Premise towards boredom

Yesterday’s article in the Guardian by Alex Hern is a bit of a wakeup call. When I re-read the article I start to agree with him more and more. As a gamer, RPG’s have been my life. This started in the old days with the Ultima series by Richard Garriott on CBM-64. The first full game experience was the third installment. On the CBM-64, the quality was a little less then you see now, but the entire experience was amazing. This game made me addicted to RPG’s for life and Ultima 4 made matters worse for me. I was lucky; some RPG’s will never have the amazing depth that the Ultima series offered, not for at least a decade.

Yet Alex asks the important question: ‘are role-playing games getting too predictable?‘ When I sat down I did exactly that, try to avoid predictability. In my version of TESVI I was at all times considering replayability. As such the creation required sidesteps, not to be reflectively repetitive, but to set the stage of 100 missions at least twice over, so you did not play two versions of a mission, but two very different missions. It allowed for the market value of a game to remain high, whilst at the same time give other players something to think about. I had been there. I must have played Oblivion 3-4 times all the way through the end. Yet at heart it remained repetitive, so my design was the thwart that nuisance. Skyrim was a little the same in many ways, and Skyrim even as it outperformed Oblivion by a large amount had a few issues, some slightly terminal, but with a game that large it is almost unavoidable (I did say almost). So if we open The Elder Scrolls to number 6 a lot more was required, and as I set the model in play (not the one Bethesda is releasing) I remained dedicated to what Bethesda will offer, because so far they have not disappointed me (this is NOT about Fallout 76). So as we see the push towards the outer Worlds, we are given: “In this world, where mega corporations are starting to take over alien planets, you can act like a hero, an opportunistic mercenary, or a total idiot. The writing is sharp, snappy and funny, the world exciting and vibrant, and there’s a classic New Vegas interplay between factions of characters, any of whom the player can help or hinder“, I am not questioning, not judging, and not placing a verdict. I await the final result that is open for review and purchase. The writer (at https://www.theguardian.com/games/2019/aug/20/from-cyberpunk-2077-to-the-outer-worlds-are-role-playing-games-getting-too-predictable) is giving us a lot more. So when the article ends with: “But their genre needs its Breath of the Wild moment: an outsider to toss out the conventions, and build something beautiful from what is left. Surely choosing between shooting, stealthing or sweet talking can’t be the only options that the next generation of virtual worlds have to offer“, I find myself agreeing with him to the part that games (at times) need more. Yet is that in part the limitation of an RPG? What if we take another look at the Ultima range? Ultima 7, the Black Gate is one of the few games that EVER received a 100% rating from me (on PC). In that time (1992) that game surpassed anything else, and others never came close to what The Black Gate offered. So when we see the part ‘shooting, stealthing or sweet talking‘, we need to consider alternatives. There was the option of getting a job (so not shooting and killing), stealing (stealthily not working), and Retail industry (not sweet talking). In part we saw the retail on Skyrim by selling (just like in Oblivion), in Fable 2 and 3 we see the option of doing jobs and gaining money that way, even buying the place and getting the revenue, so we have seen it (almost) all. Yet what happens, when the world is truly a lot larger? What happens when your impact is seen as one of thousands creating commerce and in that way create price fluctuations? What if the game needs to be set to the larger premise? To get one part right, and through the linked limitations create a new system of balances to get the whole environment correct? Make the game impact seen through the changes that not just you create. As a member of the thieves guild you can never be a companion, or with the fighter guild or the Mages guild. So what happens when we take a much larger bite out of the apple of gaming and actually set the apple to be an actual much larger play of impact? The apple of knowledge (Eden), the golden apple (Olympus) and the apple of immortality (Asgard), set the stage where you can merely choose one of them, creating a tripod where one leg is rigid and the other two vary to create some form of balance.

What if one choice demolishes the others and through that path offer 300% more? There is still the challenge of making all missions decently unique and challenging, and if you realise that the Skyrim guide is over 1100 pages, we are facing a serious clambake, not a mere picnic. It was the largest stage setting, so whatever I considered to be the design of TESVI, needed to be able to surpass that, and I mean by no less than 20%.

Now, this does not mean that boredom will not set in, the biggest issue with any RPG is the danger of grinding, and preventing that is a first. Most games have become decently adept in minimising that risk, yet it is not zero, even my version would not have zero grinding, so the need to remain long term appealing is essential. The game does not stop there. Now that the gamers soon get Google and Apple with streaming gaming, the game changes even more and finding original content in any RPG game is the essential search for every gaming junk (I am proudly part of that family), so basically the ante is upped by a fair bit. It becomes even more impressing as I look to more challenge and the Skyrim guide has 350 quests, which implies that in my book, I will need close to 800 missions to keep head of the curve and in all this, anyone getting the range of 800 quests is less interactive in what we see and the mountain of work we look up to. It also requires very different IP to continue on a higher level of gaming.
The second level of grinding is often the places where things are found. In many situations we needed to get to the same places (shouts) and we needed to find essential hardware, however if the word wall did not contain Kyne’s Peace, but a random shout? In addition, what happens when you influence the entire game by making another choice as to where the Fighters Guild, the Thieves Guild, the Dark Brotherhood and the clan of Minimarco is placed (Necromancers), more important when you shape the game as you play and the impact is seen on a larger scale. A stage where the trade route from Skingrad, via Arenthia, to Riverhold, Orcrest, Rimmen and Bravil takes another step as the Fighters guild is placed in Riverhold and not in Rimmen, these are all choices that shape a world you live in. Consider the real (non-virtual) world if not Brussels, but Paris had become the centre of the EU, it would massively impact Belgium economy negatively and France’s economy positively, the direct aftermath is that living in Paris would be almost impossible, cause and effect in play. That same setting might be applied to gaming. Where the aggregation of the lowest and highest 1,000 gamers sets the parameters of your RPG game. a game not set in stone, but in motion as 2,000 players are not set to the average, but on the outliers of the high and the low players, a game that is shaped by all as the economic footprint changes. Yet to prevent deal seekers, we make time a much more definite in any RPG game.

As the measure evolves over time, other players become part of the low and the lower high end. A game now in flux, no longer rigid and confined. Add to that that they all might have issues on some of the resurrection choices and we get an entirely new path towards gaming. Boredom can only start to set in when the game is fixed, so we start by setting change to the game itself. A second choice is to add a management part, not just overall, but a specific super large quest, where you cannot complete the quest, but you provide the options for the quest. I can no longer sneak in like William Tell grasping apples, now we create a workforce working the field and still we are involved to maximise what is possible. Yes, we need virtual worlds that have more and differences to offer, but the best option is allowing evolution in ways that we cannot set, we might be able to influence them towards 6%, impacting but not overwhelming. That too allows for a game to be enjoyed again and again. That is the kind of RPG all RPG players want and yet up to now, no one delivered that option, it is surprising and perhaps it will be the cornerstone of any RPG, the amount that cannot be predicted, for all those coming from the very bottom of the maze and interesting challenge to face.

For now we await The Outer Worlds and Cyberpunk 2077 to make it into the family of RPG fanatics, yet we too await the next Elder Scrolls, and who know, perhaps my idea makes it into The Elder Scrolls VII, as a gamer I can only hope to be given the chance to change the game for thousands of RPG lovers in a new never seen before direction. Even as I accept that this is almost not possible and I would settle for a ‘novel’ place in new original gaming, we need to see that it all has been done before, well, it almost all has been done before. Yet so far, the idea’s I had have not popped up anywhere, so I am sitting pretty for now.

I actually do not care whether someone else finds them and implements them; it means new and original gaming, the ultimate rush for an RPG gamer, preferably additions done to a game that the gamer loves. So Alex Hern is correct and the first step in avoiding all this is to make sure that we take a non Ubisoft approach to gaming, I have faith that Bethesda can do that, they might have missed the ball with Fallout 76, but still, they took it in a direction that had not been done before. Let’s not forget that before Nintendo gave us the Switch, we were given the WiiU. Everyone gets to have a bad day and when we realise that Bethesda have given us winners from 2002 onwards, over a dozen clear winners in 16 years, the existence of one less popular title (Fallout 76) with so many winners is not an issue at all, in Bethesda we trust, the rest can take a number and await their turn with the global RPG population.

 

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Marketing Deceptive Concepts

We are all in the lane of what is coming; the problem is that what is coming is set on the E40, the longest European highway going from Calais all the way to Kazakhstan (Ridder). So as we depart from Ridder, trying to get to Calais on this AI highway, we need to consider that at present we only got past the first 100 kilometres of a trip that will be 8,000 kilometres long and we are not driving a Aston Martin, not even a Lada, we are traversing this in a 1908 Model T, giving a much clearer indication that this trip will take years (read: a decade at the very least) at best. To be quite honest, as technology goes, we are nowhere near AI, true AI. It will take the largest players (Google & IBM) decades to get to the real AI part, and only when computers become more technically savvy and a lot faster. As such I do not see the reason for people and companies like RACGP to give us: ‘AI is coming to healthcare – and it’s here to help‘, with the quote: “real promise – of artificial intelligence in healthcare“, yet we remain fair. Dr Martin Seneviratne stays faithful when he gives us: “we’re far away from that, to be honest” and he is correct. Yet the stage is there where we see: “In this article we are listing top 15 artificial intelligence apps for android and iOS users“, as well as “an Indian start-up claiming to have built an artificial intelligence-assisted app development platform, is not in fact using AI“. It is all BS (read: Hogwash), there is no such thing as AI, it is theoretical, conceptual at best, the real deal is at least a decade away. It reminds me of some Sales Dumbo I had to deal with on how cloud computing was it bees knees. When I mentioned that there is no thing like a cloud, it is merely someone else’s computer, I was the one who did not comprehend it (in the end I was right, and he (read: it) was not). Yes, I am aware of the ZDNet article (at https://www.zdnet.com/article/stop-saying-the-cloud-is-just-someone-elses-computer-because-its-not/). We get it, it is about scalability and the scale of the cloud is huge, but still, it is a server center that is owned by someone else, and the location of that server is equally important in the data laws we see today. Because the moment China launches its own commercial cloud system, the Americans will ‘suddenly’ come with issues like cloud locations and how the Chinese government can look into every cloud account. I was not belittling anything, merely making sure that we keep focus on terms used (and awareness is often larger than anyone considers). It is the monitoring, hacked data and more important lost data. The cloud comes with all kinds of marketing hypes, but informing on the scope and warning of the dangers that poor passwords bring is often not seen.

