Tag Archives: Canada

May 3, 2023 · 09:23

The empty wall

That happens, the writings is not always on the wall and now with the writers strike in the US, that wall may be empty for some days. Before I go into the now, lets consider what happened 15 years ago when the writers had their fill of exploitation. They went on strike for 100 days and the cost to the California economy was a thumping 2 billion dollars. That setting just now after covid would buckle many players all at one, making the US economy take a turn down in a stage it cannot afford it. There are other elements as well, but they do not matter at present. I was thrown by stories last week about writers that were living on US support. The people that are the foundation for billions in profit are not given a fair shake. How is that for greed and exploitation. They are not asking for the moon, they merely want a fair shake, a decent income. And I cannot see why not. I write stories, I created the foundation of movies and TV series. As such I identify with their needs. Not because of the income or the work I am in. I write for fun and to keep my skills honed. Yet the power of creation is strong and I can identify and side with anyone who made that their life’s ambition. 

As such when the BBC (at https://www.bbc.co.uk/news/entertainment-arts-65447046) gave me ‘Hollywood strike: Late night comedy shows to go dark as writers’ walkout begins’ I took notice. It wasn’t merely “A Writers Guild of America (WGA) strike, the first in 15 years, saw more than 11,000 writers – 98% of voting members – walk out from midnight. Tuesday’s late-night shows are expected to shut down first, while forthcoming shows and films could face delays.” This wasn’t merely a majority rules setting. 98 percent agreed, that is more than strong. It shows that the greed driven parties have taken things too far. I know it is not that simple, but that is the feeling it gives us. In. Place like the US where most people cannot agree one way or the other, 98% agreed and that number needs to sink in with many of us. We see the late night show references, but the larger stage is that this is not about one employer, one show or one movie. This is about the bulk of all and that matters, especially when a person like me throws the terms ‘greed’ and ‘exploitation’ into the mix, because that is how I feel about it. When I see stories about creators of successful series being on government support, something does not add up and these two term come to mind. 

And there is a larger stage with “This time around, writers are clashing with the Alliance of Motion Picture and Television Producers (AMPTP) – which represents the major studios, including Amazon, Disney, Netflix and Paramount – in demand of higher pay and a greater share of the profits from the modern streaming boom” the BBC gives us part, but I believe that there is more. You see when we see ‘a greater share of the profits’ we think it is the writing, but what we forget that streaming profit streams in ‘ad infinitum’ and even if that were true, that is not what the writers get, nowhere near what the writers get. To give a simplistic version, if that setting was completely true. A person like Dorothy Catherine Fontana could (due to her involvement in Star Trek The Next Generation) buy David Hasselhoff out of his $51 million mansion and take it for herself. Even if she got a mere $0.05 per episode, Star Trek TNG has been running in syndication since it aired in 1987 and it is still running at full speed on Netflix, even today. Not all series get there and not all do that well, but there is a time gap, there is a larger stage. Consider that a radio station has to register every record they play, because the composer gets a royalty fee, this has been going on for decades. So why is there no setting for streaming? Now, I am over simplifying this and I am setting a slightly inaccurate example but the premise stays the writers want a fair shake and when we see that industry make billions, why not? The stage is that streaming is a new media that is not completely understood. Some see it as a temporary stage, some see it as the next iteration in media and there is a reason that studios are jumping on that train, it is where the consumers are and during that jump some thought it was a sweet deal in a few ways, yet the people creating those series are largely forgotten, that is how the Writers Guild of America (WGA) and its members feel about it and when you have to make ends meet that feeling of happiness sour in seconds and that is what I believe we see now. 

And when we see “Key issues in the talks have been how writers get paid for shows which often remain on streaming platforms for years, as well as the future impact of artificial intelligence on writing.” And here again we see two different settings. You see AI does not exist, whatever comes from these solutions isn’t created from the mind, it comes from data, data that these writers contributed. See it as an IT solution to cloning the writers mind, based on data the IT solution never created in the first place. So how long until they are made obsolete? And when I see “The AMPTP said it had offered a “comprehensive package proposal” including higher pay for writers.

