Tag Archives: google

March 11, 2022 · 09:11

Foreplay or forplay?

Yup, we all go there at some point. My ex once wanted me to watch a movie on foreplay so that she could get a better night of sex and I did not mind. To be honest, once I skipped the boring bits at the start the movie they gave me a few excellent ideas as well. In gaming this situation exists as well. But in gaming what is foreplay? Some state that it is the intro of the game. That tends to differ per game. In Horizon Zero Dawn it could be the part where Eloy is a little girl (when she finds  the focus) in TombRaider it was the mansion level, in Oblivion it is the escape from prison and many games have their own way of staging the introduction. And now the joke I started with starts making sense. Weirdly enough it was not a direct stage that assaulted my senses. I had been contemplating and considering additional parts to my 5G devices when it hit me. I was so ‘obsessed’ to hand more functionality to the customers that it hit me. There needs to be a larger stage of introducing more to the customer, educating them as it were. Just like the video, we need more extensive foreplay. You see the age of dumping a device in the lap of customers, whether they are consumers or retailers. That stage is gone and too many rely on word of mouth, the internet and other means for people to figure it out. Consider the TV below.

It drains your account by $11,500 dollars and I had to use this example as I am a huge Sony fan. But consider the fact that the startup guide is two pages and the reference guide is 8 pages, which also gives us “For more information on troubleshooting, refer to the Help Guide”, which is a button on the remote. Now there is nothing really wrong with that, but if someone courts me for that amount, it better comes with breakfast and a final blowjob after a night of super great sex. 

Devices have been pushed as almost literally a push and seek on the internet stage. Now for a $49 Google ChromeCast that makes sense. But for a $499 Bose bluetooth speaker? Not even a manual that explains what one port on the speaker does? That is a failure and gaming tends to go in that direction as well. A stage where too much is auto assumed. To be honest, Ubisoft and Bethesda actually has a decent grasp on that especially in their latest games. There are more than a few games out there that fails its consumers. There are quotes like ‘The internet is full of help’, or the demeaning “Your friends do not seem to have that same problem” And when Meta is fully deployed especially when hybrid comes to life there will be all kinds of hiatus. Now there is nothing wrong with setting up the internet to help out, but ask yourself “How many supplier set up a decent amount of white papers to help you out?” The answer will scare you. They all skipped the boring bits of the foreplay video and went straight for ‘orgasmic revenue’. And here is the stage where I found the interesting part of forplay (not a typo) “Foreplay is the fun, flirty, arousing goings on right before actually having sex. It’s an act that sexually excites a person. In forplay some people use icing, chocolate sauce, whatever..” And this applies here too. In hardware the ‘chocolate sauce’ are the accessories you can buy, or DLC’s in gaming (a ‘for play’ joke). The extra yummy parts are not in the real game, they come later (that has been Ubisoft as well). It worries me because it implies that the consumer is not the person who buys the game, but the person who buys the game and all the other bits and that is disappointing. It is disappointing in gaming, it is disappointing in hardware, software and concepts. It is like companies are too much abut the sales pipeline in some fire and forget setting, and no one (or too few) people care what happens to their customers afterwards and it offends me. I was in Customer service since 1992 and it was for a long time a great stage yet in too many places it became about cost reduction and cutting corners whilst the consumers where not properly taken care off too often and for too long. There are exceptions the most striking one is either Norton or Adobe customer service versus Microsoft customer service, or try dialling your internet provider. Try setting a care line there (a line that show they actually care for you), the results might scare you and that is where I found myself. Educating the customer on the boring bits of 5G, as well the boring bits of added 5G because that field is MASSIVE and I am hopefully a player in that stage in the not so far distant future, so it matters to me to get that part right too. And for the size of what I am talking about, see below