So when we get to the Verge where we see: “The company was sued earlier this year by its chief business officer, Robert Holdheim, who claims the company is exaggerating its AI abilities to get the funding it needed to actually work on the technology. According to Holdheim, Duggal “was telling investors that Engineer.ai was 80% done with developing a product that, in truth, he had barely even begun to develop“, we see the larger deception and we also see a lack of actions by governments to a much larger degree, apparently white collar deception is OK in their books.

So when we get back to the RACG (at https://www1.racgp.org.au/newsgp/professional/ai-is-coming-to-healthcare-and-it-s-here-to-help) where we see: “‘Documentation is a constant issue, and so is having a computer separating you and the patient,’ Dr Seneviratne said. ‘The dream of this AI revolution is that it helps with the parts of medicine doctors and patients don’t like, creates a safety net for ensuring quality across the board, and gives clinicians more time to be with their patients.’“, my mind goes back 47 months, 12 days and 14.1 hours (roughly) when I designed the concept of what could be the Google Tome (I concluded that the iTome could never become a reality in an technological iterative pushed corporation), a device that would take case of part of it and help the UK NHS to get a handle on their paper mess and red tape. The device would also be a great solution for places like Scandinavia where the rural population is all over the place. There was one tiny setback, it required 5G, it was the only way to get it to work to the degree it did and 5G was nowhere near ready to the stage that places like the NHS, GP’s and clinics could be upgraded. We are still 1-2 years away, but the Google Tome would be a game changer as it worked on a very different IP. Apple would take a decently large hit as I remembered some original parts from before the PowerMac and Apple actually had the inside track, with today’s iPad they could have ruled, but in the last two years they became a mere iterative needy toddler, taking them out of the game. both IBM and Huawei are not ready for this leap giving Google an actual first position with no chance of any number two catching up for close to half a decade. My solution was not AI based, it was based on the realistic foundation of NHS administrations and to see where the obstructions were. Instead of making some political never working one system (UK Parliament spend £11.2 billion learning that it did not work), my path was to upgrade all the elements and give a new definition to speed, not the one that is founded, for downloading, but a new on access protocol that emphasises on security and data safety. In fact, the results would in theory get to the right physician 30%-60% faster. Anyone who waited for results in an NHS location can tell you what a game changer that is.

And none of this touches the 5G IP I created three years later.

But that is not what it is about, it is about the marketing ploys we are confronted with and for the most, the media greedily uses that hyped term to get traction with people, clicks and awareness, the information is less and less a concern to the larger group of media (or so it seems). The one that I got confronted with yesterday is the one that set it off. A friend (Tom Breur) wrote an excellent piece regarding Data Democracy (at https://tombreur.wordpress.com/2019/08/13/what-does-data-democracy-stand-for/). Yet in data, as I personally see it, there is no real democracy, it can be dictatorial, it can be feudal, it can even be tyrannical, but it is never democratic, you do not get a vote in that hierarchy, that is the way with data and it is the researcher who can redefine you through giving you a weight of 1 (or lower) or disregard you as inconsequential as grouping you with other user missing points of non interest. The respondent never had a voice in the matter negating the entire democracy part.

This setting was most likely started by media with their claims of “Big data’s threat to democracy becoming global problem“, and there the delusion started. Big data is never about democracy and democracy is not about data, it is about applied wisdom, they do not correlate and are even less likely one and the same. It becomes even more entertaining when we (at https://morningstaronline.co.uk/article/labour-will-ban-big-money-buying-democracy) see: “Labour will ban big money from ‘buying up democracy’“, it is entertaining and hilarious as this has been happening well over a century, long before there was a silicon based economy (not talking about boobies here). When we get: “Last November Mr Johnson was flown to New York and was paid £94,507.85 for a two-hour speech at the multibillion-dollar hedge fund company Golden Tree Asset Management“, we can argue that he was merely doing a job he was allowed to do, and that is not impeding democracy, is it? And when we see: “We are funded by workers through their trade unions and small donations, averaging just £22 in the last general election“, how much support did you give the people who voted for UK Labour without a donation? And when we see the Washington Post give us: “Data shows that an overwhelming majority of Africans believe that democracy remains the best form of government“, I might not disagree with that, yet the issue is not agreeing and disagreeing, it is the deceptive model of awareness creation that big business allows for when they buy the identities on Facebook by millions and target them with political advertisement. Even as Senators like Ron Wyden are calling to ban that, he knows he is fighting a lost war. Also, as a member of the Senate Intelligence Committee, he is watching proven CIA tactics being deployed via Facebook and he knows how efficient those can be, it is a game only the rich can play. He even hides behind “I’d rather have them do it voluntarily than requiring a law“, because there is no way that they can pass that law in time and even then there will be a dozen loopholes to circumvent the law passed via the first amendment.

It is all due to the marketing we allowed from the very beginning. there was no stop to the media, the hold on awareness versus deceptive is sketchy at best and now that there is a whole slew of iterations coming forward we see more and more deceptive conduct, yet nothing is done, there are attempts, but they are feeble at best. That evidence is seen when we consider Engineer.ai and its founder & CEO, Sachin Dev Duggal. We see the news in the Wall Street Journal as well as the Verge, yet less than 3 days ago that person won the Serial Entrepreneur award, so it seems that the players are all OK with deceptive conduct. Yet I remain optimistic, I merely have to wait to see this blow up in the faces of those sales driven CEO’s and VP’s to see that their failure gave them months of reprieve and every documented event merely sets the stage for my IP in a much more powerful way.

We need to consider that when it comes to creating awareness, the media is still accountable to shareholders, stake holders and advertisers, as such there are a lot of issues in the IT field, personally in light of recent events the do’s and don’ts of Sachin Dev Duggal take the cake. Don’t take my word for it, merely look at the Wall Street Journal (at https://www.wsj.com/articles/ai-startup-boom-raises-questions-of-exaggerated-tech-savvy-11565775004) and consider how the award two days later was still handed to Sachin Dev Duggal. Even as the man ‘hides’ behind ‘human-assisted AI‘, and when we look at the quote: “it uses artificial-intelligence technology to largely automate the development of mobile apps, but several current and former employees say the company exaggerates its AI capabilities to attract customers and investors“, we need to ask a whole range of questions, none of those are found anywhere. I am not raining on the man’s parade, but clearly no one else is either. I wonder how many righteous participators at that entrepreneurial award feel left out in the cold, a fair question if I say so.

I merely look at the marketing part of it all, when I look into the direct impact, that some marketing hypes are giving us, I tend to wonder if the need was really awareness, or confusion that was behind the creation of the hype. It is sad but that is more and more often the need to wonder when any form of media gets involved.

It is a sad evolution in the age of information as it has been for some time now.

 

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Government? Censorship?

We see it, we ignore it and others remain in denial. We are censored almost every day and we remain unaware. You see, the issue is not advocated as censorship. It is presented as filtered news, and it is not the same. As we looked Yesterday into the events surrounding Evgeny Lebedev, we see people like Jeremy Wright hiding behind “may have an effect on the Evening Standard and the Independent’s news agendas“, yet to what degree and in what direction, that part was not given, was it? In addition we were introduced to Nicky Morgan and the fact that this is now on her plate. Yet the issue of censorship is still here.

Bloomberg gave us: ‘Saudi Oil Plant Attacked by Drones‘ (at https://www.bloomberg.com/news/articles/2019-08-17/saudi-oil-plant-attacked-by-drones-but-production-unaffected) 11 hours ago. We also get: “Yemen’s Houthi rebel leader Abdul Malik al-Houthi claimed responsibility for the attack in a televised speech which was aired via the rebel-held Saba news agency. The Houthi leader said the group launched the assault on the oil and gas facilities with 10 drones. This was done to deliver an “important message” to the members of the Saudi-led coalition in Yemen, he said” yet no one is giving any explanation how Yemeni Houthi fighters got access to high end drones. 10 drones represent a significant investment, the Houthi forces have neither the funds nor infrastructure to acquire or built them, yet they are delivered, where from?

An attack that might be seen as a terrorist attack and the exposure is close to nil. We get the news from Arab News, from Al Jazeera. Yet the event that happened 11 hours ago, is still not covered by the BBC. They limited the Middle Eat page to the US Warrant to an Iranian oil tanker, then the news on ‘Rashida Tlaib rejects Israel’s offer of ‘humanitarian’ visit‘, which is a day old, the rest is 2 days old, or even older. That is the BBC now! We do see some news from Reuters and Haaretz, yet nothing from the other UK papers. Is that not weird? Is it so weird that Saudi Arabia wants to see more on the attacks on them? The UK is facing massive censorship and has been under censor’s scrutiny, yet the UK remains silent.

We see a little more when we face Al Jazeera who gives us “A Houthi military spokesman said earlier on Saturday that the group targeted the Shaybah oil field with 10 drones in what he said was the “biggest attack in the depths” of the kingdom, the world’s top oil exporter” in the article (at https://www.aljazeera.com/news/middleeast/2019/08/drone-attack-yemen-rebels-sparks-fire-saudi-oil-field-190817132916661.html). The other non-given issue is that the Shaybah facility is really close to the UAE borders. A lot of issues remain, but the media to a much larger extent has decided to silence the news, they have decided to be Anti-Saudi Arabia. The fact that Houthi terrorist forces are sending drones into Saudi Arabia, drones that they cannot build and drones that require hardware that they do not have, cannot create and optionally cannot operate is a much larger issue, but the UK media remains silent on it. How weird is that? So here we see a direct first part where it makes perfect sense to be in a stage where they have an invested interest in newspapers that might now give voice to what is going on. If the UK really wanted an independent press, the people in the UK would have been given the complete story on Houthi forces and the exposure of Iranian funding would be out in the open, that is not the case and we should all wonder why that is happening. Oh, and I understand that there is more news in the world, I understand that there is only so much on what an journalist can achieve, yet a middle eastern section on the BBC with two articles from the last TWO days and the rest is older is a little too weird for words. The fact that this was an attack on Aramco with the linked fact that we see loads on Aramco, but the entire mess of the attack (and lack of results from the attack) is not shown in the Financial Times, or the Guardian, who was willing to report only a little under 6 days ago ‘Saudi Aramco ready for record $2tn IPO after first-half results‘ gives rise to censorship and one sided reporting. So when exactly did we find that acceptable from any independent news force? The numbers and the events do not add up.

