Tag Archives: Microsoft

A coin with more than two sides

Let us take a look at two of many more sides. The first side is given in this article: Google’s Vint Cerf warns of ‘digital Dark Age’ (at http://www.bbc.com/news/science-environment-31450389). The initial quote is “Vint Cerf, a ‘father of the internet’, says he is worried that all the images and documents we have been saving on computers will eventually be lost“. This sounds nice, but is that not the same as we have had forever? If we did not take care of our old photographs and our old negatives, than those pictures would be lost forever, so how is that different?

110mm_Agfa

See here, the picture of an Agfa Instamatic. It is almost identical to the camera I had in the late 70’s. So, how will you get those negatives developed? Where to buy film? Most will not care about it, many have bought new camera’s, but where to print the negatives you have? Nowadays with digital images, almost any printer will print it, almost every system will show them. How is that different? So are the words of Vint Cerf anything else but a sales pitch for some new ‘forever’ saved option, likely one that Google will offer and not unlikely in a way that gives Google shared ownership. Is that under the current feelings of ‘data collection’ such a sceptical view to have?

Now, I will state, that not unlike those old prints, the owner has the responsibility to keep the images safe, just like in the old days. Even if the originals (the digital negatives) are lost, as long as a print still exists, the image remains, just like the old photographs. Yet, his quote “But as technology moves on, they risk being lost in the wake of an accelerating digital revolution” holds truth, because that is not unlike the 110mm film issue. So as long as you have a data option that survives, like the 110mm negative holder, you can always get another print. So, CDROM’s in a writable version came in the late 90’s, so we only started to have a backup option for 20 years, yet affordable digital images would still need several more years. Yes, that market has grown exponential and now, we see the application of Common Cyber Sense in another way. Now, people will get confronted with the need to back things up. As the Digital disc evolved, so has the quality of these solutions. Now the discs last a lot longer, so backing up the old discs on new discs does make a whole lot of sense, so there is a side that makes perfect sense, but is that enough?

That part is shown in the following quote: “’I worry a great deal about that,’ Mr Cerf told me. ’You and I are experiencing things like this. Old formats of documents that we’ve created or presentations may not be readable by the latest version of the software because backwards compatibility is not always guaranteed’“. This is at the heart of what Vincent Serf is getting to, so he is definitely onto something. How many of you can still access all the WordPerfect files you created in 1992? Who can still access their FRED applications and their Ashton Tate’s Framework solutions? That list is slowly and surely getting close to zero. This is what Vincent is getting to and there list the crux, because this would have gone beyond mere images and what we currently still access. Consider the Digital VAX/VMS systems, the collected data that spans decades from 1982 onwards. The IBM series one (those 64Mb mainframes with 10 9” floppies), so Vincent is perfectly correct (as a man with his experience would be), but what solution to use? Yes, his idea is perfectly sound, but the issues that follows is the one that I have to some degree an issue with, you see, sometimes things get lost, which has happened throughout history, would our lives have been better if the Library of Alexandria survived? Would it be better, or would there be more and more incriminations? There is no way to know, but the issue can be explained in another way. This is a myth I heard in school a long time ago. The story is that a person could ask whatever he wanted for a created chess game. He asked for a grain in the first square, two in the second square and so on. By the time the board was half way through, the person paying for it would owe the person 2,147,483,648 grain seeds and that is just half way through. Now think of today’s world, where we collect everything. Like the chess board we collect every part and this just increased the junk we collect and that at a premium price. So what to keep? That is the hard part, it is interesting to keep on the side that sometimes we need to allow to lose things, but Vincent has a case. Now we look at one of the last quotes: “’Plainly not,’ Vint Cerf laughed. ‘But I think it is amusing to imagine that it is the year 3000 and you’ve done a Google search. The X-ray snapshot we are trying to capture should be transportable from one place to another. So, I should be able to move it from the Google cloud to some other cloud, or move it into a machine I have’“. Yes, there is the sales pitch. “Google search” and “move it from the Google cloud“, so there we have it, the Google cloud! Still, even though there is a sales pitch in here, does that make it a bad approach? Are we better because we save EVERYTHING? That is at the heart of this little conundrum. Now, those having their data on the old Cray might consider their data worthy, so do many who had their data on UNIX mini’s, but now consider every Novell edition, every desktop, now, it will be arbitrary if people decide to take these steps, yet what happens when all data can be baked up like this, what happens when some start ‘offering’ this for ‘free’? Who then co-owns that data, those solutions? Is that such a crazy thought to have?

Here is the last part: “And that’s the key issue here – how do I ensure in the distant future that the standards are still known, and I can still interpret this carefully constructed X-ray snapshot?” This is the part that is interesting; his concept of Digital Vellum is an interesting one. Yet, how should we move forward on that? What happens when these snapshots link up, when they connect, perhaps even interact? There is no way of knowing; perhaps this would be the beginning of a new evolution of data. Is that such a weird concept? Perhaps that is where we need to look at other sides too. Consider our insight, into our memories, our ‘wisdom’ and our ability to filter and extrapolate. Is this solution a primal step from near ‘artificial-intelligence’ to possible cyber/digital intelligence? The question becomes, if intelligence is grown from memories, what do we create when we give it everything we ever collected? I have seen the stories, the way some people think that the dangers of an artificial intelligence is so dangerous. We might consider the thoughts from the ‘Cyberdyne’ stories (Terminator series), but in the end, what if the digital intelligence is the beginning of our legacy? What if we learn to preserve ourselves, without leaving a carbon footprint, without being the deadly blight on nature? At some point we will stop to exist, we die; it is a simple consequence of nature, but what happened, if our wisdom is preserved? Many come with stories and nightmares of the loss of identity, but what happens if we can store intelligence? What happens if the next century Albert Einstein would be there to help us create progress, inspire innovation for all time? Is that such a bad thing? Some of these questions are beyond my ability to answer but there is a dangerous dark side too, what happens when this becomes commercial Intellectual Property? I am all for IP, yet, should cloned intelligence become the property of anyone? I feel that I might be alive long enough to actually see that question go to court. I hope that those making that decision are a lot wiser than I currently feel.

This now gets me to story two, which also came from the BBC (at http://www.bbc.com/news/technology-31440978), the story here is ‘Cybersecurity: Tech firms urged to share data with US‘, which gave me the initial scepticism regarding the Vint Cerf story. So, I am not linking them perse, they are separate stories. The initial quote is “Private tech firms should share more information with government and with each other to tackle cybercrime, according to US President Barack Obama“, I do not disagree with this thought, however, there is a side to this that is not addressed. The given quote is “Senior Google, Yahoo and Facebook executives turned down invitations to the summit, held at Stanford University“, so is this about not sharing, or about keeping the data non-sharable. There is part that we see when we look at the quote “Mr Obama is backing the creation of information sharing and analysis organisations (ISAOs) to help firms and government share material on potential threats“, yes, if we consider that Snowden fellow there could be issue, but is that a valid path? You see, consider how some do NOT want the cyber threat to reduce for the largest extent, consider how many software ‘solutions’ are out there, for viruses, phishing attacks, identity theft and several other parts. There are two dangers, at one part we have a possible solution to theoretically start solving and decently diminish the danger, the other side is on how all that data gets linked, that part in the wrong hands is a lot more dangerous than many could imagine.

The following quote adds to the worry: “Government cannot do this alone. But the fact is that the private sector can’t do it alone either because its government that often has the latest information on new threats” My issue is that this should not in the hands of any private part, it could be seen as the execution of the premise ‘absolute power corrupts absolutely’, those who face that lesson will not have an option. I would see a solution if there was collaboration between NSA, GCHQ, DGSE and a select few more. Reasoning? Cybercrimes have a distinct impact on national income and also national tax donations. They have all the drive to get it resolved. I have less faith in private companies, their allegiance is to profit, their board of directors and more profit. This is the issue as they will do what they need, someone falls on a sword and many get extremely wealthy, the data goes everywhere and many become exploitable, classifiable and re-sellable. I have been in data for decades, I think that governments can do what needs to be done, and it is time to change the cycle of re-iterated profit. Governments have made themselves the bitch of the private industries, the three mentioned initially is not enough, consider the quote down the line “Facebook, Yahoo, Google and Microsoft have all sent less senior executives to the conference“, so why was Microsoft not mentioned earlier? What is going on? The interesting part is that Bloomberg mentions Microsoft several times, the BBC article just twice. It is clear that something needs to be done on several levels, but it takes a different scope and a different approach, I feel decently certain that keeping the private touch out of this will be essential, for the reason that private companies have a mere commercial scope. I feel uncertain that this approach will work, it has not worked for a long time; I have seen ego and political play and personal reasoning interfere with results, in more than one nation. Whatever is done, it needs to be done, it needs to be done a lot faster than many consider and even though taking the politician out of a government seems to be impossible, we need to make sure that an approach is considered that does not allow for political exploitation, but how to get that done is another matter entirely.

 

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Whinging from a desperate left

This is how I felt when both ‘We must stop Angela Merkel’s bullying – or let the forces of austerity win‘ by Owen Jones (at http://www.theguardian.com/commentisfree/2015/jan/28/syriza-merkel-economic-greece-europe) and ‘Bank of England governor attacks eurozone austerity‘ by Larry Elliott (at http://www.theguardian.com/business/2015/jan/28/bank-england-governor-attacks-eurozone-austerity) passed in front of me. It is a unique issue, the political left in league with the banks. It is likely to be a first. The left want the image of cost of living relief, which is a ludicrous fantasy to begin with and that fantasy seems to be all about getting to spend money. We have a similar ‘BS’ joke like this in Australia. That person is called Bill Shorten. You see, as I see it, the banks want ease so that this generation can get a few more millions in commissions before it all collapses.

