Tag Archives: Microsoft

The clay presentation

I have been mulling things over. Presentation software is largely the same, it is set to the foundations of yesterday. There was nothing wrong with yesterday, but today in the age if digital transformations, the dawn of 5G and the clusterings towards 6G we see an empty space. We see the failure of some (aka Microsoft) and it is time to wake up Adobe to ‘show’ them that they could be leading the wave, especially with the masteries they have. There was one optional contender. It was Prezi and they did rock foundations, but their gain is too slow and I need Microsoft to fall down faster (and more clearly). There is nothing wrong with speculating on their fall and then making it happen, is it? 

And presentations are on the edge of what Adobe is doing already, so they might as well start there. All presentations are set to a workplace, it is a white rectangle. It is the same for Microsoft, Google and Apple. But why? In this world, in this age we are so driven to the rectangle that we merely set the presentation of squares. What is the presentation place is whatever YOU want it to be? Rectangle, square, circle, hexagon, any form? We set the stage to what WE want the other one to see. That workspace has form, the creator adds substance and stories. In any way HE (or SHE) wants to. We can go on by adding the camera view that aligns it all and that lens could be rectangle, circle, dodecahedron or whatever they want it to be. And it is not the weirdest stage, Adobe has a lot of it at their disposal already. It would be another nail in a coffin names Microsoft. With that move 25% of their showcase titan is now a crumbling setting and when Adobe adds dashboarding and databases the finality becomes clear. Microsoft has believed in their marketing hypes that they will not see this coming, and when it does, they will trivialise it. But if you look around, as far as I can tell SAP is the only player with a decent dashboarding solution (they bought XCelcius), but a dashboarding stage is more and ore about presentations, about TELLING some story and when it comes to stories Adobe has much better solutions, they merely need to add the Business intelligence part and there are plenty of solutions there. We have so focussed on Powerpoint that we forget that a presentation needs moulding, it needs shaping and there Powerpoint falls short again and again and for close to a decade people heard. That it was being considered, that it is on the list of improvements, but if you look back on the list of what YOU really wanted, what was added? Search your mind and you find failure after failure. Adobe has the goods, it has the knowhow and it has the drive to push Microsoft harder and harder. And when that is done we will see a whole range of solutions wondering what they could do to serve YOU.

The world is changing, the needs of customers are changing and the consumers want a better stage, so why not give them that? When Microsoft realises what they wasted, what their futile little minds decided on what the people needed, you will see clearly that they made you fight with one hand on your back. And it only served Microsoft and their partners. So now I have decided to crash that wall and see what we can really get for ourselves. 

What can we get when we put these party lines in the limelight? What if we keep tabs on all these party lines? I personally believe that Microsoft will come up short several times and that is the ball game, that is the moment people can look towards Adobe and see what they can muster. I believe Adobe is ready for the presentation stage and when stage two is ready Microsoft will get the smallest inkling of the disaster they headed themselves to. 

Of course I might be wrong, but what true innovation has Powerpoint offered since Office 95? That is well over 25 years ago and whilst Microsoft will ‘accidentally’ release some list. I wonder if you can see what was mere iteration and what was true innovation? That list will shrink to a degree you wonder why you remained happy for 25 years with an eggshell. I believe the move is now with a player like Adobe to show you all what true innovation could be. But that might merely be me.

Enjoy Friday.

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Pushing cogs

Yes, for me that was the setting. In the previous articles (several) I set the boundaries for a new RPG game, freeware for all Amazon Luna and Sony developers (just to piss off Microsoft). And if we are going to take a chunk of the marketshare of Bethesda, we need to offer more and we need to offer different. In this I set the player as merely one of many people. Making sure that the world does not revolve around him (or her). So the towns need an economy, It needs a stage to grow and it needs to be in a trend that causes the need for replayability. I always believed in replayability. It is lovely that we all have a house in EVERY town, but reality is not like that. So even if we are going into that stage, I needed to set a larger premise towards WHAT the stage was. The tavern sets productivity in villages and towns. So does the Blacksmith and so does the general store, bookshop, butcher and grocer. Yet in this we see internal economy, the parts that feed the town (Butcher, baker, grocer, tavern) there are the shops that feed an external economy (Blacksmith) and there are the shops that feed both (herbalist, general store) and there is the luxury shop (bookshop). So as these shops are doing better, they could upgrade, they could grow the town. The external shops call in adventurers and more money into a town. And if a town grows to lets state 3 stars, the infrastructure upgrades (lights, guards) This cannot be merely tables that ‘satisfy’ the needs of the game. Each town gets his stage of cogs, one gear feeding another and that need is there. You cannot get a dynamic town in place merely letting the adventurer set the speed of growth. There also needs a risk setting. For example if you fed the tavern too much, and it gets to 5 stars, whilst the town is a 3 star place, the tavern gets sold, and you get to start anew there. Luxury shops (bookshop, tailor) are there when the town reaches its 4th star. This upgrade the overall look of the town, wealthier people come into town and that calls more adventurers and more charlatan’s. To set this all in cogs is nearly impossible, but such an attempt is required to create a dynamic playing world. Consider Bethesda’s Oblivion (2006), we see Chorrel, Cheydenhal, Bravil and Skingrad. They all stay the same, but what happens when you set the game where we see Chorrel doing better and Cheydenhal recedes towards another Bravil? To set such a gaming stage was not possible in 2006, but now with streaming servers and the PS5, that setting becomes achievable. And when you return to a town after weeks, it might look very different. And that is what we are trying to aim for, because the $200,000,000,000 gaming revenue (expected 2023 numbers) does not go to those doing the same again and again. It goes to the people who offers what others do not, or cannot. I do hope that Horizons: Forbidden West showed you that much (as did Elden ring). To give the world a new a really new creation will be rewarding beyond expectations. So here you go and you are welcome. Oh and none of this links to my optional additional stage of selling 50,000,000 Amazon Luna consoles, so there is that too (it sucks to be Microsoft in 2022).

