Tag Archives: EA

October 16, 2025 · 21:27

Moments that came before and again

There is nothing much under the sun. My mind has been crossing into the language training setting and the setting that goes deeper has been ‘designed’, there is still the need to get Ubisoft on board, but there is a new setting, the Kingdom of Saudi Arabia bought EA and whilst it allows their population to get deeper into gaming. The setting is more than gaming, it sets two other IP’s directly in combination with this setting and considering that the Meta Quest Pro could be connected to this all, the setting would add more to what Saudi Arabia is achieving. The other setting is that it doesn’t need the Meta Quest Pro and that is the controlling situation giving a larger population and a larger consumer base to this all. 

As I said before:
AC Brotherhood – Italian and Latin
AC Syndicate – Classic English
AC Unity – French
AC Shadows – Japanese – Portugese
WD Legion – Modern English
AC Mirage – Arabic

The stages are different, but the ‘game play’ tends to be the same. You start in the smallest cabin (like in the game), but you are not an assassin, you play one of the NPC’s For example in Harbiyah where you start in one of the dwellings. As you go around the area and play ‘games’ like speaking names, counting and around a dozen other games. When you succeed and complete (and surpass the minimum score) you get a reward in Dirham, which allows you to upgrade outfits, spend money in shops and it allows you to do things. So as you continue in the game and complete assignments you get to an ‘exam point’ and when completed you get promoted to Abbasiyah with a better apartment, more lessons, more challenges and more linguistic skills. From there you get to Karkh and from there to the Round city. There you get to listen to Arabic poetry and read it. This setting applies to all languages. As the origin of Latin was promoted through Familia Romana originally published 200AD. That book could be translated to any language and as the IP rights have passed already (after 1800 years) but that setting could be seen in every language and those books could be translated to al other languages. Books on telling time, books on travel issues and we could go on. The setting that this setting could be translated to nearly all covered languages and that gives the wielder a lot of options. As I see it, the maps need to be ‘cleaned’, and the use of the NPC’s need to be altered, but as I see it, these games are already 85% done for the new functions as I see it, the speaking part (microphone and interpretation) is part of the biggest setting and when done once, the other parts will be easy. A simple setting that Ubisoft left on the floor, but now with the settings that Saudi Arabia opened up, there is more to be gotten and for the people who want a little more luxury, there is the Meta Quest Pro (Apple vision pro optional) and that setting would allow 35 million Saudi’s to get multiple linguistic skills and others to learn Arabic. A setting that I painted before, but as it evolves in my mind, the mini games came and the thought of how it could be applied to any language. Counting, days of the week, family, time telling, tally games, personal introduction games, giving a speech and as a lot of this is possible through Deeper Machine Learning, it is a setting that is already out there. I am also thinking that some of the customer service agents could suffice to do some of these parts. Now take in consideration that this could be replicated to nearly all countries, the setting for Amazon and Saudi Arabia reaches the top. So, why write this here? The simple reason is that this IP is owned by Ubisoft and as others get the idea to throw this into new directions, I might stand to prosper somewhat here as well. And taking in stride the fact that Ubisoft overlooked that part of their equation and the fact that I showed the same flaw in both Google and Amazon will give others the idea that they are talking to the wrong people. Just my sense of humor in action. 

And there is another setting as I see it, the ramification in combination with the purchase of EA gives them a few more options, something that people like Elizabeth Warren and Richard Blumenthal seemingly overlooked. They are ‘all’ about profound concerns, yet they never saw the opportunities that were given to Saudi Arabia and they overlooked those as well, because as I see it EA would have never taken the step to give it away to others *(but that is seemingly just me)

So as we take the setting that there is a new Console and gaming rule, right next to Sony and Nintendo the setting will uproot the gaming community and that is a community that gets another billion gamers soon enough, no Microsoft required (I just had to say that). Within two years the Saudi Console (which could be a Tencent Console) will achieve what Microsoft had not ever achieved. They would equal the Xbox 360 being the best-selling at over 84 million units within two years and Microsoft was at it for over 20 years. As I see it, in the previous setting there was a chance to get 200 million consoles, with this altered state, there is no telling how many consoles this setting could sell. And as Saudi Arabia has the near first option for 1.8 billion Muslims, they would all be interested in learning languages making my solution a 4th foot to the setting and the 3rd pillar setting would become a lot sturdier and more appealing to a lot of people. A setting the greats might never have considered, but their focus (Sony and Nintendo) was achieved by focussing on their areas and now that another focus is added the consoles will take a new turn to new consumers and as I see it META might be the initial bigger winner here. 

All because someone had an idea that the rest overlooked. So have a great day and I am taking two days of to let a few more ideas sink in and I need to focus on that (for now). So have fun and consider the thoughts you considered not good ideas, because some might be and some are ideas that others didn’t think of. Have fun exploring your hidden niches of your brain where the other ideas are.

