Category Archives: Science

June 20, 2020 · 21:38

Multiple rulers

We have a ruler at times. A ruler so we can see whether the size measures up to the setting we held ourselves to, and a size to what we hold others. We are all like that, and sometimes we use more than one, it is almost like we set a standard metrical and then another one to get the inch setting. There is one stage we avoid; not on purpose, but the stage we set because we did not think of it. That is the stage that I found myself in this weekend. Anyone who has a Playstation 4 (or better) has either been playing the Last of us part 2, or has been contemplating playing it. There might be the smallest group that did not (and that is fair) but that group is really really small. It started in 2013, a (small) player named naughty dog, famous for Crash Bandicoot and a few other titles, had an idea and made that game, that game was titled The last of us, we might not have realised it at the time but gaming history was written that very moment. They made the game that heralded the end of the Playstation 3 on a high. The game was graphically, musically and technically at the very top of gaming, do not take my word for it, the game got over 200 game of the year awards, which is a record by itself, so when it was remastered for the Playstation 4, I did not hesitate to get it, now there is the second part and what I have seen so far is blowing my mind (again). It als gave me the idea to come up with the two ruler rule. So far the only three passing that standard are Naughty Dog, CD Project Red and Bethesda. This does not mean that others are not good, some are great. Yet to fit this measurement you need to be better than the best. I believe that those makers could have turned their game into a movie and it would be as groundbreaking and as appreciated as the game. As I see it CD Project Red did that by getting the Netflix the Witcher made. OK, they cheated by getting Superman to play the lead, but still they got it done and it is every bit as amazing as the game was. Excellence is transcendental (or so I believe) and I feel certain that the Last of US (both 1 and 2) would make amazing movies/mini series. I played part 2 to some extent and then I remembered (I thought back to the first one) and I decided to play it again. Even now, 7 years later, the first game is as overwhelming as any new game is, yes, the second one surpasseds the first one by a fair bit, but both of them leave most others in their wake, the games are that good. This is not bad for the others, there will always be rocksteady, there will always be rockstar and they will endear the gamers in their own way, there is no doubt about it, yet when we see the bullet point memo people at EA and Ubisoft, they are done for. The few franchises they hide behind will not help them, even now, their games at 70%-80% reduced rate are a debatable buy and that is not a good place to be in. When a two billion company like Ubisoft gets passed over by what some regards as small studios, we need to realise that gaming has been on the fringe of technology since the 80’s. Some people decided to give the thought that gaming too is iteration (like every year an Assassins Creed game), some exploited other means, some good and some bad, and before some think that Ubisoft is all bad, they did bring us Assassins Creed 2 (and brotherhood), Far Cry 3, AC Origins, Watchdog 2, The Division and a few others, when we look past the iteration, we see that they make good games, if only they were properly tested and vetted before release, it is the largest flaw that Ubisoft brings us today. And it is getting noticed more and more as we take notice of games like The Witcher and The Last of Us. Wecan add games like Elite Dangerous and Subnautica and the remastered edition of System Shock (hopefully 2020), we see that the original ideas are still there and they are wiping the floor with the iterative wannabe’s. You see the stage is changing and gamers are not completely aware.

We see the created hypes and we see how Microsoft is hiding behind the marketing cry ‘the most powerful system in the world’, yet they got defeated by the weakest system of them all (Nintendo Switch) and as Microsoft hides behind the hype screen we are all missing the larger point. As 4K gaming hits the front yard of many gamers this holiday season, they tend to forget that the games will be twice the size and so will the patches. In this situation consider that in places like Greece and Turkey a Ubisoft patch will take up to a day (estimated), a day per game downloading a patch. The UK, Ireland, Germany, Belgium, Italy and a few others have better connections, yet in these places in Rural areas their internet is not great, so the long term view of the approach that they are currently holding is that they will not be in a great place. Yes, France, Spain and Scandinavia the connection is well above decent, yet is that the same in rural areas? In France it is not and I just set the pulse point on millions of gamers who will be in an extremely agitated state soon enough, yet not if Ubisoft continues as it currently is. And we need to review that too. A game might seem amazing, yet in the 4K life, patches will be increasingly larger and larger. So what do you think will happen when a patch is not 38 GB, but 70 GB? How long until gamers lose their shit over this, because the second time it happens might already be enough for the gamer to demand a refund, and with some places having the 7 day purchase option in place, that cooldown will be enough to end the lifespan of places like Ubisoft, Electronic Arts and Activision. Yes, I get it, others will be in a similar place, but consider keeping a list of all your games and all the patches that come through, who will win the patch race agitation list? 

Yes, we get it Bethesda will also be in a bad place, yet RPG games like Skyrim are too great and will always have patches coming their way, yet overall when I look back at the games like Oblivion, Skyrim, Fallout 3, Fallout 4 the amount of patches have not been overwhelming. As I see it one breakpoint patch has had more to download then the sum of nearly all Bethesda games, that is the station we see, yet we forget that the station we face is nothing more than a small way station, the stations we are about to hit are proper terminals with larger needs. We need to measure what was and what will be to a much larger extent and use two rulers, the size of the game and the size of the patches, whilst we tally the number of patches. Breakpoint was regarded by gamers as the most disappointing game of 2019, 38GB of patches later and it is still up for debate, as I see it, they no longer have any freedom of movement, gaming will change but not in their direction, the games will need to be better and their infrastructure is not ready, the patch notes give a clear indication of that. So yes, we will see a console war, but we will see a lot more than that. Santa Monica Studios, Naughty Dog and a few others are ready and they make Playstation games. The people at Microsoft are not ready for the issues that sme games bring and their Azure cloud is useless at this stage, it is about innovative gaming, the iterative clowns have no place being here. We are about to see a console war and Microsoft could soon end up in 4th position, so when we consider the big three, who else will surpass them? Their marketing hype of the most powerful console for sale, and they forgot that they still needed good games to stay in that place, with less than half a dozen exclusive games, the pickings are slim for Microsoft, to see that you needed an additional ruler, a different stage of measuring. Just like the measurement of power, there are two ways of measuring it, all whilst the elements for both formulas were readily available, too many players were looking at one formula and forgot about the other one, and that is what the limelight will show at the end of the year and when that limelight shows bright, we will see that some players are done for, one ruler would not have shown it, they all focussed on the revenue and they forgot that revenue is hindered by the resistance that patches bring, these players forgot or basically ignored the danger of large patches and now that they are 26 weeks away from a new standard these players will panic, they will panic more and more and let marketing do the fight of the public arena all whilst it will merely stop activities for a few days and some patches required months. Now, we accept that both Sony and Microsoft have that house of Pox looming, but as I see it, Sony has more alternatives and in this fight, the one with alternatives is the most likely to win. In all this there is strength to any marketing endeavour, but its flaws are there too and once your board of directors start to earnestly believe the stories they tell, they have already painted themselves into a corner. 

