Tag Archives: Microsoft

February 28, 2022 · 20:34

The new IP, the old stage

Yes, that is the station I found myself in this morning. It was not completely new to me, I did write about it in the past (too tired to find the exact article as I have written in excess of 2250 articles at present), but the stage is a little different now. Consider war (see the TV for specifics), we know it and it is now closer to many homes than it was months ago. But we nearly always played an EA or Ubisoft version with respawning NPC soldiers. What if the setting is staged finite and no spawning all over the place? What if the stage is London, Munich, Amsterdam or Paris? A stage where you get inserted into a random location and your war-zone is a 10 block radius from there. Google Maps has nearly every detail, so do other mapping solutions. And you could be defending, escorting local civilians and giving aid. You get no choice until you get to a certain rank. How long would YOU last? It is time to teach the gaming soldiers a little realism. And when you face that you think different on Call of Duty Beachhead with high realism. That is nothing! I think some people are catching on what it is like, somehow they take more notice on events in the Ukraine than they ever did in Yemen or Syria. I like games that have NEVER be done before. A lot of my IP is set to stages never done before and that is where we optionally see a side of gaming that is totally new and innovative. Others were there before you with other games (several examples in this year alone) and I believe that this is the way to go, whether it is a console or streaming system, innovation beats iteration EVERY. Time. 

And as these systems are more powerful, we get a setting where we can launch a game like that (or kart) in our own streets, redefining gaming realism acceptance on a few levels. I remember seeing Red Dawn, the Chris Hemsworth edition (I saw both editions) and when we see one of the kids state “We are living Call of duty and it sucks”, I heard someone giggle behind me stating that this would be cool. Yes, the response of a wannabe soldier. I however was in the Middle East, I saw what Hamas did, I saw the bodies. That wakes you up real fast and perhaps a game is not the worst setting to educate people. It has been done before and perhaps it is time to unite these elements. I don’t know, is it wisdom or folly to go that way? I honestly do not. On one side I am merely creating new IP, but I want something deeper in gaming IP, and amazing story (Horizons Forbidden West) is one way to go, when it goes to stories the game Portal (by Rob Swigart) is another direction and that can be equally fulfilling. Still there is a call, not one of duty, but one of fulfilment. We all have it, we want to plant our flag, set our footprint and leave some kind of legacy. When you are a dedicated gamer, we all want to be a Sid Meier, a Peter Molyneux or a Richard Garriott. Not everyone are driven to release mutant camels and that is fair, but where we will be going (streaming systems) and what is possible is almost at the touch and I personally think it is important to push Microsoft out of this market before there way remains the only gaming-less option.  The problem is that it would have been easier if Google had taken up some form of game creation department and with the fact that gaming revenue is predicted to be $138,000,000,000 by 2023 is something that seems overwhelmingly attractive, but that is me and for now my idea to sell 50,000,000+ systems remain under lock and key (on a cloud location far far from home). But it is merely one direction and there are plenty of other directions, the revenue speculation opens those doors and even as a large chunk is set to microtransactions, the people are seemingly fed up with the EA and Ubisoft stage of microtransactions. I also gave a few other options (go look for them) and they are largely set to streaming systems. So is there an upside to THIS IP I now mentioned? No, it is merely another road one could wander, and it is here because I cannot wander them all and I am handing my ideas for free use to Amazon and Sony developers. It is a choice I made as Google decided not to create games. The old stage is seemingly fading, or at least I think it is fading, and what is around the corner is almost within reach and it will be bright and exciting, that is what I think, you might think different and rely on great franchises (like Gran Turismo) to set your beaker of desire. That is fair, gaming is what YOU want it to be, I merely want there to be alternatives for you to consider trying.

That’s how I roll.

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February 26, 2022 · 01:50

Web Web Web

My mind has been pounding on some new IP. Not really IP, more of a concept on what Ould become great IP. Yet will it be mine? I doubt it, there are plenty of takers, but for some reason I believe that Adobe has the inside track here. Whilst players like Microsoft make all the spin, make all the presentations, they deliver too little. Whilst they are all about Office365, we see a collection of bugs that still have not been resolved. And as they grow their product they also grow the traps and the pitfalls. 

So as we see (or recall) “The bug in Exchange Online, part of the Office 365 suite, could be exploited to gain “access to millions of corporate email accounts”, said Steven Seeley of the Qihoo 360 Vulcan Team in a blog post published yesterday (January 12 2021).” It would be come time before we could see “The Exchange Server flaw is one of 55 vulnerabilities fixed in Microsoft’s Patch Tuesday update. Microsoft is urging administrators to apply patches for a remote code execution vulnerability in Exchange Server, which is being exploited in the wild. (Nov 2021)” as I personally see it, Microsoft is digging its grave deeper and deeper, all whilst complaining to Congress about anti competition issues. How about fixing your bloody program? Optionally in less time it take a woman to get fucked, get pregnant and deliver a baby? Rude? You ain’t seen nothing yet! Microsoft complains wherever it can, against Apple, against Google and it takes over 36 weeks to get the Exchange flaw seemingly under control. I used seemingly as we also got this year ‘Microsoft kicks off 2022 with email blocking Exchange bug’ with the added “A coding mistake after a January 1 auto-update is causing the FIP-FS anti-malware service to crash with the 0x80004005 error code when it encounters 2022 dates”

Apart from the idea that kicking Microsoft should be regarded as a civil service there is actually a bigger fish to fry. 

