Yes, it sounds weird, but it dawned on me that if we create a new search term GEOINT could benefit in all kinds of ways. Consider the following and also consider the following statement “I have never been to Toronto” Now consider the thoughts I had when I was watching a video (apparently I watched more than one on Toronto walks. “If she turns left into Cumberland now, I will see Tokyo Smoke on the right and across from there Sassafras. As she passed these places I thought fashion store Kiton should be on the left across the street on the corner” This is what the human brain takes up. Yet in digital settings, with added metatags we should see a lot more. More than location, date, time and weather conditions. Then I suddenly realised that my 5G could offer more to any recording digital recording device out there. It was already on station to deliver for the new wearables, but it could go further. More than mere digital marketing. It could offer a larger scene of watchdog, the digital digital video maker, could according to their personal settings auto reject that, consider it on the fly or auto include certain tag names and tag settings. The auto part is for those making live streams, the consideration is fr those editing and smoothing audio at the end and it becomes an experience that offers more. Consider a video walk in London, giving whilst walking some highlights of Christmas shops and their golden offer. On Regent Street, Fortnum and Mason, Harrods, and so on. The options are close to never-ending and it is the station I vied for in my designs to give the power BACK to the shopkeepers. I reckon that it is not something for the GoPro 1, but it is possible that the GoPro 12 could offer something like that. It is more than ‘plus’ vision. It is the starting stage of hybrid vision and with Meta completing its first version hybrid will go a long way in any place that offers it. And there is more at that point there is the setting that real estate could set a marker on any video that crosses their location, giving a much larger consumer market penetration. The hardware is already there, the options are already there. There is now the consideration to implement it. Google clearly has the advantage via YouTube, or would that become YouBeTube? We all see the real estate pictures, but it is too made, too artificial. Yet showing videos AROUND the place, showing some WHERE you end up could also become a sales-point that gets the consumer over the line and even as Real Estate is the most clear point, it is not the only one. As I see it it pulls GEOINT into the business intelligence field a lot deeper than the mere pie charts and thematic maps. Thinking of this, I am actually surprised that Google and Facebook were not all over this when the foundation options were there about 2-3 years ago when the possibilities opened up. And it hits nearly EVERY big city in the world. A setting where the amateur video makers see a larger stage of income earning and becoming part of the revenue streams.
There are of course more options, but let’s not go into those streams just now. For now, let’s remain naive and enjoy what could be possible.
Yes, that is the station I found myself in this morning. It was not completely new to me, I did write about it in the past (too tired to find the exact article as I have written in excess of 2250 articles at present), but the stage is a little different now. Consider war (see the TV for specifics), we know it and it is now closer to many homes than it was months ago. But we nearly always played an EA or Ubisoft version with respawning NPC soldiers. What if the setting is staged finite and no spawning all over the place? What if the stage is London, Munich, Amsterdam or Paris? A stage where you get inserted into a random location and your war-zone is a 10 block radius from there. Google Maps has nearly every detail, so do other mapping solutions. And you could be defending, escorting local civilians and giving aid. You get no choice until you get to a certain rank. How long would YOU last? It is time to teach the gaming soldiers a little realism. And when you face that you think different on Call of Duty Beachhead with high realism. That is nothing! I think some people are catching on what it is like, somehow they take more notice on events in the Ukraine than they ever did in Yemen or Syria. I like games that have NEVER be done before. A lot of my IP is set to stages never done before and that is where we optionally see a side of gaming that is totally new and innovative. Others were there before you with other games (several examples in this year alone) and I believe that this is the way to go, whether it is a console or streaming system, innovation beats iteration EVERY. Time.
And as these systems are more powerful, we get a setting where we can launch a game like that (or kart) in our own streets, redefining gaming realism acceptance on a few levels. I remember seeing Red Dawn, the Chris Hemsworth edition (I saw both editions) and when we see one of the kids state “We are living Call of duty and it sucks”, I heard someone giggle behind me stating that this would be cool. Yes, the response of a wannabe soldier. I however was in the Middle East, I saw what Hamas did, I saw the bodies. That wakes you up real fast and perhaps a game is not the worst setting to educate people. It has been done before and perhaps it is time to unite these elements. I don’t know, is it wisdom or folly to go that way? I honestly do not. On one side I am merely creating new IP, but I want something deeper in gaming IP, and amazing story (Horizons Forbidden West) is one way to go, when it goes to stories the game Portal (by Rob Swigart) is another direction and that can be equally fulfilling. Still there is a call, not one of duty, but one of fulfilment. We all have it, we want to plant our flag, set our footprint and leave some kind of legacy. When you are a dedicated gamer, we all want to be a Sid Meier, a Peter Molyneux or a Richard Garriott. Not everyone are driven to release mutant camels and that is fair, but where we will be going (streaming systems) and what is possible is almost at the touch and I personally think it is important to push Microsoft out of this market before there way remains the only gaming-less option. The problem is that it would have been easier if Google had taken up some form of game creation department and with the fact that gaming revenue is predicted to be $138,000,000,000 by 2023 is something that seems overwhelmingly attractive, but that is me and for now my idea to sell 50,000,000+ systems remain under lock and key (on a cloud location far far from home). But it is merely one direction and there are plenty of other directions, the revenue speculation opens those doors and even as a large chunk is set to microtransactions, the people are seemingly fed up with the EA and Ubisoft stage of microtransactions. I also gave a few other options (go look for them) and they are largely set to streaming systems. So is there an upside to THIS IP I now mentioned? No, it is merely another road one could wander, and it is here because I cannot wander them all and I am handing my ideas for free use to Amazon and Sony developers. It is a choice I made as Google decided not to create games. The old stage is seemingly fading, or at least I think it is fading, and what is around the corner is almost within reach and it will be bright and exciting, that is what I think, you might think different and rely on great franchises (like Gran Turismo) to set your beaker of desire. That is fair, gaming is what YOU want it to be, I merely want there to be alternatives for you to consider trying.