 

 

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June 19, 2020 · 01:39

Contemplations

We all contemplate, we consider, we weigh and we make decisions after the contemplation. Yet it is not always that simple, at times the contemplation comes after what preceded. I cannot continue my novel until the laptop arrives, and even as it is completely unrelated to the idea I had for an optional TV series, the idea is still sound, as such I am considering whether the elements in it can be added to my novel, I am only at 60,000 words, it is something that I have to contemplate. We all have similar issues, it is notalways about writing, or playing a game, some contemplations are serious, some are not, yet they too tend to refract into serious parts of our lives, even if we are not initially aware of it. 

It is not the only thing that I am contemplating. I have seen over the last few days all kinds of messages, ‘tweaked’ advertisements and messages of a sort on how we can change business decisions after the Coronavirus. I am baffled on the premise of ‘new approaches to business’, I am willing to accept that new business is where you find it, yet the oversized issue is misreporting, mismanagement of government funds and mismanaging of attempts to look cool, all whilst we know that actual scientists need actual time to investigate. The greed driven elements before the Corona situation had created empty shells with the idea that some time in the future it would fix itself, all whilst those elements knew perfectly well that these things never fix themselves, they are merely pushed onto the next administration. An abuse on a global scale and the people see the impact now, they now get to live in a new situation and they elected the people that put them in that position. These governments never went out to muzzle the EU to the degree needed, as such well over € 3,000,000,000,000 in debt, as such the EU had no reserves left for what is coming now. And it did this after it was clear that the first trillion did not do what they hoped, yet they wanted it, because money has to roll and as such another stint of spending became the concept of normal. All this, whilst the proper stage of properly setting up tax laws for corporations have never been done, delayed decade after decade. All this whilst the EU had no issues to reject (in November 2019) any move to show names of those using tax avoidance a stage where the people would see the proposed situation where firms had to reveal profits made and taxes paid in EVERY EU nation they operated in, I reckon that the FAANG group has powerful friends all over the EU, and these 12 members should be looked at with a lot more scrutiny. The FAANG group is avoiding an estimated $500,000,000,000 a year, as such the irony is laughable, it would have paid for the issue they face now and in that same setting education and housing in Europe would be close to fixed, a stage history never had before. Yet, those with a low tax shelter option were happy to reject, they included Ireland, Hungary, Luxembourg, Malta, Cyprus, Latvia, Slovenia, Estonia, Austria, Croatia and the Czech Republic. We all see the damage, but we are all so relieved that Apple is now a $1,500,000,000,000 company, Yes, at what expense? It is food for contemplation.

So as we see not on how we can work from home and what we need to do it properly, I wonder what happened to all those tax reductions in the 90’s so that we could work from home, there is an apparent lag in what was regarded as enough and is now showing to be inadequate. So whilst some applaud ‘EU did not witness any major internet congestion’, it comes without the mention that Netflix and YouTube slowed down services to avoid congestion, apparently full services are not possible, but that is a story for another time (in the very far future if it was up to them). So whilst BEREC (an EU regulator) was all about the reporting mechanism to monitor internet traffic, we see that I gave you the links yesterday to other people who see that most of them cannot even report the amount of people getting the Coronavirus and optional those dying from it. As such we see another optional example that human lives matter less than any danger to what is laughingly called ‘the economy’, weird is it not? 

OK, I agree that one is not the other, but it seems that when the economy is in danger a whole additional range of support services come into play, when the lives of people are on the line, this support is seemingly missing. The EU shows even more signs of lag on different levels. In other news (as stated in my previous blog) we see Humanitarian actions that are empty and other pacifist actions that are useless, yet their actions pushed close to $13,000,000,000 out of UK and US hands and handed it to both Russia and China, in addition there are several damaged deal thatSaudi Arabia had with Germany, but I have no numbers on that. So whilst I am not anti-Humanitarian, I am a pragmatist and it seems that hollow actions are just that hollow in a time and age that none can afford, even now, we seem to be utterly anti-Saudi Arabia, yet there is no factual reason to do this. In opposition we see that the actions against Iran are close to non-existent, all whilst Forbes reported yesterday that there are 100 new naval vessels in Iran, it seems that there is a lot to contemplate, especially as some EU players are hiding behind the Nuclear deal like it is a Santa wish list, all whilst we see from several directions, some less than a day old ‘New tensions dim hopes for salvaging Iran Nuclear deal’ and ‘New IAEA report is reminder of old problems with the Iran Nuclear Deal’ a stage that shows that Iran does what it pleases and takes no time to be civil about it, when it is conventional it is one thing, the nuclear side is a direct threat to Israel and Saudi Arabia and the EU players are willing to burn those two elements if they look better, because Iran will make some bullshit excuse on how it was not their fault, that it was a fanatic and they possibly misjudged the situation and those European players will all nod in agreement, their pockets optionally lined with income never earned. And we are all letting it happen.

It is perhaps our greatest flaw, we do not act when we should, we let greed driven motivations overwhelm our needs and we seek to blame someone when we all let this happen, as contemplations go, we have to think through a lot at present and we need to do it faster.

 

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June 18, 2020 · 03:09

Vindication is like Maple Syrup

Yes, that sweet taste, the taste that is not equally the taste of ‘I told you so’, but more the fact that ‘You were wrong and I was right’, a taste that is sweeter, thicker and overly disturbingly addictive. Vindication is the stuff that makes it all worth it.

