That is the theme that I was introduced to last night (at https://www.bbc.co.uk/news/technology-65855603). The BBC informs us ‘Facebook owner Meta plans to create Twitter rival’ and personally I think that this is on Elon Musk. He was given a raw deal, he was overcharged and the media REFUSED to look into the matters that Jack Dorsey pushed for. There was nothing but the flaccid reaction of ‘wannabe’ journo’s all over the planet. We then got a new twitter, a new CEO and a few knee jerk reactions. There was too much chaos, then the charging for checkmarks started, 180 degree actions and plenty of people apparently moved to Mastodon or something else. And now Meta is making its version of Twitter. The problem here is that Facebook is a really solid product, as such they can pull it off. I will prosper later on, but this is not about me. You see, the article gives us ““We’re exploring a standalone decentralised social network for sharing text updates,” they said. “We believe there’s an opportunity for a separate space where creators and public figures can share timely updates about their interests.”” And in light of all the waves that Twitter caused, they might actually pull it off. There will be other issues, but I will leave that for another day. So when we see “The text-based network – which has a working title of P92 – could turn out to be a greater rival to Elon Musk’s Twitter than either BlueSky or Mastodon” we need to realise that this is more than a move on Twitter, there have been noises on the weirdness of Mastodon, as such all three would lose a massive chunk to the Meta variation, add to that a separate stage for adding visibility to Facebook could imply that Meta is about to makes massive waves on the existence of Twitter, Mastodon and BlueSky. None of them wanted it, but they created that worry for themselves and in this case Elon Musk created a lot more worry overall which might have been the signal for Meta to go ahead with this new development.
Is it good, is it bad? I honestly cannot tell yet. Twitter did this massively to itself, even though Jack Dorsey was cause of several issues. Mastodon had a few glitches on its track and I know next to nothing of the third player, but there are more players and now that Meta is getting involved, they will most likely all lose members to the new variation, but that is how it goes. You might be one of the players, but the next innovator will change that setting right quick, this is why I know that all of them including Meta are close to losing millions of members and that writing had been on the walls as early as 2019. So when Meta comes through we will see what happens next.
Yes, a week ago Sony got more light in the Financial Times (at https://www.ft.com/content/4b410761-78d8-4bec-a48b-79f1373d42e1) gave us ‘Sony chief warns technical problems persist for cloud gaming’ there we are given “Promise of technology remains unfulfilled after more than a decade of development”. This is expected, but in light of certain steps, it is a little disappointing that Sony is not on a better horse. It works out well for me, but that is not the point. You see, these streaming solutions are great if properly aligned. In addition to that we do know that it will depend a lot on a full 5G deployment and in that both Japan and the US are underachievers. Japan is in a much better position than the US and the EU, but those two places is where the actual consumer base is for Sony and they need them, just like Microsoft needs them but they fumbled the ball a few times over. We are also given “Sony’s chief executive has warned that cloud gaming is still technically “very tricky”, playing down the risk to the console maker of the industry quickly converting to a technology on which its rival Microsoft has bet heavily”, as well as “I think cloud itself is an amazing business model, but when it comes to games, the technical difficulties are high,” said Yoshida, citing latency — the fast response times demanded by gamers — as the biggest issue. “So there will be challenges to cloud gaming, but we want to take on those challenges”. In this Kenichiro Yoshida is not wrong, but as I saw in articles I wrote months ago and in at least two cases 1-2 years ago I mentioned that Microsoft and now Sony are both looking in the wrong direction. They are in a stage where they are looking wearing the wrong glasses and that is the rub (for both). You see at present Tencent Technologies is seemingly looking in the right direction and that is the problem. If Sony doesn’t adjust its scope and its approach it will fall short. You see both companies need two parts, the first is a population and the second is the technology. At present all three have the technology, but the approach to getting a population is skewed and optionally right out wrong. This is a problem because Tencent is taking a much wider approach and they have the option to win this game at present. It does not make me happy as I am a Sony person. Some like dogs, some like cats. I like cats and my PlayStation. Yet I am a gamer at heart and that is why I am not turning my back on what Tencent could be bringing. This might not appease the American or Japanese ego, but that is not my concern. As I see it, the stronger the competition, the better the systems. The Xbox led to the Xbox360 and that pushed the PS3 to become a much stronger PS4, of that I have no illusions. Now with the Tencent system, we will see whether Amazon and Sony will become stronger adversaries, or if they will through in the towel as Google did. No matter how we see it there are issues in that Kenichiro Yoshida is completely correct. How they are overcome or swirled around is all up to Sony. One issue is partially seen in “many users have yet to switch from a console or high-end gaming PC to streaming games entirely over the internet, fearing the lags that can be caused by slowing internet connectivity and server speeds”, you see the error here is the ‘switch’ part. That is not likely to happen any day soon. It is why I and many others have a Nintendo next to our PS4 or PS5. The streaming console will be the third system when the offer is interesting enough. And for a gamer the currency is games. For that all three systems need time and they need to focus on what could be gotten now and what can be developed in the near future. The second one is important as is sets a long term goal and I put the design for nextgen streaming solutions as Public Domain for Sony and Amazon free of charge as to give Microsoft greater worries. There is nothing more nagging when they spend billions on software houses and you hand new ideas free of charge making their investment an anchor around their necks. But that is the price you pay for screwing with gamers and taking away their free choice. They were allowed to do that, they did nothing wrong, but the price is a much larger issue and I was happy to give it to them.
