Tag Archives: google

February 5, 2022 · 00:07

Is the MetaVerse a Meta or a Verse?

That is not the question, it is a mere thought and we need to ponder it. You see, I do believe that Meta is close to launching a new dimension in social media, in advertisements and through that we will see a new opening in the approach to marketing and advertising. Google is not ready but could be ready in time, the same could be said for Amazon. Microsoft is however not making that setting with their 5% in Bing, it will die and awkward death. Awkward because the people they approached will leave them. Meta will not offer the handle and handshake that Bing (or Chrome) requires and Bing has nowhere to go. Or as someone in the 90’s once said “All dressed up and no one to blow”, I giggle as it applies more to the outdated marketing tactics then it does the ladies on 42nd street (if you catch my drift). 

So when I see ‘Facebook parent company Meta plummets 26 per cent, loses $332 billion in worst one-day company drop’ (source: ABC). There is no opposition, this is what happened. Yet what is noticeable that the drop is due to “well below analysts’ expectations for the current quarter, a disappointment for a company that investors have become accustomed to delivering spectacular growth” There are two sides here. On the one side either the investors have no long term goal and no comprehension on what Meta is ready to achieve, in that regard the analysts are equally in the dark on what is about to happen. So even as Marky Mark of the book of faces can hold onto what he has now as the next wave will increase his fortune by well over 300% (a personal rough speculation), so the term ‘disappointment for a company’ is the setting of a person who has no clue what is about to unfold. Or it is a person with the narrow focus on the now regardless of what tomorrow will bring. The second setting is seen with ““The downgrade in the earnings outlook by Meta and other companies took markets by surprise,” said Kenneth Broux, a strategist at Societe Generale in London” I am not sure whether this is a repetition of the other fellows view or if it is set on parallel yet not equal measurements. I am not an economist. The Amazon idea (at least one of them) could be applied to Meta, yet it would limit my revenue and I am kinda set on getting my $50,000,000 (post taxation) in the first wave. The second wave would bring me more but there is no way in hell a person like Jeff Bezos would shell out that kind of money without clear numbers (no matter how rich he is) and what I am about to do has NEVER been done before. So there is the turmoil for me. There are a few other reasons why pushing Amazon to higher levels are more rewarding for me (there is the option to kick Microsoft in the balls) a thought that is massively rewarding all on its own, yet it could optionally hurt Google and I have nothing against Google. They are about to get hit by TikTok and the impact of HarmonyOS is getting delayed but it is not out of the way yet, so Google has to face that too. Yet Meta is a drive that Google could benefit to if they resolve locality in their products, because that will be a given. It slightly opposes the 4 clusters that Amazon will gain but it will not hurt Google, Amazon on the other hand would strengthen their clusters through Meta and could optionally several smaller clusters too, Microsoft has close to NOTHING there, all lost marketshare. 

So as we look at the second article That gives us ‘Facebook owner Meta sees biggest ever stock market loss’ (source: BBC). There we see “Meta also warned of slowing revenue growth in the face of competition from rival platforms including TikTok and YouTube, while advertisers were also cutting spending” the lack of ‘temporary’ is a little astounding. There is reduced spending by advertisers yet with the labour lack they have they will have to create a pipeline soon enough and that means advertising and spending, interesting how the BBC overlooked that. And yes TikTok is a threat, but more to YouTube than Meta and the deployment of Meta will take care of that. The question is how Meta will deal with the lull in technology that they face. Let’s give you an example.  You are in the MetaVerse. In that life you have the house you could never afford, you watch TV on a screen you could never afford and you watch the things you love. There we see advertisements and Meta cashes in. Yet over time you get billboard digital screens on billboard (perhaps the three in Ebbing Missouri), but all those elements require new technology and Meta could create them and lose a lot of time or they could set a partnership with Google and Amazon and set a might higher bar. Google and Amazon have their terrains and Meta has an advantage in partnerships, opposing those two will drag the issues in too many dimensions (literally) and it opens up a massively large bag of worms. None of those matters are seen and they will come in 2022/2023. When Google and Amazon set out THEIR plan it will need to be one that embraces Meta. Zuckerberg was one clever cookie when he did the change he wants. The covid issue worked FOR him a little but in this setting (loss of revenue) it works against him. The nice part for him is that those who walked away will have to negotiate new contracts in MetaVerse so that will make his gains a lot better than the losses he has now.

No matter where I look I see everyone parroting the loss story and it is true, he lost (for now) and no one has a clue what is about to happen and hows social media will change the face of both marketing and advertising and when those with their clever little API realises that it stops working in MetaVerse we will get some watchdog howling on behalf of the exploiters who suddenly get the notice that their well is now dry. All revenue belong to Zuckerberg again. A setting none of them seem to realise. I am just happy that my 5G IP is still safe and MetaVerse will not hinder it. It might benefit me, but it is too soon to tell, it could if Amazon gets the proper idea on where marketing and deployed advertising goes, but there are a few if’s in that setting I get that and I am pretty sure that the CTO of Amazon (Werner Vogels) is that clever as well. 

