Tag Archives: Amazon

Explicitly exposed

There is an issue pushing to the forefront. In the upcoming elections, certain parties are playing a different game. The article ‘Facebook and YouTube face tough new laws on extremist and explicit video‘ (at https://www.theguardian.com/technology/2017/may/24/facebook-youtube-tough-new-laws-extremist-explicit-video-europe) is showing a story that is not just incomplete, it is not telling us about certain dangers we all face and it is not coming from extremists. You might have missed it all and that is fine, but you need to be aware of the mess that some parties are increasing. The quote: “European Union ministers approved proposals from the European Commission on Tuesday“, now the article gives us that the rules are not yet public, because they are still talking about it, which is fine. Let those people get their act together before presenting it, I have no issue with that. It is the ‘trialogue’ part in the article that beckons view. The negotiators from the EC, the European parliament and the Council of the European Union are in the midst of this and we will at some point hear what is agreed upon. What I find utterly boggling is how the people were left in the dark regarding Article 50 for years (during the Grexit era) and we now see an overreaction regarding “forcing them to remove hate speech and sexually explicit videos or face steep fines“, now, I have no issue (within legal limits) on fines for Facebook, Twitter and YouTube. Yet what those players are not realising and not considering is that THEY themselves wanted the smartphone era, they wanted connectivity, they USED those options to get new taxation, new revenues and new technological iterations, yet they are in denial of the opposite side of the scales and there has never been a balance in any place of used technology where it applied. Yet they knew better! I know for a fact (from mere history books), that porn was not part of the first photograph ever taken, it was definitely part of the first 50 photographs taken in history. With movie the same way. There is Etruscan erotic art 900 BC and the clock goes back a lot further, so we knew that it would happen. Now for the most, it gets stopped, yet at times the filters fail. This is because there is a global wave, you see, the statistics gives us that in the recent past there was a total upload of 60 hours of movies EVERY MINUTE. That is just YouTube, there is no way to see how much the other channels in different formats operate at present. What these overreacting individuals seen to be oblivious about is the stuff that they find ‘objectionable’. They will happily steer away from every bogus sales and scam video uploaded as those do not show breasts, penises, vagina’s or suicide bombers. Video’s on how to get wealth with so much certainty. On how the next hype whilst getting your neighbours involved is not a Ponzi scheme. The list goes on, but they will not act there. Or how the people are fooled by ‘YouTube Marketing Training Scams‘. No, they do not care about the thousands that get fooled by slick pitches that could have fooled many in the actual industry. No, the tits are out and we see how the outrage is in a state of overreaction. You see, when these ‘commissions’ start getting traction, the players will suddenly find that these large corporations will insist on other solutions, and the commission will not be able to do that. Because on that point, privacy will actually stop. Now, when it comes to stopping some of the video low lives that exploit the people for personal greed, I will be in full support. Yet these European nations will then learn that they were alas unable to prosecute those people. The mere levels of hypocrisy here is just too sickening for words.

Now, we have two issues. Yes, we do want to stop extremist video’s and I feel 100% certain that Google wants that too. Yet video is about content and identifying an extremist video is a lot harder than one thinks. censoring 60 hours of movies every minute is just nearly impossible. If it is set to priority it will just be another way to stop net neutrality, because the advertisers would want to get checked first. Meaning that an engine of free speech will be taken away from the people. The question that everyone is skating around is the number of explicit video’s produced and where from, as well as the original and numbers of extremist video’s. Now consider the element of Extremism. What if it is an imam giving a Muslim lecture? How could we see that it was extremist in nature? There are so many outlets and methods of communicating these dangers that the setting is (as I personally see it) not about fines, or about stopping any of this. It is about setting a stage to gain control of a media, where the some and the fat cats want control. And in this specific setting Google and Facebook are not the fat cats on the menu. So who are these ‘ménage-a-trialogue’ people facilitating to? You see, when you realise the 60 hours of video a minute, the three examples given in the article are less than 0.000,000,23% of all uploads and that is merely for one day of uploads. This is as useless as trying to get gun control in the US, guns do not kill people, people kill people. So as the criminal offenders film their events and as we can see that it is statistically impossible to prevent this from happening, why are the three parties having large lunches, uncanny levels of expenditure and levels of remunerations that go beyond most incomes, why is this happening?

I believe that this is merely to set levels of control, levels that do not benefit anyone at all, perhaps the church, which would start an entirely different debate. We are already moving towards a new technological setting of non-repudiation online, but the levels of settings, whilst we also know that hackers can get online ending up leaving the blame with some innocent granny who has internet is just not the way to go. The articles do show my side as partial evidence in the final paragraph. As we see: “The proposals, which fall under the digital single market legislation, also include a quota of 30% of European films and TV shows on streaming platforms such as Netflix and Amazon Video, up from the 20% originally proposed by the EC“, so if this is about bandwidth and streaming, we now see a different picture. One, why the hell do I get to pay for some Netflix need, one that I do not want in the first place. And with “Member states will also be able to require video-sharing platforms to contribute financially to the production of European works in the country where they are established and also where they target audiences” we see that video sharing now comes at a price of funding other matters? How will that work? 50,000 students (likely that times 500), all creating their video channel, in a field of their passion, hoping to get discovered and actually make their passion a reality on real life on TV for all their audience to see on the large TV. So as they do this, why is there a need of funding?

Also, when we realise that this is already in play, why would Google need to give 20 hours a minute of streaming time to European films? Will that be free of charge? I am going with ‘NO’ as the answer from the movie creators, so this will be about money, about surcharging that will push the non-viability of net neutrality because it is now about limiting bandwidth with a value to the mandatory availability of other materials.

So as these players are explicitly exposed, their ‘balls to the wall’ so to say, we should request the names of the members of this obscene ‘ménage-a-trialogue’, so that we can get some art going. Perhaps we can get Lars von Trier to make some new work called ‘Nymphomaniac Politicologica’, or perhaps ‘For a few Terabytes more‘ with music from Ennio Morricone. You see, in a few second I added hours of European promiscuous non-explicit art of a European nature. I am willing to bet the house that these people would prefer to remain in the shadows, because that is seen when we consider the quote “discussions between negotiators” in a time when all those imaginative attaining politicians, this is a setting between negotiators? Who missed that part of the article?

Yet it is not all gloom and doom. The quote ““We need to take into account new ways of watching videos, and find the right balance to encourage innovative services, promote European films, protect children and tackle hate speech in a better way,” said Andrus Ansip, EC vice-president for the digital single market” is not one of negativity. Yet as the watching video’s options is set on a shifting scale. New connection methods, new stream utilising options and new ways to offer other materials is in the corner of innovation, keeping that door open is the only way that innovation hits us. The one element in all this is the data provider, that was the simplest of issues to figure out. The issue is however seen, not in Google or Facebook et al, it is seen in the facilitation of the data stream itself, the ISP and they know they cannot get to the stream provider as that person is in it for the money and that provider has local government protection. KPN in the Netherlands, BT in the United Kingdom, Telia in Sweden, Mobile providers all over the European states and so on. The moment they go anywhere near this is when they get cut from everything and the censor marketing police will shout fire, rape, help, whatever they will shout to get the limelight. In all this Netflix might need more bandwidth and better deals, so they will happily facilitate this path. I am merely wondering why Andrus Ansip is happy to facilitate his voice for all this. You see it is not up to YouTube to promote European films, it is up to the film maker to creatively facilitate marketing for their movie. So, perhaps it is less about the DataStream, perhaps it is in equal measure getting proper television to look beyond the Marvel movies. When I was a lot less old than today, I would watch Simon van Collum (Netherlands), Jo Röpcke (Belgium) and Barry Norman (United Kingdom). I would dream of becoming like them, making a living talking about movies. Alas, I never had that option and I happily reviewed Video Games for a decade. These people were giants and they fell away whilst no one filled those shoes. So for the internet to pick that up is a little bit a stretch. And as YouTube is probably one of the most innovative services of this century, we could start asking a few more questions regarding the push that we see here. So as we see the one element in this that can be answered immediately, we see “tackle hate speech in a better way“, which can be solved on the spot. Because my response here is a non-diplomatic: “Clean up the Criminal Justice mess you currently have, and properly identify and prosecute those shits!“. You see? The issue is now solved, yet it is not, because European law is an utter mess and as Strasbourg will do too little to tackle the option as it is too restrictive on free speech, we see that the European Commission is stopping their own European commission to achieve anything ground breaking. In all this, as I personally see it, for those who need it there is a fictive solution in retrenching net neutrality that is no longer neutral and the European Commission Gravy train could run for years on this element alone. So as we see this level of facilitation, the term ménage-a-trialogue is a lot closer to the truth than some consider it to be. And as long as those balls to the wall don’t make it to YouTube, we will see no result that is a solution or fair, European would merely be receiving a lot more Netflix, but at what price?

 

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The rights of one person

Where does the rights of a person stand? Where do we draw the line of reason? These two questions came to mind when I saw the partial readable news in The Times with ‘Asbo woman fears eviction for moving bins‘ It could be seen that there is something amiss, but where does the problem lie? You see, when I was looking into Brexit dangers, the quote “A 61-year-old woman who has been warned about antisocial behaviour claims that she is facing eviction after neighbours made 15 complaints about her for “offences” including moving bins and supporting Brexit“, in addition we see:

  • Over the past seven years, Anne Maple has been sent eight antisocial behaviour notices by Lewisham council.
  • Three ordered her to stop interfering with dustbins.
  • She was warned against displaying “inflammatory” notices after putting pro-Brexit and Conservative election posters in her window.

In this my first response would be that Jim Dowd, the MP there wakes up and takes a personal look at this very case. In the first, is there a law against putting a conservative poster in her window? What kind of people are there in Lewisham to take such offense, Labour minded people perhaps? That is off course as long as there is no housing law against it, which would actually be a breach of the freedom of speech! Now, there is no case I can make against the dustbin issue as I have no idea what actually happened and to what degree. Yet the fact that this is about a 61 year old woman, who is actually making these complaints? In addition the fact that more than 3 anti-social notices were given by the council themselves, I think it is time for Jim Dowd to do a little less posturing, especially when sauce bottles are looking very distinctively different! Mr Dowd should actually take the morning to visit Ms Maple and have an actual conversation. That is, unless he is too busy posturing towards his next election. And the threat of eviction because a person was in favour of Brexit? Is that area filled with sore losers perhaps?