Yet this news article is not a new setting but one that leaves me with questions. Not merely is the article completely correct and on point? You see this is new technologies and a person like Kenichiro Yoshida will give what he can not optionally all he does have to tell, I get that.
Yet the quote “The promise of cloud gaming is still unfulfilled after more than a decade of development” gives a rather irritating issue. You see there has been no information on certain developments and that is fine. The press does not need to know everything (at times they are unaware of anything), but it makes me wonder if Sony made the same mistake that Microsoft has made and that would give Tencent Technologies a much larger advantage. This is all on the premise of what I do know and I admit right of the bat that there is a whole lot I do not know. Yet that to is under the stage of certain elements and as I see it so far my assessment has been correct, as such I wonder what is in store for us. How deep will Tencent Technologies penetrate the western gamers world? At present their stage looks good, but as I stated, it does depends on a few items and what I have seen from some of the Unreal Engine 5 demo’s they are on the right path and some other information gives us that they are looking in a few right directions and that might bank them well over 50,000,000 consoles global within 2 years, which would shatter whatever Microsoft thinks it can sell and it will also shatter the expectations of Sony, but that is on what I presently know.
So enjoy the weekend and remember Monday is but a day away.
You would think this is about someone and you would be right. This time it is about me, all about me. You see, if you read my previous article (at https://lawlordtobe.com/2023/06/10/without-intro-course/) called ‘Without intro course’ you would see that I am giving a lot more attention to the NPC part of RPG gaming. I have no idea how it is currently done. Yet I suddenly had a spark and I will only lift part of that veil. You see Microsoft is always watching and those losers are out of the game of consideration. This will be only for Sony (Playstation), Amazon (Luna) or the Tencent (Logitech G handheld). I personally would love to include Nintendo, but they would not be able to facilitate this. That is not negatively intended. Their system is awesome, but this is nextgen stuff, beyond the PS5. And then only three remain as I see it. This new system is a reengineered solution that could facilitate up to 25,000 NPC’s in a game. No one has ever done that and I got there in the weirdest way. The first thing my brain gave me was “When is a VOR not a VOR?” Which I got from Die Hard 2 (1990) it started a sea of ideas and as my mind was redesigning what it was designing in the first place a thought came to me and as I thought it through it made more and more sense and this is merely the groundwork. You see as I got thinking I remembered my old classes (UTS, 2011) which got me to the IP of Vinton Cerf. Yet his idea was set to other settings and it as not the obvious of choices, but if I am right, this ‘improved’ patent might fly. You see one setting is “If the improvement is also considered non-obvious, then the patent office would grant you a patent on the improvement”. I feel certain that Vinton never considered this application. The idea of game streaming and usage for the NPC characters never existed and until this moment doesn’t seem to exist. Some issues we see in Skyrim (not a bad word about that game) and the Horizon series never seemingly touched on this. Yet if I am right, my brooding has moved me to an entirely new setting of RPG gaming and that I keep under wraps and add this to my first IP as an optional bonus. There would be more less obvious advantages, but that would be giving away too much of what my delusional mind just set in motion. No matter how this turns out. My imagination engines are running full throttle and it isn’t even Sunday yet.
