Tag Archives: Apple

Thought for imagination

Consider the next setting, I am in the Harrods foodcourt, I feel the meat-pie as my right hand caresses the side pf the pie, I see two small basins of ketchup, I grab the knife in my left hand as I slowly use the sharp knife to cut a part of the left side of the pie. I cut through the pastry and the what I think is minced meat. It looks a little dry, but the overwhelming scent of fresh and warm meat enters my nostrils. I add a small bit of ketchup to the pie. The slice is cut in half and I slowly eat the part on my fork. My senses overwhelm with the spices in the meat, the pastry and it does not taste dry, it is an amazing experience and this is merely the first bite.

All what you saw before is true, all came from my imagination. You see I have had meat pie in the past and I envision what might be the perfect meat pie. I have been to harrods twice, but I never set foot in the food courts. Not for any particulate reason, I just never got around to it. I hope to do so in the future, but that will be part of the future that I see, or it might never happen. This is life. So what was this about?

The train of thoughts started a little while ago and that train entered the station again when I stumbled upon same article today ‘Netflix reportedly plans push into video games market’ by the Guardian (at https://www.theguardian.com/media/2021/jun/02/netflix-reportedly-plans-push-video-games-market). The thing that got to me was “Streaming company said to have approached game industry executives with project at early stage”, one could argue that they kill their own project by approaching Ubisoft, Ubisoft has another setting of needs and their product is what I personally would call ‘faulty at best’. Yet it is not all bad news “Netflix has been approaching senior game industry executives about joining it to lead the creation of a subscription games service, according to reports from the tech news site the Information and Reuters”, is the right sentiment, but as I see it, the safest route is to take the route Apple is seemingly taking. Games absent of in app purchases and absent of advertisements. These two elements will spell a much larger stage of doom on the industry than you know. Places like Android and iOS are now filled with phrases like “These ads are driving me insane, every level again”, and it will not be long until people have had enough. Then there is the stage of deceptive conduct in advertisements, a decently new approach to getting people to install your software. But these two elements will have a disastrous impact on gaming soon enough, and it will hit Apple as much as it will hit Google. Then there is the competition, Amazon did a lot better than I expected it would. I (personally minded) thought that it would be an easy win for Google, a tech maker if ever these was one. And it is ahead of Amazon, but I never expected Amazon to be this close to Google in the first place, as such the Amazon Luna remains in the race and there is an element that might not make Google the winner in the end. Google’s approach to exclusive games is not that impressive (as far as I can tell, they have none), Amazon Luna has acquired the knowledge it needs to make that difference. And the article repeats my thoughts towards gaming, with “However, the new offering is at a very early stage, with executives focusing on Apple Arcade as the potential competition. Users of that service, exclusive to Apple’s iPhones, iPads, Macs and AppleTV, pay a flat monthly fee of £4.99 for access to a library of downloadable games, spanning genres and target audiences. Apple sets strict rules on developers, banning them from monetising their games through in-app purchases or advertising, in order to try to keep Arcade a premium service” is the right move, but they made one mistake, a big one, there is no mention of the Amazon Luna and the Luna is in a primed spot to become the number three system behind Sony and Nintendo (yes, I have written off Microsoft to remain a competitor), so even as Netflix has the advantage of a subscription group that makes the head spin of all streaming gaming solutions, good games is where it is at, innovators and makers of original creators that is the winning combo and Netflix (might or might not) move into a field where it is not certain it will become the third position player, or what they classify in the Tour de France, the polka dot player. On the plus side (from my point of view) it will soon thereafter reduce Microsoft to the 6th position, behind Sony, Nintendo, Amazon, Netflix and Google. So as I see it, their investment $7,500,000,000 investment in Bethesda goes tits up and Bethesda is not to blame, the board of directors at Microsoft is. 

I remain a Sony person, hence my Playstation remains on its pedestal, I would say right next of the shrine of Panigale, a Ducati shrine where the executives of Ferrari, Lamborghini and Maserati come to pray for inspiration, OK, there is no Panigale there, because I could never afford one and I am not a racer, but engineering perfection can be recognised by plenty of people, so there! Yet the stage is given, inspiration comes from excellence in creativity and that is what a good gaming provider offers. I wonder if Netflix is considering what they need to do to get there. Microsoft merely bought the IP out there hoping it would thrust them there, but they had too much against them, like the most powerful console in the world that has nothing to offer (at present). They might in the future, but with all the bad decisions haunting them, all whilst Amazon is already on the run towards an upcoming third position, they might not be in time to make a real difference anymore. All this whilst they are trying to bash xCloud streaming everywhere. They become their own worst enemy and when it happens, the people will not trust Microsoft, I see elements of that everywhere and they, what I personal regard as a push towards whatever influencer they can muster is more than a bad call. 

Microsoft (as I personally see it) forgot that good games come from the mix of imagination and creation, they used to know that, yet it seems that they forgot, I have no idea why, the wrong board member, the sentiment of revenue over substance, it could be a boatload of things, but there you have it. And Netflix? 

Well the article gives us the important stage “One key decision that has not yet been finalised is whether a game subscription service would also require Netflix to develop games itself. Apple Arcade is filled entirely by third-party developers, but other gaming subscriptions rely on first-party exclusives to drive signups.” They are hitting the nail on the head, it is the exclusives, Microsoft forgot, Google never embraced and that is the stage why Amazon Luna is in a good place, Netflix could be too. One of these two needs to get these 2-3 exclusives that no one thought about that they are locked into third position and in an industry that is about to have a relevance of 90.7 billion, with a stage that has an annual increase of 24%, it matters, the difference between third and fourth position implies the stage representing several billions, when you consider that good AAA games cost (according to some) $500,000,000 to make, but that result in a God of War with a 97% rating, it is the price of an original masterpiece and it sold over 10,000,000 copies, implying that the game close to a billion. In streaming land, that setting will be a nail driver, 2-3 games like that and people will jump on that bandwagon a lot faster than you think. So as Microsoft gave us (via sources) that they will build native games for the cloud, why would anyone buy one of those overly stated powerful Xbox’s? And in that stage, would you trust a provider who dropped the ball three times in a row to provide you with original games, all whilst they bought the talents and are trying to grow through that premise? So far Netflix might make it, but as far as I can tell, Amazon Luna is most likely primed to get there at present.

