Category Archives: IT

September 4, 2023 · 01:40

Ding, ding, ding, meltdown.

Normally I let things slide. There are a whole range of reasons why I would stop to proceed. Yet Starfield is a two edged sword. It is the larger setting for Microsoft and it is a new IP for Bethesda. Now on the surface it might seem nothing new, but the meltdown I just witnessed on Twitter (I refuse to call it X) is another matter. Gamers are dodgy to say the least. They love innovation and new RPG, but certain settings need to be open, but a choice for the gamer. So here it comes.

The view by Dan Vasc (at https://t.co/b1m0tt4ib2) is something to behold. And all this is just in week 1, before the official release of the game. And now the media has a go. There are low performance issues, there are apparently audio issues and a few other issues. Now, I get that there are issues, this is new IP. But what I am reading is that these issues should have ben captured by Alpha test teams, they should not exist in Beta editions, let alone early access, yet this is MY personal view. You see Freeze issues are not something you leave to the New Game + solution, this should not exist at this stage. And the list goes on and as the official launch starts, there will be even more issues. Another source is talking about Major Accessibility Problems all whilst yet another mentions that the inventory screens need a massive overhaul. All issues that should have been brought to the front of any limited Alpha test release. But I see again and again a mention like “least buggy Bethesda release” almost like it was spoon fed to the reviewer, but that could be merely me seeing things that are optionally not there, almost like I froze for a moment because my visual scanner was glitchy, but I do not have a New Game +, when I die that is it. There is no new life and no rinse and repeat. That is why PROPER testing is massively important. The stage given to us by Dan Vasc might be merely him, but that might not be the case. RPG gamers are a strange bunch and when Guerrilla Software release Horizon Forbidden West they saw how loyal and how strange some RPG gamers can be, yet the bulk loved and embraced HFW. After the colossal blunder that Redfall showed itself to be, Microsoft (Bethesda too) had the duty to take extra care for Starfield (and maybe they did), but the voice of Dan Vasc tells a different story. You see emersion is nice, but the people need to accept that emersion and making his claims to emersion an option in the game might have been the best choice. I cannot tell, I am not touching Starfield (its an Xbox only product). But his loud voice is making me wonder how much trouble Bethesda is in now, because no matter what Microsoft will claim out in the open, if this game does not bring home the bacon, Microsoft will prune the Bethesda tree to the largest extent and that gives me the idea that developers might want to get on the RPG train now. If a place like Bethesda is rejected there will be no one to champion the torch of RPG, for that new IP is needed and my articles over the last 2 years will give a new developer (for Amazon and Tencent technologies only) a brisk handle of raking in the profit, because gamers need a place to be and it is way to soon to tell where they go, but if Dan Vasc is to be believed RPG gamers will need a new destination and the 60,000,000 copies that Skyrim sold, implies that there are a few million out there panicking and seeking a new refuge. Plenty will be happy in the Sony camp with its offerings, but not all are Sony minded, that is fine, there will be options for Amazon Luna and Tencent Technologies if makers of games wake up, because the wake up call I just witnessed was a loud one. Was it loud enough? I reckon that by the arrival of next weekend that will be a lot more clear for all to see.

It turned Monday 96 minutes ago here. How is your Sunday going?

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September 3, 2023 · 20:09

The Shallow sea, an idea?

It came to me yesterday, but I was uncertain what I was looking at. It was not a game, it was at best a stage, but the idea is set in the environment (sort of). We (most of us) are all about extremes when we game and I wonder why that is. As such I got the idea of ‘The Shallow sea’ the stage is set on a train depot, the water has risen and the trains are under water. A mere 3 meters under water, so when you stand on a cargo cars you are up to your shoulders in water. You would be dry on double stacked containers and there are some, but not all. So here we are in a place called the Santa Fe Freight Depot (the place I initially chose) you see, this stage could be a mere stage, but it would be a game in itself. If not for looting, then it would be to find stuff to keep your community afloat so to say. You see, these stages are nice, they are big and they have a whole range of options. But that is the nice part of Streaming games, you can make them a lot bigger than any PC or console game. This setting was done to emerge ourselves into the water life around there and as the trailers would have been there for years, finding goods is a bit of a challenge. Small sharks, barracuda’s, turtles, plant life. A place that evolves over time that you play this level (or game). You see, I was a little irritated with Far Cry 4. Far Cry 3 was awesome and they tried to replicate this. The scene is beautiful, yet well over a dozen times and hour to hear ‘eagle, eagle’ and to get that irritating budgie take another health slot and the irritating ‘heal on my screen’ ALL THE TIME was getting to me. That fictive place Kyrat has more eagles than the nation of Tibet has people. Add to that all the other ‘predators’ and you see why that game has no real setting for a long life. These parts matter, because in a place like I just described, a small shark might appear, but it is really rare. A stage where we can admire the sea life and have a story as well. And the larger setting is not whether this is a game, but what game could achieve the close to impossible when this is merely a level and that is what we forget. Gaming and RPG is not about milking and farming. It is about enjoying the sights. Bethesda and Ubisoft took that away from us and it is time to create games where the people can enjoy the sights again. Yes there should be a conflict and ‘challenge’ side to this, but it should not take away from the joy of gaming. The joy of lore and the joy of going somewhere. I believe we lost parts of that and the streamers could give that back to us. Consider The Horizon games (Zero Dawn and Forbidden west), would they not be even more fun if you can walk through these worlds (after you finish) the games? A stage where the machines are diminished by 90% after the game is completed so you can enjoy the art, the looks and the amazing graphics that the game brought? Restoration might no longer become a Elder Scrolls game, but the sentiment and the setting could be a nextgen. Whilst people game more of the same with Hammerfell/High Rock another developer could bring out a while new kind of RPG gaming and there is space for more, there really is. The new Horizons is likely to come in 2025, A new Elder scrolls with a speculated date of 2028 and that is pretty much it. There is a lot of space here and the Streamers (Amazon and Tencent Technologies) could create amazing new IP by early 2025, with Horizon 3 being to only opposition for years. That is what I tried to tell developers. And if they aren’t getting that, they will be complaining on the side roads. A few more ideas came to mind, but that is for another day. You see, the population of gamers (those who aren’t focussed on some Call of Duty clone) will change and with the tablets forcing advertisements down their throats, it is likely to change a lot and that is where the streamers came in. All paths Microsoft ignored and now there are other options and Microsoft will not be invited (the joker isn’t allowed in bridge). You think I am joking, but I am not. You see gaming for the joy of the game is a forgotten art and those shouting ‘their fragrance’ are about to learn that not listening to gamers comes at a cost and they will go where the joy is, that was why my IP had the appeal (a speculated shine). And that was why I was trying to sell it to Kingdom Holdings. A business man like Al Waleed bin Talal Al Saud would know what the power of 50 million subscriptions brought. There is every indications that Amazon and Google overlooked that part and Microsoft was not invited to that party. So there we are in the shallow sea. ?The water up to our shoulders and the question becomes. Would you nag, or would you see what beauty below the surface of the Santa Fe Freight Depot could be brought to life? I leave it up to you. 

