Tag Archives: Apple

July 15, 2023 · 22:07

A 2 minute warning?

Yes, we can relate. Yet some will think it is about the 1976 movie, and they are not entirely incorrect. It has a different relationship. It is about a BBC article (at https://www.bbc.com/worklife/article/20230712-consumer-brands-leave-social-media-meta-threads) where we see ‘Why your favourite brand may be taking a social media break’. It is here where the speculations start. We are given “Like many of us, big companies are struggling to keep up with the number of social media platforms vying for their time and attention. They’re faced with the important choice of which apps to choose, in a market where social media can be an important brand-building tool and enable them to target consumers where they are most active.” You see there is more than one stream in motion. It goes beyond sniping (or shotgun marketing for that matter). It is about amount of considering versus smart considering. It was never far of my mind. You see my IP was set on a premise and even as it had options for advertising, or sniping. It was never about the timeline. Facebook overplayed its hand. Not initially, but over time people are starting to resent this approach. And like that 1976 movie, you could take a sniper rifle into the LA Colosseum and seek your target. One building with packed people, the chance to find your target is decently high. Now consider that Facebook was the Gatling gun and people started to shy away from that building you see that building holds 77,500 people. The Gatling gun (modern version) shoots up to 6,000 rounds a minute, as such the entire stadium is covered in 13 minutes. A sniping rifle can never get there, but its usage is different, each shot is a kill. It is precise and takes time. Sniping advertising is the same. It take time and effort (and causes less alarm). Yet the return on investment is almost always there and that was the approach I had in my new solution. It allows the ‘target’ the choice and that is the operative word. I do not think that brands are taking a social media break. They are (finally) figuring out that you can either market more and more, or you can start being smart about how you market your brand (almost like SPSS Answertree, 1998). And brands are figuring out that they start need to become smart about there approach (which would work out nicely for me as well). The article mentions Lush cosmetics and “The beauty company initially dropped off the platforms in 2019, due to concerns about fighting with ever-changing social media algorithms as well as the company’s worry about the potentially negative impact of social media on young people.” I reckon they were ahead of the pack when they decided that and they were considering what was wise, what was clever and how to be smart about it. Meta cares about its own bottom dollar first and that is where the users see the impact of a free service. I got there in 2021 and my models are looking very awesome, and their view is improving by the month. As such I mentioned a few months ago that I would indirectly be taking business away from Meta (and others), now if Amazon wakes up, they could end up with the home and away advantage all at the same time. If not it will fall to Tencent Technologies. I reckon that they are about to realise what I found and my mind would be worth a lot overnight. Apple is still not out of the race I reckon (if they have the answer to the qualifying question) but it is too much speculation. This is about marketing and that is only the start. You see, no matter how we see it. Whether we consider shotgun marketing, sniping marketing, blanket marketing and a few other methods. In the end these are the old ways and when the new ways come to pass a lot of granular discussions go out of the window. You all saw Meta (or Facebook), YouTube and Instagram marketing as the next wave, it was never that, it was a digital approach to Direct Marketing and SPSS shot that to smithereens in 1998 when they gave the audiences on global level Answertree. When you realise the simplicity and the connected improved results of that solution, that is when you realise that the age of Meta is nearly over. They had a good run mind you. They ran marketing into new directions for 19 years, just like Direct Marketing did 2 decades before and whatever came before that. This doesn’t mean that Meta is ending, but it will see a reduced interest and others will push the next wave. Who it will be? I have no idea, I am not tapping the vein of marketing. I merely saw another option that could have benefits for me, merely a benefit and that was enough for me. The next marketing wave is for whomever has a life dedicated to marketing, it is not me.

So there might be a 2 minute warning, although in marketing terms it is most likely a 2 years warning, as such someone will be raking in new solutions somewhere in 2025 and I reckon that this is when other options will be drowning out the voices of fake news and real news and create a new setting of what consolidates the marketing and advertising surrounding it. But that is my speculated view on the matter.

Enjoy the weekend, just 48 hours at best to go.

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July 14, 2023 · 22:47

About last night

Yup, I am going to go there. Yesterday I started writing about a new IP, a new game. It is incomplete. It is new and as far as I can tell, it has never been done before. As such I leave this IP for free exclusively to developers for the Amazon Luna and the Tencent technologies. You see, Microsoft is out. They are so driven to keep gaming IP out of the hands of Sony, making all non-Microsoft gamers suffer. It is my duty to make them burn. For instance they are trying to buy Blizzard/Activision for $69,000,000,000. This means that they need (over 3 years without accounting for interest) $2,000,000,000 a month just to clear this. Microsoft will have a whole battery of accountants making some bad loan corporation (where they push in all the bad loans into) or some other creative solution. You see, they can try to make the revenue, or I can hand solutions to their competitors and if I create enough options, Microsoft will end up being cornered more and more and it will implode. Especially when you cannot pay for a $69 billion dollar solution. Amazon and Tencent created a viable solution. Apple, Google and Sony are pushing on other corners as well. As such pushing more and more against Microsoft will show the dents in their armour until it cracks and no longer protects their board (or is that bored) of directors. The creative mind gets to win and the fakers at Microsoft trying to rely on spin will end up with less and less. That is my simple motivation to teach Microsoft a lesson. When they validly took over Bethesda they woke up an angry gamer. To everything there is a consequence, Microsoft is about to learn what a world with 

