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With a capital ‘S’

Yes, it happens, we all find tuff and wonder how it was possible to make that mistake? It is called Sloppy, sloppy with a capital ’S’. In this I am referring to Skyrim PS5. Now, lets be clear. This is a free update. Yet this is also the 5th iteration of the same game. In this I am ignoring the Nintendo Switch edition. So there was the Xbox 360, the PS3, the PS4, the Xbox One and now the PS5, I did not get the new Microsoft console as it is soon to get the wooden spoon award (dead last in the race), that is if Amazon accepts my offer which will set them back $25M, but it will give them 50M additional consoles sold and that is a careful cautious estimate, it might get a lot higher in 2023. So after 5 iterations I played it again and in this I tool the stormcloak side. It was fr the mere reason to get Hjerim earlier in the game. I also took the Vampiric side, because I needed those 11 perks achievement. So when the Stormcloak campaign starts and we take Whiterun (as we do), the city marker is removed from the map, as is dragonreach and the personal housecarl of the old Jarl remains in the castle, the music is now set to battle music all the time and that is merely what I found. All these glitches (not really bugs) are here and update 1.001.001 does not solve them. So why is that? The PS4 edition did not have this, as far as I remember. The updates fix something (I reckon) yet issues remain. Now lets be clear, it is a free edition, yet it should be better. I did not buy it because if I spend A$80, it better come with a physical PS5 disc, that is how I roll. 

And there is more, but I want to make sure that this is not some bitch against Bethesda who gives away a PS5 edition free of charge (you still need the PS4 disc). I also recognise that the game is so good I never had any second thoughts about the 4 versions I bought, the game has brought 10 years of joy and in gaming time that is more than a lifetime. Yet the design I made of my new RPG as well as the initial TESVI: Restoration was a continuation of the excellence that Bethesda had brought. And there are options of making it TESVII: Restoration, but to be honest it was never with Microsoft at the helm and with them ‘sort of’ announcing that TESVI will not be a PS5 title, the option of Restoration will fall of the map as well. I get it, there was a tactical reason for Microsoft to dish out $8,500,000,000 for Bethesda, but that does not mean that I like it. A brilliant strategy but a flawed one. So should Amazon take the offer I will make it my duty to hand Phil Spencer the Wooden spoon (with golden engraving of ‘Microsoft’), that is what is required. This is not against Phil Spencer. He was given a lousy hand and he is still standing. Giving us that this man could have reached legendary status if the coins did not fall where they did. And consider that their marketing division will have to spin the setting that ‘the most powerful console’ will end up being dead last in a console race. And before Microsoft did what it did, it was never a consideration. I was not mulling over options and hardware opportunities. Anger did that and when I found what I did, I also did not expect to find the option this open. How could no one see it? And even now I am still in awe of the oversight others made. The question for me to me is whether the show of ‘sloppy’ in others had anything to do with it. In a total time that was smaller than a week I came up with TESVI: Restoration, Watchdogs IV, Far Cry VII, Mass Effect 5 and a few more games. Even a new approach to board games on streaming systems. Another week for a film setting, a mini series and a TV series over three seasons. I need to be careful not to blow my own horn but I did this, I found this, I created these elements, so why could they not? 

And the issues is not merely the setting of what is and what could be, the idea that can propel the Amazon Luna has never been done before and that is merely the first wave, the second wave will offer a hell of a lot more and that is when the big bucks come rolling in (minus 10% for me, I hope). And that is all before you realise that the bulk of gamers would really want another Marvel: Ultimate alliance, not version 2 or 3, but version 1. Why? Because it was close to perfection. It brought joy back to gaming. They took the 1985 game Gauntlet and made some serious upgrades and Ultimate alliance was the result and it was awesome. But after that the wrong people got involved. With their ‘what if’ and ‘if only gamers could’, and they never checked with actual gamers and the result was sloppy. The first one I played over and over (I never found all the figurines the first time) and it was awesome to finally find the 5th daredevil figurine (I think it was daredevil). No matter what, the game was awesome and I wonder what would happen if DC takes a shine to Gauntlet, or a Diablo minded game. There are plenty of options for loads of games, yet the setting is up to the designers. I am not a game designer, I am a storyteller and in RPG I have value. I do not feel that I am a great asset towards a new version of Ultimate Alliance. 

So whilst we are criticising Sloppy with a capital ’S’, there is a rather large lack of ‘Standards’, ‘Supremacy’ and ‘Superbness’ all with a capital ’S’, gaming should embrace all those needs as well, not the old discussion of ‘What if we only please 80% at launch date?’ It might sound nice, but that sets the stage of pushing 1 out of 5 to another platform that does not embrace it and so far the Sony exclusives embraced perfection (as close as it is possible), so after three games the other consoles face the risk of having lost three out of 5 gamers. Yet it is a slippery statistical slope, but it is not unrealistic. It is the danger of pleasing 80%. And that is why Microsoft is in danger of getting the wooden spoon (well, my idea is still part of that danger for Microsoft), so it now lies with Amazon (Google does not create games), as such they are absent of the discussion. 

A stage of gaming that required console makers to listen to their gamers, Microsoft blew that stock royally in a few ways, but that is what they signed up for. Angering gamers was the one mistake they could not afford to make. 

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Pricing of choice

There is always a counter side. It does not mater how good anything is, it does not matter how large the win is, there is an opposite it is the price we pay, the price we accept, because on the whole the deal is actually rather good. There is no opposition, this has been a given truth for decades. At time you need to be ruthless, at times you can be compassionate, at times you have to cut the deadlines, at times you can extent deliveries. They are choices, there are always choices. Some good, some less so. It is the way it has always been

The price of lame
It is a side we see and often ignore. In many situations it means crappy, I would say it merely means crappy but that would be wrong. In this example we look at Bethesda and their latest iteration of Skyrim. Some will say ‘Lame’, ‘more exploitation’, and ‘more of the same’. I say when a game is this perfect you would want to have it as you move on. I have played the game on Xbox360, PS3, Xbox One, PS4, and PS5. The game is so large and so near perfect I would want to keep it and there is an upside. The PS5 is free as download if you have the PS4 version. There was alas no physical version. We can state it is lame, it is less, but this is a game that millions have enjoyed for 10 years. So yes, parts are a set A$80, yet the game gives you a lot more, the free edition gives you less new stuff, but I have seen my share of free parts already, after 4 days I see that the game is renewed, it has more and it feels great getting these achievements again. In 10 years the game never disappointed. The price of lame is perhaps a lack of innovation, the opposite is that the players want this game, not another game, it is a tough balancing line and so far Bethesda has done OK, apart from selling their soul to Microsoft (for $8,500,000,000).

