Tag Archives: DARPA

Monster of creativity wakes up

Yup, that ghastly monster called creativity is rearing its ugly head again and it is merely 10:20 in the morning. On a Saturday no less. So I already have the drop on DARPA in at least three military inventions and one of them is a stealth system. But after I had a novel idea on taking Russian airfields, I now have another thought. What if we change the collective to another field? What if we push the Russian forces to deploy differently? Consider that Russia has around 61 airfields and we push them to ‘overpopulate’ 61 of them. They would require to seed around 31000 soldiers who are set to try to keep them safe. And it is safe to say that they will fail. That will jump the stress levels in the Kremlin by a lot. So as I thought this through I have to say that I am pretty proud of myself. As I see it I was leading DARPA 6-0 in this endeavor and now I am adding at least three field goals to this setting. I would need to confer with the Ukrainian consul general on this setting. And make it known that the Commonwealthian people support them. I might be too old to go into the field, but my brain works quite well. And I tend to like to show some people that they missed the target on me by a lot. And in the setting that I could optionally show these Russian courtesans that there are people who use their thinking caps to support the Ukrainian people (and I have a really good friend who will appreciate that too).

So off I am, trying to make Russian lives a little harder as President Trump is doing little to nothing in that field. Oh, he might act in 10 days (which is a deadline he gave three times over) so as such I am leading there too. So with the naval stealth system and now with ‘optional’ drone collaboration, we have a new premise. The Russian army will have to support the hind sites by a lot more than they have space for, isn’t that the nexus of non-violence? A teaching moment on how you can promote nonviolence by blowing up violent machines. It’s a brand new day. Anyway. I came to it via another IP and that is a lovely setting. The pass through method in creating abilities. 

In other news, I also gained the insight that might help dwindling down the number of Helicopters they have. According to news sources, they only downed 340 of these suckers. So I came up with a few methods to add to that dastardly low number. Same invention with a slightly different approach to doing the deed. 

Well that is my support to the next setting and I reckon it is time to give gaming a new vibe as I was continue to play Hogwarts Legacy to get 1 of them (in this case a Slytherin) person to 100% on everything I had a few thoughts that could be used in the sequel to this game. So in stead of having one battle achievement, have at least two. One stealth option one general option. I like to sneak up to my adversary and blow him away (or petrify the opponent) and in that case my last battle outfit becomes available. There were a few other things that bugged me, but as it is not a bug or a glitch, it is a little in the open. What does matter is that  the game should be 100% perfect. Now this is a large call and I am not faulting the makers of Hogwarts Legacy of anything, as far as I see it this program is near perfect and I have been playing it off and on since its release in 2023, so I have had two full years of joy. As I see it Avalanche Software should be proud of its achievement. Whilst I truly believe this, I also think that games can always be better, but this is often found whilst playing the game. And that is where people like me come in. The developer tends to be too close to the source and it requires a little distance to upgrade something good. I already mentioned 4-6 upgrades to this game making it a next game issue. And I have more to offer at present. I added jobs to the setting, careers that differ per house and after that I considered and planned the upgrade of any location to a new living space and you cannot convert them all, but you can create a living space for any character you create and a setting for any house to have a Gryffindor, Hufflepuff, Ravenclaw or Slytherin theme. And they all have settings. And as you optionally create 4 houses in the total of regions that you open up where each location has a Clevian portal to access the houses. Like the mirror in Hogwarts Legacy. A mirror space that creates a space to the other house. In that instance you have a setting to leap into other places. But this doesn’t happen automatic, the ancient magic required is massive (like three bars per creation) it stops doing that from level 1 and it allows the game to evolve the player as needed. Then there is the idea that some of the achievements done in the first game (like stargazing) now open up secondary missions. As such you need to interact with the NPC’s in more ways then one. As such there are more influences coming. What was done in HL1 was great, but now it is time to hand the game more leniency in distinguishing. As such the dark spells could also be a hindrance to gain access to alternative settings (unless other professions are chosen). It makes the game a lot more of a moral compass and it sets the wannabe wizards apart from the real ones ;-P

This makes me think of another setting. I met a man in the Epic Universe, some dodgy dude names ‘Jackal’ and he looked nothing like a jackal. He called himself E. Redmayne esq. He was wearing the most amazing cosplay lookalike of the man, the legend, Newt Scamander. You might think this is a ruse, but it is not, it is a hint, The same could be said for some youthful young sprout named Meg March. So take this setting and set it across the nightmares these Hogwarts candidates face when going into the thoughts of some creatures they face. As any Wizard (Witches too) have dark sides, we get a new setting. One that could optionally give us mini games. I am hesitant to set that setting, because not all mini games are good, but it is an option to consider. In that same setting I created a ‘magical’ version of Ice Hockey and that too had a few sidelines to consider (I wrote about it earlier). Now consider that we have another option beside quidditch as a sport to consider. Taking all this to the stage does not mean I created a better Hogwarts Legacy, it is just a few ideas for these developers to use and there is no charge, whatever I wrote to the game is now owned by Avalanche software and JK Rowling. I just did away with the hassle of greed that some see when they face these thoughts. I just handed it over to the makers of the connected IP. Im the kind of guy. I have enough IP to cross over a dozen times. 

So monster of creativity, get back to bed and consider using this to emphasize gaming IP, or IT IP, not merely weapons based IP. It gives me the creepy crawlers.

Have a great Saturday.

