Category Archives: Science

Warning to Google

This must be done. I have spoken out to others and I love my Google, my pixel (etc, etc) and as such it is important to speak out to them as well when it is called for.

As such it starts with the latest update to Android, the Pixel now gives the weather on my screen, this is great. Then the problem started. I woke up with my mobile saying it was cloudy and sunny. As such I went out to infuse my blood with caffeine. A process most people go through, especially at 08:00. So I walk out and I am drenched to the bone in about 45 seconds. 

As such whilst sipping coffee I take another look at the weather part. It was set to Sydney. OK, my bad. So I look at the settings and I add Burwood to the equation. But here the issue starts.

Google wants my GPS to be active. There is no reason to keep track of what I am doing and in addition to that, GPS is an additional drain on the battery. A drain I can do without. It would have been so easy to save that setting in the app. Just save Burwood. I am there 97% of the time anyway. You see here is the warning to Sergey Brin, Larry Page and Sundar Pichai. The world needs one less Microsoft, not one more and that is where you are heading. Living of captured data. You got ahead by differentiating yourself from Microsoft, not to clone its business practices making Google the big bad to become.

And it took seconds to see that saving the weather setting was the easiest. Some might like to activate GPS, some need it but forgetting those who do not like it is bad policy. You see the current big bad (Microsoft) has additional issues and more re coming their way.

They bought another gaming franchise and paid close to $100,000,000,000 for it. So at 6% (rounded down) implies that they need to make well over $6,000,000,000 to merely pay the interest. Their gaming business is stated to be making $3.9B per quarter, giving us that 100% will go into paying of this load (principle and interest) and that will take a speculated 20 years to complete. This is now a setting where we see in what I presumptively call a Ponzi approach to their businesses. 100 years later and some still think it is OK to be this stupid. I saw this in the late 80’s with a Dutch firm called Infotheek. They bought everything around them and they went the wrong side of bad soon thereafter. This is in part why I predicted that Microsoft will enter collapse by December 2026. They lost their battles against Apple (tablets), against Amazon (AWS), Against Sony and Nintendo (consoles), ad now they are shedding marketshare in Office and streaming isn’t going their way either and that will go from bad to worse when the Tencent Handheld becomes a global brand. This is what is out there and Microsoft is losing more and more battles.

Google, I do not fault you for leaving billions on the floor. You did drop the Google Stadia after all. But when we also see (at https://www.bbc.co.uk/news/technology-67937725) that the BBC reports that ‘Google’s billions make job cuts ‘needless’ – union’, we see a new pattern evolve. I am not judging on this move. There are always two sides and we see one side, but the image for Google is changing and that is not a good thing. They need to show themselves different. I for one (for more than one reason) are all in favour to change that workforce. Not to fire them but to give them a chance to pick up the billions Google left on the floor and there is more than one stage here, so there is a real option to pick up a lot of money globally and I recently gave the view on my blog. So I made it open to all (except Microsoft, they can sink to hell for all I care). 

So what gives? Why does a nobody (me) give a warning to Google? I reckon that is something you all need to look at as well. 

Enjoy the day, It is Friday here, in Vancouver not that much, they still have a bit to go.

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The other way contemplation

We do that sometimes. However, we do not do it enough and I am no exception. You see I have been looking into tourism and other hospitality data for the Kingdom of Saudi Arabia and the United Arab Emirates. It pushed me to suddenly set the whole kit and caboodle in a topsy turvy setting. Not because I wanted to, but because it started to make sense that way. The more I saw internationally the more it made sense to turn it around.

In this there are a few players NICE was in pole position, but HAMAS pretty much made that a no-go. So that left the larger players like Alvaria and Avaya and none of them are ready and they need to get ready now.

Why now?
Dubai international airport will become the largest player on the planet this year. This means that to a larger degree hotels, convention centres and attractions also need to get ready. You only get one chance to make a first impression and so far these two players have done well. 

Yet I believe (unsupported by facts) that these two players took a page from American books and that makes them sales organisations. The changing setting over the next 10 years require them to be service minded and take a much larger page from the DISC system requiring a much higher page from the settings of integrity and stability. Support, contact centres and call centres depend on these two settings. I reckon that within 5 years too many American firms will have larger issues and staff issues is not the first on my mind. As such players like Alvaria and Avaya need to invest in setting their support systems in the UAE (Abu Dhabi makes the most sense when it comes to cost) but when it is working they will also need a station in Riyadh. 

