Tag Archives: Ubisoft

March 5, 2026 · 20:32

Yesterday’s desires, tomorrow’s vices

I was brooding today (I do that a lot) and as my imaginary visions are predicting fame and fortune in the realm of $5-$10 million (when you are allowed to call church mice decadent rich bitches you can do that) the other side of me was looking at a setting we had decades ago. Decades ago Magic the gathering started and it was quickly followed by Netrunner, Star Trek, Star Wars, Babylon 5 and a whole range of other games. To be honest Jacksons illuminati was one of the first too. We had a whole range of game designers who thought it was a quick gain to fortune, it you let this evolve into a greed thing. But the people caught on and they had enough. The weird part was that some of these games were good, they were challenging and if it wasn’t for the greed factor, they could endure. So today these games are basically gone. But why? What stops these makers from creating a digital set (containing a factory set) perhaps not all card, but most cards. Now in the case of Harry Potter

We have a somewhat large population of Harry Potter fans, there is no actual number, but these fans ruin into the millions. So what happens when they can get a ‘starterkit’ for free, so that they can play and if they like it they buy the factory set for lets say $5-$10. A game at the moment written off will gain to the effect up to $50M to $100M dollars. So when was that a bad idea? And with someone setting the new Harry Potter realm in a TV show, the stage will only increase. Then there are certain cards (I actually had one) the rare golden cauldron which (if I remember correctly) gave you potion powers. So some of these cards exist as Hologram cards and some not, but what would it be if you get that card for a mere $0.50? No haggling, no chances. A simple transaction and that would be more money in the hands of these card makers. Perhaps some fans will pay $1 for the hologram set of Potter, Granger and Weasley. People don’t have to do that, because these three are in the starter kit (as far as I know), but fans will pay the extra dollar, on that I have no doubt. And with that we can set the premise to other CCG sets. Dune also has millions of fans. Now there is no guarantee that all these fans like these games, but the setting of a starter kit and the option to play might gain traction over these games.


I believe that good business is where you find it, as the greed setting dies down, the actual game could be the next big thing. Especially on this internet where people are dying to get ahead from the boredom they tend to have and in other news, the setting against social networking and younger players gives Harry Potter an advantage and that is not something you should overlook.

Are all games valid? Pretty much, although not all games can be changed into a digital version of the game. Dune is one that might take some tinkering, but If we look at the fact that hundreds of art images are now catching dust on some hard drive is almost too sacrilege to contemplate and in all this I do think that the Harry Potter CCG might be one that could be ready in a short time. Although it is mostly up to Wizards of the Coast and the designers Paul Peterson, Skaff Elias and Mike Elliott. It seems to me that they are ignoring a good premise. Perhaps they have considered it in the past, perhaps not. But I believe that there is a whole station of alternative games out there. Especially as players like Bethesda and Ubisoft are rehashing old games for the nextgen systems. So why aren’t we looking at the other formats and see if there is an opening for them in the new setting? As far as I can tell, the Harry Potter CCG could be played on a mobile. So how many non-adults have a mobile? Consider that there are an estimated 811 million children under 14 worldwide who own a smartphone and social media bans are set to under 16, so (as I see it) over 500 million have a mobile and no social interaction (one would hope), but these numbers are out there and no one made the jump to see what could be used? Seems like a wasted opportunity to me. 

Have a great day and take some time to smell the roses (if able), I have to because my TV went into Rigor Mortis yesterday, as such my day sucks because no TV also means no PS5 (bitter tears of sadness). 

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February 25, 2026 · 00:55

The old premise

That is what I am confronted with. I saw several articles regarding Ubisoft including one (that is not part of this discussion) about a person who opened critique about an RTO (Return to Office) setting and was fired. Not sure if one validates the other, but there you have it, as I see it Ubisoft is in serious danger, which is after I basically handed them IP making them up to a speculated billion is rather weird. But there you have it, Ubisoft is in not yet in peril but it feels like it.