My mind has been pounding on some new IP. Not really IP, more of a concept on what Ould become great IP. Yet will it be mine? I doubt it, there are plenty of takers, but for some reason I believe that Adobe has the inside track here. Whilst players like Microsoft make all the spin, make all the presentations, they deliver too little. Whilst they are all about Office365, we see a collection of bugs that still have not been resolved. And as they grow their product they also grow the traps and the pitfalls.
So as we see (or recall) “The bug in Exchange Online, part of the Office 365 suite, could be exploited to gain “access to millions of corporate email accounts”, said Steven Seeley of the Qihoo 360 Vulcan Team in a blog post published yesterday (January 12 2021).” It would be come time before we could see “The Exchange Server flaw is one of 55 vulnerabilities fixed in Microsoft’s Patch Tuesday update. Microsoft is urging administrators to apply patches for a remote code execution vulnerability in Exchange Server, which is being exploited in the wild. (Nov 2021)” as I personally see it, Microsoft is digging its grave deeper and deeper, all whilst complaining to Congress about anti competition issues. How about fixing your bloody program? Optionally in less time it take a woman to get fucked, get pregnant and deliver a baby? Rude? You ain’t seen nothing yet! Microsoft complains wherever it can, against Apple, against Google and it takes over 36 weeks to get the Exchange flaw seemingly under control. I used seemingly as we also got this year ‘Microsoft kicks off 2022 with email blocking Exchange bug’ with the added “A coding mistake after a January 1 auto-update is causing the FIP-FS anti-malware service to crash with the 0x80004005 error code when it encounters 2022 dates”
Apart from the idea that kicking Microsoft should be regarded as a civil service there is actually a bigger fish to fry.
The who now? You see this is in part about Web3, it was one of the stopping points that my mind entertained towards some of the software that I saw in ‘Pristine and weird’ (at https://lawlordtobe.com/2022/02/24/pristine-and-weird/), I gave additional views in ‘The hardware perimeter’ (at https://lawlordtobe.com/2022/02/25/the-hardware-perimeter/). I still believe that in some respects Adobe might become the salvation. In 15 years of Adobe I have crashed less than half a dozen times, Adobe, or as I tend to call them (with a giggle) Macromedia Plus. You see, Adobe is a union (OK, they bought the other place) of Adobe and Macromedia. You might think that this is not a big deal, but it is. The union of two great innovators in their field. I truly wonder if Microsoft understands what an actual innovator is, they spun it so often in so many area’s that I truly believe they forgot what true innovation is. But consider Adobe and Apple, what if Adobe gets the sources of Pages, Numbers and Keynote? They would be close to ready. They still need a good database to stage the next scene but there are all kinds of solutions in that direction.
The hardest part (for them) would be the web in a web stage. This is not some fictive side, it will be the connection side of collections of blockchains (finance, documentation, hardware foundations and document tallies. The example you saw earlier is something I saw somewhere and it fitted the bill as closely as I envision it (I do not have the right software to make my own) that might get the closest to what is required, as well as a new need for checking the integrity of blockchain based connections. The need to check the integrity becomes overwhelmingly essential and when it comes to integrity checking, there is every indication that Microsoft is not really on board with that need, or its board of directors might be filtering out anything negative until AFTER it launches. In that setting a player like Adobe (or Google) is a much safer bet and that matters.