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How many nails to a coffin?

It is a decently serious question, because I do not know. You see, I have given you the lowdown on Microsoft in a few ways a few days ago in ‘Microsoft, for cold laundry’ (at https://lawlordtobe.com/2022/03/09/microsoft-for-cold-laundry/), as well as ‘What we hope for’ (at https://lawlordtobe.com/2022/03/07/what-we-hope-for/) two days before that. I gave the lines, I gave the settings and now we see ‘Xbox Series X Is the Most Complained-About Gaming Console in the World’ (at https://www.cbr.com/xbox-series-x-worlds-most-complained-console/). 

Now I do have some questions here. You see, I do believe in evidence and the setting of ‘Most Complained-About Gaming Console’ requires evidence and Microsoft does not hand out evidence, they hide everything, even sales figures to show just how bad they are doing. We are given “The top three slots went to Xbox Series X (12.5%), Xbox One (12.1%), and Xbox Series S (9.8%). PlayStation 4 came in last, with only 0.5% of tweets about the system expressing any dissatisfaction.” Do not get me wrong, as a Sony fan I love this, but in fairness evidence is essential and numbers unsupported by hard evidence are not the reliable numbers we would want. And I am proven right with “Electronic Hub theorises that much of the ire directed at the Series X”. It was the word ‘theorises’. You see hard evidence allows for the circumvention of ‘theorises’ and it would give us a line like “Well over 70% of the complaints have a link to Controllers and headsets.” Yet we were not given that. We were given what you see in the link and even as it is a nice read, I remain partial to actual evidence which the article does not really give us. The second bit of information is that percentages are nice, but based on what ’N’? How many responses were given, how many were tallied and perhaps the region might be nice too. 

Then we start seeing more tweets like “I feel scammed having no games to play”, well that is not entirely true. The Xbox has released games, but they might not be games that this gamer likes and that gamer is now optionally envious of all the Switch and PS5 games. True, this COULD be the case but there is a hidden snag in all this. Microsoft is letting things get out of hand on several levels and that is in gaming alone. The complaints is their service division, the games is development and there are a few more areas where Microsoft is dropping the ball. Do you think I was kidding that I never want my IP in the hands of Microsoft? Google took another direction, so I am hoping that Amazon picks up the setting. Well, that is if they want to sell well over 50,000,000 additional consoles in 3-4 areas. I have had my concerns with Microsoft and IP, and I am not their to solve their shortcomings for them. Anyway, the bill fits Amazon a lot better with all the connected options anyway. 

But this is not about me, it is about Microsoft. And they are not doing good. If this view, this evidence lacking view is added to my views and educated guesses, it seems that ‘the most powerful console in the world’ (their words, not mine) will be gracing the number 4 spot soon enough, and a hell of a lot sooner if I have anything to do with it. If Amazon makes a deal with Google, Microsoft would end up dead last and my small dream of handing Microsoft their wooden spoon would become a reality. Yet this is also a rather large warning. You see, Sony was better when it was being chased by Microsoft and that now falls away. I am not saying that it is the end, but I fear that the PS6 might not be as great a leap as the PS5 was over the PS4. And I like high end gaming, so I am happy on one side and a little grumpy on the other side. No matter how good Nintendo and Amazon become, they are not the parties to actually chase Sony and push it to new heights. On the other hand, to see my views become nearing 90% correct is good for the ego, it really is. 

