Tag Archives: Microsoft

A penny for your brain

On the side of the road was a car, it was near Buvika. The car was empty, yet next to the car was a blanket, on it a man, a woman and two children, a boy and a girl. They were having a nice lunch in the summer sun, basking in the sun. They were enjoying the weather and the food, it was a stop a they were on the road towards Molde. It would take a few more hours, so they would arrive in the early evening, yet in these white nights, there would be great visibility until long after they arrived. The parents were having a conversation, what about was unknown to Inge, but she was enjoying the view of the field towards the water. She got up and walked towards the Trondheim fjord. She was enjoying the view of the water, she looked for a few more minutes when she heard her father shout, she turned around waved and she walked back, yet as she had walked less than a dozen steps her foot gave way and her leg sunk into the grass. She got up and looked down, she saw two yellow coins, she picked up the coins, put them in her pocket and walked back. Her mother looked at her smudged light trousers. She shrugged “A small hole I stepped in”, and laughed. They got into the car and drove off, they ended up at their destination 4 hours later.

In the burrow was a man, he was a frightening man, he was a warrior with power and authority, as he felt his treasure leave the silent shout was almost deafening to any who could have heard it. He felt betrayed, he was stolen and he would have payback. The shield was broken and rotten, but the skull cleaver was comforting in his hand, he focussed and he felt the ground give way, and as this happened he moved up and forward, even now as the light dimmed, he felt the summer sun on his skin, and as he noticed looked to the south west, he saw a golden glow, that is where he had to go and he made one step after another.

It was not for many hours when he came up to a farm, he could feel life in there and he had no army, he stepped towards the farm, the door was there but he pushed the door into splinters and threw it into the house like it was nothing. He walked in and a woman looked around, this shield maiden screamed and he took notice, he pushed the skull cleaver into her chest, she never had a chance. A man came running in, he too was dispensed with, there was no other noise but the sound of horses and cattle. It was only one hour later when the warrior had two new soldiers, the man picked up a pickaxe, the woman picked up a hoe and they looked at the warrior, he never spoke but they followed as he made course into the fields towards the golden glow.

Well, I came up with the ‘draugar’ horror story a few nights ago and this was as good a time as any to add it, making it the foundation of movie number three in as many months. I was amazed just how much folklore there is on the Nordic Draugr, there was even more I never knew (who knew) and I have not used that part yet. A stage where we see the danger coming from the North, so with Covid from the east (and now from any direction), Draugr from the north. I wonder what we can throw against us from the west (perhaps a Trumped up demon) and optionally an Afreet from the south, not the worst day to do something about the population explosion, so far Covid-19 only killed a little less than 2.5 million, so we might as well write in a few more options. And let’s face it, when Wall Street does not have a few billion consumers to worry about, they might overhaul their greed driven numbers system.

Which is an essential thought when you consider that Microsoft bought Bethesda for $7,500,000,000, EA spend $2.5 billion on IP and that race will continue on an exceeding scale, so me throwing some free IP towards public domain on areas like movies, games and TV series is not the worst idea. So whilst two players have spend a combined $10 billion, I hand out IP to public domain and original decent game developers will get a shot at showing those two players that the power of original IP will trump bought IP, IP that is not original pretty much any day of the week.

I do have a hidden agenda, but it is not time for that yet and the idea of showing Microsoft the error of their way is a massively satisfying stage for any ego, even mine (which is not that big to begin with).

When players learn that solidified dreams cannot be set to currency, they might actually learn the one lesson they ignored for well over a decade, I will be there the laugh in the rafters, to that I have no doubt.

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Colour the stage

I was almost asleep when an article in the Guardian passed my eyes. The article was from Feb 3, but I read it only now. This happens, there is only so much my eyes can deal with and this is one of those moments I am catching up, it is 05:15, as such I am still ahead of the curve. 

The article called ‘Amazon, Google and why you can’t just invent a blockbusting games developer’ is an excellent piece by Keith Stuart. There might be a few quotes in there, but I will try to avoid it as the article (at https://www.theguardian.com/games/2021/feb/03/amazon-google-and-why-you-cant-just-invent-a-blockbusting-games-developer) is a gem from start to finish. You need to read it. 

