Tag Archives: Amazon

July 23, 2023 · 16:59

Blue laundry leaking

It happens, sometimes the colours get into the other colours and your white stuff is no longer white. I had my issues with myself, overlooking a red sock with my white shirts and behold, I was suddenly the owner of pink shirts. This is a problem as it is not fashionable pink, but a melee of pink shades in white shirts. The fashion looks a righteous mess. This is something we all dread, and in IT land it is not different, especially when the detergent is Microsoft.

It all started (at https://www.bleepingcomputer.com/news/security/stolen-microsoft-key-offered-widespread-access-to-microsoft-cloud-services/) with ‘Stolen Microsoft key offered widespread access to Microsoft cloud services’ where we are given “Redmond revealed on July 12th that the attackers had breached the Exchange Online and Azure Active Directory (AD) accounts of around two dozen organisations. This was achieved by exploiting a now-patched zero-day validation issue in the GetAccessTokenForResourceAPI, allowing them to forge signed access tokens and impersonate accounts within the targeted organisations.” I was at first cautious. There are intense haters of Microsoft and they do not throw around any kind of evidence, as such I wondered how far this went and behold, ITWire gives us (at https://itwire.com/security/danger-from-microsoft-azure-breach-still-remains,-warns-wiz-researcher.html) ‘Danger from Microsoft Azure breach still remains, warns Wiz researcher’ and here we are given “New York-based cloud security firm Wiz has warned companies and organisations affected by the recent Microsoft Azure breach that the impact of the intrusion may be much wider than reported, and could affect applications beyond those claimed by Microsoft to be impacted.” In addition we are given “Our researchers concluded that the compromised MSA key could have allowed the threat actor to forge access tokens for multiple types of Azure Active Directory applications, including every application that supports personal account authentication, such as SharePoint, Teams, OneDrive, customers’ applications that support the ‘login with Microsoft’ functionality, and multi-tenant applications in certain conditions”, I see this as an issue. The larger scope is not merely the cloud. That thing has all kinds of security issues. No, the small ‘hidden’ text becomes “The breach came to light on 13 July, with the email account of US Commerce Secretary Gina Raimondo cited as one of the more prominent accounts to have been breached” it came to light as a ‘prominent’ account was breached. So how long was this mess there? There is a reason I do not trust Microsoft and as such I do not want them anywhere near the 50 million accounts that I see coming, or the ones that follow, which will be a massive amount of accounts. Even more I reckon as I concluded a new stage in Dubai. I saw the opportunity when I investigated the Dubai Mall, the Mall of the Emirates, the Dubai Marina Mall and the Battuta Mall. There were a few more, but the setting of malls this big all in one city was something I never considered and it gave me more ideas, more options and that made me consider the interactions of my Augmented Reality IP with two other IP’s. Actually four, but that is a story for another day. What is absolutely clear is that I do not want Microsoft anywhere near it. Not with the mess they have, so either Amazon wakes up, or Tencent technologies gets it all. I never discontinued my interest in Google, but they basically took themselves of the field. No idea where Apple is, but that is not my problem at present. You see, the larger stage is the security risk that Microsoft is and it is also seen with “The news agency said Adair’s client had not forked out what Microsoft demands for its premium security suite, and hence detailed forensic data was unavailable.” Really? They are all about the forking out, all whilst their solution is like a 45 year old prostitute claiming to be a virgin? I would suggest that forking out is the least of their problems. That is even beyond the fact that the transgressions are requiring ‘detailed forensic data’ all whilst the transgressions are what the first article is implying “by exploiting a now-patched zero-day validation issue”, all whilst IT Wire implies that the damage is well beyond the ‘pretended’ scope and as such might (a speculation from my side) not be patched, not to the degree it needed to be. And anyone wonders why I do not trust Microsoft with my IP? They haven’t been able to close their barn doors, at least since 2019, optionally long before that. So your data (and my IP) would have been at risk for well over 4 years. We are also given “This isn’t a Microsoft-specific issue, if a signing key for Google, Facebook, Okta or any other major identity provider leaks, the implications are hard to comprehend. Our industry — and especially cloud service providers — must commit to a greater level of security and transparency concerning how they protect critical keys such as this one, to prevent future incidents and limit their potential impact” This might be, but I have never seen these levels of transgressions on Google Cloud or Amazon AWS, but that is merely my point of view. Then we get an interesting side “while Microsoft had ensured that Azure Active Directory applications would not longer accept forged tokens as valid, by revoking the compromised keys, the danger from the breach still remained” well, it might be, it might not be. Microsoft stated that they had the most powerful console in the world and within 2 years that Nintendo launched the weakest nextgen console of them all, they surpassed all sales records Microsoft claimed to have had, so I am not holding my breath here. The number one question is ‘Why could Microsoft not differentiate between real tokens and forged tokens?’ That would have ben my first question, but I am not seeing that here. Possibly for very valid reasons, but the missing out is a case here. So whilst some stare at “setting up application-specific backdoors”, my issue is that with every application, the change of interaction and transgressions increase. It just does. For example (a bad and debatable one), if EVERY application has a zero day issue (pure speculation) we get with 3 applications a speculative 9 zero day problems. So what happens when the average corporation has Azure and 35 applications. This implies that this customer has 42,875 risk factors. Yes, it is a speculation, yet the ITWire article gives us this with “The full impact of this incident is much larger than we Initially understood it to be”, as well as “We must learn from it and improve”, a setting that sounds nice, but consider that Azure was launched 14 years ago, if you are still learning, you have a much larger problem. In December 2020 I wrote ‘Historic view versus reality’ (at https://lawlordtobe.com/2020/12/26/historic-view-versus-reality/) there I quotes the No Such Agency giving us “National Security Agency warns hackers are forging cloud authentication information”, as such the Microsoft claim “Microsoft had ensured that Azure Active Directory applications would not longer accept forged tokens as valid” as a hollow joke. The NSA made the statement 3 years ago, as such Microsoft should have put (buggy) solutions in place to stop forged keys, but it seems they never did. Another mess they made with their own hands. Don’t take my word on this, the NSA send out warnings in 2020. Warnings that Microsoft seemingly never took to heart. Still happy with your blue cloud? I reckon it is time for people to consider Amazon AWS, Apple iCloud, Google Cloud (GCP), Oracle Cloud or wherever you will be trying to keep your data safe, as I personally see it Microsoft is not that place and with that they are scuttling yet another (what I personally like to call) a spin system, just like a washing machine trying to tumble dry your data on servers where you do not have access to them. But that might be my short sighted feel on the matter.

