Tag Archives: Microsoft

July 8, 2021 · 22:42

The Wheel (reinvented)

I happened to stumble upon 9 to 5 Google, with all kind of non-Google news. The article (at https://9to5google.com/2021/06/25/bandwidth-xbox-game-pass-and-amazon-luna-announce-july-2021-game-additions/)

We see titles like:

Banjo-Kazooie: Nuts & Bolts
Tom Clancy’s Splinter Cell Conviction
Saints Row The Third: Remastered

Some of them are really great, but I am missing something, a new dawn, an actual new dawn, a setting we have never seen before. I am a little bit surprised, none of them have anything really new. I am not talking about new games, new titles, new originals. I am talking about a new stage of gaming, cloud gaming made it possible, so what is stopping them? I even dropped a few ideas in previous articles (go look for them). Cloud gaming allows for a new stage, so why do we see the same stage props that we saw on PS2, PS3, PS4, Xbox, Xbox360, N64, Wii even Nintendo Switch. Cloud gaming allows for a different station a larger setting with optionally a private set social media option, none of them are going there, they all seem to be much more relaxed in reinventing the wheel. None of them show us a station that is actually new. Perhaps it is still to come, but it is day 1 where you show that you are not the sheep or it’s herder, you are new, you are unique. So why do they not see that option? I am pondering it, I actually do not know. But to see some level of herd mentality is a little disappointing. Will it be up to Netflix to teach them that? 

The Amazon Luna has a refreshing amount of new games, yet there is an overwhelming presence of Ubisoft, not that this is bad. There are plenty of titles I never saw before and that is good, but so far cloud gaming shows more of the same, nothing refreshingly new and that is a disappointment. And with Luna starting at $6 a month and Ubisoft+ at $15 a month Amazon will soon need to reconsider what they have (without Ubisoft) and see how they are different from Google, Microsoft and Netflix. Being different is at times scary and it does have its own unique set of challenges. Yet we have seen how exclusive games make a console, Xbox proved it, Xbox360 continued it, Xbox One wasted it. Playstation 1 through 5 have shown that exclusive games make the difference and Nintendo did this as well. Now consider that cloud gaming is more than a console, it offers a few unique settings that others cannot offer, the cloud gives the makers a unique advantage, so why was this not drilled on? Why was that source not tempered into a powerhouse? 

Cocoon (at https://cocoon.com) shows a ‘new’ kind of social media, not unlike what Google Plus offered. It seems that none of them adjusted those two ideas in a stage where the gamer can talk to friends, can optionally open up to talk to fellow gamers of a game. All options were there and it seems no one took that. No one took the idea that games can have a larger impact on more settings and it seems to me that these makers are all about others doing the work and no innovation comes forward. Achievements can be traced back to 1982 (Activision) and we have seen the evolution on systems, yet as far as I can tell no one in cloud gaming land had the idea to evolve that into something more. It was the Xbox360 that had the last evolution, it was Ubisoft that reinvented the badges and none of them took it to the next step, so why would anyone consider cloud gaming when we see: “Cloud gaming enables you to play games on devices you already own, without the need to purchase a gaming console or gaming PC” yet if we already have a gaming solution, why go there unless it offers more and in this I do not mean the same games and more games. Cloud gaming needs more and so fr I see none of this happen, I left the ideas months ago and so far none seem to be clued in on what others seemingly throw at their feet. At best we are most likely to get a ‘we are looking in that direction’, which is like marketing telling Jaguar that they are waiting for more customers, it is innovation that drives a system to customers, when innovation is absent the customer merely looks form a distance and considers ‘I can already do that’. It is innovation that drives the games, the hardware, the technology and from there the customers flock. Yes there is an equal chance that they distance themselves, but the true innovator can see the chances that are out there. So what is keeping them?

Consider that we see Ubisoft+ at $15 a month, yet on consoles Amazon (the dot com version) offers the Division for $10, The Division 2 for $13, for Honor $12, the Crew $15, Black Flag $11, and in this case the subscription only pays if you pay more than one new game every month, so how long until the mediocrity of Ubisoft games (and its glitches) gets to you? Yes, it seems interesting when you consider the latest games, but still, you break even in month two, after that the cost continues and any delay will set you off, that is the setting we all ignore and their marketing hopes we ignore it. And when we take notice of Android Central and with “Ubisoft is dedicated to cloud gaming, specifically Stadia and Amazon Luna, and that was reflected in numerous announcements”, so what happens when they service the consoles, PC’s, Stadia, Luna and xCloud? What happens when patch after patch is required? How happy will you then be? This is not on Ubisoft, this is the cost of doing business and I expected that Stadia and Luna were ready, yet all I read is that there is a ‘more of the same’ approach and games alone will not get you there. Luna has a fair amount of titles that I see nowhere else and as such they have an advantage, but none of them took the environment to the next level and that is a bit of a disappointment, and there were options. There were ideas that I (others too) threw out there for them to pick up and they did none of that. Perhaps it is not the mission statement (which already cost one firm billions), perhaps it was not their technology, which shows us that they were optionally not ready and there was no brainstorm on what else is possible and that is the foundation of ANY game. 1984 gave us (unknown to George Orwell) Elite, Ultima, Archon, Spy hunter, and Lode Runner. Some of these games still have a following today, some of these games reinvented themselves (Elite Dangerous is the most visible one). They all set a new standard, the hardware evolved and now we see the makers of that hardware show us that they can do it using our PC, MAC, Console. But they had the option to give more and they seemingly neglected that.

New hardware that brands ‘itself’, yet they ignore the path of awareness. When we look at awareness, perception, and cognition we see mere words, but any market researcher will look deeper and the makers of cloud gaming seemingly learned nothing, not even from their marketing department. Perception without awareness, cognition without perception and awareness with no lead towards cognition. Three elements that they do not connect but that is the larger mistake, one leads to the other. It is almost a Pokemon setting water beats fire, grass beats water and fire beats grass, yet what do we get when we reverse that? No one looked at that part and in the Pokemon setting it does not really work, yet in consoles we see what lacked (even though there was a hidden hint with Sony) they never pushed through, now cloud gaming has the opportunity to make it all a reality and it seems that they are not doing that. Perhaps Netflix will and make a clean sweep, or perhaps Nintendo will. We cannot tell, but the one that does will have a massive advantage, a place where others seemingly dreaded to go, and now that setting changes the game completely. Yes number one and two will remain the positions for Sony and Nintendo, but the number three (most likely Amazon Luna) is not secure, so the one who innovates the cloud the most will head for position three with the option to gain and optionally overtake position 2. Will that happen? I cannot tell, because Nintendo has been innovative and it has a massive advantage, even before their second version is out. Yet personally I feel that one thing is clear. More of the same will not hack it, not in this economy of people trying to pay their bills, unless there is a massive upside the consoles will remain the largest players in game land. That part is almost certain. There is a clear space for cloud gaming, but not in the ‘more of the same setting’ not for 1-2 years to come. 