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Direction of my tech

Yup, that was what I was contemplating. But only for a little while. I reckon that my 5G IP is pretty complete for a first version. There are more sides to contemplate, but it becomes to much like speculating where others might want to go. Or as some would go with (Microsoft) Contemplating where we want consumers to go next. I do not think that is the best path to take. I have several roads mapped, yet I suddenly remembered Tim Minchin, he said something to the effects of (altered for my case here) “If you chase orgasms, you’ll never get one, if you aspire to give other people orgasms you might get a dose of pleasure in the process” It actually applies to tech too. If you hunt on the statements on what people are supposed to need, you will miss the mark too often. If you give the consumer what they will need you could benefit too. So my IP was set to the consumer, to the retailer and to increase their safety. Weirdly enough as I was doing that, I came up with a few ADDITIONAL sides that the IP could deliver giving the people what they might (and might is important) need. In that process I opened a larger revenue stream on a bigger foundation. Yes, it requires Google to add functionality, but there is every indication that they will go there. That indication is set to two foundations. The first is that they need to stay ahead of Apple and others, and giving that advantage allows for this. They also need to set a larger conditional stream, based on a new metric. You see, for now we see cpc (cost per click), cpm (cost per thousand impressions) and a few more. I believe that 2022/2023 will proved that they need to add cpl (cost per location) a niche and targeted view that more likely applies to real estate and local business, but it sets a targeted revenue stream for walk videos, location videos and there are thousands of videos. GoPro alone has 10 million followers, I have not seen clear metrics on walkabout videos, but they are there in the tens of thousands and when you link that to Google Maps that market starts getting interesting. One walk on 5th venue video has 487,957 views. Consider how many real estate people would be interested if they can grab that cpl? And it is global. New York, Los Angeles, San Francisco, Chicago, Toronto, Montreal, Paris, London, Munich, Amsterdam, Stockholm. Villages in Switzerland, Bavaria, Austria that need is already visibly increasing. The moment we have a connected Hybrid view with Meta that need will pretty much explode and it works for Google to have this, there are thousands of walk video makers, allowing them to flourish will enable more revenue (and Google was never sad about more revenue). For this consider the realtor Sotheby’s International Realty (London), when that option arrives, do you think it walks away from 736,891 views in just a few days? And yes, there will be more views in larger cities with tourist appeal, but when you search for a house or apartment in any place, who does not check out what YouTube has to offer? When these parts became clear to me, I adjusted the 5G IP I had, I added for a Hybrid functionality because that is where we all want to go. Even now, even as too many have NO CLUE what Facebook (now Meta) is up to, I already see that coming. And those with a gaming PC (especially with a second graphics card) will be ready in 2023/2024 when that is offered. I foresaw the need, I considered that addition and as I saw that there were more options, more choices to allow for and basically adhering to the consumer needs got me there. I come from the IT services branch, not the sales branch, so I hear what people needed, I converted to fill that need, not tell them that there is an alternative with some lame ‘What if’ statement. I reckon that 2024 will be the year when salespeople will finally put that sales tactic to bed. They want what is at point A, so you get them there. I found a method to allow industry 7,8,11,17, and 21 to enjoy what point A offers as well. Yes, I did not offer this to industry 1 through to 23 because that was not the goal and all those sales people telling me to do that, I say ‘Why?’ There is a group of consumers that have a need, that need is satisfied and offering 5 other groups to offer what they might need is nice if they are there. But the rest? What rest? They are seemingly somewhere else. Stop catering to ‘wannabe’s’ and ‘what if’ people. 

Two distinct systems with the grasp of several and a third system is starting to take shape. The two systems will have access and enable all kinds of software solutions and there I found a few options, but some of the changes seem pointless until Meta truly launches, when it does I will see all the wannabe’s running scared and running in panic not to lose the revenue. Like a wall of water coming at them and they are holding a one litre beaker. Not to stop the wave, but to fill their beaker for themselves. Some will fill it, some will not and then they look at the second ave coming, all whilst funnel giving the consumers and retailers a long term revenue though the application of a mobile pipeline. Not a pipeline ON mobiles, but a pipeline that is mobile and Hybrid will stamp that need out pretty quickly. I was fortunate enough that my need can satisfy that side in addition of what it was already doing. So whilst I believe that 2024 will be ruled by Meta, Google and Amazon, they will not be alone. I believe in that new setting Adobe will be uniquely placed to set new standards and what was a $13,000,000,000 annual revenue company could double, optionally even triple. All options that Microsoft let fly by, they relied on hype and spin and in the new setting that will not fly. It is like watching IT in 1998, all trying to sell concepts. In a time when Google, Apple, Amazon, Meta and Adobe have proven themselves, we need not wait for some roadmap of a concept product. The people have had enough of that and they are looking for alternatives. That is why I believe that Adobe will make larger waves and as a graphics company they do have the Rolls Royce solutions out there, so they do have the edge. 

It does not matter whether I am right or wrong, do you (consumer/retailer) have what you need to get the job done? Are you ready for 2023? You need to start thinking there. Most people and businesses do not have the money to buy in January 2023 what is required. And you need to think longer term, you need to think that what you buy in 2023 needs to be good to last you to December 2025. I countered that in the past by not buying the latest, but by buying one model older. It was often 40% cheaper, merely 10% slower and would last me 2-3 years. That is the stage you need to think of now. Because when Meta is introduced it will impact people and businesses. It will not end for the ‘old’ Facebook, but the shift will start, so make sure you have what you need. This is not merely for high end places, for expensive stuff. Simple pharmacies, book shops, cafe’s. For them the market will alter as well, they need to see where they are and how far they can go at present. They could wait and lose the market of course, but that is up to them. As for the direction of my tech? It is out in the open, because I tried to adhere to what the people needed and what they are most likely to need. But in the end (Q4 2022) I might have to offer alterations and additions to more closely adhere to their needs and I can, because national 5G will not be ready in many places, which works in my favour as well (yay me). 