It is nice that The Times is stating that there have not been any conviction, yet these acts against Ms Maple could be seen as Psychic Assault. Perhaps the people making the registration, should inform those complaining that in light of the number of instances, that they could face the consequences of Psychic Assault (although the UK doesn’t really have proper protection in place), which is for now a little bit of an issue. Still the situation remains that the Lewisham Council seems to be no more than a convenient portal for harassment. (Read: taking offense to Brexit and Conservative posters pretty much qualifies), in addition, if no offense was given to Labour Posters in windows anywhere in Lewisham, it now becomes a council act of discrimination as I personally see it.

Yet, even as we see this, the Miss Maple case was not the one that this was going to be about, but it is actually closely related to the matter at hand. You see, the papers are full of deportation articles, it is the Barclay brothers spreading fear. Sir David Rowat Barclay and Sir Frederick Hugh Barclay own these papers, so I call them in charge, even as I know that Aidan Barclay is actually managing pretty much anything they have in the UK (several billions worth I might add). You see, Owen Bowcott at the Guardian stated it perfectly when we see “Mass deportations of the estimated 2.9 million EU nationals living in the UK would be impractical and they should not be used as a “bargaining chip” in Brexit negotiations, the government is being warned“, this is where I see this happen. Emotional reports and statements from Bremainers getting desperate that any alternative is null and void. First of all there is the Immigration Rules on Family and Private Life (HC 194), which the Home office has here: (attachment).

When we get to the best interests of the child, we see: “arrangements are in place to ensure immigration decisions are made having regard to the need to safeguard and promote the welfare of children who are in the UK“, now when I reflect that in regards to the Guardian article (at https://www.theguardian.com/politics/2016/dec/28/dutch-woman-with-two-british-children-told-to-leave-uk-after-24-years), where we see “A Dutch woman who has lived in the UK for 24 years, and has two children with her British husband, has been told by the Home Office that she should make arrangements to leave the country after she applied for citizenship after the EU referendum“, yet when we consider the Home office paper, the interest of her children and Section 55 of the Borders, Citizenship and Immigration Act 2009, where we see in section 55(6): “children means persons who are under the age of 18;“, both children fall into that category, we can argue that the Home office as presently interpreted failed in that assessment, in addition, that this family for 24 years have paid their taxation, have become a part of British society, it is there that we see the notifications from the Home Office seem to be either a careless failure or an intentional attempt to raise fear. I feel that no other direct impression remains. Even if we accept: “European citizens marrying Britons do not automatically qualify for UK citizenship under current rules“, the Borders, Citizenship and Immigration Act 2009 clearly provides in case of underage children which was applicable from the earliest moment on. We can also raise the issue that the 85-page application form for “permanent residency” will become an issue a few hundred thousand times more, so we can state that there will be a blooming business for immigration agents in the UK soon enough.

In all this the rights of one person are currently in danger because certain elements have been left out of too many media outlets for too long, we have forgotten where the media itself was. The Conversation gives us (at http://theconversation.com/hard-evidence-analysis-shows-extent-of-press-bias-towards-brexit-61106) a much clearer view, where we see the Bremain tainted side in blue and the UKF*ckOff (read: Brexit) in red. The fact that the Times is by far the most balanced one yet remains slightly Bremain is pretty awesome to some extent. In all this we all forget that as the least reputable sources (the Sun, Daily Mail and Daily Express) are more widely read and reaches a much larger audience. My view is not incorrect, yet massively incomplete. You should take a look at the Conversation article by David Deacon, Dominic Wring, Emily Harmer, James Stanyer and John Downey because it is an amazing piece of work, and nearly all of them professors (oh, whoop di do). The end result that we see is “when weightings for circulation are factored in, the fact that the highest circulating newspapers have tended to support Brexit means that the gap between the two positions widens into a substantial difference of 18% pro-Remain and 82% pro-Leave“, which is scary!

My reason for remaining ever so slightly in the Brexit field was not on any of those merits and it is perhaps the one part missing here, mainly because it is perhaps not part of the view these people looked at. My view grew based on the actions of others, the inactions of several others and the denial of even more people. The actions of Mario Draghi gave view that Bremain would be too dangerous. The invoice that he would instill on all would debilitate too many, making all mere slaves with implied false freedom. We all become the cogs of the engines of financial institutions and big business whilst the wealth is removed from the people more and more. Servitude to Wall Street! That would be the result and I never signed up for that and I know most Europeans have never signed up for that. In that regard, it is equally interesting how the spokesperson (Prime Minister Joseph Muscat of Malta) considers that “Britain should be made to answer to the European Court of Justice (ECJ) during the process in order to smooth the path for leaving“, it is my question to what regard. You see, the European Court of Justice has clearly intentionally skated away from the issue of a nation leaving for 2 decades. Mainly because no one believed it could ever happen and it is there where we see that the European Court of Justice (ECJ) has utterly failed! When we see “Any member state may decide to withdraw from the union in accordance with its own constitutional requirements”, checks and balances should have been put in place. Perhaps people remember on how ‘Grexit’ was such a big deal. Perhaps you all remember 2012 when people like Roubini stated that Grexit would be possible in 2013. So when I published the paper I found by Phoebus Athanassiou, stating that expulsion from the EU and the EMU wasn’t even legally possible (published in 2009), how betrayed did you feel? All in the media we were led like sheep, and as I saw it intentionally misinformed by those around us. Is it even a surprise that the UK wanted out? It might have started with Nigel Farage, but the issue has grown so much larger, all because the people in charge needed the gravy train to continue, the continuation of the wealthy demanding their Status Quo to remain to grow their fortunes. It is that foundation that is now very much in play. Even as this is all known, even as we have seen that the European exit must be voluntary, we see the BBC give us in June 2016 (at http://www.bbc.com/news/world-europe-36629145), the quote “the risk remains of Brexit precipitating the departure of Greece from the Eurozone and therefore possibly the EU“. At no point do I see the Greeks or the article state clearly that it must be voluntary, no legislation has been put in place ever since this started in 2012. Now we know that laws take a long time to set, but the effort regarding the trimming of the EU tree has been massively absent, why is that?

In all this we see that the rights of one person no longer seems to matter, which is weird because Common Law was clearly set to remain fair in that regard. Even for the most in Europe where civil law was key, the people had a fair amount of rights. Here now we see that the people remain uninformed, the media seems to be unable or unwilling to inform the people where their rights and what their rights are. It is my personal belief that the people are restoring a need for nationalism hoping that local laws will advocate a better level of informing the people, not tailoring to the needs of large global corporations. It sounds weird, yet this is what I believe to be the fear of many. The tax events on large corporations like Apple, Amazon, Google and IBM seem to be catalysts in all this. If you think that I am kidding in this matter, you should see “The discontent with legal tax avoidance, in the UK at least, is clear. A YouGov survey last year found that 59% of people think legally reducing your tax liability is wrong and make no distinction between evasion and avoidance“, which we got from Forbes in August last year (at http://www.forbes.com/sites/jaymcgregor/2016/08/31/apple-falls-victim-to-rapidly-changing-public-mood-around-tax-avoidance), this doesn’t just impact the branding, there are indicators that this also fueled the anger of Brexit voters. In addition, the 180 degree view that President Obama made in The Hague (2012) as he gave a speech on responsibility and then sent senior officials to oppose the tax reformation / tax accountability was no help here. So Brexiteers had a large stack of ammunition that they could hand to the people again and again. Misguiding and misinforming have been instrumental indicators in all this. There are too many sources to name, many are just mongering, yet a large amount came from reputable sources and Forbes has pointed out more than one issue in all this.

As I see it there is an abundance of work to do, some of it should have been addressed a long time ago. Even if I admit that I have not yet filled out my permanent residency papers for the UK, the fact that this is an 85 page booklet is still cause for concern. It is linked to the situation we saw earlier this week regarding the NHS, especially the Coventry ‘issue’. It has become clear that a logistical overhaul is needed in the UK. It is the hardest and most debilitating of overhauls, yet at present it could be seen as the most essential one. Consider the cost for civil servants having to get through 1,000,000 applications, which now implies that 850,000,000 pages get reviewed and decided upon. If a person is really focused and on the ball, that person will make an error once in every 50 pages, this now gives rise to the risk that every submission will have at least one error in its assessment. How efficient is that?

There are steps that can be taken to minimise this, yet it will cost in staff or technology and in both there is still the added flaw that items will be overlooked. That is the mere nature of the beast in all this. The application right of a person will be diminished, not on purpose and not with malice, but the danger is absolute and the scars that soul is left with is pretty much for a long time, perhaps even for life. How is any of it a solution?

In this we can argue that on the middle ground that automated residency is equally not an option, but the middle ground is not trotted on and that is where the solution is to be found, somewhere in the middle, which is turf that the polarised extremists (Brexiteers and Bremainers) are currently not looking, yet neither is the Home Office, or so it seems.

 

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The double sided blade

I stumbled upon a situation last night that gives food for thought. You see, I am the first one to give way to those who are growing an actual business, those who are there to be true captains of industry. Yet what defines a captain of industry nowadays? What if the person is stated to be an entrepreneur, investor, and philanthropist; yet, the information given to us makes that person a mere oppressor, a borrower and an antagonist or opposer? In this case I am talking about Jeff Bezos, the man behind Amazon. Multi billionaire before he became half a century old, making him more successful than Bruce Wayne without the cape and the niceties.

So where does my view come from?

That is an important part, because other whiles it would just be envy, which in my condition isn’t entirely untrue either. The part that set it off yesterday was in the Guardian (at https://www.theguardian.com/technology/2016/dec/11/amazon-accused-of-intolerable-conditions-at-scottish-warehouse). We could agree that the subtitle is merely an emotional part, yet the consideration it gives when we read ‘Willie Rennie claims workers are paid so little some camp outside warehouse in tents to cut commuting costs’, depending on the distance, we can agree that alternative solutions would be found and it is not up to an employer to decide how any employee is deciding on their budget.

Yet when we see the following elements:

  1. All permanent and temporary Amazon workers start on £7.35 an hour or more and earn at least £11 an hour for overtime (The new national living wage is £7.20 for workers aged over 25).
  2. Amazon has been accused of creating “intolerable working conditions” after allegations that workers have been penalised for sick days and that some are camping near one of its warehouses to save money commuting to work.
  3. A Sunday Times investigation found that temporary workers at the warehouse were being penalised for taking time off sick and put under pressure to hit targets for picking orders.

So are my impressions founded? You see, point one gives way that the Amazon is acting within their right and as such Amazon does nothing wrong, as stated before is there an issue as we see point two? There are clear labour laws, you get a number of sick days, but you need to build up that right, so again is there a wrongdoing? Item three repeats item 2, giving additional questions when an article seems to rehash a point, yet in addition the requirement for targets and pressure are a clear issue. The question becomes are these targets realistic? If they are not then there is an issue.