And that too will set the indie developers off into a direction, where they end up I cannot tell (it will be their choice), but there are a few indicators that it will not be in a direction Microsoft will like. As I see it, outsourcing gets you a labour force, hiring creation and imagination grants you a universe of opportunity. I will let you work out the rest.

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The stage of what is

Yes, we all have that and I am no exclusion, ‘what is’ is the first part of a question that is dangerous. The answer that follows tends to be subjective and personal, as such it is loaded with bias, not that all bias is bad, but it defers from what actually is. This was the first stage when I saw ‘Lina Khan: The 32-year-old taking on Big Tech’. Then we get “when it comes to unfair competition, there is one sector that has been singled out by Democrats and Republicans alike: Big Tech”, this is the beginning of a discriminatory setting. There are two sides in this and let me begin that Big Tech is not innocent, so what is this about? Lets add ““What became clear is there had been a systemic trend across the US… markets had come to be controlled by a very small number of companies,” she said”, now we need to realise that there are two parts here too, in the first she is not lying and for the most, she is correct. 

So why do I oppose?

The US, most of the Commonwealth and the EU all have a massive failing, they have no clue what they are doing. I have seen that side for over 30 years and it is the beginning of a larger stage. You see the big tech part needs to be split in two elements big tech and those who ‘use’ (or abuse) the elements of big tech. Big tech was more than the FAANG group (Facebook, Apple, Amazon, Netflix, Google), in the beginning there was Microsoft, IBM and Sun as well (there were a few more players but they were gobbled up or ended up being forgotten. When we see charts of technology and market capitalisation we see Microsoft in second place, so why is Microsoft left outside of the targeting of these people? Microsoft is many things, but it was never innocent or some goody two shoes, the same can be argued for IBM, IBM have been gobbling up all kinds of corporations in the last 20 years, so why is IBM disregarded so often? It it nice to target the companies with visibility towards consumers, but that puts Microsoft with more than one issue in the crosshairs, but they are ignored, why is that?

Then we get back to the BBC article (at https://www.bbc.com/news/technology-57501579) where we see “Her general criticism is that Big Tech is simply too big – that a handful of large US tech firms dominate the sector, at the expense of competition”, she is not incorrect, but there are more sides to that story. In 1997 I gave an idea to bosses (in a software firm) on consumers messaging each other and for a firm to be in the middle of that. Being a gateway and a director of messages and giving visibility to people of other matters (I never used the word advertising). It was founded on a missing part when Warner Brothers created (in partnership with Angelfire) a website hub. So fans of Babylon 5, Gilmore Girls and a few other series could Create their own webpage, they got 20MB for free and an address, like in Babylon 5 I was something like Section Red number 23 (I forgot, it was 25 years ago), the bosses stated that there would never be a use for that, it was not their business and there was no business need for something like that and 4 years later someone else created Facebook. Now I am no Facebook creator, what I had was in no way anywhere near that, but that is a side a lot of people forget, the IT people had no clue on what the digital era was bringing and what it looked like, so as they were unaware, politicians had even less of a clue. So when Google had its day (search and email) no one knew what was going on, they merely saw a free email account with 1GB of storage and everyone got on the freebee train, that is all well and good, but nothing is for free, it never ever is. 

As such a lot of companies remained inactive for close to half a decade, Google had created something unique and they are one of the founding fathers of the Digital age. Consider that Microsoft was clueless for close to a decade and when they started they were behind by a lot and there inaccurate overreaction of Bing, is merely laughable. Microsoft makes all these claims yet it was the creators of Google who came up with the search system and they got Stanford to make this for them, just look it up, a patent that is the foundation of Google and Microsoft was in the wind and blind to what would be coming. By the time they figured it out they were merely second tier junkyard vendors. And (as I personally see it) the bigger players in that time (IBM and Microsoft) were all ready to get rich whilst sleeping, they were looking into the SaaS world (diminishing cost to the larger degree), outsourcing as a cost saving and so on, as I see it players like Microsoft and IBM were about reducing cost and pocketing that difference, so as Google grew these players were close to a no-show and do not take my word for that, look at the history line of what was out there. In retrospect Apple saw what would be possible and got on the digital channel as fast as possible. Yet IBM and Microsoft were Big Tech, yet they are ignored in a lot of cases, why is that? When you ignore 2 out of 6 (I am not making Netflix part of this) we get the 2 out of part and that comes down to more than 30%, this is discrimination, it grows as Adobe has its own (well deserved) niche market, yet are they not big tech too? One source gives us “As of June 2021 Adobe has a market cap of $263.55 B. This makes Adobe the world’s 32th most valuable company by market cap according to our data”, which in theory makes them larger than IBM, really? Consider that part, for some reason Adobe is according to some a lot larger than IBM (they are 112th), so when we consider that, can we optionally argue that the setting is tainted? In a stage where there are multiple issues with the numbers and the descriptions we are given, the entire setting of Big Tech is needing a massive amount of scrutiny, and when I see Lina Khan giving us “markets had come to be controlled by a very small number of companies” I start to get issues. Especially when we see “there is one sector that has been singled out by Democrats and Republicans alike: Big Tech”. You see singling out is a form of discrimination, it is bias and that is where we are, a setting of bias and to some extent, we are all to blame, most of us are to blame because of what we were told and what was presented to us, yet no one is looking to close to the presenters themselves and it is there that I see the problem, This is about large firms being too large and the people who do not like these large firms are the people who for the most do not understand the markets they are facing. Just like the stage of media crying like little bitches because they lose revenue to Google (whilst ignoring Bing as it has less than 3% marketshare). 

The who? The what? Why?

This part is a little more complex, to try to give my point, I need to go back to some Google page that gives me “What is Google’s position on this new law? We are not against being regulated by a Code and we are willing to pay to support journalism—we are doing that around the world through News Showcase. But several aspects of the current version of this law are just unworkable for the services you use and our business in Australia. The Code, as it’s written, would break the way Google Search works and the fundamental principle of the internet, by forcing us to pay to provide links to news businesses’ sites. There are two other serious problems remaining with the law, but at the heart of it, it comes down to this: the Code’s rules would undermine a free and open service that’s been built to serve everyone, and replace it with one where a law would give a handful of news businesses an advantage over everybody else.