The who now?
You see this is in part about Web3, it was one of the stopping points that my mind entertained towards some of the software that I saw in ‘Pristine and weird’ (at https://lawlordtobe.com/2022/02/24/pristine-and-weird/), I gave additional views in ‘The hardware perimeter’ (at https://lawlordtobe.com/2022/02/25/the-hardware-perimeter/). I still believe that in some respects Adobe might become the salvation. In 15 years of Adobe I have crashed less than half a dozen times, Adobe, or as I tend to call them (with a giggle) Macromedia Plus. You see, Adobe is a union (OK, they bought the other place) of Adobe and Macromedia. You might think that this is not a big deal, but it is. The union of two great innovators in their field. I truly wonder if Microsoft understands what an actual innovator is, they spun it so often in so many area’s that I truly believe they forgot what true innovation is. But consider Adobe and Apple, what if Adobe gets the sources of Pages, Numbers and Keynote? They would be close to ready. They still need a good database to stage the next scene but there are all kinds of solutions in that direction. 

The hardest part (for them) would be the web in a web stage.
This is not some fictive side, it will be the connection side of collections of blockchains (finance, documentation, hardware foundations and document tallies. The example you saw earlier is something I saw somewhere and it fitted the bill as closely as I envision it (I do not have the right software to make my own) that might get the closest to what is required, as well as a new need for checking the integrity of blockchain based connections. The need to check the integrity becomes overwhelmingly essential and when it comes to integrity checking, there is every indication that Microsoft is not really on board with that need, or its board of directors might be filtering out anything negative until AFTER it launches. In that setting a player like Adobe (or Google) is a much safer bet and that matters.

You see, I saw as early as 2009 that the borders between hardware and software were overlapping in some grey area. The initial stage of brand of hardware would be overshadowed by the software controlling it and there is the rub, the court cases where we get some version of ‘She said versus She said’ will overwhelm courts and the law is nowhere near ready on such cases, because the rules of evidence are not ready to process what gets to court. You see, to some extent Web3 might be a solution, the blockchain need will govern the desire, but there is also the larger case. We are given settings like “the idea of decentralisation” as well as “a possible solution to concerns about the over-centralisation”, but the borders of what we see to what is centralisation and decentralisation is becoming blurry. We see voices like Kevin Werbach, author of The Blockchain and the New Architecture of Trust making mentions on the lack of decentralisation, some give us issues on scalability. But what is scalability? It is a serious question. You see Microsoft, Google and Apple have their own ’version’ on what constitutes scalability, but always towards THEIR OWN design and I get it, that is one point of view, but when did you see a clear presentation where the CONSUMER is shown a presentation to see scalability towards their organisation and another organisation? An accountant compared to KPMG? A consultant compared to Deloitte? You think it does not matter but it does and the cloud brought it a lot closer than anyone realises. The booklet version is “scaling is the process of adding or removing compute, storage, and network services to meet the demands a workload makes for resources in order to maintain availability and performance as utilisation increases”, but as I tend to say, cloud computing is computing on someone else’s server. The term of scalability ‘adjusted’ from home processing to cloud processing. It is there that you see the larger stage of bilateral processing. The workstation (like I described earlier) with a thick client and local stages, often connected with a secure server that protects its settings and a cloud environment. A sort of 2 stage security in place and that is the larger danger. Microsoft (et al) want you to trust them, all whilst they screwed up your life with 36 weeks+ Exchange online dangers and they cannot change, they are too much involved with their board of directors and THEIR needs of the story as it needs to be. And as I rudely stated at the beginning with every chance of getting screwed over and their ‘spin’ impregnating you, but the turnaround? There is none! And what do you think their liability is when you see that your IP is gone? So whilst the news gives you “Vulnerabilities are being exploited by Hafnium”, how long until a message from the cloud provider is given to you that due to configuration errors detected we do not consider any liability against us to be valid? And let’s be clear, Microsoft Office is Exchange, Word, Excel, Powerpoint and Access. They have had 25 years to clean it up, but the waves of iterations (new options) have given rise to issue after issue. Is it such a surprise that this stage might start flowing towards a player like Adobe who will add a near universe of new options and all that arranged in some next generation skin that incorporates some version of Web3? 

There are other players (Amazon, IBM) but in what I saw in ‘Pristine and weird’ Adobe fits the bill better and more complete. Even as I saw additional parts, I saw a stage where hardware is more interchangeable with software and Adobe has proven the field there. You see, as hardware from Cisco, Dell, Huawei and Juniper become more generic, software will have a much larger impact and the hardware will merely open doors to WHAT is possible and how fast the new options could be. A different setting but not merely due to the cloud, but because the one man show technologies are on the way out, pretty much like Microsoft already is. A stage that has now become too unreliable to consider trusting. And where will Apple and Google be? Apple will most likely have a larger niche, Google has been accomodating on several levels, so they both have larger fields and for them it matters in the long run. Other players will need to push for their niche, a cooperative niche or they will become obsolete, almost as much as Microsoft soon will be. But that is merely my point of view on the matter and my point of view on where we are going. Feel free to oppose my side, but do not forget to check all the facts, for now they are on my side of the equation.