The first article comes from Tech Power Up (at https://www.techpowerup.com/346598/ubisoft-ceo-spills-beans-about-2-far-cry-projects-several-assassins-creed-games-both-multi-and-single-player) and gives us ‘Ubisoft CEO Spills Beans About 2 Far Cry Projects, “Several” Assassin’s Creed Games, Both Multi- and Single-Player’ where we see “Similar is true for the Far Cry franchise, in that Ubisoft currently has two Far Cry projects in development, although Guillemot declined to specify any further on what those projects were. One of the upcoming Assassin’s Creed projects is almost certainly the much-rumored Assassin’s Creed Black Flag remake that is slated to launch sometime in 2026.” So whilst we are given “This interview and the promises of new Far Cry and Assassin’s Creed games comes the same week as Ubisoft confirmed a round of layoffs at its Toronto studio as part of its heavily criticized company-wide restructuring and cost-savings plan that will likely see up to 18% of the company laid off in order to save €200 million in five years.” Well, that is the setting and whilst we can all argue the validity of actions, it comes across as being mere Monday quarterbacks. I merely handed them up to a billion in IP and let it go from there (of course I would never deny myself a very nice bonus, but that requires evidence and I don’t have that and should they consider my thoughts, the evidence of it are on my blog. But as it seems, Ubisoft has a credit rating issue and usually it is found by cutting costs. There is a second setting which you saw above. It is see in “2 Far Cry Projects, “Several” Assassin’s Creed Games, Both Multi- and Single-Player’” You see, when you try to appease everyone, you merely ending up pleasing no one. So to illustrate that we get to the next article. It is seen in the adjusted title ‘Ubisoft has ‘multiple’ new Assassin’s Creed games in development’, which is seen (at https://www.kitguru.net/gaming/matthew-wilson/ubisoft-has-multiple-new-assassins-creed-and-far-cry-games-in-development/) where we see “Ubisoft has been attempting to branch out its biggest franchises into the multiplayer realm for more than a decade at this point but so far, nothing in the Assassin’s Creed or Far Cry universes has managed to stick the landing. However, this week in an interview with Variety, Ubisoft CEO, Yves Guillemot, has confirmed that more attempts are in the works, alongside the usual single-player games.” And when you consider that €200 million is cut, the setting of “more attempts are in the works” as well as “been attempting to branch out for more than a decade” (adjusted) the premise becomes a little stale. When you try to appease everyone, you merely please no one. And it has been tried in several ways before. Sections of prince of Persia added to AC 2, and for some parts it makes sense, but the setting that someone has that feeling that “it feels like I am playing game X” becomes a disappointing feeling and that is the setting that Ubisoft keeps on believing in. It is almost that some spreadsheet BI people are looking at the results of 4 projects and contain the most lucrative parts in game 5, a setting that as far as I am concerned never ever works. A game is a story, a story you play and that is why Far Cry 3 was such a success. It is why AC brotherhood worked. And by the way, the Black Sail was decent, but it was no AC game. It was merely the only game on release date of the PS4 that was outstanding (in its own right) and that part of the metric is likely overlooked. So when I see “the Assassin’s Creed games in development are said to include the Black Flag remake” I wonder why, doesn’t that PS4 game play on the PS5? I actually never tried it as I finished that on my PS4 ages ago. Beyond that, the idea of running after a sea shanty was not my idea of fun, to much like some Prince of Persia parkour. I get that you might ‘find’ these sea shanties and that was fine, but running through the trees passed the guards (who will chase you) is just utter BS. Still the game had highlights and a few nice surprises, it was not a bad game, far from that, I merely never saw it as an AC game. But that might merely be me.

To be honest, after Origins I left AC alone and I tried Mirage later (which was awesome). And there is some interesting in Hexe, but there are mentions of restrictions. It is not an open world. I am in dub there, because it could still be a really good game, time will tell.

And there is one other side that Ubisoft is seemingly forgetting. These lay offs could become a new competitor and create hidden traps to what they are trying to achieve. It is the trap of creative corporations. It takes one ignored person to be discharged and when that person creates new IP, Ubisoft is out of that part of the game. That is merely how I see it. 

Have a great day.

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January 25, 2026 · 14:37

A sense of self

That is at times the setting and we accept that, but have we ever truly set that in gaming? There are examples. There is The Talisman by Peter Straub (Stephen King too), there are numerous other examples and I even wrote that setting in a previous blog, a basic setting that is. So consider an altered example. The image below

Shows 13 areas, the middle gives us the start. Now consider the setting that the start region is WatchDogs 3 Legion, it gives access to 4 other regions, they are in the background. Now one of these regions is AC 2 (AC Brotherhood) and that gives access to Areas 1,2,4 or 2,3,6 or 4,7,8 or 6,8,9 and so on. The object is to create a giant puzzle and the setting is to give each regions it own set of rules. So whilst I am looking at the series Caprica, we can see how the alternate reality gives a more docile or less docile setting whilst ‘throwing’ concepts like gravity, time, behaviour and classifications of people and of positions are thrown into the mix to be altered in each region. As I see it, the goal is to set a more distorted sense of self. That is the one side that gaming never explored. But the stage where we all throw it into the wind remains seemingly untouched, all whilst devices like the Meta Quest 3 could open that up to a much larger extent. We tend to reflect on what WE are, but not on how we manipulate ourselves. We play RPG, Minecraft all whilst Ernest Cline in Ready Player One opened a larger stage as early as 2011, now that we have much better technology, no one seems to be heading that way. It is not about the VR setting, it is how we see ourselves that is not addressed in gaming to any real setting. (OK, the real is debatable). And that setting is overlooked time after time again and as I see it, there has been 15 years of technology and no one thought of that approach to give the gamer the ride of their lives? When we consider a cross mix of technologies, the setting to hand the setting over a larger place is also overlooked. You see with the Meta Quest 3 there is the setting of streaming consoles and an ability to set both gaming realities in some kind of overlap would help. I reckon that the last time that this was done to ‘some’ extend was the game System Shock, but actually to set these linked technologies to real technological puzzles is missing. That same setting is partially seen in a game named Portal (Rob Swigart, 1986) and it seems that no one ever. Considered the next step in what makers like that would have seen impossible in their time, but now this option is ready to be explored. I actually placed a story here somewhere where I addressed that setting (too tired to find it now as it is 100F at the moment) So whilst we all go for the ‘cosmetic’ in today’s gaming, the larger setting is to take a leap and make some changes actual and yes there is a drawback to program to the Meta Quest 3, but I already handed several setting where the device would be an actual asset and it sets the setting to much more intensity when we alter that perception, and I for one think that the visor with a streaming solution like Amazon Luna or the TGP (Tencent Gaming Platform) Box. I reckon whomever get in first will get the larger following and I recon that It also pays (for me at least) to let this evolve with the console setting I saw over the last three years. I reckon that there are 50 million consumers just for starters who will embrace this and that would be merely phase one. In the later phase I have no idea where it will end but 100-150 million consoles in not out of the realm of possibilities and after that I get hesitant. I would love to be the one guy who get this to 200 million plus, but I am hesitant to get overly ‘confident’ I am certain it will work, but to see the one solution that Google and Amazon can’t see makes my confidence shaky to say the least. At least I got to imagine another Gaming IP even if it is based on other settings, but that is merely cosmetic in some form. Whoever designs the new IP will have a strong sense of achievement and here I reckon that Ubisoft has the inner track and after they just sacked dozens of people all over the world, they might be thinking on what to do next. Well, they need to not look further at present.