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Microsoft, for cold laundry

Yes, there is a need to go there. You see there is the setting that we kick Microsoft as a civic duty, but how long do you need to kick them for it to be regarded as for personal pleasure? Yes, that is the question and it is more to the point than you think it is. Two days ago I wrote ‘What we hope for’ (at https://lawlordtobe.com/2022/03/07/what-we-hope-for/) there I gave the setting that Microsoft is in more trouble than we think they are. They are losing the gaming niche, the ‘tablet’ niche, the cloud niche, the SaaS niche and optionally the office niche as well. That is a lot of terrain to lose. I also stated there ““Microsoft is in talks to acquire cybersecurity research and incident response company Mandiant, according to people familiar with the discussions, a deal that would bolster efforts to protect customers from hacks and breaches”, you see, it is not merely “bolster efforts to protect customers”, it is about preventing and protecting the customers you have and as we are seeing several Microsoft issues”, a few hours ago I learned that they do not even have that. ArabNews gives us ‘Google buys Mandiant for $5.4 billion’, the article (at https://www.arabnews.com/node/2038611/business-economy) “Google is fortifying its cloud services with a $5.4 billion acquisition of the cybersecurity firm Mandiant, the companies announced Tuesday”, as such the clouds around Microsoft seem increasingly less secure soon enough. Microsoft will find someone (I think) and they need to find someone and set the stage to a stronger Microsoft. Yet as I see it they lose gaming to Amazon (I was happy to help Amazon do that), their Surface thingamajig will lose to the Apple iPad more and more, and the Mac Air book takes what is left and the cloud is increasingly less and less secure, as such they are losing market share to all the other cloud providers. The SaaS niche is different, it relies on the cloud, lose one and you tend to lose the other as well to some degree. So now the last straw for Microsoft is their good old Office backbone. It is firm (for now) but the cyber issues will affect their mail system and it already has had a few issues. But the big push could come from a very different angle. Adobe will be the largest player in several ways. There is additional consideration that when business aligns for Meta, Adobe will get a fair share of that business and should they push for the an ‘office setting’ they could clearly clean house. The last setting is pure speculation. There is no educated guess in play. They need their version of Excel, Word, Powerpoint and Mail versions to impact Microsoft even larger, but that is not outside of their abilities to do so and moreover, as Meta will go in 2024 Adobe will feel forced to go there. If only to cater to the millions of GoPro users who will see new business ventures in a Hybrid setting of the Web, Web3.0 and Meta. I think that Google lacks more elements than Adobe does so Adobe is in a good place. No matter how we think it will go, I feel more and more certain that Microsoft is about to lose a hell of a lot more than they bargained for. I wonder if they ever saw that part coming as they increasingly believed the spin they put out there as well. Consider their 2018 setting: ‘The most powerful console in the world’, it was surpassed by the weakest (Nintendo Switch), it will optionally also be surpassed by the Amazon Luna (if I get it my way, ha ha ha). At that point, what did $68.7 billion get them (as well as the $7.5 billion for Bethesda)? Seventy five billion to end up in 4th position in gaming? Google buying what they need for Cyber security? One could argue that soon the buzzards will circle Microsoft, but that might be a little too negative. 

I saw Microsoft grow from nothing to the behemoth that decided what we wanted. Now it is turning out that too many are eager to find someone else, in too many IT fields. There will be Microsoft lovers out there, eager to state that I am wrong. I could be, I freely admit it, but when you put the facts together, when you collect the information out there and the weaknesses that they show gives a larger rise to my version (which has speculative sides) and the largest setting is the one we do not have. What will Adobe do in 2023/2024. It will impact several players a lot.

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What we hope for

IP is a tricky thing, it is usually where we hope the people will be when it is ready, some are continuation of ideas and some are a wishful thinking approach to what might be, or become.

I understand this part. You cannot sell if people are never going to go into that direction. It is wishful thinking that they will get there. In all this, I am no different. I expect the world to evolve (or become extinct) towards the 5G stage that Neom city stages it to be. It might merely be Neom at first, but it will throw the bough of marketing into a different heading and my IP will be ready when they do. It was not rocket science. It was always going to change. There was no other way and no matter how many marketeers catch up, or try to turn the dial to THEIR advantage. It was always going to happen and the marketeers that were not ready for the shift, they merely seize to be. The market was always going to reroute because scammers, spammers and criminals stopped the current direction, 5G is enabling them more and more and we see this Wild West corral approach to ‘cyber safety’, doing whatever they can, the reality is that there will be no real relief until 2025, and that sets the stage even more to my advantage (yay me). Yet it is not about me, or my IP. It is about the stage that I set in motion. I am merely in the right place as will a few others. I foresaw a massive crash of Microsoft. Spin only get you so far, but they are so driven to Azure, Spin and ‘their’ great innovations, all whilst iteration is the best they can get. It opens up a drive in a few directions. As I personally see it Microsoft is about to lose the gaming platform to Sony, Nintendo and Amazon. They are losing more and more tablet grounds to Apple and Adobe could set the sails to take a huge chunk out of the Office market. All that and a global Azure outage. The last one might be really bad luck, but to go out globally is rattling the cages of too many and there lies the rub. GaaS and SaaS are setting a larger stage, a stage where people look to what they can TRUST, and there is my open IP connecting to a lot of it. (Yay me). Instead of looking for spin, looking for hype, the offices of GaaS and SaaS required updating and stabilising. So in this Microsoft is in a bad place. Even as we were given 3 weeks ago “Microsoft is in talks to acquire cybersecurity research and incident response company Mandiant, according to people familiar with the discussions, a deal that would bolster efforts to protect customers from hacks and breaches”, you see, it is not merely “bolster efforts to protect customers”, it is about preventing and protecting the customers you have and as we are seeing several Microsoft issues and close to none from the Amazon, IBM and Google area, Microsoft could lose this side as well making them a loser three times over, but no fear. They paid $68.7 billion for Blizzard and it will not be enough. Me (and my sense of humour) attacked that deal by handing out IP and gaming ideas as freeware for Sony and Amazon developers. It is my ‘subtle’ way of telling Microsoft to wake the fuck up. And that is merely the beginning. When my IP comes through to certain parties Amazon and Google will cut Microsoft game revenue in slices, not all mind you, but well over 30% and that is before I show them a new direction they ignored for a decade and they will lose acquiring more. I reckon that it is in the air where the SaaS will go, but IBM, Amazon and Google have equal chances. OK, Google has a better chance. But as I wrote earlier, not reality but a dream, I saw adobe evolve and take a massive chunk out of the Microsoft office population and that would hurt the most. And the Office issues in the last two years were not the greatest for Microsoft, so that field could open up and some are on the Apple trail, some prefer the Google trail and yet it is not enough, a player with the proven track record of Adobe in SaaS could overtake and shoot Microsoft to rubble. It sounds violent, but that is the SaaS field. And Microsoft has had too many issues in too many places at the same time and trying to hide behind Mandiant might not be enough this time around. I admit that I could be wrong, but I can wait to be proven right and those believing the Microsoft spin will end up with a larger mess than they are ready for, but that was the choice they made. With gaming and 5G IP I will hopefully be in a place to step in and at some point either Google or Amazon will have to reconsider the station of selling 50,000,000 consoles to a population that could be a lot more, could open a lot more and that bill fits Amazon better then Google, but Google needs to make choices at some point, with the SaaS and GaaS in such a volatile setting Google might not have a choice and losing more ground to Amazon is not in their best interest. 