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7-0 vs DARPA

Yup that is the setting that I seem to have, and I have 0 for DARPA as they never debunked any of my ‘revolutionary’ ideas.That is not their fault, so no blame to them, but after setting the stages against Iran and Russia, my mind started to think and yesterday as I was seeing a YouTube video I got another happy idea. Now when you consider the ‘re-use’ of other IP, another thought came to me, the kind of ‘What if’ when it is laced in a nautical setting. You see, some are of the mind that it is about speed and immediate response, so what if that premise changes and that is when I had an idea that would put the ‘survivability’ of the 65-70 Russian subs there are out there? So one IP I made now gets a ‘B’ version, an adapted IP with the massive ‘A’ setting of new ammunition. There is one kink in the cable and that might be solved by the goofy lemmings at DARPA soon enough, but the setting that I have 7 strikes against DARPA is just too good for the ego to let go. And as I see it, the setting of the new form of ammunition could be used on several land targets including steel, oil and gas refineries. As someone said to me in the past (I think it was Genghis Khan) “It does not matter if I succeed, all others must fail”, it comes across as “我成功與否並不重要,其他人都必須失敗” and I will admit right now that my Chinese sucks, so there. Still the small victory today will help me in overcoming my reluctance to enjoy a strawberry wafer today. 

I definitely earned it. 

As such I created a solution to meltdown Iranian reactors (which means Russian reactors too), I created IP to shut down Iranian harbours through stealth. I created an idea that stops Iranian airstrips to become useful, basically stopping their air force, I created an idea to be used against buildings without ‘actually’ damaging the building, a new kind of ammunition that might stop several opponents and the HOP+1 cyber solution, which might be more about my ego vs NSA, but it is still an idea that (as far as I can tell) DARPA never considered. So those are my 7 strikes against DARPA. 

So whilst everyone is howling on how bad certain people are, my mind went out and did something about it. That is what a creative mind does. Still, there is something in the back of my mind that I’m forgetting something. Ah, well it will be in my blog and whist people will complain on why it is not here. Well, I wrote over 3500 blog articles and the HOP+1 solution came around 2018, the idea came to me when Sony got rattled by a cyber criminal (I am still in the mindset that it wasn’t North Korea, unless it was a cyber mercenary working for North Korea.

As such I have earned my stripes against DARPA. As such have a great day and I reckon that other influences will poke me to create further new ideas. That is how ideas work, they come when others never considered the idea in the first place. It is how most of my IP came to pass and not all is military. Do you consider that IP from Vint Cerf could bar remodeled to be used in gaming, making NPC’s smarter? I bet you didn’t as Bethesda, Ubisoft and EA never upgraded their games. 

So have a great day and I am using to the fridge where there is a strawberry wafer with my name on it.

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A fool’s errant?

Yesterday I ‘threatened’ myself with wearing the thinking cap and in hours I kinda created two solutions. One to take care of the Iranian airfare and the second (very unfinished) to unravel the Iranian Army and as I had already dealt with the Iranian navy I was feeling a little complete. The air force was my first objective. You see, you can always isolate an army through its own domain. If an army is ‘hindered’ by their own locations, it stops being a threat. You see, the Iranian air force might have an estimated 37,000 personnel, but the only real threat they have are the 330–350 aircrafts and when they are limited to their own garage they tend to stop being a threat, out their threat comes a limited one. And I have to wonder how I got the idea and is my idea even realistic? The idea is developing in my mind (to some degree) but there is a lack of realism if I get the upper hand on DARPA, not once, or twice but 5-7 times? Only a deranged person thinks that he has the low down on over a dozen DARPA intellects. Once, I get, but that many times? Even I know that there is no way that this is feasible. As such I put my idea here, so that (as I suspect) actual clever people can do something with the idea. 

I get that this has wider implications, but I believe that the enemies of Iran (they have plenty) might be able to do something about it.

You see, as I gathered that some people tend to look in one direction. I tend to go the other way. That is how I got several sides of IP as most merely look I one direction. As I see it, I got the upper hand on Google, Amazon and Microsoft. I am not blaming that I am ‘more’ intelligent. I am merely saying that I was looking the other way and I saw an option. So far Amazon didn’t accept my thoughts, Microsoft will never get the offer and Google already carved another direction and they are free to do that. As such as I was ‘entertaining’ my thinking cap, and entertaining isn’t the proper word, merely an adjective to use. You see, people see planes as an evil. They aren’t evil they are tools, but tools with a specific requirement. And even as drones and helicopters don’t have that need, putting 330 planes out of business is not a bad accomplishment. 

You see, they need tarmac to get of the floor and tarmac, nowadays is made from aggregates and bitumen. The first one are the aggregates – usually crushed stone, sand and gravel. And they are  bound together with bitumen, which is a viscous and waterproof substance at a temperature to become asphalt. As such I gathered that these bitumen can be messed with. And that is basically a chemical solution. You see nowadays we have drones and I was thinking cargo drones specifically. These drones has a flight range of 1,500 kilometers and a maximum operational altitude of 8,000 meters. It can fly for up to 10 hours and carry a payload of 1,200 kilograms. Now take these numbers and take 3-4 drones. Consider 1,200 kilograms of pellets which can be spread over the airstrip. Don’t consider the impact of destroying the entire airstrip. Merely parts of this (although the more complete the damage the less use the airport has). Now consider the setting that the pellets damage or make inert the bitumen part of tarmac. So, what is an airport without an airstrip? Merely a place for lost luggage. You see, with the tarmac damaged to that degree, planes cannot lift off. They can merely wait until the tarmac is repaired. There are about 20 Iranian airports, which might require too many drones, but you could take out around half a dozen airports in this way. And I am not claiming I know more than DARPA, but couldn’t DARPA have figured this out themselves? 

And lets not jump to conclusion. I haven’t solved the bitumen part (yet), however how many boffins have considered this track? Everyone is so strange in the void ahead of them, that they tend to forget what is behind them. A setting I tend to use as it is a lot more rewarding to see what I can reengineer behind myself then consider what I could get in front of me. This is how my mind could make harbours useless and that was merely for starters.

So, am I crazy or are there people around who are considering that I have an idea that too many overlooked? Just me having a creative moment and when completed I changed the setting of airports to the largest degree. It required planes to take off and when that stops, those without zeppelins are basically earth bound.

Just a creative snag I am handing the world. Have a fun day, I am going to take another attempt at sleeping, it is 03:45 now, 300 minutes to breakfast.

