One bowl of speculation please

Yup, we all do it, we all like to taste from the bowl of speculation. I am no different, in my case that bowl can be as yummy as a leek potato soup, on other days it is like a thick soup of peas, potato with beef sausages. It tends to depend on the side of the speculation (science, engineering or Business Intelligence) today is Business Intelligence, which tends to be a deep tomato soup with croutons, almost like a thick minestra pomodore. I saw two articles today. The first one is seen (at https://www.bbc.co.uk/news/technology-64917397) and comes from the BBC giving us ‘Meta exploring plans for Twitter rival’, no matter that we are given “It could rival both Twitter and its decentralised competitor, Mastodon. A spokesperson told the BBC: “We’re exploring a standalone decentralised social network for sharing text updates. “We believe there’s an opportunity for a separate space where creators and public figures can share timely updates about their interests.”” Whatever they are spinning here, make no mistake. This is about DATA, this is about AGGREGATION and about linking people, links that too often Twitter has and LinkedIn and Facebook does not. A stage where the people needs clustering to see how to profiles can be linked with minimum connectivity. It is what SPSS used to call PLANCARDS (conjoint module). In this by keeping the links as simple as possible, their deeper machine learning will learn new stage of connectivity. That is my speculated view. You see this is the age where those without exceptional deeper machine learning, new models need to be designed to catch up with players like Google and Amazon, so the larger speculation is that somehow Microsoft is involved, but I tell you now that this speculation is based on very thin and very slippery ice, it merely makes sense that these to will find some kind of partnership. The speculation is not based on pure logic, if that were true Microsoft would not be a factor at all.

But the second article (from a less reliable source is giving us (at https://newsroomodisha.com/meta-to-begin-laying-off-another-11k-employees-in-multiple-waves-next-week/) so they are investigating a new technology all whilst shedding 11% of their workforce. A workforce that is already strained to say the least and this new project will not rely on a dozen people, that project will involve a lot more people, especially if my PLANCARDS speculation is correct. That being said, if Microsoft is indeed a factor, the double stump might make more sense, hence the larger speculative side. Even as the second source gives us ““We’re continuing to look across the company, across both Family of Apps and Reality Labs, and really evaluate whether we are deploying our resources toward the highest leverage opportunities,” Meta Chief Financial Officer Susan Li said at an Morgan Stanley conference on Thursday. “This is going to result in us making some tough decisions to wind down projects in some places, to shift resources away from some teams,” Li added.” Now when we consider the words of Susan Li, the combination does not make too much sense. The chance of shedding the wrong people would give the game away, yes Twitter is in a bind, but it will add full steam in this case and they will find their own solutions (not sure where they will look), a stage that is coming and the two messages make very little sense. Another side might be pushing it if Meta is shedding jobs to desperately reduce cost, which is possible. I cannot tell at present, their CFO is not handing me their books for some weird reason.

Still, the speculation is real as the setting seems unnatural, but in IT that is nothing new, we have seen enough examples of that. So, enjoy your Saturday and feel free to speculate yourself, we all need that at times to TLC our own ego’s.

