Tag Archives: google

October 2, 2019 · 12:20

Inspirational creativity

Today it is not the news that got me active; it was a TED video (at https://www.youtube.com/watch?v=xYemnKEKx0c). It was inspirational for a few reasons. In the first, I have had my exposure to Mental Health Law at UTS, best elective subject ever!

Anyway, the video gives an interesting view on the properties of Mental Health. Whether we look at this from the comedy perspective; whether we see it as an assessment of the Diagnostic and Statistical Manual of Mental Disorders, it does not actually matter. We can take it into several directions, the problem is the approach towards statistics and how we see people.

Jon Ronson gives an interesting view, but the issue behind this all is that we have pushed ourselves onto the list of being a member of at least one of the stated diagnosis of the Diagnostic and Statistical Manual of Mental Disorders. Is that not interesting? Consider that close to 80% of the people optionally have mental disorders, 85% if you are in the UK.

How did I get there?

First we get to the group of people who are a sociopath, that group is well over 30%, one in three is a sociopath, I know, because I basically am one (of we accept the evidence).

Let’s go over the rules:

Doesn’t respect social norms or laws. Most gamers seemingly disrespect social norms, gamers are a separate group of people and they are often in niche places that are based on what games they play. In addition, workaholics ignore the social norms of a family life.
Lies, deceives others, uses false identities or nicknames, and uses others. Gamers are often deceptive, yet we need to see levels of deception, gamers use other players to gain a tactical advantage. Workaholics use nick names all the time to alleviate stress, often these nicknames are not disrespectful or intended to be disrespectful.
Doesn’t make any long-term plans. Workaholics live from deadline to deadline; as such gamers often do too, from gaming season to gaming season, as well as release dates to upgrade the pool of games they live by.
Shows aggressive or aggravated behaviour. OK, in this, virtual violence (NHL, Fortnite, Overwatch) does not count.
Doesn’t consider their own safety or the safety of others. A lot of workaholics are chasing deadlines and meetings; they always overbook their schedule and in addition to that, leave too late for every appointment trying to balance that by speeding and being a menace on the road. Oh and they always call their next appointment that they are stuck in traffic and they will be there in 5 minutes (whilst they are still 15 minutes away).
Doesn’t follow up on personal or professional responsibilities. Most workaholics ignore or pushes against personal responsibilities, even as they do whatever they can to meet and follow up on professional responsibilities, with a schedule that is overburdened by well over 15%, they fail there too with some regularity.
Doesn’t feel guilt or remorse. It is all about the job, there is no remorse when a target is to be met, there is no guilt when it is met and often thee is a lack of guilt when it is not met either.

As a dedicated workaholic (since 1979) I pass every test but one on the sociopath list, from all this we can state that EVERY workaholic is a sociopath. This is the first issue where we see that the balance of work and life styles is so thin, that line will get crossed on a daily basis. This economy and the work life style that some companies claim (and then set the stage that it can be met when all tasks have been completed) is a stage that warps, instigates and promotes mental health issues.

The plot thickens

You see, there is another revelation; it comes to us when we consider the difference between a sociopath and a psychopath. “There’s no clinical difference between a sociopath and a psychopath. These terms are both used to refer to people with ASPD. They’re often used interchangeably” and now we have created a stage of mayhem!

You see antisocial personality disorder (ASPD) is as I personally see it outdates issue, we see the setting “People with ASPD can’t understand others’ feelings” I do not disagree with the stage, I merely see that stage as a convoluted, overrated and optionally outdated one, social media is part of the live of almost all and it influences all our actions inside and outside the social media. How many people have been willing to ‘understand the feelings of a gamer‘, I have been a gamer since the very early 80’s (1983) and I never stopped being one, yet for decades (until late 90’s) women would ‘yuck’ at those who loved video games, these people were not cool, they were nerds and no one wanted to understand them, because cool people rub off on them making those socially cool people optionally no longer cool.

It was only after the PS2 and the Xbox that gamers were more and more accepted in the world. Now we see the issue when we consider a workaholic that is also a gamer (that still includes me), for us time is a precious commodity, for the social types, time is a measure of procrastination, you merely have to see Facebook, Snapchat and optionally Tinder to see where their priorities lie, and self-esteem with a dose of Ego feeding is more often than not the ingredients of their need.

Those people fill another void of the DSM, the Narcissistic personality disorder.

When we look at the elements we get:

Have an exaggerated sense of self-importance.
Have a sense of entitlement and require constant, excessive admiration.
Expect to be recognized as superior even without achievements that warrant it
Exaggerate achievements and talents
Be preoccupied with fantasies about success, power, brilliance, beauty or the perfect mate
Believe they are superior and can only associate with equally special people
Monopolize conversations and belittle or look down on people they perceive as inferior
Expect special favours and unquestioning compliance with their expectations
Take advantage of others to get what they want
Have an inability or unwillingness to recognize the needs and feelings of others
Be envious of others and believe others envy them
Behave in an arrogant or haughty manner, coming across as conceited, boastful and pretentious
Insist on having the best of everything — for instance, the best car or office

Here the colours change, the blue is directly seen in Facebook exchanges that a lot make, the problem here is that they are intent on feeding the urge to respond, feeding the interaction that are part of the Rules towards Social Media engagement. the greens are sometimes part of Facebook, yet too often these elements are merely trolling and cyber bullying issues, they are however optionally still part of the Narcissistic personality disorder, Red is a different issue, at times it is not an issue. It can be the sociopathic side in them waking up; it can also be due to unclear communication in social media. When the one word response ‘fine’ comes through, it could be positive, or perhaps sarcastic oppositional negativity, the problem is that this carries in the voice and not on the keyboard. To quote Big Bang theory, Dr Sheldon: “How can I be conceited when you cannot understand what I say?” He is true and he is truth, communication and comprehension requires a third step, the feedback of comprehension, that part where the bringer of the message sees that you comprehended the message; a step that is left null and void in the bulk of all social media used.

In all this there is also the issue with the DSM, 5^th edition. I believe that people have evolved to some degree (whether positive or negative cannot be said), the stage of corporatocracy where it is all about the deadline, all about the next spreadsheet for commission and the next quarter. A created workforce of workaholics in an age where we see ‘work life balance‘ given out as a ‘mandate’ for a happy future, whilst the work pressures have not been dealt with, it is an unbalanced stage where people are more and more in doubt of what to do and in my experience the first group getting hit on that part are the families that these people are part of.

In an age where jobs become an issue, where job security is out of the window almost 24:7 in present day and as these issues become more and more visible, we see the added levels of depression added to the mix.

In all this, I mentioned ‘people have evolved to some degree‘ is the previous paragraph, well here it is, even as some claim to be social companies and socially responsible companies, their shareholders and board of directors are all about the bottom dollar, an environment that becomes corporatocratical more and more, the social markers are diminishing. they claim to have their ‘Friday afternoon drinks‘ or their social events once a month, yet these events are more and more about ‘heralding’ successes as a light on all others to become more successful. That is not some social event that is a directed pep talk to give the people something to think about on the weekend that precedes next Monday. It happens more and more and it is there that I invented the joke (which I love to tell every Friday afternoon): “Don’t worry, only another 62 hours and it will be Monday morning again!“, most people shiver, they get how short a weekend is, they merely never understood why they shivered, it was not about Monday morning, it was about the lack of true social family time that has gone more and more into the mists of forgetfulness and it saddens them to the core.

I believe that we will see more and more technological jumps which gives light to more commerce, more goals, more metrics and further isolation of individuals, as they are pushed and pushed into a stage of performance, making the bulk of your workforce an optional mental health case. Even as the Irish Times seemingly hides behind the quote ‘Employers are recognising the importance of supporting employees’ mental health‘, the underlying question is whether this is about work force retention, or actual mental health wellbeing in the workplace. For Europe this is to address “This is because right now almost one third of senior leaders cite finding talent as their most significant challenge” when you cannot find people hanging onto the ones you have is essential, yet the foundation of all this is not the workforce, not the pressures, as I see it the entire quality of life balance has been unhinged for the longest time of a decade and until that is addressed the issue that comes with ‘Why do I bother‘ cannot be maintained and these people are looking for every workaholic they can, those people go on regardless and that is fine with the talent seekers to a much larger degree.

There is no real short term solution and until the metrics reflect diminished work pressures, the situation merely escalated that part we see when HR presentations are set to a stage that no longer includes certain metrics.

When we see:

Revenue per Employee.
Cost per Hire.
Employee Turnover.
Overtime Percentage.
Length of Service.
Job Satisfaction Rate.

We see a problem that does not go away, even as we understand ‘Revenue per employee‘, there are scores where it was all about the team, where the first person properly informs a person and another sells the product as the person comes back gives a lack of understanding of the ‘browsing around’ customer, in a larger corporation there is a lack of comprehension where services and support are reasons why customers remain and buy again, not the salesperson, not even when he or she is selling in the nude. It is the services department that retains the customer and the business they bring. For the largest degree I have seen a lack of comprehension of that in senior management. As long as that issue remains there will be no resolution, especially when the sales people go to suave places for long weekends of training and booze and diners whilst services keep the business clear as they are away.

And in all of these stages, there has been an almost evangelistic absenteeism of the marketing department and their approach to ‘Inspirational creativity‘. For me it was the poster and the advertisement of Macquarie University, as they gave us all: ‘You to the power of us!‘

Did you ever realise just how brilliant that approach was? It is about inclusion where the approached person is at the centre of it all, how many advertisers were able to inspire you? You might not realise it but inspiration and enlightenment is the first sign that there is no mental health issue, because it is them driving you and it is you who engages that drive to a higher degree, we balance ourselves when someone else becomes the inspiration of us, not the work we need to do, but for us to excel what we were doing all along, at that point when we are there we retain ourselves and we contain ourselves to what we can inspire ourselves. I wonder how many companies have figured that out. I know that Google has been on the right track, but behind that metric is still the need to become accomplished as an increase, not as a state of awareness towards something better and in the second degree that is the track where the true innovations are found. It gave me 7 pieces of IP for 5G, two video games, one movie and an optional TV series (still working that out in my mind).

We can all be creative, yet to be inspirational requires something special and too many have not been able to push that, this is one of the reasons why Huawei is ruling the path of 5G and not anyone else. They all forgot to become inspirational creating their share of workaholics, psychopaths/sociopaths and narcissists, to them: “Welcome to the Diagnostic and Statistical Manual of Mental Disorders, 5^th Edition”, did you have time to find on which page you belong?