Even the Deutsche Welle gives us (at https://www.dw.com/en/yemen-houthi-rebels-target-saudi-oil-field/a-50066244) “This is the second such attack on the Saudi energy industry in recent days and comes amid high Middle East tensions” Really? the second attack? When was the first and why do I see almost nothing on that, and basically nothing from the Western European Newsgroups? There is even more, the quote “The Saudi acknowledgement of the attack came hours after Yahia Sarie, a military spokesman for the Houthis, issued a video statement claiming the rebels launched 10 bomb-laden drones targeting the field in their “biggest-ever” operation” gives rise to all kinds of intelligence issues, the fact that certain players are leaving this in the shadow of their desk is a larger issue. It gives rise to the accusation that the CIA is still on goal to keep stability in the Middle East to a minimum. The fact that we see the (optionally boasted) claim ‘their “biggest-ever” operation‘, whilst Yemen has no infrastructure to do this, I personally doubt that they have the knowledge to fly these drones to their target, all issues involving Iranian support, optionally via Hezbollah, all ignored and all non-reported.

That is not merely censorship that is the stage of filtering events on the world stage and keeping them out of sight all together. Is this the EU play to keep news away so that they can have some empty nuclear deal afloat? All hiding behind some INSTEX tool (Instrument in Support of Trade Exchanges), whilst none of it brings any revenue or actual trade, there is no positive side and when we investigate the Iranian events towards the Houthi forces in support of attacking Saudi Arabia, we see a diminished setting, yet the EU is still hiding behind the nuclear deal that was never a deal in the first place. And now we can optionally add the news filtering that Saudi Arabia is facing. All is not well and a lot of it is about to get worse, all for the simple reason that some people are asking questions now and a lot more will be doing so soon enough, at that point any election falls into the water in a stage where the UK government has only the spin tour of the next election to rely on and in addition the media will feel the pain too. When the people realise that there is no longer an independent press. It went out of the window when politicians decided to ignore the Leveson report to the largest degree. They made their own bed, enjoy the nightmare it brings.

 

 

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When it is the typeface

There is an expression that we all use; I used it as well, twice most recently. The expression ‘the writing is on the wall‘, which implies that “there are clear signs that a situation is going to become very difficult or unpleasant“, the stage to a specific warning. Yet I believe that the expression is further than that, I also see it was an approach of something inevitable, yet always in a negative connotation. So when I saw the article (at https://www.theguardian.com/media/2019/aug/16/independent-evening-standard-links-to-saudi-arabia-inquiry-blocked), where we are treated to ‘Court blocks inquiry into Independent and Standard’s links to Saudi Arabia‘, I saw something that has been given exposure before, yet I looked in another direction. And that direction is shown at the very end. The quote: “Since the investment was made the Independent has launched a range of foreign-language websites run by a Saudi publisher that uses its name, raising concerns about editorial oversight given the Middle Eastern kingdom’s poor record on press freedom“, it is here where I see that Jeremy Wright has another agenda. As former Secretary of State for Digital, Culture, Media and Sport of the United Kingdom he knows what is in play, but he is not telling us that, is he? I believe that the expression ‘the writing is on the wall‘ is one that is set in two places and they impact one another. Even when we get back to the origin of the expression, we see a shortening of ‘mene mene tekel upharsin‘, which is of Aramaic origin. Yet how was that staged? We see that some give us: “The point of the moral tale was that Belshazzar couldn’t see the warning that was apparent to others because he was engrossed with his sinning ways“. The subtlety of the biblical wordplay is now somewhat lost on those of us who don’t speak ancient Aramaic, yet a Daniel in a stage set to war could have translated it into its actual meaning: “Mares eat oats and does eat oats and little lambs eat ivy, a kid’ll eat ivy too, wouldn’t you?

The problem is that the writer is assumed to be on a stage, and in that stage we see writing, we see the text, but we forget that text is more. It is a font, it is a size and collected we see a typeface. We are so used to take the newspapers and merely gobble up the text like it is an ASCII phrase, we forget that the stories are presented, the typeface presents this and newspapers have done so for well over a century. They have been in a stage where they represent themselves as neutral and authoritative, and this style of type has come to represent those attributes. Yet they have not been that for the longest of times, they have had an agenda for decades, WW2 started it and progressed through wars as they maintained facts under the air of neutrality, an air and stage they forsake long ago. In the end, the entire stage of ‘concerns about editorial oversight given the Middle Eastern kingdom’s poor record on press freedom‘ was never an issue. You see, the simplicity here is that people can always change papers. It is when that freedom is not trodden on; it is there that the old owners see the dangers. It is not about what is not presented, it is what is presented and how it is presented. The Russian Evgeny Lebedev, figured that out long ago and now he has arranged that Saudi Arabia and optionally more Middle Eastern players get a seat at that specific table.

The media silenced the truth of a lot of issues in Saudi Arabia and Yemen, now we get the stage where the people will get informed on a lot more of it that is the fear. When we hold a large candle to the media, we see the greed driven faulty and now we optionally see a new player informing all others and that rattled people like Jeremy Wright. We see the events in Yemen, we see a civil war within a civil war and the media is blaming Saudi Arabia to the larger extent, yet we are told half a story at best. Now we will face the stage where Saudi Arabia has a larger voice and it will be heard. The Independent and Evening Standard are too large to ignore and that voice will carry on an international level. And the court case gives us: “The judges ruled that while it was legitimate for the government to have issued an intention to intervene, the final referral should have been made by 1 July“, if there was a true danger the government would have acted sooner, they did not. Now they must face the events that two papers will get a lot more information and the previous times where the media initially disregarded missile strikes in Saudi Arabia will be ignored no mare. We can also question whether the media has failed its readers to a much larger degree, but that would be on the papers that are not the Evening Standard and not the Independent. The accusation is almost ludicrous, the UK has well over 14 larger daily newspapers, if there is real diminished freedom of the press, the other 12 take over and the value of these two papers fall to zero, after which a new owner will come and take over. As I personally see it, the entire oversight is a bogus issue, the fact that Saudi Arabia would now have a typeface that allows them to be heard is another matter, is it not?

So if the writing is actually on the wall, we need to look at the typeface used and who would place the text on the wall in the first place. And that is before we look at: “It was claimed in court that the companies were ultimately part-owned by a Saudi bank with close ties to the government” we can argue that the bulk of the newspapers are owned by banks with close ties to governments on a global scale, to me it all reads and reeks of a stage where the larger players are just too uncomfortable with Saudi Arabia getting a seat at the table, which is a whole new issue on discriminating elements. It is also the slow question that comes to the surface here. As we see: “A spokesperson for the news outlets said they were delighted by the outcome and that the intervention had been “disproportionate to the facts, unfair and a waste of public money“, as such, if we openly demand to see the costs involved for this case, will we be given the actual costs involved? If the UK had only 3 newspapers the stage would have made sense and more important, the chance that Evgeny Lebedev owned any part of it would be out of the question, but that is not the case. There are dozens of papers all over the UK, losing two would not be a huge impact and if Saudi Arabia intervenes with press freedom, a dozen of others take over on the spot diminishing the value of two newspapers, a temporary small market shift at best. A simple fact not given at all, so when we look at the typeface of it, what was this really about? Is it really about Freedom of the press, or is it about stopping Saudi Arabia from getting a larger international voice that is clearly heard all over the UK?

It seems to me that several players are not happy about that last option; we can now hold those players to account for news that was never given to us before.

 

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The slammer got slammed

There is nothing so rewarding as the moment you realise that you get to slam the door on those slamming the door on you. It is an innate feeling that is in the core of all of us. It is more powerful than getting the drop on your boss or CEO with an overwhelming amount of narcissism and the overbearing feeling towards the need of being some dominant / dominatrix figure (at that point they become merely a figurine).

I made several references over the course of 2018 that this was coming, the stronger one in May 2018 (at https://lawlordtobe.com/2018/05/05/milestones/) where I made the reference: “the EU was never about everyone agreeing on everything and the economic setting that requires that to happen at present is also making the dangers of waves that sinks the barge called EU. Now, that seems like an exaggeration, but when you realise that the German anchor is the only one giving stability, you can see the dangers the EU faces and more important, the dangers of no reserves and an utter lack to keep proper budgets in place, a setting now in more danger for the reasons that I gave supported by the economic views of many others. I believe some are downplaying the impact, yet when we realise that EVERY European Union government is downplaying the economic impact (as every nation always wants to look as good as possible, which is a PowerPoint setting of the human ago) we get a much more dangerous setting“. The article ‘Milestones‘ has more, it also has references to the AfD (Alternative for Germany), and even as we see in the Financial Times (at https://www.ft.com/content/d695fff8-b838-11e9-96bd-8e884d3ea203) “It is a happy hunting-ground for the AfD: if polls are accurate, it could emerge as the most popular party in regional elections on September 1, even beating the left-of-centre Social Democrats which have governed this corner of East Germany since reunification in 1990. Two other eastern regions, Saxony and Thuringia, are also choosing new parliaments this autumn and, as in Brandenburg, the AfD is set to make big gains. That is a major problem for the eastern political elite“, I believe that this powerful eastern political elite is part of causing the headline ‘Germany: AfD surge threatened by party disunity‘, they are that scared at present. The gains cannot be stopped not to the degree some elitists are vouching for; the best that they can hope for is derailing them from becoming the majority, which is actually a political war that is allowed. The question becomes will it work?

We are 2-3 weeks away from finding out.

CNN gave us less than 2 days ago: ‘5 of the world’s biggest economies are at risk of recession‘ (at https://edition.cnn.com/2019/08/14/economy/recession-risk-economies/index.html), it is a huge part because the impact matters. Under Mario Draghi and his bond buying program, there are no reserves left, so the impact towards recession is about to get real. The shift in quality of life makes the consumer spending tactic an instant non option.