Yup, almost going there. You see I got to this station in a slightly unusual way. I think it all started about a week ago when I saw the mermaid show on YouTube, where a youthful young lady (looking a lot like a partial tuna) was swimming in the Dubai aquarium with the sharks around her. Then last night I had a dream where a woman looking remarkably like a young Kelly Lynch (Roadhouse, 1989) was getting eaten by a shark. The setting however was that is was orchestrated (read: murder). The culprit had overlaid the back of her tail section with red paint and waxed that. The red paint was a stage of aloe vera and fish blood, the wax took the smell away. And after a minute of swimming, the wax started to give way revealing the fish blood and that had the sharks attention (all of them) and human blood might not be their forte, fish blood woke them up and send them into a frenzy eating the badly tasting tuna and destroying the evidence in the process.
There was no intro, this was a clear act and there was no culprit in sight. As such the dream did not make sense to me, other than a scene for a movie that was not yet made. But it was several hours later when that scene opened up doors to the stages of an RPG I have been writing here. You see, we think of small terms, but in the age of streaming this stage alters. And to prevent rehashing the same missions I am doing now in Skyrim (and enjoying every second of it). It dawned on me that a new kind of NPC hoodlum was required. Also the stages I am writing about take a different approach. So what if someone was ‘colouring’ the clothing of fishermen and when they go out, the dinner bell smells loudly in the waters? I had been tinkering with a new NPC approach where we could evolve NPC reactions and options, but we need a similar stage for the antagonists. And lets face it, murderers tend to swim alone. Like rogue males in a contested battle arena. As such I would need half a dozen storylines each with a mastermind, some henchmen and a setting. Most work for money, but some have other drives and as such we create 6-12 storylines all with location settings and targets and the nice part is that with every new game these settings alter. So different locations and different people. Yes, the methods can be identified, but you will not play the same game. You still have to find out who is the one you need to kill as well as finding the henchmen in that caper. As such we get bandits, assassins, smugglers and revenge minded people. This is a stronger setting because smugglers and revenge minded people might not be acting legal, they might not be wrong, they might be good people upping the ante of the game and your game play.
Then we get to set out the bandits, they are clearly in one set minds (greed and lazy incomes). Yet as they are in different locations and in different locations per game that gameplay will alert you to unexpected sides as well. In some games we go to the same places, especially in the beginning of the second game you play. Yet what happens when you do that and you find a very different adversary, or none at all? You are merely off your game, you get to immerse yourself into the lore much more strongly and is that not the essence of any RPG?
As such I have found another gimmick all in the new game, all options the RPG designers to the best of my knowledge never aimed for before, in the first it was not possible, but now we get to the stage where the consoles CAN offer this, but the stage is not explored. Or perhaps they are still working it out. But in all, this is where the streaming systems can evolve into the next console of choice. There is no intention to take out the PS5, but consider it net to your PS5 and Nintendo Switch. Sometimes you want to drown in RPG for so many hours. It is good that there will be a system offering this to you.
Consider that thought as you sleep through your weekend and thoroughly enjoy that sentiment.
That was the first thing I considered when I was reading some story about recruiters. The same thing we have seen for decades. Interrogations, not an interview. Fake promises (experienced that myself) and forever the need to collect as many resumes as possible. It is the old way and covid changed ways, yet it seems that recruiters are in the dark on what they need to do. Like taximeters, trying to get to the next ‘cling’ on the timeline.
And then the largest failing of any recruiter. No communication at all. It is like sending a ship in a bottle into a bottomless pit, never to be heard from again. This is exactly why recruiters have lost well over 90% of credibility of whomever they had contact with. I have (to the best of my knowledge) never had any feedback from a recruiter and over a decade only one has ever arranged an interview. I didn’t get that job, but when I saw the scope of what they needed, they would take someone more experienced. So no hard feelings. One in 10 years.
Recruiters need to alter their scope, their vision and their approach. Yet as far as I can tell there is no chance of that happening. To be honest, I saw one interesting approach last week. One recruiter (or firm) set the advertisement with the line ‘Would you like to be a millionaire in 2023?’ OK, this might be largely fake, but it would catch anyones eye. And an eye catcher is good, but the rest still matters. And in the past LinkedIn was the one place to go, but it seems that they are taking a page out of the approach that Seek had been making. Job notifications are merely advertisement space and that is how it feels. I might be wrong, but for that the job posters would have to communicate. In this the problem is that my setting is that I have had less than 2% response to my application with 60% of those being “We have received your application” the rest were right out rejections, but that is fair. At least you know where you are at that point.