Enjoy Sunday. 

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September 2, 2023 · 22:10

A casually added cog

This is a stage that has taken time. I wrote about parts of these settings as early as 2021, the last part was I believe in February 2022 (see image below). 

I never stopped thinking about it, but it is all related to the design I made for Elder Scrolls VII (it was 6) called Restoration. Of course as they are now part of Microsoft helping them is a big no-no. Yet the setting could be used for Amazon Luna and Tencent console developers. And lets be clear. Chinese developers are hungry for profit, the question is can they responsibly develop the next generation RPG games. Not, some copy of Bethesda, but a new unique IP? I have too little experience there, so I cannot say. But when you consider the overhauls I designed for RPG, including parts Bethesda never touched. A new NPC combat system making the next generation an entirely new challenge. Yet in all this, my mind was set on looting. I needed to make it new and optionally unseen before. You see most RPG makers took the lazy way, most copied ideas from Bethesda and the early developers. As such I had an advantage. No one had taken this road before, all because I believe in checks and balances. And as such the cogs helped me and at that point I added a cog (optionally two) and that stage could end up having more options. A setting where we see the stores in places like Chorrel, Bruma, Riverwood and no one saw the missing element. As such there are a few options to develop making the stage larger and there might now be an optional requirement to make the map larger still. You see, developers have good ideas and they have bad (or non-workable) ideas. I get that. But how many got irritated in Far Cry 4 when you heard another eagle warning? That game has more eagles than Tibet has people. It just doesn’t work. The idea was great, but it should have been limited to a handful of encounters, not a dozen eagles each hour. It was at that point that my mind wandered into the loot system and adjusting and redesigning it. That also led me to additional shops. Some might be in general stores, but the larger cities could have these two stores, offering more options to make cash. This led to a new artisan that could adjust your gear and items. 

And the funny part is that Bethesda should have been ahead of me, they were not and now others get to benefit from this. I still hope to sell my other IP to Amazon or Tencent Technologies and if they want the other parts added, I might not complain. The reason for me writing this here is that players like Bethesda might shout that they had the idea too, but I wrote about it now, so where were they? Launching Starfield? Yes, I have seen some video’s and I wonder what will happen. I am not commenting on them as I cannot verify the validity. There are plenty of haters around and I am not one of them, I will not feed their hate hunger. And that gets me to the hunger stage, another setting that has been explored in a few ways and plenty of them in good ways, but one side they all neglected. I wonder if someone catches on or if that idea will be added to the pile for Amazon and/or Tencent?

What is clear is that if I am correct the future holds the greatest RPG year we have yet to explore and that will be on the developer waking up. 

Enjoy the rest of the weekend.

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September 1, 2023 · 23:39

Are they really?