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July 7, 2021 · 23:18

Dark side of the Jedi

Yes, I guess that George Lucas really had no idea that this would hold for well over 45 years, but that happens when you become the real innovator. In this we recognise innovators, but the path of one is often dangerous, perilous and it only works when the competition is at your heels. Consider that Star Wars came out when we had The Omen, Taxi Driver, All the presidents men, Rocky, Saturday Night Fever, the Duellists. All excellent movies, all driving the others to do better, that is why it works, so when I see “reversing the Trump-era award to Microsoft Corp and announcing a new contract expected to include its rival Amazon.com and possibly other cloud players” I merely wonder how stupid Trump actually was. To give $10,000,000,000 to Microsoft when they screw up their console position and hand the number two place to Nintendo with the weakest of all consoles, only to likely lose again in the future to the Amazon Luna and possibly even to Netflix? How delusional can you become? Microsoft tried to attack the Apple tablet market and failed miserably again and again, they blew their mobile market and they are trying to create waves for their Azure market, that is the player we want for the U.S. Defense Department? This all whilst we get a day ago “Microsoft has “paused” SQL Server in its Windows Containers project. Microsoft advises anyone interested in running SQL Server in a container to use the Linux root instead”, so basically the two non entries (Google and Amazon) were a better solution off the bat?

So, this Jedi (aka the Joint Enterprise Defense Infrastructure) is off to a rocky start. I had never expected to be any commander in chief so delusional that they would hand the contract to one player, all whilst better solutions (in the worst case merely equal) would be considered without proper vetting? I am not stating to merely give it to Amazon or Google, that is why vetting is an important process, yet in all that, Reuters (at https://www.reuters.com/article/us-microsoft-pentagon-jedi/pentagon-hits-reset-on-trumps-10-billion-cloud-deal-welcoming-new-players-idUSKCN2EC1YY) gives us “The company cited a 2019 book that reported Trump had directed the Defense Department to “screw Amazon” out of the JEDI contract”, is this how Americans see their national defence, as an ego driver? It would be one thing if Microsoft is the better party, but that hasn’t be the case for some time. 

So when I see “the plan would likely involve a direct award for “urgently needed” capabilities and then a “full and open” competition for multiple suppliers by early 2025”, which we get from John Sherman, acting chief information officer for the Defense Department. My issue here is that when I see ‘urgently needed’, I also remember the joke (not a funny one) that the Zumwalt class represents and the billions spend there, then there are a few more projects, all with pressing needs. And whilst we are getting towards it, the entire Kaseya and Solarwinds debacle shows the larger pressing matter. Security matters! And the matter of security can never be properly investigated if it is appointed to one player, one debatable player mind you. I am not stating that security at Google or Amazon is better, but the Exchange issues, which we get from ZDNet in April shows us “Four zero-day vulnerabilities in Microsoft Exchange Server are being actively exploited by state-sponsored threat groups and others to deploy backdoors and malware in widespread attacks”, this doesn’t mean that Google and/or Amazon is better. But the debate is on and Microsoft lost top dog and pole position years ago, they are merely in it to remain mediocre, all for the good of the board of directors. They lost to Apple (tablets), then they lost to Google (with Bing), then they lost to Amazon (web services and SaaS) and now surpassed by TikTok (video against China), that is an impressive fail rate. Consider that Bing has a market share of 2.71%, which against Google with 91.95% is slightly too funny for words. 

But this is not about Microsoft, it is about Jedi (all these funny acronyms). So when we consider the dark side of that forceless solution (by Microsoft) and we need to wonder about “the Defense Department also announced its plans for a new multi-cloud initiative known as the Joint Warfighter Cloud Capability, or JWCC. It must provide capabilities at all three classification levels — Unclassified, Secret and Top Secret — and parity of services across all classification levels; integrated cross-domain solutions; global availability including at the tactical edge; and enhanced cybersecurity controls, according to the Pentagon”, not the intent, but the investigative presumption of ‘enhanced cybersecurity controls’, both Solarwinds and Kaseya showed us that and this field is still widely in development, and sources like business wire are setting the Marke that cloud security will double over the next 4 years, a stage of increased visibility will both increase security and criminal activities, the winner remains unknown at present, even if we acknowledge that REvil has the upper hand, we have no way of knowing what happens tomorrow,  if security comes from innovators there is every chance that Amazon or Google will get there before Microsoft will, even Apple has a better chance of showing innovation than Microsoft in the cloud atmosphere at present. The fact of what happens next will be out soon enough, yet my mind wonders why anyone would be stupid enough to award national defence to anyone without proper vetting.  So when we accept that it was meant as “part of a broader digital modernisation of the Pentagon aimed at making it more technologically agile”, wouldn’t you want to vet to broaden the application of data, the security of the system and the application of security towards data, users and access? There is a reason that SELinux had roots going back to the NSA, this they all wanted to throw away? And the media is merely reporting the news, not questioning that time line? Why is that?

Only the agile and versatile remain superpowers, and the former president was willing to hand over 50% of THAT equation? So consider that what was JEDI (Joint Enterprise Defense Infrastructure) could have become the Darth (Defence Application Reprehensive Technology Hype) defence system. 

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July 6, 2021 · 21:38

Dream number three

I am trying to remember something. Yesterday I came up with short story number three, I dreamt the story and the big lines were done, but now I forgot the dream, only fragments remain. A stage where it is about one thing leading to another, I see the ending but I can no longer see the beginning. It is a shared setting that eludes me, and every time I my mind moves back to the story, it is overwhelmed with other facts. It takes me back to yesterday as I was writing the Kaseya story. The BBC is giving us “Researchers from the Dutch Institute for Vulnerability Disclosure found the problem and were helping Kaseya plug the hole long before the hackers found it”, yet if we are to believe ‘long before the hackers found it’ I wonder why Kaseya was continuing on the path they were. More important, if that was really true, why was Kaseya not monitoring the situation 24:7? In my case the story is not completed, I am creating it (almost) on the go. Kaseya is seemingly in a stage where they are in denial. First a few, then up to a 1,000 and now, after other sources give us a stage that sets the premise to up to 100,000, some sources give us ‘Between 800 and 1,500 companies potentially affected by Kaseya ransomware attack’, I get it, it is optional a seesaw that is balancing between optionally managing bad news and the speculative media on the other end of the seesaw. Neither side is overly reliable in my personal view. Yet the BBC gives us “the way the cyber-security world has pulled together to reduce the impact of the attack has been incredible”, you see, I have been involved in IT work since 1982, I have never seen competitors pull together, so the story of ‘the cyber-security world has pulled together’ remains debatable. They are all scared, they wanted solutions faster, automated and cheaper, it is like the house where you can choose 2 out of three, now the choice is nil, because the underlying factors are haywire. In this setting, and yes, this is all speculative. We have a solution that is faster/slower, automated/manual and cheap/expensive. They wanted it fast, but that requires matching hardware and software. This is where ‘plugging the hole’ is a problem, as such there was never a cheap solution. Then there was the automated setting, that is the one that they could pull off, but in a stage where there is too little security, and if ‘long before the hackers found it’ is to be believed, I speculate that the need was manual when the wrong parties opted for automated. And in the third we have cheap and expensive. They needed a solution that was cheap, but they needed a lot more expensive elements. This is ALL speculation, but the setting where we see system after system fail, in my personal opinion is all a setting towards shortcuts and that led to the weakness we now see exploited. I personally believe that players like Kaseya are too plenty and when we see ‘the cyber-security world has pulled together’, we see a stage where they all have a seemingly fat meal, they all get to set a field of limitations for all others and that will have long term repercussions. Microsoft, Solarwinds, Kaseya are examples that how us that the hackers are gaining more and more advantage and that is the larger stage. In this setup hell will get one happy resident and it is not the ruler of hell, I will let you consider who I am talking about and it is not a player that is mentioned in this article, neither is REvil, they seemingly found a gap that they exploited hoping to bank $70,000,000 but the stage is out there and the snippet “were helping Kaseya plug the hole long before the hackers found it” is merely a factor, so how long did the plugging take and why was it not successful? The words ‘long before’ should be an indication. So why are we (clearly) seeing several facts and the hack was still successful? The article is (at https://www.bbc.com/news/technology-57719820) merely one factor, the amount of MSP’s are another and the lack of alarms is a third part. A dangerous setting of cheap, seemingly fast and proclaimed automated systems in a stage where no one was the wiser. Consider a fast automated system without proper alarms and without logs, and that is merely one player using (or claiming to have) cloud solutions. A stage that is no solution (ask COOP in Sweden if you doubt me) and one that hands over cash to organised crime. How much risk are you willing to take with your business?