Let’s take a look at the youthful Mr Oxford (Owen Jones). It starts with the opening premise: ‘Angela Merkel is the most monstrous western European leader of this generation‘. No, she is not! Let’s take a look at the past. Around 2009 Merkel stated that enough is enough. She introduced austerity measures and she sliced back on German spending by a lot. The German people were in pain, they all were. The consequence was that the debt had gone down by a lot, so when harder times came, Germany had shed some of its debt and as such, lower costs on interests and therefor the pain that followed in 2011 and 2012 was suddenly not as painful for the Germans at large. I remember seeing the news. The Dutch did not adhere to such notions, they were all in the mindset like ‘it will get better next year’, at that time the Dutch Finance minister was Wouter Bos. It would not be so good. To be honest, the pain the Dutch felt would not have been that extreme if they had tightened the belt from 2009 onwards as well, but they were all adhering to their ‘good news cycle’, whomever came next had to clean up the mess. It was not just the Dutch, the French, the Italian, the Spanish, as well as the United Kingdom, they all went overboard in spending trillions.

So when I read the deluded word by Owen Jones, it just makes me a little sad. the quote “The Greeks have rebelled against machine men – and women – and they are crying out for others to follow“, that sounds nice as an epitaph for Don Quixote as he marches against the next windmill (possibly a Dutch one), but the Greeks created their own mess. Their inadequacy to deal with corruption, tax collection and a host of other issues got THEMSELVES into the mess they have. Would it not be nice to clearly state that?

Then Own comes with “As Krugman notes, the troika – the IMF, European Central Bank and European commission – promoted “an economic fantasy”, for which the Greeks have paid. They projected that unemployment would peak at 15% in 2012, but it hurtled to over 25% instead“, which is a part I do agree with. There was an economic fantasy, because the austerity measures needed where on lethal levels which cannot be denied, how do the Greeks react? With a series of strikes and vandalism events which only got them into deeper water. A watery grave the Greeks had created for themselves. They now have a debt of well over 325 billion for a population of 11 million, so how wealthy are those 11 million Greeks? If not, where did that money go? The fact that Greek bonds are now at 9.85% should be an indication that Greece is now almost denied existence, it for the most, only has itself to blame, since 2009, how many Greeks actually went to court and to prison for what was done? Of the 2069 Greek accounts in Switzerland (as mentioned in a Greek magazine), who besides the journalist has appeared in court? It seems that making Germany the scapegoat for something the Greeks did themselves is absent of loads of logic.

Then we get another quote that is up for discussion: “Germany ploughed money into countries such as Greece and Spain – that’s the “magic” of deregulated markets – and in doing so “lent more than they could afford”. German banks and their political champions should have known this would end in disaster“, I disagree. Greece was given an option, but was also informed of the intense pressures that this causes. What did they do? Whinge and whine like faulty politicians with the spinal cord of a paperback, not a hardcover amongst them! Instead of going after tax dodgers and those who had made bad calls, to see what they could get back, they went into states of denial, like flaccid applications to a concrete wall, not a scratch was made and when the time was up, they again, whined for more cash, an idea given to them by Charles Dickens in his story Oliver Twist. Then suddenly miraculously, the crisis was over and suddenly they went back to the bond market for more. None of those events are in this article.

Last we get “The future of millions of Europeans – Greek, French, Spanish and British alike – will be bleak indeed. That is why a movement to defend the already ruined nation of Greece is so important. Defeated Germany benefited from debt relief in 1953, and we must demand that for Greece today“, how about the clarity that debt relief came and Greece did nothing, and now, they are whinging and whining (again) for more cash, less debt (through forgiving current debts). However, nobody is making any headway in aligning the justice system and the law to take care of those evading taxation. It will not be anywhere near enough, but it will be a clear signal that Greece is serious about taking a stance for resolving debt and fortifying its annual income. Oh and when the debt is forgiven? Who pays for that money not coming in? The IMF or divide the debt over all the EU nations, who are all beyond their maximum borrowing points? Perhaps option 2? Let the ‘Grexit’ commence and let’s see how the Drachma will leave the Greek people in a state so much worse. At that point the people will dream of those good old austerity times.

Let’s face it, it is not fair to the Greek people, not one bit, but I have seen enough BS in regards to blaming the Germans for what some Greeks did to Greece. If we look at 2013, the quote “The state collected less than half of the revenues it was due to receive last year as it appeared unable to ensure that taxes and fines found their way to its coffers, according to a State Audit Council report submitted in Parliament on Tuesday by its president, Ioannis Karavokyris“, this was an article from November 2013, almost 4 years after the mess they themselves created. (at http://www.ekathimerini.com/4dcgi/_w_articles_wsite2_1_05/11/2013_526451), so as the Greeks drop the ball over and over again, who do they have to blame but themselves? So as I take my leave from Owen Jones, we look at the second Mr Oxford in this equation. With Owen I am willing to concede that he has his ideological heart in the right place, with Mr Smiley Smiley Canadian Mark Carney, former Governor of the Bank of Canada and the current Governor of the Bank of England, the gloves come off. So let’s introduce Marky Mark to the business end of a two by four in the shape of a keyboard!

It starts quite lovely, immediate of the bat with “Mark Carney says eurozone is caught in a debt trap and should ease hardline budget cuts just days after the Syriza election directly challenged policy“, just under the title. Why should we ease up? If we ease up after an election, the Greeks can forgo debt by having 12 elections over the next three years. It is the cost of doing business and as such, the Greeks themselves have not shown one iota of intent from 2009 onward (the lack of artful tax dodge prosecution could be regarded as evidence piece number one).

The second whopping ‘miss-statement’ might be seen in “Speaking in Dublin, Carney said the eurozone needed to ease its hardline budgetary policies and make rapid progress towards a fiscal union that would transfer resources from rich to poor countries“, when we see parts like ‘transfer resources from rich to poor countries‘, in my view (and in the view of some others), it reads like ‘as big business transfers corporate structures towards economic ailing areas. This was achieved through a subsidy structure that gave way to spreading business opportunity to less fortunate areas’. It also translates in the non-written text part of that statement as less tax liable options for big business, already far beyond normal wealth, move towards areas where labour laws are even less protective, optimising profits for big business.

So when he states as a bank governor the following “Carney made it clear that he thought the failure to complete the process of integration coupled with over-restrictive fiscal policies risked driving the 18-nation single currency area deeper into a debt trap“, which is not untrue, yet the part as a banker, that he does not mention is that he and his buddies profit greatly from spending sprees, if governments suddenly get a hold of their budgets, banks lose out a lot. This can be seen in the simplest way when we consider the Greek bonds. When that market opened up again (which should never have been allowed), the Greeks did not just add to their debt, someone in the banking world ended up with a 65 million euro bonus (in total) for selling these bonds, I am certain that the ‘wealth’ was spread around a little, but some of these financial people just cannot make ends meet on 350K a year, supporting a wife, kids, a Ferrari, a Ducati and two mistresses. You need that bond bonus to feel secure in your way of life as I see it. I wonder if the easing up has anything to do with meetings that places like Loomis Sayles ‘might’ have had with Natixis, perhaps Mr Carney attended a social event in such settings?

I agree with the premise we read in the quote “Since the financial crisis all major advanced economies have been in a debt trap where low growth deepens the burden of debt, prompting the private sector to cut spending further. Persistent economic weakness damages the extent to which economies can recover. Skills and capital atrophy“, I agree with that premise, yet this was a given already in 2011. I foresaw these events in 2012 and I read as bankers all over the place were hosting to ‘bright weather forecasting‘ whilst not taking the cautious steps that should have been taken. We can either state that politicians were too stupid to consider the dangers, or they were happy to leave the mess to those who followed (like Labour left hundreds of billions in debts to the Liberals in Australia), after that we see banks and the media in cycles of ‘bad news management’ slowly lowering expectation and forecasts, whilst the money had already been spend. So, yes Mr Carney, you state a good quote, it is just incredibly incomplete!

So, when we read “Carney has been vocal in his support for the European Central Bank’s decision to start buying government and commercial debt in its own version of the quantitative easing programmes, but said the Frankfurt-based central bank was unable alone to eliminate the threat of a prolonged stagnation“, we see nothing wrong. It is to the smallest degree commendable, only to the smallest degree, because several governments had entered a state of overspending, followed by ‘bad news management’ an intertwined cycle that would undo whatever headway quantitative easing would bring. The need for greed will always win in the end, so those programs are just a fantasy, Greece has some evidence of that part too, as they were part in both sides of that game. Isn’t it nice when the bank plays player one, player two and acts as the bank in the middle. That part truly sucks if you are player three and four in a game of monopoly. If we see Germany as player 3, than who is player 4?

I’ll let you do the math there!

You see, the actual solution would have been to take a stronger position on IP rules and regulations. An approach to ease the path for the small innovator of newly designed products. As several IP sides were all about setting goals towards ‘business’ (read big business), they forgot that when we look at the period between the 50’s and the 70’s, innovation came from the small inventors. Nearly every economy starts stepwise from small players and small innovators. Today, the players are so focussed on the large amounts, they tend to focus on large players like Apple and Microsoft and they forget that these companies, for a larger part live of the premise of the Vulture cycle, you pick the carcass until the hunter shoots a new prey, then they wait until it is feeding time. Small innovators (like Markus Persson with Minecraft) have the actual idea, which a large company then buys for 2 billion plus. As small innovators are given space to proceed and as larger players are denied blocking patents to force amalgamation of the true visionary into their moulding process that is the moment when economies will truly move forward. That is how you get forward momentum!

