Tag Archives: Nintendo

What’s in an advertisement?

I have been called many things (not all of them nice) but I do not care, I call it as I see it. This time it is Google that hits the spotlight, you see it is not all Microsoft that I cater against (often I do though). This time it is Cyber News (at https://cybernews.com/news/meta-google-youtube-instagram-advertising/) that gives us the news. This came from the Financial Times and the headline gives us ‘Meta and Google had secret ad deal to target teens on YouTube’, I am not judging this, but Google has stated on a few instances that they would not target kids. Still we get here “Google Ads help page itself says that the “unknown” category refers to people whose age, gender, parental status, or household income are supposedly unidentified. In theory, this could allow ad buyers to reach a wider audience” but we are also given “according to FT, Google could use app downloads and online activity to determine “with a high degree of confidence” that the “unknown” group actually mostly consisted of younger users” Now, lets take a different look and for this I use the Apple population (not people eating Granny Smiths) So lets go by the simple set of an iPad and around 128.5 million units of tablets were shipped worldwide in 2023. A little over 40% in the USA. The younger population uses their iPad for over 4 hours a day to do gaming. I took a small measurement in two hours I was fed around 2 dozen advertisements. Now consider that we have 80 million gamers on the iPad, as such 4 hours represent 40 advertisements per user and that represents 3.2 billion advertisements EVERY DAY, you think that Google, Apple or Meta walk away from that? And when we add the mobile gamers on Android and iPhone it becomes a much larger and more interesting number. 

On one side it works out well for one of my IP issues if we consider the larger premise. You see some are all about hijacking revenues from others, I took it into a different direction. When these three players lose a little over 20% of that advertisement industry. How strapped for cash will they end up being? Don’t trivialise this (many so called captains of industry will), when you need your revenue and you get to face a decline of 20% panic is ensured to come to the table. Like the advertisement bitches who cried fowl when Google wanted to do away with cookies. The setting I had was enable Amazon to a much larger degree, optionally enabling Kingdom Holding (Riyadh). A simple setting that many forgot about, because they all wants us to look to the horizon to the land of honey and AI, but that is at least a decade away, as such I saw another shore. 

But back to the story. So the response from Google was ““We prohibit ads being personalised to people under 18, period,” Google said in a statement to the publication. “We’ll also be taking additional action to reinforce with sales representatives that they must not help advertisers or agencies run campaigns attempting to work around our policies.”” And it could have worked if Google set through the cookie stage, but they did not. Now the setting is different, advertisement gaming is developing and we get a dozen versions of the same game and they all run on advertisements. And the game becomes worse for some ad streamers now also include advertisements. As such they are one step removed from the old setting that Electronic Arts tried to include in their sport games, the billboards in a game all showing the advertisements that EA could sell. In the long run it could have given them a revenue boost. Now the game sets a different premise. You see you can fight of getting more revenue, or you can make sure the others cannot get any, that was the premise that I went for and Saudi Arabia does not have to cater to Americans, more importantly they could deny America well over 20% of that revenue. Consider that the big three techs have to report a drop of 20%, how does that work out? In addition to that loss you could capture a part of that revenue. You see the USA is all about monopolising issues, all whilst no one looked to the shores behind them to see what they lost and that was the place where revenue was all over the floor.

The setting is given, but when we consider that they either confess on targeting minors, or take the losses. And my solution doesn’t target at all, putting this solution largely in the clear.

Still, the EA premise had me thinking, not a similar approach, but a very different approach. One that give a much higher premise of engagement. Like the cheaper Netflix, set the console with a gaming portal and that portal has a niche for advertisers one that pays the viewer in credits, which could go towards a lower fee, or game coins to get free updates (enhancements) for in game shopping, any game on the platform. That was a side no one (seriously) looked at. Games are set to a developer, not to a portal and when they want to be there they will have to agree. Consider any console with 50,000,000-200,000,000 gamers, do you really think a game designer wants to be cut off? Consider that the Xbox Game Pass has only 18 million users. And the numbers I stated were conservative, this solution would be next to the PSX2 (over 155,000,000) and the Nintendo Switch (144,00,000) that is what was at stake and Google shot themselves in the foot (my speculation) as they dropped the Google Stadia, as such the Amazon Luna and the Tencent console are all that remains. And when we see those numbers, a larger base exists for advertisers, but in my view a more limited one. Still, there is (to some degree) an option whilst removing a massive chunk (I think around 20%) away from Apple, Google and Meta. It was an evolution to the system as I set it up and the advertisement funds are merely the icing on the cake. 

The added ‘protection’ that is given could sway plenty of parents to go this way, not my initial interest, especially when phase one 50 million is reached. The system will fuel itself towards users like the CBM64 did in the mid 80’s. Still the others need to rethink their system, because for now they think it is all OK, but when the setting changes it will already be too late. Look at the Cookie stage, only when they finally switched it off in part, the advertisers starting to cry like little bitches. Three days ago we were given “This latest twist in the Privacy Sandbox saga is a wake-up call for the entire digital advertising ecosystem, according to Upwave’s George London.” Wake up call? This setting was known for a couple of years, as such these people had plenty of time to revisit the sands of opportunity, but they thought that it wouldn’t get to that, and the money would keep going in. Now the premise will likely become that they lose out on a population that gets into the millions, no free ride for cookies (cookie monster ate them all) as such they will have to put the prices down by a lot, because targeting is soon to be a real issue, for this the Google and Meta setting comes into play. Either regulators demand a larger scrutiny (expected turn) or the advertisement world will lose 4.3 billion advertisements on iPad alone, now consider how many game on their mobiles? That is a reported 79% of an expected 18,250,000,000 billion in 2025. Set that to revenue numbers. Yes what one party tells is not what some do, or they tell them where not to look for certain restrictive papers. Oh, and my simplistic number stage gives me around 2.8 billion advertisement options are optionally soon lost or diminished. Yes, my 50 million consoles were hilariously conservative. 