Yet, it all comes down to the Washington Post who (at https://www.washingtonpost.com/business/2019/08/14/stocks-tank-another-recession-warning-surfaces) gives us: ‘Stocks losses deepen as a key recession warning surfaces‘. It is here that we get: “after a reliable predictor of looming recessions flashed for the first time since the run-up to the 2008 financial crisis. The Dow Jones industrial average fell 800 points, or about 3 percent, and has lost close to 7 percent over the past three weeks. Two of the world’s largest economies, Germany and the United Kingdom, appear to be contracting even as the latter forges ahead with plans to leave the European Union. Growth also has slowed in China, which is in a bitter trade feud with the United States. Meanwhile, Argentina’s stock market fell nearly 50 percent earlier this week after its incumbent president was defeated by a left-wing opponent“. First of all, ‘reliable predictor‘ is not the term I would use, the dangers were clear for well over a year, it was the wrong stage of a trade war, with the Huawei 5G setting that pushed the inevitable date forward by a lot. The entire Huawei stage was a stage of stupidity, and a more dangerous post-recession part than anyone was willing to consider. We might find clarity in the footnote: “But with so many losing confidence in the near-term prospects of the economy and rushing to buy longer-term bonds, the U.S. government now is paying more to attract buyers to its 2-year bond than its 10-year note“, is looking in the wrong direction. It is merely a small symptom at present and direct consequence on risk and not the one that bites. The US is losing its footing on the global mobile market faster and faster. And even as we accept the ‘marketing’ that Huawei gives via Cnet towards 6G, the direct truth is outstanding for a longer time. It links to my own IP that is currently available to Huawei and I want my share of that market, I believe that my part after the fact will be enough to truly make me independent on several fronts. One party found my claim a $ billion market through the investment on $25m post taxation too good to be true, but it is the second wave that takes care of my needs and you gotta give a little to get a little. It is was the ‘denied’ parts of Credit Agricole and the Paris games of 2024 that gave me the final straw I needed to see that I was right all along. In all this verification that I was correct was always the biggest issue for me to deal with, and the recession is making those big business daddies of greed close to desperate, giving me a small push forward. Those people are not willing to walk away from a one billion market at the investment of 2.5%, no bank has ever offered those margins and with the Credit Agricole parts exposed to the smallest extent, I know it will work. It is there that I saw that the IP I designed was never considered by either Google or Huawei, all set to iterative paths to innovation, and the economy shows that nearly all of the other players were looking at the next quarter, whilst the quarter+3 was the game changer. The Olympics gave the option to look at inverted innovation and make it a new innovation, Paris was not the first, but certainly the clearest indicator and whilst we see through Channel News “Huawei Technologies has joined 564 other entities in the Paris Call“, the message is not that there are 565 players, it is that they are all looking in a similar direction whilst the none excavated the gold mine that was right behind them, a first lesson that the classics can inspire towards a new direction. Now that I see their direction I found two other fields that had not been considered to the degree it needed. Saudi Arabia is giving us Neom City, but there is a lack in one direction and now that this can be exploited we see even more options. You only had to be willing to get your hands dirty in the most literal of ways. And all this is pushed even more through the impact of the European economy. A French invention gets a new life after almost 2 centuries and we can see that there is more to be found.

Sergey Brin on Sat. morning

It is what else Harmony OS can do that will push the benefits away from the US and it will hurt Google to the smallest degree (almost inevitable), Google is just too big, but now that the equation changes, it is Google who will be chasing Huawei, so well done Trump dude, you merely made everything worse for America and I will sell to the quickest bidder and the 2.5% approach gives me the edge; the two known entities Ren Zhengfei and Papa Smurf Sergey Brin can make the investment from the small change they have in their pockets and the bait would be just too appealing for them.

Al this was confirmed and accentuated through the US Senate with: “In February, the US Senate Commerce Committee held a hearing titled “Winning the Race to 5G and the Era of Technology Innovation in the United States”, to discuss what policies are required to accelerate the deployment of 5G to keep America “competitive on the international stage”” and whilst we accept the American point of view, they forgot about two elements in the 5G field and the upper echelons of decision makers showed at that point that they were working in a dimmed room without lights, giving additional evidence that they never saw the writing on the wall and now I get to make a new voice and whilst I only am willing to trust Google or Huawei in all this, there can only be one winner and the others are merely a chaser at best, it is the price of iteration over innovation. Even as Microsoft and IBM are in denial of what they are about to lose, they do know and accept their choice. Microsoft is banking on Azure and there the hindrance of Harmony will cause a void, they were ready for Android, yet HarmonyOS is another matter and China is seeing that as another opportunity. It is there where we see the talks of Huawei with the Shanghai Blue Cloud Technology taking an additional turn, and how many players in the Paris games are banking on Azure? How many lose out when they are not ready for the 5G version 2 under HarmonyOS, it will work with Android and Azure, but suddenly we will see some accidental 10% gap (latency) and that is how the game was played and all this before my elements come into play, and they will!

The big business slammers all relying on PowerPoint presentation they are given the elements and when we see the 2023 acceleration and people cannot answer the differences because they never considered looking behind them as well as looking at the corners of their eyes, the blind corners they ignored; now they no longer have one blind spot, they suddenly have three and we get all kinds of concept promises in presentation form, all whilst the data was never that unclear from the very beginning. An issue they claimed that it was being looked at.

So here I am, having to take their shit with the option to sit at the sidelines watching them fight over options because they anticipated without comprehension, sometimes the universe gets to be nice and smile at those having to take their shit. A direct zero day exploit of the applied intent of narcissism on how good a presentation looks, whilst their data never clearly supported it.

My case of exceeding expectations towards customer satisfaction trumped some short sighted ‘Ca$h is king‘ setting, because it works at the grocer, but that part has no bearing when their minimum needs exceed he budget of 80%, it was a simple equation from the very beginning. So when we are now considering the new ‘truth’ where the Washington Post gives us less than an hour ago: ‘Weak global growth likely to mean US slowdown, not recession‘, we merely see wishful thinking in the quote “Yet most analysts expect the U.S. economy to power through the rough patch, at least in the coming months, on the strength of solid consumer spending and a resilient job market. The U.S. stock market plummeted earlier this week when the bond market, spooked by the global turmoil, sent a possible early warning sign of a recession ahead: The yield on the benchmark 10-year Treasury note slipped briefly below 2-year Treasury yields“, the article (at https://www.washingtonpost.com/business/weak-global-growth-likely-to-mean-us-slowdown-not-recession/2019/08/15/1cb8d81a-bfba-11e9-a8b0-7ed8a0d5dc5d_story.html),all whilst we see the clarity of next quarter believes linked to the next Thanksgiving and Christmas, all whilst it is Q2 2020 that makes the tequila slammer which gives the drinker the sledgehammer headache stated it was one that they never saw coming. The entire trade war is taking a new turn and when the people realise on all that the US is missing out on and therefor anyone taking that path will also learn that there is a long term price to pay and it is the markets that Google and Huawei are now staging for that brings the next stage. China has too much to gain, whilst Google will try to retain losses that they will optionally get (reduced growth is clearly a loss). Even as the impact for Google is small, losing one percent is still big news and there one percent adds to a billion plus, whilst their risk to hedge will cost them a mere 1.8% of the optional loss, it is a non-issue.

Guarantee?

There is none, but the option of a new 2% market is worth so much more than that, and it is not open to the iterative industries, innovators only, because it will be about the momentum and there is too much to gain. Consider what the 565 are looking at, whilst I focused on the group that represents up to 445,000,000 SME companies in a new 5G setting. The Olympics are merely the icing on the cake. 2020 Tokyo opens the doors more clearly but the impact is abundantly seen in Qatar 20222 and Paris 2024. And at present I see that they never looked in the places where they could be, merely where they want to be.

In the end it is one of Warren Buffett’s quotes that got me there: “the great moves are usually greeted by yawns“, thanks Warren; you were absolutely right on that part!

 

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In light of faith

We all have faith to some degree, the atheist believes in himself (or herself) and believes in science, the agnostic accepts that there is something more, optionally there is a god (the dyslexic one totally believes in the existence of ‘dog’) and the believers, where do they stand?

I grew up being a Catholic, when the news from the Boston Globe reached the world, we became confused, the matter did not help when we watched the movie Spotlight and got a better view on a global scale just how corrupt the world facilitating to the Catholic Church had become. The 2005 movie Kingdom of Heaven by Ridley Scott did not help the Catholic case either.

Now, we accept that the premise of the movie is not real, but the background is and there is plenty of supporting evidence. The Council of Clermont (November 1095) gives a lot to consider, the words by Pope Urban “a barbaric fury has deplorably afflicted and laid waste the churches of God in the regions of the Orient” has been accepted as a undisputed truth and for the longest of time (almost a 1000 years), we have been taught from primary school that the Saracens (Arabs) were the great evil, yet after the entire cold war and the Vietnam war, the word by government is no longer readily accepted and as the entire Catholic abuse stage has been evolving over the last decade those believing in something larger are in a internal fight of faith. Even in historic ways our place in the world is debatable. It is shown going back to the Treaty of Clermont 1095, when Georg Strack from the Ludwig-Maximilians-Universität, Munich gives us in his article ‘The Sermon of Urban II in Clermont and the Tradition of Papal Oratory‘ the larger issue: “Since we only have the reports of chroniclers and not the manuscript of the pope himself, each analysis of this address faces a fundamental problem: even the three writers who attended the Council of Clermont recorded three different versions, quite distinctive both in content and style, even there the scribes were all about paraphrasing giving us no clear report, a failing to be sure. Even beyond the Crusades, the Catholic Church has been the driven power to lay waste to dozens of civilisations, eradicating them all.

Fulcher of Chartres

When we look at the very first crusade we see: “a cleric who took part in the First Crusade and was probably present at the council itself. At least he asserts in his prologue that he has recorded only those events which he saw with his own eyes. Even though it has been argued that personal experience was of less importance in crusading chronicles, it is noteworthy that Fulcher explicitly mentions this topos and other sources do not“, in addition to this, we are given “he reports not only a call for the crusade but two speeches by the pope. According to this source, Pope Urban first admonished the clergy and declared the official causae of the council in an opening sermon. Probably on the first day, he addressed the gathered ecclesiastical dignitaries with an ‘eloquent address’ (adlocutio dulciflua) about the necessity of Church reform. Firstly, the pope exhorted the assembled bishops and abbots to meet their responsibilities. He explained that they were called shepherds and should, therefore, ‘guard on every side of the flock entrusted to them (John 10. 12–13)’” A stage that could be seen in a few ways, but there is a call for the stage where we see the need of ‘the assembled bishops and abbots to meet their responsibilities‘ and there we see the problem, the nobles pillaged the realm of Saracens to the maximum, there are indications, but no witness reports to the degree we would accept. Yet the stage between 1095 and when Jerusalem was handed to Saladin (An-Nasir Salah ad-Din Yusuf ibn Ayyub) in October 1187 (after a siege that lasted two weeks), was only the beginning, even as the Kingdom of Jerusalem shifted its capital, in the end Saladin took control of Acre, Nablus, Jaffa, Toron, Sidon, Beirut, and Ascalon, with only Tyre remaining because of the arrival of Conrad of Montferrat. In all cases those fleeing the cities took whatever of worth they could carry. It also gives more on the status of Balian of Ibelin (played by Orlando Bloom in Kingdom of Heaven), even as he was nobility, the Muslims regarded him as a king.

