Category Archives: Science

October 12, 2022 · 19:52

No one wonders?

It all starts with a BBC article (at https://www.bbc.co.uk/news/uk-63207771) where we are given ‘Chinese technology poses major risk – GCHQ Chief’, there are two settings here. The first one was the BS approach by the Yanks (that place between the Pacific and the Atlantic river, South of Canada) and the UK issues. The Americans basically called Huawei (China) evil and refused to hand over any evidence. The UK stated that no foreign nation should be in charge to a major infrastructure. The UK is setting the centre stage to policy and that is fair and decent. In the Netherlands that same policy was used by founders Rob Romein and Franz Hetzenauer to create Tulip computers and they got rich real quick. You say Potato, I say Tomato. But policy is a real issue and that is fair in any government. So today I get to see “China has deliberately and patiently set out to gain “strategic advantage by shaping the world’s technology ecosystem”, the head of the intelligence agency told an audience at the Royal United Service Institute for its annual security lecture. Sir Jeremy argued the Chinese Communist Party was aiming to manipulate the technology that underpins people’s lives to embed its influence at home and abroad and provide opportunities for surveillance”, OK that is a decent accusation and it will not be easy to prove that, or basically it will be a stretch to prove it. We then get “China’s development of the BeiDou satellite system – a rival to the established GPS network which he said had been built into exports to more than 120 countries. He claimed it could be used to track individuals or combined with plans to knock out other countries’ satellites in the event of a conflict”, which is one approach, but could the Chinese government not claim that GPS could do exactly the same thing? In addition we get “the intelligence chief said he would not stop children using TikTok – which is owned by Chinese firm ByteDance – although he said young people should be more aware of their personal data and how it could be shared”, OK fair point and awareness of personal data is a good thing, but doesn’t Facebook (and Meta) do he same things? I have seen advertisements on Facebook that should never have appeared, as such too many players are doing exactly the same thing, but for us China is red and evil, would they not claim the same thing regarding Facebook and YouTube? We are then given “He said the UK should continue to welcome students from China but “be really clear on the areas of technology where we will require additional safeguards”. Areas like artificial intelligence and quantum computing were particularly important, he told the audience”, which is a fair point. Although it is not out of the question that this should be a marker between commonwealth countries and any other country. In that regard places like Canada, Australia and New Zealand have to agree on similar settings. In this Sir Jeremy Fleming (a more dashing lookalike of Michael Andrew Gove) has a few issues on the table that make sense and although we wonder why the Americans are so easily accepted, they issues all make sense. It reflected for me how I am happy that I offered my IP to the Kingdom of Saudi Arabia and not to China, although the new partnership between China (Tencent Technologies) and Microsoft is not making any waves at all, funny ain’t it? I wonder if we are hitting a critical point of nationalism at this point, and where should the inventors sit? The fact that Google and Amazon are decently clueless on where I found the grounds of 50 million subscriptions will also hit Facebook at some point and I accidentally stumbled on this, the invention had a different foundation and direction, but as I aw where it could take me, I left it to these two titans to slug it out and Google dropping the Google Stadia implies that they are losing more than they reckoned on and that leaves Amazon (who is seemingly still in the dark), so now my hopes are that the Kingdom of Saudi Arabia accepts my offer. But the underlying stage also exists. I still have my 5G hardware, a stage I saw two years ago and no one else is seeing this, they are all hoping that Facebook makes good on their Meta and they are all in some wait state that it comes for them, I designed my hardware with the view on Neom, as well as the changing stage of marketing, a stage that ill be very different from 2024 onwards (OK, it might be 2025). But those in a “wait-state” will lose out if they cannot adjust their course and I will (extremely hopefully) retire with a nicely filled bank account to sing out my retirement with good food and seeing nice places, I worked 40 years, so I feel entitled to my decently whistling wish. Yet between the lines there are battlefronts. The issue for the Commonwealth to find the right allies, to align with the proper parties and be decently neutral against the others. Yes, we all oppose Russia in the Ukraine stage and that is fine, but do not for one second believe that America is our ally, our friend. Their friendship changes election after election and in the end they are merely their own ally, so when America implodes, and it will, we should be aware and we should be willing to continue with true allies, one that the Kingdom of Saudi Arabia could be, if we could for one minute stop listening to stakeholders, whose alliance is their wallets and their wallets alone. I tried to warn people for 3-5 years that stakeholders are corporate tools that releases the media as their goals see fit, I showed years of data in that direction and soon there will be no choice, if they get their wish, they fill their wallets, they say ‘Oops!’ And they walk away, and where we will we all be at that point? The larger issue is not why we were unaware, but where the media was when the elements were in view. The missing Iran reports regarding Yemen, the list of Pi Phone articles that are only now showing up, the serious questions that the media should have lobbed at Jack Dorsey and Twitter over the last few months and the list goes on, filtered information is not news, it is news founded on discrimination and that is the stage we face, but what else are we not given? Who knew on the partnerships between Chinese Tencent and Microsoft? Who asked the serious questions? I will let you seek and search that part yourself. 