So when we see the final quote by Mark Carney “Carney said the eurozone’s unemployment rate of 11.5% was more than double that of the UK, but its fiscal deficit – the gap between tax revenues and spending – was only half the size of the UK’s. The eurozone, he said, should be using a “constructive” fiscal policy to support demand and mitigate the “tail risks of stagnation”“, we should wonder who he is catering to. As I saw it, the article was all about policies that are interesting for the boards of directors of the corporations, but the people will only be allowed the conceptual benefit on the tale end. Benefits that might have been a realistic form of support for treasuries all over Europe if they had done something actual to properly set up tax policies. Catering to big business stopped being constructive or lucrative for governments for half a decade now, how much longer will you take until you figure out that big business only caters to their own board of directors?

 

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Where we disagree

There is another article in the Guardian; it was published almost 12 hours ago (at http://www.theguardian.com/business/2014/dec/14/deficit-problem-crisis-productivity-george-osborne). It is a good story, it gives a decent view, but I feel that I cannot agree. It must be said that this is all in the eyes of the beholder. The article is good and sound and many will adhere to this idea. Yet, I do not completely agree. Yes, all the facts are right, the view is not incorrect, but it feels incomplete. The first quote “The most important issue is the poor performance of the nation’s productivity, which, far from being improved, has almost certainly been exacerbated by the constant emphasis on the putative need for austerity”, now this is a decent view to have, it is an optional view, yet in my view the following com up:

  1. Productivity relies on orders; the UK is competing with its baby brother India where daily labour rates are decently below the hourly rate of a UK worker. That in itself is not enough, the EEC overall is pretty broke, no less than one in 10 has no job, it is driven up by Spain and Greece, yet after a long term most Europeans are very careful about where money is spend on. So which manufacturing industry is getting the few coins that do get spend?
  2. There is no reputed need to austerity; there is an overspending in excess of 1 trillion that needs to be addressed. We can bark high and low on the reasoning for it, but that water passed the bridge a long time ago, now the debt needs to be taken care of. The US, Japan and UK have a combined debt of 30 trillion of national debt, the UK is a little over 3% of all this, let’s make sure that when the two behemoths stumble into nothingness, the UK does not end up being the biggest debt of all (again just my view), yet I feel certain that the banks will be in charge of a nation with such debts.

Yes, productivity will take care of all it, but I believe that the debt needs more then productivity. It needs innovation and IP. They will drive true productivity. People forget about the innovators. Alan Turing is still regarded as the man behind the concept of Artificial intelligence. What was a fab in the 40’s became the driving power for the planet from the 90’s onward; let’s not forget the foundations for the computer. We seem to herald IBM and others, yet Professor Sir F.C. Williams was at the foundation of the driving force that became the behemoth for almost half a century and this wave is still going strong.

The new currency will be IP; innovation will drive the places of work, the places of sales and the filling of coffers (the empty bags currently in a corner of George Osborne’s office).

People keep on ignoring the need for innovation; I tried it twice in a previous job. The response remained almost the same ‘it works as it is, so leave it‘, that is the drive stopper that ends a future, although the early 1900’s did not have the need for IP, consider the history of the paperclip and Gem Manufacturing Ltd, a British company. They had the better design, but never registered the patent, which is why Johan Vaaler is often seen as the inventor. I am not debating the validity, yet he registered his patent. In those days the rights were approached a lot more liberal then now. Nowadays our lives are all about IP, patents and who it is registered to. Haven’t we learned anything in 115 years? No matter that we now enjoy an article that is not patented, in nice contrast to people who enjoy a life because the man behind finding a cure (read vaccine) for polio did intentionally decide not to patent it (Dr Jonas Salk, who deserves a sainthood for that act), our future for certain, our survival to some exaggerated extent is depending on IP. Need drives production, but who owns the article that is needed? That part I see ignored again and again.

William Keegan does not look at the IP side, because he focuses on the steps following it, yet those in this real rat race seems to silence the need to look at it as they talk about productivity and manufacturing, but the innovator behind it, the one designing the IP, that person is worth gold. Consider Microsoft paying 2 billion for a piece of IP called Minecraft. A simple game, looking the way Minecraft does, is worth the revenue the high end looking GTA-5 made. It is all about IP in gaming; it should be the same in nearly any industry, not just the one that got kicked off by Alan Turing and Professor Sir F.C. Williams. IP drives every computer industry, it became the centre piece in the jewel that is now called ‘Business Intelligence‘ and ‘Predictive Analytics‘, but we broke the system after that.

Why was the system broken?

It is a broken system that is now illuminated in its flaws by people like Sir Kenneth Robinson and Brian Blessed. We ignored for too long that IP and innovation requires creativity. As Universities have been pushing logic and business, they forgot that the future tends to be created in the arts. Creativity is the driving force for any future, whatever is produced after this required a need for IP. It is a chicken and the egg issue, will the thought create the idea or is the idea the drive for creation? As I see it, this drive needs an artistic side, a side I was never any good in, but the best futures will need an artistic hand. It is shown into the massive amounts of IP the gaming industry manages. People might wonder why I keep on coming back to the gaming industry.

The answer is simple Games have driven a trillion dollar industry (totalled). Commodore Business Machines (C-64, Amiga) Atari (2600,800, ST), Creative Labs (soundcard), The consoles that followed by Nintendo, Sony, SEGA and Microsoft and the list goes on and on, all from creativity. Even the military sees the essential need of creativity. Consider the text “Space-based Missile Defense: Advancing Creativity“, it is at the heart of everything, so many forgot about that, those in charge forgot about that part. It is why my vote for Cambridge chancellor would not have been for Lord Sainsbury of Turville, but for Brian Blessed. Lord Sainsbury is not a wrong person, or a bad choice. As I see it, all our futures require a much stronger drive towards the arts and creativity. In my crazy creative view photography was invented in 1642 by a Dutchman named Rembrandt van Rijn; his visionary view came 200 years before the chemicals were invented, if you want evidence? It is in the Rijksmuseum and they call it ‘the Nightwatch’.

 

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How the mighty can fall

You see, I’ve have had a few issues with Ubi-Soft (or you be soft) in the past. After 5 iterations of glitches and increasingly less reliable accounting of that what they claim, we can see that the floodgates are opening. I wonder if anyone ever explained to Yves Guillemot that relying on marketing and shareholders equals screwing your company value over, those who push for short term gains, will long term destroy a company, in that view the danger of the existence of Ubisoft grows. They are in sizeable company IBM, Microsoft, Electronic Arts, WordPerfect and that list goes on. The first part you see can be found here http://www.forbes.com/sites/insertcoin/2014/11/14/ubisoft-responds-inadequately-to-assassins-creed-unity-embargo-and-performance-issues/Obviously, they can handle this situation however they want, but there has been close to zero diplomacy throughout this launch. This statement simply reads as “we are fixing the things you are yelling about.”“, but there is insincerity in that past. It reminds me of a Beta version that was launched, just to keep with dividend expectations. Unity as I personally expect it to be is nowhere near ready. The glitches seen should be caught by a decent QA team, so either it was skipped, or this was about setting shareholder expectations. It is short-sighted and dumbfounded as I see it.

The second term is one I really have a problem with “It’s now a significant, highly uncommon event to have a major game launch without issue“, how about doing your job right? How about proper game testing, how about not being the bitch of marketing (for the shareholders)? These issues are central in the entire debate on quality software. I wonder why a billion plus company did not figure that out, or is this the bad side of the image they accepted?

There are even criminal charges to consider at present “To say that this one aspect of the game mandated a 12-hour-post-launch review embargo time is nonsensical” is more dangerous than people realise. You see, for that time, people buy a product which the company knows to be faulty, that by itself constitutes fraud, which might be seen as ‘an act commonly understood as dishonesty calculated for advantage‘, is that not the case here? The fact that it was shipped broken seems to be enough of an indication.

I will take it one step further: ‘A party who has lost something due to fraud is entitled to file a lawsuit for damages against the party acting fraudulently, and the damages may include punitive damages as a punishment or public example due to the malicious nature of the fraud‘, now let’s take a look at this. Consider that the gamer lost time, which is a given, now consider that many gamers can only afford one game until thanksgiving, now they bought Assassins Creed, whilst they might have bought Sunset Overdrive of the Evil within. So it might be considered that they defrauded the others whilst keeping knowingly the lid on faulty merchandise.

I foresaw this coming roughly three years ago, when we heard about a new Assassins Creed ‘every year’. Good gaming does not come on command and innovation takes time, which means that the gamer gets sold short right of the bat!

Forbes brings a good tone, but they remain soft on Ubisoft. Looking at YouTube and searching “Unity sucks” will get you a massive list of rants, which is only in the second day of release. Can we agree to some extent that Yves Guillemot needs to get a grip on his company unless he ends up being found liable on a near global scale (this game is apparently not played in North Korea)?

Gamespot seemed a little ‘softer’ on the makers as they are their primary sponsor, but likely they will claim that it had nothing to do with that, yet the fact that Gamespot gave the game 7 out of 10, should be indicative that the game has massive issues beyond the glitches and bugs as well. Yet Gamespot had good things to say as well “I had that roof approach licked, jumping into the building through an open window and blending into a crowd of bourgeois loyalists before sneaking up on my target and making the kill. With multiple options of attack available, the replay ability factor here is huge, giving you more of an incentive to go back and nail those bonus conditions for completing a mission“, this truly sounds like the old Assassins Creed many loved, yet then they state “These excellent sandbox-style assassinations make up the bulk of Unity’s missions” followed by a few negative notes. You see, the only true sandbox style I have seen is with Bethesda and both Elder scrolls and Fallout. The rest are often scripted to force you in a direction in the main story (for a larger part). Unity does take additional leaps when we consider the quote “I’m all for giving people the option to extend the experience onto mobiles and tablets, or on the web, but those things should offer standalone extra content; locking stuff out of a game you’ve just dropped $60 on is infuriating“, this I felt in the past as well with other games, so seeing it here is not a good thing. I personally think that this is about the data collection side of it all, as they get the information of the player, added with PC and Console information, we become targets in a very real sense. A view I do not treasure.