So have a great day and as I am melting like the wicked with of the witch of the west in this heat, I will take the slow lazy setting to avoid heat getting to me.

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December 1, 2025 · 22:32

It’s starting to happen.

This is a decently great day for me. The BBC, gave me ‘news’ that shows that I was right all along (one of many times), of course that is a debatable setting, but it comes with benefits for me. You see, on November 9th 2024 I wrote ‘The easy lesson’ (at https://lawlordtobe.com/2024/11/09/the-easy-lesson/) and some disagreed, some always do. But I saw the potential of that device and I wrote about it, I also gave the direct setting that Ubisoft could benefit greatly from this. Now the BBC (at https://www.bbc.com/reel/video/p0mjvr33/experience-life-aboard-the-titanic-like-never-before) shows us all a different approach to that same solution. It allows the people to see life abroad the Titanic (that one that sank in 1912) and it looks nice and spiffy, I think it could be better, but this might have been a beta. I reckon that under Unreal Engine 5 it becomes truly magic, but that takes serious cash to develop and that might have been out of reach (for now), but the important part is that this is being implemented now. After Apple lost his marbles and thoughts for innovation, Meta with the Meta Quest 3 is all that remains and they have the setting to sweep the board. I reckon that they will optionally make a few side ventures or buy the Stadia, but then the entire solution will be under the hands of Meta (say: Facebook) a setting I saw a year ago and now as things are starting to move, those claiming to be innovators are left in the rubble of their own spin. As I see it, it is about to become a clear win for Meta and others could benefit too. 

They merely need to talk to Ubisoft and see what is possible, and that comes with a massive influx of revenue, so whilst all the winner (soon to be losers) are aiming for AI, other settings are developing and they are left in the field looking for their golf balls in the mud. So whilst others are trying to reinvent the wheel, there are a small numbers of people who are starting actual innovative waves.

People like Karl Blake-Garcia are setting new boundaries. Personally I never thought of the Titanic in that way and that makes it wondrous. Others are on the same shoes as I am, but see different applications and that is fantastic. In that meantime He saw the idea of a ship and he might have been influenced by James Cameron and that is OK. I saw the implementation of languages and the teaching vibes the world needs and that is OK too, I also saw an implementation (in the pre dump Apple Vision Pro days) where Apple had options and saw a game as well, but it seems that Meta has all the marbles in its corner now. I wonder if Ubisoft is making the jump from games to education, but that might be asking for too much, someone needs to talk to Yves Guillemot and Mark Zuckerberg is the most likely person he wants to talk to. 

The important part is that the world is looking into the AI corner (the one that doesn’t exist yet) and they are wondering when it is coming, all whist the realist are stating that there is no real revenue coming before 2028, which is nice but the interest on 4 trillion dollars will be due at some point before that. Still as we are shown “Over the next decade, Auto-ML will become even more user-friendly and accessible, allowing people to create high-performing AI models quickly without specialized expertise. Cloud-based AI services will also provide businesses with prebuilt AI models that can be customized, integrated and scaled as needed.” Over the next decade? That will bring it to 2035 and I’ll most likely be dead at that point. Thank the lord that people like Karl Blake-Garcia (and myself too) exist who are looking to alternative money makers, preferably venues not dependent on AI. Its too bad that Apple wasted all that time and effort without looking forward. But still Meta saw this venue and now while some wait for the Meta Quest 4, the previous generation is ready now and the systems are being adjusted to future that solution. To the best of my knowledge there are close to a billion people ready to globally start learning languages and that solution could soon be shown to classrooms and homeschoolers. Innovation is all in the mind and where it takes you. No AI was required. The real AI is between your own two ears, time to use it to show others what is possible.

