Tag Archives: Amazon

June 28, 2021 · 03:37

As updates go

I got a few messages on the previous article named ‘Perception is merely the start’, several readers had a hard time comprehending this, and off course it is my fault. Well, OK, I will accept that, yet I also assumed a few people being ahead of me in a few regards, so the fact I had to explain this was a little weird, but OK, fair enough. It seems that those in several industries were in the dark of a few items there, so here goes.

Perception
The perception circles are a stage where we go from what we perceive to what is unknown, in middle is what we are aware off. Some put that in a different order, yet perception is the larger circle. We perceive and within what we perceive (complete awareness), there is hat we are merely aware off (partial awareness) and the inner circle is what we do not know. People expect it is the other way round, but this is from niche to speciality. For example, we perceive a firearm, we are partially aware of the calibre, we are partially aware of ammunition, spare parts and cleaning kits of a firearm, yet the parts and specific spare parts of  firearm is unknown to us. The same is applicable to games. We are aware of a type of game, we are partially aware of objects, scripting, optionally programming, yet we are in the dark of programming itself. And this repeats itself when we look at the larger approach of cloud gaming and optional other tools of gaming (like Google Glasses). We see the elements, but we do not see how they interact, not precisely. 

Assessment
Then at some point I mention “In a simple form it is about Awareness, Perception, Recognition, Identification, Assessment and Proper response.” In the second graph, we see how identification and assessment goes, now we see that it does not go from the outside inwards, it goes from the unknown to the perceived. This might seem weird, but the brain goes the other direction, we auto label what we know until we are left with the unknown, but the assessment setting goes the other way, the brain merely discards all the steps according to what is known, that is the first issues we see in AI, I left it to linguistic sides, but the AI has a larger problem to identify, because it never learned to learn. Our brains got that from creation (and childhood), we learned to learn and that is our benefit, yet AI (what sales people call AI) relies on deeper learning and AI, when it crosses the unknown it is lost (until the programmer adds options as wide as possible), there is the larger setting where games fail. So we need to set a larger data pool and when we add additional signals we get a level of immersion, it is a data overload and the brain now takes over, it will use what it comprehends and relates to, we enter the game on a deeper level and it seemingly overtakes our sense of reality, because we are vested in THAT game, as the brain has less time for what is around it, we seemingly forget about it until we are yanked out of the game. An example is to see ourselves as a horse in traffic, we are aware of traffic as we have a wide perception, but now )as a horse) we are given blinkers. Their function is to limit vision “a piece of horse tack that prevent the horse seeing to the rear and, in some cases, to the side”, we can get that same effect with other means (like the Google Glasses), as the brain gets more info, it drops what is not relevant, as such the real world falls away. Now, it is important to realise that my model is imprecise (or incomplete). In the assessment stage there are levels of verification that we do automatically. Consider that you are walking and you see a sign stating a time (3:30), yet when you are closing in, you suddenly realise that it was 3:38, the brain verified what it saw again and again until there was clarity, we forget about these automated processes and that is where AI also fails, when it has the data, it is assumed to be correct and on point of what we require, yet when we grapple back the ‘Yo mama’ expression, the AI cannot tell when it is about your mother, a formal declaration of defeat, or a joke. It never comprehended what was real, the programmer never taught the AI and there are waves of missing data pointers. The part we are often given is linked to deeper learning and there we see a lot of good (really a lot). In this Saga Brigs wrote “You can’t search for something you’ve already found, can you? In the case of deeper learning, it appears we’ve been doing just that: aiming in the dark at a concept that’s right under our noses” and that is the problem, an actual AI has the wisdom as a situation approaches, our brain does that, it has that ability, the computer does not. As such it leaves a lot blank (optionally a lot to be desired), yet our brains pick up on a lot of that, hence my anger at Ubisoft and their embrace of mediocrity. Yet as I see it, if we give the brain MORE to deal with, like an HUD in Google Glasses, or something similar, that game changes, the blanks (as our brains see it) fall away, we get a lot more and the brain is now fully engaged, the effect, or immediate effect becomes that the game is seemingly a lot more immersive. So what we perceive increases by factor N, as such the game becomes (seemingly) a lot more rewarding to the player. 

Validation
This now gets us to a model you will have seen in all kinds of versions before, it is validation and verification. Yet in this setting we see Verification (A), where we control what we see and we either confirm what we see or we let the brain think it is doing so (through a second display like the Google Glasses), as it does this it involves a larger stage to immersion, yet this alone will not do this, the other side it gives us Validation (B), it is a bird? (Superman), is it an enemy? (AC Origin), and that list goes on. On the other side it is where we are, where we go and the consideration that we are on the right track, in the middle is the neat stuff. It is the system, the deeper learning, or perhaps a better stage is the data we are given, yet there is an upside and a downside. The upside that if there is data, it will always be correct. Yet our brains have always been in a stage of checks and balances and if the test and the data is always 100% correct, the brain becomes less and less convinced and the model fails in a game. Checks and balances are missing too often and that is where it goes wrong, so if we give the brain more to do it takes longer for it to catch on, the immersion os more and more complete. And these three models are always active and always relating to one another in some form, so as the brain is given the specific item of some table, it shuts down in disbelieve, nature is never perfect and that is where the game goes wrong, the brain was no longer convinced. That is the setting where cloud gaming could become the next thing. We had the provide stage, we knew nothing (Atari 2600), we moved towards seek where we learned what was out there (Atari ST), we entered connect to what we were playing (Playstation 2+3) and now we enter the imprint stage where the game imprints its brand on our needs and desires (Playstation 4+5, Cloud) and this is where the cloud becomes (optionally) more. 

All this was part of yesterday and the developers and IP people should have been on this page long before I put it out here today, so that is where we are now and that is where gaming can go in 2022-2023, will it? It depends on the stage of immersion they are banking on, I reckon that consoles will take longer because of the model of software, but cloud gaming (like Amazon and possibly Netflix) can go further, it will be about a lot more than merely the graphics and the story, I wonder if they are ready for that.

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June 24, 2021 · 12:26

Clouds with a change for gaming

Yup, I started it yesterday, and part 2 is today as I had a few ideas on the subject. These ideas can be used as public domain by Amazon (Luna), but Microsoft will have to pay big time (if they can hand over $7,500,000,000 to Bethesda, they can pay me at least 1%).

Changes (by David Bowie)
The first thing I will do is to introduce Milestones, it is for the most part merely a name change to ‘Achievements’, yet over time it will be a little more. The second is to add a second tier to this, I will add ‘Discovery’ to this, yet all you Susie Dent boffins can clearly see it is a Synonym, yet the function of Discovery is different. As you discover something in one game, it gives you a token that can be spent as YOU see fit. For example if you find a ‘golden chess piece’ in a game like Clue, or a ‘Golden Revolver’ they will become Discoveries that wield the token of a revolver, or a Chess set. In a game like Battle Chess (in normal or battle mode), the Chess token will unlock a Greek Chess set, The golden revolver could unlock a weapon in another game and so on. This is one of the nice parts of the Cloud, we can add a lot more over time and give the people a reason. David Bowie sang:

I watch the ripples change their size
But never leave the stream
Of warm impermanence
So the days float through my eyes

I think it is time to take a page from that, we see gaming chances in perspective, but never remove you from where you are. I am setting a stage where that is possible, where games have a longer lasting appeal and I am offering the stage where the player tries something else as well. Most gaming options outside of the console and singular streams do not offer you this, merely an optional DLC and an optional skin, I want the token to take on new life and a much larger stage. This is about gaming and this is about making gamers happy. The nice part is that there is no guarantee that the token is there at game 1, I thought it through, yes there are some internet driven completionists, yet it is time for them to smell the reality of gaming.

