February 19, 2022 · 18:14

Direction of education

I have been contemplating a separate direction of optional IP. You see, the studios are all focusing on the ‘next big thing’, to seemingly achieve that they tend to go towards the big successes and hope that they have one more slug to deliver. This is not a bad plan, but there is an equal danger on that larger stage not meeting expectations. This is not some curse, it comes from expressions like ‘it rains on the just and unjust alike’, ‘dress for success’, and that list goes on. Yet when we look back, what did Star Trek look back on? What inspired ‘Dallas’, ‘MASH’ and several others? Then I remembered something, something I saw 45 years ago and it still comes up in my mind every now and then. It was a series called ‘Once Upon a time’ and it ran for a long time. It was originally called “Il était une fois…”, a French educational program created by Procidis.

It is time to dig into such a corner (not that corner). You see, we forget that those who inherit the world might not vote, but they are a powerful group and the big wigs seem to forget that THEY too were young once. Consider Marcus Aurelius, the fifth of the good emperors. He died in 180 AD, he was also a philosopher who wrote Meditations, a source for his own guidance and self-improvement. Some still call it a literary monument to a government of service and duty. I was taken aback when I read [6] “to disbelieve the professions of sorcerers and imposters about incantations and exorcism and the like” written by a person who died 1600 years before BS Puritans decided to burn 14 women at the stake in Massachusetts Bay for witchcraft (Salem). All whilst these puritans optionally were afraid of women who merely needed a good fuck (optional speculation). In the end 19 people and two dogs were burned, 1600 years an Italian told them the truth of the matter, and it is time that historic figures more in a life like setting are the stuff of inspiring on TV and not cartoon like. I have nothing against cartoons, yet it is time for the next generation learn on how inspiring, innovative and generation crossing these greeks and Italians were. Some of the Italian practices are still in use 2000 years later. Julius Caesar started encryption by coding his messages. Aurelius wrote a guide that still inspires today. And that is before we consider Homer, Aristotle and a few others. History needs to teach and the classrooms aren’t getting it done, so it is time to give them a hand and the streamers are always looking for new IP, but they seemingly forgot to what the past achieved and what could be possible. Everyone wants another Game of thrones, yet those under 14 needs to be prepared for the future and a good grasp of history is the way to go. If I can create a way to create a concept of burning down a nuclear reactor using an invention from 1900 by Mr Perzy I, what could the next generation achieve when they get a good grasp of Homer, Pythagoras, Gauss and Hilbert, how good could this world end up being? There are of course no guarantees, but considering that the Pentagon cannot be relied on to properly vet translations, people elect a person as president who seemingly is proud on ‘I grabbed her by the pussy’, we seem to ignore basic knowledge and it goes beyond mathematics, or basic philosophy. As I personally see it the media (TV) has forgotten to educate, it is all about the wow, the numbers and the profit and there is every chance at least one generation is coming up short, and we get that it is not all fun and all Game of Thrones, but we need to do more, or streamers should do more to offer a wide interesting scope of educational programs. We could rely on the Squid games to control the population but is that the way big wigs want to go at present? They need numbers for circulation, for ratings and when you decrease the population by X, those numbers would never be reached. Now an argument could be made that certain ratings are easier met when you only have 78% of the population to work with but that requires math, does it not? 

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February 18, 2022 · 19:23

Unintentional?

Whilst playing a game (Horizon 2, Forbidden West) my mind was drawn into a setting I have not openly done before. In the intro part we are (optionally) drawn into the conflict of intentional versus unintentional shortsightedness. A thief preventing theft is the clue (not giving away anything. But consider that I consider Microsoft to have shown (several times) the application of intentional shortsightedness. This goes back from the Xbox One and after. For whatever reason they did this, they set up intentional shortsightedness on storage for the longest time (since 2011).  And I have scolded them for it, I could do so because their competitor (Sony) set up an option where it could be solved. They did this in the PS4, PS4Pro and PS5. Microsoft since the Xbox One avoided that and only now (2020) offered another option, I reckon because they could no longer avoid that. Now we see streaming and I warned about congestion, the setting in the UK is now “UK’s biggest network operator, might soon become its biggest 5G provider. EE currently has 5G live in the UK in 160 places and plans to cover the whole country by 2028.” So proper national 5G in the UK by 2028, implying congestion in a lot of rural places. Europe and the US are in no better state. There we see “All of the major U.S. wireless carriers say they have nationwide 5G service, but industry analysts say that service is largely indistinguishable from 4G LTE service”, yet 4G LTE and 5G are not the same, in no uncertain way! So we see an industry who is hiding behind  shortsightedness to leave one third in the dark and that applies to the UK, US and Europe. 1/3rd is not worthy to be properly connected and in that we see a problem, it will taint streaming systems (and it works for Sony in no small way too). But I am not here pleading for Sony, I am here pleading for gamers.