So many question and no one wonders how a simple guy like me has the inside track on 50 million optional customers, you think Google would have dropped their Stadia if they could gain 50,000,000 optional customers? Figure it out and yes, some will consider the main point that I might be spreading that stuff that grows the grass in Texas, but I asked myself questions and also doubted myself. Stakeholders will not do that, they will merely proclaim that the other side does not exist (or is irrelevant). 

It is time for you to wonder what else they are missing and that is aimed at my 5G IP. A side of 5G none of them have. 

Enjoy the day, you should, preferably before the Russian decide to make all the Ukrainians glow in the dark.

 

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October 10, 2022 · 22:02

In doubt we trust

Yes, it is the most uncanny of statements and there is al kinds of opposition to it. For me this started yesterday when I saw the BBC article (at https://www.bbc.com/news/uk-england-london-63157632) titled ‘Molly Russell: Dad wants no further delay to online harm bill’ and I get it, he wants to do something and it all makes sense. But then we get “He also said online platforms must stop self-regulating their content” and there the trouble starts. In the first we have the UK, Canada, the US all having their version of freedom of speech and freedom of expression. And it get to be worse. The UK (like a well trained group of pussies) decided to largely ignore the Leveson report. The media CANNOT regulate themselves and even after Leveson we have seen several examples where the media is unable to police and regulate themselves, as such why hold tech players and online media to those standards? The second setting is that these players can move from place to place. It is too large a sewer to see any clear management done on any level. And I feel for Ian Russell, I really do. Yet when we see “The current government has said that they want the UK to be the safest place in the world to be online and yet we’re still here and we’re not regulating the platforms. I think it’s really important, firstly, that something that is illegal in the offline world must be illegal and we must be better protected when it’s found on the online world” we see the dream state, it is the best description. The man is not wrong, but with the cloud there is even less oversight. And it is a multi tiered prong we see. We go after regulating platforms but we do not go after the POSTERS. State per nations that any poster of social media is held responsible and make sure that the penalties are harsh. It will be a first hurdle and there are over a dozen to go. You see, when that hurdle is fixed, others will offer services on an international foundation and the problem starts again. His only real option is to make sure that EVERY poster of  certain materials are published with their real name and real address. That is when the game changes. Some will stop and hide under a rock, others will get more clever about matters and we are back at square one. For one Facebook adds “more than 300 million photos get uploaded per day. Every minute there are 510,000 comments posted and 293,000 statuses updated” Facebook tories are worse they are only there for 24 hours and can only be watched by a person twice. There is no policing or managing that. It is a life of its own and that is merely one source. Add Twitter, Snapchat, YouTube and half a dozen more and you see the scale of the matter. YouTube is the centre of 720,000 hours of material EVERY DAY. The scale cannot be managed and anyone who says different is lying to you. And that is only in places where some have oversight. With TikTok it becomes a much larger mess. So we might trust in doubt, but that doubt needs a formidable bat. Making the poster responsible and these media outlets reporting and having some  grasp of the posters is essential and that is a first. It will not make a huge dent, but it could give governments and people a handle of the poster of the harmful content and there is the first setting. These people want the limelight, but when their faces are on the news and they are being asked the hard questions, they will hide behind the freedom of speech and there is the real problem. The laws are centuries old and they never considered mass media and mass slander. These concepts did not even exist in those years. It is not bout regulation, it is about the laws being adjusted and there is also the problem, when that person places it on a server in Russia, India or China, can that person be prosecuted? 

