Yes, today we see that the B is for bad, which also means BBC. A stage we never saw coming, but now that it is out in the open and the carefully phrased denials come out, we all get to see the filthy side of journalism and we see that one we thought was a good element is basically darker than Darth Vader could ever be. And evil is also synonymous with the B of Bing, a company that hijacks your results, they are too incompetent to do anything by themselves, so as I personally see it, they steal it from Google.
But this is not about Microsoft, this is about the evil BBC, the Guardian gave us “Lyons said critics had to accept that the corporation “is not the same organisation it was 25 years ago””, it is seen in the article ‘Fears of ‘feeding frenzy’ against BBC after Diana interview backlash’ (at https://www.theguardian.com/media/2021/may/21/ex-bbc-trust-chair-fears-feeding-frenzy-over-diana-interview), in this it is my view that Sir Michael Lyons is optionally (and speculatively) a deranged loon. The media has gotten worse and now we see that the BBC is just as foul as the rest of the media, in this the hidden admission that the BBC knew it was hiding the media filth that is represented through Martin Bashir. When you consider “Lyons said, adding: “But this can’t be time for a feeding frenzy on the BBC.”” We should see the stupidity that Sir Michael Lyons represents. Yes, it is time, you do not get to play deceitfully nice for 25 years in a stage that optionally cost the life of a royal and play nice and timid, you get to take it up any hole we see fit, you do not get to have a choice or a voice in this.
When we consider that Martin Bashir has had a 25 year career based on a lie and on deceptive conduct and he ends up with a 2 million pound house, a wealthy career and he walks out because he was given a tap on the shoulder? Yes, we all get to be angry and we all get to decide what happens to the BBC and in this, many will be livid if the governing members who all touched and protected Martin Bashir get to walk away free and clear. Perhaps you need a reminder of what happened when the British people lost their princess.
If each person who attended that funeral and these events demand a drop of blood from every person involved in this scandal, the BBC becomes devoid of life, so Sir Michael Lyons better realise his tone on trivialisation of the event. I am also taking notice of “However, government sources played down the idea of immediate and drastic action, saying one key test would be whether the BBC’s much-changed structure was seen as less at risk of such failings, both in terms of the initial deception and time it took to emerge”, we can agree that there are sides that are debatable, but the setting of “BBC’s much-changed structure was seen as less at risk of such failings” is wrong and irresponsible. That was seen in my previous blog where we see Lord Dyson reflect on the initial BBC investigation and the fact that Martin Bashir took the money and run, whilst selling his house the fastest way possible. You do not take well over a brute annual income of loss because of whatever reason is given, the speed of sale implies that he was given the option to run and avoid media coverage, even now the media avoids chasing down Martin Bashir for comments, he is THAT protected. The Saudi government got less consideration even as there was no evidence, as such we can come to the conclusion that the larger media is part of that problem and it will be essential to cut the BBC short, prune it (with napalm) to the degree it deserves.
If this was the bad, then what was the good? Well, as I was contemplating a new idea in devices, my mind set a new stage of these devices, an application of silicate weave, lamination and processing. Devices that are created (almost) on the spot, a stage where we see that devices can be created for specific fairs, trade shows and release presentations. A stage that was not thought through enough and whilst we see that these events come with trucks of goods, trucks of mouses, keyboards and wires, a larger stage comes to the light, we can innovate there and that is in the stage before we take a gander at new display technologies.
One stage is not the other, but the view evolved whilst I was looking into the BBC and also getting pissed off to no end with Bing hijacks (bloody Microsoft), it is a stage where Apple is actually not innocent and that is the larger stage, a stage of facilitation and the power brokers are all about helping their ‘friends’ and we merely have to swallows the shit we are given and as such, as the BBC is out of luck, and as a national broadcaster the people will demand their pound of flesh, and with millions making that demand, the BBC will run out of options a lot sooner than it thinks, this is too big, they partially created it to be this bog and now the invoice is due. And in the midst of this I got the idea of new devices, a new level of technology that an be fuelled in a 5G atmosphere and as such there is a lot more to go round and even as some devices will not be the hits until 5G is truly kicking off, it will also fuel new stages of trade, in places that some players never considered because of the overhead involved, and now that I have that idea covered, I reckon that trade can flourish in a much larger stage. In this I might be the Ugly in the Good, the Bad and the Ugly, yet I do not care. I got the idea one of a dozen and even as I feel that it might be my brain telling me that I am running out of time, I am happy that at least I am going on a journey in a wave of creativity, it is perhaps one of the best waves to surf.
It started in the early morning (around 03:30) my mind was racing and I suddenly remembered an idea I had two years ago to solve some NHS issues. I kept in the middle on the name whether it would be the Apple iTome, or the Google Tome, the idea was laced with a different approach towards solving some of the NHS issues. That kept slapping the back of my brain when I suddenly remembered something else. It was from my early years, it was a Sharp PC-7000.
Sharp PC-7000
You might think it is too old to be useful, but you would be wrong. You see, Sharp tried something different and even as some surpassed them, we need to consider the impact that VHS had, yes, it did beat Sony Betamax, yet technologically speaking Betamax was superior, it was one of the few cases where marketing decided future paths and now that we are at crossroads, it is time to look back to some old ideas. It got me thinking about a new kind of display, a setting for displaying RAW graphics and using RAW as a standard format , not merely in software, but in hardware too. It got my mind racing on a new display that is the thickness and size of 10 A-4 pages, but laminated. In addition, there is a different approach when we start doing this to displays that are A6, optionally A5. A different approach to how and what we display, and more important how we go about its use, because that too is under scrutiny. We tend to follow a pack of greed driven wolves hoping to get a share and we forgot to look at the innovations of the past and how we can redirect them in today’s markets.
In this there are options that can be captured now with innovation patents and even as that time is a lot shorter, it allows some to get ahead of the curve. The second part is how displays get their information, we go about the same route as everyone else, but we forget that there is a reason why a player like Hasselblad is pretty much the only player with a medium format video option in 4K, why do you think that is? Because they followed Canon, Nikon, Fujitsu and Minolta, or is that because they had a really good idea and stuck to their guns? It brought them more than anyone ever bargained for and they are about to cash in.
When technology and not marketing decides the future, you end up with better solutions, not pronounced innovations, but actual innovations. A lot of people forgot about that side of the equation. I decided to remember that part and set up a stage (this blog) where I can make some of these idea’s public domain and let the thinking innovators become real winners, not merely winners through the eyes of their presenting marketing pack.
