Tag Archives: Amazon

July 12, 2021 · 16:34

Murdered by politicians

Yes, that is the setting, the danger that a politician is getting you murdered. The evidence? Consider the setting we are given We are given “Google is being sued by 37 US states over policies on its Android app store, Google Play” you might think that this is fair, but is it? The governments (US, UK, EU) they are all helpless to stop players like REvil and bitcoin miners. They say that they are on top of it, but consider asking the millions of Sweden that could not enter the 800 supermarkets close because of what was done. You see a trickle of events and that is good, merely a trickle, yet when the iOS and Android stores open up, it becomes a tidal wave. 37 states catering to the greed driven, they want to avoid paying their dues all whilst tax offices cannot properly adjust theirs, all setting a stage where the pathetic (Epic) can report that they are avoiding their 30%, but in all this the stage becomes that you will be transgressed on your data and your systems and it will not be a trickle, it will become a tidal wave of advertisements on gambling and deceptive conduct, with every game you have it will increase 200%, so with three games you are looking at an expected 8 times the amount of advertisement (Read: harassment and bullying). So when we see “It criticises the commission Google takes on purchases made within Google Play, which can be up to 30%, in line with Apple’s App Store policies and the stores of other rivals such as Amazon and Microsoft XBox” and there is the second party. These stores promise (and so far kept) all kinds of promises, when you are outside their store, it ends, your internet actions will go to the highest bidder, your system will have all kinds of advertisements and the people who screwed up the neat life you had will back away in the shadow, saying it is out of their control. 

That is how I see it, that is what I am speculating will happen. The moment that comes through, I will delete EVERY game I have, I will remove any third party that was offered to me, the price will be too high and find out how high it will be for you when you leave even one application on there. 

And in an interview (source: BBC) with Sundar Pichai we get “I asked about whether the Chinese model of the internet – much more authoritarian, big on surveillance – is in the ascendant, Pichai said the free and open internet “is being attacked”. Importantly, he didn’t refer to China directly but he went on to say: “None of our major products and services are available in China.”With legislators and regulators proving slow, ineffective, and easy to lobby – and a pandemic taking up plenty of bandwidth – right now the democratic West is largely leaving it to people like Sundar Pichai to decide where we should all be heading”, this fits as the interviewer is not giving the larger stage to what happens when the greed driven get involved, it tends to stream towards organised crime, because they are as entrepreneurial as anyone else, when it is about the green they tend to be a lot more innovative than any government has proven to be, and that is a setting you do not want on your mobile store, ANY STORE. So as Amazon, Apple and Google are turning them away, all the others are a lot less likely to do and for the alleged avoidance of 30%, so far I have not seen any third party player willing to do that. And consider the 10 apps you do have, when they give you the additional 1-4 advertisements, do you see any money there? No, I wonder where all that coin will go to, that I merely the beginning, after that it gets ugly in a hurry, yet at that point when we ask the names of the people involved in these 37 states that include New York, Tennessee, Utah, North Carolina, and Washington DC. How reachable will these people remain for answering questions? I am willing to lay a bet there that they will all vanish like snowflakes in a heatwave. What do you think?

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July 12, 2021 · 00:12

New and reinforced

It all started a few hours ago, I decided not to write about the Canadian catholics, because I am too angry, some Bishop Bittman in Nelson asking for patience, we see (source: CBC) “Bittman says those buried in the unmarked graves may also include staff members of the schools”, yes, unmarked graves holding hundreds of unregistered teachers. Their families are all about dumping their carcasses in unmarked graves. Then we see “It’s coming out quite clear now tuberculosis, for example, was rampant around that time, and we know that there was overcrowding in the school”, yes, hundreds of unmarked graves, no notification to officials, as such catholic schools are not just murderous, they are stupid as well? I am in awe of Grand Chief Stewart Phillip, I personally would have scalped the whole lot of them years ago. But this is not about me, and it is not about Canada. As I was venting the rage within me I decided to browse YouTube and I cam across something I had seen before. It is a comparison of space ships from movies, games and TV series. I had seen it before but I looked again and two thoughts (optionally three) became the foundation. The first was seeing the Citadel (Mass Effect series). I was strengthened that my thoughts are still seemingly correct, EA screwed up Mass Effect Andromeda to the largest degree, and I am not sure if they can fix it, moreover the original trilogy is seemingly proving me right. So as the ships and stations pass by two places peak interest, the O4 (Halo), which might have some real life application when you consider the structural advantage that a circle has and the second one is Elysium, the station from the movie with an irradiated Matt Damon. Now consider that we find a station with a 25 mile diameter? Now some shoot them up, but a station with issues, dilemma’s and faults, abandoned for no one knows what reason and you arrive there. A station 1:1 in size and built to size, as such it will only work on a streaming system (for now). Stranded in a segment, trying to make sense of it all and not in some weird fabric way, no a station with systems, with computers with things to fix and as you go through that station you find records, books, recordings and you need to figure out what is what, a game that takes a year to complete, perhaps even longer. Do you have what it takes when it is not about the kill rate? What can be done when you get one robot fixed, then another and more. As you go through the systems, the station and the parts you can access, what more can you find? What more will you be able to do?

A game that I not a game, but it winks at places like the original SimCity, the original programs and we create a place where you work things out and learn. Would you like to learn about the foundations of hydroponics or actually use that knowledge to get a space station running again? And let’s face it, it had never been done before, that is well over half the fun of this and setting your record on your profile will fill you with a massive jolt of ego pleasure, when those around you are behind you, that is where the fun and pride take shape, a drive to be the better scientist, to be the better engineer and the greatest story collector. This is (for now) a streaming solution, to update millions of copies as things needs to improve is not a situation a console and its gamer want to endure, consider Ubisoft and Unity, if 14GB pisses you off, consider what 150GB will do and streaming has the server that keeps it all, the players will notice almost nothing. I wonder who will take a gander into the unknown first, Amazon or Netflix (Google is not developing in-house).