It is a rather large mess and the law followed decades behind, so I reckon that a first solution will come to shine by 2035, which might make it no longer valid. 

It is merely my view and plenty will disagree, but look at what is now and how much could be regulated and do not rely on AI, it does not yet exist. In the mean time, I need to find a contact in Riyadh, the one in the Saudi Consulate seems to be non functioning (with the option of $500 million a month for their government), the levels of inaction are weird to say the least, but that is my problem, not yours. 

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October 9, 2022 · 23:51

Beyond the nightmare

Yes, there is always a beyond the nightmare side. I was watching two things. Earlier today I watched a dreadful video, the voices were out of synch and that was the best part of the video. Then later I rewatched the second Downton Abbey movie, yes the one with the France scenes and the camera crews. And it also took me back to the movie Singing in the rain. Then it occurred to me, there are so many silent movies, so many examples. As such I am a little surprised that Adobe and the other players do not have an assortment of training materials where any Vlogger could train precision in sound insertion. It is a simple exercise and the people would have some sound dialogue but after that it would become their own materials. It could open all kinds of new materials and with the millions of GoPro Hero 10 and now GoPro Hero 11 out there, there is a pressing need for them to up their materials, to differ from the average vlogger. And as I was seeking, I saw nothing out there, or at least way too little. So why aren’t some considering what is needed, what some need and why they aren’t covering it? I want to say ‘Do I have to do everything?’ But the reality is that I cannot be the only one thinking this. I do wonder when we will see the storm-flood of new, larger and higher quality vlogs. Now there are plenty of really good vlogs out there, but we can never have enough high quality vlogs, now can we? 

As such Sunday is drawing to a close (it’s 23:49), as such Monday morning is a mere 600 seconds away.

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October 8, 2022 · 15:30

Another fine mess I got myself into

Yup, a paraphrased line from Stan Laurel and Oliver Hardy. It is still in part true. I got yesterday’s IP and created a second iteration making it more and more innovative. It was already innovative, but I want to stretch the IP to its maximum. Yet there was also the printable display. Even as a concept it is worthy of pursuing and improving upon. The initial part is not merely the materials used, but how they are applied. You see, if I can make this solution a little more flexible, than they could fit a column. I checked dozen of mall video’s (not just the one in Toronto) and I saw that there are options for hundreds of columns. So there could be a market for thousands even tens of thousands displays. The printable display was a solution with 1-2 markets in sight, but now I see that there is a much larger application if only part of the solution could be set to a more flexible mould. It is not out of the question, but I tend to focus on longevity. The solution needs to work 5 years from now and that is a rather tall order when the foundation of the display is too flexible. So I got myself into a little bit of a mess. I can see the solution, but not what materials are best to be used for the flexible display. I still have v1.3 (non flexible printable display) yet my soul is greedy for the cerebral victory, I have to solve this. And solve it I will, but that is the mess I got myself into. 

A such my mind wanted to travel all over the place and see what else is possible, but to be honest. I do not really have to the first version of the printable display is optionally fine and is close to becoming public domain. It is a setting where I feed the hungry small fish public domain, a setting that the larger fish cannot have and they become jealous and wonder what else I have and now we have ourselves a clambake. You see I feel certain that when the larger firms see all this IP pass them by, they will suddenly decide to wake up (a speculation from my side) and suddenly they are all interested in all the other stuff (except for the military applications, they are DARPA and DARPA alone), OK, that was not quite true, one solution was handed to the Kingdom of Saudi Arabia because if Europe and the US will not deal with the Iranian navy, I reckon that the KSA was entitled to this freebee. In addition with the Russian threats, when they act on them the snow-globe solution (see previous blogs 2021 and 2020) becomes public domain too. I have to let then know that there are people who do not now and not ever trust Iran and those willing to act will get the ammunition they need. Which off course implies that I got myself in additional settings that relates to ‘That’s another fine mess I got myself into’. As such I tend to get myself in plenty of messes, but for now I am focussed on getting my printable display to V2.0, which should be enough, but the mind yearns for challenges and it seeks new frontiers to investigate. I will let it do its stuff, it is how I got the latest IP in the first place. I have no idea what the value is, but I actually do not care. The larger station is now my streaming solution that could entice well over 50 million new subscriptions. It is enough for now. 