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March 10, 2022 · 03:48

Direction of my tech

Yup, that was what I was contemplating. But only for a little while. I reckon that my 5G IP is pretty complete for a first version. There are more sides to contemplate, but it becomes to much like speculating where others might want to go. Or as some would go with (Microsoft) Contemplating where we want consumers to go next. I do not think that is the best path to take. I have several roads mapped, yet I suddenly remembered Tim Minchin, he said something to the effects of (altered for my case here) “If you chase orgasms, you’ll never get one, if you aspire to give other people orgasms you might get a dose of pleasure in the process” It actually applies to tech too. If you hunt on the statements on what people are supposed to need, you will miss the mark too often. If you give the consumer what they will need you could benefit too. So my IP was set to the consumer, to the retailer and to increase their safety. Weirdly enough as I was doing that, I came up with a few ADDITIONAL sides that the IP could deliver giving the people what they might (and might is important) need. In that process I opened a larger revenue stream on a bigger foundation. Yes, it requires Google to add functionality, but there is every indication that they will go there. That indication is set to two foundations. The first is that they need to stay ahead of Apple and others, and giving that advantage allows for this. They also need to set a larger conditional stream, based on a new metric. You see, for now we see cpc (cost per click), cpm (cost per thousand impressions) and a few more. I believe that 2022/2023 will proved that they need to add cpl (cost per location) a niche and targeted view that more likely applies to real estate and local business, but it sets a targeted revenue stream for walk videos, location videos and there are thousands of videos. GoPro alone has 10 million followers, I have not seen clear metrics on walkabout videos, but they are there in the tens of thousands and when you link that to Google Maps that market starts getting interesting. One walk on 5th venue video has 487,957 views. Consider how many real estate people would be interested if they can grab that cpl? And it is global. New York, Los Angeles, San Francisco, Chicago, Toronto, Montreal, Paris, London, Munich, Amsterdam, Stockholm. Villages in Switzerland, Bavaria, Austria that need is already visibly increasing. The moment we have a connected Hybrid view with Meta that need will pretty much explode and it works for Google to have this, there are thousands of walk video makers, allowing them to flourish will enable more revenue (and Google was never sad about more revenue). For this consider the realtor Sotheby’s International Realty (London), when that option arrives, do you think it walks away from 736,891 views in just a few days? And yes, there will be more views in larger cities with tourist appeal, but when you search for a house or apartment in any place, who does not check out what YouTube has to offer? When these parts became clear to me, I adjusted the 5G IP I had, I added for a Hybrid functionality because that is where we all want to go. Even now, even as too many have NO CLUE what Facebook (now Meta) is up to, I already see that coming. And those with a gaming PC (especially with a second graphics card) will be ready in 2023/2024 when that is offered. I foresaw the need, I considered that addition and as I saw that there were more options, more choices to allow for and basically adhering to the consumer needs got me there. I come from the IT services branch, not the sales branch, so I hear what people needed, I converted to fill that need, not tell them that there is an alternative with some lame ‘What if’ statement. I reckon that 2024 will be the year when salespeople will finally put that sales tactic to bed. They want what is at point A, so you get them there. I found a method to allow industry 7,8,11,17, and 21 to enjoy what point A offers as well. Yes, I did not offer this to industry 1 through to 23 because that was not the goal and all those sales people telling me to do that, I say ‘Why?’ There is a group of consumers that have a need, that need is satisfied and offering 5 other groups to offer what they might need is nice if they are there. But the rest? What rest? They are seemingly somewhere else. Stop catering to ‘wannabe’s’ and ‘what if’ people. 

Two distinct systems with the grasp of several and a third system is starting to take shape. The two systems will have access and enable all kinds of software solutions and there I found a few options, but some of the changes seem pointless until Meta truly launches, when it does I will see all the wannabe’s running scared and running in panic not to lose the revenue. Like a wall of water coming at them and they are holding a one litre beaker. Not to stop the wave, but to fill their beaker for themselves. Some will fill it, some will not and then they look at the second ave coming, all whilst funnel giving the consumers and retailers a long term revenue though the application of a mobile pipeline. Not a pipeline ON mobiles, but a pipeline that is mobile and Hybrid will stamp that need out pretty quickly. I was fortunate enough that my need can satisfy that side in addition of what it was already doing. So whilst I believe that 2024 will be ruled by Meta, Google and Amazon, they will not be alone. I believe in that new setting Adobe will be uniquely placed to set new standards and what was a $13,000,000,000 annual revenue company could double, optionally even triple. All options that Microsoft let fly by, they relied on hype and spin and in the new setting that will not fly. It is like watching IT in 1998, all trying to sell concepts. In a time when Google, Apple, Amazon, Meta and Adobe have proven themselves, we need not wait for some roadmap of a concept product. The people have had enough of that and they are looking for alternatives. That is why I believe that Adobe will make larger waves and as a graphics company they do have the Rolls Royce solutions out there, so they do have the edge. 

It does not matter whether I am right or wrong, do you (consumer/retailer) have what you need to get the job done? Are you ready for 2023? You need to start thinking there. Most people and businesses do not have the money to buy in January 2023 what is required. And you need to think longer term, you need to think that what you buy in 2023 needs to be good to last you to December 2025. I countered that in the past by not buying the latest, but by buying one model older. It was often 40% cheaper, merely 10% slower and would last me 2-3 years. That is the stage you need to think of now. Because when Meta is introduced it will impact people and businesses. It will not end for the ‘old’ Facebook, but the shift will start, so make sure you have what you need. This is not merely for high end places, for expensive stuff. Simple pharmacies, book shops, cafe’s. For them the market will alter as well, they need to see where they are and how far they can go at present. They could wait and lose the market of course, but that is up to them. As for the direction of my tech? It is out in the open, because I tried to adhere to what the people needed and what they are most likely to need. But in the end (Q4 2022) I might have to offer alterations and additions to more closely adhere to their needs and I can, because national 5G will not be ready in many places, which works in my favour as well (yay me). 