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February 18, 2022 · 19:23

Unintentional?

Whilst playing a game (Horizon 2, Forbidden West) my mind was drawn into a setting I have not openly done before. In the intro part we are (optionally) drawn into the conflict of intentional versus unintentional shortsightedness. A thief preventing theft is the clue (not giving away anything. But consider that I consider Microsoft to have shown (several times) the application of intentional shortsightedness. This goes back from the Xbox One and after. For whatever reason they did this, they set up intentional shortsightedness on storage for the longest time (since 2011).  And I have scolded them for it, I could do so because their competitor (Sony) set up an option where it could be solved. They did this in the PS4, PS4Pro and PS5. Microsoft since the Xbox One avoided that and only now (2020) offered another option, I reckon because they could no longer avoid that. Now we see streaming and I warned about congestion, the setting in the UK is now “UK’s biggest network operator, might soon become its biggest 5G provider. EE currently has 5G live in the UK in 160 places and plans to cover the whole country by 2028.” So proper national 5G in the UK by 2028, implying congestion in a lot of rural places. Europe and the US are in no better state. There we see “All of the major U.S. wireless carriers say they have nationwide 5G service, but industry analysts say that service is largely indistinguishable from 4G LTE service”, yet 4G LTE and 5G are not the same, in no uncertain way! So we see an industry who is hiding behind  shortsightedness to leave one third in the dark and that applies to the UK, US and Europe. 1/3rd is not worthy to be properly connected and in that we see a problem, it will taint streaming systems (and it works for Sony in no small way too). But I am not here pleading for Sony, I am here pleading for gamers.

The game gives us the stage of unintentional shortsightedness, because can we predict what happens or what is needed in 1000 years? Of course not, but the clarity we could see in 2011 was addressed by one and not the other, that makes it intentional. They cannot hide behind ‘We did not see that coming’ because nearly all could see it coming a mile away. Some hid behind what would expected to come (trade agreements) and someone boasted his trumpet too soon and the brand suffered, the other one made a video of one person handing a disc to another person and made short of the situation, but they too hoped for change and it is seen in there terms of service, the media largely ignored it whoring for digital dollars, but they too are guilty. 

These are all stages of intentional shortsightedness. So when does it become unintentional shortsightedness? Because of the filtered business approach, the approach of common sense or the approach of what a board of directors stipulates? I honestly do not know. I am willing to go with common sense, but common sense and business sense are not aligned, or better stated they are more often not aligned than aligned. There is the stage of common sense versus service level agreements, there is the stage of common sense and dependancy of suppliers and there are a few other stages. Yet if the the UK is any indication, the delay to national 5G (real 5G) until 2028 sets a much larger premise. The ability to offer 5G solutions and 5G added abilities to a nation when it needs to rely on other means. It is (as I personally see it) as the 80’s setting that Dutch Luc Sala stated as the have’s versus the have not’s and it is coming to actual deployment in the next 5 years and not merely in the Netherlands, it will be seen on the global stage. A stage of technological discrimination, the problem is to see the difference between intentional versus unintentional shortsightedness, because even as a game brings it to the forefront, this stage has been deploying for close to 3 years and if you want to refresh your information (I stated it several times) at present only Saudi Arabia has a national deployed 5G network, and it is more than that it is merely 700% faster than the US, it is a nation that took serious steps to make its nation 5G and over the next 5 years it might get a lot more benefits in its wake than any other player. South Korea might have an advantage as well, but that will be seen over the next 2 years. A stage that we saw coming a mile away, so is it at that point intentional or unintentional shortsightedness? I will let you decide. But the lack of services that we will see pop up all over whilst some providers hide behind ‘It works fine under 4G LTE’ and whilst the media keeps n ignoring certain steps should inspire you to seek out the real information bringers and make sure that the media starts operating less under the appeasing structure and more supported by the common sense pillar. 

Just to recap the important setting “In theory, 5G is likely to reach speeds that are 20 times faster than 4G LTE. 4G LTE has a peak speed of 1GB per second; 5G could theoretically achieve speeds of 20GB per second. … But where you might get 10Mb per second from your 4G network today, 5G could possibly provide 100MB per second everyday speeds”, so it becomes the “Do you really need 20GB per second?” And you think you are swayed, but the part ignored is that banks and others can have 20 times the transactions, so when you are in a bidding war and you will (nearly) always be missing out on a bid, it becomes the option where those who have will get the goods, those who have not will miss out on the goods. Transactions that are 20 times faster, the seesaw in a truly unbalanced stage. Consider your business where the information is brought to you at 5% speed, how appealing is that to some?