Enjoy the day, Monday is now but a day away.

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July 21, 2023 · 19:21

The writing is on the floor

Yes, it is the case here, never mind what the walls say. I have made mention of this again and again. The US had a piss poor approach to their innovation lack. First they tried to make Huawei their bitch and accuse Huawei of all sorts of things, whilst setting a backstabbing approach to remove Huawei from revenue streams. They did this in the worst possible way and they did it without any corroborating evidence. Then we get the setting that the media is painting China as the big evil. Yet America is not held to any standards. This is an issue for me and for most people relying on evidence. As such the article ‘Xi Jinping meets Henry Kissinger as US seeks to defrost China ties’ (at https://www.bbc.com/news/world-asia-china-66106076) comes over as hollow. In this the BBC has its own share of issues here too. As such when we see ‘US needs Kissinger’s diplomatic wisdom’ I would state “How about some simple wisdom?” Today Al Jazeera gives us ‘Australia blocks acquisition of lithium mine by China-linked firm’. I am not commenting on the events because I know too little, yet it is again some event involving China. Now, there might be all kinds of circumstances that could show it to be a valid block, but the fact that this started in January implies that a block this late has other attached reasons too. The issue is that the media is adhering to the US needs to paint China negatively in many ways and there is only s much you can get away with. At present Huawei is rocking the telecom industry all over Asia, the Middle East and soon enough Africa and Europe too. That will increase and accelerate with the release of 5.5G years ahead of Nokia and others, as such China, Asia and the Middle East are about to get a huge advantage. I reckon that the United Arab Emirates are about to become a larger technology hub in the Middle East and this one will stretch wherever the STC (Saudi Telecommunication Company) reaches. I reckon that before the end of 2025 it will connect Asia, the Middle East, parts of Africa and southern Europe making it pretty much the largest telecom company around. That was what I tried to warn you all for, it opens up all kinds of doors and with the release of 5.5G, my IP now has a shining new setting. One that the US and EU cannot match. They do not have the IP, they have shown consistent cluelessness and even Google and Amazon could fall short here. So what do you think all that will cost these players in revenue? So when I see ‘US seeks to defrost China ties’ I merely laugh. This was a joke and a mistake that was years in the making, now that the events are coming to a close (as the Conversation gives us) with ‘China is playing the long game in the Pacific. Here’s why its efforts are beginning to pay off’ (at https://theconversation.com/china-is-playing-the-long-game-in-the-pacific-heres-why-its-efforts-are-beginning-to-pay-off-209960) where we are given “Other appointments suggest China is appointing higher-calibre diplomats to the region. These include Li Ming, the current ambassador to the Solomon Islands, and Xue Bing, the former ambassador to Papua New Guinea who now holds the challenging post of special envoy to the Horn of Africa. With experience in the region and good language skills, these diplomats have been more able to engage with Pacific communities than their predecessors, who largely focused on sending good news back to Beijing. More serious representatives suggest more serious intent.” A setting I never saw (because I was looking elsewhere) and when you add this all up it becomes a much larger issue (especially for America). There are unconfirmed rumours that Saudi Arabia will join BRICS in August. There is every chance that the UAE will either join at the same time or shortly after. Now with China and Saudi Arabia (STC) having a united telecom front with 5.5G years ahead of all the other players, the setting for global telecom will shine well before the end of 2023. I made mention that I had found something in the last two days and here it is. It is not merely what they are doing. Players like Amazon and Google have the option to create service centres in the UAE (Dubai or Abu Dhabi) most likely and ride that tidal wave, or whomever gets there first will have the option to take market share away from these two players. Huawei is ready to start there, but they cannot do it alone, the waves will be too high. Google is already there (I checked), but unless they get the infrastructure ready others will pass them by left and right and there is the option for billions. Whomever is there first will be able to set the score, not adhere to it and that setting will go from Shanghai in the east to Croatia in the west all whilst these networks will include China, Bangla Dash, Indonesia, India, Pakistan, UAE, Oman, Saudi Arabia, Egypt, from there it all goes into Europe via TAWAL. A setting no telecom company has had to THAT degree and what do we get from Washington? ‘US seeks to defrost China ties’ I think it is a bit late or that and it is about to get worse, especially if the 5.5G is launched in Q4. Those ready to upgrade will show the rest what a massive lag in streaming technology looks like. It is like watching Wall Street people deal in stocks whilst having a system that is 3-4 milliseconds slower than the other system and it takes less than 50 trades to see a decent profit be reduced to a massive loss. I haven’t even taken the lack of labour force in the US at present, which makes their $42 billion overhaul plan an Edsel to say the least. All this was visible several days ago, but go right ahead, consider that China will defrost, they have been playing the long game and now that will turn into a near total victory. The setting I never clearly looked at was the pacific region, I saw the plans for Indonesia, but not the other parts and these are all about to come into focus. As I see it, by late 2024 Germany will chose solutions for their services and Huawei will have them, others do not. The moment that happens (I made mention of that before) France will adhere to the need of economic stability and that is where the EU either overturns the US directive, or be made (close to) obsolete. And all that happens whilst Tencent Technologies is about to launch a few products as well. My IP is in a different direction and I was (sort of) testing that premise beyond the Dubai Mall. I equally looked at the settings for the Mall of the Emirates, Nakheel Mall, tourist settings as well as the Real Estate setting which was a $20 billion market in the UAE (I did not initially know that), so I looked at my Canadian ‘solution’ to the UAE, and now we are vying for the big bucks (I am allowed to dream, am I not). Whatever YOU think, these elements are out in the open and some of them were out in the open since the first Covid lockdown (2020), so players like Amazon, Apple and Google had 3 years to wake up, as far as I can tell they never did.