Yet this is not the only side in all this. In addition there is the part we would have seen in the Daily Record (at http://www.dailyrecord.co.uk/news/scottish-news/politicians-union-leaders-urge-snp-7235948), more important that this news was from January 2016, so the issue is not really new. The issues in that part is: “Rennie clashed with Sturgeon over the issue at Holyrood on Thursday, highlighting a £1 million grant given to Amazon in the past year alone. The UK arm of the business paid just £11.9 million in tax in 2014, despite taking in £5.3 billion from British shoppers“, which implies that a company making £5.3 billion, only pays £11.9 million in tax in 2014 and got a £1 million grant last year. Now, we can see that three could be an issue, but where are the direct links? You see, Revenue is one, profit is another and after that there is taxation. We can put a straight argument that 5 billion would require more than 10 million in taxation (11 million minus a grant), yet what possessed the giving party to give that 1 million grant? Why was only 11 million in taxation paid? None is this reflects on Jeff Bezos, this is not a failure of the maker of Amazon, but a failure from the governing parties giving out cash where the requirements in light of revenue was nowhere near any justification of any grants, especially when we consider Forbes, who stated that Amazon boss Jeff Bezos ‘added $20 billion to his net worth over the 12 months through late September 2016‘, so, based on how much revenue and profit brought the increased net worth? The newspapers are extremely non-revealing on this. Now consider the two sources, the fact that some was known for nearly a year, we could ask questions from these agencies hiring, we could ask questions at the HR offices of Amazon in the UK and Scotland, yet in all this, were any errors, any transgressions made? Amazon is a business and its concern is profit plain and simple. The fact that according to the initial part that Amazon pays £0.10 per hour above a living wage, we could consider the firm to be Scrooge like which is not a crime! Now we need to look at two elements. The first is the definition of a living wage, which is regarded by several sources as ‘a living wage is the minimum income necessary for a worker to meet their basic needs’. Yet what are basic needs and where does that end? In addition we should consider that the living wage should be substantial enough to ensure that no more than 30% of it needs to be spent on housing. Which is interesting, because that is nowhere near realistic in many places. In larger places, we either need to consider growing cost of commuting or consider that £144 pw is not the cheapest in Scotland and not that sizeable. So at a working week of 40 hours the rent is 48%, implying that the living wage is far below expectations or realism. The only way to get near a living wage is to work a full day extra in overtime, yet in all this the cost of living is not considered, so we have a CEO who is getting demonized here (by yours truly), yet what wrong has he done? From the parts I can see, there seems to be enough evidence to see that there is no wrongdoing on the surface, yet we can in equal measure debate whether he can call himself a philanthropist. If you are spending money on one side by being a ruthless almost cutthroat like business man on the other, they should be cancelling each other out. Is he validly under the same conditions really an investor? If he is using the guise of tax deductibility, is he actually investing or is he relocating funds that were due to HM Revenue & Customs? Relocating some (read: most) of these funds so that they benefit the ‘personal goals‘ of Amazon. Is that really investing? Lastly there is the title of entrepreneur. If we accept the definition: ‘a person who sets up a business or businesses, taking on financial risks in the hope of profit‘, well Amazon has been here for a while, so setting up? We could see it in light of franchises, does that count? And as for taking on financial risk? With the league of tax write offs and grants, should he be allowed to call himself an entrepreneur?

So perhaps the titles or entitlements given to Jeff Bezos are no longer valid, is that a valid view, does this warrant demonization? Off course is does not, because that would be unjust. Yet, we seem to focus on the ‘stamps’ we are giving a successful person, whilst in the cold light of day we overlook the non-repayable funds given to Amazon. In addition, when we look at the independent (at http://www.independent.co.uk/money/tax/revealed-amazon-earns-more-through-government-grants-than-it-pays-in-tax-8617919.html), where in May 2013, the following was given to the public: “Amazon paid less in UK corporation tax last year than it received in government grants, its official company accounts have revealed – sparking condemnation from MPs around the country“, which happened in 2013. We now get another side that is not with Jeff Bezos, but with parliament and elected officials. Yet that news did not really make it to the massive forefront (other than Willie Rennie who seems to shout for attention). You see, if I can be harsh on Jeff, I need to be equally be harsh on Willie and in that regard the fact that the Amazon issues have been on the papers for the longest of times, implies equally that there either is no political issue, or that the most in charge have not committed to anything towards the workers who feel wronged, yet are any laws broken? That is the issue we need to address. What is valid and what is of concern is the labels we seem to bestow on people. For what reason? We can argue that enabling through tax laws does not make a person an investor and the £5.3 billion gains against £11.9 million taxation is equally incomplete more important, how much was exactly invested by Amazon and where? Even if we accept certain labels and certain values, we need to equally accept that the old values entrepreneur, investor, and philanthropist are no longer what they seemed to be. In a world of constants, we see the change and evolution of entitlements on a nearly daily basis giving us less to hold onto and even less than that to consider as the stability of an impression in a constantly changing world.

How is that fair on those who truly were philanthropists, investors, and entrepreneurs?

So until the true investigation, if it happens at all, Jeff Bezos might not be seen as a borrower, an antagonist or opposer. Yet at this point there is in addition nowhere near the clear evidence available to see him as an oppressor, that part would only be seen in the eyes of the workers who decided to stay in tents, to avoid travel costs that does not make him an oppressor. In addition, what scrutiny have the agencies been going through? The smallest quote in the Guardian stating: “Staff have to pay to catch an agency-provided bus to the Dunfermline site” gives us the part where we need to ask how much people have to pay and was this clearly communicated to them in the beginning?

In the end, we need to take a look at what is going on at the Dunfermline site. Is it merely Liberal Democrat shouts for attention via Amazon?  If not, considering that this has been going on for quite some time, how have officials failed and in addition, who signed off on the grants for Amazon? All valid issues and without clear answers we can only see Jeff Bezon as a shrewd business man, which is not a crime and not a valid push for demonization of him in person.

And the hidden messages we now see regarding the whistle-blowers and Google taxation? The independent is giving a nice line, in between the lines of Amazon, yet why is this not seen in a clear tax audit? If there is an issue not reported or not seen by Ernst and Young, it means that either the tax laws are not clear enough, or that Ernst and Young is shown to be unable to do its job. This would be a valid discussion with PwC, yet is there any clear indications with E&Y? And who were those whistle blowers? What many are ignoring is that the benefit of a global company means that you have global options, which is the clear benefit that Amazon is using as well. The fact that politicians have been unwilling to make changes to tax laws makes them negligent and possibly incompetent, not the large corporations, a part clearly not seen in any of the articles. So like Ed Balls, we see another politician shouting for the limelight, yet is there clear wrongdoing?

It seems that this is sidestepped by several parties and when we consider that the sources I mentioned are news sources, perhaps they are missing the plot too, but that just a small speculation from my side. We look at a double sided blade, Amazon and Google alike will slice from the revenue on one side, yet they will in equal measure slice from entitlements within legal limits from the other side of the blade because the option was given to them. Given to them, not taken by them, there is a clear difference and politicians are at the core of that largely diminished roast being presented.

 

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Freedoms removed by Amazon

One of the most outrageous articles of the year hit me this morning, via the Guardian off course! The piece in question is ‘Amazon proposes drones-only airspace to facilitate high-speed delivery’ (at http://www.theguardian.com/technology/2015/jul/28/amazon-autonomous-drones-only-airspace-package-delivery). In the first, since when does a company decide on traffic rules? Can anyone explain that to me? In the second, since when is a company allowed to set FAA rules (or in general rules of flight regarding safety of airspace)? In the third, how in the name of all blazing hell does a company decides on how amateurs, hobbyists and innovators do their work?

Well, it seems that Amazon has stepped up to the plate to ‘suggest’ a few changes. Let’s face it, Amazon is a place of nothing, a mere grocery store for parchment products. In the UK they paid £11.9 million in taxation and the year before that £4.2 million, so why should we give them even the slightest consideration? The Australian Amazon site is limited to kindle stuff, so they pay even less there. You know, they are big in Luxembourg, so there is every possibility that they can pursue their drone packaging strikes in that country. But to give any consideration outside of Luxembourg and the US is a little too strong, so the quote “Amazon is proposing that a pristine slice of airspace above the world’s cities and suburbs should be set aside for the deployment of high-speed aerial drones capable of flying robotically with virtually no human interference” should not be taken too seriously.

We cannot fault Amazon for having vision, but it comes at a cost. You see “It envisages that within the next 10 years hundreds of thousands of small drones – not all of them Amazon’s or devoted to delivery – will be tearing across the skies every day largely under their own automated control” shows us that there would be a massive drop in the need for delivery people, which is not good for job security. Now, in opposition, these things happen, when people started to correspond through their computers, the people did not think it would grow beyond the realm if Geeks and Nerds, now, the bulk of the population has not touched parchments, quills and ink for a long time. Less postman were needed and on a global scale dogs were in mourning for nearly a decade.

Now we get the part that Amazon thinks is visionary “The company’s aeronautics experts propose that a 200ft slab of air – located between 200ft and 400ft from the ground – should be segregated and reserved for state-of-the-art drones equipped with sophisticated communications and sensing equipment and flying at high speeds of 60 knots or more. A further 100ft of airspace – between 400ft and 500ft – would be declared a no-fly zone to act as a buffer between the drones and current conventional aircraft such as passenger and cargo planes, thus mitigating fears about the impact on manned flight or dangers posed to people on the ground“.

I wonder how these aeronautics experts got their degree, perhaps it was added to the side of the pot of vegemite in an effort to market the product to Americans? Perhaps their degree was the wrapper for Troyer Roll Butter (if you know the product, the joke makes sense, Google it!). You see, the sky is filled with these weird things, that need to be all over the place, they are called helicopters, the police uses them, the press uses them and oh, yes, the emergency rescue services uses them all over the world, also in city areas. So this ideas hold a few operational holes even before it is seriously considered.

There is an additional concern. We do not deny that drones will be the big thing in the next decade, which also means that indie developers and visionaries will emerge, so is the quote “segregated and reserved for state-of-the-art drones equipped with sophisticated communications and sensing equipment” anything else than an attempt to crush market growth and keep it in hand for a few established brands? How will that ever be any good for innovation? Furthermore, the image gives way that hobbyists, rural hobbyists will be pushed from their rural live to little spots, just like the Native American Indians were. In my view, if you want to be top dog, you’ll just have to create a superior product that can anticipate these events. By the way, helicopters come in all these areas, including in the no fly zone, so this idea is saturated with bad insights from even before day zero. Not a good start me thinks!