So as I had decided to let AC Unity slip by (a lack of funds will do that), I feel happy to miss out on the bugs and the glitches. There is one issue in hindsight of this, this is definitely strike two for Ubisoft, I reckon that Far Cry 4 will be their Waterloo in a very real sense. Gamers are more than just a little angry and their end might come harsher then they think. If we consider the quote by Play4Real (at http://www.p4rgaming.com/ubisoft-to-release-eight-assassins-creed-titles-in-2015/) stating “With the release of both Assassin’s Creed Unity for the PS4, Xbox One and PC plus Assassin’s Creed Rogue for the PS3 and Xbox 360 this year, Ubisoft knows that the demand for Assassin’s Creed will never die“, if we believe Ubisoft CEO Yves Guillemot, then they have 8 releases planned from now until 2016. I reckon he needs to revisit quality before even attempting one next one. When we see “but will wait for reviews as AC unity was a bug fest” in regards to Far Cry 4, which was supposed to be the big thing for Ubisoft, we see that gamers are about done with Ubisoft

  1. Watchdogs fell short of expectations (rated 8 out of 10)
  2. Bug fest (we mean Assassins Creed Unity) launched on all major platforms. (7 out of 10)
  3. ? (X out of Y)

Strike three might come next week, so we will hold out fairly for Far Cry 4, especially as number 3 was a decently good game.

This is the first true indication of the sliding levels of quality in gaming. As developers (likely more precise would be marketing and shareholders) are pushing deadlines, we see a lowering standard of gaming. The approach, ‘we’ll patch it on day one’ is more and more the standard, whilst this tends to lower the joyous gaming we all anticipated, it also sets a dangerous precedent, because as proper QA is more and more ignored, the overall quality of the game tends to falter too. I do not ignore, that with size comes glitches, yet when we see an overall lack of care, then it is something entirely different and stringing gaming fans along seems almost too criminal. It might be regarded as criminal as people bought a finished game, which is not what this game seems to be, not by a long shot!

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Views from an audience

This is a great day! Today I got confronted with John Lydon (aka Johnny Rotten) having a go at Russell Brand. I grew up in the age of Rotten, so the few times he speaks out, I will definitely listen. So seeing Mr Lydon speak out against Mr Brand and the politics of today, you are in for a treat (at http://www.theguardian.com/commentisfree/video/2014/oct/15/john-lydon-russell-brand-revolution-video). His quote to the working class is “get smart, read as much as you can and find out who’s using you!“, a better statement regarding politics has not been made in 2014!

He was also outspoken against Ukip, whom he referred to as ‘You Kip!’ (So whether he refers to them as a herd following untanned pieces of hide, you the person asleep or a useless piece of weight (1000Lbs), it could even be all of the above!

Watching the interview was great fun, not just because I saw Johnny Rotten, but because the man is sharper then a razor, he sees anarchy in one way, me I always saw it a little different, but his view is great none the less. At the end he gives us this jewel “If you don’t contribute, or in some way try to reshape the society around you, you will have no effect and therefor become ignored, condemned“. He ends up seeing Russell Brand as a lifestyle of cardboard boxes by the river, making the others homeless whilst he preaches from a mansion. It is a strong view, but how did this get started? We need to take a look at the other side of that table.

I have seen Russel primarily as a comedian, yet his show trying to imbue ‘social awareness’ with his dormant style of subtlety tended to have an effect on me. He was at times a little too loud for me, but he did make me want to listen to it a little more, which means that there is something in what he claims or proclaims at times.

So what is this about?

Well, Russel Brand has been promoting his book (at http://www.theguardian.com/us-news/video/2014/oct/15/russell-brand-occupy-wall-street-protesters-video) and as he occupies Wall Street we see a person who is trying to say as much as he can as quickly as he can, but is this wrong? Russel states: “creating social enterprises that are not for profit and represent people“. This is nice, to create a book not for profit, yet the man is already wealthy, so does that influence things?

Here my view personally skews a little. We see how Bill Gates is pouring millions into all kinds of philanthropy and social programs. Yet, we seem to forget how he got there! It did start with an idea that caught on, yet over time, the use of monopoly approaches to prevent growth and stop innovation has been on his record too. Yet, if we paint with a large brush we tend to not see the details of the events, which is ultimately dangerous. This latter part becomes visible when we look at the 2001 Cartel charge against Microsoft when we see the Microsoft v Palm issues rise. In the Dutch Newspaper we see “In advertenties prijst Microsoft de kracht aan van organisers die van zijn besturingssoftware zijn voorzien. ‘Kan uw Palm dit?’, wordt de lezer gevraagd. Die lezer kan alleen in de kleine lettertjes onderaan de advertentie lezen dat de Microsoft-organiser alleen tot de kunststukjes in staat is dankzij extra voorzieningen. De handhelds van Palm beschikken daar standaard over [translated] “in the advertisement Microsoft praises the power of their organiser using Microsoft operating systems. ‘Can your Palm do this?’ is asked of the reader. Only in the small print at the bottom that Microsoft can only do this with additional accessories, whilst the Palm can do these things in a standard configuration“.

Here we see not the works of Cartel, but the use of quality advertising. The fact that this is brought in this way gives in my view weakness to the papers, as they could have shown in clear detail what Palm vs. Microsoft achieves in a tech article. This is not what I regard to Cartel acts. When I spoke out against the monopoly acts of Microsoft, I referred to their acts versus Netscape with the first browser war. There we saw clear Microsoft monopoly in action, Netscape lost and would become the foundation of Firefox, which is still around today. All that happened in the age of Gates!

So is Brand the new Internet Explorer? No, he is not, but as Johnny Lydon shows us, it could be stated that Russel Brand is going around it the wrong way and as such will cause more harm than good. Can I agree? He speaks a few things that seem to make sense to us all, but does that give him more strength in his convictions? It might on a personal level, yet it also comes fraught with dangers. I agree with Johnny Lydon 199.5%. This makes sense if we consider the Dutch proverb ‘A warned man counts as two‘, or ‘Warned is forearmed‘, which now gives me an unweighted power of 200%. Johnny states the reasons, as I quoted quite clearly, find out who is using you least, see if you can live with that (what does the politician do that helps you) and if not, go for his opponent. That seems to be clear and makes a good call. When we see Russel Brand in BBC Newsnight (at http://www.youtube.com/watch?v=3YR4CseY9pk), we see a view it is hard to agree with, but Russell does make one point, the current system is NOT working. As we see governments enabling big business, leaving more and more issues out of bounds and as they are less about budgets and more about debt driven spending, we see that the new powerbase is not of votes, but by those who holds debt markers, yet not voting seems to be a radical (a train Johnny Rotten knows), yet non workable solution.

You see, in my view, as I have stated it before, when the budgets collapses, and the debt are accounted away (likely not by Pricewaterhouse Coopers), when as a result currency collapses, the new currency will be in hands of the owners of the Intellectual Properties, which currency has but one master, the company that holds the IP and it subjugates all others to these services. And consider that IP is for 99% in hands of non-governments. Yet at times Russell does make good points, which makes his approach so appealing, yet he seems to forget that he is now in a largely comfortable life with a large bank account. Jeremy Paxman shows a good deal too, he is on Russell’s case without letting up, it is quite the interview. So even though facetiousness is funny (at times) as Russell correctly points out, he missed the point, one massive point as I see it, not once did he call for accountability of large business and politicians. There is a second part where Russell loses out. I think in the end, these cases are an interesting topic. Yet, does a more radical solution work? Russell does show vigour as he brings his case, yet it is the pragmatic view of Johnny Lydon that makes Russell lose out. I reckon that Jeremy Paxman had Russell figured out after 10 seconds, you see, the speed Russell talks at is so high that not unlike the passing Ferrari, we see something gorgeous and we desire it, but then when it strolls by, we notice the seats to be not comfortable, no extra’s and then we see the price tag. Russell is the same, we see him fly by with a 150 words a second dictionary and the words we hear seem to make sense, yet when he slows down and we take the words in the proper speed, we see the issues that Russell is indeed very intelligent but his view is not an effective one, his revolution (or revelution) makes sense, but it requires the machine he opposes and that cannot be avoided, no amount of intelligence will ever change that.

So I would take sides with Johnny Lydon, yet there is no denying that Russell Brand offers an appealing view, but there is no current way that his view can work, even though his views are whacky, they are stated in a very passionate way. There is one guarantee that I can give, if Russell Brand ever gets elected to parliament, there will not be a sleepy person in the entire House of Commons, which would be a unique event to say the least.

If there is one part that is in favour of Russell Brand is that although the pragmatic approach of Johnny Lydon is pragmatic, I give one additional marker to Russell, because the current system is not working, yet I feel that in the end that unless the system changes, we are all pretty much screwed (Johnny Rotten would have used the ‘F’ word). My opposing view is that I believe that the system can be improved if we are not just a nation of Laws, but also a nation of accountability, that last word is the one that will give us either an improvement, or the exploiters will leave and we can put people in place that will improve our world, yet this path of change will not go fast.

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Billion dollar blame

Some do it quick, some do it with conviction, some take a life time and some don’t experience it at all. You might want to guess on what naughtiness I am talking about. It is simple negative profit in a firm. Some seem clear, some are to be expected and some are just plain ignorant.

We could rephrase them as the alphabet, like A is for Airline that’s lost in the queue; B is for banks, who lost more than a few. But then, that nursery rhyme would get boring real quick. The issue is not Tesco, not as we read in Bloomberg: ‘Bank of America Lost $2.7 Billion in a Maze of Accounting‘, it is simple overreaching. First the car industry, now the mobile industry is getting hammered. It would be fine to just blame Apple, who does have a stake in this, but in the end the true culprit is what I call ‘lack of vision‘.