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October 15, 2025 · 17:54

The fluidic hypocrisy of politicians

That is almost a given, yet there are times that we are setting the bar to below zero. As such we should have a larger look at politician as they heed and hurt gamers, whilst in other cases do it the opposite way and still hurt gamers. As an example I hand to you the Financial Review (at https://www.afr.com/technology/ea-s-australian-chief-finds-his-salary-in-the-political-firing-line-20251015-p5n2nj) where we are given ‘EA’s Australian chief finds his salary in the political firing line’ and we are given “Senior American lawmakers say the Australian chief executive of video gaming giant Electronic Arts has failed to make a case for an $83 billion sale of the business to Saudi Arabian interests and suggested he has been motivated by the promise of a significant windfall if the deal proceeds.” So, in the first. Why does he have to make a case? That might be the case, but it is a gaming concern and we have seen how gamers and gaming were called all kinds of foul (or was that fowl) and gamers were the start of nearly all things evil (I never agreed to that, but fine). As such we are given “Democratic Party senators Elizabeth Warren and Richard Blumenthal wrote to Trump administration officials and to EA, the developer of video game titles including The Sims, Battlefield and Madden NFL, with “profound concerns” about the deal led by Saudi Arabia’s sovereign wealth fund.” And I have to ask, did they open their mouths when Microsoft went to town on gamers and gaming systems? A simple question, or are American companies beyond reproach? But the story gets a little more complex and we are seeing this with “The Gulf kingdom’s Public Investment Fund has proposed to purchase the company alongside Silver Lake and Affinity Partners, an asset manager operated by Jared Kushner, US President Donald Trump’s son-in-law.” As such Saudi Arabia is merely part owner (I did not know that), as such as we are given ““While the benefits of the acquisition are clear for you, the financial return for the three investors is less certain,” Warren and Blumenthal wrote in a letter to EA chief executive Andrew Wilson, who began working for the software giant in its now closed Gold Coast office in 2000.” I wonder how this is seen when we take that sentence apart. We have “While the benefits of the acquisition are clear for you” is the first part and he is the CEO, is he not? “the financial return for the three investors is less certain” is the second setting and here I say. Why do you care? Were you two shaking your tail feathers when WiseTech spend billions on “US-based supply chain software company E2open”? I see this all as some form of islamophobia. It seems that Saudi Arabia is good enough if it fills your pocket, but if they make wise investments, something is off according to you? And with gaming, we know you never held any of it in high regards, as such I have to wonder what the game is here. In addition we were given that you apparently had “profound concerns”, as such, what were these concerns? It seems that the media isn’t giving them and they seemingly aren’t asking them either. Will Andrew Wilson have ulterior motives? I do not know, but it is likely that he has his bank account as ulterior motive and in a greed driven atmosphere that makes perfect sense, so whilst the article gives us “EA gave Wilson responsibility for reviving its FIFA franchise, and he helped create a tool that incentivised players to make in-game purchases that ultimately became a bigger revenue stream than the game itself.” As such the game made a comeback and HE DID IT and as I see it he should be allowed  to cash in. And as it stands The Saudi Arabian government and the two others see it that way. 

The greed game tends to work in any direction, not only in the direction into America, but out of America as well. But perhaps the media will give us the entire setting of “profound concerns” at some stage, because that missing piece is seemingly central in this.

And don’t get me wrong, the man was paid $280,000,000 in 12 months, as such he made more money in 1 year that I’ll make in several life times. That setting is giving him leeway, because if he didn’t live up to that income, the buy would have never proceeded and in all this we see two democrats? So, what do they bring to the gaming table? Just a small question to cleanse the pallet.

So does Saudi Arabia have ulterior motives? Likely, because they are now part owner of a $55,000,000,000 software house and as I see it (I wrote about this before) they have a massive push to bring their own streaming solution to 1.7 billion consumers and that is merely the Islamic part. As I see it, they have the option to reach a lot more and with FIFA (or whatever EA renamed it into) a lot more coming in all kinds of ways and I predicted a growth from $6 billion annual to $15-$20 billion annual in first instance, but that before they bought EA, now there is not predicting how far this goes. But as I see this, I also smirk (an essential evil) as Microsoft is losing more and more ground in more places. The draw back from the game the played and gaming is nice, but when you lose, you tend to lose big. The expression “Go big or go home” comes to mind. It comes from the setting that encourages putting in maximum effort and committing fully to a task or goal, or to not attempt it at all. And they have been playing sloppy with too many settings for too long. I remember in 1998 that they had this setting wondering “why go for 100%, when 80% is fine” I never agreed with that part and too many agreed with it, because that is the sales setting, getting them over the ‘threshold’ and now we see that others are giving it their 100% and they are setting the new markers, they are the upcoming rulers of more and that might be frightening the American ‘dealmakers’ as they forgot (willingly or not) on how to give 100% to the task. A setting that comes with divided attention.

Have a great day and enjoy the day before the politicians ruin that too.