The stage
The stage was set in a dream. In that dream I was climbing a building. I was not alone and the building was a ruin, no idea where or what caused it. The ruin was parts of floors, walls and it had paths with boxes, crates made out of metal, plastic and wood. I needed to get somewhere, but what it was faded the moment I woke up. And that reminded me of Mirror’s edge. All clean, crisp and futuristic. Now consider a new game, doing free running, or free running plus to get to a price, part of a story or something we need to achieve. But this is not set as ‘set to a path’. An open world building, but the design and the programming is not set to a graphic, but set to engineering principles. The building could collapse, but to gravity and engineering, not to cool looking premisses. As such there are no ‘set courses’ there is no one sides solution. And as we scale more and more (and higher places) we get an entirely new game. This is not some game that would work on consoles, this has streaming (GaaS) written all over it and as you see it now, it might not be an actual solution, merely the start to one. Yet as far as I can tell no one has this and now it is free for the Amazon and Tencent technologies. I reckon I need to come up with half a dozen ideas more and the fate of Microsoft will be sealed. It already is, but getting there sooner works for me. Consider that Microsoft seemingly had a quarter revenue of $52.857B, a mere 7% more. They will (with future purchases) require well over $59 billion a quarter just to stand still, but with the added purchase they will require to get well over $65 billion a quarter just to appease their shareholders and that is where I come in If I can divert enough people to Amazon and Tencent Technologies whilst Apple, Google and Sony keep the pressure building on the other side there is every chance that Microsoft will see the down side of pissing off gamers in their pursuit of greed at their expense. 

It is my personal view and I admit if someone tells me I am wrong, they might have a case, but we all react in out own ways and this was mine. At least I am creative and handing it to hands of non-Microsoft making. 

Enjoy the day before the weekend.

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July 11, 2023 · 16:12

Out of the blue

This is what happened. I was walking on the street (as one does) and I noticed an elderly Asian lady talking into the screen of her mobile phone. This is nothing special even as we realise some things, but that was not what it was about. You see I love my Pixel 6, it does what it needs to do and then some, but I suddenly realised something. 

For this we need to go back to a year ago when Sony made a new introduction. It was the new Bravia XR. We can skip all the extra new parts it has and focus on one part. The fact that the speakers are BEHIND the screen, right behind them and for a TV it brings a little extra punch. Yet what happens when we apply a similar setting to a mobile phone? 
Consider the screen below.

Now we consider that we change the small part of the top screen to a (perhaps) thinner solution, water resistant and we put a microphone in the middle part and two speakers on the left and right side of this solution. We have a few less holes (making it more water resistant) and we stop dust getting there and we have a new situation, optionally less resistant to defect.

Now perhaps the boffins at Google have been considering this already, but the idea of transference of IP (outside of its own class) is nothing new. The idea that I am the first one who comes up with this is equally laughable, but I learned that for every 10 ideas I come up with that others have as well, I tend to have one that no one thought of before. Yes it seems hilarious to some, but this is how I came up with half a dozen ideas that no one seems to have in gaming, streaming and 5G (or 5G plus) IP and the moment I make it all public domain the managing dumbo’s out there will come with BS idea that I should have come to them, they would done right by me. Yes, tell me one I never heard one before. The fake it till you make it managers will all be fishing behind the net and it will be for everyone, no patent to make it exclusively. It will be for anyone who wants to make a few dollars. I placed some IP here 2-3 days ago, simply because I could. Simply because I had an idea that no one considered before and I had no skills in that direction. All options that Amazon, Apple and Google missed in the first place (no one cares about Microsoft). As such the world is lacking creativity and I am happy to show them that lesson again and again. For me it is different to some degree. Perhaps it comes down to something else. In 2003 a movie was released called ‘Danny Deckchair’ it was not the act, it was his thought on that pancake breakfast that kept going on in his mind. I felt that way with one of my IP. Even as the value is in the billions, it is nothing compared to my 5G(plus) idea on something else. That could be serious money, but I care about that less. The later IP hits a few bolts on issues I feel stronger about and as such I care about that IP (and keeping it out of the hands of Microsoft). In that same thing I think ideas are nice, but if they have no practical solution to hold onto them, why hold onto them? People will go with ‘It might be worth some, someday’. It is a greed setting and greed drowns creativity every single time. This is why I look at what streaming solutions could do someday. It is because it can push gaming forward and to any gamer that matters. Not more of the same, but more in a direction we never contemplated before and that is where organisations like Amazon and Tencent Technologies are optionally pushing us. The American anti-China sentiment be damned. As such the out of the blue setting is raised, by me more than by some of you. You see, ‘out of the blue’ isn’t that, it is that our subconscious have worked something out and the elderly lady on the phone brought it to the surface for me. Yet if we can see beyond that and learn what triggers us more clearly, we get access to a lot more creativity and that is the lottery ticket we all need to embrace, or at least we should.

So what is next? 
For me it is working on some of the stories I never forgot about, but I needed to take a break and hopefully get to a setting where the story becomes less iterative and more innovative. We can be clever about this, or we can try to look at it in another point of view and that leads to new ways to accelerate any story (beyond looking for some clever twist). And to a storyteller this matters. It is not merely that Market Research setting of telling a story, it becomes an approach where the abacus can be as telling as a laptop, which is the push we all need. Those who are pushed by the laptop are set to a motion started by Apple, Google or Microsoft. But the ones who can get there with an abacus are pushed by their own minds and that push can be more powerful and less constraint that other methods hold. But that is merely my $0.0154 (adjusted for currency and economic settings).

