Tag Archives: Dubai Mall

When the past and present meet

I made a promise yesterday and it is time to keep it. This idea is freeware for EXCLUSIVE development of this in game form for the Amazon Luna or the Tencent Handheld (or both). This will be a streaming game, Sony does not need my help and it is too big for the Nintendo. A few nights ago I took a walk down memory lane regarding the Dawn of the Dead. I saw both the remake and the original by George Romano. 

I loved the original and I enjoyed the remake, yet it was then when the investigations I recently did regarding my new IP and looking into malls took a sidestep. You see, there was once a CBM Amiga game based on that movie. I barely remember it, but I knew of it. Then my mind took me to a new setting. You see our computers and streaming systems are a lot more powerful. So what happens when we make the setting a lot more realistic. Not waves of zombies with trigger points and trigger events. But a scene with a set amount of zombies and the setting for every level is a mall and the two blocks around the mall (whenever possible). As such the game could start in London giving us
Trocadero mall
Liverpool street station mall
Battersea Power Station

The setting is that the malls are completely mapped out, the Liverpool Street Station Mall is above a station, so you need to find other ways to get a secure location, the malls have doors, shutters, just like in reality and the task is more than just take out the Zombies, you need to survive for 5 days in each place. As you progress you will find upgrades, new weapons and unlike all other shooters, ammunition is an issue, so you might find weapons, but ammo is an issue making weapons like bow and Arrow, crossbows a lot more important, as do all kind of melee and slash weapons. The stage is that the initial level will give you the intro and will introduce a party NPC. Party NPC’s could be anywhere and you need them to upgrade skills and keeping places more secure. As you progress through the game you will get additional resources from NPC’s and that gives you the larger game. The big burger is the mall, where there is an abundance of goods, but swarming with Zombies. 

Then we get the Netherlands with
Bijenkorf Amsterdam
Magna Plaza Amsterdam
Shopping centre Rotterdam

You basically get to test and try options to secure places and stay alive. As far as I can tell there is no game like it, not one that takes zombie apocalypse survival in a serious way. They are all about the turbo and the cutscene setting and there are all kinds of games in this we get to the third place which is Los Angeles, and after that Dubai with its Malls making the last one (Dubai Mall) the largest enterprise, with over 5.4 million square feet will be the largest challenge and it also has a supermarket (Carrefour market) and when you get through this you will be zombie apocalypse master certified.

The nicer part is that as a streaming game you get to tweak a few things, there is no way you get this right without serious testing and the setting of using the actual mall in a game is novel to say the least. I have no idea of the legal implications, yet I believe that visibility to well over a million gamers will be a boost for any mall. 

In the setting I looked at the environment. How to survive and how to find stuff you can use. I still have some internal questions on the NPC’s, some stay, some will come with you to a new mall (one per city), the rest you need to find, but the boosts and skills they gave you are permanent, so over the towns you will learn more and more. The idea of an Alpha Zombie comes to mind. One in every level. You can kill them from a distance, you can engage them (very dangerous move) but they will always have a unique thing. It could be a bulletproof vest, it could be a piece of clothing you cannot acquire any other way. There are a few things more, but I will let you figure that out for yourself. So good luck and I hope you get a nice slice of these gaming billions that some claim are out there. 

Close to the end of the week now, so enjoy the day.