All matters that were out in the open for 4-6 years, now slowly pressing on your business, on your home, on your gaming and on your stream speed. You really think I was kidding when I saw congestion as the next big evil coming to your front door? So when short sighted people give you (on June 4th 2018) ‘NBN chief blames online ‘gamers predominantly’ for fixed wireless congestion’ and whilst we see see “The fixed wireless component of the NBN covers approximately 600,000 Australian homes. 234,000 homes are currently connected.” The larger ignored setting is that “streaming 4K video can use as much as 7 gigabytes (GB) per hour”, a clear setting of intentional shortsightedness, as (Australian) Netflix users surpassed 11,000,000 the Q1 2019, as such we see a massive cluster of shortsightedness. The issue here is prediction when does prediction become intentional? I cannot tell and Covid changed the metrics by a lot, but the levels of congestion were clear, they were clear before covid (2018), there are cogs that are connected, but I can tell you right now, that those claiming to see the difference can not always tell (including me), but I saw a lot of the factors upfront and I blogged them at the time since before covid. As such I feel that I have proven that a lot of unintentional shortsightedness was indeed intentional shortsightedness. Yes, I agree that some cases can be made in a few directions, but not all and too many points were unattended by too many industrials, and not merely in one nation, but near global and in the upcoming 5G commercial wars it will give raise to several failings that we are bound to see in 2023 and 2024. Perhaps suddenly the issues I raised in the streaming wars are a little less innocent, especially from the view of some of the industrials as they gave them. Consider some ‘stream’ presentation and consider who in the end they are really for.

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February 18, 2022 · 15:23

The Dutch lead the way

If someone told me 5 years ago that the Dutch would become a new leader in open world gaming, I would have told them to stop using drugs and could I please have some of whatever they were taking and I would be proven wrong and I am. The software maker Guerrilla Software, the makers of the Horizon series did something way unique, not only did they set a new record, the have now 2.3rd (if there will be a third part) to actually surpass Mass Effect in storytelling. A scenario that was unheard of 5 years ago. There was no doubt, there was no doubt that part one was exquisite on many levels, but at present, as I approach the level with three snakes, the point of the first repel I feel that there is a larger station, a story that could become legendary and a Dutch software maker did this. Yes, I saw a few glitches, I saw 1-2 bugs, I also saw 1 error and as Eloy is now visible in the red grass (intentional or not) is beside the point. This game is roaring an introduction that is unheard of and it is merely the intro to something we can only guess on. And (to vex Microsoft) it is only for Sony PlayStation gamers! 

The game plays like we are getting in our most comfortable shoes. We see the things we loved, the controls we remember and the game has the feel of a world we understood and on the PS 5 it is so gorgeous, water the blight, it is amazing and there are dozens of hours head of me, optionally up to 100 (speculation) hours of amazement and gaming. The posters revealed San Francisco (what is left of it), those large red towers were a bit of a giveaway and some of the trailers showed that we have so much more to see. But the part that get me the most is that the intro part gives us what was and a larger story (supplementing) on what became through time. A station largely ignorant of the player, making us watch whilst we game through a story that goes into a direction we do not know where. In part because I would not give spoilers, but to the largest part because I am merely at the first repel point (it makes sense when you get there). The horizon story is breathtaking and I feel certain that NO ONE had a clue what we were in for when the first trailers were given to us in 2015 I believe. We knew that we were seeing something special but how special is only coming clear in the beginning of part 2. 

In the speculative part of me, I do hope there is a deeper setting to Sylens (Lance Reddick), apart from the cast of Fringe (Scarecrow) being upset, I believe that there is a lot more to the setting of Sylens (but that could just be me), It seems that the story can go a whole lot further, but that too is a combination of speculation and wishful thinking. What is true is that I am at the mere start of the game and it is impressive beyond believe, to be honest, it has been a whilst since I was that impressed. It is the combination of Story, gameplay, character and anticipation/thrills. You see, the corners, the triggers we have seen in past games have presented anticipation and even as we think we know what we get into the first repel will dazzle and optionally surprise us (I actually do not know yet). 

And this is brought to us all by a Dutch game maker. It would be folly to think that all great games come from America/Japan, but to see another game maker surpass thresholds like the story of Mass Effect trilogy and new levels of gaming that America seems unable to deliver is something no one would have expected and as other games come, some need to realise that the old standards no longer apply. The old masters have to some degree now been surpassed. It would always happen, but I never expected to be around to see that and it should be a harsh lesson for players like Microsoft and Ubisoft. There levels will only maintain with the upcoming new titles, so whatever they think they have, they better test it and if it does not break the 83% marker it will bring them down, not sustain them. We have arrived at that point and their influencers and marketing will not aid them, not when these new levels of excellence are brought to the gamers. It was a lesson they were always going to have to learn, but I reckon that they hoped that there would be time until 2023/2024. As I see it, 2022 will be the first moment these makers will get the crap kicked out of them. And it was a Guerrilla army of makers (360 of them housed in Amsterdam) that would treat them to the first kick.