Yes, it is all based on what we (read: I) hope for, but it also sets the choices we see now, the choices that some reporting channels ‘trivialise’ and that some ‘minimise’. The consumer at some point catches on and as such Microsoft is in a not so good place on several channels where they boast good times. Reality does not give them that pleasure and it will take more from them soon enough.

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The new IP, the old stage

Yes, that is the station I found myself in this morning. It was not completely new to me, I did write about it in the past (too tired to find the exact article as I have written in excess of 2250 articles at present), but the stage is a little different now. Consider war (see the TV for specifics), we know it and it is now closer to many homes than it was months ago. But we nearly always played an EA or Ubisoft version with respawning NPC soldiers. What if the setting is staged finite and no spawning all over the place? What if the stage is London, Munich, Amsterdam or Paris? A stage where you get inserted into a random location and your war-zone is a 10 block radius from there. Google Maps has nearly every detail, so do other mapping solutions. And you could be defending, escorting local civilians and giving aid. You get no choice until you get to a certain rank. How long would YOU last? It is time to teach the gaming soldiers a little realism. And when you face that you think different on Call of Duty Beachhead with high realism. That is nothing! I think some people are catching on what it is like, somehow they take more notice on events in the Ukraine than they ever did in Yemen or Syria. I like games that have NEVER be done before. A lot of my IP is set to stages never done before and that is where we optionally see a side of gaming that is totally new and innovative. Others were there before you with other games (several examples in this year alone) and I believe that this is the way to go, whether it is a console or streaming system, innovation beats iteration EVERY. Time. 

And as these systems are more powerful, we get a setting where we can launch a game like that (or kart) in our own streets, redefining gaming realism acceptance on a few levels. I remember seeing Red Dawn, the Chris Hemsworth edition (I saw both editions) and when we see one of the kids state “We are living Call of duty and it sucks”, I heard someone giggle behind me stating that this would be cool. Yes, the response of a wannabe soldier. I however was in the Middle East, I saw what Hamas did, I saw the bodies. That wakes you up real fast and perhaps a game is not the worst setting to educate people. It has been done before and perhaps it is time to unite these elements. I don’t know, is it wisdom or folly to go that way? I honestly do not. On one side I am merely creating new IP, but I want something deeper in gaming IP, and amazing story (Horizons Forbidden West) is one way to go, when it goes to stories the game Portal (by Rob Swigart) is another direction and that can be equally fulfilling. Still there is a call, not one of duty, but one of fulfilment. We all have it, we want to plant our flag, set our footprint and leave some kind of legacy. When you are a dedicated gamer, we all want to be a Sid Meier, a Peter Molyneux or a Richard Garriott. Not everyone are driven to release mutant camels and that is fair, but where we will be going (streaming systems) and what is possible is almost at the touch and I personally think it is important to push Microsoft out of this market before there way remains the only gaming-less option.  The problem is that it would have been easier if Google had taken up some form of game creation department and with the fact that gaming revenue is predicted to be $138,000,000,000 by 2023 is something that seems overwhelmingly attractive, but that is me and for now my idea to sell 50,000,000+ systems remain under lock and key (on a cloud location far far from home). But it is merely one direction and there are plenty of other directions, the revenue speculation opens those doors and even as a large chunk is set to microtransactions, the people are seemingly fed up with the EA and Ubisoft stage of microtransactions. I also gave a few other options (go look for them) and they are largely set to streaming systems. So is there an upside to THIS IP I now mentioned? No, it is merely another road one could wander, and it is here because I cannot wander them all and I am handing my ideas for free use to Amazon and Sony developers. It is a choice I made as Google decided not to create games. The old stage is seemingly fading, or at least I think it is fading, and what is around the corner is almost within reach and it will be bright and exciting, that is what I think, you might think different and rely on great franchises (like Gran Turismo) to set your beaker of desire. That is fair, gaming is what YOU want it to be, I merely want there to be alternatives for you to consider trying.

That’s how I roll.