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The writing is on the floor

Yes, it is the case here, never mind what the walls say. I have made mention of this again and again. The US had a piss poor approach to their innovation lack. First they tried to make Huawei their bitch and accuse Huawei of all sorts of things, whilst setting a backstabbing approach to remove Huawei from revenue streams. They did this in the worst possible way and they did it without any corroborating evidence. Then we get the setting that the media is painting China as the big evil. Yet America is not held to any standards. This is an issue for me and for most people relying on evidence. As such the article ‘Xi Jinping meets Henry Kissinger as US seeks to defrost China ties’ (at https://www.bbc.com/news/world-asia-china-66106076) comes over as hollow. In this the BBC has its own share of issues here too. As such when we see ‘US needs Kissinger’s diplomatic wisdom’ I would state “How about some simple wisdom?” Today Al Jazeera gives us ‘Australia blocks acquisition of lithium mine by China-linked firm’. I am not commenting on the events because I know too little, yet it is again some event involving China. Now, there might be all kinds of circumstances that could show it to be a valid block, but the fact that this started in January implies that a block this late has other attached reasons too. The issue is that the media is adhering to the US needs to paint China negatively in many ways and there is only s much you can get away with. At present Huawei is rocking the telecom industry all over Asia, the Middle East and soon enough Africa and Europe too. That will increase and accelerate with the release of 5.5G years ahead of Nokia and others, as such China, Asia and the Middle East are about to get a huge advantage. I reckon that the United Arab Emirates are about to become a larger technology hub in the Middle East and this one will stretch wherever the STC (Saudi Telecommunication Company) reaches. I reckon that before the end of 2025 it will connect Asia, the Middle East, parts of Africa and southern Europe making it pretty much the largest telecom company around. That was what I tried to warn you all for, it opens up all kinds of doors and with the release of 5.5G, my IP now has a shining new setting. One that the US and EU cannot match. They do not have the IP, they have shown consistent cluelessness and even Google and Amazon could fall short here. So what do you think all that will cost these players in revenue? So when I see ‘US seeks to defrost China ties’ I merely laugh. This was a joke and a mistake that was years in the making, now that the events are coming to a close (as the Conversation gives us) with ‘China is playing the long game in the Pacific. Here’s why its efforts are beginning to pay off’ (at https://theconversation.com/china-is-playing-the-long-game-in-the-pacific-heres-why-its-efforts-are-beginning-to-pay-off-209960) where we are given “Other appointments suggest China is appointing higher-calibre diplomats to the region. These include Li Ming, the current ambassador to the Solomon Islands, and Xue Bing, the former ambassador to Papua New Guinea who now holds the challenging post of special envoy to the Horn of Africa. With experience in the region and good language skills, these diplomats have been more able to engage with Pacific communities than their predecessors, who largely focused on sending good news back to Beijing. More serious representatives suggest more serious intent.” A setting I never saw (because I was looking elsewhere) and when you add this all up it becomes a much larger issue (especially for America). There are unconfirmed rumours that Saudi Arabia will join BRICS in August. There is every chance that the UAE will either join at the same time or shortly after. Now with China and Saudi Arabia (STC) having a united telecom front with 5.5G years ahead of all the other players, the setting for global telecom will shine well before the end of 2023. I made mention that I had found something in the last two days and here it is. It is not merely what they are doing. Players like Amazon and Google have the option to create service centres in the UAE (Dubai or Abu Dhabi) most likely and ride that tidal wave, or whomever gets there first will have the option to take market share away from these two players. Huawei is ready to start there, but they cannot do it alone, the waves will be too high. Google is already there (I checked), but unless they get the infrastructure ready others will pass them by left and right and there is the option for billions. Whomever is there first will be able to set the score, not adhere to it and that setting will go from Shanghai in the east to Croatia in the west all whilst these networks will include China, Bangla Dash, Indonesia, India, Pakistan, UAE, Oman, Saudi Arabia, Egypt, from there it all goes into Europe via TAWAL. A setting no telecom company has had to THAT degree and what do we get from Washington? ‘US seeks to defrost China ties’ I think it is a bit late or that and it is about to get worse, especially if the 5.5G is launched in Q4. Those ready to upgrade will show the rest what a massive lag in streaming technology looks like. It is like watching Wall Street people deal in stocks whilst having a system that is 3-4 milliseconds slower than the other system and it takes less than 50 trades to see a decent profit be reduced to a massive loss. I haven’t even taken the lack of labour force in the US at present, which makes their $42 billion overhaul plan an Edsel to say the least. All this was visible several days ago, but go right ahead, consider that China will defrost, they have been playing the long game and now that will turn into a near total victory. The setting I never clearly looked at was the pacific region, I saw the plans for Indonesia, but not the other parts and these are all about to come into focus. As I see it, by late 2024 Germany will chose solutions for their services and Huawei will have them, others do not. The moment that happens (I made mention of that before) France will adhere to the need of economic stability and that is where the EU either overturns the US directive, or be made (close to) obsolete. And all that happens whilst Tencent Technologies is about to launch a few products as well. My IP is in a different direction and I was (sort of) testing that premise beyond the Dubai Mall. I equally looked at the settings for the Mall of the Emirates, Nakheel Mall, tourist settings as well as the Real Estate setting which was a $20 billion market in the UAE (I did not initially know that), so I looked at my Canadian ‘solution’ to the UAE, and now we are vying for the big bucks (I am allowed to dream, am I not). Whatever YOU think, these elements are out in the open and some of them were out in the open since the first Covid lockdown (2020), so players like Amazon, Apple and Google had 3 years to wake up, as far as I can tell they never did.