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February 17, 2022 · 18:00

The game you hope for

This comes one sleep away from the game Horizon’s forbidden west (PS5), the sequel from Horizon Zero Dawn. It was a great game, a great journey and as I see it, this game put the Dutch firm Guerrilla Games on the map as a top tier developer. The game was new, original and the story was close to amazing. The first game was a good journey into awesome IP and of course the people who got hooked on the first game want to jump into game two (that includes me). Yet it also reminded me of others, what had been. You see, I remember a game called Steep, as 

I was getting into winter sports, this game had appeal, which fell to zero almost at the point of arrival. You see beyond the claims is the engine, and the engine was made for people who like ‘turbo’, so there is no stage where someone just enjoys training downhill, it has to accelerate (all the time) and the game shows this, the moment you go down, the acceleration is off the wall, and in real live it never is like that. In the end one (of several) views were “Simply put, Steep is average at best” and that is a shame because that 71% game could have been an easy 85% if the makers did the numbers and especially did not charge another $20 for extra game modes. You see it matters and Horizon Zero Dawn gave us the whole enchilada and that was quite the trip. Now, comparing these two games to each other is like comparing coconuts and pineapples. So I am not comparing games, I am comparing effort and as I personally see it Guerrilla Games has it, Ubisoft does not, or had it and lost it is perhaps more precise. But there is another side too. It has been my experience that too many YouTubers are trying to appeal to the software houses too much. There are of course the ranters, but they will always be there. That being said watching a review and then a ranter tends to show a few settings you might not have considered. And in the end it is about finding the right game, especially as a budget is getting more and more towards one game every other month at best. It is at that point that Microsoft shows its Game Pass and the deal you have. But consider this one view gave us “Yet, currently totally free with Xbox Game Pass, Steep is still worth a quick backflip or two. Find out all there is to know about one of Ubisoft’s worst” and hidden there it shows the problem. A pass that allows us to be happy with a 70% game, why is that? The game pass needs to show us that you can play 12 90% games in 2022, but that is not really the case is it? We want to play Ratchet and Clank, Ghosts of Tsushima, Horizon Zero Dawn, Horizon Forbidden west and 8 others, but the Game Pass cannot give us that, can it? Although, it will give you the flight simulator and that is truly a 90% game. 

We hope for that next 95% or better game and my hopes are with Horizon Forbidden West. 2022 will bring at least 5 more games to PS5 and we all hope for the best, we have good hope on what came before but there will always be a sliver of doubt until the game arrives, it is in our nature and in this I am no different, we have all seen decent games, decent games that could have been 90%+ games if only a little more effort was taken. We want to blame Ubisoft and they are a clear example, but they aren’t the only one. The problem is that the game pass has the ability to make the choice field smaller and soon it will be just Ubisoft for some consoles. It is one of the strongest reasons to see Streaming consoles (Amazon Luna) grow faster and stronger. It will soon be the best path to the games we hope for, we want to embrace Sony and Nintendo, yet the clarity is that it will not be enough, we need a new generation of game makers, the list looks impressive, but these are games that were coming for some time. You see the games you never saw coming (like Ghostwire) are coming less and less, gaming is moving from the wild west into corporate west and that leaves us with dwindling choice, have you not noticed that?

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February 16, 2022 · 14:29

Gift for militant wench

OK, not my finest hour in diplomacy, but it was the only way to give the path to people thinking ‘another Amazon story’. I woke up this morning with a new IP, an IP based on Google technology, but they do not create software, so their loss. And this is freeware only for Sony and Amazon products, just another way for me to say to Microsoft “Screw you!” So in my sleep I was racing through the street, there were paths, obstacles and my mind was making sense of it all (which took a few seconds) and I was seeing the brilliance of that Nintendo kart game that can take place in your home. A good idea, but I gave it steroids and turned it into something serious. You see, there are the F1 people, who love the F1, want to race on their tracks, want to be an F1 driver and this is not for them, There are good products and they are happy there. No, this is for the people who want to race in the real world. So consider a setting where the game has 10 circuits. They can give their address, or one they wished to live and the system will design a racetrack from 2500 metres up to 5500 metres (for now) based on real Google Map data. So you get a game that will soon have thousands of tracks, and the nice part is that there is racing (just the street) and challenge where the system adds obstacles, ramps (looking like it was fake and inserted) to give that goofy feeling for when you go all out. As far as I can tell, it has NEVER been done before and there Amazon gets the inside track, because as you race what is, the system with Machine learning and deeper machine learning will try to make you a map you requested based on the area, or location you gave and adds the track for you personally to your account. A setting where a game can grown into a massive behemoth of racing fun. A setting where you can race where you always desired to race, your hometown (wherever that is), Tokyo streets, Monte Carlo (every racer wants to be there one day), London, Berlin, Amsterdam and the list just grows. I am actually amazed no one in Google was that alert, but there you have it. So I say (still lacking diplomacy) “Militant wench, have at it”, we could include boat racing, but I reckon that a place like Rotterdam will give Amazon all kinds of problems. 

A simple idea boosted to a real challenge, and should you wonder why Microsoft cannot come up with it. Well that is simple, they can buy creativity, they merely lack the ability to create something. For that they have Mojang, Bethesda and Blizzard. Those who buy are limited to their knowledge of Excel (or so they say).

Enjoy this midweek! The weekend will be 68 hours away for some. 

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February 5, 2022 · 00:07

Is the MetaVerse a Meta or a Verse?

That is not the question, it is a mere thought and we need to ponder it. You see, I do believe that Meta is close to launching a new dimension in social media, in advertisements and through that we will see a new opening in the approach to marketing and advertising. Google is not ready but could be ready in time, the same could be said for Amazon. Microsoft is however not making that setting with their 5% in Bing, it will die and awkward death. Awkward because the people they approached will leave them. Meta will not offer the handle and handshake that Bing (or Chrome) requires and Bing has nowhere to go. Or as someone in the 90’s once said “All dressed up and no one to blow”, I giggle as it applies more to the outdated marketing tactics then it does the ladies on 42nd street (if you catch my drift). 