But it was unwilling to improve that offer further “because of the magnitude of other proposals still on the table that the Guild continues to insist upon.”” I do not see a solution or a proposal, I see a stalling tactic, a way to keep more and hand out less to a people who created the success in the first place. In this Jimmy Fallon (the comedian) gives us “Arriving at the Met Gala, Fallon said he hoped the strike would not go ahead, but at the same time wanted to see “a fair deal” agreed for writers. “I need my writers real bad, I got no show without my writers”” which I think is the true part and with ‘a fair deal’ he hits the WGA nail on the head, I wonder how long it will take the AMPTP to take a serious stand and not true to negotiate part by part and with a ‘win’ on every segment. You see,100 days is enough for some streamers to find whatever they can in Canada, the United Kingdom and Australia, not to overlook Korea, Japan and India. All players that will have time and with 100 perhaps even longer to find players to go for THEIR solutions. They have been in the dark a lot longer and they are hungry for desperate streamers. How much damage will that bring. I reckon it will be more than the $2,000,000,000 the industry had the last time and when that happens, who will win? I feel certain that at that point the AMPTP will not feel like a winner. You see, a player like Netflix relies on its 230 million subscribers, especially outside of the US, their subscribers will look for other solutions when Netflix does not deliver. All this whilst the WGA and its members merely seek a fair deal? This could end up being a mopping exercise whilst the tap remains running. A lot of energy going nowhere and the spectators can clearly see that tap running. The empty wall is not merely the lack of creativity, it will be the result by not decently rewarding creativity. But it is early days, it is merely week 1 of the setting, the writers are adamant. How strong is the AMPTP deal? I honestly do not know because I have not seen any of these documents, but writers that take hunger over food whilst being underpaid is not a good setting, greed never wins over desperation, history taught us that lesson the hard way a few times over.

Enjoy this marvellous day past Sunday.

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April 29, 2023 · 19:11

The price of exploitation

This time I am going in a different direction, one I know little (say: nothing) about, yet the news the BBC gives me is baffling me. I wonder if the US (and Hollywood) realise the dangers of exploitation, even more important how it could impact their economy. To start this we need to take a look at ‘How a Hollywood strike could affect your favourite TV shows’ (at https://www.bbc.co.uk/news/world-us-canada-65407703). Now to be clear strikes happen, they are almost a fact of life. You are either striking, or you get hit by the impact directly or indirectly. So here we get “The biggest issue is how writers are paid in the new streaming economy, with many reporting lower wages as digital platforms have upended traditional television and film productions, says the Writers Guild of America, the union representing television and film writers.” And then we get the ugly “Hollywood’s business model has been completely disrupted by streaming, and now writers complain of being asked to provide weeks or months of free rewrites of scripts” and that got to me. An institution that gets a billion or more per movie? That institution has to ask for rewrites under zero hours compensation? How fucked up is Hollywood? We can go in any direction, but Hollywood made $7,370,000,000 in 2022. I reckon shelling out 130-150 million for 11,500 Writers Guild member is not that big a leap, especially when you realise that “The last writers’ strike in 2007-2008 lasted 100 days and cost the California economy $2bn (£1.6bn), leading to many cancelled or delayed shows. Some have also credited it with boosting the proliferation of reality TV.” The business person in me states that losing 150 million is preferable to losing 2,000 million to a strike with the added loss of optionally successful TV series. As such I wonder where the greed driven stage of Hollywood is taking them, especially when Canada has its own production companies and they could get up to 100 days of advance house cleaning (the house names Hollywood). That is before you consider Brandon Hines who gives us “I just wrote on a show and I can’t eat, I rely on government assistance.” A series writer on government assistance? And you wonder why the writing guild is angry? Now there is another side, there are so many shows pushed out at present that I feel that something will have to give. A place like Netflix alone is allegedly spending $17,000,000,000 for content in 2024. I have no idea what the drill down is and it is likely too complex, yet I expect that writers are undervalued there as well. So what happens when the cream of the crop vacates to Canada or the UK (or Australia)? You can scream all you like, but these people seemingly have had enough and puts the pressure in other places too. All these TV hosts that suddenly cannot sound funny anymore. All these hosts that have nothing on the tele-prompter when that takes a front seat the Hollywood economy will take a dive whilst they rely on second or third class writers. So what happens to the Kingdom of the Planet of the Apes (2024) when it relies on writing students scripting the day away? What happens when an expected revenue of this movie ($1.7B) makes no more than $850M? I can tell you that the investors will take a run towards Canada and the UK, optionally Australia as well.

You tell me what the gain of greed is, because as I see it there is absolutely no positive side to that, but wait until May 8th 2023 and see shows (movies too) getting cancelled. All this was a simple application of Business Intelligence, an abacus was enough to set the parameters of this folly. The weird part is that we see “Hollywood’s business model has been completely disrupted by streaming”, they had years to correct for that and I would reckon that a revue savvy place like Hollywood would have their own regiment of BI people all over the place. So what did I see that THEY ignored, you tell me because I am at a loss.

