Tag Archives: Toronto

October 8, 2022 · 15:30

Another fine mess I got myself into

Yup, a paraphrased line from Stan Laurel and Oliver Hardy. It is still in part true. I got yesterday’s IP and created a second iteration making it more and more innovative. It was already innovative, but I want to stretch the IP to its maximum. Yet there was also the printable display. Even as a concept it is worthy of pursuing and improving upon. The initial part is not merely the materials used, but how they are applied. You see, if I can make this solution a little more flexible, than they could fit a column. I checked dozen of mall video’s (not just the one in Toronto) and I saw that there are options for hundreds of columns. So there could be a market for thousands even tens of thousands displays. The printable display was a solution with 1-2 markets in sight, but now I see that there is a much larger application if only part of the solution could be set to a more flexible mould. It is not out of the question, but I tend to focus on longevity. The solution needs to work 5 years from now and that is a rather tall order when the foundation of the display is too flexible. So I got myself into a little bit of a mess. I can see the solution, but not what materials are best to be used for the flexible display. I still have v1.3 (non flexible printable display) yet my soul is greedy for the cerebral victory, I have to solve this. And solve it I will, but that is the mess I got myself into. 

A such my mind wanted to travel all over the place and see what else is possible, but to be honest. I do not really have to the first version of the printable display is optionally fine and is close to becoming public domain. It is a setting where I feed the hungry small fish public domain, a setting that the larger fish cannot have and they become jealous and wonder what else I have and now we have ourselves a clambake. You see I feel certain that when the larger firms see all this IP pass them by, they will suddenly decide to wake up (a speculation from my side) and suddenly they are all interested in all the other stuff (except for the military applications, they are DARPA and DARPA alone), OK, that was not quite true, one solution was handed to the Kingdom of Saudi Arabia because if Europe and the US will not deal with the Iranian navy, I reckon that the KSA was entitled to this freebee. In addition with the Russian threats, when they act on them the snow-globe solution (see previous blogs 2021 and 2020) becomes public domain too. I have to let then know that there are people who do not now and not ever trust Iran and those willing to act will get the ammunition they need. Which off course implies that I got myself in additional settings that relates to ‘That’s another fine mess I got myself into’. As such I tend to get myself in plenty of messes, but for now I am focussed on getting my printable display to V2.0, which should be enough, but the mind yearns for challenges and it seeks new frontiers to investigate. I will let it do its stuff, it is how I got the latest IP in the first place. I have no idea what the value is, but I actually do not care. The larger station is now my streaming solution that could entice well over 50 million new subscriptions. It is enough for now. 

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October 7, 2022 · 17:50

The pallamaglio consideration

I was doing nothing important. Watching another Easton Centre Mall video and I suddenly realised something. You see, I created the IP for printable displays last year and I suddenly realised two things. The first being that a printed display is not rigid (but it could be), as such it could be placed around a column and Easton Centre has dozens upon dozens of unused columns, so there are options there.

Now, this does not apply to all malls. Yet for some reason I was looking to a large open section and  my mind flashed over the Chinese drone presentation. Now drones and malls do not really mix, but something stuck and that could be a much larger application. And less than an hour later I had the foundation for an entirely new IP. I will have to check a few things, but as far as I can tell it is not there yet, so I have another piece of IP in the making. And this too does not apply to all malls, but it does here and at least two other malls I visited in the US. So the application is larger than what I see, and optionally a lot larger than anyone considered. I will need to set some hardware and the IP I have in mind to another format and I will have the making of new display technology in a little wider format. I wonder how I can set the framework. The main part is in 6 parts, then there is the app to manage and test the event. And an app for analysing and creating the display part. The display hardware could be nearly any new gaming laptop. These are the small parts. The 6 parts are almost created in my mind, there is one additional side to one of the parts, but I reckon that I have that in hand as well. So in a little over an hour I created a whole new IP, and more important, an IP I never looked at, a direction I merely ignored for all kinds of reasons and as such it fell right into my lap. So I reckon that I will add it to my IP bundle 1 if it ever sells. I know the optimistic part tells me that it is not ‘if’ but ‘when’, yet the non-takers are adding up and I am still a little weirded out that the Kingdom of Saudi Arabia did not react to the fact that one part added up to well over $500,000,000 per month. Yet perhaps they are too rich too consider something that small? Amazon and Google seemingly reacted to that same degree perhaps it is my choice in aftershave? Well there is still the UAE and their action towards the Metaverse might optionally work in my favour. Anyway, that is a different issue. For now I have a new IP, not a bad days work, even if I do say that myself.