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July 3, 2021 · 22:22

Sapphire or Tourmaline

This all started some time ago, but it resurfaced as I started to replay AC Origin. In lockdown land any change of gaming is a well desired one and AC Origin is actually quite good. But that is merely the start, as I was playing (and as some missions are identical to the first time around) my mind wandered to a delusional IT manager in the early 90’s (1991 I believe). He stated “a resource shared is revenue doubled”, it is that idiotic level of fortune cookie wisdom that as actually rewarded, I never got that part. Yet there was a small gemstone of truth there, but not where he thought it was. As we make a jump to another place it is time for a question. How many real simulators are there? As far as I can tell there is one, only one. Nearly all others are games. The only one true simulator is made by Microsoft and it is the Flight Simulator, currently known as FS2020. Isn’t that surprising? A whole range of games but no one truly dug into the real of simulators. It tends to be really really hard, too hard for a lot of them. 

Yet here we get to see the light, Ubisoft has options (well it always had them, but more often they were ignored), yet with AC Origin they opened a door and now we have a ballgame. What if AC origin is merely the start of a dynasty game, a true simulator about life in Egypt? They have nearly all the graphics ready, the maps need adjustment and the spacing needs to change (like 1:9), so that every area is at least 900% in size but consider a true simulator where you are the beer merchant, the farmer, the fisherman, the embalmer, the priest and above all other arts, the overwhelming pressure of the gods and a monarchy that shows little to no mercy, a true first comprehension of what life was about then. And you cannot do it all, a stage where you get assigned a map where you were born and a role you were given, you have some choices as did the people then, but their options were very small, they had little choice. A true historic simulator and guess what? There are none. It has never been done before and I reckon that no one ever considered it to this degree, the technology stopped them, but with Google Stadia and Amazon Luna (and 1-2 alternatives) it is now possible. Even as I still believe that “a resource shared is revenue doubled” is utter nonsense, there is a gem of truth there. Some resources can be used again and that does not mean that revenue is doubled, but the second stage becomes easier and with hardship out of the way there is no reason not to contemplate a path none dared to walk and there is also the second ego reason, being first somewhere counts, being the first who gets it right to this degree is massively rewarding, others will have to fight to equal what you pulled off and it will vex them to no end. Will it happen? I do not know, as I said, this has never been done before and that is also the most rewarding part, especially for Ubisoft if they go there. The educational value is enormous. We are smitten by movies like the Mummy (Brendan Fraser edition), the 10 commandments, Rome, Spartacus, Cleopatra and it fills the mind with what could be, but people like Julian Fellows (Downton Abbey, Belgravia) has opened to some degree our eyes, just like the Vatican game I had in mind. This simulator could wake up an entire generation. Just like Steven Spielberg did with Jurassic Park. Who did not want to see the Triceratops? We have a similar fascination with the Roman and Egyptian era, yet books and movies is all we have and now we could for the first time get a true simulator. Yes, I will agree that it is not for everyone, but there is another upside to cloud gaming. We are willing to try a lot of games when it is included in some package, and there lies the gemstone. Apart from those who want to see Egypt is the past, there is another group of people who want to try everything. It is merely the sense of us as we explore and especially explore when it costs nothing extra, we are nearly all like that.

Will it happen? Time will tell, it usually does.

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June 30, 2021 · 01:27

The future doorstop

That is how we sometimes see a book, a doorstop, a missile towards our partners (and sometimes really annoying elderly teens), a weight for the papers we need, when a book is not really what we wanted, it gets a secondary function. So even as some saw this specific book as ‘A beautiful defense of the common man and woman against a technological elite’, I consider a book like ‘The Tyranny of Big Tech’ as one that is not stating the issues. 

Did I read it?
Nope, and I do not have to, the article clearly shows a republican (who looks like he recently stopped being a teenager) who is aiming for money from both the left and the right. When we see “According to Hawley, it’s not our politicians, our lawyers, our Ivy League graduates, or our Hollywood celebrities. It’s Big Tech – those big names like Facebook, Twitter, Amazon, Apple, and Google that have embedded themselves in our lives to an almost irreversible degree”, I see the beginning of a BS string of texts that will most certainly become debatable and utterly rejectable. You see Zuckerberg attended Harvard whilst designing Facebook, Dorsey came up with the idea for Twitter at NYU, Jeff Bezos was already done with Princeton when Amazon became the idea, Apple was the child of Steve Jobs who attended part of Reed and dropped out, Sergey Brin and Larry Page came from Stanford, so what is left of “not our Ivy League graduates”? Oh and I with my 5G IP am from UTS (Sydney), so there! And when we get to “have embedded themselves in our lives to an almost irreversible degree” we get a lot more. Apple (Macintosh) offered what consumers wanted, Google did the same, Facebook did it even more and created a new digital era and they all OFFERED it to consumers, they planned long term and they won, the small minded people lost. The exception is the Amazon guy who doesn’t need to spend on Shampoo, he offered something to rural people all over the world which they never had access too. In the US this is 60,000,000 people and in the EU it is 125,000,000. One firm aimed for a little over 180 million consumers. The people shops forgot and now Amazon is the bad guy? So this is the setting from the start and the man with the teenager look (Josh Hawley) is already off to a bad start. So when we see “the robber barons reshaped the economy into a corporate monopoly to serve their own ends, in which an aristocratic elite govern above the labouring masses”, all whilst the US government stole from the native Americans whatever they could (99.655% roughly) is like the pot calling the kettle black. In this one pushed what they wanted, the other (current big tech) let the people decide on WHAT they desired and the consumers liked the free 1GB email (Google) whilst the internet providers offered 20MB for a fee. What would you do? That same grocery store (still Google) came up with additional ways to service the consumers (cookies anyone?), the offered shopping, information and choice, whilst those dabbling on the internet wee all about grabbing whatever coins they could get. When the consumers were happy players like Amazon created the Amazon Web Services offering a pay as you go approach, a cloud approach to small businesses. First web services in 2002 and cloud services in 2008, it would take IBM and Microsoft years to offer anything near that, the big tech of then were made basically redundant. And with the pay as you go there was a larger SaaS (Software as a Service) setting. The big 5 became big not because “Big Tech is a direct descendent of the Gilded Age robber barons”, but because they offered choice when the others were unwilling to do so. In this Apple stands alone. They were always the elite DTP solution (a lot more expensive than others) and in 1998 they recognised the needs of the consumer and the iMac was born, all whilst the consumer got the amazing phrase “There’s no step 3!”, an affordable solution in an age where PC’s were still running behind the facts. If you were not up to speed you were either lost or you became an Apple user. All this whilst the writer wants to push “descendent of the Gilded Age robber barons”, a stage none of them pushed for, it merely is in the statements of those who were asleep at the wheel between 1996-2006, they lost it all by not pushing the envelope and 5 companies got ahead. The fifth (Netflix) was like Facebook, it offered something never offered before and whilst we had to seek TV provider after TV provider, they offered what we wanted, movies and specifically movies not hindered by advertisements. They went from sales to rental to streaming and as the firm started in 1998, Hulu, Stan, HBO Max and Disney Plus, some well over a decade AFTER Netflix, so the statement from Josh Hawley is not just bogus, it is utter nonsense. So when we see “Washington, D.C. politicians routinely protect the interests of Big Tech over and against the freedom and well-being of the American people” we see the joke that this book seemingly is. These systems were offered to consumers, you can walk away! I kept my Yahoo account for years later, until the information offered was too outdated or too much adjusted for localisation (against my will), so when we see ‘well-being of the American people’ I wonder what data he can actually produce (raw data, not aggregated and weighted data) and in the grand scheme of things, the US has 320 million people, Europe has 750 million and India has 1.3 billion. All enjoying what the five players are offering. In all that, the US is a mere 15% and on the global scale they do not add up to much, and the US is actually part of that failing. In the era of 1990-2010 American firms remained largely absent on the international scale, relying on someone to pick up the ball and none of them did and the American needs were swallowed by the voice of the consumers, no barons, no lawyers and no politicians. The people wanted what Google offered and Youtube now has over 2,000,000,000 viewers (I am one of them), so far none of the offerers were able to meet this and more important by 2005 both IBM and Microsoft were merely relying on Adobe Flash, these two players had nothing to offer. In 15 years they never really woke up and here I get to use Microsoft against itself with “Microsoft Stream is a corporate video-sharing service which was released on June 20, 2017 that will gradually replace the existing Office 365 Video”, so 12 years of inactivity, in comparison, the Chinese (the makers of Won Ton soup) gave us TikTok one year earlier and now has 100,000,000 active users. Players like IBM and Microsoft have been that much asleep at the wheel. As I personally see it, American BigTech is the only player (all 5 of them) that stops the USA from becoming utterly irrelevant, if they were not there China would be superpower number one and they are close of becoming that anyway, any issues with BigTech and every BS article in every newspaper with  some ‘alleged’ and ‘watchdog’ is merely another delay and it will help China to become the greatest tech power, US politicians (EU politicians as well) are helping China meet that goal.