You see, we are looking who wins the Cloud gaming rush, but even I forgot the setting that is forgotten. I touched on it in the past and I did point out that Amazon is doing much better than expected against Giant Google, yet that is not enough. The lesson that Microsoft refused to learn is upon all three of them. In my view these three are staged in a mindset of ‘Business staging art’, which is the wrong setting. It is now and has always been ‘Art pushing business’, it is the one side that they all forgot (Nintendo and Sony as an exception). Art is the power over business, not the other way around and Ubisoft is learning that the hard way. They forgot the station they were in when they got their business executives push the thought ‘A new Assassins Creed every year’ that is when they lost the plot and if Google and Amazon do not learn that lesson quick enough they will be out of the race too. At present there are thoughts that Amazon is now in the lead. I cannot tell as I do not have certain links and connections, but those who voiced it have a decent case, Amazon might win this, a race I actually never saw. I thought that the people at Google were googly and artsy enough to see that, yet I could be wrong there.

So as cloud gaming is taking a slow stage towards the gaming of tomorrow, the stage is larger and it needs to be painted. Not by some painters R Us franchise, but by kids and dreamers who dream of tomorrow, who dream of what might be and then we see if the artsy people can guide these younglings into a frame of gaming, not the business executives on what looks cool, but art people on feels cool and what plays truly cool, a stage ignored too often and also pushed into silence by the wrong people. Keith makes mention in his article on the business stage of AAA game development, yet the business needs will be the collected data and cloud services and the art of gaming falls away. Just as Microsoft was blinkered into the Azure stage, we see Google and Amazon making similar if not too identical moves. Parts were seen almost a year ago in Forbes when they gave us ‘The Console War Is Over Because Sony Left Microsoft Behind From The Start’ (at https://www.forbes.com/sites/erikkain/2020/02/28/theres-never-really-been-a-console-war-because-playstation-left-xbox-behind-from-the-start/), a stage most saw coming a mile away. Only because Microsoft still doesn’t get it, they never did. Not for almost 7 years, they lost the plot and they had to answer to board members who never understood it in the first place. That is the stage that Google and Amazon face at present and the one getting it last (or not at all) will be the loser in this. To be honest I expected Google to win this, I did not expect Amazon Luna to be on par with Google but they were and if they can solve the software issue, they will be ahead of both Google and Microsoft which is a race result I would never have bet on a year ago, but there you have it.

So when we look back at a quote in the Forbes “the console war is over and Microsoft has moved on, leaving Sony in the dust”, we see the problem. It is a business quote, it is a cloud quote and it is a presumptive quote on what gamers need. Yet the gamer wants a good game, it does not matter where it is and they prefer to play on THEIR system. By making the cloud the axial and not the game Microsoft lost and it will lose bigger because cloud gaming requires a good connection which takes out well over 30% of Europe and well over 35% of the US, so these executives are running in a race with both hands tied behind their back, they will claim that their legs do the running, but the arms are required to keep balance, and without balance they do not stand much of a chance. Even now, as we see congestion after congestions, they keep on saying it is about cloud, but the stage of the cloud is the internet and the connections and they are not on par, 5G is too far away, so those with the options will look at cloud and there the games matter, so Microsoft is out of the race and it is now between Google and Amazon and the Amazon horse has now optionally an advantage.

So even as Forbes is setting the (wrong) stage by consoles and how Microsoft only has one console on that list in the top 10, the Xbox360 in 8th position. We forget that time was an issue, and in a short time Xbox 360 became an actual contender, after that the wrong people at Microsoft started to talk and others were told to listen, it gave folly to the Xbox One and more folly to what came after. All whilst Nintendo completed the Switch and that ended Microsoft. Now Microsoft is a mere distant third and if Amazon gets its game right, optionally Microsoft becomes 4th at that point the people will abandon that system. The titan that was created in 7 years was utterly destroyed 8 years later, and as I see it there will be no coming back from that. This saddens me, not because of Microsoft, but with Microsoft where it was Sony had to up its game and that is the part that matters. It is not about the PS5, it will be about the PS6 in 2028 and without Microsoft the difference between PS5 and PS6 might not be to the degree it should be. I look at the future and gamers, true gamers will look at the games that are dreamt up right now, the dreamers will require hardware that does not exist yet pushing consoles and optionally cloud systems, but any gaming cloud system set to the premise of business people will not have that much of a chance. 