I have had my issues with Microsoft for the longest of times and for the most I never cared, that was until they decided to mess with the serenity of gamers. At that point I became livid and I made mention of this as late as yesterday (read: previous article). Then I saw a piece by the Verge and I had to let that sink in. The article (at https://www.theverge.com/2023/8/30/23851902/microsoft-bing-popups-windows-11-malware) comes from writer (Tom Warren). He is a senior editor covering Microsoft, PC gaming, console, and tech. He founded WinRumors, a site dedicated to Microsoft news, before joining The Verge in 2012. He still looks like a teenager in the photo, so he might want to update that one. Even as the article starts with “I thought I had malware on my main Windows 11 machine this weekend. There I was minding my own business in Chrome before tabbing back to a game and wham a pop-up appeared asking me to switch my default search engine to Microsoft Bing in Chrome. Stunningly, Microsoft now thinks it’s ok to shove a pop-up in my face above my apps and games just because I dare to use Chrome instead of Microsoft Edge.” I reckon that Microsoft has been desperate for a while and I had my issues with sicofans pushing edge in my Google search issues, but now we get that Microsoft is on that same page. So when we get to “We are aware of these reports and have paused this notification while we investigate and take appropriate action to address this unintended behaviour,” says Caitlin Roulston, director of communications, in a statement to The Verge.” As such it is the same BS spin we have seen too often before. As I personally see it, a pop-up is not unintended behaviour. It is the mark of intent, as such how does ‘investigate’ fit? Is it their way of trying to ascertain how far they can go with these actions? Well, when you lose a match 5 times over (see previous article) that sense of desperation seems on point, not correct, but on point. You see, I wrote this before and I do not mind repeating this. I foresee Microsoft collapsing in 2026. It is still a fair bit away, but when the 5 lost battles also gets a new player on the field (Tencent Technologies) and that combination invokes close to 15% of the global population going somewhere else. How much damage will Microsoft endure? How much more damage will Microsoft spin until the banks start to catch on and even as we see reports that they only have a debt of $60,000,000,000 (which is not much compared to their revenue). The setting of losses across several industries imply that Microsoft will have to prune their corporate tree no later then next year, not doing so implies (implies is not a given) that 221,000 employees will have an impact on the total revenue and that is about to become a shifty one. 

You see if that was not on the premise of shifty, Microsoft would not resort to pop-ups telling people what to do (they will call it politely giving consideration to change). It took me some time to undo the unrequested changes that Microsoft minded people did to my laptop, as such I reckon that these pop-ups have larger impacts all over the field. How far it goes is unknown, because the media is too unwilling to look into matters. Microsoft is too large an advertisement account to unsettle (a personal issue I faced in 2012 with Sony), but it applies to all advertisers and now we see how filtered information works. When I seek (in Google) “Microsoft pop-up news” I get three hits, the Verge is one of them. None of the news media picked it up for any reason. Weird that.

The Verge also gives us “This isn’t Microsoft’s first rodeo, either. I’m growing increasingly frustrated by the company’s methods of getting people to switch from Google and Chrome to Bing and Edge. Microsoft has been using a variety of prompts for years now, with pop-ups appearing inside Chrome, on the Windows taskbar, and elsewhere. Microsoft has even forced people into Edge after a Windows Update, and regularly presents a full-screen message to switch to Bing and Edge after updates.” And this is before they hit the upcoming hard times. So when you consider that Microsoft has become the bully of IT, how much longer before you consider switching away from Windows? To Linux of Mac? 

And after all this, you should wonder how come the media is avoiding this issue. Why the media is just ignoring the bullied plight of millions, because that is what this amounts to and this is far from over. So when we consider that Edge’s is 8.1% on desktop and just 0.1% on mobile (another lost battle) and with Bing having a marketshare of 3.02%, which implies yet another battle lost. How many losses will Microsoft endure before considering to refocus on strengths. You see they are slowly losing the office market share too. So you still think that my predicted downfall of Microsoft around 2026 was a jest? How many times does any army need to lose before it is regarded as a has-been and now seen as a joke?

I let you figure that one out, but consider that their only asset is the ability to spin, how far will that get them? 

Enjoy the weekend.

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August 31, 2023 · 23:59

Sentimental journey

We all have these. It usually is about something personal, something we are passionate about and mine for the longest time has been gaming. I took a sentimental journey by replaying Far Cry 3. It still had all the flaws (replaying on the PS5). One was a design flaw, one that massively annoyed me, one was a ‘weakness’ and one was open to debate. I replayed the game 4 times and in order were the PS3, Xbox360, PS4 and now PS5 and this time I stuck around to get the platinum achievement. Three I never had, one was due to me not looking at the issue, one was because I never found it (that Hollywood star with his head above the sand). The toxo thingy (because I never realised that you could do those with explosive arrows and the gamble bully as I never cared for poker. This time around there was just the poker part missing as such I ended doing a side quest I merely shrugged at and now I have it. OK, I looked up that Hollywood person. I initially thought it was one in my party to save. So when I found the solution I had to giggle. This is one of those moments I applaud the makers for such a sneaky achievement. 

This also stirred a few other things. You see, there is a game I want remade, but remade different and now it might not come to consoles because this is a streaming option. I also have been rethinking a few settings in the original games and how it might be done differently and that got me to a new approach to ‘family’ trees. Whilst everyone is rethinking ChatGPT and taking swings at their version of ‘AI’, I have been considering another use. A use in gaming not used before, not to ‘extent’ the gamer, but to extent a system that allows for ‘shoddy data’ and is set to parameters where we decide what to include and what to filter out. I considered it for a while and I suddenly that in some trees pruning is not the reward, but correctly pruning leads to a bigger reward and that is merely one stage to enhance an old game 30 years later and create a very new game. As such I now have 2 out of 4 stages of that game thought through, the third one is also there, but I believe that we need to tune that a little more. So whilst Microsoft is spending billions and billions to acquire IP, I merely thought it through and have a setting of close to half a dozen games ready to add to the Amazon Luna and Tencent handheld stables. I just can’t stop giggling at that premise. They (Microsoft) is trying to spend $69,000,000,000 to buy Blizzard and an idea that could be seen as outdated, I am about to hand Amazon and Tencent Technologies IP at less than 0.1% of that and they end up with half a dozen games that Microsoft does not have and will not have. In the meantime thanks to a brisk idea Vint Cerf had when he was an old-boy at DARPA led to an idea to a new approach to NPC enemy intelligence. Yup, Microsoft really played that part in a boneheaded way. And now (after they spend $7.5 billion for Bethesda) all eyes are on Starfield. I am not focussed on it, because I refuse to get the new Xbox and should that title fail, the goose of Microsoft will be sorely done. I honestly hope it will go well, because hoping for someone’s game to fail is just a dick move. I will merely never play it (unless it comes to PS5, which is a not going to happen). So I am not a starfield hater, but Microsoft placed a bar too high for normal games and now all eyes are on Starfield. I however decided to be more creative and designed several games exclusively for Amazon and Tencent, several of them I placed in the Public Domain for exclusive free development for these two systems. Yes, I know that this was a stretch, but the more I design and the more Microsoft fails, the bigger the loser they are showing themselves to be. It is a stage of lose some and lose some more. And now that my first IP is close to completely redrawn, Tencent Technologies stands to make a fortune on the space that Google Stadia once had and that spells out more bad news for Microsoft. 