Still in Australia in a place where ageism is key, I would think that the people who have the decades of experience are learning. We see messages like “Australia’s skills shortage shows no signs of improving as the latest job reports point to gaps in industries” are abundant, and this was less than 3 months ago. Yet the cold shoulder approach that recruiters give are no sign that there is any work shortage and as stated the thousands of jobs that places like Amazon, IBM, Microsoft, and Google had shed are decent proof of that.
As such, I am also looking international. Yet at my age that is a dubious approach to take. On the upside, if a firm is large enough and they require me to also man a desk in an international office, that might not be the worst idea to consider. I am still hoping that places like Google and Amazon pen their eyes to the fact that they left billions on the floor, but hey, we can all wish that someone opens their eyes, can’t we?
What is getting clear is that the 90’s approach to recruiting is no longer working and it hasn’t worked for some time. As I personally see it, recruiters are the Direct Marketers of a world that is guiding their postal box straight to the circular filing system. But that might just be me.
For me I am silently enjoying last night’s dream. I was in the Dubai Mall and a baby Cheetah (yes those fast cats) jumped on my lap as I was sitting on a bench, the little rascal curled up and fell asleep. I reckon the holy grail for any cat lover. I woke up with quite the smile on my face.
Enjoy today day, the next weekend is now within reach.
This thought came to me last night after I have had a few negative encounters with places like JB HiFi and likeminded places. First off, JB Hifi (et al) did nothing wrong. They were all as kind and as customer service minded as needed. What was the small fact is that I had a few dollars at my disposal and I wanted to catch up with music by Bowie, Kraftwerk, Enigma, Supertramp and a few others. None were available. Moreover there is a whole range of other musicians that would not normally be available in Australia. Then I remembered the larger setting. It was IP, but not mine. It was a Dutch entrepreneur named Hans Breukhoven who created the Dutch chain ‘Free Record Store’. It was as impressive as JB HiFi or the Virgin Megastore. He came up with the idea where people selected an album and it would be created at the spot. In the 90’s this was too new, too forward thinking, but I reckon he had the right idea. Now we rely on Spotify, but why? And when bandwidth becomes an issue, places like Spotify will have a problem. What matters is that this idea by a place like Amazon (most likely) could create a special store in the larger cities first, creating such a place. Allowing people to connect to music and strongly local music.
You see there is no clear number of expats globally, but some sources state it is well over 250,000,000 people. Consider that there are that many people that cannot connect to their original music. We can give you a list, but that list becomes too large and too overwhelming. New York Alone has an expected 3.4 million expats. As such one store offering them a whole range of music done at that point and offered to these people become a viable solution now. After that places like London, Paris, Amsterdam and like minded locations become a next setting. It is becoming more and more easy to create high quality CD’s, the elements are there, the printing options are there and it is not out of the realm of possibilities that a place like Amazon will partner with a place like QuickCopy and complete the circle. Where do you find local Italian music? Name a nation and the names will come pouring out. The idea that Hans Breukhoven had was spot on, he was merely too early with the idea and he left us without seeing it come to fruition. Yet I reckon that this is registered IP and they might want to consider talking to Amazon about it. Amazon is not the only player, but it is the most viable player to make it work and I reckon that an element that has the ability to become a billion dollar industry should not be ignored, but that might merely be me.
No matter how it turns out for me, I reckon that there is a market which is now becoming large enough to take another look at the ideas that some rejected over the last few decades, but that might merely be me.
For those with the simple setting that I should rely on Amazon, they are not incorrect. You see, I believe in supporting my own local hooker (a term from the 70’s). I get that Amazon is soon the only option for me, but that implies that the local shops have failed and I believe that it is my duty to offer them a solution, even if Amazon is added to it, unless they partner with QuickCopy, making my believe sound fine. You see, it is not merely about the music we all like. How about musicians like Abadi Al-Johar, Adriano Celentano, Sakis Rouvas, Liesbeth List, Rufus Wainwright or Gustavo Cerati. I know merely two of them. But the world is larger than me and the setting of someone wanting an album now is not out of the realm of possibilities and when we have that running. People will have an evolving mind towards movies. DVD’s is an option, but Blu-Rays not yet (as far as I know). A station where distribution will lose out of, merely because they cannot have all and that tracks will have to evolve and the idea that Hans Breukhoven had a few decades ago is now starting to make more and more sense. And I get nothing out of this, which is not a prerequisite. I believe that in this world, in this economy we will need to put all hands on deck to start making an impact. This today was mine, I have had a few ideas in the past and I merely added another one. I do not reject anything because it is not part of my bottom line, that is the stupid approach of a local thinking manager. It is as someone once said Think Local, Act global and I am merely doing my part.