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October 4, 2022 · 00:02

Cross-path of the delusional

In this case it is me. In this case it is my thoughts on what I am enabling and that is close to bringing me tears of joy. What my mind was seeing was the spreading of my IP. Yes, that is delusional, because the buyers have not decided yet, but in my mind I saw the systems come online, my mind was filling in the blanks and so far the idea seems flawless, which is also a delusional path. No solution is ever flawless so doubt takes over and I revisit all the parts that I designed, from the streaming solution to the 5G hardware and its connectors. I want to make sure that it works as it should be and I went over it ten times over without finding the flaw. This is also delusional. The fact that I cannot see it does not mean that they aren’t there, but it seems to me that there are no massive or obvious flaws. So if the KSA buys the first part, they will be the only player in line to buy the second part. I did say ‘close to’ because doubt will remain. Did I miss something, was there a corner I overlooked? It is the only issue with proofreading, there should be a second person but I trust no one else. Not some wannabe person claiming to be one thing and picking up the phone to Microsoft (or Telstra) a second later. I believe it is time for them to feel the damage that the people hired under the guise of ‘fake it till you make it’ brings. The 50M subscriptions is one part, but the 5G, that will change the stage for too many people a lot, not at first but once it start I truly believe that it will not stop. And there is still the Augmented reality part. I am till trying to decide the data model of that one because no normal data model will hold (no matter what some claim). So that part takes a little more work, but over a period of 2.5 years the model was designed in my mind, iteration after iteration until it became an innovation from scratch. 

I was able to reset the timer for the 4Chan part and now I stop adjusting it. If no one buys it, it will all become public domain on December 31st, my gift to 2023. I feel I am done now. I did what I could and now it is time to look at the crossroad. I need to decide where to go next, but I cannot make up my mind. I can try to create more tech solutions and perhaps a thought will come to mind, but I doubt it, 4 devices, one streaming system in three parts, scripts, and the augmented reality solution. I should look at another video of the Eaton Centre mall, perhaps that will give me more ideas. I did come up with another idea, but it is based on the Dutch Artotheek solution. You see, we might want to see artwork, but what happens when we have hi-res frames in the house and that (as well as your TV) become the fame of art to show when you are not watching TV, during the day and the frames will be connected to an art centre. You become the renter of a digital version of one of their works, maintained like an Apple music, or an Amazon rental. With a limit per artwork (for example 20), so only 20 get to rent that art for $0.99 or €0.99 per week. And you can change the art once a month (for a little extra once a week). A setting that could interest thousands of houses per city, optionally millions of households per nation. Interesting that there is not such a system at present (not as far as I could see). 

Th screens are also interesting. There is a SHUSH30 900mm Screens (900x1800x30) for $237, Eooke also has solution in the 4K 50” setting (for $1499), but that means that cheaper solutions are merely around the corner and for a lot of people the TV might suffice (if that TV is capable). 

All solutions that are out there, like a few other solutions I made public domain, all options that places like Google and Amazon basically ignored (for whatever reason). Yes, Google has an excuse for the streaming solution, but would you ignore (or dump) what you have with the prospect of $500M a month? I would not (I also cannot afford to do that). 

In light of what is out there, in light of the cost of living, can we afford to have it all? Consider that and also consider that this opens up a sales branch for aspiring artists. There are so many ideas out there and will they all work? No, of course not, but the issue remains that what does not work in location A, might have a real chance in location B, it is the option of global thinking that opens up markets and opens up ideas to the larger public. I tried to do that to the largest extent and I reckon that I miss 7 out of 10 times, but those three will be so worth it, it will make up for all the other things. They say that the crossroads of the delusional mind can go to the rational, the looney tunes dirt road, the path of the dreamer and the road of the ruthless. Is it true? I cannot tell, those who are at crossroads seldom can, but I do feel that I am not looney tunes or ruthless. So what am I merely a dreamer, or a person trying to make rational sense of what he has? I believe that is me, not because I want it to be, but because I measure and retest again and again. None of the other paths lead to seeking verification, but that could be me. 