Enjoy the weekend

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April 22, 2023 · 22:52

What more can they do?

My mind stopped hen I was going through the CBC articles and it was (at https://www.cbc.ca/news/business/armstrong-wrexham-ryan-reynolds-nuvei-1.6818664) where we see ‘How Ryan Reynolds became Canada’s unlikeliest business mogul’ and to be honest, I am not sure that I agree. The man has played his time right. The most unlikely X-Files extra in season 2 (1994) got additional roles all over the place and at some point he got cast against top line actors and actresses. He held his ground and we all saw he was destined for some great roles. I can only speculate how he did it, but at some point he saw that his acting could get him more. And this is not for all and not for the faint of heart. He has the brains to see through things and he cashed in. 

Aviation Gin
Mint Mobile
Wrexham Football
Nuvei

Are only 4 of the visible part. 

I called him (on more than one occasion) the craziest marketeer on the planet. He comes across flaky, but what matters is that he brings a message. In ONE advertisement he basically created global awareness to Nuvei. One ad did that. Like he did with other brands. Unlike many actor and actresses who become a face of something, he added (as I personally see it) his voice and insight and that is gold in marketing and as I see it, he figured it out and in the end he loaded two faces into over $2,500,000,000 (Aviation Gin and Mint Mobile), where this goes is anyones guess. I cannot say how this started. Was it pure luck to get involved with these two, did he see something others overlooked. Your guess is as good as mine and until his auto biography comes out we can just guess. But what is clear is that the nice Canadian guy we want as a neighbour saw that he was worth more and he got to cash in big time. This was not all luck. If you saw the advertisements he had done with Aviation Gin, Mint Mobile and one ad in Nuvei you can see that he is crazy as a doornail, but in this he gets a message across and the next thing you think is “Is there a Mint Mobile near here?” That is not the US marketing BS (like Microsoft and several other brands) it comes across as real and as a genuine article. As I see it , he sells by not selling things which is a rare ability to say the least. Yes, an actor (actresses too) are trained in this, but Ryan Reynolds is one of the few that actually used his brain and got the message across. 

As such when I see CBC give us “A recent Bloomberg piece compared Reynolds’s ventures to other celebrity-owned brands run by the likes of George Clooney, Kim Kardashian and Jay-Z. None of that guarantees success. Wrexham fell short of promotion last year. The Mint Mobile sale may still be challenged by regulators and no investment is ever a sure bet. But Reynolds has carved out a unique role and traveled a unique path to get here.” And here the issue starts. It is the ‘other celebrity-owned brands’ part. Reynolds is nothing like that. I saw the Clooney Nespresso advertisements and they are nice. Reynolds is just plain bonkers. for some reason he gets a message across and even as we have no idea what the message (a nice example is the Vasectomy mix) was. The advertisement (at https://www.youtube.com/watch?v=rtRl9HZGZEE) is bonkers in many ways, but at the end you have a smile on your face and Aviation Gin is on your mind. I don’t even like gin and I am still on the train to buy a bottle. That is not simple skill, it is more and Ryan Reynolds has it. There is every chance he is not in it alone, t might have come from brainstorming, team effort, but he is presenting the part that makes us want a Mint Mobile sim or an Aviation Gin bottle. That is marketing gold and through this brands are elevated. Even after one advertisement I reckon that Nuvei is destined for greatness. One ad did this, one ad showed us an alternative to all the other brands in the business and the other brands have nothing to show us that they are worthy. That is marketing taken to a next level and one actor has figured it out. 

The other celebrities have nothing on him, not even George Clooney with his Nespresso (who is an amazing actor in his own right). CBC touches on that in the end with “celebrity entrepreneurship ties back to the star’s connection with their audience, their ability to tell a story and keep people engaged.” It is the ability to connect to an audience through storytelling and that is the part that Ryan Reynolds has down to a fine art and he has created the wealth to show this. Not merely HIS wealth, until Ryan Reynolds got involved, who knew anything about Mint Mobile? Perhaps in Canada, but within 6 months everyone on the planet knew what Mint Mobile was and that takes marketing gravitas. As such he is not an unlikely mogul, in the end he might have been an unlikely actor who got into the big leagues. Yet both markets need a genuine person and in this Ryan delivered. We can only wait and see what comes next. If the Ottawa Senators come through for Ryan, Vancouver will be in mourning for a long time as he sets sail to Ontario and the capital of Canada, optionally listening to Tusk (Fleetwood Mac) all the way. I am merely curious on what else he will do, because when it comes to business and business intelligence he is the most real person I have seen in decades and I have seen plenty since 1991.