Why?
We see the line, NEOM and Mukaab in Saudi Arabia. We see the growth of Dubai and both are about to boil over on tourists and that requires a massive call centre. Now, if it was merely one there wouldn’t be a big issue. Yet the station of all this is changing and I reckon that software development will change too. As such, how many native Arabic systems do you know? I reckon none, they would be niche and very rare. Yet the larger station for tourism becomes Egypt, Saudi Arabia and United Arab Emirates and now that setting starts making sense. A Arabic first setting with English (and others like German, French and Italian) as a second language. That is not easily done and as such you need development in one of these places (starting in the UAE makes more sense). Beyond that it would still be some version of C with Java but set to Arabic settings. You will all cry foul and American developers will rely on BS shouts but the setting through BRICS in the middle east is changing and having a call centre in India will not cut it. Lets put it in another way. When you are risking millions (a lot of them) do you really want to rely on an Indian call centre with optional hardware and communication issues? 

There needs to be a presence there and so far none of them are catching on (I checked their career pages).  And when we get to 2027 and people are starting to figure out that more needed to be done there they are too late, the early work gets the business.

What’s in play?
The Line will host to 9,000,000 people (when it is complete), Sindalah is expected to have 2400 visitors a day by 2028 and Trojena for which $500,000,000,000 is reserved. That list of projects goes on for some time. Then there is the Mukaab that will house 7,000,000 people doubling the population of Riyadh. When you combine these there will be a massive shift towards service oriented solutions. And as far as I can tell at present only NICE was close to ready for that. That was before UAE with the largest airport on the planet came into play and their tourism is making strides requiring all kinds of service oriented solutions and they all better be talking to each other. When you consider all that a native Arabic solution starts making sense and even as EU and American players are in denial, their time is up and I reckon that the Chinese developers are already on that page (for other reasons) and it suddenly dawned on me that a native Arabic solution takes most of the hackers out of the equation. It might be C (or C#) and Java, but on an Arabic setting most of them won’t know what they are looking at and that is an additional security for the Arabic solution.

And when it is all added to a subtotal my view will start making sense. It is not out of the blue, I have been involved with customer care and customer support since 1988, I have seen so many systems and most of them were merely to serve sales and that time has gone. There is a reason it is called Software as a Service and not Software as a Sales-point. SaaS will be the future and predominantly as a cloud solution but there too we see differences and that is where the changes come systems will have to combine and transfer data as needed. So that a person from arriving airport to final destination home is never left out in the cold The more complete service solutions need to alter their behaviour. This goes beyond what we merely see now and KSA, UAE and Egypt would be first, but as this solution gets traction and speed the other players would want to get such a solution as well. The Marriott is merely a first stop. As the high end vacation goers will visit new places they will demand the service that the saw in the middle east and that is when the other systems collapse. They pushed these systems with additional servers additional seats but they forgot that these systems need interaction and their data settings were nowhere near ready for that. So you get people to do it (making AI claims) and watch it all come apart from almost the beginning. The Middle East is in a strong position to force creation of an Arabic solution and I reckon that there are enough millions connected to this to make the larger players jump. My vote would be for NICE, but HAMAS made that no longer an option. It is now up to the others to get ready or be passed by the player who did make that jump.

It is my view and feel free to disagree but the changes in tourism we already see happening are proving me right and when Mukaab and the Line are ready in 6-8 years they either have a solution that can take messages from 16 million people or watch the complaints section explode with messages on a near daily basis. 

Enjoy the day, it’s midweek here now.

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The biscuit loafers

Yup, lazy cookie dealers, or as you might know them ‘advertisers’. The BBC made me aware (yesterday) the story we see (at https://www.bbc.com/news/technology-67882315) where we are given ‘Google Chrome starts blocking data tracking cookies’, now this was nothing new to me. I was ACTUALLY in a Google building in 2019 when that news hit. I took notice of it and that is about all I did. I am no Cookie Monster (this title was already claimed by a resident at Sesame Street). So when I see now “some advertisers say they will suffer as a result.” With the added “The UK’s competition watchdog, the Competition and Markets Authority, can block the plans if it concludes they will harm other businesses.” Now the question becomes. How fucking stupid can people get? This is not out of the blue, this was said 4 years ago. For 4 years the greed driven stupid population let things slide, they relied on abused technology to get their dollars in and the Competition and Markets Authority is allowing for that extended abuse? How about they do something about the abuse of the media? That’s a novel idea.

So now we get to one of the abusers, his name is Phil Duffield at the Trade Desk who gives us “Google’s solution, the Chrome Privacy Sandbox, which only works on a Chrome browser, likely doesn’t benefit anyone other than Google”, actually yes. It benefits the abused, the actual people surfing the internet. The people you abuse every 10 minutes in a game, or abuse in some way that a specific website pushes to other websites because you looked for a birthday present there that month. The actual users of the web browser, it benefits THEM.

But people like Phil Duffield are deaf to those comments. So why isn’t the BBC asking Mr. Duffield to give a complete account of what they did in the last four years? Why did they not ask him how he prepared to deal with that challenging claim of the removal of cookies? They had 4 years to prepare. 