Still the sentimental journey played its part. I have been driven (over time) towards games like System Shock and stealth games. Now I see that these stages are also drivers for new IP, not a copy of an old idea, but completely new IP, and as I personally see it Microsoft has nothing to counter it. Yes, Starfield will be new IP, but that is one IP on one system and they are still feeding the Game pass. I have several pieces of NEW IP, new that is never used and to a degree never seen on consoles. As such not only does Microsoft have contenders, but with their Call of duty fetish, trying to counter Epic and its software, they left too much lying on the floor and Tencent Technologies is starting to catch on where Amazon, Google and Microsoft decided not to look and now they are about to become the competitor Microsoft never banked on and as such they have more contenders to fields they never completely understood. First there was Apple with their iPad and the Windows Surface giggle never got close, then there was Amazon with AWS in the first (eat your heart out Azure) then with the Luna and there is Microsoft losing the streaming console war all whilst Netflix is a new contender costing Microsoft even more. Then there was Sony beating the Xbox version X (or was that the Nth degree). And now Tencent Technologies is about to enter the field giving more and more competition to Microsoft in streaming solutions. Making Microsoft the loser 5 times over. So Bethesda has an abnormal amount of pressure on it to make Starfield a lot better then good and after the epic failure that Redfall has become with additional promises not met 3 months later, all eyes are on Bethesda and I do not believe that is fair on Bethesda, but the premise was pushed by Microsoft and they will need a scapegoat should things go south, no idea how they will do that, but there you have it and I am handing over IP for free to anyone that is not Microsoft. You see, to avoid fish getting caught, you can either take the fish away, or make the pond a lot larger. I opted for a combination of both and when my initial premise of 50 million gamers is met, Microsoft will have to hand over the field yet again. Because it is not merely that I gain these gamers, Microsoft will lose those people in a few ways and that was the initial stage. It might be delusional, but I believe that giving gamers pure gaming pleasure is one way of gaining their trust. Not the trust of some analyst and some bing stage, but a stage where gaming for the sake of fun will endure long after Bing went the way of the dodo. I had hoped it would be an Amazon/Google win, but there is every chance that it will now be an optional Amazon/Tencent win and that will lead to a lot more damage to Microsoft over time. 

So whilst some will throw all this to my delusional side, I decided to blog the ideas so that they became open and Public Domain and I there is no regret here, I just came up with another part to an idea that could please a whole cluster of gamers, how large the cluster is is unknown. I understand that this is not some Call of Duty clone and as such plenty will not care for that game, but I believe millions will and that opens other doors and close the doors of Microsoft all at the same time. Why use energy twice, right?

I just have another idea. I think I wrote about it before. I should give it to Netflix as soon as possible just to piss Microsoft off and the more streaming gamers out there, the less is left for Microsoft and lets face it they have 238 million subscribers, so giving them IP merely slows the Microsoft cattle and diverts some of them to other places, a stage Microsoft cannot control and they lack ability to coach. Yup, now just to hand it over to Netflix and another loss for Microsoft is coming their way.

What a lovely way to start Friday (in 9 minutes).

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August 30, 2023 · 07:35

A simpleminded A, B, C

It started yesterday when I saw a message pass by on LinkedIn. (See below). 

The honest first thing I thought was ‘Are you effing kidding me?’ It was like an episode of comedy capers. I thought that this level of shortsightedness was a thing of the past, but it seems to me that people will get themselves into heaps of troubles for the longest of times. And what was that term “endless digital potential?” A call to arms for the stupid people? 

So here I am educating the wannabes and the short of cash people, because it is essential. An API is an Application Programming Interface. It is a set of definitions and protocols for integrating application software, or to ‘simplify’ this “a software intermediary that allows two applications to talk to each other.” It is a way for others to talk to your software or data. It allows access. To give another reference. You are about to connect an anchor to your boat. But there are Danforth anchors, plow anchors, fluke anchors and several others. It depends on the size of the boat and WHERE you tend to park that dinghy, that largely decides what kind of anchor you need, not what is the prettiest anchor, that tends to be a factor in losing your boat. 

To put it in a better way “digital potential” will be seen when you connect YOUR data to anyone else’s data. Did you consider that? You see this blinders approach to information is nice and those with dollar shaped pupils take notice and want to race to that digital potential, yet the reality is something less nice. It is the chapter of risk.