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Tagged as antisocial personality disorder, ASPD, Big Bang theory, Diagnostic and Statistical Manual of Mental Disorders, DSM, Eu, Facebook, google, Huawei, Jon Ronson, Macquarie University, Narcissistic personality disorder, SnapChat, Social Media, Ted, Tinder, UK, UTS

September 21, 2019 · 11:50

The first changes

We have arrived at the point of the first changes; the next 12 months will give a much larger view of the consumers and the changes that they are willing to accept. The Huawei P30 Pro is the beginning of this; at $1249 this choice is a lot cheaper than its competitor Samsung $1849 (a difference of 32.5%, whilst the Apple at $1999 will set you back an additional 37.5%, this adds up to a lot! Yet the price is not the issue, the fact that the Huawei now comes without YouTube, Google Maps and Gmail among other software, it also does not feature Google’s Play Store. It is an Android game changer; Huawei has pre-loaded new alternative apps of its own. It was the step we expected, the trade wars with China and the persecution of Huawei and the discrimination against Huawei was actually THAT stupid. Now that we are confronted with the changes we will see a new optional change. When an equal mobile is well over $500 cheaper we see the changes that matter. As the people get accustomed to other apps, apps that replace social media solutions we see a shift of consumers, I personally believe it will be a lager change. I do recommend that there will be an upgraded LinkedIn and a new Facebook available, yet there is a situation where the Asian population in Australia will embrace the Chinese solutions, there is in addition a larger need for affordable phones, so there will be a larger shift. Yes, most will hate being without Facebook, yet the credibility Facebook has lost in the past, the people might just keep these solutions on their laptop/Desktop. Yet there is already word that Facebook, Instagram and WhatsApp would all be available via Huawei’s own store, called the Huawei App Gallery, so all is not lost, but the fact that Google will lose millions of people who will now go via the Huawei App Gallery is almost a given. The BBC (at https://www.bbc.com/news/technology-49754376) also gave us: “He added that the firm had set aside $1bn (£801m) to encourage developers to make their apps compatible, and said more than 45,000 apps had already integrated the firm’s technology. But he did not name any of them“, so $1,000,000,000 to corner a market and get a handle into the Chinese app user market. It will be found and it will create momentum. I changed my mobile less than a year ago, so I have no need to change for now, yet there is every indication that the upgrade to a new Android version will see me change as well and why would I not do that? Perhaps I am part of the population that thinks “Maybe they’re just trying to ride it out in the hope that they eventually get access to those Google services later“, I am most likely on that fence, however when I check the amount of options that I desperately want on my Mobile, I am limited to WordPress and LinkedIn, and they are not essential, merely a nice to have on my mobile. I can do either on a desktop. I am not alone, as thousands will shift from one side to the other month by month, Google will feel the pinch. Consider that there will be a close to immediate shift on YouTube metrics, implying that the Google Ads department will start requiring new metrics to keep their push going, we see a larger impact on Google, it will not be immediate, but it will be there and growing from the beginning, even as Google and the US will debate on how wrong the metrics are, they too realise that the American corporations will see the impact on their business, it will be visible and direct, merely because a war on greed by flaccid politicians and surpassed technologists was stated to be in denial.

The US did not to its homework, it neglected the choirs they have and are now pushing their losses on other markets. Even as we contemplate what the impact of “side-loading” Google’s apps onto the handsets and that phone store staff would advise customers how to do that. They are wondering how it would limit its impact as long as the usage impact remains close to 100%, when that falters a few times the consumers will be offered alternatives that are 100% and that is where we see the shift towards Chinese commerce.

Now that Huawei has been informed on my 5 parts of IP (hopefully bringing me decent funds too), there might be a larger shift as the issues in 5G cybersecurity and propagating 5G commerce is still lacking at least 3 elements, I feel that I will win in the long run. All the players that are behind ‘T-Mobile gets closer to launching nationwide 5G on low-band spectrum‘, I have seen that Sprint, T-Mobile, Vodafone, Telstra, as well as BT have not implemented certain parts and even what they designed lacks certain small business needs, as such I feel a lot more confident on my IP. They had 3 years to look at it and they have the same short minded and shallow approach to business ignoring the Small businesses (a little over 400 million of them) to the larger degree. All elements that were clearly visible moved from the 4G premise of ‘Wherever I am‘, to 5G ‘Whenever I want it‘, that failure alone gives Huawei an additional push. As the numbers rack up towards Huawei and Chinese innovation, we will see a larger change towards the business needs and so far none of the non-Chinese solutions have addressed these changes.

As the Chinese app user market explodes in activities between now and December 2020 we will see a larger shift. With Huawei market share at 19% and Oppo at 9.5%, we see a larger growth towards 5G, as Apple is now declining to 37%, we see that Apple in 5G will lose close to 15% all these parts matter, because it does more than increase the market share for Huawei, it actually gives China a larger option to grow in a few directions that it had no real option to grow in previously, the anti-Huawei steps were THAT stupid and now we start seeing the impact. The only way to stop this is for American brands to start offering their phones at the same price as Huawei is. And that is how we see it, Google took that step and offered the Pixel 3XL at a mere 16% extra and that might be a reason to switch to Google, but in the end the others are now pushing themselves out of the race quicker and quicker.

There is a larger need to consider, as the US is getting its thanksgiving and as we are all facing Christmas (and the Dutch will get Saint Nicholas as well) the consumers will have a limited option, yet an essential need to tickle themselves, when you consider that place, would you accept the $1249 that gives you what you need, or would you spend 37.5% for what others market you towards your needs? When you realise that the essentials can be done on the smaller budget, in a time when budgets are still tight and the dangers of recession remains, can you really afford to spend those hundreds of dollars more?

The bulk of the people I know cannot afford them, they often will accept a more expensive contract, yet in the stage when 5G is about to come, would you really want to tie yourself down? And when all the small business owners realise that the current stage will hurt their business for 2-3 years, would they really want to take that chance when the commerce slice is the one everyone wants, at that point can they tie themselves down?

The first changes are here, but they also signal larger changes towards a stage where commerce will be the deciding factor and the bulk of them merely looked at their needs to sell, they to a much larger degree forget to consider what their consumers needed in the 5G environment, that failure will rear its ugly head soon enough, as I see it, Huawei is finding themselves ready for that shift. In the end that is the third stage of innovation that lazy Americans ignored, I wonder how much that will cost them this time around. As I personally see it, 400 million small business owners was too large a group to leave in the cauldron of non-decisions, yet that is exactly what they did in Europe and the US.

Forbes

So as Forbes gives us ‘Shock New Google Warning For Anyone Buying Huawei Mate 30‘, we see how the writer Zak Doffman gives us (at https://www.forbes.com/sites/zakdoffman/2019/09/20/shock-new-google-warning-for-anyone-buying-huawei-mate-30) “Despite impressive hardware innovation, the media write-ups went straight to the lack of full-fat Android, the lack of YouTube and Gmail and Google Maps, the lack of the Play Store” which opposes the BBC, who did give clear mention and as implied so did Huawei. So there we are, already we see issues with the media bringers. After that we see the barricade “24-hours post launch, the reality of the Mate 30 is firming up. It seems highly unlikely there is any Google workaround” yet the reality is that these users get a first glimpse that it is possible to be without Google on their mobile, we do not have to get bothered every minute on news we did not need. In addition with a functional browser we still get what we need, we just will not get it via an app (for now), and believe me when the numbers start slashing into the Google needs, they will want a workaround as desperately as possible. The writer even ends with: “And so for any of you enamoured with the Mate 30 hardware who can live without Google for an unknown amount of time, maybe this is a risk worth taking” which is at the heart of the matter, not the heart we choose and not the one Google choice, because when the numbers start proving that there is real life after google, those numbers will give growth to an exponential growth of people accepting Chinese apps and accepting non-Google solutions. I feel certain that it will happen, merely because the browser is still going to be there and it will show that there is a larger need in people, even if it is to show that the want to prove that dependency on Facebook and Google is a solution, even if it is a mere point of ego, they want to prove that they are not the slave of their mobile. That alone will be a driving factor as well.

No matter how we slice it, within the next 12 months we will see an almost polarised population, those who want the best and fastest and those who need some Google solution, both will have their own validity and merits, yet in the end as small business owners see that Huawei 5G solutions can cater to both, they get to win and that is the real victory, soon thereafter the US will change the blacklist, the moment that there is a clear invoice to the losses and Google will hold the US government accountable to these tax deductible losses, at that point will we see a strong push to find some middle ground, the US will have to give is with every additional billion dollar loss and market shift towards China. They basically have no options left, their inability to deal with Iran is one view, their inability to deal with Syria is a second stage of evidence, and within the next 12 months we will get several other pieces of evidence get released to the larger audience. And that is not the end of it, as the cases regarding Pacific Gas and Electric Company, Purdue Pharma, OrbCare, Insys Therapeutics Inc and their bankruptcy issues are rising, they matter to the regard that the US government is seeing the pinch from 3 directions at present, and that is only whilst California is able to keep its head above the waterline. All these impact are also the impact on 5G propagation, installation and implementation. When you doubt that, consider the Government tech source hat gave us “5G won’t roll out to much of Southern California for a few more years, but companies such as Verizon and AT&T are beginning to install the necessary infrastructure, including those small cells pole by pole, across the region” last April, the fires and other calamities only made things harder, so whilst we see the FCC stepping in, we only see more hindrance for these people, not less and that is the impacting issue from Pasadena to Huntington Beach, and that is only the most visible one. The infrastructure is getting a second hit as we are shown that “the Federal Communications Commission is now restricting how much cities can charge the companies to install equipment: $500 for up to five cells, $100 a cell after that and a $270 annual access fee for each cell“, it is a loaded issue no matter how you slice it and whilst they are trying to figure out how to resolve it, the truth of the matter is that Huawei had this issue solved already and that is how California (and other states) end up getting limited 5G for 2-3 years, all whilst the Huawei case is growing more and more outside of the USA. It is a situation where the technology is not up to scrap and the diminished amount of funds available allows for no alternatives either; now add to this the consumers shifting to some degree away from Google who relies on Google Ads more and more and a near perfect storm is created, a storm that slams the US and gives growth upon growth to China and Chinese interests.

As the EU is accepting Huawei and as Huawei is now embracing a shift towards cloud systems, and as it grows the needs, and sets the growing stage towards 21Vianet, we see a much larger shift and in all this, the first changes brought a push in directions we never considered before. It was only a day ago when Microsoft President Brad Smith requested that the United States should end its blacklisting of Chinese giant Huawei Technologies, we might not realise it, yet the changes allowed for Huawei to look into a partnership with 21Vianet, which will directly impede Microsoft Azure business that is not in Chinese hands (outside of China), in this stage 21Vianet will have a direct option to offer services to European players, as it will not be their solution, but a Huawei solutions and the group of small businesses that are in Europe (a nice slice of 400 million companies) they too will select ‘the other’ Chinese solution. All instigated by a Huawei war that was not based on facts or on reality, it was to address the need of greed and now that it bites back, the US will find itself at the dinner table where only humble pie is to be served. When they buckle (and they will) the shift becomes larger and faster, because at that point the consumers will have the additional questions that will be met with denial on every level conceivable.

Huawei would need to do one additional thing to make that wave a lot larger, I wonder if they will do just that before the end of this year.

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Tagged as 21Vianet, 5G, Apple, BBC, Brad Smith, British Telecom, BT, China, Facebook, FCC, Forbes, Gmail, google, Google Ads, Google Maps, Google Pixel, Huawei, Huawei App Gallery, Huawei Mate 30, Instagram, LinkedIn, Microsoft, Microsoft Azure, Oppo, Sprint, T-Mobile, Telstra, Vodafone, WhatsApp, Youtube, Zak Doffman

September 11, 2019 · 11:45

A gaming shift

I am watching on how Google and Apple are starting their stream service. I don’t expect to sign up (no way will I get to Apple), but there is also another side to it all and I am not sure whether we realise this.

I might be outspoken not into Apple Arcade, yet this is largely because I am an android man. I still have my very first iPad, the anonymous one, without camera’s and such and it has done its job for over 8 years. Yes, I have games on it and foremost, the one game I still play is Blockheads, even after all these years. Like Minecraft it is fun escapism playing whilst my mind works out puzzles in the background. On the iPad 1 I also still play Sudoku and a few other games, on Android my life limits me to a few games, Gems of War being the most outspoken one.

The use of problem would be the wrong word, there is no problem, and the limitation that these systems show is the stage of real gaming. The bulk of people might be happy with Candy King, or some equivalent, the bulk might like Pokémon Go, yet is it gaming or connected mini games?