You see, I saw as early as 2009 that the borders between hardware and software were overlapping in some grey area. The initial stage of brand of hardware would be overshadowed by the software controlling it and there is the rub, the court cases where we get some version of ‘She said versus She said’ will overwhelm courts and the law is nowhere near ready on such cases, because the rules of evidence are not ready to process what gets to court. You see, to some extent Web3 might be a solution, the blockchain need will govern the desire, but there is also the larger case. We are given settings like “the idea of decentralisation” as well as “a possible solution to concerns about the over-centralisation”, but the borders of what we see to what is centralisation and decentralisation is becoming blurry. We see voices like Kevin Werbach, author of The Blockchain and the New Architecture of Trust making mentions on the lack of decentralisation, some give us issues on scalability. But what is scalability? It is a serious question. You see Microsoft, Google and Apple have their own ’version’ on what constitutes scalability, but always towards THEIR OWN design and I get it, that is one point of view, but when did you see a clear presentation where the CONSUMER is shown a presentation to see scalability towards their organisation and another organisation? An accountant compared to KPMG? A consultant compared to Deloitte? You think it does not matter but it does and the cloud brought it a lot closer than anyone realises. The booklet version is “scaling is the process of adding or removing compute, storage, and network services to meet the demands a workload makes for resources in order to maintain availability and performance as utilisation increases”, but as I tend to say, cloud computing is computing on someone else’s server. The term of scalability ‘adjusted’ from home processing to cloud processing. It is there that you see the larger stage of bilateral processing. The workstation (like I described earlier) with a thick client and local stages, often connected with a secure server that protects its settings and a cloud environment. A sort of 2 stage security in place and that is the larger danger. Microsoft (et al) want you to trust them, all whilst they screwed up your life with 36 weeks+ Exchange online dangers and they cannot change, they are too much involved with their board of directors and THEIR needs of the story as it needs to be. And as I rudely stated at the beginning with every chance of getting screwed over and their ‘spin’ impregnating you, but the turnaround? There is none! And what do you think their liability is when you see that your IP is gone? So whilst the news gives you “Vulnerabilities are being exploited by Hafnium”, how long until a message from the cloud provider is given to you that due to configuration errors detected we do not consider any liability against us to be valid? And let’s be clear, Microsoft Office is Exchange, Word, Excel, Powerpoint and Access. They have had 25 years to clean it up, but the waves of iterations (new options) have given rise to issue after issue. Is it such a surprise that this stage might start flowing towards a player like Adobe who will add a near universe of new options and all that arranged in some next generation skin that incorporates some version of Web3?
There are other players (Amazon, IBM) but in what I saw in ‘Pristine and weird’ Adobe fits the bill better and more complete. Even as I saw additional parts, I saw a stage where hardware is more interchangeable with software and Adobe has proven the field there. You see, as hardware from Cisco, Dell, Huawei and Juniper become more generic, software will have a much larger impact and the hardware will merely open doors to WHAT is possible and how fast the new options could be. A different setting but not merely due to the cloud, but because the one man show technologies are on the way out, pretty much like Microsoft already is. A stage that has now become too unreliable to consider trusting. And where will Apple and Google be? Apple will most likely have a larger niche, Google has been accomodating on several levels, so they both have larger fields and for them it matters in the long run. Other players will need to push for their niche, a cooperative niche or they will become obsolete, almost as much as Microsoft soon will be. But that is merely my point of view on the matter and my point of view on where we are going. Feel free to oppose my side, but do not forget to check all the facts, for now they are on my side of the equation.
OK, not my finest hour in diplomacy, but it was the only way to give the path to people thinking ‘another Amazon story’. I woke up this morning with a new IP, an IP based on Google technology, but they do not create software, so their loss. And this is freeware only for Sony and Amazon products, just another way for me to say to Microsoft “Screw you!” So in my sleep I was racing through the street, there were paths, obstacles and my mind was making sense of it all (which took a few seconds) and I was seeing the brilliance of that Nintendo kart game that can take place in your home. A good idea, but I gave it steroids and turned it into something serious. You see, there are the F1 people, who love the F1, want to race on their tracks, want to be an F1 driver and this is not for them, There are good products and they are happy there. No, this is for the people who want to race in the real world. So consider a setting where the game has 10 circuits. They can give their address, or one they wished to live and the system will design a racetrack from 2500 metres up to 5500 metres (for now) based on real Google Map data. So you get a game that will soon have thousands of tracks, and the nice part is that there is racing (just the street) and challenge where the system adds obstacles, ramps (looking like it was fake and inserted) to give that goofy feeling for when you go all out. As far as I can tell, it has NEVER been done before and there Amazon gets the inside track, because as you race what is, the system with Machine learning and deeper machine learning will try to make you a map you requested based on the area, or location you gave and adds the track for you personally to your account. A setting where a game can grown into a massive behemoth of racing fun. A setting where you can race where you always desired to race, your hometown (wherever that is), Tokyo streets, Monte Carlo (every racer wants to be there one day), London, Berlin, Amsterdam and the list just grows. I am actually amazed no one in Google was that alert, but there you have it. So I say (still lacking diplomacy) “Militant wench, have at it”, we could include boat racing, but I reckon that a place like Rotterdam will give Amazon all kinds of problems.