The price of tame
Weirdly enough it is Google who gets that part. On the one side they have shown great innovation, they have shown massive strides in many areas, from searching to advertisements, they were there, they were first and they keep on rocking, on the other side their console (Google Stadia) is tame, they are not developing software, they are relying on Ubisoft to push that crate (and it will cost them). The other side is that two innovations will pass them by, the innovation I worked out (and are now meant for Amazon Luna) could bring Amazon an additional 50,000,000 consoles to the market. I know, even with shortages it will be a stretch, but that is the setting of tame, you can be non-aspiring, to be non-exciting yet that too comes at a price and in this setting Amazon would be in second place (temporarily overtaking Nintendo). On the upside, it makes Microsoft the wooden spoon contender, with the most powerful console in the world they end up in 4th position and I like that. Microsoft needed to be taught a lesson and I intend to bring it (If Amazon accepts). And that is not a high number, it is massively conservative, because this has never been done before so I have no data to rely on, the numbers could end up being decently higher. And that is merely the first wave, the second wave relies on another player, so I cannot say at present, but that could end up pushing the Luna even more, but I have no idea how much more. What is a certainty that gaming will alter and in the first stage many players ant a piece of that, not all, but plenty.

The price of game
It is not easy to look at people as game, but these anti-vaxxers are taking their toll. We can be as social as we like to be, we are unable to properly set up taxation, but we will tax the health system to the max. We see people dying of heart conditions in ambulances, because the ICU’s are filled with anti-vaxxers who now have covid and they are crying like little children. I say that unvaccinated people are not eligible for ICU unless they pay upfront, the reckless endangerment of life is not a cause for healthcare, it needs to become private care. The umbers are staggering. Of all the hospital admissions 80%-90% is unvaccinated. This evidence is ignored too much by too many. There is a slight difference per nation, yet that is understandable. We can treat these people like kids, but then they claim they have rights. OK, you do and with that you get the right to pay for it yourself. 

We see three examples where we price choice, price is not always monetary, but often it is, yet the opposite of that coin is often not monetary. It tends to be quality, quantity or quest like. There is no clear formula either, it is not a neat package, yet there tends to be some red line forming in the sand. The underlying part is that some accept the cost of doing business, others are in denial and they want it all, and guess what. You cannot have it all, there is no way. It is like the old equation of a house. Price, Quality and speed. You can only select two of the three, the third will go in another direction. A sales division will state that you can have all three and then they task their marketing department to set the premise of the third to expectations. Yet that is a figment in their imaginations, and when the data comes forward we get some ‘miss communication’ excuse. 

All neatly wrapped up, yet when we dig we get to see the price more clearly and we often see a party in denial, but what happens when it is YOU who pays that price? What happens when YOU need to make a choice, can you? Choosing is often hard, especially when the price is clear. But what do you do when it is not? It happens and not always intentionally, how can you decide the price then? 

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The hesitant choice

It is a stage we try to deny, but it is there, we all face it at some point. You see, there is (especially in business) a danger to go ‘gung ho’. There is benefit in awaiting the right moment. Yet what to do when that is in a vacuum? This happens. There is an option to make a decent amount of coins, but it relies on others making a move, or not to make one. But no matter how you slice it, you are in a vacuum until that happens. 

You see, what I predicted is close to coming to pass. The console wars will be settled and the outcome will be  

  1. Sony
  2. Nintendo
  3. Amazon
  4. Microsoft
  5. Google

Google ended last because it is not creating games, it is relying on Ubisoft and indie developers to get there. Microsoft screwed the pooch a little too often and with my help I will gladly push the suckers to 4th, I preferred them at 5th but Google made that impossible. Third is Amazon and that is because the solution I see will fit the Amazon Luna, more importantly in the setting at present they might get to 2nd, but only temporary and with conservative numbers Nintendo will catch up again. Sony will not be surpassed and what they have going for them will keep them in charge there. I do find it funny that the most powerful console in the world (as Microsoft seems to remind us) will be a system at a mere 4th position. The weakest console defeated them and the Luna has the option to do the same.

All because stupid people will not learn. The greed driven will be all about pushing Azure whilst they cannot play the blues. A sad setting that gets Microsoft exactly what they deserve (answer: zip, zilch, nada).

So why is this a hesitant choice? Well in the first I still have time and I do hope to get my share of well over $400,000,000. Would you not do the same? Only when I see that the battle is over, I will make it public domain allowing indie developers make a bitch out of Microsoft. 

What surprises me is that the makers still do not see what is out in the open. It is not rocket science, the clever people should see what I noticed well over a month ago, it was then that I decided to crunch a few ideas and what I see represents well over 50,000,000 consoles. Am I delusional? I will let you figure that out when I set the bar and the visibility of the solution to all. I will of course use the same method to 4chan and a few other open places. You see, the longer Microsoft and Ubisoft are unaware, the better the chances for the indie developers. In a rat race these two will win and I feel a little better if they lose, I am wired that way.

What if others figure out what I saw? That’s OK. If they did it by themselves they earned what is coming for them and I still believe in my 5G solutions to give me the pennies (read: bag of gold) I deserve and there is only so much a person needs. I see greed as an underestimated delimiting factor on creativity, and I do not like delimiters, except in data files. They are essential there.