The situation that followed my article: ‘Corona? I never touch the stuff’ 4 months ago, the umbers never added up and there were all the sources stating the ’bla bla bla’ on age, on complicated health issues and so on, but today (6 hours ago) Al Jazeera (via Laura Winter) gives us ‘Data fog: Why some countries’ coronavirus numbers do not add up’, it is a first in the scene where I am proven correct, all whilst some data miners had the stage of making me wrong, I wish them good luck in countering it all and finding a new job soon enough, their “I know what I am walking about, I have been doing this for the government for 15 years” is now likely to change into carefully phrased version of denial with the added “My case was different, here is the data”, yes yes, blow it into a direction where they care.

Even as Al Jazeera gives us “Allegations of deliberate data tampering carry profound public health implications” is a side I never even skated on as I would never have been able to prove the deliberate part. They go deeper with a setting of the Meyer-Resende’s theory versus the International Corruption Perceptions index. It is one way to go, but it is skating on thin ice. It tends to follow the GIGO law of 1991 (Garbage In Garbage Out), yet there is no denying that the differences of what the Corona cases are through reporting on several nations, the difference is indeed striking. In the article example we see Denmark against the rest, They apparently had triple the cases the world had, I saw the larger stage within Europe (Germany versus France) and a few other settings, in my view the mortality rate should be close to equal and I noticed differences on 4% versus 15% even when minimum numbers were surpassed, mortality rate tends to be almost equal, yes there is some impact in age, but the numbers I saw were nowhere near the acceptable level, not in nations with almost equal level of health care. 

The article has more stuff, more excellent stuff, but they already inflicted the first victim, my ego, I was right all along and it is at present annoyingly present, like a silent person screaming in my ear (on the inside) that I was right. I already knew that this was the case, but it is nice that the media is picking up on it and so far it is just them, but that will change in the next week making my ego even less enjoyable (even for me). So whilst governments are in denial on what to do, as 6 US states are spiking whilst reopening shops, the acceleration will only rely on cheaper housing (more dead people), and those who reject my view of it, I say talk to your elected official and whilst they state that it is a complicated situation in this economy, consider that his target keyword is economie, so who did they serve? News is reaching me that the state of Oklahoma has a 68% rise, is the president not going there? Well, we might see two issues resolved if he does, time will tell. Even if I sound a little repetitive (I stated this before) “There is no use hailing an economy when all the consumers are dead, there is no one left to buy your product ever again”, that small realisation should go a long way. On the other hand, real estate will drop in price, so the others will get cheaper housing, it works out for everyone.

And in this setting it is Business News (Reuters) who stated 22 minutes ago ‘New US pandemic watchdog says data, tech issues challenge oversight work’, the premise does not sound wrong, yet the quote “Federal agencies already lacked some data necessary to track government funds and ensure they are spent as Congress intended, a problem compounded by the speed with which the government has shoveled money to businesses, individuals and local governments, the Pandemic Response Accountability Committee (PRAC) said on Wednesday.” shows a much larger failing, I get the fact that things needed doing, but the US is throwing trillions (money they do not have) at something hoping it will stick, all whilst for 4 months the data was clearly incorrect. So when we consider the quote “Congress created the committee, which comprises independent watchdogs from 21 government offices, as part of a sweeping March aid package. Its job is to make sure the funds were used to help save jobs and keep Americans off breadlines and were not siphoned by fraudsters or otherwise abused or wasted” (at https://www.reuters.com/article/us-health-coronavirus-usa-fraud/new-u-s-pandemic-watchdog-says-data-tech-issues-challenge-oversight-work-idUSKBN23O2D2) a setting to prevent harm whilst the data they are reacting to is flawed, a stage where 21 offices are involved, which would take weeks if not months to align and we see from more than one source “data, tech issues challenge oversight work”, In all this we also see “Critics say few safeguards have already allowed companies to mop up cash with few strings attached”, not only are hard times ahead, I reckon that when the investigation goes on into the dimes where the American people ask for justification on where it all went, those ‘few strings’ will not go well, more importantly, as the US goes from 3G to 6G (it will take 6 generations to end that debt), they will demand their pound of flesh, I reckon that some people will not be given a nice christmas hamper. It is not a stage I predict, I reckon there will be no escaping that stage in the US soon enough, I wonder who will be found with their hands in the $3,000,000,000,000 cookie jar.

 

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June 18, 2020 · 00:35

Musings

I am currently awaiting my new laptop. My Lenovo Chromebook just is not good enough (apart from the dodgy spacebar). And as I was pondering a few actions, the BBC article ‘How Elon Muskaims to revolutionise battery technology’ I remembered the idea that his car battery gave me. You see, the solar cell idea was nice, yet the setting to ADD somethig to your roof is where the issue optionally starts. My idea was to replace the roof tile in roofs, in newly built houses. This new tile based on the old one, exists in two versions, version 2.0 and version 2.0 plus The 2.0 tile is made from recycled plastics, and therefore over time cheaper and beneficial to nature, the second one has added solar cells in it and it fuels the car battery.

Now one tile is not going to hack it, yet a roof can be replaced over time with more and more cells. Fuelling that battery faster and giving it more use. Over time that battery will fuel lights, heating aircons and a whole range of appliances. Making the house first carbon neutral and over time carbon negative. Those buying houses will benefit the most, yet apartment complexes can benefit too as it fuels the common usage parts and over time we add to the electricity net making them money too. A stage where we look at a stage where we all become the power suppliers. His battery is the start of something more and in this age of power usage, we can become neutral in its needs. Consider your own needs, how much power does your console use, your TV, the router and optionally the PC, now consider that their power use is nullified by the roof, as well as the two most power intensive parts, the boiler (if you have one), and the fridge which will use power 24:7.

Now consider that usage to be nullified not by one person but by 10,000,000. That would reduce brownouts in places like California and Greece by close to 80%, from the benefits of having, we now see the benefits of providing, the electrical car being one part, you create the power it needs, implying that your personal fuel costs will diminish handing you more money every months for other matters. Consider your bills at present, now take fuel and power out of that equation. The larger benefit is not gained overnight, but over time and the stage I considered was one where we grow the creation and diminish the usage by not adding loans from the get go, but replace at easy steps without having to add loans. In this setting we can have a stage with the initial mortgage, and that makes sense, yet over time (every 2 years) you can add 20-50 tiles with spare change, giving you that in your first decade you are well beyond carbon neutral and that is only the start, as I see it the Musk battery technology can alter lives on a very large scale. His car is merely the start of something larger, benefitting billions of households.