We have largely ignored the masters of yesterday because they were 8 bit, yet some of them with today’s graphics and better intelligent response mappings could become the heroes of tomorrow and the nice part is that the groundwork is already done. Consider Millennium 2.2 with an upgraded map of this solar system, with additional information, more options and a larger stage, can we truly think it will not matter? I wrote about Murder on the Zinderneuf, Seven cities of gold and a few more in the past, close to a dozen games ready to be ‘captured’ (if the IP was abandoned), and the early bird that hesitates grows its own worms, so let’s get cracking. 

Microsoft throws money at everything, wouldn’t it be nice for players like Amazon (optionally Netflix too) to show them how silly that idea was? You see, I love Bethesda products, I really do, yet I also believe that gamers like the next fresh (and original) game. Consider that the top 100 of all time (by Metacritic) has a top 10 with 3 games older than 20 years and an additional 4 games that are between 10 and 19 years old, giving us that the 70% of the top 10 is 10 years or older, these numbers are in front of everyone and as far as I can tell, none of them are Electronic Arts or Ubisoft and 30% of the top 10 is Nintendo. So I have a clear case here, so why are the different board of directors pushing for some game every year, cool graphics will do the trick or perhaps having the most powerful console is the solution. As I see it, without a really good game they will not continue and that evidence is all over the place. 

So where to go after this? Well that is up to I reckon the Indie developers, they will need to choose an optional winner and in that platform create their original or remastered and revamped game. Consider that Elite was released in 1985, now the revamp called Elite Dangerous has 500,000 active monthly players. Ubisoft has plenty of successful games not being that busy, as such we can see that the old games still have appeal. OK the difference between Elite and Elite dangerous is larger than the Grand Canyon, but the foundation remained the same and that is the pull we need to consider that close to a dozen games released in the last decade could have a great revamped and remastered life on streaming even if they were not that successful in an earlier life. The difference is to truly look into a game and see what is possible. Like a sculptor to take that block of marble and chip away what is not needed and reveal the Torlonia statue and yes, it is not merely about chipping away, in some cases it is about polishing, upgrading and adding which we cannot do in a statue, but the statue could be given a shield, a sword (or trident). All options and streaming will give us a larger and adjustable stage as well. A stage where your game will be in the streaming stores for close to a decade. There are clearly options for streaming and it will not hinder consoles, the console gamers will most likely choose an additional streaming solution on the side.

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June 23, 2021 · 21:46

Thought for imagination

Consider the next setting, I am in the Harrods foodcourt, I feel the meat-pie as my right hand caresses the side pf the pie, I see two small basins of ketchup, I grab the knife in my left hand as I slowly use the sharp knife to cut a part of the left side of the pie. I cut through the pastry and the what I think is minced meat. It looks a little dry, but the overwhelming scent of fresh and warm meat enters my nostrils. I add a small bit of ketchup to the pie. The slice is cut in half and I slowly eat the part on my fork. My senses overwhelm with the spices in the meat, the pastry and it does not taste dry, it is an amazing experience and this is merely the first bite.

All what you saw before is true, all came from my imagination. You see I have had meat pie in the past and I envision what might be the perfect meat pie. I have been to harrods twice, but I never set foot in the food courts. Not for any particulate reason, I just never got around to it. I hope to do so in the future, but that will be part of the future that I see, or it might never happen. This is life. So what was this about?

The train of thoughts started a little while ago and that train entered the station again when I stumbled upon same article today ‘Netflix reportedly plans push into video games market’ by the Guardian (at https://www.theguardian.com/media/2021/jun/02/netflix-reportedly-plans-push-video-games-market). The thing that got to me was “Streaming company said to have approached game industry executives with project at early stage”, one could argue that they kill their own project by approaching Ubisoft, Ubisoft has another setting of needs and their product is what I personally would call ‘faulty at best’. Yet it is not all bad news “Netflix has been approaching senior game industry executives about joining it to lead the creation of a subscription games service, according to reports from the tech news site the Information and Reuters”, is the right sentiment, but as I see it, the safest route is to take the route Apple is seemingly taking. Games absent of in app purchases and absent of advertisements. These two elements will spell a much larger stage of doom on the industry than you know. Places like Android and iOS are now filled with phrases like “These ads are driving me insane, every level again”, and it will not be long until people have had enough. Then there is the stage of deceptive conduct in advertisements, a decently new approach to getting people to install your software. But these two elements will have a disastrous impact on gaming soon enough, and it will hit Apple as much as it will hit Google. Then there is the competition, Amazon did a lot better than I expected it would. I (personally minded) thought that it would be an easy win for Google, a tech maker if ever these was one. And it is ahead of Amazon, but I never expected Amazon to be this close to Google in the first place, as such the Amazon Luna remains in the race and there is an element that might not make Google the winner in the end. Google’s approach to exclusive games is not that impressive (as far as I can tell, they have none), Amazon Luna has acquired the knowledge it needs to make that difference. And the article repeats my thoughts towards gaming, with “However, the new offering is at a very early stage, with executives focusing on Apple Arcade as the potential competition. Users of that service, exclusive to Apple’s iPhones, iPads, Macs and AppleTV, pay a flat monthly fee of £4.99 for access to a library of downloadable games, spanning genres and target audiences. Apple sets strict rules on developers, banning them from monetising their games through in-app purchases or advertising, in order to try to keep Arcade a premium service” is the right move, but they made one mistake, a big one, there is no mention of the Amazon Luna and the Luna is in a primed spot to become the number three system behind Sony and Nintendo (yes, I have written off Microsoft to remain a competitor), so even as Netflix has the advantage of a subscription group that makes the head spin of all streaming gaming solutions, good games is where it is at, innovators and makers of original creators that is the winning combo and Netflix (might or might not) move into a field where it is not certain it will become the third position player, or what they classify in the Tour de France, the polka dot player. On the plus side (from my point of view) it will soon thereafter reduce Microsoft to the 6th position, behind Sony, Nintendo, Amazon, Netflix and Google. So as I see it, their investment $7,500,000,000 investment in Bethesda goes tits up and Bethesda is not to blame, the board of directors at Microsoft is. 