So whilst you are enjoying coffee, oh no, that would be me and coffee is almost ready. Enjoy the day!

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Direction and Course

We are all driven by doubts. We are all driven by needs and we are all enticed by desires. There is no exception, none at all. Not if you are a cleric, Christian or Muslim. Not if you are a farmer or a politician (although too often I think that the first party is more intelligent than the second one). We are all driven by surges, by vectors and by elements outside ourselves. They are the particles that fuel the internal engine in us and the mindset that accompanies it. I remain on the fence regarding the building scandal in Rotterdam, the political power-drive for a place called Vestia. The simplest side is a mere tally, 524 homes are removed to be replaced by 137 locations to inhabit, with an added 101 apartments for higher incomes and 143 apartments for sale, the tally does not add up. A new station is created with -143 locations. This was about money, plain and simple. So whilst Vestia hides behind “We achieve this by taking an effective and innovative approach to rentals, sales, liveability, maintenance, investments and operating costs. We are committed to providing good service to our customers: the people who rent and buy our homes”, so whilst we see one, we also see that they enabled the removal of 387 social housing locations, it was the simplest math problem. Someone got rich here. Yet in the setting of greed, there is so much out there, Rotterdam is not even the smallest blip on any, not even a Dutch radar. 

There is more out there, the stage of the media is getting out of control, stake holders, the setting of lobbyists that are gracing the foundation of media is getting larger, os getting stronger and the media itself does not care, it is like watching a crack whore reach for the goods. Their grasp towards digital dollars without contemplating the larger stage is ludicrous. As an example look at the home page of the Independent (independent.co.uk), the Los Angeles Times (latimes.com), The Washington Post (washingtonpost.com), and Dagens Nyheter (www.dn.se). Notice the advertisements? Let’s be clear, the papers are allowed to do that, yet consider who can afford that. Consider the cost of a front page advertisement in the paper versus the front page of a website. Consider the stage of who gets the visibility and how they got there. Now there is an opposing side to this some are merely advertising, there is no ‘stake holder’, there is no political need, but that stage is fluidic and siding with the stake holders. Consider the past, how many advertisements for some Microsoft device passed you by? How many claims of mobile data for less, how many ads are localised? Consider seeing the LA Times, seeing “Coliving Homes in Sydney. Coliving homes for rent in Sydney from A$1,300/month, inclusive of weekly housekeeping”, now there is nothing wrong with the ad. And it is powered by Google Ads and there is nothing wrong with that. Yet consider that an apartment costing A$1300 a week has an ad on the front page of the LA Times. The setting is so much larger than even I can understand. This is global and this is not some anti-Google setting, I am making the claim that there is a layer between the media and advertisers. Electronic lobbyists, I call them Stake Holders, and they are raking in millions. The view is not easy, and I am not making a claim that I have it, it is so convoluted on the global scale that no one really has an idea, it would require the Google source data and a very powerful computer to suss it out to the smallest degree. I saw glimmers as Microsoft was advertising its Surface pro, but that could just as easily be seen as a glimmer of delusion. The problem is not me, it is not anyone who might not be able to see it, it will be the media, they are part of it. They are setting a new course, they are setting a course towards their digital dollars at the expense of the people, what I often refer to the ‘click bitches’ they create though emotional articles. A newspaper will give you ‘Pandora papers: biggest ever leak of offshore data exposes financial secrets of rich and powerful’, whilst they also give you “the move was not illegal, and there is no evidence the Blairs proactively sought to avoid property taxes” Consider that journalists waste time on non-illegal actions whilst we see some papers give us ‘Houthi blockade restricts aid’, is that not interesting? The UN was all about attacking Saudi Arabia recently whilst keeping (according to media) Houthi and Iranian elements out of that think-tank presentation. So why are we not given the full view whilst some are wasting our time on “the move was not illegal”. I believe that political lobbyists and digital lobbyists are uniting to some extent, optionally the political lobbyists are also on the digital platform calling themselves ‘stake holders’. This is speculation, this is not proven (yet) and there could be all kinds of ‘evidence’ proving me wrong. I do not know yet, but the views I have seen over the last 15 months proving me to be correct more and more. And now, I am taking the light to my work and looking deeper into it all, because anyone not criticising and digging into his own data will fail from the start, and I do not like failure. But that is just me, to seek a direction and course requires energy and it needs a drive, but what that drive is remains open to debate, even for me.

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Reprising 39 steps

This is not about an alcoholic taking his 12 steps three times with 3 breaks. This is about a 1935 movie. An absolute masterpiece by Alfred Hitchcock. It is also one if the first exposures by Tinseltown of the use of industrial espionage. Over time there would be more cases and more events, yet the stage I saw today ‘Twitch confirms massive data breach’ (source: BBC) made me think of the earliest steps in that direction. Even as we are given “it comes at a time when competitors such as YouTube Gaming are offering huge salaries to snap up gaming talent, so the fallout could be significant.” This does not mean that Google was behind it, yet the larger stage is that Industrial espionage is at the seat of many corporations and these corporations have absolutely no idea what they are in for. There are no checks, no balances and at this point Twitch is in a stage where they could lose the bulk of their value overnight. So as I read “Twitch confirmed the breach and said it was “working with urgency” to understand the extent of it” I see a stage where a company was clueless and now less of a clue where their money will go in November 2021. 

Even as I think back to the 39 steps and the momentous line “The 39 Steps is an organization of spies, collecting information on behalf of the foreign office of…the design for a silent aircraft engine” but the one step they did not have in those days was the disgruntled employee. They can do in one hour more damage then Baker at MI-6 or Evans at MI-5 can do in a month, and companies are just not ready to take a larger setting of cyber and internal investigations serious. Fell free to doubt me and call +44 1242 221491 (GCHQ), they probably have a few leaflets and other information that will make any CTO cry like a little chihuahua. 

