Yup, that happens and I don’t believe it is a worrying issue. You see, it started a little over a year ago and I created my first (sort of) script. It is called ‘How to assassinate a politician’ which I later ‘reset’ to ‘Essay’. MY first script was meant specifically for an islamic audience which could have graced the walls of the UAE or the Saudi media bosses. I saw the story and it was my response to an Islamophobe population. And how to better serve it than to assassinate the biggest European islamophobic of all Geert Wilders (now PM of the Netherlands). I thought it was an excellent idea (a pure personal thought). Yet now I am confronted with ‘How the creative economy drives growth in the Middle East’ (at https://economymiddleeast.com/news/how-creative-economy-drives-growth-middle-east/). Here I see “In the UAE, a global creative hub, Dubai Media City is home to a talent pool of over 40,500 creative professionals”, so what was I thinking? Well, the short of this is that I write to feed the creative beast in me. I was unaware of just how large the Media City population was, and if you go by that setting you will never get anything done.
And whilst you are mulling over “The UN Trade and Development Creative Economy Outlook 2024 highlights the crucial role of creative industries in global trade and economic growth. According to the UNCTAD survey, the creative economy contributes between 0.5 percent and 7.3 percent of GDP and employs 0.5 percent to 12.5 percent of the workforce in various countries. “The creative economy has the right forces pushing its sails. This is not just art. It is an economic powerhouse that we must harness together, leaving no one behind,” stated Rebeca Grynspan, secretary-general of UNCTAD.”” You see, it is nice to hide behind numbers at one setting, but the source of the numbers matter a well. I find a little worrying setting behind the statement “The creative economy has the right forces pushing its sails. This is not just art. It is an economic powerhouse that we must harness together, leaving no one behind” my issue is in one direction “leaving no one behind”, which is nice, but that is a political statement and Grynspan was in the past Grynspan was a professor and researcher at the Economic Science Research Institute at the University of Costa Rica. This is not some anti statement. I always wonder and become ‘skeptical’ when a politician makes a “leaving no one behind” in their setting. Because that tends to rally towards “We were however forced to make choices” and that always goes at the expense of Art, especially when dollar numbers are involved. That and the setting of “employs 0.5 percent to 12.5 percent of the workforce in various countries”, which is quite the distribution. So where is it 12.5%? Hollywood with its 153,859 villagers? Some other consideration would be ‘the UNCTAD survey’, which I am not attacking now, as I have never read it. But the stage of a survey calls with me the setting of data. What data? What was filtered? How was it collected? What nations participated? Indonesia has around 277.5 million people, how many does its media (online and other) have? Simple questions really.
When we dig into the matter, we see “Middle Eastern countries recognise the potential of the creative economy. In the region, the intersection of the digital and creative industries, in particular — encompassing the use of artificial intelligence (AI), Web3, and virtual reality — is driving innovation and economic diversification.” I still shiver at the notion that AI does not yet exist, no matter how many players boom the bubble of the AI vibe, it does not yet exist and we need to take notice of this. It might be fuelling the desire for it to be here, but it isn’t and when the world starts wondering the simple equation of “LLM’s vs AI” and true data parsing, its verification process and programmers with its algorithms the statement “According to a white paper by Dubai Design District and Dubai Media City, the global digital creative economy could grow by 11 percent annually, reaching a staggering AED27 trillion by 2030.” I fear for the fallout it precedes. And like the other papers the question of population, collection and reading the data will get a much higher priority. I winder how certain power players will address and respond to “a staggering AED27 trillion by 2030”, you see, joy of a revenue is nice, but the fear of it falling short in 5 years will be on the forefront of nearly every mind who depended on this fuelling stage.