The question is more important than you might think; the question becomes what is real gaming to you? For a lot it is FIFA, NFL, NBA and NHL games and that is fine, for me it will be RPG’s. I consider Minecraft to be a game that I really love playing, yet true gaming is more and we forget the elements that we loved when we go for the short term. The Nintendo Switch makes games truly mobile, yet until I played some of the streaming games to confirm this, they might be the only one that still embraces real gaming on the go. You see, it only hits you when you see (or see again) the cut scene movies of games like God of War 4 and Horizon Zero Dawn to realise the massive journey you took to get to the end. You do not comprehend the journey until you have been on it, and Guerrilla games made more than an effort, it created an origin story so titanic in size and so overwhelming in completeness that you wonder who could ever equal it. The Horizon Zero Dawn (HZD) movie journey is well over 5 hours and that is merely the cut scene and stories that are part of a hundred hours of gameplay. I reckon it can be done sooner, but you might lose out on seeing just how amazing that world was. Santa Monica Studio did the same with God of War 4, it was a story well done and when you get to the end and see the twist [no spoiler given], and you end of merely sitting back in amazement giving yourself a loud ‘What the fuck?‘ Excelling games do that, Bethesda games do not give us that to the degree the previous two did and they still make excellent games. There is a balance in place in high level gaming, there is a balance, yet it seems to be like a seesaw, what one side gets the other loses. We might have all kinds of issues with like of Ubisoft, yet their graphics and stories have always been really good. Yet it is the other side where they lost largely on gameplay. The earlier mentioned two had both right, both gameplay and story, making the seesaw a much larger version than the one Ubisoft, EA and Rockstar Games have.

Don’t think this is a negative thing; we do not always want RPG games. Even now, lacking storyline, I would not be able to resist playing MediEvil again as it comes to PS4, that game was the reason I bought the PSP when it launched in 2005, I loved the game on the first PlayStation and thoroughly enjoyed it again on the PSP. It is the rewarding feeling of gaming you get making you want to play it again, if that did not exist, we would not have 8 versions of Mario Kart, yet they are not the only one offering that game. I still miss the challenge and fun that Wacky Races on the Dreamcast gave us 19 years ago. In equal measure from that same year there was Fur Fighters, also on Dreamcast (the PS2 version was a disaster). So there is more than a storyline in play, the satisfaction of gaming goes in several directions. It is the challenge of gaming that has a few packages, for RPG story is the overwhelming one, yet without challenging gameplay the game falls flat. In shooters and platform games it is more than the challenge, the shooters offer it most often through multiplayer. For Honor is an excellent example, it is below par on single player due to the lack and often repetitive mission gameplay in single player mode, yet the multiplayer mode is an amazing almost unparalleled experience.

This is where we stand in gaming and I fear that both google and Apple will fall short of that. Even as Apple Arcade comes out in 8 days, it seems that the list of 100 games will remain hidden for those same 8 days, yet there is also the challenge, I do believe we will find games we love, but when you consider the Australian price of $8 a month, would you pay that every month just to keep one game you care for? The games are said not to be sold individually and the 100 games might sound nice, yet what happens in month 3? There lies the issue for both Apple and Google, to entice a population not to play games, but to become gamers and I wonder if they can pull it off beyond year 1, that applies to both Apple and Google. Part of it was exactly what I predicted a long time ago two years ago and Beneath a Steel Sky (a 1994 original) was good gaming and with the reduced resources needed, the game would work well on any mobile or system. My issue is not with newly released golden oldies, it is the ability to embrace those playing games and turn them into actual gamers, they are not the same goal and both Google and Apple will have to rely on the growing number of actual gamers to do better than merely survive. Even as we see that Ghost Recon: Breakpoint comes to Google Stadia, so there are larger games coming to cloud based streaming and here we get the initial issue. So far I personally have had at least one hiccup a day on Netflix, even as it was merely a second it was not an issue, yet in gaming it is a much larger issue, it becomes almost literally the death of you. How will you react then? I believe that congestion is going to be a much larger issue until 5G is truly deployed to the largest extent. One could argue that overall at present the Microsoft Game Pass is too good value for the price and at that point is becomes the break on the acceleration for streaming games.
So what is the issue?

I believe that we face a larger lag soon enough, I believe that there is a danger that the increase of high end RPG gaming will take a hit, as people embrace Google and Apple, the development of games will be towards gaming that includes both new systems; and there is where I see the negative impact. Yes, the two earlier mentioned game makers will still make their games, but a whole range of other developers will try to find a solution that includes all systems and I feel that there is a danger to the development of excelling RPG games; it will decrease and that makes me sad.

Still, the streaming world does have its own challenges and that is where we see the benefit, whenever a challenge is met and surpassed games benefit and that is the trade-off that works on our behalf, there us a whole range of games that were originals and most are now forgotten, yet streaming games could bring them back. 7 cities of gold, Sentinel returns, Fur Fighters, Wacky Races, Shadow man, System Shock 2, Millennium 2.2 and this list goes on for a while. Games that will never be forgotten and could also lead to new game innovation. Even later games like MGS4, guns of the patriot showed innovation at the very end of the PS3 life cycle. People like Richard Garriott who innovated RPG gaming via the Ultima series. People like Peter Molyneux who started with Magic Carpet and Dungeon keeper a new age of gaming, they inspired some of the game makers that followed; the past is full of game makers who inspired others. Yet, this is not the end; these games could also inspire the next phase of gaming. I believe that through limitations we see the creation of new options. If there is one lesson learned from the CBM64, then that would be the one. We embrace gaming because we get to a place we did not think would be possible, Ubisoft showed that when they created Assassins Creed 2, we embraced the first one to some degree because of originality, the second one because we never believed it possible. I believe that this is the part we forgot about when Xbox360 went to Xbox One and PS3 when to PS4. Even now as PS5 and Xbox Two are coming, we still see merely a larger version of what was. It is games like Cyberpunk 2077 that will show what would be possible, in the same way that MGS4, guns of the patriot did on PS3.

With Streaming we will see new hurdles and we will meet innovative game designers that will get past that boundary showing us something we never saw coming, that is the stage the true gamer embraces, it goes beyond we thought we could and that is also why we look with eager eyes to Santa Monica Studio who surpassed itself three times over with every God of War release, the same we hope to see with Guerrilla games and a new Eloy story (the ending game ample consideration there), yet in the end we do not merely want to see more, we want to see more and something entirely new. In that regard CD Projekt RED delivered beyond amazing in Witcher 3 and is as far as we can tell, surpassing excellence again with Cyberpunk 2077. These few makers all delivered 90%+ games, games for true gamers.

And true gamers like junkies need their 90%+ games to stay alive (to coin a phrase), it does not make other games unwanted, it does not make a game like the crew bad (well it does make it below par), yet it does make us wonder how far that game could have been taken, or perhaps what would be possible when it was upgraded to the max, or perhaps what happens when a 97% game like GTA5 is no longer merely is based in the fictional state of San Andreas, but has the ability to cover the entire USA, how many thousands if not millions more gamers would it attract? Streaming might make that possible, and as such streaming will be here to stay when it becomes a serious piece of work, yet in that when we see the wrongful (not incorrect) quote in the Guardian “Arcade, which was demonstrated during the unveiling of Apple’s latest iPhones on Tuesday, is an attempt to turn the mobile gaming industry on its head and add an extensive new revenue stream to the company’s books” (at https://www.theguardian.com/technology/2019/sep/10/apple-arcade-launch-netflix-for-games-will-cost-499-a-month) there is a danger that a lot of people forget what streaming could offer, the question becomes to what degree are either Apple and Google aware that this playground for true gamers is equally open for them to dig into?

In a lot of places we see: “Bethesda Softworks is providing a gaggle of titles for Stadia’s launch later this year: “DOOM 2016,” “Rage 2,” “The Elder Scrolls Online,” and “Wolfenstein: Youngblood.”” which is merely a new place to play games already released, yet the corner of what was not done has not been turned yet and I hope that we will see more than merely more of the same, streaming could potentially open a market and give a game that PC’s and consoles cannot offer. Yet until those are actually released, we will have to wait to see just how rewarding that platform actually is, we will know the initial in a week, but it is the second wave that decides on just how successful these platforms will be, it is where the consoles cannot go, that is when streaming services will prove their worth and their place in the gaming community.

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Tagged as Apple, Apple Arcade, Bethesda, CD Projekt RED, Cyberpunk 2077, dreamcast, Elder Scrolls, eloy, Ghost Recon Breakpoint, google, Google Stadia, GTA, Horizon Zero Dawn, Nintendo Switch, Peter Molyneux, Ubisoft

September 6, 2019 · 12:09

Focal points

I am in a slightly darker stage, I got there myself and I will get myself from it as well. The first issue is the United Nations,

The Yemeni Jam

I never considered that I would one day be ashamed of the existence of the United Nations. The article (at https://www.theguardian.com/world/2019/sep/05/australia-may-be-complicit-in-war-crimes-if-it-supports-saudi-led-coalition-in-yemen-un) gives us: “a Saudi-led coalition that has starved civilians, bombed hospitals and blocked humanitarian aid as tactics of war, may be complicit in war crimes“, I will not go any deeper into it, as I reported on this in my article: ‘Unemployed or UN employed?‘, (at https://lawlordtobe.com/2019/09/04/unemployed-or-un-employed/), so doing that again is just doubling up (there is more in the article as well). The media has not released that report yet and I will dig into that one deep the moment I can. Part of this problem was given to the people by the Human Rights Watch in an article giving us: “The May 2019 report of an independent investigation by a Guatemalan diplomat, Gert Rosenthal, raised serious concerns about the UN’s handling of the human rights crisis in Myanmar. The secretary-general should promptly carry out reforms to prevent what the report called the recurrence of the “systematic” failures and “obvious dysfunctional performance” and to ensure individual accountability for those failures“, the problem is larger, even as the articles are all about showing just how exposed the allies of Saudi Arabia are, the word ‘Iran’ is only seen twice in the entire article. There are a multitude of acts that Iran is involved in and they do not reach the media to the largest extent, the unmentioned actions by Hezbollah in Yemen are cause for further worry in all this. Even as we get ‘The UN leadership has taken an important step to learn from its failures in Myanmar‘, we see only a part; the failure of the UN is seen all over the Middle East. Yemen, Syria, Jordan are only three of the places where UN actions fall short, or better stated they fall far too short.

Let’s also see the larger issue, the UN needs more resources and it needs the ability to act, both are presently in short supply. It is important to see that the entire matter is larger than presented, there are more issues. This does not absolve the connected parties, but the accusations become one-sided. There was enough doubt on some of the accusations against Saudi Arabia, but not all accusations are without merit, they need to be looked into, yet in that same setting there is an abundance of issues on the opposing sides to the Saudi coalition, less than 10 hours ago houthi forces fired a ballistic missile into Saudi Arabia, it never got that far and crashed in the al-Safraa region, as well as in Saada (both Yemeni), yet that is a part that does not make the news, in addition, the established fact that houthi forces have no options to create the ballistic missiles imply that Iran is still delivering them and a lot of that had not been mentioned by the media, and as such I want to get my fingers on that UN Report (especially after seeing that essay from Agnès Callamard).

The Conveyance of GGGGG

We see that the US s still playing its trade war game and it found a new tool. That tool is named Poland. Now, let’s be fair, any nation can use whomever or whatever they desire, need or demand to get their business done and there is nothing out there that Huawei is the only player, because they are not.

So why did I call them a tool?

That part is seen in a news article that gives us: “It was signed by U.S. Vice President Mike Pence, who’s visiting Warsaw for a ceremony commemorating the 80th anniversary of World War II, and Poland’s Prime Minister Mateusz Morawiecki. “We believe that all countries must ensure that only trusted and reliable suppliers participate in our networks to protect them from unauthorized access or interference,” according to the declaration, which doesn’t single out China or any companies“, you do not send the Vice President to Poland to implement a 5G solution, you do not send that man to introduce new technology; this was done. The article is all about implied and accusation towards Huawei on “prevent the Chinese Communist Party from using subsidiaries like Huawei to gather intelligence“, which still has not been proven after a few years and the one issue from 2011 was settled and adjusted for. In addition to all this, Mike Pence comes across as an absolute hypocrite when we see “using subsidiaries like Huawei to gather intelligence“, whilst places like Facebook have been spreading data like a prostitute with an STD to anyone willing to listen and store data (Cambridge Analytics anyone?)