The problem how to go about it, as I see it it will be too late for Twitch, Microsoft was done for a long time ago and Google is one of the few who has a decent handle on cyber security. Yet the nightmare is actually a lot worse. To grasp this we merely need to take a look at ‘Industrial Espionage: Criminal or Civil Remedies’ by Gillian Dempsey (at https://www.aic.gov.au/sites/default/files/2020-05/tandi106.pdf) the quote “Australian companies should be mindful that competitors, and nations which might be hosts to Australian investment, may have a strong interest in Australian trade secrets and other economic intelligence. Although its incidence and prevalence are unknowable, industrial espionage by governments and private sector institutions is a fact of contemporary commercial life. Recent developments in the technology of intercepting communications make such activities easier to undertake and more difficult to detect than in the past.” There are a few issues and the biggest one is partnerships, find in that partnership two disgruntled employees on both sides of the fence and that company is pretty much doomed. Even if the law becomes adequate, the rules of evidence will get in the way because the bulk of ALL companies have a lovely disregard of non-repudiation, and the third party exploiting the two angry people will laugh all the way to his zero tax haven (Cayman Islands anyone?) And that stage will grow and grow, because there is a board room believe that their company will not get into that, all whilst they cannot see the pie chart as the chunky blubbernaut in the room ate it. And the game gets to go from bad to nasty, with cryptocurrency the appeal for many increases whilst the ability to find the people involved goes from tiny to a number approximating zero and the law is not ready, it hasn’t been ready for several years and as sources give us “One of the reasons why corporations engage in industrial espionage is to save time as well as huge sums of money. After all, it can take years to bring products and services to market and the costs can add up.” This is true but it is the setting that several people who were dismissed ended up with huge starting bonuses whilst being as productive as the janitors paperweight in that new company. So when did you get $675,000 a year with a startup bonus of $3,500,000 plus a piece of real estate in the Cayman Islands for surfing Facebook all day long? That is the setting that some companies face and until they adjust the safety in their firms, they are the companies with huge neon lights and the neon phrase ‘sucker’ right next to it. I was taught about non-repudiation at Uni 14 years ago and so far the amount of companies taking it serious is just as close to zero as the people getting convicted of it.

So whilst the media is flaming the $13,000,000 total twitch payments, we are all looking in the wrong direction. We see one side, and this might have been by disgruntled people (my speculation) but it was an attack of a side that Amazon had decently solidified, so what comes next and when will it impact something that YOU depend on? There was a lesson and it was handed to the people in 1935, so why did the decision makers not take the essential steps?

Perhaps they were done in some places but there is at present no evidence that any were done. 

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Utter insanity

To get to this part, I need to grab back to another article which I wrote on May 6th 2020 called ‘New World Order’ (at https://lawlordtobe.com/2020/05/06/new-world-order/), yet that one also takes a step back and refers to an initial article I wrote in 2013 called ‘It hurts every time, but we love it’ (at https://lawlordtobe.com/2013/02/06/it-hurts-every-time-but-we-love-it/) . In 2013 the US debt was $17,000,000,000,000 (17 trillion), and over 8 years 8 trillion was added, a nice $8,000,000,000,000. This implies that the US government overspends a trillion a year with no exit strategy on how to cope with the debt and it is on both Republicans and Democrats. They raised debt ceiling again and again and this president might be the one who gets to live through the fallout of such stupidity. We (me too) might grab at the ludicrous waste of billions upon billions in only two defence contracts (F-35 and USS Zumwalt) but the problem is a lot larger. The decades wasted by not overhauling the tax system (I suggested changes in 1999, might have been 1998), it would not have solved everything but it could have optionally solved a few things. It is the relentless boasting government approach towards “My Credit Card is too big too refuse! Yet that is at this point exactly what is going to happen next week Friday. Unless there is another ceiling raised and it merely pushes the problem forward. The larger problem is not merely the politicians, it is their favourite tool the media as well. 4 days ago the Financial Times gave us ‘The US debt ceiling needs to be raised’, and they do give us “The very regularity of fiscal cliff edges inures people to their seriousness. The markets expect Washington to fear default enough to do what is needed in the end.” However none of the media told in clear harsh language to politicians (and naming them) that they need to act and as it is soon too late, the US population will get one of the loudest and harshest wake up calls since December 7th 1941. It will hit them square in the face and there will be no escape. A setting of pensions gone (the US is bankrupt), for many their homes will be lost (the debt collectors will collect on EVERYTHING), infrastructures will collapse (the money is gone) and systems will stop functioning (the US credit card will be destroyed). A setting that continues on for decades, unless the US has any friends left, the US seizes to exist and on the side lines China and Russia will howl with laughter. 

Yet not all is lost, the US could become part of the Commonwealth again, although the US politicians will mostly be out for a job, Canada could oversee issues for London and the political seat of power will be in Ottawa, did anyone consider that there was more to my ‘We stand on guard for thee’ article? The article (at https://lawlordtobe.com/2021/10/03/we-stand-on-guard-for-thee/) had a small reference to “CANZUK time, is Canada ready?” When drenched in “Canada has a chance to be a major player in CANZUK to usher in a more politically stable and mutually beneficial version of a modern Commonwealth”, it is the modern Commonwealth part. And in this there is every reason to trim a lot of fat, especially political fat. In 2013 I gave the reader “Those two, when a change is set might mean that the US could be bankrupted overnight” I never saw a pandemic coming, but that pandemic pushed the US straight over the edge into an abyss of debt. It also gave me shivers to sell my IP to an American player, my 5G and I left without anything? Screw that! I would rather take my chances with China. And that is the larger setting, when the brain drain starts and China pays for the IP the avalanche will be complete (not merely me, dozens of others too), the US will have a dwindling IP vault, manufacturing will go to Asia (optionally India too) and the US will be a container of lard, no bones or muscles holding it together. A body of mass with merely the strength of the barrel containing it all. 

