Tag Archives: Amazon

December 25, 2023 · 16:01

How stupid could stupid become?

Yup that was the question and it all started with an article by the CBC. I had to read it twice because I could not believe my eyes. But yes, I did not read it wrong and that is where the howling began. Lets start at the beginning. It all started with ‘Want a job? You’ll have to convince our AI bot first’, the story (at https://www.cbc.ca/news/business/recruitment-ai-tools-risk-bias-hidden-workers-keywords-1.6718151) gives us “Ever carefully crafted a job application for a role you’re certain that you’re perfect for, only to never hear back? There’s a good chance no one ever saw your application — even if you took the internet’s advice to copy-paste all of the skills from the job description” this gives us a problem on several factors, but the two I am focussing on is IT and recruiters. IT is the first. AI does not exist, not yet at least. What you see are all kinds of data driven tools, primarily set to Machine Learning and Deeper Machine Learning. First off, these tools are awesome. In their proper setting they can reduce workloads and automate CERTAIN processes.

But these machines cannot build, they cannot construct and they cannot deconstruct. To see whether a resume and a position match together you need the second tier, the recruiter (or your own HR department). There are skills involved and at times this skill is more of an art. Seeing how much alike a person is to the position is an art. You can test via a resume of minimum skills are available. Yes, at times it take a certain amount of Excel levels, it might take SQL skill levels or perhaps a good telephone voice. A good HR person (or recruiter) can see this. Machine Learning will not ever get it right. It might get close. 

So whilst we laugh at these experts, the story is less nice, the dangers are decently severe. You see, this is some side of cost reduction, all whilst too many recruiters have no clue what they are doing, I have met a boatload of them. They will brush it off with “This is what the client wants” but it is already too late, they were clueless from the start and it is getting worse. The article also gives  us a nice handle “They found more than 90 per cent of companies were using tools like ATS to initially filter and rank candidates. But they often weren’t using it well. Sometimes, candidates were scored against bloated job descriptions filled with unnecessary and inflexible criteria, which left some qualified candidates “hidden” below others the software deemed a more perfect fit.” It is the “they often weren’t using it well”, you see any machine learning is based on a precise setting, if the setting does not fit, the presented solution is close to useless. And it goes from bad to worse. You see it is seen with “even when the AI claims to be “bias-free.”” You see EVERY Machine learning solution is biased. Bias through data conversion (the programmer), bias through miscommunication (HR, executive and programmer misalignment) and that list goes on. If the data is not presented correctly, it goes wrong and there is no turning back. As such we could speculate that well over 50% of firms using ATS are not getting the best applicant, they are optionally leaving them to real recruiters, and as such handing to their competitors. Wouldn’t that be fun? 

So when we get to “So for now, it’s up to employers and their hiring teams to understand how their AI software works — and any potential downsides” which is a certain way to piss your pants laughing. It is a more personal view, but hiring teams tend to be decently clueless on Machine Learning (what they call AI). That is not their fault. They were never trained for this, yet consider what they are losing out of? Consider a person who never had military training, you now push them in a war stage with a rifle. So how long will this person be alive? And when this person was a scribe, how will he wield his weapon? Consider the man was a trompetist and the fun starts. 

The data mismatches and keeps this person alive by stating he is not a good soldier, lucky bastard. 

The foundation is data and filling jobs is the need of an HR department. Yes, machine learning could optionally reduce the time going through the resume’s. Yet bias sets in at age, ageism is real in Australia and they cannot find people? How quaint, especially in an aging population. Now consider what an executive knows about a job (mostly any job) and what HR knows and consider how most jobs are lost to translation in any machine learning environment. 

Oh, and I haven’t even considered some of these ‘tests’ that recruiters have. Utterly hilarious and we are given that this is up to what they call AI? Oh, the tears are rolling down my cheeks, what fun today is, Christmas day no less. I haven’t had this much fun since my fathers funeral.

So if you wonder how stupid can get, see how recruiters are destroying a market all by themselves. They had to change gears and approach at least 3 years ago. The only thing I see are more and more clueless recruiters and they are ALL trying to fill the same position. And the CBC and their article also gives us this gem “it’s also important to question who built the AI and whose data it was trained on, pointing to the example of Amazon, which in 2018 scrapped its internal recruiting AI tool after discovering it was biased against female job applicants.” So this is a flaw of the lowest level, merely gender. Now consider that recruiters are telling people to copy LinkedIn texts for their resume. How much more bias and wrong filters will pop up? Because that is the result of a recruiter too, they want their bonus and will get it anyway they can. So how many wrong hires have firms made in the last year alone? Amazon might be the visible one, but that list is a lot larger than you think and it goes to the global corporate top. 

So consider what you are facing, consider what these people face and laugh, its Christmas.

Enjoy today.