I might be wrong, but so far in gaming I have been right a lot more than wrong, so I feel confident in my view of the matter.

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Intelligence, Business Intelligence

The stage we see is the stage that is presented by all kinds of media. This time (apparently) it is not about slapping the media (alas). The stage is rather large and has a few corners that we consider and there is a lot to be considered off. 

The first part of the thought had been out within me for a while, I made more than one mention in the past, but not in relationship to Gamestop, I did made them in consideration to Nintendo. There is an active game that implies a relationship between hedge fund managers, a share of analysts and short selling. We accept the words by Larry Beinhart who gives us “it does not mean we are entering a new age where the power of Wall Street will be truly challenged”, yet the short selling remains an issue. The larger stage was (in a previous stage) where Nintendo would not make the ‘expected’ revenue, yet they were smashing it again and again, quarter after quarter, the short selling stage was set and it happened over the back of Nintendo, now we see that they are till breaking records. So when we see “A few of the little guys – with lots of time on their hands and access to online trading tools – told lots of little guys that if they all bet on GameStop by buying shares, the price would go up. That would force the short-sellers – who thought they had fixed the race – to also buy in order to cover their bets before the prices went even higher. This indeed pushed the prices higher. That was exciting and profitable and more people heard about it and jumped in”, yet this stage where some step in and block the short selling game, which in some views is not some form of gambling, but a setting to ‘rig’ the playing field is now under fire through social media, and the hatred that the amateur has towards hedge funds will not stop any day soon. As such the article (at https://www.aljazeera.com/opinions/2021/1/31/the-gamestop-affair-was-not-about-class-resentment-or-revenge) does not open a door but to some extent a gaping wound, and there is every chance that it will get worse.

Here too is the stage where I am part of the problem, a lot of us are, because we see short selling not as an art, but an emotional blemish on those who do perform we put emotion in the stage in stead of taking it out. I know that I am not exempt from that stage, yet I am aware that I am in this stage, for me Nintendo was the trigger, the attack on those who do perform and there is the problem. We are what we feel and I feel Nintendo did an amazing job (making Microsoft their bitch for one), and it is that sentiment that is basically part of the problem. The stage is not merely the hedge fund, it is the analyst who uses THEIR algorithm to set the stage and it is a two step stage that me, myself and I as well as plenty of others do not trust. You see, I never trusted the Nintendo dip of March 16th 2020, they were breaking records, they smashed past Microsoft and their online stores were raking in the cash, one could ague that rakes were designed, just to gather the Nintendo money, they were doing that well and now, nearly 9 months later they nearly doubled their value and well over 300% from 2017 when the Nintendo Switch was launched, and they have currently sold almost 50% more systems than the lifetime sales of the Xbox One, which had 5 additional years. In this I see pride, and a little of vindication on the lack of intelligence (read: stupidity) by Microsoft, and weirdly enough there aren’t that many short selling games involving Microsoft, as such the ‘game’ involving Gamestop shows a different game. A game that is speculatively set up against the smaller players that do not have the global support that a player like Microsoft seemingly has, but that could be my emotion speaking and I am upfront about it, because I am trying to properly inform you (well at least to some degree). 

And it is here where we look at the article by the Economist (at https://www.economist.com/finance-and-economics/2015/11/10/a-companys-battle-to-show-it-was-a-victim-of-abusive-short-selling) 5 years ago. There we might notice the headline ‘A company’s battle to show it was a victim of abusive short-selling’, yet who noticed “the shorter can buy new shares more cheaply to settle with the lender, and pocket the difference, less a small amount of interest. Those who make their living this way do markets a big service, by seeking out and drawing attention to mispriced shares”, so whilst we consider ‘drawing attention to mispriced shares’, is anyone taking a larger look at the analyst and their arbitrary designed profile syntaxes? Is the stage ‘who is likely to loose value’ or is it ‘who is more susceptible to a short sell attack?’ And who has the goods that could prove either? We see that the short sell attack is thwarted on Gamestop, but gamers are a dedicated emotional bunch under the best of conditions, other players might not be that lucky. So who is looking at the Business Intelligence analyst?