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April 3, 2023 · 00:48

I’ll buy that for a Yuan

It is a little unlike I stated things earlier, yet Al Jazeera (at https://www.aljazeera.com/program/counting-the-cost/2023/4/1/can-russia-and-china-succeed-in-dethroning-the-dollar) gives us ‘Can Russia and China succeed in dethroning the dollar?’ I cannot agree, because personally I believe that any partnership there will be facing an united front to dethrone that idea. Yet I made notions to some degree that there would be coming a new world order, America is exiting the stage on the right and with the debts they have it is game over for them. If only they had taken my warning 25 years ago and overhauled their tax system. I personally hoped that the new world order would include the Commonwealth (I am commonwealthian after all). Here, in Al Jazeera we see more but not the names. In some sources I saw a list of countries. Yet I personally believe that this list is most likely to include China, Saudi Arabia, India and personally I would include the Commonwealth, not merely the UK. And the issue is that China could pull this off, the US and EU are too weak, they are all hot air and they aren’t getting the job dome, they are both too deep into debt and the EU is dragging half a dozen members along who are slowing them down, they all want a slice of the pie and aren’t contributing enough. 

Yet in my view, I never considered dousing the dollar (perhaps my folly), and with oil being the ignored requirement Saudi Arabia becomes a required ally for that new order. India with its consumer base of one point four billion cannot be ignored either, that and the case that they have the ability to fill IT infrastructure needs nearly everywhere. There might be one or two other players China needs, but they will feel that inviting the Commonwealth might do the trick, as Canada in the west and Australia in the east will settle issues the assassination triangle will be filled. You know, I wrote about it. Segregation, Isolation, Assassination. America segregated itself with silly settings of free speech (Karen’s anyone? Proud boys and that list goes on), now they are one step away from becoming irrelevant and obsolete, if only they had acted these last to years. We saw someone start an insurrection, claiming to take the nation back. This act is now 2 years old and still the people behind it all are walking the streets free with in the end a porn star ‘saving’ America. That time is now showing to be their downfall, inactions from too many sides is hurting them bad and all along China kept moving slowly step by step and now that China has infrastructure and defence deals their goals are almost met. The wet merely grinds towards a halt through inactivity. The news is all around us and the media is carefully ignoring a lot of it. The benefit of stake holders I speculate.

I warned of parts of this well before 2019, well before covid and now that timeline is nearing completion. That all sounds nice, but am I correct? That would be a fair question, but consider that the larger deals out there involve China and Saudi Arabia, who of them has the US dollar? I am not saying this is essential, and as long as there is an alternative, these two might seek the alternative. And consider the two refineries that are commencing the build, where will the oil come from? Exactly, from Saudi Arabia and the peace process that China instigated will give them even more oil, we might shout loudly, but in the end, the US gave us the expression that was hanging around too many necks. Money talks and bullshit walks. And now others are telling the US to keep on walking.

I merely hope that this new order will exclude Russia (who is now presiding over the Security Council) and it will include the Commonwealth. Now consider that the United Nation Security Council (UNSC) has been around since 1945 and we are given “The Security Council’s five permanent members, below, have the power to veto any substantive resolution; this allows a permanent member to block adoption of a resolution, but not to prevent or end debate.” Now consider that NO ONE seemingly had the idea to remove the veto right of any permanent member who instigates a war for the duration of that war? For some reason that never dawned on any of them and the 5 members (China, United Kingdom, Russia, France and the United States) merely accepted that setting? How is that working out for them now?

The United States is now massively boxed in and to a much larger degree it is all due to their own inactions. As such there is every chance that the mediocre 5G technologies will soon see a lot more of Huawei, because they have been fully rolled out in China and Saudi Arabia, who had until recently (I didn’t recheck the numbers) a 5G network that is 700% faster than the US, how is that adding up to your view of a technology first nation? To be behind Saudi Arabia, South Korea and Canada? Al Jazeera raised a point that most were happily willing to bury anywhere, but I believe it is slightly too late for that. 

Enjoy the day and for your consideration there is a Canadian 16 year old blasting a whole range of records and she set at least two new world records. According to CBC, she is nowhere near done yet.