So the writing was on the floor (the walls too) and these players were all watching the sky to see how their revenue streams were set up and doing. The media was full of it and with the shortage of people and pretty much dumping thousands of people, they had to look at the Middle East and see if these people would be willing to move to a new shore and that is where others will soon have a larger advantage. That I how I personally see it. 

You make your own conclusions, but take the time to go through all the sources, too many media is playing a catering game and they are not serving food. The day before the weekend is underway, enjoy it.

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Overwhelmed

That happens to us all, even to me. Don’t get me wrong, I have been around the block (more than once) but even I have to admit that I was not ready for what I saw. To set the stage I have been (and spend time there) to Amsterdam, Rotterdam, the Hague, Stockholm, Malmo, Copenhagen, Munich, London, Birmingham, Brighton, Heraklion, Tel Aviv, New York, Chicago, Washington DC and that in reflection is used to describe what I saw. 

For several reasons I have been looking at Dubai. Initially to the Dubai Mall to consider and test one of my IP and see how it holds up. You see, it is easy to hold up any IP to places with all the defects in place. Yet can it hold up to a place that is as perfect (and as big) as the Dubai Mall? I believe it did, but not to the massive agree that it holds up to other places and seeing your IP in a diminished way also opens your ming up to optional innovations. So as I was looking at the mall I saw several walkthroughs. Some great, many less so. One provider that stood out was Alone in Dubai (at https://www.youtube.com/@aloneindubai) that provider gave me a lot more and after seeing over half a dozen of walkthrough videos I came to the initial conclusion that Dubai might be one of the most perfect places in the world. I stated ‘initially’ because I have never been there and video’s only show part of something. But what I saw showed me streets leaner than anywhere else on the planet. This is why I showed you the places I have been (I have been to a lot more places), these streets were the cleanest I have ever seen. The street radiate feelings of safety, I saw water dispensers where people and tourists could refill their bottles of water. I saw a lot that I saw before. Terraces that we see near beaches, but now nowhere near a beach. Inviting for coffee, lunch and so on. Places that we are used to seeing. Shops that we are used to see and sometimes they have a western and an Arabic facade. A global village that quite frankly blew me away and a lot of Turkish Ice cream places. Beyond this there was the skyline of Dubai which is impressive in many ways, but check out the video’s for yourself, there is nothing like a first glimpse to give you pause to question what was held in front of you and seeing that reality is different. Even outside the mall we see so much and so many places where it all seems like we have seen it all before, but we never saw it to such an immaculate degree. Then there was the Carrefour. A supermarket, yet I never saw one this big. Perhaps in America they have supermarkets that size, but the places I have been to are nowhere this big. The fish section alone was 10 times the size of the fish shops we have here. Isles with fresh fish, packaged fillet and so many choices. Isles of items we all see in our own supermarkets and the weird part was that plenty is on par with our prices, some are cheaper and some are less cheap, but there too there is the setting that the meat looks better, more high end and often at nearly the same prices. There was more of nearly everything. Something we might never have expected from a place so far from home. Today and over the last weekend I was overwhelmed by the views of a place I never expected to overwhelm me. Don’t get me wrong, I knew that the Dubai Mall was one of the most beautiful and most perfect places on the planet. What was unexpected was that Dubai was every bit as amazing as the mall was and when you see some of these videos on sights on Dubai. You will understand why it could be the best vacation spot you have ever been to in all your life.

The new week is about to start, use the video’s to survive until the next weekend.