So whatever Meta will become, it is not a verse, perhaps according to the journalists who look at the now and rhyme to yesterday. Yet I am certain that they are utterly in the dark about tomorrow and in most dimensions tomorrow never rhymes, perhaps to borrow and sorrow but not to the tile of style that tomorrow brings, because the rhyme depends on what is, not what might be and what might be will be illuminating to say the least, not the hallucinating of a beast. That is what we face, when Meta deploys we will face an entirely new beast, one advertisers and marketing departments never faced before and as they run from training to training the first 6 months and try to comprehend that they suddenly had to learn a new beast for months, those who were ready will have the entire field for the better part of 6 months at the very least, it will change the game for years and as I see it Google and Amazon have the options, Microsoft falls away like it always does, shouting Azure whilst the never learned the blues.

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February 3, 2022 · 15:37

You are cordially rejected

Yes, we can be cordially invited and it happens on many occasions, although the cordial part tends to be for weddings and official events like that. So what happens when you are cordially invited to shove off? You see, the Reuters article (at https://www.reuters.com/technology/facebook-owner-meta-forecasts-q1-revenue-below-estimates-2022-02-02/) gives us ‘Meta shares sink 20% as Facebook loses daily users for the first time’, yet this is a mere dip even as the numbers are rising (increased loss) the people at Facebook (aka Meta) are not worried, because they figured out what I saw coming close to half a decade ago and I wrote about it a few days ago. Marketing will change it will evolve as anything will. So the liber facierum people are not worried they are about to change hears in a race where 80% is nowhere near ready and they will be too late, it will be a race that ends up having 4 players Meta, Amazon, Google and TikTok these 4 players are about to own 90% of all advertisements and in the new world Meta will gain a chunk of the other three to some degree. So the 20% loss is a joke compared to the billions they will make from 2023 onwards when Meta deploys, the people who want to be part of that race will be a year late and they will content with the crumbs. So the fun of reading “Dave Wehner, told analysts on a conference call that the impact of Apple’s privacy changes could be “in the order of $10 billion” for 2022” is a little entertaining, it seems like a fun fear setting but the gain that comes the year after will have Apple on the ropes, their losses will be not something they can contemplate at present and they will try to get back into the race in a Apple minded field, but the Apple minded field will change because its environment will change a lot more beyond what Meta is, it will need to adjust its foundations and that is something Apple was never good at. When Meta goes live, it will take up to a year to gain the momentum and they will end with a massive chunk of all advertisement. There is a decent chance they will close to equal what Google was making, so Google will take a hard hit, but their foundation is strong so in Meta they could regain some of their losses. Amazon and TikTok have their own environments, they will loose but keep what they already had in their atmosphere. Microsoft with Bing who only had about 5% will lose close to 50% of that and keep whatever their surf tablet has and it was close to clear for 3-5 years, the changes were in the works and I predicted it and my IP solutions anticipated it in a new direction, but there is no denying the setting Meta will be a much larger player so the 20% loss they have now is one they will get back well over twice over and that is basically the mere foundation. All the other players who are trying to skim off some of the cream that Facebook and Google had, they will be lost. They cannot compete or adjust, they will go to some watchdog and cry like the little chihuahua’s they always were, iterators who do not understand innovation. They will cry unfair and waste the time of as many people as possible whilst they will try to find reason after reason and never looking at their own failings. 

And for me? I just howl and laugh on the sidelines, what I predicted 3-5 years ago, as far as I can tell. The first mention of Neom was in ‘Liberalism overboard’ (at https://lawlordtobe.com/2018/08/23/liberalism-overboard/) which I wrote on August 23rd 2018, that was the moment I realised a new marketing system was required, so almost 4 years ago. I finished the concept less than a month later. And that was long before Meta was announced, Meta did not create what I had, but it showed that the alterations were a lot more powerful than I initially contemplated and when that gets added to either the Google or the Amazon system that change will not be a simple alteration, it created the setting for a new powerhouse, no less powerful than Meta and I did it by giving essential choices back to the people, that was the change no one looked at and it was merely the first wave. When it alters and adds to Meta it becomes something more, but that becomes too much speculation because what we are shown is the end result and the Meta system has a lot more and that is still (in the end) an unknown factor but the system I created will allow for adjustments because the power is back with the individual and where ever they want to go the system will adjust (to some degree), yet in one setting meta will force both Amazon and Google to implement a much larger change to locations and localities. That much is a given certainty and there those who want to hijack keywords will be limited to non-location keywords. Meta will force it and if Amazon and Google do not comply they end up losing market share. 

As such, the future is bright, the noise of 20% here, or there does not matter 2023 (optionally 2024) will set in motion a tidal wave of changes and outside of the largest companies none of them can adjust, it is not feasible or achievable. No matter how quick the Google or Amazon systems adjust. Meta is about to get the home field advantage and the visiting team will not be at the 50 line, they will start on the 30 line as the football reference go, the home field advantage will be that big.