So as Reuters gives us a day later ‘U.S. debt ceiling impasse warrants nuclear options’ (at https://www.reuters.com/breakingviews/us-debt-ceiling-impasse-warrants-nuclear-options-2021-09-30/) with “That could spare the United States a default, but would force other cuts, possibly in areas like Social Security or military pay.” We see the beginning of a larger stage where the people would soon be left with nothing, it takes a whole new vibe out of “We the people” doesn’t it? And the “Unable to borrow more, the Treasury would have to cut some 40% of federal spending by mid-November”, it is the icing on the cake, a setting of larger dangers to a large chunk of 331,000,000 people in the US. Did you think I was kidding on the US stampede into Canada? The rich will prefer 30% more taxes against nothing and an angry mob at their doorstep. Up to $3.4 trillion in personal wealth will take any option against losing it all in the US. House prices in Monaco will soar (for the really rich) so if Jeff Bezos can offer me €150,000,000 for all my IP (payable in Monaco) I will seriously consider it. Google, Netflix and Amazon will take to the global skies and they will double register their IP to keep it safe and keep it out of governmental hands, because that will be the next stage, the US will need to find money wherever it can be found. A station the US has never faced before. There is one upside, the Kingdom of Saudi Arabia can get their required hardware for dimes on the dollar and optionally buy out a few factories and all their patents putting them on par for their 2030 promise of taking home based defence build projects to a whole new level. The US laughed and sniggered when Wall Street offered vulture solutions to Argentina in 1998, now the vultures are ready and set to rip the US carcass apart. Is it a fair view? That is not in question, yet the stage is now that it is becoming a likely view the only people treated fair are the hard workers who just tried to get by. 

Should there be an 11th hour solution of debt ceiling raising, the people will need to consider that the end is nigh and the US did this to themselves. Irresponsible spending for well over 2 decades and with no exit strategy the USA will enter a field it so desperately tried to avoid and with innovators moving to other shores their field of choice becomes ever more limited. 

And when you wonder why no one is writing about those dangers, consider that I opted for this day to come for 8 years, I never saw a pandemic, but when you realise that the US was overspending a trillion a year, 83.3 billion a month for 8 years. Did no one catch on that this clambake could come to a sudden stop? Wonder about that part of the equation. I reckon that a lot more people should have seen the dangers after the 2008 events. Now 14 years later the people of the US will face hardships that is 10 times worse than the events of 2008, not merely because of what is now, but it happens when it’s infrastructures, social security and healthcare are totally gutted. 

Mozart wrote Requiem 230 years ago, I doubt he ever envisioned it used on an entire nation, but that is life, or the lack thereof. 

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Sphere or Cube?

In continuation of yesterday, we have today. This is a direct consequence of time. Yet, that is not how some spin it and it is about spinning. In this we introduce Australia’s own spin master ACCC. They decided to inform us via the Guardian with ‘Google’s dominance of Australia’s online advertising needs to be reined in, says ACCC’, I personally wonder who they are speaking off (plenty of volunteers) but the article struck a chord, especially after what we saw today. I am not stating that limits should be drawn, I am not stating that the article is completely wrong. Yet the stage as it is painted does not add up, especially as some of the stakeholders are now in a stage where they painted themselves into corners. There is no real timeline here, because the article is actually quite good, but I am better (and a lot older). So let’s take you through the threads unravelling them one by one. Let’s be clear, there is no real lying here by the article writer. Yet when you see the unravelled strings, you might wonder how they got to this article. Time is the first element. The article is spun like it was a continuation of events, but it is not and more importantly the weavers seem driven to keep larger players Microsoft, Amazon and IBM out of the limelight. In light of this lets take a look at the article (at https://www.theguardian.com/australia-news/2021/sep/28/accc-calls-for-new-powers-to-rein-in-googles-dominance-of-australian-online-ads) and look at that first thread. 

The first thread is “Google’s takeover of ad companies, including DoubleClick and Admob, as well video platform YouTube, have helped to further solidify its position, the ACCC said” the fact that these companies became part of Google is not in question, the statement “takeover of ad companies” however is. You see, YouTube was bought in 2006. In 2005 it was launched as a “an American online video sharing and social media platform owned by Google”, the players here namely Steve Chen, Chad Hurley, and Jawed Karim became multimillionaires overnight. After a golden idea a year later was tossed for a little over $1,500,000,000. In this we get from Steve Chen himself “he was inspired by how the search giant monetised without hurting their users. “It translated over to Youtube as well. There are people that create content, view content and pay for content,” he said.” Take here that the operative part was “without hurting their users” and it is important. Look at personal video’s, look at reviews of hardware (Hero 10, PS5) review of books, games and music, even video’s of songs. It all benefits the people, all the people. It was created in 2005 and sold in 2006. It was not until 2008 when they gained 480p videos, AFTER Google acquired it. Thanks to GoPro and DJI we now see 4K movies of cities. In all this time there was no mention of advertisement, the corporate world was not ready and not prepared for YouTube. 

Double Click was pure advertisement, and even as it was founded in a basement (behind the washing machine) by Kevin O’Connor and Dwight Merriman. It offered technology products and services for a mere handful of advertisers that included Microsoft, General Motors, Coca-Cola, Motorola, L’Oréal, Palm, Inc., Apple Inc., Visa Inc., Nike, Inc., and Carlsberg Group, and this is important! So why is this important? You see DoubleClick was acquired by an equity firm named Hellman & Friedman. Basically a greed driven Wall Street player who saw that this would be worth something over time. And the two clients that DoubleClick had (Microsoft and Apple) never saw the potential, even as they were trying to break through in all the markets that Google had created, we see things like MSN Search, aQuantive and adCenter (renamed to Bing Ads) as well as Search Alliance (renamed to Yahoo! Bing Network). Microsoft used a 20 year old tactic, why create when you can acquire. Google acquired too but evolved the segments into behemoth, all whilst there is every chance that the Bing Network would be unable to properly identify the word ‘Behemoth’. A stage we do not see in the Guardian article because it raises too many questions. The one given part here is that only Google knew what it was doing, the rest merely tried to invoke invoices on the corporate world, Google tried to cater to the greatest denominator here, they tried to adhere to the needs of the seeker, the searcher, and as Steve Chen states “without hurting their users”, a stage that was a winning mixture and we do not see that in the ACCC spin, do we?