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March 9, 2022 · 17:08

Microsoft, for cold laundry

Yes, there is a need to go there. You see there is the setting that we kick Microsoft as a civic duty, but how long do you need to kick them for it to be regarded as for personal pleasure? Yes, that is the question and it is more to the point than you think it is. Two days ago I wrote ‘What we hope for’ (at https://lawlordtobe.com/2022/03/07/what-we-hope-for/) there I gave the setting that Microsoft is in more trouble than we think they are. They are losing the gaming niche, the ‘tablet’ niche, the cloud niche, the SaaS niche and optionally the office niche as well. That is a lot of terrain to lose. I also stated there ““Microsoft is in talks to acquire cybersecurity research and incident response company Mandiant, according to people familiar with the discussions, a deal that would bolster efforts to protect customers from hacks and breaches”, you see, it is not merely “bolster efforts to protect customers”, it is about preventing and protecting the customers you have and as we are seeing several Microsoft issues”, a few hours ago I learned that they do not even have that. ArabNews gives us ‘Google buys Mandiant for $5.4 billion’, the article (at https://www.arabnews.com/node/2038611/business-economy) “Google is fortifying its cloud services with a $5.4 billion acquisition of the cybersecurity firm Mandiant, the companies announced Tuesday”, as such the clouds around Microsoft seem increasingly less secure soon enough. Microsoft will find someone (I think) and they need to find someone and set the stage to a stronger Microsoft. Yet as I see it they lose gaming to Amazon (I was happy to help Amazon do that), their Surface thingamajig will lose to the Apple iPad more and more, and the Mac Air book takes what is left and the cloud is increasingly less and less secure, as such they are losing market share to all the other cloud providers. The SaaS niche is different, it relies on the cloud, lose one and you tend to lose the other as well to some degree. So now the last straw for Microsoft is their good old Office backbone. It is firm (for now) but the cyber issues will affect their mail system and it already has had a few issues. But the big push could come from a very different angle. Adobe will be the largest player in several ways. There is additional consideration that when business aligns for Meta, Adobe will get a fair share of that business and should they push for the an ‘office setting’ they could clearly clean house. The last setting is pure speculation. There is no educated guess in play. They need their version of Excel, Word, Powerpoint and Mail versions to impact Microsoft even larger, but that is not outside of their abilities to do so and moreover, as Meta will go in 2024 Adobe will feel forced to go there. If only to cater to the millions of GoPro users who will see new business ventures in a Hybrid setting of the Web, Web3.0 and Meta. I think that Google lacks more elements than Adobe does so Adobe is in a good place. No matter how we think it will go, I feel more and more certain that Microsoft is about to lose a hell of a lot more than they bargained for. I wonder if they ever saw that part coming as they increasingly believed the spin they put out there as well. Consider their 2018 setting: ‘The most powerful console in the world’, it was surpassed by the weakest (Nintendo Switch), it will optionally also be surpassed by the Amazon Luna (if I get it my way, ha ha ha). At that point, what did $68.7 billion get them (as well as the $7.5 billion for Bethesda)? Seventy five billion to end up in 4th position in gaming? Google buying what they need for Cyber security? One could argue that soon the buzzards will circle Microsoft, but that might be a little too negative. 

I saw Microsoft grow from nothing to the behemoth that decided what we wanted. Now it is turning out that too many are eager to find someone else, in too many IT fields. There will be Microsoft lovers out there, eager to state that I am wrong. I could be, I freely admit it, but when you put the facts together, when you collect the information out there and the weaknesses that they show gives a larger rise to my version (which has speculative sides) and the largest setting is the one we do not have. What will Adobe do in 2023/2024. It will impact several players a lot.