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Web Web Web

My mind has been pounding on some new IP. Not really IP, more of a concept on what Ould become great IP. Yet will it be mine? I doubt it, there are plenty of takers, but for some reason I believe that Adobe has the inside track here. Whilst players like Microsoft make all the spin, make all the presentations, they deliver too little. Whilst they are all about Office365, we see a collection of bugs that still have not been resolved. And as they grow their product they also grow the traps and the pitfalls. 

So as we see (or recall) “The bug in Exchange Online, part of the Office 365 suite, could be exploited to gain “access to millions of corporate email accounts”, said Steven Seeley of the Qihoo 360 Vulcan Team in a blog post published yesterday (January 12 2021).” It would be come time before we could see “The Exchange Server flaw is one of 55 vulnerabilities fixed in Microsoft’s Patch Tuesday update. Microsoft is urging administrators to apply patches for a remote code execution vulnerability in Exchange Server, which is being exploited in the wild. (Nov 2021)” as I personally see it, Microsoft is digging its grave deeper and deeper, all whilst complaining to Congress about anti competition issues. How about fixing your bloody program? Optionally in less time it take a woman to get fucked, get pregnant and deliver a baby? Rude? You ain’t seen nothing yet! Microsoft complains wherever it can, against Apple, against Google and it takes over 36 weeks to get the Exchange flaw seemingly under control. I used seemingly as we also got this year ‘Microsoft kicks off 2022 with email blocking Exchange bug’ with the added “A coding mistake after a January 1 auto-update is causing the FIP-FS anti-malware service to crash with the 0x80004005 error code when it encounters 2022 dates

Apart from the idea that kicking Microsoft should be regarded as a civil service there is actually a bigger fish to fry. 

The who now?
You see this is in part about Web3, it was one of the stopping points that my mind entertained towards some of the software that I saw in ‘Pristine and weird’ (at https://lawlordtobe.com/2022/02/24/pristine-and-weird/), I gave additional views in ‘The hardware perimeter’ (at https://lawlordtobe.com/2022/02/25/the-hardware-perimeter/). I still believe that in some respects Adobe might become the salvation. In 15 years of Adobe I have crashed less than half a dozen times, Adobe, or as I tend to call them (with a giggle) Macromedia Plus. You see, Adobe is a union (OK, they bought the other place) of Adobe and Macromedia. You might think that this is not a big deal, but it is. The union of two great innovators in their field. I truly wonder if Microsoft understands what an actual innovator is, they spun it so often in so many area’s that I truly believe they forgot what true innovation is. But consider Adobe and Apple, what if Adobe gets the sources of Pages, Numbers and Keynote? They would be close to ready. They still need a good database to stage the next scene but there are all kinds of solutions in that direction. 

The hardest part (for them) would be the web in a web stage.
This is not some fictive side, it will be the connection side of collections of blockchains (finance, documentation, hardware foundations and document tallies. The example you saw earlier is something I saw somewhere and it fitted the bill as closely as I envision it (I do not have the right software to make my own) that might get the closest to what is required, as well as a new need for checking the integrity of blockchain based connections. The need to check the integrity becomes overwhelmingly essential and when it comes to integrity checking, there is every indication that Microsoft is not really on board with that need, or its board of directors might be filtering out anything negative until AFTER it launches. In that setting a player like Adobe (or Google) is a much safer bet and that matters.

You see, I saw as early as 2009 that the borders between hardware and software were overlapping in some grey area. The initial stage of brand of hardware would be overshadowed by the software controlling it and there is the rub, the court cases where we get some version of ‘She said versus She said’ will overwhelm courts and the law is nowhere near ready on such cases, because the rules of evidence are not ready to process what gets to court. You see, to some extent Web3 might be a solution, the blockchain need will govern the desire, but there is also the larger case. We are given settings like “the idea of decentralisation” as well as “a possible solution to concerns about the over-centralisation”, but the borders of what we see to what is centralisation and decentralisation is becoming blurry. We see voices like Kevin Werbach, author of The Blockchain and the New Architecture of Trust making mentions on the lack of decentralisation, some give us issues on scalability. But what is scalability? It is a serious question. You see Microsoft, Google and Apple have their own ’version’ on what constitutes scalability, but always towards THEIR OWN design and I get it, that is one point of view, but when did you see a clear presentation where the CONSUMER is shown a presentation to see scalability towards their organisation and another organisation? An accountant compared to KPMG? A consultant compared to Deloitte? You think it does not matter but it does and the cloud brought it a lot closer than anyone realises. The booklet version is “scaling is the process of adding or removing compute, storage, and network services to meet the demands a workload makes for resources in order to maintain availability and performance as utilisation increases”, but as I tend to say, cloud computing is computing on someone else’s server. The term of scalability ‘adjusted’ from home processing to cloud processing. It is there that you see the larger stage of bilateral processing. The workstation (like I described earlier) with a thick client and local stages, often connected with a secure server that protects its settings and a cloud environment. A sort of 2 stage security in place and that is the larger danger. Microsoft (et al) want you to trust them, all whilst they screwed up your life with 36 weeks+ Exchange online dangers and they cannot change, they are too much involved with their board of directors and THEIR needs of the story as it needs to be. And as I rudely stated at the beginning with every chance of getting screwed over and their ‘spin’ impregnating you, but the turnaround? There is none! And what do you think their liability is when you see that your IP is gone? So whilst the news gives you “Vulnerabilities are being exploited by Hafnium”, how long until a message from the cloud provider is given to you that due to configuration errors detected we do not consider any liability against us to be valid? And let’s be clear, Microsoft Office is Exchange, Word, Excel, Powerpoint and Access. They have had 25 years to clean it up, but the waves of iterations (new options) have given rise to issue after issue. Is it such a surprise that this stage might start flowing towards a player like Adobe who will add a near universe of new options and all that arranged in some next generation skin that incorporates some version of Web3? 