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Wars according to the TWT principle

Yes, that is the setting and as we are all seeing that the wars are mentally decided to President Trump according to his setting of two weeks. You see, there is no doubt, there is no hesitation. The setting is that Trump seemingly doesn’t have the balls to go against the wishes of President Putin. Even the ABC is giving us ‘Donald Trump has delayed making a decision on attacking Iran. What’s his strategy?’ And there is a nice benefit in it for me. You see, I showed DARPA whose boss (my very own delusion). I created a submarine stealth system to hinder (read: stop) Iranian ships traffic (and make their harbours inaccessible in the process) it also would cripple their naval settings. Then the FDD gave us in 2024 “The governor of an area in Yemen has “revealed” how Iranian weapons arrive by sea to the Iranian-backed Houthis in Yemen, UAE-based Al Ain news site reported. This is important because the Gulf Cooperation Council has been discussing the Houthi threat to shipping and Gulf-Yemen ties in recent days. The Houthis have also increased their attacks on shipping. According to the report, ships enter Houthi-controlled ports in Yemen without inspection. There are “renewed talk about the flow of Iranian weapons to the port of Hodeidah,” the report said, adding that the legitimate government of Yemen, and not the Houthi rebels, has confirmed and monitored the “movement of Iranian ships directly from the port of Bandar Abbas to the port of Hodeidah recently, while the British government documented the entry of 500 ships over the past 8 months, and for the first time since 2016, into ports controlled by the Houthis without being subject to the UN inspection mechanism.”” I created the weapon a few months after I heard that Houthi forces attacked civilian targets against the Kingdom of Saudi Arabia. At that point I decided to design the idea I had and I left a little hint like a fish as a hint, but apparently DARPA was evidently taken “like a stunned mullet” because nothing came of it and handing the idea over to the Kingdom of Saudi Arabia was an idea but they have no idea who I am (unlike DARPA and the DIA) as such it went nowhere, so I placed it online. Then as time progressed and Iran is seemingly becoming a nuclear danger I gave it another shot and I created a nuclear solution (an untested one) and it was a larger setting that their nuclear reactors would melt down, which had a few additional options. But that idea was floated on my blog in ‘Keeping my promise, part 1’ (at https://lawlordtobe.com/2021/12/14/keeping-my-promise-part-1/), I even created IP to hide the attack creating IP that could be civilian used. The idea was not a nuclear bomb, but to make the reactor meltdown giving a nice solution making the hundreds of millions be seen as a lousy investment for Iran. There were a few other upsides as my setting was not to explode but to make the reactor literally useless for the better part of a century and the upside here was that as it was Russian designed, there would be every option that it could be used against Russian reactors as well. The benefits of a larger consideration, which now in light of Russia might not have been a bad idea as 2-3 reactors melting down would Russia require all its oil to keep people warm. 

So in this light consider the strategic thinking of Two Week Trump and the golden coin of the cake is that America has had decades to seek solutions against Iran. Iran has been at this for a long time, so any administration seeking two weeks should not be in power, no matter what the blonde spokesperson of this administration states. The Pentagon should have been ready, right from the start. And Russia seeking other solutions is not the concern of America. Russia is halted by the 20th largest army in the world. So what is America afraid of? I get it, it is not an easy decision, but Iran and Russia have been at this for years, so calling their bluff of either pressing a little red button is a little overthought.

As such, America stood to gain three deeper connections with allies. The Kingdom of Saudi Arabia as the attack on Houthis was extremely likely to stop. When you cannot be handed weapons, you cannot attack, Israel as it loses the nuclear fear they seek and Europe as Iran is no longer a real concern. But what do we hear? A simple ‘Trump denies approving Iran attack plan but will make decision ‘within two weeks’’ and in the years preceding his indecision I created two weaponized solutions. And I am not stating that they will work, there is every chance that DARPA will have to recreates a few nuts and bolts, but the working solution was there and with a stealth solution in place, there is not finger pointing. That requires factual evidence and it has the benefit of Russia standing in stance at the stop at the nearly ready because even as it is less effective in the way Russian harbours have been designed, the optional seafare of goods would be removed from the table, so as I said all benefits. So what gives? Why the two weeks when an engineer designed a solution years ago? I will let you brood on that and ask yourself. When America has these bunker busters, as it is showing to have such a strong benefit of technology, in light of the terror fundings it has done through Hamas, Hezbollah and Houthi terrorist forces. What gives for the delays we see? We have been presented more than once that America with its Pentagon could make global decisions in under an hour. Sp what gives, did they become chicken? I hesitate there, as calling Marines chicken tends to be not the greatest idea on anyones mind. But you tell me, why the delay? The only thing that could make sense is that America is a lot more broke than anyone is willing to admit to and I get that, but the fact that America is now hinging on the shear hairs of any dog is weird, because the media has been in denial of that for far too long. So what is the truth?

The media cannot be trusted to give it to us because the filters stop them, the stakeholder filter is the most worrisome. I see it (after I saw the Politico article last year) as the largest problem. You see, several Americans are making a lot of money as they process Iranian oil. You see, processed oil is free from ‘sanctioned oil’ issues and we see how much oil is ‘sold’ but the processed oil is clear from those restrictions, as such someone is making a lot of money here. And these stakeholders get near unlimited finding to censor what needs to be censored. Is this a real case for America? I reckon it is and the two weeks trump setting might be the implied stage we are not seeing clearly as the media is muzzled on that setting. 

So we are in a pickle. When greed driven persons get to decide what we are allowed to know, the world seemingly turns to shit. Am I right? Am I wrong? You decide, but the stories (read: articles) as I saw it have been out in the open even the Russian oil setting in ‘Are we being lied to?’ Consider that this was ‘ready’ for Russia in January 2025. This would never have flown if it wasn’t ready for Iran years before this. That story (at https://lawlordtobe.com/2025/01/13/are-we-being-lied-to/) might have been news 6 months, but that larger setting was used in more than one way for years as I personally see it. How much media had been talking about ‘expensive sanctions’ all whilst there was a loophole and it wouldn’t have made sense in that setting, unless it was placed for the benefit of Iran. So how many people gave us the shallow goods that the industrials were hiding behind? Consider that setting, would you play the shallow bitch for $1,000,000 plus per day? I definitely would, especially considering the prices at McDonald rising the way they seem to be.