The game gives us the stage of unintentional shortsightedness, because can we predict what happens or what is needed in 1000 years? Of course not, but the clarity we could see in 2011 was addressed by one and not the other, that makes it intentional. They cannot hide behind ‘We did not see that coming’ because nearly all could see it coming a mile away. Some hid behind what would expected to come (trade agreements) and someone boasted his trumpet too soon and the brand suffered, the other one made a video of one person handing a disc to another person and made short of the situation, but they too hoped for change and it is seen in there terms of service, the media largely ignored it whoring for digital dollars, but they too are guilty. 

These are all stages of intentional shortsightedness. So when does it become unintentional shortsightedness? Because of the filtered business approach, the approach of common sense or the approach of what a board of directors stipulates? I honestly do not know. I am willing to go with common sense, but common sense and business sense are not aligned, or better stated they are more often not aligned than aligned. There is the stage of common sense versus service level agreements, there is the stage of common sense and dependancy of suppliers and there are a few other stages. Yet if the the UK is any indication, the delay to national 5G (real 5G) until 2028 sets a much larger premise. The ability to offer 5G solutions and 5G added abilities to a nation when it needs to rely on other means. It is (as I personally see it) as the 80’s setting that Dutch Luc Sala stated as the have’s versus the have not’s and it is coming to actual deployment in the next 5 years and not merely in the Netherlands, it will be seen on the global stage. A stage of technological discrimination, the problem is to see the difference between intentional versus unintentional shortsightedness, because even as a game brings it to the forefront, this stage has been deploying for close to 3 years and if you want to refresh your information (I stated it several times) at present only Saudi Arabia has a national deployed 5G network, and it is more than that it is merely 700% faster than the US, it is a nation that took serious steps to make its nation 5G and over the next 5 years it might get a lot more benefits in its wake than any other player. South Korea might have an advantage as well, but that will be seen over the next 2 years. A stage that we saw coming a mile away, so is it at that point intentional or unintentional shortsightedness? I will let you decide. But the lack of services that we will see pop up all over whilst some providers hide behind ‘It works fine under 4G LTE’ and whilst the media keeps n ignoring certain steps should inspire you to seek out the real information bringers and make sure that the media starts operating less under the appeasing structure and more supported by the common sense pillar. 

Just to recap the important setting “In theory, 5G is likely to reach speeds that are 20 times faster than 4G LTE. 4G LTE has a peak speed of 1GB per second; 5G could theoretically achieve speeds of 20GB per second. … But where you might get 10Mb per second from your 4G network today, 5G could possibly provide 100MB per second everyday speeds”, so it becomes the “Do you really need 20GB per second?” And you think you are swayed, but the part ignored is that banks and others can have 20 times the transactions, so when you are in a bidding war and you will (nearly) always be missing out on a bid, it becomes the option where those who have will get the goods, those who have not will miss out on the goods. Transactions that are 20 times faster, the seesaw in a truly unbalanced stage. Consider your business where the information is brought to you at 5% speed, how appealing is that to some?