This is about that News bargaining setting. Here we get ‘by forcing us to pay to provide links to news businesses’ sites’, and I go ‘Why?’ A lot of them do not give us news, they give us filtered information, on addition to this is that if I am unwilling to buy a newspaper, why should I pay for their information? If they want to put it online it is up to them, they can just decide not to put it online, that I their right. In addition some sources for years pretty much EVERY article by the Courier Mail get me a sales page (see below), this is their choice and they are entitled to do so.

Yet this sales pitch is brought to us in the form of a link to a news article. It still happens today and it is not merely the Courier Mail, there are who list of newspapers that use the digital highway to connect to optional new customers. So why should they get paid to be online? In the digital stage the media has become second best, the stage that the politicians are eager to ignore is that a lot of the ‘news bringers’ are degraded to filtered information bringers. In the first why should I ever pay for that and in the second, why would I care whether they live or die? Do not think this is a harsh position, Consider the Daily Mail giving us two days ago ‘Police station is branded the ‘most sexist in Britain’ after investigations find officers moonlighted as prostitutes, shared pornography with the public and conducted affairs with each other on duty’, so how did they get to ‘most sexist in Britain’? What data do they have and hw many police stations did they investigate? There is nothing of that anywhere in the article, then we get to ‘after a series of scandals’, how many is a series of scandals? Over what time frame? Then we get to ‘Whatsapp and Facebook groups used to exchange explicit sexual messages and images have been shut down’, as such were the identities of the people there confirmed? How many were there? What evidence was there? All issues that the Daily Mail seems to skate around and ‘In the latest scandal, PC Steve Lodge, 39’ completes the picture. Who else was hauled to court and is ‘hauled’  a procedural setting in an arrest? When one rites to emphasise to capture the interest of the audience it becomes filtered information, it becomes inaccurate and therefor a lot of it becomes debatable. Well over a dozen additional questions come to mind of a half baked article on the internet, and they get paid for that? And as we consider ‘He was alleged to have’ we get the ‘alleged’ part so that the newspaper cannot be held liable, but how accurate was the article? That same setting transfers to Lina Khan.

The article gives us ‘or rather a perceived lack of competition’ as well as ‘markets had come to be controlled by a very small number of companies’, they are generalising statements, statements lacking direct focal point and specifications. In the first ‘perceived’ is a form of perception, biased and personal, ones perception is not another ones view of the matter. It is not wrong to state it like that, but when you go after people it is all about the specifics and all about data and evidence, as I see it evidence has been lacking all over the board.
And when we consider ‘markets had come to be controlled by a very small number of companies’ I could add “PetSmart has 1650 shops in the US, they could set the price for tabby’s on a national level, is that not a cartel foundation?” Yet these politicians are not interested in a price agreement of pets are they, it is about limiting the stage of certain people, but by doing so they will hurt themselves a lot more than they think. On November 14th 2020 I wrote the article ‘Tik..Tik..Tik..’ (at https://lawlordtobe.com/2020/11/14/tik-tik-tik/), where I wrote “if HarmonyOS catches on, Google will have a much larger problem for a much longer time. If it is about data Google will lose a lot, if it is about branding Google will lose a little, yet Huawei will gain a lot on the global stage and Apple? Apple can only lose to some extent, there is no way that they break even”, and a lot ignored the premise, but now as HarmonyOS has launched (a little late), the stage is here. When it is accepted as a real solution, Google stands to lose the Asian market to a much larger degree and all because a few utterly stupid politicians did not know what they were doing, more important Huawei still has options in the Middle East and in Europe. So the damage will add and add and increase to a much larger degree, especially if India goes that way, for Google a market that could shrink up to 20%, close to 2,000,000,000 consumers are per July 1st ill have an alternative that is not Apple or Google, that is what stupidity gets them. My IP will connect to HarmonyOS, so I am not worried, yet as I see it the Federal Trade Commission (FTC) better start getting its ships properly aligned, because if HarmonyOS is indeed a decent version from version 2 onwards the US tech market could shrink by a little over 22.4%, the US economy is in no way ready for such a hit, all because politicians decided to shout without evidence and knowhow of what they were doing, a nice mess, isn’t it?

The stage of ‘What is’ depends on reflection and comprehension and both were lacking in the US, I wonder what they will lose next. 

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Perceived stupidity

Yes, hard to see that is it? It is perceived, perceived by me, by you, by people who are clueless and by people who are basically mindless. Perception is a dangerous thing, but the US is trying to get a handle on it. This issue starts with that I am not making any claims, I am not stating or implying that I am wiser than the US House Judiciary Committee (wiser is not the same as more intelligent). Yet the US House Judiciary Committee (via Al Jazeera) is giving us “if passed, would bar Amazon from selling its own branded products, Amazon Basics, for example, or Apple from offering Apple Music, or Google from providing specialised search services in travel, local businesses and shopping”, In addition we see “The proposal could also threaten Google’s $23 billion display-advertising business. Google runs an exchange for ad transactions and provides the technology used by website publishers and advertisers to buy and sell digital advertising, but it also competes in the marketplace as a buyer and a seller”. As such this article was aired two days ago, which I initially missed, but when I read it (about three hours ago), I fell over laughing and I did not stop laughing for an hour. The absolute irony of the issue is that my IP avoids all that and in addition creates new waves too. So, not only am I feeling great, there is every chance that Google and Amazon will be vying for my affection (Apple is not a consideration at present). So not only is my IP valuable, it now in addition optionally negates the $23,000,000,000 Google business giving it another avenue of release and that one is one the US House Judiciary Committee cannot attack, my setting was founded on decentralisation. 