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The legality of it

Yes, we see that at times. There is legality to nearly anything and it is not always clear how to steer the law. Even as we were given yesterday (at https://www.bbc.co.uk/news/world-us-canada-64897423) the headline ‘US six-year-old who shot teacher won’t be charged – prosecutor’ there are no real questions on that setting. A 6 year old is too young to understand the law (Doli Incapax), as such he cannot be prosecuted. Yet when we look back at ‘United States of Criminality’ (at https://lawlordtobe.com/2023/01/09/united-states-of-criminality/) now over two months ago. I gave the reader “more important nothing on the parents. Is anyone waking up? Then there is CBS who used the line “a handgun was used”, was that all? There are over 170,000,000 of handguns in the US (according to one source) there are thousands of brands. I think that the police from day one could have done better than “a handgun was used” and the media never followed up on it, at least not from the dozen or so sources I saw. So why not? What makes this case different? Who are the parents? I let you simmer on this” and even more on the story before that, a day before that I gave the readers “He also would not comment on how the boy got access to the gun or who owns the weapon” that was more than two months ago. Now we see “authorities in the city of Newport News have yet to decide if any adult will face criminal charges in the case” with the added “once we analyse all the facts, we will charge any person or persons that we believe we can prove beyond a reasonable doubt committed a crime” It took me less than 5 minutes to get to there in January and two months later the locals did not even wake up yet. So any weapon BS approach is now non existent in the US. Two months and nothing was done, so don’t come to me on anti gun laws, on anti violent crimes. A setting that was clear where the parents had clear responsibility to keep guns out of the hands of children these parents failed miserably. I would speculate that this stinks of nepotism. The Law, the media they all failed here and there is enough printed evidence to make that case of failure. There is enough evidence to wonder what on earth the police forces in Virginia is doing, so far they did close to nothing. The school failed, the police failed, the law failed. As I see it that teacher is due a 7 figure payout and the first number will be well higher than a ‘1’. As I see it the media is merely milking these situations, if not the entire Virginia case would have been on the forefront of EVERY news cycle for weeks to come and perhaps something would have been done, but it isn’t. So if you want to get angry about gun laws, do something about these failures, because they are clear failures on multiple levels no less.

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The bright confirmation

For me it is both, but you the reader might not yet see that. This is fair, so let me explain. On June 6th 2022 I wrote ‘The mind, it continues regardless’ (at https://lawlordtobe.com/2022/06/06/the-mind-it-continues-regardless/) there I set out 8 pieces of IP, with several options. I mentioned jewellers on March 3rd with ‘It was one keyword’ (at https://lawlordtobe.com/2023/03/04/it-was-one-keyword/) I made additional references in 2022 as well. There is a growing market for augmented reality and malls would do well to tap into that IP when they still can direct the engaged people before it is too late. 

Now we see (at https://www.technologyreview.com/2023/03/07/1069414/cartier-tiffany-ar-luxury-gen-z/) Technology Review giving us on March 7th ‘Cartier and Tiffany are getting into AR to sell luxury to Gen Z’, so they are over 6 months late but they are figuring out that there are additional income streams. I tried to warn Google, I tried to warn Amazon, yet they were all about the contracting economy. Now we see that I was right all along (yet again) and that is before some realise that the stakes are increasing, especially when a player like Kingdom Holding could secure the IP, my IP that is likely nothing like the one Cartier (or Tiffany) has. And my IP has other streams as well. I wrote about them a few times. But that is water under the bridge. What does matter is that this is yet another stage where Google and Amazon are shown that they dropped the ball (yet again) and that feels good. You see, when you are one man shouting in a forest that person is likely bug nuts. I get that, but now that Tiffany and Cartier are joining that choir I suddenly don’t look that simple or nuts anymore, which is a good confirmation to see. I merely wonder if I will be timely enough to claim my golden retirement and show these other fakers how they missed the boat a few times over. To be honest, I was not expecting to see this confirmation this soon, but it merely works to my advantage. I merely wonder if a player like Amazon is realising what they are leaving on the floor, including 5 billion for their Luna revenue. I know that I sound delusional, but that was the case a year ago too and now at least one of my IP are out there and Cartier and Tiffany are trying to get there. But that is merely my take on the matter, luckily for me I made part of it public domain 9 months ago, so there.