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December 24, 2023 · 17:47

Through views reenforced

That is the setting and before we go into the news that the CBC is giving us, we need to take a look at a few past settings. I mentioned it going back to way before June 25th 2021 when I wrote ‘Non Comprehension’ (at https://lawlordtobe.com/2021/06/25/non-comprehension/) then there was ‘Inspiration and realisation’ on August 7th 2022 (at https://lawlordtobe.com/2022/08/07/inspiration-and-realisation/) and several more mentions. I even made mention that the UK firms who got the portfolio for Neom city were making mistakes. You see, social media is a bottomless hole, it is like shouting against a wall that is white wondering why the wall doesn’t answer whether it is a vestal virgin, or merely a decently clean wall. It is as I personally see it a decently meaningless metric. Marketing firms like OmniChannel and TRO had figured out years ago that the true metric was engagement. Engagement is pretty much everything. You can rely on the millions of messages you send out through social media, but does it help? Does it basically do anything more than gobble up your budget? Those 2 million placements are close to useless. It is the 5,000 – 25,000 – 125,000 engaging responses that really matters. It mattered to them to respond and it is not “there are 10 non responses to every response”, that too is too hollow for consideration. It is the responses towards engagements that matter, it is the bread and butter of any influencer. 

So now we see (at https://www.cbc.ca/news/canada/toronto/malls-death-experiences-luxury-retail-1.7065690) ‘Some Toronto malls are booming, but not necessarily because of the shopping’, as such we see that the CBC (and the mall) are figuring out why their malls are now busty with ‘life’ with the added “Instagram-worthy experiences and unexpected places are part of malls’ future success, experts say”. So who are these experts? I have been making clear statements for well over two years. Where were they then? I even created IP to nudge engagement forward, where were they? So when we are given ““In the mall business, you always have to be fresh. You always have to think about what your customers are after and remain relevant for the customer,” said Robert Horst, vice-president of retail at Oxford Properties, which operates Yorkdale.” Where was Robert Horst when I stated this well over two yeas ago? Did he adjust to augmented reality? No, he did not. In the meantime Amazon could come in and make a killing. Consider that America has 116,000 malls, Canada has allegedly 2818 malls, where is their adjustment towards engagement? Oh and that is before you consider that the EU, UAE, Asia adds a lot more to the total number of malls. So where is the nudge towards engagement there? Google and Amazon had 3-5 years to wake up with new technologies at their fingertips. They did nothing and the malls did nothing either. So when we are given “Malls such as Yorkdale and The Well, which recently opened in downtown Toronto, are offering fresh takes on retail and expanding the mall experience beyond simply shopping. Yorkdale estimates it has 18 million visitors a year” did anyone consider just how much they are missing? 

Inspectors General from the 1st Theater Sustainment Command-Operational Command Post inspect a fuel “bladder” at a fuel farm in central Iraq, recently. U.S. Army Central uses forward logistical elements to maintain fuel farms under contract with U.S. Army logistical specialists called contract representatives to ensure the operation is being conducted to the Army standard. (U.S. Army photo by Sgt. Brandon Hubbard, USARCENT Public Affairs)

It is like pushing an Army fuel bag up a hill, you know it goes nowhere without serious added manpower, and now consider what is required to get new tech and the new IP to get adjusted to a totally new kind of audience. This requires a new kind of nudging. And it is important to use the word nudge and not push. Engagement is not achieved by ‘Do this’, but by ‘Did you try or consider this?’ That is how new waves of engagements are created. I had a similar setting of creating more and more awareness for Neom city (as well as the Line and Mukaab) it is achieved through engagement. As such I wonder who else is asleep at the wheel. 

So it is nice that we see the CBC article and I have nothing against the article, but as my blog shows I was ahead of these people by years and my blogs point that out. Not merely my blog, players like TRO Marketing services and Omnichannel marketing were ahead by close to a decade, but the other voices. Feel free to listen to them whilst they shout at walls. The response is negligible and that is what needs to be seen. We can believe that malls are dying, or we can set a new stage where their lease on life is renewed. It might not help getting an immediate influx on revenue, but these influencers will start something that gives a new second tier revenue and that matters, because in a stage where economies are dwindling, the second tier is all you need to survive a little longer. Will it save every mall? Nope, it will not, but it will save the early adopters and those willing to invest and that is also the path that Amazon (and optionally Google too) needed to realise. Who many companies are in more then 20 malls? We see Zara, Sephora, Gap, Apple and several others (OK, Victoria Secrets too) in these places. So what did their ‘marketing representatives’ do to boost their visibility and boost engagement? I am willing to hazard a guess that it is very little and I left enough clues lying around for well over 2 years that it needed to be done. There is only one Harrods, there is only one Dubai Mall. The rest? They better work harder to carry the favour of engagement. It was the only way and now we see that I am proven correct yet again.  What a lovely way to get to the end of the year.

So enjoy your day before Christmas and enjoy the last week of this year.

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December 22, 2023 · 02:52

In titles

It is a setting we do not see, some of us will never see it. That is not on us, it is not some flaw. We look ahead, we never ever look in a mirror at ourselves whilst acting. As such we will only ever know what we look like through the eyes of others. This is how it is. It remains simple.