A simple idea boosted to a real challenge, and should you wonder why Microsoft cannot come up with it. Well that is simple, they can buy creativity, they merely lack the ability to create something. For that they have Mojang, Bethesda and Blizzard. Those who buy are limited to their knowledge of Excel (or so they say).
Enjoy this midweek! The weekend will be 68 hours away for some.
Yes, we all have arbitrary moments, this is not mine. Yet something woke up in me when Reuters gave me ‘Google’s advertising tech targeted in European publishers’ complaint’ (at https://www.reuters.com/technology/googles-advertising-tech-targeted-european-publishers-complaint-2022-02-11/) and I took a look. So there were a few issues and the part of “alleging Google has an adtech stranglehold over press publishers” is merely window dressing. So as I went to a few of these sites, I saw German, Swedish and no English. Now, this is not a stranglehold for me, so I dug deeper. And I looked in a few publications, seeing that there advertisements were a mess, I could not even apply for advertisements in Die Welt, Das Bild and so on. I did not check them all, but the laughable setting is that they seemingly have no idea what they are doing. See the image below
I go to www.google.com and this is the first thing I get in the left lower corner. It was not rocket science, it was precise and clear. And the Advertising gives you:
Simple, precise and direct, NONE of the publications I saw offered anything like that. I got to a page on advertising with Das Bild (I needed Google search to find it), these players are hopelessly lost, they are conceited and running after the facts. Advertising should be a main option at the bottom of Das Bild and Die Welt and it is not there (or better stated, I never found it). The most basic of settings and two of Germans largest circulations are lost beyond hope. So as I personally see it, it is not ‘Google has an adtech stranglehold over press publishers’, as I personally see it, it has become ‘press publishers are hopelessly outdated in the digital environment’, the ‘information’ page I found had one mention of pricing and no relevant actual pricing information. How is that possible in this day and age? Google Ads gives you options, Price per click, price per impression, and many other options and you can select your preference and set how much you are willing to pay. And the Google system is unsurpassed. You might bid $20, yet in the end you ONLY pay one cent more than the previous bid winner. So if we see the following bids:
Bid
Charged
1
$ 20
$ 0.54
2
$ 5
$ 0.53
3
$ 3
$ 0.52
4
$ 1
$ 0.51
5
$ 0.50
$ 0.50
Before Google the advertiser was NEVER given this and it changed the game, the ‘exploiters’ suddenly lost all traffic, they lost their customers and they lost their revenue. This is not a stranglehold, this is giving the customer proper treatment, perhaps EPC Chairman Christian Van Thillo might take notice of that. If we publicly set the advertisement prices over the last six years from Axel Springer, News UK, Conde Nast, Bonnier News and Editorial Prensa Iberica, what will we see then? Even now I could not find precise advertising prices in Die Welt and Das Bild. I get a presentation who they work with, but a consumer wants to know what it will cost them. So when you all go cry at the desk of the European Commission consider that the consumer and the consumer advertiser is given a clear picture and a clear understanding and the stage of what comes next. In addition, when we take “When publishers choose to use our advertising services, they keep the majority of revenue and every year we pay out billions of dollars directly to the publishing partners in our ad network” and we set that against “Google has achieved end-to-end control of the ad tech value chain, boasting market shares as high as 90-100% in segments of the ad tech chain” it is because Google offered and showed value for money from the very beginning, something most advertising agencies have never done. In addition, Google Ads has driven technology that made the advertisers more clever in the way they advertised, something others have never done.
And in all this, when we see the EPC make claims like: ‘Freedom to earn advertising revenue’ and ‘Freedom to innovate’ whilst two of the partner clearly are lost on innovation, they might embrace earn advertising revenue, but without innovation it becomes meaningless and in that, the advertisers that require visibility see that Google Ads delivers whilst keeping cost down, optionally setting a stage to a new path that is cheaper for the advertiser, so how did the EPC approach that? This is not stranglehold, this is as I see it the path of exploitation and many advertisers have had enough of that and they were willing to try Google Ads and those who did remained in Google Ads, clearly the EPC needs to look up the word innovation, let me help them out: “the introduction of something new”, so where is that innovation in Die Welt and Das Bild?
Seems that it is another chihuahua crying that they no longer matter, a waste of my time as I see it, not the people that could ever qualify for my 5G solution, that is (as I personally see it) true advertising power, in the hands of the retailer.