RISK
Risk is the number one consideration, there is no other. Is it worth doing ‘approach A’ to get to the finish of revenue? 

Bad coding
This is perhaps the largest foe. Right off the bat, if you start off with the premise of bad coding, you are exposing yourself to serious API security risks and that is an issue. But fear not this person thought of that. We are given “That’s why we designed IBSuite as API First!” Yes, really? Security risks are still a massive danger. Unrestricted access to sensitive business flows is the stuff nightmares are made of and a security risk will bring that to your front door. 

Inadequate validation
A security researcher discovered an API payload that would send invalid data to their own user process, which would repeatedly fail to be handled correctly. This error handling loop prevented further access to their user account. This is perhaps the smallest issue, the problem is that failure to handle something correctly implies that something goes somewhere else. Do you know where that somewhere else is? Consider that your former colleagues spend decades optimising the data you have now, would you like others to enjoy that hard work, or keep that in house? 

Hesitating over API utilisation
Some state that in big companies, sometimes management can neglect to track APIs and their utilisation numbers. From this point, you can incur many charges and leave yourself open to security risks due to exposed APIs. So not only are you in danger to hand over your data, you can get charged for it too. Utilisation of data and greed in one nice compact solution, who would have thought it possible? 

Accountability
This does sound like the odd duck out, but in reality it often connects to data loss, Since API’s connect external users and applications with a firm’s internal applications, they are potential paths to a firm’s data. If access to these paths is not controlled, data can reach the wrong hands – and can be stolen, modified, or even irretrievably deleted. So data could get copied and then deleted, to make sure it does not hinder YOUR storage. I wonder if they will charge you to hand the data back? Just a thought.

Risks of XML
I admit, this is the hardest one for me. It is not always easy to put your finger on XML, its usage is too widespread, in the 90’s it was never an issue, more of a fab for some. Yet, 3rd party APIs could be compromised and leveraged to attack other API services. Attacks such as SQL injection, XML External Entity injection, and more, should be considered when handling data from other APIs. This part tends to be tedious but essential. It is time consuming ground work, but it must be done. 

APl incompetence
This is harder for me, I have a massive lack of knowledge here, it is specific niche knowledge that the experts have, yet it amounts to the ability to have a fault-tolerant system. Consider that in the 90’s there was accounting software. If I used a specific expression, the program would crash. No biggie you would think, but at that point I ended being in THAT system, now completely open with supervisor privileges. I had access to the entire mainframe with access to everything. This was a specific setting that was solved 3 weeks later. But what happened when it was not found? Consider that your system is open to anyone that employs such a solution and they get access to everything including the porn pics of your wife and your data. I am willing to bet that option one was a lot more upsetting to you, weird that.

Lack of security
You would think that this is covered, but it is not. Akamai (a US cybersecurity firm) reported “Of note, fewer than 50% of respondents have API security testing tools in place. Even fewer have deployed API discovery tools. Although the survey results suggest enterprises recognise the security risks of widespread API usage, there is no clear consensus on where to prioritise investments”, this matters. Security should be everything when it is about your house and your data. 

This is all mere top-line header consideration. So consider the intro I reacted to and the lack of risks that it shows. So how much risk are you willing to take with your house and your data? If I was inclined to be that short sighted in promoting ‘digital potential’ I would have gone with “APIs are not required, but if you consider and adhere to the risks in a proper way, they are the safest way to connect and explore digital potential. Any eco-system has risks, which is why we designed IBSuite to be a safety first option in exploring the digital oceans for revenue you cannot see now, but to get there in a digitally safe way, one that keeps your data YOURS.” Is it as good? Perhaps not, but it instills value that you as a customer and the data YOU have is used for safe navigation and that matters.

This was a functional boat once, they chose the wrong anchor and in the wrong place that cost them their livelihood. What will you do? Look deeper, look better, look elsewhere? All good questions and it all started by understanding the risks of an API because everything has a risk, not looking at it implies you are taking too many risks with something you can only lose once. 

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August 17, 2023 · 17:15

Strike Two

This started earlier. It started weeks ago and I was aware, I took notice. Yet, that was about it. I mean no disrespect. I do not live in the US, I am not California and as such I am merely partially aware. I see what most outside of the US see. We see the strike, but yesterday I saw an opinion piece in the LA Times and that woke me up a little more and would you believe it, this morning I got more awake. There was an advertisement on YouTube, it was the Pilot of Lioness and it was one hell of an ad. It was 50 minutes, it was the pilot. Yup Paramount Plus took their balls and hung them up the wall. OK, this is a first that I watch a 50 minute advertisement. Yet, it was not about the ad, not about Lioness but it gave me focus, so lets begin.

The LA Times Story (at https://www.latimes.com/opinion/story/2023-08-15/netflix-antitrust-anticompetitive-labor) gives us ‘Hollywood strikes prove Netflix and other streamers have grown too powerful. Time to break them up’ here we are given “Many have called the stalemate an existential crisis because it concerns new issues such as residuals from streaming services and rules for the use of artificial intelligence. These go beyond the usual labor issues such as wages and benefits and cut to the heart of an industry in which streamers such as Netflix can dominate all aspects of the business.” It is one side that I had not seen before. ‘Entertainment’ has become an end-to-end business over ALL verticals. I had not considered that merely because I am not part of this industry, I never was. Yet here we are given “Antitrust laws need to be invoked — as they were in the 1940s in U.S. vs. Paramount — to break up streaming services that both produce content and distribute it. This vertical integration has deeply changed the longstanding entertainment industry ecosystem, which allowed employees to survive and studios to prosper.” Which gets us to “In 1948, the Supreme Court ruled against the studios, requiring them to divest themselves of their movie theatres if they wanted to continue in the production business. Shortly thereafter, theatrical films began to be aired on television with no additional compensation for creative talent. This led to the strike by both the Writers Guild of America and the Screen Actors Guild in 1960, the last time the two struck simultaneously.”