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July 10, 2021 · 23:54

Chook Chook thinking

Yes, I could have said ‘train of thought’ but that would be too obvious, wouldn’t it. The thought came from two articles. The two articles set my mind in motion and they are not related in any way, other then the provider of both articles which is Reuters. The first article (at https://www.reuters.com/article/us-china-regulation-tencent-m-a/chinese-antitrust-regulator-blocks-tencents-5-3-billion-video-games-merger-idUSKCN2EG029) gave me ‘Chinese antitrust regulator blocks Tencent’s $5.3 billion video games merger’, I have nothing really to add, other then the thoughts I had wondering what the antitrust regulators were thinking. I am not saying, or implying that anything wrong was done. The ‘official’ version is “Antitrust laws are statutes developed by governments to protect consumers from predatory business practices and ensure fair competition” that is the official version, unofficial it is that competitors use their version of the excuse “to protect consumers” into a version of “stopping competitors with actual innovative inventions to get the upper hand over their need for revenue (read: greed)”, Google has been the most clear victim but they are definitely not alone. In the article we see that it is about Tencent Holdings Ltd’s and the merger of Huya and DouYu. If the merger goes through we get a setting where their combined market share in the video game live streaming industry would be over 70%. So I am not sure what to think, I do not know whether it is valid or not. It was merely an article that  got my attention. 

The second article is ‘FTC extends probe of Amazon, MGM deal’ (at https://www.reuters.com/article/us-mgm-m-a-amazon/ftc-extends-probe-of-amazon-mgm-deal-source-idUSKCN2EF2EF). There we see “Amazon.com’s deal to buy movie studio MGM for $8.5 billion is headed for an extended probe by the Federal Trade Commission, after a source familiar with the matter said on Friday the agency had issued a second request in its review of the merger”, so there is no connection there, and there will not be one. But the two articles made me think on what else Amazon could do. They do have the inside Track at present and if they push they could do titles that all others are not considering. To see this, we need to go back to 1983 then ‘Dragon’s Lair’ took the breath away from nearly everyone who saw it, it was an arcade machine and a laserdisc. No one had done it before and it took the cake, now on streaming no laserdisc is required, with MGM, Amazon has the option of launching a whole range of interactive movies. James Bond might be the most visible one, but when we consider the size of their IP which also includes the Hobbit, TombRaider and a few others, we can see that interactive movies have an option, and Amazon will own it all. The larger station is not merely interactive movies, but it is a play style that Sony and Microsoft added to their games, they merely forgot to make games like that. They did nothing wrong, they added flavour to their games. Yet Dragon’s Lair showed that a game like that is possible. In 1995 Tia Carrere added to this with The Daedalus Encounter, it started on 3DO but it did get on PC on the early age of VGA and CDROM systems with often no more than 300KB/s. Now with the consoles and streaming systems coming we can do a lot more and now we see that Amazon might be holding on to a lot more and even if the FTC tries to block it, it is merely a temporary setback, Amazon has the inside track and when the others consider this they might wake up and take old ideas into innovative new internet streaming highways. 

As I said, it was merely a train of thought, but so far the others aren’t showing their actions and that is before Netflix steps into the ring, consider what they have and what they would be able to push for, the innovative player takes the cake, that has been proven by Sony and by Microsoft in the past, and with the bar set to $195,000,000,000 in 2022, do you think that the innovators are going to let slip any sliver of a pie that big? What are you thinking?

As stated it is merely a train of thought, but is it that far fetched when you think of what we can now achieve?

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July 8, 2021 · 22:42

The Wheel (reinvented)

I happened to stumble upon 9 to 5 Google, with all kind of non-Google news. The article (at https://9to5google.com/2021/06/25/bandwidth-xbox-game-pass-and-amazon-luna-announce-july-2021-game-additions/)

We see titles like:

Banjo-Kazooie: Nuts & Bolts
Tom Clancy’s Splinter Cell Conviction
Saints Row The Third: Remastered

Some of them are really great, but I am missing something, a new dawn, an actual new dawn, a setting we have never seen before. I am a little bit surprised, none of them have anything really new. I am not talking about new games, new titles, new originals. I am talking about a new stage of gaming, cloud gaming made it possible, so what is stopping them? I even dropped a few ideas in previous articles (go look for them). Cloud gaming allows for a new stage, so why do we see the same stage props that we saw on PS2, PS3, PS4, Xbox, Xbox360, N64, Wii even Nintendo Switch. Cloud gaming allows for a different station a larger setting with optionally a private set social media option, none of them are going there, they all seem to be much more relaxed in reinventing the wheel. None of them show us a station that is actually new. Perhaps it is still to come, but it is day 1 where you show that you are not the sheep or it’s herder, you are new, you are unique. So why do they not see that option? I am pondering it, I actually do not know. But to see some level of herd mentality is a little disappointing. Will it be up to Netflix to teach them that? 

The Amazon Luna has a refreshing amount of new games, yet there is an overwhelming presence of Ubisoft, not that this is bad. There are plenty of titles I never saw before and that is good, but so far cloud gaming shows more of the same, nothing refreshingly new and that is a disappointment. And with Luna starting at $6 a month and Ubisoft+ at $15 a month Amazon will soon need to reconsider what they have (without Ubisoft) and see how they are different from Google, Microsoft and Netflix. Being different is at times scary and it does have its own unique set of challenges. Yet we have seen how exclusive games make a console, Xbox proved it, Xbox360 continued it, Xbox One wasted it. Playstation 1 through 5 have shown that exclusive games make the difference and Nintendo did this as well. Now consider that cloud gaming is more than a console, it offers a few unique settings that others cannot offer, the cloud gives the makers a unique advantage, so why was this not drilled on? Why was that source not tempered into a powerhouse? 

Cocoon (at https://cocoon.com) shows a ‘new’ kind of social media, not unlike what Google Plus offered. It seems that none of them adjusted those two ideas in a stage where the gamer can talk to friends, can optionally open up to talk to fellow gamers of a game. All options were there and it seems no one took that. No one took the idea that games can have a larger impact on more settings and it seems to me that these makers are all about others doing the work and no innovation comes forward. Achievements can be traced back to 1982 (Activision) and we have seen the evolution on systems, yet as far as I can tell no one in cloud gaming land had the idea to evolve that into something more. It was the Xbox360 that had the last evolution, it was Ubisoft that reinvented the badges and none of them took it to the next step, so why would anyone consider cloud gaming when we see: “Cloud gaming enables you to play games on devices you already own, without the need to purchase a gaming console or gaming PC” yet if we already have a gaming solution, why go there unless it offers more and in this I do not mean the same games and more games. Cloud gaming needs more and so fr I see none of this happen, I left the ideas months ago and so far none seem to be clued in on what others seemingly throw at their feet. At best we are most likely to get a ‘we are looking in that direction’, which is like marketing telling Jaguar that they are waiting for more customers, it is innovation that drives a system to customers, when innovation is absent the customer merely looks form a distance and considers ‘I can already do that’. It is innovation that drives the games, the hardware, the technology and from there the customers flock. Yes there is an equal chance that they distance themselves, but the true innovator can see the chances that are out there. So what is keeping them?