There are other players (Amazon, IBM) but in what I saw in ‘Pristine and weird’ Adobe fits the bill better and more complete. Even as I saw additional parts, I saw a stage where hardware is more interchangeable with software and Adobe has proven the field there. You see, as hardware from Cisco, Dell, Huawei and Juniper become more generic, software will have a much larger impact and the hardware will merely open doors to WHAT is possible and how fast the new options could be. A different setting but not merely due to the cloud, but because the one man show technologies are on the way out, pretty much like Microsoft already is. A stage that has now become too unreliable to consider trusting. And where will Apple and Google be? Apple will most likely have a larger niche, Google has been accomodating on several levels, so they both have larger fields and for them it matters in the long run. Other players will need to push for their niche, a cooperative niche or they will become obsolete, almost as much as Microsoft soon will be. But that is merely my point of view on the matter and my point of view on where we are going. Feel free to oppose my side, but do not forget to check all the facts, for now they are on my side of the equation.

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Unintentional?

Whilst playing a game (Horizon 2, Forbidden West) my mind was drawn into a setting I have not openly done before. In the intro part we are (optionally) drawn into the conflict of intentional versus unintentional shortsightedness. A thief preventing theft is the clue (not giving away anything. But consider that I consider Microsoft to have shown (several times) the application of intentional shortsightedness. This goes back from the Xbox One and after. For whatever reason they did this, they set up intentional shortsightedness on storage for the longest time (since 2011).  And I have scolded them for it, I could do so because their competitor (Sony) set up an option where it could be solved. They did this in the PS4, PS4Pro and PS5. Microsoft since the Xbox One avoided that and only now (2020) offered another option, I reckon because they could no longer avoid that. Now we see streaming and I warned about congestion, the setting in the UK is now “UK’s biggest network operator, might soon become its biggest 5G provider. EE currently has 5G live in the UK in 160 places and plans to cover the whole country by 2028.” So proper national 5G in the UK by 2028, implying congestion in a lot of rural places. Europe and the US are in no better state. There we see “All of the major U.S. wireless carriers say they have nationwide 5G service, but industry analysts say that service is largely indistinguishable from 4G LTE service”, yet 4G LTE and 5G are not the same, in no uncertain way! So we see an industry who is hiding behind  shortsightedness to leave one third in the dark and that applies to the UK, US and Europe. 1/3rd is not worthy to be properly connected and in that we see a problem, it will taint streaming systems (and it works for Sony in no small way too). But I am not here pleading for Sony, I am here pleading for gamers.

The game gives us the stage of unintentional shortsightedness, because can we predict what happens or what is needed in 1000 years? Of course not, but the clarity we could see in 2011 was addressed by one and not the other, that makes it intentional. They cannot hide behind ‘We did not see that coming’ because nearly all could see it coming a mile away. Some hid behind what would expected to come (trade agreements) and someone boasted his trumpet too soon and the brand suffered, the other one made a video of one person handing a disc to another person and made short of the situation, but they too hoped for change and it is seen in there terms of service, the media largely ignored it whoring for digital dollars, but they too are guilty. 

These are all stages of intentional shortsightedness. So when does it become unintentional shortsightedness? Because of the filtered business approach, the approach of common sense or the approach of what a board of directors stipulates? I honestly do not know. I am willing to go with common sense, but common sense and business sense are not aligned, or better stated they are more often not aligned than aligned. There is the stage of common sense versus service level agreements, there is the stage of common sense and dependancy of suppliers and there are a few other stages. Yet if the the UK is any indication, the delay to national 5G (real 5G) until 2028 sets a much larger premise. The ability to offer 5G solutions and 5G added abilities to a nation when it needs to rely on other means. It is (as I personally see it) as the 80’s setting that Dutch Luc Sala stated as the have’s versus the have not’s and it is coming to actual deployment in the next 5 years and not merely in the Netherlands, it will be seen on the global stage. A stage of technological discrimination, the problem is to see the difference between intentional versus unintentional shortsightedness, because even as a game brings it to the forefront, this stage has been deploying for close to 3 years and if you want to refresh your information (I stated it several times) at present only Saudi Arabia has a national deployed 5G network, and it is more than that it is merely 700% faster than the US, it is a nation that took serious steps to make its nation 5G and over the next 5 years it might get a lot more benefits in its wake than any other player. South Korea might have an advantage as well, but that will be seen over the next 2 years. A stage that we saw coming a mile away, so is it at that point intentional or unintentional shortsightedness? I will let you decide. But the lack of services that we will see pop up all over whilst some providers hide behind ‘It works fine under 4G LTE’ and whilst the media keeps n ignoring certain steps should inspire you to seek out the real information bringers and make sure that the media starts operating less under the appeasing structure and more supported by the common sense pillar. 