With finally “If Netflix and its streaming peers like Apple+, Amazon Prime, Disney+ and Max can maintain their vertical control, it will be next to impossible to settle the Hollywood strikes in ways that could preserve the ability of creators and technicians to earn a decent living and protect creative diversity. The old vertical studio system was broken up by the Justice Department. It may be time to do the same with these 21st century behemoths.” And that was the wake up call I needed. The Paramount ‘advertisement’ was apt and consider that Lioness is new stellar series. Kidman, Saldana and several others are making a bundle. They earned it, their work is first rate, as is the director and the director of photography. They all did a stellar job, but it would not have been possible without the writer, without the writer there would be no script, nothing for the director to work from. So how much is he making? 

We see the accusations that the top person, which in the case of Disney is Bob Iger, in 2022 he made well over $14,000,000. This amounts to well over a million a month. Now lets take a look at the image below.

So a series that streamed over 3,000,000,000 minutes, making it one of the most profitable and most successful series even, the writers were collectively paid $3,000. Please explain to me in what universe 3 billion streamed minutes gives us a combined pay check of $3,000? You see those three billion minutes amount to 138,121.5 years. Does it make sense now? The writers are beyond underpaid. They are the legal slaves of America and they deserve their right coin. But American history is seeded with injustice and exploitation and to be honest until the LA Times piece I did not see it, so who else was unaware? We are given snapshots, yet until you see the entire vertical of exploitation it makes little sense and now with that streaming vertical exposed you can see just how unfair it is and one series, the series suits, showed us just how much the writers are fed up with being ignored what should be rightfully theirs.

Enjoy the day.

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August 12, 2023 · 05:36

Tapping an economy

This happens, some other (or new) player sets the stage where they can become a major player. This is a rare case but it can happen and now I seem to be witness to one that could end up being a much larger stage than I ever expected. The BBC (at https://www.bbc.co.uk/news/business-66310714) gives us ‘Why it matters where your data is stored’. The article is all about the cloud, yet this article gave me parts that brought out questions that allowed the consideration that the new player could in a short time frame become a major player. Yet to see this, we need to look at the parts.

Part 1
The first question is coming from ““The American authorities have the right to go in and see any data that is stored in an American cloud, even if the data centre is in Europe,” Mr Åström says.” That was a selling point for American firms and with the IP in data centres the Europeans will become concerned. The American credit score is dwindling down as such they will become more and more concerned with THEIR value, a view Europeans will not share, or will be willing to chance sacrificing asI see it.

Part 2
Then we get to “it’s big enough to rival the major US cloud providers: Amazon Web Services (AWS), Microsoft and Google. They have a 65% share of the world cloud market between them, according to Synergy Research Group”, here I miss the IBM and Apple clouds. Apple is a different issue, they have a niche market and they are optionally decently safe from what is coming. IBM is different, they have been on the corporate data shoe forever, so why is IBM avoided? The numbers give me “IBM Hybrid Cloud has market share of 1.88% in infrastructure-as-a-service market. IBM Hybrid Cloud competes with 71 competitor tools in infrastructure-as-a-service category.” Perhaps they are ‘too small’, time will tell but that doesn’t matter. With this setting Evroc has the momentum to become a major player, perhaps slightly below AWS, but to go from a wannabe to a player next to AWS, possibly surpassing Microsoft is not done lightly and as far as I could tell has never been done before. But that is not the worst of it (for Amazon and Microsoft). You see the EU is larger in population, as such more services are needed there, but this could flow over into Canada (as it is a Commonwealth nation) then the larger concern (for Amazon et al) will be the Middle East. I reckon that both Saudi Arabia and the UAE might want to be separated more strongly from American firms. If I were China, I would be pushing that button too. As such Evroc as localisation bubbles could grow even further. 

Part 3
“Evroc has secured €15m in seed funding and plans to build eight data centres in Europe in the next five years. The first will be a large pilot data centre in Sweden next year.” As I see it, should they decide to add two more clouds (KSA and UAE) they could tap into a few massive organisations and that should make the US a lot more bothered than they ever considered. I had issues with ‘data sharing’ in the late 90’s but I was laughed at, I was overly BS howled at. Well, it seems that I was right all along and now that the US needs its corporations to do well, Evroc comes in and takes away even more. I never saw this coming, yet as I see it Mattias Åström played his cards well and at the right moment. There is no telling how far this goes, yet the idea that (based on the numbers) “Microsoft increased its share from 23%, up from 21% the prior quarter, while Amazon fell from 34% to 33% and Google remained steady at 11%.” Evroc could grow by taking 20% of the others, we get 18% Microsoft, 26% Amazon and 8% Google, Evroc could grow by 12% (optionally towards 20%+) almost overnight (if a night lasts 7 years) That puts them ahead of Google and Microsoft making them a new major player. That is beside the damage they could do in the Middle East. With Aramco, SAMA, Al Rajhi banking, SABIC, STC, MA’ADEN, International Holding Company (IHC), ADNOC, Emaar Properties and a few more more. You might think this is all fun and games, but it is about to get worse.