So when I see ‘Facebook parent company Meta plummets 26 per cent, loses $332 billion in worst one-day company drop’ (source: ABC). There is no opposition, this is what happened. Yet what is noticeable that the drop is due to “well below analysts’ expectations for the current quarter, a disappointment for a company that investors have become accustomed to delivering spectacular growth” There are two sides here. On the one side either the investors have no long term goal and no comprehension on what Meta is ready to achieve, in that regard the analysts are equally in the dark on what is about to happen. So even as Marky Mark of the book of faces can hold onto what he has now as the next wave will increase his fortune by well over 300% (a personal rough speculation), so the term ‘disappointment for a company’ is the setting of a person who has no clue what is about to unfold. Or it is a person with the narrow focus on the now regardless of what tomorrow will bring. The second setting is seen with ““The downgrade in the earnings outlook by Meta and other companies took markets by surprise,” said Kenneth Broux, a strategist at Societe Generale in London” I am not sure whether this is a repetition of the other fellows view or if it is set on parallel yet not equal measurements. I am not an economist. The Amazon idea (at least one of them) could be applied to Meta, yet it would limit my revenue and I am kinda set on getting my $50,000,000 (post taxation) in the first wave. The second wave would bring me more but there is no way in hell a person like Jeff Bezos would shell out that kind of money without clear numbers (no matter how rich he is) and what I am about to do has NEVER been done before. So there is the turmoil for me. There are a few other reasons why pushing Amazon to higher levels are more rewarding for me (there is the option to kick Microsoft in the balls) a thought that is massively rewarding all on its own, yet it could optionally hurt Google and I have nothing against Google. They are about to get hit by TikTok and the impact of HarmonyOS is getting delayed but it is not out of the way yet, so Google has to face that too. Yet Meta is a drive that Google could benefit to if they resolve locality in their products, because that will be a given. It slightly opposes the 4 clusters that Amazon will gain but it will not hurt Google, Amazon on the other hand would strengthen their clusters through Meta and could optionally several smaller clusters too, Microsoft has close to NOTHING there, all lost marketshare. 

So as we look at the second article That gives us ‘Facebook owner Meta sees biggest ever stock market loss’ (source: BBC). There we see “Meta also warned of slowing revenue growth in the face of competition from rival platforms including TikTok and YouTube, while advertisers were also cutting spending” the lack of ‘temporary’ is a little astounding. There is reduced spending by advertisers yet with the labour lack they have they will have to create a pipeline soon enough and that means advertising and spending, interesting how the BBC overlooked that. And yes TikTok is a threat, but more to YouTube than Meta and the deployment of Meta will take care of that. The question is how Meta will deal with the lull in technology that they face. Let’s give you an example.  You are in the MetaVerse. In that life you have the house you could never afford, you watch TV on a screen you could never afford and you watch the things you love. There we see advertisements and Meta cashes in. Yet over time you get billboard digital screens on billboard (perhaps the three in Ebbing Missouri), but all those elements require new technology and Meta could create them and lose a lot of time or they could set a partnership with Google and Amazon and set a might higher bar. Google and Amazon have their terrains and Meta has an advantage in partnerships, opposing those two will drag the issues in too many dimensions (literally) and it opens up a massively large bag of worms. None of those matters are seen and they will come in 2022/2023. When Google and Amazon set out THEIR plan it will need to be one that embraces Meta. Zuckerberg was one clever cookie when he did the change he wants. The covid issue worked FOR him a little but in this setting (loss of revenue) it works against him. The nice part for him is that those who walked away will have to negotiate new contracts in MetaVerse so that will make his gains a lot better than the losses he has now.

No matter where I look I see everyone parroting the loss story and it is true, he lost (for now) and no one has a clue what is about to happen and hows social media will change the face of both marketing and advertising and when those with their clever little API realises that it stops working in MetaVerse we will get some watchdog howling on behalf of the exploiters who suddenly get the notice that their well is now dry. All revenue belong to Zuckerberg again. A setting none of them seem to realise. I am just happy that my 5G IP is still safe and MetaVerse will not hinder it. It might benefit me, but it is too soon to tell, it could if Amazon gets the proper idea on where marketing and deployed advertising goes, but there are a few if’s in that setting I get that and I am pretty sure that the CTO of Amazon (Werner Vogels) is that clever as well. 

So whatever Meta will become, it is not a verse, perhaps according to the journalists who look at the now and rhyme to yesterday. Yet I am certain that they are utterly in the dark about tomorrow and in most dimensions tomorrow never rhymes, perhaps to borrow and sorrow but not to the tile of style that tomorrow brings, because the rhyme depends on what is, not what might be and what might be will be illuminating to say the least, not the hallucinating of a beast. That is what we face, when Meta deploys we will face an entirely new beast, one advertisers and marketing departments never faced before and as they run from training to training the first 6 months and try to comprehend that they suddenly had to learn a new beast for months, those who were ready will have the entire field for the better part of 6 months at the very least, it will change the game for years and as I see it Google and Amazon have the options, Microsoft falls away like it always does, shouting Azure whilst the never learned the blues.