You might think that these are simple musings, and you would be right, yet the creativity to apply someone’s creation in another way could start more creativity, more originality and applied to a much wider field. Lets face it, the weapon I created to sink the Iranian fleet was based on an offshore engineering principle (with some added physics). 

The roof idea would not have had the impact if Elon Musk did not do its duracell manoeuvre. We merely need to look at where else a battery like that one could impact us and how we fuel it, and when you walk through any city and see the billions of inactive roof tiles, consider the amount of power you get when every tile you see becomes a power creator. In this the rural people have an added bonus, they will have access to power on a size they never had before. When that becomes a thing of the past, we can focus on new fields and in other areas, there is plenty of mess to fix and a lot of it can be broomed under a rug (we all do it).

 

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June 16, 2020 · 11:55

Murdering innovation

It started with the BBC about 30 minutes ago, 30 minutes after they released ‘Amazon v EU: Has the online giant met his match’, the title intrigued me and anyone who wants to go after Bezos and his haircut is allowed to do so, yet the EU tends to not care about anyone’s haircut, so I decided to have a calm read of it. 

Certain things made sense, yet a much larger part does not anto illustrate it, I start with a quote on the article: “The EU now looks set to charge Amazon for anti-competitive behaviour. This could cost Amazon a lot of money and could alter the shopping experience it offers customers.” To understand this I need to take you on a little time trip, my initial stage of Amazon was seen in 1994, I heard of it in its beginning and to me Amazon made no sense. You see, I grew up in the Netherlands, and for the most, any shop, in any retail area was never more than a hour away, optionally up to 2 hours if it was an exotic item (weapons, drugs) I had access to most items ever needed, as such Amazon made no sense at all. In 1997 I visited the US for the first time and Amazon started making sense. You see there are massive differences between the US and EU in certain ways and most people in the EU might not have gotten it. Amazon was an innovative player and came up and matured a retail direction. So when we get  EU’s competition enforcer Margrethe Vestager stating “We never accept in a football match that one team was also judging the game”, I merely wonder what her game is. And the setting of anti-competition law makes no sense. It makes no sense, because for close to 25 years others refused to go into the Amazon direction, as they remained in denial of what could happen. They remained in denial because they were iterative and small minded, they want the technology of others to come to them for free. And that is a thought that murders innovation. We see it in almost every area of technology. I worked for a company that stopped Facebook innovation 4 years before Facebook was created. Bullet point spreadsheet users who rely on the mission statement and the bottom dollar. They are left on the sidelines guarding iterative traffic. They feel that their option grants them more personal wealth. Now, anyone who has read my blog knows that I am no Jeff Bezos fan, but this he got right and the entire Covid-19 issue worked for him and now the champions of iteration (like EU’s competition enforcer Margrethe Vestager) are setting up shop to murder innovation a little more. You see the others now want the Amazon system for free, they want to enjoy the decades they were not working on innovation and merely (optionally) fucking their mistress whilst they claimed they were hard at work guiding their commision like it was a taxi meter. 

When I gave the stage of setting tax laws properly in 1998, people accused me that it was too complex and nothing was done, now that these firms are raking in the billions, those same people are staring at the sky stating that there was nothing they could do, but they merely ignore their own inactions.

Yet the larger concern is the stage that erupts when we see “It runs an online store and also sells its own products on that platform. The criticism is, that it’s both the player and the referee.” Yes, Google and Amazon innovated retail traffic, after the Netscape issues Microsoft hid in the IE cloud they created and IBM never showed interest, they merely did their own less profitable thing and now they want to push in on a market that had evolved for well over a decade and does fine without them. Microsoft came up with Bing a decade after Google and still has no proper way to set the algorithm for ranking, and misses out on a decade of data, which is how I see it. IBM has its own innovation (Quantum computing) and is still 2-5 years away from innovating that field, the rest of them are innovation candle holders at best. 

Yet I cannot completely ignore that the EU has optionally a case to bring, yet their own inadequacies regarding the mapping of the other players that never showed any interest in innovating the field Amazon is in is also food for thought. Those iterative players that will only step in on the second tier after the innovator has proven their case, how is there any level of fairness to give them the playing field? 

So when we see: “is the company using that data to give Amazon’s own products an unfair advantage?” I cannot completely disagree, yet the larger issue is that Amazon created a level of data collection that other data dogs refused to bark at. Now we all can agree that not every retail shop can wield such data and they should not get hit, yet this stage that Amazon has was in the UK going on for a long time via Dunnhumby did for Tesco and in The Netherlands it was Albert Heijn (et al) and their Air Miles. If you go after one, you need to go after all and that is not happening is it? Yet there is a size difference, but none of them came with an overlay of algorithm and made sense of it, they all wanted their own little corner, the innovation of Amazon was larger than that and everyone was in that selfish stage until they all learned (the hard way) that their way was the losing one. 

In all this Amazon is not completely innocent, yet that does not mean that they are guilty. The question we see: “But does Amazon unfairly promote its own products at the expense of third parties?” is woefully incomplete. The issue (just like with Google) is not on what is offered, but what EXACTLY did the searcher ask for? It is a huge part in all this and it is left on the sidelines, optionally intentionally and that hurts, because in all this the central side is not the sellers, or the implied sellers, what did the buyer exactly ask for and that matters, especially in the case of Amazon. The buyer did not ask for “A western where we see Talulah Riley naked with loads of added violence in the highest resolution”, they asked for “Westworld season 2 bluray”, and those two searches are not the same. We can come up with a lot more examples, but I hope that the point comes across. We forget that the largest issue is what the buyer seeks and the bulk want the latest products, they want the ones that ship immediately and can we honestly say that the founding setting of the product sought has all the elements in place (like shipping and overnight shipping options) are these elements properly set to those other sellers? You see, the backwash on what is optionally possible is one thing, the fact that these shops set up the parameters of what can be done in comparison of what is done are two different universes. 