It is always nice to go to bed, listen to music and dream away. That is until this flipping brain of mine gets a new idea. In this case it is not new IP, but a new setting for a group of people. You see, during lockdown I got hooked on walk video’s. It was a way to see places I had never visited before, it is one way to get around and weirdly enough, these walk videos are cool. You see more than you usually do (especially in London) most of them are actually quite good, a few need tinkering (like music not so loud) but for the most they are a decent experience. Then I thought what if GoPro makes a change, offering a new stage. That got me going, you see, most walks are on a stick, decent but intense for the filming party. So we can set the movie from a shoulder mount, a chest mount, or helmet mount. Yet what is filmed? So what happens if we have something like Google glasses and the left (or right) eye shows what we see in the film. We get all kind of degrees of filming. And if we want to ignore it, we merely close that eye for a moment. I am surprised that GoPro had not considered it, or perhaps they did. Consider that the filmer now has BOTH hands free and can hold something towards the camera, the filming agent can do more and move more freely. Consider that is works with a holder, but there is a need (in many cases) to have both hands available. And perhaps there is a need for both, the need to use one hand for precision and a gooseneck mount to keep both hands free. The interesting part is that there is no setting to get the image on something like Google Glasses and that is a shame, was I the first to think of it? It seems weird with all the city walks out there on YouTube, but there you have it and in that light, I was considering revisiting the IP I had for a next Watchdogs, one with a difference (every Ip creator will tell you that part), but I reckon that is a stage we will visit again soon enough, it involves Google Glasses and another setting that I will revisit. Just like the stage of combining deeper machine learning to a lens (or google glasses), a camera lens that offer direct translations, and the fun part is we can select if that is pushed through to film, or merely seen by us, now consider filming in Japan with machine learning and deeper machine learning auto translating ANY sign it sees. Languages that we do not know will no longer stop us, it will tell the filmmaker where they are and consider linking that to one lens in google glasses that overlays the map? It that out yet? I never saw it and there are all kinds of needs for that part. What you see is what you know, if you know the language. Just a thought at 01:17. I need a hobby, I really do!
That is not the question, it is a mere thought and we need to ponder it. You see, I do believe that Meta is close to launching a new dimension in social media, in advertisements and through that we will see a new opening in the approach to marketing and advertising. Google is not ready but could be ready in time, the same could be said for Amazon. Microsoft is however not making that setting with their 5% in Bing, it will die and awkward death. Awkward because the people they approached will leave them. Meta will not offer the handle and handshake that Bing (or Chrome) requires and Bing has nowhere to go. Or as someone in the 90’s once said “All dressed up and no one to blow”, I giggle as it applies more to the outdated marketing tactics then it does the ladies on 42nd street (if you catch my drift).
So when I see ‘Facebook parent company Meta plummets 26 per cent, loses $332 billion in worst one-day company drop’ (source: ABC). There is no opposition, this is what happened. Yet what is noticeable that the drop is due to “well below analysts’ expectations for the current quarter, a disappointment for a company that investors have become accustomed to delivering spectacular growth” There are two sides here. On the one side either the investors have no long term goal and no comprehension on what Meta is ready to achieve, in that regard the analysts are equally in the dark on what is about to happen. So even as Marky Mark of the book of faces can hold onto what he has now as the next wave will increase his fortune by well over 300% (a personal rough speculation), so the term ‘disappointment for a company’ is the setting of a person who has no clue what is about to unfold. Or it is a person with the narrow focus on the now regardless of what tomorrow will bring. The second setting is seen with ““The downgrade in the earnings outlook by Meta and other companies took markets by surprise,” said Kenneth Broux, a strategist at Societe Generale in London” I am not sure whether this is a repetition of the other fellows view or if it is set on parallel yet not equal measurements. I am not an economist. The Amazon idea (at least one of them) could be applied to Meta, yet it would limit my revenue and I am kinda set on getting my $50,000,000 (post taxation) in the first wave. The second wave would bring me more but there is no way in hell a person like Jeff Bezos would shell out that kind of money without clear numbers (no matter how rich he is) and what I am about to do has NEVER been done before. So there is the turmoil for me. There are a few other reasons why pushing Amazon to higher levels are more rewarding for me (there is the option to kick Microsoft in the balls) a thought that is massively rewarding all on its own, yet it could optionally hurt Google and I have nothing against Google. They are about to get hit by TikTok and the impact of HarmonyOS is getting delayed but it is not out of the way yet, so Google has to face that too. Yet Meta is a drive that Google could benefit to if they resolve locality in their products, because that will be a given. It slightly opposes the 4 clusters that Amazon will gain but it will not hurt Google, Amazon on the other hand would strengthen their clusters through Meta and could optionally several smaller clusters too, Microsoft has close to NOTHING there, all lost marketshare.