So in reference to the position papers where the call states “It calls for a “paradigm shift” that will allow hundreds of thousands of small unmanned aircraft to fly under their own technological steam without the current involvement of humans through air traffic control“, that part could only work if there is one player, once there are more, if becomes a technological jungle of miscommunications and lost handshakes due to iterative updates, flaws and glitches. So how about letting drones work above the freeways and major lanes? It would not hinder anyone, hobbyists and innovators continue and unless a helicopter absolutely must land on a highway (likely medical emergency) they can continue without any hiccups.

Wow, I just solved the ‘lack’ of free airspace in 7.2 minutes. How clever am I?

Then we see “Amazon sets out five capabilities that drones must meet if they are to be allowed to fly inside the new 200ft high-speed corridor“. well let’s just agree that this is not up to Amazon to begin with, the fact that they precede this with “to realise that futuristic vision safely“, implying that they are working on a solution only they will offer, laws must abide with… In my view it is not up to them, many nations know that drones will be the new slave labour force (read: unpaid population that will drive others away from a job), which is a little out there (the way I framed it), but the reality is that this market will massively evolve over the next 2 decades and we have to give space to innovators and visionaries, not limit their scope to the need of “sophisticated GPS tracking that allows them to pinpoint their location in real-time and in relation to all other drones around them“, which is basically stating that drones must be a product made by DJI, Raytheon or Northrop Grumman to be allowed in this airspace. Amazon does NOT get to make THAT call!

the additional quotes “Online flight planning that allows them to predict and communicate their flight path” and “Communications equipment that allow them to “talk” and collaborate with other drones in the zone to ensure they avoid each other” give additional notice to forcing us into a one player path. That is not what innovation is about. First the TPP is pushing innovation to the mercy of big business, now Amazon add more limitations here? That is not a playing field that the world signed up for.

So as we see that hobbyists and indie developers (and visionaries) are slowly pushed into reservations like the Native American Indians by the quote “Under Amazon’s proposals, by contrast, hobbyists would only be allowed to fly within the new 200ft-400ft corridor if their vehicles were equipped with the latest hyper-sophisticated gadgetry for autonomous flight. Otherwise, they would have their activities confined to geographically demarcated airfields in relatively unpopulated areas that would be set aside specifically for the purpose” we have to wonder what Amazon has up his sleeve. Because either the US government is so bankrupt that it will agree to anything to not collapse before the results of the next elections, or is Amazon just waving in the air to be noticed?

The quote by Brendan Schulman, drone lawyer and senior executive and DJI gives us additional issues regarding the Amazon statement “by far the greatest use of unmanned aerial vehicles today was by amateurs. That’s currently by far the most common use of the technology, so before you disrupt their experience you want to think carefully about what slice of airspace would really be needed by these new technologies“. I would say ‘Amen!’ to that, because the issue that the article danced around (perhaps intentionally) is that Amazon needs to adhere to established safety protocols, we do not change protocols because of Amazon. I can agree that down the track changes will have to be made, but that time is not now and especially as the paper ignored several basic avionics issues.

Which now gets me to the paper where in a mere flash something stood out to me. Consider the quote “Amazon believes the current model of airspace management will not meet future sUAS demands, particularly highly-automated, low-altitude commercial operations. A paradigm shift in airspace management and operations is necessary to safely accommodate the one-operator-to-many-vehicle model required by large-scale commercial fleets“, in that apart from a massive dose of arrogance, we see “the one-operator-to-many-vehicle model required by large-scale commercial fleets“. So it is already on the premise for big business where one controller manages 100-200 drones. The shift of a workforce that only requires payment in cc’s of fuel.

In my view, the air is for now still empty, it will change, that much is certain, but it will be the people that decide on how far this goes, it is not Amazon to make that move. I am not entirely certain that Amazon should be the lead at all, but that is perhaps a discussion for another day.

What is in the last part an issue is the small part privacy activists were given. They are all up in arms regarding police and spook drones. Which is massively farfetched as these people have already given away their liberty through Facebook and other social means, so these two parties receive via e-mail all you did, including the amounts of times you ogled the ass of the neighbours wife (and teenage daughter). We seem to forget the massive danger that follows, it is not Amazon with its non-human package delivery system. It is the fact that in any innovation, organised crime follows pretty quickly, because they know that it takes the government up to 5 years to catch up, so in the first 5 years they can strike it rich. Drug deliveries, via cheap drones to penthouses. The paying clientele gets balcony to balcony delivery via a $499 drone and there is no link between the parties. Crime is already making a nice killing here, so the proper focus is not here and when it gets to be in the right place it is already too late.

So Amazon should not be setting the pass for removed freedom, it should set pace to create the right atmosphere, an attempt that they failed miserably from my point of view.

My opinion in this matter is strengthened through a previous article regarding Amazon which was published on March 30th (at http://www.theguardian.com/technology/2015/mar/30/amazon-tests-drones-secret-site-canada-us-faa). The title ‘Amazon tests delivery drones at secret Canada site after US frustration‘ already implies the ludicrous part in all this. A ‘secret Canada site‘. Why? Because a spotter could take a pic? Because of industrial espionage? Actually, that last one is not THAT far-fetched. So let’s leave it for now.

In the article we get two parts that show my view the first is “Into that aerial slice the company plans to pour highly autonomous drones of less than 55lbs, flying through corridors 10 miles or longer at 50mph and carrying payloads of up to 5lbs“, which represents as stated in the article for 86% of all the packages, now that is fair enough, if you want to address 80% of what is done now, yu see a choice that is just common sense. Now part two “The Company wants to offer its customers the ability to have packages dropped on their doorstep by flying robots within 30 minutes of ordering goods online“. Initially that pat makes sense too. Yet combined, we get ordered articles are delivered within a range of 18 miles. Here we account for loss of time for picking up, after which the drone gets 30 minutes, so 18 miles is pretty much the limit, so this is a metropolitan solution, this is less about ‘global change’, but more the need to address the high impact profit places like New York, Vancouver, San Francisco, Honolulu, Seattle, New Orleans, San Jose, Chicago and Los Angeles and a few other congested places. The ‘global’ part was just nice to give it marketing. They need to address congestion and dromes will make sense. Yet the visionary part is that they are trying to address it on a global scale, because if this is accepted, Amazon would be sole player in places like London, Paris, Amsterdam, The Hague, Munich, Berlin, Rome and Sydney for that matter too. That seems to be the reality and it is not a bad idea to have, but in that adjusted view, Amazon does not get to set policy, especially as Europe might develop its own drone solutions. Binding options for developers through ‘sophisticated GPS tracking‘ is what I would call ‘the big No No’.

Brendan Schulman, aka the drone lawyer shows us the merits of my thoughts “Amazon’s Canadian airstrip-in-exile should be a “serious wake-up call to politicians and regulators”. “America has led the world in aviation development,” he said, “but for the first time in history we are at risk of losing out”“.

There is the part, where I made the reference to the TPP. These presentations are all about big business carving their patch making sure no one else can inhabit it. The plane industry is polarised, but drones are another matter, drones can invigorate visionary workers and dreamers, because a drone is not an expensive tool, you can buy them in a game shop and the next kid getting one could be the one who revolutionises that field because he/she thought ‘what if I want to do this, could I alter my app….?’ that is all it takes to create a billion dollar corporation.

The FAA has (according to Amazon) taken much too long to make up its mind, it also stated “it does not believe that drones can be flown safely under their own autonomous control, and is insisting that humans must keep them within eyesight at all times“, which makes it non-profitable for Amazon. For now the FAA is right, but there is no given certainty that this is still a truth in 5 years. The mobile industry, Wi-Fi and sensor market is evolving at an alarming rate, my $699 mobile phone now has the same technological options a $15K digital film camera had 10 years ago, only the lens is the physical difference in quality, so that market will evolve, possibly beyond my comprehension before I die.

I feel certain that the FAA realises this, but they report to others and those people see that drones will be the new orgasmic high for organised crime. Common Law in the US and in the Commonwealth is flawed enough for all players to realise that this opens up massive undeclarable profits for these players. With the one to many option, whatever small chance of successful prosecution of a drug dealer any Districts Attorney had in the past, flies straight out of the window via drone. Here we see how the law has not caught up again.

Should it stop drone development? No! But there are a few sides that need addressing, which cannot be done today, but soon it will be the only blockade remaining. What happens when that day comes?

 

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Fear is a tool

It started with a thought, one I have had for a little while and one that had been voiced in the past. Today, in the Guardian we see part of this in the article called ‘How we sold our souls – and more – to the internet giants‘ (at http://www.theguardian.com/technology/2015/may/17/sold-our-souls-and-more-to-internet-giants-privacy-surveillance-bruce-schneier). I respectfully disagree with parts of this.

The first premise is the important one.

Did we sell our souls, or were governments on a global scale lacks and slow regarding the rights of privacy?

That is an important question as it is linked all over the place. We tend to look (as I have mentioned numerous times) regarding the information the intelligence community gets, but at the same time we allow ourselves to get mined and exploited by every social network available. A nice example that the article uses is the Hello Barbie. The Washington Post gave us loads of information in March (at http://www.washingtonpost.com/blogs/the-switch/wp/2015/03/11/privacy-advocates-try-to-keep-creepy-eavesdropping-hello-barbie-from-hitting-shelves/), but it did not get the global visibility it required to have.

You see, there is nothing wrong with an interactive toy. I reckon that as programs became more and more interactive, then so would toys and the Hello Barbie doll is the premium evolution for children. The big issue is not the toy, but this simple line: “As the doll ‘listens’, audio recordings travel over the Web to a server where the snippets of speech are recognized and processed. That information is used to help form Hello Barbie’s responses” Why? Why use the web? Why not connect to a device that has the software installed? The answer is simple, this is only in one part about the doll, it is a lot more about collected data and data is value (their marketing department will come with some “it’s  all so much easier via the web answer”). Collecting the questions of children gives way to trendsetting and to marketable exploitation. Of course, in that light the adult edition, where the answer to every question becomes “not now darling, I have a headache” is likely only 6 months away.

You think I am kidding? Data is the core of value, marketability of data is the new ‘O’ for industrials. Knowing how to push the button by answering the not asked questions in advertisement is the rage, the El Dorado of the marketing industry. So when we see the quote at the end of the article “Mattel and ToyTalk, the San Francisco-based start-up that created the technology used in the doll, say the privacy and security of the technology have been their top priority“, we should state that if security and safety were such important parts, you would have kept these issues local and not via the web. As for security, if hackers can take down Sony, then Mattel might not be that much of a challenge and in that light, that collected data would be worth a fortune, so people will get that data one way or another.