What’s in an ad? Nothing a gamer wanted to see anyway, as well as a few other clusters of pushed to watch advertisement people. So how will Meta continue at minus 20%? Apple will do fine and Google will have its android, but when that newly reinvented shore comes, Google will also have to make due. As such,  they can bite the bullet or set up a fee for Youtube, which will make TikTok happy to no extent 

They say all is fair in love and war, did you ever consider that the people have a voice too, that they are pushed towards apps with no avoidance? What happens if you cater to those people? Google should know, they grew their search in a very similar way.

Have a lovely time and see you perhaps in a place without advertisements every couple of minutes.

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The judge shouldn’t

I have two things on my mind. The first is the Olympics. I do not follow it every second, but I was ‘witness’ to two events. The first is a Canadian swimmer, I refer to her as Funny Flounder. I have a thing for alliteration. It is Summer McIntosh. This 17 year young swimmer, on her first Olympic challenge got 3 golden medals and one silver one, she also broke a few of her own world records. I reckon that over the next 6 Olympics she will win a lot more. It is amazing that any person at that age can have so much drive and focus. I know I have focus, but I could never achieve that result in any discipline, not even when I was in the height of my fencing days. Then there was the Dutch Femke Bol. I saw her in the last half of the leg she did, going from 4th to 1st and win the golden medal. I have never seen such an achievement and I am happy I did now. Yet, this was not what was occupying my mind. 

On my mind was the article (at https://www.khaleejtimes.com/business/tech/apple-asks-us-judge-to-toss-antitrust-lawsuit) where we see ‘Apple asks US judge to toss antitrust lawsuit’ we are given that it is one of five blockbuster monopoly cases pending against Big Tech companies. It was a story originally by Reuters. We are given “a lawsuit by federal and state antitrust regulators accusing it of illegally monopolising the smartphone market, saying the case would have a judge redesign its popular iPhone”. Fist off, I am not an expert on anti trust lawsuits and it will probably show in a moment.

I stand by Apple in this case. You see these people are in a wrong state of mind (and then some). I do not have an iPhone, I am an Android person and I will remain an Android person. I have nothing against Apple, I have had an iPad since the very first generation in 2010, it my present from me to me to use in University. It never let me down and in 2020 I replaced it with the iPad Air. 

The first never let my down until it was replaced and I am happy with this one too. So I do like the iOS system. My issue was that the world was eager to play down the iPhone for too much and in an age of wannabe’s thinking of their ego we saw the iPhone take the market by storm. It pretty much destroyed Nokia, Motorola and Microsoft (yes they had a mobile once). It headed ahead of Samsung (a brand I hate) and made short work of Google Pixel and Huawei with their assortment of mobiles. Actually the US government reduced the market share of Huawei. So to these antitrust regulators I state ‘Screw you’ (with a clear lack of anti trust laws). You see whilst the others were propagating their own ego’s and hide behind marketing presentations that were there to ‘appease’ the share holders, Apple did something else, they approached the customers, they listened and approach clients with presentations and newish innovation. So whilst they did that and released the ear buds and the smartwatches, the people looked and listened and joined the iPhone crowd. And there is more, The Sherman Antitrust Act of 1890 has ben around for a while, so where were they when Netscape was murdered by Microsoft? We have United States of America v. Microsoft Corporation, 253 F. 34 as well as the overturning in 2001, after 11 years in court. There is a difference. Apple created iOS in a presumed (by me) towards the IoT (Internet of Things) and Apple has always heralded interconnectivity on their systems. I have two really bad issues with Apple, but not with my iPod and iPad, they always functioned perfectly. 

This matters, because the US regulators are apparently fond of shooting themselves in the foot. 

And that is what will happen if a judge redesigns its popular iPhone. And the setting (as I see it) is that they never minded anything as Apple stayed in its niche market, but now with the smart phone it is different. You see ever since I looked into matters (around 2011) I saw that the stage was going to change. Mobile devices were going to be generic with optional simplified hardware, the power as going to be the software. So 5 devices and one program solution and for the most that is coming to pass. We have Apple, Google, Huawei and Samsung for the most and Microsoft is out of THAT race. The lag that Motorola and Nokia have are just too big. So when I see “The Justice Department, 19 states and Washington, D.C., accuse Apple of an illegal monopoly on smartphones maintained by imposing contractual restrictions on, and withholding critical access from, developers” I say ‘bollocks’ The issue is who are the iOS developers? In 2011 I have cess to the development kits of Apple (schoolwork) and I never entertained it other than the assignments I had. I was an Apple user, not a developer (I regret that a little right now). 

So when we see “an illegal monopoly on smartphones” I say that this is not an illegal monopoly, it is a system setting that they selected, other than Android (Google, Huawei, Samsung) and Windows (Microsoft), actually I am hard to keep a straight face when setting Windows on a mobile phone. Can you imagine the CrowdStrike damage mobile phones might have had to endure? Oh and when we see this did anyone consider the consequences that were on IBM, who basically forced people to rely on IBM hardware. Perhaps HP can rephrase the nightmare they faced on IBM with their printers. 

There is a second tier to this all, we need to consider that The Sherman Antitrust Act of 1890 is no longer the best way to go about this for more and more devices. As the mobiles become more generic and it will be on the software to trample a path into this all. When we consider that Google now has the Pixel 8a, Pixel 8 Pro, Pixel 8, Pixel Watch 2, Pixel Fold, Pixel Tablet. At least three of these systems are nearly identical, they have 1-2 processors difference. Their difference becomes the software. But that is now, I expect in the next 2-3 years that there will be more devices all powered by the same software and optionally the connecting devices (through the mobile phones) . The lawmakers of 1890 would have never expected this and the differences will grow even more.  And a prime example here is Microsoft. We now get “All you’ll need is a compatible Fire TV Stick, a Bluetooth-enabled wireless controller, and an Xbox Game Pass Ultimate subscription to stream Xbox games. Microsoft is working to allow Xbox Cloud Gaming to stream your entire Xbox library, and not just titles that are part of Game Pass.” Did anyone consider “a compatible Fire TV Stick”? So how long until they revamp the gaming industry with that solution? How long until they (a speculative view) impede devices through that connection where an error stops the Sony Playstation or Nintendo Switch to no longer with with their software because (speculative) software by Microsoft impeded it? Oh, they’ll be all apologetic, but the damage will have been done. We see (at Microsoft) “The Program Install and Uninstall troubleshooter helps you automatically repair issues when you’re blocked from installing or removing programs. It also fixes corrupted registry keys”, so this issue has been around from Windows 7 (2009), and was still around in Windows 10 (2015), so it was an issue for at least 6 years. Do we really want them to get involved? Come to think of it, l I would be on the first plane to Shenzhen if it comes to that. Oh and I haven’t even considered the damage that solution would do to the Amazon Luna. Apple had a solution and it has propagated that solution to all things Apple. They marketed their solution widely and innovatively and innovation is what is missed in many Big Tech companies. Too give another example, last year Apple did something Awesome. We see a meeting with a youthful young sprout (Tim Cook) reporting to Gaia and getting lectured by her. The brilliance was that plenty of companies took a paragraph out of their time to publish that they are on track to be carbon zero. Apple made it a presentation (advertisement) whilst giving a report of their directions. It was funny and it was pretty brilliant. Google and Amazon missed the boat and there was no value in copying that. So that is the innovative presentations that are Apple. The bigger picture is that mobile phones are presented through marketing and Apple marketing slaps the marketing of Google and Samsung. So we see “an illegal monopoly on smartphones” all whilst the others aren’t doing their bit to keep up (or seemingly keep up), so why punish Apple for that?