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March 28, 2023 · 01:55

Ways to skin a cat

Yes, it is an old expression, yet anytime I use it, the Cheshire Cat gets a little upset with me. Well thats all fine I say, he disagrees. To start this off, I need to take you back to the 21st of March when I wrote ‘The unplanned story’. The story (at https://lawlordtobe.com/2023/03/21/the-unplanned-story/) gives rise to new IP I had, but it is not about the IP. It is about the quote “The image is based on identity and interaction. You see, that need is not effort, it is engagement. Market Research (at least a few of them) have seen that engagement is the metric that really matters and Augmented reality is the core of that and that is what is missing in malls.” Yes, I saw that it was about Augmented Reality, or so I personally belief. Yet CBC (at https://www.cbc.ca/news/canada/edmonton/edmonton-mall-cashes-in-on-alternative-tenants-to-fight-canada-wide-slump-1.6787534) gives us ‘Edmonton mall cashes in on alternative tenants to fight Canada-wide slump’ and that is what I love. Someone found another way and that is great. With their “The Bonnie Doon Shopping Centre is reinventing itself with unconventional vendors and local clubs” I love it, they are creating a new way of engagement. It does not matter, I am firm in my believe that my IP will be a solution. What I love is that someone found another way it is great (and it gives rise to my train of thought). Local communities are often forgotten and now we get “Radio Control Racers Edmonton took over a storefront in the building last month. President Randy Van said the first few weeks have been a massive success for both the club and the mall” this opens up so many options, it does not hurt my IP (which is a little bit on my mind), it merely gives the rise to engagement (not the ring). Engaging with your audience is the solution, it always way. As I have no idea how Eaton Mall will use the 220,000 square foot to create engagement, but it shows what was missing. Even now whilst Eaton Mall is getting back on its feet, it is still well over 20% short of what was (a seeming impression made by the videos I watched). 

In the end there are many ways to skin a cat (sorry Cheshire Cat). It merely requires us to look at that equation differently and the Bonnie Doon Shopping centre in Edmonton (where the oilers are from) has done a decently remarkable thing and that also requires recognition. They took the equation in a different direction and yay to them, they pulled it off. 

This is he kind of ingenuity I applaud, because we see too little of it anywhere. So enjoy the day and consider what the mall in your area is missing. Perhaps they need to change the greed driven formula of dollars per square foot into the future of calling in people per square foot, because people per mall is what decides the success of such one place, not the amount of empty walking space (sorry Nordstrom).

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March 26, 2023 · 05:54

What business plan?

The very first thought when I saw a Nordstrom video less than an hour ago. In light of the closure of Nordstrom someone made a 4K walkthrough of the Nordstrom shop in the Eaton Mall in Toronto, which is their flagship. The shop is about 220,000 square foot and the first thought out of my mind was ‘Are you flipping kidding me?’ And I suddenly understood why Nordstrom never made a profit. I cannot understand why the people there did not see this right off the bat. In the first the shop looks pretty amazing, but overly spacious and not in a good way. The shop has about 70,000 square foot of unused space, that is a third and mall space is expensive. So to be wasting space to the likes of 70,000 square foot. I found one source with a price (not verified) of $1,450 per square foot, implying that Nordstrom was wasting $101,500,000 EVERY YEAR on empty space. So what kind of business plan is that? And the video (at https://youtu.be/6IQMgV_7uqE) clearly shows the waste of space. You could setup the entire shop in half the space and when you reduce the cost of one shop by $51,000,000 it amounts to a large sum of money. I do not care what the vision of these people were, when you optionally have 13 stores in the same setup, you are wasting hundreds of millions a year. Now, we know that the others are smaller, but it still implies that the stores were wasting close to half a billion every year. So what gives?

When I wrote ‘The unplanned story’ (at https://lawlordtobe.com/2023/03/21/the-unplanned-story/) on the 21st of March, I did make mention of “there is a weakness in your business model, but I do not think it was enough”, in this malls tend to be the same and I did not give it the consideration I optionally could have. I never expected that Nordstrom wasted space to the degree they did. There is more, it seems to be some elite store and Canadians aren’t too elite based (well over 40% of the male population loves their hockey jersey). A shop like this fits Los Angeles, optionally Rodeo Drive, but even then this flagship there would become a money pit soon thereafter, especially when you waste 70,000 square foot of space. 

I keep on coming back to the thought, who were these people wasting money to this degree? You see, covid or not, I expect that covid had a massive impact, but the clear waste of space is boggling my mind. Malls are expensive and that keeps on badgering my mind. It also reminded me of a place called Meddens in Rotterdam. A fashion store with exactly the same setup in a place called ‘Lijnbaan’, there is however a difference. The people behind it were brilliant and they bought the entire block. They became an eccentric and exquisite shop, but as they owned the block, their $100K gamble became a multi million euro win and it funded expansion after expansion and after 180 years (in 2010) the 6 shops stopped. I reckon 180 years is a good run. A shop like Nordstrom that stated to CBC last month “Despite our best efforts, we do not see a realistic path to profitability for the Canadian business.” Well, when you waste that kind of space I am not entirely surprised. And it will not take long for places like Holt Renfrew, Hudson’s Bay, and Simons to gobble up the clients. Personally I hope that the staff members will find space in these places as well. They tend to be victims of a business plan, not the instigators of it. It took the parent company less than 10 years to see wisdom and with an earlier quote (I think it was CBC) that they never had a profitable year I actually wonder why it took this long. 