All matters that were out in the open for 4-6 years, now slowly pressing on your business, on your home, on your gaming and on your stream speed. You really think I was kidding when I saw congestion as the next big evil coming to your front door? So when short sighted people give you (on June 4th 2018) ‘NBN chief blames online ‘gamers predominantly’ for fixed wireless congestion’ and whilst we see see “The fixed wireless component of the NBN covers approximately 600,000 Australian homes. 234,000 homes are currently connected.” The larger ignored setting is that “streaming 4K video can use as much as 7 gigabytes (GB) per hour”, a clear setting of intentional shortsightedness, as (Australian) Netflix users surpassed 11,000,000 the Q1 2019, as such we see a massive cluster of shortsightedness. The issue here is prediction when does prediction become intentional? I cannot tell and Covid changed the metrics by a lot, but the levels of congestion were clear, they were clear before covid (2018), there are cogs that are connected, but I can tell you right now, that those claiming to see the difference can not always tell (including me), but I saw a lot of the factors upfront and I blogged them at the time since before covid. As such I feel that I have proven that a lot of unintentional shortsightedness was indeed intentional shortsightedness. Yes, I agree that some cases can be made in a few directions, but not all and too many points were unattended by too many industrials, and not merely in one nation, but near global and in the upcoming 5G commercial wars it will give raise to several failings that we are bound to see in 2023 and 2024. Perhaps suddenly the issues I raised in the streaming wars are a little less innocent, especially from the view of some of the industrials as they gave them. Consider some ‘stream’ presentation and consider who in the end they are really for.

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February 18, 2022 · 15:23

The Dutch lead the way

If someone told me 5 years ago that the Dutch would become a new leader in open world gaming, I would have told them to stop using drugs and could I please have some of whatever they were taking and I would be proven wrong and I am. The software maker Guerrilla Software, the makers of the Horizon series did something way unique, not only did they set a new record, the have now 2.3rd (if there will be a third part) to actually surpass Mass Effect in storytelling. A scenario that was unheard of 5 years ago. There was no doubt, there was no doubt that part one was exquisite on many levels, but at present, as I approach the level with three snakes, the point of the first repel I feel that there is a larger station, a story that could become legendary and a Dutch software maker did this. Yes, I saw a few glitches, I saw 1-2 bugs, I also saw 1 error and as Eloy is now visible in the red grass (intentional or not) is beside the point. This game is roaring an introduction that is unheard of and it is merely the intro to something we can only guess on. And (to vex Microsoft) it is only for Sony PlayStation gamers! 

The game plays like we are getting in our most comfortable shoes. We see the things we loved, the controls we remember and the game has the feel of a world we understood and on the PS 5 it is so gorgeous, water the blight, it is amazing and there are dozens of hours head of me, optionally up to 100 (speculation) hours of amazement and gaming. The posters revealed San Francisco (what is left of it), those large red towers were a bit of a giveaway and some of the trailers showed that we have so much more to see. But the part that get me the most is that the intro part gives us what was and a larger story (supplementing) on what became through time. A station largely ignorant of the player, making us watch whilst we game through a story that goes into a direction we do not know where. In part because I would not give spoilers, but to the largest part because I am merely at the first repel point (it makes sense when you get there). The horizon story is breathtaking and I feel certain that NO ONE had a clue what we were in for when the first trailers were given to us in 2015 I believe. We knew that we were seeing something special but how special is only coming clear in the beginning of part 2. 

In the speculative part of me, I do hope there is a deeper setting to Sylens (Lance Reddick), apart from the cast of Fringe (Scarecrow) being upset, I believe that there is a lot more to the setting of Sylens (but that could just be me), It seems that the story can go a whole lot further, but that too is a combination of speculation and wishful thinking. What is true is that I am at the mere start of the game and it is impressive beyond believe, to be honest, it has been a whilst since I was that impressed. It is the combination of Story, gameplay, character and anticipation/thrills. You see, the corners, the triggers we have seen in past games have presented anticipation and even as we think we know what we get into the first repel will dazzle and optionally surprise us (I actually do not know yet). 

And this is brought to us all by a Dutch game maker. It would be folly to think that all great games come from America/Japan, but to see another game maker surpass thresholds like the story of Mass Effect trilogy and new levels of gaming that America seems unable to deliver is something no one would have expected and as other games come, some need to realise that the old standards no longer apply. The old masters have to some degree now been surpassed. It would always happen, but I never expected to be around to see that and it should be a harsh lesson for players like Microsoft and Ubisoft. There levels will only maintain with the upcoming new titles, so whatever they think they have, they better test it and if it does not break the 83% marker it will bring them down, not sustain them. We have arrived at that point and their influencers and marketing will not aid them, not when these new levels of excellence are brought to the gamers. It was a lesson they were always going to have to learn, but I reckon that they hoped that there would be time until 2023/2024. As I see it, 2022 will be the first moment these makers will get the crap kicked out of them. And it was a Guerrilla army of makers (360 of them housed in Amsterdam) that would treat them to the first kick.