I remain a Sony person, hence my Playstation remains on its pedestal, I would say right next of the shrine of Panigale, a Ducati shrine where the executives of Ferrari, Lamborghini and Maserati come to pray for inspiration, OK, there is no Panigale there, because I could never afford one and I am not a racer, but engineering perfection can be recognised by plenty of people, so there! Yet the stage is given, inspiration comes from excellence in creativity and that is what a good gaming provider offers. I wonder if Netflix is considering what they need to do to get there. Microsoft merely bought the IP out there hoping it would thrust them there, but they had too much against them, like the most powerful console in the world that has nothing to offer (at present). They might in the future, but with all the bad decisions haunting them, all whilst Amazon is already on the run towards an upcoming third position, they might not be in time to make a real difference anymore. All this whilst they are trying to bash xCloud streaming everywhere. They become their own worst enemy and when it happens, the people will not trust Microsoft, I see elements of that everywhere and they, what I personal regard as a push towards whatever influencer they can muster is more than a bad call. 

Microsoft (as I personally see it) forgot that good games come from the mix of imagination and creation, they used to know that, yet it seems that they forgot, I have no idea why, the wrong board member, the sentiment of revenue over substance, it could be a boatload of things, but there you have it. And Netflix? 

Well the article gives us the important stage “One key decision that has not yet been finalised is whether a game subscription service would also require Netflix to develop games itself. Apple Arcade is filled entirely by third-party developers, but other gaming subscriptions rely on first-party exclusives to drive signups.” They are hitting the nail on the head, it is the exclusives, Microsoft forgot, Google never embraced and that is the stage why Amazon Luna is in a good place, Netflix could be too. One of these two needs to get these 2-3 exclusives that no one thought about that they are locked into third position and in an industry that is about to have a relevance of 90.7 billion, with a stage that has an annual increase of 24%, it matters, the difference between third and fourth position implies the stage representing several billions, when you consider that good AAA games cost (according to some) $500,000,000 to make, but that result in a God of War with a 97% rating, it is the price of an original masterpiece and it sold over 10,000,000 copies, implying that the game close to a billion. In streaming land, that setting will be a nail driver, 2-3 games like that and people will jump on that bandwagon a lot faster than you think. So as Microsoft gave us (via sources) that they will build native games for the cloud, why would anyone buy one of those overly stated powerful Xbox’s? And in that stage, would you trust a provider who dropped the ball three times in a row to provide you with original games, all whilst they bought the talents and are trying to grow through that premise? So far Netflix might make it, but as far as I can tell, Amazon Luna is most likely primed to get there at present.

And that too will set the indie developers off into a direction, where they end up I cannot tell (it will be their choice), but there are a few indicators that it will not be in a direction Microsoft will like. As I see it, outsourcing gets you a labour force, hiring creation and imagination grants you a universe of opportunity. I will let you work out the rest.

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June 21, 2021 · 03:16

In earlier news

This partially reflect on what I stated yesterday in ‘The stage of what is’ (at https://lawlordtobe.com/2021/06/20/the-stage-of-what-is/), it is however now that I take notice of news that Reuters gave us on the 18th. There we see ‘China must develop unified, open-source smart car OS -ex-minister’, now for the most it comes to be in the ‘bla bla bla’ shape. I never much cared about cars, but for some reason I took notice of ‘China must develop’ (at https://www.reuters.com/business/autos-transportation/china-should-develop-unified-open-source-smart-car-operating-system-says-ex-2021-06-18/), for the most, I do not care, but the notion of that part of the sentence made me stop and read the article. There we see “the world’s biggest auto market, should develop its own unified, open-source operating system (OS) for smart vehicles, as well as auto chips, to maintain its advantage in the electric vehicle (EV) industry” there was nothing to disagree with, it is in any national interest to further its goals whether it is China, the US, India, the United Kingdom or Australia, we all have national interests. Yet when I took notice of “China should learn from the United States’ curbs on Chinese technology companies and boost its independence in vehicle-related technology” the cogs in my skull started to spin, which took more alarm to “U.S. President Joe Biden in April said the United States must ramp up production of electric vehicles to catch and surpass China”, which was interesting as I thought that the US (with all its marketing) was ahead of China in that field. So we have a different setting, one wants to catch up (and Democrats do not do that too well, all talk and no achievements tends to do that), China wants to make more headway optionally unbalancing the automotive industry even further. Yet it is the end that gives us “The Harmony operating system of Chinese telecommunications firm Huawei Technologies Co Ltd (HWT.UL) can be used in vehicles as well as smartphones” and that is the killer. I talked about that yesterday, I stated that HarmonyOS was a much larger problem and now we see the direct impact in a second industry, all whilst the Democrats (Republicans too) want to wage war on BigTech, yes, when was that EVER a good idea? So you are gearing up for the marathon and the first think you do is shoot yourself in the foot, now we see that the idiot athlete is shooting itself in both feet, so where do you think that athlete will end? Wanna buy a wooden spoon for the awards? 

Yesterday I also referred to an earlier story from 2020, where I mentioned “if HarmonyOS catches on, Google will have a much larger problem for a much longer time. If it is about data Google will lose a lot, if it is about branding Google will lose a little, yet Huawei will gain a lot on the global stage and Apple? Apple can only lose to some extent, there is no way that they break even”, now it seems that this was less accurate, and ‘if HarmonyOS catches on’ should be replaced with ‘as HarmonyOS is catching on’, you see if China gets the advantage there, it can offer that solution to Germany, France, Spain, Italy and the UK all fighting to gain the upper hand in Europe. Do you think that they will ignore the HarmonyOS solution whilst the US is marketing itself ahead without evidence of actually being ahead? The damage to Google and Amazon will add up a lot more in this way and as HarmonyOS gains momentum, it will also gain momentum in 5G domotics and smart-wear. Yes, the Americans will say no, no, no, we already have something, so buy OUR solution. Yet the numbers from Tom’s guide (less than a month ago) give us: 

And now compare that to Statista from September 2020, yes there is momentum but when you are trailing by 80% to number one, you have a massive problem.

Consider that Australia is wielding a 5G solution 300% faster than the US, do you think it does not matter? Think again, the US is desperately behind nations it used to look down on and China is ahead, by a lot and with the HarmonyOS trump card (also a card Donald Trump handed them) the headway that China is making in 5G will change the setting of who Europe aligns with, they have no choice, their debts are crushing them and China would be a way out, so at what point will the US dump the BigTech BS that is largely its own fault and was created and grew as the other players became complacent? We can now use the line the US tended to use against all of us against them