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Ding Dong, push it

This is the stage, it is not exactly ding dong ditch, but the stage is not that far off. Some would state kiddingly “How do you tell the difference between a male door from a female door ? One’s got a ding dong and the other knockers.” Yet the larger truth is hidden here. It is a combination of anticipation and expectation. In market research it is about engagement that engagement is depending on Business Intelligence and most brands have been slacking off, they can no longer tell the difference between what the party lines tells THEM and what the consumers expect. There is a misalignment (not some Miss Alignment). The ITP (at https://www.itp.net/business/uae-consumers-expect-brands-to-get-them-report) gives us ‘UAE consumers expect brands to ‘get’ them: Report’ in this I am referring to places like the Dubai Mall. They are doing a much better job, but they are also vying for attention. That place has more than 1200 outlets and places like Louis Vuitton are vying for the attention of people also seeing Burberry, Armani, Dior, Cartier, Hermes and Prada , all in the same mall. A place that is over 12,100,000 square ft in size, so they need to get it right the first time. You see these places aren’t really competitive for people with a misers purse. When you see a person walking with a shopping bag that might not fit a sandwich, that person is likely to have spend $5000, as such he or she is done for the day. And that mall has 200,000 of visitors a day, as such they need to get on point to get their fair share. Business Intelligence is the currency that assists and here we see “According to the study, a staggering 92 percent of respondents claimed that it’s important for brands to “get” them. These findings come at a time when brand loyalty is plummeting, with 91 percent of consumers surveyed in the UAE (15 percentage points higher than the EMEA average) claiming to be less loyal to brands compared to two years ago. Nearly one in four individuals (23 percent) attribute this decline in loyalty to disappointing experiences.” I personally believe that it comes from the people expecting some kind of engagement, and to be honest, outside of the videos on the Dubai Kids Zone, I have not seen to much engagement. One of My IP solves that, but it is not mean for one shop, it is meant for the entire mall. It is the brands that require to create some level of engagement and to be honest. In all the mall walkthrough videos I have not seen any. You might wonder what that means. You see, the video walker will call attention and thus far, apart from the sensational views that the mall offers, I have not seen any. And my personal view is seen with “When asked about specific expectations, the researchers discovered that 79 percent of the UAE sample population emphasised the importance of brands consistently being aware of their purchasing habits. Furthermore, 86 percent of respondents insisted that companies should remember their preferred communication channel. A staggering 91 percent called for personalised discounts, while 86 percent urged brands to offer tailored recommendations during engagement sessions.” And consider this ‘86 percent urged brands to offer tailored recommendations during engagement’ Now there is debate on how to go about it and I reckon that this is on their marketing groups, but when we get a number like 86% it matter, it matters a great deal. I myself am on the fence, not on what is done, but how it is done.How to do cater to a Muslim population? In New York you set the Victory Secrets line in the open and the people come gushing, that will not work in Dubai. In other versions I prefer to have fun, as such the Mall could do something like below. 

Not real people of course, but the heads do not fall into a number, but into a slot with a brand and the ‘winner’ gets a small token from that brand. Perhaps to add a factor, the numbers 5,10,8,5 will be replaced by “Diesel, Adidas, Nike”, “Burberry, Dior, Hermes”, “Prada, Chanel, Cartier” and “Virgin, Sony and Nespresso” the (animated) head falls down the ramp and falls into one slot, then the visitor gets to grab one present from a barrel. An element of surprise and one of excitement. I reckon that line will fill up massively and fast. This is not the only way, some companies have their own way of engagement and they need to dig deep to create engagement, because when a place that rocks 200,000 visitors a day state that 86% of them had a less than great experience, it is time to evaluate what you are doing and the images below show great views, but it is lacking engagement. So why is that? And don’t think it is one shop, Louis Vuitton and Virgin both rock the view, and lack the engagement as far as I can tell.

So how to get the attention?
This is a much harder question, it is how to get them and that has been a life long struggle right from the bat. Customer engagement starts at one point and goes around towards what grabs them and Market Research is about masses, engagement is about that person, as such BI needs to evolve into new areas of engagement and that is the rub, how to go about it? The study gives us “The study revealed that 86 percent of respondents (15 percentage points higher than the EMEA average) considered it important for brands to provide a customer experience supported by the latest technology. Similarly, 85 percent (21 percentage points higher than the EMEA average) expressed their likelihood of being more loyal to a brand that invests in technology to enhance the customer experience.” And yes a TV screen creates more engagement, but at the Virgin Megastore, where were the gaming corners? 