The issue becomes even more hilarious when we consider the source FierceWireless. There we get ““Polish counterintelligence have detected certain actions, which might have been an espionage nature”“, a quote given by Poland’s president Andrej Duda, Apart from Polish counterintelligence being too stupid, I meant untrained to shut down the FSB/entrepreneur silver acquirers in Gdynia being one example and those individuals have been active since before 2002. I am basically stating the speculative situation where Polish intelligence could not find a clue unless it was spoon-fed and is it my speculative view that Mike Pence fed the Polish president some CIA reports of a highly dubious nature. so whilst we see the operative ‘which might have been‘, there is a 87.332% likelihood (roughly) that Polish Intelligence can too often not differentiate between FSB, Chinese MSS, Polish Students and Russian Entrepreneurs (Russian Mafia is such an overused term). I have to admit that I have not bothered to look into Polish abilities after 2003, yet in those days SIGINT in Warsaw really did not add up to anywhere near the needed level they needed to be.

The problem for the US is not that they have 5G equipment; the issue is that it is too inferior at present. It is the price of iterative technology versus innovative technology (a fact I highlighted on numerous occasions) and Huawei has been the innovator for several years now. In this setting we see the accusations of US being nothing but a bully going up against a tech giant that has at present shipped over 200,000 base stations and the delay that some governments are creating (because they know not what they do) will hinder them as per 2021 a lot more than they realise. There is now an additional shift happening. There are early indicators that the Huawei offices in Saudi Arabia have been part of a larger group that are making progress on getting Pakistan on 5G using Huawei, even as the sources are unconfirmed (read: not super reliable), the stage that India now has it that the 3 year delay because of the Huawei issues would give them additional set-backs as well. Not to mention that certain new 5G IP that is openly for sale will also foster additional speed for Huawei in other ways. Huawei now has the created stage to directly instigate advancements to a global community of over 400 million small businesses whilst these players all get to have a larger stage on their own creation of awareness, visibility and marketing. That power directly to the business will leapfrog business in places like India faster and faster (the largest beneficiary when they get it), when that door opens places like IBM and Google will see a loss of revenue growth and a dip in their data soon thereafter, with the Princeton Digital Group (PDG) now in the stage of building their data centres in China and Singapore, more options will open up outside of the US, more important the connections that the joint venture has created with 21Vianet will change a lot more heads in the coming year. I doubt that the centre will be ready before the end of 2020, but there are larger clusters now being made ready outside of the US and Huawei will benefit a lot more than anyone else at present. In addition to that the Colocation Saudi Arabia Data Centres (19) as well as the Google Data Centre (upcoming) changes the cloud even further, with the US losing the monopoly it once had we see a shift and the consideration that data becomes a currency. That seems outlandish, but it is not, it is merely the next step and 5G is essential to that part of the racetrack, a racetrack that the US tried to grease, making it a slippery place to be and the consumer market is waking up to that danger. These elements are visible out there via a whole range of openly visible sources and published agreements.

In the end the conveyance of 5G is starting to get an additional pool of players that are openly out there growing business ventures and those ventures are not in the US. That what the US feared the most is now slowly becoming reality.

The larger concern is not merely these focal points, it is how they take resources away from places where focus needs to be, the actual and proven transgressions by Iran, even as it is removing more and more limits on their nuclear programme, we see Forbes giving us the part that matters to the US, or better to US corporations. the headline ‘War With Iran Would Be Disastrous And Enormously Costly‘ is true on both sides and even as Secretary of State Mike Pompeo and National Security Advisor John Bolton are all for military actions (to some degree), we need to see two parts. The first is that corporations want a peaceful settlement and the media is not mentioning large issues with Iran on several levels, the second is that with a debt of well over $22 trillion ($22,500,000,000,000,000) there is no money for a costly war. The US is playing the paper tiger and the slowdown that they are creating in the US-China trade war is having a much larger issue, so the US is depending on tools to do the work for them and even as Poland is on their side, Greece is ready to embrace Huawei with 5G because of the economic momentum they gain. These are merely two of a much larger pool of issues, basically the US needs to fight a war on two fronts (China and Iran) whilst they are out of money, options and technology, a setting that seemingly implies a war but without soldiers and without weapons. It is funny, but this reminds me of a Star Trek episode from 1967 called A Taste of Armageddon.

There the two players have decided on a virtual war to keep their cultural heritage safe. The problem is that both need to agree on the rules, so we see in the translated reality a UN SC versus UNIFIL setting. The United States Security Council intervenes when two parties agree (MFO), the United Nations intervene when two parties disagree (UNIFIL). I personally was in the first force in 1982 (Sinai). In this game we see the US trying to play a virtual game, whilst the evidence is not there, so they rely on tools. In addition this virtual game is not played because China and Iran both disagree on matters and the US cannot afford to send troops and wage a super expensive war.

All elements come to blow in the two given focal points, so until the other players are willing to deal with Iran, there will be no action leaving the pressure on Saudi Arabia, the UAE with Yemen in the middle. Until the US gives actual and factual evidence the 5G stage is moving towards China (Huawei) more and more and all those who support the US will see a slowdown on their future economies and it making more governments reconsidering the Huawei solution. It is optionally seen as a war on two fronts (US vs Iran and China) as well as two dimensions (economy and technology) whilst at present it is almost a given that the US will lose both of them.

The second part was given by the South China Morning Post in July when they reported ‘Nearly 60 per cent of Huawei’s 50 5G contracts are from Europe‘, 28 out of 50 chose Huawei. All in all there is a tactical problem in the US and it is getting worse, the moment that they act against Iran too late is the day that whomever is in the Oval office will have to publicly admit that they would decide to signing an economic trade agreement with Iran. I wonder how Israel and Saudi Arabia will react that day, because it will redefine a lot of global lines that day.

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Tagged as 21Vianet, Andrej Duda, Cambridge Analytics, China, Colocation Saudi Arabia Data Centres, Facebook, FierceWireless, FSB, google, Greece, Huawei, IBM, India, Iran, Israel, John Bolton, Mateusz Morawiecki, MFO, Mike Pence, Mike Pompeo, MSS, National Security Advisor, Pakistan, Poland, Polish counterintelligence, Princeton Digital Group, Saudi Arabia, Secretary of State, SIGINT, South China Morning Post, UAE, UN SC, Uniffil, United Nations, United States Security Council, US, Yemen

September 2, 2019 · 11:23

Funny Money, Amusing Thickheads

There are two issues and they do not link, but they are supportive of one another. I made notice of this situation 5 months ago in my article (at https://lawlordtobe.com/2019/04/27/then-the-hard/) called ‘Then the hard‘, in the article I give “Now we get to the part where the €2.5 trillion mark matters, as the ECB is trying to find new ways to convince others that the continued provision of stimulus to the economy matters“, as I see it the stimulus protects banks, makes them more powerful, it allows for political stupidity, yet the economy has not been saved (not in the two attempts), it has not been jump started, and it has not been a positive impact for its citizens, merely the industrial executives and the rich CEO’s (OK, that was a more biased view from yours truly, the writer).

As Bloomberg gave us on Saturday (at https://www.bloomberg.com/news/articles/2019-08-31/more-ecb-officials-pile-into-stimulus-debate-as-economy-wilts) ‘More ECB Officials Pile Into Stimulus Debate as Economy Wilts‘, and when we see: “the ECB should keep all options on the table to reinvigorate inflation and growth, including a relaunch of quantitative easing“, it is at that point that the EU citizens are getting screwed (again), more debt (again) and no resolution because the ECB is about the gravy train and not about resolutions. Yes that same article gives opposing voices, yet I would not be surprised that (by a narrow margin) the stimulus people win. This is why Brexit was so important!

In the end the retirees get hammered for those debts, the ECB officials have too fat wallets to care. At this point the debts have surpassed €3,000,000,000,000 and it seems that the end is nowhere near, yet the stage of bankruptcy is there. Even at 0.1% (no debt interest is ever that low) implies that the interest is €3 billion a year. A payment that is way beyond the budgets of any of the EU nations, payment due every year whilst the bulk of them have overextended themselves with budgets that should have been shrunk by well over 5%, so pretty much all the EU nations are running an economic deficit whilst the Mario Draghi Posse is handing out more money, printed money, for a lack of a better term funny money.

What the ECB is not telling anyone that most stimulus options fall flat when the UK officially leaves the EU that is the despair there. Their options melt away when the UK is out and that is why everyone is suddenly in a panic, that is why we get these moronic acts and even UK Labour is all about remain now. And with that part we move to the second part of this.

Now we get to the Chief of Grief, the Duke of Fluke, the one and only real loser in history (as I personally see it) Jeremy Corbyn. When we see headlines like ‘No-deal Brexit: Jeremy Corbyn vows to ‘pull Britain back from the brink’‘, or ‘Final sovereignty on Brexit must rest with the people‘ we see the idiot he is. There was a referendum, there was a voice and Brexit won, the issues with the ECB shows us that we are a lot better outside then inside that mess. There is no brink of Brexit, there is an economic mess and we will enter a stage of recession, anyone telling you that it can be presented is lying to you, or they are wielding massive amounts of money, amounts that no one has. This has been shown by people more intelligent than me and by people with actual economic degrees; they all are on the ‘remain’ fence, merely because it butters their bread. It gets worse when we see that the Hysterical Remain groups that have become violent, abusive and out of control, more important, to a larger degree the media isn’t even covering it. How is that for balanced information?

I have heard one or two actual ‘remainers’ who made a really good case, yet in the end, they have no control over the ECB and the ECB is in Europe at present the great evil. What they claim is good for Europe is to a much larger extent merely good for big business. When we look at those companies leaving the UK, these are all companies hiding behind taxation options, or facilitating to really large players and to some degree that is fine, but the ECB forgot that the well over 150 million small business owners see nothing of any of that and more important, they will see the impact of the 3 trillion euro of debt that the ECB created, things are that much out of whack and I do not get why people accept the presented BS that people like Jeremy Corbyn have been presenting to the masses. I am aware and I also believe that Brexit had its own waves of BS presenters. I made up my own mind and for the most I was leaning towards Remain, Mark Carney (the Marky Mark of the British bank) and especially his speech to the House of Lords was the setting of that stage. Yet he too had one flaw (if you want to call it that), there was no controlling the ECB and they are out again making some lame excuse on the essential economic need for more stimulus, whilst we already know now that it will not save the economy and they are willing to wager another trillion euro and spend it up front.