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March 9, 2022 · 03:24

It’s not the car

Yes, the car is not in play, well not directly anyway. It all started with yesterday’s article. After I wrote ‘Opensource GEOINT’ (at https://lawlordtobe.com/2022/03/08/opensource-geoint/) I started to brood on a few items. And as I brooded on a few more connections I realised that my 5G IP will double in value before 2025, that is a lot! It is a lot in any setting, no matter the innovation you bring, there is a certain value, a certain base that sets the value and beyond the base it can grow, no one denies it, but these are not the 90’s. To get into a NEW field is pretty unheard of, but to connect to it not that much, so the doubling worried me a little. You see, when any person sees a doubling of value (upping by 100%) that person tends to be delusional, anyone will agree to that, so I started to dig around and I was contemplating issues for a lot of today (whilst watching Christian Bale as the Batman) then something came to me. You see I suddenly realised that this is not about Covid, wars or anything else. When the rest of the world wakes up (at some point they will) their Business Intelligence side will want to connect, want to set markers. In the first it is too ‘correlate’ the old marketing to the new setting. It will not work, yet they will try anyway. It is then that some of the hardware people will consider Hybrid technology, first 1.0, but it is Hybrid 2.0 and Hybrid 3.0 that matters. You see, the people, businesses and wannabe entrepreneurs want the connection between Hybrid and real life on one system and there is where we will see the interactions and the exploding Hybrid technologies in play. For me that will work great. My IP was never designed for that, but can evolve to this in simple ways. Hence the doubling and when you sell something that can occupy BOTH spaces the hardware will sell itself a lot easier. Even now I am seeing the evolution go further, go beyond what I initially imagined and now it becomes more than I envisioned. When sold I leave a historic legacy for whomever comes next, for whomever is willing to dream the next stage of innovation, a place business minded iterator can no longer go. I reckon that by 2026 others will want to get into that field but for now I have a 4 year advantage. I reckon that is symmetry. You see in a previous working life. I gave my bosses the idea to set up a a system where people will get free websites, and marketing will be at the axial informing them all. You will state that this is Facebook, but I gave the idea to them in 1997, 4 years BEFORE Facebook. Now I get to do it again in a different way and those bosses will never be trusted again. They can read up on THEIR mission statement, I actually feel vindicated now, never imagined that this would happen and when the IP is sold (hopefully to Google or Amazon) I can relax and enjoy my early retirement in a comfortable place. 

In the mean time I will consider what else I can do to add to the IP I have now and contemplate what the Hybrid could bring me, where people (at present) are not looking yet. It is the simple difference between a business intelligence person limited to an Excel view of life and the dreamer who sees the paintings and wonders how the colours were applied and then realises that another brush could do the trick, a small wink at ‘After a fact to begin a fact’ (at https://lawlordtobe.com/2021/12/16/after-a-fact-to-begin-a-fact/) where I came up with a new paint spray solution (OK, to be honest it was for military reasons) and I am not a painter. How many paint sprays could be sold in that manner? How many painters does the world have, how many could use a new brush to improve or even alter their styles? The excel person will state that the group is not big enough. I merely state it was a beginning. When Meta takes off it will grab billions and my IP will merely grow internationally and I get my royalties (hopefully) when things work out, but twice in a row I got there 4 years early, not the worst headline to live with. And still, it is not about the car, I never really needed one.

 

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March 8, 2022 · 12:29

Opensource GEOINT

Yes, it sounds weird, but it dawned on me that if we create a new search term GEOINT could benefit in all kinds of ways. Consider the following and also consider the following statement “I have never been to Toronto” Now consider the thoughts I had when I was watching a video (apparently I watched more than one on Toronto walks. “If she turns left into Cumberland now, I will see Tokyo Smoke on the right and across from there Sassafras. As she passed these places I thought fashion store Kiton should be on the left across the street on the corner” This is what the human brain takes up. Yet in digital settings, with added metatags we should see a lot more. More than location, date, time and weather conditions. Then I suddenly realised that my 5G could offer more to any recording digital recording device out there. It was already on station to deliver for the new wearables, but it could go further. More than mere digital marketing. It could offer a larger scene of watchdog, the digital digital video maker, could according to their personal settings auto reject that, consider it on the fly or auto include certain tag names and tag settings. The auto part is for those making live streams, the consideration is fr those editing and smoothing audio at the end and it becomes an experience that offers more. Consider a video walk in London, giving whilst walking some highlights of Christmas shops and their golden offer. On Regent Street, Fortnum and Mason, Harrods, and so on. The options are close to never-ending and it is the station I vied for in my designs to give the power BACK to the shopkeepers. I reckon that it is not something for the GoPro 1, but it is possible that the GoPro 12 could offer something like that. It is more than ‘plus’ vision. It is the starting stage of hybrid vision and with Meta completing its first version hybrid will go a long way in any place that offers it. And there is more at that point there is the setting that real estate could set a marker on any video that crosses their location, giving a much larger consumer market penetration. The hardware is already there, the options are already there. There is now the consideration to implement it. Google clearly has the advantage via YouTube, or would that become YouBeTube? We all see the real estate pictures, but it is too made, too artificial. Yet showing videos AROUND the place, showing some WHERE you end up could also become a sales-point that gets the consumer over the line and even as Real Estate is the most clear point, it is not the only one. As I see it it pulls GEOINT into the business intelligence field a lot deeper than the mere pie charts and thematic maps. Thinking of this, I am actually surprised that Google and Facebook were not all over this when the foundation options were there about 2-3 years ago when the possibilities opened up. And it hits nearly EVERY big city in the world. A setting where the amateur video makers see a larger stage of income earning and becoming part of the revenue streams. 