Anyway, if other nations have an ‘Artotheek’ department they might want to look into this. And that is before we consider the thousands of artwork that are too old to have IP protection. And with that I opened the door for some.

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September 18, 2022 · 15:16

The new student

There is a class, this class is out there and it has many students. Yet its teacher had never expected that the BBC would be joining his class and this teacher is beside himself. The teacher is Mediocrates and his Syllabus called ‘Thats good enough’ has been handed from student to student for generations. Yet until today this teacher had never considered that the BBC would be joining him, and he is happy, he is very very happy.

This all started some time ago, yet for me to see another MBS bashing exercise is just too much, especially when it comes from the BBC. The article (at https://www.bbc.co.uk/news/world-middle-east-62940906) gives us ‘Mohammed Bin Salman: Saudi prince’s controversial invitation to the Queen’s funeral’. In the first Why controversial? He is the de facto ruler of the Kingdom of Saudi Arabia. So far not a biggie, but then we get “A declassified CIA report concluded that the crown prince had authorised the murder and dismemberment of Saudi journalist Jamal Khashoggi inside the Saudi Consulate in Istanbul in 2018”

So lets make a little list

  1. The CIA report did not do that, it stated that it was highly likely, which is not the same. By the way this is the same organisation that send former secretary of state Colin Powell with a shining silver suitcase to places like a rockstar with the evidence that Iraq had WMD’s. So how many were found in the end? Not any did they? At that presentation they had graphics, now they have less than nothing. The rule of law states that a person is innocent until PROVEN guilty and the prove is missing on many levels. Even the hack job that the UN report represents never properly analysed the recordings, it gets worse that there is no one had ACTUALLY heard the entire recording and that is on Turkey. Then we get the ‘dismemberment’ part, there was no evidence of any kind that this had happened, merely the figment of some limelight seeking individual, and no evidence is showing that this ever happened.
    We now have all kinds of rumours. One is of him and a 20 year old mistress going to Tahiti. I doubt that there is anyone believing that story, but you can find creative yo-yo’s on any street-corner. 

REALITY CHECK

  1. Did something happen to JK? I speculate that this is the case and there is nothing to support that he had any other plans then to go back to his fiancee.
  2. Can we prove that something happened? No, there are strong indications, but no evidence. And in this Turkey, the tool of Iran played a very dangerous game. It is my belief they never had anything, but Turkey wanted to please Iran and the lack of forensic evidence on the tapes as well as the fact that those tapes were never fully revealed plays towards my view on the matter. Is it not interesting that the Washington Post never demanded their release? It made all kinds of other claims, claims that lack evidence, but the release of those tapes were demanded, the same could be said for the United Nations who had their tools attack the Kingdom of Saudi Arabia, but presented no evidence that actually holds water.

Then we get “The pressure group Campaign Against the Arms Trade (CAAT) has accused Saudi Arabia and other Gulf monarchies of using the Queen’s funeral as a way to – in their words – “whitewash” their human rights records.” Here we have a different situation. The CAAT (or the group of tea grannies holding a banner) as I would see it have been clear about accusing the Kingdom of Saudi Arabia, but they never made clear loud mentions of Houthi terrorists and Iran arms supplies, did they? Here the western media has gone out of its way to keep silent regarding the actions of Iran (like drone attacks on civilian targets in southern Saudi Arabia). They gave no visibility to the presentations of Colonel Turki bin Saleh Al-Maliki who on more than one occasion gave the media the clear evidence of Iranian drones. Yet the WSJ had no problems showing the application of “Iranian Kamikaze Drones Creates New Dangers for Ukrainian Troops”, why is that? Do the stake holders and share holders like the Ukrainian side of the matter? The Kingdom of Saudi Arabia has been forced to fight with one hand on its back against Houthi terrorists for too long. Yet the people and the media had no issue sending Boris Johnson to Riyadh talking about cheap oil. So why would they do that? It is my personal belief that the media has done everything it could to prolong this war. An event that started 8 years ago almost to the day and could have been resolved 5 years ago, but that did not fit with the needs of stakeholders hoping to get some cash out of Iran (a speculative view) and that is not all, the captured smuggling shipments from Iran did not make the news either, so what gives?