So when others are seeing that there is a marker in Data validation and Data verification the BI industry might open up to a much larger field, we can only hope so because if I have to read another produced article on shipping where we see “standard deviation is a statistical measure of how spread out a set of data is from its mean (average)”, whilst the actual setting is “the difference between true North and magnetic North” I am gonna bloody lose it. And it could have been avoided if Data verification was actually working, but shipping is so out of touch with reality, isn’t it?

So whilst some might see this as a excellent setting to see what the Titanic actually looked like, there is a tidal wave of applications coming into that realm, I wonder who is seeing the options to innovate.

Have a great day, and as I see it, taking the plane (especially an airbus) might have its own lack of innovative applications according to some. So have a safe flight.

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November 14, 2025 · 02:51

Now what?

Well that is one way to say it. I am tired of all these AI bubble stories, I stand by my point of view and there is a slim chance that I am wrong, but to be honest. I very much fear that I will become like Jamie Shipley getting hauled over at the end by Standards and Poor (see the Big Short) and I am tired. This blog will bear out the correctness of my view over time, too many are in denial and I don’t care about the losses that they incur, they are not my losses and I told my piece on this. Time to move on and I still feel strongly about a possible solution for the Apple vision pro (or the Meta Quest Pro) and I created two solutions that could bring either a rather hefty revenue cycle. One in linguistic and one in entertainment (Based on Horizons Zero Dawn/Forbidden West), the fact is that the Vision Pro was discontinued production in late 2024, but the story behind its failure tells us more about the future of mixed reality than any marketing presentation ever could. And that is one reality that some can sprout, but I saw the idea for a global linguistic solution (via Ubisoft and Guerrilla Software) two solutions that could have worked out if people at Apple had any brain and I put it here as early as November 9th 2024, in ‘the easy lesson’ (at https://lawlordtobe.com/2024/11/09/the-easy-lesson/) but seemingly Apple took a runner, as such the idea would now fall to the Meta Quest teams (3 or Pro) and I reckon that Meta would love a linguistic solution they could vendor to the world (together with Ubisoft), I reckon that catering to billions would please both those teams. As such I was overthinking the two solutions I concocted. More in the trend of what books could be used to cater to the lessons and my first thought was to use ‘Famiglia Romana’ to introduce into the Latin setting, but also into the Italian side and even into the other languages. As such each language also include another language which they get for free. There is nothing like a free sample to get the juices going. And from there every language that has one book that is transferred to all other languages. As my setting catered to French, Italian, English, Portuguese, Japanese, Latin and Spanish (AC Hexe) and there is the crux, why wouldn’t they use the idea? How many people are trying to learn one of these languages? The idea that DML is being used for teaching languages is novel (to say the least and 80% of the solution already exist (for all languages mentioned) and that is where these players (as I personally see it) lack vision. So at what point do they look at any idea and think “That would never work” or perhaps it is connected to the idea that a little more work could unfold a lot more revenue and as Far as I now it, the people with pupils like dollar signs (salespeople) are never shy for inviting revenue to their front door, especially as 80% is already done. And they merely need to include parts of the game and it is all covered with NPC’s. So I don’t see the point of walking away from this. And it is not that I am a coward, but Ubisoft already OWNS the IP, so there is little I can do. The other IP (Guerrilla) might open another door (beyond the gaming side). They could set the people of these places (Carja, Banuk, Oseram) to Native Indian languages and there they could invite a whole new linguistic side and even propagate these languages to the world. I might have initially designed the game specifically to the Meta Quest based loosely on Pokemon Photo, but there was a lot more to be had there and the fact that I can see these IP’s evolve and the owners did not is pretty laughable.

And lets be clear, there is life and software solutions beyond AI and the sooner these people realise this, the better they are off (as Google and Amazon decided to leave on excess of 6 billion annually on the floor). It is a setting where we see that the French language has Sans Famille (Hector Malot), I read it in the 70’s on Dutch, as such I knew of the book and I loved it, but there also is Les Trois Mousquetaires (Three musketeers) by Alexandre Dumas and Les Misérables (Victor Hugo) that makes merely three books and there are so many more and as such the French version takes shape. And when you get through the languages released as I saw them and we have 5-6 books per language and bind them in mini games in these games, you get a true linguistic solution. And the DML solutions we have in customer support could measure the correctness of the participant. One s of several solution I thought through in this approach of software induced linguistic training skills. The fact that I saw through the solution that Ubisoft has and they remain at least partially blind to this is even more humorous, and that is beside Meta being seemingly asleep at the wheel.

So if there is nothing else, it is time to do some snoring as it is almost 03:00 in the morning. Have a great day today as for most of you it is Thursday and I am already on Friday. 