For example, I cannot get to ‘there’ from ‘here’ in Google maps. These two locations are not defined, so when someone is looking at the Sombrero galaxy, it does not mean that there is a path getting there. 

It is the innuendo and the missing elements that make some strike out, optionally murdering innovation. Whilst we see: “The general defence is that there are plenty of companies that act as both a shop and supplier. Tesco and Sainsbury’s both sell their own labelled products in their stores, for example.” a setting duplicated in NEARLY EVERY OTHER country. Pretty much every supermarket chain has that setting, and it is ignored, because they are ‘too small’. I believe that the stage is different, as I stated, the others refused to adhere to the needs of the seeker, the consumer. As such they are out of the online game and that part is surprisingly overlooked. It is not the business of Amazon (or Google for that matter) to fill in the blanks, if Bing does that, perhaps it might have a future to some. 

It is our task to protect innovation, there is too little of it (not what a marketing manager claims is innovation, but actual innovation) if we do not, we merely end up fuelling the EU gravy train and those people need to focus on actual issues, not their gravy train. In this I am not stating that Amazon is completely innocent, I am merely stating that there are a few sides that some people left in the dark. To illustrate this I entered “buy arkham knight ps4”, the results in Bing and Google are very different, bing seems to be all about ebay, that same search in Google and Amazon give a much better result, they gave me what I was looking for. I personally was not looking for ebay options, yet was that part of the equation given? 

The buyer is the larger part in all this and most screamers forgot about that part.

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June 16, 2020 · 01:34

Donkey Balls!

The explanation is actually almost too simple, I am writing this whilst I am rewatching the Expanse on Bluray (thanks to the awesome sale JB Hifi had 3 weeks ago). I was watching and browsing whilst I got exposed to ‘Media rules must help news providers harness digital platforms’ value’, the link was on LinkedIn and came from Facebook. I do not disagree with the setting, but the entire issue is much larger and has traps on a few levels. That issue is a little less complicated when we consider the news on the daily mail where we see ‘Top Facebook exec says it DID help Donald Trump win but only because ‘he ran the single best digital ad campaign I’ve ever seen. Period.’ And NOT because of Russia’, the claim was apparantly made by Andrew Bosworth and it was in the Daily Mail on January 8th. It is not the claim that is the issue, it is the linked advertisements that the viewer gets. I ended up with advertisements by Telstra and Microsoft. Now, there was nothing wrong with that, yet if I had not clicked on the story, the advertisements would not have come. That is the issue, even newsmakers need to rely on clicks and there is the first issue. Basically the (short) story has the following 2nd headlines:

  • Andrew Bosworth is a longtime senior Facebook executive and confidant of Mark Zuckerberg
  • Bosworth wrote a 2,500 word memo shared internally with Facebook employees that was published on December 30
  • He claimed the Cambridge Analytica scandal was a ‘non-event’ and admitted the Russians did manipulate the U.S. election
  • Bosworth also essentially branded criticism of the company as fake news because the press ‘often gets so many details wrong’ 
  • The memo was initially leaked to the New York Times on Tuesday before the top executive published it in full on his public Facebook account 

5 times to get the clicks, 5 times to get advertisements and the news channels are in the setting to get CLICKS, making the quality of news debatable and there is the larger issue. When the news becomes a commercial vessel, how can it be trusted?

SO when I looked at the news (according to the Sydney Morning Herald) we get: “It would allow news publishers and digital platforms that distribute news to continue building on existing commercial arrangements, and support the development of a Digital News Council to advance cross-industry collaboration. It would also encourage more transparency for significant changes to the ranking of news content in News Feed and guarantee to publishers we’ll continue to share measurement data on how their content performs on Facebook as well as insights on their audiences, without sharing personal user information.” Here I see that there are optional ‘agreements’ on the sharing of revenue (which I do not debate, or wonder whether that is wrong), yet I do wonder about who has the stronger pull. Revenue based decisions, or news quality decisions and the ambiguity of it deepens the innate mistrust in me and the mistrust of the optional news that it breeds. So the quote “It would allow news publishers and digital platforms that distribute news to continue building on existing commercial arrangements” sets the steps for commercially inclined news, not neutral based and news baked news. It ends up not getting the clicks and that is the larger problem. The digital problem is that there needs to be space for news to set the parameters, yet the click is what gets the revenue and they tend to be on opposite sides of coins of different currency. Better stated was the Expanse response, which was ‘It really is Donkey balls’, the settings a larger one and those relying on click based revenue would not be interested in slaughtering the goose with the golden egg and I get that. But we need to move the news into another stage of the media, now making it revenue based, all whilst those participating should require to pay these newsagents something, it was their material used.

So whether we accept that the previous elections used a much better digital profile, we need to take the news out of it, and give them their own digital channel, not set to a click based system. It requires new levels of innovation on digital media and we all better accept that fast. 

What is the solution?

I actually do not know, but in part it will be creating awareness with the people, they need to realise that they are part of that problem, they are the inquisitive types and usually that is not a problem, yet the push the click based activities forward and at the point they become part of the problem. As I see it, the news might be part of social media, yet they should not be part of the click based equation and until the news starts realising that, as well as the fact that their shareholders, stakeholders and advertisers are part of the problem and not part of the solution, this issue will continue.

So those who have seen the Expanse season three and know that the initial weapon was something more might realise that in the digital media that click is the something more towards a weapon, all thanks to the shareholders, stakeholders and advertisers. We need a much larger change and until cash is taken out of the equation it cannot continue, yet that too is a dicey position, because the news has every right to cash in on materials they created. We cannot ignore that part of the equation.

 

 

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June 13, 2020 · 16:57

To knowingly intentionally ignore

There is a state in any person’s mind to ignore anything that does not fit the need of the receiver. This is not a bad thing (at times), and we can ignore all we can, yet to deceive ourselves that it does not exist is another matter. 