We see events, we see some as acts against us, we see some as acts against those who act against us. It is not simple, but it tends to be straightforward. In America a weird setting is going on. It is depriving America to be America and its land to be land of the Americans. We can blame so many people but that is the blame game. We can act against actions seen and perceived, but is that the right action? Consider that one state alone, the state of Colorado has now said that Trump can no longer be on the ballot for the primary citing the insurrection of January 6th as a reason and it was not unanimous. Now we see “Lawyers for Donald Trump on Wednesday urged the US supreme court to reject a request from the special counsel to expeditiously decide whether he was immune from prosecution over his efforts to overturn the 2020 election results, contending prosecutors lacked standing to bring the petition.” Lets look at the simple setting. “whether he was immune from prosecution over his efforts to overturn the 2020 election results” Is that an admission of guilt? We have two distinct settings here. The first is the inability to prosecute all parties to the United States Capitol attack on January 6th 2021, now almost 3 years ago. American law failed on several levels. Now we see “The papers filed by Trump’s lawyers in essence amounted to an attempt to refreeze the case – and indefinitely delay the March 2024 trial date – after prosecutors sought to bypass the potentially lengthy appeals process by directly asking the nation’s highest court to resolve the matter.” As I personally see it, should the Trump legal team pull this off, it will not be a victory. It will be the first clear sign that America is out there to protect bullies and criminals above all else. It will impact American lives for the largest setting. Their allies will stop being allies, corporations will start moving away from the US because the setting has changed and in other settings will we see that others will take a chance on BRICS and its members to give them a fair shake. 

America has taken ‘Innocent until proven guilty’ to new directions and in new settings. It is not some setting I can prove, but I see that many others feel the same way. America is no longer the dream we pursue, it is a place where the bullies and the woke decide on the fate of others, regardless on what the others want. A new form of Shanghai recruitment a naval activity going back to the 1850’s is now in a new setting. For some to take what they want, not what they are entitled to. It changes the game and when corporations start feeling that impact, they will all leave and then what will the big boys do? When these engineers feel that they are no longer treated fairly places like IBM and Google will need to set up new headquarters, one that is nowhere near America. Yet in that same setting what law will they rely on? That is not an easy question to answer. Because when America crashes, Japan will follow soon, no more than 3 years behind America and that takes a whole range of stages in new directions but the larger stage which would be the past tense of America will see places like Amazon, Apple, Google and IBM to save whatever they can, because the simple truth is that without its engineers, training and service solutions these firms will not get anywhere soon and that opens up new players and all of them non-American players. A stage we would not have deemed realistic before Trump started to mess things up. We see (with laughter) that the American Qanon Shaman now reels against Matt Gaetz, but that is merely the beginning. When these people don’t get ‘their’ promised land chaos will come a lot faster. Even now we see threats against judges in Colorado because they upheld the law. 

This is (as I personally see it) getting bed fast and it will get worse soon after that. Stages in motion, motion through the momentum that cannot be controlled and control though laws that are faltering. It seems a simple line, but it is not that simple and the levels of interactions on multiple levels make for what I would see as escalation towards levels of worse. It is not scientific, but it is my view.  So when we go from one view to another view we see the self destructive path that America is on. It is not an accusation, it is an observation. You see, some see suicide as a right, not because it is a right perse, but anyone is entitled to be stupid. And stupid acts tend to end badly. The stage of all this was seen before 2018 when Jamal Khashoggi went missing. The continuation of ignoring basic facts, the stage of evidence to be replaced by the CIA setting of ‘highly likely’ as evidence, which it never was. And as one stage was replaced by another stage we see more and more presumptions, more emotions and lacking more and more facts. The media is largely to blame for all this and as they delved into the world of digital dollars we saw less facts and more emotions. All these events are connected but not linked. It is my personal view that certain people rely on stakeholders to path the way as they do with corporations and policy makers, but now the impact is larger and these stakeholders are getting in each others way. For them it is ego and the money they gain, but in that setting America has been losing more and more and now they rely on less intelligent administrations to claim their goals and bonuses and that is where the train goes off the rails. It is my view and it might be a flawed one. Yet in all this consider that I saw certain military changes to come in late 2020 and these changes are now upon us. It is not the strongest part, but the clearest one as America is down 20 billion in revenue. So how do you think infrastructures are paid for? That and a debt of 31 trillion makes for a really bad setting. Then they upset their wealthiest allies and let China walk in and capture more and more of that revenue. So how will this end? Well, I do not believe it will take much longer for the beginning of the end to come out, but as the ties between China and BRICS become stronger, Europe needs to make choices and they are on their own side, not on the side of anyone else. All this is happening at the same time in many places and I believe that this is due to stakeholders, although I am not sure how they are doing this, I feel that they are gaining terrain at the expense of everyone else. All due to the fact that cash was king and the law fell short. 

I might be completely wrong but that is how I am seeing this.

Enjoy the day, it is Friday here.

 

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December 13, 2023 · 21:29

Slapped by surprise

This happens to us all and it happened to me today. I was pretty much minding my own business when something on LinkedIn hit me, it hit me square in the jaw. It was the application in another direction, but I contemplated it to apply to gaming in a similar way. You see, this is not an easy story and a lot of you might not get it, that is fine. It is the evolution from RPG to CtLFG. Role Playing games evolving in Close to Life Fantasy Gaming. Confused? That is fine. To get this I need to give you some examples. You are sneaking in a cave and slaughtering all you can and at times you hear “It must be my imagination”, it was one of several things that bothered me. Now this is not on any player and not on Bethesda. They created greatness with Skyrim. It survived three generations (PS3, PS4 and PS5) and has been around since November 11th 2011. More then 12 years. To have one game do this, especially an RPG is nothing less than astounding. As such with that in mind I initially created TES7: Restoration (the initial design was from 2015). 