Finally there is a stage that most ignore. These acts ‘supporting’ Iran will have a much higher cost soon enough, when that happens will the media make a true call to action and a call to answer from media stakeholders or will they silent and mute like with Martin Bashir? 

The largest folly is the Aramco attacks on 14 September 2019. It is impossible for Houthi forces to have done that, yet everyone was so eager to accept that it was a Houthi attack. To give an example. I am a goalie (ice-hockey) and I would love to be the Goalie for the Toronto Maple Leafs, but I lack the skills to be THAT good a goalie, as such Kyle Dubas (aka the Elvis Costello of the NHL), the general manager of the Maple Leafs will never put me on that spot, I am not god enough. It hurts, but that is fair. That lack of skill is essential. There is NOT ONE Houthi operative that has that skill level. The news gave us that 25 drones and missiles were used. So we either have an amateur rifleman how shoots near perfect bulls-eyes 25 times in a row, or Houthi forced found 25 operatives all getting near perfect hits in place. Such statistics are a fable, yet the media just swallowed the story and there is the problem, the media can no longer be trusted and now we see the BBC signing up for classes by Mediocrates.

There is a lot more but why bother, I reckon that certain people will not care. 

So when we see “All of which partly explain why international criticism of the crown prince is muted at most”, I merely respond

“Frank Gardner, you idiot. How much visibility have YOU given to the Iranian part of that equation? How much evidence did you test and read? Or was this just a hatchet paint-job so that the CAAT gets one more mention?”

Is Saudi Arabia a perfect nation? I doubt it and it would be for Muslims to give voice to that, I am not Muslim and the Kingdom of Saudi Arabia is a Muslim monarchy. I reckon from my side, the most perfect nation in the world is likely to be New Zealand and Canada is in that top 5 as well. Two Commonwealth nations and they got their with the guidance of Queen Elisabeth 2. It will not have been directly, but she was a guiding force. The rest have a lot to answer for and this BBC article shows us that the UK has its own media skeletons all over its bloody field. 

This might be a decently valid article and their might be some concerns regarding the presence of some people according to others, but her Majesty kept global peace (for the most) for over 70 years. I think we can all shut the hell up and let the international dignitaries pay their last respect.

Did I oversimplify the matter?

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August 23, 2022 · 21:41

For Saudi brethren

This morning when I created ‘Crossover salad dressing’ (at https://lawlordtobe.com/2022/08/23/crossover-salad-dressing/) I wrote “I came up with several ideas to propel Neom and the Line in such ways that is not seen at present, so why not? Are these marketeers (most likely in London) losing the plot of what might be?” And as such a few were eager to make me say how. It is fair enough, and in this case I do not mind. You see, others are seemingly incapable of figuring things out. So now I get to open that door and show what others were not able to figure out.

Awareness
Some people seem to believe that it is all about awareness. That used to be the case, but now it is different. There is so much noise in awareness, through click farms, through trolls and through fake message makers that the numbers in Twitter on awareness, on likes in Facebook, hearts on Twitter. The numbers are no longer as reliable as they once were. Engagement is the real metric. Engagement also creates awareness and that awareness is real. So how to coin in on this? Well we see the Neom and the Line options in Twitter. The problem is how can we propel those two projects? Even as the same option is for both, lets focus on the line. 

I see the creation of awareness through the people, to engage them and to offer them something new, something that all can use. In that setting we create (what we will see later) a stage. A stage with two images. That stage is placed in three locations in a large city. London, Toronto, New York, Chicago, Los Angeles, San Francisco, Tokyo, Paris, Beijing, and that list goes on a little longer. In the first stage we have 5 sets of 3. 5 cities get a set. And we have three locations. Mostly malls, although in London we should avoid Harrods (too expensive). Now the three locations have a stage where people can make selfies and put them on social media, use them to create little quick-films and a few other things. They will propel awareness in many ways. They merely needed a stage. 