Just to recap the important setting “In theory, 5G is likely to reach speeds that are 20 times faster than 4G LTE. 4G LTE has a peak speed of 1GB per second; 5G could theoretically achieve speeds of 20GB per second. … But where you might get 10Mb per second from your 4G network today, 5G could possibly provide 100MB per second everyday speeds”, so it becomes the “Do you really need 20GB per second?” And you think you are swayed, but the part ignored is that banks and others can have 20 times the transactions, so when you are in a bidding war and you will (nearly) always be missing out on a bid, it becomes the option where those who have will get the goods, those who have not will miss out on the goods. Transactions that are 20 times faster, the seesaw in a truly unbalanced stage. Consider your business where the information is brought to you at 5% speed, how appealing is that to some?

All matters that were out in the open for 4-6 years, now slowly pressing on your business, on your home, on your gaming and on your stream speed. You really think I was kidding when I saw congestion as the next big evil coming to your front door? So when short sighted people give you (on June 4th 2018) ‘NBN chief blames online ‘gamers predominantly’ for fixed wireless congestion’ and whilst we see see “The fixed wireless component of the NBN covers approximately 600,000 Australian homes. 234,000 homes are currently connected.” The larger ignored setting is that “streaming 4K video can use as much as 7 gigabytes (GB) per hour”, a clear setting of intentional shortsightedness, as (Australian) Netflix users surpassed 11,000,000 the Q1 2019, as such we see a massive cluster of shortsightedness. The issue here is prediction when does prediction become intentional? I cannot tell and Covid changed the metrics by a lot, but the levels of congestion were clear, they were clear before covid (2018), there are cogs that are connected, but I can tell you right now, that those claiming to see the difference can not always tell (including me), but I saw a lot of the factors upfront and I blogged them at the time since before covid. As such I feel that I have proven that a lot of unintentional shortsightedness was indeed intentional shortsightedness. Yes, I agree that some cases can be made in a few directions, but not all and too many points were unattended by too many industrials, and not merely in one nation, but near global and in the upcoming 5G commercial wars it will give raise to several failings that we are bound to see in 2023 and 2024. Perhaps suddenly the issues I raised in the streaming wars are a little less innocent, especially from the view of some of the industrials as they gave them. Consider some ‘stream’ presentation and consider who in the end they are really for.

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The Dutch lead the way

If someone told me 5 years ago that the Dutch would become a new leader in open world gaming, I would have told them to stop using drugs and could I please have some of whatever they were taking and I would be proven wrong and I am. The software maker Guerrilla Software, the makers of the Horizon series did something way unique, not only did they set a new record, the have now 2.3rd (if there will be a third part) to actually surpass Mass Effect in storytelling. A scenario that was unheard of 5 years ago. There was no doubt, there was no doubt that part one was exquisite on many levels, but at present, as I approach the level with three snakes, the point of the first repel I feel that there is a larger station, a story that could become legendary and a Dutch software maker did this. Yes, I saw a few glitches, I saw 1-2 bugs, I also saw 1 error and as Eloy is now visible in the red grass (intentional or not) is beside the point. This game is roaring an introduction that is unheard of and it is merely the intro to something we can only guess on. And (to vex Microsoft) it is only for Sony PlayStation gamers! 

The game plays like we are getting in our most comfortable shoes. We see the things we loved, the controls we remember and the game has the feel of a world we understood and on the PS 5 it is so gorgeous, water the blight, it is amazing and there are dozens of hours head of me, optionally up to 100 (speculation) hours of amazement and gaming. The posters revealed San Francisco (what is left of it), those large red towers were a bit of a giveaway and some of the trailers showed that we have so much more to see. But the part that get me the most is that the intro part gives us what was and a larger story (supplementing) on what became through time. A station largely ignorant of the player, making us watch whilst we game through a story that goes into a direction we do not know where. In part because I would not give spoilers, but to the largest part because I am merely at the first repel point (it makes sense when you get there). The horizon story is breathtaking and I feel certain that NO ONE had a clue what we were in for when the first trailers were given to us in 2015 I believe. We knew that we were seeing something special but how special is only coming clear in the beginning of part 2. 

In the speculative part of me, I do hope there is a deeper setting to Sylens (Lance Reddick), apart from the cast of Fringe (Scarecrow) being upset, I believe that there is a lot more to the setting of Sylens (but that could just be me), It seems that the story can go a whole lot further, but that too is a combination of speculation and wishful thinking. What is true is that I am at the mere start of the game and it is impressive beyond believe, to be honest, it has been a whilst since I was that impressed. It is the combination of Story, gameplay, character and anticipation/thrills. You see, the corners, the triggers we have seen in past games have presented anticipation and even as we think we know what we get into the first repel will dazzle and optionally surprise us (I actually do not know yet). 

And this is brought to us all by a Dutch game maker. It would be folly to think that all great games come from America/Japan, but to see another game maker surpass thresholds like the story of Mass Effect trilogy and new levels of gaming that America seems unable to deliver is something no one would have expected and as other games come, some need to realise that the old standards no longer apply. The old masters have to some degree now been surpassed. It would always happen, but I never expected to be around to see that and it should be a harsh lesson for players like Microsoft and Ubisoft. There levels will only maintain with the upcoming new titles, so whatever they think they have, they better test it and if it does not break the 83% marker it will bring them down, not sustain them. We have arrived at that point and their influencers and marketing will not aid them, not when these new levels of excellence are brought to the gamers. It was a lesson they were always going to have to learn, but I reckon that they hoped that there would be time until 2023/2024. As I see it, 2022 will be the first moment these makers will get the crap kicked out of them. And it was a Guerrilla army of makers (360 of them housed in Amsterdam) that would treat them to the first kick.

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