In this the foundation was set with Cyrodiil (Oblivion), to make it work that map would need to be 3 times larger on the X and Y axis, making the map 900% of the previous one. The imperial city would be similar that much bigger, cities would be somewhat bigger, more people and in the end we would connect Skyrim to this and optionally whatever TES6 would be, but that would be options. Restoration required both Valenwood and Elsweyr to be added as that would be the setting for the story and main quest. Yet the setting would be larger than just these two parts, missions that cover all the areas. A lot more side missions and even side quest lines. Now we get to the evolution part. To avoid grinding I used IP originally by Vint Cerf, but now applied to gaming would make it an innovation patent and now we are off to the races. Yet something happened./ Microsoft bought Bethesda and I will not help losers, so I made parts of all this Public domain with the setting that this was to be exclusive Amazon Luna/Tencent Handheld. I wanted these two to have an edge over Microsoft/Bethesda. That was the first setting. 

Now the slap
As such today I got slapped by surprise by someone named Willem Koenders gave LinkedIn a new setting to BI in data. It has an offensive side and a defensive side. 

It is brilliant. I can see the stage of several issues becoming a thing of the past. Rollback issues, especially in data with second and third tier connections would have been a nightmare, especially to rebuild some of these connections. As I see it, that is a thing of the past with this, rollback becomes repair with a second datafile upload. And in the short time I looked at it, there would be additional benefits. Now apply this to new and advanced RPG gaming (CtLFG). You see, the old ways will not work on larger RPG games, it would require cloud gaming and that is where the new strains become the power of GaaS (Gaming as a Service). You see, evolved gaming (RPG) no longer has trigger points perse, but a combination of a narrative point, a location point as well as a quest trigger. It becomes too complex for the PS5, but not for cloud gaming. That is where the game takes of in new directions and new dimensions. 

As such my mind went into overdrive. You see, I had focussed on the stories and the interactions, but I had not considered the data side of this all. The image by Willem Koenders gave me that setting and it could be a much larger setting in cloud gaming too. Yes, it is always about the larger part, but consider that we always must look forward. We cannot play Skyrim forever. Now consider (Skyrim)4 and see where that gets you. In addition, as it is cloud gaming new quests could be added over time as well. A nightmare option in any console. With cloud gaming it is done before you know it and available just as fast. And the setting in a new game would be tremendous. You see grinding ends, it becomes a challenge every time around and that setting reflects in a multiple of ways. With the new data setting you could get thousands, if not hundred of thousands of conversations. Consider a city not with a few dozen NPC characters, but with 1,000 NPC characters. It allows for a lot more options. In addition to that, the setting of friend and foe changes. You now end up with friends, unsubstantiated gossip, boasts, lies, and foes. A new setting in adventure gaming. Suddenly a personality with charisma becomes a lot more important, in addition to this so is the setting towards corrupt guards, people luring you towards traps and walking blindly into them is never a good idea. 

An evolved setting towards gaming and I reckon that this is merely the start. Any indie developer with a clear head and clear direction can grow and take serious market share away from Bethesda (and of course Microsoft). 

Now consider the image again. Consider on the offensive side Customer insight (NPC character) linked to analytics which becomes available choices (lore, conversations and actions), on the defensive side we also add NPC character, but now connected to city laws (compliance) and actions based on YOUR activities (stealing, walking, sneaking, killing) as such sneaking through any place now has impact on that population. In addition it is ‘short-term’ impact, yet when you do that again you get recognised quicker. And from there we now get narratives (storylines and conversations) as well as locations (shop owner, home owner). There is a longer impact to actions.  And leaving the house is no longer a ‘reset’ to activities. I set this to a much larger effect in out of town locations (what some call caves, mines and so forth). As I see it, Vint Cerf had no idea what his IP could do in that setting, but that is the way the cookie crumbles at times.

In this my brain is still reeling with all the thoughts it is creating (even now), but it is time to snore like a sawmill and greet Thursday, which is less then 3 hours away at present. It is still 25 degrees, I am melting. Time to snore.

Enjoy your day.