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February 17, 2022 · 18:00

The game you hope for

This comes one sleep away from the game Horizon’s forbidden west (PS5), the sequel from Horizon Zero Dawn. It was a great game, a great journey and as I see it, this game put the Dutch firm Guerrilla Games on the map as a top tier developer. The game was new, original and the story was close to amazing. The first game was a good journey into awesome IP and of course the people who got hooked on the first game want to jump into game two (that includes me). Yet it also reminded me of others, what had been. You see, I remember a game called Steep, as 

I was getting into winter sports, this game had appeal, which fell to zero almost at the point of arrival. You see beyond the claims is the engine, and the engine was made for people who like ‘turbo’, so there is no stage where someone just enjoys training downhill, it has to accelerate (all the time) and the game shows this, the moment you go down, the acceleration is off the wall, and in real live it never is like that. In the end one (of several) views were “Simply put, Steep is average at best” and that is a shame because that 71% game could have been an easy 85% if the makers did the numbers and especially did not charge another $20 for extra game modes. You see it matters and Horizon Zero Dawn gave us the whole enchilada and that was quite the trip. Now, comparing these two games to each other is like comparing coconuts and pineapples. So I am not comparing games, I am comparing effort and as I personally see it Guerrilla Games has it, Ubisoft does not, or had it and lost it is perhaps more precise. But there is another side too. It has been my experience that too many YouTubers are trying to appeal to the software houses too much. There are of course the ranters, but they will always be there. That being said watching a review and then a ranter tends to show a few settings you might not have considered. And in the end it is about finding the right game, especially as a budget is getting more and more towards one game every other month at best. It is at that point that Microsoft shows its Game Pass and the deal you have. But consider this one view gave us “Yet, currently totally free with Xbox Game Pass, Steep is still worth a quick backflip or two. Find out all there is to know about one of Ubisoft’s worst” and hidden there it shows the problem. A pass that allows us to be happy with a 70% game, why is that? The game pass needs to show us that you can play 12 90% games in 2022, but that is not really the case is it? We want to play Ratchet and Clank, Ghosts of Tsushima, Horizon Zero Dawn, Horizon Forbidden west and 8 others, but the Game Pass cannot give us that, can it? Although, it will give you the flight simulator and that is truly a 90% game. 

We hope for that next 95% or better game and my hopes are with Horizon Forbidden West. 2022 will bring at least 5 more games to PS5 and we all hope for the best, we have good hope on what came before but there will always be a sliver of doubt until the game arrives, it is in our nature and in this I am no different, we have all seen decent games, decent games that could have been 90%+ games if only a little more effort was taken. We want to blame Ubisoft and they are a clear example, but they aren’t the only one. The problem is that the game pass has the ability to make the choice field smaller and soon it will be just Ubisoft for some consoles. It is one of the strongest reasons to see Streaming consoles (Amazon Luna) grow faster and stronger. It will soon be the best path to the games we hope for, we want to embrace Sony and Nintendo, yet the clarity is that it will not be enough, we need a new generation of game makers, the list looks impressive, but these are games that were coming for some time. You see the games you never saw coming (like Ghostwire) are coming less and less, gaming is moving from the wild west into corporate west and that leaves us with dwindling choice, have you not noticed that?

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February 17, 2022 · 00:29

Ka-pow pow pow pow

This is a dark piece, it is not about an idea, it is not about IP and it is not about some lame excuse called justice. This all started when I saw a CBC article named ‘4 Alberta border protesters charged with conspiring to murder RCMP officers’ (at https://www.cbc.ca/news/canada/calgary/coutts-protest-charges-laid-court-appearance-bail-1.6352482). There are a few parts here, but in the first, I need to say upfront that I have nothing against the RCMP, I think that the organisation is part of the best that Canada has to offer, and that I wish them no ill will.

That being said, at least 7 of these weapons enables me to decimate a group of RCMP, there disregard for regular safety and the fact that they had at least two weapons per person gives me the feeling that these people are wannabe’s, a group of nut-jobs relying on liquid courage. The article gives us a dozen men, a dozen pussies I reckon and the fact that they face charges of conspiracy to commit murder, mischief (of all things) and possession of a weapon and all that at a blockade gives pause to who is talking to these people, this is not a blockade, this is optionally an attempt at armed insurrection against the RCMP. My first thought was “Can’t we just feed them to the bears?” I know, not the thing a law abiding citizen does, but mischief? Really? 