We are feeling all kinds of weird at times, we fall for someone, for something, and we also trip at times. These things happen and more often than not we have ourselves to blame, but is that the case all the time? In this I refer to a BBC article 3 days ago called ‘Victim of ‘Elon Musk’ Bitcoin scam loses home deposit’, first of all, the scam used the name ‘Elon Musk’ the man himself has no dealings here. But it was part of the article that woke me up. It is “Ms Bushnell, an investor in cryptocurrency, spotted an item on a website that appeared to use BBC News branding, claiming Mr Musk, the billionaire boss of the Tesla car firm, would pay back double the sum of any Bitcoin deposit”, now in my case the part where I see ‘pay back double the sum’ would raise all the red flags, but it is “an item on a website”, not merely “appeared to use BBC News branding” that got my eyes.
There are two elements here, the first is that more and more advertisements (and scams) rely way too heavily on ‘deceptive conduct’ and the law has been dragging its heels here for 2-3 years on drowning that issue. Stronger laws against deceptive conduct needs to be there, not some political loon relying on some complaints department, but laws that give power to the law to chastise the advertisement agency that allowed for this with fines in excess of £1,000,000. I reckon that these people will clean up their acts when the fine equals a quarter of their revenue. Do you think it is overreaching? I myself thwarted 5 attempts to get scammed last week, and I believe it is getting worse, with Indian developers learning that for a mere investment of $250 they could reap $250,000 matters are getting worse and it needs to be halted, or at least diminished by a hell of a lot. In this I am willing to point the finger at Apple, Google, Microsoft, Facebook and optionally Amazon as well. Some advertisements should not be allowed to continue.
Even when we see the Guardian giving us (some time ago) “investigation shows apparent ease of promoting fraudulent services online”, we see the lack of actions by all. They made these AI claims, so use your AI (actually AI does not yet exist), but there needs to be a much larger level of checks and even as the BBC watered down the stage towards “spotted an item on a website”, which due to a lack of presentable evidence makes sense, the setting is not all towards the victim. Yet in that light, If I had a real option to double your money, do you think I would go open, or go to my best friends? If I had an option that there was a 100% chance of a 100% gain, do you think I would give this to strangers, or to close friends? Consider that question when you go out and spend (read: donate) your money on something that is without evidence and without verification.
And there is a reason to blame big tech in this instance, it is seen in “The fake site is still currently online”, this implies that there was advertisement, there is a trail and I reckon there is a need for action and an option for action. You do not need a big degree in IT (I do have one) and we do know that there are ways to mask one’s digital identity, but wonder should those with a masked digital identity be allowed to advertise?
The article gives more questions than answers, but that is not a bad thing. Getting the questions out into the open optionally raises the bar or perception and if we get that bar high enough, my peers in the House of Lords will wake up and demand action, which gets us at least part of the way there.
We all have these moments, we feel ashamed for choices made, even though we know it is not our fault, even as we see that proper examples of our choices and believes are out in the open. The larger stage is as shown a corrupting view of disbelief and exaggerated view that cannot be fact checked, and when they are shown to be not true, the people paint over that setting with a brush as fast as possible.
I am a Republican, I have for the most always been proud of that. The Democrats want some version of a nanny state, they want to tax the rich, but they are really adamant on NOT rewriting tax laws so that we all pay a decent amount. Any law in that direction will be crushed by lobbyists and other options and it comes from BOTH sides of the isle, both Democrats and Republicans make noise in the tax direction and never resolve anything. Yet now, the stage becomes dangerous and there are two tiers of changes on their way, two that have massive repercussions for the American economy 2023-2030.
It all started with Mitt Romney and Liz Chaney opposing the lies that former president Trump keeps on voicing. The BBC gives us ‘Liz Cheney: Republican ousted from leadership for challenging Trump election claims’ (at https://www.bbc.com/news/world-us-canada-57090202). It has her statement on video, it also gives us “her party could not stand for truth if it upheld Mr Trump’s false claims he won the 2020 election. House Republicans will probably replace her this month with a Trump loyalist.” It is a much larger problem than anyone realises. Even as we see again and again that he stops Tax inquiries (I am speculating that he probably need to hide that he has less than 25% of what he claims he has), we also see the larger stage that the Republicans are now willing to embrace a lie, even if that ends their economy.
Even as we see “Ms Cheney’s fate was decided in less than 20 minutes by House Republicans behind closed doors on Wednesday morning”, the larger problem is seen with “The ballot was not recorded but lawmakers cast an overwhelming voice vote in favour of removing Ms Cheney from her post”, the lawmakers are too scared for the names to get out, and it matters.
So what will happen? Even is those people like Kevin McCarthy make claims that they had it with her. The truth is that soon enough the Republicans will show how much they are done with him and a few others. If Mitt Romney and Liz Chaney Crete an independent true Republican Party, the GOP will be done for. They will clean house and then the little weasels will come running and they need some votes to be unregistered.
There is actually a much larger issue. This is PURE speculation, but I have seen some messages going back and forth and I feel the same way. In the setting that a GOP is based on lies and even worse Trump claims, the makers of new IP will optionally only do business with these American firms if the IP will be registered in Canada, Australia or the United Kingdom. Consider 2,000-6,0000 IP and patents to be filed OUTSIDE of the US. It will change the valuation of the US in a dark way and not a good one. The fact that some will embrace the lie makes a lot of indie developers very very nervous. I personally hope that Google (or Amazon) are two of 4 players that can buy my IP, yet at present I hope that it goes to Canada or the UK. I might pay more taxation, but I feel that my IP will be a lot safer, if innovation is an essential need for IP, there is every chance that the US cannot meet that innovation curve and the GOP is making it worse.
So even as Democrats are laughing at the tweets by Gaetz and Cawthorn, the larger stage is about to be set and if even just a thousand IP owners register outside of the US, the valuation that goes deep into the billions will have larger repercussions all over the field. Even as sources like Business News gave us in 2017 ‘Yes, IP is the currency of the 21st century’, now consider the 2020 news “IP industries account for 38.2% of the total GDP of the U.S. and for almost ¾ of the U.S.’s exports; America’s intellectual property accounts for $6.6 trillion in added value”, now watch that GDP part fall from 38.2% to 20% or less, do you have any idea the panic that Wall Street will see because they allowed lies to continue? When the added value falls by a third to a half, the US will not be able to pay for the interest of outstanding debt, does it now become clear? The UK, Canada and Australia will have their great days, but when the US falls over, Japan will too, one keeps the other up and even if the US can survive a collapse of Japan, the other way round will not work for a lot of people.
So as people are taking in the larger stage and hide behind “It started with a lie”, the plain truth is that the US did this to themselves, first by electing that bully in the first place, then allowing him to continue when fact checks again and again showed his claims to be not true. This is not merely me, a lot of judges, judges HE put forward are saying the same thing, the election was never stolen and now the larger plays come into view and it spells a lot of bad new for the GOP and because of that America will see larger downfalls again and again. And the entire Chinese hatred in America does not help either, most IP registered has a 60% chance that Asians are involved, do you think that they want their IP registered in a nation that hates them? And as more and more US Asians are moving to Canada, there is every chance that the IP moves too, or will be completely registered in Canada.