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February 1, 2022 · 00:12

Vein tapping

Yes, I do that at times. It is not a junkie term, it is a data term and it comes from mining. Tapping the vein is to see if anything is up yet. With my 5G IP in place there is still a setting that I can tap and like many other people I would like to tap that vein, especially as retirement is approaching. So as I was watching and seeking certain top line sources I stumbled upon “wireless internet will be faster and more abundant, even in rural locations. This means that digital ads could appear in more areas, providing a seamless and consistent branded experience for your customers. The visuals and media in each ad could also be improved, advancing due to high network speeds”, it is the mot iterative version of delusional. It is not a lie all what you see is true, but it is for the people who look towards yesterday. Those who look to tomorrow will see a massive shift in the approach towards marketing, as I personally see it, the mass approach is close to over, it will last, but those who look towards tomorrow see that marketing will b a very different beast, it aligns to the one, it aligns to retail and to the shopper. In the 90’s SPSS brought a program called AnswerTree. It was a good and direct idea to marketing. You see, if we are to approach 4% of the people we need to market to over 15%, that was the old way and the people at SPSS already saw that to market to more, you either spend a linear amount more, or you market more efficient. The second one was ALWAYS better, the researcher pruned their marketing tree and a smaller bonsai version of marketable people remained. This has served a lot for close to 20 years, but that time is gone now. You see, you can use that approach and seek the largest clusters, yet over all smaller clusters are lost and why? Tomorrow will be about location and that is a different kettle of fish, at least two of my IP address that and the stage is rapidly getting larger, and the largest station hit me with some surprise. It seems that Google is not on that page yet, or if they are they are playing that card very very close to the chest. 

It is my believe that they are not completely on that page and for me that is a great feeling. It should be for Amazon too, they have a few lines out and I doubt Microsoft has a clue. You see Amazon marketing and advertising is set to Amazon and that is a fine run, yet I believe that they can reach more, as can Google. If they change the dimension of WHERE they are, they could approach the location of where everyone WANTS to be and that is all about tomorrow. Google and Amazon have the inside track and that is illuminating for a few reasons. You see, for 20 years it was all Google and now another is getting close on the next setting, neither are there yet but they could be. For me (and my IP) it is good news, because when they launch, I could release my IP and suddenly see 6-8 clusters there and it matters because it makes my IP a lot more valuable. 

Amazon will give you “Ad solutions to help you reach and engage millions of Amazon customers at every stage of their journey” and that sounds nice in the industry of today, but that is about to change and that system will not accomodate, not in time at least. Google has its system and has a few more options, but not the one they both need and that makes me happy (actually very very happy). So as I see the designs and failings (like Bing) I see a set of players all going in a similar direction, whilst they are all looking in the wrong direction. You see, the definition given earlier is good, but we should realise “wireless internet will be faster and more abundant, even in rural locations, offering a much larger pool to scammer and spammers”, and until the funnel is inverted that problems remains, and will remain to a limited degree after that and the stage is set to shopkeepers, that change will the stage completely and I am already ready with that IP. So when Neom in Saudi Arabia launches, certain players will suddenly realise what they missed and that is when my solution starts gaining traction and value fast, just as I hoped. The question is will it be in 2023 or will I have to wait until 2024 to make it all public domain. Such exciting times coming my way. Yummy!

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January 30, 2022 · 17:56

The Ronald McDonald factor

This is a hard article to write. It is not about my IP, it is not about gaming, it is in part about me and you show me a person who will honestly look into a mirror and describe what they see with happiness, and I will introduce you to a likely liar.

To start, I have for the longest time been a Republican, I believe in the Republican values, I believe that Make America Great Again is a nationalist right for Americans. National values are important, national values are a nations right and it tends to drive national interests. Take any nation. Denmark, Germany, Netherlands, United Kingdom, Australia, Japan, Canada, USA, France they all have nationalists, people devoted to THEIR nation. It is not a shame, it is not negative, it merely is, so when I saw the hats with MAGA, I merely shrugged, it was bound to happen. What was not bound to happen is that a clown like Donald Trump would set the stage to ridiculous values, fake values and hidden personal needs. So when you today ABC ‘MAGA’s ‘Bonnie and Clyde’ have turned on Donald Trump and are now spilling his secrets’, Another media with ‘Donald Trump says he would pardon Jan 6 rioters if he runs and wins’, as well as the most despicable one ‘Donald Trump should not lead the country again, says the Republican leader of the National Governors Association’

So, why despicable?
You see, when we see the headlines, the inactions against Trump and his machine and more over, what I personally see as Republican rats, coming out of the woodwork, I see a party that is shaken to it foundations, destroyed by the Trump quake and they are all seeking shelter anyway they can. Not one of them gave light and support to Liz Cheney who was right all along. In her corner is Mitt Romney and that is pretty much it. How can I remain in support of a party that disgraces itself, that destroys its own values. With at present seemingly only Liz Cheney and Mitt Romney as honourable Republicans. The least said about Mitch McConnell the better, he stayed on the Trump side for too long, now that he is showing to stop (to some degree) Trump for office (again) he is showing himself to be disingenuous at the least and a turncoat in the nominal setting, and since that turncoat Benedict, who would have thought that to be a good idea. Which takes me to the article ‘Donald Trump should not lead the country again, says the Republican leader of the National Governors Association’ (at https://www.businessinsider.com.au/donald-trump-shouldnt-run-in-2024-national-governors-asa-hutchinson-2022-1) which aired hours ago and whilst Arkansas Gov. Asa Hutchinson gives us all kinds of settings that is pretty much highlighted with “And, you know, the Republican Party has many different voices,” Hutchinson said. “And it’s important in this time to have those voices and they should be concentrating on this election cycle” this political entity was very clear in not giving the people that Liz Cheney and Mitt Romney were correct from the start and that lack of recognition needs to be seen as a setting with a sinking ship and one rat thinking he has a chance to get to the big piece of cheese, all whilst his chances were better with a smaller chunk when he acknowledged that Romney and Cheney should get the largest chunk of cheese. Even now, I see all signs that Fox is using Cheney and Romney in the smallest setting, all whilst these two deserve the limelight. It seems that Fox has a side which hopes that Trump pulls of a trick, and these people are now relying on tricks, they are willing to depend on tricks to set the democratic agenda of the United States. So what does that tell you? How can anyone have faith in the Republican setting when its party has close to two honourable players? If I were a betting man, I would hope that the Republican ticket would be Cheney-Romney, with that ticket the Republican Party could clean out its isles with wannabe’s and incompetent politicians and put them to the sewage they are entitled. And this is a Republican minded person speaking.