Winners talk, bullshitters walk

A stage they set in motion and fuelled by relying on buying IP (and viagra) and not working hard to keep innovative ahead of the game, now they get to see the other side of the equation, one where they are in line to lose industry after industry because the shots were called by stupid people. How is that working out for them? So as President Biden is trying to create a united front against Huawei (China) he will be noticing that the armour used is less and less effective, as HarmonyOS matures (towards version 2), America’s only way is to find a solution with players like Google, Amazon, Apple, IBM and Microsoft and their BigTech front will have to collapse, or they need to accept that China takes all in the end. That is the setting and when politicians from both sides of the aisle are crying ‘regulate BigTech’ its own enemies within will delay matters more and more, which works out nicely for Huawei, so when France or Germany allows HarmonyOS (Germany is more likely), HarmonyOS will sweep the landscape from automotive to 5G domotics and that is just the start, the backset for Google will grow. The issue is that Google still has options and the lag is not that large, but in that setting US politics need to grow up and wake up, the latter part is more important at present. So whilst we needed to take more notice of earlier news, the news that was earlier and needed to be properly addressed was in 2020 and that was not done, and now the US has a massive problem in multiple fields, so how is that coming across? And as the Daily Telegraph apparently gave its readers two days ago that Trump admitted defeat, we see that the former American El Jefe was almost 6 months late in learning simple top-line statistics, so what happens when this president is unable to learn from those blunders and make matters worse? Lina Khan is merely a first step (which I am not blaming her for), but not the only step. When we see losers crying foul (at https://lawstreetmedia.com/tech/google-asks-court-to-narrow-scope-of-rumbles-antitrust-case-in-mtd/) on the setting of ‘monopolisation of the online video-sharing platform market’, all whilst Tik-Tok (a Chinese invention no less), grew by well over 110%, in addition to the stage that YouTube was bought in 2006 by Google and they made something real from it (they bought it for less then $2B) and it made them $20B in 2020, so a decent invention, all whilst Rumble came 7 years after YouTube and is a Canadian solution almost no one has heard of, so they seemingly try to make their money in court (as I personally see it), and this wave of crybabies is stopping US innovations, you see if these players had true innovation they would be in the game, Tik Tok came three years after Rumble and surpassed them (almost overnight), and is now valued at $250,000,000,000, which is the impact of innovation. It is time for the US and its FTC to stop whinging with BS court cases and have a larger look at the industry and the impact that others have, especially when they should not need to waste time in courts. 

The US wants to be number one, but in the process has no issues tying the hands of people who can make that happen behind their backs, how will that ever result in any option to win? 

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June 18, 2021 · 06:53

Vindictive eagerness

So is a person eager to be vindictive, or does that person seek vindication through eagerness, they are not the same but at times we cannot tell the difference within ourselves. Yes, there are a lot of people who are angry because Bethesda games are not coming to Sony Playstation, it is the consequence of Microsoft paying $8,500,000,000 for Bethesda and all that is around it. I get it and even though we find it a dick move, if I owned Bethesda I would have done the same. Strategically speaking it was a pretty brilliant move. So as we took notice of quotes like “Bethesda’s SVP of global marketing and communications Pete Hines offered an apology to PS5 owners, claiming that he understands the frustration, but there’s also very little that he can do about the situation. At the end of the day, it seems that the exclusivity is just part of game publisher politics!” And the man is right, it is the trump card of a system, we feel stricken because millions of gamers embraced Bethesda on their console and that got me thinking even more. I had already handed out free IP to any Sony exclusive game, but what if I add Amazon Luna to that list? You see, the idea came when I saw “Microsoft outlined the future of the Xbox platform. It was a quick focus on how we’ll be playing games rather than what we’ll be playing. Part of this new design strategy was outlined in a Q&A with Xbox head Phil Spencer and Microsoft CEO Satya Nadella” in the PC Magazine that was headed by ‘Microsoft Expands Xbox Cloud Gaming, But Streaming Won’t Replace Consoles’ and PC Magazine is right, but if we give IP to Amazon Luna (Google Stadia made a few wrong decisions), which was seen 3 days ago with ‘Ubisoft keeps Google’s ship afloat as exclusives dominate the show’, yes, if Google wants to embrace gaming mediocrity it is their choice, and even as they see it as a valid one, I do not think that relying on Ubisoft will help them that much, as I personally see it Ubisoft dropped the ball too often and has become slightly too unreliable. So it seems that the Number three spot after Nintendo might in the near future become Amazon Luna. Microsoft will remain around in gaming ranking, but it will be 4th, or 5th (more likely) position. So as I have a bit of free time, I will try to make the $8,500,000,000 invoice to seem like it was a $28,500,000,000 one, and by handing out free IP to Sony and Amazon exclusive games is one way of doing it and as I am creating novel and never seen before gaming IP, Microsoft will have to counter and that is the funny part of a vendor that buys ideas, they more usually than not are utterly incapable of creating their own (Nyuk, nyuk, nyuk). 

So as I was pondering a few ideas I suddenly realised that cloud gaming comes with another benefit, games can take new directions in a much larger field. It is like handing an artist who grew its art through drawing on A4 pieces of paper, an A1 sheet. In the beginning, he might think of how much bigger his art is, then he will see that he can place 15 additional pieces of art on one sheet, yet when you combine the two thoughts, you get a very different stage and that is where cloud gaming can take you.

I created in the past a game IP (situated in Amsterdam post apocalyptic) that had a wink towards Mercenary (a very old Atari ST game), but what if we change the premise, what if the sandbox is not merely one we create, but what if we can move from sandbox to sandbox? So what if we create the algorithm that can give us Europe around 400BC, 500AD and 2700AD and 3500AD? The same for a sandbox in China, India, South America and America? Not the people, but the lay of the land. So you end up with 20 sandboxes and the gamer can try and master them all. As we set the stage to a larger frame of mind (and a larger sandbox) we now can use that same sandbox in a few stages and in several games. So far none have offered that option, because it was not part of their setting, but they never considered the advantage of a much larger piece of paper, yes you can use it for larger art, but how many considered the ability to change that one piece of A1 and turn that into 16 pieces of A4? 

Yet that was merely the land, so what next? Well that is where it takes a shine to other fields and for that I need t remind people of something called Zoids, but with caution. I never saw the manga, I only saw the toys in a shop, but it was presented to me in a different fashion, two pieces make a larger third piece and even though I thought it was novel and nice for the kids, I never gave it much thought after that, but the idea stuck in the back of my mind somewhere. So what happens when the gamer is such a Zoid and by exploration the gamer can find and salvage more and more parts evolving over time and adding abilities, requirements and staging a much larger area. There was seemingly (never seen by me) something called ‘Zoids Saga DS’, it had the right idea, but like so many other things it was seemingly a really nice idea, but it was ultimately limited by gaming and that was 25 years ago, in this stage something like the Amazon Luna or the Sony PS5 can turn that idea into something serious and as we detach area from gaming premise we can add game after game in the same sandbox, the gamer can select which sandbox he plays this on, like an adaptive RPG, the stage will no longer be depending or limited on where you are, but what you become. Gaming as far as I could tell never took that sideway towards a larger highway, so as  we are dumped in what would become Madrid, Paris or Oslo, the adaption takes a different turn and we will not have seen that part before, cloud gaming allows for that and if we can bitchslap Microsoft marketing around on what they present to be innovation compared to actual innovation we might wake up whole scores of gamers as well. In this there is an old saying: “The analyst will show you what the best direction is, the politician makes you look forward to the invoice that follows”, yet the business world has more and more adapted from actual analysts to storytellers and now they have a problem, the politician adjusted to the storyteller, yet as I offer materials and foundations to others, the storyteller can adjust for what they have, not what others get. They can merely watch it happen and that puts the politician that the company relies on in a precarious situation.