Have a lovely day.

 

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July 10, 2023 · 17:14

Tweeter and Sylvester Musk

There is a stage out there, I cannot say whether I am seeing it right, or wrong. I could be massively wrong, but this is how I see it. It started yesterday with one article and the articles started to pile up and an image was created. Now do no take my interpretation as gospel. I could be wrong, this I say upfront. The story you are about to read had been shaping for some time, yet yesterday the BBC struck a chord within me. As such this all escalated with ‘Twitter Blue accounts fuel Ukraine War misinformation’ (at https://www.bbc.co.uk/news/world-europe-66113460). It was not new, I have other sources making similar claims and they were supporting this with data evidence. I had seen at least one of the claims and I rejected it outright. Twitter is not a valid source, but they do carry valid sources (BBC, the Guardian, Washington Post, NY Times). I might not agree with them, but for the most they tend to properly inform their audience. As such when I saw ““French police are fired upon with American rifles that may have come from Ukraine,” reads the headline.” I knew this was a lie, propagated by someone really stupid (usually) or trolls (often enough) and here we get “BBC Verify has traced it back to pro-Kremlin channels on the Telegram messaging app” and now we have the beginning of a larger setting. Too many people are realising that when you take the blue mark (at $8 per month) you get to spout all kinds of lies gaining followers and reducing Twitter to a populist cloud of misinformation. So as we are told (n the end) “Twitter’s press office acknowledged receipt of our enquiry, but declined to comment” we need to realise that even as Jack Dorsey is not a reliable person, this was NEVER on his watch. He was able to stop many of these issues giving a larger station to laces like Threads to grow and grow they most likely will at present. To see this we need to take the second article. This time it is the Guardian (at https://www.theguardian.com/technology/2023/jul/10/twitter-faces-legal-challenge-after-failing-to-remove-reported-hate-tweets) who gives us ‘Twitter faces legal challenge after failing to remove reported hate tweets’ in this article we see “Twitter faces a landmark legal challenge after the social media giant failed to remove a series of hate-filled tweets reported by users in what could be a turning point in establishing new standards of scrutiny regarding online antisemitism” it is merely one side of a multitude of sides that are haunting Twitter and optionally pushing people to the less agreeable data capturing driven Threads. It is about to become a fight between two parties and the stag is lighting up by the notion, which of the two are the lesser of two evils. And the interesting quote here is “Twitter has received notice of the legal action and has since acted to block some of the offending tweets.” Where they only act when legally being pushed to. It is a dangerous station as it is the setting that populist sources rely on. You see Twitter has had an average of 350,000 tweet per minute and that makes sifting through the fake imagery and discriminating seas of dumbo’s a real challenge. I cannot say how it is as the limits make the old setting incorrect and I have no idea how Manny tweets we get now, yet 10,000 tweets a day for verified users implies that it pays for misinformation to get the blue checkmark at $8 a month. As such for $800 a month a troll farm can instil massive amounts of damage and there is no one to stop them and as it implies, until Twitter gets a legal summons they aren’t likely to do anything either. 

Yet this is not the whole picture, to see a little bit more of this situation we need to add one more article which aired a few hours ago by both the BBC and the Guardian. Here we see ‘Top US senator calls for probe into KSI and Logan Paul energy drink’ (at https://www.bbc.com/news/business-66150857) the texts we need to consider are “US Senate Majority Leader Chuck Schumer has called on regulators to investigate an energy drink promoted by high-profile YouTubers KSI and Logan Paul” as well as “In 2022, Logan Paul and KSI – who have around 48 million YouTube followers between them – launched the caffeine-free Prime Hydration drink” and the coup de grace comes from “The caffeinated Prime Energy drink was launched in January this year. It is promoted by the company as being sugar-free and vegan.” This now gets me to my speculated view. “A company relies on two stupid people to set the stage for a population (Logan Paul and KSI), these people get their coin and as we are given “a caffeine-free Prime Hydration drink” as such these two never did anything wrong, this is seemingly clear. What happens next is that the company released their caffeinated Prime Energy drink on the coat tails of the previous and as the company owns BOTH drinks they will not sue themselves for ‘Is one more alike than the other’ and they get to ride the wave on a high and now we see Chuck Schumer starting an investigation. The company is racking in the dollars, two YouTubers are used to maximum effect and no one did anything wrong? And this is not even the start, this is also about to get a lot worse. When the people behind this new Twitter are setting a much larger stage of ‘Not our problem’ we will have one. The media lost most credibility they had, social media is racking in before it collapses on the draconian overreach of most governments and I am watching on the sidelines when I can get my slice of a multi billion dollar pie, because as that gets worse my position merely improves. I need to consider who I prefer to sell to Google (least likely), Amazon, Apple, Kingdom Holdings (preferred) or Tencent Technologies. 