Consider that we see Ubisoft+ at $15 a month, yet on consoles Amazon (the dot com version) offers the Division for $10, The Division 2 for $13, for Honor $12, the Crew $15, Black Flag $11, and in this case the subscription only pays if you pay more than one new game every month, so how long until the mediocrity of Ubisoft games (and its glitches) gets to you? Yes, it seems interesting when you consider the latest games, but still, you break even in month two, after that the cost continues and any delay will set you off, that is the setting we all ignore and their marketing hopes we ignore it. And when we take notice of Android Central and with “Ubisoft is dedicated to cloud gaming, specifically Stadia and Amazon Luna, and that was reflected in numerous announcements”, so what happens when they service the consoles, PC’s, Stadia, Luna and xCloud? What happens when patch after patch is required? How happy will you then be? This is not on Ubisoft, this is the cost of doing business and I expected that Stadia and Luna were ready, yet all I read is that there is a ‘more of the same’ approach and games alone will not get you there. Luna has a fair amount of titles that I see nowhere else and as such they have an advantage, but none of them took the environment to the next level and that is a bit of a disappointment, and there were options. There were ideas that I (others too) threw out there for them to pick up and they did none of that. Perhaps it is not the mission statement (which already cost one firm billions), perhaps it was not their technology, which shows us that they were optionally not ready and there was no brainstorm on what else is possible and that is the foundation of ANY game. 1984 gave us (unknown to George Orwell) Elite, Ultima, Archon, Spy hunter, and Lode Runner. Some of these games still have a following today, some of these games reinvented themselves (Elite Dangerous is the most visible one). They all set a new standard, the hardware evolved and now we see the makers of that hardware show us that they can do it using our PC, MAC, Console. But they had the option to give more and they seemingly neglected that.

New hardware that brands ‘itself’, yet they ignore the path of awareness. When we look at awareness, perception, and cognition we see mere words, but any market researcher will look deeper and the makers of cloud gaming seemingly learned nothing, not even from their marketing department. Perception without awareness, cognition without perception and awareness with no lead towards cognition. Three elements that they do not connect but that is the larger mistake, one leads to the other. It is almost a Pokemon setting water beats fire, grass beats water and fire beats grass, yet what do we get when we reverse that? No one looked at that part and in the Pokemon setting it does not really work, yet in consoles we see what lacked (even though there was a hidden hint with Sony) they never pushed through, now cloud gaming has the opportunity to make it all a reality and it seems that they are not doing that. Perhaps Netflix will and make a clean sweep, or perhaps Nintendo will. We cannot tell, but the one that does will have a massive advantage, a place where others seemingly dreaded to go, and now that setting changes the game completely. Yes number one and two will remain the positions for Sony and Nintendo, but the number three (most likely Amazon Luna) is not secure, so the one who innovates the cloud the most will head for position three with the option to gain and optionally overtake position 2. Will that happen? I cannot tell, because Nintendo has been innovative and it has a massive advantage, even before their second version is out. Yet personally I feel that one thing is clear. More of the same will not hack it, not in this economy of people trying to pay their bills, unless there is a massive upside the consoles will remain the largest players in game land. That part is almost certain. There is a clear space for cloud gaming, but not in the ‘more of the same setting’ not for 1-2 years to come. 

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July 7, 2021 · 23:18

Dark side of the Jedi

Yes, I guess that George Lucas really had no idea that this would hold for well over 45 years, but that happens when you become the real innovator. In this we recognise innovators, but the path of one is often dangerous, perilous and it only works when the competition is at your heels. Consider that Star Wars came out when we had The Omen, Taxi Driver, All the presidents men, Rocky, Saturday Night Fever, the Duellists. All excellent movies, all driving the others to do better, that is why it works, so when I see “reversing the Trump-era award to Microsoft Corp and announcing a new contract expected to include its rival Amazon.com and possibly other cloud players” I merely wonder how stupid Trump actually was. To give $10,000,000,000 to Microsoft when they screw up their console position and hand the number two place to Nintendo with the weakest of all consoles, only to likely lose again in the future to the Amazon Luna and possibly even to Netflix? How delusional can you become? Microsoft tried to attack the Apple tablet market and failed miserably again and again, they blew their mobile market and they are trying to create waves for their Azure market, that is the player we want for the U.S. Defense Department? This all whilst we get a day ago “Microsoft has “paused” SQL Server in its Windows Containers project. Microsoft advises anyone interested in running SQL Server in a container to use the Linux root instead”, so basically the two non entries (Google and Amazon) were a better solution off the bat?

So, this Jedi (aka the Joint Enterprise Defense Infrastructure) is off to a rocky start. I had never expected to be any commander in chief so delusional that they would hand the contract to one player, all whilst better solutions (in the worst case merely equal) would be considered without proper vetting? I am not stating to merely give it to Amazon or Google, that is why vetting is an important process, yet in all that, Reuters (at https://www.reuters.com/article/us-microsoft-pentagon-jedi/pentagon-hits-reset-on-trumps-10-billion-cloud-deal-welcoming-new-players-idUSKCN2EC1YY) gives us “The company cited a 2019 book that reported Trump had directed the Defense Department to “screw Amazon” out of the JEDI contract”, is this how Americans see their national defence, as an ego driver? It would be one thing if Microsoft is the better party, but that hasn’t be the case for some time. 

So when I see “the plan would likely involve a direct award for “urgently needed” capabilities and then a “full and open” competition for multiple suppliers by early 2025”, which we get from John Sherman, acting chief information officer for the Defense Department. My issue here is that when I see ‘urgently needed’, I also remember the joke (not a funny one) that the Zumwalt class represents and the billions spend there, then there are a few more projects, all with pressing needs. And whilst we are getting towards it, the entire Kaseya and Solarwinds debacle shows the larger pressing matter. Security matters! And the matter of security can never be properly investigated if it is appointed to one player, one debatable player mind you. I am not stating that security at Google or Amazon is better, but the Exchange issues, which we get from ZDNet in April shows us “Four zero-day vulnerabilities in Microsoft Exchange Server are being actively exploited by state-sponsored threat groups and others to deploy backdoors and malware in widespread attacks”, this doesn’t mean that Google and/or Amazon is better. But the debate is on and Microsoft lost top dog and pole position years ago, they are merely in it to remain mediocre, all for the good of the board of directors. They lost to Apple (tablets), then they lost to Google (with Bing), then they lost to Amazon (web services and SaaS) and now surpassed by TikTok (video against China), that is an impressive fail rate. Consider that Bing has a market share of 2.71%, which against Google with 91.95% is slightly too funny for words. 