So the writing was on the floor (the walls too) and these players were all watching the sky to see how their revenue streams were set up and doing. The media was full of it and with the shortage of people and pretty much dumping thousands of people, they had to look at the Middle East and see if these people would be willing to move to a new shore and that is where others will soon have a larger advantage. That I how I personally see it. 

You make your own conclusions, but take the time to go through all the sources, too many media is playing a catering game and they are not serving food. The day before the weekend is underway, enjoy it.

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July 19, 2023 · 21:18

Basic counting

This is a simple setting, there is no ‘complication’. There is a certain need to be competent and this is seen and shown in all walks of life. So I had a few issues with the BBC article (at https://www.bbc.co.uk/news/world-australia-66229577) I am not saying the BBC did anything wrong. Consider what we are being told in the article. We are given “The event was supposed to be a massive boost for the regional cities hosting it, at a cost of A$2.6 billion (£1.4bn; $1.8bn). But the cost of staging the 12-day Games had ballooned to more than A$6bn, Mr Andrews said.” The very first question that came to mind was ‘How incompetent is Daniel Andrews?’ Don’t just take my word for it, consider the image below. Yes, it is quirky and funny, but not entirely untrue. 

You see I get that mistakes are made, we all make them. We get fuel prices wrong ($2.78 instead of $2.43), we get the price of an item can be handed wrongly, these things happen. But to make an error that amounts to 230% of the invoice requires a very special amount of stupid and I reckon that Daniel is every bit as guilty as whomever wielded the abacus that gave us such wrong numbers. 

And this is not the only case. We are given “Just one Games has been held outside the UK or Australia in the last 20 years – the 2010 outing in the Indian capital, Delhi. Originally expected to cost $270m, India ended up spending 16 times that – almost $4.1bn.” This now gives us three issues. The first is that the logistical side of the Commonwealth games will need an overhaul (if there is one left). The fact that they got the number wrong in 2010 by 1600% is clear evidence of that. 

The second part is that these numbers should have ben checked and as such subsequent games would have been ready. This seems not to be happening. The third part is a little harder. The fact that within 15 years the cost are driven up by almost 50% is one, the second is that India required $4.1 billion, so how did anyone find a way to get it done for an initial $1.8 billion? For half the price even as construction costs tend to be higher in Australia? Yes, we can fidget with currencies all we ant, but the numbers aren’t adding up and that is on Daniel Andrews, the buck literally stops there. 

It seems to me that there are too many fingers in this Commonwealth Games pie. Costs are getting out of hand and there might be valid reasons, but which paper did a thorough digging into that? I personally reckon no one is looking deeper into this as it also impacts advertisers. And the media loves its role as a courtesan.

Wo we will have to wait what will happen next, yet the larger setting is also interesting. Melbourne had the Commonwealth games in 2006, are you telling me that these venues no longer suffices? It might have been part of the scuttled calculations, but I see no mention of that. The BBC article makes no mention of the 2006 games whatsoever, which is a little weird too. So when the Commonwealth games are cancelled, I wonder if anyone will look deeper into this cesspool of incompetency. On the upside, I seem to have found another pool of revenue (or cost reduction) at present and it might apply to Amazon, Apple and Google. But I need to dig a little further before I make official mention here. It might equally impact IBM to some degree as well. 

Well, that was another fine mess I aided in creating, but that is how I roll.

Enjoy the middle of the week.