Beyond the toy need of a child is the need for health. That part is dealt with in “Many medical devices are starting to be internet-enabled, collecting and reporting a variety of biometric data. There are – or will be soon – devices that continually measure our vital signs, moods and brain activity“, now we get to the juicy stuff! You see in the UK there is the Data Protection Act 1998. Yet here we see the following issue:

Section 36 gives us: ‘Personal data processed by an individual only for the purposes of that individual’s personal, family or household affairs (including recreational purposes) are exempt from the data protection principles and the provisions of Parts II and III’. So Barbie is already exempt in this case.

Even though section 2 gives us in section 11 ‘Right to prevent processing for purposes of direct marketing’, which is in part II, so Barbie is again exempt.

However, we do see protection under part one section 8. Here we see: ‘Personal data shall not be transferred to a country or territory outside the European Economic Area unless that country or territory ensures an adequate level of protection for the rights and freedoms of data subjects in relation to the processing of personal data’. Yet the danger here is that this regards ‘personal data‘, the definition under part one states: “personal data means data which relate to a living individual who can be identified”, which is not the part that is transferred, so it does not count. The personal data is what mommy, daddy or junior enter within a website or social media, outside of the UK (or Commonwealth), so that they can receive a much more personal ‘experience‘ with Miss Barbie. This is at the core of the problem, but it is only one factor. The same applies in 99% of the cases to healthcare and fitness equipment that connects through the Bluetooth, Wi-Fi and the web link. All this gets collected. So when we wonder regarding the excuses on software on cheaper through the online experience, several parts give clear indication that this is about collecting data, because data is the new gold. How much do you think a health care provider is willing to pay, so that they have data that allows to cut off, or additionally charge the riskiest 10%? Even though those people are already paying premium, to have a check on the safest group and to flag the least safe group is worth a bundle. Anyone selling that data for less than a 9 figure number is getting royally screwed.

And it goes on beyond the mere computer and the internet. More precisely your smartphone. The apps you install track you here as well. They track your location and sometimes download your address book, calendar, bookmarks and search history. Not to mention a host of other parts. The most annoying part of it all is that you the user gets to pay for your bandwidth, so if your data gets downloaded, you are likely to see background usage of the data and the bandwidth used goes to your total usage.

The gem of the Guardian article is shown near the end “And it’s all possible because laws have failed to keep up with changes in business practices

This has been the number one issue for well over 4 years now and the lawmakers have basically been sitting on their hands, pretty much all over the commonwealth I might add, because data is money and those captains of industry require overhead (read data profits). It comes down to the same issue with the laughingly disturbing discussion on movie piracy. Telco’s rely on bandwidth, without that, there profits go down to the basement, in that same light their reliance on data seems to hinder governments to react in a timely manner. Research, investigations and commissions. We have seen data issues since before Edward Snowden. Yes, in all these years, how many successful alterations were made to the Data Protection Act 1998, via either legislation and/or the House of Lords? You do the math, yet the answer is simple. As I see it, look at your two hands and do not use the 10 fingers that is how often, a mere ZERO times! Just like the internet consumer change, the internet data change has seen just as many evolutions.

The worst is however yet to come!

You see, the newer mobile phones often have the capacity that surpasses many laptops and tablets. I witnessed just 4 days ago how a friend used his mobile as a SharePoint because he had to update his PS4. What He had not realised is that the PS4 also started to update his installed games. It took him less than two minutes to realise this and in that time his 2GB bandwidth was gone! Welcome to 4G bandwidth!

He’ll lose an additional $10, so he did not think it was a biggie, but now consider how much data can be passed over to wherever the applications decides. So when we get these small messages, when we are lulled into a sense of ‘security’ consider where your data is and who else has access. That is at the heart of the matter, as well as the heart of the legislative failing. Who else has access! When data is stored at any third party provider, the app maker might guarantee that THEY will not allow access to the data, but that does not state that this is the case, you see, if they have the data parked in any other provider, what does the rules of those providers stipulate? Only they? Only the executing service agents? The world of data is quite literally the new Wild West of Business and IT, a reasonable untapped frontier and we all forgot that we think that data is there and only we can access our little field of data, whilst in reality and corporation with a tractor can get to any part of that data field. It is all nicely settled in the line “are exempt from the data protection principles”, so as we consider our data and why we are not keeping it local, consider one final ‘deletable’ part, which is also in the Guardian article “In 2009, Amazon automatically deleted some editions of George Orwell’s Nineteen Eighty-Four from users’ Kindles because of a copyright issue. I know, you just couldn’t write this stuff anymore ironically“, yet even though the irony is out there, consider that your data is also on the cloud. So what happens when that gets deleted? Not by you or by the provider, but by a third party who got around it all? You might wonder why that is an issue, if you do then consider the final question in this dilemma: ‘Who is the owner of a deleted file?’

So here is the fear part:

Where is your data?
Who ‘owns’ it?
Who has access to it (besides you)?

These are one side of the fear equation, on the other side you have the data local storage, which you must personally manage, you must backup this data and you must keep track whether it is all backed up. Some users feel uncomfortable with that. A nice example can always be found when someone in your vicinity cries over a crashed mobile and all contacts lost (I saw that a few times happen to people I know in 2014).

One fear or another, they’re gonna getcha!

So you the user have gone with the flow and the privacy for billions is up for grabs because no one wondered, asked or pressured, now that part is almost indefinitely gone, only by adjusting the laws can we see a restoration of proper privacy of data and information, but those who rely on the value of data are extremely intent on not letting those changes happen. Consider this part from an earlier Guardian article “Facebook places tracking cookies on users’ computers if they visit any page on the facebook.com domain, including fan pages or other pages that do not require a Facebook account to visit“, do you think Google is any different? So as you are tracked and as data is combined from social media, from websites, devices and even toys. How much privacy do you think you are enjoying at present?

Now we get to a truly speculative part. Consider Google with its Nexus range. Now the new Nexus 6 looks nice (way out of my budget range), there is a 32GB and a 64GB version. No issues here! In all aspects a decent game changer for the Nexus fan. Now we get to the Nexus 9, the tablet. Before I give my view, let’s refer you to Forbes, here we see some interesting details (at http://www.forbes.com/sites/ewanspence/2013/01/29/apples-128GB-ipad-just-gave-every-android-tablet-manufacturer-a-headache/), an important fact is that this is a January 2013 review, so more than two years old! In that regard the specs do not seem to have changed! So this ‘new’ tablet is only to be begotten in a 16GB or 32GB version. So it has a lot less storage than the Nexus 6 mobile phone. It has a few more weaknesses, but basically, as Apple already had a 128GB edition, Google remains at 25%. In my view this was intentional! The machine was released late November 2014. Why would they not have a version that is at least 64GB? My iPad 1 (yes version One) which I bought in 2011 already had 64GB). This is not a mere oversight from a bungling manager, as I see it this is an intentional drive to get people towards Google drive, with data stored in a place where some might have access (the non-user that is). Remember, this is pure speculation on my side! Google could have made a contender and is offering nothing more than a consolation price. Offering it at a very competitive price, but it comes with the foresight that people will be driven to the Google Drive, sooner rather than later!

Please feel free to reject this notion, but ask yourself, in the fight between IOS and Android, why would Google not offer a machine a lot more competitive? This is at the heart of the matter, this is as I see it the crux of it. There is of course a danger that we make ‘relationships’ between fiction and facts in events that are a figment of our imagination, but in the competitive industry that is called ‘mobile devices’ to remain behind to this extent to that degree calls for questions, does it not?

There is one part to add, the Guardian article was originally adapted (by the Guardian) from ‘Data and Goliath’ by Bruce Schneier, Bruce Schneier is a security technologist and CTO of Resilient Systems Inc. He can also be found tweeting his heart out as @schneierblog.

 

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The Labour Manifesto

Ed Miliband presented his Manifesto Res Rei. In light of what we here in Australia laughingly refer to as ‘the Labour party’, it seemed like a good idea to take a closer look at the speech. The full speech can be seen here http://labourlist.org/2015/03/miliband-launches-labours-business-manifesto-full-speech-text/.

So let’s take a dip into the claims pool.

‘Playing by the rules and paying the taxes that support our public services’, Really Mr. Miliband? So how will you solve the issues involving Apple, Google, Amazon et al? What measures are currently in play, what measures did Labour in its previous governing term put into play. I say naught!

The second part is found soon thereafter ‘With a government that balances the books, invests in infrastructure and works with you to improve skills and open up more competitive markets‘. The Tories are trying to get the books balanced, which means austerity. Labour had a massive hand in giving the UK that debt, so we can offer that Labour has no ability to balance books and the investment that they talk about will drive the UK into deeper debt.

Then the story changes a little and Ed Miliband goes into waffle mode. We see ‘despite the odds‘, ‘too many obstacles‘, ‘the lack of certainty about the long term‘ and my favourite: ‘Our productivity gap is at its highest level for nearly a quarter of a century‘. That last one is full of fun, because what is it based on? Weighted numbers, a lack of insight or the added anchor of virtual corporations?

Now he gets to the promise: “So we’ll balance the books and cut the deficit every year“, yes, how will you do that by investing and balancing the books at the same time? The current debt spring is loaded, because the UK has to come up 23 billion every year to pay the interest of the current deficit, so good luck with that statement, you do remember that your predecessor was cause to a massive slide in debt Mr. Miliband?

The struggle to find the workforce they need‘, which sounds nice in theory, but many corporations hire young unexperienced people to get away with what some want to slide under that table, when we see the issue where Ross Etherson, who admitted 21 counts of making or supplying articles for use in fraud, cost the NHS more than £37,000, Isleworth Crown Court heard, we clearly see that there are other issues at play, when we take the info from the BBC at http://www.bbc.com/news/10604117, we see that unemployment has steadily dropped under the Tory government. Now, I will in all fairness state that labour was confronted with the 2008 problems, but that mess was not properly dealt with under labour either. The mess left from their debacle 1997-2010 is still getting cleaned up half a decade later.

Now we get to the fishy side of it all: ‘It is a partnership for a purpose. We will give you control of the money for apprenticeships and in exchange we will say that any firm that gets a major government contract will have to provide apprenticeships to the next generation‘. How is this even realistic? Giving control of the money means that all kinds of accounting irregularities are likely to surface, then what? And in regards to ‘major government contract‘ and ‘provide apprenticeships to the next generation‘, how is that not discrimination towards the current aging workforce? In addition, we see that there are situations where apprenticeships are not a solution in the first place, which is just the reality. Consider a new frigate that is getting build with 500 engineers and 10 apprentices on the job, how many delays and what security breaches could the new frigate face? So not apply this rule to all fields? That is just a mess waiting to explode in the faces of those proclaiming it to be a solution.