But this is not about Microsoft, it is about Jedi (all these funny acronyms). So when we consider the dark side of that forceless solution (by Microsoft) and we need to wonder about “the Defense Department also announced its plans for a new multi-cloud initiative known as the Joint Warfighter Cloud Capability, or JWCC. It must provide capabilities at all three classification levels — Unclassified, Secret and Top Secret — and parity of services across all classification levels; integrated cross-domain solutions; global availability including at the tactical edge; and enhanced cybersecurity controls, according to the Pentagon”, not the intent, but the investigative presumption of ‘enhanced cybersecurity controls’, both Solarwinds and Kaseya showed us that and this field is still widely in development, and sources like business wire are setting the Marke that cloud security will double over the next 4 years, a stage of increased visibility will both increase security and criminal activities, the winner remains unknown at present, even if we acknowledge that REvil has the upper hand, we have no way of knowing what happens tomorrow,  if security comes from innovators there is every chance that Amazon or Google will get there before Microsoft will, even Apple has a better chance of showing innovation than Microsoft in the cloud atmosphere at present. The fact of what happens next will be out soon enough, yet my mind wonders why anyone would be stupid enough to award national defence to anyone without proper vetting.  So when we accept that it was meant as “part of a broader digital modernisation of the Pentagon aimed at making it more technologically agile”, wouldn’t you want to vet to broaden the application of data, the security of the system and the application of security towards data, users and access? There is a reason that SELinux had roots going back to the NSA, this they all wanted to throw away? And the media is merely reporting the news, not questioning that time line? Why is that?

Only the agile and versatile remain superpowers, and the former president was willing to hand over 50% of THAT equation? So consider that what was JEDI (Joint Enterprise Defense Infrastructure) could have become the Darth (Defence Application Reprehensive Technology Hype) defence system. 

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July 5, 2021 · 01:01

A quarter of a century later

There is a side in me that yearns for all the old games, the games that emphasised on fun. Don’t get me wrong I love some of the games that are new Ratchet and Clank, Aragami, Sniper Ghost warrior, AC Origins, God of War and there are several others. Yet there are moments that I am driven towards the old games. Portal (the interactive novel), Millennium 2.2, Mass Effect, Masters of Orion and lately I have been thinking back to the game Ascendancy, a game 25 years old, yet it was an amazing forward thinking game in those days and I wonder why it was never released as a remaster, or even to some degree overhauled for today’s systems. If Cloud gaming is the wave, then these players need all the fun games that they can get and so far it seems awfully quiet. In part this is to be understood, as I stated in the past, until there is a proper 5G in place Cloud gaming is optionally nice to have, but without 5G it will not go anywhere fast, if even at all. Yet to get a library of good games, you need to start now to have a decent calibre of offers when it matters. And it is important to cover the foundations, in this (with no attack on that player) to rely on Ubisoft to cover your bets is massively stupid. No matter how good the coming games are, when the next game is as glitched and as buggy as AC Valhalla, you endanger your hardware. The ages of CBM-64, Atari ST and CBM Amiga have created some of the most amazing gaming journeys, a lot of it is no longer protected IP and using that foundation to create gams will be a great start in having a larger library, moreover, these games have some limitations, and even when upgraded, they might not take that much on the download. The difference between two streamers, one with Ubisoft and one with Ubisoft and half a dozen original and optionally exclusive games will give us that the one with the exclusive games will win, when the hardware is too close together, the one with the large exclusive (providing the are good) wins. We saw this in PlayStation 2 versus Xbox, Playstation 3 versus Xbox360 and PlayStation 4 versus Xbox One and that list goes on, Playstation won every time and only in the Xbox 360 age did Microsoft catch up to a decent degree, only to lose it again in the Xbox One age. In streaming Google Stadia, Amazon Luna and Netflix it will be the games that decide on the winner, giving Google at present a distinct disadvantage over Amazon Luna. Netflix is one boasting its arrival, yet nothing is known, so they are an unknown for now. 

So as we consider Ascendancy, a game I enjoyed for years, the stage has one weakness, the AI in the game was overly bad and that requires an upgrade, but that is the only large part, and even then the game scored 90%+ on several formats, A score Ubisoft had not seen since Tom Clancy’s Splinter Cell Chaos Theory (2005), Which is not entirely fair, Metacritic gave AC Origins a score of 81, I myself thought it was worth somewhere between 88%-93%. And as I replay the game, my score remains. The game has one flaw, or perhaps a wrong choice, but that is all and my view is not important. The fact that there is a massive limit to really good games is why the streamers need to open their search and they need to make sure that they have a decent library of games. Both Nintendo and Sony showed that it was essential one is number one and the other one surpassed the most powerful system in the world with the weakest system around. I believe that the evidence is clearly out there. As such games like Ascendancy can grow a larger base, especially if the game makers take care in what was and what could be. So far I have seen that option (or opportunity) with half a dozen games, a few movies and a TV series (self made), but in all this, the staggering push for ‘new and cheap IP’ by the makers, all whilst one corner away, there is a pile of good IP, all ready to be chiseled up into fabulous remasters and that is before you realise that a lot of these games come from an age before the gamers of today were born. Now, I do not know if there is IP on the following two titles, but the Dreamcast also gave us two titles that were just too much fun and great looking, they can even stand up to todays games on PSX4 and Xbox One.

The titles were Wacky Races and Fur Fighters. By the way, the PSX2 version of Fur Fighters is a joke, but the Dreamcast version was amazing, why it was forgotten we might never know but that stage could reinvent itself with cloud gaming. With 4 players in that arena, the one with the great games, great exclusive games mind you will take the cake and they will win that race, and when you consider that being number one in that race will grab you more players and more visibility from the moment you are that number one, that is how you win a race, wacky or not. So I will look and see what Amazon, Google and Netflix are up to (I am already disregarding Microsoft, as they seemingly have an Azure preference of taste), there is no way to tell how this ends, but in this the Verge gave us a few months ago ‘Google is shutting down its in-house Stadia game development studios’, which is a choice, but it is one that could serve both Amazon and Netflix to a degree that could bank them pole position. Time will tell.