So am am I perceived to be stupid, or are they (Not judging)? Consider what we see (at https://www.aljazeera.com/economy/2021/6/11/us-tech-titans-would-have-to-exit-key-businesses-under-house-plan), the text “Amazon.com Inc., Apple Inc. and other U.S. technology giants would have to sell or exit key businesses under sweeping antitrust legislation proposed by House lawmakers”, is this anything less than the US government trying to take control of a business they have no business being in? They will call it something like “Let the little fish grow”, yet the flaw is that any business is entitled to go where it wants and now we suddenly see the larger stage where Canada and the UK could reap massive rewards, just because some people were discriminatory against the FAANG group. Consider laws and bills to discriminate against 5 players. I stated yesterday that this would not go well, and I believe I am correct (we all believe we are correct), but in a stage where not only am I proven correct, the stage soon becomes that my IP will flourish even more than I had ever thought possible. 

Granny in sights

So, even though the bear is not killed yet, someone gave me an Accuracy International .50 sniper rifle (with 3 rounds) and I get to take down my target from 100 metres, and if I hit that target I will become a multi millionaire, so yes, that granny with her walker will not have a chance to cross the road alive. I reckon one bullet is quite enough.  And there I was thinking that I would end up with a paint-gun with metal pallets. 

So the old setting of “prohibit tech companies from owning a business that competes with other products or services on their platforms, among other measures”, a stage that players like Microsoft and IBM enjoyed for decades is out of the way. Yet it also muddies the water. Consider that Microsoft bought Bethesda ($8.5B) and Minecraft ($2.2B), which was their way of giving Sony the finger, now we will see a very different stage and that might work, but it also means that these player will hire all the talent out of other software houses and dim the lights in other ways. Did they even consider the impact of their plan and if they can do it, players like Chengdu Nibirutech Inc, Augegame Network Technology Co., Ltd., GamesUnion Technology Co.,Ltd and several others, so when they start tinkering on the other fence, what happens then? Too many people lost faith in players like Ubisoft, they might give nice presentations, but so far too many of their products are bug ridden, the gamer have had enough and in that stage we see that the US government is tying the hands of big tech as they compete with China and Russia. How was that ever a good idea? Oh and that is before independent developers consider an upgraded Neom as a place of development. Especially as Fierce Wireless 2 days ago gave us “Users on Verizon’s 5G network in mature deployment areas don’t yet notice much difference in performance than 4G users, according to new analysis from Tutela”, in a stage where Saudi Arabia has a 5G that is 700% faster than the US, is this really the time to have a pissing contest when one is lagging on a technology field, a economic field and a manufacturing and project field? But that is all good news for places like Canada and the UK, as such the economic field will adjust and it will take the sails out of Wall Street as I personally see it, but in that regard I might be wrong. These elements matter, If you think of it Amazon was a book seller, so is all to be sold off? In this how much more expensive will your lives end up being? Google might be in a better place, but when we see “Google runs an exchange for ad transactions and provides the technology used by website publishers and advertisers to buy and sell digital advertising”, when that goes into the air, do you think the scam and phishing era is gone? No, it will go from one a week to several a day and you will not block them all, more important, if you see places like Twitter, we already get the issue there, advertisers trying to call in the ‘click bitches’ hoping to get revenue of dozens of pages, all whilst that EVERY PAGE there is a trojan danger by people they never knew, but the advertisement money os too appealing, especially if they get a dime a page per person. Do you think that these advertisers are doing it out of the goodness of their hearts and matters will go from bad to worse and that same US House Judiciary Committee is clueless how to stop what comes next, they never explored the dangers there. 

So when we get to David Cicilline, a Rhode Island Democrat, who was so about the power of big-tech, yet the Boston Globe (at https://www.bostonglobe.com/2021/06/11/metro/unemployment-fraud-hit-one-rhode-islands-congressmen/) gives us “In March, the Rhode Island Department of Labor and Training (DLT) reported that 43 percent of claims turned out to be suspected and confirmed fraud during the pandemic, and about $37.6 million was paid out to confirmed fraudulent claims. Another $209.6 million was paid out to suspected fraudulent claims. The good news is that it could have been much worse. The state believes it stopped at least $3.2 billion in payments to suspected fraudulent claims between March 2020 and March 2021.” The article also gives us that 15 Rhode Island residents were charged in a nationwide unemployment scheme, yet do you think that these 15 were responsible for the $209 million, or the alleged thwarted $3,200,000,000? I personally believe that he has no clue what is about to hit the US when these big tech bills becomes a reality. And as I said it yesterday, a tax overhaul is decades late.

I saw the fake tunnel in the distance in 1998, that is almost a quarter of a century ago, it has been that long that US politics decided to remain inactive and now they are making matters worse by overreacting, but that will works out nicely for other nations, so if Amazon and others relocate to Toronto (CAN) or Ipswich (UK) the US will have done it to themselves.

 

In some cases I say ‘Time will tell’ yet here the phrase ‘Surprise, surprise. Time is here!’ seems more apt.

We will all know soon enough.

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Choices and Wisdom

We all have all kinds of wisdom, what we learned in school and that what as further tempered by work and eduction. Then there is the wisdom we get over time, from the things we have enjoyed doing, or loved doing for decades. No this is not some weird way to tell others that we are all well grown gynaecologists (without a medical education we really are not), yet some events, like photography, music, filming, gaming, reading. These are skills that develop over time. Some will never be great writers, but they grow a knowledge that allows them to recognise good and great pieces of writing, some will see great movies and TV series from the early beginnings, some will recognise a really great game. We all grow such skills, some faster and more complete than others. And here is where I am now. With Keno Diastima I am now at an impasse. I completed the thoughts on the cliffhanger on season 3, and as I see it, it will be one that will make jaws drop all over the field, yet what next? Try to get into season 4? Or end the story with a wide open ending? For some reason the second one is appealing to me. I haven’t thought of where to go in season 4, that is true enough, but in all that the setting of an open ending is appealing. It lets the viewer imagine what would be next. I personally never liked the American approach to finalise everything. The setting is that in the first finalisation is overrated, in the second it is that life is never complete, if we finalise we cannot perfect, if we cannot perfect we can grow, we can become better, the finalised people are mediocre or will never know the perfection they could have been headed to. It is like a lot of Ubisoft games, they are below par. 