The more I saw of this video the more questions came to me and I have no idea what these board people were thinking (if they were thinking). I might seem happy, but I am not. I do not relish anyone’s downfall (Microsoft being the exception) and this shop was managed floor by floor by people who loved their job and their space. You can see that with EVERY display in that shop and there are many of them and we would want to give them a pass for covid, but the shop was not doing well years before that point and that partially angers me, waste tends to do that. A weird start to Sunday for me, but when I see the evidence I am not really overly surprised on the outcome, merely on some people not seeing this clearly years before me.

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March 21, 2023 · 23:45

The unplanned story

That happens to us all and there are any number of reasons. I thought I was done with the subject for now, that is until CB gave me ‘Nordstrom Canada will launch sales at its closing stores starting Tuesday’ (at https://www.cbc.ca/news/business/nordstrom-canada-liquidating-stores-1.6784540) about 11 hours ago. There was no surprise. I covered this in part in ‘It as one keyword’ (at https://lawlordtobe.com/2023/03/04/it-was-one-keyword/) and that story links to a few others. I casually captured the folly of Nordstrom but I left a few things out. You see, we can all agree if you have been working from a place of loss from day one, there is a weakness in your business model, but I do not think it was enough. Covid was too unexpected and the world reeled on it, but it was already to late as I saw it and even if my IP was accepted by the right people, for Nordstrom it was already too late, it would have merely given them a little more time, time they could not hand them a better result. Their business model and their prediction model was off by too much.

You see, to see this we need to look at a picture. The picture is below. 

As you see here, we see a mall and this time around it is not the Toronto Eaton Centre, this is the Hyat Mall in Riyadh and it show the same weakness, which is the problem for malls. Yet as I see it, the problem is a lot bigger for western malls (USA, UK, EU) they have the same touch, the tough of non identity. You can scream the name all you like, but these malls are all the same. Go to a mall anywhere in the US and you could not tell where you were from walking there. It was a formula that malls were based on and between 1990-2015 that made sense, but after Covid the world changed and that is where the problems starts for these malls, all 116,000 of them. Yet there is a solution and both Gucci and Tiffany is already tapping into that, but I reckon they are missing part of it and that is where Google, Samsung and Apple come in. I wonder if these two players figure out what I saw over 6 months ago and it is a juicy one. Optionally Elon Musk could use it to give more needs to his Pi Phone but in itself it is still an android solution. The image is based on identity and interaction. You see, that need is not effort, it is engagement. Market Research (at least a few of them) have seen that engagement is the metric that really matters and Augmented reality is the core of that and that is what is missing in malls. Lets be clear, for Nordstrom it is too late, the question becomes will malls change into retail graveyard places over the next 5-10 years or are they given a new lease on life and that matters. How much real estate is in 116,000 malls? When they die the local places will light up and I personally am a firm believer in ‘Support your local hooker’ which was an expression we used in the 70’s. 

So am I right because Gucci and Tiffany are tapping into that idea? No, I believe I am right because the nature of the beast (the consumer) has changed and is still changing. They are catching on that a new prerogative is required and AR gets them there. So when they are done with ageism and other forms of consumer categorisation, they will figure out that their predictive model is wrong on a few levels and that is where we see the larger stage change. I merely wonder if some of them will wake up in time. If not, I watch it all go to hell and when it does I can point to my previous articles and tell them “Told you so” and whatever excuse they have will not hold up, because I wrote it months ago and I wrote it in several stories over a span of about a year (perhaps a little longer). So when they wake up, I wonder if it is to the board directors who are fed up with the colour rd in their books, or the conveyancer trying to measure up the place for new usage. I can’t be to the smell of coffee, because it is too late for that and it will not be to me as Amazon, Apple and Google all decided they never needed me. Fine, whatever.

So when we complete the consideration of “In approving Dacks’ liquidation request, Chief Justice Geoffrey Morawetz agreed, saying Nordstrom is facing a “difficult time, but this process is unfolding in a very co-operative manner.””