I wonder how long it will take the government to realise that former President Donald Trump is starting to become a clear and present danger for the nation and its residents. This will be a first for America, no President has ever been such a source of anti Americanism. As such I hope that people like Mitt Romney and Liz Chaney will be able to take charge in whatever form it is.
There is time between now and 2023, but as things go with 5G, I reckon that the first changes might be visible in 2022, and we are a mere 6 months and 18 days away from that point. As these matters expand, I wonder what a player like Amazon will do, they cannot continue to the degree that they are now when the US economy tanks, it made a lot or profit, it will not accept that it has to trim the fat in all places whilst the US government is allowing a bad situation grow worse, they will have alternatives and that makes for a much larger problem for the US at present. Yet, I am not asking you to believe me, I can wait, and in March 2022 when the signs are becoming clear and the newspapers write the setting, I can point back to this article stating: ‘Told you so!’
Well that is it for me, I will await the call from one of the four players, it will be a long wait but it took Rome a few years to build, but I will not wait that long, when the markers are matched, my IP becomes Public Domain, and I will watch the greed driven go nuts because they were willing to put their personal needs before their companies need and that will be nice and visible when my IP becomes Public Domain. Such is life!
Yes, it seems harsh, and it is not meant to be. You see, this might be the tweet of today, but the setting has never changed not for three decades. Even as political windbags are all claiming that they are doing their bit, they are actually relying on emotional events to keep the flames going, especially when they do not resolve anything. My blog has covered it for almost a decade, and I have been stating it for another two decades. And this tweet is bringing it to the surface yet again.
People are all about ‘taxing billionaires’, ‘taxing corporations’, and ‘taxing churches’, the last one is nice, I hardly ever see that one. So let’s take a jab at this (yet again).
Taxing Billionaires Yes, it is all about discrimination, taxing the billionaires. I still hope to become one, that is if Papa Smurf (Sergey Brin), Clever Smurf (Larry Page) and optionally Tracker Smurf (Sundar Pichai) wake up and take notice. OK, wake up is incorrect and uncalled for, they are likely awake 18 hours a day and they optionally take notice of a dozen matters every hour of every day, but so far they are not noticing my 5G IP (darn). So at what point will we ‘tax’ the billionaires? Will we check their bank accounts and levy it for 20%? At what point do you think will these 614 billionaires move to Canada, or Europe and leave the US completely bankrupt? What do you think happens when $5,000,000,000,000 moves to another nation? I have another issue, these people made money in whatever way, and not all are a Lawrence Elliot, Mark Zuckerberg or Google top. As such do you really want the creative top of the world to vacate to another place?
Taxing Churches There is a larger stage here and I am not against taxing the churches. The Catholic church has pillaged in their own way the planet for centuries. So will you tax one (discrimination) or tax all? It is a slippery slope, and ever as it is not the worst idea, it is a trap waiting t explode in all our faces, we just do not know how.
Taxing corporations They are getting taxed, it is the degree of required taxation that is the issue.
The point is not taxing them, it is overhauling the tax laws and on both sides, both democratic and republican presidents, they all failed. From 1993 onwards the USA has had two democrats, two republicans and now another democrat President, the last 4 all failed to overhaul the tax laws. As such, blame Bill Clinton, George W. Bush, Barack Obama, and Donald Trump for this failure. In April 2019 we saw “Amazon, Netflix, IBM, and General Motors are among the 60 big companies paying $0 in federal income taxes in 2018”, not one, not two, not three, but 60 big companies all avoiding taxation, avoiding not evading. Evading taxation is illegal, avoiding it is only paying what the letter of the law tells you to pay and that is how it should be, as such tax laws need an overhaul and this has been clear for 30 years, so why is it not done?
Because we see flames, we react to flames and no one is considering (intentional or not) to push legislation to overhaul the tax laws. It is the same joke again and again. Tax and gun laws are trodden on, we see all the crocodile tears, but people die and die again and until gun laws are truly overhauled, starting by giving the ATF the teeth they need to take a chunk out of guns, this will continue. And the media knows this too, but they cater to their shareholders, their stake holders and their advertisers and none of those three are happy about overhauling tax laws.
And until the people unite complaining to the media nothing will change. It is funny that a valid objection by a journalist regarding an Oprah Winfrey interview, where we see a reported “Over 57,000 complaints have been delivered to Ofcom” regarding the point of view of a reporter, yet I am willing to bet that NONE of those 57,000 people ever complained on the need to overhaul tax laws. And we notice people complaining that nothing gets done, well, does this not start with you? A person can tweet to high heaven, but that does not change things. Getting hundreds even thousands complain to electable officials never happens (and the politicians, as well as corporations are happy about this), they need the rich to pay for their reelections and that will not happen when tax laws are overhauled.
This is also not limited to the US, it is a global issue and if people really want poverty to go away, you need to demand an overhaul of the tax laws. It is really that simple. But beware, when you push corporations away it has other impacts. California is now learning that the hard way as more and more corporations are moving to Texas. So this is a much larger slippery scale and their will be consequences, no matter how we slice that tax cake.
But I am not against taxation, but I too will take the tax avoidance route when called on, it is not because I am against paying taxation, I am against paying too much taxation, that is why tax laws were created. A paper in 2014 gave us “‘Tax avoidance is a taxpayer’s course of action in line with the letter but contrary to the spirit of the law’. Definitions phrased along these lines can be found in many policy statements and legal provisions. They are common, but nonetheless problematic. It is the ‘spirit of the law’ part which poses problems. These difficulties not only have theoretical import; they also cast doubt on the legitimacy of efforts to combat tax avoidance. And the skeptics – ‘non-believers’ in the spirit of the law – are many.” The paper by Hanna Filipczyk gives us a lot in that regard, on the problems and on the 27 references that show that this has been going on for a long time, and until politicians stop wanking about the spirit of tax law and do something about the letter of tax law, this will continue, and its continuation will never cease. And the media is making it easy for them as they cater to part of that group. Should you doubt that, then wonder when the media told you to that to achieve a proper level of taxing, tax laws need to change. Do not take my word, check what THEY said, you will see I was right and I have been correct in this case for well over a quarter of a century.
It was never hard, it was never complex, it merely needed to be done and the previous 4 presidents did not achieve it, why not? I will let you ponder that part for a little part longer.