BigTech, the virgin
BigTech is not holy, it is not innocent and it is no virgin (they got screwed by global politicians again and again, so they are definitely not virgins), BigTech are merely the innovators we always needed and the rest is merely a wannabe player, even Microsoft and IBM have fallen that much from grace. Microsoft had the most powerful console in the world and within 2 years they were surpassed by the weakest console of all (Nintendo Switch), IBM has its own stream of non-successes, and they are all crying to their politicians as to the bad bad tech companies. Most of them had no idea what the digital era was until they were surpassed by a lot of other players (some of them Asian). So when we consider the stage, we need to see the whole stage, not some setting of “Ending Big Tech’s sovereignty is about taking back our own, and we can begin to do that in the lives we live together. Big Tech works relentlessly to force individuals into its ecosystem of addiction, exhibitionism, and fear of missing out. It seeks to create its own social universe and draw all of life into its orbit. But the real social world, the life of family and neighbourhood – the authentic communities that sustain authentic togetherness – can act as a counterweight to Big Tech’s ambitions”, in this phrases like ‘force individuals’ is massively wrong, people have choices. I do not have Facebook on my mobile, I have no need for it there, I do not order from Amazon (I am a support your local hooker kind of guy) and I have currently no Netflix or Disney Plus subscription. That is 3 out of 5, I have an Apple because Microsoft dropped the ball 4 times in the last 5 years and IBM is too expensive for what it offers. I chose! We can all choose and that is where we realise that ‘The Tyranny of Big Tech’ is like a Chicago politician, all hot air and not too much on substance (judging from the article (at https://mindmatters.ai/2021/06/a-book-review-the-tyranny-of-big-tech/). He might at some point present a few parts that are relevant, I am certain that he will, but as a former Missouri’s Attorney General he will tread on places where he knows the answers, so as I see “holding Big Tech accountable where others don’t dare tread. In investigations, in legislation”, I merely wonder how much legislation against BigTech made it through? It matters because it is what you can prove that matters, not what you claim. I made no claims, it is all timeline stuff, including the Chinese parts. 

Consider the choices YOU have, and make choices, it is your right. You need not be on Google, you can select Microsoft Bing. You will lose out on a lot but that is the choice you make. For well over 20 years Google offered choices, YOU were the consumer that selected WHERE you wanted to go and you went there. All whilst Microsoft could not be bothered, it seems to me that the Netscape Victory made them lazy and now they are no longer the relevant company, they are merely the Column B (or C) company. And consider being in a place like Antigo Wisconsin. Now try to buy a game, a DVD, a bluray, a 4K movie, a CD and a book. How many of these items will require Amazon? It was the foundation of 4G (Wherever I am) and it will be the stage of 5G (wheneverI want it), so when will 5G be available in Antigo Wisconsin? Consider these points and consider whatever Josh Hawley is trying to imprint on you and consider what you can find out for yourself. BigTech is not evil, BigTech is because the others became lazy, BigTech merely is and governments do not like the self sufficient organisations, the ones that do not make large contributions to them. In the end if you look into the shareholders and stakeholders of some of these players you get a very different picture, one you need to be wary of.

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June 29, 2021 · 18:13

Wrongly Slapping Microsoft

So, there I was being happy, reading tweets when an article passed by. It was an article from July 2020 no less, although I did not notice the date at first, the title ‘The hidden costs of Microsoft Flight Simulator’ had me a little captivated, so I took a look. In all this, let’s be upfront. I have an issue with Microsoft on several levels, they screwed up their console, they (as I personally see it) betrayed their customers and I am not a Microsoft fan. Yet, there Flight Simulator is different, it is a ‘game’ for a select group of people. I am not a sim fanatic, but I get it, we all have needs and for them Flight Simulator is ‘da bomb’, I do not object. I bought my first flight simulator when I got my CBM64 (with disk drive). I bought the program in the early days for around $175 (Dfl 299), I was not bonkers about the game, but it was a new level of gaming. It came with a book, not a small manual, but an operations guide that was formidable, 4 maps and a disc. I never regretted buying it. I got one on the PC later on, I got the flight simulator X and one more. Even as I was not a great fan, the Flight simulator is a different level of gaming, so when I saw the new one announced and I saw first images on YouTube, my mouth dropped. It was overwhelmingly amazing, it was the best a non pilot could get and that person would get as close to flying (without the $300 an hour lesson fee) as humanly possible. So this article got me piqued. 

Now, as I said, I am not Microsoft fan and bashing them is almost a civil duty the first hour and done for personal pleasure the 6 hours that follow that, but I do try to keep a sense of fairness, so the article felt bad, it felt insincere. The article (at https://www.pcinvasion.com/hidden-costs-microsoft-flight-simulator/) gives us the following “However, simulation titles, particularly flight sims, are notorious for nickel-and-diming their customers. On day one, the new Microsoft Flight Simulator will continue this trend that it birthed right out of the box.” As I see it, this is their clumsy approach to a few items, the first are the three Simulators out there. There is a standard, a deluxe and a premium edition for $59, $89 and $119. We get “the simulator itself, the entire world map, over 37,000 airports, 3D telemetry of select cities, and 20 flyable aircraft, and replaces 30 airports with hand-crafted versions. It is available for one-time purchase”, the deluxe edition has 5 additional airplanes and 5 handcrafted airports and the premium edition has 5 more above the deluxe edition. If you are new, you might not want to go the distance and stay with the standard version, yet, I get it, the sim people do want more, they want the Beechcraft Baron, Boeing 787 Dreamliner, the Cessna Citation Longitude and so on. Even though we see ‘extra’ no one is looking too deep at what the standard has, and it has plenty. Like the Boeing 747-8, the Aviat Pitts Special and 18 others. As for airports we might look at that, but I found the information given “Each World Update has replaced additional procedurally-generated airports with hand-crafted models. World Updates are available in all editions for free, bringing the number of airports available in the Standard edition up to 45”, so in the ‘FOR FREE’ side, we see 15 additional airports. In this, the hand crafted versions replace the procedurally generated ones, it is more precise, it is the one you want and that is if you want to go to this airport. The simulator has 100% world coverage including over 37,000 airports, 2 million cities, and 1.5 billion buildings. There are programs out there requiring the same pay with only 1% coverage (if they get to 1% that is). 