Then we get to the ‘young roommates’ part. It does not make sense, roommate of what? University? Expel them! A dorm? Expel them! And the blockade/ Well, it seems to be dispersing, but it has me worried. You see, a blockade has two functions. In the first to be a blockade, but it is also a decent distraction of letting people nearby cross the borders whilst the eyes are on the blockade. A trialled and tested method for a long time. So for the dozen or so arrested, their plight is merely beginning, whilst their barrister, or appointed barrister is gunning for mischief, I seeing some of these weapons see an armed militia trying to get a foot in the door and I would take mischief of the table and set them up for attempted murder. The difference between murder and manslaughter is intent and in that setting the ammo box with ammo, the additional magazines and  the armour implies and would be evidence of intent. So I say give these people a pickaxe so that they can spend their lives chiselling the tunnel in Banff National Park for the road between Calgary and Kamloops (who claimed I had no sense of humour?) Between the insanity in the UK, Netherlands, France, US, Australia, New Zealand and a few other places it is time to change the tune too many have been playing and treat these symptoms like any other bully. Let that bully do hard labour, all whilst that bully knows it is a waste of time and it will last a lifetime. Let’s sober the population up a bit. And all that firepower for the RCMP? Screw that notion, we have all seen a year of that BS and I say enough is enough.

Whose with me?

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February 16, 2022 · 14:29

Gift for militant wench

OK, not my finest hour in diplomacy, but it was the only way to give the path to people thinking ‘another Amazon story’. I woke up this morning with a new IP, an IP based on Google technology, but they do not create software, so their loss. And this is freeware only for Sony and Amazon products, just another way for me to say to Microsoft “Screw you!” So in my sleep I was racing through the street, there were paths, obstacles and my mind was making sense of it all (which took a few seconds) and I was seeing the brilliance of that Nintendo kart game that can take place in your home. A good idea, but I gave it steroids and turned it into something serious. You see, there are the F1 people, who love the F1, want to race on their tracks, want to be an F1 driver and this is not for them, There are good products and they are happy there. No, this is for the people who want to race in the real world. So consider a setting where the game has 10 circuits. They can give their address, or one they wished to live and the system will design a racetrack from 2500 metres up to 5500 metres (for now) based on real Google Map data. So you get a game that will soon have thousands of tracks, and the nice part is that there is racing (just the street) and challenge where the system adds obstacles, ramps (looking like it was fake and inserted) to give that goofy feeling for when you go all out. As far as I can tell, it has NEVER been done before and there Amazon gets the inside track, because as you race what is, the system with Machine learning and deeper machine learning will try to make you a map you requested based on the area, or location you gave and adds the track for you personally to your account. A setting where a game can grown into a massive behemoth of racing fun. A setting where you can race where you always desired to race, your hometown (wherever that is), Tokyo streets, Monte Carlo (every racer wants to be there one day), London, Berlin, Amsterdam and the list just grows. I am actually amazed no one in Google was that alert, but there you have it. So I say (still lacking diplomacy) “Militant wench, have at it”, we could include boat racing, but I reckon that a place like Rotterdam will give Amazon all kinds of problems. 

A simple idea boosted to a real challenge, and should you wonder why Microsoft cannot come up with it. Well that is simple, they can buy creativity, they merely lack the ability to create something. For that they have Mojang, Bethesda and Blizzard. Those who buy are limited to their knowledge of Excel (or so they say).

Enjoy this midweek! The weekend will be 68 hours away for some. 

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February 15, 2022 · 22:14

What did I say?