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July 18, 2023 · 22:44

In souls we trust

I believe that this is the setting we should be in. Make no mistake, there is every chance that I might be wrong and I understand that many will not agree with me. This all comes to blows as I saw an article whilst researching others. I initially was reading up on Andrew Tate, I saw that his house arrest had been prolonged for yet another month. I have had my issues with the arrest. In the first for MONTHS there was no formal case made and we heard all kinds of excuses and the media just accepted it, as it seemingly does whilst being a courtesan. I saw a few other issues and I still believe on a speculative foundation that this all is a play by Romanian organised crime and some business people to steal the business enterprise of the Tate’s away. It is worth hundreds of millions and a fraction of that tends to be enough to start something like that. The media (for the most) was zero help, they are all of the mind to stretch the digital dollar as far as they can and then I stumbled upon ‘“Britain will be fully Islamic soon” – Andrew Tate shocks fans by openly calling for the Islamisation of Britain’ by sportskeeda (at https://www.sportskeeda.com/mma/news-britain-will-fully-islamic-soon-andrew-tate-shocks-fans-openly-calling-islamisation-britain). You might think that this is preposterous, but to some extend this is a global wave that is starting to happen. This world has 8 billion people in it (aka 8,000,000,000) the larger stage is that at present a little over 2 billion (aka 2,000,000,000) is Muslim, it is over 25% at present. Even as 2.6 billion are christian and we see messages how much it is growing, for the most, the people have had enough of the christian church. The exploitation, the child sex abuse, the Vatican in denial and the support of corruption on a global scale is getting out of hand. The overly American Christian waves of BS we see on a daily basis is a first example. One source (unconfirmed) gives us “Since 1970, weekly church attendance among Catholics has dropped from 55% to 20%, the number of priests declined from 59,000 to 35,000 and the number of people who left Catholicism increased from under 2 million in 1975 to over 30 million today.” The flock is leaving the shepherd by the millions, but some remain in denial. I saw another wave evolve 2-3 years back and that led to the IP I had been trying to sell to Saudi Arabia, the Kingdom Holdings, Amazon and Tencent Technologies. You see, we are given in the article “This building is literally dead centre in the middle of London’s historic centre. Amazing news. The only alternative to Islam for the brits are pride flags as they no longer have any innate culture or patriotism. Allah is the best of planners and I look forward to seeing The Islamic republic of Great Britistan in her final form. Alhamdulillah Britain will be fully Islamic soon.” I personally did not see that part, but I saw enough from the other parts to see that changes are needed and governments were actively avoiding them, which gave me the idea of IP which would get well over 50 million subscribers from the early days and that wave would evolve over time. With the claims made by Andrew Tate, these changes would herald a massive wave (in my favour), but that is not what this is about. You see, if we trust in souls the Vatican and governments would clean up their acts, but they do not. If anything they are making it worse and soon the people are driven by choices they weren’t ready to make and might not be ready to make at that point, but it would optionally prove Andrew’s setting. The fun part I that Google numbered itself out of that equation, for whatever reason, they stand to lose a lot. Microsoft will wherever the revenue is, optionally making matters worse and the others, I honestly cannot tell. American firms will get a tap on the shoulder ‘to make a choice’, but like the Huawei case there is now almost enough for them to switch, or set a double stage to provide both.

This might have been a setting in 2019, but there was enough evidence for years to change an Apple keyboard where EVERY key is a display and it can show the alphabet the user requires. IBM engineers came up with the projection keyboard in 1992. So why was it held back? The setting resurfaced with the Apple iPad, but overall it never took off and I can see a case where Apple had the option to become the number one player in the Middle East, Egypt, Indonesia, Pakistan and a few other places. So what kept them? It cannot be revenue, they lack it and the technology has been out there for 30 years. So what is stopping them? I will let you figure that out.

Andrew further gives us “A secular UK as it is intended to be. All races and religions and cultures etc living in harmony. That seems like a better and more long term plan” I believe he is not wrong, but the media sucks up to the Vatican, the church of England, the Swedish church and a few other players and they are all in denial. So what comes next? It is anyones guess I reckon, but the growth of Islam is clear and has been clear for several years. It allowed me to create IP no one considered and there is more to come. When I unite the IP for 5G+ there will be a much larger stage and I saw that in Dubai it is already evolving. Arab News gave us 22 hours ago ‘Dubai’s real estate transactions increase 37% in Q2: report’ (at https://www.arabnews.com/node/2339316/business-economy), this means that another IP piece I have will soon evolve, this is not wishful thinking, the quote “with the total value of properties sold touching 69.8 billion dirhams ($19 billion)” makes it so. I saw the real estate people doing the same thing over and over again. This needs a shakeup and that is where I saw the diverging of one IP into another. I didn’t initially see that in Dubai, I saw it evolve in Toronto and the step to Dubai is as I personally see it exceedingly simple. In souls we trust, all others rely on becoming a tool. It is not sweet, it is nasty, but this christian exploitative stage we are on now is running out of runway and I have no idea how it crashes next, but I reckon it will. If you doubt that, consider that I have put half a dozen IP pieces on the internet. Google and Amazon should have had it, but they did not. Why not? Are they blind, or are they hindered by blinders that are set to the coming and next quarter? And that is before you realise that I also came up with Augmented reality solutions long before Gucci was there, that is three times over. So what are they doing wrong? I will let you figure that our over a cup of coffee (which gives rest to the soul and activates the brain. I have lived on that stuff almost a lifetime. 

Enjoy the week.

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July 16, 2023 · 10:58

Single-mindedness towards greed

That is how I see it in this case. To see this we need to take a look at the CBC article (at https://www.cbc.ca/news/entertainment/box-office-slump-2023-1.6906554) called ‘Blockbusters are failing spectacularly, but how that changes Hollywood is anyone’s guess’. First of all, are they failing? To the requiring mind of these movie releases they seemingly are. Yet I am not of that mindset. Lets see if I can get you on board. A second article is from the BBC and seen (at https://www.bbc.com/worklife/article/20230713-how-the-cost-of-living-crisis-is-fuelling-job-quits) where we are getting told about the cost of living. They call it ‘How the cost-of-living crisis is fuelling job quits’, especially in families with children, the revenue of worker number two is no longer covering the cost of the children. They tell us “Rising prices and interest rates are pushing some workers to move around the labour market, rather than dig in their heels at their current employers.” This is not merely a British thing, it is a global thing and when you add Australia with age discrimination we have a very different picture. We see a growing global community that can no longer AFFORD to go to the cinema. I used to go to the cinema at least once a month. Now I am happy if I can afford to go once a quarter, that is a drop of 60% and I am not alone, millions are in the same boat. To get any kind of tinsel town satisfaction we are driven to Netflix. $15 a month versus $15 per visit is simple math (if you have a proper internet connection), yet the CBC has merely one mention of Netflix and it is in the wrong direction. The article has nothing on ‘cost of living’ a clear first in any household. A week ago CBC gave its readers ‘Families face ‘hidden homelessness’ as Hamilton shelter system is consistently overwhelmed’ and no one was able to connect the dots? In ‘generalising’ statistics we tend to agree and accept that for any household collapsing, at least 50 more are on the verge to go that direction. It isn’t a foolproof stage, but with the lack of data that is a clear path to walk on and now we see that this implies that in Hamilton alone a thousand households are on the verge of collapsing. So how many of those would consider going to the cinema? It amounts to $25-$40 per person, and that is just for starters. There are travel cost to consider as well. So when you add it all up, Canada alone has close to 250,000 households that actually can no longer afford to go to the cinema. Add a few million from the US and a similar amount from the EU and it explains why people aren’t going to the silver screen, they lack funds. This doesn’t make the movie a flop. I would have loved to have seen Shazam 2 (or the new Indiana Jones, or Oppenheimer, or Mission Impossible) I just couldn’t afford the ticket. It is life on a budget and I reckon that Jackson Weaver has some rewriting to do, perhaps add a chapter (or two). The funny part is that I saw this path clearly within the first 2 minutes. Me, for now is saving up so that I can see Dune Chapter 2 on launch date (which is November 2nd). This is the reality that millions face, we aren’t happy, we aren’t thrilled. This is our lives and the people in the entertainment better take notice (like the CEO’s making 135 million plus annually). You are either getting smarter on how you do things or lose more and more money and downgrading payments of actors is definitely the wrong road to travel on.