Where are the places that interacts with people? It is not merely the best TV or the best screen size, it is what grabs a persons attention and there places like Adidas could benefit by adding a sport element in the store, it could benefit by having a place like Hermes open a creative corner. 

Consider buying a pyjama. One of the dreariest acts I ever face, but what happens when you can create your favourite pyjama (optionally in a more privacy setting)? It seems that the Arabic world is all about sports, as such what happens when you get to create your next polo-shirt based on YOUR favourite team? The Dubai Mall sports two Hockey teams, so why aren’t brands using that for more interaction? They might, but I never saw it. If the world of consumers is about engagement, the lack of attempts is equally staggering. You see, one of these walk throughs would have shown something. And it wouldn’t need to be ‘horrific’ like feeding a mermaid to the sharks, but between doing nothing and doing something horrific is quite literally an ocean of sand. So when this all starts with data, how is it captured? How are people engaged in this stream? That is equally important a side to manage correctly and even as I like the article, we see nothing on that. Especially in the UAE where tourism is at an all time high. What separates the local shopper from the tourist? It is not always clear and I believe that Harrods had its own set of problems in the 90’s. And when you have a study that boasts “21 percentage points higher than the EMEA average” I personally believe it matters a great deal, but the first observation is clear, there is seemingly a lack of engagement in the UAE (specifically the Dubai Mall). Oh, and this is not all me, places like the TRO group have been rocking the  Omni-Channel Advertising for well over a decade and they have been showing that there is power in engagement. So it is not just me, there are expert voices all over the place, but the larger Market Research and marketing community doesn’t know how to interact in an engaging sphere, as such they do not touch it. Yet that might merely be my view on the matter.

Enjoy the day and take the time to smell your cup of coffee, because that too is engagement. 

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From bad to worse

This happens, things are not great and at that point someone states ‘watch this’ and opens the floodgates of disaster. This happened in part when Governor DeSantis decided to ‘douse the mouse’ an intensely stupid action if ever there was one. And now the CBC gives us (at https://www.cbc.ca/news/world/florida-travel-warnings-naacp-lgbtq-1.6850920) the simple headline ‘NAACP among civil rights groups warning tourists about Florida in wake of ‘hostile’ laws’. For those not aware, the NAACP (National Association for the Advancement of Coloured People) has set out a travel warning (at https://naacp.org/articles/naacp-issues-travel-advisory-florida) there we see “Florida is openly hostile toward African Americans, people of colour and LGBTQ+ individuals. Before traveling to Florida, please understand that the state of Florida devalues and marginalises the contributions of, and the challenges faced by African Americans and other communities of colour.” As such the one state that relies on its annual tourism revenue (2021) gives us “Florida visitors contributed $101.9 billion to Florida’s economy and supported over 1.7 million Florida jobs” that comes with “According to the Office of Economic and Demographic Research, for every $1 the state invests in VISIT FLORIDA, $3.27 in state tax revenue is generated”, if only 10% is lost, how much damage will Florida endure as this governor is vying for the seat of presidency and does this on a national level? In addition to what I wrote over the last week, we will see national revenues dwindle down with DeSantis in control of whatever get gets control of. It is even less interesting for the Republican Party as they are enduring two losers in their ranks in power in a decade and it could be a lot worse. And they are in turn empowering China and enabling Saudi Arabia in their own ways. Because in that setting there could be a massive push to grow a sort of Disney world in the United Arab Emirates, but founded much more on the Arabian nights and all kinds of Middle Eastern fairy tales. A setting that is not make believe. The existence of the Boulevard Riyadh City is evidence enough that a theme park a blended theme park could push tourism and revenue in the UAE to a decent amount and no matter how hetero sexual that cluster is, the actions by DeSantis is making them uneasy. The hostilities and the ‘Karen’s of America’ are making the people unwilling to visit the US, unwilling to chance disruptive activities and they are seeking it somewhere else and yes Disney-world Paris would be their first choice, but that place will fill up fast and too many people is a negative impact as well. No matter how we see it, to book for tickets for a place that is too often at 110% is no easy choice. The UAE already has the Dubai mall and from there growth becomes easier (not to mention the Ferrari park in Abu Dhabi) and as such the UAE will have a few options all over the land. And when they consider that this could open a market for millions on Indonesians as well (and depriving the US of even more) they have choices to consider. 