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Afford versus Effort

They are apart, but not in the mind of some. You see the old expression “You get an A for effort” got corrupted. I reckon it started after the 90’s when effort was no longer the main dish. It became not what we can do, but what we can afford so that the fat cats can get their bonus, whilst meeting all other obligations. It wasn’t wholly unexpected. I had spoken to some McDonalds people in the Netherlands in the 80’s. They told be about meeting expectations and not overrun it past the 100%, merely meet the expectations of their bosses. Do not be the ‘surprise’ no one sees coming. At the time it was an utter alien thought. I did not catch on to that exercise until mid 90’s. It was weird. You were hired to do your best, but that became you are to do your best as THEY expect you can be a nothing more. I touched on this slightly whilst writing ‘It was one keyword’ 5 days ago (at https://lawlordtobe.com/2023/03/04/it-was-one-keyword/). This must have stuck in the back of my mind, because it came out yesterday with a vengeance. Two things bubbled up. One reflects on LinkedIn and Facebook. They have (for the most) been all about the quantity and not the quality of stuff. They will give you some runaround on complexity (with loads of yada yada yada), but the foundation is that this was out there years ago. I never mentioned it before as I was designing IP to meltdown Iranian (and Russian) nuclear reactors. I did find a solution with the use of a snow globe (how is that for effort?) But the larger stage is not that, it was the story from some girl with a huge smile telling us how people died. That is how it reflects because that is how her profile picture was set. Big smile, no matter what. I do not care that some people can add emoji’s, we can stage ‘emotions’ like they were sad or angry. It would have been so simple to give any person several profile pics, one solemn, one happy (default), one angry and so on. There I a limit, but I reckon that most are covered with less than 9 profile pictures. There are plenty of accounts that have one picture, these are neutral pictures and that is fine. But showing someone how mines impact the human body with a big smile gives the wrong message. And Facebook and LinkedIn could have done something years ago, there is your A for effort right there, no effort because we get some technology babble on how they could not afford it.

This gets me to the second part. The image gives us a mothers day gift. OK, nice, optionally caring, but why? Not giving the gift, I am all for that (even though my mum died almost half a century ago), but see the second image. 

Now consider this a mockup, set to about 4 inches, optionally in merely in greyscales. The edge has the battery, and an option for an micro SD slot. There would be an USB charging option with the more expensive model having some kind of dock. And we include the one cool thing Microsoft did 30 years ago. We get the about screen to give the holder who it was from and what for (like mothers day). The screen could have not merely a calendar, which the simplest UNIX command (cal), but we could add a dot around important dates, like birthday’s mothers day, fathers day anniversary days and so on. The LCD has a clock option so that they can place it anywhere where they need time and optionally showing images, like pictures. And yes the colour version would be more expensive but that is on the buyer. So why are we looking at some acrylic heart that is reduced to a paperweight within a year? It is a nice gift and the emotion behind it is most likely real, but giving something that has long term impact, is that realisation wrong? Is that now beyond achieving? Why is that? This setting came to me in mere seconds, so why isn’t a player like Amazon all over that? They have pretty much all the technology required, the digital transparent LCD clock is decades old. No one took that for a ride to the next generation? 

That is what shows effort versus afford. We forgot to go all the way, we forgot to take the train to the station past the last station. Technology is cheaper and gets to be cheaper still. In 2005 I bought a 2GB card for my camera for $850. Now that same card is $8, in less then 20 years. So what about the other technology? We forget that our bosses need us, we don’t need them that much, the Covid era made that clear, so go all in, show your maximum effort and you will soon see that the ‘fake-it-till-you-make-it’ people will try their luck in Uber or they become barbers. You need to shine and as such you need to make your maximum effort so that you get noticed by the right people, because the greed game is unrelenting, some boss will notice this and they will see YOUR value, something your boss was eager to trivialise for HIS needs.

Just consider that for a moment.

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As media proves itself useless

Yes., I have been on this horse a few times, but I never expected this to happen, well, not a first tier media outlet. Yet, lets not give away the game just yet. Lets first look at the evidence. It started with one person correcting another. 

The correcting party is a Dutch man named Ties Joosten (@TiesJoosten). We get the information that the retweeted man was not a farmer, more importantly the man was not from Frisia (a province in the north of the Netherlands), we also get that this story was copied from Facebook, from a man who is a Frisian farmer. The man who retweeted it was from Zeeland (a province in the south west of the Netherlands). Yet, that message is also incorrect. They made reference that they were peak loader as such there were troubles. 

Ties found out that the Frisian province (@provfryslan) had not designated anyone as peak loaders, none of the provinces of the Netherlands apparently had named anyone a peak loader. The statement is that they are forced to close. More importantly Ties learned from @provfryslan and @FTM_nl that there were no forced closings. More important, this farmer volunteered to be bought out. So there was no forced closing, more important, even as the buy out numbers would be confidential.