As I see it the judge has to toss the case, of not for the logic then for the reality that if this setting is pushed and Microsoft steps in, then we come to the conclusion that the US government is merely a tools for Microsoft to stop it from collapsing on itself (my personal view).

Well that was me today. 190 minutes from Monday here now, Vancouver is still pre Sunday breakfast. Have a fun day everyone.

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The players

This is a bit hard for me. I have just had open heart surgery (4 weeks ago) and things are not panning out like I would hope. I think I am now on my last few legs, things might improve, but I do not think so. This is it for me, so the last thing I can do is to keep the IP out of the hands of Microsoft. Why would they enjoy my life’s work? The procrastinators of mediocrity. The man who gave us the term ‘Meh, good enough’? The insult is just beyond insane. So lets follow this up with the players who were invited. 

The favourite child
That was the first, Google. I have always ben pro Google and as such they had a first position. That was until they dropped the Google Stadia. At that point Google was out. The Google Stadia was the number one systems, but they were not alone.

The initial players
So, I had to look at other players, there were three

The three are optional choices, the all needs to pass the qualifying questions (Whether they can run unreal 5 engine applications) but that is about it and the rewards are there. 50 million consoles in the first stage and another 125,000,000 consoles in stage two. So from inception until about 2 years to get the numbers. That places the system who takes that dive to the top of the charts, surpassing Sony and equalling Nintendo, that is a strong incentive and the cost? A Canadian passport and 300 bitcoin post taxation (a lot less then initially) but with my timeline sliding out of reach, I can merely hope to get some kind of a reward for the idea and I have written about it often enough (not everything) but the larger lines remain intact and as I settle on the stage another player made his entry.

Finally

You see, it seems that these players are afraid to commit, so I needed another player to optionally commit to the idea and an Islamic system might be a stage that a person like HRH Prince Alwaleed Bin Talal might like to spread his influence out over a much larger domain. Consider Egypt with 109 million people, Indonesia with 273 million and Bangladesh with 169 million, beyond that Islam is followed by a total of 1.9 billion people. My numbers were straight on and perhaps low as well. A islamic system that unites them all? A nice dream to have and one that could be a reality. That is the path I saw and now that my track is running to an end I want to make some money to life out my life in decent comfort. Is that too much to ask for? 

Anyway, I still have a few sides to sell and other places that can see that there is more to me. Will it work? I don’t know but this path was one I never predicted. One cut short by an open heart surgery. Will I survive? Perhaps, but not to the degree I expected, that much is certain. So now I can only hope that I can sell my IP to a party that is willing to hand me my dues. A simple dream but it is all I have left.

Enjoy the day.

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Many off ramps, same destination

It has been quiet here for 6 days. These things happen when you suddenly end up in hospital. I will spare you the details, they are not important. The cemetery is filled with people who had my condition, so there. We are about to take to trips before we get to the main event. Thee elements all matter to paint a picture, one of presentation, one of anticipation and one of speculation. In all matters I could be wrong, but I will let you decide for yourself. A small added treasure hint, I will add a new piece of IP tomorrow. The savvy programmer could become a millionaire. I will let you consider that for yourself. I am no programmer and I have other things on my mind. But if you are savvy and create a good program, you could get between 20-50 million downloads over time. At $0.49 per sale that will amount to serious money. So I leave it up to you to consider that tomorrow. Now we take a different gander. 

The dream
When you are locked (lets call it that) to a bed your mind gets to wander and my did (and then some). I was offered a job as a courier for the Kingdom of Saudi Arabia based in Sydney. Their personal mailman and they started with one hell of an offer. My startup bonus was BTC300. Of course I accepted and that would be my initial payment for up to 6 months. So when was the last time you were offered a starting bonus of $24M? So, yes my dream was delusional, but it was my dream and I was locked to a bed. In my mind I visited the cities I have visited in the past (a fair amount of them) and my life was turned upside down.  

Now I am certain that you wonder why anyone would do that? And that would be a fair question. Now consider the other side.

  1. The consulate might have been desperate for staff members and they took one that knew several languages and had travel experience all over the world and I fit that bill (fortunately).
  2. The consulate might prefer a courier who did not speak or read Arabic for all kinds of reasons.
  3. An unknown reason, only known to them.

These three reasons are perfectly logical and they will matter soon enough. Anyway, it was a lovely dream and I saw the places I have missed for about a decade.

The next instance of a rewrite
That is something all writers face. In my case the story of Engonos (played by me off course) I end up with a powerful Olympic bident called Psychofagos (meaning soul eater). I never really explored the part on how I got it. So that came to my mind, setting the hospital as a stage (might not be like that in the end).