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June 30, 2021 · 01:27

The future doorstop

That is how we sometimes see a book, a doorstop, a missile towards our partners (and sometimes really annoying elderly teens), a weight for the papers we need, when a book is not really what we wanted, it gets a secondary function. So even as some saw this specific book as ‘A beautiful defense of the common man and woman against a technological elite’, I consider a book like ‘The Tyranny of Big Tech’ as one that is not stating the issues. 

Did I read it?
Nope, and I do not have to, the article clearly shows a republican (who looks like he recently stopped being a teenager) who is aiming for money from both the left and the right. When we see “According to Hawley, it’s not our politicians, our lawyers, our Ivy League graduates, or our Hollywood celebrities. It’s Big Tech – those big names like Facebook, Twitter, Amazon, Apple, and Google that have embedded themselves in our lives to an almost irreversible degree”, I see the beginning of a BS string of texts that will most certainly become debatable and utterly rejectable. You see Zuckerberg attended Harvard whilst designing Facebook, Dorsey came up with the idea for Twitter at NYU, Jeff Bezos was already done with Princeton when Amazon became the idea, Apple was the child of Steve Jobs who attended part of Reed and dropped out, Sergey Brin and Larry Page came from Stanford, so what is left of “not our Ivy League graduates”? Oh and I with my 5G IP am from UTS (Sydney), so there! And when we get to “have embedded themselves in our lives to an almost irreversible degree” we get a lot more. Apple (Macintosh) offered what consumers wanted, Google did the same, Facebook did it even more and created a new digital era and they all OFFERED it to consumers, they planned long term and they won, the small minded people lost. The exception is the Amazon guy who doesn’t need to spend on Shampoo, he offered something to rural people all over the world which they never had access too. In the US this is 60,000,000 people and in the EU it is 125,000,000. One firm aimed for a little over 180 million consumers. The people shops forgot and now Amazon is the bad guy? So this is the setting from the start and the man with the teenager look (Josh Hawley) is already off to a bad start. So when we see “the robber barons reshaped the economy into a corporate monopoly to serve their own ends, in which an aristocratic elite govern above the labouring masses”, all whilst the US government stole from the native Americans whatever they could (99.655% roughly) is like the pot calling the kettle black. In this one pushed what they wanted, the other (current big tech) let the people decide on WHAT they desired and the consumers liked the free 1GB email (Google) whilst the internet providers offered 20MB for a fee. What would you do? That same grocery store (still Google) came up with additional ways to service the consumers (cookies anyone?), the offered shopping, information and choice, whilst those dabbling on the internet wee all about grabbing whatever coins they could get. When the consumers were happy players like Amazon created the Amazon Web Services offering a pay as you go approach, a cloud approach to small businesses. First web services in 2002 and cloud services in 2008, it would take IBM and Microsoft years to offer anything near that, the big tech of then were made basically redundant. And with the pay as you go there was a larger SaaS (Software as a Service) setting. The big 5 became big not because “Big Tech is a direct descendent of the Gilded Age robber barons”, but because they offered choice when the others were unwilling to do so. In this Apple stands alone. They were always the elite DTP solution (a lot more expensive than others) and in 1998 they recognised the needs of the consumer and the iMac was born, all whilst the consumer got the amazing phrase “There’s no step 3!”, an affordable solution in an age where PC’s were still running behind the facts. If you were not up to speed you were either lost or you became an Apple user. All this whilst the writer wants to push “descendent of the Gilded Age robber barons”, a stage none of them pushed for, it merely is in the statements of those who were asleep at the wheel between 1996-2006, they lost it all by not pushing the envelope and 5 companies got ahead. The fifth (Netflix) was like Facebook, it offered something never offered before and whilst we had to seek TV provider after TV provider, they offered what we wanted, movies and specifically movies not hindered by advertisements. They went from sales to rental to streaming and as the firm started in 1998, Hulu, Stan, HBO Max and Disney Plus, some well over a decade AFTER Netflix, so the statement from Josh Hawley is not just bogus, it is utter nonsense. So when we see “Washington, D.C. politicians routinely protect the interests of Big Tech over and against the freedom and well-being of the American people” we see the joke that this book seemingly is. These systems were offered to consumers, you can walk away! I kept my Yahoo account for years later, until the information offered was too outdated or too much adjusted for localisation (against my will), so when we see ‘well-being of the American people’ I wonder what data he can actually produce (raw data, not aggregated and weighted data) and in the grand scheme of things, the US has 320 million people, Europe has 750 million and India has 1.3 billion. All enjoying what the five players are offering. In all that, the US is a mere 15% and on the global scale they do not add up to much, and the US is actually part of that failing. In the era of 1990-2010 American firms remained largely absent on the international scale, relying on someone to pick up the ball and none of them did and the American needs were swallowed by the voice of the consumers, no barons, no lawyers and no politicians. The people wanted what Google offered and Youtube now has over 2,000,000,000 viewers (I am one of them), so far none of the offerers were able to meet this and more important by 2005 both IBM and Microsoft were merely relying on Adobe Flash, these two players had nothing to offer. In 15 years they never really woke up and here I get to use Microsoft against itself with “Microsoft Stream is a corporate video-sharing service which was released on June 20, 2017 that will gradually replace the existing Office 365 Video”, so 12 years of inactivity, in comparison, the Chinese (the makers of Won Ton soup) gave us TikTok one year earlier and now has 100,000,000 active users. Players like IBM and Microsoft have been that much asleep at the wheel. As I personally see it, American BigTech is the only player (all 5 of them) that stops the USA from becoming utterly irrelevant, if they were not there China would be superpower number one and they are close of becoming that anyway, any issues with BigTech and every BS article in every newspaper with  some ‘alleged’ and ‘watchdog’ is merely another delay and it will help China to become the greatest tech power, US politicians (EU politicians as well) are helping China meet that goal.