So each two weeks the stages rotate over the three places and after 6 weeks, that set moves on and the second set comes to this place and now we have three new sets. That is the setting 5 sets each having two images. Each image on a canvas 5 metres by 3 metres, with optional representation with leaflets and more. It would be best if these stages are in a city that has a Saudi consulate or embassy, for support reasons. As such we have 15 locations and for 30 weeks these 15 locations will propel the Line in social ways. People taking selfies, people sharing how they look in the Line, in Neom and that same set could then got to 5 new locations and over that time thousands will share their selfies on social media, share with friends and family and propel awareness all over the internet to thousands that might never have seen the tweet, the news or the stories. A propelling machines that is fuelled by looking cool, by looking different and by looking unique. A stage that these marketing people could have seen coming a mile away and could have been set months ago, if not almost a year ago. So why did they not see this? Perhaps the Saudi spokespeople decided against it, decided on other paths. That is possible, but is it not the duty of a marketeer to  hand all options? To give alternatives? So why am I the one giving them this? Because I believe in Neom and the Line. They will encourage the dreamers to dream what comes next and I am now too old to be that next cycle. I have what I created, I have what I possess and I have what I concocted and this is merely a slither of my concoctions. It should not be that difficult. Just a simple setting of what is visible and what could be made visible. As such I leave these thoughts and ideas to my Saudi brethren and may they push the ideas of Neom and the Line to places where they are not aware of these things and may they become more visible on a global scale.

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August 21, 2022 · 22:40

Was that all? No, there is more!

It started with watching another Eaton Centre Mall video (Toronto). This one was 6 days old (a Saturday event) and as I was watching I came up with one more piece of IP and the other piece matured. More importantly, it opens a much larger setting for shops. If Amazon pushes in, it will be the first time that Google has a realistic chance of losing market share, if Google steps in it could do a bit more than set its market share in stone, it could fan out beyond Malls and shopping centres. There is a much larger option to push the envelope in several ways. This is fuelled by what might be a realistic new option for Neom and the Line in Saudi Arabia. I have been keeping these two in the back of my mind, but that is as far as I got, I reckon that there are more marketing ways of supporting that place and a few (non-connected) ideas came to mind. With non-connected I usually mean that a lot more pondering is needed to see how far an idea goes and how easy it could be surpassed by others. That always remains an option. My ideas are good, but I am surrounded by equally gifted people (especially at Google), and as such the 

IP needs to be trimmed, expanded on or redrawn. To make it faster, to make it better and to make it innovative. It was when the filmer passed Kernels that my mind made a UNIX joke and at that point I also realised a few other things. Not on what was there, but on what wasn’t there. It went beyond the 5G IP I have, it was the setting that the Eaton mall (according to the map) did not have a concierge desk (information desk). There is nothing wrong with that, but consider that what my 5G IP does could also be implemented in other ways (with less capability), but it is capability that we have now, so why is it not there? The map is actually rather good and very interactive, But what happens when we see (below)

And the location, app or solution allows the visitor to download the brochure of any of the shops there. More important, why was this not a basic solution for years? They’ve had 8 years and they are not alone in this failing, there is  whole range of malls who do not have that, Google could have stepped in years ago (in case of Eaton Mall 8 years ago). So why were they asleep at the wheel in this? They have Lightbox ads, but never saw this? Lightbox ads are interesting as I found a new use for those. But the setting is there and as I was considering a new piece of IP and a new  setting to use it, I also saw an old stage that could be implemented now and the mall seemingly never saw it, thought it was too hard or whatever reason they have. And it is not merely them, Apple, Gap, Sephora, Victoria’s Secret, Rexxall and that list goes on for a while. All options missed out on or rejected for unknown reasons. And malls do not get to have that luxury, not anymore. The stage of rent, the stage of people who seek engagement and interactions, they are missing out and as such will consider other places and a place like Eaton Centre is not in the luxury place that it can allow for that. As I see it, Harrods is the only place that has that luxury, the other 116,500 malls are under the hammer. They trimmed what they could over the last two years and they have nothing left to trim, so they need engagement with their audience, not tomorrow, today!