The indirect factors

As I stated there is no direct need for my IP, yet indirectly it matters to me how the US does its business, because no matter how it plays out, the larger tech players will soon have no option but to register all new IP in the Commonwealth and/or EU. As I feel the setting change, the political players are enabling a massive brain drain, the January 6th events not properly dealt with are a first, but the larger setting is the political upheaval that tech and engineering firms face and in that uncertainty all their new IP will be a decent lot safer in Commonwealth/EU settings. When that happens the US stands to lose a power value no less than 10% and optionally up to 31%, it is a wide field but in one setting the IP value of pharmaceuticals in Ireland went from €37.5B in 2018 to €105B in 2019. I was unable to see the growth in 2020, but that value has gone up and it will go up again in 2021. So consider that ONE industry has cause a brain drain towards Ireland (EU) of well over 300% over three years, I will let you ponder who lost out on those coins. There is no clear shift in the papers, but I feel certain that the US lost a lot and the tech firms are starting to do the same thing. So when I stated (well over 6 months ago) that I preferred to see my IP in Commonwealth hands, I did know what I was talking about and happy for me both Google and Amazon have global filings, so I am still up for that race and with two new IP’s coming (I will write about them soon to some degree) I feel certain that my time is still optionally to come (wishful thinking).

Yet if any political players are crying like little chihuahuas show them that they had this coming. They accepted Ronald McDonald as a president, the people will seek their fun in places where politics are not set to a clown but to a serious person and that is the view of a simple Republican, not a democrat and not an independent.

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January 25, 2022 · 17:56

daemonis more

Yes, from one we go to the other and it is time to look towards the setting of protection. Armour if you want. You see the games all have their take on it, and so do I. We have cloth, leather and…..

Yes, you are roaring to name dozens of armour, all from other games, Blizzard and Bethesda did their work, yet I believe we need to go back to the basics. You can have 60-200 forms of armour, but what does it serve? The basics are what some call undergarments, the armour and the cloak. Yet be not deceived, the undergarments can be fur, cloth, thin leather or chainmail. Each their protection, each their weakness. Try walking through the winter scape of Scandinavia or Canada and try doing that wearing chainmail UNDER your vest, you soon will learn that col travels and Chainmail holds onto the freezing cold like nothing you have ever experienced. Yet chainmail has properties that we need. So we could go chainmail coated fur. You see, each benefit will have a drawback and it becomes a much larger puzzle when you imbue the armour with magical properties. I do not believe that there are only upsides. Like magnets, what pulls on one side, pushes on another. Any natural product is like a small balance, upside and downside go hand in hand, but overall the larger benefit is found. The cloak might have stealth magic, yet the iron armour imbued with strength or poison magic will negatively impact stealth. It is not completely set in stone yet, but I believe that a lot more can be done on balance instead of merely adding percentages here or there. 

And as armour is stronger, it tends to be less stealthy, still stealth will have a side that benefits all, it will have options making it worth having and so begins a new water table of balance. 

As I personally see it, we get a lot more puzzles and joy by having the three elements of armour in the personal screen and work our way from there. Three elements in stead of a combination of 8. Three elements and each having its options instead of X*Y*Z armour settings you have to program ahead of release. There is of course more to be done, but I just handed three separate sides (including the previous two articles) to get you going and become a new and competing Blizzard. Let’s not forget that there are several systems where Microsoft is not welcome, so you have options in the long run and this was handed to you without charge so you can design your version of a slicer and dicer on Sony and Amazon systems at no charge. When was the last time you had an offer like that? You still have to do your dues and your perseverance in making the game, but you have a head start now. I will try to add a few more sides to this all giving you more to work with and let us remember that we want a better set of options for gamers in total. You see Microsoft is about removing choice, they have the largest companies and you get to play those games as long as it is on a Microsoft system. An inferior system that betrayed its gamers (as I personally see it) more than once. Do  you really want to be part of that, or do you want to be the new wave of game designers in a setting where the gamer gets to choose and they choose you? Now they will choose Microsoft because there is no other system that has it, how is that freedom for gamers? 

And freedom is where it is at, so I design the IP for you all so you can oppose a Microsoft dictatorship for gamers. It is merely my way of fighting that technology usurper. At least that is how I personally see it.

So feel free to agree or disagree, yet those who disagree when choices fall away, you better realise that you were part of that limitation of choice.

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January 24, 2022 · 21:55

Gaining an advantage

So, In continuation of yesterday I was contemplating how we can offer an in game advantage. And as I was considering this my mind took a step backwards, towards the golden oldies Bela Lugosi, Christopher Lee, Lawrence Ellison (lol), and an idea came to mind. What if some of the attainments of the game was a wink to these golden oldies? For example, when hunting the undead we have the option to find a comic, a book and a dvd? In that case we get

Dracula Comic, Dracula (Bram Stoker), Dracula (Bela Lugosi)
The Walking dead, World War Z (Max Brooks), White Zombie (Bela Lugosi)
Ghoul Tails, Ghoul (Brian Keene), The Ghoul (Bela Lugosi)

In this, if you find the three DVD’s, you get a 10% against ALL undead demons, more important, you get another 10% if you find all 9 elements. 