BigTech, the virgin
BigTech is not holy, it is not innocent and it is no virgin (they got screwed by global politicians again and again, so they are definitely not virgins), BigTech are merely the innovators we always needed and the rest is merely a wannabe player, even Microsoft and IBM have fallen that much from grace. Microsoft had the most powerful console in the world and within 2 years they were surpassed by the weakest console of all (Nintendo Switch), IBM has its own stream of non-successes, and they are all crying to their politicians as to the bad bad tech companies. Most of them had no idea what the digital era was until they were surpassed by a lot of other players (some of them Asian). So when we consider the stage, we need to see the whole stage, not some setting of “Ending Big Tech’s sovereignty is about taking back our own, and we can begin to do that in the lives we live together. Big Tech works relentlessly to force individuals into its ecosystem of addiction, exhibitionism, and fear of missing out. It seeks to create its own social universe and draw all of life into its orbit. But the real social world, the life of family and neighbourhood – the authentic communities that sustain authentic togetherness – can act as a counterweight to Big Tech’s ambitions”, in this phrases like ‘force individuals’ is massively wrong, people have choices. I do not have Facebook on my mobile, I have no need for it there, I do not order from Amazon (I am a support your local hooker kind of guy) and I have currently no Netflix or Disney Plus subscription. That is 3 out of 5, I have an Apple because Microsoft dropped the ball 4 times in the last 5 years and IBM is too expensive for what it offers. I chose! We can all choose and that is where we realise that ‘The Tyranny of Big Tech’ is like a Chicago politician, all hot air and not too much on substance (judging from the article (at https://mindmatters.ai/2021/06/a-book-review-the-tyranny-of-big-tech/). He might at some point present a few parts that are relevant, I am certain that he will, but as a former Missouri’s Attorney General he will tread on places where he knows the answers, so as I see “holding Big Tech accountable where others don’t dare tread. In investigations, in legislation”, I merely wonder how much legislation against BigTech made it through? It matters because it is what you can prove that matters, not what you claim. I made no claims, it is all timeline stuff, including the Chinese parts. 

Consider the choices YOU have, and make choices, it is your right. You need not be on Google, you can select Microsoft Bing. You will lose out on a lot but that is the choice you make. For well over 20 years Google offered choices, YOU were the consumer that selected WHERE you wanted to go and you went there. All whilst Microsoft could not be bothered, it seems to me that the Netscape Victory made them lazy and now they are no longer the relevant company, they are merely the Column B (or C) company. And consider being in a place like Antigo Wisconsin. Now try to buy a game, a DVD, a bluray, a 4K movie, a CD and a book. How many of these items will require Amazon? It was the foundation of 4G (Wherever I am) and it will be the stage of 5G (wheneverI want it), so when will 5G be available in Antigo Wisconsin? Consider these points and consider whatever Josh Hawley is trying to imprint on you and consider what you can find out for yourself. BigTech is not evil, BigTech is because the others became lazy, BigTech merely is and governments do not like the self sufficient organisations, the ones that do not make large contributions to them. In the end if you look into the shareholders and stakeholders of some of these players you get a very different picture, one you need to be wary of.

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June 28, 2021 · 03:37

As updates go

I got a few messages on the previous article named ‘Perception is merely the start’, several readers had a hard time comprehending this, and off course it is my fault. Well, OK, I will accept that, yet I also assumed a few people being ahead of me in a few regards, so the fact I had to explain this was a little weird, but OK, fair enough. It seems that those in several industries were in the dark of a few items there, so here goes.

Perception
The perception circles are a stage where we go from what we perceive to what is unknown, in middle is what we are aware off. Some put that in a different order, yet perception is the larger circle. We perceive and within what we perceive (complete awareness), there is hat we are merely aware off (partial awareness) and the inner circle is what we do not know. People expect it is the other way round, but this is from niche to speciality. For example, we perceive a firearm, we are partially aware of the calibre, we are partially aware of ammunition, spare parts and cleaning kits of a firearm, yet the parts and specific spare parts of  firearm is unknown to us. The same is applicable to games. We are aware of a type of game, we are partially aware of objects, scripting, optionally programming, yet we are in the dark of programming itself. And this repeats itself when we look at the larger approach of cloud gaming and optional other tools of gaming (like Google Glasses). We see the elements, but we do not see how they interact, not precisely. 

Assessment
Then at some point I mention “In a simple form it is about Awareness, Perception, Recognition, Identification, Assessment and Proper response.” In the second graph, we see how identification and assessment goes, now we see that it does not go from the outside inwards, it goes from the unknown to the perceived. This might seem weird, but the brain goes the other direction, we auto label what we know until we are left with the unknown, but the assessment setting goes the other way, the brain merely discards all the steps according to what is known, that is the first issues we see in AI, I left it to linguistic sides, but the AI has a larger problem to identify, because it never learned to learn. Our brains got that from creation (and childhood), we learned to learn and that is our benefit, yet AI (what sales people call AI) relies on deeper learning and AI, when it crosses the unknown it is lost (until the programmer adds options as wide as possible), there is the larger setting where games fail. So we need to set a larger data pool and when we add additional signals we get a level of immersion, it is a data overload and the brain now takes over, it will use what it comprehends and relates to, we enter the game on a deeper level and it seemingly overtakes our sense of reality, because we are vested in THAT game, as the brain has less time for what is around it, we seemingly forget about it until we are yanked out of the game. An example is to see ourselves as a horse in traffic, we are aware of traffic as we have a wide perception, but now )as a horse) we are given blinkers. Their function is to limit vision “a piece of horse tack that prevent the horse seeing to the rear and, in some cases, to the side”, we can get that same effect with other means (like the Google Glasses), as the brain gets more info, it drops what is not relevant, as such the real world falls away. Now, it is important to realise that my model is imprecise (or incomplete). In the assessment stage there are levels of verification that we do automatically. Consider that you are walking and you see a sign stating a time (3:30), yet when you are closing in, you suddenly realise that it was 3:38, the brain verified what it saw again and again until there was clarity, we forget about these automated processes and that is where AI also fails, when it has the data, it is assumed to be correct and on point of what we require, yet when we grapple back the ‘Yo mama’ expression, the AI cannot tell when it is about your mother, a formal declaration of defeat, or a joke. It never comprehended what was real, the programmer never taught the AI and there are waves of missing data pointers. The part we are often given is linked to deeper learning and there we see a lot of good (really a lot). In this Saga Brigs wrote “You can’t search for something you’ve already found, can you? In the case of deeper learning, it appears we’ve been doing just that: aiming in the dark at a concept that’s right under our noses” and that is the problem, an actual AI has the wisdom as a situation approaches, our brain does that, it has that ability, the computer does not. As such it leaves a lot blank (optionally a lot to be desired), yet our brains pick up on a lot of that, hence my anger at Ubisoft and their embrace of mediocrity. Yet as I see it, if we give the brain MORE to deal with, like an HUD in Google Glasses, or something similar, that game changes, the blanks (as our brains see it) fall away, we get a lot more and the brain is now fully engaged, the effect, or immediate effect becomes that the game is seemingly a lot more immersive. So what we perceive increases by factor N, as such the game becomes (seemingly) a lot more rewarding to the player. 