Now this is no indication that all is bad for Microsoft, they will have home-runs and they will have plenty of good days, and they are entitled to those too, yet within the next year Microsoft and their  Azure work desk will add limitations and they will set the need for gamer data and as gamers will realise that always online means something different for Microsoft as it does for a cloud game, people will catch on, they are to some degree merely a revenue asset and that is where Sony, Nintendo and Amazon can shine and win. They always treated the gamer as a gamer and they gained the revenue, Microsoft and Ubisoft saw the gamer as a revenue piggybank and as I personally see it approached them as such, the moment the larger group of gamers catch on these two will take a dive and that is why my view of Google Stadia relying on Ubisoft gets hurt in the process. As I see it, should Amazon Luna embrace the qualities of Sony and Nintendo, they will end up in third position of the gamers list, with Google and Microsoft trying to catch up. I wonder if that is what Microsoft aimed for the whole time, spend $8,500,000,000 to end up in fifth position. I do not know, I am merely speculating and created a few ideas in the process. So as I left an (intentional) gap in the thoughts I offered, have you figured out what I am seeing all whilst Google Stadia and Microsoft Xcloud rely on Ubisoft+ titles? When Ubisoft+ becomes a separate vendor, something we have seen in streaming more than once, what will become of Microsoft, Google and its gamers? Amazon Luna has an advantage and over the next year it could evolve into an impressive amount of forward momentum, a stage that could degrade Microsoft in 4th position, so the maker of the strongest console in the world is basically a year away from moving from 3rd position to 4th position in gaming. I wonder if they consider that part when they handed over $8,500,000,000. I would not be surprised if they offer PS5 gamers Xcloud and Microsoft software on PS5 in some near future. I doubt Sony gamers will trust Microsoft, but you never know. 

So as we accept that we see “Xbox has roared to life at E3 announcing 30 new games for Series X|S”, we think it is a lot, and when we see “it laid out two years of exclusives including Halo Infinite, Forza Horizon 5 and Starfield from Bethesda”, yes over two years, implying 15 a year and more important, the big guns relying on a Bethesda game now need to create a hype that is staged for November 11th 2022. 11 years after Skyrim and it is still 511 days away and a lot can happen in that time, more important, their big guns are presented a year early and we saw that happen when Bioware did that with Mass Effect Andromeda, how exactly did that end?

The old expression: “You never know how the cow catches the hare” (answer: with a fishing rod)

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June 13, 2021 · 19:03

Perceived stupidity

Yes, hard to see that is it? It is perceived, perceived by me, by you, by people who are clueless and by people who are basically mindless. Perception is a dangerous thing, but the US is trying to get a handle on it. This issue starts with that I am not making any claims, I am not stating or implying that I am wiser than the US House Judiciary Committee (wiser is not the same as more intelligent). Yet the US House Judiciary Committee (via Al Jazeera) is giving us “if passed, would bar Amazon from selling its own branded products, Amazon Basics, for example, or Apple from offering Apple Music, or Google from providing specialised search services in travel, local businesses and shopping”, In addition we see “The proposal could also threaten Google’s $23 billion display-advertising business. Google runs an exchange for ad transactions and provides the technology used by website publishers and advertisers to buy and sell digital advertising, but it also competes in the marketplace as a buyer and a seller”. As such this article was aired two days ago, which I initially missed, but when I read it (about three hours ago), I fell over laughing and I did not stop laughing for an hour. The absolute irony of the issue is that my IP avoids all that and in addition creates new waves too. So, not only am I feeling great, there is every chance that Google and Amazon will be vying for my affection (Apple is not a consideration at present). So not only is my IP valuable, it now in addition optionally negates the $23,000,000,000 Google business giving it another avenue of release and that one is one the US House Judiciary Committee cannot attack, my setting was founded on decentralisation. 

So am am I perceived to be stupid, or are they (Not judging)? Consider what we see (at https://www.aljazeera.com/economy/2021/6/11/us-tech-titans-would-have-to-exit-key-businesses-under-house-plan), the text “Amazon.com Inc., Apple Inc. and other U.S. technology giants would have to sell or exit key businesses under sweeping antitrust legislation proposed by House lawmakers”, is this anything less than the US government trying to take control of a business they have no business being in? They will call it something like “Let the little fish grow”, yet the flaw is that any business is entitled to go where it wants and now we suddenly see the larger stage where Canada and the UK could reap massive rewards, just because some people were discriminatory against the FAANG group. Consider laws and bills to discriminate against 5 players. I stated yesterday that this would not go well, and I believe I am correct (we all believe we are correct), but in a stage where not only am I proven correct, the stage soon becomes that my IP will flourish even more than I had ever thought possible. 

Granny in sights

So, even though the bear is not killed yet, someone gave me an Accuracy International .50 sniper rifle (with 3 rounds) and I get to take down my target from 100 metres, and if I hit that target I will become a multi millionaire, so yes, that granny with her walker will not have a chance to cross the road alive. I reckon one bullet is quite enough.  And there I was thinking that I would end up with a paint-gun with metal pallets. 

So the old setting of “prohibit tech companies from owning a business that competes with other products or services on their platforms, among other measures”, a stage that players like Microsoft and IBM enjoyed for decades is out of the way. Yet it also muddies the water. Consider that Microsoft bought Bethesda ($8.5B) and Minecraft ($2.2B), which was their way of giving Sony the finger, now we will see a very different stage and that might work, but it also means that these player will hire all the talent out of other software houses and dim the lights in other ways. Did they even consider the impact of their plan and if they can do it, players like Chengdu Nibirutech Inc, Augegame Network Technology Co., Ltd., GamesUnion Technology Co.,Ltd and several others, so when they start tinkering on the other fence, what happens then? Too many people lost faith in players like Ubisoft, they might give nice presentations, but so far too many of their products are bug ridden, the gamer have had enough and in that stage we see that the US government is tying the hands of big tech as they compete with China and Russia. How was that ever a good idea? Oh and that is before independent developers consider an upgraded Neom as a place of development. Especially as Fierce Wireless 2 days ago gave us “Users on Verizon’s 5G network in mature deployment areas don’t yet notice much difference in performance than 4G users, according to new analysis from Tutela”, in a stage where Saudi Arabia has a 5G that is 700% faster than the US, is this really the time to have a pissing contest when one is lagging on a technology field, a economic field and a manufacturing and project field? But that is all good news for places like Canada and the UK, as such the economic field will adjust and it will take the sails out of Wall Street as I personally see it, but in that regard I might be wrong. These elements matter, If you think of it Amazon was a book seller, so is all to be sold off? In this how much more expensive will your lives end up being? Google might be in a better place, but when we see “Google runs an exchange for ad transactions and provides the technology used by website publishers and advertisers to buy and sell digital advertising”, when that goes into the air, do you think the scam and phishing era is gone? No, it will go from one a week to several a day and you will not block them all, more important, if you see places like Twitter, we already get the issue there, advertisers trying to call in the ‘click bitches’ hoping to get revenue of dozens of pages, all whilst that EVERY PAGE there is a trojan danger by people they never knew, but the advertisement money os too appealing, especially if they get a dime a page per person. Do you think that these advertisers are doing it out of the goodness of their hearts and matters will go from bad to worse and that same US House Judiciary Committee is clueless how to stop what comes next, they never explored the dangers there. 