It sounds a little dramatic and perhaps that is the case, but if you check on the resources and funds available the malls are in dire need of more people and more sales. You see, the larger players have a global budget and they too need more revenue, but the smaller ones, they are at their last breath, as such they need something now and I listed the setting of what they could do NOW to make a difference and I put it here because it does not hinder my IP, it is based on what exists and merely needs an adjustment, so I am handing it over to Google, so they can wake the bloody hell up and start doing stuff for their users and customers. Yes they do a lot, but when I see a Google Nest advertisement 5 times a day, I wonder if they are doing the proper things in the right directions, with the lack of what I see I have a lot of doubts in that regard, but that might merely be me and if I am right and Google does not act, Amazon could potentially act and create a new market share and expand on that. Time will tell.

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June 22, 2022 · 13:36

Overlooking the obvious

Yes, that is the setting, it is in part a question and in part a statement. You see, I returned to the place of the crime (my writing) and in ‘Presentation and awareness creation’ (June 6th, https://lawlordtobe.com/2022/06/06/presentation-and-awareness-creation/) and ‘The mind, it continues regardless’ (same day, https://lawlordtobe.com/2022/06/06/the-mind-it-continues-regardless/). First of all, lets be clear this solution would fit dozens of malls. I merely used this one as there were plenty of walk through video’s, in addition it is spacious and it is in a large city (Toronto, population 2,934,544) as such it is not the largest city but in size rather respectable and as I was testing my idea for the 5G implementation I created, I also saw anther few options, when combined would merely enhance what some malls could experience. My mind also looked to implement safety features and images in augmented reality, which would actually enhance safety in these places. The 5G is a bonus, but one that could proper my (expected $8.4B) solution into an 11 figure one and who would I be to pass up on that option? 10% of that is serious cash, an amount my wallet is not showing at present. Google not Amazon has the lead here, but it also made me realise that they could do a lot more in places like this, I merely wonder why they did not go there. I made searches all over google, but I cannot find them, as such I wonder why not?

So the premise becomes:

Why are they overlooking the obvious?
This is a hard question, it is not always visible in the eyes of any beholder that is not an insider of a place like Google. Yet consider that Zara has 6829 stores (globally) and it is a $30B operation, which means that one solution would fit dozens, if not hundreds of stores. Sephora operates 1,900 stores globally (29 nations). As such it is also a many implementation setting. Gap has 3,000 stores Victoria Secrets has well over 1,000 stores and the list goes on. And now the one little element. How many malls have all these stores? Are you starting to catch on that a place like Google has been overlooking the obvious? The premise, the question and the statement all in one place and I am at a loss why they missed it, others missed it too (Amazon being one) a setting that allows and screams innovation and they both missed it and I am merely adding to the IP and testing the application of 5G IP I had before and Eaton Mall (Toronto) was a place to test it first, but it is in no mean the only place. Other places in Canada, the US, UK, France (Paris) and more places that could be benefitting the setting I designed and when you think I am bluffing, or as some stated ‘You are full of it’ consider the mall you know best, the mall you usually visit and I can test this globally, som players are not on the innovative page and in this day and age that is funny as hell. We see statements like ‘MoneyGram speeds digital transformation initiative with assist from Rafay Systems & Amazon EKS’, we see ‘Amazon payment services delves into fintech innovation and the future of payments at Seamless Middle East 2022’, ‘Dematic to ‘accelerate supply chain innovation’ with Google Cloud’ and ‘Sabre and Google developing framework to transform future of travel: Sriram Gopalswamy’ all mentioning innovation, mention of fintech but none of them truly about enhancing your pleasure as a shopping consumer, or the importance of retail innovation reaching you. All forgotten paths that should have been on the forefront of their minds. They forgot the number one part here. The consumer, the user, they forgot about you. 

Do not believe me, check for yourself and you will see that I am right, check for yourself! As such I see a new niche opening. I am not sure that it is good to have too many niches (Microsoft tends to buy them and screw them up for all concerned) but that might be my overly negative view on the matter. What does matter is that I created a little over a year ago pieces of IP that a tech player like Google still does not have, still does not cater to and in the process leaves the people out in the cold (or in the cold in a mall hallway near you).