The movie gives a background, yet remains highly fictional, what does come to the foreground is that the pillaging by Christian nobility was almost a given, and the quote: “Crusaders often pillaged as they travelled, and their leaders generally retained control of captured territory rejecting and removing Byzantine control whenever possible. Intolerance of other faiths and traditions increased, particularly with Jews and those considered heretics. Muslims were murdered in their thousands on several occasions, as were non Catholic Christians” all this is now coming to blows in a different way.

Hajj

As we witness the Muslim Pilgrimage (at https://www.youtube.com/watch?v=N2HTiOUY8Mc), we become witness to well over 2 million pilgrims, Shia and Sunni Muslims next to one another, one Quran identical for all. One source gives: “Saudi Arabia announced Saturday that the total number of pilgrims reached 2,489,406, increased 117,731 individuals than last year“, it seems to me that we should take a closer look into Islam, not to attack it, but to learn from it. Earlier this year we were able to see the Eid al-Fitr (Festival of Breaking the Fast), you can see the event in Mecca (at https://www.youtube.com/watch?v=cs8obP4uRa0), showing me more religiously connected people than the Vatican (read Christians) ever showed.

This does not make me a Muslim, but learning more about Islam and Muslims is an essential first. When we can no longer trust the Catholic Church, when we see now over the last two years alone on how the abuse by the clergy was seemingly tolerated up to the highest level, we need to find a balance, we need to learn what faith is, and we need to learn what it is. Even as people like Charles Stanley make speeches like ‘The Stages of Our Faith‘, where we are shown what faith is, but does Charles actually know what it is? When we hear ‘It is clear in the scripture‘, yet it is not, and more precisely, which version? The Catholic and Protestant versions are not the same. When it is followed by ‘Jesus honours faith‘, we wonder if that is true. Even if some person named Jesus of Nazareth stated somewhere between 25AD- 30AD that he honours faith, I wonder how much value it has to the sexual abuse victims his preachers created (in the US way above 100,000) it does not seem to voice and show any level of honouring faith, In Europe these numbers are a lot higher giving us a mountain of victims, in all this how can any person who accepts that the protection of children is a first remain a Christian?

I do not have all the answers; I never claimed to have them. Yet it seems to me that those in doubt of faith need to find their faith. Whilst the Christian documentation has several versions and several relations in a stage of not knowing, it seems to me that a nation like Saudi Arabia, where the Hajj is visited by all Muslims nations, including Iran has something that many cannot ignore, even this year in light of the Iranian – Saudi issues we are given that ‘Iran opens mechanized catering center in Mecca‘, it is seemingly without issues, there is a clear indications that there are no acts against people who are there for their faith, something that we have not seen in the western world ever!

These steps are now more than ever essential, as we have been sold a bag of goods again and again, and as our need for the actual truth increases, we need to start showing which sources are trustworthy and which ones are not.

Two Days Later

Today, several sources give us: ‘Muslim pilgrims pray in Mecca as hajj winds down without incident‘, the quote “Senior officials said there had been no major incidents and the logistical, security and health plans had been successful, even with some heavy rainfall. Saudi Arabia stakes its reputation on its guardianship of Islam’s holiest sites, Mecca and Medina, and its organisation of the pilgrimage. It hopes to continue expanding attendance to help to build its tourism industry“, during this event that ends after a week, we find that 88,000 Iranians attended the event. A stage where Saudi Arabia and Iran are in a proxy war, a stage where the mistrust between two nations is great, the 88,000 were able to perform their Hajj without incident. There is something wrong, it is not with them, or with Islam, it is with us and it is time that we start recognising it.

The heretic burnings in the UK (1532), the Protestant & Catholic wars in Ireland (up to the late 70’s) are two of the most visible ones, then there was the Spanish Inquisition (not the Monty Python edition) and the list goes on, versions of the same faith trying to remove the other ones, this in opposition with the versions of Islam where they all use the same Quran and as we see that they all pray side by side, no fighting. We need to take example from this, in a stage where Christians are more and more regarded as the violent ones, where we see how the Catholic church was given reprieve again and again, protecting a quoted 7% of all Catholic priests being involved in the act of sexual abuse, we need to start accepting that not only can we no longer tolerate Islam phobia, we need to start learning the simple truth that the Islam is not the evil here. We see all the humanitarian shouting is out of balance, the equal silence form these people as loud outrage is absent whilst thousands of children were sodomised is equally astounding. That evidence was shown on August 8th 2019 with the headline: ‘Paul Muschick: One year after explosive Catholic Church investigation in Pennsylvania: 300 priests, 1,000 victims, no state action‘, what do you do when you wake up in the morning, only to realise that we are the evil supporters? How would an American react when he/she is woken up in 1947, only to be told that they actively supported Nazi Germany? Is that offensive? It better be, because this is worse. We have instigated and supported a form of government and jurisprudence that refuses to prosecute a criminal clergy, whilst a homosexual population in America is prosecuted and vilified without evidence.

We as a people, we as Christians have failed humanity and we need to accept that and live with the evil that we created. Yet do not take my word on this, find out yourself and consider one source (from TEDx) which discusses ‘What I Learned by Converting from Christianity to Islam‘ (at https://www.youtube.com/watch?v=X1yKKGchRcc), a small 11 minute video that might open your eyes.

 

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How America loves mass shootings

Yup, there you have it, there we see the elephant in the room, the media loves mass shootings, they love the limelight that families bring when they look at the cadavers of family members. It is basically that simple.

Did you take offense? Good!

You see, it is time for you all to wake up. It is time for you all to realise that there is a power struggle and the media has other interests. If that was not the case, how would you know?

The first piece is seen in the Washington Post (at https://www.washingtonpost.com/opinions/2019/08/09/im-gun-owner-nra-member-i-support-red-flag-laws-help-stop-mass-shootings/). It is here that we are introduced to: ‘I’m a gun owner and NRA member. I support red-flag laws to help stop mass shootings‘, which is fine. If I was an American in America, I would be on that same part of the highway. Yet when we see: “I am a gun owner, a member of the National Rifle Association and a strong supporter of the Second Amendment. But the horror of Parkland demanded a swift, practical legislative response to try to prevent future such nightmares“, we also see another part and it is not given here. Even as Rick Scott tells us “The steps we took in Florida, in addition to committing $400 million to increasing school safety, included a “red flag” provision. Properly constructed, the extreme risk protection order, as its known, is a common-sense public safety measure“, the part he is not giving us, because he is not doing the part that matters. The one part that can and will make a difference, Rick Scott is not giving us: “We have given the ATF serious teeth and the ability to bite“, that part is not given, or ever enabled for that matter. So let’s take a next step, let’s go to the Washington Post competitor, namely the New York Times. The article (at https://www.nytimes.com/2018/02/22/us/politics/trump-atf-nra.html) gives us: “The agency, which has not grown significantly since its founding in 1973, is about to confront a staffing shortage and is set to lose its tobacco and alcohol enforcement authorities. President Trump has yet to nominate a director to oversee the agency, which has been without permanent leadership for eight of the past 12 years“, what the New York Times ignores is that in the last 3 years of the Obama Administration that nomination was not done either, so the problem is with both sides of the political isle and the New York Times might make that clear next time around. So when we see: “One funding provision, for example, forbids the A.T.F. from using electronic databases to trace guns to owners. Instead, the agency relies on a warehouse full of paper records“, what the NY Times seems to be ignoring to some degree is the part they gave us in 2012 (at https://www.nytimes.com/2012/12/26/us/legislative-handcuffs-limit-atfs-ability-to-fight-gun-crime.html) where we see: “The bureau’s tracing center performed 344,447 gun traces in the 2012 fiscal year, but its staffing is no higher than it was in 2004, according to its chief, Charles Houser. Still, he added, the center manages to complete urgent traces in about an hour, and routine traces are done within several days“, in addition there is: “The Firearm Owners Protection Act of 1986, for example, prohibits A.T.F. agents from making more than one unannounced inspection per year of licensed gun dealers. The law also reduced the falsification of records by dealers to a misdemeanor and put in place vague language defining what it meant to “engage in business” without a dealer’s license“, so when I am calling the Washington political players nothing more than hypocritical pieces of shit, I am not kidding. If they REALLY wanted a safer environment, the ATF would have had been given a much better stage to do something about this. I mentioned this 5 days ago (at https://lawlordtobe.com/2019/08/05/capone-syndrome/), where I gave the premise “If these people who are crying and shouting ‘Gun Control‘ actually wanted any of that, then the ATF would get the needed budget of $3.8 billion, they are trying to get done what they can with a 30% budget, in addition, to properly overhaul second hand firearms an additional 1500 agents would be needed“, as I see it, the stage is clear. Any American that is shouting on gun laws and does not demand from their elected official that the ATF charter is updates, upgraded and with an actual serious budget. These Americans have no rights to complain and they can watch their children die, it is that simple! (OK, that was not very subtle)

And to those who take offence I say: “Hip Hip Hurrah!“, now get a clue and make changes that actually work! Oh and before you think the politicians are alone, as far as I can tell it has only been the New York Times who has taken a serious look at this, more than once. It is followed by the Washington Post who took some look at matters, but who has taken a look at ALL the senators and Congressman who voted in favour of restricting the ATF? It gets to be worse when we take a look (at https://www.gao.gov/products/GAO-16-552) and we take a look at the GAO (U.S. Government Accountability Office) and we are shown the following: “Multiple Sales (MS) includes firearms information from multiple sales reports. FFLs are required by law to report to ATF sales of two or more revolvers or pistols during 5 consecutive business days. ATF policy requires that certain information in MS be deleted after 2 years if the firearm has not been connected to a trace“, so there is ‘two or more revolvers or pistols during 5 consecutive business days‘, implying if I buy one gun a fortnight, I do not show up, so in a year I would have enough to arm a small army. Then there is ‘certain information in MS be deleted after 2 years‘, traced or not, if someone has more than 4 guns there is a decent reason to keep that person registered for life! Not because he has 4 guns, but if that person gets robbed, the data mucst be handed to that region immediately, now there is a danger if the records become incomplete, and that danger is very realistic. We see: “MS complies with the restriction, but ATF inconsistently adheres to its policy when deleting MS records. Specifically, until May 2016, MS contained over 10,000 names that were not consistently deleted within the required 2 years” This claim whilst the report stems from Published: Jun 30, 2016. Publicly Released: Aug 1, 2016, whilst in that same time we get:

  • June 12, 2016, a gunman killed 49 people and wounded 53 others in a shooting at Pulse, a gay nightclub (Orlando, Florida).
  • July 7, 2016, a shooter killed five police officers and wounded nine other officers and two civilians (Dallas, Texas).
  • July 17, 2016, a gunman killed three law enforcement officers and injured three others (Baton Rouge, Louisiana).
  • July 30, 2016, a student at the University of Washington killed three people and injured one other in a shooting at a party (Mukilteo, Washington).