There are of course more options, but let’s not go into those streams just now. For now, let’s remain naive and enjoy what could be possible.

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February 28, 2022 · 20:34

The new IP, the old stage

Yes, that is the station I found myself in this morning. It was not completely new to me, I did write about it in the past (too tired to find the exact article as I have written in excess of 2250 articles at present), but the stage is a little different now. Consider war (see the TV for specifics), we know it and it is now closer to many homes than it was months ago. But we nearly always played an EA or Ubisoft version with respawning NPC soldiers. What if the setting is staged finite and no spawning all over the place? What if the stage is London, Munich, Amsterdam or Paris? A stage where you get inserted into a random location and your war-zone is a 10 block radius from there. Google Maps has nearly every detail, so do other mapping solutions. And you could be defending, escorting local civilians and giving aid. You get no choice until you get to a certain rank. How long would YOU last? It is time to teach the gaming soldiers a little realism. And when you face that you think different on Call of Duty Beachhead with high realism. That is nothing! I think some people are catching on what it is like, somehow they take more notice on events in the Ukraine than they ever did in Yemen or Syria. I like games that have NEVER be done before. A lot of my IP is set to stages never done before and that is where we optionally see a side of gaming that is totally new and innovative. Others were there before you with other games (several examples in this year alone) and I believe that this is the way to go, whether it is a console or streaming system, innovation beats iteration EVERY. Time. 

And as these systems are more powerful, we get a setting where we can launch a game like that (or kart) in our own streets, redefining gaming realism acceptance on a few levels. I remember seeing Red Dawn, the Chris Hemsworth edition (I saw both editions) and when we see one of the kids state “We are living Call of duty and it sucks”, I heard someone giggle behind me stating that this would be cool. Yes, the response of a wannabe soldier. I however was in the Middle East, I saw what Hamas did, I saw the bodies. That wakes you up real fast and perhaps a game is not the worst setting to educate people. It has been done before and perhaps it is time to unite these elements. I don’t know, is it wisdom or folly to go that way? I honestly do not. On one side I am merely creating new IP, but I want something deeper in gaming IP, and amazing story (Horizons Forbidden West) is one way to go, when it goes to stories the game Portal (by Rob Swigart) is another direction and that can be equally fulfilling. Still there is a call, not one of duty, but one of fulfilment. We all have it, we want to plant our flag, set our footprint and leave some kind of legacy. When you are a dedicated gamer, we all want to be a Sid Meier, a Peter Molyneux or a Richard Garriott. Not everyone are driven to release mutant camels and that is fair, but where we will be going (streaming systems) and what is possible is almost at the touch and I personally think it is important to push Microsoft out of this market before there way remains the only gaming-less option.  The problem is that it would have been easier if Google had taken up some form of game creation department and with the fact that gaming revenue is predicted to be $138,000,000,000 by 2023 is something that seems overwhelmingly attractive, but that is me and for now my idea to sell 50,000,000+ systems remain under lock and key (on a cloud location far far from home). But it is merely one direction and there are plenty of other directions, the revenue speculation opens those doors and even as a large chunk is set to microtransactions, the people are seemingly fed up with the EA and Ubisoft stage of microtransactions. I also gave a few other options (go look for them) and they are largely set to streaming systems. So is there an upside to THIS IP I now mentioned? No, it is merely another road one could wander, and it is here because I cannot wander them all and I am handing my ideas for free use to Amazon and Sony developers. It is a choice I made as Google decided not to create games. The old stage is seemingly fading, or at least I think it is fading, and what is around the corner is almost within reach and it will be bright and exciting, that is what I think, you might think different and rely on great franchises (like Gran Turismo) to set your beaker of desire. That is fair, gaming is what YOU want it to be, I merely want there to be alternatives for you to consider trying.

That’s how I roll.

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February 26, 2022 · 01:50

Web Web Web

My mind has been pounding on some new IP. Not really IP, more of a concept on what Ould become great IP. Yet will it be mine? I doubt it, there are plenty of takers, but for some reason I believe that Adobe has the inside track here. Whilst players like Microsoft make all the spin, make all the presentations, they deliver too little. Whilst they are all about Office365, we see a collection of bugs that still have not been resolved. And as they grow their product they also grow the traps and the pitfalls. 