Am I correct?
Well, the balance of probability states me to be correct, yet in opposition, we see God of War 4, Ratchet and Clank Rifts apart, Miles Morales. The PS5 is showing a whole host of games that ended up close to perfect, all whilst Ubisoft showed us games that were mediocre between 70% and 80%. So we have two stations, one showing me that I am right, one making it debatable and I am in the middle trying to make a choice. In all this I am wondering what to do. Even as I saw another side of some of the settings that I designed, as I see more and more evolutions in the IP I created, I also see that anything can be improved on, Keno Diastima is no exception. And in this yes, there is more to explore, but the appeal of finishing a story on a high is weirdly appealing. I wonder if J. Michael Straczynski faced this at the end of season 4 of Babylon 5? 

So how should I go about it? I am asking this of myself. Perhaps in a few days I see the light and a larger idea opens up, but it is not a guarantee. And within me the struggle continues shall I move forward, or not? It is a stage of wondering, not a stage of fear. Not a stage where we see ‘US lawmakers have introduced five bills aimed at limiting the power held by Big Tech companies’, bills that were designed out of fear, because overhauling the tax laws to fit all was too dangerous, powerful friends would be out in the cold and demonising a few is preferable, not unlike the Nazi’s who demonised the gypsies, the jews and a few others, remember that? How did that end? So when you see “The bills were drafted after a 16-month investigation into the powers of Amazon, Apple, Google and Facebook” consider that a law on 4 is discrimination, an overhauled tax law including the 4 is the right direction. I have said that for the better part of 2 decades, yet we see an investigation of 16 months. How is there any level of equilibrium? How is there balance on al fronts when 4 are demonised? So when will they limit Netflix and Disney plus to give ‘equal’ way to the others? It is the beginning of dead people trying to live a little longer. Soon America will see a larger setting, soon they will claim the union of patents and IP into the economy, because it will be best for all the people, a limitation of 5 is preferable over the denying to nearly all, and the US still has no plan to avoid overspending by trillions on an annual basis. So whilst I look at the optional ending of a great ride, they are merely looking at the continuation of a mediocre ride and there is the rub, there is the flaw. We see it in movies, TV, games, books and software, yet we do not catch on, life is unpredictable. Those who wield choices to their end are all about staying in power, even though they do not contribute and they are scared, China is on their heels to surpass them technological and economical, a twofold loss. So whilst CNBC gives us ‘U.S.-China relations are ‘still deteriorating,’ says former U.S. ambassador’, we need to consider that the US overplayed itself economically in well over a decade and whilst they needed to strap expenses, they refused to do so, they entered a road of iteration, all whilst a nation without true innovation has no place to go, but to become a following sheep and the innovations by Huawei are proof of that, Apple, IBM, Microsoft all iterative, all whilst I designed more original IP by myself then all of them together. And that is separate from the ideas on movies, TV series and games I came up with, and that is besides the additions to existing games. 

I feel happy in some way and sad that several government are so scared and so dependent on the US that it is almost scary that the media (from a multitude of sources) are merely copy and pasting some news. Consider ‘Romanian president signs bill into law to ban Huawei from 5G’, as well as ‘‘No concrete proof’ of espionage: Malaysia on verge of Huawei 5G deal. For me the issue is that the US and others have NEVER EVER shown evidence that Huawei equipment was used for espionage. In opposition the equipment in use (Cisco for example) allows for example allows for all kinds of sneaky acquisition of data. The sources via Solarwinds are proof of other larger flaws, Huawei equipment is not needed. When you consider that and we see the US accusations, as well as copied accusations by others, all whilst no evidence was ever produced. The Verge gave us “There is no hard evidence to support this notion, and some of the reasons put forward for this notion are weak. For example, the background of the chairmen of Huawei. Huawei founder Mr. Ren Zhengfei once served in the People’s Liberation Army. As we know, serving in the army was one way of getting out of poverty for people in the countryside, which is where Mr. Ren is from. His time in the army was a short one and he was not in any important position”, as well as “Any supposedly safe Chinese product is one firmware update away from being an insecure Chinese product”. The second one is optional, but that applies to all American hardware as well, but the media is not giving us that part, are they? The media did (to the largest extent) avoid for the longest time to look into the Cisco flaw(s), even as Cisco informed their customers close to immediately. So what is wisdom? I am not sure if I am the right person to state that, but I do feel that limiting 5 players whilst they were not illegally acting is wrong on several levels and all whilst the IP and patent stage remains open, as such I will make a case for my IP to be placed in either the UK or Canada. They seem the safest place and when other figure out what I have figured out and the IP and patents of the Fortune 500 end up being registered in these two locations over the US, you will see that I am correct and the US will find them self in something close to a Wall Street free fall soon thereafter. 

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The left corner

Yup, we have all heard it on TV, in movies. In the left corner weighing ……. Yada, yada, yada. The beginning of a match. You heard it, but did you realise it? It hit me today, I was thinking back to the good old days (Google Plus), it had a side others ignored and they are still ignoring it. I joined Facebook in 2004, or was it 2003? The setting was that I was travelling the globe, most of the direct family (when they were still alive) had a travelling bug. As such Facebook was part of a solution, yet it turned out that Google Plus was a much better fit. Reality shows that I have 2 best friends, I have a number of ‘sort of friends’ and I have relatives. Apart from the relative members I would happily shoot with an M-24, I did try to stay in touch with those I had no need to shoot and then time caught up with them and they died. 

Family solution

Time is the eternal equaliser and it will claim me too at some point (once). Yet today I considered how the need for greed of Facebook is leaving an untapped side to social media. They were all about boasting that everyone wants to know everything (better for advertisement), yet the foundation of Google plus was that you decided to give to certain circles, and family is its own circle. Facebook forgot about that part and the others that followed Facebook is overlooking that too (as far as I can tell). You see, the world is not interested in the desk you bought (unless it comes with a naked lady) and then they are merely interested in how visible the nudity of the lady is. But family members are different, they are interested in your new desk, your new quilt cover, especially when there is more than an hour of travel time involved. Some are a lot further away and they want to see the birthday pics of your little one, the rest of the world has no business to see those. So why did social media evolve into an advertisement space where we see all no matter how trivial, or how convoluted the message? 

