their upcoming Switch 2). 

So I feel pretty dandy, have a great day.

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April 12, 2025 · 06:07

The art of evolution

We don’t realise, but we accept certain responses if we play a game, even an RPG. The talk back from the NPC is almost always the same. We tend to ignore that setting as a trigger to start a mission. Why? It is because it is expected. But what happens when that is no longer the case? What if a Chatbot becomes part of that system? We get what some would call a more natural setting to gaming. So we see in these ‘games’ the expected return of parameters. But what if that is no longer the case? I talked in the past about language games. Learn Latin, Greek, Italian, English and perhaps even Japanese in new ways? I talked about the placement in Rome, the setting could become that asking the question of a priest gives you the answer in Latin, so you get a new setting added. But in this case, the NPC setting is his intelligence. As such

I picture it as a setting 0-10, but the interaction could be that the farmer, or the help will a low setting, the range of a tradesman or shopkeeper might be higher and others (wealthy, educated) would be high. The game now has grades of interaction, a more natural setting that we might see naturally. The idea that the farm help gives you “The man with refined eduction is traversing to the Town Square” is ludicrous, but that is where we are and it is no longer a setting we should embrace, especially when you emerge into gaming and with linguistic based games it will matter. As I was mentally designing a Latin based game. I set the interactions around the life of Marcus Aurelius. Apart from the guards that might not allow interaction with the Roman Emperor, we now get a localization issue. You can only have a decent chance to interacts with him if he is at the library, forum or a public place. You still need to be able to get close to him, but that is a different problem. This is specific, but the interactions with NPC will not depend on who you approach and your answer is set to his intelligence. There would be an entire cog of interactions and the usefulness of the answer. I find it a little weird that it took this long for RPG’s to evolve to this degree. We tend to forget that Bethesda set the marker ‘high’ even as some of these games are already over a decade old and even newer games are set to the system that a game like Skyrim introduced. With chatbot based systems we now have a much more natural interaction of the game and the idea of setting this to a chatbot has been overlooked, as the game might seem unyielding, but chatbots can be set and having NPC’s intelligence or even intelligence with a social element.

We might get the response that this is too advanced, which translates into “We can’t be bothered” and that is where the levels of interaction differ. We need to expect more of games, not what is the setting that some like to respond to, but gaming is about sitting just beyond the borders what we can conceive and relying on Skyrim, a game 15 years old has passed now. Don’t get me wrong, Skyrim is still as interacting as anything we see released next month in RPG gaming, but that is massively wrong. And consider that this system when added to an older game like Skyrim, could ignite gaming desires. For now I have considered a more natural interaction when we consider learning languages this way and as the world stands we might have to consider this sooner than later. As we see education cuts all over the world (America and United Kingdom mostly) but it doesn’t stop there and that was why I thought of the Ubisoft interactions in games and as languages could be taught in this way with a whole range of languages (and social skills) we see that people can catch up in their own time (my sneaky setting that a Playstation 5pro could be an excellent mandatory school item) I can dream too. But the setting that there is a larger need justifies the interactions and setting interaction to a much higher level might throw the people in a more justified interaction, especially if we can see how social skills become part of the learning game. In this RPG gaming gets a leg up in many ways. 

To make these game more natural is a solid first and we all interact with NPC’s in numerous ways, so lets make language interaction more natural and more enticing. Mainly because a game with fixed responses loses its appeal after a few times, but natural language skills will keep you emergingly entertained and alert for a much longer time. 

Ain’t it great? So have a great day and rest assured, we all enjoy a more natural interaction in gaming, even those who do (at present) not give it a second thought. That too is the power of innovation. When you get confronted with it, you will wonder why you never thought of it before.

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