I have said it again and again. The US is in several dangers, financial being a large one and Al Jazeera gives us ‘UAE arms deals: What weapons is the Gulf state buying and why?’ (at https://aje.io/pn5gad), it is the second line that should concern people. The mention of “purchases from South Korea, Israel and France”, Israel makes sense, its Iron Dome is pretty essential in any defence setting, yet the US is not one of the mentioned, so no Northrop Grumman or Raytheon. It is South Korea and France. France needs the sales, but in the end, the US is overlooked (again). There is a setting that the US could still set itself on and that is to grow UAE defence growing, Manufacturing plants in the UAE (or Saudi Arabia), but there is no real information on where the GAMI is going at present, so when we see “has one of the most potent air defence systems in the region, relying mainly on American-made weapons like the older HAWK missile, the more capable Patriot PAC-3 missile and the THAAD air defence system which was used for the first time in combat this year, destroying a Houthi missile” we also see that out with the old and the new is increasingly likely not going to be American, so when one changes, where does that leave the sales pipeline of the US? When one falls over, where do the others go? Consider that the HAWK was not the latest solution when I left the army 20 years ago, so why are the American salespeople not all over that wreck from day one? It should have been a clear path for the US to cement a better stage with Saudi Arabia, the UAE, Bahrain and optionally Qatar. If they can keep one of these four it is close to a miracle. And at the edge is China, ready to sell whatever they can and when I initially stated that the US could lose hundreds of billions everyone was stating that I was nuts, that I was demented and I didn’t know what I was talking about. Over the last months we have seen activities that show that the US is in a sliding place and now Al Jazeera adds to that. People might laugh at the size of the UAE, but with the UAE the options for Saudi Arabia, Bahrain and Egypt will also grow and neglecting any options is folly and it could cost the American industry a lot more than anyone bargained for. It might be merely my view, but so far I have been spot on, something the others will yet have to prove. 

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February 15, 2022 · 14:38

Half a story

Yes, I am as guilty as anyone, yet in this case I say it upfront. I feel that is essential as I see stories from Reuters and others pass us by. Now, I have nothing against Reuters, and nothing negative on Reuters, yet the story is taking a turn as one of my best friends, a good and respected journalist, also one of the founding fathers of Trollrensics (a social media investigation tool) gives us “This is not true, Zelensky did not say that in the video posted on Facebook”, this is quite the setting.

In the Hill (at https://thehill.com/policy/international/594151-zelensky-says-ukraine-has-been-informed-feb-16-will-be-day-of-attack) we see ““We are told that February 16 will be the day of the attack,” he said, according to a Facebook translation of his comments.” The question becomes is the Hill incompetent? I can see that they are hiding behind “according to a Facebook translation of his comments”, but that does not cut the mustard, as I personally see it, the editorial of the Hill in engaging in misleading comments. So what exactly is ‘a Facebook translation’? 

The Hill also gives us “The Associated Press, citing intelligence obtained by the U.S., reported that Russia was eyeing Wednesday as the target date for an attack.” This sounds as vague “the Chinese tailor, a Chinese woman told me where the MH-370 went down whilst she was going down on me”, yes the obvious vague setting of China being mentioned twice. There is a lot wrong with the setting and the (as I personally see it) intentional misinformation of this event is a dangerous thing. Yet in all this the Dutch journalist gives the most reliable stage, the least reliable stage comes from the Hill. The question becomes what was ACTUALLY said, and the issue here is that I do not speak Ukrainian, so I can only give you half a story, but in this case it is a lot more and more reliable then that other news you were given. The rest of the story is as shallow as “”Asked about Zelensky’s statement and the mention of Feb. 16, Kirby said “I’m not going to talk about specific intelligence assessments, I think you can understand that. We have said for a while now that military action could happen any day.”” You see, there is no intelligence lost by giving the CLEAR translation of what Zelensky really said, but that did not work in favour of the doomsayers, did it? There is still a case, but it is not the statement of Zelensky, it is “We have said for a while now that military action could happen any day”, you see, if Putin does nothing the US will have been played for suckers, they will have been played for fools and all the clambake noises we all heard are empty gestures of an administration too close to total collapse. Yes, be aware that my stage setting could be equally wrong, but I am willing to say this upfront, I give you what some (journalists say) so even as FoxNews is loudly repeating what the Hill tells you, there is clearly a debate and no one is giving us the ACTUAL translation, it seems that is not in the interest for the press at this time. I reckon it will be on Thursday, after the event. And Reuters?

They give you ““They tell us Feb. 16 will be the day of the attack. We will make it a day of unity,” Zelenskiy said in a video address to the nation.” It is seen (at https://www.reuters.com/world/europe/ukraine-hints-concessions-russia-scholz-heads-region-2022-02-14/), so what was ACTUALLY said by Zelensky? 