So as we look at the second article That gives us ‘Facebook owner Meta sees biggest ever stock market loss’ (source: BBC). There we see “Meta also warned of slowing revenue growth in the face of competition from rival platforms including TikTok and YouTube, while advertisers were also cutting spending” the lack of ‘temporary’ is a little astounding. There is reduced spending by advertisers yet with the labour lack they have they will have to create a pipeline soon enough and that means advertising and spending, interesting how the BBC overlooked that. And yes TikTok is a threat, but more to YouTube than Meta and the deployment of Meta will take care of that. The question is how Meta will deal with the lull in technology that they face. Let’s give you an example. You are in the MetaVerse. In that life you have the house you could never afford, you watch TV on a screen you could never afford and you watch the things you love. There we see advertisements and Meta cashes in. Yet over time you get billboard digital screens on billboard (perhaps the three in Ebbing Missouri), but all those elements require new technology and Meta could create them and lose a lot of time or they could set a partnership with Google and Amazon and set a might higher bar. Google and Amazon have their terrains and Meta has an advantage in partnerships, opposing those two will drag the issues in too many dimensions (literally) and it opens up a massively large bag of worms. None of those matters are seen and they will come in 2022/2023. When Google and Amazon set out THEIR plan it will need to be one that embraces Meta. Zuckerberg was one clever cookie when he did the change he wants. The covid issue worked FOR him a little but in this setting (loss of revenue) it works against him. The nice part for him is that those who walked away will have to negotiate new contracts in MetaVerse so that will make his gains a lot better than the losses he has now.
No matter where I look I see everyone parroting the loss story and it is true, he lost (for now) and no one has a clue what is about to happen and hows social media will change the face of both marketing and advertising and when those with their clever little API realises that it stops working in MetaVerse we will get some watchdog howling on behalf of the exploiters who suddenly get the notice that their well is now dry. All revenue belong to Zuckerberg again. A setting none of them seem to realise. I am just happy that my 5G IP is still safe and MetaVerse will not hinder it. It might benefit me, but it is too soon to tell, it could if Amazon gets the proper idea on where marketing and deployed advertising goes, but there are a few if’s in that setting I get that and I am pretty sure that the CTO of Amazon (Werner Vogels) is that clever as well.
So whatever Meta will become, it is not a verse, perhaps according to the journalists who look at the now and rhyme to yesterday. Yet I am certain that they are utterly in the dark about tomorrow and in most dimensions tomorrow never rhymes, perhaps to borrow and sorrow but not to the tile of style that tomorrow brings, because the rhyme depends on what is, not what might be and what might be will be illuminating to say the least, not the hallucinating of a beast. That is what we face, when Meta deploys we will face an entirely new beast, one advertisers and marketing departments never faced before and as they run from training to training the first 6 months and try to comprehend that they suddenly had to learn a new beast for months, those who were ready will have the entire field for the better part of 6 months at the very least, it will change the game for years and as I see it Google and Amazon have the options, Microsoft falls away like it always does, shouting Azure whilst the never learned the blues.
Yes, we can be cordially invited and it happens on many occasions, although the cordial part tends to be for weddings and official events like that. So what happens when you are cordially invited to shove off? You see, the Reuters article (at https://www.reuters.com/technology/facebook-owner-meta-forecasts-q1-revenue-below-estimates-2022-02-02/) gives us ‘Meta shares sink 20% as Facebook loses daily users for the first time’, yet this is a mere dip even as the numbers are rising (increased loss) the people at Facebook (aka Meta) are not worried, because they figured out what I saw coming close to half a decade ago and I wrote about it a few days ago. Marketing will change it will evolve as anything will. So the liber facierum people are not worried they are about to change hears in a race where 80% is nowhere near ready and they will be too late, it will be a race that ends up having 4 players Meta, Amazon, Google and TikTok these 4 players are about to own 90% of all advertisements and in the new world Meta will gain a chunk of the other three to some degree. So the 20% loss is a joke compared to the billions they will make from 2023 onwards when Meta deploys, the people who want to be part of that race will be a year late and they will content with the crumbs. So the fun of reading “Dave Wehner, told analysts on a conference call that the impact of Apple’s privacy changes could be “in the order of $10 billion” for 2022” is a little entertaining, it seems like a fun fear setting but the gain that comes the year after will have Apple on the ropes, their losses will be not something they can contemplate at present and they will try to get back into the race in a Apple minded field, but the Apple minded field will change because its environment will change a lot more beyond what Meta is, it will need to adjust its foundations and that is something Apple was never good at. When Meta goes live, it will take up to a year to gain the momentum and they will end with a massive chunk of all advertisement. There is a decent chance they will close to equal what Google was making, so Google will take a hard hit, but their foundation is strong so in Meta they could regain some of their losses. Amazon and TikTok have their own environments, they will loose but keep what they already had in their atmosphere. Microsoft with Bing who only had about 5% will lose close to 50% of that and keep whatever their surf tablet has and it was close to clear for 3-5 years, the changes were in the works and I predicted it and my IP solutions anticipated it in a new direction, but there is no denying the setting Meta will be a much larger player so the 20% loss they have now is one they will get back well over twice over and that is basically the mere foundation. All the other players who are trying to skim off some of the cream that Facebook and Google had, they will be lost. They cannot compete or adjust, they will go to some watchdog and cry like the little chihuahua’s they always were, iterators who do not understand innovation. They will cry unfair and waste the time of as many people as possible whilst they will try to find reason after reason and never looking at their own failings.