Between publishing and going public we see no evidence that any congressman or Senator demands any hearings to upgrade the abilities and powers of the ATF. In addition the Media did not propagate this stage in any way, so when we see that Americans are so anti-Gun and so desperate to resolve it, what was done to make a decent start in resolving the issue?

The press had no issue to exploit the Sandy Hook Elementary School shooting, they even went as close as possible to an 8K resolution to show the American people on how then President Obama paused twice during the address to compose himself and wipe away tears, perhaps the term ‘crocodile tears’ apply? Consider that in his reign the ATF was without a permanent director for 3 years. So as we were made witness to the stage of “Within 15 hours of the massacre, 100,000 Americans signed up at the Obama administration’s We the People petitioning website in support of a renewed national debate on gun control. Obama attended and spoke at an interfaith vigil on December 16 in Newtown, Connecticut“, which I regard to be a BS movement, if I was wrong the ATF would have had a massive increase in budget and an overhaul of what they were allowed to do and record, that NEVER happened. We see all the accusations towards Violent Video Games, and mentions by former Congresswoman Gabrielle Giffords (who enjoyed the privilege of getting shot at some point) on gun control, yet none have done anything to enable the ATF to get serious, and nobody seems to catch on that the largest danger is not the guns, it is who gets to be the second owner of a gun. That failing, as well as the limitations of the ATF is to a much larger degree why the dangers of mass shootings will not go away. We get that there is gun worship in the US and the largest part of that group has not broken the law, has not shown any aggression towards others, they merely dive deep into their passion and it keeps shooting ranges in business. So why not protect these people too and let the ATF hunt the actual problem?

It is not a short term solution, there will never be a short term solution, but the problem now is that there is no solution at all and it is never getting resolved, plenty of evidence on that front, yet when the limitation of visibility is just a few papers all whilst the US has over 1300 daily newspapers, so how come that Google Search does not show the largest numbers of these 1300 papers when we look for “ATF” “Newspaper” “Guns” “2019”?

It is high time people stop shouting ‘gun control‘ and start learning that as long as this is the only shout we hear, the issues continue ad infinitum, the first step is to properly equip the ATF with software, more draconian laws to allow the ATF to do their job and remove the restrictions, as long as that is not done, the situation is not likely to ever become any better.

When we are confronted with raffles where you can win a $9,000 Barrett .50 sniper rifle, we have a much larger problem and even as I am willing to move to the US to win this rifle, I would never object by being in the ATF database. I am not ashamed and I have nothing to hide. Yet, is that true for American elected officials who have been aware for over a year that: “The A.T.F. is also bracing for the departure of nearly a fifth of its roughly 2,500 special agents. Of them, 499 are at least 50 years old, according to the budget proposal, and face mandatory retirement at 57“, 20% who have dedicated themselves to keeping America safe and are unlikely to be replaced 100%. In 2017 “141 agents retired from the A.T.F., Mr. Jackson said, and only 117 were hired. An additional 24 agents left the bureau for other reasons“, the stage where a dedicated group of Americans cannot do their jobs keeping America safe, mainly because the resources available are no longer able to do the most basic functions of the ATF.

As such, can you really blame me for believing that America loves mass shootings, how can they not?

 

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The snipers empathy

Today is a different day, today is not some case where I am a Don Quichote wannabe, I am not fighting a windmill and I am not hunting for Credit Agricole and certain upcoming 2024 events (for those who were able to comprehend the links between three earlier articles), not to mention an unconfirmed rumour that a small group will end up with the better part of €467 million. Today is different, this is a point where I might be wrong from the very beginning, and I am OK with that.

This is about an article in the Guardian last Wednesday (at https://www.theguardian.com/film/2019/aug/07/ads-human-stalking-satire-the-hunt-pulled-us-mass-shootings). I saw the trailer and to be honest, I never made any link to the El Paso and Dayton killings, I also understand that in this turbulent times the studio needs to rethink its approach to a movie that took most of the previous 2019 to make. It was also the moment that I learned that is was based on the 2012 original Jagten with Mads Mikkelsen (Death Stranding, Dr Strange, Rogue One), which is actually a little issue as this was done before with the remake of Nightwatch (Nick Nolte), the makers wanted an English movie without having to rely on subtitles and missed to boat to the larger degree, the issue is not the makers, the director was for both Nattevagten and Nightwatch Ole Bornedal, so I am at a loss how the movie was worse, the actors were good, I felt that the original had a much better atmosphere. So now I do worry for the Hunt, yet in all this the hunt has a strong cast (Betty Gilpin, Hillary Swank, Emma Roberts), and it might work, the idea that hunters overestimate a woman is not without premise giving an edge to the movie, the idea that ‘they’ve been chosen to be hunted in a game devised by a group of rich elite liberals‘ is also strong, the idea that clueless rich people cannot look beyond the veil of a spreadsheet is readily accepted by the audience, yet that is not what this is about.

This is about the event where a filmmaker is now getting his hands tied behind his back because of an event in real life and the polarisation of the people around it. I believe that there is strong character in the cast and crew to look at other ways to adjust creating awareness. Creating awareness is an important part of any movie and spreading creativity has a plus and a consequence. I get it, you do not want to set the open stage of ‘entertainment’ where the people are all upset over events, yet the premise remains.

Does it really?

When we consider the quote “According to the Hollywood Reporter, cable network ESPN dropped an ad for the movie that was to air last weekend while studio Universal reassesses its plans for the film, which is due for release on 27 September in the US. The same publication says “a source” at ESPN said that no spots for the film would appear on the network “in the coming weeks”” and we see the ‘27th September‘ as the start date, why would there be any advertisement on TV before September 1st? There are other venues! for example IMDB as well as YouTube has been seen as a trailer central for movie lovers, there no restraints are needed, those in grief (and we get that) would not be in a state of mind to seek out new trailers, watch movies that are coming, in addition, the Digital world is global and even as the makers need to pussyfoot around their American audience for now, but that restraint is a lot less needed internationally. When we consider that the larger productions are now in a stage where the US is often merely 25%-35% of the total global revenue, focussing on the non-US side would become increasingly more important. There is also an issue with the quote: “The Hollywood Reporter quotes a Universal executive saying that the studio was responding to the politically “fluid situation” amid a wave of protest in the US against gun violence and white supremacism and that it was discussing plans to change direction over the film’s promotion “if people think we’re being exploitative rather than opinionated”” Here we need to realise that the original is 6 years old, in addition, filming was completed months ago, showing the clear stage that this is about a movie and not about exploitation, that next to the fact that when some people are calling the issue a ‘politically fluid situation‘, we need to realise that the politicians are part of the problem here; this was been proven close to half a dozen times over. When we give rise to: “Employees in different departments were questioning the wisdom of making such a movie in these times“, we need to ask additional questions. Was there wisdom in creating ‘the Deer hunter‘, ‘Apocalypse Now‘, or ‘Extremely Wicked, Shockingly Evil and Vile‘? Where do we draw the line? Now we see the Hunt, which is a story, not a reality and somehow people are unable to distinguish real from fiction, we can call that a much larger failing on all of us. And if this was a small (not so) subtle push to propagate the dislike of firearms, does that have a quorum in a work of art (as the maker would call it)?

I will accept that some people do not want to get near this movie for all the personal convictions they might have and that is fine, yet how should we go about fiction because it is uncomfortable? Is art not set to the stage to make it larger? Is pushing a person outside of their comfort zone not an important aspect? If we so object, how come that the protest was not louder when in the movie Final Girl was trained by Wes Bentley to take matters in her own hands? Was it because an Axe gave the coup de grace and not a Benelli M4 Super 90? Seems weird, in the end the person would still be dead. It reminded me of an old conversation, “We are not murderers, we are killers“, all whilst we know that the person we’d be gunning for ends up being equally dead either way we label it.

For me the Hunt will be interesting, the switch away from Mads Mikkelsen and towards a female lead. In addition, Emma Roberts has proven herself to be a bad ass witch (Madison Montgomery), can she repeat it in the Hunt and end up being as bad ass as her daddy was in the roles like Alex Grady, James Munroe, Tomas Leon and several others, to see the ‘bad ass’ stamp pass on to the next generation is just a fun part. Emma Roberts has distinguished herself a few times over, watching Nancy Drew go Madison Montgomery on us is merely icing on the entertainment cake. It also shows that the makers did a good job, which is essential for any movie lover.

Yes, if there is a focal point to the hunt for me, then it is the stage of fun, it always has been that; art and fun need to go hand in hand; it is also the reason why Lars von Trier movies take so much effort for me. I found his ‘the House that Jack built‘ a little meeker that I expected. I remember seeing ‘Dancer in the Dark‘ I was deeply depressed for well over a week, so when I see art, I prefer to feel joy and entertainment. The Hunt is in the end still entertainment, nothing more to it. Is it a hunting story where we get to enjoy the change as the hunter becomes the hunted. It is as stupid as it gets, like jumping into a snake pit and playing with your food, it never ends well. For a true hunter, the idea that someone thinking that he is a hunter and getting eaten by the lion he wanted to kill is just great joy. A true hunter kills for food, not for joy, a true hunter is not there to get the Lion, he wants to get the real deal, the animal that gets him fed, not the pelt (which is merely a bonus at times).