And as far as I could tell there was no one, at least that was the case, former Facebook employees caught on and created Cocoon. It is not free, it will cost you $39.99 USD per year, yet as they say (at cocoon.com) “Thirty days after you create a Cocoon, one person in the group will need to sponsor it on everyone’s behalf to keep it going. You don’t need to decide upfront whether to pay for Cocoon, only after you reach the end of your trial period. A Cocoon costs $5.99 USD per month or $39.99 USD per year for the entire group”, so one family member pays the amount of slightly less than $40 a year to keep it going and only ONE member needs to pay. That is a very different story and it is one that could take off. So as we get “The app itself does not cost money to download. Pricing is per Cocoon, not per person, and you can be in as many Cocoons as you would like”, it is actually brilliant, to get back to the true foundations of social media, of true socialising and I am amazed that others had not caught on here. Consider a family with nieces, nephews and other riffraff (read: family members) and one price per family. I am decently amazed that they have not cornered that industry yet, because as I see it that setup could grow far and fast over the next three years. As Google lost its Plus side, Cocoon might be all that remains for a lot of people who are sick of the 17 advertisements an hour and the nobodies who have something not so nice to say about your niece’s new dress or your nephew’s new bike. Yes we all make fun of family, yet that is the right of a family member, to say to auntie bertha that her hat went out of fashion when Black and White TV’s did. 

I am equally aware that Cocoon is not advertising, which is debatable as a choice, because there are globally millions who have had enough of Facebook in some regard. I am not totally against Facebook, it has its space and its function when it is about schools, friends that are not family members. And with Google Plus out of the equation Cocoon has a much larger stage to play on. And as they end their sales pitch with “You can be in as many Cocoons as you’d like, but they’ll remain separate from each other and you can navigate between them using the Cocoon switcher. Your nickname, picture, and colour are distinct in each, and contents from one Cocoon can’t be shared or forwarded into another.” We can clearly see that they are on the right track, they are heading into a direction where Social media should have headed in to a much larger degree than it has been doing. If there is one downside it will be the case that I can have it on my iPad, but not on a MacBook. At times I prefer to do my socialising on something with a decent keyboard, I am just wired that way, but that is me, some will find the iPad, android phone and/or iPhone sufficient. I also believe there are a few flaws in the initial stage, but that might be me (I don’t think so though), as such it is a great setting and it does have a real future on a stage where people are being drowned on advertisement and personalised information mining. Yet cocoon is new and fresh, just like the 1985 movie which was all about family as well. 

When you have a family that you do not want to shoot at a moment’s notice, Cocoon is a bright choice in a field where most choices are smitten with some level of darkness.

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Treason, by Apple

Yup, this is not some kind of aftershave, it is what I see as treason. Apple (not unlike Microsoft) is about pushing people into the direction where they WANT us to go, not where we want to go, but they seemingly do not care, it is about their long term goal, so a push here and there is perfectly OK to them (I reckon). And this is not some anti-Apple bias, I have been with apple since the Performa 630, I still have the old G5 Powermac, as well as an iPad.

MacPro

The evidence? Well, go to the Apple site, look at the new iMac, in all kinds of colours, there is also the Mac Pro, not even the most powerful one will set you back an almost hefty £22,299.00. One would think that this would be as complete as possible, but you would be wrong. You see, one part is missing, in both the new iMac and the Mac pro. It is a Apple (USB) SuperDrive, the accessories pages do not show one, the hardware does not offer one, you need to seek it out via Google search to find one, yes, OUTSIDE of the Apple site you need to find it and it is in one silver colour only, so the embracement of all these colours is a little bogus. I went to two Apple stores in Sydney to find one for a MacBook, but they didn’t have them. Is that not weird? And also consider that the design of the MacPro started some time ago, as such there is a larger stage of pushing CD’s and DVD’s, as medium for all directions, including data was left out in the open for well over 2 years.

I know people with disk backups that go back a decade, there are people with over a thousand CD albums, now they cannot listen to them on their AirPods, or AirPods max. The list goes on, but you feel the drift here, it is what I personally would see as an act of treason by Apple to its consumers. So whilst we see that in 2020 31.6 million CD albums were sold in the United States alone, we see the stage where millions of users are knowingly left in the cold, I myself have a fair share of Albums, I have up to a 100 cd’s with photo-archive backups, and a similar amount of data, yet what happens when a £22,299.00 will not allow me to read that data? And that is merely one person, will Apple tell us that the millions of users, looking for an Apple IT product, none of them would need a superdrive, or a drive built in? Can anyone explain the insanity of that thought? I get the need to have it external in these air products, but these air products are not used by airheads and they need access to legacy data, a fair amount of them consultants they need to rely on a GB sized email with the data instead of getting mailed a disc leaving both parties open to more dangers. So whilst we take a gander towards the Epic case on their stores, perhaps a seemingly exploitative firm named Epic might have an optional case?

We accept that the superdrive is an addition to some products, but should it be to a £22,299.00 system that is priced without a display? You merely need to look at the design to see that the disc format was erased from consideration, as it was with the iMac where all things (including mouse) come in all colours, but not the superdrive, I could not even find a way to order that one in THEIR store. So, you tell me, is it treason to the consumers, or is it the most stupid form of intentional reckless neglect of their customers? I will let you ponder that part of the equation by yourself.

Well, back to the larger consideration in a new stage in my Fibretech adventure, and before there was colour, there was touchscreen, so here I go pondering away again, have a great day.

P.S. I did get a new handle on the option of interacting with consumer staged Domotics, but that is for another time.

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The good and the bad

Yes, today we see that the B is for bad, which also means BBC. A stage we never saw coming, but now that it is out in the open and the carefully phrased denials come out, we all get to see the filthy side of journalism and we see that one we thought was a good element is basically darker than Darth Vader could ever be. And evil is also synonymous with the B of Bing, a company that hijacks your results, they are too incompetent to do anything by themselves, so as I personally see it, they steal it from Google.