Have a great day. I am running off to get a nice cappuccino.

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Creating a plus plus game

Yes, there it is, but not in the way you think. First off, I have always loved RPG games, even before I got into Oblivion and Skyrim. These games are the best and as I am replaying Oblivion (now on the PS5), a thought got into my mind. And I created a new RPG IP. I summarized some of it in ‘Recap to the intro’ (at https://lawlordtobe.com/2021/09/25/recap-to-the-intro/) so the ideas have been brewing for 5 years. And today I had another idea. You see, we have a plus game where we continue or replay with the achieved gameplay. This is nothing new, but then I thought that some of the replay gets dreary (to some degree) and I just had the idea. You see, in my game there are 4 classes of magic based on the elements and these magic casters have a massive difference among themselves and it suddenly hit me to set certain missions in a different setting, as such, dependent of the magic class you play you get a mission, this is not new. Yet when you replay the game, when you select another magic class certain missions will have a new premise. Optionally with an altered intro to the mission. This has as far as I know never been done in any game.

So in the first mission you get to assist a smith to set the new forge with required cokes (or coals) and when that mission is done, the second time around another part of the mission comes clear. There is no setting that it all repeats, though some missions are an optional replay but with other sides. As such we get the option for other classes to add to that mission. So we get more than one plus game, giving the games additional sides to a mission. I wonder why the current RPG makers never considered that to amp their gaming experience. A setting that has the ability to create new lore, new experiences and now challenges. It got to me as I was going an Oblivion mission, so what is stopping us to push the envelope? I got a few ideas and that is a setting a simple setting, I reckon that in a much more complex setting it could create a new form of RPG game (I am not brave enough to give it a name). 

So as we set the game to a new frontier, we can create games with at least 4 new game playthroughs. A setting that has never been contemplated before in gaming. I wonder why not. Games nowadays need to entertain longer, so we can create more games or more gaming time (preferably without making the game lose gaming quality). 

As such the setting is changed. Consider the game Hogwarts Legacy getting an overhaul and the game needs to be played 4 times (not optionally played), which unlocks other parts of the game. It does not matter which house you play, and as different houses unlock missions for the first house, but what if the house is the second or the third house? The lore needs to be set to have one cosplayers (like Poppy for Hufflepuff, Sallow for Slytherin, Onai for Gryffindor and Thakkar for Ravenclaw) be the other contributor, so if you are one house, the other comes into play (via a message) that gives you the option when playing the second or third play through, I doubt that it is needed for a 4th play through but for completion it might be added. 

A new setting I an old concept, the RPG gaming experience (of a lifetime) that could add a lot more to the same game. I used the Hogwarts setting to illuminate the perception, but it could be added and part of this can be seen in Jackdaws rest, where each house gets a different alert to the same mission. So what happens when a mission gives us the 4 different missions to complete the mission overall? As such, I have been contemplating the same setting but in a slightly different way. Its just fun that the big boys (Bethesdas and Ubisoft) never got that far. Especially as Ubisoft has 18,666 dedicated game designers (big smile from me).

As such I can go after Bethesda too, but they created some of the greatest RPG settings, so they get a pass on this. It’s just fun that after I did the Melvin to DARPA and created three weapon systems (they dob’t have these) and I created IP that Google missed (Amazon too) I still found time to surpass Ubisoft and Bethesda. I am feeling good today. Still, I have an idea that could get me $3,000,000 from Matt Damon (he gets a script for that amount of money). Not sure if Matt is up to it, but as I see it, I have been plenty creative today and I am not done yet for today. 

It is a lovely day to get creative, so have a great day and get ready to dream big.

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A viewpoint is not a point of view

Yes, nice and confusing. But that is the meaning of this exercise. You see, I don’t agree on the point of view the law makes in this case. They have altered their point of view on the law in motion. In a setting that ran for over a decade. I don’t think they are to blame, there is no real guilt here (apparently), but the setting stands. In this I call to attention the BBC article (at https://www.bbc.com/news/articles/c3674nl7g74o) stating ‘Google has illegal advertising monopoly, judge rules’ I do not agree and for this I call to attention two ‘pieces’ of evidence. The first is the actor Ryan Reynolds, a person I have called more than once the craziest marketeer on the planet. The second piece of evidence is a firm named CAASIE.co, an advertisement services firm apparently in Brisbane (I thought they were in New York). These two stand out, in a pool of millions. Set in a presence of “The US alone spent almost $481 billion on marketing in 2022, with digital marketing seeing significant growth. Australia’s marketing industry is also substantial, valued at over $20 billion.” With the added “While a precise count isn’t available, the scale of the industry suggests a large number of professionals are involved in marketing roles worldwide. The demand for marketing expertise is strong, and the industry is continuously evolving, particularly with the rise of digital marketing”. Don’t get me wrong, there are good marketing teams. The bigger brands have decent teams and at times places like Coca Cola and Heineken stand out. Yet in that setting of millions of people these two stand out. Why? Perhaps marketing is seen by some as the path you take when you can’t do anything else? Perhaps these men (women too) can talk their way into the panties of the youthful ladies and they thought, perhaps I can make money out of this venturous situation. And they went into marketing, mainly because ‘sex sells’. The truth couldn’t be farther (or is that further) removed from the truth. 

And there the problem starts. You see, Google isn’t monopolising things, they merely had the proper handle on things. The marketing bulk doesn’t know what it its doing and as ‘they’ see it Google is in the way. In the early days Google (read: Larry Page and Sergei Brin) figured out a few things. As Microsoft was talking dirty to the CFO’s in the land (in the late 80’s and beyond) these two youthful young sprouts figured out that the work was done by the m inions of these CFO’s, so as they catered to the bulk of the worker ants, Microsoft was wasting its time on expensive dinners and drink parties and they got all the CFO’s and CTO’s of the Fortune 500. But these people needed their worker ants and Google had created a search system that catered to THEIR needs. So whilst these youthful young sprouts were at Stanford University, their buddies all went for the knickers of the ladies. They created a page rank system, because they saw ahead that the web was going to be a mess, millions of voices create cacophony and they cut through the mess.