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Moon Shine

I wish we were talking about that home brew alcohol, but we are not, this is about Amazon Luna and their counterpart Google Stadia. Now, I am telling you this from all kinds of selected sources, I did not play either myself, I feel that this is not as important as the setting round it. The first thing that I have to say right now is that I am pretty amazed with the second wave quality that Amazon Luna offers, from the early Alpha stage that some reported on as well as the second wave that several subscribed to, Amazon Luna is way over and well above standards (to a larger degree). I would think that Google Stadia had the upper hand, but that is not the case, they are surprisingly even, yes Google Stadia has an advantage, the load times of games is decently faster than Luna, but the rest, whilst in the game they were on par and that is a surprise I initially did not see coming. Yet overall they both fail in other ways. They are both relying on Ubisoft to bring the great titles, yet that is the largest danger when we see the stage that Ubisoft provided for and at this point, there is not a whole lot of faith that they will be around by the end of 2022 (they did this to themselves). 

My issue is with the Amazon 4K gaming promise. You see my YouTube has all kinds of lag and latency issues when I go above 1080p, so does Netflix, I do not even bother with 4K, merely because of congestion. That is not a setting that everyone faces, yet they will when larger cities get over 100K users streaming gaming via their internet, it is almost unavoidable, the infrastructure is at present too weak. Yet in 2-3 years if 5G comes through to a much larger extent and a much better bandwidth and speed, yes, it would work without hesitation. Most rural places will have this issue off the bat, so France and Germany can pretty much forget about it outside of their really big cities and I wonder if Spain, Italy, Greece and a few other nations are ready for that level of congestion. It makes both Google Stadia and Amazon Luna a USA Big city setting, OK, I exaggerate, yet in all I am not that far off. 

There is a second setting, each system is missing out on exclusive titles, it worked for Nintendo, It worked for Playstation and even Xbox, the exclusive titles have always pushed platform and neither has an overwhelming set of exclusives, which is a shame, yet that might be become the hunting ground in 2022-2023, yet not for now and some of the critics they all seem to agree, Luna is for now seemingly the winner. I agree with their assessment. Google is not showing skin in the game, no commitment, if they stop, the user is in nowhere land and there is no indication that Google is committed, that signal is more clear with Amazon, even as load times are not as fast as with Google, that might merely be a temporary delay, in all I personally had expected more from Google, so to see Amazon win this was a bit of a surprise, and if Amazon has its own share of exclusives, the streaming service might become set and match for Amazon, but let’s be clear, it is too early for that verdict at present. 

It is however a thing of the future, 5G will make it clear and when your local internet provider is upgraded to something serious, it will be a real horserace and to be honest, Amazon is doing a lot better then expected with its stallion Luna, it is close to equal to Google, a level of equality I had not expected, so as I personally see, the one having the more and the better exclusives will win the race, they both have Ubisoft games, so that is not an overwhelming advantage, just like the previous war, the exclusives set the race when the hardware is too close an equal, a stage we saw between Xbox360 vs PS3 and again Xbox One vs PS4, yes personally I see the Sony sides to be superior on a few sides, but for the gamer that was not clear and from that point of view they were close, and in both cases the stage of exclusive games made Sony a winner, a war that Google vs Amazon will see soon enough and whilst we see a level of melancholy with Sonic and other older games, it is the exclusive games that will give a system the game, set and match signal, and I wonder if Google is willing to commit to that, that was voiced by a few critics and I see their point of view, I am not sure if I completely agree, but their points were valid, I reckon that by the end of Q1 2022 the stage will be decently clear, at that point the people will more strongly commit to the
Moon, or to the stage, will I? Not sure, I am happy with my PS5 and in this the exclusives will push me in one direction or the other, as will it be with other gamers as well. 

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Yo clodhopper

Yup that was my finest hour in diplomacy, we’ve all been there. Although I just woke up and I just had a great idea, well, I sort of had the idea before, but it took shape and it is now 03:30, so it must be good. 