Then we get thread two “Rod Sims told Guardian Australia a key issue facing news sites and other users of ad tech is they did not know how much revenue ad tech providers like Google were making from each advertisement served up to readers”, in this I find ‘a key issue facing news sites’ as well as ‘they did not know how much revenue ad tech providers like Google were making from each advertisement’. It’s almost like hearing a toddler ask “these juggling tits, do they always provide milk?” In all this does it matter how much the advertiser makes? How often was this asked of Yellow pages or the advertisement moguls in New York? And it is important, because this hits Microsoft as well (Bing Ads, or Microsoft Advertising) Google was upfront in this, they even made it public in their documentation. “No matter how much you bid, you are only charged $0.01 more than the previous winner”, so if we see the bids $12, $9, $2.36, and $0.99 number three pays $1.00, number two pays $1.01 and number one pays $1.02, not $12. A setting NO advertisement company EVER offered, it was all about how much they could rake in and in their defence a system like this was not possible before the digital age. More important, the digital innovators (Google) took that step from day one (well, almost day one). A customer facing setting that prolongs the visibility of marketing departments because they can advertise more and longer, a stage they never faced before, yet the Guardian never touches on that, do they? It was all about the threat that the friends of the ACCC see, not what we actually experience. Oh, and when it comes to advertisement. Why is there no mention of Facebook, or Amazon for that matter? 

The article gives us that there needs to be a border and there should be limits, but is that up to the ACCC? 

So when we see “if you want to block certain companies advertising on your website, it’s very hard to do that through Google” there is a choice, do not advertise on your website, or get your own channel, and, oh…. Here is a thing, Google states “To give you editorial control over the ads that may appear on your site, AdSense offers several options for reviewing and blocking ads. There are various reasons why you might not want certain ads to show on your site. You may have content or business reasons, or philosophical issues. Maybe you have a vegan food blog and you don’t want to show an ad for a steakhouse”, as I personally see it Sims engaged in some forms of non truths (aka lies). And that is the beginning of a much larger station. The ACCC is the BS caterer of their friends and the Guardian did exactly what it was told to do, not inform us but to perpetrate issues that are not really there. And the entire article gives no mention of AdSense at all, why is that? It might not fit the needs of the ACCC, does it?

Consider what you are offered and vet the information, it is important that you do, you are given a pile of goods that are glued together, a setting of 10.000 cubes, glued together so that we see a sphere, but is it a sphere? I will let you decide.

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Who is correct?

There is a larger stage on what is right versus what is correct. It is not always clear and we are all biased, me included. There are those who make claims that I am entertaining, but I do not know anything. It is their call and it might be correct. I worked in IT and in automation since 1981, so I have been around a while. When I offered my bosses some version of Facebook in 1997 they all rejected it stating that it had no future. It was merely n idea and it was nowhere near as advanced as Facebook. It was a free website and chatting platform with us in the middle offering advertisements in the middle, it had no future they stated. Now we have Facebook which arrived 4 years later, now a global economy surrounds it. 

So when I took notice of ‘Google, in fight against record EU fine, slams regulators for ignoring Apple’ (at https://www.reuters.com/technology/google-fight-against-record-eu-fine-slams-regulators-ignoring-apple-2021-09-27/) some thoughts went through my mind. We see “The European Commission fined Google in 2018, saying that it had used Android since 2011 to thwart rivals and cement its dominance in general internet search”, in the first most rivals were still trying to get their heads around the digital world. In this 2011 is important, TechCrunch gives us “Patents are increasingly used to block innovation in courtrooms rather than create innovations in the marketplace, and we saw this problem reach epic proportions in 2011. Patent trolls continued to extort tech companies large and small. But the patent wars spilled over to the major industry players themselves as everyone pointed their patent arsenals at Android.” In this, how many patent trolls did the EU arrest and there is a larger stage on the realisation that the secondary field of patents is used, the ability to block others. A legal setting that is validated by the short sighted and at ties greedy law entrepreneurs. And we see this more clearly in 2012 with ‘Why Microsoft spent $1 billion on AOL’s patents’ (at https://www.cnet.com/news/why-microsoft-spent-1-billion-on-aols-patents/), a stage the law and the lawgivers are eager to circumvent and in this Apple (Steve Jobs) was not innocent from either, but lets be clear, the law allowed for this. And we see the one Techcrunch gemstone “as everyone pointed their patent arsenals at Android”, Google was not innocent, they never were, but they were not the evil party here and that needs to be made clear. So when we are given (by CNet) “according to a source close to the situation, Google didn’t even bid on the portfolio”, it seemingly makes Google even less evil. And when we return to the Reuters story and we accept ““The Commission shut its eyes to the real competitive dynamic in this industry, that between Apple and Android,” Google’s lawyer Matthew Pickford told the court.” We also need to see “Commission lawyer Nicholas Khan dismissed Apple’s role because of its small market share compared with Android”, I personally wonder what kind of drugs Nicholas Khan is on and can I have some please? The brands using Android are Samsung, Oppo, Huawei, Google, Motorola, Oneplus, Lenovo and a dozen others that use Android, yet iOS products are Apple products, as such we need to see that there is a 70% use of Android over ALL these brands and the 23% is Apple, Apple alone. When we see the bungles (forced USB-C chargers) and this setting, we need to wonder the words by Matthew Pickford “The Commission shut its eyes to the real competitive dynamic in this industry”, that might not be far from the mark. There should be space for evolution, but is one sided evolution truly that or is that the beginning of handing the technology market to China? Especially with HarmonyOS in the design stage it is currently in. The middle East and the far east is ripe for HarmonyOS, the last thing we need is the EU screwing that up too. 