Enjoy the day, soon you are merely one day away from the day before the weekend.
Yes, a few hours ago, the AL-Monitor gave me the news (and anyone else who reads it) that ‘Canada’s arms exports boom to Saudi Arabia, Israel, Qatar’ (at https://www.al-monitor.com/originals/2023/06/canadas-arms-exports-boom-saudi-arabia-israel-qatar) now you think this is great news (as in size of the news), but you would be wrong. Canada, the other commonwealth nations as well as America are waking up to the coffee (optionally served by Tim Horton himself). When we read “most of the shipments coming from a $15 billion contract reached in 2014 but only approved for export by Canada’s current government” and you consider ‘Is it too little, too late?’ (at https://lawlordtobe.com/2023/06/02/is-it-too-little-too-late/), which I wrote on June 2nd and you take the scale of the setting, you will see just how desperate the US is at present. Is it that Saudi Arabia is siding with BRICS? Is it because Saudi Arabia decided to cut production by a million barrels per day? Your guess is as good as mine, yet this is the setting and the Canadian BS line that it only got approved by the current government does not compute with me. This is the result of bad management on too many levels of US administration and now that the end-line is in view and the US is seeing that several nations, and a few not friendly to America are ahead of them. They are trying whatever they can to avert disaster and I am not sure if that is even possible at present. As I personally see it, China played the long game and they are now the expected winning team. Ahead in defence contracts with the KSA, ahead with infrastructure contracts with the KSA and Telecom contracts and now that the others are waking up, we get “The aims of Blinken’s trip, analysts say, include regaining influence with Riyadh over oil prices, fending off Chinese and Russian influence in the region and nurturing hopes for an eventual normalisation of Saudi Arabian-Israeli ties.” What a surprise! I wrote on June 3rd in ‘Would you believe that?’ (at https://lawlordtobe.com/2023/06/03/would-you-believe-that/) where I mentioned Russia, China and Iran. I also gave a list where we see these 4 points now directly or indirectly mentioned.
And it does not end there. The article (at https://www.aljazeera.com/news/2023/6/7/blinken-starts-saudi-arabia-visit-aimed-at-steadying-relations) also gives us “Richard Goldberg, a senior adviser at the Washington, DC-based think tank, the Foundation for Defense of Democracies, said that discouraging a closer Saudi Arabian-Chinese relationship is probably the most important element of Blinken’s visit.” With the underlining “[Blinken should explain] why Chinese interests do not align with Saudi Arabia and why closer relations in a strategic way inhibit closer relations with Washington”. You see, here is the delusional stage. They are thinking that America still has options. I personally believe it is too late for that, if that was the case then this stage would be handled in 2019 (2015 would have been better), not in 2023. As I see it China merely waited for the US and EU bungle this to the largest degree and that happened in 2020 as China successfully courted The Kingdom of Saudi Arabia for a whole range of issues and with the US president labelling the de facto ruler of Saudi Arabia a pariah, that moment was reached. It wasn’t merely the straw that broke the camels back, it inhabited the entire convoy of Camels and now the end-game is coming into focus. For me (where I am now) it would in part be nice if Blinky Tony (Anthony Blinken) pulls it off, but he will have to sweeten the deal by a massive amount, not merely 1-2 promises, but a whole range of issues on paper signed by the president of the United States and here Congress, as well as the Senate better get out of the way, the loss will be too great if they bungle this. Still the chances of success are slim as I see it. Too much has passed and even as the United Nations played its anti-Saudi cards it might not be enough. As such a whole range of issues that got started by a United Nations essay by someone no one cares about, just like that columnist, that names eludes me for now.