And why is this single-mindedness? Simple, you see Google and Amazon should be running circles around me. Yet for now I am growing my IP count where they should have been ahead of me and they are not. The simple setting is that they (and Hollywood) should have the goods, but I wrote several stories (could be scripts) in directions they never contemplated. So, why not? Are they the next creative failings after Ubisoft? You tell me, I should never have been ahead or even close to equal to them, but it seems that I am. I will tell you that I am not driven by greed, I believe that this is the setting that is drowning them. When did this happen? My personal feeling is that Avatar and the Marvel movies opened a door they never saw and now they are all rushing to get to that revenue. It is a greed driven drive, which is why they will never equal people like James Gunn (even when he is wearing glasses), the creative minds like Ridley Scott, James Cameron, Christopher Nolan and Martin Scorsese are titans because it is about the creation, not the revenue (it is a nice side effect for them). Art is never bankable, but it is collectable when completed. A simple premise that most never seem to get and they all rely on one other element. People who can afford to go to the cinema and for now that equation is massively out of balance.

It might not be their fault, but it is still on their plates today. Not hard was it?

Try to enjoy the last day of your weekend.

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July 15, 2023 · 22:07

A 2 minute warning?

Yes, we can relate. Yet some will think it is about the 1976 movie, and they are not entirely incorrect. It has a different relationship. It is about a BBC article (at https://www.bbc.com/worklife/article/20230712-consumer-brands-leave-social-media-meta-threads) where we see ‘Why your favourite brand may be taking a social media break’. It is here where the speculations start. We are given “Like many of us, big companies are struggling to keep up with the number of social media platforms vying for their time and attention. They’re faced with the important choice of which apps to choose, in a market where social media can be an important brand-building tool and enable them to target consumers where they are most active.” You see there is more than one stream in motion. It goes beyond sniping (or shotgun marketing for that matter). It is about amount of considering versus smart considering. It was never far of my mind. You see my IP was set on a premise and even as it had options for advertising, or sniping. It was never about the timeline. Facebook overplayed its hand. Not initially, but over time people are starting to resent this approach. And like that 1976 movie, you could take a sniper rifle into the LA Colosseum and seek your target. One building with packed people, the chance to find your target is decently high. Now consider that Facebook was the Gatling gun and people started to shy away from that building you see that building holds 77,500 people. The Gatling gun (modern version) shoots up to 6,000 rounds a minute, as such the entire stadium is covered in 13 minutes. A sniping rifle can never get there, but its usage is different, each shot is a kill. It is precise and takes time. Sniping advertising is the same. It take time and effort (and causes less alarm). Yet the return on investment is almost always there and that was the approach I had in my new solution. It allows the ‘target’ the choice and that is the operative word. I do not think that brands are taking a social media break. They are (finally) figuring out that you can either market more and more, or you can start being smart about how you market your brand (almost like SPSS Answertree, 1998). And brands are figuring out that they start need to become smart about there approach (which would work out nicely for me as well). The article mentions Lush cosmetics and “The beauty company initially dropped off the platforms in 2019, due to concerns about fighting with ever-changing social media algorithms as well as the company’s worry about the potentially negative impact of social media on young people.” I reckon they were ahead of the pack when they decided that and they were considering what was wise, what was clever and how to be smart about it. Meta cares about its own bottom dollar first and that is where the users see the impact of a free service. I got there in 2021 and my models are looking very awesome, and their view is improving by the month. As such I mentioned a few months ago that I would indirectly be taking business away from Meta (and others), now if Amazon wakes up, they could end up with the home and away advantage all at the same time. If not it will fall to Tencent Technologies. I reckon that they are about to realise what I found and my mind would be worth a lot overnight. Apple is still not out of the race I reckon (if they have the answer to the qualifying question) but it is too much speculation. This is about marketing and that is only the start. You see, no matter how we see it. Whether we consider shotgun marketing, sniping marketing, blanket marketing and a few other methods. In the end these are the old ways and when the new ways come to pass a lot of granular discussions go out of the window. You all saw Meta (or Facebook), YouTube and Instagram marketing as the next wave, it was never that, it was a digital approach to Direct Marketing and SPSS shot that to smithereens in 1998 when they gave the audiences on global level Answertree. When you realise the simplicity and the connected improved results of that solution, that is when you realise that the age of Meta is nearly over. They had a good run mind you. They ran marketing into new directions for 19 years, just like Direct Marketing did 2 decades before and whatever came before that. This doesn’t mean that Meta is ending, but it will see a reduced interest and others will push the next wave. Who it will be? I have no idea, I am not tapping the vein of marketing. I merely saw another option that could have benefits for me, merely a benefit and that was enough for me. The next marketing wave is for whomever has a life dedicated to marketing, it is not me.