There is more that can be done, for example set a database of 250 elements, so you cannot get them all in one play-through and there some random element, but if you start. New game any of the elements (comic, book, DVD) that has not been used will be used first. I thought it was a nice gesture, we take ourselves too serious and let’s face it a lot of games go back to books or movies, so it makes sene to bow to these greats in the form of a wink. History has its place and should not be forgotten.

There is a part where I am in doubt on the IP, but if possible, if all elements are found in a category, the music will change towards a Lugosi version of undead encounters. You see, the problem is that music tends to become tedious, so adding spice to it, optionally taking a page out of the Fur Fighters approach so that each character has its own instruments towards the same tune will also spice things up. You see this is no longer the world of Forbidden Forest (CBM-64), so adding effort in keeping the masses well entertained is essential for any game. Too many people seem to forget that. 

There is even the idea that if you find all the characters in a category (not an option within one play-through) So when we get all the vampires Bela Lugosi, Christopher Lee, Klaus Kinski and Frank Langela, we get to play a New++ game, it is like a NEW+ game, but the opposition is a lot stronger, more important it is not just the undead, the zombies, or ghouls. There are Witches, Warlocks, Priests and a whole range of demonic classes and that is before you get to the Ifrit and Jinn. All challenges to be met, all ways to deliver to an embossed game that satisfy a lot longer than some other games do. Diablo met that challenge brilliantly and to find a unique alternative is quite the challenge, but it is clear that Microsoft is playing a game, a game with gamers for its greedy needs and as such the playing field on Sony, Amazon Luna and Google Stadia is now wide open and they are all ready to take market share away from Microsoft. Are you ready to make that market share yours?

Good luck!

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January 20, 2022 · 07:18

Supporting Sony and Amazon

There is a time when it is not about the dough (aka money), there is a time when it is about the principle of protecting the game and the gamer. And when it is supported by a civic duty to kick Microsoft in the mouth (for civic duty and personal pleasure) the money issue does not add up to much. You see, we can toss and turn over. Few coins now, but when gaming is slaughtered by Microsoft, what does that add up to in the end? 

So in support of what I wrote yesterday in ‘At it again’ I have decided that all gaming idea’s on my site are now free to use for both Sony and Amazon. I do hope that they will give me a bonus if the 50,000,000 consoles for Amazon becomes a reality, but that is not out of bounds is it? So I already created the foundation of an entirely new RPG (as I wrote earlier), so now I need to come up with an idea for something to counter Blizzard. I reckon that the Activision problem will solve itself soon enough.

This is seen in a few articles like ‘CoD Vanguard players expose ‘pay to win’ Double Barrel Blueprint after nerfs’, as well as ‘Call of Duty Acknowledges Problems With Warzone and Vanguard’, a setting that shows that with “The publisher released a statement on the official Call of Duty Twitter account, acknowledging the struggles these games have had, and its intention to move things in the right direction. Activision plans to fix as many of these issues as quickly as it can”, this indicates that the troubles brewing are not resolved, more important, they have been going on for some time and that tends to be disastrous. Even as game makers ‘hide’ behind ‘best selling in the US’ we see another flavour of “most powerful console”, which was done away easily enough by Nintendo and its “weakest of all consoles” to bash it, surpass it in sales in almost half the time. Now with Microsoft buying software houses for a total of $37,000,000,000 (most of it for Blizzard and Activision), we are introduced to “The bigger worry is that Sony is no match against its far-larger rival as gamers look beyond consoles” (source: Reuters), yet but the statement is not correctly given, is it? With “as gamers look beyond consoles”, we see the article catering to Microsoft and its advertisement budget, but the truth is that gamers always look beyond consoles, they look for the best gaming experience and so far Microsoft has disappointed too much and too often, as did Ubisoft, as did a few others. Looking beyond consoles makes sense, there is a case for both the Google Stadia and Amazon Luna, but Google does not develop games. As such the Amazon Luna has the better advantage and handing them (as well as Sony) free access to my IP works for me as a gamer and works for gamers in total. And I have always been protective of gamers. Not to mention that there is a surprisingly satisfying feeling if my RPG idea gains traction, when Microsoft Paid $7,500,000,000 for Bethesda, only to see that Sony and Amazon can bring a new competitive RPG at a fraction of the cost, not to mention the undisclosed option for Amazon to sell an additional 50,000,000 (or more) consoles on an idea Microsoft never saw coming in the first place. The idea to surpass Microsoft left, right and centre on their shortsightedness is massively satisfying and as I am considering now a Diablo like game where the stage is a combined Gauntlet like game, as well as a first person action slice and dice game, we see (in the earliest stage) that they got an additional lemon at $27,000,000,000. A stage that makes me laugh. Microsoft has the ‘lets throw money against the shortcomings we have’ and I countered it by handing over IP to Sony and Amazon that is new, fresh and optionally grows to be the equal of what they paid for at top dollar. It might not make me rich (never a priority to me), but I can fall asleep with the biggest grin knowing I pulled the carpet from under the feet of one of the biggest software companies on the planet. 