More of my ‘insane predictions’ as some trolls would say are now a matter of fact and slowly we see the facts placed on papers as what is ‘stated’, but last week there was none of this. As such is the media doing its job? Are they looking into matters? What else are they missing? For me the case does not change much, other than the chance that Amazon wakes up to the billions they are missing out of, for me Tencent Technologies is a viable solution, it might cost me a little, but that is nothing to what Amazon and Facebook will lose out of. Google decided not to go ahead in this direction and as I am seeing certain players evolving ideas I had on a few occasions, the timing is decent (but it could have been better), still in light of where America is heading, I should be thankful for every dollar I will get out of this deal and as I see it time is growing shorter and shorter. Still as we see America trying to avoid sinking on the spot, we are all in decent fear of how it hits us, because there is no way that the western world (as well as most Commonwealth nations) will not get hit to some extent. All because we had faith in ego driven idiots (sorry, I meant politicians).
So, how is all this playing out for you?
Enjoy the midweek, we are now at 50% of the next weekend timeline.
This is the stage, it is not exactly ding dong ditch, but the stage is not that far off. Some would state kiddingly “How do you tell the difference between a male door from a female door ?One’s got a ding dong and the other knockers.” Yet the larger truth is hidden here. It is a combination of anticipation and expectation. In market research it is about engagement that engagement is depending on Business Intelligence and most brands have been slacking off, they can no longer tell the difference between what the party lines tells THEM and what the consumers expect. There is a misalignment (not some Miss Alignment). The ITP (at https://www.itp.net/business/uae-consumers-expect-brands-to-get-them-report) gives us ‘UAE consumers expect brands to ‘get’ them: Report’ in this I am referring to places like the Dubai Mall. They are doing a much better job, but they are also vying for attention. That place has more than 1200 outlets and places like Louis Vuitton are vying for the attention of people also seeing Burberry, Armani, Dior, Cartier, Hermes and Prada , all in the same mall. A place that is over 12,100,000 square ft in size, so they need to get it right the first time. You see these places aren’t really competitive for people with a misers purse. When you see a person walking with a shopping bag that might not fit a sandwich, that person is likely to have spend $5000, as such he or she is done for the day. And that mall has 200,000 of visitors a day, as such they need to get on point to get their fair share. Business Intelligence is the currency that assists and here we see “According to the study, a staggering 92 percent of respondents claimed that it’s important for brands to “get” them. These findings come at a time when brand loyalty is plummeting, with 91 percent of consumers surveyed in the UAE (15 percentage points higher than the EMEA average) claiming to be less loyal to brands compared to two years ago. Nearly one in four individuals (23 percent) attribute this decline in loyalty to disappointing experiences.” I personally believe that it comes from the people expecting some kind of engagement, and to be honest, outside of the videos on the Dubai Kids Zone, I have not seen to much engagement. One of My IP solves that, but it is not mean for one shop, it is meant for the entire mall. It is the brands that require to create some level of engagement and to be honest. In all the mall walkthrough videos I have not seen any. You might wonder what that means. You see, the video walker will call attention and thus far, apart from the sensational views that the mall offers, I have not seen any. And my personal view is seen with “When asked about specific expectations, the researchers discovered that 79 percent of the UAE sample population emphasised the importance of brands consistently being aware of their purchasing habits. Furthermore, 86 percent of respondents insisted that companies should remember their preferred communication channel. A staggering 91 percent called for personalised discounts, while 86 percent urged brands to offer tailored recommendations during engagement sessions.” And consider this ‘86 percent urged brands to offer tailored recommendations during engagement’ Now there is debate on how to go about it and I reckon that this is on their marketing groups, but when we get a number like 86% it matter, it matters a great deal. I myself am on the fence, not on what is done, but how it is done.How to do cater to a Muslim population? In New York you set the Victory Secrets line in the open and the people come gushing, that will not work in Dubai. In other versions I prefer to have fun, as such the Mall could do something like below.
Not real people of course, but the heads do not fall into a number, but into a slot with a brand and the ‘winner’ gets a small token from that brand. Perhaps to add a factor, the numbers 5,10,8,5 will be replaced by “Diesel, Adidas, Nike”, “Burberry, Dior, Hermes”, “Prada, Chanel, Cartier” and “Virgin, Sony and Nespresso” the (animated) head falls down the ramp and falls into one slot, then the visitor gets to grab one present from a barrel. An element of surprise and one of excitement. I reckon that line will fill up massively and fast. This is not the only way, some companies have their own way of engagement and they need to dig deep to create engagement, because when a place that rocks 200,000 visitors a day state that 86% of them had a less than great experience, it is time to evaluate what you are doing and the images below show great views, but it is lacking engagement. So why is that? And don’t think it is one shop, Louis Vuitton and Virgin both rock the view, and lack the engagement as far as I can tell.