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October 4, 2025 · 16:23

The Magoo’s of media

That is the setting and as I saw an article pass by, I also saw the setting on how it affects my idea. You see, the conversation starts with ‘What Saudi Arabia’s role in the Electronic Arts buyout tells us about image, power and ‘game-washing’’ (at https://theconversation.com/what-saudi-arabias-role-in-the-electronic-arts-buyout-tells-us-about-image-power-and-game-washing-266359), you see, as I see it the ‘critics’ are always looking at tomorrows and at yesterdays news and as such they give us “The global video game industry is worth more than the film and music industries combined. But why would these buyers specifically want to buy EA, an entity that has won The Worst Company in America award twice?” And as I see it, they deserved that ‘title’ but there is an offset to all that. In my setting I saw that the world had enjoyed the Atari 800, Commodore 64, Atari ST and Commodore Amiga and in that timeframe 1985-1999 over 10,000 games were produced and when you take to top 10% you end up with 1000 games. I wrote about that a few years ago and now consider how many of that top 10% is Electronic Arts? A whole heap and the Kingdom of Saudi Arabia owns it all now. There is a reason that they paid $55,000,000,000 and they get the winning numbers. Now consider how many of them can be transferred with upgraded graphics and sounds to a new streaming system like Tencent (Amazon seemingly didn’t want to play) and they are about to set that system in over 50 million houses (in past one) and that is one of the three pillars dealt with. The others have no IP protection and can be altered to a minimum setting to be valid IP. That is what the conversation is seemingly not considering. And they are painting it with “Video game publisher Electronic Arts (EA), one of the biggest video game companies in the world behind games such as The Sims and Battlefield, has been sold to a consortium of buyers for US$55 billion (about A$83 billion). It is potentially the largest-ever buyout funded by private equity firms. Not AI, nor mining or banking, but video games.” And that is the ballpark, it isn’t about AI where everyone is acing to proclaim that they have the winning combination (I reckon only to disappoint their ‘customers’) but the three pronged  solution that is out to give the Kingdom of Saudi Arabia the winning setting is about to align the Islamic world in a new world never seen before and everyone is looking around for what should have been on their visors. And I warned them even before I wrote ‘The second confirmation’ which I did on November 5th 2023 (at https://lawlordtobe.com/2023/11/05/the-second-confirmation/) I said so at least a dozen times that Google and Amazon were that much asleep leaving billions on the floor (no one cares about Microsoft) and now the Kingdom of Saudi Arabia is getting that setting done. Alas, I might not get anything (I tried to sell the idea to the Kingdom Holdings), but my small giggle is to show Amazon and Google how they deserted billions in revenue, so any ‘sales person’ who tells me that I am seeing it wrong, I get to show them, how they openly left billions on the floor and someone will pick it up at some point and it seems that this moment is now. 

So whilst we are given “The consortium will purchase all of the publicly traded company’s shares, making it private. But while the consortium and EA’s shareholders will likely be celebrating – each share was valued at US$210, representing a 25% premium – it’s not all good news.

PIF acquiring EA raises concerns about possible “game-washing”, and less than ideal future business practices.” By The Conversation we see a different part. It isn’t game-washing. It is a proper developed gaming option that the world left behind because it isn’t AI. So when AI gets the umpteenth class action on how AI wasn’t and as those engineers were seemingly held to account, Saudi Arabia has another setting of making up to 15-20 billion a years and that is what others left on the floor (it is only about 6 billion in phase one). So whilst those people come with complain and cry about the setting of micro transactions. The setting of “Micro transactions are small amounts of money paid to access, or potentially access, in-game items or currency. Over time, they can add up to a lot of money, and have even been linked to the creation of problem gambling behaviors. Unsurprisingly, they are not popular among players.” They could have just ben cast aside and added as freeware. It is all revenue of the kingdom and greed is frowned upon in Islamic nations. As such they can be cast aside and just for reference. There were hundreds of thousands of fans looking forward to a revamped Dungeon Keeper and cast aside when micro transactions were introduced. Now this setting (without micro transactions) could be released gaining that solutions hundred of thousands of fans. And that is merely one example of many. 

So whilst the Conversation and others are on the ‘laundry’ list, the Kingdom of Saudi Arabia is simply setting a new platform for over 800,000,000 customers and set a new setting towards the Islamic world, optionally slicing the options for Facebook and others (like Google) to gain advertisement revenue, because when you get access to 20% of the planetary population, you can hand them what they want to do, not what your advertisers want you to do. You see, in Saudi Arabia “The CITC in conjunction with the General Authority for Media Regulation (GAMR), requires advertisers to submit campaigns and media to this regulatory body for approval before broadcasting, digital or offline display. In order to avoid rejected campaigns, marketers must be familiar with the key Islamic guidelines governing advertising content, including religious restrictions on alcohol, pork, gender portrayal, modesty, and symbols.” And that gets American and European advertisers into problems and that is how they are shut out. There is another body managing this, but I forgot the details. What happens is that there is a place where the setting is islamic and I had the additional setting of what I call ‘Tomes of information’ and through that Saudi Arabia gets visibility through and from Pakistan, Bangladesh, Egypt and Indonesia. Setting the advertisement losses close to a billion viewers. That is what Saudi Arabia now gained. 

As as I see it, it is not about image, power or ‘game-washing’. It is a business decision that gets to unite the islamic world in more ways then one and alas, I seemingly am missing out, but I get to hold it over the heads of Amazon and Google for nearly all time. What a lovely feeling. 

Have a great day this Saturday (Vancouver is joining us in 30 minutes) and consider what running in a rat-race is not giving you. I merely looked in a different direction and saw billions. What can you see when you put your mind to it (and optionally clean your glasses)?

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July 19, 2025 · 22:54

Creating a new stage

That is what happened to me. In a near instant I created a new kind of RPG (all developers make that claim) and what triggered it was an image of a futuristic building it looked (largely) like the imperial city in Cyrodil, but it wasn’t. This set my brain on a side trip. What if the main character (the person you play) has two sides? A waking stage and a sleeping stage and in that instant we could ‘complicate’ matters. So in one setting you are in a renaissance setting and you get to start there. Story like any RPG, and it is the setting that matters. And whilst you are going through the intro, you get to embrace how you work the game (nothing spectacular). And as you go through the working of the game, you get introduced to some of the background of where you are. There are multiple stories in line (unexplored as of yet). But the kicker comes when you are at the fatigue point and you need to get to sleep.