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October 7, 2022 · 17:50

The pallamaglio consideration

I was doing nothing important. Watching another Easton Centre Mall video and I suddenly realised something. You see, I created the IP for printable displays last year and I suddenly realised two things. The first being that a printed display is not rigid (but it could be), as such it could be placed around a column and Easton Centre has dozens upon dozens of unused columns, so there are options there.

Now, this does not apply to all malls. Yet for some reason I was looking to a large open section and  my mind flashed over the Chinese drone presentation. Now drones and malls do not really mix, but something stuck and that could be a much larger application. And less than an hour later I had the foundation for an entirely new IP. I will have to check a few things, but as far as I can tell it is not there yet, so I have another piece of IP in the making. And this too does not apply to all malls, but it does here and at least two other malls I visited in the US. So the application is larger than what I see, and optionally a lot larger than anyone considered. I will need to set some hardware and the IP I have in mind to another format and I will have the making of new display technology in a little wider format. I wonder how I can set the framework. The main part is in 6 parts, then there is the app to manage and test the event. And an app for analysing and creating the display part. The display hardware could be nearly any new gaming laptop. These are the small parts. The 6 parts are almost created in my mind, there is one additional side to one of the parts, but I reckon that I have that in hand as well. So in a little over an hour I created a whole new IP, and more important, an IP I never looked at, a direction I merely ignored for all kinds of reasons and as such it fell right into my lap. So I reckon that I will add it to my IP bundle 1 if it ever sells. I know the optimistic part tells me that it is not ‘if’ but ‘when’, yet the non-takers are adding up and I am still a little weirded out that the Kingdom of Saudi Arabia did not react to the fact that one part added up to well over $500,000,000 per month. Yet perhaps they are too rich too consider something that small? Amazon and Google seemingly reacted to that same degree perhaps it is my choice in aftershave? Well there is still the UAE and their action towards the Metaverse might optionally work in my favour. Anyway, that is a different issue. For now I have a new IP, not a bad days work, even if I do say that myself.

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October 4, 2022 · 00:02

Cross-path of the delusional

In this case it is me. In this case it is my thoughts on what I am enabling and that is close to bringing me tears of joy. What my mind was seeing was the spreading of my IP. Yes, that is delusional, because the buyers have not decided yet, but in my mind I saw the systems come online, my mind was filling in the blanks and so far the idea seems flawless, which is also a delusional path. No solution is ever flawless so doubt takes over and I revisit all the parts that I designed, from the streaming solution to the 5G hardware and its connectors. I want to make sure that it works as it should be and I went over it ten times over without finding the flaw. This is also delusional. The fact that I cannot see it does not mean that they aren’t there, but it seems to me that there are no massive or obvious flaws. So if the KSA buys the first part, they will be the only player in line to buy the second part. I did say ‘close to’ because doubt will remain. Did I miss something, was there a corner I overlooked? It is the only issue with proofreading, there should be a second person but I trust no one else. Not some wannabe person claiming to be one thing and picking up the phone to Microsoft (or Telstra) a second later. I believe it is time for them to feel the damage that the people hired under the guise of ‘fake it till you make it’ brings. The 50M subscriptions is one part, but the 5G, that will change the stage for too many people a lot, not at first but once it start I truly believe that it will not stop. And there is still the Augmented reality part. I am till trying to decide the data model of that one because no normal data model will hold (no matter what some claim). So that part takes a little more work, but over a period of 2.5 years the model was designed in my mind, iteration after iteration until it became an innovation from scratch. 