At least I kept it out of the hands of Microsoft, not a bad stage to consider. Yet consider two final things. The first is Nordstroms liquidation actual liquidation or euthanasia? The second is, is Nordstrom alone? How many other places are on the brink of really bad times in the next 5 years? 

Have a great day.

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March 21, 2023 · 00:50

When we just don’t know

This happens, at times we are in the dark, some more than others, but we have all been in that lane where we are utterly in the dark on what is up.

For me it started in April 2022 when I wrote ‘Comedy Capers it is not’ (at https://lawlordtobe.com/2022/04/19/comedy-capers-it-is-not/) there was no blame, there was no wrongdoings. An Iranian woman was kidnapped by people in fake police uniforms and that is where it pretty much ended. I had a few thoughts and I put it in ‘Loser investigations unlimited’ (at https://lawlordtobe.com/2022/04/25/loser-investigations-unlimited/) yet a few things kept nagging at me and I stayed quiet. It is a parallel to ‘You are not paranoid when everyone is trying to kill you’, there was something in this that had a connection, but I could not clearly see it and now, thanks to the OPP et al, I feel that I do. You see, CBC gives us ‘Woman charged with kidnapping in Elnaz Hajtamiri abduction case’ (at https://www.cbc.ca/news/canada/toronto/elnaz-hajtamiri-kidnapping-charge-1.6782534) there we see “In a news release issued Friday, Ontario Provincial Police investigators said that on Thursday, 30-year-old Brampton woman Krystal P. Lawrence had been arrested and charged with kidnapping”, we see a lot more and I think we need to give people from the OPP and York Regional Police a huge applause. They got things done when most of us (me included) thought they were out of options. They did more than OK, they got something impossible done, except perhaps finding the missing woman. To be honest I am not sure if she will ever turn up. You see this all reeks of VAJA (or VEVAK if you prefer). The one part I cannot answer is why she was a target, I am not sure if the RCMP, CSIS, or OPP has a clue. Is it because she is/was connected to someone? I cannot tell. But the entire fake police touch makes it more than simple abduction. Then there was the headline ‘Elnaz Hajtamiri’s ex-boyfriend hired a private investigator to watch her before Wasaga Beach abduction’ there was always something wrong with that. It is not beyond VAJA to speak to the lack of honour in the ex-boyfriend and he (for a nice amount) was willing to help out. But the reason as to why remains a mystery to me. Robert Redford (all the presidents men) taught me ‘Follow the Money’ and that makes sense, but it is at times not enough. I personally need data to investigate what happened in the month before someone hired Loser Investigation Unlimited (see the article for more). You see, they might not talk, but their books will and that amount when you mine the funds of the ex-boyfriend will either absolve him (massively unlikely) or shows him to be complicit. That might get us more, but unlikely that it will lead to Elnaz Hajtamiri. For now we need to congratulate the police factions involved of getting this far, a place I never expected them to get, because the entire setting was skewed from day one and dressing up as fake police officers is just a little too weird for it to be normal. 

I initially had a few more ideas, but they do not matter. It seems to me that the Canadian police is sharp as a scalpel and they will cut to the heart of the matter, the CBC article of March 17th leaves me with little doubt on that matter.

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March 4, 2023 · 10:23

It was one keyword

Yes, that is at times the short and sweet of anything, but let that not be some alert to the easiness of any endeavour. You see, my opposition to the CBC article (at https://www.cbc.ca/news/business/nordstrom-canada-1.6766073) is not that simple. The headline ‘Nordstrom closing down in Canada, shuttering all 13 stores’ sounds nice and it is a reality, but it is another line, one giving us “It was not Canadian enough”, that is the one that is plain wrong. You see, from all information we could go with the setting that the business mission was wrong all along, especially with any business painting the books in red since 2014 is another matter, one that matters, but the larger stage is not that (for Nordstrom it might be), malls are at present done for in its current setting. You see when Covid hit, it did a lot more. The timeline 2020-2023 changed people. People were forced to sit at home and mull things over. The short gratitude setting of going shopping in the weekend suddenly got hit by the cold light of day and it did not hold up. People started to think over what on earth they were doing and that becomes a whole lot more. 