So when we get to David Cicilline, a Rhode Island Democrat, who was so about the power of big-tech, yet the Boston Globe (at https://www.bostonglobe.com/2021/06/11/metro/unemployment-fraud-hit-one-rhode-islands-congressmen/) gives us “In March, the Rhode Island Department of Labor and Training (DLT) reported that 43 percent of claims turned out to be suspected and confirmed fraud during the pandemic, and about $37.6 million was paid out to confirmed fraudulent claims. Another $209.6 million was paid out to suspected fraudulent claims. The good news is that it could have been much worse. The state believes it stopped at least $3.2 billion in payments to suspected fraudulent claims between March 2020 and March 2021.” The article also gives us that 15 Rhode Island residents were charged in a nationwide unemployment scheme, yet do you think that these 15 were responsible for the $209 million, or the alleged thwarted $3,200,000,000? I personally believe that he has no clue what is about to hit the US when these big tech bills becomes a reality. And as I said it yesterday, a tax overhaul is decades late.

I saw the fake tunnel in the distance in 1998, that is almost a quarter of a century ago, it has been that long that US politics decided to remain inactive and now they are making matters worse by overreacting, but that will works out nicely for other nations, so if Amazon and others relocate to Toronto (CAN) or Ipswich (UK) the US will have done it to themselves.

 

In some cases I say ‘Time will tell’ yet here the phrase ‘Surprise, surprise. Time is here!’ seems more apt.

We will all know soon enough.

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June 12, 2021 · 15:27

Choices and Wisdom

We all have all kinds of wisdom, what we learned in school and that what as further tempered by work and eduction. Then there is the wisdom we get over time, from the things we have enjoyed doing, or loved doing for decades. No this is not some weird way to tell others that we are all well grown gynaecologists (without a medical education we really are not), yet some events, like photography, music, filming, gaming, reading. These are skills that develop over time. Some will never be great writers, but they grow a knowledge that allows them to recognise good and great pieces of writing, some will see great movies and TV series from the early beginnings, some will recognise a really great game. We all grow such skills, some faster and more complete than others. And here is where I am now. With Keno Diastima I am now at an impasse. I completed the thoughts on the cliffhanger on season 3, and as I see it, it will be one that will make jaws drop all over the field, yet what next? Try to get into season 4? Or end the story with a wide open ending? For some reason the second one is appealing to me. I haven’t thought of where to go in season 4, that is true enough, but in all that the setting of an open ending is appealing. It lets the viewer imagine what would be next. I personally never liked the American approach to finalise everything. The setting is that in the first finalisation is overrated, in the second it is that life is never complete, if we finalise we cannot perfect, if we cannot perfect we can grow, we can become better, the finalised people are mediocre or will never know the perfection they could have been headed to. It is like a lot of Ubisoft games, they are below par. 

Am I correct?
Well, the balance of probability states me to be correct, yet in opposition, we see God of War 4, Ratchet and Clank Rifts apart, Miles Morales. The PS5 is showing a whole host of games that ended up close to perfect, all whilst Ubisoft showed us games that were mediocre between 70% and 80%. So we have two stations, one showing me that I am right, one making it debatable and I am in the middle trying to make a choice. In all this I am wondering what to do. Even as I saw another side of some of the settings that I designed, as I see more and more evolutions in the IP I created, I also see that anything can be improved on, Keno Diastima is no exception. And in this yes, there is more to explore, but the appeal of finishing a story on a high is weirdly appealing. I wonder if J. Michael Straczynski faced this at the end of season 4 of Babylon 5? 

So how should I go about it? I am asking this of myself. Perhaps in a few days I see the light and a larger idea opens up, but it is not a guarantee. And within me the struggle continues shall I move forward, or not? It is a stage of wondering, not a stage of fear. Not a stage where we see ‘US lawmakers have introduced five bills aimed at limiting the power held by Big Tech companies’, bills that were designed out of fear, because overhauling the tax laws to fit all was too dangerous, powerful friends would be out in the cold and demonising a few is preferable, not unlike the Nazi’s who demonised the gypsies, the jews and a few others, remember that? How did that end? So when you see “The bills were drafted after a 16-month investigation into the powers of Amazon, Apple, Google and Facebook” consider that a law on 4 is discrimination, an overhauled tax law including the 4 is the right direction. I have said that for the better part of 2 decades, yet we see an investigation of 16 months. How is there any level of equilibrium? How is there balance on al fronts when 4 are demonised? So when will they limit Netflix and Disney plus to give ‘equal’ way to the others? It is the beginning of dead people trying to live a little longer. Soon America will see a larger setting, soon they will claim the union of patents and IP into the economy, because it will be best for all the people, a limitation of 5 is preferable over the denying to nearly all, and the US still has no plan to avoid overspending by trillions on an annual basis. So whilst I look at the optional ending of a great ride, they are merely looking at the continuation of a mediocre ride and there is the rub, there is the flaw. We see it in movies, TV, games, books and software, yet we do not catch on, life is unpredictable. Those who wield choices to their end are all about staying in power, even though they do not contribute and they are scared, China is on their heels to surpass them technological and economical, a twofold loss. So whilst CNBC gives us ‘U.S.-China relations are ‘still deteriorating,’ says former U.S. ambassador’, we need to consider that the US overplayed itself economically in well over a decade and whilst they needed to strap expenses, they refused to do so, they entered a road of iteration, all whilst a nation without true innovation has no place to go, but to become a following sheep and the innovations by Huawei are proof of that, Apple, IBM, Microsoft all iterative, all whilst I designed more original IP by myself then all of them together. And that is separate from the ideas on movies, TV series and games I came up with, and that is besides the additions to existing games. 

I feel happy in some way and sad that several government are so scared and so dependent on the US that it is almost scary that the media (from a multitude of sources) are merely copy and pasting some news. Consider ‘Romanian president signs bill into law to ban Huawei from 5G’, as well as ‘‘No concrete proof’ of espionage: Malaysia on verge of Huawei 5G deal’. For me the issue is that the US and others have NEVER EVER shown evidence that Huawei equipment was used for espionage. In opposition the equipment in use (Cisco for example) allows for example allows for all kinds of sneaky acquisition of data. The sources via Solarwinds are proof of other larger flaws, Huawei equipment is not needed. When you consider that and we see the US accusations, as well as copied accusations by others, all whilst no evidence was ever produced. The Verge gave us “There is no hard evidence to support this notion, and some of the reasons put forward for this notion are weak. For example, the background of the chairmen of Huawei. Huawei founder Mr. Ren Zhengfei once served in the People’s Liberation Army. As we know, serving in the army was one way of getting out of poverty for people in the countryside, which is where Mr. Ren is from. His time in the army was a short one and he was not in any important position”, as well as “Any supposedly safe Chinese product is one firmware update away from being an insecure Chinese product”. The second one is optional, but that applies to all American hardware as well, but the media is not giving us that part, are they? The media did (to the largest extent) avoid for the longest time to look into the Cisco flaw(s), even as Cisco informed their customers close to immediately. So what is wisdom? I am not sure if I am the right person to state that, but I do feel that limiting 5 players whilst they were not illegally acting is wrong on several levels and all whilst the IP and patent stage remains open, as such I will make a case for my IP to be placed in either the UK or Canada. They seem the safest place and when other figure out what I have figured out and the IP and patents of the Fortune 500 end up being registered in these two locations over the US, you will see that I am correct and the US will find them self in something close to a Wall Street free fall soon thereafter. 