So whilst you consider the setting of these whinging winers, lets take a look at part two, which is totally unrelated. Yet that second part gives you the larger stage of what happens when you have stupid people letting things slide. The stupid greed driven people on Wall Street no less. Take a look at the news that we saw in the last week regarding Wall Street and set this up against Arab News who gives us (at https://gulfnews.com/business/markets/uae-market-cap-soars-as-top-16-companies-hit-dh27-trillion-1.1704521660385) with ‘UAE market cap soars as top 16 companies hit Dh2.7 trillion’. Now, we get that this is a little confusing, so lets give you a hand and relate this. That mentioned multi trillion Dirham amounts to $735 billion (and change). 16 companies made seven hundred and thirty five billion dollars. And it doesn’t end there, these 16 companies was merely responsible for 74%, the total amount comes down to Dh3.65 trillion. This means that the others got an additional 191 billion. That is what not loafing implies. That is the result of being ready for what comes. For me it partially matters as Emaar Properties got Dh68.1 billion. A real estate mogul and in previous blogs you can see how I created IP that could have benefitted Toronto properties and it would most definitely benefit an Emirati player like Emaar Properties. I say that benefit well over a year ago and now I see that a player like that wants to grow and they could benefit by having an additional technology edge as well. 

Can I translate that into some percentage? No, I cannot, this is a technology no one has. And there is an upside to throwing any system upside down, it opens up additional revenue streams and even at 1% that amounts to an additional Dh680 million. To see this I needed merely one day to adjust the IP I had for Toronto. Phil Duffield. And his dodo’s (those who are about to become extinct) had four years. FOUR YEARS. I merely 0.068% of that to create something bringing in an additional stage that would bring more than Dh680 million. How much more? I honestly do not know, but that is more than I ever had in my life and I just checked my wallet, it is missing that $185,159,950 (I rounded it down to avoid having coins in my wallet). 

So when you put 2 and 2 together you will see that the whiners complain to some watchdog even as they had 4 years to prepare. Me? I merely create another piece of IP. The fun part is that when you put it all together, you see that these loafers left billions on the floor. But they still complain for their lack of imagination and lack of insight in a market where they are supposed to be some kind of captain of industry. Just like the captain of the titanic, he merely was a captain for 5 days, after that he was put ashore 3,800 meters straight down. Insulted? Angry? I get that, but be angry with the likes of these loafers not preparing and then cry foul because they are trying to extent their abuse of your privacy. The BBC never gave you that did they. Just like the Arab News didn’t give you the lowdown on those who never were part of that extended Emirati list. They went extinct just as commerce intended them to be. 

Lets pause a moment on that and realise that we are sinking our own ships by giving these loafers and whiners a platform to continue their limited sighted actions. 

Just a thought to have today.

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Is it more than buggy?

Very early this morning I noticed something. Apple had made a booboo, now this isn’t a massive booboo and many will hide behind the ‘glitch’ sentiment. But this happened just as I was reading some reports on AI (what they perceive to be AI) and things started to click into place. You see AI (as I have said several times before) does not yet exist. We are short on several parts and yes machine learning and deeper machine learning exist and they are awesome. But there is a extremely dangerous hitch there. It is up to the programmer and programmers are people, they will fail and with that any data model connected will fail, it always will.

So what set this off?
To see this we need to see the image below

It was 01:07 in the morning, just after one o clock. The apple wedge gives us on all 4 timezones that it was today. Vancouver minus 19 hours, making it 06:07 in the morning. Toronto minus 16 hours making it 09:07 in the morning. Amsterdam minus 10 hours making it 15:07 in the afternoon and Riyadh with its minus 8 hours making it 17:07 in the afternoon. And all of them YESTERDAY. Now, we might look at this and think, no biggie and I would agree. But the setting does not en there.

Now we get to the other part. Like hungry all these firms are tying to get you into what they call ‘the AI field’ and their sales people are all pushing that stage as much as they can, because greed is never ending and most sales people live from their commission.

So now we see:

In addition there is Forbes giving us (at https://www.forbes.com/sites/joemckendrick/2024/01/04/not-data-driven-enough-ai-may-change-that/) where we see ‘Not Data-Driven Enough? AI May Change That’ where we are given “Eighty-eight percent of executives said that investments in data and analytics are a top priority, along with 63% for investments in generative AI.” To see my issue we need to take a step back. 

On May 27th 2023 the BBC reported (at https://www.bbc.com/news/world-us-canada-65735769) that Peter LoDuca, the lawyer for the plaintiff got his material from a colleague of his at the same law firm. They relied on ChatGPT to get the brief ready. As such we get: ““Six of the submitted cases appear to be bogus judicial decisions with bogus quotes and bogus internal citations,” Judge Castel wrote in an order demanding the man’s legal team explain itself.” Now consider the first part. An affidavit is prepared by the current levels of machine learning and they get the date wrong (see apple example above). An optional mass murderer now gets off on a technicality because the levels of scrutiny are lacking. The last part of the case in court gives us “After “double checking”, ChatGPT responds again that the case is real and can be found on legal reference databases such as LexisNexis and Westlaw.” A court case for naught and why? Because technology isn’t ready yet, it is that simple. 