As such, I have no idea what the writer of “it’s really the price difference of this new release that has some folks reeling. The Standard edition will start at $60, but the Premium Deluxe is double trouble with a gut-churning $120 asking price” is bitching about. The simple sim matter is that sims are a niche market and if you are not a sim person, or if you want to find out, you can either pay the $59, or get the Xbox game pass (it is included there), with the world (on your computer), you will be engaged for months, if not years to see if you are Sim material and that is part of the choice, a niche market is not for everyone and the makers of that program will not cry if you are not. Microsoft Flight Simulator has millions of fans and well deserved so. I enjoyed playing them, I am not great at them and I get that some people pay the $200 for real flight controllers. Yet above all else, the FS2020 blew me away ad I was honestly not ready to be that impressed, but they achieved that and that too requires attention. I will happily slap them when they do something wrong, but not here. Microsoft got the FS2020 really really right and perhaps if I ever get another overhyped PC I will get this flight simulator as well. CNet gives us “The minimal specs are fairly reasonable, but for the ideal graphics, you may need a more powerful setup”, which is is to be expected. Yet when you consider that you will need a XFX AMD Radeon RX 5700 XT RAW II for 4K images, some get scared and some accept this. Yet when you get to see:

You know there was a reason that you bought that card, however the starter will find plenty of amazement in the low resolution setting which needs a GeForce GTX 770, however this card is $379 with the premise that if you have no hardware this close, your PC is decently outdated to begin with. As such, I am always happy to slap Microsoft around, but not in this case, they really outdid themselves for the sim fanatics and they will not hesitate to Pau the $50 more for 10 additional planes and 10 additional airfields. They will get over the all the other things soon enough and as far as I can tell, whomever want to slap the FS2020 around better be loaded for bear, when you can claim “100% world coverage including over 37,000 airports, 2 million cities, and 1.5 billion buildings” you did something really really right and that too is worthy of mention, excellence will always be admired in gaming, whether it is your cup of tea or not, excellence is where it is at, excellence creates immersion and that is key to any game hoping to become a legendary product.

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June 24, 2021 · 12:26

Clouds with a change for gaming

Yup, I started it yesterday, and part 2 is today as I had a few ideas on the subject. These ideas can be used as public domain by Amazon (Luna), but Microsoft will have to pay big time (if they can hand over $7,500,000,000 to Bethesda, they can pay me at least 1%).

Changes (by David Bowie)
The first thing I will do is to introduce Milestones, it is for the most part merely a name change to ‘Achievements’, yet over time it will be a little more. The second is to add a second tier to this, I will add ‘Discovery’ to this, yet all you Susie Dent boffins can clearly see it is a Synonym, yet the function of Discovery is different. As you discover something in one game, it gives you a token that can be spent as YOU see fit. For example if you find a ‘golden chess piece’ in a game like Clue, or a ‘Golden Revolver’ they will become Discoveries that wield the token of a revolver, or a Chess set. In a game like Battle Chess (in normal or battle mode), the Chess token will unlock a Greek Chess set, The golden revolver could unlock a weapon in another game and so on. This is one of the nice parts of the Cloud, we can add a lot more over time and give the people a reason. David Bowie sang:

I watch the ripples change their size
But never leave the stream
Of warm impermanence
So the days float through my eyes

I think it is time to take a page from that, we see gaming chances in perspective, but never remove you from where you are. I am setting a stage where that is possible, where games have a longer lasting appeal and I am offering the stage where the player tries something else as well. Most gaming options outside of the console and singular streams do not offer you this, merely an optional DLC and an optional skin, I want the token to take on new life and a much larger stage. This is about gaming and this is about making gamers happy. The nice part is that there is no guarantee that the token is there at game 1, I thought it through, yes there are some internet driven completionists, yet it is time for them to smell the reality of gaming.

We have largely ignored the masters of yesterday because they were 8 bit, yet some of them with today’s graphics and better intelligent response mappings could become the heroes of tomorrow and the nice part is that the groundwork is already done. Consider Millennium 2.2 with an upgraded map of this solar system, with additional information, more options and a larger stage, can we truly think it will not matter? I wrote about Murder on the Zinderneuf, Seven cities of gold and a few more in the past, close to a dozen games ready to be ‘captured’ (if the IP was abandoned), and the early bird that hesitates grows its own worms, so let’s get cracking. 

Microsoft throws money at everything, wouldn’t it be nice for players like Amazon (optionally Netflix too) to show them how silly that idea was? You see, I love Bethesda products, I really do, yet I also believe that gamers like the next fresh (and original) game. Consider that the top 100 of all time (by Metacritic) has a top 10 with 3 games older than 20 years and an additional 4 games that are between 10 and 19 years old, giving us that the 70% of the top 10 is 10 years or older, these numbers are in front of everyone and as far as I can tell, none of them are Electronic Arts or Ubisoft and 30% of the top 10 is Nintendo. So I have a clear case here, so why are the different board of directors pushing for some game every year, cool graphics will do the trick or perhaps having the most powerful console is the solution. As I see it, without a really good game they will not continue and that evidence is all over the place. 

So where to go after this? Well that is up to I reckon the Indie developers, they will need to choose an optional winner and in that platform create their original or remastered and revamped game. Consider that Elite was released in 1985, now the revamp called Elite Dangerous has 500,000 active monthly players. Ubisoft has plenty of successful games not being that busy, as such we can see that the old games still have appeal. OK the difference between Elite and Elite dangerous is larger than the Grand Canyon, but the foundation remained the same and that is the pull we need to consider that close to a dozen games released in the last decade could have a great revamped and remastered life on streaming even if they were not that successful in an earlier life. The difference is to truly look into a game and see what is possible. Like a sculptor to take that block of marble and chip away what is not needed and reveal the Torlonia statue and yes, it is not merely about chipping away, in some cases it is about polishing, upgrading and adding which we cannot do in a statue, but the statue could be given a shield, a sword (or trident). All options and streaming will give us a larger and adjustable stage as well. A stage where your game will be in the streaming stores for close to a decade. There are clearly options for streaming and it will not hinder consoles, the console gamers will most likely choose an additional streaming solution on the side.

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June 23, 2021 · 21:46

Thought for imagination

Consider the next setting, I am in the Harrods foodcourt, I feel the meat-pie as my right hand caresses the side pf the pie, I see two small basins of ketchup, I grab the knife in my left hand as I slowly use the sharp knife to cut a part of the left side of the pie. I cut through the pastry and the what I think is minced meat. It looks a little dry, but the overwhelming scent of fresh and warm meat enters my nostrils. I add a small bit of ketchup to the pie. The slice is cut in half and I slowly eat the part on my fork. My senses overwhelm with the spices in the meat, the pastry and it does not taste dry, it is an amazing experience and this is merely the first bite.

