The easiest lesson is too often forgotten and I fail to see why. This all started with some article on the Apple Global Vision Pro. And in 2009 Timmy the Cook gave us “We believe that we are on the face of the earth to make great products and that’s not changing. We are constantly focusing on innovating. We believe in the simple not the complex. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects, so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot. And frankly, we don’t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we’re wrong and the courage to change. And I think regardless of who is in what job those values are so embedded in this company that Apple will do extremely well.” Yes, but at that point he forgot the golden rule of managing the ultimate golden Trump card. It is not the orange flavoured person, it is the issue to impress. I merely came upon this idea in less than an hour. It took me the greater part of 3600 seconds to reengineer an existing idea to cater to the Apple Vision Pro. It takes a conversation that Timmy the Cook needs to have with his half brother (Timmy Horton) to sit down and get us all a newly roasted coffee and get them talking. The idea I have is a jump to the side of these people and the other player can create a new setting to impress the entire Apple community. Is it possible? Yes, it is. Actually Nintendo did something similar several years ago, this idea has some reference to it and mostly it will be about the wow factor. It is entertainment in a different direction, but it will be an idea that can wow an audience. This and the freedom that it imposes will give the audience a rather large new setting. It might not be enough, but it gives the current audience a nice boost.
And in this I saw “Demand for Apple’s Vision Pro mixed reality headset is said to be so low that production could be discontinued by the end of the year. According to The Information, Apple is said to have already significantly reduced production of the Vision Pro in early summer 2024.” this is the view we see a few months ago, a view that seems stellar against “Reports suggest that development on Vision Pro began in late 2015, and from that time until WWDC, Apple filed for over twenty thousand worldwide patents and spent about $130 billion on R&D.” And this is the sight we see where Apple missed the ball (as I personally see it). They forgot the first order of business, how to wow an audience. Perhaps Timmy was tired of listening to people in the sway of Microsoft, he has probably heard it all before and the laughable situation is that we have seen this before. You see someone else faced this in 1985 and in two years it turned the ship around. That was an essential lesson. The Apple Vision Pro cannot use that idea (likely too expensive) but it has another arrow in its quilt. It can do something different and it needs one participant to agree on this. I think they will do it as it is something that hasn’t been done before. In the world of software the one idea that others cannot walk is the path that redefines a market, it has been done before and Apple might do well to consider the path that Microsoft and Ubisoft are unable to walk. It is probably the first time that they are left behind in multiple fields and it took me one hour to come up with this. A setting that seemingly no one decided to walk (Microsoft is likely too mediocre to do it). And it had a larger audience too, you see there is every chance that someone similar “Meta’s Reality Labs Achieves Record Q4 Revenue Surpassing $1 Billion, Driven by Strong Sales of Quest Headsets and Ray-Ban Meta Smart Glasses. Meta’s metaverse arm, Reality Labs, reported a remarkable Q4 2023 with revenue exceeding $1 billion, the highest in its history.” And that is probably the number two player it can entice. So there is a market ready to yield to more than it has and it took me one hour to get the idea rolling, so how many high paying bosses got caught short on this? It merely took an alternative view on the problem.
And in this day and age where we are given “Apple is laying off dozens of employees as part of rare cutbacks at the tech giant that will primarily impact employees in its services division.” and they are not alone. Meta, Google, Amazon, Microsoft, they are all cutting back and whilst some people think that is crazy, the clear path is often sought in any place of appealing to investors. Yet it took me an hour to find a solution (in this case), I got several other ploys created in a day (including one that offered Tencent an initial additional 50 million consoles) and no one figured on why. Well, in case of Microsoft it makes sense, they rarely are on the upside of innovation, no matter how they spin this, they are merely champions of mediocracy. But Apple, they have options. It merely took one guy who can see the elements on look to think “What if we do…” and that was all it took folks. So dream big, imagine big and good things might happen to you when the right people are looking. By the way feel free to ignore the blatant idiots relying on golden words and a simple “I’ll do right by you”, they are useless and only cater to their own needs.
Have a great Saturday. My Sunday is a mere 155 minutes away.
Lawrence van Rijn - Law Lord to be 