And for me? I just howl and laugh on the sidelines, what I predicted 3-5 years ago, as far as I can tell. The first mention of Neom was in ‘Liberalism overboard’ (at https://lawlordtobe.com/2018/08/23/liberalism-overboard/) which I wrote on August 23rd 2018, that was the moment I realised a new marketing system was required, so almost 4 years ago. I finished the concept less than a month later. And that was long before Meta was announced, Meta did not create what I had, but it showed that the alterations were a lot more powerful than I initially contemplated and when that gets added to either the Google or the Amazon system that change will not be a simple alteration, it created the setting for a new powerhouse, no less powerful than Meta and I did it by giving essential choices back to the people, that was the change no one looked at and it was merely the first wave. When it alters and adds to Meta it becomes something more, but that becomes too much speculation because what we are shown is the end result and the Meta system has a lot more and that is still (in the end) an unknown factor but the system I created will allow for adjustments because the power is back with the individual and where ever they want to go the system will adjust (to some degree), yet in one setting meta will force both Amazon and Google to implement a much larger change to locations and localities. That much is a given certainty and there those who want to hijack keywords will be limited to non-location keywords. Meta will force it and if Amazon and Google do not comply they end up losing market share.
As such, the future is bright, the noise of 20% here, or there does not matter 2023 (optionally 2024) will set in motion a tidal wave of changes and outside of the largest companies none of them can adjust, it is not feasible or achievable. No matter how quick the Google or Amazon systems adjust. Meta is about to get the home field advantage and the visiting team will not be at the 50 line, they will start on the 30 line as the football reference go, the home field advantage will be that big.
Yes, I do that at times. It is not a junkie term, it is a data term and it comes from mining. Tapping the vein is to see if anything is up yet. With my 5G IP in place there is still a setting that I can tap and like many other people I would like to tap that vein, especially as retirement is approaching. So as I was watching and seeking certain top line sources I stumbled upon “wireless internet will be faster and more abundant, even in rural locations. This means that digital ads could appear in more areas, providing a seamless and consistent branded experience for your customers. The visuals and media in each ad could also be improved, advancing due to high network speeds”, it is the mot iterative version of delusional. It is not a lie all what you see is true, but it is for the people who look towards yesterday. Those who look to tomorrow will see a massive shift in the approach towards marketing, as I personally see it, the mass approach is close to over, it will last, but those who look towards tomorrow see that marketing will b a very different beast, it aligns to the one, it aligns to retail and to the shopper. In the 90’s SPSS brought a program called AnswerTree. It was a good and direct idea to marketing. You see, if we are to approach 4% of the people we need to market to over 15%, that was the old way and the people at SPSS already saw that to market to more, you either spend a linear amount more, or you market more efficient. The second one was ALWAYS better, the researcher pruned their marketing tree and a smaller bonsai version of marketable people remained. This has served a lot for close to 20 years, but that time is gone now. You see, you can use that approach and seek the largest clusters, yet over all smaller clusters are lost and why? Tomorrow will be about location and that is a different kettle of fish, at least two of my IP address that and the stage is rapidly getting larger, and the largest station hit me with some surprise. It seems that Google is not on that page yet, or if they are they are playing that card very very close to the chest.
It is my believe that they are not completely on that page and for me that is a great feeling. It should be for Amazon too, they have a few lines out and I doubt Microsoft has a clue. You see Amazon marketing and advertising is set to Amazon and that is a fine run, yet I believe that they can reach more, as can Google. If they change the dimension of WHERE they are, they could approach the location of where everyone WANTS to be and that is all about tomorrow. Google and Amazon have the inside track and that is illuminating for a few reasons. You see, for 20 years it was all Google and now another is getting close on the next setting, neither are there yet but they could be. For me (and my IP) it is good news, because when they launch, I could release my IP and suddenly see 6-8 clusters there and it matters because it makes my IP a lot more valuable.
Amazon will give you “Ad solutions to help you reach and engage millions of Amazon customers at every stage of their journey” and that sounds nice in the industry of today, but that is about to change and that system will not accomodate, not in time at least. Google has its system and has a few more options, but not the one they both need and that makes me happy (actually very very happy). So as I see the designs and failings (like Bing) I see a set of players all going in a similar direction, whilst they are all looking in the wrong direction. You see, the definition given earlier is good, but we should realise “wireless internet will be faster and more abundant, even in rural locations, offering a much larger pool to scammer and spammers”, and until the funnel is inverted that problems remains, and will remain to a limited degree after that and the stage is set to shopkeepers, that change will the stage completely and I am already ready with that IP. So when Neom in Saudi Arabia launches, certain players will suddenly realise what they missed and that is when my solution starts gaining traction and value fast, just as I hoped. The question is will it be in 2023 or will I have to wait until 2024 to make it all public domain. Such exciting times coming my way. Yummy!