I was able to reset the timer for the 4Chan part and now I stop adjusting it. If no one buys it, it will all become public domain on December 31st, my gift to 2023. I feel I am done now. I did what I could and now it is time to look at the crossroad. I need to decide where to go next, but I cannot make up my mind. I can try to create more tech solutions and perhaps a thought will come to mind, but I doubt it, 4 devices, one streaming system in three parts, scripts, and the augmented reality solution. I should look at another video of the Eaton Centre mall, perhaps that will give me more ideas. I did come up with another idea, but it is based on the Dutch Artotheek solution. You see, we might want to see artwork, but what happens when we have hi-res frames in the house and that (as well as your TV) become the fame of art to show when you are not watching TV, during the day and the frames will be connected to an art centre. You become the renter of a digital version of one of their works, maintained like an Apple music, or an Amazon rental. With a limit per artwork (for example 20), so only 20 get to rent that art for $0.99 or €0.99 per week. And you can change the art once a month (for a little extra once a week). A setting that could interest thousands of houses per city, optionally millions of households per nation. Interesting that there is not such a system at present (not as far as I could see). 

Th screens are also interesting. There is a SHUSH30 900mm Screens (900x1800x30) for $237, Eooke also has solution in the 4K 50” setting (for $1499), but that means that cheaper solutions are merely around the corner and for a lot of people the TV might suffice (if that TV is capable). 

All solutions that are out there, like a few other solutions I made public domain, all options that places like Google and Amazon basically ignored (for whatever reason). Yes, Google has an excuse for the streaming solution, but would you ignore (or dump) what you have with the prospect of $500M a month? I would not (I also cannot afford to do that). 

In light of what is out there, in light of the cost of living, can we afford to have it all? Consider that and also consider that this opens up a sales branch for aspiring artists. There are so many ideas out there and will they all work? No, of course not, but the issue remains that what does not work in location A, might have a real chance in location B, it is the option of global thinking that opens up markets and opens up ideas to the larger public. I tried to do that to the largest extent and I reckon that I miss 7 out of 10 times, but those three will be so worth it, it will make up for all the other things. They say that the crossroads of the delusional mind can go to the rational, the looney tunes dirt road, the path of the dreamer and the road of the ruthless. Is it true? I cannot tell, those who are at crossroads seldom can, but I do feel that I am not looney tunes or ruthless. So what am I merely a dreamer, or a person trying to make rational sense of what he has? I believe that is me, not because I want it to be, but because I measure and retest again and again. None of the other paths lead to seeking verification, but that could be me. 

Anyway, if other nations have an ‘Artotheek’ department they might want to look into this. And that is before we consider the thousands of artwork that are too old to have IP protection. And with that I opened the door for some.

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September 30, 2022 · 02:09

The opportune moment of my IP

There was a side I never, or almost never talked about, merely because it was interacting with other options and therefor it had a slippery side of becoming unpredictable. The second wave of my first IP bundle had an evolutionary stage that went straight into the Metaverse. Now I see that Saudi Arabia (at https://www.middleeasteye.net/news/saudi-arabia-neom-invests-1bn-metaverse) as I see it the Middle East Eye reports ‘Saudi Arabia’s Neom invests $1bn in metaverse’, it could cover my IP as well, so as we see “The company has invested $1bn in 2022 in AI projects that include a metaverse platform, in the hope that it will advance Tonomus’ goal of positioning Neom as the world’s first “cognitive community”” add my monthly $500M solution to that and it becomes a much larger powerhouse and it goes a lot further than making the UAE jealous. The IP as offered to the Saudi Consulate (in Sydney) gives rise to much more than I expected, if these two are united (something I hoped to do in 2024)  this goes a lot further than even I expected in the term I expected things to go and it goes beyond AI or mere Saudi interests. This impacts several nations all with access, making Neom an instant power hub for technology and streaming.  Although originally not part of their design Tonomus would have the ability to be well over 100% more powerful within 2 years. So even as we see “Dubai announced a metaverse plan in July that aims to deliver 40,000 new jobs and $4bn to the city’s economy in five years.” I saw another path that they were not looking at and now Saudi Arabia has the setting for $6,000,000,000 annual within 5 years and a lot of jobs, not that many, but their setting it total, my setting is annual, as such I win, or actually the Kingdom of Saudi Arabia wins if my structure is accepted into the whole frame and that number is merely on my side of the equation, their side could spell it to be a lot more for a lot longer because my scope enhances their scope, something I never banked on because it was not part of my design, and there is a secondary part to that too, you see the Metaverse was an optional enhancement to my IP, so there are waves upon waves (as I see it) and that means that the old approach is next to the new approach and I have to giggle to myself, when I see the utter stupidity of Optus, whilst seeing my own innovation, a side that neither Amazon nor google saw, or saw coming enhances my IP even more and should the KSA buy it, the nextgen powerhouses of IT will no longer be in the US, or EU. They will be in the Middle East because it is not merely what Saudi Arabia, or the UAE does. It is what they can achieve together, a side I never considered and I feel decently certain that none of the other players had considered that either.