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June 8, 2021 · 20:40

It started with pride

Yup, pride was mine. As I was considering what to do at the end of season 3, I had a brainwave. Of course I will not give it away here, as it might give me an added value to a player like Amazon (Prime), the setting I have not high hope on, but with all the sources want new and unique stories, my story could be a hit, so as I was looking at a map I remembered something and that helped me to set an additional side to the cliffhanger of season 3. It is a side and a direction I had not considered, and that what makes it fun. I had no plans as I was designing season one, now in the water I see the stage of season 3 entering season 4. A direction that until today was not considered. I wonder if other TV series makers have the same events that led to breakthroughs in thinking, plotting and planning. 

And it is the plotting and planning that was central, especially when you see ‘ANOM: Hundreds arrested in massive global crime sting using messaging app’, it comes with “conceived by Australia and the FBI, saw devices with the ANOM app secretly distributed among criminals, allowing police to monitor their chats about drug smuggling, money laundering and even murder plots” with the additional “This included eight tons of cocaine, 250 guns and more than $48m (£34m) in various worldwide currencies and cryptocurrencies”. There we see a new method of a trojan horse, a concept that comes from the age of Homer, a story that is well over 3,000 years old. But someone found a new adaptation of it. It feels like I am in synch with other people, or it merely seems to be the case. When you consider the headline ‘More than 800 suspected criminals have been arrested worldwide’, it seems that this was an operation that was months, if not well over a year in the planning and execution. And when I see “being tricked into using an FBI-run encrypted messaging app”, I get the idea that those on the dark side of the law, decided to trust the wrong person. And all this in the same day, no wonder I feel hyped and eager to continue my idea for Keno Diastima, a stage in play that I never considered a stage that goes beyond the oceans, beyond normal data. Yes, it is true that some see dots and wisdom, some see a unicorn and some see a dragon, but in the end they are merely plot points.

Yet the idea that some see a an image of a man, others see something different, it is about perception and that got me thinking of a different stage towards the new horizon, what happens next is up to my imagination. But I feel good about the options and I feel ready to take my imagination to new heights, like taking 5 left turns on a square and selling it to the readers as a circle. We all have our moments, yet today, it seems to be the case that 800 criminals are not having theirs. 

For them it all started with pride to trust the wrong application, and those offering that application. 

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May 31, 2021 · 00:28

Shadows are Us

It is almost 20 years ago that me, myself, I, my playstation and controller took a gander into the world of Tenchu. Even as I now shiver on the graphics that were then amazing, the gameplay is something I missed. This came to light when I got a dose of Aragami 2 on YouTube. Proper sneak games are a rare commodity, and as we look for the next sneaker (Splinter cell, Metal gear solid, etc.) those who love stealth games, we all have a fondness for Tenchu, 

I personally do not think that there is an exception to that rule. And for some reason, even as we all love Thief and its versions, it feels a little more amazing in Japan around the 1600’s. Japan in that era was a fun place (a little superstitious), but fun none the less. So Tenchu was a lovely step into the past. 10 years after that, when Microsoft still knew what it was doing, Tenchu Z was launched and the thump in my heart was as happy as it could be. 

Even as we saw some repetition in the levels, the levels themselves were amazing. And there was the second setting where you wanted to live in the levels you were mastering, the house, the inn, they were all amazing. There were off course issues, there always are for those who do some of the levels again and again, some of the parts that Tenchu 1 offered did not happen in Tenchu Z, yet I was not upset, after 10 years I got to tenchu again. 

So what happened? Why did the PS4 not have its own Tenchu, or whatever it would be called. A Japanese set stealth game, I know there is a sizeable population that wants one. Even if we see an upgraded remastered Tenchu Z, it is a stage that could propel the cloud consoles (Google Stadia, Amazon Luna and whatever Microsoft has) forward and yes, Microsoft does have the advantage, but only if they act, if not it is up for grabs. Microsoft does not have IP on Japan or stealth gaming. I wonder why I had not missed it sooner. Perhaps I had hoped that Ubisoft got its act together. Perhaps I hoped that some would remember the great games. 

Yet if Aragami 2 (due out in September 2021) delivers, we will feel happy and after such a long silence it should optionally receive a large following. Yes, the first Aragami had flaws (a few) but it felt much closer to the original Tenchu than many other stealth games. Styx and Thief are good games, they have their own niche and they are quite good, yet it is not sneaking in 1600 Japan. The era speaks to our imagination, it has pretty much since a man named James Clavell wrote Shogun in 1975. The age of Blackthorn and Toranaga. It spoke to most people and the image continued in gaming. So now, when we see the Sony PS5 and Microsoft alternative, we see a system that can render an entire village, one would hope that Tenchu gets a new lease on life in gaming, optionally in a much larger setting. We learned so much over 20 years that this is all possible and cloud gaming might actually end up with a larger advantage.

Options
Cloud gaming has its own stage and its stage is a lot larger than any game. I staged that play in a previous blog when I coined the return of Murder on the Zinderneuf. The cloud consoles will have an option what I call ‘cross gaming tokens’ Something found in one game can be used in another game, or better stated becomes an unlocked item in another game. Consider that you find a house ceramic in Murder on the Zinderneuf, that could unlock the steampunk version of Monopoly, When you play Tenchu, you can unlock a weapon that is an additional weapon in Clue, and so on. It is a stage never contemplated before , or never acted on, but in cloud gaming it becomes real, as we embrace subscriptions and therefor we need long term gaming. As such long term gaming is found in adding to games, but what makes the addition? By adding games, other games will optionally be enhanced, or even added to, all because you played Murder on the Zinderneuf and you examined the chess set in a room, a new chess set is added to chess. And there is no end to the options you can unlock making a long term connection. Now consider that setting in a game like Tenchu. As the enemy is there, it is also possible that a game like Anno 1600 will unlock more powerful enemies in Tenchu. 

Remember that evil Dutch Merchant? Well, if you played Anno 1600, he will become a VOC representative, complete with two bodyguards yielding a ‘Donderbus’ (the Dutch invention that would later become the shotgun). When the stage is adjusted the game becomes again enticing and rewarding. A simple stage of adjusting, and players like Ubisoft never went there, why is that (equally other players did not go there either). 

So whilst we can argue that we must move forward, we have a ton of options that have not been acted on, as such there are years of exploration in sight and there Cloud gaming has the option to offer more, not merely another version of a game, but a much larger game, if only the developers had that in sight when they thought that one platform is merely a port of another platform. 