Consider your mobile, especially when you bought it less than a year ago. You think it is a mobile, you use it as a mobile and we all do, but the short and sweet is that it is more, it is your personal data server and EVERYONE wants access to whatever you have there. This has been the case for a while yet as per soon with 5G, a lot more people want access including organised crime, that is because data, personal and categorised data is the new currency and it is like printing money in your living room (if you have enough data). You see the governments are not ready for the waves that are about to hit us all and with 5G the waves will be higher and they will come with a factor 50. Now, for the most you will never notice, but when your data is out in the open, your value decreases. This is not some figment, this is a given. Insurance companies want all the data to see what premiums they can skew in their favour, some want to see your interest so they can advertise more directly and personally, some want to see who your connections are. For the most these corporations have no interest in your life, they want the data of millions and every ‘convenience’ added to the mobile is one step closer to the getting your data. It does not matter whether it is an Android or an iPhone, they want it all. So in the first stage I came up with the Dumb Smart Device. The dumb smart device is simple, it is a buffer. It will replace the swipes you will make at marketing, in shops, getting information and requesting data. It can accept data from all but will only pair with 1 or 2 devices, your mobile and your laptop, or desktop. It will make more sense as the other devices are added to public domain.
There is more, but it will come with the second device, this should get the hungry designer started, lets see what w get next.
You see we might ignore the swipes, but some will not, some will want to milk it for all they can and that cannot be stopped, but this device will dampen and delay the effect. Some will state that this is all between my ears, this is not real and it will never happen. Search the news, zero day faults, hacks on Cisco, Microsoft Exchange, Android hacks, iPhone hacks and all kinds of transgressions. We might think that we have a handle, but with 5G the usage pressure will increase factor 50 and the law cannot even keep up now, when that happens they will fight a battle they have already lost and they are all about blaming, but the real part is that they have no clue, so I came up with a few devices that to stem that tide. I doubt it will completely stop it, but I can delay the impact. And as the DSD gains momentum, we will see a new retail era emerge.
These DSD devices will be part of jewellery, rings (in a more advanced stage), pendants, necklaces and some will be kitsch, it will take shape like the ghetto blasters did. More and more will be a little oversized, some will become fashion statements basically saying ‘I have one’, some will do it to show it is a tool. There will be all kinds of reasons, but it will grow in several directions all at the same time. A tool that needs no swiping, it keeps the mobile where it is sae, in ones pocket. And this stage is merely the beginning.
You see this was not designed in the Covid era, even though it benefits on a larger scale, it was not set as such. This came to mind when I saw the first drafts of Marketing needs to evolve, approaching customers will go differently and as my mind was adjusting to that stage, developing new methods of digital power towards customers and interactions, I saw that the power needs to be with the customers, only such an approach will create a larger wave of loyalty, not the ones taking power away from the customers, those giving them options will benefit to the same degree , but much longer, it creates larger retail waves. Yes the books are all saying the opposite, yet those books were written in an age where newspapers ruled, where the population was known, in a digital age that is not a given as such the empowering party will gain a longer benefit to that population, creating a larger wave of customers. It is a different approach to a different era. The iterators never understood it, they come from their ‘position of power’ and that dog no longer barks, we need a different approach and I a setting the first step by making it public domain, now the faster connector will become a larger player and optionally a winner. It is my first step, one of several to debunk those wannabe managers relying on bulletpoint memo’s. Now they cannot shout, now they have to deliver. Well, have fun with that.
You think it is simple, but if you have been in photography like me (1975), that question becomes easier to comprehend, but explaining that becomes harder, I get that. Distractions, obstructions, light and focus are 4 basic elements of missing a detail, optionally several details. Yet the professional photographer learned not to be hindered by obstructions and to adjust for focus and light, which leaves the focussed photographer and the photographer. So the focussed photographer can make the ‘snatch’ shot and the photographer merely looks for a tissue. Seems bland and crude but this example matters.
To see one application, we need to turn to ‘Telstra, NATO and the USA’ (at https://lawlordtobe.com/2018/06/20/telstra-nato-and-the-usa/), an article I wrote in 2018 “unless you work for the right part of Palantir inc, at which point your income could double between now and 2021”, the shares were at $9.69 and ended last night at $23.18, basically I saw that coming a mile away. And that is not all, there are several avenues where their value should at the very least double within the next 19 months. It is the flaws we set ourselves up for and when the stupid people (loud mouthed politicians) realise that their loud mouths will require data, Palantir is close to the only option they have.
That article has a few more connections to what is to come, the most important part if 5G and there is a lot going on (at https://www.gadgetguy.com.au/australian-5g-speeds-truth-revealed/) in Australia. Gadget Guy gave us last week one take (not the highest quality source), but they do give us “There are two issues for Australian 5G speeds. The primary is that despite Telstra insistence that it covers 50% of Australians and 75% of the population by the end of June, it does not! nPerf (based on real 5G user’s) shows minimal reception. The second is real download and upload speed. While the average is 240.9/15.5Mbps Mbps, it is well short of Telstra’s hype – so fanciful we won’t embarrass it by mentioning it’s up to 20Gbps claim debacle when first introduced”, oh hold on, did I not give you “The problem is that even as some say that Telstra is beginning to roll out 5G now, we am afraid that those people are about to be less happy soon thereafter. You see, Telstra did this before with 4G, which was basically 3.5G” with a reference to ABC in 2011 on how Telstra was BS’ing the population on the 28th of September 2011. So thats two elements where we see that their ‘photographers’ ignored obstacles, blamed the lens makers for focal points, the sun for shining to brightly and they all went running for their tissues. They audience got distracted (as I personally see it) by all the baubles that they were offering. It worked in 1700, so why not in 2021? Yet CMO gives us 2 days ago (at https://www.cmo.com.au/article/688024/tourism-australia-7-eleven-telstra-balancing-data-driven-engagement-consumer-consent/) “Panel of digital executives share the role of first-party data and personalisation in their customer experience approaches against consumer consent and control of their privacy”, a setting where we might see that a panel of 5 are slicing the new currency (data) cake in a way that THEY are happy with, all whilst we are told “the key is to balance data sophistication as a business with consumer controls and transparency. He also noted the varying levels of control and regulation around using data across geographies such as Europe versus the US, which the tourism bureau is operating in”, yet the answer which was not really an answer is about ‘balance data sophistication’, all whilst ‘consumer controls’ (for the consumer) will be as nonexistent as possible. We might not get that when we see “invest in first-party identifiers as well as a unified ID for the tourism industry that can be leveraged”, yes but to what extend it is leveraged is never stated, merely implied, the additional ‘unified ID’ would have a much larger impact, but that too is never stated, they all want as large a slice of that data pie and Cambridge Analytica has made them very very cautious.
These two elements are merely that, elements. Yet the underlying data there will require analyses and whilst some will claim that they can, Palantir is close to the only source that actually can analyse the whole lot and that is what I saw coming a mile away.