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December 11, 2023 · 12:32

Tomes

This is a word that has held a magical sway on me since 2000. It was I reckon the first time the word struck a chord with me. You see, there are two ‘version’ for the word. The first is “a large, heavy book”, nice, but as I personally see it inaccurate. The second version is “Tome is often used to refer to a scholarly book that is unusually important” and this is the version I am partial and taken to. You see, Tomes can be used in a few directions and this morning I considered a second direction. You see, my new IP is all about traction. I see (and hear) the giggles and the statements of my delusion. Yet when you consider the application of traction consider something like YouTube. It was launched on February 14th, 2005 (yes, Valentines day) and it went from a few million to 2.5 billion monthly users. It was bought for $1.65 billion. Now it annually makes $29.2 billion. It starts with traction and all the big wigs laughing at what I proclaim forgot about traction. When this sets off (still hopeful that Amazon, Tencent Holding or Kingdom Holding buys it) they get more than the start that leads to 50 million users. It has the option to take away close to 10% from Microsoft and Facebook in the early days. By the way, Apple is still an option too. Now consider that Microsoft just spend close to $100,000,000,000,000 and they lose 10% of their population, how much hardship will they face at that point. I heard all the howling, but consider that they made a swing and a miss five times over, now consider that Facebook is about to get hit in similar ways. Now, Facebook will shrug this off, they have no issues. But it starts with traction and that was what my solution offered. Traction to grow a new business and now based on something new, some hype. It was based on sound practices all the other runners forgot about and now I have the opportunity to walk in sit in the centre of the trade hall stating “We are open for business”. When the betrayed people get another option, what do you think they will do? They will not switch to me, but they will add me on their side and over time traction becomes a serious setting of numbers and that is when traction becomes its own perpetually driven engine where the people, those who the big wigs forgot about curt their losses with the other players. You see presentations only go so far and now a new setting opens up and within a few years that engine will become a power player. It will not surpass TikTok or YouTube. It was never meant to do so, but these three players losing around 10% is a different setting. I made the ‘boast’ that in stage two it could grow from 5 to around 20 billion, now consider $9.4 + $116.8 + $198.3 (in billions), and beyond its own abilities it gets an additional $32.4 billion, surpassing my phase two prediction by 60% that is what traction will do and as I stated at first Microsoft is clueless on what is about to happen and now with the new Tomes setting that engine will become even more powerful and it got there by remembering the actual users of a system, not the advertisers. And in all this there are several income sources that are not considered at present and when this becomes a reality, I wonder how many sniffling little sales shits come to a limelight stating that they were cheated and that it is all so unfair. I merely have to point at my blog and show their inactivity for well over three years and howl laughs of deriving laughter whilst doing so (sorry, Monty Python).

In Robocop (1987) the character played by Kurtwood Smith states “Good business is where you find it” and he was right, too bad the bigwigs who wanted to be everywhere all forgot that lesson. It was a simple enough lesson not to forget.

What a lovely Monday this is.

 

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November 30, 2023 · 23:47

Do two clouds make a weather system?

That is what I considered whilst contemplating a few things. It all started with the article (at https://www.consultancy-me.com/news/7298/new-google-cloud-region-in-ksa-could-add-109-billion-to-economy) where we see ‘New Google Cloud region in KSA could add $109 billion to economy’ there we are given “Google Cloud has announced the launch of a a new cloud region in Dammam, which could contribute around $109 billion to the country’s GDP by 2030. The expansion will extend Google Cloud’s high-performance, low-latency services to a wide range of customers in Saudi Arabia and the wider Middle East”. As I personally see it, if they still had the Google Stadia (with a qualifying question) their revenue could have been almost 20% higher. It starts with around 5% in phase one with a growth to 20% in under two years. So when we are given “Another 36% of the expected activity will be in manufacturing and 3% in the public sector.” But I saw further then that. With Bangladesh and Indonesia in the setting of a much larger growth factor the oversetting of more revenue is not the first step, but it would also result in a new setting of advertising in new areas and new directions. All things they left on the floor for at least two years.

Yet this is not the larger setting, that is given to us with the second article. We see this (at https://aws.amazon.com/local/middle_east/) where we are given “We are excited to announce the new AWS Middle East (UAE) Region is now open! The AWS Middle East (UAE) Region consists of three Availability Zones and is our second region in the Middle East, joining the AWS Middle East (Bahrain) Region, giving customers more choice and flexibility to leverage advanced technologies from the world’s leading cloud provider.” The larger setting is the question if they are going for the same mineshaft, or are they working together? You see, Amazon still has the Luna and as such (still with the qualifying question) they do have the edge on 5 billion leading to 20-30 billion. I cannot be more precise because there are too many factors in play and there is a factor that players like Microsoft ignore and it has cost them massively. Amazon has the edge, but the part of customer acceptance is more difficult then some make it out. I tend to minimise that I pact or go for the smallest iteration and see how far I can take it and  grow from there, as such the 5 billion was stage one. It could be more, but I lack data for that presumption and I do not like to go on a speculative side in this. I feel certain my solution works and now we see with the KSA cloud that only one factor is missing and in all these settings Google and Amazon both missed these billions. Funny isn’t it?

But the two sides do give rise to a few connected things and as I saw my augmented reality implementations there could even be more revenue on the horizon. All sides missed by the two biggest tech companies on the planet and Microsoft was in the wind, they were clueless. You see now why I predicted their downfall? A company that big and they had no idea what they were missing, that is why I do not want them near my IP. I had hoped for the Kingdom Holdings to accept the offer, but they didn’t. The reason why is not important. Now the question becomes will Google adjust their decisions? Will Amazon consider they additional revenue? They are both mere steps away from completion (Google needs one more step). 

But that is merely my point of view. Enjoy the day.

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November 16, 2023 · 01:48

Time of the signs

This is the stage we at times face. It is not a sign of times. Time was not the operator here, the signs were and some remained in denial. One of the better game reviewers (Eurogamer) gave us ‘More people are playing Skyrim on Steam than Starfield’ today (at https://www.eurogamer.net/more-people-are-playing-skyrim-on-steam-than-starfield). There are a few issues, but that is not on Eurogamer. We get the setting that on Steam Skyrim versus Starfield ends up being 15,386 – 11,563, as such on steam a 12 year old program has more traction than Starfield. Skyrim is great, it still is. Skyrim was a 90%+ game and that matters, good games always do, all whilst Starfield is barely getting above 80%, in one case it is a mere 70%. That is the impact of mediocrity and Microsoft has spend billions on that. 