This is a hard article to write. It is not about my IP, it is not about gaming, it is in part about me and you show me a person who will honestly look into a mirror and describe what they see with happiness, and I will introduce you to a likely liar.
To start, I have for the longest time been a Republican, I believe in the Republican values, I believe that Make America Great Again is a nationalist right for Americans. National values are important, national values are a nations right and it tends to drive national interests. Take any nation. Denmark, Germany, Netherlands, United Kingdom, Australia, Japan, Canada, USA, France they all have nationalists, people devoted to THEIR nation. It is not a shame, it is not negative, it merely is, so when I saw the hats with MAGA, I merely shrugged, it was bound to happen. What was not bound to happen is that a clown like Donald Trump would set the stage to ridiculous values, fake values and hidden personal needs. So when you today ABC ‘MAGA’s ‘Bonnie and Clyde’ have turned on Donald Trump and are now spilling his secrets’, Another media with ‘Donald Trump says he would pardon Jan 6 rioters if he runs and wins’, as well as the most despicable one ‘Donald Trump should not lead the country again, says the Republican leader of the National Governors Association’
So, why despicable? You see, when we see the headlines, the inactions against Trump and his machine and more over, what I personally see as Republican rats, coming out of the woodwork, I see a party that is shaken to it foundations, destroyed by the Trump quake and they are all seeking shelter anyway they can. Not one of them gave light and support to Liz Cheney who was right all along. In her corner is Mitt Romney and that is pretty much it. How can I remain in support of a party that disgraces itself, that destroys its own values. With at present seemingly only Liz Cheney and Mitt Romney as honourable Republicans. The least said about Mitch McConnell the better, he stayed on the Trump side for too long, now that he is showing to stop (to some degree) Trump for office (again) he is showing himself to be disingenuous at the least and a turncoat in the nominal setting, and since that turncoat Benedict, who would have thought that to be a good idea. Which takes me to the article ‘Donald Trump should not lead the country again, says the Republican leader of the National Governors Association’ (at https://www.businessinsider.com.au/donald-trump-shouldnt-run-in-2024-national-governors-asa-hutchinson-2022-1) which aired hours ago and whilst Arkansas Gov. Asa Hutchinson gives us all kinds of settings that is pretty much highlighted with “And, you know, the Republican Party has many different voices,” Hutchinson said. “And it’s important in this time to have those voices and they should be concentrating on this election cycle” this political entity was very clear in not giving the people that Liz Cheney and Mitt Romney were correct from the start and that lack of recognition needs to be seen as a setting with a sinking ship and one rat thinking he has a chance to get to the big piece of cheese, all whilst his chances were better with a smaller chunk when he acknowledged that Romney and Cheney should get the largest chunk of cheese. Even now, I see all signs that Fox is using Cheney and Romney in the smallest setting, all whilst these two deserve the limelight. It seems that Fox has a side which hopes that Trump pulls of a trick, and these people are now relying on tricks, they are willing to depend on tricks to set the democratic agenda of the United States. So what does that tell you? How can anyone have faith in the Republican setting when its party has close to two honourable players? If I were a betting man, I would hope that the Republican ticket would be Cheney-Romney, with that ticket the Republican Party could clean out its isles with wannabe’s and incompetent politicians and put them to the sewage they are entitled. And this is a Republican minded person speaking.
The indirect factors
As I stated there is no direct need for my IP, yet indirectly it matters to me how the US does its business, because no matter how it plays out, the larger tech players will soon have no option but to register all new IP in the Commonwealth and/or EU. As I feel the setting change, the political players are enabling a massive brain drain, the January 6th events not properly dealt with are a first, but the larger setting is the political upheaval that tech and engineering firms face and in that uncertainty all their new IP will be a decent lot safer in Commonwealth/EU settings. When that happens the US stands to lose a power value no less than 10% and optionally up to 31%, it is a wide field but in one setting the IP value of pharmaceuticals in Ireland went from €37.5B in 2018 to €105B in 2019. I was unable to see the growth in 2020, but that value has gone up and it will go up again in 2021. So consider that ONE industry has cause a brain drain towards Ireland (EU) of well over 300% over three years, I will let you ponder who lost out on those coins. There is no clear shift in the papers, but I feel certain that the US lost a lot and the tech firms are starting to do the same thing. So when I stated (well over 6 months ago) that I preferred to see my IP in Commonwealth hands, I did know what I was talking about and happy for me both Google and Amazon have global filings, so I am still up for that race and with two new IP’s coming (I will write about them soon to some degree) I feel certain that my time is still optionally to come (wishful thinking).
Yet if any political players are crying like little chihuahuas show them that they had this coming. They accepted Ronald McDonald as a president, the people will seek their fun in places where politics are not set to a clown but to a serious person and that is the view of a simple Republican, not a democrat and not an independent.
Lawrence van Rijn - Law Lord to be 