A linked small digression You see it takes a massively large level of stupid (and greed) to cater to this, but I believe that the EU (Margrethe Vestager) is trying and optionally succeeding in pulling this off. She is all about “European Commission anti-trust regulator Margrethe Vestager tweeted that “consumers are losing out”. It relates to charges brought two years ago by music streaming app Spotify which claimed that Apple was stifling innovation in that industry”, you might think that, but I do not. You see the article (at https://www.bbc.com/news/technology-56941173) gives us “It relates to charges brought two years ago by music streaming app Spotify which claimed that Apple was stifling innovation in that industry”, no it had set a premise to all (which it does not), all 23,000,000 Apple developers. It set a premise where they could develop whatever they want whilst having zero deployment cost and they would be charged as they gained incomes, so not the $75,000 upfront to get started, but after the fact and with no time limit. As such wannabe innovators flourished. It never stifled innovation, it limited greed. So whilst we see the painting of bad bad evil Apple, no one is looking at the fact that Spotify is paying artists HALF of what Apple and Google pays them, it amounts to $0.0032 per stream, so to make 1 cent, the song needs to be requested 3 times. This is why I still buy music, at least the artists I care about will get a much better slice.
And when we see the image where they are now CHARGING for algorithms, all whilst they made a brute gross profit of $575,000,000 in Q4 2020, I think that the EU commissioner is massively loopy. You see, this is about consolidating greed plain and simple and in the process it will endanger consumers (the ones she claimed to protect).
The image is merely one element of greed, it goes further. That part is not directly seen, but the BBC does give the goods with ‘The ransomware surge ruining lives’ (at https://www.bbc.com/news/technology-56933733), there we see “Ransomware gangs are now routinely targeting schools and hospitals. Hackers use malicious software to scramble and steal an organisation’s computer data”, in this the larger stage is not merely the theft, it is how they use larger systems to spread across all the internet and with 5G that danger becomes 5,000%. You see people like Spotify, Epic Games et all want to be outside the Google and Apple store, but they will limit protection (they will call it something else) and when the consumer ends up paying for that, we will get to see all kinds of apologies, but it was not entirely THEIR fault. As such I say, when you get hit (and you will) make sure that as you sue Spotify for damages, you add Daniel Ek and Margrethe Vestager to the culprits of your damages. Organised crime is getting better and better in walking away and as such their greed must be addressed in courts and their approach towards a ‘too big to fail’ setting must be answered, the data will be out there and s such players like Palantir will make even more money, it will be all about the data from 2022 onwards, in this the OCCRP their 2021 serious organised crime threat assessment where we see “The threat from cyber-dependent crimes is set to further increase in volume and sophistication over the coming years”, and in this stage Margrethe Vestager is willing to open the floodgates towards greed driven idiots setting the stage for organised crime getting more? You think that will ever be a great idea? I think not.
And it does not stop there. The fact that the exchange hack was hard to detect for a long time, some hacks were out in the field for years and now we see greed driven idiots scale away the two decent bastions of protection that consumers have (Apple and Google) and let others skate around them? How long until we see some corrupted Amazon like app via a phishing spree be offered to millions. By the time some will have a clue billions will have been shifted and who pays for that? Insurers? I very much doubt that. As such these two will be required to sit in the dock explaining their catering to greed. You see if Margrethe Vestager was really about the consumers, she would also be about protecting the artists and where is it acceptable that they get one third of a cent for a song? Is there more? Yes, but I will admit that this is part speculation. The BBC article gives us “The UK’s National Cyber Security Centre, also a member of the Ransomware Task Force says it handled more than three times as many ransomware incidents in 2020 than in the previous year”, you see paying a bitcoin is only one part, the data can still be shared with others and as data become currency the damage setting goes up by a lot. The dangerous part is that commissioner Vestager knows that the law and policing are not up to the task and she is catering to someone with dubious greed needs? One that underpays artists by what I consider to be as close as criminal levels of renumeration? And in my mind, some excuse ‘If we get this they get more’ does not float, in that setting their business model was wrong from day one, in addition, the entire algorithm setting shows a larger exploitation to kindle greed and leave an artist with less. So how accomodating to EU consumers do you think Margrethe Vestager actually is, that in opposition to catering to greed driven players? Apple and Google might not be god, not great but they agreed on a format to keep their consumers safe all whilst giving an option for starting developers to score big, the fact that these players were not as good as they hoped they would be and as they relied on advertisement to push the players is a mere side effect, but without these store protection, the mess will be close to unimaginable and players like Palantir will have the data and the greed driven players (as well as some not too bright politicians) get to defend themselves in the dock against lawyers with massive class actions. When that happens, be sure that you have stocked up on popcorn, because it will be worth watching. It will be reality TV with lots of fake tears and CEO’s claiming that they did not know certain things and watch their fortunes dwindle. It will be a much better class of reality TV for some time to watch.
We always have questions, we all do. Some are based upon curiosity, some are based on acquisition and some on compilation. The people tend to have questions in the range of one and three, businesses on two and three, with an optional need for the first group to see if a creation towards awareness is required. And in this we need to see ‘Facebook v Apple: The ad tracking row heats up’, the article (at https://www.bbc.com/news/technology-56831241) gives us “The IDFA can also be paired with other tech, such as Facebook’s tracking pixels or tracking cookies, which follow users around the web, to learn even more about you”, yet the question no one seems to be asking is how much is an advertiser entitled to get? I have no issue that Facebook, within Facebook measures and ‘collects’ it is the price of a free service, but did we sign up for a larger stake (or is that steak) at the expense of the consumer? Even as we tend to agree and accept “Apple co-founder Steve Jobs acknowledged that some people didn’t care about how much data they shared, but said they should always be informed of how it was being used”, in this the question takes a few steps and has a few exits in where to go next and we tend to remain in the dark about our needs, and what we are comfortable with. This is not new, but digital marketing is new, we have never faced it before. Even as we accept the quote by Tim Cook, the setting given with “If a business is built on misleading users, on data exploitation, on choices that are no choices at all, it does not deserve our praise. It deserves reform”, we forget that this is not merely misusing, it is a much larger stake. I some time ago refused to play a game because it collected my religion. Since when is a game’s requirement the religion I have? So (its Catholic by the way), even as we decide to not use an application, consider the price we pay and it goes further as app’s and their advertisements strategy on nearly EVERY device is set to showing us advertisements (to further the financial setting of the maker), in this I have no real problem, but what information is collected by the advertiser? And we all like the steps Apple seems to be making and as we ‘revere’ “Apple is baking privacy into its systems. Its browser Safari already blocks third-party cookies by default, and last year Apple forced app providers in iOS to spell out in the App Store listings what data they collect” we are forgetting what all advertisers are collecting and no less the issue becomes what happens when 5-7 games collectively are collecting and for the most we have no idea where this will end and it is important to take that in mind. It is there where Facebook is getting the largest negative wave. With “And it argues that sharing data with advertisers is key to giving users “better experiences””, precisely what is that ‘better experience’? And in what setting should ANY data be shared with an advertiser? We get that the advertiser wants to segment WHO gets to see their advertisement, we get that and I reckon no one will object. Yet why share our details? How is that priced and why are we not informed? OK, we are not told that Facebook is getting money of us, it is after-all a free service and as Mark Zuckerberg told the senate in a hearing “We sell ad’s”, yet he did not say “We sell ad’s and user data”, you all do understand that there is a fundamental difference between the two, you do get that, do you? And we see that given in the BBC article when we are given “Facebook appeared to accept the changes and promised “new advertiser experiences and measurement protocols”. It admitted that the ways digital advertisers collect and use information needed to “evolve” to one that will rely on “less data””, but that now gives us a much larger problem (optionally), when we see ‘new advertiser experiences’ we should be concerned on what it will cost, in pricing, in experience and in data segments. It does not make Facebook evil or bad, but when we are given “Technology consultant Max Kalmykov wrote in Medium that advertisers had to “prepare for the next, privacy-focused era of digital advertising””we accept change, we accept evolution, but in the stage of digital marketing most can be achieved WITHOUT sharing data of any individual level with the advertiser, the setting we see come might be good, yet I am concerned with their view of ‘new advertiser experiences and measurement protocols’, a setting for sales, not the consumers and optional victims, because to some degree that matters. Do I care when I see another advertisement by MWAVE.com.au? No, I do not, and for the most I do not care about that part, it is basically the cost of a free service, but no one accepted sharing data and that I what Apple is bringing to the surface even more than Cambridge Analytica brought.