There is a side I fully agree with. It is seen in “In November, Dubai Media City underscored the essential role of multicultural creativity at this year’s Global Media Congress held in ADNEC Center Abu Dhabi.” I believe that true creativity can only be seen in a multicultural setting as such the UAE has a jump on all other nations as I personally see it and even as I shiver at the 40,500 setting (I am not debating or attacking it) I understand that my script had very little chance to begin with. I am still proud I wrote it and there are three more coming (not with Islamic values in mind), but that is the state of the world. Creativity is where our thoughts take us. And we respond as we would or as we can. The first one was islamic in nature, but that doesn’t mean all will be and multicultural is the first step of being truly creative. What matters to me are a few things and the stage of the numbers is one, articles rarely spell that out and as such it becomes my setting that I wish I knew more of UNCTAD and their numbers, because it is at the heart of the matter here. And here is the spiller (or killer). You see, the UN Trade and Development has a UNCTADstat Data centre. I took a look (at https://unctadstat.unctad.org/datacentre/) where I found “International trade in creative services: estimates for individual economies” an experimental part that has data from 2010 to 2018 and shows us Saudi Arabia, but not the United Arab Emirates (UAE), as such I wonder where the numbers are coming from. The article does not give us that part. I saw the Creative Economy Outlook 2024. The word ‘Statistics’ is given to us 23 times, and always with references like {Key Statistics and Trends in Trade Policy 2022. UNCTAD/DITC/TAB/2023/2. Geneva.} Yet the report gives us no real numbers (like raw data) or the reference to raw data has exactly 0 hits. As such I tend to have a more skeptical view on such a presentation. As such when ‘confirming’ the survey, I see another ‘hitch’ the fact that the phrase ‘in countries where data is available’ is missing from the article. It happens, but as I see it, it is kinda sloppy. With the rather large setting shown (in the UN pdf) that we see “inputs received through the 2024 UNCTAD Survey on the Creative Economy from the following countries: Albania, Antigua and Barbuda, Argentina, Benin, Cambodia, China, Costa Rica, Cuba, Dominican Republic, Egypt, Ethiopia, Gambia, Guatemala, Indonesia, Jamaica, Japan, Kazakhstan, Libya, Malaysia, Mauritius, Montenegro, Mozambique, Nigeria, Oman, Pakistan, Peru, Philippines, Republic of Korea, Seychelles, Slovenia, South Africa, Sri Lanka, Trinidad and Tobago, United Kingdom of Great Britain and Northern Ireland, Uzbekistan and Bolivarian Republic of Venezuela.” And here we get the other shoe dropped. Saudi Arabia and the United Arab Emirates are not mentioned at all. This is not on these countries, but as I see it The editorial of the Middle East economy has a little explaining to do (as I personally see it), it might be merely semantics, but that is at times how I roll.
And there is more on the graphics, one pie chart merely shows Saudi Arabia and the UAE as part of the EMEA region, as such I wonder which part of the 21% is Europe, because that sets a much larger premise of advertisement per region and population. There is no real way that Saudi Arabia and the UAE can compete in advertising against a population of 742 million europeans. As such I start to develop questions (as I would).
Well that was it for now, I’ll add the United Nations PDF at the bottom, it took me less than 10 minutes to scope out the questions you see here and if I took a little more time I will find a lot more. But that is the setting of a political brief (as I see it), I also didn’t see (I might have missed that) on the definition of the media and what sources are set to what medium. You see, there is a chart on Global video games revenues, and predictively set (based on data) this is always an upward spiral because there are no sources (or data) available for the Playstation 6, the Nintendo Switch 2, or the Tencent handheld. They are the tomorrow systems and there is no data on any of that a present. But the larger audiences are already looking into these parts. So what gives on the data?
A mere simple question that has no easy answer, I get that, because presumption is always on what is known, but take the simple setting in 2012 the PS4 was released. It got more than 50 million consoles out and obliterated the Microsoft product. In 2016 Microsoft merely gave us all Xbox live numbers. So when we see that, what numbers does UNCTAD have to set the Total video games revenue from 225 to 312 billion and Video games advertising from 75 to 137 billion between 2023 and 2027? A lot higher than Traditional games which went from 55 to 62 billion? The numbers do not reflect each other. As you might guess that sets gaming in a dead drop against advertisement, a bad business practice as I personally see it. And I could go on but when you see it was a forecast based on PwC’s Global Entertainment and Media Outlook 2023-2027 (so based on what numbers?) This is merely what I found in under an hour. As such question all numbers that have no accompanying response setting (aka N).
Also when we get the Countries with the most significant art markets by value of sales in 2023 and we see USA, France, UK, China and other with France at 7% and other at 15%, where do the UAE and Saudi Arabia end up? Consider that a place with 40,500 members do not surpass France and are part of the 15% What is the setting for them? I wonder if the Middle East Economy had those questions in mind when they released that story. As I see it a simple question really.
Have a great Monday.