So ahead we go 20 years (take or leave a year) and Google figured out that their system is gold. So they venture forward and they create Google Ads (formerly Google Adwords) and that was in 2000. Again they hit gold, although it was a natural continuation from page rank and again Microsoft wants ink on the game, but wannabe’s and spin creators can merely make shallow creation and it is seen in their product. At present known as Microsoft Advertising, holds a market share of around 3-4% of the global search engine market. This is bad news for the marketing wannabe’s as they bought the shite that Microsoft is seemingly selling. Even I saw the bing hijacking of people seeking and as Microsoft is all playing innocent, they did (as I personally see it) enable the system to be abused. It matter not, Google created a firm product and now the marketing bitches (both male and female) decided to cry fowl (intended typo) So that I the setting.

Marketing today is people who talk a lot present a lot, but as I see it, they do not know what they are doing. Merely hoping that their revenue cup runneth over and it is based on decade old settings (which is what schools rely on). At UTS (University of Technology Sydney) we had one lecture on page rank and that opened my eyes (unlikely as much as it hit Sergei and Larry), but the setting was clear. Google created the largest setting by thinking of what to do, not to wine and dine the people with money and they followed Microsoft as they didn’t realise what they were up against. The internet of things is a massive beast with plenty of horns and these are the horns of plenty.

So now we get to the ‘court case’ that the BBC gives us. So as we are given “The US Department of Justice, along with 17 US states, sued Google, arguing the tech giant was illegally dominating the technology which determines which adverts should be placed online and where” and as I personally see it, they are catering to millions of people who do not know what they are doing and they think it is unfair that these people should miss out on a business they are unlikely to understand. You see, I name these two at the start as they have figured out a few things. Ryan Reynolds created billions from understanding the world and its business (Mint Mobile, Aviation Gin, and Wrexham AFC. He also co-founded Maximum Effort, a marketing agency and production company) he figured out a few things and that sprout is a mere 48 springs old. He saw the options and turned several products in a multi billion dollar empire by engaging with an audience and telling a story in a way they remembered. The other (the wannabe’s) can scoop up a mere $100,000 dollars at a time as I see it. Let’s not forget that this man started as an extra on the X-Files, now he surpassed the main cast of that series (including the director) in several ways.

Second we get CAASIE.co, they come with “buy outdoor ads globally – from your browser”, with the byline “Self-service. No contracts. No commitments” and consider this quote “In 2007, São Paulo, Brazil instituted a billboard ban because there were no viable regulations of the billboard industry.” For decades these billboards were out there and in 2020 (a mere 5 years ago) they decided to change the premise. So as we get “They are an advertising company specializing in Digital Out of Home (dOOH) advertising, programmatic advertising, and digital signage. Their headquarters are in Brisbane, Australia”, a setting that was clear for decades but no one considered what there was and these people did, so as they gain favor and altitude by being innovative the wannabe marketeers can (for all I care) go duck themselves. 

These two examples are a clear sign that the crying marketeers need to grow up, or as the Americans say “Go big or go home” and that is noticeable on the future of marketing as I see it. Now they are all about AI and creating hypes, but that doesn’t pay for the yacht (or for diner as I see it). 

So as I see “US district judge Leonie Brinkema said in the ruling Google had “willfully engaged in a series of anticompetitive acts” which enabled it to “acquire and maintain monopoly power” in the market.” Is wrong by at least half a continent (a mile seems so shallow), so as I see it, when did the law start catering to village idiots? The fact that there are thousands of voices doesn’t make this clever. Reynolds and CAASIE were clever, they were very clever and that is a setting that CAASIE can enjoy, you see when they get access to the stage where the Google Ads people use CAASIE as the global interface to get global visibility, CAASIE will grow a lot more and what will the marketeers do to get their slices of pie? Cry a little more? Since when did we cater to the stupid to give value to this world?

The is the setting I see and as I see it the larger folly of US district judge Leonie Brinkema, so their goes her “willfully engaged”, Google walked a path for decades and that thought paid off and as I see it, Google was not catering to CAASIE, CAASIE found its own niche of global needed marketing. These two settings (Reynolds and CAASIE) show that there was space and these are raking in the billions (CAASIE not yet) but they can get a lot more by expanding into the UAE and Saudi Arabia, optionally Bangladesh and Indonesia as well. A setting that will iterate in new areas and that was something that a player like Microsoft never understood. My evidence in that statement is the fact that they lost marketshare 6 times over.

So the viewpoints of Google, Ryan Reynolds and CAASIE are not points of view, they are intentional strides in the Internet of Things and their views of how to make money. A lesson a lot of marketeers never learned in the first place. Although they got their collection of panties n their trophy cabinet, something I never ever had, but I decided to remain innovatively engaged. So as I had the ball several times from DARPA, Ubisoft and Microsoft (optionally Amazon and Apple as well) I can relax to see these departments of Justice (globally) fumble their balls and as things go from bad to worse I can giggle (not Google) from the sidelines. How the stage is the play of things, something Shakespeare figured out in 1623.

Have a great day whilst you ponder the wisdoms I left here with two hidden snags, the clever people out there can work out what I left for others to find. Have a great one.

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The mostly ignored stage

This hit me yesterday in between all kind of other stuff I was brooding about. It was set off by thinking of something else. As I was replaying Hogwarts Legacy, was thinking about the collectors edition that was released on day one and at $599 that was not. Leap I was ready to make. That set another track n the rails. You see, most places are lacking Power-points and some have solutions for that, but the larger issue is ignored. You see when you put a few things together, you start wondering a few things. With night stand lamps, office lamps and all kind of lamps in every room, there is a clear setting to have these places ‘illuminated’ with USB-C ports, for all kind of reasons. Charging mobiles and other mobile devices. Collect gimmicks and as such the average gamer needs about 10 points of contact. The office person has their own need and a few more. But color me happy, the big boys (in this case IKEA) never seem to have acted on this. I saw one part on TEMU, so why is that largely overlooked?