These people are not held accountable in any way and I say: ‘Enough is enough!‘ The UK is better off by itself steering the economic waters as it had done for centuries. Oh, I almost forgot the second part on sovereignty, sovereignty does not rest with the people, it rests in Buckingham Palace with HRH Queen Elisabeth II. There was a referendum and the Brexit group with a little over 51% won. And to those people still in doubt, you only have yourself to blame with the mess you are creating. There were 46 million votes, representing a 72% group, so 28% did not even bother to vote! Those 13 million votes were invalid straight of the bat, with only 25,000 invalid or blank votes we see no real impact, it they were all remain voted it would not have mattered. When you consider all this and you see the hooligan masses being remain people, we see two parts, the first is that they are moronic (worthy of UK Labour), yet the larger issue is that a lot are in anger because they are not getting properly informed. Stories like: ‘UK government officials told the food industry that supplies of liquid egg could run out in a no-deal Brexit‘, yet the operative word is ‘could‘ we just do not know, and not knowing is adamant in a lot of this, yet the people have faced two years of fear mongering, all large consortiums that see a danger to their margins, not the margins of the shop, the margins to executives and their bonuses, and the people are eating the fear hook, line and sinker. There will be actual issues, but the foundation of all this is that this has never happened before and the EU and the ECB did this to themselves. We all forget how this started, this all started when Greece in 2009 had misrepresented itself and we saw issue after issue, debt after debt and the politicians that caused it merely walked away. Then we were told stories on how Greece might be evicted from the EU, the news was all over that yet the truth was that we were misled (or is that made Miss Led?) The Guardian (in 2015) gave us: “As Athens will be unable to satisfy its financial obligations after a default, many hardliners expect Greece to leave the Eurozone, and printing as much neo-drachma as necessary. Some see this as the only solution to the Greek crisis: it would allow Greece to devalue its new currency, supposedly making the country competitive and resulting in economic growth and the ability to repay its debt“, in addition we get: “while only article 50 of the EU treaty regulates how a state can leave the union. And a mechanism for leaving only the Eurozone or for expulsion even has not been provided for at all“, basically the stupidity of the EU was that they stated that every member will always be up front and do what must be done, which was deceptive in its own rights. So a group that is merely inclusive and under stringent rules can they leave, yet in addition other sources gave us that NO MEMBER can be expelled. This is called a Corporatocracy, not a democracy. Corporations decide on what happens and that is what we basically see at present. The problem here is that any Corporatocracy will limit its actions towards enablers and consumers; the rest is pretty much screwed. In a monarchy all citizens matter and the people do not seem to be able to grasp that, the UK (and the Netherlands, as well as Sweden, Belgium and so on are monarchies within a Corporatocracy and that is a very different setting, that stage can only be made profitable where debts are soaring and the banks not the government decide where you can be at, a situation we see all over Europe. this is not new, I did not invent it, other voices going back to 2014 say pretty much the same thing, I merely have a lot more data available at present. The media relies on advertisement money from any Corporatocracy, so you cannot expect them to actually inform you, it is a double edged blade and both sides are pointed at YOUR guts, it is that detrimental a situation.

So as Greece made a few issues clear in the wrong way, people like Nigel Farage went with the notion of ‘Better Out than in‘, I agree with him, yet I remained on the fence for the longest of times. It was the second ECB stimulus who would put us so much deeper in debt that got me across. The first stimulus was fine, it was an option and even as it did not work out, it gave Europe time, yet the second one the best we could hope for was time and that is where the problem started and now as stimulus 3 is on the table the setting is too unacceptable, the UK needs to get out and fast, deal or not.

Let’s not make a fairy tale, this will not be a nice time and things will get worse for a little while, anyone telling you different is lying to you. The issue is that with the ropes cut the EU cannot force debts on the UK to the degree it is doing now, more important the UK gets to make a few other choices and it will down the road (3-4 years) turn the economy in something stronger. It will result in an actual better quality of life over time, but it will not be immediate. This is why the ties and economic options with players like Huawei (5G), nations like Saudi Arabia (all kinds of goods) and a few other players become important (optionally India with generic medication). Anyone with the misguided notion that Human Rights are the optimal route better stay at home. If Human Rights were an actual power there would be no age discrimination, there would be actual better (and more) housing and there would be a better social security. All missing and mostly because in a Corporatocracy, corporations are largely tax exempt, exactly what we see today. In that stage we now see the rumblings, even as players like Google, Facebook, Amazon, Apple and others are all making noises on leaving, they do so at the risk of losing 69 million consumers. Facebook is truly global, so is Google to the largest extent, yet for Apple we get Huawei, ASUS and HP, Amazon leaving would give the people a slimmer HMV and optionally small businesses come back (my preferred solution), and even as corporations are shouting, screaming, streaming and threatening, they all realise that you cannot walk away from 69 million consumers. Not when they need to share the smaller EU pool with 3-4 competitors at every corner. That is the part we all forgot, consumer power is actually power and we listened to the likes of Jeremy Corbyn for far too long. To be honest, I never thought that it would be possible to be more dim than Nick Clegg (LIBDEMS), yet I was wrong, Jeremy Corbyn pulled it off nicely. I am not stating that Boris Johnson is without flaws (his barber being the obvious one). I am stating that the UK has been in a dangerous position for far too long and as long as the ECB does the way it does it, the danger stays, getting away from that danger is an immediate need at present.

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Tagged as Amazon, Apple, Asus, Belgium, bloomberg, Boris Johnson, Brexit, Corporatocracy, democracy, ECB, Eu, Facebook, google, Greece, HMV, House of lords, HP, Huawei, Human rights, Jeremy Corbyn, LibDems, Mario Draghi, Mark Carney, Monarchy, Netherlands, Nick Clegg, Nigel Farage, Remain, Saudi Arabia, stimulus, Sweden, the Guardian, UK, UK Labour

September 1, 2019 · 13:55

Change is coming

Well, actually change is always coming, some in the form we know, some innovative new and sometimes change is of a very different variety. We already knew that the Americans weren’t too bright when it comes to trade wars, and the one that is getting fuelled here is definitely a wrong one. Yet it is not about that trade war and it is not in the billions of impact that the war will have on consumers. There is a second war brewing. One that Europe and America were not ready for, one they did not prepare for. It is a new armistice race, they were not prepared because it is not the high technology they usually deal with, it came from the lower regions. Yet let that not underestimate the stage. Two players in that stage are Fabrique Nationale Herstal, established in 1889. Less than a 60 years later They would produce the FN FAL, a rifle used in over 90 countries, in that same year the final push was made for the FN MAG, use in over 80 countries. These weapons are even today lethal and can go up against the most modern side arms. One factory created two behemoth successes, merely two of dozens of weapons that are regarded as a top quality arms. Yet, it is not about FN Herstal. It is neither about the long term number one Heckler and Koch was founded after WW2 and soon became a success story in several fields surpassing FN Herstal, yet these two are not facing a new competitor. Both FN and HK face a rather troublesome future. You see, they are stopped by all these political Human rights laws and whilst we get the need for Human Rights, the people in there seem to have a view so altruistic that it also kills commerce.

Number three is delighted, SAMI, or in its full name the Saudi Arabian Military Industries, is about to equal and surpass in less than half the time that the previous two required to get established. All the data on patents, technology and deals with Boeing, Lockheed Martin, Raytheon and General Dynamics, as well as partnerships with Thales and CMI Defence opens new doors, doors the other two were barred from. SAMI is now in a position to surpass both and become bigger then the two earlier mentioned combined. In 2017 SAMI got Andreas Schwer (former boss of Rheinmetall AG) and the man has not been sitting still. At the same steps we see Neom growing, we see the mandate of SAMI to create 40,000 jobs by 2030 and it seems that SAMI is ahead of that curve too. With all the issues playing in Asia, Africa and Latin America SAMI has created the stage where they can outbid and surpass all expectations from the buying companies. It goes beyond the assembly of 150 Lockheed Martin Blackhawk helicopters. With the partnership with Navantia less than a year ago, we see the additional growth sectors in Latin America pop up, yes, it is all new, it is all change, but not the change you would hope for. We might see shunning of arms in America, but it remains a large export business, one that is now getting pushed to the side by the Saudi Arabian Military Industry, and it is not stopping. As the links with Navantia matures, we see the option to cater to the needs of coast guards on several national levels and these are not the small players. Some might have noticed the small mention of ‘Offshore Patrol Vessels Market 2024: New Business Opportunities for Manufactures to Upsurge in Coming Years‘, yet Navantia and therefor SAMI are in the thick of that part of the equation, growing faster than anyone took notice of. We might look towards the Dutch Damen, Australian Austal and Turkish Dearsan, yet they all have the same flaw ‘each player can deliver few numbers of OPV‘, Neom city changes that premise as it has a massive chunk of red sea at their disposal, basically SAMI has the option of building space well over 5 times the combined spaces that Damen, Spanish Navantia and Dearsan combined have. It changes the equation a fair bit. It sets a different market premise; it took slow growth of 130 years for FN Herstal to get where they are now. It takes SAMI 12-15 years to get that same stage, more important it seems that tall the contracts and memorandums out there gives SAMI a much larger option to grow and more important a lot more industry to bring home through export, another promise made by Crown Prince Mohammad Bin Salman Al Saud delivered in advance of the date he wanted it to be. CEO’s and goal driven executives all set in a stage to exceed expectations. It might be fuelled by oil, but more important it is fuelled to success whilst the EU is making more and more issues on exporting all kinds of goods and the US – China trade wars are not helping. In addition the news quotes like “Europe must develop a much stronger common approach to the new 5G technology to make itself less vulnerable to security risks“, which sounds nice, but I already saw two elements they overlooked and my IP pushed a solution, a solution they are not ready for and seemingly Google is less and less ready for making Huawei the only remaining player and Saudi Arabia has a lovely deal in place. You see, that premise of 5G with ‘to make itself less vulnerable to security risks‘ requires 5G to be firmly in place and whilst we see delay after delay Saudi Arabia keeps pushing communication and other solutions forward implying that they are setting a much larger stage creating new technologies for other regions and in that the other players forgot one interesting side effect. Any stage of armistice and war requires communications to be upgraded and Saudi Arabia can deliver that too. It is there where we see a larger change and a larger group of options for Saudi Arabia. Walid Abukhaled, CEO of global defense and aerospace corporation Northrop Grumman has created a stage that is approaching a global one all from the comfort of Riyadh, Saudi Arabia and whilst the rest is bickering over scraps of food form the European table we see an entire industry growing silently day by day to almost exponential proportions. An interesting part that can be verified on several levels and the news and the European media remain oblivious to that part.

The Arab News states that he ‘aims to export weapons‘, I believe that SAMI has progressed a lot further, as I see it they are almost ready to implement defense solutions on a global scale, and this includes defense systems to several nations that Europe refuses to talk to for whatever reason. This goes beyond what we see in the Arab News (at https://www.arabnews.com/node/1547956), it goes beyond ‘electronic warfare and cybersecurity‘; it goes beyond the mere operational stage, beyond the educational and implementation stage. Together with General Authority for Military Industries (GAMI) they have created a new wave on a much larger scale than we have seen before.

Good business is where you find it and it seems that Walid Abukhaled is currently finding it everywhere.

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Tagged as 5G, Andreas Schwer, Arab News, Austal, Boeing, CMI Defence, Cybersecurity, Damen, Dearsan, electronic warfare, Fabrique National Herstal, FN, GAMI, General Dynamics, google, Heckler & Koch, HK, Huawei, Lockheed Martin, Mohammad Bin Salman Al Saud, Navantia, Northrop-Grumman, Raytheon, Rheinmetall AG, SAMI, Saudi Arabia, Saudi Arabian Military Industries, Thales, Walid Abukhaled

August 21, 2019 · 13:47

Premise towards boredom

Yesterday’s article in the Guardian by Alex Hern is a bit of a wakeup call. When I re-read the article I start to agree with him more and more. As a gamer, RPG’s have been my life. This started in the old days with the Ultima series by Richard Garriott on CBM-64. The first full game experience was the third installment. On the CBM-64, the quality was a little less then you see now, but the entire experience was amazing. This game made me addicted to RPG’s for life and Ultima 4 made matters worse for me. I was lucky; some RPG’s will never have the amazing depth that the Ultima series offered, not for at least a decade.