The problem is a little bot more complex. You see forecasting exists and it is decently matured, but it is used in the same breath as AI, which does not yet exist. There are (as I personally see it) no checks and balances. Scrutiny on the programmer seemingly goes away when AI is mentioned and that is perhaps the largest flaw of all. 

There is a start, but we are in its infancy. IBM created the quantum computer. It is still early days, but it exists. Lets just say that in quantum computers they created the IBM XT computer of Quantum, with its version of an intel 8088 processor. And compared to 1981 it was a huge step forward. What currently is still missing due to infancy are the shallow circuits, they are nowhere near ready yet. The other part missing is the Ypsilon particle now ready for IT. The concept comes from a Dutch Physicist (I forgot the name, but I mentioned it in previous blogs). I wrote about it on August 8th 2022. In a story called ‘Altering Image’ You see that will change the field and it makes AI possible. In the setting the Dutch physicist sets the start differently. The new particle will allow for No, Yes, Both and None. It is the ‘both’ setting of the particle that changes things. It will allow for gradual assumptions and gradual stage settings. Now we will have a new field, one that (together with quantum computing) allows for an AI to grow on its data, not hindered (or at least a lot less hindered) by programmers and their programming. When these elements are there and completed to its first stage an AI becomes a possibility. Not the one that sales people say it is, but what the forefather of AI (Alan Turing) said it would be and then we will be there. IBM has the home field advantage, but until that happens it will be anyones guess who gets there first.

So enjoy your day and when you are personally hurt by an AI, don’t forget there is a programmer and its firm you could optionally sue for that part. Just a thought. 

Enjoy THIS day.

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Jan Klaassen, horn blower

Yup, at times this happens. We all have a need to blow our own horn. I am no different and as the world is not giving me any interesting news items. I decided to blow my own horn (of sorts) today. The thought got to me when I saw the article (at https://www.arabnews.com/node/2434076/saudi-arabia) called ‘Year in review: How Saudi Arabia made its mark in tech, tourism, diplomacy and entertainment in 2023’ where we see “Successful bid to host World Expo 2030 and ambitious infrastructure projects make the Kingdom a must-visit destination” but that is not the part I saw pondering. It was “Saudi Arabia will look back on 2023 as a year of triumphs, having hosted major events in the fields of technology, culture, sport and diplomacy, while continuing on its path of impressive economic expansion and diversification.” With the added “The Era of Change: Together for a Foresighted Tomorrow,” I offered the Kingdom (via its Consul General) another option to impact millions of Islamics in a few ways, but alas I was turned down. This happens, no hard feelings. My thoughts might not be the thoughts of others and I did try to pass this onto The Kingdom Holdings (apparently also unsuccessful) and that is on me. It might be my wrongly stated view, but I feel strongly about that IP and I believe it would give the Kingdom additional options, especially in diversification. Now, I am trying to complete a ‘novel’ (my personal view) on a script that might appeal to Al Saudiya. Of course I have no high hopes that I will be successful, but I did put my foot in this and I plan to carry it through, successful or not. You see, we all tend to worship success, but I have seen innovation in failure. Innovation missed by Amazon, Apple, Google and IBM (no one cares about the other one, the company with the ‘M’ of mouse) and it matters. In this day an age where they are all presenting AI (which does not yet exist) where they all present on what comes next, I have shown them to miss all manners of innovation on several matters and my previous articles expose some of them. So whilst I am blowing my own horn (scandalously, I admit) we must consider that some are not as hungry for revenue as they seem to be, which was why I tried to sell some of my IP to the Kingdom of Saudi Arabia. It was not that the United Arab Emirates were less of an option, but when the IP is shown in its full view, the choice of the Kingdom of Saudi Arabia would make more sense to a whole lot of people and both could easily (very easily) afford it, that and the fact that both want to diversify I felt comfort in making the offer I did. 

Even now I see additional options in several fields (not all directly involving the Middle East), but as time lines go, they could benefit from at least one such path (one shown yesterday at https://lawlordtobe.com/2023/12/30/almost-circular/). As such when diversifying it pays to consider paths that are not on everyones mind, but when you consider that path makes sense to many people. That is one side of innovation that we tend to forget. It is not the innovation where everyone is looking at (like no real AI), it is looking in the opposite direction and see what could be done there. As no one is looking, the player doing that could be the only one for some time. And when others wake up they either follow behind, pushing you to make a better product or set the stage for others to become serious players in that field. 

All this matters as it changes the fields and it changes the interactions between players and that matters because that change could affect a whole range of other issues.

Just my $0.02 on the matter. Enjoy the day and the festivities that follow today.