To look at the station we need to look at the consideration of two settings. The first is ‘an organized effort to gather information about targer markets or customers’ this is the foundation of market research. After this we consider the second part, which is ‘the process or set of processes that links the producers, customers, and end users to the marketer through information used to identify and define marketing opportunities and problems’, as I personally see it, some do not see the difference (or ignore that there is one), or as I would imply, to knowingly use one as the other. The first difference is the population. In market research we investigate a population and we set our hypothesis based on the station of it. We dabble, we slice and dice this population, and we draw conclusions. The problem is that some hide behind the slicing and dicing, calling it the arbitrary process. For the most I have no issues with it, or better stated I do not care one hoot about some of these analysts. Yet lately I see the impact of decisions and business processes and I wonder if the people accepting the marketing stories whether they are in the dark, they do not care or if they are clueless. 

It started with Microsoft, then Ubisoft, after that there was a stage at Apple as well as a stint in the US administration. All acts based on what some would call ‘a market research into the people and the impact of view’ yet it seems like the marketing research of passing a bitter pill to the extent of surviving the action. That is clearly how it feels and the first act on my side was remembering a previous conversation, a conversation I had roughly 20 years ago. The premise was that a board was cutting expenses and setting the stage of having the environment where they stopped getting a 90% approval on their product and settling on an 80% approval. It is a dangerous and slippery slide. Yes it seems cheaper and it might in the beginning be cheaper, yet the station as we see it is dangerous as the degrees of freedom diminish (intended pun). As a product drills down in different areas, the 10% shift implies that on three fields the danger grows that the overall approval rate is optionally down to 60%, especially if the 20% missed rate hits any consumer 3 times. This is where Ubisot is at present and that is where Microsoft was in the last few years. In that stage we see “to develop technology that will enable them to stream games to whatever piece of tech a person is holding – be that a smartphone, console, or something yet to be invented”. It is the Ubisoft statement and that is fine, yet with the testing and inadequate versions over the last two years alone gives the consumer (the player) a much larger lag, especially when these players are only relatively happy and get hit again and again with downloads that tend to exceed 20 GB, how long until the player has had enough?

It is nice to drill down unto a group of satisfied players, yet the larger issue is that the non players are too often disregarded making the story told one that is largely built onto a shallow base of shifty sands. My view is supported by one small detail, as the PS5 was viewed, we saw an absence of Ubisoft games, the station of that 20% is now growing is it not? One of the largest software makers in history had no business not being present at this Sony show, whether they are going forward on both systems or not. It seems to me that this is not a small part, this is a much larger part and it seems to me that the predictions that I gave last year is slowly coming to fruition. 

Could I be wrong?

Absolutely! I cannot state that there is certainty, that would be short sighted on my side, but the symptoms are there, the lack of excellent gaming, dozens of updates that are several GB in size, there is a lack of testing there is a lack of listening to the gamers and the ones setting the stage of listening are rolling the dice which they optionally loaded themselves. They look better that way, yet the consequences for Ubisoft seem better, until the gamers move away, when you set the stage of a non-assassins creed game to call it that, something they did once before, the stage changes. Even as we were given last year “Ubisoft didn’t provide numbers, but said that it had made a “sharp downward revision” in the revenues expected from both games, which it blamed on a failure to differentiate Breakpoint from its predecessor, an overall lack of interest in sequels to live games, and excess bugs for the game’s failure.” (source: PC Gamer) There are two parts in this, the first is that the game sucks, the basic failures seen only yesterday by myself give a larger rise to that Ubisoft has much larger issues at present. The fact that I ended up with the game at 20% of the full price only 6 months ago, and the fact that to start the game I needed a 38GB patch shows that the issues are close to massive. It is not ‘to differentiate’, but to ‘properly code’ a game that is at the core of it all. The difference of Market research where Ubisoft investigates their game against ALL gamers, to a stage of Marketing research where Ubisoft merely investigates the Ubisoft players is part of that optional setting. When anyone hides behind the message and not behind the quality of product, we have a much larger issue and in the next console war, it would optionally set the deck to a very different stage. 

This is not about Ubisoft, Apple and Microsoft have shown similar failings for too long, and the stage where the US administration is in shows similar flaws, even as it is not a product, trust is, and it is faltering on several levels in the US. We can blame several stages in this, but it is not the blame, it is the investigation into the analysts and the conclusions drawn seems to be a much larger stage of marketing research, not market research. One optional stage is the way evidence is rejected and optionally completely ignored. We might look at the Coronavirus, it is not the point, that element merely brought it to the surface faster. Huawei is the first one that matters, no evidence was ever brought to light, it shows a stgs where the US is close to economic collapse, at that stage we see the greed driven marketing research where the actions are at disposal to the US assets, not the US citizens. This matters because it shows that the slicing and dicing of data is not getting the attention it is due, it is happening on corporate and political levels and elements like ‘How Austin Tech Is Democratizing Data’ might seem nice in theory, yet the larger issue is that some views are now seemingly solely supported by the topline makers, not actual academics with the education required to make some conclusions based on data, not the presented views that those in charge of governments and corporations would like it to be. So when we learn that “Imagine business analysts, marketing teams and even the C-suite having the power to interpret data without the help of the entire IT department”,consider that we are now in a phase where those who have are about to decide the fate of those who have not and those people are in for a massive rough ride, or so they believe. When we see the corporate players like Ubisoft and Microsoft folding on strategies as they lose larger and larger market shares, we will see destabilisation of a much larger degree and there the game is up for grabs. Even as some resorted to terms like data democratization, it is a much older principle, it is the discrimination between those who matter to some, against those who do not. Corporations will find out the hard way what their choice brings them, in politics it is a different story and the impact there is nowhere to be seen. We cannot predict it until it is too late and there I expect (or is it dare I expect?), is the stage larger, even as places like YouTube is flooded in some positive light, the negative impact is much larger. The US riots are merely a consequence to part of what happens in data, it is not the cause but there will be much larger and much more defining then we ever expected, the problem there is that after the fact, repairing damage is close to impossible. You see it is not ownership of data, it is the fact that decisions are made on a level where too much data is disregarded. Hiding behind entrepreneurial action is close to a farce. The largest danger of misinterpretation and as the sources are less and less trustworthy and that is disregarding any ethical consideration, or to make it slightly more simple, as data democratization moves forward, the essential part of comprehensive information will be filtered and optionally disregarded too often, a such a full view is not available, implying that the decision makers are merely looking at a limited scope and consider that action when it is done by a billion Euro company. 