All what you saw before is true, all came from my imagination. You see I have had meat pie in the past and I envision what might be the perfect meat pie. I have been to harrods twice, but I never set foot in the food courts. Not for any particulate reason, I just never got around to it. I hope to do so in the future, but that will be part of the future that I see, or it might never happen. This is life. So what was this about?

The train of thoughts started a little while ago and that train entered the station again when I stumbled upon same article today ‘Netflix reportedly plans push into video games market’ by the Guardian (at https://www.theguardian.com/media/2021/jun/02/netflix-reportedly-plans-push-video-games-market). The thing that got to me was “Streaming company said to have approached game industry executives with project at early stage”, one could argue that they kill their own project by approaching Ubisoft, Ubisoft has another setting of needs and their product is what I personally would call ‘faulty at best’. Yet it is not all bad news “Netflix has been approaching senior game industry executives about joining it to lead the creation of a subscription games service, according to reports from the tech news site the Information and Reuters”, is the right sentiment, but as I see it, the safest route is to take the route Apple is seemingly taking. Games absent of in app purchases and absent of advertisements. These two elements will spell a much larger stage of doom on the industry than you know. Places like Android and iOS are now filled with phrases like “These ads are driving me insane, every level again”, and it will not be long until people have had enough. Then there is the stage of deceptive conduct in advertisements, a decently new approach to getting people to install your software. But these two elements will have a disastrous impact on gaming soon enough, and it will hit Apple as much as it will hit Google. Then there is the competition, Amazon did a lot better than I expected it would. I (personally minded) thought that it would be an easy win for Google, a tech maker if ever these was one. And it is ahead of Amazon, but I never expected Amazon to be this close to Google in the first place, as such the Amazon Luna remains in the race and there is an element that might not make Google the winner in the end. Google’s approach to exclusive games is not that impressive (as far as I can tell, they have none), Amazon Luna has acquired the knowledge it needs to make that difference. And the article repeats my thoughts towards gaming, with “However, the new offering is at a very early stage, with executives focusing on Apple Arcade as the potential competition. Users of that service, exclusive to Apple’s iPhones, iPads, Macs and AppleTV, pay a flat monthly fee of £4.99 for access to a library of downloadable games, spanning genres and target audiences. Apple sets strict rules on developers, banning them from monetising their games through in-app purchases or advertising, in order to try to keep Arcade a premium service” is the right move, but they made one mistake, a big one, there is no mention of the Amazon Luna and the Luna is in a primed spot to become the number three system behind Sony and Nintendo (yes, I have written off Microsoft to remain a competitor), so even as Netflix has the advantage of a subscription group that makes the head spin of all streaming gaming solutions, good games is where it is at, innovators and makers of original creators that is the winning combo and Netflix (might or might not) move into a field where it is not certain it will become the third position player, or what they classify in the Tour de France, the polka dot player. On the plus side (from my point of view) it will soon thereafter reduce Microsoft to the 6th position, behind Sony, Nintendo, Amazon, Netflix and Google. So as I see it, their investment $7,500,000,000 investment in Bethesda goes tits up and Bethesda is not to blame, the board of directors at Microsoft is. 

I remain a Sony person, hence my Playstation remains on its pedestal, I would say right next of the shrine of Panigale, a Ducati shrine where the executives of Ferrari, Lamborghini and Maserati come to pray for inspiration, OK, there is no Panigale there, because I could never afford one and I am not a racer, but engineering perfection can be recognised by plenty of people, so there! Yet the stage is given, inspiration comes from excellence in creativity and that is what a good gaming provider offers. I wonder if Netflix is considering what they need to do to get there. Microsoft merely bought the IP out there hoping it would thrust them there, but they had too much against them, like the most powerful console in the world that has nothing to offer (at present). They might in the future, but with all the bad decisions haunting them, all whilst Amazon is already on the run towards an upcoming third position, they might not be in time to make a real difference anymore. All this whilst they are trying to bash xCloud streaming everywhere. They become their own worst enemy and when it happens, the people will not trust Microsoft, I see elements of that everywhere and they, what I personal regard as a push towards whatever influencer they can muster is more than a bad call. 

Microsoft (as I personally see it) forgot that good games come from the mix of imagination and creation, they used to know that, yet it seems that they forgot, I have no idea why, the wrong board member, the sentiment of revenue over substance, it could be a boatload of things, but there you have it. And Netflix? 

Well the article gives us the important stage “One key decision that has not yet been finalised is whether a game subscription service would also require Netflix to develop games itself. Apple Arcade is filled entirely by third-party developers, but other gaming subscriptions rely on first-party exclusives to drive signups.” They are hitting the nail on the head, it is the exclusives, Microsoft forgot, Google never embraced and that is the stage why Amazon Luna is in a good place, Netflix could be too. One of these two needs to get these 2-3 exclusives that no one thought about that they are locked into third position and in an industry that is about to have a relevance of 90.7 billion, with a stage that has an annual increase of 24%, it matters, the difference between third and fourth position implies the stage representing several billions, when you consider that good AAA games cost (according to some) $500,000,000 to make, but that result in a God of War with a 97% rating, it is the price of an original masterpiece and it sold over 10,000,000 copies, implying that the game close to a billion. In streaming land, that setting will be a nail driver, 2-3 games like that and people will jump on that bandwagon a lot faster than you think. So as Microsoft gave us (via sources) that they will build native games for the cloud, why would anyone buy one of those overly stated powerful Xbox’s? And in that stage, would you trust a provider who dropped the ball three times in a row to provide you with original games, all whilst they bought the talents and are trying to grow through that premise? So far Netflix might make it, but as far as I can tell, Amazon Luna is most likely primed to get there at present.

And that too will set the indie developers off into a direction, where they end up I cannot tell (it will be their choice), but there are a few indicators that it will not be in a direction Microsoft will like. As I see it, outsourcing gets you a labour force, hiring creation and imagination grants you a universe of opportunity. I will let you work out the rest.

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June 21, 2021 · 03:16

In earlier news

This partially reflect on what I stated yesterday in ‘The stage of what is’ (at https://lawlordtobe.com/2021/06/20/the-stage-of-what-is/), it is however now that I take notice of news that Reuters gave us on the 18th. There we see ‘China must develop unified, open-source smart car OS -ex-minister’, now for the most it comes to be in the ‘bla bla bla’ shape. I never much cared about cars, but for some reason I took notice of ‘China must develop’ (at https://www.reuters.com/business/autos-transportation/china-should-develop-unified-open-source-smart-car-operating-system-says-ex-2021-06-18/), for the most, I do not care, but the notion of that part of the sentence made me stop and read the article. There we see “the world’s biggest auto market, should develop its own unified, open-source operating system (OS) for smart vehicles, as well as auto chips, to maintain its advantage in the electric vehicle (EV) industry” there was nothing to disagree with, it is in any national interest to further its goals whether it is China, the US, India, the United Kingdom or Australia, we all have national interests. Yet when I took notice of “China should learn from the United States’ curbs on Chinese technology companies and boost its independence in vehicle-related technology” the cogs in my skull started to spin, which took more alarm to “U.S. President Joe Biden in April said the United States must ramp up production of electric vehicles to catch and surpass China”, which was interesting as I thought that the US (with all its marketing) was ahead of China in that field. So we have a different setting, one wants to catch up (and Democrats do not do that too well, all talk and no achievements tends to do that), China wants to make more headway optionally unbalancing the automotive industry even further. Yet it is the end that gives us “The Harmony operating system of Chinese telecommunications firm Huawei Technologies Co Ltd (HWT.UL) can be used in vehicles as well as smartphones” and that is the killer. I talked about that yesterday, I stated that HarmonyOS was a much larger problem and now we see the direct impact in a second industry, all whilst the Democrats (Republicans too) want to wage war on BigTech, yes, when was that EVER a good idea? So you are gearing up for the marathon and the first think you do is shoot yourself in the foot, now we see that the idiot athlete is shooting itself in both feet, so where do you think that athlete will end? Wanna buy a wooden spoon for the awards? 