You see, it started before June 6th 2022 when I wrote (at https://lawlordtobe.com/2022/06/06/presentation-and-awareness-creation/) ‘Presentation and Awareness creation’. This is based in simple settings. You see, all the marketeers are in some silly exercise of direct marketing. It is direct, simple and cheap and the ROI of it is seemingly immense. But any intelligent marketing boffin will tell you that the actual gems are found in engagement. Engagement is key to get traction with the people, especially the people who woke up after covid. I saw the setting in the Eaton Centre Mall (Toronto), yet I saw this application in places like Harrods too (Harrods has way to much traction at the moment, as such they need not worry), but there are well over 115,000 malls that need to wake up. They need to create traction and that was where my IP came in. It wasn’t hard, parts already existed, but for some reason Amazon and Google (the most likely winners in that race) decided not to wake up and that is where everyone decided to snooze a little longer. But there was a stage that was fast and vastly evolving and players like Omnichannel were already aware. They knew that the race was around the creation of engagement, they merely did not take it far enough. I did and suddenly had created a stage where bookshops and jewellers were a lot more important than ever before. OK, I am a guy so I created the stage for Victoria Secrets as well, they have well over 1,000 stores in the US alone and that is merely the beginning. There was a stage of intensified engagements from Alberta to Monaco and from Monaco to Zurich. An enlarging stage and the one keyword everyone forgot about was ‘Effort’, it is not part of direct marketing as such a lot of people forgot about it, but it matters and it matters a lot. Nordstrom is merely the beginning. Unless malls do not change their approach too many of them will become ghost buildings. The people are awake and these malls are largely done for. Seek any of my articles from June 6th 2022 involving ‘Eaton Centre Mall’ and you might catch on. It was all out in the open and marketing people forgot about the essential approach involving effort. 

What I never figured out is that I am not the super intelligent type, Google and Amazon should have been thee long before I did and they were not, now that they are all about chasing revenue, I wonder who gets there first, that player will have a much larger revenue stream for a long time to come and it is not an adjusted revenue stream, it is a new one with global implications. That is my view on the matter. How the keyword ‘effort’ changes everything.

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March 3, 2023 · 01:18

The blocking question

That is what CB left me with. The article (at https://www.cbc.ca/news/politics/alphabet-google-committee-block-summon-1.6762908) gives us “A parliamentary committee is calling four of Google’s top executives to appear before it after the company began testing ways it could block news content from searches if Parliament passes the Online News Act.” And this MP Julian, perhaps MP Julian Assange? No, my bad. It was MP Peter Julian. You see, we do not get the proper setting. And it is not on Google. We are given “Google’s actions have been irresponsible. Google’s actions amount to censorship and Google’s actions are disrespectful of Canadians.” I do not think this is true and because some politicians are trying to remain as vague as possible, issues and question remain, but the people who are pushing this are the remnants of William Randolph Hearst and they all should become as obsolete and buried as Hearst is now. 

They lost credibility and they lost integrity, but that is not how we need to proceed. You see the article gives us “All types of news content are being affected by the test, which will run for about five weeks, the company said. That includes content created by Canadian broadcasters and newspapers. An Australian law similar to C-18 took effect in March 2021 after talks with the big tech firms led to a brief shutdown of Facebook news feeds in the country. The law has largely worked, a government report said.” Well, not exactly, has it?

You see, we are given one line, but it is not one line, it is a document with many paragraphs, many facetted paragraphs. But the politicians do not want to go there, do they? 

This is the first example. It comes from Twitter. The LA Times gives us the heads up, but it is not that, when we click on it it becomes a block. An advertisement block and the LA Times is not alone. So, did we accept that FREE advertisement by the LA Times? That is the question and it is not a simple one line answer. 

The second example is Google search, I wanted something on Bundaberg (where the good rum comes from) and I looked at the news, the top part is what I saw and there is nothing wrong with reading about youthful enthusiasm in medicine, so I clicked on the article, but was I informed? No! I got an invitation to PAY for the article. Lets be clear, it might be OK for newspapers to allow this approach, but is it up to Google Search to cater to free advertisement? These two examples are the tip of a mountain a lot bigger than the ice-block that sank the Titanic, but the article as well as PM Julian are keeping us in the dark about it. There are others like the Guardian, the Dutch NOS, BBC, CBC and many others that do not use this approach, but for news outlets that cater to this approach we see a different catering and I think that Facebook and Google get to block these players. They newspapers are making claims of loss of revenue, but they advertise in this way, so is blocking all the question? I do not think so, but I am not on the board of directors of Google (even after I was able to hand them close to $20,000,000,000 in revenue). Ah well, another day, another dollar.

The block setting is not that simple and these politicians are nowhere neat ready to properly look at this. They want their cowboy story and Google is the nasty evil, but that is not true, it was never true. But then the politicians involved could never figure this out, but that is how I see it, and I accept that others have a different point of view. That is fair, I can only give you my point of view and perhaps it will stir questions, perhaps it will not.

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