Screenshot

Now, this TEMU contraption needs a power source and as it is a bluetooth speaker, an alarm clock, a nightstand, a charger for mobile, earbuds and watch this makes sense. But most people (like me) merely have a mobile and optionally a watch to charge. As such adding a USB-C to most lamps will solve the issue without people have to find connection points for charge ports. And as most will suffice with a 15 watt solution, most rooms will have the stage solved for iPad, Watch, Mobile, and optimally enough space for the a mobile wifi hotspot. And in an instance the required need for 5-8 charge points are reduced to a mere 1-2 spaces. Most solutions are done with in an instant when we add a USB-C port to most lamps. So why was this never done? Some will say it was the price. But if TEMU can offer a 5 charging station with bluetooth speakers and alarm clock for a mere $15, I reckon that the pricing isn’t it (or at least not anymore). 

Was it the required brainpower that was needed? Well it seems that these captain of industry (as they call themselves) are in dire need of an overhaul to say the least. 

So where did they leave their innovation? With their marketing department, whist the marketeers needed time to think over the term innovation. So far this decade I have only seen one innovative marketeer and that person is the Canadian Ryan Reynolds (probably he got assistance from that youthful young sprout Blake Lively in that regard), beyond that there was the Heineken marketing teams in the 80’s and 90’s. The rest are mostly iterative players on ideas already phrased in some ways. So where are the boffins? The fact that I have at least three goals over DARPA makes one think whether true innovation has left the field and its stadium of operation. And that was merely the upper soil tossed, there is a lot more under the rubble and where are those innovators? They seemingly left Apple almost a decade ago, Microsoft hasn’t given us innovation for decades and mostly that is regurgitated from ideas from way passed. We see that when we see Microsoft Flight Simulator 2024 with the initial release date on November 19th 2024. There is no mention of the Flight Simulator 2020, which gives us “It is an entry in the Microsoft Flight Simulator series which began in 1982, and was preceded by Microsoft Flight Simulator X in 2006.” I remember that as I had the CBM64 edition (which set me back $299, and in 1985 that was serious cash), never regretted that move. It was the first time that I saw true innovation in the face of lacking resources and make no mistake, getting any flight simulator running on 64KB is an achievement. So when I saw the 2020 edition (I had the X version in 2010) blew me away, so seeing the 2024 version with an initial release data of that year kinda makes my blood boil (a little). To disregard innovators to that degree is not cool and it shows that big tech and their marketeers need to review what they think innovation is. 

And that takes me back to the present. As we see more and more items requiring a USB-C point, the idea of having this option inserted in laps (as such) gives us a much larger station for consideration. And the Collectors Edition is still desirable even after having played it several times over the last 25 months. So what will we do when another collectors edition requires a charge point and that is before we consider what other house smart ideas will grace our presence. Smart buttons, smart lights, smart speakers and all needing a USB-C point. So why didn’t IKEA (as merely one place) consider this option 1-2 years ago?That’s it for now, my Friday is almost gone, in Vancouver (the most eastern point of intelligence in the time line it starts in a little over an hour). Have a great day.

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Doubts on self

We all have them, yet after a few confirmations I had over the last few days I am hit with self-doubt. I think it is natural for me to have them. You see, to merely contemplate my thoughts, I tend to doubt everything, even my self. As I do that I redesign the ideas I have and further optimize them. This is how I roll. I always try to improve the ideas I see and have, there is always better. As I call whatever I create ‘good’, I know that there is always ‘better’, just out of reach. When you do not take that approach you will soften and others will pass you by with your IP. I think that is why I always try to improve all settings in gaming in my mind. Is there an exception? Yes, of course there is. I cannot vouch for every game to give it the ‘approved’ setting. As such I was too unimpressed with Infamous: Second Son. There are sides that unimpressed me towards a rating slightly less then good. Even though the storytelling in that game is nothing short of sublime. The setting and a lot of elements are exceptional, if it wasn’t for the linearity of the game. The game would have been an easy 90% game. So what is the exception of a game? Well I am not the ‘choice’ on that ruling, but I played a game again which I haven’t touched since its release in 2016, remade from the 2002 original. That game is as close as perfect as a game gets. And my joy feeling I had when replaying that game last week for almost 6 hours straight until I realized it was close to midnight. Insomniac Games really did a piece of fine work on that and it is clear that it deserved all the ratings that was between 80 and 90 percent. The game has layers of achievements and you need to replay levels more than once to get all the goodies. Do not forget that it was mostly OK (the 2002 version) and that was on the Playstation 2, a system that is three generations old. As such the game is pretty fantastic. 

Loss
This game also leaves me with a feeling of loss. Why aren’t more games with this feeling? It seems that most games are about the hip, the adrenaline. Not the joy of gaming. Even Sony has made this mistake in their games. Lets be clear there games are mostly awesome, yet the joy of gaming is leaving us. If I get the sentiment correctly Astro Bot (2024) is the one exception to this (I still haven’t played it). Personally for me Hogwarts Legacy (2023) was the last game where the joy of gaming was abundant. It might be me, but I think that whilst gaming firms are leaving it all to business majors, they forgot about the joy of gaming and that is making me sad. And in this the only exception is Nintendo. Not sure what their setting is, but as I see it joy is the larger component to anything they do and they do it well. 

So what brings this around. You see, in all my reengineering I often forget about joy, the joy of gaming. I see it and I recognize it, but I don’t follow that path myself. I cannot cater to joy, merely the exceptional need to make the better game. It is a failing in me and I see that. 

This also reflects on most things I do. Although I focus on the engineering side of things, I see that the joy part in anything we do is essential. It isn’t merely gaming, it is all we do that requires the joy of more and that is sad.