Yesterday I also referred to an earlier story from 2020, where I mentioned “if HarmonyOS catches on, Google will have a much larger problem for a much longer time. If it is about data Google will lose a lot, if it is about branding Google will lose a little, yet Huawei will gain a lot on the global stage and Apple? Apple can only lose to some extent, there is no way that they break even”, now it seems that this was less accurate, and ‘if HarmonyOS catches on’ should be replaced with ‘as HarmonyOS is catching on’, you see if China gets the advantage there, it can offer that solution to Germany, France, Spain, Italy and the UK all fighting to gain the upper hand in Europe. Do you think that they will ignore the HarmonyOS solution whilst the US is marketing itself ahead without evidence of actually being ahead? The damage to Google and Amazon will add up a lot more in this way and as HarmonyOS gains momentum, it will also gain momentum in 5G domotics and smart-wear. Yes, the Americans will say no, no, no, we already have something, so buy OUR solution. Yet the numbers from Tom’s guide (less than a month ago) give us: 

And now compare that to Statista from September 2020, yes there is momentum but when you are trailing by 80% to number one, you have a massive problem.

Consider that Australia is wielding a 5G solution 300% faster than the US, do you think it does not matter? Think again, the US is desperately behind nations it used to look down on and China is ahead, by a lot and with the HarmonyOS trump card (also a card Donald Trump handed them) the headway that China is making in 5G will change the setting of who Europe aligns with, they have no choice, their debts are crushing them and China would be a way out, so at what point will the US dump the BigTech BS that is largely its own fault and was created and grew as the other players became complacent? We can now use the line the US tended to use against all of us against them

Winners talk, bullshitters walk

A stage they set in motion and fuelled by relying on buying IP (and viagra) and not working hard to keep innovative ahead of the game, now they get to see the other side of the equation, one where they are in line to lose industry after industry because the shots were called by stupid people. How is that working out for them? So as President Biden is trying to create a united front against Huawei (China) he will be noticing that the armour used is less and less effective, as HarmonyOS matures (towards version 2), America’s only way is to find a solution with players like Google, Amazon, Apple, IBM and Microsoft and their BigTech front will have to collapse, or they need to accept that China takes all in the end. That is the setting and when politicians from both sides of the aisle are crying ‘regulate BigTech’ its own enemies within will delay matters more and more, which works out nicely for Huawei, so when France or Germany allows HarmonyOS (Germany is more likely), HarmonyOS will sweep the landscape from automotive to 5G domotics and that is just the start, the backset for Google will grow. The issue is that Google still has options and the lag is not that large, but in that setting US politics need to grow up and wake up, the latter part is more important at present. So whilst we needed to take more notice of earlier news, the news that was earlier and needed to be properly addressed was in 2020 and that was not done, and now the US has a massive problem in multiple fields, so how is that coming across? And as the Daily Telegraph apparently gave its readers two days ago that Trump admitted defeat, we see that the former American El Jefe was almost 6 months late in learning simple top-line statistics, so what happens when this president is unable to learn from those blunders and make matters worse? Lina Khan is merely a first step (which I am not blaming her for), but not the only step. When we see losers crying foul (at https://lawstreetmedia.com/tech/google-asks-court-to-narrow-scope-of-rumbles-antitrust-case-in-mtd/) on the setting of ‘monopolisation of the online video-sharing platform market’, all whilst Tik-Tok (a Chinese invention no less), grew by well over 110%, in addition to the stage that YouTube was bought in 2006 by Google and they made something real from it (they bought it for less then $2B) and it made them $20B in 2020, so a decent invention, all whilst Rumble came 7 years after YouTube and is a Canadian solution almost no one has heard of, so they seemingly try to make their money in court (as I personally see it), and this wave of crybabies is stopping US innovations, you see if these players had true innovation they would be in the game, Tik Tok came three years after Rumble and surpassed them (almost overnight), and is now valued at $250,000,000,000, which is the impact of innovation. It is time for the US and its FTC to stop whinging with BS court cases and have a larger look at the industry and the impact that others have, especially when they should not need to waste time in courts. 

The US wants to be number one, but in the process has no issues tying the hands of people who can make that happen behind their backs, how will that ever result in any option to win? 

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June 20, 2021 · 00:16

The stage of what is

Yes, we all have that and I am no exclusion, ‘what is’ is the first part of a question that is dangerous. The answer that follows tends to be subjective and personal, as such it is loaded with bias, not that all bias is bad, but it defers from what actually is. This was the first stage when I saw ‘Lina Khan: The 32-year-old taking on Big Tech’. Then we get “when it comes to unfair competition, there is one sector that has been singled out by Democrats and Republicans alike: Big Tech”, this is the beginning of a discriminatory setting. There are two sides in this and let me begin that Big Tech is not innocent, so what is this about? Lets add ““What became clear is there had been a systemic trend across the US… markets had come to be controlled by a very small number of companies,” she said”, now we need to realise that there are two parts here too, in the first she is not lying and for the most, she is correct. 

So why do I oppose?

The US, most of the Commonwealth and the EU all have a massive failing, they have no clue what they are doing. I have seen that side for over 30 years and it is the beginning of a larger stage. You see the big tech part needs to be split in two elements big tech and those who ‘use’ (or abuse) the elements of big tech. Big tech was more than the FAANG group (Facebook, Apple, Amazon, Netflix, Google), in the beginning there was Microsoft, IBM and Sun as well (there were a few more players but they were gobbled up or ended up being forgotten. When we see charts of technology and market capitalisation we see Microsoft in second place, so why is Microsoft left outside of the targeting of these people? Microsoft is many things, but it was never innocent or some goody two shoes, the same can be argued for IBM, IBM have been gobbling up all kinds of corporations in the last 20 years, so why is IBM disregarded so often? It it nice to target the companies with visibility towards consumers, but that puts Microsoft with more than one issue in the crosshairs, but they are ignored, why is that?

Then we get back to the BBC article (at https://www.bbc.com/news/technology-57501579) where we see “Her general criticism is that Big Tech is simply too big – that a handful of large US tech firms dominate the sector, at the expense of competition”, she is not incorrect, but there are more sides to that story. In 1997 I gave an idea to bosses (in a software firm) on consumers messaging each other and for a firm to be in the middle of that. Being a gateway and a director of messages and giving visibility to people of other matters (I never used the word advertising). It was founded on a missing part when Warner Brothers created (in partnership with Angelfire) a website hub. So fans of Babylon 5, Gilmore Girls and a few other series could Create their own webpage, they got 20MB for free and an address, like in Babylon 5 I was something like Section Red number 23 (I forgot, it was 25 years ago), the bosses stated that there would never be a use for that, it was not their business and there was no business need for something like that and 4 years later someone else created Facebook. Now I am no Facebook creator, what I had was in no way anywhere near that, but that is a side a lot of people forget, the IT people had no clue on what the digital era was bringing and what it looked like, so as they were unaware, politicians had even less of a clue. So when Google had its day (search and email) no one knew what was going on, they merely saw a free email account with 1GB of storage and everyone got on the freebee train, that is all well and good, but nothing is for free, it never ever is. 