This sets up the second stage, in this setting you are in a different place. A very futuristic space. Centuries ahed from where you were and if the first place is the 14th century, the second place is a thousand years later. It also comes with ‘issues’. The game will set the new hurdles. If you favored the bow in one, you become a sniper in game in the other. The several blunt weapons will make you a cop in the other and so on. There is the idea that tomes and scrolls open missions and storylines in the second game and visa versa. I am still working out the settings in my mind, but the idea that you ed up with two games at the same time and they are connected is something new. The idea is to get the storylines will also set you in doubt of what part of the game is you awake and where you are asleep. It doesn’t really matter, you could be awake in both, but the setting that one triggers options in the other is basically new and not always useful and you play, but there is a novelty on the setting you cannot avoid. The second setting is on how it works in the other direction. In the future we have memo’s, mails messages and other means of interacting, but they would open missions and quests in the first game. There are still a few issues to think through and I feel good about it, but would it work? It has never been done before, that is for sure and I feel good about the idea, but it is not about me. It is about the IP and getting new IP out there in the gaming world is (as I personally see it) important. More important we see all these ‘big boys’ like EA, Ubisoft and Bethesda ‘dragging’ their feet for years and in under 8 months I placed at least 4 new games in my blog and handed ideas for Ubisoft to expand their arsenal using their old games. As such I wonder who the actual game drivers are (I believe it is me). 

Still, this idea has merit and I will need to see through a few more iterations of this idea before it is even close to ready for development, but I will keep my head high and struggle through the ideas I have. 

Have a great day and enjoy this Saturday.

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July 19, 2025 · 11:19

Yesterday’s IP served tomorrow

Yes, that is the bad ground of the story, but it is not all it is set to be. You see, I have ‘seen’ different settings through all kinds of sources (who claim to have been whispered to by those who are in the know), basically it is almost impossible to get any kind of information that is decently reliable. Now, if there is nothing to report, fine. If they have nothing to say, don’t say anything. I am fine with that, but ‘the powers that are’ basically the marketing divisions of those who I don’t care about are of the mind that if we aren’t postulating or speculating on what might be, the game no longer matters. They basically started this by announcing a new game four years before the pre production is finished. As such (as I personally see it) we will not see a new Mass Effect before 2027/2028. Basically 7 years AFTER the announcement. It is worse than the media monster being fed. As I personally see it (and I might be wrong) these developers start the rumor to see if they are on the right track, if there will be investors before the hype gets out of control. This I not the way to do gaming. It is bad enough that Microsoft doesn’t have a clue on what they are doing, but when the developers do a similar game, gaming is close to finished. We can set the exception to Sony and Nintendo, but some of their games are in a similar setting (example Mass Effect) and now we see that Bethesda has a ‘stellar’ surprise coming to us in October. This is fine, it is a mere 4 months away, so this could be done for several reasons and when it is within 10 months, I think it is an acceptable timeline for any game of ‘rerelease’. There are all kinds of people claiming that Morrowind is coming, Fallout 3 is coming to PS5 and Xbox series X, whatever the reason we know that ‘influencers’ need time to get traction and it is easy to block all their material instantly. So fine, if they want to chance that approach. This is THEIR right (and mine to block them). 

Of course I am curious to news games like Horizon Speculated Game 3. I loved the first two and these games are awesome. The same could be said for Bethesda games. I get that everyone wants to see something on The Elder Scrolls 6, but I think Todd Howard made a mistake mentioning it in 2018 and that gets the ‘fans’ riled. It is 2025 now and the last thing we heard (two weeks ago) was “we can count on is that Fallout 5 is set to come after the Elder Scrolls 6” and that has a speculative release date 2026, but there is nothin official, as such it ight not happen before 2027, so 9 years after the announcement. So, how clueless were the people at Bethesda? Was it because they needed to cash in on the $7,500,000,000? I actually do not know, but I can speculate just as well as anyone else. The setting is laced into the field of not getting updated on information and the fact that announcements were made at least 8 years too soon. 

It is anyones guess at this point. The funny side of this was the fact that I had created a storyline for Elder Scrolls 6 11 years ago. This doesn’t mean it was accepted or even read by Bethesda, but the simple setting that there was something out there that long ago and I also placed it later on this blog. I ever created a new setting making the new game a multi game setting with optional new stages overall.  Game that would test the RPG lover is new and never before seen ways. The idea came to me when I revamped IP by Vinton Cerf in new and never contemplated before ways. And in the setting I created gives the new IP a setting of Patent of Addition and as it shows new novelty it should stand. 

This is the setting that was out there for close to a decade. A setting I offered (before they were bought by Microsoft) and as I do not allow Microsoft near my IP, I set it to a new game setting (also published here) and making it published Microsoft cannot make claim to it (unless they pay me a truckload of money). 

So whilst that played, I also though of IP’s I created a few years ago and that would hand this who hide in the shelters of TEMU some disease where they might find more stuff. So we have that allegedly game designers spout ‘silent’ hints to influencers and see where they get and on the other hand there are people like me (I doubt that I am the only one) who spout IP settings for any non-Microsoft developer are freeware. In between these two fronts we get developers who announce games 2550 days before current non-release. We get all sorts on the internet and I reckon that gamers are starting to get fed up with that setting. Well, I have an excuse, I offer it to game makers and I don’t claim that it is coming. 

So what do gamers have to look out for? That is the setting and that is where the people on the Nintendo Switch 2 and the Sony Playstation 5 get to reek in the profits. Nintendo got 5 million Switch 2 consoles sold in 26 days, Microsoft never ever did this well (as I personally see it). Isn’t is weird that Microsoft only shows some sales figures consisting of the aggregation of series S and series X? I personally believe that this is as series X has no traction. I could be wrong in this. 

Oh and the setting that I give away ‘free’ ideas is shown on April 5th 2025 in ‘A political game’ (at  https://lawlordtobe.com/2025/04/05/a-political-game/) where I offered the idea (a revamp of Frogger) to any Canadian software developer to release on any system. I made sure it was feasible on mobile, so that CANADIAN developers would have some means to counter American tariffs and at the same time make fun of these Americans. It was my way of aiding my Canadian brethren (sisters too). I am not just creative, I can be a sneaky scoundrel too.