We are only seeing this because the surrounding scope was pushed to the forefront, as such those reacting are doing it too late having to disregard increasingly larger consumer markets. When was the last time that such an action was an actual benefit to that company?

 

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June 12, 2020 · 01:18

Between fact and speculation

There are two parts in all this. The first is fact, the second is speculation, the facts come from what we know and have seen. First fact given by the BBC is that the PS4 has so far sold 108 million worldwide, the Xbox 49 million, which is 3 million less than the Nintendo Switch, The PS4 and Xbox both started in 2012. The Nintendo in 2017, surpassing the Xbox in half the time. As such, that so-called strongest console was surpassed by the weakest console and in 4 hours we get to see what the new PS, the PS5 will bring us. In all this there is no surprise for me, I saw this coming in 2016, and as the Xbox One X showed us the face of Microsoft and their short sightedness, I saw how they would lose the market more and more, even as Microsoft is trying to create hype after hype, selectively giving us missing information, the consumers are waking up to the colossal error that Microsoft has become and I firmly believe that it is about to get worse. If it was up to me I would direct Google and Apple towards alternative paths making Microsoft the system in 4th or even 5th position. I am that mean at times. 

Speculation

Speculation is another path, yet that is not about the hardware, that is set to the business practices of Activision and Ubisoft. To give you the example, I have been an Elite fan since its release in 1985, In 2016 it was on early release on the Xbox and it was pretty much the ONLY reason I got it. The game is still fantastic and since that point, over 3 years, the game has had a speculated 53 updates, the last one 3.4 GB, Ubisoft released AC Odyssey in 2018 and has a speculative 54updates, the last one 24 GB, almost 800% of the Elite Dangerous one. Activision seems to have a new record, Call of Duty has seemingly a 85 GB patch. That is way too massive and games on the PS5 will end up being larger, a lot larger. Under that given situation, the entire patch system needs to change. Ubisoft especially (Breakpoint 38 GB, AC Odyssey 2 GB) is a setting that gamers will no longer accept, it is a little bit ridiculous that Ubisoft cannot properly test its games. The AC series especially has shown a lack of proper testing, yet that will dwarf in both the PS5 and Xbox X series life. Under the new setting, the makers can hide behind ‘everyone has broadband’ and ‘there is unlimited download’, yet it is clear that rural Germany and France are not on the big internet page and the entire Coronavirus work at home part with congestion all over the place, in the same setting whilst players like Netflix is pushing 4K series more and more, the entire mess of congestion will only increase. Players like Ubisoft will not survive the quality they have brought so far and there is no doubt in my mind that both Sony and Microsoft will have to protect their player sooner rather than later. This is the speculative part and we will hopefully learn more in 4 hours when Sony gives us the works on the release of the PS5. The time of  release is nearing more and more. As I see it, it is a mere 22 weeks away and some will have to save up for both a 4K 125Hz TV as well as the PS5. As I see it, Sony is extremely likely to have a massively great 2020 soon enough and an even better 2021. None of this matters to Nintendo, it will work great on the new TV and they have already surpassed Microsoft, who will need the largest part of 2021 just to break even with the weakest console. They are not in a good place and whatever hype they create, it will not look good, yet that is still speculative of me and I hope to be proven right no later than March 2021. 

Gaming is about to change and we are only hours away from seeing it ourselves. 

 

 

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June 9, 2020 · 21:11

Paranoia vs Delusions vs Megalomania

We all have that situation, Am I paranoid? Am I delusional? Is it me? We see these parts in ourselves, at least most balanced people have that side in them, it is part of the checks and balances we build within ourselves. So, when we see the BBC article only 10 hours ago stating ‘Satellite traffic images may suggest virus hit Wuhan earlier’ we need to take a long hard look at the matters that play. TheBBC makes the endgame clear (just to cover themselves) with “The study has not been peer-reviewed”, yet that is merely the part that matters the least. A number of serious questions and levels of scrutiny are required on both Harvard University as well as Dr John Brownstein. Now, I am not stating that the study is wrong, I have not read it, as such I am in no state to comment on it, but I do have thoughts. The first is all that satellite traffic. We might throw that thought away, but I have other issues. For that we need to go back to 2013 (March and August) at that point we had issues with Chemical attacks in Syria and no one knew anything, not even the Americans, so they cannot identify a mass extinction event with Sarin, but they can give a larger view on the flu? Consider the idea that the US has been actively PROTECTING the user of a chemical attack, did you consider that? I had that thought the day it happened, but they all hid behind “The UN mission found the likely use of the nerve agent Sarin”, in all this we accept ’likely’? In that stage we now see all kinds of speculation by people a lot will not care about and I am the delusional one? Added to that the online surges? So what data is used, where did the data come from? Added to all this is the stage of the way it is presented, and linked to all this is data that requires a lot of scrutiny. Consider that someone makes a paper like this whilst we also see “But if the infection was present – undetected perhaps – some people could have been leaving Wuhan” all linked to people searching for flu symptoms? And someone made a paper out of that? 

I reckon it is time to massively scrutinize EVERYTHING coming from the US, yet too many listen to the words from Wall Street and they need a scapegoat or all these losses, all whilst we see that the lack of resources is the number two bad boy. 

Is China innocent?