Yet Alex asks the important question: ‘are role-playing games getting too predictable?‘ When I sat down I did exactly that, try to avoid predictability. In my version of TESVI I was at all times considering replayability. As such the creation required sidesteps, not to be reflectively repetitive, but to set the stage of 100 missions at least twice over, so you did not play two versions of a mission, but two very different missions. It allowed for the market value of a game to remain high, whilst at the same time give other players something to think about. I had been there. I must have played Oblivion 3-4 times all the way through the end. Yet at heart it remained repetitive, so my design was the thwart that nuisance. Skyrim was a little the same in many ways, and Skyrim even as it outperformed Oblivion by a large amount had a few issues, some slightly terminal, but with a game that large it is almost unavoidable (I did say almost). So if we open The Elder Scrolls to number 6 a lot more was required, and as I set the model in play (not the one Bethesda is releasing) I remained dedicated to what Bethesda will offer, because so far they have not disappointed me (this is NOT about Fallout 76). So as we see the push towards the outer Worlds, we are given: “In this world, where mega corporations are starting to take over alien planets, you can act like a hero, an opportunistic mercenary, or a total idiot. The writing is sharp, snappy and funny, the world exciting and vibrant, and there’s a classic New Vegas interplay between factions of characters, any of whom the player can help or hinder“, I am not questioning, not judging, and not placing a verdict. I await the final result that is open for review and purchase. The writer (at https://www.theguardian.com/games/2019/aug/20/from-cyberpunk-2077-to-the-outer-worlds-are-role-playing-games-getting-too-predictable) is giving us a lot more. So when the article ends with: “But their genre needs its Breath of the Wild moment: an outsider to toss out the conventions, and build something beautiful from what is left. Surely choosing between shooting, stealthing or sweet talking can’t be the only options that the next generation of virtual worlds have to offer“, I find myself agreeing with him to the part that games (at times) need more. Yet is that in part the limitation of an RPG? What if we take another look at the Ultima range? Ultima 7, the Black Gate is one of the few games that EVER received a 100% rating from me (on PC). In that time (1992) that game surpassed anything else, and others never came close to what The Black Gate offered. So when we see the part ‘shooting, stealthing or sweet talking‘, we need to consider alternatives. There was the option of getting a job (so not shooting and killing), stealing (stealthily not working), and Retail industry (not sweet talking). In part we saw the retail on Skyrim by selling (just like in Oblivion), in Fable 2 and 3 we see the option of doing jobs and gaining money that way, even buying the place and getting the revenue, so we have seen it (almost) all. Yet what happens, when the world is truly a lot larger? What happens when your impact is seen as one of thousands creating commerce and in that way create price fluctuations? What if the game needs to be set to the larger premise? To get one part right, and through the linked limitations create a new system of balances to get the whole environment correct? Make the game impact seen through the changes that not just you create. As a member of the thieves guild you can never be a companion, or with the fighter guild or the Mages guild. So what happens when we take a much larger bite out of the apple of gaming and actually set the apple to be an actual much larger play of impact? The apple of knowledge (Eden), the golden apple (Olympus) and the apple of immortality (Asgard), set the stage where you can merely choose one of them, creating a tripod where one leg is rigid and the other two vary to create some form of balance.

What if one choice demolishes the others and through that path offer 300% more? There is still the challenge of making all missions decently unique and challenging, and if you realise that the Skyrim guide is over 1100 pages, we are facing a serious clambake, not a mere picnic. It was the largest stage setting, so whatever I considered to be the design of TESVI, needed to be able to surpass that, and I mean by no less than 20%.

Now, this does not mean that boredom will not set in, the biggest issue with any RPG is the danger of grinding, and preventing that is a first. Most games have become decently adept in minimising that risk, yet it is not zero, even my version would not have zero grinding, so the need to remain long term appealing is essential. The game does not stop there. Now that the gamers soon get Google and Apple with streaming gaming, the game changes even more and finding original content in any RPG game is the essential search for every gaming junk (I am proudly part of that family), so basically the ante is upped by a fair bit. It becomes even more impressing as I look to more challenge and the Skyrim guide has 350 quests, which implies that in my book, I will need close to 800 missions to keep head of the curve and in all this, anyone getting the range of 800 quests is less interactive in what we see and the mountain of work we look up to. It also requires very different IP to continue on a higher level of gaming.
The second level of grinding is often the places where things are found. In many situations we needed to get to the same places (shouts) and we needed to find essential hardware, however if the word wall did not contain Kyne’s Peace, but a random shout? In addition, what happens when you influence the entire game by making another choice as to where the Fighters Guild, the Thieves Guild, the Dark Brotherhood and the clan of Minimarco is placed (Necromancers), more important when you shape the game as you play and the impact is seen on a larger scale. A stage where the trade route from Skingrad, via Arenthia, to Riverhold, Orcrest, Rimmen and Bravil takes another step as the Fighters guild is placed in Riverhold and not in Rimmen, these are all choices that shape a world you live in. Consider the real (non-virtual) world if not Brussels, but Paris had become the centre of the EU, it would massively impact Belgium economy negatively and France’s economy positively, the direct aftermath is that living in Paris would be almost impossible, cause and effect in play. That same setting might be applied to gaming. Where the aggregation of the lowest and highest 1,000 gamers sets the parameters of your RPG game. a game not set in stone, but in motion as 2,000 players are not set to the average, but on the outliers of the high and the low players, a game that is shaped by all as the economic footprint changes. Yet to prevent deal seekers, we make time a much more definite in any RPG game.

As the measure evolves over time, other players become part of the low and the lower high end. A game now in flux, no longer rigid and confined. Add to that that they all might have issues on some of the resurrection choices and we get an entirely new path towards gaming. Boredom can only start to set in when the game is fixed, so we start by setting change to the game itself. A second choice is to add a management part, not just overall, but a specific super large quest, where you cannot complete the quest, but you provide the options for the quest. I can no longer sneak in like William Tell grasping apples, now we create a workforce working the field and still we are involved to maximise what is possible. Yes, we need virtual worlds that have more and differences to offer, but the best option is allowing evolution in ways that we cannot set, we might be able to influence them towards 6%, impacting but not overwhelming. That too allows for a game to be enjoyed again and again. That is the kind of RPG all RPG players want and yet up to now, no one delivered that option, it is surprising and perhaps it will be the cornerstone of any RPG, the amount that cannot be predicted, for all those coming from the very bottom of the maze and interesting challenge to face.

For now we await The Outer Worlds and Cyberpunk 2077 to make it into the family of RPG fanatics, yet we too await the next Elder Scrolls, and who know, perhaps my idea makes it into The Elder Scrolls VII, as a gamer I can only hope to be given the chance to change the game for thousands of RPG lovers in a new never seen before direction. Even as I accept that this is almost not possible and I would settle for a ‘novel’ place in new original gaming, we need to see that it all has been done before, well, it almost all has been done before. Yet so far, the idea’s I had have not popped up anywhere, so I am sitting pretty for now.

I actually do not care whether someone else finds them and implements them; it means new and original gaming, the ultimate rush for an RPG gamer, preferably additions done to a game that the gamer loves. So Alex Hern is correct and the first step in avoiding all this is to make sure that we take a non Ubisoft approach to gaming, I have faith that Bethesda can do that, they might have missed the ball with Fallout 76, but still, they took it in a direction that had not been done before. Let’s not forget that before Nintendo gave us the Switch, we were given the WiiU. Everyone gets to have a bad day and when we realise that Bethesda have given us winners from 2002 onwards, over a dozen clear winners in 16 years, the existence of one less popular title (Fallout 76) with so many winners is not an issue at all, in Bethesda we trust, the rest can take a number and await their turn with the global RPG population.

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Tagged as Apple, Bethesda, Brussels, Eu, google, Oblivion, Paris, Richard Garriott, Skyrim, TES, the Elder Scrolls, Ultima 3, Ultima 7, Ultma 4

August 19, 2019 · 11:44

Marketing Deceptive Concepts

We are all in the lane of what is coming; the problem is that what is coming is set on the E40, the longest European highway going from Calais all the way to Kazakhstan (Ridder). So as we depart from Ridder, trying to get to Calais on this AI highway, we need to consider that at present we only got past the first 100 kilometres of a trip that will be 8,000 kilometres long and we are not driving a Aston Martin, not even a Lada, we are traversing this in a 1908 Model T, giving a much clearer indication that this trip will take years (read: a decade at the very least) at best. To be quite honest, as technology goes, we are nowhere near AI, true AI. It will take the largest players (Google & IBM) decades to get to the real AI part, and only when computers become more technically savvy and a lot faster. As such I do not see the reason for people and companies like RACGP to give us: ‘AI is coming to healthcare – and it’s here to help‘, with the quote: “real promise – of artificial intelligence in healthcare“, yet we remain fair. Dr Martin Seneviratne stays faithful when he gives us: “we’re far away from that, to be honest” and he is correct. Yet the stage is there where we see: “In this article we are listing top 15 artificial intelligence apps for android and iOS users“, as well as “an Indian start-up claiming to have built an artificial intelligence-assisted app development platform, is not in fact using AI“. It is all BS (read: Hogwash), there is no such thing as AI, it is theoretical, conceptual at best, the real deal is at least a decade away. It reminds me of some Sales Dumbo I had to deal with on how cloud computing was it bees knees. When I mentioned that there is no thing like a cloud, it is merely someone else’s computer, I was the one who did not comprehend it (in the end I was right, and he (read: it) was not). Yes, I am aware of the ZDNet article (at https://www.zdnet.com/article/stop-saying-the-cloud-is-just-someone-elses-computer-because-its-not/). We get it, it is about scalability and the scale of the cloud is huge, but still, it is a server center that is owned by someone else, and the location of that server is equally important in the data laws we see today. Because the moment China launches its own commercial cloud system, the Americans will ‘suddenly’ come with issues like cloud locations and how the Chinese government can look into every cloud account. I was not belittling anything, merely making sure that we keep focus on terms used (and awareness is often larger than anyone considers). It is the monitoring, hacked data and more important lost data. The cloud comes with all kinds of marketing hypes, but informing on the scope and warning of the dangers that poor passwords bring is often not seen.

So when we get to the Verge where we see: “The company was sued earlier this year by its chief business officer, Robert Holdheim, who claims the company is exaggerating its AI abilities to get the funding it needed to actually work on the technology. According to Holdheim, Duggal “was telling investors that Engineer.ai was 80% done with developing a product that, in truth, he had barely even begun to develop“, we see the larger deception and we also see a lack of actions by governments to a much larger degree, apparently white collar deception is OK in their books.

So when we get back to the RACG (at https://www1.racgp.org.au/newsgp/professional/ai-is-coming-to-healthcare-and-it-s-here-to-help) where we see: “‘Documentation is a constant issue, and so is having a computer separating you and the patient,’ Dr Seneviratne said. ‘The dream of this AI revolution is that it helps with the parts of medicine doctors and patients don’t like, creates a safety net for ensuring quality across the board, and gives clinicians more time to be with their patients.’“, my mind goes back 47 months, 12 days and 14.1 hours (roughly) when I designed the concept of what could be the Google Tome (I concluded that the iTome could never become a reality in an technological iterative pushed corporation), a device that would take case of part of it and help the UK NHS to get a handle on their paper mess and red tape. The device would also be a great solution for places like Scandinavia where the rural population is all over the place. There was one tiny setback, it required 5G, it was the only way to get it to work to the degree it did and 5G was nowhere near ready to the stage that places like the NHS, GP’s and clinics could be upgraded. We are still 1-2 years away, but the Google Tome would be a game changer as it worked on a very different IP. Apple would take a decently large hit as I remembered some original parts from before the PowerMac and Apple actually had the inside track, with today’s iPad they could have ruled, but in the last two years they became a mere iterative needy toddler, taking them out of the game. both IBM and Huawei are not ready for this leap giving Google an actual first position with no chance of any number two catching up for close to half a decade. My solution was not AI based, it was based on the realistic foundation of NHS administrations and to see where the obstructions were. Instead of making some political never working one system (UK Parliament spend £11.2 billion learning that it did not work), my path was to upgrade all the elements and give a new definition to speed, not the one that is founded, for downloading, but a new on access protocol that emphasises on security and data safety. In fact, the results would in theory get to the right physician 30%-60% faster. Anyone who waited for results in an NHS location can tell you what a game changer that is.