There is a larger setting in all this and we optionally see that with “Device fingerprinting combines certain attributes of a device – such as the operating system it uses, the type and version of web browser and the device’s IP address to identify it uniquely. It is an imperfect art, but one that is gaining traction in the advertising world”. You see I made the personal choice not to link devices, not to link services of any kind, it will not stop aggregation, it will merely slow it down, yet most of the people did not have the foresight I had a decade ago, as such the apps that have a identifier of hardware, they will get a lot more information on non-Apple devices in the near future. When the people realise that all others will take a backstage, it is a powerful advantage that Apple is creating, I wonder what Google will do next, because their market is in the middle of Apple and Facebook, they need to side one way or the other and it will have deeper repercussions in the long game. As such we see that Apple made its choice, it is one the consumers will embrace, some will accept the scenario that Facebook offers, and laughingly they oppose the data governments have and give it to whomever else wants it. In this Google has an opportunity (or a burden), but only if they change the game they are playing. When the consumers see this, they will wonder where to go next and they are all about flames and biased options through the media.
It started last year and got to be serious in December 2020 when we were given (at https://www.theverge.com/2020/12/17/22180102/facebook-new-newspaper-ad-apple-ios-14-privacy-prompt) ‘Facebook hits back at Apple with second critical newspaper ad’, in one form we are given “Forty-four percent of small to medium businesses started or increased their usage of personalised ads on social media during the pandemic, according to a new Deloittestudy. Without personalised ads, Facebook data shows that the average small business advertiser stands to see a cut of over 60% in their sales for every dollar they spend”, is that true? When you pick up the newspaper, how much is personalised? There will remain a level of personalised ads within Facebook, but the following outside of Facebook (within Apple products) stops and that might be a relief to a lot of consumers. As such I have a much larger issue with “the average small business advertiser stands to see a cut of over 60% in their sales for every dollar they spend”, I would be interested to investigate the data that brought the statement, and I have some reservations on the application of the data used. We could optionally say that the digital marketing that relies on such a 100% application is also to some degree unfair on printed media, but that is a very different conversation.
And in all this the question will soon become “What should you (be allowed to) collect from me?” And now with the upgrades Apple has created a massive advantage, Google will need time to define an answer and direction, because Google will need to make a choice, and this is not a simple one, their business profile will alter accordingly and as Facebook is setting its premise, we see a larger stage, one with the option where Google Plus might be re-introduced in a much larger application of personal and non personal data, you see they are all about the personal data all whilst the hardware fingerprints in 5G will be a much larger setting then it ever was and there a much larger gain could be made by the proper makers in all this.
Did you see the new world where your mobile, tablets, laptop and domotics are linked? I can see it and the application of one of my mobile devices, yet the stage that it offers (or not) is still open to a lot of the players, so as I see it the next year will see a rapid evolution of digital marketing. Those who adjust will see 2023, those who do not ‘Goodbye!’
Yup, it is about the desert, well in some form. To be honest, I never had it, I saw pictures, I saw people making it (YouTube), but I never ate it. And for today that is OK. You see, it is not really about food. It all started this morning when I saw ‘PS5 isn’t good value compared to Xbox Series X, and I’m sick of it’, that is his view, I believe it to be a bit of a hatchet job, but that is usually the case with opinion pieces. There are also ‘anti-Xbox articles’ and that is fine by me. In the end the systems are closely matching, yet for me the actions by Microsoft over the last 8 years have been an indication that the Xbox console is lost to me. No matter what promises they make, as I personally see it, they betrayed the gamers, all in favour of more and more Azure pressure. It is a personal choice and you need to realise that, I personally demoted Microsoft, but it remains personal. Even as they are now starting the Xcloud and other services, I do not want any of them on my systems, but it is mostly personal (partly instinctive). I will not tell you to not do it, you must select what you think is best for you.
When it comes to Xcloud, I feel that I am leaning towards Amazon Luna if I get into that field. The Luna was close to the Google Stadia, almost there but not quite. Considering that Google should have won it as a tech giant implies that Amazon is more hungry and more willing to make the leap, it gives them an edge and in all this, I want something giving me games no other system will, exclusivity matters. I am not certain if the Luna can deliver, but their setting is looking good.
The fact that we saw ‘Amazon Games opens new Montreal studio, developing a multiplayer game with Rainbow Six Siege veterans’ implies that Amazon has skin in the game, and as such, if my IP (as published earlier) is either PS5, and/or Luna, see it as public domain. The setting for good gaming is what we need and Microsoft (in my personal view) has betrayed that approach. It was their right to make choices, but they come with consequences. So why is there a baked Alaskan in play? Consider the method “The entire dessert is then placed in an extremely hot oven for a brief time, long enough to firm and caramelise the meringue but not long enough to begin melting the ice cream”, it is a way to use the crust to hide what is inside and it can only done once, yet via Microsoft we get ‘As Microsoft pushes partner transformation, a state of ‘channel inertia’ is emerging’, ‘Microsoft’s Surface Laptop 4 Is Nearly Perfect’ and ‘Microsoft’s Visual Studio 2022 is moving to 64-bit’, all different titles, all different sources, but there is a link, lets see if you pick up on it. There is also “Microsoft officials also said they are planning to refresh Visual Studio for Mac by moving it to the native macOS UI”, perhaps you are already catching on. One more hint. It is ‘The FBI removed hacker backdoors from vulnerable Microsoft Exchange servers. Not everyone likes the idea’ there are two parts here.
A court order allowed the FBI to enter networks of businesses to remove web shells used by cyber attackers exploiting Exchange vulnerabilities. But what does this mean for the future of cybersecurity? It is one view, I am not against it, but I get that some are. This has nothing to do with the FBI, it has everything to do with Microsoft dropping the ball.