Reflection
That reflection also hits the Russian side of the Ukraine war. You see, we are made from sterner stuff, unlike the pussies in Washington DC stating “U.S. Defense Secretary Pete Hegseth said Wednesday that NATO membership for Ukraine was unrealistic and suggested Kyiv should abandon hopes of winning all its territory back from Russia and instead prepare for a negotiated peace settlement to be backed up by international troops” (source: AP News). This is the response of a near bankrupt nation that seemingly puts the words of Wall Street as the go getter sentiment. All whilst 11 hours ago we are given “A senior U.S. official on Thursday said the United States had not ruled out potential NATO membership for Ukraine or a negotiated return to its pre-2014 borders, contradicting comments made this week by the U.S. defense secretary ahead of possible peace talks to end the Ukraine war.” (Source: Reuters) As I personally see it different people take a different look at Wall Street politicking their money views against what is right and Russia is a problem for everyone. If only DARPA had taken my word seriously. You see as I see it, the nuclear solution I had for Saudi Arabia, which would take Iran’s nuclear aspirations to their basement was based on Russian nuclear reactors. As such works for party B as easy as party A. And in my (perhaps incorrect view) when Russia gets a second meltdown Russia would need to divert too many resources to their own reactors and Russian armies come to a stand still. Yes Ukraine does plenty of damage, but until summer it is electricity Russia desperately needs and when 46 reactors (plus one on meltdown) are on lockdown their sense of freezing changes and that stops a lot of actions. Call me superstitious, but I believe that Russians prefer freezing over glowing in the dark. But that could just be me. You see, this reflects on the gaming sentiment over warfare as warfare is not about joy. Wall Street will reflect on the essential need of joy, which comes from victory. But Russia left that feeling behind by getting beat by the 20th largest army in the world. When you try to improve things you also gain the ability to make things a lot worse through the view of what was not found. The flaws of a system allows for certain improvements of a personal nature and what is more fun than seeing a Russian reactor melting down? So whilst politicians volley about what ends a war as it is said in Euro News as “The new US Secretary of Defence has categorically ruled out granting NATO membership to Ukraine as a security guarantee to end Russia’s war.” A statement he had to walk back a mere 11 hours ago. So how settled is this new American administration on claims? Their one win seems to be the Gulf of America. As far as I can tell the tariffs on Canada and Australia are being met with consideration and that is igniting the Commonwealth a lot stronger than ever before. 

So what do these two things have to do with one another?
That is a valid question and there is no clear answer. There are too many optional answers, but my take is that a game creator has no funds and it trying to make it work, America has little to no funds left and is trying to make that work too and in some funny way it is appeasing Russia to make their budgets work and in this it is laughable that the Republicans are appeasing towards Russia, a sight that they tend to blame Democrats for.

And now Canada is shelving American goods and I reckon Australia is merely one step away from that as well as setting the purchasing need on Canadian goods. America has merely made things harder for themselves (This could be my wrongly view on matters). 

So in the end we merely need to doubt self to some degree and see what we can do to make it better for us and I understand that America does what is best for Americans. In that same feeling Canadians and Australians need to do what is best for their nations as well as the Commonwealth. That is the uniting side of the matter. Will it bring joy? It is too early to tell, but appeasing Russia and President Putin will not bring any joy, of that you can be certain.

Have a great and peaceful day and try to make life a little better for yourself.

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The one does not imply the other

We have seen the news on tariffs, we have seen the news on DeepSeek and it has exploded the views on LinkedIn as every influencer wants to cash in on the news on DeepSeek, in one way or another.

However, we forgot about one part. We forgot that we still have a nation called Ukraine that is at war with Russia. Some time ago we saw that Russia is unable to fight this war alone, so they called in the help of North Korea. We all saw them being proud as peacocks marching in unison and it looks impressive to almost any soldier and their generals. Yet the reality is different. We are given (at https://www.bbc.com/news/articles/cjder8zgk48o) ‘Ukraine says North Koreans may have pulled out of front line’, my first thought was “Is it merely a regrouping tactic?” That happens. We can on the offense, we can select defense or we can evade. Evasion makes sense after the losses reported, but evasion towards what? Regrouping, or pulling out. Regrouping makes more sense to me. 

The BBC reports “Western officials told the BBC that, out of some 11,000 troops sent from North Korea to fight for Russia, 1,000 had been killed in just three months.” A setting that boils down to decimation of ones troops. This is not surprising, as war is a lot different from parades. But decimation is a serious setting. It amounts to the knowledge that most opponents could do serious damage to the North Korean army. So whilst it might bolster 1.3 million active troops. A decent skirmish could cost that army 130,000 troops and that is merely in the first three months. The larger setting is that Russia mistook parade strength in actual battle strength and that is just not the case. The Ukrainians know that and also realize that the fight is not yet over, more important the smudge they delivered will also soil Kim Jong Un and he does not take kindly to get soiled. I reckon that the regroup comes with the message that they better be successful or not come back at all. This is the setting of desperation and desperate soldiers are a lot more dangerous. I am inclined to believe the quote “The newspaper quoted US officials as saying the withdrawal may not be a permanent one, and the soldiers could return after receiving additional training or after the Russians come up with new ways of deploying them to avoid such heavy casualties.” The BBC gave us. There is every chance that they will get reinforcements from Pyongyang and the clear message to succeed or do not come back alive.

That last part is speculation bordering on presumption, yet with the facade we have seen with President Putin and Supreme leader Kim Jong Un my view seems to be a decently accurate one. My biggest worry is how much damage will Ukraine get in the coming year, because this is not over, not even close and unless Russia is given a truckload of damage, this will not end. Hence my two inventions that could have woken up DARPA with the intent that they test the ‘contraptions’ before handing it to Ukraine. As such I created something to block ports (a sneaky stealth system) and smelting to meltdown nuclear reactors. If the ones in South Russia stop working that army loses a lot of power (and heating) setting the Russian army to a stand still, should places like the Port of Olya gets stopped to utilize troops and materials for the front the reinforcement setting fall short. I saw that the solution is less effective in Odessa as it is a much more spread but part of the harbor could be blocked, the Nuclear reactor solution has a few question marks and both inventions were designed to aid Saudi Arabia and take Iran out of the equation. But they work on Russian principles as such it should work for both. 