So there might be a 2 minute warning, although in marketing terms it is most likely a 2 years warning, as such someone will be raking in new solutions somewhere in 2025 and I reckon that this is when other options will be drowning out the voices of fake news and real news and create a new setting of what consolidates the marketing and advertising surrounding it. But that is my speculated view on the matter.

Enjoy the weekend, just 48 hours at best to go.

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July 14, 2023 · 22:47

About last night

Yup, I am going to go there. Yesterday I started writing about a new IP, a new game. It is incomplete. It is new and as far as I can tell, it has never been done before. As such I leave this IP for free exclusively to developers for the Amazon Luna and the Tencent technologies. You see, Microsoft is out. They are so driven to keep gaming IP out of the hands of Sony, making all non-Microsoft gamers suffer. It is my duty to make them burn. For instance they are trying to buy Blizzard/Activision for $69,000,000,000. This means that they need (over 3 years without accounting for interest) $2,000,000,000 a month just to clear this. Microsoft will have a whole battery of accountants making some bad loan corporation (where they push in all the bad loans into) or some other creative solution. You see, they can try to make the revenue, or I can hand solutions to their competitors and if I create enough options, Microsoft will end up being cornered more and more and it will implode. Especially when you cannot pay for a $69 billion dollar solution. Amazon and Tencent created a viable solution. Apple, Google and Sony are pushing on other corners as well. As such pushing more and more against Microsoft will show the dents in their armour until it cracks and no longer protects their board (or is that bored) of directors. The creative mind gets to win and the fakers at Microsoft trying to rely on spin will end up with less and less. That is my simple motivation to teach Microsoft a lesson. When they validly took over Bethesda they woke up an angry gamer. To everything there is a consequence, Microsoft is about to learn what a world with 

The stage
The stage was set in a dream. In that dream I was climbing a building. I was not alone and the building was a ruin, no idea where or what caused it. The ruin was parts of floors, walls and it had paths with boxes, crates made out of metal, plastic and wood. I needed to get somewhere, but what it was faded the moment I woke up. And that reminded me of Mirror’s edge. All clean, crisp and futuristic. Now consider a new game, doing free running, or free running plus to get to a price, part of a story or something we need to achieve. But this is not set as ‘set to a path’. An open world building, but the design and the programming is not set to a graphic, but set to engineering principles. The building could collapse, but to gravity and engineering, not to cool looking premisses. As such there are no ‘set courses’ there is no one sides solution. And as we scale more and more (and higher places) we get an entirely new game. This is not some game that would work on consoles, this has streaming (GaaS) written all over it and as you see it now, it might not be an actual solution, merely the start to one. Yet as far as I can tell no one has this and now it is free for the Amazon and Tencent technologies. I reckon I need to come up with half a dozen ideas more and the fate of Microsoft will be sealed. It already is, but getting there sooner works for me. Consider that Microsoft seemingly had a quarter revenue of $52.857B, a mere 7% more. They will (with future purchases) require well over $59 billion a quarter just to stand still, but with the added purchase they will require to get well over $65 billion a quarter just to appease their shareholders and that is where I come in If I can divert enough people to Amazon and Tencent Technologies whilst Apple, Google and Sony keep the pressure building on the other side there is every chance that Microsoft will see the down side of pissing off gamers in their pursuit of greed at their expense. 

It is my personal view and I admit if someone tells me I am wrong, they might have a case, but we all react in out own ways and this was mine. At least I am creative and handing it to hands of non-Microsoft making. 

Enjoy the day before the weekend.

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July 14, 2023 · 00:00

About the other thing

That is not how it started. It started with a dream, a slightly unsettling dream and at first I had no idea what it was about and where it would lead me, but there I was on the edge of whatever I was on and then I woke up. The dream had nestled in my subconscious and that is when I realised the larger image my mind was trying to tell me. Not unlike a game like Mirror’s edge, this one had optional potential. It would not be for normal consoles, it would be for a streaming solution like the Amazon Luna or its Tencent equivalent. But more about that later. Perhaps I will mail them directly and see what they can make of it. Yet as I was having these thoughts, the BBC gave us a story (at https://www.bbc.co.uk/news/world-europe-66185545) where we see ‘Ukraine war: Russian general fired after criticising army leaders’ in that story we are given “Maj Gen Popov said he raised questions about high casualty rate and lack of artillery support” this would be merely one case, yet in the past (at https://lawlordtobe.com/2023/02/27/on-the-subject-of-failure/) on February 27th I showed just how massively the supplies of the Russian army were failing and that is the second part of the failure of Russian bear. Now we get to the third part which we are getting from the UK Express. The story (at https://www.express.co.uk/news/world/1789517/vladimir-putin-russian-army-casualties-ukraine-war) gives us ‘Putin humiliated as Russia ‘almost certainly struggling’ with medical provision crisis’ which is part number three. As such we get to the image below

There we see a generic army setup. This is not my invention, this setup goes back to the napoleonic age. And in this General Popov raises a few interesting questions. What was the goal of the Russian Kremlin? Reduce its population at any cost? The need for generals to create a safe haven is now being made in doubt from what the BBC reports, as the quote is “A top Russian general says he has been removed from his post in Ukraine after telling military chiefs the truth about the dire situation on the front line”, we are given the final part, Logistics is seemingly failing to an equally disastrous degree. That is a massive failure, for any army to fail on these four counts will diminish any army, no matter how large it is and the losses are starting to add to serious losses for the Russian army.