Microsoft is seemingly everywhere, with connections way past their computers, Xcloud gives them more and there is too much questions on what Microsoft is capturing, when I asked why they needed to upload 5GB their help-desk stated that this was with my ISP, how stupid is that? I will not allow them on any device, no matter what game will become unavailable to me.
You see, it is not today, or tomorrow, it is what happens a week after that, when we see the exchange issue, the idea of a DDOS version that can use Xcloud is not that farfetched, a DDOS setting using any console it can connect to is a nightmare that should keep several Cyber divisions awake for a long time to come and when we see how Exchange was ‘bitched’ that thought is not the weirdest one to have, with any connection through Xcloud and Azure, the data options are the wettest dreams of organised crime, whilst data facilitators will seek access in whatever way they can and it connects to your systems, your data and could optionally impact your consoles and games. If we get (as published earlier) the setting of ransomware, considering the millions of gamers who have built up a lifetime of achievements, gear and wealth in a dozen games. How long until someone gets a hold of that? Microsoft is spreading itself too thin on too many systems, channels and operating systems. I believe it to be the much larger danger down the track. Yes that is a personal feeling and it is riddled with speculation, but when we see the transgressions over the last 6 months, is the thought that far fetched?
At the middle of this is their marketing. ‘Partners should ‘ride the wave’’, ‘Nearly Perfect’ and a lot more, all to make sure that Microsoft is on the high rise and in the light of diminished negativity, which is the job of marketing, with over 285,000,000 hits on Microsoft (as per today), and 329,000 (Microsoft+scandal), 14,500,000 (Microsoft+problem) we see an overly positive view, which might not be wrong, but that imbalance is making me massively uncomfortable. Especially when we consider “Some Windows 10 users are encountering serious problems following the release of the recent “KB5001330” update, with some reports even coming in that the update itself can’t be installed on some machines”, now these things happen, anyone making other claims is flat-out lying, there is no way that things go perfect, things happen. However, in a stage where Microsoft is so widespread that one hitch could mean all kinds of transgressions, the setting becomes a problem. When we see that and consider “Socure to Provide Identity Verification for Microsoft Azure Active Directory Verifiable Credentials”, we see more and more third party solutions becoming part of the equation. Now, there is nothing wrong with that, but speculatively consider that any danger is double of the previous danger per party involved, as such we see 1%, 2%, 4%, 8%, 16%. The fifth (third party) connection sets the danger to almost one in five, and now consider that we see a stage of overlaps of PC, MAC (iOS), Surface, Azure, Xcloud, Android, we are now optionally in the 32% group, almost one in three where things can go wrong and organised crime wants in, I hope that you realise that a group like HAFNIUM will have no issues selling their solution to the highest bidder, as such, are you sure you want to connect all these systems?
I accept the work that any marketing division does, but the setting of keeping the users for too long in the dark can have massive consequences down the line and that is where Microsoft has become (my personally speculation) a clear and present danger to gaming (among other parts), that is beside the fact that they are in it for the data, but that too is my personal assumption on the matter. Oh, and I remained conservative, when the error becomes exponential, the setting goes towards 1%+4%+9%+16%, there we see the 4th link making a lager negative impact then any before, I see that, but I personally do not believe that the situation will become quite that bad, but it could be.
The other night I was pondering the setting (as you might have read in the previous blog) on RPG’s and the setting of a dream within a dream. The idea took another turn as I was considering the interaction of reality with virtuality, and in this a game based on a 1 exabyte setting, an online multiplayer game based on virtuality. A game where players fight each other, they create alliances and they conquer. To get this done, we either create a world that is believable, or we turn it around and let the world create our reality.
And as I was pondering this, I remember a game called ‘Virus’, in this shooter the game created the levels depending on your hard-drive, that was when the cogs clicked together.
The new game an entire exabyte of challenges.
The world where we are thrown into is not unlike TRON, but in this setting we become citizens of a cloud environment, we are kidnapped and as we scape we end up getting left to our own devices. So as such we see a challenge, but consider a cloud environment, one that has a dozen Fortune 500 companies, thousands of mid sized companies and a lot more small companies. So will you take on a large player, or do you start small? A game with settings unlike we have ever seen and it is a game that develops further as more players sink into a company, a game without a timeline, but with time as either an ally or an enemy. A stage we have (as far as I know) never seen before and as the cloud evolves, so does the world and the enemies we face. So consider creating a cloud environment for that event and turning it into a game, we are always looking for a challenge, so why not become the infecting part and take over companies, corporations and grow in that way and this is the game with a difference, it is hard core only, one life! You can restart as often as you want, but one defeated you start at square one, until you have complete control of your first company, corporation or enterprise. So as we see and as we get into one cloud, it will be close to an all out war with anyone you face, that is unless you can strike an alliance, and alliances require all parties to see the benefit of one another. The nice part here is that this might (or might not) be the stage where we either love it or hate it. You see this will not appeal to all, there is no doubt it is, yet how can we create the challenge of such a game? We appeal to the player and we set the event that the player will embrace. An approach where the benefit of both sledgehammer and scalpel are seen, and the creation of an environment where both can thrive. And that is the challenge, creating the environment where everything piece of hardware is shown as something, where every router and its components are shown as challenges, I wonder if it can be done.
The question Yes, I do ask myself the question if it is feasible, if it is even remotely possible. You see, we all have Monday morning quarterbacks in one end, but the other end is also taken. Usually by some manager that has a new plan every Monday morning, but it never pans out to be possible, achievable or even deeply contemplated. I see that, I always question my own thoughts, you see the person who does not question their own thoughts ends up drawing castles in the sky, and then expects a dot matrix printer to print a 1200 DPI photograph. We must question ourselves at all times, especially when we caress our creative side.
So is my idea a castle in the sky? Perhaps it is, there is no doubt on that. Yet for every 8-10 failures, that one idea will push through and become a real winner. In 1997 I opted and idea to my bosses to use a marketing strategy that used websites as the central core for reaching out to others, my bosses laughed, stating that there was no business model for something that delusional, and stupid me, I listened, 4 years before Facebook, I had the idea for a digital marketing path and it was ignored, silly stupid me, as such I am putting ALL my ideas on the public domain, some will find ground, some will not, perhaps most will not, yet in this I am setting the stage for some to take the idea and push it into a direction that I am currently unable to pursue, for a few reasons, but I digress.