A setting now clearly shown. The statement and the question and Google seemingly cannot answer it (neither can Amazon). Why are these players overlooking the obvious? The US has 116,000 malls, and neither looked at the obvious? I let you ponder that part and when you add the Canadian and European numbers that number becomes frighteningly large.

Have a great day.

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June 14, 2022 · 22:35

Has Google lost the plot?

That is the question I am asking myself. This all started last night, well yesterday late as a man on the table next to me was complaining on the phone. He is a business man from South Canada (which in 2022 was still known as the United States of America). He was complaining as he wanted to buy something nice for his little girl (she just graduated, so she couldn’t be that little). He wanted to buy something local, but he could not do so as he was here (aka Sydney, Australia). The idea was laughable, but there you have it. 

So I needed to take a look at that, I understand what is going on, but have you caught on? So I wanted to be naughty (as I tend to be), so I looked for “Toronto Canada Engagement rings platinum” just in case I get the ‘drop’ on a certain person I know (it is not Laura Vandervoort). And guess what, all the top spots were taken by Garan Jewellers, in Victoria. Yup none of them were in Canada (or Toronto for that matter). And it got to be worse. There was one from a place called Etsy. So when I went there, I had the ability to Switch to Canada and Canadian dollars, or so I thought, but when I pressed ‘save’ the option remained in the true blue Australian numbers, the adjustment was not possible. Yet when I went to etsy.ca I was able to change it.

This is not a nice story, this accusation has more than merit. You see for all the things we try to explain away the one part that is overlooked is “The wish of the Customer”, the customer wanted a Canadian shop, with an optional engagement ring. But that is not where the advertisement money was, was it and more important neither show what the customer wanted. “Toronto Canada Engagement rings platinum” Others decided what the person wanted, other people set the stage of what he sought, but he never wanted that did he? He wanted something simple and it showed the one flaw Google has had for too long, the lack of enforced localisation. It does not sell advertisement, and in this case it actually does not help the seeker one bit. So you tell me, did Google lose the plot?

I am now and have for the longest time been pro-Google, yet I believe that this one, they got wrong and if I hear that this applies to one traveller stuck in a non South Canadian place, how many others face this setting? You think this is funny and yes to some degree it is, but when the fullness of 5G hits us, when Meta is everywhere. What happens to the localised voices? Will they ever be heard again? We think they will, but will they? When the advertisement bid and the localisation get in each other’s way? Bid will outreach localisation and that is something I warned some people about for several years. I merely did not expect to end up being that correct. So in this the question remains, has Google lost the plot? You tell me, I am not certain at this point.

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June 6, 2022 · 23:03

The mind, it continues regardless

That is my setting for today, or it was my setting for today. It started yesterday when I wrote ‘Presentation and awareness creation’ and in the mean time, my mind has come up with 7 pieces of IP. This IP is different, it is based on stuff that exists. So at best I could get some innovation Patents out of them. Both Google and Amazon have some of the goods, some of the other IP is set to a setting neither have, but it links to stuff they do have. Beyond that I created a stage that is not new, but has never been set to this stage, so I got 7 pieces of IP, pieces that a player like Google should have, and for the best of me I cannot imagine why they do not have it.

You see, it started with the Eaton Centre Mall in Toronto. Yet Canada has more than 3700 malls. The US has over 110,000 malls, yet the top three states are California, Texas and Florida and together they have a little over 39,000 malls. And the news we see is not good, so soon there will be a free fight on which mall survives. Europe has over 9000 malls. So we have a setting where Google or Amazon could have had the stage of Augmented reality in over 50,000 malls and you merely need to get 5%-10% over the bough and the rest will follow, more important, too many malls are alike. So players like Gap, Apple, Zara, Lindt and several others are nearly everywhere, so there one solution would fit all those shops, unless the shop wants to distinct itself. I even came up with an idea for Victoria’s Secret (as any guy would), all out there and no one is seeing the essential need to create a stage of engagement with its audience. Especially in the US where some claim that over the next 2-3 years 50% of all malls will perish, the essential need to create interactions with your audience becomes very important and that is where I was lat night tossing, turning, reshaping, reshaping and reshaping what was. After that I deployed, redeployed and redeployed and with every iteration the systems was upgraded, updated and improved. I cannot (and will not) claim that I fixed everything, but I got a lot done and now the mind is looking to change the stage of the people, beyond the mobile phone. I even saw another venue and whilst writing this IP number 8 was created and this is IP none have. 