A disastrous set of elements are in play and not being a high military person, I have no idea how this plays out. I am not even willing to speculate on would or could happen. Yet there is an overbearing thought. As I believe that General Popov is optionally correct, how could his superiors and the Kremlin be that wrong? People a lot more intelligent than me are in control of Armies, the Russian army is no exception, as such I wonder what on earth is going on. Was my dream part of that? I doubt that, it was a lot different from reality as is the command structure that the Russians are employing and if that fails, what else is failing behind that Iron curtain and with me realising this, I reckon that China and the Middle East are already on that channel. As such I need not worry about BRICS and what Russia is trying to do, they are at present experts in making themselves irrelevant. That is how I see it and I might be wrong, but when you realise that 4 parts of an entire army is failing, is there any other conclusion you could make?

Enjoy the day.

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July 11, 2023 · 16:12

Out of the blue

This is what happened. I was walking on the street (as one does) and I noticed an elderly Asian lady talking into the screen of her mobile phone. This is nothing special even as we realise some things, but that was not what it was about. You see I love my Pixel 6, it does what it needs to do and then some, but I suddenly realised something. 

For this we need to go back to a year ago when Sony made a new introduction. It was the new Bravia XR. We can skip all the extra new parts it has and focus on one part. The fact that the speakers are BEHIND the screen, right behind them and for a TV it brings a little extra punch. Yet what happens when we apply a similar setting to a mobile phone? 
Consider the screen below.

Now we consider that we change the small part of the top screen to a (perhaps) thinner solution, water resistant and we put a microphone in the middle part and two speakers on the left and right side of this solution. We have a few less holes (making it more water resistant) and we stop dust getting there and we have a new situation, optionally less resistant to defect.

Now perhaps the boffins at Google have been considering this already, but the idea of transference of IP (outside of its own class) is nothing new. The idea that I am the first one who comes up with this is equally laughable, but I learned that for every 10 ideas I come up with that others have as well, I tend to have one that no one thought of before. Yes it seems hilarious to some, but this is how I came up with half a dozen ideas that no one seems to have in gaming, streaming and 5G (or 5G plus) IP and the moment I make it all public domain the managing dumbo’s out there will come with BS idea that I should have come to them, they would done right by me. Yes, tell me one I never heard one before. The fake it till you make it managers will all be fishing behind the net and it will be for everyone, no patent to make it exclusively. It will be for anyone who wants to make a few dollars. I placed some IP here 2-3 days ago, simply because I could. Simply because I had an idea that no one considered before and I had no skills in that direction. All options that Amazon, Apple and Google missed in the first place (no one cares about Microsoft). As such the world is lacking creativity and I am happy to show them that lesson again and again. For me it is different to some degree. Perhaps it comes down to something else. In 2003 a movie was released called ‘Danny Deckchair’ it was not the act, it was his thought on that pancake breakfast that kept going on in his mind. I felt that way with one of my IP. Even as the value is in the billions, it is nothing compared to my 5G(plus) idea on something else. That could be serious money, but I care about that less. The later IP hits a few bolts on issues I feel stronger about and as such I care about that IP (and keeping it out of the hands of Microsoft). In that same thing I think ideas are nice, but if they have no practical solution to hold onto them, why hold onto them? People will go with ‘It might be worth some, someday’. It is a greed setting and greed drowns creativity every single time. This is why I look at what streaming solutions could do someday. It is because it can push gaming forward and to any gamer that matters. Not more of the same, but more in a direction we never contemplated before and that is where organisations like Amazon and Tencent Technologies are optionally pushing us. The American anti-China sentiment be damned. As such the out of the blue setting is raised, by me more than by some of you. You see, ‘out of the blue’ isn’t that, it is that our subconscious have worked something out and the elderly lady on the phone brought it to the surface for me. Yet if we can see beyond that and learn what triggers us more clearly, we get access to a lot more creativity and that is the lottery ticket we all need to embrace, or at least we should.

So what is next? 
For me it is working on some of the stories I never forgot about, but I needed to take a break and hopefully get to a setting where the story becomes less iterative and more innovative. We can be clever about this, or we can try to look at it in another point of view and that leads to new ways to accelerate any story (beyond looking for some clever twist). And to a storyteller this matters. It is not merely that Market Research setting of telling a story, it becomes an approach where the abacus can be as telling as a laptop, which is the push we all need. Those who are pushed by the laptop are set to a motion started by Apple, Google or Microsoft. But the ones who can get there with an abacus are pushed by their own minds and that push can be more powerful and less constraint that other methods hold. But that is merely my $0.0154 (adjusted for currency and economic settings).

Have a lovely day.