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February 3, 2022 · 15:37

You are cordially rejected

Yes, we can be cordially invited and it happens on many occasions, although the cordial part tends to be for weddings and official events like that. So what happens when you are cordially invited to shove off? You see, the Reuters article (at https://www.reuters.com/technology/facebook-owner-meta-forecasts-q1-revenue-below-estimates-2022-02-02/) gives us ‘Meta shares sink 20% as Facebook loses daily users for the first time’, yet this is a mere dip even as the numbers are rising (increased loss) the people at Facebook (aka Meta) are not worried, because they figured out what I saw coming close to half a decade ago and I wrote about it a few days ago. Marketing will change it will evolve as anything will. So the liber facierum people are not worried they are about to change hears in a race where 80% is nowhere near ready and they will be too late, it will be a race that ends up having 4 players Meta, Amazon, Google and TikTok these 4 players are about to own 90% of all advertisements and in the new world Meta will gain a chunk of the other three to some degree. So the 20% loss is a joke compared to the billions they will make from 2023 onwards when Meta deploys, the people who want to be part of that race will be a year late and they will content with the crumbs. So the fun of reading “Dave Wehner, told analysts on a conference call that the impact of Apple’s privacy changes could be “in the order of $10 billion” for 2022” is a little entertaining, it seems like a fun fear setting but the gain that comes the year after will have Apple on the ropes, their losses will be not something they can contemplate at present and they will try to get back into the race in a Apple minded field, but the Apple minded field will change because its environment will change a lot more beyond what Meta is, it will need to adjust its foundations and that is something Apple was never good at. When Meta goes live, it will take up to a year to gain the momentum and they will end with a massive chunk of all advertisement. There is a decent chance they will close to equal what Google was making, so Google will take a hard hit, but their foundation is strong so in Meta they could regain some of their losses. Amazon and TikTok have their own environments, they will loose but keep what they already had in their atmosphere. Microsoft with Bing who only had about 5% will lose close to 50% of that and keep whatever their surf tablet has and it was close to clear for 3-5 years, the changes were in the works and I predicted it and my IP solutions anticipated it in a new direction, but there is no denying the setting Meta will be a much larger player so the 20% loss they have now is one they will get back well over twice over and that is basically the mere foundation. All the other players who are trying to skim off some of the cream that Facebook and Google had, they will be lost. They cannot compete or adjust, they will go to some watchdog and cry like the little chihuahua’s they always were, iterators who do not understand innovation. They will cry unfair and waste the time of as many people as possible whilst they will try to find reason after reason and never looking at their own failings. 

And for me? I just howl and laugh on the sidelines, what I predicted 3-5 years ago, as far as I can tell. The first mention of Neom was in ‘Liberalism overboard’ (at https://lawlordtobe.com/2018/08/23/liberalism-overboard/) which I wrote on August 23rd 2018, that was the moment I realised a new marketing system was required, so almost 4 years ago. I finished the concept less than a month later. And that was long before Meta was announced, Meta did not create what I had, but it showed that the alterations were a lot more powerful than I initially contemplated and when that gets added to either the Google or the Amazon system that change will not be a simple alteration, it created the setting for a new powerhouse, no less powerful than Meta and I did it by giving essential choices back to the people, that was the change no one looked at and it was merely the first wave. When it alters and adds to Meta it becomes something more, but that becomes too much speculation because what we are shown is the end result and the Meta system has a lot more and that is still (in the end) an unknown factor but the system I created will allow for adjustments because the power is back with the individual and where ever they want to go the system will adjust (to some degree), yet in one setting meta will force both Amazon and Google to implement a much larger change to locations and localities. That much is a given certainty and there those who want to hijack keywords will be limited to non-location keywords. Meta will force it and if Amazon and Google do not comply they end up losing market share. 

As such, the future is bright, the noise of 20% here, or there does not matter 2023 (optionally 2024) will set in motion a tidal wave of changes and outside of the largest companies none of them can adjust, it is not feasible or achievable. No matter how quick the Google or Amazon systems adjust. Meta is about to get the home field advantage and the visiting team will not be at the 50 line, they will start on the 30 line as the football reference go, the home field advantage will be that big.

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February 1, 2022 · 00:12

Vein tapping

Yes, I do that at times. It is not a junkie term, it is a data term and it comes from mining. Tapping the vein is to see if anything is up yet. With my 5G IP in place there is still a setting that I can tap and like many other people I would like to tap that vein, especially as retirement is approaching. So as I was watching and seeking certain top line sources I stumbled upon “wireless internet will be faster and more abundant, even in rural locations. This means that digital ads could appear in more areas, providing a seamless and consistent branded experience for your customers. The visuals and media in each ad could also be improved, advancing due to high network speeds”, it is the mot iterative version of delusional. It is not a lie all what you see is true, but it is for the people who look towards yesterday. Those who look to tomorrow will see a massive shift in the approach towards marketing, as I personally see it, the mass approach is close to over, it will last, but those who look towards tomorrow see that marketing will b a very different beast, it aligns to the one, it aligns to retail and to the shopper. In the 90’s SPSS brought a program called AnswerTree. It was a good and direct idea to marketing. You see, if we are to approach 4% of the people we need to market to over 15%, that was the old way and the people at SPSS already saw that to market to more, you either spend a linear amount more, or you market more efficient. The second one was ALWAYS better, the researcher pruned their marketing tree and a smaller bonsai version of marketable people remained. This has served a lot for close to 20 years, but that time is gone now. You see, you can use that approach and seek the largest clusters, yet over all smaller clusters are lost and why? Tomorrow will be about location and that is a different kettle of fish, at least two of my IP address that and the stage is rapidly getting larger, and the largest station hit me with some surprise. It seems that Google is not on that page yet, or if they are they are playing that card very very close to the chest. 