In the end with the examples that we are seeing today and as we saw them over the last few months as these populations clusters scatter wherever they feel the safest. I lean back and realise that I had the right combination from the start and as the setting decreases in stability (Twitter) we see governments trying some knee jerk reaction towards a solution that was too late to be implemented in the first place. I reckon that after the second child death all will run for the hills and I will watch it happen. What did you think would happen when a child gets 4 times the caffeine meant for an adult? The company might try to hide behind “it is not recommended for children under the age of 18, people who are sensitive to caffeine, pregnant women or women who are breastfeeding”, yet the larger station will be that it was promoted as “as being sugar-free and vegan” and more alike then the ‘less healthy’ version. If it is the one word ‘Energy’ and ‘hydration’ that company has a problem and I reckon that Logan Paul and KSI better start moving, because when the children start dying their 48,000,000 followers will go somewhere else, and fast. 

There is now a station where we have fake information, false information and deceptive information and the people at large can no longer tell the difference between them. As such what will happen next you think? In the meantime other companies will look at the setting that Prime had and they will try to reflect on how they could cash in, the bottom line for them is the dollar (or soon enough the Yuen). I reckon that ChatGPT with their deeper machine learning will add to the confusion. So when you consider that Spark is another word for energy and Sparkling for hydration, what happens when these two drinks are identified as ‘spark’ drink and ‘sparkling’ drink? What is the result when people like Chuck Schumer and whomever brought it to THEIR attention miss it too? How many people will have to dies for people to take notice? I don’t Carew, I have no children, but consider what was done in Yemen, there 11,000 children have died so far. What did you do? I did nothing either, I will admit that. But at least I tried to bring it to the front page of plenty of places, more than many other did.

Enjoy your first day after the weekend.

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July 6, 2023 · 22:39

Threading the needle

Yup, we all try to strike a balance, well, mostly all. You see the greed driven have no balance, they adhere to scales and only for as long as the scales are set to their side. To see this more clearly I will have to quote a previous article. In that article I wrote “Whatever they are spinning here, make no mistake. This is about DATA, this is about AGGREGATION and about linking people, links that too often Twitter has and LinkedIn and Facebook does not” and I wrote this on March 11th (at https://lawlordtobe.com/2023/03/11/one-bowl-of-speculation-please/) in the article ‘One bowl of speculation please’. I made a few more speculation there, but they do not matter, it is not important if they were correct. You see, I took a look at thread today (or at least try to). And the first hint was given below.

We could not create an account, you can only login with an instagram account, Facebook is optionally that desperate. It was always about linking data, about the granularity of their advertising population. That is all it was and Elon Musk opened that door by ruffling the feathers of his population. It gets to be worse as the ‘solution’ does not even work. 

Their servers are in for a rough pounding and when these services are united, your freedom is pretty much over. 

So there I was pondering a few issues and suddenly it hit me, you see when you when you look at the Tencent Technologies solution below, you might not see the options. 

But there is one and Tencent Technologies is now in a pretty good place to set a new stage themselves. It was always possible with cloud streaming, but I wonder if anyone had thought of it. It seems that Google did not, they dumped their solution. Amazon is clearly still in place in a few ways, but I wonder how far they thought ahead and now Tencent Technologies is nipping at their heels. I reckon that by late 2024 they might have figured out what I was seeing today. In the end Tencent and Amazon are in the running for a new side of cloud technology that is about to hit both doors. I wonder who will open their door first, because if I am right (and I have been correct more often than not) then the revenue from that technology will set them in a captains seat for years to come. And it was so simple, the greed driven people were overthinking their revenue and missing the turnpikes that gave them additional revenue on a long term scale. It is the consequence when you cater to the ‘fake it until you make it’ and their pupils have all turned to dollar signs missing innovation left right and centre. Come to think of it, I forgot another player. The third player is Apple and they could stand to gain a lot more (as does Tencent Technologies). I reckon that if Apple supports unreal engine 5 they might be slightly ahead of the other two, I reckon they need to get past the Epic Games launcher as those dodo’s will ruin a lot more than they make, but that would be up to Apple. A stage now set aside as Meta did not prepare properly, they did not copy the accounts setting because the shortcut was too easy, the fakers did not think things through and that will hinder a lot more than they think. No mater how they go about it, as the people realise that more and more data will be linked, the moment that they realise  that their freedom is now set to enabling advertisements on every device they have, that will be the moment that these people will shun away from Meta and whatever they offer handing a large field of opportunity to the ruling cloud streaming players like Amazon and Apple, with Tencent Technologies following soon thereafter. I am a little surprised, did Google not see this coming? I for one to some degree did not, but this is and has been a Google stage and they missed it too, even as they have some of the elements ready (with the Unreal Engine 5 engine as an unknown). A setting that was out there as I have written about it for at least a year. So what else are these people missing out of? Elon Musk opened the door, but the door also leads to places that Twitter and Musk were never in, as such what comes next and who will cater to that pioneering stage?

I honestly do not know, but I will see it come soon enough. Enjoy the day before the day before the weekend. 