So as we see (or recall) “The bug in Exchange Online, part of the Office 365 suite, could be exploited to gain “access to millions of corporate email accounts”, said Steven Seeley of the Qihoo 360 Vulcan Team in a blog post published yesterday (January 12 2021).” It would be come time before we could see “The Exchange Server flaw is one of 55 vulnerabilities fixed in Microsoft’s Patch Tuesday update. Microsoft is urging administrators to apply patches for a remote code execution vulnerability in Exchange Server, which is being exploited in the wild. (Nov 2021)” as I personally see it, Microsoft is digging its grave deeper and deeper, all whilst complaining to Congress about anti competition issues. How about fixing your bloody program? Optionally in less time it take a woman to get fucked, get pregnant and deliver a baby? Rude? You ain’t seen nothing yet! Microsoft complains wherever it can, against Apple, against Google and it takes over 36 weeks to get the Exchange flaw seemingly under control. I used seemingly as we also got this year ‘Microsoft kicks off 2022 with email blocking Exchange bug’ with the added “A coding mistake after a January 1 auto-update is causing the FIP-FS anti-malware service to crash with the 0x80004005 error code when it encounters 2022 dates”

Apart from the idea that kicking Microsoft should be regarded as a civil service there is actually a bigger fish to fry. 

The who now?
You see this is in part about Web3, it was one of the stopping points that my mind entertained towards some of the software that I saw in ‘Pristine and weird’ (at https://lawlordtobe.com/2022/02/24/pristine-and-weird/), I gave additional views in ‘The hardware perimeter’ (at https://lawlordtobe.com/2022/02/25/the-hardware-perimeter/). I still believe that in some respects Adobe might become the salvation. In 15 years of Adobe I have crashed less than half a dozen times, Adobe, or as I tend to call them (with a giggle) Macromedia Plus. You see, Adobe is a union (OK, they bought the other place) of Adobe and Macromedia. You might think that this is not a big deal, but it is. The union of two great innovators in their field. I truly wonder if Microsoft understands what an actual innovator is, they spun it so often in so many area’s that I truly believe they forgot what true innovation is. But consider Adobe and Apple, what if Adobe gets the sources of Pages, Numbers and Keynote? They would be close to ready. They still need a good database to stage the next scene but there are all kinds of solutions in that direction. 

The hardest part (for them) would be the web in a web stage.
This is not some fictive side, it will be the connection side of collections of blockchains (finance, documentation, hardware foundations and document tallies. The example you saw earlier is something I saw somewhere and it fitted the bill as closely as I envision it (I do not have the right software to make my own) that might get the closest to what is required, as well as a new need for checking the integrity of blockchain based connections. The need to check the integrity becomes overwhelmingly essential and when it comes to integrity checking, there is every indication that Microsoft is not really on board with that need, or its board of directors might be filtering out anything negative until AFTER it launches. In that setting a player like Adobe (or Google) is a much safer bet and that matters.

You see, I saw as early as 2009 that the borders between hardware and software were overlapping in some grey area. The initial stage of brand of hardware would be overshadowed by the software controlling it and there is the rub, the court cases where we get some version of ‘She said versus She said’ will overwhelm courts and the law is nowhere near ready on such cases, because the rules of evidence are not ready to process what gets to court. You see, to some extent Web3 might be a solution, the blockchain need will govern the desire, but there is also the larger case. We are given settings like “the idea of decentralisation” as well as “a possible solution to concerns about the over-centralisation”, but the borders of what we see to what is centralisation and decentralisation is becoming blurry. We see voices like Kevin Werbach, author of The Blockchain and the New Architecture of Trust making mentions on the lack of decentralisation, some give us issues on scalability. But what is scalability? It is a serious question. You see Microsoft, Google and Apple have their own ’version’ on what constitutes scalability, but always towards THEIR OWN design and I get it, that is one point of view, but when did you see a clear presentation where the CONSUMER is shown a presentation to see scalability towards their organisation and another organisation? An accountant compared to KPMG? A consultant compared to Deloitte? You think it does not matter but it does and the cloud brought it a lot closer than anyone realises. The booklet version is “scaling is the process of adding or removing compute, storage, and network services to meet the demands a workload makes for resources in order to maintain availability and performance as utilisation increases”, but as I tend to say, cloud computing is computing on someone else’s server. The term of scalability ‘adjusted’ from home processing to cloud processing. It is there that you see the larger stage of bilateral processing. The workstation (like I described earlier) with a thick client and local stages, often connected with a secure server that protects its settings and a cloud environment. A sort of 2 stage security in place and that is the larger danger. Microsoft (et al) want you to trust them, all whilst they screwed up your life with 36 weeks+ Exchange online dangers and they cannot change, they are too much involved with their board of directors and THEIR needs of the story as it needs to be. And as I rudely stated at the beginning with every chance of getting screwed over and their ‘spin’ impregnating you, but the turnaround? There is none! And what do you think their liability is when you see that your IP is gone? So whilst the news gives you “Vulnerabilities are being exploited by Hafnium”, how long until a message from the cloud provider is given to you that due to configuration errors detected we do not consider any liability against us to be valid? And let’s be clear, Microsoft Office is Exchange, Word, Excel, Powerpoint and Access. They have had 25 years to clean it up, but the waves of iterations (new options) have given rise to issue after issue. Is it such a surprise that this stage might start flowing towards a player like Adobe who will add a near universe of new options and all that arranged in some next generation skin that incorporates some version of Web3? 