What is public is that this farmer received for hundreds of thousands of euros subsidised payments which was found through @provfryslan. 

Which gets us to the final image which gives us the alleged disinformation bringer @Evavlaar brought a message from a farmer who is not a farmer, gives a setting whilst the real farmer in question volunteered to be bought out.

And that is the end of the intro. You see, this problem is a lot larger than you think. It is Forbes who have seemingly lost the settings. With the article (at https://www.forbes.com/sites/dianafurchtgott-roth/2023/03/06/climate-driven-technology-forces-out-europes-farmers/) we get “Thousands of Belgian and Dutch farmers are being sacrificed on the altar of climate change. They are losing their livelihoods as their governments crack down on emissions of nitrogen oxide (from manure) and the use of ammonia in fertilisation.” So which Dutch farmers are losing their jobs? Who was sacrificed? This is on the editor of Forbes Randall Lane. Even as the article comes from Diana Furchtgott-Roth, the editor is responsible. So can we get a list of these thousands of farmers? Can we get a top-line write-out of the numbers? As I personally see it Randall Lane has three options remaining, he fixes the mess we see here, he becomes an uber driver or a barber. That is more options than I ever had. 

The media is showing themselves to be every bit as useless as they always were. With this one event Forbes moved from the shelf of top tier magazines to a mere third tier. We always has issues with materials published, but now we have additional pressures on the quality of the magazines and newspapers. Too lazy to vet the information, to lazy to check numbers. It is all about deadlines and having the juiciest story, accuracy be damned. If it wasn’t for a man named Ties Joosten, we would think that the Dutch government is the big evil, instead we now see that the media is allegedly the big stupid.

Have a great Wednesday!

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That awesome moment

These moments happen to us all, some we see the moment we see them, some we see after a while when things sink in and there is a third option, but we need not think of that. This afternoon I was confronted with the first one by no one else by Arnold Schwarzenegger. That terminator, the Governator and he became so much more over time to so many of us. The man is a legend in his own time, optionally one of the most amazing governors in the history of the USA. And a lot of these actions were done before and after he was governor of California. To call him an actor is like referring to a Rolls Royce, a Bugatti, a Ferrari, a Aston Martin or a Bentley as a simple automobile. Some things cannot be defined, cannot be dimensionalised and we are all good with that, some exceptions break the consideration of any shape. We all get that (if not you need to brush up on things). 

So it all started with a Tweet (at https://t.co/P0VCDqPeb6) there we see the governator, slightly posh with all that silver in his beard. He gives us an interesting approach to stop hate, it takes 12 minutes and listening will be the best 12 minutes of this month, no exceptions (unless you got lucky with Laura Vandervoort). He talks about giving into hate and it was amazing. The man is so eloquent that he should be the US ambassador to the United Nations. Let me emphasise here that this is no reflection on Ambassador Linda Thomas-Greenfield. I do not know her and I mean no disrespect to her. When you hear the words of Arnold they will hit you deep, much deeper than you think and that is the effect of a person like this. This is why he is so rare and legendary unique. 

So my Monday involved an amazing moment that I never saw coming. I do not give into hate, but the reminder that not doing so is not the easy path felt good, very good. You see, I had been noticing Islamaphobia to the larger extent in the US, Europe, and commonwealth nations. It is higher now then it was during the first crusades in 1095 and that is saying something. We were actively trying to kill one another. Christians as invaders and Muslims as defenders, all due to Pope Urban II and his posse of greed driven exploiters. Something needed to be done and I created IP for that approach. The fact that it impacts Facebook, Google and optionally Amazon is merely a side effect. For me that video was in part learning, in part confirming that I was right all along and in part in awe as I saw yet another side of Arnold Schwarzenegger. So be clever and watch those 12 minutes, the link is also given by YouTube (at https://www.youtube.com/watch?v=jsETTn7DehI). Even as he focusses on anti-semitism he actually addresses all kinds of hate and he does it well. So watch and learn, optionally a lot. Those 12 minutes were truly an awesome moment.