Part 4
This part was not in the article and that is not on the BBC. You see I have looked in this direction before. In 2020 I wrote ‘Institutionalised Positioning’ (at https://lawlordtobe.com/2020/11/02/institutionalised-positioning/) where we see ‘Microsoft Security Shocker As 250 Million Customer Records Exposed Online’ (source: Forbes), and add to that the recent forged key issue, an issue that the NSA warned them for 3 years ago, we see a much larger stage. A stage where Microsoft is bleeding faith, the faith the customers had in them is dwindling down, as such Evroc could take away a much larger part of that blue joke. As such Microsoft could face a much larger loss. It would be nice to state that Amazon loses less, but certain other parts might not make that realistic. The only player optionally not losing any is Apple. Their largest base are iPhone users with subscriptions. 

These 4 parts show that Evroc is the new player to watch. If that is the case they will need staff all over the world. Even I would like to work for a new player and that is the second danger that they (mostly Microsoft) faces. If Amazon and Microsoft only lose 5% of their cloud workforce they both face shortages all over, and this is in a place where you need all hands on deck. This last part is hugely speculative, but with 8 new centres coming and optionally 2-5 more in the middle east Evroc is set to grow beyond the assessments of analysts. As such Mattias Åström and its new Evroc could be a force to be reckoned with and as such bring massive cash coffers into the EU and towards the Middle East as well and all that revenue goes out of the US and that is a loss the US was not ready for.

Enjoy the weekend 

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August 3, 2023 · 13:43

Envoy of Coca Cola

This all started with a weird dream. In the dream I was meeting up with a marketing friend in Sweden who had become the new Marketing director of Coca Cola. He was bringing me gifts. There was a box with 12 bottle of cola (4 classic, 4 cherry and 4 vanilla cola). There was a second box with all kinds of swag, embroided polo shirts, T-Shirts, and the piece the resistance a metal model of the original cola delivery truck from 1927. We were talking in a seating corner in what I think was supposed to be his office. We were going over some details and then I woke up. I might have woken up, but the elements were already in my brain and I went to work.

The Envoy system
You see social media has become unreliable, even unpredictable at times. As such I came up with the envoy system. To see the larger frame, lets take a look at its Twitter profile. 

As you can see 3.3 million people follow Coca Cola, not bad. But the untamed fields are there and the larger corporations are the first who can wield in the results. To see this lets take a look at the envoy system. There is the company and their server(s), the envoy and the instance. Every cycle the envoy needs to make sure that their instance is up to date. Their instance is a personalised setting for every social media setting. As such the instance will cover Facebook, Threads, Twitter, Instagram and whatever else is out there. As such one person can have well over 4 connections and in that one instance all five are reached and inform so that all their friends get the message. This is not direct marketing or mass marketing. This is personal marketing and it is set in a new light. This is not some blanket setting, this is one department optimising the message, their mission statement and the envoys are the way to get there. 

So as I see it, the the aware person sets the instance (the unaware person), both message the server (a verification of A and B) and from there the message starts and now those people lets say 100K envoys will give message to 1-50 million people, none of them following Coca Cola, but they are still getting the message. No advertisement money used and it will have larger impact. Would you believe a company stating that they are good, of a friend or influencer stating that this company is good? This is not an easy track or the small or the faint of heart, but I reckon it could send a much larger message than we currently see and I reckon that at some point all the larger players will some kind of system like this.

Well that is another nice day, all ready to go towards an evening of gaming and perhaps a movie, enjoy yours and remember, tomorrow is Friday. 

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August 2, 2023 · 19:41

My presumption is real

This article goes over several parts, parts you might agree with and parts you will not agree with. That is fair! You see several parts are set to presumption, which is still better than speculation. The difference is seen in the meaning. Presumption is an idea that is taken to be true on the basis of probability. There is more than probability in my case. I have worked in IT since 1983, as such I have been around (at least twice). Speculation is the forming of a theory or conjecture without firm evidence. And both are important because I am talking from the past, which is not always seen or accepted as evidence. This is fair, and this is why people might disagree and I get it, never take anything for granted, not Ven when I say it. I love the expression from NCIS in this case ‘Trust but verify’ Gibbs was right, always verify what you learn. It is the only real way to move forward.