So when we look at “Microsoft will be looking to gradually lure PlayStation gamers to its own console with new content down the line.” We see subterfuge. And I feel 98.3245% certain (roughly) that my creativity can trump their subterfuge. So when we see the two parts namely “the huge bet on Activision signals the company is serious about building a virtual world beyond a console or device”, as well as “Sony is doubling down on games exclusive to PlayStation. It may have the air of a David and Goliath match-up, but Microsoft looks to be on a whole other level.” We see the courtesan move towards advertisement. Consoles have for the longest time aimed for exclusives, the Sony exclusives have proven to be exquisite masterpieces again and again. You see, THEY might tell you that gamers want “a virtual world beyond a console or device”, yet it is not gaming, it is a world of cheats, cheating and hacks and in that world there is a larger benefit for the maker to set the ‘pay to win’ environment by selling weapons and other micro transactions to fill the war-chest of its board of directors. At some point (sooner than anyone expects) the gamer will have had enough and dump these games. With the Sony games, with gaming on a console, the only cheat you get is on yourself.  But that part will not make the media, will it? Gamers will too often feel the need to chill and play the story, enjoy the world they are in, a setting that the Microsoft games will not offer. They will make lofty promises like “Activision has announced the worst punishment yet. In short, if you’re caught cheating in Call of Duty: Vanguard, you can be banned from every CoD game in the franchise.” A statement made in
November 2021. This in response to “Numerous players reported running into blatant cheaters on Vanguard on the very first day of the release.” And no one is asking the question why cheating was made so easy, so easy that it was ready on the first day of release. But I cannot find any media asking that part, and then the response ‘you can be banned’, not ‘you will be banned’, a subtle but unmistakingly difference that they are considering action, not promising that action will be taken and when the gamers get a few more of those issues, they will walk away. A good spending of 27 billion. So whilst we cannot deny that there will be a desire for virtual world combat, until you deal with the cheaters that world will be as appealing as a tax form. In this with the cheater active from day one, it seems to me that a lot more fixing is required. Darn and I was having so much fun surpassing Microsoft with creativity, all whilst common sense might defeat them before that. Because in the end it will be common sense. The common sense that gamers want to have fun, they want to exchange blows on an honest field so that s gamers they feel enabled and the last time I checked in a game filed with cheaters no one feels enabled, merely insulted and attacked on a false premise. 

So I do not disagree with Reuters on “Microsoft looks to be on a whole other level”, especially when that is set to the stage that the Microsoft level is an inferior one. Now, you are free to disagree, but consider if you go into a virtual world and there are a dozen cheaters waiting for you, how much fun will you have as a gamer? Not that much I reckon.

Enjoy the day! I am going to mull the new Diablo station a little more, the idea is taking form, but I do know it will not be easy to offer a Diablo alternative, that franchise is a really solid one. 

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January 18, 2022 · 11:06

Overlooked IP

Yes, we all look at ideas that make us rich, we all do. I am no exception. I have my IP, a few in 5G, a few in consoles, in movies, in TV series, in NextGen printable hardware and at least one in books. So until they are all sold I am content. This is the stage where I saw another piece of IP waiting to come to fruition. I see it, yet it is not my forte, in this Google has a massive opportunity and so far no one saw the setting on their retina’s, or on their displays. As I see it Google Maps could be extended and it could extent YouTube creators. Yet I see no start of this, as such I decided to make it public domain and let you all fight over it, or fight over it with Google. You see during lockdown I mentioned that there are all these city walks, yet no one considered to link them to Google maps and to combine them, so that someone looking at the map could click on the YouTube video giving us a real view (more than street view). So when we look at the Map of Toronto (Johny Strides), London (Mostly Walking), Monaco (Tourist Channel), yet also in the other direction. There is for example POPTravel giving us Stockholm, Munich, Heraklion and London. All stages many want to see, but no one made the connection to link these sources to Google maps (or any other map for that matter). I wonder why, if information is selectable, sliceable, dice able and optionally can be set into a funnel, why did no one consider that the funnel can be reversed and that sliced and diced information can be aggregated, so I am a little surprised that this service was not added, making more people look at the information that w could see (via
Youtube). I know that some maps show images, but the city walks are a great source of impression. I wonder if no one else made that leap and it could spur YouTube members into optional additional creativity.

Where is the walking route?

Just a thought I had at 10:34 (after a cup of coffee, who is demanding credit for the thought), A stage we all face, we all have and whilst we all make statements like this, until the thought is set to paper and set to the public it basically does not exist. It is one of the oldest rules. If it is not written down it does not exist. I think it comes from the age of Caesar Augustus (63BC-14AD), so it is not a new rule and many should know this part, or they should have been made aware of this.

Good hunting and good fortune to you all (or is that Google hunting for good fortune?) 

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January 13, 2022 · 22:07

Bitches be like….

This is the start of an issue I have with a BBC article. The article is not wrong, it is merely short sighted and incorrect, yet the BBC did nothing wrong here. Let’s be clear about that. The shortsightedness comes from the complainers who want to blame Google (YouTube) for everything, but the larger picture is ignored and there my issue starts. The article (at https://www.bbc.co.uk/news/technology-59967190) gives us ‘Fact-checkers label YouTube a ‘major conduit of online disinformation’’ I do not disagree here, it is, but when we get to ““livelihoods have been ruined, and far too many people have lost loved ones to disinformation”. It goes on to accuse YouTube of not making enough effort to address the problem, saying that it “is allowing its platform to be weaponised by unscrupulous actors to manipulate and exploit others”.” This is as I personally see it the moment the wheels comes from the wagon. Let’s take a look. 