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June 28, 2023 · 12:44

Considering sources

We get it, newspapers have their opinion articles and sometimes they strike a nerve. I for one am not ever writing against the royal family, I am a royalist, like my grandfather before me. Yet when I read ‘£3m to fix the UK’s housing crisis? Ha ha ha ha ha, your royal highness’ (at https://www.theguardian.com/commentisfree/2023/jun/27/prince-william-homewards-homelessness-3m) I had a few thoughts. First of all, I had no idea where ALL the quotes come from, whether they are pulled out of context and how accurate the quotes were. You see, consider the sentence “Pull the red wire” and it gets you killed, because the complete sentence was “Pull the red wire, after you isolate the yellow wire” meaning that the partial quote got someone killed. This is how I saw the article without the complete stage. Yet it still gave me thoughts. You see, to deal with “Prince William is going to solve homelessness with a new royal foundation, launching a project called Homewards that starts with £3m for six towns and cities across the UK. It’s such a short sentence to make so little sense” we need to realise that building 50 buildings 6 floors high, each floor containing a dozen one bedroom apartment will get us 3,600 apartments, solving less then 2% of the problem, now consider the price of merely one building and we see that three million is noway near enough to solve the problem, it might be enough to pay for a paper on the problem, but that is as far as it gets. And how to pay for the building? Well, the idea is that those given a place to live will sacrifice 50% of their ‘income’ which pays for the rent, heating and electricity. Their quality of life will improve immensely. Now this is merely what came from my mind top of mind and there are better ideas out there, but the real issue is that nothing is done, there are no advances into stopping homelessness. It is not cut and dry but the lack of activities whilst a player like Apple was reported ‘UK Apple stores paid less than £800,000 tax despite £971.5m of sales’ and this gives us that Apple paid 0.0000823% in taxation. You still think that overhauling tax laws (which I have advocated for over 25 years) is out of bounds? 

I personally believe that Prince William would have known all this, I personally think that this article was meant to ruffle feathers, I merely wonder what short sighted approach was taken here. You see the end quote is “It’s baffling, this commitment to a delusion, where nothing systemic has gone wrong, there is no crash round the corner, no spectre of homelessness stalking all the graphs. It’s such an intricate phantasm, collectively constructed, of an old world in which individuals can solve all their own problems, and if they can’t, Prince William can help. I almost admire it.” You see the larger failing is Zoe Williams (et al) where I a offering the next quote “It’s baffling where this media propagating delusional thoughts whilst not informing us on matters that are actually important. where the media systemically does whatever it needs to get ‘clicks’ a wrongful setting at the expense of the people, exploiting or presenting every crash round the corner, no spectre of induced fear mongering is a stage on every graphs. It’s such an intricate phantasm, collectively constructed, to prey on fears, to prey on missing settings where people are presented that they can do better whilst the presenters know that this is not possible. Lacing income by any means and if that does not work they are happy to reset the quote of any royal, because the people to care about they monarchy even if corporations will not, it impacts their bottom line.” I might be right, I might be wrong, but that is how I feel and for the most the media has already lost over 90% of the credibility they had a decade ago, so when you wonder how much credibility they have in 2026, consider how much they cater to corporations at the expense of you. 

Have a lovely day.

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June 24, 2023 · 10:11

Path of a slippery slope

We all have that at times and this time it is me on that slippery slope. You see I made reference to the loss that Facebook would be facing, and yesterday I decided to dig deeper into that. You see, I have nothing against Facebook (or Meta), I am not after their channels. Yet my new design will give a larger stage and it will cost Facebook 10%-15% (a rough estimate), I doubt it will go beyond that, and if it does, it will not be for many years. Still according to the numbers I am finding (2022), that would mean a loss of $11-$17 billion to Facebook and there is no other side to that. It will not become my revenue (the revenue of my IP). It will trickle down to me to a small degree at some point and I was contemplating how I could enlarge that trickle effect. But I am deciding against it, because it will impact the bottom line which implies that the negative effect is a lot larger than the positive effect. And as I was looking deeper, I saw that the other branch has additional positive effects. Not more money (perhaps over time), but it sets the stage that the revenue of stage one will be met quicker, which is absolutely good. It is the third branch that has a few items, no negative sides, but I have been looking into getting a more positive impact, positive revenue stream sided. Still there is time for that and perhaps as the third branch is executed, more options become available. In the first I am looking into the option of the Tomes that are connected. There is a stream coming there and it is positive, but there are no numbers, no numbers from any reliable source that would give me this stage to be considered quicker. 

As such there are more sides to consider, especially as Facebook is coming with its own Twitter, there is nothing realistic yet, but I have been considering on how this could be accessed. As Twitter is playing games, I see no real benefit at present, but Facebook has other goals and there more options could evolve. 

Still I am on a slippery slope. I was feeling content and safe when it was all about the IP, as such I am not focussing on the revenue streams (other then a return on investment). You see, here we get Microsoft (who is not allowed near my IP). They are a 5 time loser. The first was their Tablet approach (that Surface thingamajig), which is nowhere near Apple, not even a dent in their revenue stream. This was their first loss. Then they lost their cloud solution to Amazon (that bookshop) which is loss number two, then they lost the console war to both Sony and Nintendo. This beckons the laughter that the strongest console in the world lost to the weakest of them all. That gives us loss number three. They are losing market share to both Apple and Adobe in their core office setting which is loss number four and the streaming war they will definitely lose it to whomever ends up with my IP. And in addition to that, they will lose to Amazon for sure and they will lose to whatever Tencent Technology will bring and they are likely to lose to Apple Arcade (I do not know enough of that solution) as well. This makes Microsoft a loser five times over and as such the implosion of Microsoft is still on for 2026. Which after all those billions invested in keeping Sony smaller is just hilarious on many sides. These elements matter because it places my IP in a premium spot. The idea that I have the ammunition that boots Microsoft in the ass makes me happy, no matter how little I get for it. Still, I need to focus. You see, getting overly happy on one side is not good. I require a critical mind to consider what could be done in three stages.