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October 16, 2025 · 21:27

Moments that came before and again

There is nothing much under the sun. My mind has been crossing into the language training setting and the setting that goes deeper has been ‘designed’, there is still the need to get Ubisoft on board, but there is a new setting, the Kingdom of Saudi Arabia bought EA and whilst it allows their population to get deeper into gaming. The setting is more than gaming, it sets two other IP’s directly in combination with this setting and considering that the Meta Quest Pro could be connected to this all, the setting would add more to what Saudi Arabia is achieving. The other setting is that it doesn’t need the Meta Quest Pro and that is the controlling situation giving a larger population and a larger consumer base to this all. 

As I said before:
AC Brotherhood – Italian and Latin
AC Syndicate – Classic English
AC Unity – French
AC Shadows – Japanese – Portugese
WD Legion – Modern English
AC Mirage – Arabic

The stages are different, but the ‘game play’ tends to be the same. You start in the smallest cabin (like in the game), but you are not an assassin, you play one of the NPC’s For example in Harbiyah where you start in one of the dwellings. As you go around the area and play ‘games’ like speaking names, counting and around a dozen other games. When you succeed and complete (and surpass the minimum score) you get a reward in Dirham, which allows you to upgrade outfits, spend money in shops and it allows you to do things. So as you continue in the game and complete assignments you get to an ‘exam point’ and when completed you get promoted to Abbasiyah with a better apartment, more lessons, more challenges and more linguistic skills. From there you get to Karkh and from there to the Round city. There you get to listen to Arabic poetry and read it. This setting applies to all languages. As the origin of Latin was promoted through Familia Romana originally published 200AD. That book could be translated to any language and as the IP rights have passed already (after 1800 years) but that setting could be seen in every language and those books could be translated to al other languages. Books on telling time, books on travel issues and we could go on. The setting that this setting could be translated to nearly all covered languages and that gives the wielder a lot of options. As I see it, the maps need to be ‘cleaned’, and the use of the NPC’s need to be altered, but as I see it, these games are already 85% done for the new functions as I see it, the speaking part (microphone and interpretation) is part of the biggest setting and when done once, the other parts will be easy. A simple setting that Ubisoft left on the floor, but now with the settings that Saudi Arabia opened up, there is more to be gotten and for the people who want a little more luxury, there is the Meta Quest Pro (Apple vision pro optional) and that setting would allow 35 million Saudi’s to get multiple linguistic skills and others to learn Arabic. A setting that I painted before, but as it evolves in my mind, the mini games came and the thought of how it could be applied to any language. Counting, days of the week, family, time telling, tally games, personal introduction games, giving a speech and as a lot of this is possible through Deeper Machine Learning, it is a setting that is already out there. I am also thinking that some of the customer service agents could suffice to do some of these parts. Now take in consideration that this could be replicated to nearly all countries, the setting for Amazon and Saudi Arabia reaches the top. So, why write this here? The simple reason is that this IP is owned by Ubisoft and as others get the idea to throw this into new directions, I might stand to prosper somewhat here as well. And taking in stride the fact that Ubisoft overlooked that part of their equation and the fact that I showed the same flaw in both Google and Amazon will give others the idea that they are talking to the wrong people. Just my sense of humor in action. 

And there is another setting as I see it, the ramification in combination with the purchase of EA gives them a few more options, something that people like Elizabeth Warren and Richard Blumenthal seemingly overlooked. They are ‘all’ about profound concerns, yet they never saw the opportunities that were given to Saudi Arabia and they overlooked those as well, because as I see it EA would have never taken the step to give it away to others *(but that is seemingly just me)

So as we take the setting that there is a new Console and gaming rule, right next to Sony and Nintendo the setting will uproot the gaming community and that is a community that gets another billion gamers soon enough, no Microsoft required (I just had to say that). Within two years the Saudi Console (which could be a Tencent Console) will achieve what Microsoft had not ever achieved. They would equal the Xbox 360 being the best-selling at over 84 million units within two years and Microsoft was at it for over 20 years. As I see it, in the previous setting there was a chance to get 200 million consoles, with this altered state, there is no telling how many consoles this setting could sell. And as Saudi Arabia has the near first option for 1.8 billion Muslims, they would all be interested in learning languages making my solution a 4th foot to the setting and the 3rd pillar setting would become a lot sturdier and more appealing to a lot of people. A setting the greats might never have considered, but their focus (Sony and Nintendo) was achieved by focussing on their areas and now that another focus is added the consoles will take a new turn to new consumers and as I see it META might be the initial bigger winner here. 

All because someone had an idea that the rest overlooked. So have a great day and I am taking two days of to let a few more ideas sink in and I need to focus on that (for now). So have fun and consider the thoughts you considered not good ideas, because some might be and some are ideas that others didn’t think of. Have fun exploring your hidden niches of your brain where the other ideas are.

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September 24, 2025 · 05:01

The overlook factor

That is all on me. Or basically better stated, there were other factors in place. First there was the Amazon Luna, the setting was open to them, but like Google, Amazon left billions on the floor. So I moved on, hoping that Kingdom Holding would buy the Google Stadia to further their own capital and throughput to their community. But that didn’t happen either. To see this setting we need to take a step back and look why the Google Stadia ‘failed’. The published ‘works’ give us:

Google Stadia failed due to a combination of a flawed business model, insufficient exclusive games, and poor marketing. Gamers were hesitant to purchase games on a new platform with an uncertain future, especially when compared to established alternatives like Xbox Game Pass. The inconsistent technical performance and the closure of Google’s own game development studios further eroded user confidence, leading to the platform’s shutdown in January 2023. 