But this is not about Microsoft, this is about the evil BBC, the Guardian gave us “Lyons said critics had to accept that the corporation “is not the same organisation it was 25 years ago””, it is seen in the article ‘Fears of ‘feeding frenzy’ against BBC after Diana interview backlash’ (at https://www.theguardian.com/media/2021/may/21/ex-bbc-trust-chair-fears-feeding-frenzy-over-diana-interview), in this it is my view that Sir Michael Lyons is optionally (and speculatively) a deranged loon. The media has gotten worse and now we see that the BBC is just as foul as the rest of the media, in this the hidden admission that the BBC knew it was hiding the media filth that is represented through Martin Bashir. When you consider “Lyons said, adding: “But this can’t be time for a feeding frenzy on the BBC.”” We should see the stupidity that Sir Michael Lyons represents. Yes, it is time, you do not get to play deceitfully nice for 25 years in a stage that optionally cost the life of a royal and play nice and timid, you get to take it up any hole we see fit, you do not get to have a choice or a voice in this. 

When we consider that Martin Bashir has had a 25 year career based on a lie and on deceptive conduct and he ends up with a 2 million pound house, a wealthy career and he walks out because  he was given a tap on the shoulder? Yes, we all get to be angry and we all get to decide what happens to the BBC and in this, many will be livid if the governing members who all touched and protected Martin Bashir get to walk away free and clear. Perhaps you need a reminder of what happened when the British people lost their princess.

If each person who attended that funeral and these events demand a drop of blood from every person involved in this scandal, the BBC becomes devoid of life, so Sir Michael Lyons better realise his tone on trivialisation of the event. I am also taking notice of “However, government sources played down the idea of immediate and drastic action, saying one key test would be whether the BBC’s much-changed structure was seen as less at risk of such failings, both in terms of the initial deception and time it took to emerge”, we can agree that there are sides that are debatable, but the setting of “BBC’s much-changed structure was seen as less at risk of such failings” is wrong and irresponsible. That was seen in my previous blog where we see Lord Dyson reflect on the initial BBC investigation and the fact that Martin Bashir took the money and run, whilst selling his house the fastest way possible. You do not take well over a brute annual income of loss because of whatever reason is given, the speed of sale implies that he was given the option to run and avoid media coverage, even now the media avoids chasing down Martin Bashir for comments, he is THAT protected. The Saudi government got less consideration even as there was no evidence, as such we can come to the conclusion that the larger media is part of that problem and it will be essential to cut the BBC short, prune it (with napalm) to the degree it deserves.

If this was the bad, then what was the good? Well, as I was contemplating a new idea in devices, my mind set a new stage of these devices, an application of silicate weave, lamination and processing. Devices that are created (almost) on the spot, a stage where we see that devices can be created for specific fairs, trade shows and release presentations. A stage that was not thought through enough and whilst we see that these events come with trucks of goods, trucks of mouses, keyboards and wires, a larger stage comes to the light, we can innovate there and that is in the stage before we take a gander at new display technologies.

One stage is not the other, but the view evolved whilst I was looking into the BBC and also getting pissed off to no end with Bing hijacks (bloody Microsoft), it is a stage where Apple is actually not innocent and that is the larger stage, a stage of facilitation and the power brokers are all about helping their ‘friends’ and we merely have to swallows the shit we are given and as such, as the BBC is out of luck, and as a national broadcaster the people will demand their pound of flesh, and with millions making that demand, the BBC will run out of options a lot sooner than it thinks, this is too big, they partially created it to be this bog and now the invoice is due. And in the midst of this I got the idea of new devices, a new level of technology that an be fuelled in a 5G atmosphere and as such there is a lot more to go round and even as some devices will not be the hits until 5G is truly kicking off, it will also fuel new stages of trade, in places that some players never considered because of the overhead involved, and now that I have that idea covered, I reckon that trade can flourish in a much larger stage. In this I might be the Ugly in the Good, the Bad and the Ugly, yet I do not care. I got the idea one of a dozen and even as I feel that it might be my brain telling me that I am running out of time, I am happy that at least I am going on a journey in a wave of creativity, it is perhaps one of the best waves to surf.

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The other path

It started in the early morning (around 03:30) my mind was racing and I suddenly remembered an idea I had two years ago to solve some NHS issues. I kept in the middle on the name whether it would be the Apple iTome, or the Google Tome, the idea was laced with a different approach towards solving some of the NHS issues. That kept slapping the back of my brain when I suddenly remembered something else. It was from my early years, it was a Sharp PC-7000.

Sharp PC-7000

You might think it is too old to be useful, but you would be wrong. You see, Sharp tried something different and even as some surpassed them, we need to consider the impact that VHS had, yes, it did beat Sony Betamax, yet technologically speaking Betamax was superior, it was one of the few cases where marketing decided future paths and now that we are at crossroads, it is time to look back to some old ideas. It got me thinking about a new kind of display, a setting for displaying RAW graphics and using RAW as a standard format , not merely in software, but in hardware too. It got my mind racing on a new display that is the thickness and size of 10 A-4 pages, but laminated. In addition, there is a different approach when we start doing this to displays that are A6, optionally A5. A different approach to how and what we display, and more important how we go about its use, because that too is under scrutiny. We tend to follow a pack of greed driven wolves hoping to get a share and we forgot to look at the innovations of the past and how we can redirect them in today’s markets. 

In this there are options that can be captured now with innovation patents and even as that time is a lot shorter, it allows some to get ahead of the curve. The second part is how displays get their information, we go about the same route as everyone else, but we forget that there is a reason why a player like Hasselblad is pretty much the only player with a medium format video option in 4K, why do you think that is? Because they followed Canon, Nikon, Fujitsu and Minolta, or is that because they had a really good idea and stuck to their guns? It brought them more than anyone ever bargained for and they are about to cash in.

When technology and not marketing decides the future, you end up with better solutions, not pronounced innovations, but actual innovations. A lot of people forgot about that side of the equation. I decided to remember that part and set up a stage (this blog) where I can make some of these idea’s public domain and let the thinking innovators become real winners, not merely winners through the eyes of their presenting marketing pack.

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What makes us fall?