So when I am looking at the story of “a group of globalist elites gathers for the very first time at a remote Manor House to hunt humans for sport” I see the need that this goes Topsy Turvy on the hunters and it remains entertainment. It does not take away the issue that there is a real event in the US and because of that the anti-gun feelings are exploding, I get that, I truly do and I also accept that the film makers are not there to upset feelings, they show the empathy that politicians never show when they exploit events for their own personal limelight. Yet the film makers could take it to better staging (I have not seen the hunt at present and beyond the little captions know, as well as the trailer) I know very little about the movie at present. Yet the stage that we see today also calls for other parts.

Whilst politicians are trying to exploit a movie, the recollection of the New York Times (at https://www.nytimes.com/2018/02/22/us/politics/trump-atf-nra.html) where the NRA is accused of “It has aggressively lobbied against nominated directors and pushed Congress to enact restrictions on how the bureau spends money to curtail its ability to regulate firearms and track gun crimes. One funding provision, for example, forbids the A.T.F. from using electronic databases to trace guns to owners. Instead, the agency relies on a warehouse full of paper records“, if that accusation is proven, then we have a much larger setting where the governing members of the NRA might be guilty of corporate manslaughter. If we accept: “an organisation will be guilty of the offence of corporate manslaughter if the way in which its activities are managed or organised causes a person’s death“, will the absence of electronic records set a stage where it caused a person’s death? Consider the Columbine High School massacre, perhaps the best known shooting (1999), it happened in a time where databases and data analyses has already evolved to a much larger degree, consider that Eric Harris and Dylan Klebold had been in the database system, is there enough evidence that this alone might have triggered clearer actions in time? In addition, if the NY Times is to be believed and the issue of: “For decades, the N.R.A. has used its sway in Washington to preserve the A.T.F. in its limited capacity” could be proven, does that increase the chance of conviction of corporate manslaughter on the NRA and the governing members? It is an important question because the evidence that the failing of the ATF is funding and either all politicians unite to grow the ATF or they should be muzzled and forbidden to make any political statement at any shooting, should that increase the chance of actually solving matters?

Perhaps larger visibility to the hunt becomes essential, when we see ‘entertainment’ and the premise of real danger we might take more notice. The notice of sociopathic millionaires and billionaires hunting people for sport is not realistic, but the dangerous premise where weapons are handed out and remains available completely unchecked is an actual danger. I myself have a fondness for guns (specifically long range rifles), yet I never owned one because in the Netherlands there are no proper rifle ranges, and I lived in the city. In Sweden there were options, but I was in the city and did not see the need to get one and so on. I believe in responsible choices and so far there has not been an option to enjoy my passion for years, so I have to limit myself to other fun events and there are plenty.

I believe that the largest passion of guns in the US comes from partial hunting and from passing on the skills and knowledge from generation to generation; there is plenty of evidence that farmers and families are about safety and about proper handling of weapons, so having these people in a database should not be an issue or a worry, it is when a group caters to a 1% group with other needs, that is when we need to worry and that is seemingly happening now.

When we call the entire senate to attention and demand an answer on the limitations of the ATF, will we get a clear answer? The last permanent director of the ATF was Todd Jones (August 31, 2011 – March 31, 2015), whilst President Obama was in office until 2018, so the failing in the White House is much larger than we see. This is important because if the people are not taking this serious, why should a movie maker show constraint on a movie that is not based on real life?

I wonder how the person with links to Universal responds in case a person like Oliver Stone decides to wake up and does a deep dig into the ATF and the political ramifications it has faced for over 10 years, in an age where terrorism is a larger danger, how can you limit the one organisation that could assist the FBI to the largest extent? I wonder how the NRA will scream and cry like little bitches when a movie like that makes it to the world screen. In the end I do agree with the NRA on one thing, “Guns don’t kill people. People kill people“, and there is also the hidden wisdom, should we stop a database that connects a gun to a person? It is a larger issue and we accept that, yet the solution was simple and has been for over a decade, the fact that the media and the real politicians who fight for a better nation are not there to protect and grow the ATF also are the shown politicians that are optionally part of the problem. That evidence is shown as the 5th director of the ATF was Bradley A. Buckles (December 20, 1999 – January 2004), and Carl Joseph Truscott as the 6th director from 2004 to 2006.
So in a stage of terrorism and mass shootings, there has been a proper ATF director in play for a period of 10 years out of the last 20 years, why is that not daily news? The fact that the ATF started on 1st July 1972, and so far there have only been 7 permanent directors, with decent governance in the years up to 2004, does that not strike you as strange too, especially after all the 9/11 events?

I believe that those opposing and complaining about the Hunt have a much larger problem, but it seems that calling the white House and the ATF, as well as the FBI to attention on this is not what limelight seekers do, they merely want the stage for the message of selling themselves, not presenting the presentation on how to keep Americans safe, is that not a nice consideration to have?

A sniper does not show empathy to instantly kill its target, there is no benefit to prolong your targets life, it merely needs to e killed and one bullet does just that, kill a person, kill a cause or kill an idea. It is a Hollywood stage where the target has to suffer, or be able to plead, or be able to alert others through screaming.

As I see it, apart from the joy that a movie like the Hunt brings (with a soda and pop-corn mind you), it could optionally show just how stupid people are by not demanding a permanent ATF director and a better ATF budget from their elected official every single day. When people do that every day and make sure that their life (read: their re-election) depends on it, we will see an actual improvement to limiting and in the long term stopping mass shootings. Perhaps a movie like the Hunt is good on other levels, it might make people wonder on how the system is kept in place by political exploiters and that too is important to shove into the limelight (the less diplomatic, the better).

There is no short term solution, there never was and anyone telling you that is lying to you, yet none of it is reality until actual decisions are handed out and for now, they are not.

 

 

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The drowning swimmer

We all have the moments when we make an error, an error that requires us to re adjust views. The problem is that some people tend to be overconfident when they make that critical error. Sometimes it comes with ‘Watch this’, all whilst the public watches the person dive to death. At times it is less visible, in Australia 249 people drowned during the 2017-2018 season. The Guardian gave us in the beginning of the year: ‘Drownings in Australia up 51% on last summer after five men die on New Year’s Day‘, all because these people overestimated their abilities regarding knowledge on how the ocean reacts and overestimated their fitness and there we see that nature has no regard for stupidity, it merely takes lives, unyielding and not caring.

Sports

The earlier stage is at present important, mainly because we are about to face it in different ways as well. The Japan Times (at https://www.japantimes.co.jp/opinion/2019/08/06/commentary/japan-commentary/2020-tokyo-olympic-games-cant-rescue-japan) gives us in an opinion piece: ‘2020 Tokyo Olympic Games can’t rescue Japan‘, the writer gives us a view where the impact against the 1964 Tokyo Olympics are set. The writer is correct, the entire commerce engine, the murder truck called Olympic exposure benefit is a much larger issue and Japan cannot rely on the Olympics to give them the economic needs that they have. We accept that there will be an influx for Japan. There will be people who will attend in person that year, because it was always on their bucket list. I would be in that group if I could afford it, but that is not a realistic option for the bulk of all of us, the quality of life has regressed to the lower end of the scale for too long and for many the trip is not an option. In addition with 5G we will be able to see more, enjoy more than ever before and even if that impression is not for all, it will be for the larger group who cannot afford to make the trip. So as the writer (Fumika Mizuno) gives us: “True transformation requires confrontation with the sticky problems holding back Japan’s society, like gender inequality, lack of diversity and rigid notions of ethnic identity. No sports event can grapple with such a task“, we see partial the correctness of it all, yet we also need to consider that this is happening in a stage where digital visibility will be in the midst of an overhaul, so the Tokyo Olympics is happening just when the digital providers are shouting and screaming towards the consumer acceptance of a changed digital footprint. It also intersects with the offered “With plans for AI-powered surveillance robots and real-time 8K broadcasts delivered over 5G networks, the games are set to be a celebration of Japanese prowess in sectors the country is desperate to dominate“, in a stage where AI is nowhere near ready to the degree it needs to be by 2022, two years early whilst the entire 8K matter will be unaffordable to well over 70%, so how will that help matters? So when we see: “Addressing the labor shortage and the aging crisis in a meaningful way requires profound cultural and political shifts. Blind optimism in the power of technology even reduces the urgency of social change“, we see a stage where labour shortage is optionally replaced by technological scripted events where the high tech enablers like news casts, streaming players and awareness seekers are jumping the digital shark to capture what is needed to enable the visibility of the people in the below 70% who are missing out and none of that will be captured by Japanese firms and/or Japanese enablers, it will be up to the FAANG group to maximise that capture taking the bulk away from Japanese economy players. So not only will they miss out on the sporting parts, the stage is then set to a larger community, one that never existed in 1968 giving Japan a much larger concern and that is where the expectation of Tokyo 2020 fall short for Japan to a much larger degree. Optionally the players like Samsung and Huawei (South Korea and China) who truly will enjoy the boost that Japan (NTT Docomo) was hoping for. That part is shown in several sources when we are introduced to: “Japanese mobile operators are preparing for commercial 5G launches between March and June 2020“, Japan is nowhere near ready and that is largely because Japan started almost a year to late in all this and they are nowhere near what Huawei can offer. In that stage there is every chance that players like NTT Docomo will face almost public humiliation when they have to explain congestion and latency on a network that needed proper testing an adjustment no later than November 2019 to make it ready for the larger consumer groups, in this stage Japan could lose revenue four times over, on the loss of preparedness, on the loss of deployment, on the loss of consumer traction and on the loss of network reliability and that is not merely the workforce, it is the loss of not having a 125% workforce readiness at the time that the initial presentations of the 2020 locations and press readiness is offered. There is no way that this will be ready at present and such we see a dampened visibility as well as larger digital losses, digital losses not because it is not there, but because it will be in the hands of non-Japanese corporations. In this there is one benefit, Japan gets to show the US what happens when you enter the field not being prepared for what comes, the US will surely panic at that point (to some degree), all this could have been prevented by driving innovation over iteration and it will be shown to a global community in full view and full exploitation by others.