So whatever DeSantis thought he was doing, he will have crushed the Florida economy being the first Floridan governor to do so and this economy after all the covid lockdowns was not that strong to begin with. Basically he becomes the straw that broke the Florida’s Panthers back.

So as one state goes from bad to worse, how many other states will suffer that level of income loss? 

Enjoy the first day towards the next weekend.

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The driven mind

I need to take you on a little journey. Last night I had to look up two teams. Dubai (of all places) has two hockey teams, the Dubai White bears and the Dubai Mighty Camels. That led me to the fact that they both have the Dubai Mall Ice Rink as their home rink. The important info like what makes someone from Dubai select one or the other was not revealed. Is it like a suburb, is it a north, south, east or west side selection? But that got me to the Dubai Mall Ice Rink and what I saw blew my mind. The rink is ACTUALLY part of the mall, you can stand a level higher, walk out of a shop and watch the game live at that location. Apart from the fact that I have never seen anything like that, the Dubai mall is as far as I have ever seen it the most beautiful mall in the world. I got that from the video ‘Dubai Mall | The World’s Largest Mall | Weekend Shopping’ (at https://www.youtube.com/watch?v=xvjyuMcCcdI) and that place is amazing, but that go me to the video. A video of a person fast walking through a palace. Straight view like the filmer was wearing blinders. We never see the windows of the shops. I saw the waterfall (which was awesome) and I saw a whole other range of things, but the real deal, the mall. I saw too little, no real view on the shop windows, no real view on the building interior. Like a rat running a maze, never wondering what the walls look like and this is not a simple cardboard wall, these are walls of marble and gold. The shopkeepers take every effort to make their place the best looking place on the planet and the filmer rushes by them like one attracted to the smell of cheese just a corner away, just the smell, never the sight. What a shame to show a mall, that mall of all places like that. 

If you want to see more of the actual mall there is ‘Inside Dubai’s $20 Billion Dollar Mall’ (at https://www.youtube.com/watch?v=z8ockpQebDA) more of an advertisement, but you get to see some of the real wonders in a mall and what a mind blowing experience it is. I took a look at a few more videos. The idea that my augmented reality solution is deployed there is awesome, but there is one consideration. This mall engages people, at that point the AR solution is mere advertisement. That is not bad or wrong, it merely is a consideration. On the upside there is a hockey rink, as such I see it the Dubai mall is as close to heaven as I am likely ever to see it.

But the driven mind seeks information. The chase video is nice, but watching a rat race will tire the mind soon enough, the filmer obviously never considered that part of the equation. I tend to over-consider these parts and of course (in light of my IP) looked for bookshops and found no information and more news then I wanted. Still, I got that information too. And what I found was an interesting part. This is the place where my IP has the least power, it actively engages audiences in many ways. It is clear that the people behind the Dubai Mall have figured out what creates an engaging environment, other malls should take notice. Not with the aquarium, 99.5% of the malls in the world do not have that kind of funding, but the options to engage with customers, a kids zone, the souk. Local solutions that could be transformed for people in Canada, the UK even French malls. And whether it is local culture, Arabian culture or both. Malls need to create engagement. My IP was designed for it and for me Dubai Mall was a revelation. You see, it is not when IP is maximised, it is when you s IP becomes less effective, that is when you see more, as such Dubai Mall was a revelation. My IP will still have value, not as much as in many other places and that is the cornerstone, the niche if you want to call it. As the borders of your niche are more clearly defined, you get the option to define new borders and optional new additions. It wasn’t given by a blank slate, it comes from seeing your limitations, the stage we face when others are already there and Dubai mall is clearly in the engagement phase. 

As such my mind is not trying to warp IP to fit their vision, it becomes a field to see what could be added to give the IP more value. This is what drove my 6G consideration to create a larger stage for Real estate a new propagation of real estate. As such I wonder if my AR solution will get new options to grow, new tentacles to grasp new opportunity, if we see the IP as a solution to grow, we need to test the IP in a place where it has little options to grow, because that is when we see what other directions become possible?

Have fun today, the first day after the weekend before.

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