So does that make the EU wrong (not legally wrong)? To be honest, I cannot tell. Yet when we see “Bringing Apple into the picture doesn’t change things very much. Google and Apple pursue different models” we need to wonder what this is really about and this is after Microsoft destroyed Netscape to get sole advantage in browser world, even as some give us “The most innovative company in the computer industry in the last 10 years is dead”, it had been crippled around the time when we got Windows 2000. After which Microsoft screwed the world over again with an utter version of inferiority (Bing). That is how I see it, but feel free to disagree (which is your right).

So whilst we are eager to give Google the Clown card and all kinds of accusations, we see that an Apple phone costs $2369, whilst the Samsung is $1399, Oppo $1299, Asus $1199, Motorola $899, Nokia $449, and Google Pixel 5 $1199. A stage where Apple is pricing itself out of the market and it had been doing so for some time. But this is not about Apple, this is about Google, a brand that is open to others, It used what was available at the time and the rest was nowhere near. Am I wrong? Legally I might be, but then I never saw the 100,000 pages and I reckon I would be able to find a few options that blows the statement “Bringing Apple into the picture doesn’t change things very much. Google and Apple pursue different models”. You see, the Browser had another contender, Yahoo. It lost too much marketshare because the Google search was vastly superior and the patent shows just how superior it was because the people behind it took a long hard look at what the PEOPLE needed, Yahoo, Microsoft and others focussed on what businesses were willing to pay for, a very different stage. I personally believe that this stage of adherence and compliance has been largely ignored. A stage that puts Apple, Microsoft, and a few others in the dock of accusations as well. The stage of adherence to business and I personally believe that the EU is all about that, less about people and that bites me, that partially offends me. To lose in one setting and then openly and bias based attack Google is offensive. Google was never innocent, but they were not the evil player, we need to see this and we need to see this now. The EU is setting a stage where business moves out and then? An iPhone for $2999? The biggest iPhone is now A$2719, so it is not that much a stretch. 8 years of iterations got it from $299 to what it is now and Google? They are on a similar track, the hardware might not be iteration, but their software is not. Innovation software allowed people to make leaps forward and so far the other brands kept up as well, I wonder when that got investigated in the EU?

The case has been running a while, so there is no clear line to draw, but the media seemingly reports the final line and the history and context before it is forgotten, I wonder why?

Am I right?  Am I wrong? Am I correct? I leave it up to you to decide, but consider that I predicted the arms fallout and now we see, only 3 hours before ‘China’s biggest airshow to highlight military prowess’, others laughed about HarmonyOS and now it is here. And in all this not one government has shown any evidence regarding the Huawei accusations. I wonder when people wake up, realising that they are getting played by stakeholders who need to push forward the need need of corporations, American and seemingly European as well. All whilst those corporations have no patents, they have no innovations, merely marketed concepts, hyped hardware that draws short. How much more failures will push their agenda’s against actual innovators (Facebook, Google, Amazon and Huawei)? 

It might be a wrong point of view, I will admit that, but it is tainted what I have seen over almost 40 years in IT in all kind of fields.

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Stark contrast

There is an old ‘expression’, The people will rally against the injustice of children, yet for the most, only if it hurts THEIR children. It is a saying that most people ignore because there is a string of pain, the realisation that the need of ‘me’ overrules the need for all. And guess what, Apple joined those ranks a while ago. We see BBC News headlines (last year) like “Ricky Gervais slams Apple over Chinese factories” and we laugh, but the pain is a lot more real than you think. There is an ignored side and there Apple does not seem to give an ‘eff’ (as long as the revenue comes in. It is there advertisement section, the one that is ‘hidden’ in games. Games that give an advertisement and that is OK, but then they take you STRAIGHT to the installation page. Where did we sign up for that? And this is not some innocent ‘barbie game’ this is how pokie and gambling sites assault the weary and the vulnerable. They take the game and the problem to a whole new level. You see, the ad is not the real issue. The issue becomes when you want to close the window and the super-small ‘X’ that closes the window is in the top left corner, and if you miss it, the excuse will be ‘We assumed you wanted the program’, but the close icon is small enough to miss it way too often.

So not only is Apple setting a stage, they are doing this in the setting of “We do not want any issues in the schools where OUR children go, we do not care about the rest” it is a stage that is speculative, but consider the impact. How many children get exposed to that part? And they are not alone, there is more and more out there coming to all of us regarding a ‘game’ named coin master. Even if it has an ad with Joan Collins. In Change dot org (and a few other places) we see messages like “I have been playing coin master for about 8 months and saved up all my coins and spins and spent a fortune on the game then one day i open up my game and the 117billion coins i had and 22,000 spins are gone , i had been reset , apparently coin master are reseting accounts with high savings which is against their own rules because they cannot tell the difference between people who play honest and the cheaters”, now this is a setting of accusation that require data and evidence and I do not have any myself. But coin master is important as it is not only vying for your cash (which is fair enough). It is combining with the ‘sentiment and acceptance’ of pokies, but what we see is not a pokie, it is a game that looks like a pokie and there we see a problem. The makers were decently brilliant, but there is a new stage, “what looks like one” is not the same as one actually is and the makers are in the clear and there is a larger station where it is happening under the noses of Apple (and a few other places), but there the stage is not protective, because it is as I paraphrased “in the schoolyard where we see no Apple employees” so no one at apple seems to care. So when we take a look at some media that give us ‘Complaint Website Flooded By Angry Coin Master Players’ we think that there is a case for action, but that article is almost 2 years old, as such they are doing something really really right or Apple just does not give a hoot (or is that hooters) about their consumers? And the stage is rapidly getting larger. Deceptive conduct (like the gardenscape ads), several ads all showing something that the game does not have, or perhaps in some obscure mini game. And the people are getting less and less choice, because the in game advertisements are seemingly not policed. 

And Apple (Facebook and Google too) needs to start acting. 