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Almost circular

Yup, we get that expression again, we are almost done with another trip around the sun. I am not sure where it comes from. I think I heard it first on Facebook, but that is no indication of origin. So at the end of the year a few things hit me. I want to give them all up here, but in this case I have handed them over to Tencent Holdings Ltd. first. Lets see if they are more awake then Google and Amazon. You see, there is a hiatus appearing and that is not a good thing (not a bad thing either), it merely is and I recognise that. Yet the hiatus was discovered by little me when I was getting to know a program called Final Draft (v12). I am putting in one of my Scripts for Al Saudiya and I got well over 30% done in less then a total time of 24 hours. As I was progressing through the parts (ACT4 in particular) things started to appear before me. Thoughts that I had not had whilst writing the story by itself. Now, this makes sense. Final Draft is a specific solution for a specific audience. Yet what appeared to me more clearly (part of it was already visible, which was why I selected that tool to learn) Is that there is an offset to ‘immediately’ register it with SAG-AFTRA. It set a new station. You see, not only can (what some call) do a Reese Whiterspoon on all this. There is a growing need for a cloud solution and set up a global protection umbrella for scripts. Consider that until a few years ago Hollywood had to deal with 35,000 scripts a year. 350 are made into movies. It is a simple cram of the crop equation. Now consider this same setting but with additional streaming, TV, Nollywood, Bollywood, Scandinavia and so on. We now get closer to more than 100,000 scripts. So how to prevent ‘cross-pollination’? The only real option is to have a cloud solution that registers all what you write into the cloud. It could register as evidence that your IP was invaded upon. But to do that your IP needs to be registered. I think Final Draft, Inc. is already thinking and moving into that direction. Now that Final Draft is pushing towards ‘Writing for Youtube? We’ve got you covered!’ The stage moves even further. You see YouTube is ‘stating’ that there are 38,000,000 active Vloggers. If only 10% is upping their game with Final draft, Final Draft will suddenly need a much larger support system and an optional global one. That was what I was banking on (initially) but I didn’t see the YouTube part, which is of course a nice escalation in my favour. 

In that setting Final Draft needs a support system that can take care of that much more users. They would need two parts. The first is a support system like only NICE CX One can deliver and they need to consider globalisation. If only to set an optional 24:7 setting. That gives them USA, optionally UAE (Abu Dhabi, as Dubai might be too expensive). Somewhere in India and on the east side of China. They now have an overlap in 4 stages, meaning if one has technical difficulties the left and right side of that team can carry the load for a few hours each. China makes more sense then Japan, because the Chinese entertainment industry will get a massive influx in 1-2 years. UAE has more options than Saudi Arabia, but the Arabian entertainment is also due a larger growth. Saudi Arabia is already setting its mind on sports, meaning that streaming is closely followed, hence my Al Saudiya move. 

And they can also support Nollywood. As such, as demand grows Final Draft is about to grow to new heights. And their cloud move makes sense. It is a logical next step to allow their customers chose to select the cloud or keep it local. So as we are about to make another trip around the sun, we need to see that Final Draft was ahead of a lot of people and the one niche that Microsoft ignored for close to 20 years is about to be lost to them. No worries, Google was asleep at the helm as well. Another setting they never saw coming and where was Amazon? I cannot tell, because none of this was on their ship, but if they align with Final Draft on that cloud solution, optionally with NICE, the game changes a little more and both streams will be lost on Microsoft. I predicted a lot of this, not this one, but that implies that Microsoft in the end losses a lot more than before and that is also the new setting. Millions now needing a non-Microsoft solution, how weird this year ends. Not to put to fine a point on this but I am loving this.

Enjoy this day before the end of the year.

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Not changing sides

It was a setting I found myself in. You see, there is nothing wrong with bashing Microsoft. The question at times is how long until the bashing is no longer a civic duty, but personal pleasure. As such I started reading the article (at https://www.cbc.ca/news/business/new-york-times-openai-lawsuit-copyright-1.70697010) where we see ‘New York Times sues OpenAI, Microsoft for copyright infringement’ it is there where we are given a few part. The first that caught my eye was ““Defendants seek to free-ride on the Times’s massive investment in its journalism by using it to build substitutive products without permission or payment,” according to the complaint filed Wednesday in Manhattan Federal Court.” To see why I am (to some extent) siding with Microsoft on this is that a newspaper is only in value until it is printed. At that point it becomes public domain. Now the paper has a case when you consider the situation that someone is copying THEIR result for personal gain. Yet, this is not the case here. They are teaching a machine learning model to create new work. Consider that this is not an easy part. First the machine needs to learn ALL the articles that a certain writer has written. So not all the articles of the New York Times. But separately the articles from every writer. Now we could (operative word) to a setting where something alike is created on new properties, events that are the now. So that is no longer a copy, that is an original created article in the style of a certain writer. 

As such when we see the delusional statement from the New York Times giving us “The Times is not seeking a specific amount of damages, but said it believes OpenAI and Microsoft have caused “billions of dollars” in damages by illegally copying and using its works.” Delusional for valuing itself billions of dollars whilst their revenue was a lot less than a billion dollars. Then there is the other setting. Is learning from public domain a crime? Even if it includes the articles of tomorrow, is it a crime then? You see, the law is not ready for machine learning algorithm. It isn’t even ready for the concept of machine learning at present. 