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September 29, 2022 · 22:11

Optus seems more stupid

I wrote about this earlier, I had concerns, I had questions and I had to some degree accusations. Yet that is nothing compared to now. The BBC gives us (at https://www.bbc.com/news/world-australia-63056838) ‘Optus: How a massive data breach has exposed Australia’ this shows a few sides, I was unaware of earlier. They start with “about 40% of the population – had personal data stolen in what it calls a cyber-attack” that is a lot, but Optus has a large user population. It is “Those whose passport or licence numbers were taken – roughly 2.8 million people – are at a “quite significant” risk of identity theft and fraud, the government has since said” which is close to everyone, to become most telecom members, you need 200 points of identification, which tends to include a passport or a drivers license. So when we get to “In an emotional apology, Optus chief executive Kelly Bayer Rosmarin called it a “sophisticated attack”, saying the company has very strong cybersecurity”, is that so? So when the BBC treats us to “Sydney-based tech reporter Jeremy Kirk contacted the purported hacker and said the person gave him a detailed explanation of how they stole the data. The user contradicted Optus’s claims the breach was “sophisticated”, saying they pulled the data from a freely accessible software interface. “No authenticate needed… All open to internet for any one to use,” they said in a message, according to Kirk.” This seems like there is a serious flaw in the Optus system, and when we revisit the statement from Kelly Bayer Rosmarin “I’m disappointed that we couldn’t have prevented it,” she said on Friday”

I tend to side with the less diplomatic version of me stating to Kelly Bayer Rosmarin “Do you know that the condom is also used to stop making you fat? It is not just for the prevention of STD’s” now I might be ejaculating a bit premature (aka was Jeremy Kirk told a BS story or the truth) but if this is true, then Optus failed on a few levels. Protecting the data, protecting the servers and protecting their customer base. You see, the software interface might have allowed for injection of a backdoor making the Optus system now close to completely unreliable. The fact that there is a freely accessible software interface in play implies that its IT security failed, the data was collected and that happened without any red flags on access and transfer of data and we see the fact that all the data is accessible, from way too many places and that is the telecom company that Australia trusts? It gets to be even worse when we look at the article (at https://www.afr.com/companies/telecommunications/optus-hack-could-happen-to-anyone-ex-telstra-boss-warns-20220928-p5blrg) where we are given ‘Optus hack ‘could happen to anyone’ ex-Telstra boss warns’, a wannabe from the stables of Telstra, an immature greedy Microsoft minded telecom. There we see “Former Telstra chief executive David Thodey says the cyberattack on Optus “could happen to anyone” and urged all big and small organisations to be “vigilant” about online security”, Well David, if the information from Jeremy Kirk holds true, you better hope that you have a better cyber and IT security division, more importantly if this level of stupidity can happen to EVERONE, your systems ALL SUCK! And in my personal opinion you all need an overhaul and a 80% wage reduction. This level of stupidity when it comes to personal data is too stupid for any of you to be taken seriously as so called ‘captains of industry’ as such, please apply for an Uber or barber position. 