And none of this touches the 5G IP I created three years later.

But that is not what it is about, it is about the marketing ploys we are confronted with and for the most, the media greedily uses that hyped term to get traction with people, clicks and awareness, the information is less and less a concern to the larger group of media (or so it seems). The one that I got confronted with yesterday is the one that set it off. A friend (Tom Breur) wrote an excellent piece regarding Data Democracy (at https://tombreur.wordpress.com/2019/08/13/what-does-data-democracy-stand-for/). Yet in data, as I personally see it, there is no real democracy, it can be dictatorial, it can be feudal, it can even be tyrannical, but it is never democratic, you do not get a vote in that hierarchy, that is the way with data and it is the researcher who can redefine you through giving you a weight of 1 (or lower) or disregard you as inconsequential as grouping you with other user missing points of non interest. The respondent never had a voice in the matter negating the entire democracy part.

This setting was most likely started by media with their claims of “Big data’s threat to democracy becoming global problem“, and there the delusion started. Big data is never about democracy and democracy is not about data, it is about applied wisdom, they do not correlate and are even less likely one and the same. It becomes even more entertaining when we (at https://morningstaronline.co.uk/article/labour-will-ban-big-money-buying-democracy) see: “Labour will ban big money from ‘buying up democracy’“, it is entertaining and hilarious as this has been happening well over a century, long before there was a silicon based economy (not talking about boobies here). When we get: “Last November Mr Johnson was flown to New York and was paid £94,507.85 for a two-hour speech at the multibillion-dollar hedge fund company Golden Tree Asset Management“, we can argue that he was merely doing a job he was allowed to do, and that is not impeding democracy, is it? And when we see: “We are funded by workers through their trade unions and small donations, averaging just £22 in the last general election“, how much support did you give the people who voted for UK Labour without a donation? And when we see the Washington Post give us: “Data shows that an overwhelming majority of Africans believe that democracy remains the best form of government“, I might not disagree with that, yet the issue is not agreeing and disagreeing, it is the deceptive model of awareness creation that big business allows for when they buy the identities on Facebook by millions and target them with political advertisement. Even as Senators like Ron Wyden are calling to ban that, he knows he is fighting a lost war. Also, as a member of the Senate Intelligence Committee, he is watching proven CIA tactics being deployed via Facebook and he knows how efficient those can be, it is a game only the rich can play. He even hides behind “I’d rather have them do it voluntarily than requiring a law“, because there is no way that they can pass that law in time and even then there will be a dozen loopholes to circumvent the law passed via the first amendment.

It is all due to the marketing we allowed from the very beginning. there was no stop to the media, the hold on awareness versus deceptive is sketchy at best and now that there is a whole slew of iterations coming forward we see more and more deceptive conduct, yet nothing is done, there are attempts, but they are feeble at best. That evidence is seen when we consider Engineer.ai and its founder & CEO, Sachin Dev Duggal. We see the news in the Wall Street Journal as well as the Verge, yet less than 3 days ago that person won the Serial Entrepreneur award, so it seems that the players are all OK with deceptive conduct. Yet I remain optimistic, I merely have to wait to see this blow up in the faces of those sales driven CEO’s and VP’s to see that their failure gave them months of reprieve and every documented event merely sets the stage for my IP in a much more powerful way.

We need to consider that when it comes to creating awareness, the media is still accountable to shareholders, stake holders and advertisers, as such there are a lot of issues in the IT field, personally in light of recent events the do’s and don’ts of Sachin Dev Duggal take the cake. Don’t take my word for it, merely look at the Wall Street Journal (at https://www.wsj.com/articles/ai-startup-boom-raises-questions-of-exaggerated-tech-savvy-11565775004) and consider how the award two days later was still handed to Sachin Dev Duggal. Even as the man ‘hides’ behind ‘human-assisted AI‘, and when we look at the quote: “it uses artificial-intelligence technology to largely automate the development of mobile apps, but several current and former employees say the company exaggerates its AI capabilities to attract customers and investors“, we need to ask a whole range of questions, none of those are found anywhere. I am not raining on the man’s parade, but clearly no one else is either. I wonder how many righteous participators at that entrepreneurial award feel left out in the cold, a fair question if I say so.

I merely look at the marketing part of it all, when I look into the direct impact, that some marketing hypes are giving us, I tend to wonder if the need was really awareness, or confusion that was behind the creation of the hype. It is sad but that is more and more often the need to wonder when any form of media gets involved.

It is a sad evolution in the age of information as it has been for some time now.

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Tagged as China, CIA, Data Democracy, Engineer.ai, google, Google Tome, Huawei, iTome, Macintosh, Martin Seneviratne, NHS, RACGP, RISC, Robert Holdheim, Ron Wyden, Sachin Dev Duggal, Senator Ron Wyden, Serial Entrepreneur award, UK, Wall Street Journal, ZDNet

August 16, 2019 · 12:13

The slammer got slammed

There is nothing so rewarding as the moment you realise that you get to slam the door on those slamming the door on you. It is an innate feeling that is in the core of all of us. It is more powerful than getting the drop on your boss or CEO with an overwhelming amount of narcissism and the overbearing feeling towards the need of being some dominant / dominatrix figure (at that point they become merely a figurine).

I made several references over the course of 2018 that this was coming, the stronger one in May 2018 (at https://lawlordtobe.com/2018/05/05/milestones/) where I made the reference: “the EU was never about everyone agreeing on everything and the economic setting that requires that to happen at present is also making the dangers of waves that sinks the barge called EU. Now, that seems like an exaggeration, but when you realise that the German anchor is the only one giving stability, you can see the dangers the EU faces and more important, the dangers of no reserves and an utter lack to keep proper budgets in place, a setting now in more danger for the reasons that I gave supported by the economic views of many others. I believe some are downplaying the impact, yet when we realise that EVERY European Union government is downplaying the economic impact (as every nation always wants to look as good as possible, which is a PowerPoint setting of the human ago) we get a much more dangerous setting“. The article ‘Milestones‘ has more, it also has references to the AfD (Alternative for Germany), and even as we see in the Financial Times (at https://www.ft.com/content/d695fff8-b838-11e9-96bd-8e884d3ea203) “It is a happy hunting-ground for the AfD: if polls are accurate, it could emerge as the most popular party in regional elections on September 1, even beating the left-of-centre Social Democrats which have governed this corner of East Germany since reunification in 1990. Two other eastern regions, Saxony and Thuringia, are also choosing new parliaments this autumn and, as in Brandenburg, the AfD is set to make big gains. That is a major problem for the eastern political elite“, I believe that this powerful eastern political elite is part of causing the headline ‘Germany: AfD surge threatened by party disunity‘, they are that scared at present. The gains cannot be stopped not to the degree some elitists are vouching for; the best that they can hope for is derailing them from becoming the majority, which is actually a political war that is allowed. The question becomes will it work?

We are 2-3 weeks away from finding out.

CNN gave us less than 2 days ago: ‘5 of the world’s biggest economies are at risk of recession‘ (at https://edition.cnn.com/2019/08/14/economy/recession-risk-economies/index.html), it is a huge part because the impact matters. Under Mario Draghi and his bond buying program, there are no reserves left, so the impact towards recession is about to get real. The shift in quality of life makes the consumer spending tactic an instant non option.

Yet, it all comes down to the Washington Post who (at https://www.washingtonpost.com/business/2019/08/14/stocks-tank-another-recession-warning-surfaces) gives us: ‘Stocks losses deepen as a key recession warning surfaces‘. It is here that we get: “after a reliable predictor of looming recessions flashed for the first time since the run-up to the 2008 financial crisis. The Dow Jones industrial average fell 800 points, or about 3 percent, and has lost close to 7 percent over the past three weeks. Two of the world’s largest economies, Germany and the United Kingdom, appear to be contracting even as the latter forges ahead with plans to leave the European Union. Growth also has slowed in China, which is in a bitter trade feud with the United States. Meanwhile, Argentina’s stock market fell nearly 50 percent earlier this week after its incumbent president was defeated by a left-wing opponent“. First of all, ‘reliable predictor‘ is not the term I would use, the dangers were clear for well over a year, it was the wrong stage of a trade war, with the Huawei 5G setting that pushed the inevitable date forward by a lot. The entire Huawei stage was a stage of stupidity, and a more dangerous post-recession part than anyone was willing to consider. We might find clarity in the footnote: “But with so many losing confidence in the near-term prospects of the economy and rushing to buy longer-term bonds, the U.S. government now is paying more to attract buyers to its 2-year bond than its 10-year note“, is looking in the wrong direction. It is merely a small symptom at present and direct consequence on risk and not the one that bites. The US is losing its footing on the global mobile market faster and faster. And even as we accept the ‘marketing’ that Huawei gives via Cnet towards 6G, the direct truth is outstanding for a longer time. It links to my own IP that is currently available to Huawei and I want my share of that market, I believe that my part after the fact will be enough to truly make me independent on several fronts. One party found my claim a $ billion market through the investment on $25m post taxation too good to be true, but it is the second wave that takes care of my needs and you gotta give a little to get a little. It is was the ‘denied’ parts of Credit Agricole and the Paris games of 2024 that gave me the final straw I needed to see that I was right all along. In all this verification that I was correct was always the biggest issue for me to deal with, and the recession is making those big business daddies of greed close to desperate, giving me a small push forward. Those people are not willing to walk away from a one billion market at the investment of 2.5%, no bank has ever offered those margins and with the Credit Agricole parts exposed to the smallest extent, I know it will work. It is there that I saw that the IP I designed was never considered by either Google or Huawei, all set to iterative paths to innovation, and the economy shows that nearly all of the other players were looking at the next quarter, whilst the quarter+3 was the game changer. The Olympics gave the option to look at inverted innovation and make it a new innovation, Paris was not the first, but certainly the clearest indicator and whilst we see through Channel News “Huawei Technologies has joined 564 other entities in the Paris Call“, the message is not that there are 565 players, it is that they are all looking in a similar direction whilst the none excavated the gold mine that was right behind them, a first lesson that the classics can inspire towards a new direction. Now that I see their direction I found two other fields that had not been considered to the degree it needed. Saudi Arabia is giving us Neom City, but there is a lack in one direction and now that this can be exploited we see even more options. You only had to be willing to get your hands dirty in the most literal of ways. And all this is pushed even more through the impact of the European economy. A French invention gets a new life after almost 2 centuries and we can see that there is more to be found.

Sergey Brin on Sat. morning

It is what else Harmony OS can do that will push the benefits away from the US and it will hurt Google to the smallest degree (almost inevitable), Google is just too big, but now that the equation changes, it is Google who will be chasing Huawei, so well done Trump dude, you merely made everything worse for America and I will sell to the quickest bidder and the 2.5% approach gives me the edge; the two known entities Ren Zhengfei and Papa Smurf Sergey Brin can make the investment from the small change they have in their pockets and the bait would be just too appealing for them.

Al this was confirmed and accentuated through the US Senate with: “In February, the US Senate Commerce Committee held a hearing titled “Winning the Race to 5G and the Era of Technology Innovation in the United States”, to discuss what policies are required to accelerate the deployment of 5G to keep America “competitive on the international stage”” and whilst we accept the American point of view, they forgot about two elements in the 5G field and the upper echelons of decision makers showed at that point that they were working in a dimmed room without lights, giving additional evidence that they never saw the writing on the wall and now I get to make a new voice and whilst I only am willing to trust Google or Huawei in all this, there can only be one winner and the others are merely a chaser at best, it is the price of iteration over innovation. Even as Microsoft and IBM are in denial of what they are about to lose, they do know and accept their choice. Microsoft is banking on Azure and there the hindrance of Harmony will cause a void, they were ready for Android, yet HarmonyOS is another matter and China is seeing that as another opportunity. It is there where we see the talks of Huawei with the Shanghai Blue Cloud Technology taking an additional turn, and how many players in the Paris games are banking on Azure? How many lose out when they are not ready for the 5G version 2 under HarmonyOS, it will work with Android and Azure, but suddenly we will see some accidental 10% gap (latency) and that is how the game was played and all this before my elements come into play, and they will!