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Words of a feather

That is at times the setting. It starts nice for me, as I got subjective confirmation that one branch of my solution is set to a stage that is unfolding EXACTLY how I expected it, and as such the first stage to 50 million subscriptions is close to set, the second branch is in the same setting, but requires something specific. Which now leaves the third branch and there is some friction there, but for the most, it should work, especially if advertisements on rules and regulations unfolds the way I hope. In this I created three advertisement tomes. Like the Yellow pages, but with a difference and if that works Facebook will see the impact too. A stage where I had the right approach all along and that feels good, especially when a player like Amazon buys it (I had hoped for Kingdom Holding to buy it), but beggars can’t be choosers. 

And this gets me to the story of the day. The story came from the BBC (at https://www.bbc.co.uk/news/world-europe-64859780) and is less then an hour old. And the reflection is seen in the article (at https://lawlordtobe.com/2023/02/27/on-the-subject-of-failure/) called ‘On the subject of failure’ which I wrote on February 27th, a week ago. There I wrote “The logistics of the Russian armed forces are a mess. Their soldiers are ineffective, their hardware is failing on many levels and their supply systems are (from my point of view) broken in many ways. Russia has a problem.” And here we get Yevgeny Prigozhin complaining about a lack of ammunition. He throws it towards ‘betrayal’ but I know better, all information shows us that Russia blatantly ignored overhauls from the 90’s onwards and the Russian Mafia took whatever they could and left the Russian bear with a flask of nail polish for its claws. A nice and shiny red (like the original flag). We are also given “Mr Prigozhin said his representative was unable to access the headquarters of Russia’s military command. It is unclear where the headquarters is located. Mr Prigozhin said it came after he wrote to the chief of Russia’s “special military operation”, Army General Valery Gerasimov, about the “urgent necessity to give us ammunition”.” Yes, in what army would one need ammunition? Oh right, the winning kind. The logistical issues I saw last week and I saw it a mile away was not some business appeal. It was a simple setting from my army days in 1981-1983. Logistics was giggled at from some branches, but the supporting units are just as important. It seems that the Russian army never learned that lesson. 

And it it always fun to see a mercenary use his fingers and shout “pew pew pew”, although, at that point his life expectancy is reduced to less than a minute. It will still be entertaining for the Ukrainian armed forces to see how desperate the Russian Army and the Wagner group have become. The Kyiv independent tells us that in a week over 12,000 Russian soldiers have been killed. I reckon that this is the Russian army and Wagner mercenaries. In addition they lost 317 tanks,120 artillery pieces, 56 MLRS and 482 cars and a lot more all over the field. These numbers are important, because when you realise that there is no train system in play to replace it all, you will get a first inkling on how bad the war is going for Russia and all these people fleeing to places like Argentina, that becomes a different story. As I personally see it under these conditions there is no life left in Moscow and the 6 million women there better start getting pregnant today, if not, by 2038 there will not be much of a workforce left in Moscow. On the upside, there is every chance that Russia could become a matriarchic society. The war took care of the man and the ones who did not flee Russia are about to be dead in an offensive that only one person seemed to have wanted. As the setting changes and the stage becomes clear there is a second danger one that becomes a big one if not tended properly. But that is a story for another day. For now realise that any organisation with substandard logistics gets run over fast and that is what we are seeing here. 

Just my point of view. Feel free to disagree.

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The wicked chaser

This all started on February 26th when I wrote ‘Surprise, surprise’ (at https://lawlordtobe.com/2023/02/26/surprise-surprise-3/). To be honest, I thought that this would be the end of it, but to my disgust there are more issues and it is with western sport reporters. Especially the wanker at the Guardian, BBC, Australian and New Zealand media. They are so all up in arms about Cricket and we accepted that notion, but that was not the real deal was it? It was only when national interests are at stake, thats when these losers wake up.

It is strict, direct and it is unforgivable. 