And here is the rub, we might see the complaints, yet the game was downloaded in extent to 100,000,000 times, so their app will hold what Apple might see as a remarkable advertisement magnet, and there is the problem, when an app becomes too big too fail there is every chance that the three players will not act in fear of driving people to one of the other two channels, but in the mean time your children are just in danger, because if an app (or game) like ‘Happy Color’ can spout these two advertisements, what other apps will expose your children to the dangers of gambling? 

And consider the start contrast hat Forbes is trying to give us (at https://www.forbes.com/sites/kateoflahertyuk/2021/09/04/ios-15-apple-just-revealed-a-game-changing-new-iphone-privacy-feature/) a mere 3 weeks ago. There we saw “We already knew iOS 15 would come with multiple privacy features that will further hurt the data-hungry habits of Google and Facebook. But now, Apple has just revealed that iPhone users will finally get a choice whether to enable Apple’s own personalised ads on their devices” yet, how does that fare for the in-game advertisements? The Forbes article does not bare that out and I feel decently certain that Apple (Facebook and Google too) is not willing to put the foot down there. So in the end how much danger are your children in when they play a ‘free’ app? Consider that nothing is for free and a player like Coin Master makes on average $24,000,000 a month. I did not look into the revenue of Lightning Link, but that is clearly a pokie, so it is clear gambling. The problem there is that kids might not understand the difference. So you thought EA games was pushing a setting? I think parents have bigger problems and in this Apple (Facebook and Google too) have a much bigger problem protecting the vulnerable and that is something the media seemingly tends to shy away from a little too eagerly in my books. This whilst somewhere in February this year we saw ‘Apple slapped with class action suit over gambling apps’ where we also see “according to plaintiffs, users are unable to collect actual cash in the casino games, but they do have the ability to win and therefore acquire more playing time. This system — paying money for a chance to win more playing time — allegedly violates anti-gambling laws in the 25 states at issue in the case” and that is only the US setting, Apple et al could have stopped this by blocking that stage but it seems they were eager to get more cash, so even as some would voice “The people who play, are literally paying to kill time”, it is a point of view that is fair enough in some cases, but the advertisements seen are using the little tricks to get a few more vulnerable players into their fold and that is a larger station. If there was a much larger ‘X’ in the advertisement they might have been in the clear, but they did not and moreover they take you STRAIGHT to the app installation page whilst the sentiment to do so was not there. A stage of deception a few times over and there will be a larger invoice for all the players allowing for this. In a stage where political players all over the field are gunning for their coffers these players did something really stupid, they are making it easy to gun for them and when the politicians get to use the cards ‘gambling’, ‘vulnerable people’ and ‘easy exploit’ together (optionally in one sentence), places like Apple (et al) will be handed a fine that could end up being considerably larger than the $1,200,000,000 fine they faced in march. 

These players see it as mere parking fines. The fines are tax deductible, the 100,000,000 downloads seem to validate a speculative advertisement revenue of $10,000,000 a day in just ONE APP and that is the stage, if the case only takes 2 years, the players are looking at an optional $7,000,000,000 in advertisement revenue, the people do not stand a chance to get a fair shake here, so where can they go?

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Turmoil of doubt

We all have it, at times and some more often we doubt. Whenever I see such doubt I think back to a story that I heard in primary school. It was about Lakshmi and the greedy beggar. You might have guessed it, or perhaps you know the story. The beggar just wants in the end one coin more and ends up with nothing. This is a setting we know where it goes, but now let’s change the premise. I could end up with $3.7 billion over 3-5 years of Google, Amazon or Huawei buys my IP. I could optionally make $250,000 if I publish an idea of intrusion I have. An idea they all overlooked and could give a certain wall street player the insight on certain patents that would be accepted within 30 days. With this method I speculatively could make another 3 million, yet that would also mean that I can no longer rely on the larger amount to ever become mine. What would you do? The small amount now or hoping for the best? I am not breaking any laws, because I am showing a flaw, two actually and the law has close to no chance of finding substantiative evidence. So I am basically in the clear. So what to do?

Well, I am also a story teller, so here goes (it was a simple riddle).

Between a larger technology firm and a patent office is a link, they mail and they take all the precautions. The messages go from router 1 to router 2 via what some might know a router table. Now no matter what the path is, at some point it will go via router N1. That is how the beans take the high or low road. So I got the idea to place a listener to ANY router one jump away from Router N1, so it could be almost anywhere. That place we call Router X0, it was my idea for the Hop+1 solution. There is a second part, this part means we need to get to that router somehow, whether it is internal solutions of intrusion. The idea was to replace the CF card in that router with an identical one, but there is one difference, it might state 64MB, but it has 256GB and one small internal component sets the 64MB apart and the rest is a floating drive. The floating drive has its own dynamic and it installs a small program in the memory of Router N1, that program will copy EVERY packet directed to Router 2 towards Router X0. There is almost no chance to detect it, when someone resets it, the program is gone, the evidence is gone. The memory card will unless dissected not show anything and there too is nothing to show what is going on, the CF card will know when it can forward packets to the end station when it can hide in other traffic, unless a System administrator reads the ENTIRE log, there is nothing to see. The receiver now has a collection of packets of traffic from Router 1 to Router 2, which also includes a message that Patent acceptance was achieved, the Wall Street Firm now has an advantage to place the right options and stock ahead of all the others and when the rest catches on the larger profits are raked in. 

A setting of not so speculative anticipation of profit and when the deed is done, both routers are reset and the evidence is gone forever. There is one remaining part, that is the CF card, yet id that went to an empty mobile station that might not be the problem, the only issue is getting the card back, leave no evidence behind. These System administrators are often underpaid, so that might not be an issue either. 

An idea that I had when I was wondering how Sony was transgressed upon, because there was no way that North Korea had that level of know how. In this setting it was an internal setting, optionally a disgruntled employee, but it was all speculative from my side, it felt more realistic than North Korea with its lack of technology. 

So will I doubt? Yup, I will remain hopeful the three true innovators will take my IP, if not, ah well. Still time to make it all public domain, what Wall Street tends to call pubic domain, not sure why but there you have it. Have a great Monday!

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