As such a lot of companies remained inactive for close to half a decade, Google had created something unique and they are one of the founding fathers of the Digital age. Consider that Microsoft was clueless for close to a decade and when they started they were behind by a lot and there inaccurate overreaction of Bing, is merely laughable. Microsoft makes all these claims yet it was the creators of Google who came up with the search system and they got Stanford to make this for them, just look it up, a patent that is the foundation of Google and Microsoft was in the wind and blind to what would be coming. By the time they figured it out they were merely second tier junkyard vendors. And (as I personally see it) the bigger players in that time (IBM and Microsoft) were all ready to get rich whilst sleeping, they were looking into the SaaS world (diminishing cost to the larger degree), outsourcing as a cost saving and so on, as I see it players like Microsoft and IBM were about reducing cost and pocketing that difference, so as Google grew these players were close to a no-show and do not take my word for that, look at the history line of what was out there. In retrospect Apple saw what would be possible and got on the digital channel as fast as possible. Yet IBM and Microsoft were Big Tech, yet they are ignored in a lot of cases, why is that? When you ignore 2 out of 6 (I am not making Netflix part of this) we get the 2 out of part and that comes down to more than 30%, this is discrimination, it grows as Adobe has its own (well deserved) niche market, yet are they not big tech too? One source gives us “As of June 2021 Adobe has a market cap of $263.55 B. This makes Adobe the world’s 32th most valuable company by market cap according to our data”, which in theory makes them larger than IBM, really? Consider that part, for some reason Adobe is according to some a lot larger than IBM (they are 112th), so when we consider that, can we optionally argue that the setting is tainted? In a stage where there are multiple issues with the numbers and the descriptions we are given, the entire setting of Big Tech is needing a massive amount of scrutiny, and when I see Lina Khan giving us “markets had come to be controlled by a very small number of companies” I start to get issues. Especially when we see “there is one sector that has been singled out by Democrats and Republicans alike: Big Tech”. You see singling out is a form of discrimination, it is bias and that is where we are, a setting of bias and to some extent, we are all to blame, most of us are to blame because of what we were told and what was presented to us, yet no one is looking to close to the presenters themselves and it is there that I see the problem, This is about large firms being too large and the people who do not like these large firms are the people who for the most do not understand the markets they are facing. Just like the stage of media crying like little bitches because they lose revenue to Google (whilst ignoring Bing as it has less than 3% marketshare). 

The who? The what? Why?

This part is a little more complex, to try to give my point, I need to go back to some Google page that gives me “What is Google’s position on this new law? We are not against being regulated by a Code and we are willing to pay to support journalism—we are doing that around the world through News Showcase. But several aspects of the current version of this law are just unworkable for the services you use and our business in Australia. The Code, as it’s written, would break the way Google Search works and the fundamental principle of the internet, by forcing us to pay to provide links to news businesses’ sites. There are two other serious problems remaining with the law, but at the heart of it, it comes down to this: the Code’s rules would undermine a free and open service that’s been built to serve everyone, and replace it with one where a law would give a handful of news businesses an advantage over everybody else.”

This is about that News bargaining setting. Here we get ‘by forcing us to pay to provide links to news businesses’ sites’, and I go ‘Why?’ A lot of them do not give us news, they give us filtered information, on addition to this is that if I am unwilling to buy a newspaper, why should I pay for their information? If they want to put it online it is up to them, they can just decide not to put it online, that I their right. In addition some sources for years pretty much EVERY article by the Courier Mail get me a sales page (see below), this is their choice and they are entitled to do so.

Yet this sales pitch is brought to us in the form of a link to a news article. It still happens today and it is not merely the Courier Mail, there are who list of newspapers that use the digital highway to connect to optional new customers. So why should they get paid to be online? In the digital stage the media has become second best, the stage that the politicians are eager to ignore is that a lot of the ‘news bringers’ are degraded to filtered information bringers. In the first why should I ever pay for that and in the second, why would I care whether they live or die? Do not think this is a harsh position, Consider the Daily Mail giving us two days ago ‘Police station is branded the ‘most sexist in Britain’ after investigations find officers moonlighted as prostitutes, shared pornography with the public and conducted affairs with each other on duty’, so how did they get to ‘most sexist in Britain’? What data do they have and hw many police stations did they investigate? There is nothing of that anywhere in the article, then we get to ‘after a series of scandals’, how many is a series of scandals? Over what time frame? Then we get to ‘Whatsapp and Facebook groups used to exchange explicit sexual messages and images have been shut down’, as such were the identities of the people there confirmed? How many were there? What evidence was there? All issues that the Daily Mail seems to skate around and ‘In the latest scandal, PC Steve Lodge, 39’ completes the picture. Who else was hauled to court and is ‘hauled’  a procedural setting in an arrest? When one rites to emphasise to capture the interest of the audience it becomes filtered information, it becomes inaccurate and therefor a lot of it becomes debatable. Well over a dozen additional questions come to mind of a half baked article on the internet, and they get paid for that? And as we consider ‘He was alleged to have’ we get the ‘alleged’ part so that the newspaper cannot be held liable, but how accurate was the article? That same setting transfers to Lina Khan.

The article gives us ‘or rather a perceived lack of competition’ as well as ‘markets had come to be controlled by a very small number of companies’, they are generalising statements, statements lacking direct focal point and specifications. In the first ‘perceived’ is a form of perception, biased and personal, ones perception is not another ones view of the matter. It is not wrong to state it like that, but when you go after people it is all about the specifics and all about data and evidence, as I see it evidence has been lacking all over the board.
And when we consider ‘markets had come to be controlled by a very small number of companies’ I could add “PetSmart has 1650 shops in the US, they could set the price for tabby’s on a national level, is that not a cartel foundation?” Yet these politicians are not interested in a price agreement of pets are they, it is about limiting the stage of certain people, but by doing so they will hurt themselves a lot more than they think. On November 14th 2020 I wrote the article ‘Tik..Tik..Tik..’ (at https://lawlordtobe.com/2020/11/14/tik-tik-tik/), where I wrote “if HarmonyOS catches on, Google will have a much larger problem for a much longer time. If it is about data Google will lose a lot, if it is about branding Google will lose a little, yet Huawei will gain a lot on the global stage and Apple? Apple can only lose to some extent, there is no way that they break even”, and a lot ignored the premise, but now as HarmonyOS has launched (a little late), the stage is here. When it is accepted as a real solution, Google stands to lose the Asian market to a much larger degree and all because a few utterly stupid politicians did not know what they were doing, more important Huawei still has options in the Middle East and in Europe. So the damage will add and add and increase to a much larger degree, especially if India goes that way, for Google a market that could shrink up to 20%, close to 2,000,000,000 consumers are per July 1st ill have an alternative that is not Apple or Google, that is what stupidity gets them. My IP will connect to HarmonyOS, so I am not worried, yet as I see it the Federal Trade Commission (FTC) better start getting its ships properly aligned, because if HarmonyOS is indeed a decent version from version 2 onwards the US tech market could shrink by a little over 22.4%, the US economy is in no way ready for such a hit, all because politicians decided to shout without evidence and knowhow of what they were doing, a nice mess, isn’t it?

The stage of ‘What is’ depends on reflection and comprehension and both were lacking in the US, I wonder what they will lose next. 

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