Yup, that is the setting. We can ignore it. We can deny it and we can oppose it. All choices that any of us can make. Are they correct moves? You tell me. I am not saying what you need to believe, I cannot say what you have to trust. But change has started. It basically started lat year, but now the changes start adding up. To see this we need to see the article in the Saudi Gazette (at https://saudigazette.com.sa/article/639241). There we are given ‘Spending of visitors to Saudi Arabia soars 72% to SR100 billion in first 9 months of 2023’. Now we can wonder how much it is, but it amounts to $26,000,000,000 dollars more spend in the Kingdom of Saudi Arabia. Some will say ‘so what?’ And I get that, I have nothing to gain there either. But the fact is that the bulk of all tourists can only spend their money once. This implies that the 26 billion spend there is not getting spend anywhere else and that will matter to a whole range of people. Now, for the most I reckon these are Muslim tourists and they decided not to spend it in Amsterdam, London, Paris or some place in America. The part of the 72% more also matters. It means that as a tourist destination Saudi Arabia is starting to appeal to a whole lot of people. It means that plenty of other economies will not be getting them. As such, when a place like Australia gets only 1 billion less, it will be felt on most corners of any street. Not much mind you. However, there will be an impact. So, what do you think the impact is in London, or even America. America has had bad news after bad news and now there is one indicator that tourism has been impacted in America. It is only one indicator. I reckon that if places like Dubai also sees a larger growth. Places like Tokyo will most likely lose out.
The fact that Saudi Arabia has been trying to appeal to a larger audience for tourism goes way beyond Islamic tourists. The moment their winter resort and their other places start opening up in the next 4 years, European and American tourist destinations will need to cater in a whole new way and they are for the most broke. They catered to self for so long that there are too little reserves left. The fact that more and more people are considering the UAE as a theme park destination over Disney-world is only now beginning to sink in. Ron DeSantis really messed that up. We get news messages like “Yes, fewer people are visiting Disney World, but the company has shown that it can raise profits by doing a better job serving fewer guests.” It is my speculations that either revenue goes down, or they will cater to a ‘wealthier’ audience, which implies it is a slippery scale to bad times for them too. Then Florida lose a 1 billion investment option by Disney (thanks to their own governor) and at that point an image starts to shape. Be careful what you see, because one swallow does not mean summer has started. Yet the larger stage that Saudi Arabia is creating will imply that their $26 billion windfall is merely the start of more. It does not guarantee success, it merely means that failure is almost no longer a consideration for Saudi Arabia. These things are not the same. But the thing that matters to me is that if that amount was spend there, it was not spend anywhere else and that is the stick that western tourism needs to deal with. There is every chance that it is already to late. There are a few indicators that the Muslim population (which is closing in on 2 billion people) are selecting Saudi Arabia and the United Arab Emirates as their destination. That is the takeaway that I am seeing from a few articles, not just the one I am referring to now.
There were more indicators and I wrote about them last year, but to see the result of 72% more in the last year is a definite number that has a much larger impact on global tourism. We will hear all versions of wisdom on how ‘experts’ say that there are solutions. I wonder where they are. You see the west and America specifically haunted the Islamic population and that population is looking for other places to visit. Now this will not imply all Muslims, but consider that 400 million go on vacation in 2024. The chances that they select Saudi Arabia and/or United Arab Emirates over all other destinations is not a large call to make. These players have been catering and perfecting their offers for a few years now and the hostilities they all faced everywhere else has them reeling for a solution and these two players have offers in spades. So as we see 2024, we need to keep an eye on what revenue goes where because the impact is close to global.
Change is starting to become visible now, but it started last year and as these two deliver more, more and more muslims will consider another place to visit. Preferably in a place where they get a decent treatment as Muslims. It was never a hard sell, it was pretty obvious to begin with.
Enjoy today.
Lawrence van Rijn - Law Lord to be 