The main event
You see what you saw was part of Engonos and as it is in my blog, now it is visibly mine. My concoction and my creativity. I need to see where in the script it will fit, but it should be added to seasons one. The main event is all about Microsoft. I saw the article last week but I was somehow indisposed. I had not forgotten it, because no matter how dim the BBC was. I saw something that others might have missed and that is the exercise of today. It is about delusional settings. We have intentional delusions and unintentional delusions. The intentional is often self inflicted like the dream, or the story. The unintentional version tends to come from speculated views or facts and the mulling of these facts. Some set to half truths by your own views and speculations and some are set to other parts (which is not up for discussion today). What matters is that you see these parts ‘as is’ not as truths or as ‘maybe truths’ that is the largest mistake that a speculation can lead these versions to. The media relies on this for flames and so on. I do not, but I am strongly set to presumptions. If a speculation is a guess, then the presumption is an educated guess based on available data. That is the underlying setting you need to see.

This started as I read ‘Xbox, Nintendo or PlayStation: does it still matter?’ (at https://www.bbc.co.uk/news/technology-68304967). The short answer was ‘Yes, it does’ but that is not what this is about. We see the spin by Microsoft and then there is a jewel. Perhaps unintentional, perhaps a quick slide to avoid what was ALMOST said. The first I saw was “The analysts Ampere estimated that in 2023 there were a total of around 46.5m consoles sold, of which only 7.6m were Microsoft’s Xbox. That leaves nearly 39 million gamers that Xbox exclusives such as the long awaited Starfield from Bethesda, didn’t reach.” Don’t get me wrong, I have been a Bethesda fan for the longest time. Now consider that the game was released on September 6th 2023. And now we see “Updates could play a big part in improving the future of Starfield, but there’s one key issue with the game that seems unlikely to ever be addressed. Although Starfield received some share of acclaim upon its release, it was also met with a lot of disappointment, as it didn’t necessarily live up to the standards set by prior RPGs from Bethesda Game Studios. Although there are a number of areas for improvement that updates could tackle, some underlying choices in the design and story may be frustrating forever.” (Source: Screenrant) As I see it the 39 million gamers are not overly sad on missing out. We see also on other media “Phil Spencer on Helldivers 2 Not Being on Xbox: ‘I’m Not Exactly Sure Who It Helps’”, well the answer is simple. It helps a game being shown at its maximum. Sony has a truckload of those and Microsoft fell behind by a lot. He sounds like the desperate executive who cannot make ends meet. How are developers given a fair shake when they are rewarded pennies when they are entitled to dollars? GamePass only works at the core of less then $10 a month leaving developers with less than $0.25 per gamer. How does that work out for them? The quote that set me off is ‘suddenly’ gone, so I am hoping others still have it and Gamespot still had it: “a future where every screen is an Xbox.” I personally believe that he wanted to say “a future where every screen is an Xbox data collection point.” To see this, I need to take you on a small journey as I have stated this danger in the past before. Consider that Activision Blizzard was acquired for $69,000,000,000. Sixty nine billion. Let that sink in. Now consider that Activision Blizzard made 7.53 billion USD in 2022, less than in 2021. This gives us that the investment will take 10 years to break even, 11 years when we consider the interest and even more time when they become GamePass games and the revenue will become smaller still. So how is that a good investment when gaming technology evolves the way it does and Microsoft is now losing ground awfully fast. But when you consider data where games collect data on every gamer the field changes and they will have sign up deals where you get something cosmetic every month for free, it costs nothing and thousands will sign up, the small print that they collect certain parts will be written in the small print over dozens of pages. Yes, this is ALL speculation but that is what I would do if I paid for an Edsel for a ’mere’ 69 billion. The latest games are disappointing and Microsoft is losing ground. They misjudged the field and the people are sticking to their consoles (mostly Nintendo and Sony). I reckon that Tencent will be outshining Microsoft too with the optional 50 million subscribers (also speculation). That will be the third time that Microsoft misjudged gamers and loses a lot in the process. We can understand the spin by Phil Spencer. I reckon he is now desperate to get a win but as I see it it is not in the cards for him. Not as things look at present. And it goes more arctic for Microsoft soon after that. They are betting on the wrong horse and whilst they shared the field closer to equals with Sony in the era of the Xbox360, they threw it away in under a decade and after that they invested almost 100 billion in a few software houses that could not bring home the bacon and I was eager to assist in their downfall by handing IP to independent developers giving Bethesda even more challenges down the road. In the end you are as good as your next success and Bethesda had it in 2011 with Skyrim. Then Microsoft messed up their mojo. That is how I see it and now Microsoft is (as I personally see it) going down hard and the ‘spin’ we see around Helldivers 2 doesn’t help Microsoft. And it gets to be worse. This is given to us with “Xbox president Sarah Bond even teased the idea of some brand new hardware in a podcast released by Microsoft on Thursday” yes Sarah, deliver or shut up. You either have something new coming up (which might be essential for Microsoft), or basically fudge off. Microsoft lost against Sony, then it lost against Nintendo, the weakest console of all and there is a decent chance that over the next 15 months it will lose against the Tencent Handheld as well. Consoles require (for the most) games, or something unique and GamePass was not enough, not when the pass owners are told that certain games will not be released on GamePass. When mediocrity is the sum of GamePass, the games will go somewhere else and Bethesda new elder scrolls is well over a year away (at least), gamers will go somewhere else and when that happens the 100 billion dollar is the anchor that drowns Microsoft games. So the statement of “Ampere does not expect Microsoft to exit the console platform business in the medium term as that would leave a gaping hole in its games-related revenues” I am not so sure. RedFall and Starfield are huge disappointments and that amounts to abandonment by gamers. They will find another venture and some will hold on to their console, that is fair enough. But with the abandonments also comes GamePass cancelations and that is revenue Microsoft desperately needs to make revenue. 

So how wrong am I?
Not all will pan out, I get that, but I feel that I am closer to the mark than most others and the two elements that will ensure the drop of Microsoft is now more exclusive games on Sony and the numbers that Tencent will get. The second one will cost Microsoft a gaming population, one they desperately need.

When you read between the media emotions you see that I am making a good case. Read up and form your own opinion. Don’t just take my word for it.

Enjoy the week.

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Warning to Google

This must be done. I have spoken out to others and I love my Google, my pixel (etc, etc) and as such it is important to speak out to them as well when it is called for.