Example 1
In the Netherlands there is a person named Willem Engel, he was removed from Twitter for violating rules. The man is a Dutch Covid conspiracy theorist. Now the removal seems plain and simple, yet he created close to half a dozen new accounts within 24 hours, some people go through that trouble and this is merely one person. 

This reflects on YouTube as the same thing happens there, but the problem is a lot larger. First how large is this issue? Some sources give us that EVERY MINUTE 500 hours of video are uploaded, that gives us 720,000 hours of video EVERY DAY. This also sets a different premise as YouTube is visited by 122,000,000 people every day, over a billion hours of video are watched every day.

Example 2
We are given ‘too many people have lost loved ones to disinformation’, yet who of them vet the information? We have to take responsibility people, we need to check and check the data and numbers given to us, we all do. And let’s not forget the disinformation does not merely come from conspiracy theorists. There are over 30 hedge funds channels on YouTube, yet we also get (at https://www.youtube.com/watch?v=sQEpHwYer-o), which comes from the University of Buffalo. So is one evidence of the other? Hedge funds are too often about deception, to grow they need your money, yet in the end it is still a heads or tails game. Where is the disinformation here? Where is the disinformation when game makers use young kids offering them the game if they can write something nice? How do you think influencers are made? I have seen video’s that do not seem to be deceptive, but until you bought and tested the product, you cannot tell, so how can YouTube? 

Example 3
We get food, we get it all the time, so we are influenced what YouTube video’s offer us and (at https://www.youtube.com/watch?v=rHjbujGPX8Q) we get the view of ‘Tricky Ways Fast Food Restaurants Deceive You’ and we get it, people can often not be completely honest when they are in marketing. 

So here is the conundrum, which are misinformation? The first for certain, yet examples two and three? Who decides that? And whilst you are contemplating this, thousands more movies were uploaded. 

So when I see “YouTube spokesperson Elena Hernandez told the Guardian the company was already investing in ways “to connect people to authoritative content, reduce the spread of borderline misinformation, and remove violative videos”.” I get the steps, but there is another step that these 80 group are ignoring. The need to make the act of spreading disinformation criminal, that is a stage they could take, but in the US there is the First Amendment, the US cannot act in Russia or China and the list of limitations goes on, and even in the US and UK (and many EU nations) we see a lack of acts mainly because the law was never meant for such actions and too many fear a first step towards a totalitarian state. I get it, but to blame YouTube again and again is just folly (but it seemingly give places the limelight they desire). 

So when we we see ‘More context and debunks rather than just deleting videos’ we see the beginning of a dangerous premise towards censorship, also that is not on YouTube is it? Debunking information is YOUR job, it is called vetting information and it has been around since before the Sudan Wars (1885), Julius Caesar dealt with misinformation by coding his letters (2100 years ago) and the list goes on, so when did we become absent of common sense? 

So when you give premise to “a British man who died with Covid-19 after refusing to be vaccinated, made – according to his family – a “terrible mistake” of being influenced by online anti-vaccine content.” As well as “Florida taxi driver Brian Lee Hitchens lost his wife to Covid-19 after they were influenced by Facebook content that claimed the pandemic is a hoax” consider that Dr. Faucci has been blowing the horn of vaccination for the longest time, a real scientist, so when were you stupid enough to listen to a nobody on Facebook, whilst a doctor who

  • Joined the National Institutes of Health (NIH) as a clinical associate in the National Institute of Allergy and Infectious Diseases’s (NIAID) Laboratory of Clinical Investigation (LCI).
  • He became head of the LCI’s Clinical Physiology Section in 1974 
  • In 1980 was appointed chief of the NIAID’s Laboratory of Immunoregulation. 
  • In 1984, he became director of the NIAID, a position he still holds.
  • Fauci has been offered the position of director of the NIH several times, but has declined each time.
  • Fauci has been at the forefront of U.S. efforts to contend with viral diseases like HIV/AIDS, SARS, the Swine flu, MERS, Ebola, and COVID-19. 
  • He played a significant role in the early 2000s in creating the President’s Emergency Plan for AIDS Relief (PEPFAR)
  • Driving development of biodefense drugs and vaccines following the 9/11 terrorist attacks.

is largely ignored and debunked by nobodies, in some cases even by presidential nobodies. At what point does a nobody on Facebook, Twitter or YouTube have anywhere near these qualifications? So, we do not care if you kill yourself in one of the most stupid ways imaginable, however I think you need to stop whining like little chihuahua’s and just die so we can take your job and your house. The central point is vetting information and that is on us. Yes, I have been duped once or twice, but it needs to be a real clever person to dupe me (yes, it can still be done). So when I see another this will make you rich, or I can offer this house to you so cheap, I know it is a scam. You see people give good deals to friends and people they really know, if it is someone else then no one wants it, or it is a scam, scammers win by making you believe that you won the lottery even when you never bought a ticket.