We can try to literally translate a cloud, or we can set the inventory of any given cloud and create a converted one that boggles the mind. Consider that a company has a server, users, computers, routers, Cloud Connectors, Data Center Interconnect Platforms, Mobile Internet Routers and a few other devices, and the larger the company becomes, the larger the hardware and that is before the cloud, in the cloud we see all kind of other issues and to map these out we need a different set of rules, a different set of limits to add to the game, to give some version of ‘reality’ to the game, a set of spawning rules (I hate spawning in games) or to set a better stage, if a cloud is represented in elements (see image) now consider that each company has larger or smaller elements of all, how diverse will be the challenge a gamer has, even as the gamer goes from place to place, he is still in one cloud and there is the larger cloud security to content with. Perhaps the game is a fools errant, yet I believe that if gaming is the edge of technology, the only way we get beyond what we have now, is to push the stage of a new game towards and beyond the horizon of what we now can see. Sony gave us the console to do it, so let’s push into a realm we have never seen before, it is the only way to keep gaming at the height of any system, if we do not do that, we are hopelessly lost.
So where is your virtual gaming life? In a new version of an existing game, or in a stage of gaming we haven’t seen yet? I have nothing against the next iteration in gaming, I played Tombraider, 1, 2 and 3 and never regretted that, yet even there, we saw evolution of gaming. That part was less and less visible in some other franchises and that is a sad part, because only those who push gaming beyond the limits will show a game worthy of conquering. We have all kind of views on this, some hate them, some love them and that is OK. I was never a GTA fan, but a lot are, some hate Watchdogs 2, I loved it (3 as well). Some love Breakpoint, me not that much. That is fine, I always state that those claiming to create a game that appeals to all, will create a game that pleases none, so if I am not part of any equation, that is fine by me. Others, will serve the game I like.
This is how it should be and in all this creativity will push limits and creativity will open up other doors, such is life and we need to push as many doors as we can if we are to make life better all around us, the iterators never will, they are part of the margin spreadsheet, sailing a safe course to last longer, it will never ever go their way. Nintendo is perhaps one of the shiniest examples. It pushed the Wii, which was a decent success, then the WiiU, an abysmal failure, yet it resulted in the Nintendo Switch, an absolute home run in gaming and there we see that failings will optionally turn to wins, an iterator will never see that, only the innovator will get there. Nintendo at present is close to 75,000,000 switch consoles sold, that implies 2 Nintendo’s for every Xbox, so where is their ‘most powerful system in the world’ now? Iterators always have a good story, but they do not yield results, we will get another ‘We’re not driven by how many consoles we sell’, it is the same all over, the losers will say the numbers are shallow, but when they are in pole position, it is everything. A brand gone to the dogs, largely because they ignored the voice of the gamer, I saw that almost a decade ago. And now we see a new world rising, one run by Sone ind Nintendo, it is fine by me, although I needed Microsoft to keep Sony on their toes, this idea will soon be a bust. So the best I can do is to set a stage of creativity and hope that some will Create more and more Sony exclusive games, those who do will be able to use my gaming IP free of charge, I do have commercial needs (income) for my 5G IP, such is life and I do like to enjoy a good meal.
So is my cloud game a bust? Perhaps it is, but for now I will try to envision more and more of that approach, consider a complete created cloud, one where you travel and set the premise of ruling the cloud, yet not alone, it is too big making alliances more and more important, a stage that several have attempted, some a lot more successful then others, I merely want to add to the success rate, or at least attempt to do so. It is the price of creativity and its push to innovation, only the successful continue that battle stronger, the failures continue too, but on a smaller scale, and that is fine, every person will fail at some point, it is what they do next that matters, because Steve Jobs had its successes, but he also had the NeXT computer. We recognise success, but we fail to recognise the failures and where they lead to, it is the flaw in many of us. And this is a larger stage, so how can we set that stage, when people keep on pushing Microsoft and their Blue solution. So as ZDnet reported “Microsoft acknowledged it was a service update targeting an internal validation test ring that caused a crash in Azure AD backend services. “A latent code defect in the Azure AD backend service Safe Deployment Process (SDP) system caused this to deploy directly into our production environment, by passing our normal validation process,” officials said”, a lot of bla bla and yada yada, yet the flaw is not merely within Microsoft, it is the same approach that is replicated again and again. So as we see mentions of Active Directory, we also see ‘a validation ring that doesn’t include customer data’, as well as ‘the SDP didn’t correctly target the validation ring due to a defect and all rings were targeted concurrently causing service availability to degrade’, so how long until there are more and more failures and the rollback merely adds to the problem? This is what I saw when I considered the NSA approach towards Trust Zero, the idea is good, but larger players will screw up making any rollback a much larger issues over the whole field. This is part of the idea to make the cloud a game, we could optionally see something we never noticed before, because thousands of gamers will kick the one part everyone ignored.
Whether we see the issue in reality, or merely virtual. We need to look with different kind of glasses, I see that because 20 years ago I listened to the wrong people, those relying on bullet points, memo’s and ego. There is no space for that in gaming, or in innovative design, I wonder when Microsoft will figure that part out, they are now in 3rd position, what happens when they become deal last (behind Amazon), will they blame metrics or will it be a Covid set of variables? No matter what they will rely on, they are in a stage where they are losing more and more slices of business cake, they are losing slices in a time where they should have had the entire pie, as I personally see it stupidity, greed driven short sightedness and ego driven conviction made them lose field after field, and now they are in a ratchet state, they have no ability to get close to Amazon and at the same time there is every chance that Google could catch up with them. When that happens, Microsoft will be holding a losing hand in the both the cloud and the gaming field and as their surface solution falls short, we see them handing over slices of that pie to Apple, a three sided losing streak, it is a rare but slightly satisfying field. Why do I think that Microsoft will fail? ZDnet stated it best with “There is still no publicly available data on Azure sales. Azure is the part of Microsoft’s cloud business that most rhymes with AWS, but is buried in the commercial cloud”. In a lifetime of working in IT, I have learned that when commercial driven players rely on ‘no publicly available data’, it tends to be because someone is too close, they are too far behind, or the results create questions, and as I personally see it, Microsoft does all three, Google is too close, they are too far behind with Amazon and the Exchange server issues call in question issues with the Microsoft cloud as a whole. As we saw (from 2019 onwards) more and more hacks towards clouds, there is every notion that together with one source claiming that 90% of clouds are in danger, Microsoft has a lot is problems coming their way, I do not know if this is completely fair on Microsoft, as all three have issues, but the replicated approach Microsoft has (Active Directory anyone?), we see a larger issue, if hacks can be transposed from one system to the other, Microsoft hacks might be seen as lucrative (from the organised crime point of view), it makes the NSA approach more and more essential, yet I personally feel that any rollback has hidden flaws and flaws are a problem, especially in a cloud where one flaw transfers to a whole number of corporations. I will be the first to agree that my view is speculative, because it is, but to see that part you need to grasp back to 2003 where the people got “Erroneous VeriSign-Issued Digital Certificates Pose Spoofing Hazard”, this needs to happen only once on the cloud and the mess is almost complete and I believe that a rollback will make it happen. So how do you feel about ‘due to a defect and all rings were targeted concurrently’ now?
So perhaps my idea for a cloud game has a few additional benefits, apart from it being an interesting approach to a new game.
Lawrence van Rijn - Law Lord to be 