The first is what I must have (Unreal Engine 5)
The second is what I should have (a clear population with a mission statement)
The third is nice to have (A Foxtrot Uniform to Microsoft and optional additional revenue streams to moi)

These three streams are always considered in the short term, medium term and long term. Americans hate long term, the often lack focus and vision. Yet the long term is always important. It matters towards whatever mission statement you cloak yourself in and how you present the solution. It matters a great deal. Only spreadsheet users focus on the next quarter, but it is not about the next year, it is about the next three years (at least) and that is how I saw that Amazon and Google were leaving billions on the floor (Google more than Amazon). It is a realisation on where one could be heading where the real profit is, because the bulk of all revenue seekers are focussed on the next quarter (where their bonus is). And because of that they leave larger revenue options untouched. Feel free to oppose me on that, but when you do, look at your boss and their bosses on where they are focussed on. It is always a next quarter stage and you tend to lose a lot of revenue that way. Even now we see all the tech companies and places like LinkedIn shedding hundreds of jobs, all whilst a place like LinkedIn had options, they had in their niche options to diversify and keep to their niche. Others are in a similar stage, and when we realise that, other can have a go at finding their option. You see when you the delimitation of a corporation (that next quarter thing) your options open up, not merely mine. All those willing to dream and design past a next quarter will have options they never considered before and that is when you see the meadow with lost revenues. A meadow that Microsoft, Google, Amazon, LinkedIn, Meta, Salesforce, and several others. They are all shedding jobs and perhaps for them it is a valid setting, but that also means that they aren’t able to make critical adjustments when people are needed and that is where the visionary comes in. I was lucky that my IP started well before they shedded jobs. I was in a pristine place where no one was looking and I have that advantage now, an advantage that will not last. I get that. But for now they aren’t seeing what I am and with the tens of thousands of jobs gone, the manpower to seek around is also faltering for them (which is good for me). Still I know I am on a slippery slope. There are elements that I am most likely to overlook and I do not know which ones (because if I knew, I wouldn’t be overlooking them). 

Still it is a nice weekend for now, I will see what tomorrow brings. Time is not one element one tries to anticipate, it is too tiring an exercise and you tend to overlook more and more elements, they say a stitch in time saves nine, but for the most you tend to live on borrowed time instead of enjoying life and that is a big no no in my book.

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June 5, 2023 · 07:54

Remastering failure

That is a question I am wondering about. This all started last night when I saw some advertisement of Belvedere Vodka with Daniel Craig (kind of) dancing in it. This reminded me of Christoper Walken in the video of Weapon of choice by Fatboy Slim. This is how it started. You see, in 1980 he starred in a movie called Dogs of war, made after a book by Frederick Forsyth. The cast was good, I personally liked the movie, yet it only made $5.4 million on a $8 million budget. A failure Hollywood would say. Another movie made on an unpublished work was The Wild Geese from 1978, also all star cast making almost 10 million on a nearly 12 million budget. Another failure according to Hollywood. Still they were good movies and both had unorthodox settings in those days. The audience was not ready for these movies.

So what happens when Netflix, Apple or Amazon takes a stab at these making them massively darker, making them larger (like a Mini series) You see, these movies could never be made in 135 minutes. But in 4-6 episodes of 60-90 minutes this takes on a whole new form and this time it is to an audience who is ready for the setting of either movie. And not for nothing, Frederick Forsyth has published a whole range of books that could be redone. Some more readily then others. We think of the fourth protocol as the movie that launched Pierce Brosnan into stardom, and opposing Michael Caine he did the job, but in this day and age that setting is suddenly a lot more real than ever before. The Fourth Protocol made twice the budget, as such it might not be seen as a failure. Yet these stories could rake in the viewers and therefor the cash. I am considering the thought that these movies were ahead of their time and Hollywood trying to blockbuster whatever they could got to these scripts too early. This is merely a personal view and optionally not the right one. Yet I wonder if anyone in these three houses looked at the movies that never made a profit and wondered if they could now. Both Wild Geese and the Dogs of War had the setting of a good story, they had the background to make it interesting (especially Steward Granger as the exploiting merchant banker Sir Edward Matheson in Wild Geese), all sides that were never explored, you could not do that in 134 minutes. Yet now, in the streaming age these jewels could make a new appearance, they are over 40 years old now. I wonder what more these three could find if they altered the vision they have. 

Good movies aren’t grown on trees, they are found in scripts and at the moment the search for scripts is a whole new problem (until the strikes are a thing of the past). They might not have script writers now, but the preamble to prepare for tomorrow is not something you want to leave in the field, not in this day and age.

Enjoy Monday, the weekend is almost yesterday.