In addition we are given:

1. Business Model & Pricing:
Confusing Model: Stadia was both a subscription service and a game store, which confused potential users about what they were getting and how to pay. This could be easily fixed. In my ‘oversimplified model’ I set the idea to an annual setting of $90 dollars, or $9.99 a month, first two months free to counter the purchase of the Stadia. In this setting I am foreseeing an initial annual revenue of $2-$3 billion, after that (during phase 1) the revenue would top up to about $6 billion.
High Purchase Prices: Unlike competitors, Stadia required users to purchase games outright, which was a hard sell for a platform that didn’t have a console.  This item falls away at present.

2. Lack of Exclusive Content: 
Few “Killer” Games: Stadia failed to attract users with a strong lineup of exclusive, must-have games that would justify switching from competing platforms. The stadia will not be competing, it goes in another direction. It still have games, but is part of a tripod of services, as such it has another direction.

3. Marketing & User Adoption:
Poor Marketing: Many people, even within Google, were unaware of Stadia. The marketing efforts were misdirected and did not resonate with potential users. This is easily fixed, the setup allows for a population of 50,000,000 users and there is a business part that will show to be transparent.
Unclear Target Audience: The platform’s target audience was not well-defined, leading to confusion about its purpose and value proposition. I solved that from basically day one.

4. Technical Issues: 
Connection & Latency Problems: While cloud gaming is dependent on internet speeds, some users experienced technical issues, including frustrating delays and sudden crashes, even with good connections. This might be a problem, But if Amazon could fix it, so could Google, were the right settings set in motion? Also, the premise of the Stadia changes, as such some games will not have latencies, only games like Epic Games depend on this.

5. Google’s Priorities & Image:
Lack of Long-Term Commitment: Google’s history of abandoning projects further damaged trust in Stadia, especially after its closure was announced. Optionally no longer a problem.

Unrealistic Expectations: Google reportedly had very high expectations for Stadia from the outset, expecting a scale similar to the Play Store, which may have been unrealistic for the nascent cloud gaming market. This is on Google, the setting changes and as such so does the expectation of things. I expected up to $6,000,000,000 in annual revenue in phase one, after that it could go up to $15,000,000,000 annually, that is a lot better that Microsoft EVER achieved.

Some call me stupid, some call me a dreamer (I might be the latter) but as I see all the tech firms rely on their AI, all whilst Huawei is about to make a move with cheaper options. They are likely to get billions of consumers (1.4 billion in China alone) and as Huawei is pushing through several ides that make Apple and others nervous, they could end up with a massive chunk of it. In the meantime I looked elsewhere and I see the stadia hiding for its own population and there is a chance that China might become one of them, although partnership with Tencent is much more likely. And my idea opens up the Ubisoft schooling setting (I wrote about it a few times) on the stadia as well. 

A setting of $6,000,000,000 is there for Google to activate, they already have the hardware and one of the tripod elements in place. One required Unreal Engine 5 (I don’t know if the stadia can cater to that app need) but that is the setting several left on the floor (and I am not in favor of Microsoft picking up this idea).

So am I a dreamer or are the Tech giants running like Greyhounds after the AI bunny in a spinning retrace? I leave it up to you to decide. But as I see it Google overlooked a massive optional population and now as the game is about to change, Tencent might actually become the winner of that tally. Have a great day and enjoy the coffee this morning.

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September 13, 2025 · 12:30

The settings you never see

I got a little surprise yesterday, apparently Saudi Arabia is (at https://english.alarabiya.net/News/saudi-arabia/2025/09/11/saudi-fund-for-development-to-give-syria-165-million-barrels-of-crude-oil) handing Syria ‘Saudi Arabia to give Syria 1.65 million barrels of crude oil’ and we are given “Saudi Arabia will supply Damascus with 1.65 million barrels of crude oil to support the country’s economy and improve living conditions for its people, the Saudi Press Agency reported Thursday.” In addition we are given ““The grant aims to enhance the operations of Syrian refineries and achieve both operational and financial sustainability. Its goals include supporting economic development, addressing economic challenges, fostering the growth of vital sectors, and contributing to the achievement of sustainable development goals,” SPA reported.” I think it is a great setting that Saudi Arabia is helping its ‘neighbors’ in getting a more robust economy. It comes after we were given (at https://english.alarabiya.net/News/middle-east/2025/09/07/saudi-arabia-launches-damascus-area-reconstruction-project- )“At an event Sunday in Damascus, the Kingdom’s King Salman Humanitarian Aid and Relief Center (KSrelief) announced an aid package that includes a project to clear more than 75,000 cubic meters of rubble from the capital and its surroundings.” I took notice as KSrelief is doing a lot of good in the Arabic peninsula and Africa, news that doesn’t make it into the western press. You see, it doesn’t fuel the digital dollars of the western media. And as they think that Syria is old news, they basically don’t bother.