So when you get this, consider why it takes these developers this long to get going? They just fired thousands in this field and as such you get to wonder why. As such you might start to wonder if this is what the big boys are now reduced to. Merely rereleasing old hits? If that is so the next best idea is at least a year away when a ‘revamped’ version of Skyrim hits the shelves for Switch 2 and PS6. And that was before I gave the idea to Kingdom Holding giving them the inner track to 50 million gamers and the setting for a close to 1000 games. So do you feel that the gaming world is good, or is it now riddled with Business graduates who rely on Excel to make their paycheck? Considering that gaming is a form of art, I wonder how many developers made their business graduate supply a drawing that required personal art created and submitted during their interview. 

Just asking.

Have a great day today. It is almost 18:30 in Vancouver. I wonder if anyone has taken a picture today of all the traffic going into America via Peace Arch Border Crossing. It seems that I like to ruffle feathers today.

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July 7, 2025 · 14:41

Burning Bridges

This is the setting that Forbes (at https://www.forbes.com/sites/paultassi/2025/07/05/how-can-we-trust-anything-xbox-says-now/) gave me. You see Microsoft (always happy to get slapped around) gets the crooked eye from Forbes. The article ‘How Can We Trust Anything Xbox Says Now?’ late last night (might have been early this morning) and whilst I am always in the mood to slap Microsoft around, I do have an issue with fairness. As far as I feel it, I have decently slapped them silly on more than one occasion. Yet I have a few issues with this article. They aren’t lying, merely focussing on the wrong side of the dice. The dice states ‘six’, but we could assume the setting that ‘one’ fell, because that is what is below ‘six’ I a not telling you that six is the wrong number. But we tend to see the side of the dice that is up. Yet in early life I learned that randomization is an exact science (I couldn’t resist saying this), you see, the internet is full of dice games. And that is where the problem lies. You see a dice, you think a dice, but in automation, there are no dice. It is a random generator (overly simplified stated STATE(RANDOM(1,6)) and that is what you think happens, but if the result depends on settings and we get STATE(RANDOM(WhatWeSayLow, WhatMightBeHigh)) the numbers get fixed and that is what happens in gaming. This is not a gaming setting as Forbes gives us “After the launch of Hi-Fi Rush, Aaron Greenberg, VP of Xbox Games marketing, said: “Hi‑Fi RUSH was a breakout hit for us and our players in all key measurements and expectations. We couldn’t be happier with what the team at Tango Gameworks delivered with this surprise release.” The studio, Tango Gameworks, was shut down a year later, and was only saved by a third-party purchase.” You see, there are a few issues with this. The first is that it comes from marketing, a member drenched in wishful thinking (by order of his superior) and ‘advocates’ that setting. Then there is the setting of what happened in that year? Was the market wrong (undecided is a better term) and that gives us two settings that is merely the start. The setting had a future, because a third party scooped in. Then we get “During its FTC trial, Microsoft presented a diagram attempting to prove that it would keep Call of Duty multi-platform, a key point of doubt. The idea was that existing huge franchises like that would stay multi-platform. Some current IPs that Microsoft has bought would be released on other platforms on a case-by-case basis. Then there would be a classification of games, original IPs like Starfield and Avowed, that would stay exclusive to Xbox. While that’s true for those two games so far, this concept has now joined a statement from Phil Spencer: “I do not see sort of red lines in our portfolio that say ‘thou must not.’”” This setting is a little different. We should see a larger setting. Like, Microsoft never expected that its system would become the joke it has become. I merely raise the setting of 3 Sony’s (or 5 Nintendo Switch) to every Xbox series X, and it is about to get worse for Microsoft (Amazon and Tencent will be joining us soon and in bigger numbers). The market didn’t set the premise that some set their sights on. And the spin isn’t what it used to be. It seems to be the setting of the boy who cried console a little too often. And as I see it, the massive mistakes made aren’t small ones. Only last week were we given “Fable 4 will be released in 2026. An Xbox Game Studios update confirmed the game needed “more time,” pushing it back from its original 2025 launch window.” As such this game is now up to 18 months away. And the world is changing and Microsoft needs every penny it can get. You do remember that they bought $100 billion in IP and the return on investment doesn’t seem to be coming (at present). Now consider the setting that EA, Ubisoft and Bethesda all have shifted timelines and the larger IP deliverers now need a year more and that has got to hurt the Microsoft stage. It doesn’t matter what Game pass does. When the games aren’t coming you get the setting of a courtesan that forgot that it was the maids night out and all her laundry is still out to dry. That might seem like weekend lost, but Microsoft is looking to a lull of 52 weekends in a row. In the meantime Nintendo and Sony are making headway in games and the Microsoft gamers are feeling the pinch. A thought for Microsoft is to offer its population the series Halo and Fallout as free downloads, which might lessen the pressure (a simple but not essentially effective deal) as I see it, these two could lessen the pressure by an expected 16%-20% (up to two months) and it could be spread to one episode a week 8 for fallout and 17 for HALO, it wasn’t difficult, but it is a first thought. It might result in additional sales. Perhaps someone already mentioned it to Phileas Foggy Spencer, he can adjust even more red lines. 