Yet, this is not about me, it never was. People don’t consider the larger window. When a near defeated President Putin runs to North Korea for help, what more will he do? Consider that he mobilizes all his troops and North Korea does theirs. Do you think South Korea will be overlooked? The larger setting is that should (being the operative word) be successful, the pressure on Japan grows immensely. Do you think that any dictator (sorry I meant supreme leader) will simply stop at one win? Do you think Ukraine is enough for President Putin? It is this the shallowness how some people think?

The reality is quite different. They see that losses are a mere hinder block to more and they both want more, they both are on the verge of seeing the loss of basic necessities in their countries and they realize that they are now on borrowed time, they both are. They need a decent win to ‘depart’ the scene with the honor of victory and that is where we currently stand. Russia and North Korea never counted on the tenacity of Zelensky and his troops. So where will this go? That depends on the support the Ukrainian troops receive in the near future and that is where we come in, preferably as soon as possible. 

Have a great day in supposedly peaceful resolution.

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The edge of darker creativity

There is a dark corner. It is not a unique setting, it is in everyone. The problem comes when any person gets their creativity and taps into that darkness. Is everyone on board? You see, I just tapped into this and what I created scared me to near death. When we see the news, we see that there is an armistice in Lebanon. Reuters reported a mere 12 hours ago: “A ceasefire between Israel and Lebanese armed group Hezbollah held on Wednesday under a deal brokered by the U.S. and France as people in both countries began returning to homes in the border area shattered by 14 months of fighting.” Sounds lovely doesn’t it? Well, in under an hour all these ‘Lebanese citizens’ came out in droves waving Hezbollah flags. As such I wonder how long this seize fire will hold. Some Hezbollah idiot will think that it is a good idea to send a missile into Israel, to gain fame with others. And Israel will go berserk and strike out. That is what realism tells me. We do not know what will happen. The minds of terrorists tend to go where most are fearful. And there is a second sight. Someone has to appease the will of Iran and someone will.

As such I came up with the Bullet Plus, as you can see it seems like a simple bullet, It is however not intended to shoot someone. In the bullet is a small canister, as the bullet impacts, the canister will break and the fluid will be released. You can have any kind of fluids there. There is Sarin, Novichok (Ask the Russian GRU for details on that one), there are also diseases like pulmonary diseases. Not directly fatal (like Novichok) but now we get an area issue. You see, pulmonary poisons will affect people in an area and hospitals will pick up on these. The result of a stray bullet. Consider shooting Sarin into an Hamas building, suddenly we start getting a range of intel we never had before (Mossad didn’t have it either). Sarin is too deadly, Novichok is an option and others are options too. You see, we might know 1-2 Hamas agents, but the 5-9 support staff remain unknown. Now they come out of the woodworks. We could use something like Caesium chloride, it is highly toxic and it cannot spread from person to person. Direct interaction is needed. For this you need to look at the Goiânia accident in Brazil (1987). You see, all these terrorists and their sympathisers might scream ‘innocent, innocent’ but at some point even Saudi Arabia will need to deal with them. They need to simply because Iran will make them act in some way against Saudi Arabia. It is not a case of ‘if’ it is merely a when. And for those thinking this is an Israel issue, consider the border wall of Gaza with Egypt.

The H3 terrorists will need to be dealt with at some point. Hamas is a certainty, Hezbollah is becoming more and more needed and when these fall away Houthi actions are most likely to become zero.

Feel free to disagree with me but in all this consider that this started on 7 October 2023 with Hamas attacking a pop concert. And in all that time how many refugees were ‘allowed’ into Egypt? I will let you count the articles that have been published on this it will be less then usual. It is so much easier for the media to go anti semitic on us all. Emotional flames score more digital dollars then simple truths. That is the truth of the media. Anyhow, I decided to let the dark corner of my creativity speak and I came up with this. Perhaps DARPA had this already, perhaps they did not. I already scored 5 wins over DARPA, so my ego is just fine. If my HOPplusOne solution works I have 6 wins over DARPA. There is only so much my ego needs, for the rest I merely think of other solutions. In this, I still love the idea that I designed a solution to meltdown nuclear reactors based on a snow-globe. You probably never thought that this ‘device’ had instrumental options did you?

Anyway, we all hope that the seize fire holds, but I am not holding my breath. No matter how you slice it, 66% of damaged buildings in the Gaza Strip account for 163,778 structures in total. Consider how many Hamas people are ‘suddenly’ awarded a nice place to live and in this and the BBC gave us last week “Qatar’s foreign ministry spokesman said Hamas’s office no longer had a function because Qatar had suspended its mediation efforts on a Gaza ceasefire deal, although he stressed that it was not permanently closed. The Palestinian official told the BBC the Hamas negotiators had adjusted their presence in the region and were keeping their locations secret to avoid embarrassing host countries.” So why isn’t it permanently closed? I reckon that Qatar is feeling the anger from other islamic nations and Professor Dr Salman al-Dayah, a former dean of the Faculty of Sharia and Law at the Hamas-affiliated Islamic University of Gaza has issued a Fatwa against the October 7th attack. That is a bitter pill to swallow for Hamas. As such Hamas needs a different setting and remaining underground (optionally somewhere in Qatar) makes sense, because there are very little hiding places in Gaza left. When you add it all up my solution has a few things going for it. The largest issue is that it is becoming important to see how the claws of Hamas reach out and optionally the same goes for Hezbollah and Houthi. The nice part is that if this plan comes to fruition Iran will have to desert these three players because the impact of undeniable evidence would haunt Iran to the largest extent and the only thing going for these three players is that Iran under Qasem Soleimani was much better arranged then now. Now we see more and more issues out in the open and soon there is no denying what happens and the other players hurt by Iran will strike back at that point. How they strike back? That remains to be seen, but at that point Iran will lose whatever friends it thought it had in the first place. That is merely my point of view. 

Have a great creative day, possibly a lot less dark than the one I am having now.

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