As such it starts with the latest update to Android, the Pixel now gives the weather on my screen, this is great. Then the problem started. I woke up with my mobile saying it was cloudy and sunny. As such I went out to infuse my blood with caffeine. A process most people go through, especially at 08:00. So I walk out and I am drenched to the bone in about 45 seconds. 

As such whilst sipping coffee I take another look at the weather part. It was set to Sydney. OK, my bad. So I look at the settings and I add Burwood to the equation. But here the issue starts.

Google wants my GPS to be active. There is no reason to keep track of what I am doing and in addition to that, GPS is an additional drain on the battery. A drain I can do without. It would have been so easy to save that setting in the app. Just save Burwood. I am there 97% of the time anyway. You see here is the warning to Sergey Brin, Larry Page and Sundar Pichai. The world needs one less Microsoft, not one more and that is where you are heading. Living of captured data. You got ahead by differentiating yourself from Microsoft, not to clone its business practices making Google the big bad to become.

And it took seconds to see that saving the weather setting was the easiest. Some might like to activate GPS, some need it but forgetting those who do not like it is bad policy. You see the current big bad (Microsoft) has additional issues and more re coming their way.

They bought another gaming franchise and paid close to $100,000,000,000 for it. So at 6% (rounded down) implies that they need to make well over $6,000,000,000 to merely pay the interest. Their gaming business is stated to be making $3.9B per quarter, giving us that 100% will go into paying of this load (principle and interest) and that will take a speculated 20 years to complete. This is now a setting where we see in what I presumptively call a Ponzi approach to their businesses. 100 years later and some still think it is OK to be this stupid. I saw this in the late 80’s with a Dutch firm called Infotheek. They bought everything around them and they went the wrong side of bad soon thereafter. This is in part why I predicted that Microsoft will enter collapse by December 2026. They lost their battles against Apple (tablets), against Amazon (AWS), Against Sony and Nintendo (consoles), ad now they are shedding marketshare in Office and streaming isn’t going their way either and that will go from bad to worse when the Tencent Handheld becomes a global brand. This is what is out there and Microsoft is losing more and more battles.

Google, I do not fault you for leaving billions on the floor. You did drop the Google Stadia after all. But when we also see (at https://www.bbc.co.uk/news/technology-67937725) that the BBC reports that ‘Google’s billions make job cuts ‘needless’ – union’, we see a new pattern evolve. I am not judging on this move. There are always two sides and we see one side, but the image for Google is changing and that is not a good thing. They need to show themselves different. I for one (for more than one reason) are all in favour to change that workforce. Not to fire them but to give them a chance to pick up the billions Google left on the floor and there is more than one stage here, so there is a real option to pick up a lot of money globally and I recently gave the view on my blog. So I made it open to all (except Microsoft, they can sink to hell for all I care). 

So what gives? Why does a nobody (me) give a warning to Google? I reckon that is something you all need to look at as well. 

Enjoy the day, It is Friday here, in Vancouver not that much, they still have a bit to go.

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Redefining limits

Yup, we all do that. Perhaps me more than others. This time I am not slapping Microsoft (too much fun), but it is time to have a small go at Amazon. They were asleep at the wheel as well and they still have their Amazon Luna.

This is the image of a board game called Hero Quest. The game (at present) is not important. What is, is the fact that someone turned it into a video game. Now I am not judging that game (never played it). But there is a whole range of games that are ignored. The most important part is that people did not go into this with their imagination turned on. So let’s take another look at another game. 

Behold the Harry Potter edition of Clue. A game that could be played online as well. But consider another stage. What if the stage of the board changes depending on the character you play? The rooms and layout remain the same, but how you see these corridors and rooms do not. In Hero Quest we see a ‘bland’ board because at that time it was what there was. Now consider these corridors having shades and shadows. It gives a rogue less visibility, implying that in a dark part of a corridor he is unlikely to be seen and can attack once with benefits. In clue the characters have different secret passages, or at least not all of them. In addition (playing by the original clue rules) Hermione has additional question skills. Harry has movement skills (broom and such). It doesn’t change the game, it merely alters it and it becomes a whole lot more interesting to play that game with a specific character. 

We can go on all night and do this to a while range of games. My issue is that board games aren’t new. They are also not new in video games. So why didn’t anyone take this to a whole new level (looking at you Amazon)? 

Limits is where you see them and redefining them is seen when you destroy these limits. Players like Amazon are so used to let others (with limitations) set the premise and they are ignoring what could have been done. 

There were so many board games. There are the MB games (Milton Bradley Company) and their games were ‘top’ entertainment through the 70’s-90’s, so why were they forgotten? I get that they were not on the mind of CBM-64 programmers. But now with most limits gone much more could have been achieved and in streaming it will be important to set part of the stage where the whole family could compete and that is where streaming could push the new score of entertainment. If it is single player, against NPC’s or others online, the multi-view comes back into the equation. 

So do the math. How many games for Amazon Luna were released in 2023? How many were played? Now consider these board games and let people play them by themselves (against an NPC) or online agains a friend of fellow player, what clusters of eager players would Amazon have unlocked? 

That list could go on for a while and it could also include a few other options, but I think the message is clear. The console makers (all apart from Sony and Nintendo) are leaving it up to others to fix things. I think Amazon needs to take a hard look at where they are and where they think they are going. It is important because Tencent has a handheld for streaming and they are about to push their borders all over the globe. Microsoft can claim all it wants, but the new Elder Scrolls is (according to sources) at least 5 years away. Nintendo needed less then 2 years to surpass them and Tencent is likely able to achieve the same. It is now up to Amazon to be regarded as a serious gaming solution of become 4th in that race soon there after. They might land ahead of Microsoft, but in gaming that is not much of an achievement.

Just my few cents on the matter in this new year.

Enjoy!