For centuries we have seen the slogan: “Si vis pacem, para bellum“, If you want peace, prepare for war, a known rule ignored by the technology firms who relied on iteration for too long, now we see that this is impacting a larger group. The entire global economy is set to a war theater (and has been for some time), we see it almost everywhere and now we see that a nation regarded as a front-runner in applied innovation for the longest of time is not ready. All this directly related to ‘Fortuna Eruditis Favet, fortune favours the prepared mind and we are shown that Japan is far from ready, all whilst their own stage was set 3 years ago. They all waited for things to fall in their laps and this was shown a few months ago in the US (thanks to Forbes magazine) with “In recent weeks several major developments affecting the roll out of 5G systems in the United States highlight the promise and the difficulties for near-term deployment of this transformative technology“, as well as “A major issue in the next few years will be the capital costs of installing the needed 5G infrastructure and software upgrades in the U.S. Effective deployment will require hundreds of thousands of new cell sites, new or upgraded connective nodes and central switches, new software and redesigned mobile devices“, the operative part being ‘in the next few years‘ (at https://www.forbes.com/sites/thomasduesterberg/2019/04/30/problems-and-prospects-for-5g-deployment-in-the-united-states) and that is just one player, Japan is seemingly in a less positive place and that is also where Huawei and Google could make additional wins if they merely look outside the box and realise that they are not in a box, but in an terrarium. It makes for all the difference and their time to act is running short. For Japan the issue is larger and more dangerous. Japan has a population of 126 million, with only 10 million in Tokyo, so even if they adjust to get Tokyo covered, they will give 7% and set a stage where 78%-93% gets to miss out on the 5G fun, how would that sell to an economic event that should have been a boost? It is there where we see just how correct Fumika Mizuno is, Japan is facing a larger issue and it is about to cost them more than they realise.

It is at this point where we see the one part that is at present not very likely to happen: “Abe will bask in praise and the people of Japan will revel in politically correct bouts of national pride. But Japanese society will be no less rigid than it was before“, I believe that within the first week of the 2020 Olympics, there will be enough 5G issues for Shinzō Abe, Prime Minister of Japan to take a backseat and make the larger people of NTT Docomo and alike to take the stage and explain the failures to the people of Japan. It is my personal beliefs that at present people like Kazuhiro Yoshizawa (CEO NTT Docomo) are trying to safe or set the stage to make a quick exit by the end of this year to avoid the consequence of having to publicly face not being a prepared mind.

For the US Tokyo 2020 is more likely than not to be a rude awakening of public technological failure. LA (Olympics 2028) will have enough time to adjust to it all and it gives a much larger rise to technological spending for the US, and it is Beijing 2022 that gives the larger rise for the US and at present China is already prepared for that, they have Huawei in their corner, yet how it all plays out is depending on a few elements, so there is momentum in several direction, yet with the underlying lack, Tokyo has a much larger issue to face and at present there is enough indication that they will not be ready in time, they overestimated what they were able to achieve and how fast their stamina could adjust to what needed to be ready, just like all those swimmers that drowned in the Pacific river, which in the end was an ocean to endure, not a river to cross.

 

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Brotherhood of Heineken

As we stepwise push forward towards 5G, we think that it all stays the same, it will not. A few parts will change forever. Google has an enormous advantage, yet they too are now pushing for different changes, changes that they had not seen coming a mere year ago. In this case there is no direct link to my IP, so I am happy to give you all the inns and outs of that part (pun intended).

To start this we need to consider a few sides, all with their own premise. The first is the focal point:

4G: Wherever I am
5G: Whenever I want it

That first premise is a large one, it is not a simple localisation part, it is all about getting access at a moment’s notice, yet what we need access to changes with the push we face. The initial part is the creation and the impact of awareness. As we re-distinguish ‘awareness’ the metrics on awareness will also change and for the first year (at the very least) market research companies on a global stage will be chasing the facts. They have become so reliant on dash boarding, Tableau, Q-view and Q Research Software will all have to re-engineer aspects of their software as they fall short. Even the larger players like SAS and IBM Statistics will require an overhaul in this market space. They have been ‘hiding’ behind the respondent, responses and their metrics for too long, the entire matter when the respondent becomes the passive part in awareness is new to them, and that is all it is, it will be new to them and the constructs that are behind the active and passive interactions will change the metrics, the view and the way we register things.

Google has the advantage, yet the stage for them will take a few turns too. Their initial revenue stream will change. Consider the amount of data we are passing now, that amount also links to the amount of ads we see. Now consider that everything in 5G is 10 times faster, yet 10 times more ads is not an option, so they now face revenue from 10% of the ads compared to what we see now. In addition to that, as we adjust our focus on the amounts we face implies that more advertisement space is optionally lost to the larger players like Google and this too impacts the stats for all involved. Google will adjust and change, in what way, I cannot tell yet, but the opposition is starting to become clear a in this example we see Heineken, a global established brand who now has the option to take the lead in 5G awareness.

Introducing

Ladies and gentleman, I am hereby introducing to you the Brotherhood of Heineken, in this fraternity / maternity, we invite all the lords and ladies of their household to become awareness creators towards their brand. In the Netherlands thousands are linked through a company like Havenstad and similar operations, this stretches through Europe and all over the place going global. These lords and ladies can earn points in the simplest thing, by setting a stage for Heineken to spread the message, we see that the initial power is with the consumer to support their brand. Awareness and clicks are converted to points and that leads to exclusive offers and rewards. Consider the unique stuff that Heineken has given to its professional public now for all to get, to buy and to earn. Bags, coolers, clothing, accessories. For decades we saw the materials created and most of us were envious of anyone who had that part others did not, now we could all earn it and because Heineken (Coca Cola too) have created such an arsenal, these players could take the lead in pushing their own awareness to new levels.

Now it is easy to say that Google is already doing this and that is partially true, but that equation will change under 5G and these really large brands could pay a fortune to Google or take the lead and create their own powerhouse and in this day and age that powerhouse will become more and more an essential need. Anyone not looking and preparing to this will hand over opinion and choice to Google and watch how that goes, yet consider that some sources gave us a quarter ago: “Google will remain the largest digital ad seller in the world in 2019, accounting for 31.1% of worldwide ad spending, or $103.73 billion“, now consider that they need to grow 20% quarter on quarter and that in two years that metric has changed and as such the ads could cost up to 30% more, now do the math on how YOU will survive in that environment.

Samsung, Proctor & Gamble, Coca Cola, Nike, Heineken, Sony, Microsoft will all face that premise and that is how it all changes. As we see that the metrics will have reduced reliability, the market research players will need time to adjust and in that lull a player like Heineken can create its own future and set its digital future in another direction to exceed their required expectations. This step seems short now, but as the stage alters it becomes an essential stage. Google may remain in denial and oppose that this will never happen, but the data and metrics are already suggesting this path and that is where we are now; the option to be first or pay the invoice, what would you do?

I believe that the visibility starts to get a little focal just before 2020 games, and it is in full view before the 2022 Beijing Winter Olympics, and in full swing by the time the 2022 FIFA World Cup in Qatar starts. These two are close together and the people will pay through the nose for that visibility, especially the European parties in all this. I expect a more evolved 5G advertising stage via apps as well, seeing ads to unlock premium view and data is likely to happen, all this is coming to us and our view of advertisement will alter to a larger extent. We will be told that this will never happen, it is not how they work, yet they are deceiving and lying to us. Consider that change in the last 25 years alone, in 1994 advertisement through printed medium and TV was at an all-time high, they all claimed it remained this way, within 5 years that stage was already changing with online ads to some extent and the slowing of printed medium, in addition the international channels would push into national advertisement. A mere 5 years after that (in 2004) it started to take off in earnest and would increase revenue to over 100% in the 4 years that followed. Between 2005 and 2017 that would push from $6 billion to 26 billion, do you really think that their words holds true? To keep that growth and their need for greed the metrics and approach has to change, there is 0% chance that these players will accept a growth of data based impact of a mere 10% of what is was in 4G, there is too much riding on this.

For the largest players there is an alternative and it will not take long for them to set the stage to this and start finding their own solution to keep awareness as high as possible. If you have to pay through the nose to keep awareness or create the environment to reward achieved awareness, what path would you choose?

Let’s not forget players like Heineken did not get to the top by merely offering a really good product, they offered a lot more, a view, an awareness that all embraced; Sony learned that lesson the hard way by losing with a superior product against the inferior competition (Betamax versus VHS). 5G will set a similar yet new battle ground and for the most the media is seemingly steering clear for now.

That is with the nice exception of Marketing Interactive, who gives us (at https://www.marketing-interactive.com/going-beyond-the-big-idea-creative-leads-on-5gs-impact-on-advertising/) “There is no denying that the rollout of 5G will change storytelling and the consumer journey“, it is a true and utterly correct view. They also give us: “creatives need to evolve from old habits and stop hiding behind “the big idea”. “We, as creatives, need to evolve from old habits, stop hiding behind “The Big Idea” and evolve our creative process and creative structures to be based on this new digital reality, to create content based on this new innovative context“, this is the view from Joao Flores, head of creative, dentsu X Singapore and he is right. We also get “For agencies, the opportunity calls for unorthodox alliances to make sure our creativity is the beating heart of this quiet revolution“, which is true, but it ignores the alternative path where the largest players start getting this path in house and in light of the two revelations, we see that during the last decades players like Heineken had been doing just that and that makes them ready to take on the 5G behemoth and push the others into second place or worse. There is a need to have expertise and many do not have it, but in that Heineken has been different for the longest times. It is most likely due to the unique view that people like Freddie Heineken had on their market and consumers. You merely have to realise that they were the first to embrace ‘Geniet, maar drink met mate‘ (enjoy, temper your drinking) it was a slogan that came into play around 1990, as well as ‘Drink verantwoord. Geniet meer‘ (drink responsibly, enjoy it more). All pushes to set a better stage, it is there that we see that a new push could be produced by players like Heineken.

We see so many more paths opening, but in all this the one overwhelming side is not what paths there are, but the stage of metrics that they all rely on, as such having control on the expenses as well as the foundation to create a reliable stage for their metrics will be a first soon enough. Not merely: ‘Who is your population?‘, it is the stage where the passive and active awareness can be differentiated on, that too will push advertisements and the applied visibility through 5G apps and 5G advertising and how the funds are spent, that will be the question that impacts player like Google Ads on the next 24 months, because if they do not do that, their quarter on quarter growth will suddenly take a very different spin, and they are not the only ones affected.

 

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