Now, this doesn’t apply to everything. Newspapers are the vocalisations of fact (or at least used to be). The issues on skating towards design patents is a whole other mess. 

As such OpenAi and Microsoft are facing an uphill battle, yet in the case of the New York Times and perhaps the Washington Post and the Guardian I am not so sure. You see, as I see it, it hangs on one simple setting. Is a published newspaper to be regarded as Public Domain? The paper is owned, as such these articles cannot be resold, but there is the grinding cog. It was never used as such. It was a learning model to create new original work and that is a setting newspapers were never ready for. None of these media laws will give coverage on that setting. This is probably why the NY Times is crying foul by the billions. 

The law in these settings is complex, but overall as a learning model I do not believe the NY Times has a case. and I could be wrong. My setting is that articles published become public domain to some degree. At worst OpenAI (Microsoft too) would need to own one copy of every newspaper used, but that is as far as I can go. 

The dangers here is not merely that this is done, it is “often taken from the internet” this becomes an exercise on ‘trust but verify’. There is so much fake and edited materials on the internet. One slip up and the machine learning routines fail. So we see not merely the writer. We see writer, publication, time of release, path of release, connected issues, connected articles all these elements hurt the machine learning algorithm. One slip up and it is back to the drawing board teaching the system often from scratch.

And all that is before we consider that editors also change stories and adjust for length, as such it is a slightly bigger mess than you consider from the start. To see that we need to return to June this year when we were given “The FTC is demanding documents from Open AI, ChatGPT’s creator, about data security and whether its chatbot generates false information.” If we consider the impact we need to realise that the chatbot does not generate false information, it was handed wrong and false information from the start the model merely did what the model was given. That is the danger. The operators and programmers not properly vetting information.

Almost the end of the year, enjoy.

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How stupid could stupid become?

Yup that was the question and it all started with an article by the CBC. I had to read it twice because I could not believe my eyes. But yes, I did not read it wrong and that is where the howling began. Lets start at the beginning. It all started with ‘Want a job? You’ll have to convince our AI bot first’, the story (at https://www.cbc.ca/news/business/recruitment-ai-tools-risk-bias-hidden-workers-keywords-1.6718151) gives us “Ever carefully crafted a job application for a role you’re certain that you’re perfect for, only to never hear back? There’s a good chance no one ever saw your application — even if you took the internet’s advice to copy-paste all of the skills from the job description” this gives us a problem on several factors, but the two I am focussing on is IT and recruiters. IT is the first. AI does not exist, not yet at least. What you see are all kinds of data driven tools, primarily set to Machine Learning and Deeper Machine Learning. First off, these tools are awesome. In their proper setting they can reduce workloads and automate CERTAIN processes.

But these machines cannot build, they cannot construct and they cannot deconstruct. To see whether a resume and a position match together you need the second tier, the recruiter (or your own HR department). There are skills involved and at times this skill is more of an art. Seeing how much alike a person is to the position is an art. You can test via a resume of minimum skills are available. Yes, at times it take a certain amount of Excel levels, it might take SQL skill levels or perhaps a good telephone voice. A good HR person (or recruiter) can see this. Machine Learning will not ever get it right. It might get close. 

So whilst we laugh at these experts, the story is less nice, the dangers are decently severe. You see, this is some side of cost reduction, all whilst too many recruiters have no clue what they are doing, I have met a boatload of them. They will brush it off with “This is what the client wants” but it is already too late, they were clueless from the start and it is getting worse. The article also gives  us a nice handle “They found more than 90 per cent of companies were using tools like ATS to initially filter and rank candidates. But they often weren’t using it well. Sometimes, candidates were scored against bloated job descriptions filled with unnecessary and inflexible criteria, which left some qualified candidates “hidden” below others the software deemed a more perfect fit.” It is the “they often weren’t using it well”, you see any machine learning is based on a precise setting, if the setting does not fit, the presented solution is close to useless. And it goes from bad to worse. You see it is seen with “even when the AI claims to be “bias-free.”” You see EVERY Machine learning solution is biased. Bias through data conversion (the programmer), bias through miscommunication (HR, executive and programmer misalignment) and that list goes on. If the data is not presented correctly, it goes wrong and there is no turning back. As such we could speculate that well over 50% of firms using ATS are not getting the best applicant, they are optionally leaving them to real recruiters, and as such handing to their competitors. Wouldn’t that be fun? 

So when we get to “So for now, it’s up to employers and their hiring teams to understand how their AI software works — and any potential downsides” which is a certain way to piss your pants laughing. It is a more personal view, but hiring teams tend to be decently clueless on Machine Learning (what they call AI). That is not their fault. They were never trained for this, yet consider what they are losing out of? Consider a person who never had military training, you now push them in a war stage with a rifle. So how long will this person be alive? And when this person was a scribe, how will he wield his weapon? Consider the man was a trompetist and the fun starts. 