I leave it with you to get to the bottom of this.

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February 14, 2022 · 14:00

The IP I saw

This is not about my IP, but it seems to be a story that involves IP. Whether it is to be, a mere story for TV or whatever. It was odd. It started that I was part of the civil forces of the US Navy, I was setting up mobile systems. These systems were not what we see now. They are compact made Pelican boxes. The US Defence department had switched to a Scala modular concept (from the 70’s), so that a lot could be done in the field. The pelican box was slim and also a monitor stand, it was easily adapted, a ghost drive and a test station and a system could be set up in minutes. I saw my printable display in use, the display box was in the pelican box. The printer behind me was spewing out displays one per 4-5 minutes. Something was going on, some assigned sailors were more about pranking IT than doing any work. This was weird as I felt it was a wartime condition. My boss was a civil engineer called Jeremy. He stopped took me with him and we left.

The next moment I was in some cyberpunk environment. In a version of Chinatown with a large square that had all kinds of business around them. We went to the brothel there. It was high end, the people were given keys, keys with the images of toddlers on them, like a 50’s print. I saw man and couples disappear to a higher floor. We went down, into the basement. We made checks on systems. We checked the cyber defences. I signalled a girl, she came with a package, it was a birthday present. I paid the girl and looked, the were new B&O wearables, they were earrings with build in speakers. The sound was supposed to be very soft and would feel on the person like they were in a music hall. They were the latest. Jeremy suddenly moved to the side and pulled me back. It was a courier, the courier was never to be messed with, he walked over and gave Jeremy a liquid drive. Jeremy connected it and checked to content. He wrote a note to the courier and set some kind of 3d stamp on it. He courteously handed it to the courier who nodded, took the note and walked away. 

Then I was suddenly outside again, I tried to speak to an elderly couple. He noticed me and raised his collar, the collar was some form of Fennec ear system, With the collar raised he could hear whispers all over the square, I whispered “something is wrong with Jeremy”. I looked at him, he nodded made a gesture to his wife and they went inside. The last thing he did was nod at me and gave some kind of ‘vanish’ gesture, I did so. 

The scene changed again, I saw a courier arrive at a door, he handed his weapons over to the guard, a short machine gun and a pistol, the guard moved aside and let the guard in. I was suddenly whisked away to the birthday girl, she loved the earrings and was comparing them to the ones she had, she was really happy. I do not think she was my girlfriend, but she was not family either, I walked over to the food stand and bought some food, suddenly there was a fight between couriers, their guns were blazing and we all took cover, I saw the friend getting hit and she was dead before her head reached the ground, I was hiding in a corner and noticed that one courier was killing all the girls. I panicked and grabbed what seemed like a sword, when the courier was near I Plunged the sword in his side and when that happened, the sword split into 4 parts. And swerved in him like a helicopter. He was dead immediately. I saw the drives and a few other items, I took the opportunity and pushed his credit card in his hand and pushed the transfer button on top of my card. I also saw a few things I had never seen. The credit card action took 3 seconds, which was unnaturally long, but I thought nothing of it. It might have been the stress. The other courier stopped, nodded at me and walked off. 

I was suddenly the attention of several house ladies, one gestured me towards her and pointed to the ID tag of the dead man. She inspected the tag, he was from family Zhou, an important family in town. She looked at the stuff I had collected. She shoved several items and took two items “Too dangerous” she said and looked for something, she found a folder and gave me copies of 5 papers. “Manuals” she said I nodded and took the papers, I wanted to walk away. She said “you courier now”, she gave a super thin credit card, it looked like a business card, but it was more. She wrote on the back, it was an address “go there, they will teach you”, I considered that and nodded. She pointed at the other side of the square, eat soup there, say “我必须消失” show the card, do not give it to them, all will be fine. Thank you for protecting and avenging my girls. 

I walked off into a mist that woke me up. Was it about all the IP I saw? Was it about the story? I saw more but the view is fading, there was a cup of tea, in the tea were nano lenses, they improve vision, let you see more, but the change in vision was almost violent, as the nano enters the eye, the mind screams even if there was no real pain. Sub dermal plants that are ID tags for weapons, and the credit card I had suddenly stated 431,675,44. There are posts everywhere and you can check items, like credit cards. It shows a balance, or it can show the map of a place you seek they were called versa-posts. I know I saw more, but it is fading too much. So as I see it, this was merely a story, too many blanks.