We are feeling all kinds of weird at times, we fall for someone, for something, and we also trip at times. These things happen and more often than not we have ourselves to blame, but is that the case all the time? In this I refer to a BBC article 3 days ago called ‘Victim of ‘Elon Musk’ Bitcoin scam loses home deposit’, first of all, the scam used the name ‘Elon Musk’ the man himself has no dealings here. But it was part of the article that woke me up. It is “Ms Bushnell, an investor in cryptocurrency, spotted an item on a website that appeared to use BBC News branding, claiming Mr Musk, the billionaire boss of the Tesla car firm, would pay back double the sum of any Bitcoin deposit”, now in my case the part where I see ‘pay back double the sum’ would raise all the red flags, but it is “an item on a website”, not merely “appeared to use BBC News branding” that got my eyes. 

There are two elements here, the first is that more and more advertisements (and scams) rely way too heavily on ‘deceptive conduct’ and the law has been dragging its heels here for 2-3 years on drowning that issue. Stronger laws against deceptive conduct needs to be there, not some political loon relying on some complaints department, but laws that give power to the law to chastise the advertisement agency that allowed for this with fines in excess of £1,000,000. I reckon that these people will clean up their acts when the fine equals a quarter of their revenue. Do you think it is overreaching? I myself thwarted 5 attempts to get scammed last week, and I believe it is getting worse, with Indian developers learning that for a mere investment of $250 they could reap $250,000 matters are getting worse and it needs to be halted, or at least diminished by a hell of a lot. In this I am willing to point the finger at Apple, Google, Microsoft, Facebook and optionally Amazon as well. Some advertisements should not be allowed to continue. 

Even when we see the Guardian giving us (some time ago) “investigation shows apparent ease of promoting fraudulent services online”, we see the lack of actions by all. They made these AI claims, so use your AI (actually AI does not yet exist), but there needs to be a much larger level of checks and even as the BBC watered down the stage towards “spotted an item on a website”, which due to a lack of presentable evidence makes sense, the setting is not all towards the victim. Yet in that light, If I had a real option to double your money, do you think I would go open, or go to my best friends? If I had an option that there was a 100% chance of a 100% gain, do you think I would give this to strangers, or to close friends? Consider that question when you go out and spend (read: donate) your money on something that is without evidence and without verification. 

And there is a reason to blame big tech in this instance, it is seen in “The fake site is still currently online”, this implies that there was advertisement, there is a trail and I reckon there is a need for action and an option for action. You do not need a big degree in IT (I do have one) and we do know that there are ways to mask one’s digital identity, but wonder should those with a masked digital identity be allowed to advertise? 

The article gives more questions than answers, but that is not a bad thing. Getting the questions out into the open optionally raises the bar or perception and if we get that bar high enough, my peers in the House of Lords will wake up and demand action, which gets us at least part of the way there. 

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First promise kept

Consider your mobile, especially when you bought it less than a year ago. You think it is a mobile, you use it as a mobile and we all do, but the short and sweet is that it is more, it is your personal data server and EVERYONE wants access to whatever you have there. This has been the case for a while yet as per soon with 5G, a lot more people want access including organised crime, that is because data, personal and categorised data is the new currency and it is like printing money in your living room (if you have enough data). You see the governments are not ready for the waves that are about to hit us all and with 5G the waves will be higher and they will come with a factor 50. Now, for the most you will never notice, but when your data is out in the open, your value decreases. This is not some figment, this is a given. Insurance companies want all the data to see what premiums they can skew in their favour, some want to see your interest so they can advertise more directly and personally, some want to see who your connections are. For the most these corporations have no interest in your life, they want the data of millions and every ‘convenience’ added to the mobile is one step closer to the getting your data. It does not matter whether it is an Android or an iPhone, they want it all. So in the first stage I came up with the Dumb Smart Device. The dumb smart device is simple, it is a buffer. It will replace the swipes you will make at marketing, in shops, getting information and requesting data. It can accept data from all but will only pair with 1 or 2 devices, your mobile and your laptop, or desktop. It will make more sense as the other devices are added to public domain.

There is more, but it will come with the second device, this should get the hungry designer started, lets see what w get next.

You see we might ignore the swipes, but some will not, some will want to milk it for all they can and that cannot be stopped, but this device will dampen and delay the effect. Some will state that this is all between my ears, this is not real and it will never happen. Search the news, zero day faults, hacks on Cisco, Microsoft Exchange, Android hacks, iPhone hacks and all kinds of transgressions. We might think that we have a handle, but with 5G the usage pressure will increase factor 50 and the law cannot even keep up now, when that happens they will fight a battle they have already lost and they are all about blaming, but the real part is that they have no clue, so I came up with a few devices that to stem that tide. I doubt it will completely stop it, but I can delay the impact. And as the DSD gains momentum, we will see a new retail era emerge.

These DSD devices will be part of jewellery, rings (in a more advanced stage), pendants, necklaces and some will be kitsch, it will take shape like the ghetto blasters did. More and more will be a little oversized, some will become fashion statements basically saying ‘I have one, some will do it to show it is a tool. There will be all kinds of reasons, but it will grow in several directions all at the same time. A tool that needs no swiping, it keeps the mobile where it is sae, in ones pocket. And this stage is merely the beginning.

You see this was not designed in the Covid era, even though it benefits on a larger scale, it was not set as such. This came to mind when I saw the first drafts of Marketing needs to evolve, approaching customers will go differently and as my mind was adjusting to that stage, developing new methods of digital power towards customers and interactions, I saw that the power needs to be with the customers, only such an approach will create a larger wave of loyalty, not the ones taking power away from the customers, those giving them options will benefit to the same degree , but much longer, it creates larger retail waves. Yes the books are all saying the opposite, yet those books were written in an age where newspapers ruled, where the population was known, in a digital age that is not a given as such the empowering party will gain a longer benefit to that population, creating a larger wave of customers. It is a different approach to a different era. The iterators never understood it, they come from their ‘position of power’ and that dog no longer barks, we need a different approach and I a setting the first step by making it public domain, now the faster connector will become a larger player and optionally a winner. It is my first step, one of several to debunk those wannabe managers relying on bulletpoint memo’s. Now they cannot shout, now they have to deliver. Well, have fun with that.

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