Then we get (after another wave of waffling by Ed Miliband) ‘the priority for business tax cuts‘, yes, that has always been a good idea, especially as Google and Apple seem to pay 0.1% in taxation. How about infrastructure? Ah, that is next, where we see: ‘That’s why we’ll follow the recommendation of Sir John Armitt and set up a new independent National Infrastructure Commission‘, yes, spending more money on something that will not prove to be a solution, whilst the UK is down a trillion, so at this point, after we saw tax cut and infrastructure and invest, let us remember the earlier promise “So we’ll balance the books and cut the deficit every year“, which I see as:

  1. No balancing the books
  2. Increasing, not decreasing the deficit.

Now we get to the ideological part, which Ed Miliband is of course entitled to: “There could be nothing worse for our country or for our great exporting businesses than playing political games with our membership of the EU“. that is partially true, yet as the EU is unable to muzzle Greece with their flim flam rock band approach of not dealing with their debt and whilst several players are now willing to push Greece into deeper debt, both the UK and Germany need to realise that Greece is getting their credit for nothing and their luxuries at the expense of the other EU nations. How long until it is just safer to let the rest of the EU drown in their inactions against Greece? Which by the way has every likelihood of pushing both Italy and France over their maximum debt threshold, which has massive implications for any member remaining within the EU, all because no one was willing or able to stop Greece?

Now we get back to part of the speech that is an issue ‘Two years of uncertainty in which businesses will not be able to plan for the future‘, how about the fact that most of Europe in a denied recession, due to massive debt dealing is not the way to get any level of certainty? In the Netherlands, unemployment is at 7.2%, In Belgium it is 8.5% and in France it is at 10.4%, so when we look at what business options there are in Europe, we will see a cold turkey that comes home to voluntarily roost in the oven at 190 degrees, because the crispy warmth is loads better than the cold outside, even if the turkey is about to get eaten in the process.

If there is ONE business plan, that that would be the one, where the UK gets by for now, trying to grow, but most importantly is reducing the debt it has, so it does not have to fork out +20 billion in interest to banks for money the Labour party had spent.

So as he goes on reminding us on ‘We need to be a country that rescues our NHS with more doctors and nurses‘, yes, we all remember the NHS 12 billion computer scheme, that did not go too well for all parties involved, perhaps listening to others would have helped the Labour party heaps, but that was in those days never an option, so why trust them now? so the phrase ‘Not what we have seen over the last five years where the NHS slides into crisis‘ is a little misplaced as it was Labour who did messed up 12 billion, an amount that could have kept loads of nurses into jobs and grown the NHS. It was not meant to be!

So when we see the following quote: ‘To carry on with a Conservative plan based on the idea that as long as the richest and most powerful succeed, everyone else will be OK, or a Labour plan, a better plan, that says it is only when working people succeed that Britain succeeds

We ought to consider another option. To cut drastically on medical services for those on drug and alcohol based events. These people only get treatment if they can pay in advance for treatment.

Let’s take on the binge drinking issue heads on!

Those who fail the first two parts are thrown into a drunk tank like in the old days. If they die, well that is just too bad, we can blame the parents, we can rejoice on a growing number of available housing (the deceased do not need them) and the nations has even more jobs available and the cost of the NHS goes down.

Now, it will be fair if you disagree with me on this and I admit that this step is hugely inhumane, but consider: these people cost the society 21 billion on an annual base, which includes the 3.5 billion to the NHS. To protect the victims of their crime and violence, they will be remanded into prisons/work houses. So, you see, production will be better off if we change that workforce too!

Yes, I agree it is inhumane, but why must the people at large suffer for those who think that the rules do not apply to them? I have no issue with these people receiving treatment, however, if you are so willing to binge yourself for £39-£69, you can either fork out the £78 for treatment, or sleep it of in a drunk tank, either way, we reduce spending on NHS, which helps towards the actual spending balance Labour is actively ignoring.

So as I ended the look at the Speech of Ed Miliband, I must conclude that it reads political and in addition, decently devoid of realism. Which is a shame, because UK Business is in dire need of realism, which means the solution will come from somewhere else.

Which now gets us to part two of this event. It seems that Nicola Sturgeon is all about getting Labour into No10. It sounds nice, but how is the Scottish National Party any help there? Now, it is fair that they feel a lot more comfortable with their future if Labour is in charge. It is a valid call to make and it is theirs to make it to begin with. Yet, we must not forget the issues that Scotland is already short 11% on their budgets and with oil prices the way they are, their independent future is a lot less certain. This is a shame and I mean that. I was all in favour of Scotland attracting all kinds of Businesses from all over the Commonwealth to grow their economic footprint. I am still reasonably certain that Indian generic medication could grow all over Europe if they have a foothold in Scotland, which allows easy access to places all over Europe. With Oil being a problem and not a solution, other fields must be tackled to grow Scottish interest and the Labour party is nowhere near able to help Scotland there. If we revisit the issue of balancing the books, it will take less than 6 months for Ed Miliband to find way to move business out of Scotland, just to make his side look better, I wonder if Nicola Sturgeon is realising the trap she is setting herself up for.

So if we look at the Guardian article, which is less than 24 hours old, we see ‘Scotland’s SNP revolution terrifies the main parties’ (at http://www.theguardian.com/commentisfree/2015/apr/05/scotland-snp-revolution-terrifies-main-parties), which is an interesting light to see after the Labour-SNP link. There is one debatable quote that caught my eyes was: “Underpinning these analyses is a barely concealed narrative of contempt, which says they will all come to their senses when they realise there will be no land of milk and honey in a Scotland under the absolute control of the SNP“, this is fair enough, but I do not think that this is due to the SNP, I firmly believe that independence too late saved Scotland, if Scotland had been independent whilst the oil prices went into the basement, the damage would have been unimaginable. I remain in faith that growing business in England and Scotland is the only solution, it will be important for both (mostly Scotland) to look at fields they had not considered before. The Indian generic medicine growth is only one branch. The open remoteness (hence securable locations) Scotland has to offer, could spell interesting times for any manufacturing option that does not require the pressure of London, with added benefit of the lower costs that Scotland brings. Consider the Ferry from Scotland to the Netherlands, opening additional paths of revenue. Scotland can grow options, it is just the question whether the Labour party is truly a solution here.

So as we all get to ponder the choices the voters face for England and Scotland, I do hope that they will all look seriously at these flimsy speeches that rattle on all sides. This applies to all parties, not just Labour!

 

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Why do we bother?

This article is not for the faint of heart, or for those who ‘believe’ in equal rights. This piece is as misogynistic as it gets, for the simple reason that being nice, being considerate sounds like an idea, but in the end, it seems to me that

  1. No one cares
  2. The prosecuting side of the law at large seems to be ill equipped.

What brought this on?

It’s been going on for a little while. Usually in the form of these ‘innocuous’ advertisements through Facebook linked pages and other sourced forms of mass marketing.

You might have seen them, pictures of photo shopped women, ready and posing to be ‘coitussed’, with added statement like ‘Male Gamers Only‘ (EDGE, by UDM), an advertisement for a game called Wartune, with the ‘warning’ Adult content! It is all promoted by a site called ‘utterlypettable.com’ (one of several places), in this case regarding the 21 most deadly animals. So can anyone explain how a transgression on sexual discrimination is not being prosecuted? Because they are just ‘facilitators’?

It seems to me that those facilitating mass advertising have a lot to explain for. To just get through and to just get the revenue in, they will overlook many issues. Of course these pages are usually linked to advertisements like ‘Hurry before this video is banned‘ and ‘Rich people Do Everything To Ban This‘. I normally ignore them all, but in this light, I decided to take a gander on the idiotic side, which now links to ‘Free money’ sites with additional spamming scripts. The fact that pressing the button to close that window steals the act and forces you to submenus only give way to the dangers that these places present. You see, if they were all on the up and up, they would not resort to these tactics and closing the window would not be hijacked. A world limited to Hijacking and Misogyny. It all goes even further when we consider the damage Facebook is handing out (from https://au.news.yahoo.com/thewest/a/26915213/stop-being-selfish-outrage-over-anti-c-section-facebook-page/). This shows us A Facebook page criticising women who have given birth by caesarean section. How is this ‘freedom’ of speech? So as we see the reasoning for this need, which is “A Caesarean section is often performed when a vaginal delivery would put the baby’s or mother’s life or health at risk“, we should ask how we can condone ‘freedom’ of speech, attacking people for diminishing a person’s health, in this case both mother and baby. Yes, there is a growing concern that more women ask for it and not always is there a health danger, but that is between the upcoming mother and her physician as I see it.  My question becomes, the ‘offender’ known as the Disciples of the New Dawn, how many of them are man and what percentage of this group is female?

At this point I must also illustrate that this is not a new issue. The guardian had an opinion piece in May 2013 (at http://www.theguardian.com/commentisfree/2013/may/23/facebook-violently-sexist-pages-twitter-fbrape) called ‘Facebook’s violently sexist pages are an opportunity for feminists’, directly stated, not only do I disagree, these pages are a lot more dangerous than both genders realise. When we see eBay pages, selling T-Shirts stating ‘I’m feeling rapey we can honestly state that there are massive issues. The 2013 offensive T-shirt “Keep Calm and Rape A Lot” being the clearest of these transgressions. The article explained on how the automated phrase was in the hands of ‘Solid Gold Bomb’ and as they stated ‘these shirts were computer-generated and we didn’t even know we had a shirt that says that‘. The article does not touch on the part on how the phrases were collected, if we take the logic on the event that the act required someone to type it in, it would take thousands of people to type the phrase to get detected by these algorithms, which means that there is a larger problem hidden behind the issue which was not addressed by the press at large either.

This is partially seen in the UK where domestic Violence is at a massive high. At this point I want to mention an article I mentioned in the past (at http://www.theguardian.com/society/2014/feb/13/domestic-abuse-violence-victims-crime-survey-figures). Here we see ‘Domestic violence experienced by 30% of female population, survey shows‘, if this is anywhere near the truth, then tomorrow, when you get into the Underground and look at the women on route to their destination, then consider that over time it is likely that out of every 4 women you see, there is a small chance that one of them has not yet experienced abuse. Now ask yourself if you can live with that number, one out of four!

So when we see Jeri Ryan as the Female Borg, we can consider that being 7 of nine, that she could be one of 7 currently receiving domestic abuse. These are not nice statistics and the failing of the law is getting ever clearer and ever more unacceptable.

All this is propelled from the statement ‘Male Gamers Only‘, one of the most unacceptable calls for a game. I have played online many times, several friends on the multi-player Mass Effect 3 are women and they are quite good too! Games are a great channel, there we need to be part of the pack, part of the group and there the gender, age and religion has no bearing, only that you are part of the team, propelling victory for the entire group. The most unbiased of acts, to be together and just have a fun time. So when we see a T-Shirt stating “You provoked me” and “I was drunk“, we should worry on how this was regarded as ‘freedom of speech’. When we see the dreadful statistics of domestic violence, those ‘slogans’ have no place in this society and merely removing the page from eBay just does not cut it in my train of thought.