In contrast, Sony’s Spiderman 2 has sold over 5 million copies. Compare that to the Starfield list of what some say is “the game sees over 504074 daily players on average”, a mere 10%.

A game that is shooting itself in the foot by being merely on 2 systems. It was the right of Microsoft to bar it from Sony systems, they did spend all that money, but now the stage changes. New (and at times free IP) will be pushing in on that field and with the small announcement that “It’s fair to say, it will probably be a while before we hear anything more about how The Elder Scrolls 6 is progressing” the new players get almost free reign with creating RPG IP and that setting gets worse for Microsoft when the Tencent Technology handheld is released. 

So we see that modders are trying to improve the program, we see more and more that Starfield was not worth the hype, although with the lack of games that Microsoft has on its contraption, it might be the only thing on that system. In the meantime we see Sony pushing ahead and they did not have to spend a total of around $80,000,000,000 for Bethesda, Mojang and Blizzard their goose is properly cooked. We see all kind of half baked release signals by no one is setting the stage of what ACTUALLY will be released and when. In the meantime Microsoft will ned up with more and more competitors. And we get it Bethesda will not rush ahead and that is fine and perhaps they will create a new titan in RPG, they basically have done that 4 times already, but this time around 108,000,000 gamers are not connectable as Microsoft is making Bethesda games exclusive to their system and that includes the 40 million PS5 players. The not so nice part for Microsoft is that if there is even one successful new RPG IP, Microsoft will miss out on a lot more and after all that money they spend, what a shame. And with some stating on Redfall “Very mediocre game at launch. Combat feels sluggish and unpolished. Characters and dialogue are uninteresting” is merely one side, you see that proper game testing is essential and as I see it that baton was passed in both Redfall and Starfield. You see when we are given “Bethesda released another Starfield beta update, its second such patch in November” my mind wanders in another direction. You see the game was OFFICIALLY released on September 6th 2023, so why do we see ‘beta’ patches months later? And when you start looking, you will find a lot more. You see, none of that is fair on Bethesda, yet as they are now part of Microsoft, they will endure a lot more and the Arkane failure (Redfall) didn’t help much. Now their last straw will be a news Elder Scrolls and that is seemingly not out until 2025, as such several developers will have the field to create something that holds up to scrutiny and when they do the damage will be on Bethesda (and as such on Microsoft too). They already have felt damage from the Horizons games (both of them) and number three is coming. When is utterly unknown but if they get it out before the end of 2024 Microsoft will be handed another painful defeat and now it is AFTER they spend all those billions. The stage I tried to push for is coming to terms and should Tencent Technologies (or Amazon) take my share towards 50 million users, Microsoft will diminish. None of this is fair on Bethesda, but that is what they signed up for and the steam numbers show that they had glorious days, but a lack of gamers is about to undo whatever they created between 2005 and 2019. It saddens me because Bethesda had great gaming moments. Even now I am hoping that Oblivion and Fallout 3 will make it to PS5, these games were that good. But the Microsoft stage is different and leaves no place for Sony. The one fear I have is that they will create some kind of portal to capture user data of all Sony players. There is absolutely no evidence for that, but Microsoft needs data, it lacks data. Google has one side, Amazon has another side and Sony and Nintendo have the final side. A triangle of data and Microsoft is the piggy in the middle and that game is already frustrating with merely two players against the piggy, in this setting (as I personally see it) Microsoft is wearing itself out a lot more than Don Quixote rushing after windmills and in all that the profit they seek is no Dulcinea. 

It is at best the old hag from some old movie we all forgot about.

It is the time of the signs and one of those signs are the old days, the old days where developers saw that fun was a determining factor, something too many developers have forgotten about. I wonder how many other developers Microsoft will drag down before they realise that they are merely making it harder on themselves to hold onto anything at all. When it was merely one console it was fine, but now it is billions in several directions and the hardship is merely increasing from what already is and with 2 more players adding into that field the setting becomes unsustainable for Microsoft and as such for a player like Bethesda as well. Perhaps they will create the next Elder Scrolls to be a 95%+ game and I hope that they do, because it will up the level of games all over the field, at present it is not likely to increase gaming quality, sad. Really really sad.

The latter part of the week is now in play for me. I wonder what I will find in 16 hours.

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November 9, 2023 · 17:07

The dark mark

We all have it, a dark mark. For some it is jealousy, for some it is envy and I have one dripping with creativity. You see dark marks aren’t always set to the seven deadly sins, or are in any way connected to them. OK, there tends to be a connection to lust and desire whenever we act. There is also the claim some make that our actions tend to be induced by lust, pride and/or vanity. And I get that, but what happens when it is not the seven deadly sins? What happens when the push is a simple mere exercise of creativity?

That is where I found myself this morning. I am currently rewatching NCIS and during season 7 which is on right now I (my mind) suddenly redesigned a new kind of gun, one that makes nearly all forms of ballistics useless. A form that redesigns a new kind of barrel and when an element is changed, merely one element, most of the ballistic tests fall through the floor and make them obsolete and optionally redundant. 