In all this we can lie in the shadows awaiting what comes next, or we can adjust the lights and create alternative paths. So whilst we all await a new game, what is wrong with replaying a game we forgot about, only to see that it has been enhanced by other games we have played in the meantime. I believe that there are a lot of developers and they do not realise the impact of long term gaming yet, they seemingly forget that soon we get to a point (in 6 months) when some people will have played the same game for 10 years. There are not many games that are worthy of that but Skyrim pulled it off, so what happens when on 11.11.21 the game offers the players something new in the same game they played? In opposition, what happens when the ‘patch’ will unlock a whalebone dagger in Dishonored 2? These are options that cloud gaming can offer, or perhaps a Skyrim board in Monopoly, an Axe in Clue or a Skyrim style chess set? It is not merely cosmetic, consider that over time you get additional rooms, people and items in Clue. The standard formula you had in your mind will no longer work, it needs adjusting for the different items optionally altered items. The game suddenly becomes more fun to play again. A stage many forgot about but Cloud gaming enables it and suddenly the stealth games all get an upgrade and that is what we like a challenging game that offers more over time. So whilst we see Aragami 2 coming in September, what happens when some of the guards have crossbows? Do not laugh, the Japanese had crossbows as early as 230 AD, they called them Shudo, they also had something not unlike a ballista, but that came 400 years later, still ahead of Europe though. History provides a whole range of options and opportunities. And the coming of Argami 2 made me consider that. I wonder what Google and Amazon are doing. Most likely relying on a deal with Ubisoft, I wonder how that goes over time. 

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May 26, 2021 · 02:00

On the Plus side

My mind has been busy on a few levels. The first is that the new system that I name ‘Fibretech’ is currently standing still, It is partially by me, it is partially by the ned to connect two elements, it is both hardware and software, not sure how to see the solution yet, but I am in no hurry, my initial focus is now and remains the 5G parts. The three devices (one now Public Domain) is in a stage where I want to add another device, or another system. I see loads of POS (Point of Sale) advertisements, but they are all in a stage of previous tech, basically setting a stage of 30 days free and then no longer free. I am not against the capitalistic view, but it is based on what was and that no longer suffices. As I was thinking things through, I remembered that I had these thoughts before, in another stage and yes, on November 25th 2020 I wrote ‘An idea is born’ (at https://lawlordtobe.com/2020/11/25/an-idea-is-born/), the idea went in a different direction, yet the foundation was the same. What happens when we do not carry a shopping basket, but what happens when WE are the shopping basket? It is a different key system, a system that recognises what we bought in rollover settings (weekly, monthly, quarterly, bi-annual and annual), that systems has a check in a locked stage, only accessible by YOU to set a stage of creating internal awareness towards what MIGHT interest you.

As such, you get to alter and edit the list, I for one am NUTS about liquorice, especially K&H currency liquorice, not sure why, I merely am. We have all kinds of needs, cravings and interests. The problem is that most people under 4G are all about centralising knowledge, it made Facebook superrich, so what happens when we set a stage where we take it away on one end and give the people that stage? Consider that you are now directly advertised with 90% relevant advertisers, no matter how many push advertisements to everyone, it will never reach you. Is that not what you wanted all along? If Domotics is making the house smart, what if we make the user the people smart? What if your wearable, your mobile or your personal smart drive gets a filter direction from a tag on perhaps your keychain that filters? 

It might also be an evolutionary stage to limit, or at least diminish to some degree skimming. We cannot stop all events, but as the key is highly encrypted, we get a setting where the POS systems is facing two levels of encryption, more important, it might not decode one, but it can register one, the skimmer will merely try to capture the Credit Card details (its limited), and as such we will be able to see a larger stage of where and who is getting skimmed, optionally where it got skimmed too. It is a side effect, but a nice one. 

So as domotics and personal shopping identification tags evolve we see a new stage, a stage where the people ONLY (or at least mostly) get relevant advertisements, decentralisation is key there, centralisation has not worked, not for some time and the new 4G systems are merely making matters worse. Why? Because they were set up that way, iterative thinkers trying a new jacket all whilst the couture of the jacket went out of fashion half a decade ago. It is not all bad news, these POS systems are still evolving and they will also evolve in the 5G era, I am merely considering a few options to get ahead of the game. I have awareness creation of the user, recognition and awareness levels of the shops, especially in a stage where the shops is in control, so as domotics is in the frame of too many makers, the personal tag made sense. Especially in malls and larger cities. Consider the average Westfield Mall, we know that JB Hifi and EB Games sell games, but there are plenty of cases where others do too (small shops, Target, etc), the tag will create a situation where the interest in PS5 games is detected (in an encrypted way) and that tag will allow for the arrival of advertisement, even as the advertiser has no clue who they were reaching, the person would have been made aware of the other shops, more importantly a stage of special PS5 deals would be visible, if there were any. The consumer is kept informed. 

The stage of recognition and awareness creation will be key in 5G, as 4G was all about ‘Wherever I am’, 5G will push ‘Whenever I want it’ and the consumer always wants it now. The setting makes sense, but in this age, it will be more powerful in a decentralised setting, give the shopkeepers the power back, and those who do not care? They will miss out on all kinds of revenue, I believe it is time for lazy people to feel that pain. Whenever I see some shopkeeper be active 12 hours a day to get a larger chunk of the revenue pile  I see a need to cater to that whilst not stocking up on more and more work, but a workflow that makes sense and shows to be its own reward. Even as some might say that Google Lightbox Advertisements were the answer, it was, but it could go so much further and that is what I aimed for, and so far I reckon I am on the right train, yet in this I wonder will Google or Amazon make the larger steps to head the technology drive? In this there is a larger debate going on, it is no longer merely whether Google Stadia or Amazon Luna will occupy the third position in gaming, there is every chance that Netflix is pushing to become a contender too. You see, when we consider IGN with ‘Xbox Series X DRM Makes It Near Impossible to Play Games Offline’, Microsoft is till playing its games, and now it will hurt them massively. What happens when the weather is taking its toll on landlines in Australia, UK, US and parts of the EU? If you cannot be online, what then? That is the shortsighted view of Microsoft. Now, let’s face it, when that is down cloud gaming is also not an option, but in all this, there are a lot of players that would have their cloud system next to a Switch, or a Sony and that is when Microsoft falls away. It is currently losing to Sony in a 2:1 stage, I personally reckon that it is 2:2:1 (Sony, Nintendo and Microsoft), as such it will not take long for the ‘most powerful system in the world’ to become player number 5, or perhaps even 6. These pushes all matter, it is last decade thinking ‘always online’ and it is not always possible with ransomware and hackers making life hard on too many systems, there is a larger need to decentralise and those who can will be around, those who cannot will slowly perish. 

In that stage I see tagging systems evolve, not because we are online, but because we should not always be online. It is a failing that is getting more and more exposure and those making the claim that this is essential and it will always be, those are the one relying on 10 year old technologies trying to fuel their needs a little longer. In that stage we see the media, all dressed up and ready to make digital claims, all whilst they weren’t even relevant, Google and Amazon made sure of that, so whilst the media was chasing a path that was not realistic, I was considering a path that gave the power back to the people. And I think I am on the right track, or perhaps better stated ‘I am personally and speculatively considering a different path that might work’, will I be correct? I hope so, but I cannot vouch for that. No person can, time will prove me right (or not).

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