So whilst Forbes is telling us no porkies, the article is missing a few items like time lines and as such the marketing impact. As Status Quo gave us in 1988 burning bridges is a state where actions that make it impossible to return to a previous state of a relationship. At least that was what I got out of it and it still largely applies. The consumer is a fickle beast and it adheres what tantalizes it and that is where the media tends to find its digital dollars. Cyberpunk got that slapped on its chest by adhering to the media in stead of telling everyone that the game will be ready when it is ready. Ubisoft got that with the first Watchdogs and the examples are legion (intended pun). What is on Microsoft that they didn’t have a stronger push for more games. Game pass is only good to a certain degree and when EA, Ubisoft and Bethesda lack releases, the console gets to be a pretty boring place. Microsoft is finding that out the harder way. And still the mismanagement issues do not stop (read: fuck ups) as we are also given “Now, in this latest story, reports have emerged that Phil Spencer “couldn’t stop playing” a new MMORPG codenamed Blackbird from ZeniMax’s Elder Scrolls Online team and was incredibly impressed with it. That was in March, and three months later, Blackbird was cancelled this past week.” In this the fuck up is plural. When he can’t stop playing a game it should be ready, as such when it gets cancelled three months later the question becomes “What on earth are you playing?” You see, when it is an MMORPG it needs to have systems in place and when something like that gets cancelled three months later it can’t have been any good (or so I personally think). 

And in addition we are given “In the same batch of cancellations, we had Everwild, where after a recent visit to Rare, Spencer said: “It’s nice to see the team with Everwild and the progress that they’re making,” Spencer said. “It has been [a while]. And we’ve been able to give those teams time in what they’re doing, which is good, and still have a portfolio like we have.” That was in February, and Everwild was also cancelled last week.” So what was Spencer doing? As such we have several failures and two cancelations and the other big boys are at least a year delayed. So, I see the setting that these people will optionally see their Xbox gathering dust for a year. Not the reason I buy a console. I have both the PS4 and PS5 and at least one of them is working on a daily basis. Even with the delays I see coming. As I personally see it Microsoft has had a bad decade and when you consider that the bad blood started with the Xbox One gathering momentum over the series S and series X there are a few things going wrong and Spencer would do well to nip this in its tracks (it is too late to nip it in the butt). I cannot see the setting of “whether Spencer is still the best choice to lead this ship”, I would need more reliable data to support that setting and lets face it, it is more than marketing. There is a failure on several levels and as Microsoft is seemingly losing more and more media friends their bad settings will merely continue at present.

So I see that the waves are against Microsoft, but the need to slap them shouldn’t overwhelm warning of ‘needless-slapping’ Microsoft. I don’t think I did that and in this day and age, your console is as much as you can get as the America administration are throwing entertainment in America in a messy situation, that being said, Microsoft is global so as I see it all countries (except Japan) can learn from this. As I see it, Microsoft needs to look at the bridge they burned and consider what can be fixed and what cannot. There is no guarantee that these bridges could be fixed, as their population are consumers, yet when they say “yeah sure okay”, your population is about to go somewhere else and that will be (as I personally see it) the end of Microsoft gaming. 

I might not be a Microsoft fan, but Microsoft pushed Sony to create the PS3 and PS4, when Xbox falls away, I will fear for the setting that PS6 could bring and I like the path PS3, PS4, and PS5 gaming got me. 

Have a great gaming day today

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July 6, 2025 · 04:08

When the gamer doubts

That’s me, I doubt things. That is just the way I am. The setting was thrown into my lap as Eurogamer gave me a view I had an issue with. 

The image (and article) gave us that “EA expects Battlefield 6 to have 100 million players – 3x more than the series’ best seller”, this gives me (and others doubt), but the setting gave me pause to think after a while. You see, the biggest contenders for EA are Bethesda and Ubisoft. As such, what does a gamer do when things turn bad? He turns to another game. It is just the thing we do. When the going gets tough, the tough go gaming. So is EA really expecting that many gamers? 

The first thought I had was ‘No Way’ now, that is nothing against EA. I am not a Battlefield gamer, I never was and that is OK, others are and they are welcome to it. One source gave me “So the earnings call confirms that BF6 is scheduled for a release before the end of March 2026” and then there was “On February 5, 2019, EA’s CEO Andrew Wilson announced that the game ultimately failed to meet sales expectations, blaming the game’s marketing as well as their focus on developing a single-player campaign instead of a battle royale mode, a genre which had gained recent widespread popularity” The funny part is that I know Andrew, and as such things don’t make sense. You see he is the person that doesn’t go half cocked on 300% of expectations, especially when I see the results of Battlefield V. As such my mind started rehashing all the info it has and two things come to the surface. The first one is that a deal has been struck with Microsoft. A decent idea to get Battlefield on game pass but that alone doesn’t give 300% of people, something else needs to happen. As such the only thing that comes is that either Ubisoft and/or Bethesda won’t deliver on its games. That would get these gamers towards another game immediately. Then there is the combination of both and perhaps Game pass will have a few issues too with other developers. These three would get a massive need for something else on the game pass. I think it is a combination, but I have no data, no evidence of this. The overbearing setting seems to be that Andrew Wilson knows something that is not meant for the media and I get to this stage. It is highly speculative and as far as I know Wilson, he doesn’t push for 3 times the bandwidth on a whimsy. The other thought is that EA is keeping an additional title under the radar and that 300% is meant for two titles. That makes sense too. The reality is that I just don’t know but the setting of 100 million players after the previous never met the initial numbers is just too wild. The chance of EA has a larger additional win is likely, but I cannot state that with any certainty. I just don’t keep EA titles in my front pocket and I still think that they messed Mass Effect 4 up and there is no ME5 until 2027. So what is kept under the radar? ME1-3 remastered? I doubt it, but not impossible. 