But this shows Saudi Arabia to be a ring neighbour and their projects would benefit those millions of barrels of oil. A setting the western media also ignores. But we are informed by Al Arabiya as is the Arabic peninsula. We are also given that “Saleh said the rubble hinders humanitarian efforts and reconstruction, and that unexploded “war remnants threaten the lives of civilians.”” Ans this is the second setting that we are given after Riyadh informed the people in July that it pledged $6.4 billion in investment and partnership deals with Syria. Good for Saudi Arabia and good for Syria. Yes, we are never informed about the cleaning operations that others cause. But the UN keep on bitching about the diluted and misinformed focal points in the world. 

In other news
Yes, this also impact Saudi Arabia, but not in a way people care to know. We were informed about a month ago that Ubisoft is adding a DLC to AC Mirage. A game I enjoyed. What I didn’t know it that this involves Saudi Arabia. We are given in several ways “Ubisoft staff raised concerns with management over the company’s alleged dealings with Saudi Arabia.” As such does it matter? Ubisoft has done plenty of Dealings with America and their transgressions into all kinds of illegal operations are ignored. And when we get to “Game File reported that a representative from Ubisoft’s social and Economic Committee (CSE) directly questioned company management about whether “seeking a contract with a person accused of crimes against humanity for ordering the assassination (including his dismemberment and dissolution in acid) of a journalist, could contribute to the Ubi-bashing the company is currently suffering?”” I now say let these idiots of the Social and Economic Committee (CSE) come with actual and factual evidence. Enough is enough! So whilst we are given “While Ubisoft hasn’t confirmed a deal with the Savvy Games Group or Saudi Arabia generally, the company announced on August 23, 2025, that Assassin’s Creed Mirage will receive free DLC later this year, which will be set in ninth-century AlUla (a city in Saudi Arabia).” A setting that I presume is part of an ancient oasis city and governorate in the Medina Province of Saudi Arabia, but I am not the expert of that. This reminds me, could it be an idea to incorporate the works of Tusif Ahmad (I reported on that two days ago (at https://lawlordtobe.com/2025/09/10/outside-the-box-we-see/) the idea that the presumed bras or copper templates might open a setting or a door that opens a larger stage of the game. Consider that these copper shadows might be seen as the earliest Quranic verses in this case, a verse by Tafsir Surah (I hope I got that correct) and that could spark all kinds of fandoms by Islamic people. It is just an idea and I got there in less than a day. As such I say yay Ubisoft. I think it is high time that the western world gets of its seemingly high horse badgering American slogan devoid on facts or evidence. It will be some effort to leave alone AC Shadows as I am in the middle of it, but no one ignores a free DLC (only idiotic sycophants do) and lets be clear AC Mirage was a decent game, so I will like to revisit that game, but there is not doubt AC Shadows is likely the Ubisoft finest work, it is likely their sixteen chapel. (As christian expressions go). And the revisit of AC Mirage has a second effect on me. I still believe that Ubisoft with an expansion of the META Quest 3 (or equal device) might instill a global perception of languages. 

As schools are less and less able to fund their own settings. There is a setting that Ubisoft could inspire language skills and that is the next iteration of the AC games. Some tweaking is required, but at present we have

AC Mirage – Arabic
AC Brotherhood – Latin and Italian
AC Unity – French
AC Syndicate – Formal English
Watchdogs Legion – Modern English
AC Shadows – Japanese and Portuguese
AC III – American (they don’t speak English there) 

And at present there is a nagging need for linguistic skills and the larger setting that these games could in corporate linguistic skills and cultural knowledge. Take a look at the past. The Latin community (aka the Roman Empire) handed people skills through ‘Familia Romana’. So there is no real IP setting here, now translate this to all the other languages in a rosetta stone setting and now we have a new ball game. A setting that could be replicated through all manner of books that have been out there in numerous languages. Now set this to AC Mirage and suddenly all the AC fans want to learn these languages. I get that there is a need to seek reinforcements through all manner available. So why not these settings. I think Saudi Arabia does the right thing by giving people something to strive for, especially as the media is crying unsubstantiated allegations since at least February 27th 2021 when I wrote ‘That was easy’ (at https://lawlordtobe.com/2021/02/27/that-was-easy/) Where I blast to pieces the work of the United Nations and its essay writer Eggy Calamari. So there.

Have a great day and let that be a warning to the CSE hiding behind there ‘alleged’ and ‘accused’ parts. I reckon that they might get the limelight for impeding business though little to no founded accusations. This has been going on for 4 years and no factual evidence has ever been presented. In the mean time we can soon enjoy a new chapter in the AC Universe.

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September 12, 2025 · 13:56

As I was having coffee

I was having a coffee this morning, and as I was downing the hot brown liquid I watched two girls laughing and working a few tables onwards as they were laughing and showing their work to each other. The coffee place was empty, os it was an easy effort by them. I reckon that they were working on assignments together. But then it hit me. The ‘What If’ moment. As that went viral in my brain pretty much instantly.