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May 30, 2023 · 13:48

My boiling point

Yup, I have one and the Guardian pushed my button. We all have buttons that can be pushed. If you sing “It’s a cruel Summer, leaving me, leaving me here on my own” really off key to Summer Mcintosh there is a chance she’ll blow a gasket too (it is based on classical music by Ace of Base, 1992). Some dislike the limelight, others (like me) have other buttons. And there is the start for today. The article by Rupert Neate a wealth correspondent (whatever that is) is by their own submission a reporter on covering the super rich and inequality, again whatever the hell that is. But let’s look at that article (at https://www.theguardian.com/news/2023/may/29/2-tax-uk-rich-list-families-raise-22bn-year-reform-inequality) where he starts by hiding behind ‘could’ making him some clueless labor tool. The text “A modest wealth tax on the richest 350 families in the UK could raise more than £20bn a year – enough to fund the construction of 145,000 new affordable homes a year – according to research by fairer taxation campaigners” and there is the emotional useless stage. ‘Constructing 145,000 new affordable homes a year’ We will not get the equations there. We do not get locality because that pricing leaves London far outside of the scope. No his goal is limelight, to hide behind ‘could’ and emotions. Then we get “A 2% tax on assets above £10m held by all members of the Sunday Times rich list could raise as much as £22bn, according to analysis by Tax Justice UK, the Economic Change Unit and the New Economics Foundation (NEF).” And still we get no equations or justification on these numbers. We get another emotional ‘tax the rich’ by an emotional tool. And he merely ‘emotionally validates’ some Sunday Times list without justification. 

You see, lets take a look at the Guardian from June 2017 where we were given (at https://www.theguardian.com/uk-news/2017/jun/21/battersea-power-station-affordable-homes-almost-halved-by-developer ) ’Battersea Power Station developer slashes number of affordable homes’, there we see how Malaysian investors slashed 40% of the agreed affordable homes. How did that end? Nothing (and nowhere), you useless tool! Where is the prosecution of exploiting foreign investors? Where are your values there?  In my personal opinion Rupert Neate needs to buy a lollie, sit in a corner, suck on that and shut the fuck up (pardon my language). 

It is always labour minded idiots that are heralding ‘inequality’ and that is a larger problem. I am not against PROPER taxation, but these people according to taxation law paid their fair share and then some. You see in 2022 according to one source “629,000 people paid the additional rate of income tax is 45%, and is paid on earnings above £125,140 a year”, so these people already are in the 45% bracket (don’t worry I have a solution). They have paid their fair share, yet there is another matter. I am not blind to certain levels of inequality. You see fair taxation is also needed on corporations, Apple didn’t become a trillion dollar industry because of their devices. Their tax write offs are unheard of and that had to change decades ago. I wish them all their profits, yet there should be taxation. Retail Gazette gives us ‘UK Apple stores paid less than £800,000 tax despite £971.5m of sales’ did that useless wealth correspondent look at that part? And they are merely one of dozens of companies that are legally stretching the lines of taxation laws. Then we are given “Those on the rich list include the prime minister Rishi Sunak and wife Akshata Murty at number 275 out of 350, with £529m, and the 32-year-old Duke of Westminster, with £9.9bn, at number 11.” And that might be true, so did they pay their taxation? It seems Apple didn’t. And that list grows, whilst the useless people are focussed on people who paid their dues according to tax laws. You see, there is another income stream. We get so much emotional garbage from magazines and newspapers that they should LOSE their 0% VAT setting, we can set that to 6% or 10%, there is your income right there. If you cannot properly report the news, you should be taxed. You forgot about the mirror image you see when you get up in the morning. So I give you another income source. If you cannot properly do your job, you get to be taxed as well.

Issue solved!

You see, if we are to believe the HMRC, six hundred and twenty nine thousand people pay their fair share and then some. So this rich list is utter BS, I say we tax the media, lets see how long they can play games whilst letting some useless wealth correspondent continue their ‘labor’ needs. Yes, this is personal, but we see this come again and again whilst no one is doing anything about tax laws or exploiting investors. Why not? It seems that the Guardian has a few fences to mend and I suggest that they hop to it, I reckon that they could spring that 10% VAT bill, but there is a chance that they will cry like little bitches, just like they did when the Leveson report was released. 

So, they pressed my button and this was my response. So, have a nice day whilst I kill a few people in Skyrim with a bow (we all unwind in our own way), they will never know what hit them.

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May 21, 2023 · 23:53

The perception of others

This is a case, this is often a case and in this case. I am one of the others. You see the ‘news’ is no longer that, it is often filtered information. Information that is accepted by shareholders, stake holders and advertisers, as such the people are seen and treated more often than not as a distant fourth. This setting came to the forefront when I saw ‘G7 takes stand against China’s “economic coercion”’ (at https://www.bbc.co.uk/news/world-asia-65662720) where we are given “And in not one but two statements, the leaders of the world’s richest democracies made clear to Beijing their stance on divisive issues such as the Indo-Pacific and Taiwan. But the most important part of their message centred on what they called “economic coercion””  Now here we need to pause. These people do not lie (at least I hope they do not), but lets take a look at the evidence. The first is the ‘world’s richest democracies’, these nations are

1. Canada, debt around $ 2,100,000,000,000
2. France, debt around € 3,000,000,000,000
3. Germany, debt around € 2,600,000,000,000
4. Italy, debt around $ 3,000,000,000,000
5. Japan, debt around $ 9,300,000,000,000
6. UK, debt around £ 2,500,000,000,000
7. USA, debt around $ 32,500,000,000,000