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In development

For me over the last 20 hours, 2 issues were on the rise (like bread getting ready) in my brain. The first involves Final Draft and that setting will come to a new stage in about a week. From there I have two options, one solves it immediately, the other is a pondering stage. But about that more later. The second one was the arcane in a new RPG. You see, the one (for now) powerhouse is Bethesda and they created true greatness. Only an idiot will deny this. They took one of the most obscure gaming styles in gaming history and made it gaming mainstream. This in itself is an achievement that should never ever be forgotten and it took 4 titles. Oblivion, Skyrim and Fallout three and four. These four changed the face of RPG gaming. Now that they are part of Microsoft the issues will come and will settle all over their faces. Now, we do not know what will come next but the next Elder Scrolls is Xbox and PC only and 2026 at the earliest. As such a gap comes into play and the innovative designer can now get slices of a gaming market that will need innovation. It is why I placed so many ideas online, to entice makers to push RPG to Amazon Luna and Tencent Handheld. You see, whatever they miss and it might be enough and from there they will lose more and more marketshare. In addition it could get to PS5 (or PS6), but the larger station is that Sony has a platform, has exclusive titles and now 2 other platforms could become contenders too. They might not be a threat to Sony, it is not required. Enough innovation and they will nibble at the Microsoft population. All due to a war they never understood and a fight they weren’t ready for. 

As such I was considering the Arcane part in RPG. I made a few inroads in previous articles. Yet I started to wonder about the foundation of the arcane and then I remembered the foundation of one game you needed to find Sulphuric Ash and Spider silk (if you know, you know). It made me reconsider a few sides. What if the arcane needed more then a mana bar? What if the foundation of that power was a talisman and its catalyst? More in line of ‘the old days’, but now we get more. We need to get stuff, magic doesn’t come from nothing (when in doubt ask that insufferable Harry Potter) LOL.

So we get a new and novel use of jewellery. I had one element in my hand when I came up with TES7:Restoration over 2 years ago, but I merely saw that as the foundation of the introduction and part of the story. Now it escalates in a new arcane setting.

So the training goes one side. The talisman (necklace, ring or staff) the other direction, lets call it focal point and the catalyst (reagent, leaves, resource) is the power behind it. Now the arcane becomes an entirely new challenge. And this is not some and and and for power. The and and or in that equation gives the stage plus sides and negativity like we might face in real life. Consider a bicycle, we can adjust all elements for speed, but there we lose acceleration. We can have the tyres to get more grip, but with rain that grip goes away. It becomes a new stage, a place where it is about balance. And as the player has its own sides, that player needs to focus on options to chose from. In the beginning more power is everything, but over time you will see that arcane traction makes you more versatile and that is a side Bethesda NEVER used. They saw what was best and they were right, but other parts were missed and overlooked and now that the systems are much more powerful we see more in a game, as such we need to create a different playing field. For those who remember Oblivion, there was the Rockmilk cave a good grinding spot. It also made me create improvements (see previous articles). What now matters is that we had two factions in one place who were fighting each other. In that setting you need a different arcane play. It also gave me the idea to adjust arcane fighting and with the different storylines that is not an issue. What matters to me was the fact that the arcane we did have was a little too rigid. It made me think in this direction. 

So as we have an arcane fighter we need to enhance gameplay by giving the player a new way to prepare, like a ready equipment setting. 

Example:
Pendent one and ingredient five
Necklace One, Ring three and ingredient 12

This reads weird, I know, but the setting is that you will find and upgrade certain jewellery and you keep them, there is not merely a stronger one (well there is), they reflect on catalysts differently as such you need a new way to be able to get through a place that has two different parties, like a cave with brigands and spiders. YOU must be prepared for both and that takes a different way of thinking and you need to adjust your equipment accordingly. As such you might have a ring and a pendent, but they are both for different enemies and in this you might not have your staff, but you have in one hand leaves for one and in the other hand ingredients for the other and when you combine these abilities you get either different results or you make yourself really visible to one or the other fiend (never a good thing). It is a new way to play the arcane and of course that usage will develop your player in new ways, which pushes replayability forward. A side I worship in RPG gaming. So whilst (according to some) Bethesda is remastering Fallout 3 rumoured on PC and Xbox only, others can look at a totally new way to play an RPG, some will love it, some will not, but both groups will be introduced to more and more innovation in gaming and that is ALWAYS a good thing.

As I see it almost a dozen new innovation that no RPG game has ever handed you before. Now to be honest, before the PS4 there was no power to do so, yet these innovation are now in part to the public domain, giving two new systems innovative play, all whilst (according to rumour) the more powerful console in the world will be playing a new iteration of a 15 year old game. Perhaps it will have new sides, it is apparently not coming to Sony, so I do not care. What I do care about is pushing gaming forward and that is what my writing does, opening the eyes of indie developers to offer something others did not and I feel that I am succeeding.

Now it is time to brood more on Final Draft and see what I could deliver to the MBC group or Al Saudiya (or both) and have a little more fun there too. It is time to put the final part on How to assassinate a politician and see what I can make of it. And never forget (I don’t) that it could all be a great flop. There is no shame in that. Nintendo got there with the WiiU and surpassed their fortunes five times over with the Switch. One led to the other and we all face these moments and some state (and I do not disagree) that sometimes you learn more from failures than from previous successes. 

The Switch is now around 132.46 million sold units. It is now their second best console in history and surpasses the PS5 with 50 million and the Xbox Series X and Series S with a lot less than Sony has (no precise numbers available). So consider that Nintendo outsold Microsoft by well over 300%, so where is that most powerful console in the world now? Where is Microsoft now with their $100,000,000,000 investment? They might claim that good times are coming, but I am not seeing them. Yes a remaster is nice, but gamers want innovation, not iteration and remasters. The remasters are nice to feel good about the past and we need that at times NEXT to new good gaming. As such I was right all along and now the new indie developers have well over 15 months to capture an audience that is looking for the new and the exiting. As I see it a 75% game called Starfield isn’t getting it done (presumption, as I never played it), but consider that a game so overhyped and so rumoured about only gets a 75%, how sad is that?

Innovation is where it is at and Sony was correct all along. Time for streamers to tech Microsoft that lesson too and when more than three parties shows them how wrong they were from the start. Will they catch on? I created more innovative public domain IP one year  for non-Microsoft players than Microsoft achieved with spin and presentations in 10 years. So they can take that to their overstretched banks too.

Enjoy the day.