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February 14, 2022 · 03:41

The arbitrary Echidna

Yes, we all have arbitrary moments, this is not mine. Yet something woke up in me when Reuters gave me ‘Google’s advertising tech targeted in European publishers’ complaint’ (at https://www.reuters.com/technology/googles-advertising-tech-targeted-european-publishers-complaint-2022-02-11/) and I took a look. So there were a few issues and the part of “alleging Google has an adtech stranglehold over press publishers” is merely window dressing. So as I went to a few of these sites, I saw German, Swedish and no English. Now, this is not a stranglehold for me, so I dug deeper. And I looked in a few publications, seeing that there advertisements were a mess, I could not even apply for advertisements in Die Welt, Das Bild and so on. I did not check them all, but the laughable setting is that they seemingly have no idea what they are doing. See the image below

I go to www.google.com and this is the first thing I get in the left lower corner. It was not rocket science, it was precise and clear. And the Advertising gives you:

Simple, precise and direct, NONE of the publications I saw offered anything like that. I got to a page on advertising with Das Bild (I needed Google search to find it), these players are hopelessly lost, they are conceited and running after the facts. Advertising should be a main option at the bottom of Das Bild and Die Welt and it is not there (or better stated, I never found it). The most basic of settings and two of Germans largest circulations are lost beyond hope. So as I personally see it, it is not ‘Google has an adtech stranglehold over press publishers’, as I personally see it, it has become ‘press publishers are hopelessly outdated in the digital environment’, the ‘information’ page I found had one mention of pricing and no relevant actual pricing information. How is that possible in this day and age? Google Ads gives you options, Price per click, price per impression, and many other options and you can select your preference and set how much you are willing to pay. And the Google system is unsurpassed. You might bid $20, yet in the end you ONLY pay one cent more than the previous bid winner. So if we see the following bids:

BidCharged
1$ 20$ 0.54
2$ 5$ 0.53
3$ 3$ 0.52
4$ 1$ 0.51
5$ 0.50$ 0.50

Before Google the advertiser was NEVER given this and it changed the game, the ‘exploiters’ suddenly lost all traffic, they lost their customers and they lost their revenue. This is not a stranglehold, this is giving the customer proper treatment, perhaps EPC Chairman Christian Van Thillo might take notice of that. If we publicly set the advertisement prices over the last six years from Axel Springer, News UK, Conde Nast, Bonnier News and Editorial Prensa Iberica, what will we see then? Even now I could not find precise advertising prices in Die Welt and Das Bild. I get a presentation who they work with, but a consumer wants to know what it will cost them. So when you all go cry at the desk of the European Commission consider that the consumer and the consumer advertiser is given a clear picture and a clear understanding and the stage of what comes next. In addition, when we take “When publishers choose to use our advertising services, they keep the majority of revenue and every year we pay out billions of dollars directly to the publishing partners in our ad network” and we set that against “Google has achieved end-to-end control of the ad tech value chain, boasting market shares as high as 90-100% in segments of the ad tech chain” it is because Google offered and showed value for money from the very beginning, something most advertising agencies have never done. In addition, Google Ads has driven technology that made the advertisers more clever in the way they advertised, something others have never done. 

And in all this, when we see the EPC make claims like: ‘Freedom to earn advertising revenue’ and ‘Freedom to innovate’ whilst two of the partner clearly are lost on innovation, they might embrace earn advertising revenue, but without innovation it becomes meaningless and in that, the advertisers that require visibility see that Google Ads delivers whilst keeping cost down, optionally setting a stage to a new path that is cheaper for the advertiser, so how did the EPC approach that? This is not stranglehold, this is as I see it the path of exploitation and many advertisers have had enough of that and they were willing to try Google Ads and those who did remained in Google Ads, clearly the EPC needs to look up the word innovation, let me help them out: “the introduction of something new”, so where is that innovation in Die Welt and Das Bild? 

Seems that it is another chihuahua crying that they no longer matter, a waste of my time as I see it, not the people that could ever qualify for my 5G solution, that is (as I personally see it) true advertising power, in the hands of the retailer. 

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