So take the idea:

Here you see ‘Companion’ and it is a simple setting. You have two laptops (optionally with mobiles) and the app creates a shared workspace. A simple virtual workspace where you can share docs, sounds and whatever the laptops can provide. I know there is MS Teams, but the idea is to remove Microsoft from the equation (at any given moment), giving people what they might need (or not). A simple sharing setting when the coffeeshop is not as quiet as it might be, could be the classroom. A simple setting that gives the people a sharable workspace. As far as I know there is nothing out there at present without the ‘taint’ that Microsoft introduces. A simple setting that allows people to share their pages and keynote settings at the mere creation of the moment. Without pesky megabytes of data at the control of Microsoft.

Yup this was a simple as I got it made, In a mere second at the bequest of hot coffee (Cappuccino) in a moments’ notice. So my mind set the simple setting of laptop one (with mobile) and laptop two (also with mobile) and they create the workspace that is in both laptops and that is how you create a simple workspace at a moments notice.

Is it too much?
That is the simple setting that I see and perhaps there is something out there, but as far as I can tell Google doesn’t seemingly have it. As such I wrote it down so someone can tell Sergey Brin that there is an idea out there he might be able to use (I seem to have misplaced his mobile number) As such, this was my day and now it is time to slaughter the troops of Lord Nobunaga, I am going through the Castles of Japan like a hot knife through butter and I am laying waste of his Samurai ranks. Time to destroy whatever he has in Harima and decrease that Obunaga population to near zero. A man needs his hobby I say.

Have a great day and perhaps the coffee of tomorrow will bring another new idea.

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September 10, 2025 · 12:34

Outside the box we see

That occurred to me, the Arab News (at https://www.arabnews.com/node/2614596/saudi-arabia) is giving me ‘Artist showcases Qur’anic verses with intricate paper cutting creations’ It caught me unaware, I never considered this and the image (source: Arab News) is showing us the amazing creations 

With the subtext “Australia-based Pakistani artist Tusif Ahmad visited Jeddah this week to showcase his intricate and colorful papercutting representations of Qur’anic verses.” In that same setting I am a little amazed that this is an Australian based artist. It is the first I ever heard of it (and here I am blaming the media yet again). And it is not impossible that I overlooked that setting, so I am willing to take part of the blame. Yet the setting should have been a lot more visible in Australia. Weirdly enough three thoughts penetrated my feeble brain.

  1. Does this technique work in English too?
  2. Is it possible to do this technique in braille, so that the blind could enjoy this?
  3. How can non-Arabic people enjoy the art for what it is?

I am not saying that this is a prerequisite, but there is a larger stage (there always is) and to propagate the setting to a larger audience is what we tend to focus on, especially as I am an absolute Arabic noob (a non Arabic literate person).

So when we see “Over the past 12 years, he has produced more than 500 pieces, exhibited globally, and won recognition for an art form he describes as “an invitation to reflect on the Qur’an.”” Making the ‘unheard’ of scene a lot more visible. I reckon that Australian Universities should invite his art form a larger audience (the young tend to be more accepting of new forms of art) and that is seemingly a starting point. I am of course considering that this was already done, there his no way that I am the starting point of anything that isn’t my concoction.

So as we are given ““Each artwork aims to create a bridge between tradition and modern expression, inspiring both Muslims and non-Muslims to connect with the spiritual essence of Islamic art,” he said.” That I might as a non-Muslim not see the whole picture (or image) and I get that, but I know of this art form for less than a day and that needs to be revisited.

Of course my brain goes into all kinds of side-roads, like “What happens when you take this idea and add lasers to this and project that form of art” that and a few other ideas I get from “During his Jeddah talk, Ahmad showcased works from a series inspired by the surahs Ar-Rahman, Yaseen, and Yusuf. He explained that small pieces may take weeks while larger ones require months of patience and spiritual focus.”

A setting is that Ubisoft take this idea and add it as an achievement to AC Mirage (as they are creating a new addition to this game later this year) and create an entirely new following, giving this IP (owned by Tusif Ahmad) a interesting large following, giving himself a character in Bagdad at 862CE and letting this art form creating a wave of additional fabs and showing it to a larger audience. It is a way to get art the attention it needs and this merely happened as I combined two ideas in the same time. Timing is almost everything. You still need to cajoles to combine ideas and do this against the folly of time where people laugh at your ideas.

As such Yves Guillemot, I just gave you another setting that might have gone unnoticed in the larger grand scheme of things. And I reckon that Tusif Ahmad might never have considered showing his work to a population that is interested in video games. As such as his audience he would gain, I would wish him good fortune (artists tend to be a hungry lot at times)

Its all in a days work and as I just passed the mark of midweek (Wednesday 12:01pm) it is time to bid thee all a good day and have a great time wondering what comes next. I don’t know because New Zealand is ahead by three hours and they cannot tell me what happens at 15:00 (as they aren’t answering the phone). Time travel through telecom. Who would have thought it.

Write to you all later (in about 20 hours)

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