Yes, they are really rich (in debt). To give a little consideration “As of April 2023 it costs $460 billion to maintain the debt, which is 13% of the total federal spending” for the US, their interest is $460,000,000,000 to pay for the interest and 13% of the entire budget is to pay for the interest. So all this talk about debt ceilings is close to null and void. Not unlike a Ponzi scheme the US government is taking out new loans to pay for the INTEREST of old loans. When did that ever go good? But that is not what this is about. The next stage is about ‘economic coercion’ something America and others have done for decades. Economic coercion is a political tool that the US pushed all over the middle east, and now that Saudi Arabia and other are pulling their contract with the US and giving options to China it is coercion? I mentioned it a few days ago (at https://lawlordtobe.com/2023/05/19/the-stupidity-of-some/) in ‘The stupidity of some’, I made mention of some elements then and several other articles before that. One should not bite the hands that feeds you and I reckon that is why other players were invited to this party as well (no matter what they say). The US is broke and needs others to do some of the heavy lifting. This is OK, or at least that is why allies stick together, but the bulk is deeply in debt with Canada and Australia in a much better position. Germany had industrial revenues so it is not that bad off either. But this is not bout that, it becomes clear when we see “Now, they worry they are being held hostage. In recent years, Beijing has been unafraid to slap trade sanctions on countries that have displeased them. This includes South Korea, when Seoul installed a US missile defence system, and Australia during a recent period of chilly relations.” They worry? So are they being held hostage, or are they not. Lets be clear all these players have engaged with some form of economic coercion in the past, it is a valid political tool, but now that the shoe is on the other foot, the US is worried. It is losing its grip on the Middle East and as Saudi Arabia is uniting its nations and leagues with the added Syria, Egypt and now optionally Iran as well, the stage changes for the west in the Middle East. China has been invited there now and that worries all players of team G7. You see with them losing 5%-10% revenue to China due to all kinds of reasons they are now scared that someone (the big banks like the Rothschilds) will cancel THEIR credit card and that has them scared silly. I would be to, I really would. This is just a few reasons why I tried to sell my IP to Saudi Arabia and Kingdom Holdings (optionally the UAE too). Amazon and Google were asleep and not caring (perhaps they didn’t like my IP) and Microsoft is not invited to that party and optionally Tencent Technologies is.

You see, the stage, several stages are turning to China as an option. Does China have any less debt? I cannot tell, but they are drilling into new business like nothing we see and that has the G7 scared. 

So when we get to “They called for “de-risking”- a policy that Ms von der Leyen, who is attending the summit, has championed. This is a more moderate version of the US’ idea of “decoupling” from China, where they would talk tougher in diplomacy, diversify trade sources, and protect trade and technology.” We see the larger stage, the ‘west’ will diversify trade sources, so that new and emerging economies can only do business with them if they do not do business with China. Almost like Sony did with retailers in 1998/1999. Those who were showing the SEGA Dreamcast would not be getting the PS2. It scared a lot of retailers because PS2 was a winning system and it did. The same was done much earlier with VHS pushing out Betamax (which was superior). A tool used again and again. Yet the larger stage is not these emerging economies, they are a factor, it is what will Saudi Arabia and the UAE do, they are now aligning the next decade and they were the big spenders all over the place and that setting is now heading for China (not sure if it is a done deal) and in this Egypt is important. With them championing Huawei and their G5, Egypt aligns with Saudi Arabia and a lot of commerce and Egypt then becomes a 5G beachhead all over the mediterranean and Africa. This will benefit China a lot. And as we get to “The US is already doing this with its ban on exports of chips and chip technology to China, which Japan and the Netherlands have joined. The G7 is making clear such efforts would not only continue, but ramp up, despite Beijing’s protestations.” This is the stage that is evolving and it is a dangerous move to make. I get why it is done. In the first I am not stating that China is innocent, I am stating that they all used these tools and the debts are drowning their actions. The danger is that if there are any innovative people in China, they will come with an alternative. I have no idea what, but I recall a nice example. The US created a specific ballpoint pen that could be used in space, they spend millions on that solution somehow and Russia? They used a pencil. We saw the Huawei block by Google and now Huawei is rocking the Harmony OS which is available in 77 languages. It is different from both Google and Apple, so what happens when Harmony becomes the tool of choice in the Middle East? You can ban and block, but the danger is that someone finds another way just like Toshiba in Russia decades ago and there was no alternative, as such Toshiba grew and grew with an entire market where they had no competition. Will it happen again? I am certain of it, when one resource closes people look for another resource, it is a natural continuation. Only really stupid people think that no one can get around them and I wonder what will come next. As such I have issues and the BBC did nothing wrong here, they reported, they used quotes and they adhered to something (not sure what). I am showing you that what is said is not merely dangerous it is deceptive. It these are the richest democratic economies, why is there a 50 trillion dollar debt (actually it is decently higher at present). A debt of 50,000 billion and no one is asking questions. I get it (to some degree) Russia is now a problem, the Ukraine is dealing with it, but it can only do so much. It needs support and I agree they do need it and I believe they deserve all the help we can give them, yet across the waters there is no one dealing with the actual debt, they are merely prolonging a complete collapse that will have too many deep in debt for decades. Retirement plans will collapse, health care will collapse and we will all blame someone, but no one is looking at how we all let this happen and now those with the option will look towards the Middle East (including me), a lot are looking at China as an option and a global brain drain will be the consequence. All settings that the G7 will have to consider, because they all have a lot to lose.

Enjoy the start of Monday up to 12 hours (for some) from now. 

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