It is my believe that they are not completely on that page and for me that is a great feeling. It should be for Amazon too, they have a few lines out and I doubt Microsoft has a clue. You see Amazon marketing and advertising is set to Amazon and that is a fine run, yet I believe that they can reach more, as can Google. If they change the dimension of WHERE they are, they could approach the location of where everyone WANTS to be and that is all about tomorrow. Google and Amazon have the inside track and that is illuminating for a few reasons. You see, for 20 years it was all Google and now another is getting close on the next setting, neither are there yet but they could be. For me (and my IP) it is good news, because when they launch, I could release my IP and suddenly see 6-8 clusters there and it matters because it makes my IP a lot more valuable. 

Amazon will give you “Ad solutions to help you reach and engage millions of Amazon customers at every stage of their journey” and that sounds nice in the industry of today, but that is about to change and that system will not accomodate, not in time at least. Google has its system and has a few more options, but not the one they both need and that makes me happy (actually very very happy). So as I see the designs and failings (like Bing) I see a set of players all going in a similar direction, whilst they are all looking in the wrong direction. You see, the definition given earlier is good, but we should realise “wireless internet will be faster and more abundant, even in rural locations, offering a much larger pool to scammer and spammers”, and until the funnel is inverted that problems remains, and will remain to a limited degree after that and the stage is set to shopkeepers, that change will the stage completely and I am already ready with that IP. So when Neom in Saudi Arabia launches, certain players will suddenly realise what they missed and that is when my solution starts gaining traction and value fast, just as I hoped. The question is will it be in 2023 or will I have to wait until 2024 to make it all public domain. Such exciting times coming my way. Yummy!

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January 25, 2022 · 17:56

daemonis more

Yes, from one we go to the other and it is time to look towards the setting of protection. Armour if you want. You see the games all have their take on it, and so do I. We have cloth, leather and…..

Yes, you are roaring to name dozens of armour, all from other games, Blizzard and Bethesda did their work, yet I believe we need to go back to the basics. You can have 60-200 forms of armour, but what does it serve? The basics are what some call undergarments, the armour and the cloak. Yet be not deceived, the undergarments can be fur, cloth, thin leather or chainmail. Each their protection, each their weakness. Try walking through the winter scape of Scandinavia or Canada and try doing that wearing chainmail UNDER your vest, you soon will learn that col travels and Chainmail holds onto the freezing cold like nothing you have ever experienced. Yet chainmail has properties that we need. So we could go chainmail coated fur. You see, each benefit will have a drawback and it becomes a much larger puzzle when you imbue the armour with magical properties. I do not believe that there are only upsides. Like magnets, what pulls on one side, pushes on another. Any natural product is like a small balance, upside and downside go hand in hand, but overall the larger benefit is found. The cloak might have stealth magic, yet the iron armour imbued with strength or poison magic will negatively impact stealth. It is not completely set in stone yet, but I believe that a lot more can be done on balance instead of merely adding percentages here or there. 

And as armour is stronger, it tends to be less stealthy, still stealth will have a side that benefits all, it will have options making it worth having and so begins a new water table of balance. 

As I personally see it, we get a lot more puzzles and joy by having the three elements of armour in the personal screen and work our way from there. Three elements in stead of a combination of 8. Three elements and each having its options instead of X*Y*Z armour settings you have to program ahead of release. There is of course more to be done, but I just handed three separate sides (including the previous two articles) to get you going and become a new and competing Blizzard. Let’s not forget that there are several systems where Microsoft is not welcome, so you have options in the long run and this was handed to you without charge so you can design your version of a slicer and dicer on Sony and Amazon systems at no charge. When was the last time you had an offer like that? You still have to do your dues and your perseverance in making the game, but you have a head start now. I will try to add a few more sides to this all giving you more to work with and let us remember that we want a better set of options for gamers in total. You see Microsoft is about removing choice, they have the largest companies and you get to play those games as long as it is on a Microsoft system. An inferior system that betrayed its gamers (as I personally see it) more than once. Do  you really want to be part of that, or do you want to be the new wave of game designers in a setting where the gamer gets to choose and they choose you? Now they will choose Microsoft because there is no other system that has it, how is that freedom for gamers? 

And freedom is where it is at, so I design the IP for you all so you can oppose a Microsoft dictatorship for gamers. It is merely my way of fighting that technology usurper. At least that is how I personally see it.

So feel free to agree or disagree, yet those who disagree when choices fall away, you better realise that you were part of that limitation of choice.

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