Now this seems overly emotional, but these are the kind of people who judged me a not being professional and THEY set data next to an open interface? This is the 101 of stupidity. OK, if JK was told a bag of lies I would owe a few people an apology, but that is for tomorrow, for now it seems that a lot of people are not aware of the level of stupid their telecom company hung their personal data on and that is more than a simple investigation, there are plenty who will pay handsomely for that much personal data. The US, Russia, India and China. 4 players willing to pay twice what the hacker wanted and they will not ask questions. A whole collection of personal data that can aid in creating deeper learning personalised rainbow tables, a whole battery of data from all kinds of social media that can now be used for granularity and a whole range of other data sets that can now be completed. And it all hangs on a (currently unconfirmed) version of a freely accessible software interface. “No authenticate needed”. How angry would you be hen these so called professionals charged you again and again and as they changed membership status so that they had more legal options. And they are not held to account? Yes, I would be angry and I am (for now still) with Optus, I get to be angry, my data is out there. So how would you feel?

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September 28, 2022 · 10:07

Fortune cookie slogans

There is a danger in using fortune cookie approaches. There is always a danger, but some come from unexpected sides. I was walking in the mall a week ago and I was confronted with some eager girl (no negativity implied) who threw at me “Help us sponsor 1000 girls”, my deadpan answer was “I do not have a brothel that big”, she was takes aback in shock (I know I am a bit of a bastard at times). Now this was not her fault (to some degree not mine either) The poster (as displayed) is decently clear. But the mistake (as I see it) was made by not briefing the young lady correctly, or completely. You see, she is working with her hands tied to her back. And when you dissect the poster it will be about protecting these girl from harm, to give them a better future and there lies the rub, slogans do not do the job. Slogans are dangerous to say the least. 

If you doubt me, try reading the red book of Mao Tse Tung and you might get it. Slogans are great for reinforcement, but they are downright dangerous in a place where you want to start a conversation with someone who does not have the time, or the interest to be swayed from their current objective. I get it, it is hard to get something started in that situation, her job was hard to begin with and getting into a stage with dopey the dwarf (me) did not help. To see some part we need to go to the Harvard Business Review. A piece by Juliano Laran, Amy N. Dalton, and Eduardo B. Andrade  ‘Why Consumers Rebel Against Slogans, 2011’ gives you “After they were exposed to brands associated with saving money (such as Dollar Store and Kmart), they decided to spend 37% less than after they were exposed to neutral brands. The brands had the intended “priming” effect”, which is interesting, but it is followed by “when it came to slogans, the same participants exhibited the opposite of the desired behaviour”, as such slogans had a “reverse priming” effect. And that is what we face here, but the situation changes. There is no priming, the speaker becomes the primer, so that person needs to be very well trained/educated and made aware of the issues that these girls face. Yes, we have seen it, there are plenty of women with bouncy bouncy boobs to get the attention of man, there are plenty of well groomed man who get the attention of women, and that starts the conversation. That person had taken attention from the task that the person was facing, but what now?

Now, we see a new direction and the paper gives us “Our studies suggest that reverse priming occurs because consumers recognise that slogans deliberately attempt to persuade them, whereas (in their perception) brands do not”, which is interesting as I kinda realised this but it is nice to see it in writing and that is the whole ballgame. And now the following makes a lot more sense “slogans can exert a positive influence, we believe, if the consumer is led to focus on something other than the effort to persuade” change the focal point and that is good, but how can anyone change focus? It is hard, really hard to do this in a conversation. I am not saying that this is impossible, but in this day and age where people struggle to pay bills asking them to surrender dollars of their hard earned money to make payments meet for a worthy cause is difficult. There are places that rely on pensioners and retired people to hand over some dollars. Consider (I think) 4 years ago when the news was given that these people would lose $300 a month because of budget changes, how much revenue did charities lose? A direct impact and that is what we face now, but in this case it is reverse priming by a slogan. How could it be done better? That is the operative word and I do not have all the answers, yet consider would it help if there was a small table and 2-3 chairs? When the person sits down that person has accepted that this will take some minutes. That person now has time, the one element that failed of the bat. Now that person gets directly introduced to the matter at hand, perhaps a leaflet (I hate them), but what happens when the table is a QR code? Something the person can scan with their mobile? The poster could have had a QR code as well, something the person could read later, something that the person can take with them. What happens when the person bringing the cause gets that level of support and do not tell me how ‘hard’ it is, it is a simple page that is linked to a QR code, it is done every day. The slogan might still exist, but now there is something to reinforce the message, the message is at hand, something the girl did not have. And the dangers of slogans remain, but the additional information also has another part, that message will be read at home, but more likely on a bus or in a train and now the person’s mind is at rest and the message seeps through, or so I believe. 