I do not know that, and to be honest, I do not care. They had the Swine flu over there and a few other issues, yet it is and has always been clear that Wuhan was the start. The fact that the flu went to so many places left me puzzled from the beginning. I admit that I know nothing of Wuhan, as such I have no idea how much international traffic it sees, yet in february there was a clear picture and even then it took the media 10 days to give a clear Pandemic message, even though I had clearly shown that the dictionary meaning of Pandemic had already been passed and the global governments did close to nothing, their economies would not let them and now they are crying like little girls. All starting their own blame game. So whilst we are all looking at China (which partially makes sense) no one is wondering how governments and the people reacted when the WHO gave us all on January 30th “A Public Health Emergency of Global Concern”, yet what did the governments do? They underestimated the issue again and again and we see very little of that, do we? In this the South China Morning Post gave  “that China’s first confirmed Covid-19 case traced back to November 17th”, we can set the stage that there was an issue earlier, but there is also the stage of identifying the disease and in all that the larger issues is not blaming China, as I personally see it the lack of actions by governments on a global scale is a much larger issue, with the winner being President Trump making wild claims going back to March 2020, instead of closing the borders he let it all happen and now we see that the US has an optionally underreported number of almost 2 million cases infected whilst over 111,000 people died of the virus, 111,000 people that died of the flu. In all that less than 50% in the US are registered recovered cases. I reckon that this so called paper on a virus with wild statements like “they could not always compare satellite images taken on the same day in consecutive years due to cloud cover in some of the photo’s”, as I would like to call attention to the 2013 fiasco where implied wind and optionally dust too prevented the Intelligence agencies of seeing what was happening, it made all the difference to the dead people. 

 

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June 7, 2020 · 21:51

The choices of a greed driven nation

I had to consider a few things today, they are essential as they would impart a much larger setting, do I give way to optional millions, or not. I decided that I need to find a path in between, but the larger wealth that the US voraciously implies is off the table, I would have preferred to work with a player like Google, but the situation in the US is too unsettling. We see the impact of harassment, pressures, discrimination and a lot more, all under the administration of President Trump. Yet, they are not alone, the other side is also baiting the masses and some are falling for it. This entire setting has the origin of debt and poverty, that setting was more and more on the forefront. I made notice of that danger well over a year ago, yet the Corona pressure brought it to the surface much faster than anticipated. The impact is on too many fronts all at the same time and the US has no escape plan. Whatever path was optionally there had been taken away by Wall Street executives, not merely Wall Street, but their minions that are all over the world, squeezing the markets again and again, setting a stage of unreachable expectations. We heard it in the last few years on how ‘analysts expect this firm to reach revenues well over 18%’ answer all silently accepted this. America is now in a stage of debt that exceeds $25 trillion, all whilst big business seemingly stays afloat. Yet that too will change a lot faster than most realise, what happens when the US goes into a full Civil War? That is not a joke, that is the reality that this America Administration faces. It either bursts the Wall Street balloon, or there will be a civil war. The escalations in the US even now point to that. Some merely call it the ‘Nixon playbook’, others watch the toppling of statues, people in police outfits without insignia and without proper discipline. ABC7 Chicago shows intimidation of a dozen white people with rifles as African Americans walk with boxes on the streets, how will this go right? This will escalate and I am not willing to set the stage of my IP in that environment. That so called ‘Chinese oppressive regime’ seems a lot safer to leave my IP with at present than any American based corporation, I had some hopes for Google, but it seems that they are in another stage of self preservation (which is their right), in the stage where the Trump administration goes overboard to quell whatever civil war erupts, California will not be out of bounds, it will get hit hard and it will dampen my value, something I am unwilling to do. It is not about my value, it is about the business impact that my IP will have and I want to watch it growing to the height of its ability. I think long term, I always think long term, the Wall Street boys never got that, they were never able to look beyond the next quarter or the next spreadsheet. 

That is the stage that will hinder and hamper the US, not me, but in the US there are thousands of inventors, thousands of idea makers and they are in a stage where they can no longer trust their own place or their family value. As such, when this comes to blow (and it will), the US will face the largest brain drain ever, they have never faced this before. A lot of people will return to family homes in Western Europe, linking to larger businesses in France, Germany, the Netherlands and Scandinavia, and the Patent shift we see then will be one the US has never faced before, they will go from a number two after China to number 4-9 (depending on the brain drain), as such the US and its debts will implode as their economic value will dwindle, it was a setting that was clear to happen and as that happen, a larger part of the US will become a dead zone, a place without future. The states New York, Texas and California could end up carrying the entire US on their shoulders, which is more likely than not ending healthcare and social services. As these escalations become visible to a lot of people the brain drain will only increase and as some will try to hold on to the brain value of some, the larger population which by the way is well over 40% non-white, will listen to other nations offering larger premises, with optional start up bonuses and houses. It is their cheapest option.

So as a larger shift is happening, we will see a desperate America trying to find a solution that all can live with, if only they didn’t have that pesky $25,000,000,000,000 debt hanging over their heads.

And what about me?

Well, I am uncertain how it will end, but I have set the wheels in motion that over time will hand to the public domain my IP, no corporation will set that stage or can prevent the stage. I have set activation and deactivation codes in motion, I am not willing to trust some corporate goon ever again. Yet the stage I am looking forward to is also an appealing one. Those greed driven people forgot, I was never rich and I am not seeking it (hoping for is still on the table), yet the larger setting is not of what is, but it is one of what is yet to come and the US has no real 5G strategy, it gives its idea’s to the media, blatantly hijacked by some senators needing the limelight and in the end, it all stands still and when we see the standards from China winning over corporations in Europe, the Middle East, Africa and Asia we see a setting of isolation for the US, propagating values via the media that are less and less certain before 2022, the 5G workforce will seek larger leaps into other areas. And it is only one of several fields where the brain drain will hamper the US.

For me, it does not matter, who not to trust is only a first step, the next one is the idea and how it will come to reality. I will end up with a fair share of coins, I will end up in a better stage than I ever would have considered and whilst I await that stage, I will have time to finish writing the story that will male a lot more wonder what on earth they were thinking. 

We are watching the choices of a greed driven nation unfold and whilst we see them celebrating wealth, they seemingly forgot that well over 80% is not part of that and almost 11% was under the poverty line, with the unemployment rates the US now sees, that line will shift, it will shift to a much larger degree than any administration ever faced, yet this administration has a massive debt to deal with too, a debt it largely inherited. As such life in the US will become unbearable to a much larger degree soon enough, and the US is not ready, it merely advertises it is ad others are taking advantage of that difference, even now, even as the US remains in denial, they are merely opening the door more and more to be cast from the room of being a superpower. Inviting others to the G7 doesn’t re-affirm their stance, it merely makes it obvious that the American dream died, it did so when greed became more important than innovation. A lesson too many American had forgotten about, the power that innovation brought, not the innovation that large corporations advertises, but actual innovation, the version of innovation we saw all over the 90’s.

 

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