Validation
This now gets us to a model you will have seen in all kinds of versions before, it is validation and verification. Yet in this setting we see Verification (A), where we control what we see and we either confirm what we see or we let the brain think it is doing so (through a second display like the Google Glasses), as it does this it involves a larger stage to immersion, yet this alone will not do this, the other side it gives us Validation (B), it is a bird? (Superman), is it an enemy? (AC Origin), and that list goes on. On the other side it is where we are, where we go and the consideration that we are on the right track, in the middle is the neat stuff. It is the system, the deeper learning, or perhaps a better stage is the data we are given, yet there is an upside and a downside. The upside that if there is data, it will always be correct. Yet our brains have always been in a stage of checks and balances and if the test and the data is always 100% correct, the brain becomes less and less convinced and the model fails in a game. Checks and balances are missing too often and that is where it goes wrong, so if we give the brain more to do it takes longer for it to catch on, the immersion os more and more complete. And these three models are always active and always relating to one another in some form, so as the brain is given the specific item of some table, it shuts down in disbelieve, nature is never perfect and that is where the game goes wrong, the brain was no longer convinced. That is the setting where cloud gaming could become the next thing. We had the provide stage, we knew nothing (Atari 2600), we moved towards seek where we learned what was out there (Atari ST), we entered connect to what we were playing (Playstation 2+3) and now we enter the imprint stage where the game imprints its brand on our needs and desires (Playstation 4+5, Cloud) and this is where the cloud becomes (optionally) more. 

All this was part of yesterday and the developers and IP people should have been on this page long before I put it out here today, so that is where we are now and that is where gaming can go in 2022-2023, will it? It depends on the stage of immersion they are banking on, I reckon that consoles will take longer because of the model of software, but cloud gaming (like Amazon and possibly Netflix) can go further, it will be about a lot more than merely the graphics and the story, I wonder if they are ready for that.

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June 24, 2021 · 12:26

Clouds with a change for gaming

Yup, I started it yesterday, and part 2 is today as I had a few ideas on the subject. These ideas can be used as public domain by Amazon (Luna), but Microsoft will have to pay big time (if they can hand over $7,500,000,000 to Bethesda, they can pay me at least 1%).

Changes (by David Bowie)
The first thing I will do is to introduce Milestones, it is for the most part merely a name change to ‘Achievements’, yet over time it will be a little more. The second is to add a second tier to this, I will add ‘Discovery’ to this, yet all you Susie Dent boffins can clearly see it is a Synonym, yet the function of Discovery is different. As you discover something in one game, it gives you a token that can be spent as YOU see fit. For example if you find a ‘golden chess piece’ in a game like Clue, or a ‘Golden Revolver’ they will become Discoveries that wield the token of a revolver, or a Chess set. In a game like Battle Chess (in normal or battle mode), the Chess token will unlock a Greek Chess set, The golden revolver could unlock a weapon in another game and so on. This is one of the nice parts of the Cloud, we can add a lot more over time and give the people a reason. David Bowie sang:

I watch the ripples change their size
But never leave the stream
Of warm impermanence
So the days float through my eyes

I think it is time to take a page from that, we see gaming chances in perspective, but never remove you from where you are. I am setting a stage where that is possible, where games have a longer lasting appeal and I am offering the stage where the player tries something else as well. Most gaming options outside of the console and singular streams do not offer you this, merely an optional DLC and an optional skin, I want the token to take on new life and a much larger stage. This is about gaming and this is about making gamers happy. The nice part is that there is no guarantee that the token is there at game 1, I thought it through, yes there are some internet driven completionists, yet it is time for them to smell the reality of gaming.

We have largely ignored the masters of yesterday because they were 8 bit, yet some of them with today’s graphics and better intelligent response mappings could become the heroes of tomorrow and the nice part is that the groundwork is already done. Consider Millennium 2.2 with an upgraded map of this solar system, with additional information, more options and a larger stage, can we truly think it will not matter? I wrote about Murder on the Zinderneuf, Seven cities of gold and a few more in the past, close to a dozen games ready to be ‘captured’ (if the IP was abandoned), and the early bird that hesitates grows its own worms, so let’s get cracking. 

Microsoft throws money at everything, wouldn’t it be nice for players like Amazon (optionally Netflix too) to show them how silly that idea was? You see, I love Bethesda products, I really do, yet I also believe that gamers like the next fresh (and original) game. Consider that the top 100 of all time (by Metacritic) has a top 10 with 3 games older than 20 years and an additional 4 games that are between 10 and 19 years old, giving us that the 70% of the top 10 is 10 years or older, these numbers are in front of everyone and as far as I can tell, none of them are Electronic Arts or Ubisoft and 30% of the top 10 is Nintendo. So I have a clear case here, so why are the different board of directors pushing for some game every year, cool graphics will do the trick or perhaps having the most powerful console is the solution. As I see it, without a really good game they will not continue and that evidence is all over the place. 

So where to go after this? Well that is up to I reckon the Indie developers, they will need to choose an optional winner and in that platform create their original or remastered and revamped game. Consider that Elite was released in 1985, now the revamp called Elite Dangerous has 500,000 active monthly players. Ubisoft has plenty of successful games not being that busy, as such we can see that the old games still have appeal. OK the difference between Elite and Elite dangerous is larger than the Grand Canyon, but the foundation remained the same and that is the pull we need to consider that close to a dozen games released in the last decade could have a great revamped and remastered life on streaming even if they were not that successful in an earlier life. The difference is to truly look into a game and see what is possible. Like a sculptor to take that block of marble and chip away what is not needed and reveal the Torlonia statue and yes, it is not merely about chipping away, in some cases it is about polishing, upgrading and adding which we cannot do in a statue, but the statue could be given a shield, a sword (or trident). All options and streaming will give us a larger and adjustable stage as well. A stage where your game will be in the streaming stores for close to a decade. There are clearly options for streaming and it will not hinder consoles, the console gamers will most likely choose an additional streaming solution on the side.