So this all started yesterday with an article. The article (at https://www.bbc.co.uk/news/business-66118831) gives us ‘Gallium and germanium: What China’s new move in microchip war means for world’, they say it is 8 hours old, but I saw the article a little over 25 hours ago, so not sure what changed. The setting is “Under the new controls, special licences are needed to export gallium and germanium from the world’s second largest economy. The materials are used to produce chips and have military applications. The curbs come after Washington made efforts to limit Beijing’s access to advanced microprocessor technology.” You can turn and twist this to your heart content, but the setting is inaccurate and largely incorrect. Not what you read, that is fine. But there is a whole mess that precedes this and to see this we need to go back to the 90’s. You see, the IT world saw hoe the arms race was going and how military contractors were filling their pockets and the IT world took a page from that stage and started its IT Armistice race. I was caught up in it as well. A 386, a 486, a 486DX2, the Pentium, the Pentium 2, the Pentium-450, the Pentium2, as such between 1993 and 2002 I had wasted thousands on 7 systems, 7 systems in 10 years and I had enough. You see for the most the Pentium2 was enough to do 90% of everything I did, except gaming. Then I switched to consoles and saved myself thousands more. As such I avoided to the largest extend the graphic card war which might seem small but high end gaming needs a $1200 card, my PS5 was less then a thousand dollars on day one. In this Microsoft also pushed the borders, making us upgrade again and again. Oh, they played their cards cautiously and they played it well. Yet consider “Vista alone had 50 million lines of code, 10 million lines more than its successor, Windows 7. Because of the excessive amount of bloat and code, it was very slow on devices at the time, even on the latest and greatest hardware of 2007. This meant that it was more expensive to buy a machine that ran Vista properly.” Between Windows XP and Windows 7 we had the Vista nightmare and it cost too many too much. Yet weirdly enough with a little effort (Suse Linux at $99) you had an equal if not much better option, it would work on most Pentium2 systems like lightning. You could download it for free but for that money you got the discs and a DVD, the DVD had all the discs which included Linux and a truckload of programs, even open office I believe. If not it was easily downloaded. A linux lookalike version of Microsoft office that was free. It had an SQL database and so much more, even a nice collection of games, but they were not high resolution games. Fo that you needed a console and you saved thousands. It is this armistice race. We went though thousands of processors and that is what counts, because that drained the Gallium and Germanium we had and now China is one of the few that has it now. You see, we might act against China, but Gallium is found in Japan, South Korea, and Russia as well. China has however 90% at present. That does not mean there isn’t more, but finding it is not easy. Germanium is also found in Canada, Finland, Russia and the United States. China has about 60% and that is where we see the odd duck out (on your left). And is it not interesting that the second material is not mentioned that it is also found in Canada and the US? In this greed was again a much larger stage to this. The IT Armistice race dwindled whatever the west had and now China and Russia seem to have the upper hand. Still the larger stage is not merely who has it, but it becomes who can find it better, because that is where this is heading. I get it, we all need the latest PC (or MAC) but ask yourself, what allows you to do what you need to do? That is the question that IT providers like Dell and HP were eager to avoid at all cost as it impacted their bottom dollar. They will make the ‘party line’ To enjoy the best of Windows (whatever version) you are best off having a (the latest chip). That is what caused a large part of the drain and I was every bit as guilty. By the time I figured out what was going on I my bank account had about $22,000 less (11 systems with 2 still in use). You can scream whatever you want on how I could ‘save’ some dollars, but the truth is that we all enjoyed that feeling of the latest system, but it came at a price. So when we now see “a Pentagon spokesperson said the US had reserves of germanium but no stockpile of gallium” and why is that? It it is such a crucial element, why is there no stockpile? That is an easy answer, but no answer will be forthcoming. A race for supremacy, all whilst at least two racers are no longer able to keep up and that race is about to turn nasty for at least one of them. The Commonwealth might rely on Australia, but until the deposits are found the UK is in a tight spot. As I personally see it we might have to take a step back and see how else we can get the job done. As such I am phrasing an extremely speculative question. French chemist Paul-Émile Lecoq de Boisbaudran found in 1875 the substance we now know to be gallium, it is in group 13 of the periodic table and is similar to the other metals of the group (aluminium, indium, and thallium. My question becomes Is there another solution that employs indium or thallium? I honestly have no idea, I do not even know where these two are found and whether they can do what Gallium does. Also there is Rhodium, can it (or a combination) get the job done? I have no idea, but it seems to me that the head-banging against a wall we raised ourselves is massively stupid to say the least and there is every chance that there is a chemist and an electronic engineer who will laugh at my suggestion, which is fair enough. To see this we need to look at 1965 when Friedrich Schächter created a ballpoint that works in space as it is a pressurised ink solution. In in 1967 it was reported that NASA purchased approximately 400 pens for $2.95 a piece, all whilst Bic pens were $0.29 in those days. Russia decided to solve it by using a pencil, which costed $0.39 at the time. So we can caress our ego’s or find another solution.  And this is merely one of many issues. So will you embrace someone who adds 10 million lines of code, or seek whatever else is out there? I get it, the other solution will not work for everyone, but over 2 billion people use a PC out there. I am willing to bet the bank that at least 25% could do with a cheaper solution. There are (according to some) an estimated 300 million computers in production annually. I feel certain that at least a third doesn’t need to be bought and if Microsoft woke up and recreated Windows XP for households and adds a decent office version to it several other gallium issues could suddenly be less stringent. In 2018 970 units of Gallium were used. In 2022 it was almost 3500 units (the chart did not clearly give me what the units were). Why is that? I know that PC output is not over 300% in 2022. There might be other uses as well, but I would not know that, but the more I see the more questions I end up with and the BBC (or its article) isn’t giving me the goods. There was no mention of Canada or the US in it, was there?

It is time for plenty of people to wake up, I for one would send a wake up call (plus coffee) to Dr. Stefanie Tompkins of DARPA, perhaps they can find alternative options for these two metals? Not the weirdest idea and as the Pentagon needs these materials it seems to me that between lunch and diner DARPA might find an answer, these boffins are kinda clever so it is one way to go. What do you think?

Enjoy the middle of the week, its all uphill in anticipation to the weekend until Friday. 

 

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