Is this a good thing? I don’t think so, but the larger setting wasn’t to give the law a hard time, it was about the simple setting that any test can be overruled and overwritten. Even as I come up with a new idea ballistic tests will be upgraded. Yet in the mean time defence attorneys all over the world (where common law is in place) will have a new handle to include enough to create reasonable doubt. All these issues are a simple consequence through the vitriolic well that others pushed me into and now my mind becomes a mind forever voyaging and through that more and more creativity is released. First there was the idea to create a new way to meltdown a nuclear reactor and all I had to create this idea was a simple snow globe. As I also saw the issues with deployment and hiding the solution, I designed a new kind of valve and I also created a new spray paint canister, one that can alter colour on the spot. I described the foundation of that in ‘After a fact to begin a fact’ (at https://lawlordtobe.com/2021/12/16/after-a-fact-to-begin-a-fact/). A simple solution I never saw in the shops, but these solutions would have multiple applications and now I have created a new solution to upset ballistic tests. 

The larger station is not why I did it. At times I cannot control my creativity. I considered a new way for a tracking system (a highly flawed one), but it was a solution I never considered before. Then I had the nuclear solution, which was to stop Iran, but over time I figured it could possibly  work on the Russian systems too. Then I had some ideas on cyber protection for flying equipment of the airforce. Some of them might have been solutions that DARPA considered and rejected for whatever valid reason I am unaware of. 

The idea I believe that is in play is an image I added to ‘IP Intoxication’ (at https://lawlordtobe.com/2022/05/27/ip-intoxicating/). As I place it, where I am now is beyond the edge of what is, because as I see it, that is where innovation lies and that is (a personal believe) is where too many big-tech companies are not willing to be. You see, it is much easier to iterate and market that as innovation and I personally believe that is where Microsoft is and that is why they lost battles eight times over to Sony, Amazon, Apple, IBM, Huawei, Adobe and Google. It sounds harsh, but that is where it all is. the setting of the next tech-war will be who has the most innovative ideas. And all that time Microsoft is delusional even to itself. You do not lose eight times over unless there is a massively wrong point of view in place and that is why I will not allow them near my IP. 

But this is not about Microsoft, it is about my dark mark. I know I have it because if I didn’t have a dark mark, the ballistic solution would never have come to mind. And even as I was delusional myself at some point (making claim that Me vs DARPA was 3-0) the larger setting was that I personally believed it was a reality. But there is also the simple fact that an idea is no guarantee to a working solution. I get that, but it is time to watch a little more NCIS so that I can watch season 20 tomorrow (I will skip 12 seasons and rewatch those after I saw season 20). 

All in all I wonder what I will come up tomorrow, hopefully a new idea for a new game which would make it not a dark mark element.

One day away from Friday, hip hip hurrah.

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November 5, 2023 · 20:15

The second confirmation

Today I saw the second confirmation. China is now ahead and I am unlikely to ever see a dime of this IP. This is OK, but in that same setting neither will Microsoft and that makes me happy somehow, it shows that I was ahead of them by well over 3 years. It also shows that statement I made (several times) that Amazon and Google were dropping the ball, now the field gets to be a little clearer.

I gave some of the load in ‘Girdle your loins’ on November 30th 2022 (at https://lawlordtobe.com/2022/11/30/girdle-your-loins/) even as I mentioned there and in pieces over the two years before that that I was onto something, but Amazon rejected my offer and now as I see it Tencent Technologies is close to complete to get at least 50 million subscriptions, surpassing Microsoft almost overnight and trivialising (to some degree) the Amazon Luna. Google had already vacated the area, but now the game changes. If Tencent is able to keep the consumer trust, they will become the new top three players in Gaming and GaaS. You see, I made mention that the ‘G’ was gaming, and I saw today that several indie developers are on the mark with what I predicted. Microsoft spinning their Xbox360 arsenal, all whilst they left billions on the floor and it is starting to show, the moment the numbers on the Tencent Handheld start to flood the market, now with the Middle East squarely behind this, their 50 million will grow to over 150 million and that was the simple setting no one saw, or too many were willing to ignore in favour of their own ego’s. I don’t have an ego (well, I might be in denial there). I saw the solutions and I saw a few more, so I can lose some IP, I have more, but the larger benefit is that once the others see what they are losing out on, they will want some of the other IP and that is my meal ticket. They can of course wait until it is too late and hand even MORE to China, but that would be on them. The fun part was that Google had a larger option to win this all, they left it on the floor. I know why, and that does not matter. It was THEIR call and they were allowed to do what they did, but now we see another field that will soon be in the hands of China and all the US crybabies will not matter. The thoughts were clearly online, clearly in Public Domain and everyone can see how they fell short. I feel good. Really really poor, but good.

And for those in doubt, when was the last time you left 25% of the population of this world on the floor as an optional consumer base? It is a simple enough question, it was not really that hard. 

Enjoy Sunday, a full working week ahead for you.