Sony is downgrading its profits to far below zero. It is projecting a loss of 2,140,000,000 at the end of the current financial year. So we are talking about a loss so big, I personally believe is that those ‘idea-illogicals’ are still with their heads in the pre-recession era, they keep on believing that the old ways still work. Guess what! That time is gone, the financial institutions and banks changed that game forever.

The electronics empire initially forecast a $466 million net loss by the end of the current financial year, but has now informed investors that the projected loss has been revised to $2.14 billion. That is the budget for a small nation, so how is Sony still around? Well, that is not about that part of the equation, but it is an interesting question to consider for the future. The biggest issue is with their mobiles and we should wonder how they are currently surviving. I have nothing against Sony mobiles, I have had Nokia mobiles, I have Sony mobiles and mobiles from Ericsson and currently I use a Motorola. The entire mobile market is plummeting, Apple is doing fine, but overall they are likely to see a peaking of profits too.

Why?

Well, like those in the car industry, the people behind them are just not too clued in. They listen to ‘experts’, ‘analysts’ and from there they think that they comprehend their customers. They get market research, get 1000-2000 responses, weigh the hell out of the data and they consider that they have the knowledge.

Guess what, it does not work that way!

True investigation takes more, takes longer and takes actual preparation. Some half-baked set-up, which is quickly designed on Monday, live on Tuesday, data collected up to Thursday and reporting on Friday can work for some parts to get a general idea, but in the end, you will not get the ACTUAL wisdom you need. And guess what, it is not just Sony doing this; there are a few other larger players. Apple, Alcatel, BenQ, HTC, Motorola, Nokia, Samsung, Siemens and Sony Ericsson et all. All of them have several models; most of them are not that cheap.

To this I add two facts. The first one is the economy. It has been 10 years when the 2004 crash came, that hit many people, then the 2008 crash that turned a massive amount of people over the brink of poverty. In that decade the consumer lost close to 21% of purchasing powers. In that decade, the bulk of all people lost a job, or was retrenched at least once, was forced to live on a frozen income, whilst prices of food and housing kept rising and many are not dealing with their debt, so that part is also hanging round their necks as an anchor. The consumer markets ignored that part and now they see the fallout, a fallout that could have been clear to them for at least 3 years, so the writing is not just on the wall, it is a massive neon billboard that was ignored by those who should not have done this (at http://www.cnet.com/au/news/sony-forecasts-2-1-billion-loss-this-year-due-to-its-smartphone-business/)

There is additional ‘evidence’, which is seen here in the quote “The Company blamed the ‘competitive environment of the mobile business.’ Sony has been hammered by competition and an inability to find distributors in key markets such as the US“, I consider that to be a statement of falsehood. Why?

Well, that is always the real question. Consider the list I gave earlier. Siemens has lost a large share, Ericsson lost it as it united with Sony (the company in question), Alcatel was never the largest party in this and neither is Siemens. Huawei is relatively new and several smaller ones do not make the list any more (like NEC), so overall Sony should have consolidated its visibility, but it did not and neither did Nokia. Apple, Samsung and HTC grew, yet overall Sony should not have lost THAT amount, which means that there is more. I blame the over flooding and iterative consumer model as one reason, such a model cannot be sustained if you cannot grow the customer base and that part is currently diminishing and will keep on diminishing for another 2 years. We can no longer afford a new mobile or car every year, in all honesty, we never could, but that part is mainly the result from the pushed idea of ‘ego’ and peer pressure.

The second quote that gives the ‘frying pan’ and ‘the fire’ expression is: “While its Xperia Z3 flagship is making its way into the US through T-Mobile“, many consumers have had enough of being held over a barrel by telecom providers, the ‘new’ mobile is less and less an incentive to hold on to a solution, that side only works for business customers and they too are shopping in the margins. The final quote is “companies such as Google and Microsoft are laying out plans to broaden their reach into the emerging markets with more affordable smartphones“, that group is now targeting the ACTUAL consumers that are available. Huawei had an advantage there, but they are quickly losing that advantage as they emulate Samsung and HTC more and more.

You see, in this day and age, mobile makers have been pressing the ‘exclusivity’ option just a little too long and now the towers break down. You do not have to believe it, but not unlike the car industry, we do not need 7 models with 22 configurations. That image is created by advertisers, finding people telling you that ‘choice’ is all about ‘individuality’ whilst they try to sell that same package to millions; it is a fake concept as I see it. Yes, we want some choice, but the consumer driven industry took that way over the top. That same issue we have seen in mobiles for some time now and the bigger players, coming with half a dozen models are now finding that they are selling ‘hot’ cakes from a fridge in a place where there is no electricity. So why the ridiculous amounts of ‘add-ons’?

Apple avoided most of the issues by having one phone in 3-4 options, where memory was the choice. We do not need 8-12 models, having one phone, which does most, would suffice. Then we get the issue with price, smaller models cost some, or need a ‘contract’, in my eyes it is an interaction of pimping and harlotry for customers, but who is who is not clear to the consumer. Consider that many do not have $800 for a phone, yes we get options for cheaper, but many providers offer a lot less at that point, whilst a generic cheaper phone would be the solution to many, brands are ego pushing the more expensive models at any given opportunity. Although Huawei seemed to have nailed the market, they seem to slowly start making the same error the others are making. Consider that Huawei offered a 4G phone for less than half the price (unlocked and free of contract) than many other providers, so why would we pay twice the price?

Let’s not forget that many providers are no longer delivering a reliable mobile. If it has android than it is likely that the phone is forcing Google search down our throats, whilst forcing people to store all data on a Google account, so that they can copy the data. Apparently there is a way to switch that off, but the result is implied to be so disgustingly customer unfriendly, that we are starting to wonder whether criminal charges are in order. Now, my Motorola suddenly got ‘enhanced’ buttons at the bottom, where it seems that there is a software overlaid button that FORCES me to Google search. How was that MY choice?

So, in the age of data, the market will soon belong to the mobile maker that will respect the customer and BY DEFAULT, let the person choose what they want to do with their data, photos and other smart phone parts. This is all linked, because where confidence dwindles, people are less likely to choose a smart phone and more likely to go back to the old days of the Nokia 1100 (with silver LCD screen, offering voice and SMS only, oh and it avoided bank security for a little while).

It is my firm believe that if big boys like Sony, Nokia and others want to turn their market around, they will need to take time to ACTUALLY learn their customers’ needs and not force corporate choice as customer wishes down the throats of these consumers. For example, instead of 19 Nokia Lumia models make 4 with one extra landscape option. If you only need 5 models, you can simplify the process, down production costs, distribution complications and get a better return. It is just a crazy thought, but what do I know. I thought that the Lumia was gorgeous, but I am not paying $935 for a phone, not in this age of theft and pickpockets, especially as phone insurances are getting less and less affordable. Sony should consider that same idea. Do you think Apple was lazy? 2 phone models, each with three memory options, which means two models each with three memory chip options. NO! Apple foresaw the complicated BS that others face and as such they have more than a small corner in the market. This is odd as the main component for a phone is its battery and Sony has always had superior battery technology, so Sony should have been the number one choice, but alas, that is not the case, so why do we see a contender with a superior key part run a market at minus 2000 million? Beats me, but someone is clearly asleep at the wheel.

Of course, I admit that I am oversimplifying the entire issue, but am I so wrong? I do not think so. I will admit that I missed a few issues in this, but as Sony is at minus a lot and others have a dwindling market, I feel that I am onto something. I am also certain that people have had enough of data collection and these mobile players to use their consumers as off the books revenue piggy banks, the first one to change the wheel on that process might end up owning the market. For those who would ‘ignore’ that path, remember that no matter how ‘valuable’ that data seems to be, once the customers walk away, you end up without data and without people using your product. Sony has the option to bounce back, but that window of opportunity is small and quickly getting smaller as Google and Microsoft are tapping into their own worlds. Sony might have not have that many options left and they forgot the one lesson Miyamoto Musashi instilled upon them almost 450 years ago: “If you do not control the enemy, the enemy will control you”, they forgot this lesson as well as the fact that ego is as much an enemy as an actual opponent, especially as ego is not regarded as an enemy until it strikes after which it gets named Hinan!

 

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Vision, Budgets and Gaming

What makes a game? Whoever has played a game, and perhaps still plays one, has at times asked themselves this question. Even if you think you are not a gamer, you might be one in disguise.

How does that work?

Well, let’s not get to the controllers just yet; let us take a look at the options.

Is it a puzzle?

On many systems, whether PC’s with or without Facebook, on a tablet or on your mobile. It is possible that you have played Sudoku! I have seen a truckload of them and two stand out. First for the iPad there is Finger Arts Sudoku, which is a massive piece of fun and it is all for free. The game is pretty much a perfect version. The second one to mention is Platinum Sudoku on the Nintendo DS. The game went cheap for around $20 and has hundreds of Sudoku’s per level and as you go along, you unlock sounds, backgrounds and so on. Once all have been done, you unlock a few million additional puzzles, Sudoku heaven in two titles.

Is it Nostalgia?

Again, tablets, PC’s and Consoles have a host of games that are revamps from older computers. Ascendancy, Railroad tycoon, X-Com, the list goes on and many are free through Abandoneware some cost just a few dollars through the Apple store or Google play. They can free your mind from several places and some parts can keep you busy for a while. It is as simple as eating pancakes.

So why these jumps?