The article end perfect, it ends with “More research is needed to understand why consumers perceive certain tactics as efforts to persuade. In the meantime, marketers should be aware that messages seen even subconsciously as manipulative can cause significant backlash.” Yes, that is definite and we do not have all the answers, but the dangers of fortune cookie slogans needs to be brought to the front, if only to make work easier for certain ladies (men also) who surrender their time to bring forward worthy causes. 

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September 26, 2022 · 19:27

You forgot something!

As was looking at a few matters, Reuters gives us an article (at https://www.reuters.com/technology/google-says-shared-network-costs-is-10-year-old-idea-bad-consumers-2022-09-26/). The article named ‘Google says shared network costs is 10-year-old idea, bad for consumers’, it seems fair from a distance, but it is not. You see the smaller detail is seen in “a push by European telecoms operators to get Big Tech to help fund network cost”, so first we get misinformation, mistreatment and mismanagement form players like Orange, Vodafone, KPN, BEN, Deutsche Telekom and several others. And not THEY want big tech to pay for their stupidity? You have got to be effing kidding me. And as stated, it is a 10 year old idea, as such we see another stage where the European Commission shows itself to be useless, lacking creativity and a mere populous that enjoys the gravy train and gives and produces nothing of value. It seems harsh, but this setting was clear from 2009 onwards when we saw the gaps all over Europe and now that 5G is becoming more and more important, the mobile players in Europe are onestep short of becoming useless and pointless and when Elon Musk’s Star-thingamajig becomes active, these players are done for. So when we see “Deutsche Telekom, Orange, Telefonica and other big operators have long complained about tech rivals free-riding on their networks, saying that they use a huge part of internet traffic and should contribute financially.” And my issue here, is it really free-riding? I have a certain bandwidth, it is used for Google, LinkedIn, Twitter and a few other parts. I PAY FOR THIS AS DO OTHERS! So how is Google Free-riding? How are other big-tech free-riding? Will we get a clear explanation for that? The article also gives us “Google, owner of YouTube, has done its part to make it more efficient for telecoms providers by carrying traffic 99% of the way and investing millions of euros to do so” and there is also the part that I am willing to accept that they did these investments for selfish reasons, but that is not against the law, is it? I reckon the moment Google makes a deal with Elon Musk and we can all ‘freely’ use that network these telecom companies will cry like little chihuahua’s, the los of data they were capturing will end a few matters and that is not what we see here, are we?

Matt Brittin, president of EMEA business & operations at Google also gives us “In 2021, we invested over 23 billion euros in capital expenditure – much of which is infrastructure,” OK, fair, but I still believe that this was slightly selfish for Google business anchoring. I am not complaining and neither are many others, but that is part of the setting, the Telecom companies are realising that they are about to go the way of the Dodo (like newspapers last year) and now they cry and they require the European gravy train to fix their shortfall, their shortcomings and their lack of innovation. And they are losing more, if Saudi Arabia buys my IP, the evidence will put them in prime position to get my 5G as well and then the market changes even further. It makes sense, as Neom was the inspiration for it, should they not enjoy the benefit? 

It is at that point the clown comes to play. We see that with “EU digital chief Margrethe Vestager urging them to ensure that companies generating the largest traffic on network infrastructure should contribute in a fair and proportionate manner to the costs.” And exactly why to I make the clown reference? You see, most of the traffic is generated by USERS, by PEOPLE who want to know things and most of them seek it on Google, these PEOPLE PAY for that bandwidth, so let hope the clowns in Strasbourg wake up and smell the waterlilies. The generation is made by PEOPLE and they paid for that right, the rest is not on Google, but I reckon that Margrethe Vestager is part of the gravy train that needs to satisfy the needs of the exploitative telecom companies. And is it not strange that the people who paid for this service now see that Google must pay for this? I am certainly surprised, aren’t you?

But that is the shortsightedness of politicians for you.

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