So when we see the quote “T-shirts that make a joke of rape are still available, of course, even on the biggest retailer of all, Amazon, but Laura Bates at Everyday Sexism has vowed to keep fighting to stop rape being regarded as a joke, rather than the violent crime it is“, we have to ask more than serious questions, we should ask whether a retailer like Amazon would be allowed to continue to cater to any Commonwealth nation. In my view, removing fields of revenue tends to be a great motivator to start being actually correct (in comparison to being ‘feigned politically correct’).

As stated, these events are not opportunities for feminists, they are just dangerous grounds for additional victims, which brings us to the second part of all this, the act of trivialisation. There are two kinds, there are at times trivialised moments when we have a vocal ‘spas’ with friends, we all say some things that are way outside the realm of politically correct. Men will giggle when we hear (as I did) the words of one woman saying to the other ‘No knickers? Laundry day or lunch with Mr Big?‘ (At Paddy’s market, Sydney). The mention is essential because it is a simple dialogue between two women I passed whilst looking for a polo shirt. Is objectification wrong when female friends do it among themselves? Was there objectification, or was ‘Mr Big’ about to get himself objectified over ‘lunch plus’. I feel unable to answer as there are too many unknown variables. Yet, linked to something I do know is the article ‘If you want to write about feminism online, be ready to take on the haters‘ (at http://www.theguardian.com/lifeandstyle/womens-blog/2015/apr/01/if-you-want-write-abaout-feminism-online-be-ready-to-eal-with-the-haters). You see, in my view, the photo is part of the issue. Three women wearing ‘no more page three‘ texts. I for one was never against page three (being a guy and all), but moreover, I always felt that those women used the Murdoch system to hopefully get ahead. Was that wrong? I do not know, but it was their choice to make, just like it is the right of these women to oppose page three. I mentioned the issue before. You see, when we see Keeley Hazell, who became known for working with charities, which include those working for animal rights and breast cancer awareness, we should wonder how bad the act was. There are not too many examples like these, so over 4 decades we can wonder on the numbers of good versus evil, but in my view, it is not about feminism, it is about the causes that matter. I am not convinced that page three led to domestic violence, but all this effort on a page in a paper that has been faltering versus the national issue that plays in more than one Commonwealth nation makes me wonder whether energy and effort are pushed into the right direction. There I have my questions and I am not convinced. The article does mention my feelings in a way when it raises the paragraph ‘There are more important issues to worry about’, which is exactly the issue I have. It is also for that reason that I am such a fan of the effort Emma Watson who is bringing us ‘HeForShe‘. I disagree with The Age (at http://www.theage.com.au/comment/emma-watson-speech-hardly-a-gamechanger-20140925-10lhz9.html), where Clementine Ford (a woman) is stating that it is hardly a game-changer. I disagree, As Hermione Granger she spoke to the imagination and reverence of an entire generation, a generation that now entered the real of young adult. A generation that consists of both man and women. She had an opportunity and she is forging a change from within this generation. That is not ‘hardly a game-changer’, this is huge and as far as I can tell, almost unique in our history, which makes it even bigger. There is a part I feel uneasy about. The quote “Gender inequality comes as a direct result of the enforcement of patriarchal structures. Although men are impacted negatively by it, they are not impacted in the same ways or to the same drastically violent extent as women“, is not wrong, but as I see it, it is incorrect. You see, a lot has changed, many changes that started in the last two decades are now coming to fruition. So as I see some women ‘whine’ about inequality (not judging right or wrong), I see that it is not wrongly seen, but wrongly shown in dimension. At University, now as I complete my Masters in Law, I see that the gender gap is no longer equal, I see that the man are now a minority, moreover, the people becoming partners and the higher echelons of law are slowly being replaced by women, who have completed the journey from legal aid to where they are now. This was not a simple task, these women excelled in law for a long time and now, those women get the positions. This is not a patriarch side, this is an evolving side. Now as the changes come over the next decade, women are more likely to be in charge in many fields, not because they are women, but because over time they had proven themselves to be equals. The second part of the article I disagree with is “Men have always been welcome to ‘participate in the conversation’, most notably when that participation involves action, change and acknowledgement of their own privilege and power“. That was (as I see it) never the case. I remember at VNU (Dutch publication house) that there was a guy who offered several pieces on promoting IT and IT skills for women. He literally got laughed out by those working at the Cosmopolitan editorial. So do not come to me with ‘welcome to participate’, because that was not the case. I am not making a judgment whether the act then was valid or not. Change took a long time and we are not there yet, but the wheel has turned and the acts of Emma Watson and women like her will be essential in propelling it all forward. So as we allow the issues of some advertisements, some T-shirts and on trivialised domestic violence, I wonder what fights still need to be fought.

So in the end, why do we bother?

Because within ourselves we acknowledge that moving forward requires equilibrium and equality, they are one and the same in our mental position and championing this position will end to be good for all. This is exactly why I am all for women in gaming. Not because they are women, but because I want a better game and it has been proven again and again that originality is found when new views are added to the table, in an age of mediocre sequels, originality is the essential ingredient. I look at it from the world of gaming, because I know this world the best, in IT it does not matter what gender the person is as long as there is skill and innovation. The result there is never seen in gender, if you doubt that, then list the names of all who worked on either Microsoft Word, Microsoft Excel or Adobe Photoshop. There is the simplest shape of evidence. Here we do not care, who did it, as long as it works, the ultimate equaliser of gender.

 

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Building Social gaming

Yes, this is about games, about video games specifically. There are two sides to the current article we see in the Guardian (at http://www.theguardian.com/technology/2015/mar/16/roblox-minecraft-user-generated-gaming). The first one is the entire ‘for kids’ approach.

Well, that part I am smitten with, you see, games should be to a decent extent to get the next generation into technology. To get them to know how to get by, how to interact and how to properly use technology. Like any skill, a child starts with crawling, moves to walking, soon we see tricycles, bicycles and more advanced options for movement. We have puzzles for the mind, whether jigsaw or other. Even though these options are falling to the back more and more, it is the threshold of technology that will help them move forward and move forward faster. Nintendo has always been a champion in this matter. As it catered to the younger player and to the family game environment, Nintendo had a niche. PC’s have for a long time remained far behind, because the revenue to cater to a less young population was forever more appealing. Even though most will see Minecraft as a provider here, Roblox has been around a lot longer.

Now that Microsoft dished out 2 billion and spare change for Minecraft, Roblox is hoping to see an influx of cash in their market as well, and why not?

Yet now we hit the part that is a little (just a little) cause for concern:

“In December, we hit 4.7 million players. The foundation of Roblox is user-generated content: just like on YouTube there is so much to watch, on Roblox there is so much to play,” says Baszucki” as well as “People get really attached to it: many of our players have played for four to five years, and our developers range in age from eight to 80. Some of the top developers are 18 or 20, and we have kids in high-school who are making two, three or four thousand dollars a month“.

You see, where do they get that money from? More important, who is paying for these ‘costs’?

Well the article explains that as well: “How? By creating 3D games on Roblox’s website, then sharing them to be played online, as well as on iOS, Android and Kindle Fire devices. The money comes from the in-game currency, “Robux”, bought by players to spend within games, and then exchanged for real money again by those games’ developers“.

Is that a problem? Well, no not directly, as I see it, Roblox is all about creativity, yet some things must be bought. So their currency sets 400 Robux at $5 (for builders it is 450 for the same price), making a Robux around a cent (1.25 to be more exact), which might not be a biggie and 10,000 for $100 (15000 for developers), which makes a Robux $0.01, even less for developers. But what does it get you? More important, if some ‘developers’ get 5000 a month, how much money is exchanging hands here? Well, when you become a member of the Outrageous Builders Club and you have in excess of 100,000 Robux and a valid PayPal as well as a verified email address, you could qualify, if you successfully signed up for the Devex program. The last one seems to be set up to prevent phishing, falsehood and a few other markings. This all seems on the up and up. The exchange is 100,000 for $250. That comes down to 0.25 cents to the Robux, which gives the makers of Roblox a 4 to 1 profit. Now we get back to the very first paragraph “Some of our top developers are starting to get about a quarter of a million dollars a year. They’re treating it literally as a career, and starting to hire their friends…”, so how many Robux did that income make?

Now, this is supposed to be about the games and gaming design, which I do not oppose, so when I see the line ‘we have kids in high-school who are making two, three or four thousand dollars a month‘, meaning that they sold R$800K, R$1.2M, R$1.6M. At 4 to one that works out pretty spiffy for the makers, but is no one asking the question, how much money are your children sinking into this game that is the question! Even though much is clearly stated by the people behind it and even though we see “Roblox is free to play, but to get Builders Club which gives you more features“, we soon see that the smallest club is already $6 a month, making this a $70+ a year enterprise, which might not be bad, but everything costs in this game, from hats (that are seen as a status symbol as I personally see it) and there are more parts to all this, so when I saw the ‘promise of income’ as the article seems to imply, my question to Stuart Dredge becomes: ‘How deep did you look into the article you wrote?’ There is another side to the cash thing that was also not mentioned, The Roblox people had relief fund drives, which means that buying a hat (red, Blue, Rising sun) and for every hat sold, Roblox donated to relief funds for Haiti, Red Cross, the Tsunami efforts, so there is also a social drive towards good causes and this game ended up sending thousands upon thousands of dollars fuelled by the people getting the hat to be socially aware. That is a very good thing, especially as this is an environment driven largely towards the ‘less adults’ (small citizens usually younger than 18).

So, am I lashing out at the makers of Roblox? No, not really, they seem to be clear about the options and about the costs, and people can start with a free account, one world and the choice to continue if it is their kind of world. This is all fair, but do the parents realise what happens when these kids sign up for more? Perhaps they do, but do they realise the added price tag? You see, that might all be fair and good and it is important to note that Roblox shows nearly all the information openly and clearly. They have no traps in there. The only paragraph touching on this is “A platform with lots of children playing and a growing number of games using in-app purchases? It sounds like a recipe for controversy, especially with the US Federal Trade Commission poking around in the affairs of Amazon, Apple and now Facebook over children’s in-app spending“. I think the paragraph is much too meager and other elements are not looked at (as I showed in my earlier part).