Well, I had to make a few changes in my life and as such I missed out on a few games as my consoles remain off line for a few months, which means, no Destiny for little poor old me. Yet, is that the case? I got a link to the ‘Angry Joe Show’ who had his vision on Destiny, the 500 million budgeted cash cow for Bungie. The reviews were ranging from 60%-80%, with one overly high one. This is not good, for a game implied to be budgeted at half a billion; you would expect a 90% plus rating.

So what did Angry Joe state?

  1. Lack of competent story telling
  2. Repetitive mission design
  3. Frustrating random loot

Important is that many critics have said similar things on the game. So how come it is such a success?

Well, there are two parts, the first, the marketing was top notch, they created interest and they kept interest levels high, without overhyping, which is reason that the interest stayed. Another side is that if grinding multiplayer games are your thing, then you are fine. Yet, how are these things any good?

They are not!

It seems that we are confronted with a new level of revenue based marketed games, however the overall quality of the games is going down fast, as well as the overall amount of gaming hours. Some state that the Unity main mission can be completed in 15 hours. I finished Infamous Second son in a little over 12 hours, this comes down to a one weekend of gaming, how can that be a decent investment of gaming fun for anyone? I stated issues with Black Flag, now Destiny seems to up the ante, which gives us pause to what comes next. That can be seen in several ways.

The truly big games for Next Gen, like Destiny and Elder Scrolls online are now falling because the outrage is getting stronger fast. So is making games so hard? No! it is not, for the right person, because a real visionary can create something that is desired for decades, like for example the Diablo series, and even though Elder Scrolls Online are getting a fair share of the winds of contempt, their previous games (Oblivion and Skyrim) are still regarded as top notch, even with the glitches.

When we see houses throwing a massive amount of money into something, the image is growing that things are becoming dubious. There is however an issue with that statement. Although GTA-V is not my game, it is a massive success; the game even broke the billion dollar record, which is as far as I know the only game to ever achieve that within the first week of release. There are other independent successes like Minecraft, yet we see now that Destiny made the revenue and the profit by remaining mediocre. So is it the games, or the players?

To be honest, I am not sure that the answer is that easy, for one, Destiny is almost unique on Nextgen. Xbox one has Titanfall, but the PS4 did not have anything like that (referring to multiplayer slaughtering). This skews the interest of the people. Elder Scrolls Online is also feeling the brunt in another direction. When the overall consensus is “I wish this game would’ve turned out better, but everything I read so far has told me to not even bother“, as one player stated it to be, you know that you a looking at a possible 200 million fiasco. This is in itself odd, because Oblivion and Skyrim redefined RPG gaming in a massive way. True, Skyrim is loaded with ‘glitches’ but the storylines can be played and the main story is great too. It is only when you decide to stay in Skyrim and make your character your lives work; it is then that the issues start piling up. However, as I have stated it before, Skyrim is a massive step forwards from Oblivion, which was a large leap from Morrowind, So the makers have given us more in a large way. This gives us the worry, why did they go MMORPG, when the single player games are so fulfilling.

The Angry Joe show also stated some issues on ESO. It is not unlike issues we see in several games. On top of that, one race is only there available if you buy the limited edition; in addition, it is monthly based, so the $100 comes with an additional $15 a month, with an additional $15 for a month zero payment (to set up your monthly payments). So in NextGen consoles, you will lose out on $120 before you got the first hour in. Now, let’s be fair, we need to pay, as we do with every game, but the reviews from several sources show an average game. For example you could be watching a group of 15 men try to charge whilst watching the game crash as the ESO server went down. These things happen in MMO games, yet we don’t see this with Blizzard games. And as money gets, you get 1 gold piece per kill and 2 gold pieces per boss. It seems entirely weird as a horse costs well over 17,000 gold pieces. You do get a horse with the limited edition that is $20 more expensive. So as we see the greed factor creep into the new games, we should worry on how gaming goes. Angry Joe talks a good story, brings the issues nicely with a few theatrics, so seek his views out in YouTube (seek: ‘angry Joe review’), he has published several interesting reviews.

There is trend that we now see growing, which could end gaming as the joy it has been for over 30 years.

What will come next? This is at the core of the issues we face, some (me included to some degree), as Microsoft bought Minecraft for 2.5 billion, I am worried about what they will do to it next. There is no indication of what they have in mind, but Microsoft tends to be revenue driven, which means that Minecraft will be ‘upgraded’ to ensure no less than 5 billion in revenue, which makes me slightly worried on how they will do this.

Yet, things are not truly covered in darkness yet, however, that revelations will also come with another revelation that will not make you happy. I have spoken to some degree on an upcoming game that seems to be the next real game we all need to look for. The title ‘No Man’s Sky’ is all about newness, originality and sandbox gaming, all rolled into one massive achievement. The important part of all this is the worrying part. You see, like Minecraft, this game is also an achievement by an independent developer.

So as we look at the set developers like EA and Ubisoft, we see that they have not improved their gameplay for some time now. One review on NHL15 wrote “NHL 15 is a disappointment. It lays a good foundation for the future with enhanced physics and an improved presentation, but it’s still mostly potential“, I saw FIFA15 which looks nice, but I am not a soccer fan. Games Radar stated this on FIFA15: “This year FIFA 15 pulls off a difficult trick. Not only is the game closer to a TV-style broadcast than ever, but the experience is better than FIFA’s been in years“, so it seems that there is goodness coming from EA, yet is that enough? Sports games have their own following and as such for THEM there should be a decent quality game to keep them happy, whether it is NBA, NFL, NHL or FIFA. EA is bigger than just the sports section, however in that regard; EA has remained quiet (and as such avoided ugly hypes).

However 2015 should see the light of a new Mass Effect, even though loathed by a fair share of fans, Mass Effect 3 had several good sides, amongst them the best multi player side I have ever played. Mass Effect could be the next big thing, but time will tell, so I will not add to the ‘gossip’ and ‘rumour’ fire at present.

Ubisoft has a few options, but is in my view lacking as Watchdogs became a hyped success. It was graphically amazing, yet in the core a mundane game like AC1 was. This does not make it a bad game, but it could be the mind blowing start not unlike AC2 became, yet Watchdogs one started from a much better place than AC1, so that future could be promising. If you wonder how it helps speculating on this, then I have no real answer to that. Yet, consider that these are also the questions asked in Forbes magazine as gaming is now truly big business with projected revenues in 2014 surpassing 81 billion.

So, what is the issue?

It is vision!

Gaming is about vision; those who have it bring us all the greatest games. In an age where we need to turn around every dollar, we tend to focus on the true innovation. The even nicer thing is that fun and quality gaming does not need to cost $100-$150. Finger Arts and Abandoneware have proven that. There is a clear indication that the larger developers lack vision to a growing extent, which makes for several issues down the track. The Nextgen systems are still lacking a decent pool of really good games almost a year after its initial release. This should currently regarded as a disappointment compared to the previous versions of consoles, especially as we saw Sony announce ‘This is for the players!’ and Microsoft with ‘Everything you can imagine, Plus a few things you can’t’, neither have delivered so far. So, is my view that there are issues and it is my personal opinion that this feels like a marketing machine in overdrive whilst the rest of these companies cannot keep up, my evidence? Look at the initial Nextgen Top 10 as it was published on June 17th 2013, on average 22 weeks before the consoles were released.

  1. Metal Gear Solid V: The Phantom Pain
  2. Quantum Break
  3. Final Fantasy XV
  4. The Crew
  5. Destiny
  6. Knack
  7. Titanfall
  8. Watch Dogs
  9. Project Spark.
  10. Tom Clancy’s The Division

Out of these 10, 2 made the release date, one was 6 months late, the rest has not been released at present and they will not come until 2015, so we see an announcement that is off by 75% (they get 5% penalty for Watchdogs). Something this far off is pretty unheard of. It views as the hype from Microsoft and Sony to get console sales high and then end up skipping out on the games (to some extent). I must state that those with PlayStation Plus were given a barrage of games, free to download. Some were decent, 1-2 were really nice, which means that some was done, but was it an acceptable step?

What will happen next?

I think that we need re-evaluate the way we look at the gaming industry and more important on how those within it market their customers. In their defence, these gamers are like a group of hungry hyenas, so feeding them any news is at times the only way for marketeers to stay alive. Yet all of this is not done yet and we must all take a long hard look at what was, what is and what should be.

Budgets

There is no denying that games will be bigger and bigger budgeted, yet consider that these games, offering less than 20 hours are closing on the quester billion to develop. Yet, we see in Minecraft that it can be done in other ways, there are more games. Elite, remade from the 1984 edition, originally created to fit a 48Kb home computer. Good games are not expensive and true vision is priceless! That part is what we have seen more than once, if we take a few of the older really good games and their cost we see Ultima VII: The Black Gate – $US1 million (1992), System Shock 2 – $US1.7 million (1999), Resident Evil 2 $US1 million (1999), Ghost Recon Advanced Warfighter – $US18 million (2006), BioShock – $US15 million (2007), God of War III – $US44 million (2010). So when we see Unity, Infamous: Second Son with their massive budgets, we see the trade off, where the larger players throw money to hide vision and to some extent they are getting more than just an even payment. It is there where my issue with Gamespot and their ‘closeness’ to Ubisoft becomes an issue. How can we get honest reviews whilst the makers of games are stacking the deck for mere profit? Independent review is the only way to see what is good, what is worth the money and what is bad. How can the consumer get the right information?

This is at the heart of the matter, I would like to solve the lack of vision problem, but that lies with the makers of games. They have options, yet are they willing to learn? Even if they are willing to accept that they are no longer visionaries, not unlike Steve Jobs, there is a chance that they can spot it when they see it. The question then becomes will they protect the future of gaming.