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June 23, 2021 · 21:46

Thought for imagination

Consider the next setting, I am in the Harrods foodcourt, I feel the meat-pie as my right hand caresses the side pf the pie, I see two small basins of ketchup, I grab the knife in my left hand as I slowly use the sharp knife to cut a part of the left side of the pie. I cut through the pastry and the what I think is minced meat. It looks a little dry, but the overwhelming scent of fresh and warm meat enters my nostrils. I add a small bit of ketchup to the pie. The slice is cut in half and I slowly eat the part on my fork. My senses overwhelm with the spices in the meat, the pastry and it does not taste dry, it is an amazing experience and this is merely the first bite.

All what you saw before is true, all came from my imagination. You see I have had meat pie in the past and I envision what might be the perfect meat pie. I have been to harrods twice, but I never set foot in the food courts. Not for any particulate reason, I just never got around to it. I hope to do so in the future, but that will be part of the future that I see, or it might never happen. This is life. So what was this about?

The train of thoughts started a little while ago and that train entered the station again when I stumbled upon same article today ‘Netflix reportedly plans push into video games market’ by the Guardian (at https://www.theguardian.com/media/2021/jun/02/netflix-reportedly-plans-push-video-games-market). The thing that got to me was “Streaming company said to have approached game industry executives with project at early stage”, one could argue that they kill their own project by approaching Ubisoft, Ubisoft has another setting of needs and their product is what I personally would call ‘faulty at best’. Yet it is not all bad news “Netflix has been approaching senior game industry executives about joining it to lead the creation of a subscription games service, according to reports from the tech news site the Information and Reuters”, is the right sentiment, but as I see it, the safest route is to take the route Apple is seemingly taking. Games absent of in app purchases and absent of advertisements. These two elements will spell a much larger stage of doom on the industry than you know. Places like Android and iOS are now filled with phrases like “These ads are driving me insane, every level again”, and it will not be long until people have had enough. Then there is the stage of deceptive conduct in advertisements, a decently new approach to getting people to install your software. But these two elements will have a disastrous impact on gaming soon enough, and it will hit Apple as much as it will hit Google. Then there is the competition, Amazon did a lot better than I expected it would. I (personally minded) thought that it would be an easy win for Google, a tech maker if ever these was one. And it is ahead of Amazon, but I never expected Amazon to be this close to Google in the first place, as such the Amazon Luna remains in the race and there is an element that might not make Google the winner in the end. Google’s approach to exclusive games is not that impressive (as far as I can tell, they have none), Amazon Luna has acquired the knowledge it needs to make that difference. And the article repeats my thoughts towards gaming, with “However, the new offering is at a very early stage, with executives focusing on Apple Arcade as the potential competition. Users of that service, exclusive to Apple’s iPhones, iPads, Macs and AppleTV, pay a flat monthly fee of £4.99 for access to a library of downloadable games, spanning genres and target audiences. Apple sets strict rules on developers, banning them from monetising their games through in-app purchases or advertising, in order to try to keep Arcade a premium service” is the right move, but they made one mistake, a big one, there is no mention of the Amazon Luna and the Luna is in a primed spot to become the number three system behind Sony and Nintendo (yes, I have written off Microsoft to remain a competitor), so even as Netflix has the advantage of a subscription group that makes the head spin of all streaming gaming solutions, good games is where it is at, innovators and makers of original creators that is the winning combo and Netflix (might or might not) move into a field where it is not certain it will become the third position player, or what they classify in the Tour de France, the polka dot player. On the plus side (from my point of view) it will soon thereafter reduce Microsoft to the 6th position, behind Sony, Nintendo, Amazon, Netflix and Google. So as I see it, their investment $7,500,000,000 investment in Bethesda goes tits up and Bethesda is not to blame, the board of directors at Microsoft is. 

I remain a Sony person, hence my Playstation remains on its pedestal, I would say right next of the shrine of Panigale, a Ducati shrine where the executives of Ferrari, Lamborghini and Maserati come to pray for inspiration, OK, there is no Panigale there, because I could never afford one and I am not a racer, but engineering perfection can be recognised by plenty of people, so there! Yet the stage is given, inspiration comes from excellence in creativity and that is what a good gaming provider offers. I wonder if Netflix is considering what they need to do to get there. Microsoft merely bought the IP out there hoping it would thrust them there, but they had too much against them, like the most powerful console in the world that has nothing to offer (at present). They might in the future, but with all the bad decisions haunting them, all whilst Amazon is already on the run towards an upcoming third position, they might not be in time to make a real difference anymore. All this whilst they are trying to bash xCloud streaming everywhere. They become their own worst enemy and when it happens, the people will not trust Microsoft, I see elements of that everywhere and they, what I personal regard as a push towards whatever influencer they can muster is more than a bad call. 

Microsoft (as I personally see it) forgot that good games come from the mix of imagination and creation, they used to know that, yet it seems that they forgot, I have no idea why, the wrong board member, the sentiment of revenue over substance, it could be a boatload of things, but there you have it. And Netflix? 

Well the article gives us the important stage “One key decision that has not yet been finalised is whether a game subscription service would also require Netflix to develop games itself. Apple Arcade is filled entirely by third-party developers, but other gaming subscriptions rely on first-party exclusives to drive signups.” They are hitting the nail on the head, it is the exclusives, Microsoft forgot, Google never embraced and that is the stage why Amazon Luna is in a good place, Netflix could be too. One of these two needs to get these 2-3 exclusives that no one thought about that they are locked into third position and in an industry that is about to have a relevance of 90.7 billion, with a stage that has an annual increase of 24%, it matters, the difference between third and fourth position implies the stage representing several billions, when you consider that good AAA games cost (according to some) $500,000,000 to make, but that result in a God of War with a 97% rating, it is the price of an original masterpiece and it sold over 10,000,000 copies, implying that the game close to a billion. In streaming land, that setting will be a nail driver, 2-3 games like that and people will jump on that bandwagon a lot faster than you think. So as Microsoft gave us (via sources) that they will build native games for the cloud, why would anyone buy one of those overly stated powerful Xbox’s? And in that stage, would you trust a provider who dropped the ball three times in a row to provide you with original games, all whilst they bought the talents and are trying to grow through that premise? So far Netflix might make it, but as far as I can tell, Amazon Luna is most likely primed to get there at present.

And that too will set the indie developers off into a direction, where they end up I cannot tell (it will be their choice), but there are a few indicators that it will not be in a direction Microsoft will like. As I see it, outsourcing gets you a labour force, hiring creation and imagination grants you a universe of opportunity. I will let you work out the rest.

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