The reason remains unclear, but there is no way that it is set to a game that missed the mark previously now getting 300% coverage is not the reason, that tidbit is out the door.

So what the reason is remains unknown for now, but setting up servers for 100 million gamers is an expensive exercise and that is waisting money in a dastardly way. So I reckon that Eurogamer will be taking a deeper look at this seems almost a given, and I reckon that this we will see the real reason during summer, perhaps the active gamers will find the reason spilled somewhere in a dedicated blog on that subject down the line.

Have a great day and try to enjoy gaming this weekend.

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August 12, 2024 · 15:21

What’s in an advertisement?

I have been called many things (not all of them nice) but I do not care, I call it as I see it. This time it is Google that hits the spotlight, you see it is not all Microsoft that I cater against (often I do though). This time it is Cyber News (at https://cybernews.com/news/meta-google-youtube-instagram-advertising/) that gives us the news. This came from the Financial Times and the headline gives us ‘Meta and Google had secret ad deal to target teens on YouTube’, I am not judging this, but Google has stated on a few instances that they would not target kids. Still we get here “Google Ads help page itself says that the “unknown” category refers to people whose age, gender, parental status, or household income are supposedly unidentified. In theory, this could allow ad buyers to reach a wider audience” but we are also given “according to FT, Google could use app downloads and online activity to determine “with a high degree of confidence” that the “unknown” group actually mostly consisted of younger users” Now, lets take a different look and for this I use the Apple population (not people eating Granny Smiths) So lets go by the simple set of an iPad and around 128.5 million units of tablets were shipped worldwide in 2023. A little over 40% in the USA. The younger population uses their iPad for over 4 hours a day to do gaming. I took a small measurement in two hours I was fed around 2 dozen advertisements. Now consider that we have 80 million gamers on the iPad, as such 4 hours represent 40 advertisements per user and that represents 3.2 billion advertisements EVERY DAY, you think that Google, Apple or Meta walk away from that? And when we add the mobile gamers on Android and iPhone it becomes a much larger and more interesting number. 

On one side it works out well for one of my IP issues if we consider the larger premise. You see some are all about hijacking revenues from others, I took it into a different direction. When these three players lose a little over 20% of that advertisement industry. How strapped for cash will they end up being? Don’t trivialise this (many so called captains of industry will), when you need your revenue and you get to face a decline of 20% panic is ensured to come to the table. Like the advertisement bitches who cried fowl when Google wanted to do away with cookies. The setting I had was enable Amazon to a much larger degree, optionally enabling Kingdom Holding (Riyadh). A simple setting that many forgot about, because they all wants us to look to the horizon to the land of honey and AI, but that is at least a decade away, as such I saw another shore. 

But back to the story. So the response from Google was ““We prohibit ads being personalised to people under 18, period,” Google said in a statement to the publication. “We’ll also be taking additional action to reinforce with sales representatives that they must not help advertisers or agencies run campaigns attempting to work around our policies.”” And it could have worked if Google set through the cookie stage, but they did not. Now the setting is different, advertisement gaming is developing and we get a dozen versions of the same game and they all run on advertisements. And the game becomes worse for some ad streamers now also include advertisements. As such they are one step removed from the old setting that Electronic Arts tried to include in their sport games, the billboards in a game all showing the advertisements that EA could sell. In the long run it could have given them a revenue boost. Now the game sets a different premise. You see you can fight of getting more revenue, or you can make sure the others cannot get any, that was the premise that I went for and Saudi Arabia does not have to cater to Americans, more importantly they could deny America well over 20% of that revenue. Consider that the big three techs have to report a drop of 20%, how does that work out? In addition to that loss you could capture a part of that revenue. You see the USA is all about monopolising issues, all whilst no one looked to the shores behind them to see what they lost and that was the place where revenue was all over the floor.

The setting is given, but when we consider that they either confess on targeting minors, or take the losses. And my solution doesn’t target at all, putting this solution largely in the clear.

Still, the EA premise had me thinking, not a similar approach, but a very different approach. One that give a much higher premise of engagement. Like the cheaper Netflix, set the console with a gaming portal and that portal has a niche for advertisers one that pays the viewer in credits, which could go towards a lower fee, or game coins to get free updates (enhancements) for in game shopping, any game on the platform. That was a side no one (seriously) looked at. Games are set to a developer, not to a portal and when they want to be there they will have to agree. Consider any console with 50,000,000-200,000,000 gamers, do you really think a game designer wants to be cut off? Consider that the Xbox Game Pass has only 18 million users. And the numbers I stated were conservative, this solution would be next to the PSX2 (over 155,000,000) and the Nintendo Switch (144,00,000) that is what was at stake and Google shot themselves in the foot (my speculation) as they dropped the Google Stadia, as such the Amazon Luna and the Tencent console are all that remains. And when we see those numbers, a larger base exists for advertisers, but in my view a more limited one. Still, there is (to some degree) an option whilst removing a massive chunk (I think around 20%) away from Apple, Google and Meta. It was an evolution to the system as I set it up and the advertisement funds are merely the icing on the cake. 