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Vroom, vroom

I had some issues, not with the topic, the topic is fine. It is not my niche of gaming. And in light of the Gaming Awards 2023 it matters. You see, after spending $100,000,000,000 Microsoft ends with one trophy. Their Forza game gets it, so congratulations Microsoft. As a Sony Disciple I would go for Gran Turismo, although, I do not care for that game (either). I played it last on my PS2, Forza on my Xbox360 last and neither appeals to me.  I played some F1 and it is nice for a few go’s but that is it. I a not alone, but it is a small cluster of people. We aren’t racers and as such the game was lost on me. You see, I had real fun with Project Gotham Racing 3 (Xbox360) and I had loads of fun with Need for Speed Underground (Gamecube). There was an element of fun, the fun of racing and that had centre shift with me. Then of course there is the old Outrun (Amiga) and there were a few more on both Amiga and CBM64. The issue wasn’t the ‘simulator’ part, it was the fun part and both Sony and Microsoft have been so in each others face on the perfect simulator that they forgot about having fun. And this is on both Sony and Microsoft. Gaming is supposed to be fun, not some adrenaline race to all achievements. Did they both forget that? Why do you think that Minecraft is such a success? Why do you think that some shooting games are now introducing some kind of lego system? It is because the people just wanting to have fun whilst they are unwinding are adding up to a serious sized cluster and they are all realising that Tencent Technologies is trying to adhere to that cluster. As such they have now an additional handhold on the gaming population. Amazon with its Luna didn’t wake up and as I see it that could sent 50,000,000 people towards the Tencent Handheld and when it gets its own docking station (it might already have such a solution) it will also start biting into the Nintendo population as well. They all fell asleep and all whilst I was trying to warn Amazon of this danger, they decided to ignore me (which is their right). Now the station changes and I reckon by Q4 2024 Tencent technologies will be more than a blip, it will become a serious threat to the others. Amazon loses first, but the dock as long as Nintendo is the only one, will last them for as long as they have that advantage. Sony remains afloat, it has its own fanbase and is a solid setting, but by the end of 2024, Tencent is more and more likely ending up in third position, gaining on Nintendo with each quarter, how fast and how much? That is anyones guess, but if they deploy as I envisioned it, Nintendo could be the number three system by the end of 2025. It is that much of a race at present and lets not forget, that Tencent did this in under 4 years, surpassing Microsoft in all sales achievements. I saw this happening, but I had hoped that Amazon Luna would be in second place, that is now less and less likely. 

The setting mattes, because whilst everyone is caressing their ego (Larian Studios has every right to do so) as well as Remedy Entertainment who brought us Alan Wake 2. Both games could most likely port to the Tencent, as such they keep on winning. Microsoft has no options, they just spend $100,000,000,000 (for Blizzard, Bethesda and Mojang), they have no reserves left. They divided gamers, they conquered brands and these conquests did not result in awards or high ratings. 

A setting that Tencent Technologies can now use to their advantage. They seemingly all seem to forget about the fun and if Tencent remember that part they could gain massively in the gaming community. It is merely my point of view and some will say that it is the wrong point of view. But when you look back, how did these other games do? How long were they played? How many are now playing Forza or Gran Turismo? They didn’t do bad (neither of them) but I believe they both could have done a lot better and that is where I think the fun part is the problem, it is largely missing. They went all out in making the simulator and graphics the important part and forgot that plenty just want to race a track for the fun of it and that makes it more Project Gotham Racing then anything else. 

Enjoy the weekend. 

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Memories

We all have them. And for a lot of us it goes back to almost simpler times and we miss them. As such I was hit by them when I got to the page (at https://www.tomshardware.com/news/windows-xp-wallpaper-takes-spot-on-microsofts-new-ugly-sweater) with the appealing title ‘Microsoft’s 2023 ugly sweater lets you wear the famous Windows XP wallpaper’ I had to read it. You see, I was never aware that they had an ugly sweater and one could say that it is so ugly, it is actually cool again.

That is not me. You see, the Bliss image takes me back to 2004. Things were simpler then and to be honest, I have never known a negative day with my XP, not with Office, not with the Adobe suite. In those days things actually worked correctly. Yes, they screwed it up with Vista, but that is the nature of the beast. 

I was set in a stage of things working, Microsoft not being evil (or more accurately not being stupid). Bliss and XP took me back to the good times and that matters to a lot of people, we all revere the good times we had (or have). The really odd part is that for the bulk of all people, the good times is in the past, in some cases the distant past. 

As such, whomever brought life to this idea at Microsoft has earned a raise. To be honest I did not expect Microsoft to ever surprise me, but they did. And for all the good times reporting they are giving the world with expectations being surpassed. Lets not forget that they just spend well over $65,000,000,000 on a setting that has given them a few issues. One voice gives us “Bethesda tried to make a brand new game concept/idea using old ideas and an old game engine. It just didn’t work. Even modders will have a hard time because the game engine is one of the biggest problems and modders can only work within the limitations of the engine”, you think it is the big tamale, but it is not. You see, most people will overlook the fact that fixing the game is seemingly in the hand of modders. So, when did you rely on your price turkey being fixed by a third party? Add to that the redfall fiasco and you have the making of a problem and the beginning of what I would consider a fiasco. We see all kinds of news on exclusive games coming in 2024, but the larger setting is already that the games they have so far just aren’t adding up. You see I do not care about the Xbox, I dumped mine. What is important that Sony games were better because Microsoft was on their heels, now that the PlayStation has an overwhelming advantage, they might not go all out on the PS6 (whenever that one comes). Good gaming is where it is at and that is why I have been handing over gaming IP to the independent developers (as long as they were not releasing on Xbox). Simple, Microsoft bought it all, now they can prove they actually have it all and have good gaming solutions WITHOUT my IP, they paid enough for it, so now prove it.