 

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The fear of creativity

It was not that long ago that I wrote the blog ‘Sandbox Games’. Now I learn that Microsoft has offered 2 billion for Mojang. 2 billion is not much when you say it fast, but the reality is that this is a massive amount of money, even with the ludicrous high taxation norm in Sweden, what is left with leave the man ‘Notch’ with an amazing amount of luxury time to come up with something new and unique. You see, visionaries like that cannot sit still. He might think he can, he might actually truly believe he can, but visionaries like Peter Molyneux, Richard Garriot and a few others never do. Now Swedish Markus Persson joins this group!

Some did not agree with my view given on September 5th, which is fine, but the facts seem to back me up. In the same story there was also an issue with subscriptions, and behold we see ‘World of Warcraft Loses 800,000 Subscribers in Three Months‘ (source: Gamespot), now let it be known that this fact was out before I wrote my blog, so I am not giving any weight to this. It is only my voice that claims that I did not see this until now. There is however another side in the article. It claims: “The company called the decline ‘seasonal’ and pointed out that the dip in subscribers was similar to what we saw in the second quarter of 2012, ahead of the release of World of Warcraft expansion Mists of Pandaria“, this is a fair enough answer for now, but overall Blizzard is not out of the woods yet, even though the nextgen versions of Diablo 3 are as wildly wanted as any other version they released, which makes for a quality long term dedicated relationship between Blizzard and their gaming fans. I feel the same way and hope on an additional Act 6, hopefully with the Necromancer and the Assassin.

There is another side to all this, at present several gamers are feeling the cold breath of Sony in several ways. First there is the change that only when online, can a person see his trophies, the port from PS3 to PS4 also came with losses, the gamers at large lost PlayStation Home, and it is such a coincidence that rumours from so many games places up to the days before the release of the PS4 have since gone quiet. Yet, recently Games industry dot biz gave us the following quote “Sony’s virtual world Home will close in Asia and Japan in March 2015, according to an announcement on the official Japanese site“. This has a few consequences down the road, because all you have bought, and all you buy now, will be utterly lost to you. So no more houses, no Harry Potter, no Hogwarts and a league of other items bought will at some point be lost.

We now see two issues:

  1. A console purchase might be temporary at best, and as this market evolved we see a move towards leasing, not buying games. I personally think that this is a dangerous development. We feel for that what we consider we own. Which means that this would enable places like Pirate Bay to grow vastly, even potentially in a exponential way, giving us a new issue, but mostly giving certain corporations new nightmares.
  2. The acquisition of Mojang (if it happens), could be the start of a new wave of indie developers (I really hope so). 99.8% will never have the visionary gene Mojang has, but those who do would soon be bought out and these amounts of money do tend to give the creativity gene the hyperactive status.

Finally I get to have a small go at Pirate Bay. I am no fan of theirs, if you like a movie, or soundtrack, you buy it! I have and lately I have not been able to, but that does not mean I am going all out with downloads. Yet, they could have other options; it seems to me that a large chunk of the population would not like certain steps to be taken to the public. IMPORTANT! Sony has not announced any changes outside of Asia/Japan, but is that such a far-fetched consideration?

I personally see these developments as dangerous for Microsoft/Sony. Yes they are NextGen, yet overall consider the success of Minecraft, people want a GOOD game, is that Google contraption (ouya) such a bad option? Ubisoft can go high-resolution all they want, but if people see their payments dwindle away, another issue will come knocking on their doors too. Ubisoft delivered, I think that it was partially because Watchdogs was new and on NextGen there was NOTHING, so there! Yet, this is not fair either. Yes, it has certain repetitiveness, not unlike the initial Assassins Creed, yet what came after (AC2 and AC2 brotherhood) was such an amazing leap forward, that it pardoned the mediocrity of AC Revelations and AC3 as they were to some degree ignored. This could also be the case for Watchdogs; whatever follows could set entirely new records (hopefully not dependable on cars all the time).

Because of my personal view of a failed Black Flag, I hold out for Unity at present, yet the initial views are a lot more interesting than any presentation of Black Flag EVER was. Yet, in Forbes magazine we see an additional view “If Far Cry 4 is anywhere as good as its predecessor”, and I agree. I kept away from Far Cry 3, for the mere reason that the original Far Cry on 360 was the worst game I played on that console, Far Cry 3 is not that. It had in my view a few issues, but nothing major. Far Cry 4 could set a new boundary and in gaming that is NEVER EVER a bad idea.

So where will gamers go to next? Well, that remains to be seen, but they tend to go where the games and the gaming value is. That part has been forgotten by both big boys Sony and Microsoft. Nintendo is picking up a little, yet the Google console could pick up a lot and they could do it a lot sooner too. Consider that a game like Minecraft can get any person to switch, now consider a treasure trove of great games, or even decently satisfying games. The CBM-64, Atari ST and CBM Amiga, three systems that have a league of quality history, that is even before we consider the early PC games, all waiting to be rediscovered by an entire generation of new players. With a system that can run it, independent developers who can re-engineer it and an eager audience ready to try and buy it.

System shock (1+2), Dungeon Master, Dungeon Keeper, Oidz, Eye of the Beholder, Ultima series, Wing Commander series and Lemmings (believe me, there will always be space for Lemmings). The list goes on and on. Giving it here will keep you needlessly busy for too many hours. I have played hundreds of them and I still smile thinking of some of them. If we could enjoy them in a system with 64Kb, why must we get pushed into impossible hardware requirements? Even today Fallout 3 and Oblivion have never lost their charm. Diablo 3 is another example, yes there is more graphics and resolution, yet both Diablo 1 and 2 have not lost their charm. It is clearly not just the resolution, but a basic form of gameplay that appeals to us.

As the gaming industry is pushing more and more to new micro transactional business models, it is within our grasp to push back and walk towards other solutions that is not about holding us ransom to a monthly fee. Yet, all is not fine there either. At present these monthly MMO’s are doing just fine, ESO (Elder Scrolls Online) with a little over 770,000 subscribers, millions of dollars come in on a monthly base, yet for how long? When the economy is good, many might not care, yet in the view of current developments, that revenue wire will become ever increasingly thinner, then what? At some point many will be forced to select 1-2 of their favourite games to continue, which leaves a gap soon enough, as the business model ‘fails’, or better stated, as the net income will not be in the area of acceptable numbers, what will these companies do then?

I stated it before, there is space if you change the premise of the player and change the options for play, be more fluidic. In my initial view it was a new mapping system, using established locations, but what else can be done? This is at the heart of many contemplations by gamers all over the world, this is partially (IMHO), because the new player tends to be smarter and is also more inclined to listen to their personal friends on social media, so 1-5 will drive the change of 25-100. It becomes a different issue, and if too many of these people are in the student budget ballpark, then the word ‘micro transactions’ will drive them away a lot faster. We will always have novelty moments with Unity (even though the main story line can be completed under 20 hours), Elder Scrolls Online, no one denies that, but the time that EVERYONE goes into the WOW mode is pretty much a given impossibility. I personally believe that WOW continues, not just because they are good (they are good, no one denies that), but the bulk continues because of the vested time they have on their characters. However, WOW is pretty much the only game that can rely on such a level of comfort, or make a claim anywhere near it.

I reckon that as No Man’s Sky develops, the eyes and ears will move more and more in that direction. The ‘promise’ of eternal gaming sandbox style is a lot more appealing than many realise, if you think I am wrong, then wonder why Microsoft is willing to pay 2 billion for a ‘basic’ looking game like Minecraft. Mojang got it just right and re-engineering a wannabe is a lot harder than shelling out 2 billion (Bill Gates likely found it in a jacket he brought to the dry cleaners).

This is the fear these larger players have, not that Minecraft is such a success, but the fear that 2-3 new indie developers have that one idea no one in the high income suits had thought of. Minecraft already represents a low billion and that is only at the start of nextgen gaming. As the game moves from system to system, that revenue will only increase, the secondary danger they fear is as the game is there on Nintendo and other consoles, the uniqueness of nextgen becomes smaller and smaller. A fear that only sounds more and more overwhelming as some regard the failure of Sims 4 and other established brands like Mass Effect are delayed until 2015, which could spell more consequences for the NextGen population, but none of this is new, so why come with this again?

Here we are not looking for the failing established brands (well not really), but the other side of the established makers, the indie developers are getting slowly but surely a new option to shine, as some issues by Sony and Microsoft have not been going forward, we see a growing interest of android development games. this we see (at http://techcrunch.com/2014/06/23/google-play-quarterly-app-revenue-more-than-doubled-over-past-year-thanks-to-games-freemium-apps/) where we see the title ‘Google Play Quarterly App Revenue More Than Doubled Over Past Year, Thanks To Games, Freemium Apps‘, now, I myself do not see my mobile as a gaming tool, but with the Chrome books and the Google ouya, we see a new player and his/her title is ‘gaming enabled’, a group that seems to have been forgotten by executives and gamers alike (myself partially included). Now look back at the games I mentioned earlier and now at the games that Rare developed for the N64. Games released between 1996 and 2003, some became the standard of excellent gaming. The N-64 original of Golden Eye is a lot better than the Wii remake and the Xbox had Time Splitters 3, but then they forgot to make a good compatible version for the 360. a host of games ignored, now ready for grabbing on low end consoles with the promise of great gaming, a premise the high end executives all forgot about.

This is a change in gaming that we had ignored!

We all seem to naturally want to move forward, but is such a step even affordable? Consider that there is a market going towards Christmas, many not able to scrap the coins together for Nextgen, yet the ouya with 3 games at $109 (the price of one nextgen game in Australia) is another matter. good business is where you find it (Robocop quote), that is a reality we have to face, the ‘better’ economy position for many is not getting released until past Q1 in 2015, so if you are an indie developer get used to creativity, because if you get that nice idea out into the open, there is a potential group of well over 100,000,000 gamers who cannot afford a nextgen system with an included game, especially if the android solution is set at 25%, it is an alternative to consider. A global population going the way of pragmatism, one good game is all they need.