The added ‘protection’ that is given could sway plenty of parents to go this way, not my initial interest, especially when phase one 50 million is reached. The system will fuel itself towards users like the CBM64 did in the mid 80’s. Still the others need to rethink their system, because for now they think it is all OK, but when the setting changes it will already be too late. Look at the Cookie stage, only when they finally switched it off in part, the advertisers starting to cry like little bitches. Three days ago we were given “This latest twist in the Privacy Sandbox saga is a wake-up call for the entire digital advertising ecosystem, according to Upwave’s George London.” Wake up call? This setting was known for a couple of years, as such these people had plenty of time to revisit the sands of opportunity, but they thought that it wouldn’t get to that, and the money would keep going in. Now the premise will likely become that they lose out on a population that gets into the millions, no free ride for cookies (cookie monster ate them all) as such they will have to put the prices down by a lot, because targeting is soon to be a real issue, for this the Google and Meta setting comes into play. Either regulators demand a larger scrutiny (expected turn) or the advertisement world will lose 4.3 billion advertisements on iPad alone, now consider how many game on their mobiles? That is a reported 79% of an expected 18,250,000,000 billion in 2025. Set that to revenue numbers. Yes what one party tells is not what some do, or they tell them where not to look for certain restrictive papers. Oh, and my simplistic number stage gives me around 2.8 billion advertisement options are optionally soon lost or diminished. Yes, my 50 million consoles were hilariously conservative. 

What’s in an ad? Nothing a gamer wanted to see anyway, as well as a few other clusters of pushed to watch advertisement people. So how will Meta continue at minus 20%? Apple will do fine and Google will have its android, but when that newly reinvented shore comes, Google will also have to make due. As such,  they can bite the bullet or set up a fee for Youtube, which will make TikTok happy to no extent 

They say all is fair in love and war, did you ever consider that the people have a voice too, that they are pushed towards apps with no avoidance? What happens if you cater to those people? Google should know, they grew their search in a very similar way.

Have a lovely time and see you perhaps in a place without advertisements every couple of minutes.

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March 1, 2024 · 23:53

The dream connecting

This started yesterday, I was contemplating yesterdays article. I thought there was no connection, now I am not certain. I have been through a lot, my sternum was cut in half, my heart got a new valve and that was the start of a few issues. One if them is NSW housing stating that turning down an apartment on reasons of heart failure is not enough a reason, even the setting that I am in ICU did not sway them. So as such I have 2 weeks to get the papers in order. My life sucks!

So the dream was weird. It was like in some tropical French place. He was handing out food to all who wanted it. He was in relaxed clothing handing out palm leaves with fish and a side order of rice to all who wanted it. I also joined the queue and I took a leave from him. He said ‘hello’ and ‘welcome. Drinks are on the tables’ I said thank you mr Bowie and I started to turn whilst he continued ‘Mr Bowie is my dad, I am David’ Sorry David, I said and took a step towards the patio with benches and coolers with ice-water and drinks. I took something that looked like lemon based and I was surprised, it was lemon based with rum, sweet and delicious. It went nicely with the fish. The fish was lovely as was the rice. 

Whilst eating I was watching the people. They seem overly happy to be in this place. Some of the women were flirty and talking with him, but they kept their distance. His wife was still alive as such she would not be here. So why was I there?

It bothered me, I was still alive. So why was I allowed a look?

Then it came to me you see the EA list is set by the shakers and makers. Those who made the ranks at EA didn’t want that list to change, but the next iteration of gamers think differently, they see different sides and Streaming games will give them that and Apple and Android with their games advertisings will suddenly see a new rankings evolve. That is where Luna and its Tencent opposite can set new strides. It will be at some coin, but there is a chance that it will ruin the day that Apple and Google saw no further then there bankroll. I was stating that this will set a change of 50 million gamers, it could be more a whole lotta more and that is what is at stake. 50 or 100 million gamers who have had enough of advertisement. My line cancels out on 225 million gamers in stage two. If that proves to be correct it would create a streamer player list at the top, followed by Sony and then Nintendo. The question who could it be? A player who set the mark will win 

(as long as it isn’t Microsoft) the nice side is that streaming is new, really new and it will not hinder Nintendo or Sony, they have their own niches. This will be a new niche. A new order of gaming, where the happy moments are counted, not the achievements. And face it, can some of the older games even consider achievements?

So this side and the previous article give a more structural soundness. I just didn’t see it that way yesterday. But now I know more, there is always more. 

Enjoy the end of this week

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March 1, 2024 · 10:17

Just to mention a few issues.

To see this part I need to take you on a trip. First all the way back to September 2020 when I initially wrote ‘Software as a salad’ then to June 2021 when I wrote ‘Clouds for a chance for gaming’ now consider that I know gaming, I have been involved with gaming since 1985. So a few hours ago this image passes me by

So I went on this quest for over three years getting people to get ready to use what was to be added to what is. The situation is pretty simple. Between 1985 and 1999 the industry released over 10,000 games for Atari 600, Atari 800, Atari ST, CBM64, and CBM Amiga. The idea was to take the top 10% which is a little over 1000 games and make them ready for streaming. Now this does not happen over night. Games will need revamping, access to new graphics and music. 

A setting that would give the Amazon Luna and/or Tencent holding a massive advantage. Consider that I gave this to the world, all whilst EA gives us a commercial buy three pay for two. A simple concoction where we see exploitation without return to gamers. How is that for progress? How is that a situation for forward mobility? This is just 5 games, so what about the other 995? And this is how you lose a console battle, by not engaging with the audience. By hiding behind what is known, what is secure. A setting that EA knows to well, and they are not alone. So consider ‘Murder on the zinderneuf’, so what happens when it is revamped, rebranded as ‘Zeppelin final flight’? Alike but not completely. When that happens the IP is open to be reused that is the part EA and others forgot about when it is alike but not a copy and there are hundreds of games that can be exploited that way. Software people they never learn. Why is that?

I wonder what it takes for them to consider the lesson that I have placed in front of them for over three years now.

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