There is also a second side to Roblox. A side we all ignored unless we actively dug into it ourselves. You see, I was around when Atari had STOS, Amiga has AMOS and when we saw the growth of Little Big Planet one, two and three. We all think we are future game developers. I played with some of the demos and was able to change a few things get some things rolling, but overall, no matter how good my insight, you need creativity and vision. Roblox is giving tools to the makers to address their creativity, but what about vision? Well, I got my parts done in the builder of Neverwinter Nights, and the best result was making an actual adventure for the Commodore-64. The last part was done by a set of articles that were published in a magazine called ‘Computer and Video Games (CVG)‘ in the mid 80’s. I learned so much from those articles.

Here we see the power of these tools, which brings out vision and creativity through patience and persistence. When a parent realises this part and that a game like Roblox could empower these two elements, then spending $72 a year is a steal at twice the price. Whether this results in making some actual cash, or just makes the maker break even with the costs involved, the last one would be worth it all because whatever they make now, will shape the power of innovation down the line. Kids (adults too) could go through life never realising the power that creating innovation brings.

It is the last paragraph that matters: “Ultimately, games that start to look like high-end CGI movies. And companies are starting to realise that this user-generated content segment could be bigger than any individual games company. There’s so much leverage from being a platform rather than a content producer, where every few years you need a new huge property”. There is a truth and a hidden untruth here, the games that look like high end movies come at a large cost for the player, when we see $100 games that give us no more than 10 hours, we see that a move towards sandbox games are definitely worth it, because the overwhelming difference that value for money gives the player, yet the failed attempt we see in games like Assassins Creed Unity, a game released last November, that is still receiving patches (at http://www.designntrend.com/articles/40441/20150218/assassins-creed-unity-ps4-xbox-one-patch-release-ubisoft-gameplay-graphics-multiplayer-glitches.htm). By the way, personally as I see it, when we see the quote “patch 1.05 goes a long way towards promoting ‘stability and performance’ in the latest entry to the annualized franchise“, I mention this for two reasons, the first is that high end games, when not properly supervised could become the end of any software house, the second reason is that the Assassins Creed Wikia calls it a “Assassin’s Creed: Unity is a 2014 sandbox action adventure game“, trust me that any reference to Assassins Creed being a ‘sandbox game’ is like comparing a Ford Edsel to a Bentley, Minecraft being the Bentley that is.

So as we see Roblox and Minecraft as the growing community towards the sandbox loving gamers, I see a win-win situation. You see, I remain a fan of RPG games, these games propel the interest and the desire for RPG games and as such, I will win as better RPG games are released.

So as we consider the subtitle where we see that Roblox is an environment of 4.7 million people, focusing on growth, we can see that Roblox has a future as it focuses on all devices and Cloud based usage. The only danger I see now is that they might try to grow too fast in too many directions. There might be a comparison to Minecraft, but not in the user base, because Minecraft has over 100M users registered on PC and well over 50 million copies sold on consoles. Roblox could grow faster and larger, but as I see it, it will have to offer more to the free player, as I see it by adding 2 worlds and adding those option to have more options for free. It would be fair enough to make those free players earn these options to be unlocked in some way, but as the starting player is reeled in through the growth of options and interactions, so will their eagerness in becoming a premium member. It is that growth curve that Roblox will need, because no matter how proud they are with their 4.7 million players, if they want to attract bigger business they will need to do more than just double their current base, in addition, as the article shows a drive for makers to ‘make’ money, we need to also consider (in all fairness) that in the end, it must be looked at how much currency is transacted in and how this is broken down in user population (especially the age group based demographics). As I stated before Roblox has been on the up and up in this regard, but their continuation will require a massive jolt towards value for money, because that will drive growth faster and a lot more profound.

 

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When the offer is free

Try this for free! This is the commercial teaser we all see when we are offered a dozen of options. There is LinkedIn Premium, Spotify, Salesforce and the list goes on for a very long time. It is a way to get interested in a service or product. I myself tried ‘Today Calendar’ for free, than I upgraded, trials are to some extent a great solution. Try before you buy is a way to get into it. There are games that let you download their Demo, DLC’s that work for a week or two, then you decide, buy or fly!

It is an old marketing option that costs little and bring great reward for those employing the situation. There is however the detail. This we see in the article ‘Why are Amazon Prime customers angry?’ (at http://www.channel4.com/news/amazon-prime-charges-anger-customers-online). Several sources had the story, but Channel 4 read the clearest. The sub-line gives us the goods “Amazon defends a free trial of extra benefits, which ends in an automatic upgrade to paid membership costing £79 a year“. Amazon additionally responded with “Amazon says everyone who signs up to Prime gets an email telling them the duration of the free trial, how to avoid continuing to paid membership and how to cancel membership“. This seems clear enough. So when the guardian gave us ‘Giles Coren declares war on Amazon Prime over free trial‘ (at http://www.theguardian.com/money/2015/feb/16/giles-coren-declares-war-amazon-prime-free-trial-subscription), the impression was left with me that someone did not read their e-mail properly, now that person is crying wolf.

There is however another side to this debate. Should silent transfer be allowed, or should there be a mandatory change to an opt-in transfer? So, should the trial be auto cancelled after 30 days and in addition should we see a second confirmation after 30 days that the continuation is no longer free? This option is the one we usually see in software, when a trial is over, we see that the software no longer functions unless you start paying. On the other side we could consider that some consumers are too stupid to be allowed to have a credit card. The man considers himself an adult. He signed up for a trial, if we accept the response from Amazon that confirmation e-mails have been send, with the explanation on how to cancel it, he himself got into this scuffle by ignoring the message. The Guardian also shows another side that people seem to ignore. The two items involved is a tweet by Giles Coren “I mean, @amazon, offer a free trial in 2012, then quietly start charging £79 and never tell me. That’s what sicko porn sites do! I’ve heard“, so he has been charged for membership in 2012, 2013, 2014 and perhaps even 2015 and only now he ‘wakes up’? Now, this can happen, it has happened to many people, including me, yet 79 pounds is not a costs you easily oversee. To some it amounts to the 6 months fee from your internet provider, which should be taken into account. The second piece of information from Amazon is “Customers who sign up to a free trial of Prime receive an email informing them of the duration of the free trial and how to avoid continuing to pay Prime membership. Customers who become full Prime members can cancel their membership at any time and we will refund the full membership if the customer has not made any eligible purchases or used any Prime benefits“, which gives us the second part. So from that it would seem that Giles Coren must have used some of the services and now he is miffed on having paid for it. That conclusion I get from him not getting a refund, which means he had used the Amazon Prime services.

The article is not just an Amazon or an e-Commerce article. It is also an article that shows the unjustified demand of continued free services after the free trial ends. The two sides pulling on this are Amazon as well as pragmatic realism, as one Tweeter replied to Giles with “Shocking indictment of Oxford and private education as former student doesn’t understand the words ‘free trial’“, which pretty much sums up the ignorance people are showing when they accept free trial whilst not looking at the conditions. The one part I will also illuminate is the complaint we saw from a man called Richard Brown: “Regardless of the legality of the transaction and the stance that Amazon will take that it involves selection and a follow up email each year, the structure of this service is clearly designed to benefit from the customer’s lack of attention“. That too can be seen in two ways. I do agree with Richard on that Amazon should send a follow up e-mail on the subscription every year. These places can send you marketing mails until your hard drive has zero space left, but then shows a lack of ‘tenacity’ to inform their ‘customers’ via e-mail on the payment made, which I see should be a mandatory act in the first place (perhaps that happened, but no one mentioned it in any of the articles I saw).

It is the second statement from Richard Brown that bothers me “this service is clearly designed to benefit from the customer’s lack of attention”, not whether that is the case or not, but in regards to the consideration. This reminds me of the initial marketing when we saw the presentation from Microsoft on the launch of Windows 95. The slogan was ‘without even thinking‘, it was brilliant to some extent. Windows 95 was the first step towards people and true intuitive use of computers. Now, many (pretty much most users) are using their devices intuitive, but there is the added part we see that is at the core, marketing is all about getting a foothold, now we see part that implies (emphasize implies), is that consumers are either getting dim (not that unheard an idea), or that we are faced with two new elements, the first is ‘intuitive buying‘ and ‘intuitive marketing‘, the second one is the holy grail of achieving revenue. When used correctly it is seen as ‘Achieving influence without persuasion‘, there is an interesting article (at http://intuitiveconsumer.com/blog/intuitive-marketing-achieving-influence-without-persuasion/ ). It talks about the six mechanisms of influence used by intuitive marketing. They are ‘Trust: Intuitive marketing builds trust and relies on trust‘, ‘Consistency: Intuitive marketing is consistent and therefore communicates reliability‘, ‘Fluency: Intuitive marketing is easy on the mind‘, ‘Emotional reward: At the opposite end of the spectrum from high aspiration is the realm of small emotional rewards‘ and there are the final two ‘Aspiration‘ and ‘Aligned intent‘. As you see (especially after you read the linked article), the Amazon Prime situation seems to address 4 of the 6 elements of intuitive marketing, so when we see the Amazon Prime issue, is there deception? I personally say no! Amazon offered an agreement, one that gives you a cool down period of 30 days. The definition can be seen as “offer, acceptance, and consideration (payment or performance), based on specific terms“, this is what is at the heart of it all. The emotional response of Giles Coren with the reference to ‘that’s what sicko porn sites do!‘ which in my view holds no value, yet ‘the structure of this service is clearly designed to benefit from the customer’s lack of attention‘, the mention by Richard Brown is much better and decently more apt, but is it valid? ‘Lack of attention’ sounds nice for sure, but does that make the consumer less responsible? Especially when Amazon offers, “Customers who become full Prime members can cancel their membership at any time and we will refund the full membership if the customer has not made any eligible purchases or used any Prime benefits“, which is a decent counter offer, which was part of their offer as I see it. So first, the person gets a 30 day cool down and if the person has not used the service at all, they could get a refund. It seems to me that Amazon offers a decent service, so why do these events cause such a strong reaction?

The part I have not touched upon is ‘intuitive buying’. One vendor had this little slogan with their product ‘intuitive buying just like in an internet shop’. Now we get back to the initial Windows 95 slogan, this gives us in the end ‘buying without even thinking’. So we have a complete picture, but what neither article skates on is when will we see the accountability of the consumer. The person who was given a credit card, an adult who was supposed to be of sound state of mind. The person buying, was notified and then did not react. Intuitive buying does not make a person unaccountable, is that what the articles are steering to? No matter how many complaints we see, the clear indication is given that Amazon gave up front and it allows for correction in hindsight.

Hidden under this is the issue, not on the side of Amazon, but on our side, we consumers need to consider the clear truth that nothing is free! Should any internet offer be treated the same way trial software is? That remains valid, but if so, is that because consumers are no longer to be considered ‘adult’ or accountable, or is it because of another path of reasoning?

 

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