You see, it was a few hours ago when the Arab News alerted me to ‘Saudi Arabia overcome Bahrain to win ACC Men’s Challenger Cup 2023’ (at https://www.arabnews.com/node/2262701/sport) and there we are told “Dominant 10-wicket victory in final means Kingdom’s team maintained perfect record of 5 wins from 5 matches”. Now we can spin this any way we like, but the Saudi Team played 5 matches and won all five of them. This matters, it makes Saudi Arabia a contender on the larger cricket field. This does not mean that they are about to defeat Australia or New Zealand (England possibly), but they should matter. If cricket is to grow its pool of nations in there, it very much matters. And we are given “Saudi Arabian Cricket Federation Chairman Prince Saud bin Mishal told Arab News from Thailand: “I’d like to congratulate our leadership for the endless support we’ve always received, and the board of directors, the managerial team and especially the players. They’ve played excellent cricket, resulting in winning the cup.”” Now, I never watched the match, so I merely see what is printed in Arab News, but as I see it the bulk of the Western papers ignored the entire event. I saw one Australian media on page 2 of the Google search and it merely gave a score. I think that you can find a sport journo to wrote a few lines when the game is won, but that might merely be me. 

You see, we are also given “Saudi Arabia will now enter the ACC Premier Cup, to be played in Nepal next month, full of confidence as bigger challenges loom on the horizon”, as such what are the chances that the western media ignores that cup too? I reckon that we need to consider that we are on the wrong side of a losing track, when sports are trivialised like this it really matters, we need to do some soul searching to say the least.

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Merely a story

It was 862 AD, in a meadow stands a man, you would think he is in his early 20’s, but this man does not reveal age. He stares over the meadows watching people running at each other. One group seems to be viking, the other guards are local, or at least from the area. He watches as the turmoil of greed goes by wave after wave. It sickens him and it is not hard for him to avoid the people and the turmoil. He could move from place to place, but he is here for a reason. He was given word that a Northern Hawk Owl had been spotted. The setting was almost unbelievable, but he had to check it out. It was a magnificent type of owl and it was one he would love to have. It would be even better if he could both genders, so that they could reproduce in safety. As such He looked for signs but saw none and he carefully moved towards the forest, trying to keep all the animals in some form of observation. He moved along the forest lines and saw that the fight was moving away, then he noticed an arrow in a tree, but the arrow looked weird, like it was not shot from a bow and then he saw it, at the end of the arrow was the Northern Hawk Owl, dead. These stupid muggles, all greed driven and not one was responsible, from servant to king, all too stupid to consider nature. He would never accept muggles in his presence.

It was a decade later when Salazar looked back to the valley, he was very well aware on the valley and it was glorious, yet he considered what was out there and he considered a few items. It was time to set trials, to let the worthy acquire knowledge and that was the exercise. He created the first tower, dark stone, smooth as glass and within the stones were protection spells and rejection spells. No broom could be guided here and the walls could not be scaled. There were steps around the tower that went up a little bit, but he decided to use nature to guide the magic people. The Serpent must be passed on the left, the ermine on the right. As such the steps were either scaled or massive bad luck would hit the person going the wrong way. The two ascendance points were all marked and they all approached the same entrance, one route the right way, the other not. The door was a new puzzle. He had seen the bluntness of muggles and the door was a different kind. All who would hit it, or violently approach it would find themselves on the short list of pain. He looked at the door again and it opened in the simplest manner. A simple Alohamora would do it, the lock was invisible and magical, the smallest spell would work, muggles had no clue and he was in the tower. He tried several ways to see how he was hurt, but it was not intense. The tower worked and he went the right route, with ropes and invisible supports and he got to the next floor. He then applied his want to remove single stones all around the platform and he replaced them with stones now carrying a gem and all had precise applications. From there there were a few more small blockades, blockades that any decent wizard could pass and from there the shrine was created. A blood shrine with one item, the item was carrying magic, specific magic and anyone who did not have that magic would acquire it and they merely had to master the spell and place that spell back into the holder and return the item, a way to make sure that magic would remain and always grow. It was the first tower of accomplishment, a first tower of several that would become the legacy of Salazar Slytherin. 

Yes, this is a simple story and it was Hogwarts Legacy that inspired me to write it. I have no claims here, it was a simple idea and as this is linked to JK Rowling, I consider this now to be her IP. Hogwarts Legacy has its strong and less strong moments, but the largest part is that the sandbox approach allows this game to grow towards the future and the past. Salazar is a pureblood lover, but I wondered how he got to be there. One out of four is weird, but the reasons could be all over the field and our need for greed might be a strong reason. 