So why are these two players not out there creating new markets? I set the stage of several new markets in the last three months alone. So will they all work? I cannot say and at least one IP has risks, but how much risk are you willing to take when the reward is close to $3,000,000,000? Does it warrant an investment of $50M-$75M? Then there is the stage I pose here, how long until these parties stop iterating and start true retail innovation through presented awareness? We are now in a stage where we can make the views from Blade Runner a reality, yet no one is going there. Why not? Is it the money? Yes, consider H&M, Gap, Zara, Fashion Nova and Sephora, all competitors. Do you think that when H&M starts their Augmented Reality displays that Zara, Fashion Nova and Sephora stay at home printing leaflets? One entices the other and there are over 50,000 malls. A stage where a few hundred retail brands can decide the new wave of audience engagement through Augmented Reality. It was not rocket science and I am not the first player to see this. Players like Omnicom have a decade of preaching the essential power of engagement. And now that the markets dry up, these players better take the dollars for donuts track, before the bobkis settlement comes in. 

A simple view gave me the idea of 8 IP, so what is keeping Google or Amazon from waking up? I wonder what excuse they will bring to any table.

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June 6, 2022 · 00:41

Presentation and awareness creation

That is the setting I was considering today. It goes beyond my 5G IP, that is pretty much done for. There are more avenues to consider, but perhaps a a later day. I initially thought of adding to this, but when I was looking at the Eaton Centre Mall, my mind wandered in another direction. You see, these places are making themselves obsolete to some degree. I know that we are in the post Pandemic stage, yet when I see the massive lack of people, the stage of such a mall with its rental needs will find itself short of tenants sooner than expected. The Lindt, Apple, Abercrombie and Victoria Secret will remain, but it is the stage of the rest that sets the tone of the mall and no matter how much space H&M gets, this mall in Toronto needs more people, like 2500 more at least. As I see corridor after corridor, the same solution that applies to Monte Carlo and Riyadh also applies to malls like these. They need more the other two might not need more, but the creation of traction is everything. Nearly any mall manager can tell you that. It is presentation that sets the stage for awareness creation and some malls need it a lot faster. So other venues are needed, funny enough, the technology is there, the options are there, but the coin is not dropping with either Google or the Mall manager. You see a place like that needs augmented reality. When you see the queues, the foodcourt lines and the people waiting in a place THAT big, augmented reality will create awareness with the visitor and presents the people with sides of the Mall and it’s shops that are currently not happening. More important, places like TRO and Omnicom taught me the important of engagement and these malls are not engaging, they are not inviting engagement. Having a Tim Horton app that takes and records your data just doesn’t cut it, in this I reckon that augmented reality will, especially in a wide open space like the Eaton Centre Mall. I watch the dozens of people stride their mindless walk, so see or be seen, and it is no longer about being seen, dozens of people all wearing the same blue mask, like one large family. And all that empty pace remains unused. So how log until someone in one of these shops wakes up considering there is more to simple awareness creation? There is more to the presentation of self? Three places that could benefit and dozens of other places equally not waking up. In all this I wonder why Google hasn’t offered those services already, they had two years to get there act together and I reported on this option as early as July 28, 2016 in ‘What we waste away’. More clearer on February 1st 2022 when I wrote ‘The opportunity for 2022’ (at https://lawlordtobe.com/2022/02/01/the-opportunity-for-2022/) well over 90 days ago. As such I feel that Google and places like that are asleep at the wheel. One augmented reality for Lindt and it sets the stage that 500 shops would be seen to and lets not start on how Apple hasn’t seen the light of that. With well over 500 retail locations? I stated it before, someone is asleep at the wheel at these places and there is a reason that I have all this IP (close to a dozen). Those who doubted me just look at what augmented reality offers and wonder why it is not everywhere. I rest my case.

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