So how to get the attention? This is a much harder question, it is how to get them and that has been a life long struggle right from the bat. Customer engagement starts at one point and goes around towards what grabs them and Market Research is about masses, engagement is about that person, as such BI needs to evolve into new areas of engagement and that is the rub, how to go about it? The study gives us “The study revealed that 86 percent of respondents (15 percentage points higher than the EMEA average) considered it important for brands to provide a customer experience supported by the latest technology. Similarly, 85 percent (21 percentage points higher than the EMEA average) expressed their likelihood of being more loyal to a brand that invests in technology to enhance the customer experience.” And yes a TV screen creates more engagement, but at the Virgin Megastore, where were the gaming corners?
Where are the places that interacts with people? It is not merely the best TV or the best screen size, it is what grabs a persons attention and there places like Adidas could benefit by adding a sport element in the store, it could benefit by having a place like Hermes open a creative corner.
Consider buying a pyjama. One of the dreariest acts I ever face, but what happens when you can create your favourite pyjama (optionally in a more privacy setting)? It seems that the Arabic world is all about sports, as such what happens when you get to create your next polo-shirt based on YOUR favourite team? The Dubai Mall sports two Hockey teams, so why aren’t brands using that for more interaction? They might, but I never saw it. If the world of consumers is about engagement, the lack of attempts is equally staggering. You see, one of these walk throughs would have shown something. And it wouldn’t need to be ‘horrific’ like feeding a mermaid to the sharks, but between doing nothing and doing something horrific is quite literally an ocean of sand. So when this all starts with data, how is it captured? How are people engaged in this stream? That is equally important a side to manage correctly and even as I like the article, we see nothing on that. Especially in the UAE where tourism is at an all time high. What separates the local shopper from the tourist? It is not always clear and I believe that Harrods had its own set of problems in the 90’s. And when you have a study that boasts “21 percentage points higher than the EMEA average” I personally believe it matters a great deal, but the first observation is clear, there is seemingly a lack of engagement in the UAE (specifically the Dubai Mall). Oh, and this is not all me, places like the TRO group have been rocking the Omni-Channel Advertising for well over a decade and they have been showing that there is power in engagement. So it is not just me, there are expert voices all over the place, but the larger Market Research and marketing community doesn’t know how to interact in an engaging sphere, as such they do not touch it. Yet that might merely be my view on the matter.
Enjoy the day and take the time to smell your cup of coffee, because that too is engagement.
Yup, I got to call the slam-dunk in my name, on my name and for my name. Now, I am no basketball fan, not when there is the NHL. But I have to give it to the NBA, that term they got right. So this all happened in the morning as I was pondering what was next on the table. Then the BBC gave me the heads up (at https://www.bbc.co.uk/news/business-65804768) with the ominous ‘Oil prices rise as Saudi Arabia pledges output cuts’. I had made mention of this danger a few times over the last month alone and now we get “Oil prices have risen after Saudi Arabia said it would make cuts of a million barrels per day (bpd) in July” and remember it is only a million barrels a day, my scenario was a little less nice. This is the exact danger that I predicted and now that it is going to pass, I wonder what the trolls will shout at me. I made mention yesterday that oil prices would be on the calendar of Blinky Tony (Anthony Blinken) and now it actually is there and it will be a rather not so nice meeting coming up, I reckon that Iran is no longer the main focus. This and the stage of BRICS implies that hard times are ahead for the US and I reckon to some extent the EU too. Because now the US is driven to make the million less be a larger setting for the EU than for the US. A stage well predicted and now it is coming to pass.