The game is out now, but in a year what will come? I reckon that they could build on this and create more, I made that in a previous article, but that was set around the character you played and enabled. The stage could be larger by incorporating lore no one considered. And that is where I found myself. That is apart from the setting that I didn’t want to think of technology today, we all have these moments and I have mine today. That being said, a game like Hogwarts Legacy is opening doors, it is by far the most amazing Potter styled game ever and the hundreds of videos are proving me right. In this I wonder what more I could learn in that game. I am nowhere near done and that makes the game more than one stage, it makes it amazing on several fronts and the game is as a game like that needed to be. And always when a game like that becomes available I will be happy. In that regard more happy feelings are coming my way, Metroid Prime my favourite game on the gamecube was remastered for the Switch, as such this year might be better than I imagined it to be. Happy happy joy joy.

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It was one keyword

Yes, that is at times the short and sweet of anything, but let that not be some alert to the easiness of any endeavour. You see, my opposition to the CBC article (at https://www.cbc.ca/news/business/nordstrom-canada-1.6766073) is not that simple. The headline ‘Nordstrom closing down in Canada, shuttering all 13 stores’ sounds nice and it is a reality, but it is another line, one giving us “It was not Canadian enough”, that is the one that is plain wrong. You see, from all information we could go with the setting that the business mission was wrong all along, especially with any business painting the books in red since 2014 is another matter, one that matters, but the larger stage is not that (for Nordstrom it might be), malls are at present done for in its current setting. You see when Covid hit, it did a lot more. The timeline 2020-2023 changed people. People were forced to sit at home and mull things over. The short gratitude setting of going shopping in the weekend suddenly got hit by the cold light of day and it did not hold up. People started to think over what on earth they were doing and that becomes a whole lot more. 

You see, it started before June 6th 2022 when I wrote (at https://lawlordtobe.com/2022/06/06/presentation-and-awareness-creation/) ‘Presentation and Awareness creation’. This is based in simple settings. You see, all the marketeers are in some silly exercise of direct marketing. It is direct, simple and cheap and the ROI of it is seemingly immense. But any intelligent marketing boffin will tell you that the actual gems are found in engagement. Engagement is key to get traction with the people, especially the people who woke up after covid. I saw the setting in the Eaton Centre Mall (Toronto), yet I saw this application in places like Harrods too (Harrods has way to much traction at the moment, as such they need not worry), but there are well over 115,000 malls that need to wake up. They need to create traction and that was where my IP came in. It wasn’t hard, parts already existed, but for some reason Amazon and Google (the most likely winners in that race) decided not to wake up and that is where everyone decided to snooze a little longer. But there was a stage that was fast and vastly evolving and players like Omnichannel were already aware. They knew that the race was around the creation of engagement, they merely did not take it far enough. I did and suddenly had created a stage where bookshops and jewellers were a lot more important than ever before. OK, I am a guy so I created the stage for Victoria Secrets as well, they have well over 1,000 stores in the US alone and that is merely the beginning. There was a stage of intensified engagements from Alberta to Monaco and from Monaco to Zurich. An enlarging stage and the one keyword everyone forgot about was ‘Effort’, it is not part of direct marketing as such a lot of people forgot about it, but it matters and it matters a lot. Nordstrom is merely the beginning. Unless malls do not change their approach too many of them will become ghost buildings. The people are awake and these malls are largely done for. Seek any of my articles from June 6th 2022 involving ‘Eaton Centre Mall’ and you might catch on. It was all out in the open and marketing people forgot about the essential approach involving effort. 

What I never figured out is that I am not the super intelligent type, Google and Amazon should have been thee long before I did and they were not, now that they are all about chasing revenue, I wonder who gets there first, that player will have a much larger revenue stream for a long time to come and it is not an adjusted revenue stream, it is a new one with global implications. That is my view on the matter. How the keyword ‘effort’ changes everything.

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