This gets us back to my blog ‘The Toothless tiger‘, which I wrote last week (September 8th). I wrote “larger companies have been all about continuing a brand and less about the new idea, which makes indie developers the future (consider the massive success of Mojang with Minecraft), that is the streamline part all ignored“. I truly believe this, which makes the foundations of NextGen rather shaky as cash strapped developers will move towards an open android environment. It also gives us an interesting side effect. The larger players are so used to having the large pool of resources to drown in, that the limits of android will bring forth the old developers as they designed for Commodore and Atari. Games that are slim, sleek and possibly even decent bug free, which in turn gives waves of additional creativity. Will this come to pass? It seems a logical conclusion, but I am not sure. Personally I hope it will and I also hope we will see additional non-male developers, they can shine in this field just as easy as their male counterparts. Time will tell!

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Enabling cybercrime!

Yes, we are all in the unintentional habit to enable cybercrime. Yet what complications do we face when the one enabling it is not you, me or Joe Worker, but Microsoft or Apple? Where do we stand when we are confronted by companies, so driven by what I consider the useless drive of greed through Marketing, whilst ignoring the technical support department? Do not claim that it does not happen, because I have been witness to such events (though not personally at Microsoft or Apple).

It did not just start with the affair of the 101 nude celebrities, yet it is at the core of the visibility that it drives. It is not with the push by so many to get forced towards Google Search and Facebook Messenger, but that is definitely the debatable event pushing the worry, fear and quite honestly the total distrust of greed and marketability that is overtaking what some seem to laughingly refer to as ‘technological improvements‘.

In this age, we see a growing drive for ease and ‘comfort’, yet a lot seems to be enabling cybercrime and exploitation.

We got the ‘Fear Google‘ event and the expose with a non-dressed Jennifer Lawrence has been cancelled (at http://www.independent.co.uk/news/people/jennifer-lawrence-and-kate-upton-nude-photos-exhibition-cancelled-after-artist-finally-concedes-the-images-were-stolen-property-9723751.html).

Perhaps I am too much of a cynic, but the text “Though not, says the artist behind it, due to legal reasons. But instead because he’s had a moral change of heart“, how about the truth (as I consider it to be), ‘the pressure of Jennifer Lawrence has given my expose ALL the publications I needed‘. Seems to be more honest, also, the fact that her lawyer Lawrence Shire, especially if he is the Shire related to Grubman Shire, might have taken away whatever courage he thought he had to continue. I leave it up to the reader to form their own mind.

Yet this is not about that, but it could be.

Consider the following issue, which I witnessed myself today. The setting is simple. She uses her smartphone and for the most never ever uses Skype. Yet, she has a Skype account on her notebook. She needed Skype on her mobile, which was easy enough, yet after installing it, we have lost 4 hours and half a dozen attempts to reset her password.

Skype1

 

 

 

 

 

  1. We enter Skype.
  2. Password lost, which means another browser.
  3. We enter mail details.
  4. We use the received code to enter a new password
  5. We go to Skype, yet the linked identity does not work.
  6. We start again from step 2.

As you can see in the diagram, for some reason, the Skype name and the android Skype are not updated or linked. Even as a technologist it took me a while to see through this and Microsoft is not much help either. If we consider I had dozens of attempts without any repercussions, how long until someone starts trying to get into someone that actually matters?

The issue I showed two days ago (at http://thenextweb.com/apple/2014/09/01/this-could-be-the-apple-icloud-flaw-that-led-to-celebrity-photos-being-leaked/) gave some indications of what is going on. Now we see another level on Skype that calls certain matters into question, more important that the Skype android cannot get updated for some reason, so there is even more going on now, especially as the issues surrounding android Skype seem to have been around since 2012.

This is not the only issues that are out on the works; it seems that Microsoft OneDrive has similar issues of security. There we see that you cannot limit the one drive to be ONLY accessible by certain devices, with cyber-crime on the rise to this degree, we see another mass collecting point, where the people behind it seem to be dancing to the music of Marketing and the mere simplistic need of the matter, as a technologist would mention it is not there. It is likely the same kind of answer I heard in the past “We will get to that in the next edition” or “Let’s get this ‘solution to’ (read revenue from) the customer first“, solutions where the technologist is not at the centre of it all.

Only AFTER some got to admire the Jennifer Lawrence’s chest section do we now see the headline “Apple Says It Will Add New iCloud Security Measures After Celebrity Hack” (at http://bits.blogs.nytimes.com/2014/09/04/apple-says-it-will-add-new-security-measures-after-celebrity-hack/), so is this Marketing waking up, or was IT slamming their fist on the table? Either way, those pushing people and business alike to cloudy places of automatic public revelations should now seriously wake up and smell the intrusion on their networks.

Several of these solutions are still not completely up and running, and the ‘patch’ like solutions in place now, are likely no more than a temporary option, whilst the cyber-criminal goes on exploiting other venues of weaknesses. Let’s not forget that the 101 celebrities list sounds nice, but there are globally at least 399 more women who are beautiful beyond believe, and those not into that kind of information are likely interested in the files of Sir Iain Robert Lobban (GCHQ), Andrew Parker (MI5), John Sawers (MI6). Guess what! They are likely to have very secure solutions in their possession, yet can the same be said for Ewen Stevenson (CFO-RBS) or Simon Henry (CFO Lloyds Banking group)? These people all use solutions for presentations, memo’s and other items. In some cases they need connections to keep up and running. How long until we see the power of Cyber criminals as they influence the market? It just takes one unconfirmed message to make a shift in any direction. If people are scared of what a Lone Wolf can do by blowing up things, think of the damage of disclosed financial events bring. We have seen the smallest of restraint in the press in the case of Jennifer Lawrence (but only by using a super computer and exposing the deeds of the members of the press to the Lyapunov stability algorithm), but is that enough?

There is a growing sense of fear and massive distrust. We have seen it start with Facebook Messenger on the mobile, we have seen some people whisk it all away, yet not unlike the laughable Sony Troll, as they mentioned the ridiculousness of the changed terms of service from Sony, we have seen too much blatant abuse from the greed driven data collectors and now, as trust is gone, more people are starting to wonder why their own local governments aren’t truly looking into it and they fear the same flaccid indecisiveness from them when the Financial sector left a large group of the population (not just in America) in utter destitution.

It goes beyond mere ethics; it is an absolute absence of dedication towards consumer protection for the prospering board of directors, which is at the essential fearing heart of many, both wealthy and utterly non wealthy alike.

This all is getting now more and more visibility as we see the growing amount of people in their ‘right to be forgotten‘, yet as we see at the Guardian (at http://www.theguardian.com/technology/2014/sep/10/google-europe-explain-right-forgotten-eric-schmidt-article-29) we see the following quote “Google is currently conducting a grand tour of Europe, with the ten members of its Advisory Council touring seven cities to gather evidence on the developments in the so-called “right to be forgotten” ruling“, in addition we see “The one thing that everyone agrees about this case is that the label it has been given – the “right to be forgotten” – is a very poor descriptor. More accurately, it is about the right to obscure or suppress personal information“, so is that it, or is there more? Well we can consider the part where the absence of any legal obligation on Google to reveal its processes, which renders Google judge, jury, and executioner. So in combination that it is not about forgetting (read deleting), but about obscuring (read less easy to find) will leave an open field for those with better data comprehension. A market where Google is trying to cash in, so instead of everyone finding it, only those paying for certain levels will more easily acquire information. That is not what ‘right to be forgotten‘ was about. Now again we see the press, yet in this case they are not really placed in any blame, however there is a (sizeable) missing level of clarity on what EXACTLY is requested from more than one side, the un-clarity leads to uncertainty with that leading to nothing getting done. So what is in play?

We know that Google’s fortunes are also linked to data, which means that any additional ‘forget me now’ request is impacting the business of Google, not the one, or the 5, but consider every postcode in the world and 5-10 requests from each of those to be forgotten, now it becomes a massive task, requiring thousands of people, working thousands of hours, paid from the at that point medium slim lined coffers of Google, whilst at the same time having to hold onto those records for later reasons, likely including journalistically and/or juridical. So as we look at all these escalations, then Skype, OneDrive and iCloud are not just three identities, they become three entities of threat of the collected data of all, the privacy of them and whether forgotten or not, they are aware of where they kept their information, passwords and snapshots.

The view of technology every person needs to start comprehending, because they all forgot that ease and comfort come at a price, they just did not consider the currency that was linked to that price. Some of this can be seen in the Lifehacker who in February 2013 (at http://www.lifehacker.com.au/2013/02/why-cloud-services-are-so-easy-to-hack/) write “In most cloud environments, there’s no concept of intrusion detection or prevention, and if they are there people don’t know how to use them“, in itself not that amazing a quote, even though it is a year old and in one year many people tend to not educate themselves that much because of the declining comfort levels. Yet at the end he states a more powerful issue: “This week, I’m in London for Data Centre World, paying particular attention to how to maximise efficiency and lower costs in the data centre“, which is at the heart of my issue. Often these factors involve automation and scripting, which when it comes to issues like speed and the prominence of reduced cost tends to leave security in the backdrop. So if you had any reason to fear any of these solutions, then consider one issue “If all your cloud data became public knowledge at 23:00 and in the 8 hours following you had ZERO control“. Would you be worried? If not then sleep on and sweet dreams, if the answer is ‘Yes’, then you need to take some serious time and get educated on the risks and the consequences. I cannot answer the question for you, but when was the last time you actually had such a conversation with your IT person, or with the sales engineer of the sales person who sold you the cloud solution?

Data is currency, when it is open knowledge for all; you end up only having goodwill and an empty hard drive, which is valued at the price of the empty hard drive.

 

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