My issue with the BBC article is that there is a much larger stage and the first step to that stage is the law, we all know it, but we all ignore it. Just like ‘Tax the rich’ (tax laws), we seem to fall for it every time and it saddens me. In the 70’s I was a youngling (almost a youngling) and I was trying to become smarter and around me were people that were smart (some only made that claim), now it seems that no one takes the trouble to investigate, the answers are on social media and there every minute another sucker is born. Yet in all this, how do the fact checkers look at government propaganda? How do they see through media filters that intentionally keep you in the dark? As the barrier between news organisations and filtered information bringers goes ever thinner, fact checking goes out the window. So let’s not blame YouTube for all this, perhaps more could be done, I will never deny that, but what an be done when people are unwilling to test the setting against the law, that first step? And in all this I reckon that TikTok and Facebook also bare some of the blame, but they are not mentioned here are they?

So when we see the article end with “It cannot be left to internet companies to decide how to tackle bad information or choose how transparent to be about it” we see an uncomfortable statement that is not wrong, but who will do this? Oh, and to be clear who will check TikTok? And how will these be checked? More important, what will we do about the disinformation up-loaders? That too deserves attention, if we are not willing to prosecute them and when we are unable to prosecute them, how can any of this be with YouTube/Google?

If you want to stop disinformation, you need to factcheck yourself, that has been a truth for millennia and we forget that part of the equation a little too often, do we not?

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January 12, 2022 · 08:20

The next challenge

Gaming IP is always a challenge. There is the iterative challenge of getting a sequel or a remaster into play. Even as the innovative charge does not hold up for too long, a great game remastered can fill the coffers of a software house rather fast and nicely. We have seen it in the past, we could optionally see it when someone decides to take SEGA Dreamcast IP to a new setting. I personally think that both Fur Fighters and Wacky Races are undervalued and cast aside. Fur Fighters has its own challenge and graphically on the Dreamcast it would be able to hold itself up against most of the IP we see today. It had the quirks that made us wonder what else would be possible, and that is a good thing.

There there was the Hanna Barbera classic Wacky Races. It was a race game that held up against Mario Kart and it was unique, a setting where the racers all had special abilities and overall each racer was gifted with all kinds of options, it was when the game was done against one another when it truly started to shine. There are of course more, but a lot of them were done in new ways and with new options. Yet these two were forgotten and in the age of play that is a shame.

When we look at the innovation station, the setting becomes oblique, there is a lack of clarity, in almost everyone and I am no exception. You see, we look at the games that exist and how we might do better or how we might change the way we play and that is hard, it really is, I do not deny it. I created several pieces of IP, yet I am also gifted with the weakness of looking to those who did make amazing games. I believe that is a problem, not a big one, but one none the less. I tend to look at the age that stands between the CBM-64 and the CBM Amiga (Including Atari ST). That era gave us so many games and so many could be upgraded and improved upon. Not  because the makers failed, they did not. But what is possible in 2022 was not an option in 1986, moreover there is every chance that the makers never considered it in those days. In this David Braben might have been one of the few to move Elite (1985) into Elite Dangerous (2014), it was great then and it became overwhelmingly amazing in 2014. It is one of the few games that made a multi generation leap and the best part is that there are dozens of games that could have that ability. I wrote about it in the past. The 1983 EA game ‘Murder on the Zinderneuf’ could be the next thing. In this that it could be revamped, set to a larger stage and it gave me the idea to set the streamers (Google Stadia and Amazon Luna) to a new set of achievements one that could transfer into other games. Setting a new premise towards gaming and optionally trying new games. Yet that does not make it innovative. I believe my generation RPG, see previous story ‘Recap to the intro’ on September 25th 2021 (at https://lawlordtobe.com/2021/09/25/recap-to-the-intro/) for details. The question becomes how many original new parts are required to move from iterative to innovative? I actually do not know. An RPG is not like other RPG’s and I avoided to copy the settings that Bethesda had, and I added options that Ubisoft ignored in the Assassins Creed. Sucks to be them! I ended up with more than 1 IP and a setting where Amazon could grow its population by 50,000,000 (not a typo). All settings that Microsoft just overlooked and ignored. The strongest console in the world? My ass! A ship is only as good as its captain and their board of directors are pushing ideas for self preservation whilst they do not understand what gamers want and need, as such they tend to lose battle after battle and it was Nintendo (the weakest console) that overtook them in less than half the time Microsoft had to grow its population. 

Yet the station remains valid. If we need more gamers, the need for innovation is adamant. Yes, we ca add iterative new games and that keeps the interest going for a little whilst, but it is long term games that a console need to gain real traction with consumers and that is why innovation remains key. Innovation is the next thing that drives hardware sales and that is what Ubisoft forgot about long before their 11th hour was up. And now that we see partnerships and all kinds of marketing messages (all whilst they lost another creative director), we can see that players like Ubisoft is trying to make their life last a little longer, all whilst the gamers know and see that their game is done. My prediction given last year was a lot more on the nose than most expected it to be and it matters. There is every chance that the headlines of Ubisoft that left become the new indie designers we hoped for and in this both Google and Amazon have a need to set that directive to their systems as fast as they can.

Time is running out and when gamers look around for a good game, it would be really nice if they are ready to support those gamers. Sony is ready, yet as a gamer I feel that a good gaming environment requires more than one platform and Microsoft is no longer a contender, so who will be the number two? Nintendo? Will the the people at Google and Amazon take this console war serious? We will let them decide.

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