The data mismatches and keeps this person alive by stating he is not a good soldier, lucky bastard. 

The foundation is data and filling jobs is the need of an HR department. Yes, machine learning could optionally reduce the time going through the resume’s. Yet bias sets in at age, ageism is real in Australia and they cannot find people? How quaint, especially in an aging population. Now consider what an executive knows about a job (mostly any job) and what HR knows and consider how most jobs are lost to translation in any machine learning environment. 

Oh, and I haven’t even considered some of these ‘tests’ that recruiters have. Utterly hilarious and we are given that this is up to what they call AI? Oh, the tears are rolling down my cheeks, what fun today is, Christmas day no less. I haven’t had this much fun since my fathers funeral.

So if you wonder how stupid can get, see how recruiters are destroying a market all by themselves. They had to change gears and approach at least 3 years ago. The only thing I see are more and more clueless recruiters and they are ALL trying to fill the same position. And the CBC and their article also gives us this gem “it’s also important to question who built the AI and whose data it was trained on, pointing to the example of Amazon, which in 2018 scrapped its internal recruiting AI tool after discovering it was biased against female job applicants.” So this is a flaw of the lowest level, merely gender. Now consider that recruiters are telling people to copy LinkedIn texts for their resume. How much more bias and wrong filters will pop up? Because that is the result of a recruiter too, they want their bonus and will get it anyway they can. So how many wrong hires have firms made in the last year alone? Amazon might be the visible one, but that list is a lot larger than you think and it goes to the global corporate top. 

So consider what you are facing, consider what these people face and laugh, its Christmas.

Enjoy today.

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Through views reenforced

That is the setting and before we go into the news that the CBC is giving us, we need to take a look at a few past settings. I mentioned it going back to way before June 25th 2021 when I wrote ‘Non Comprehension’ (at https://lawlordtobe.com/2021/06/25/non-comprehension/) then there was ‘Inspiration and realisation’ on August 7th 2022 (at https://lawlordtobe.com/2022/08/07/inspiration-and-realisation/) and several more mentions. I even made mention that the UK firms who got the portfolio for Neom city were making mistakes. You see, social media is a bottomless hole, it is like shouting against a wall that is white wondering why the wall doesn’t answer whether it is a vestal virgin, or merely a decently clean wall. It is as I personally see it a decently meaningless metric. Marketing firms like OmniChannel and TRO had figured out years ago that the true metric was engagement. Engagement is pretty much everything. You can rely on the millions of messages you send out through social media, but does it help? Does it basically do anything more than gobble up your budget? Those 2 million placements are close to useless. It is the 5,000 – 25,000 – 125,000 engaging responses that really matters. It mattered to them to respond and it is not “there are 10 non responses to every response”, that too is too hollow for consideration. It is the responses towards engagements that matter, it is the bread and butter of any influencer. 

So now we see (at https://www.cbc.ca/news/canada/toronto/malls-death-experiences-luxury-retail-1.7065690) ‘Some Toronto malls are booming, but not necessarily because of the shopping’, as such we see that the CBC (and the mall) are figuring out why their malls are now busty with ‘life’ with the added “Instagram-worthy experiences and unexpected places are part of malls’ future success, experts say”. So who are these experts? I have been making clear statements for well over two years. Where were they then? I even created IP to nudge engagement forward, where were they? So when we are given ““In the mall business, you always have to be fresh. You always have to think about what your customers are after and remain relevant for the customer,” said Robert Horst, vice-president of retail at Oxford Properties, which operates Yorkdale.” Where was Robert Horst when I stated this well over two yeas ago? Did he adjust to augmented reality? No, he did not. In the meantime Amazon could come in and make a killing. Consider that America has 116,000 malls, Canada has allegedly 2818 malls, where is their adjustment towards engagement? Oh and that is before you consider that the EU, UAE, Asia adds a lot more to the total number of malls. So where is the nudge towards engagement there? Google and Amazon had 3-5 years to wake up with new technologies at their fingertips. They did nothing and the malls did nothing either. So when we are given “Malls such as Yorkdale and The Well, which recently opened in downtown Toronto, are offering fresh takes on retail and expanding the mall experience beyond simply shopping. Yorkdale estimates it has 18 million visitors a year” did anyone consider just how much they are missing? 