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November 3, 2023 · 22:50

Weeds in the reeds

That is not a term you are too familiar with, but in the old days (really old days) it became important to clean the reeds of all weeds. Weeds take the nourishment away from the reeds. It seems trivial but when a farmer had to live from a one acre field the impact of weeds becomes irritating and almost damaging. It is that setting that gets us to the Guardian who gives us ‘Microsoft accused of damaging Guardian’s reputation with AI-generated poll’ The article (at https://amp.theguardian.com/media/2023/oct/31/microsoft-accused-of-damaging-guardians-reputation-with-ai-generated-poll) gives us “Microsoft’s news aggregation service published the automated poll next to a Guardian story about the death of Lilie James, a 21-year-old water polo coach who was found dead with serious head injuries at a school in Sydney last week.” In my personal view it is a populist setting by a desperate joke (Microsoft). 

Take a moment
You see, AI does not exist that is the first thing you need to realise. We do not have the technology to have AI at present. I believe in 10 years we will be able to do so. IBM has two elements that are still in their infancy. The quantum computer and shallow circuits are still not up to speed, but these two essential parts are missing everywhere. I stated before “Machine Learning and Deeper Machine Learning” are two elements and they are awesome, but they are not AI. 

The second stage is that whatever Microsoft has, it is lacking data, they don’t have enough and their data is not clean. To be stupid and tasteless to give us a poll with the three options “murder, accident or suicide”, so whatever idiot (at Microsoft) playing spokesperson with the lamest of all excuses “We have deactivated Microsoft-generated polls for all news articles and we are investigating the cause of the inappropriate content. A poll should not have appeared alongside an article of this nature, and we are taking steps to help prevent this kind of error from reoccurring in the future.”

Stage Three
Stage three is painfully obvious. You see the two missing parts of any poll we see tends to be ‘Don’t know’ and ‘no opinion’, but that doesn’t fit the populist agenda of Microsoft. It wants to rock, rule and conquer and it is done emulating generals like Cadorna, Pillow, Haig, Ludendorff, McClellan and fear not, Microsoft has plenty of stupid people ready to emulate whatever they need to make their ego’s shine at the expense of everyone else.  

The second part is that any poll is set to a hypotheses and the data once verified will result in top-line numbers. The hypotheses is based on insight and whatever Microsoft has can’t do that. In addition any poll needs to be overlooked and optionally revised. This is pretty much 101 in market research. Microsoft ignored it all, just like they ignore all the usual culprits and they care only for the bottom line. That is one of the clear results that this poll gives you. So, whatever idiot was linked to “we are investigating the cause of the inappropriate content” should not be in any IT business. This should never have happened. All the issues state that their was no proper testing, no proper oversight BEFORE publishing and those hiding behind “better to ask forgiveness then ask permission” will merely assist bringing Microsoft down (and that is fine by me).
And consider that in one swoop they also diminished Microsoft Start, which is about to make it market failure number eight. To lose market share to all these competitor eight times over. How long until the core subscriptions will also lose market share. Google and Adobe are ready to take over. In one article some time ago I made mention on how Adobe could set a much larger stage. A stage where Microsoft will only have Excel to rely upon. So how do you think they will maintain their $198,300,000,000 (2022) annual revenue when they lose fight after fight being short sighted and overlooking the obvious? I will let you ponder that but the results and evidence is showing up in more and more places. So how long until others figure out that Microsoft is pretty much the paper tiger we see, we admire the origami skills that were required to fold it, but we forget that any origami can be crushed with the hand of a child. The one obvious setting overlooked by all and especially people listening to Microsoft Marketing who will claim it is the prettiest and it has the sharpest claws of all the tigers in the world. Yet in the end a small child can crush it, not entirely unlike what Nintendo with its Switch did to the Xbox series X. Once you see that spin you will realise the parts I saw appear on the edge of my eyesight 3 years ago and I have written about it often enough. So when Adobe and Google make a partnership and we see that evolve Microsoft with its Office, its Office365, the connected outages, the Exchange server security holes and we can go on for some time. It is (as I personally see it) a diversifying screw-up of the highest kind and now that players like Adobe, Amazon, Google and IBM have their ducks in a row, they can start taking over Microsoft marketshare. This will not happen overnight, but before December 2026 Microsoft will be what we call an empty egg, all shell and no substance. That was the larger danger that they opened to everyone else and I reckon that a player like India will see their own indie developers take the first bites out of what was once a great company. They merely left it (as I personally see it) to greed driven executives, their biggest mistake. So when I made reference with  the chihuahua stating “try Azure, Azure smells nice” I wasn’t kidding. We saw (a few months ago) “Microsoft’s Azure revenue is at least 25% lower than our previous estimates”, so was this fraudulent reporting (like the stuff Sam Bankman-Fried is found guilty of) or was this Microsoft ignoring the system missing part, something any market researcher knows from the get go (see Stage three). Your guess is as good as mine, but a drop of 25% is not a rounding error, it also gives me consideration why Microsoft was so desperate to partner up with Oracle. But Oracle has no master, it can optionally partner with Adobe, IBM and Google too. What it does show (to me at least) is that the Sybase engine that Microsoft bought in 1989 (I think) is no longer hacking it. It was once a contender, now it is down 25% and lagging massively behind Amazon. 

Just like the weeds in the reeds, to be an eight time loser takes a particularly creative kind of stupid. But that is just me. 

Enjoy Friday, the weekend and its 48 hour span are upon us.

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