 

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July 10, 2023 · 17:14

Tweeter and Sylvester Musk

There is a stage out there, I cannot say whether I am seeing it right, or wrong. I could be massively wrong, but this is how I see it. It started yesterday with one article and the articles started to pile up and an image was created. Now do no take my interpretation as gospel. I could be wrong, this I say upfront. The story you are about to read had been shaping for some time, yet yesterday the BBC struck a chord within me. As such this all escalated with ‘Twitter Blue accounts fuel Ukraine War misinformation’ (at https://www.bbc.co.uk/news/world-europe-66113460). It was not new, I have other sources making similar claims and they were supporting this with data evidence. I had seen at least one of the claims and I rejected it outright. Twitter is not a valid source, but they do carry valid sources (BBC, the Guardian, Washington Post, NY Times). I might not agree with them, but for the most they tend to properly inform their audience. As such when I saw ““French police are fired upon with American rifles that may have come from Ukraine,” reads the headline.” I knew this was a lie, propagated by someone really stupid (usually) or trolls (often enough) and here we get “BBC Verify has traced it back to pro-Kremlin channels on the Telegram messaging app” and now we have the beginning of a larger setting. Too many people are realising that when you take the blue mark (at $8 per month) you get to spout all kinds of lies gaining followers and reducing Twitter to a populist cloud of misinformation. So as we are told (n the end) “Twitter’s press office acknowledged receipt of our enquiry, but declined to comment” we need to realise that even as Jack Dorsey is not a reliable person, this was NEVER on his watch. He was able to stop many of these issues giving a larger station to laces like Threads to grow and grow they most likely will at present. To see this we need to take the second article. This time it is the Guardian (at https://www.theguardian.com/technology/2023/jul/10/twitter-faces-legal-challenge-after-failing-to-remove-reported-hate-tweets) who gives us ‘Twitter faces legal challenge after failing to remove reported hate tweets’ in this article we see “Twitter faces a landmark legal challenge after the social media giant failed to remove a series of hate-filled tweets reported by users in what could be a turning point in establishing new standards of scrutiny regarding online antisemitism” it is merely one side of a multitude of sides that are haunting Twitter and optionally pushing people to the less agreeable data capturing driven Threads. It is about to become a fight between two parties and the stag is lighting up by the notion, which of the two are the lesser of two evils. And the interesting quote here is “Twitter has received notice of the legal action and has since acted to block some of the offending tweets.” Where they only act when legally being pushed to. It is a dangerous station as it is the setting that populist sources rely on. You see Twitter has had an average of 350,000 tweet per minute and that makes sifting through the fake imagery and discriminating seas of dumbo’s a real challenge. I cannot say how it is as the limits make the old setting incorrect and I have no idea how Manny tweets we get now, yet 10,000 tweets a day for verified users implies that it pays for misinformation to get the blue checkmark at $8 a month. As such for $800 a month a troll farm can instil massive amounts of damage and there is no one to stop them and as it implies, until Twitter gets a legal summons they aren’t likely to do anything either. 

Yet this is not the whole picture, to see a little bit more of this situation we need to add one more article which aired a few hours ago by both the BBC and the Guardian. Here we see ‘Top US senator calls for probe into KSI and Logan Paul energy drink’ (at https://www.bbc.com/news/business-66150857) the texts we need to consider are “US Senate Majority Leader Chuck Schumer has called on regulators to investigate an energy drink promoted by high-profile YouTubers KSI and Logan Paul” as well as “In 2022, Logan Paul and KSI – who have around 48 million YouTube followers between them – launched the caffeine-free Prime Hydration drink” and the coup de grace comes from “The caffeinated Prime Energy drink was launched in January this year. It is promoted by the company as being sugar-free and vegan.” This now gets me to my speculated view. “A company relies on two stupid people to set the stage for a population (Logan Paul and KSI), these people get their coin and as we are given “a caffeine-free Prime Hydration drink” as such these two never did anything wrong, this is seemingly clear. What happens next is that the company released their caffeinated Prime Energy drink on the coat tails of the previous and as the company owns BOTH drinks they will not sue themselves for ‘Is one more alike than the other’ and they get to ride the wave on a high and now we see Chuck Schumer starting an investigation. The company is racking in the dollars, two YouTubers are used to maximum effect and no one did anything wrong? And this is not even the start, this is also about to get a lot worse. When the people behind this new Twitter are setting a much larger stage of ‘Not our problem’ we will have one. The media lost most credibility they had, social media is racking in before it collapses on the draconian overreach of most governments and I am watching on the sidelines when I can get my slice of a multi billion dollar pie, because as that gets worse my position merely improves. I need to consider who I prefer to sell to Google (least likely), Amazon, Apple, Kingdom Holdings (preferred) or Tencent Technologies. 

In the end with the examples that we are seeing today and as we saw them over the last few months as these populations clusters scatter wherever they feel the safest. I lean back and realise that I had the right combination from the start and as the setting decreases in stability (Twitter) we see governments trying some knee jerk reaction towards a solution that was too late to be implemented in the first place. I reckon that after the second child death all will run for the hills and I will watch it happen. What did you think would happen when a child gets 4 times the caffeine meant for an adult? The company might try to hide behind “it is not recommended for children under the age of 18, people who are sensitive to caffeine, pregnant women or women who are breastfeeding”, yet the larger station will be that it was promoted as “as being sugar-free and vegan” and more alike then the ‘less healthy’ version. If it is the one word ‘Energy’ and ‘hydration’ that company has a problem and I reckon that Logan Paul and KSI better start moving, because when the children start dying their 48,000,000 followers will go somewhere else, and fast. 

There is now a station where we have fake information, false information and deceptive information and the people at large can no longer tell the difference between them. As such what will happen next you think? In the meantime other companies will look at the setting that Prime had and they will try to reflect on how they could cash in, the bottom line for them is the dollar (or soon enough the Yuen). I reckon that ChatGPT with their deeper machine learning will add to the confusion. So when you consider that Spark is another word for energy and Sparkling for hydration, what happens when these two drinks are identified as ‘spark’ drink and ‘sparkling’ drink? What is the result when people like Chuck Schumer and whomever brought it to THEIR attention miss it too? How many people will have to dies for people to take notice? I don’t Carew, I have no children, but consider what was done in Yemen, there 11,000 children have died so far. What did you do? I did nothing either, I will admit that. But at least I tried to bring it to the front page of plenty of places, more than many other did.

Enjoy your first day after the weekend.

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