Inspectors General from the 1st Theater Sustainment Command-Operational Command Post inspect a fuel “bladder” at a fuel farm in central Iraq, recently. U.S. Army Central uses forward logistical elements to maintain fuel farms under contract with U.S. Army logistical specialists called contract representatives to ensure the operation is being conducted to the Army standard. (U.S. Army photo by Sgt. Brandon Hubbard, USARCENT Public Affairs)

It is like pushing an Army fuel bag up a hill, you know it goes nowhere without serious added manpower, and now consider what is required to get new tech and the new IP to get adjusted to a totally new kind of audience. This requires a new kind of nudging. And it is important to use the word nudge and not push. Engagement is not achieved by ‘Do this’, but by ‘Did you try or consider this?’ That is how new waves of engagements are created. I had a similar setting of creating more and more awareness for Neom city (as well as the Line and Mukaab) it is achieved through engagement. As such I wonder who else is asleep at the wheel. 

So it is nice that we see the CBC article and I have nothing against the article, but as my blog shows I was ahead of these people by years and my blogs point that out. Not merely my blog, players like TRO Marketing services and Omnichannel marketing were ahead by close to a decade, but the other voices. Feel free to listen to them whilst they shout at walls. The response is negligible and that is what needs to be seen. We can believe that malls are dying, or we can set a new stage where their lease on life is renewed. It might not help getting an immediate influx on revenue, but these influencers will start something that gives a new second tier revenue and that matters, because in a stage where economies are dwindling, the second tier is all you need to survive a little longer. Will it save every mall? Nope, it will not, but it will save the early adopters and those willing to invest and that is also the path that Amazon (and optionally Google too) needed to realise. Who many companies are in more then 20 malls? We see Zara, Sephora, Gap, Apple and several others (OK, Victoria Secrets too) in these places. So what did their ‘marketing representatives’ do to boost their visibility and boost engagement? I am willing to hazard a guess that it is very little and I left enough clues lying around for well over 2 years that it needed to be done. There is only one Harrods, there is only one Dubai Mall. The rest? They better work harder to carry the favour of engagement. It was the only way and now we see that I am proven correct yet again.  What a lovely way to get to the end of the year.

So enjoy your day before Christmas and enjoy the last week of this year.

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Commonwealth Internet Intelligence

This is the call, it is a simple one. In this I believe it should have started well over a year ago, but that is just me. Perhaps it has already started, but I wouldn’t know that. The setting started with an image

There was also a text. The text was that a Russian Troll was able to shutdown an Ukrainian information channel on YouTube. Interesting how Google wasn’t able to disseminate information. Yet this opened up a new need. 

The Commonwealth needs to set a rather large collection system. It needs to collect all relevant data from all relevant social media sources on who is spreading what. And there is no freedom of speech, when you tally towards terrorist organisations you become the problem. Another source (Newsweek) gives us ‘Russia Loses 37 Artillery Systems, 1,250 Troops and 19 Tanks in a Day: Kyiv’ (at https://www.newsweek.com/russia-artillery-systems-casualty-count-tanks-avdiivka-ukraine-1853110) that news is less than 12 hours old. The losses in Russia are adding up to something surpassing the total of losses from WW2 (German and allied) and the losses in tanks surpass the total tank stock of several NATO nations. Russia is about to get desperate and internet lies are cheap. As such the Commonwealth (Australia, Canada, India, New Zealand and United Kingdom) will need to keep tabs on what is being spread. When you consider the abilities of a software solution like Trollrensics and the modelling setting of Palantir you should be able to get a lot more aggregated intelligence. Those who cannot afford Palantir could look at IBM modeller. A setting that has now become essential. You see, from disinformation comes the setting of lone wolves and that is the next step that Russia will rely on and that chaos will hamper any nation, as such there needs to be a clear data collection  and the laws need to be equally adjusted, so that some 17 year old idiot cannot hide behind “I wanted to look cool”. Siding with terrorism needs to come at a price and as we want to reduce their rights (I believe it to be a valid option) we need to collect that data to make sense of it all. It remains a tall order in light of troll farms and identity theft, but a longer term data collection setting should allow us to see the true data and make sense of it all. You see, we get that some people accidentally or not get one message wrong, but to get a whole range wrong is a much larger problem and I reckon that Russia could be relying on lone wolves from mid 2024 onwards. They are already (according to some sources) pushing expats and now that their losses include the purchase of 346,000 body bags (from start until now) that setting becomes even more an issue. The 135,000 new conscriptions doesn’t even come close to what they need, especially as their deployment and resources are dwindling down to alarming rates as well. You can see this in whatever way you want, yet the setting is that the 20th largest army brought the second largest army to their knees and even if tougher times are ahead. Even when US support falls on its knees, the setting does become that Russia will need to rely on lone wolves and misinformation making the needs for a CII essential. I reckon that a player like GCHQ will hoist the banners on how it should be run, but the other nations need to get on board fast. The US is not much of an ally in all this and the Commonwealth better get ready when the others are all about the talk and not much about actions. The fact that YouTube (read: Google) was unable to see the truth behind Russian trolls is further evidence still in the need for additional social media data collection. 

Think of this what you will, but in your heart I believe you know that I am right, or at least not entirely incorrect. I see that there is a chasm between the two, any critical thinker would see that.

Enjoy the start of a new week.

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