In the end this started with the sweater, because that showed us our memories for better and simpler times. It matters to me because the Xbox360 was awesome. Now we see that the Xbox One and the two iterations after that, they are nowhere near what they had. They might claim they have the most powerful console in the world, but the Nintendo Switch being the weakest of them all had much better sales results. It is that bad for Microsoft. We see the mention that Azure is doing better, but what we aren’t told is the simple fact that Oracle saved their bacon. Bing currently has a market share of 3.02% or Microsoft has failed to pick up even 3% of market share in its 10 years of selling Surface PCs. A mere 11% against the 39% that Apple has with the iPad, a superior system. We can argue on how it will come (not ever likely), ore can see that consider that Microsoft is the De Ponzi solution to tech schemes (a I personally see it). Buying more and more and when it does collapse (still set for December 2026) this all falls away. I reckon that late 2025 people will start to realise how dangerous Microsoft has become and I reckon that a early indication will be that Azure users will move towards the AWS flock. It is a speculative view but I believe that I will be proven correct in a years time. The fact that Microsoft is either in denial or refuses to see this is up for debate. But the surprise was the ugly sweater, that win they deserved and according to some sources is almost sold out, so they have that going for them. So what revenue was theirs? And how much revenue are they not getting from their Surface Pro, their Xbox, their Bing and their Azure? That is merely four sides where they never got any decent traction. So what happens when a Google/Adobe partnership impedes on their Office and Office365 setting? How far from home will they be then? Their Office solution is keeping them afloat. For the most their Excel is doing all the heavy lifting. Their Outlook showed issues in the last 24 hours. So when others come calling with solutions that actually work Microsoft will have a a lot more problems and no sweater will save them then. 

Believe me, don’t believe me. It is up to you, but when you start looking at multiple reliable sources the puzzle becomes a reality and it is not a pretty picture, no bliss in sight.

Enjoy the day.

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Time of the signs

This is the stage we at times face. It is not a sign of times. Time was not the operator here, the signs were and some remained in denial. One of the better game reviewers (Eurogamer) gave us ‘More people are playing Skyrim on Steam than Starfield’ today (at https://www.eurogamer.net/more-people-are-playing-skyrim-on-steam-than-starfield). There are a few issues, but that is not on Eurogamer. We get the setting that on Steam Skyrim versus Starfield ends up being 15,386 – 11,563, as such on steam a 12 year old program has more traction than Starfield. Skyrim is great, it still is. Skyrim was a 90%+ game and that matters, good games always do, all whilst Starfield is barely getting above 80%, in one case it is a mere 70%. That is the impact of mediocrity and Microsoft has spend billions on that. 

In contrast, Sony’s Spiderman 2 has sold over 5 million copies. Compare that to the Starfield list of what some say is “the game sees over 504074 daily players on average”, a mere 10%.

A game that is shooting itself in the foot by being merely on 2 systems. It was the right of Microsoft to bar it from Sony systems, they did spend all that money, but now the stage changes. New (and at times free IP) will be pushing in on that field and with the small announcement that “It’s fair to say, it will probably be a while before we hear anything more about how The Elder Scrolls 6 is progressing” the new players get almost free reign with creating RPG IP and that setting gets worse for Microsoft when the Tencent Technology handheld is released. 

So we see that modders are trying to improve the program, we see more and more that Starfield was not worth the hype, although with the lack of games that Microsoft has on its contraption, it might be the only thing on that system. In the meantime we see Sony pushing ahead and they did not have to spend a total of around $80,000,000,000 for Bethesda, Mojang and Blizzard their goose is properly cooked. We see all kind of half baked release signals by no one is setting the stage of what ACTUALLY will be released and when. In the meantime Microsoft will ned up with more and more competitors. And we get it Bethesda will not rush ahead and that is fine and perhaps they will create a new titan in RPG, they basically have done that 4 times already, but this time around 108,000,000 gamers are not connectable as Microsoft is making Bethesda games exclusive to their system and that includes the 40 million PS5 players. The not so nice part for Microsoft is that if there is even one successful new RPG IP, Microsoft will miss out on a lot more and after all that money they spend, what a shame. And with some stating on Redfall “Very mediocre game at launch. Combat feels sluggish and unpolished. Characters and dialogue are uninteresting” is merely one side, you see that proper game testing is essential and as I see it that baton was passed in both Redfall and Starfield. You see when we are given “Bethesda released another Starfield beta update, its second such patch in November” my mind wanders in another direction. You see the game was OFFICIALLY released on September 6th 2023, so why do we see ‘beta’ patches months later? And when you start looking, you will find a lot more. You see, none of that is fair on Bethesda, yet as they are now part of Microsoft, they will endure a lot more and the Arkane failure (Redfall) didn’t help much. Now their last straw will be a news Elder Scrolls and that is seemingly not out until 2025, as such several developers will have the field to create something that holds up to scrutiny and when they do the damage will be on Bethesda (and as such on Microsoft too). They already have felt damage from the Horizons games (both of them) and number three is coming. When is utterly unknown but if they get it out before the end of 2024 Microsoft will be handed another painful defeat and now it is AFTER they spend all those billions. The stage I tried to push for is coming to terms and should Tencent Technologies (or Amazon) take my share towards 50 million users, Microsoft will diminish. None of this is fair on Bethesda, but that is what they signed up for and the steam numbers show that they had glorious days, but a lack of gamers is about to undo whatever they created between 2005 and 2019. It saddens me because Bethesda had great gaming moments. Even now I am hoping that Oblivion and Fallout 3 will make it to PS5, these games were that good. But the Microsoft stage is different and leaves no place for Sony. The one fear I have is that they will create some kind of portal to capture user data of all Sony players. There is absolutely no evidence for that, but Microsoft needs data, it lacks data. Google has one side, Amazon has another side and Sony and Nintendo have the final side. A triangle of data and Microsoft is the piggy in the middle and that game is already frustrating with merely two players against the piggy, in this setting (as I personally see it) Microsoft is wearing itself out a lot more than Don Quixote rushing after windmills and in all that the profit they seek is no Dulcinea. 

It is at best the old hag from some old movie we all forgot about.

It is the time of the signs and one of those signs are the old days, the old days where developers saw that fun was a determining factor, something too many developers have forgotten about. I wonder how many other developers Microsoft will drag down before they realise that they are merely making it harder on themselves to hold onto anything at all. When it was merely one console it was fine, but now it is billions in several directions and the hardship is merely increasing from what already is and with 2 more players adding into that field the setting becomes unsustainable for Microsoft and as such for a player like Bethesda as well. Perhaps they will create the next Elder Scrolls to be a 95%+ game and I hope that they do, because it will up the level of games all over the field, at present it is not likely to increase gaming quality, sad. Really really sad.

The latter part of the week is now in play for me. I wonder what I will find in 16 hours.

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