It is Sameer Hashmi, the BBC Middle East business correspondent who gives us “it was widely expected the oil cartel would make production cuts to prop up prices. It appears most members were against the idea, as any cuts would impact oil revenues, which are crucial to keep running their economies.” He is not wrong, but the oversimplified setting is that they are going from 4 barrels at $3, to three barrels at $4. They all still get their $12 (and then some), but the larger stage comes into play when the equation turns towards 2 barrels for $6, they will still get the same, but now their supplies will last twice as long. The larger problem for the US is that they get 50% for the same price and they still haven’t considered muzzling Brent Oil, those people export over 80% and now something will have to give and that is the stage we are coning to now. So when the UK and EU start feeling the pain of less oil there economy will impact to a much larger extent and as the Just Stop Oil people start shouting victory, the impact of people who cannot pay for heating bills, tradies that can no longer work because their prices need to keep going up, the setting of losses all over rural nations (UK, Germany, Italy and France the most) will be seeing much larger impacts. A stage that was clearly out there. The clearest recent mention I made was on April 13th (almost 2 months ago) at ‘The song remains the same’ (at https://lawlordtobe.com/2023/04/13/the-song-remains-the-same/) it was clear that reductions were in the focal point of OPEC members and in this Russia is merely sitting back, for them it works out nicely. But the larger stages of economy are not set to the drawback of oil lacks, no scenario was set to that and that is the largest political failure in the west. In this the one solution they had with Elon Musk is now slipping from their fingers. So not only did the US bite both hands that could be feeding them, whatever comes next might not be in time for the next debt ceiling, implying that default is the only thing that Americans have to look forward to.
So in the end one player wins, the other player loses, but I get my slam-dunk. Is it fair? That is not the question, I saw this and I predicted this, so why did these high paid politicians not see this? It wasn’t rocket science (well perhaps the Musk solution was). And as options run short the west needs to rethink the political egotistical needs they had and how they will sail with a lack of vision. All that and more hardships will be coming soon and they did this all to themselves and that setting was clear long before Trump took office. A setting of cogs and the first cog will not care what the second and third cog faces. That is the oversimplified truth of the matter, so whilst we watch the news this month, also look at how much enough the people have with the ‘Just stop oil’ movement. As I personally see it, the UK got directly hurt by them and the CAAT all on moral grounds that were massively one sided and based on a fake moral high ground. So remember them when your pump price goes from 189.9p to 293.4p. Don’t blame the pump owner, blame the people who made this happen.
That is a question I am wondering about. This all started last night when I saw some advertisement of Belvedere Vodka with Daniel Craig (kind of) dancing in it. This reminded me of Christoper Walken in the video of Weapon of choice by Fatboy Slim. This is how it started. You see, in 1980 he starred in a movie called Dogs of war, made after a book by Frederick Forsyth. The cast was good, I personally liked the movie, yet it only made $5.4 million on a $8 million budget. A failure Hollywood would say. Another movie made on an unpublished work was The Wild Geese from 1978, also all star cast making almost 10 million on a nearly 12 million budget. Another failure according to Hollywood. Still they were good movies and both had unorthodox settings in those days. The audience was not ready for these movies.
So what happens when Netflix, Apple or Amazon takes a stab at these making them massively darker, making them larger (like a Mini series) You see, these movies could never be made in 135 minutes. But in 4-6 episodes of 60-90 minutes this takes on a whole new form and this time it is to an audience who is ready for the setting of either movie. And not for nothing, Frederick Forsyth has published a whole range of books that could be redone. Some more readily then others. We think of the fourth protocol as the movie that launched Pierce Brosnan into stardom, and opposing Michael Caine he did the job, but in this day and age that setting is suddenly a lot more real than ever before. The Fourth Protocol made twice the budget, as such it might not be seen as a failure. Yet these stories could rake in the viewers and therefor the cash. I am considering the thought that these movies were ahead of their time and Hollywood trying to blockbuster whatever they could got to these scripts too early. This is merely a personal view and optionally not the right one. Yet I wonder if anyone in these three houses looked at the movies that never made a profit and wondered if they could now. Both Wild Geese and the Dogs of War had the setting of a good story, they had the background to make it interesting (especially Steward Granger as the exploiting merchant banker Sir Edward Matheson in Wild Geese), all sides that were never explored, you could not do that in 134 minutes. Yet now, in the streaming age these jewels could make a new appearance, they are over 40 years old now. I wonder what more these three could find if they altered the vision they have.
Good movies aren’t grown on trees, they are found in scripts and at the moment the search for scripts is a whole new problem (until the strikes are a thing of the past). They might not have script writers now, but the preamble to prepare for tomorrow is not something you want to leave in the field, not in this day and age.
Lawrence van Rijn - Law Lord to be 