The big business slammers all relying on PowerPoint presentation they are given the elements and when we see the 2023 acceleration and people cannot answer the differences because they never considered looking behind them as well as looking at the corners of their eyes, the blind corners they ignored; now they no longer have one blind spot, they suddenly have three and we get all kinds of concept promises in presentation form, all whilst the data was never that unclear from the very beginning. An issue they claimed that it was being looked at.

So here I am, having to take their shit with the option to sit at the sidelines watching them fight over options because they anticipated without comprehension, sometimes the universe gets to be nice and smile at those having to take their shit. A direct zero day exploit of the applied intent of narcissism on how good a presentation looks, whilst their data never clearly supported it.

My case of exceeding expectations towards customer satisfaction trumped some short sighted ‘Ca$h is king‘ setting, because it works at the grocer, but that part has no bearing when their minimum needs exceed he budget of 80%, it was a simple equation from the very beginning. So when we are now considering the new ‘truth’ where the Washington Post gives us less than an hour ago: ‘Weak global growth likely to mean US slowdown, not recession‘, we merely see wishful thinking in the quote “Yet most analysts expect the U.S. economy to power through the rough patch, at least in the coming months, on the strength of solid consumer spending and a resilient job market. The U.S. stock market plummeted earlier this week when the bond market, spooked by the global turmoil, sent a possible early warning sign of a recession ahead: The yield on the benchmark 10-year Treasury note slipped briefly below 2-year Treasury yields“, the article (at https://www.washingtonpost.com/business/weak-global-growth-likely-to-mean-us-slowdown-not-recession/2019/08/15/1cb8d81a-bfba-11e9-a8b0-7ed8a0d5dc5d_story.html),all whilst we see the clarity of next quarter believes linked to the next Thanksgiving and Christmas, all whilst it is Q2 2020 that makes the tequila slammer which gives the drinker the sledgehammer headache stated it was one that they never saw coming. The entire trade war is taking a new turn and when the people realise on all that the US is missing out on and therefor anyone taking that path will also learn that there is a long term price to pay and it is the markets that Google and Huawei are now staging for that brings the next stage. China has too much to gain, whilst Google will try to retain losses that they will optionally get (reduced growth is clearly a loss). Even as the impact for Google is small, losing one percent is still big news and there one percent adds to a billion plus, whilst their risk to hedge will cost them a mere 1.8% of the optional loss, it is a non-issue.

Guarantee?

There is none, but the option of a new 2% market is worth so much more than that, and it is not open to the iterative industries, innovators only, because it will be about the momentum and there is too much to gain. Consider what the 565 are looking at, whilst I focused on the group that represents up to 445,000,000 SME companies in a new 5G setting. The Olympics are merely the icing on the cake. 2020 Tokyo opens the doors more clearly but the impact is abundantly seen in Qatar 20222 and Paris 2024. And at present I see that they never looked in the places where they could be, merely where they want to be.

In the end it is one of Warren Buffett’s quotes that got me there: “the great moves are usually greeted by yawns“, thanks Warren; you were absolutely right on that part!

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Tagged as 5G, 6G, AfD, Azure, Channel News, CNET, CNN, Crédit Agricole, Financial Times, google, HarmonyOS, Huawei, IBM, Mario Draghi, Microsoft, Paris 2024, Qatar, Qatar 2022, recession, Ren Zhengfei, Sergey Brin, Shanghai Blue Cloud Technology, Tokyo 2020, US, US Senate, Warren Buffett, Washington Post

August 7, 2019 · 10:55

Brotherhood of Heineken

As we stepwise push forward towards 5G, we think that it all stays the same, it will not. A few parts will change forever. Google has an enormous advantage, yet they too are now pushing for different changes, changes that they had not seen coming a mere year ago. In this case there is no direct link to my IP, so I am happy to give you all the inns and outs of that part (pun intended).

To start this we need to consider a few sides, all with their own premise. The first is the focal point:

4G: Wherever I am
5G: Whenever I want it

That first premise is a large one, it is not a simple localisation part, it is all about getting access at a moment’s notice, yet what we need access to changes with the push we face. The initial part is the creation and the impact of awareness. As we re-distinguish ‘awareness’ the metrics on awareness will also change and for the first year (at the very least) market research companies on a global stage will be chasing the facts. They have become so reliant on dash boarding, Tableau, Q-view and Q Research Software will all have to re-engineer aspects of their software as they fall short. Even the larger players like SAS and IBM Statistics will require an overhaul in this market space. They have been ‘hiding’ behind the respondent, responses and their metrics for too long, the entire matter when the respondent becomes the passive part in awareness is new to them, and that is all it is, it will be new to them and the constructs that are behind the active and passive interactions will change the metrics, the view and the way we register things.

Google has the advantage, yet the stage for them will take a few turns too. Their initial revenue stream will change. Consider the amount of data we are passing now, that amount also links to the amount of ads we see. Now consider that everything in 5G is 10 times faster, yet 10 times more ads is not an option, so they now face revenue from 10% of the ads compared to what we see now. In addition to that, as we adjust our focus on the amounts we face implies that more advertisement space is optionally lost to the larger players like Google and this too impacts the stats for all involved. Google will adjust and change, in what way, I cannot tell yet, but the opposition is starting to become clear a in this example we see Heineken, a global established brand who now has the option to take the lead in 5G awareness.

Introducing

Ladies and gentleman, I am hereby introducing to you the Brotherhood of Heineken, in this fraternity / maternity, we invite all the lords and ladies of their household to become awareness creators towards their brand. In the Netherlands thousands are linked through a company like Havenstad and similar operations, this stretches through Europe and all over the place going global. These lords and ladies can earn points in the simplest thing, by setting a stage for Heineken to spread the message, we see that the initial power is with the consumer to support their brand. Awareness and clicks are converted to points and that leads to exclusive offers and rewards. Consider the unique stuff that Heineken has given to its professional public now for all to get, to buy and to earn. Bags, coolers, clothing, accessories. For decades we saw the materials created and most of us were envious of anyone who had that part others did not, now we could all earn it and because Heineken (Coca Cola too) have created such an arsenal, these players could take the lead in pushing their own awareness to new levels.

Now it is easy to say that Google is already doing this and that is partially true, but that equation will change under 5G and these really large brands could pay a fortune to Google or take the lead and create their own powerhouse and in this day and age that powerhouse will become more and more an essential need. Anyone not looking and preparing to this will hand over opinion and choice to Google and watch how that goes, yet consider that some sources gave us a quarter ago: “Google will remain the largest digital ad seller in the world in 2019, accounting for 31.1% of worldwide ad spending, or $103.73 billion“, now consider that they need to grow 20% quarter on quarter and that in two years that metric has changed and as such the ads could cost up to 30% more, now do the math on how YOU will survive in that environment.

Samsung, Proctor & Gamble, Coca Cola, Nike, Heineken, Sony, Microsoft will all face that premise and that is how it all changes. As we see that the metrics will have reduced reliability, the market research players will need time to adjust and in that lull a player like Heineken can create its own future and set its digital future in another direction to exceed their required expectations. This step seems short now, but as the stage alters it becomes an essential stage. Google may remain in denial and oppose that this will never happen, but the data and metrics are already suggesting this path and that is where we are now; the option to be first or pay the invoice, what would you do?

I believe that the visibility starts to get a little focal just before 2020 games, and it is in full view before the 2022 Beijing Winter Olympics, and in full swing by the time the 2022 FIFA World Cup in Qatar starts. These two are close together and the people will pay through the nose for that visibility, especially the European parties in all this. I expect a more evolved 5G advertising stage via apps as well, seeing ads to unlock premium view and data is likely to happen, all this is coming to us and our view of advertisement will alter to a larger extent. We will be told that this will never happen, it is not how they work, yet they are deceiving and lying to us. Consider that change in the last 25 years alone, in 1994 advertisement through printed medium and TV was at an all-time high, they all claimed it remained this way, within 5 years that stage was already changing with online ads to some extent and the slowing of printed medium, in addition the international channels would push into national advertisement. A mere 5 years after that (in 2004) it started to take off in earnest and would increase revenue to over 100% in the 4 years that followed. Between 2005 and 2017 that would push from $6 billion to 26 billion, do you really think that their words holds true? To keep that growth and their need for greed the metrics and approach has to change, there is 0% chance that these players will accept a growth of data based impact of a mere 10% of what is was in 4G, there is too much riding on this.

For the largest players there is an alternative and it will not take long for them to set the stage to this and start finding their own solution to keep awareness as high as possible. If you have to pay through the nose to keep awareness or create the environment to reward achieved awareness, what path would you choose?

Let’s not forget players like Heineken did not get to the top by merely offering a really good product, they offered a lot more, a view, an awareness that all embraced; Sony learned that lesson the hard way by losing with a superior product against the inferior competition (Betamax versus VHS). 5G will set a similar yet new battle ground and for the most the media is seemingly steering clear for now.

That is with the nice exception of Marketing Interactive, who gives us (at https://www.marketing-interactive.com/going-beyond-the-big-idea-creative-leads-on-5gs-impact-on-advertising/) “There is no denying that the rollout of 5G will change storytelling and the consumer journey“, it is a true and utterly correct view. They also give us: “creatives need to evolve from old habits and stop hiding behind “the big idea”. “We, as creatives, need to evolve from old habits, stop hiding behind “The Big Idea” and evolve our creative process and creative structures to be based on this new digital reality, to create content based on this new innovative context“, this is the view from Joao Flores, head of creative, dentsu X Singapore and he is right. We also get “For agencies, the opportunity calls for unorthodox alliances to make sure our creativity is the beating heart of this quiet revolution“, which is true, but it ignores the alternative path where the largest players start getting this path in house and in light of the two revelations, we see that during the last decades players like Heineken had been doing just that and that makes them ready to take on the 5G behemoth and push the others into second place or worse. There is a need to have expertise and many do not have it, but in that Heineken has been different for the longest times. It is most likely due to the unique view that people like Freddie Heineken had on their market and consumers. You merely have to realise that they were the first to embrace ‘Geniet, maar drink met mate‘ (enjoy, temper your drinking) it was a slogan that came into play around 1990, as well as ‘Drink verantwoord. Geniet meer‘ (drink responsibly, enjoy it more). All pushes to set a better stage, it is there that we see that a new push could be produced by players like Heineken.

We see so many more paths opening, but in all this the one overwhelming side is not what paths there are, but the stage of metrics that they all rely on, as such having control on the expenses as well as the foundation to create a reliable stage for their metrics will be a first soon enough. Not merely: ‘Who is your population?‘, it is the stage where the passive and active awareness can be differentiated on, that too will push advertisements and the applied visibility through 5G apps and 5G advertising and how the funds are spent, that will be the question that impacts player like Google Ads on the next 24 months, because if they do not do that, their quarter on quarter growth will suddenly take a very different spin, and they are not the only ones affected.

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Tagged as 4G, 5G, Beijing Winter Olympics, Coca Cola, Europe, FIFA 2022, google, Google Ads, Havenstad, Heineken, IBM Statistics, Joao Flores, Market research, Market segment, Microsoft, Netherlands, Nike, Proctor & Gamble, Q Research Software, Q-view, Qatar, Rotterdam, Samsung, SAS, Sony, Tableau, X Singapore

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