There are other players (Amazon, IBM) but in what I saw in ‘Pristine and weird’ Adobe fits the bill better and more complete. Even as I saw additional parts, I saw a stage where hardware is more interchangeable with software and Adobe has proven the field there. You see, as hardware from Cisco, Dell, Huawei and Juniper become more generic, software will have a much larger impact and the hardware will merely open doors to WHAT is possible and how fast the new options could be. A different setting but not merely due to the cloud, but because the one man show technologies are on the way out, pretty much like Microsoft already is. A stage that has now become too unreliable to consider trusting. And where will Apple and Google be? Apple will most likely have a larger niche, Google has been accomodating on several levels, so they both have larger fields and for them it matters in the long run. Other players will need to push for their niche, a cooperative niche or they will become obsolete, almost as much as Microsoft soon will be. But that is merely my point of view on the matter and my point of view on where we are going. Feel free to oppose my side, but do not forget to check all the facts, for now they are on my side of the equation.

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February 16, 2022 · 14:29

Gift for militant wench

OK, not my finest hour in diplomacy, but it was the only way to give the path to people thinking ‘another Amazon story’. I woke up this morning with a new IP, an IP based on Google technology, but they do not create software, so their loss. And this is freeware only for Sony and Amazon products, just another way for me to say to Microsoft “Screw you!” So in my sleep I was racing through the street, there were paths, obstacles and my mind was making sense of it all (which took a few seconds) and I was seeing the brilliance of that Nintendo kart game that can take place in your home. A good idea, but I gave it steroids and turned it into something serious. You see, there are the F1 people, who love the F1, want to race on their tracks, want to be an F1 driver and this is not for them, There are good products and they are happy there. No, this is for the people who want to race in the real world. So consider a setting where the game has 10 circuits. They can give their address, or one they wished to live and the system will design a racetrack from 2500 metres up to 5500 metres (for now) based on real Google Map data. So you get a game that will soon have thousands of tracks, and the nice part is that there is racing (just the street) and challenge where the system adds obstacles, ramps (looking like it was fake and inserted) to give that goofy feeling for when you go all out. As far as I can tell, it has NEVER been done before and there Amazon gets the inside track, because as you race what is, the system with Machine learning and deeper machine learning will try to make you a map you requested based on the area, or location you gave and adds the track for you personally to your account. A setting where a game can grown into a massive behemoth of racing fun. A setting where you can race where you always desired to race, your hometown (wherever that is), Tokyo streets, Monte Carlo (every racer wants to be there one day), London, Berlin, Amsterdam and the list just grows. I am actually amazed no one in Google was that alert, but there you have it. So I say (still lacking diplomacy) “Militant wench, have at it”, we could include boat racing, but I reckon that a place like Rotterdam will give Amazon all kinds of problems. 

A simple idea boosted to a real challenge, and should you wonder why Microsoft cannot come up with it. Well that is simple, they can buy creativity, they merely lack the ability to create something. For that they have Mojang, Bethesda and Blizzard. Those who buy are limited to their knowledge of Excel (or so they say).

Enjoy this midweek! The weekend will be 68 hours away for some. 

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February 14, 2022 · 03:41

The arbitrary Echidna

Yes, we all have arbitrary moments, this is not mine. Yet something woke up in me when Reuters gave me ‘Google’s advertising tech targeted in European publishers’ complaint’ (at https://www.reuters.com/technology/googles-advertising-tech-targeted-european-publishers-complaint-2022-02-11/) and I took a look. So there were a few issues and the part of “alleging Google has an adtech stranglehold over press publishers” is merely window dressing. So as I went to a few of these sites, I saw German, Swedish and no English. Now, this is not a stranglehold for me, so I dug deeper. And I looked in a few publications, seeing that there advertisements were a mess, I could not even apply for advertisements in Die Welt, Das Bild and so on. I did not check them all, but the laughable setting is that they seemingly have no idea what they are doing. See the image below

I go to www.google.com and this is the first thing I get in the left lower corner. It was not rocket science, it was precise and clear. And the Advertising gives you:

Simple, precise and direct, NONE of the publications I saw offered anything like that. I got to a page on advertising with Das Bild (I needed Google search to find it), these players are hopelessly lost, they are conceited and running after the facts. Advertising should be a main option at the bottom of Das Bild and Die Welt and it is not there (or better stated, I never found it). The most basic of settings and two of Germans largest circulations are lost beyond hope. So as I personally see it, it is not ‘Google has an adtech stranglehold over press publishers’, as I personally see it, it has become ‘press publishers are hopelessly outdated in the digital environment’, the ‘information’ page I found had one mention of pricing and no relevant actual pricing information. How is that possible in this day and age? Google Ads gives you options, Price per click, price per impression, and many other options and you can select your preference and set how much you are willing to pay. And the Google system is unsurpassed. You might bid $20, yet in the end you ONLY pay one cent more than the previous bid winner. So if we see the following bids:

BidCharged
1$ 20$ 0.54
2$ 5$ 0.53
3$ 3$ 0.52
4$ 1$ 0.51
5$ 0.50$ 0.50

Before Google the advertiser was NEVER given this and it changed the game, the ‘exploiters’ suddenly lost all traffic, they lost their customers and they lost their revenue. This is not a stranglehold, this is giving the customer proper treatment, perhaps EPC Chairman Christian Van Thillo might take notice of that. If we publicly set the advertisement prices over the last six years from Axel Springer, News UK, Conde Nast, Bonnier News and Editorial Prensa Iberica, what will we see then? Even now I could not find precise advertising prices in Die Welt and Das Bild. I get a presentation who they work with, but a consumer wants to know what it will cost them. So when you all go cry at the desk of the European Commission consider that the consumer and the consumer advertiser is given a clear picture and a clear understanding and the stage of what comes next. In addition, when we take “When publishers choose to use our advertising services, they keep the majority of revenue and every year we pay out billions of dollars directly to the publishing partners in our ad network” and we set that against “Google has achieved end-to-end control of the ad tech value chain, boasting market shares as high as 90-100% in segments of the ad tech chain” it is because Google offered and showed value for money from the very beginning, something most advertising agencies have never done. In addition, Google Ads has driven technology that made the advertisers more clever in the way they advertised, something others have never done. 

And in all this, when we see the EPC make claims like: ‘Freedom to earn advertising revenue’ and ‘Freedom to innovate’ whilst two of the partner clearly are lost on innovation, they might embrace earn advertising revenue, but without innovation it becomes meaningless and in that, the advertisers that require visibility see that Google Ads delivers whilst keeping cost down, optionally setting a stage to a new path that is cheaper for the advertiser, so how did the EPC approach that? This is not stranglehold, this is as I see it the path of exploitation and many advertisers have had enough of that and they were willing to try Google Ads and those who did remained in Google Ads, clearly the EPC needs to look up the word innovation, let me help them out: “the introduction of something new”, so where is that innovation in Die Welt and Das Bild? 

Seems that it is another chihuahua crying that they no longer matter, a waste of my time as I see it, not the people that could ever qualify for my 5G solution, that is (as I personally see it) true advertising power, in the hands of the retailer. 

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February 13, 2022 · 01:21

Looky looky

It is always nice to go to bed, listen to music and dream away. That is until this flipping brain of mine gets a new idea. In this case it is not new IP, but a new setting for a group of people. You see, during lockdown I got hooked on walk video’s. It was a way to see places I had never visited before, it is one way to get around and weirdly enough, these walk videos are cool. You see more than you usually do (especially in London) most of them are actually quite good, a few need tinkering (like music not so loud) but for the most they are a decent experience. Then I thought what if GoPro makes a change, offering a new stage. That got me going, you see, most walks are on a stick, decent but intense for the filming party. So we can set the movie from a shoulder mount, a chest mount, or helmet mount. Yet what is filmed? So what happens if we have something like Google glasses and the left (or right) eye shows what we see in the film. We get all kind of degrees of filming. And if we want to ignore it, we merely close that eye for a moment. I am surprised that GoPro had not considered it, or perhaps they did. Consider that the filmer now has BOTH hands free and can hold something towards the camera, the filming agent can do more and move more freely. Consider that is works with a holder, but there is a need (in many cases) to have both hands available. And perhaps there is a need for both, the need to use one hand for precision and a gooseneck mount to keep both hands free. The interesting part is that there is no setting to get the image on something like Google Glasses and that is a shame, was I the first to think of it? It seems weird with all the city walks out there on YouTube, but there you have it and in that light, I was considering revisiting the IP I had for a next Watchdogs, one with a difference (every Ip creator will tell you that part), but I reckon that is a stage we will visit again soon enough, it involves Google Glasses and another setting that I will revisit. Just like the stage of combining deeper machine learning to a lens (or google glasses), a camera lens that offer direct translations, and the fun part is we can select if that is pushed through to film, or merely seen by us, now consider filming in Japan with machine learning and deeper machine learning auto translating ANY sign it sees. Languages that we do not know will no longer stop us, it will tell the filmmaker where they are and consider linking that to one lens in google glasses that overlays the map? It that out yet? I never saw it and there are all kinds of needs for that part. What you see is what you know, if you know the language. Just a thought at 01:17. I need a hobby, I really do!

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