You see, I have worked on several parts of the free RPG for Sony (as a response to the act of Bethesda), yet I now have a larger stage for the map, the map is not one map, there will be 5-6 maps, yet with every iteration of the map, the map evolves the map changes the presentation of where you are and what is there, but it does not change what is there. Consider the maps from 14th century and the maps we see now (not Google Maps), there is evolution and I set a stage where we have larger differences. A geologist and an explorer have their own versions of maps, that is how their trade set it up, it is how they evolved their maps, yet in gaming we never did that, so I am making a larger change, and in support of that, I also came up with the option of a new game, or a new game plus, making the game a larger evolution stage. Why?

No one has ever done it before and in that regard the larger stage is set. There will also be a cartography shop, run by no one other then Miss Beth Esda (sorry Christopher, I just had to go there). I will tell you later about New Game Plus, because this one is one that is also new, but the stage is that it still needs a little work. 

So as we barge through the land (clodhopping), and as we look towards the sky on where we have to go, I see options I had never contemplated before. We can push boundaries on what we perceive we know, but what happens when the darkness is actually a void, a place where we merely stop being? So as we step in and out of the void, we set a new registration, one that Skyrim but not to the degree that they could have seen it, and my vibe merely picked up on the missed opportunity. It will be some work to set the stage to a larger frame, and it will take a decent amount of brooding, but I think I have an idea how to proceed on it and I will keep you informed. Still there is more, I wrote about it earlier, and as I considered the ideas I had in a new version of ‘Murder on the Zinderneuf’, I considered a different stage to the game, yes it is based on that game, but so different it is no longer the same game, and as I considered the game Clue, perhaps you have played it, so what happens when the corner rooms no longer have secret doors, but on a higher level they have doors that lead to another part of the Hindenburg? In addition to that, there will be a stealth and a deception element to the game. Linking that game to achievements in another game. If the new ‘Murder on the Zinderneuf’ is an evolution of Clue, we could also have an evolution of Hotels, or Monopoly. If this is a Google Stadia setting, then the people would have access to both games, so what happens that relics found on the Hindenburg will unlock new options in Hotels, and Hotels opens up options in ‘Murder on the Zinderneuf’? The options are all cosmetic, but they are nice options to find. It is not completely new this approach, but it was seldom trodden and as such, I think it is important to set that stage. The gamer loves any game more if we offer something that they never had before and a cloud gaming solution like Google Stadia (or Amazon Luna) will need to reconsider and re-evaluate what they have, what they think they have and what could be made possible. You see cloud gaming can only exist if people have long term commitments to that setting, a new Ubisoft game is not going to do it, Nintendo is figuring it out, as I see it the long term commitment that gamers have with Animal Crossing: New Horizons show me to be correct, and the amount of gamers that are ‘addicted’ to that game doubly so. 

There is even a larger stage to the RPG that I am only now trying to figure out, it is a new setting in conversations and in localisation, and the setting that it has never been done before is making me happy. Consider that Ubisoft lost 15% of its value over a period of 30 months, and I now show that I have the inside track on solutions that they never were able to innovate, I think that I am on the right track, now, that does not mean that I am better than them, I am merely more willing to drive innovation, is that not what gaming was all about in the past? 

Why have we become so driven to ‘highest graphics’ and ‘coolest effects’, look at Nintendo and watch where that happens (it does not) and still they beat the most powerful console in the world (the Microsoft contraption), as such we need to consider what we could be able to achieve, not merely what some marketing type tells us what great is. We can decide for ourselves what great is and it tends to be the game that baffles us (God of War for example) and a long list of baffling games, and in all this where are some of the creator? They are merely pushing out more of the same and they market it as innovative new, but tell me, which franchise has truly delivered innovation in gaming? 

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Destined to entertain

We all want to be an entertainer, most of us (not all) have that feeling inside of us, the need to be entertaining, our social structures have also pushed it, but in the stage where it is a sort of PC (politically correct) version of that what entertains us, it is in that setting where some of us become actors, some become writers, some become directors and some become game creators. There are a few more options, but the foundation of books, sound and vision have been upon us for centuries, last century vision (movies, TV) was added and about 35 years ago games were added. Yet the setting of games remains new and they too are going through the motions. A stage where they are relying on re-using any wheel instead of inventing a new one. We can agree that there is a stage of sequels that some accept (some do not) but that stage comes with labels and warnings. The God of War has pulled it off 4 times and they did it well, Ubisoft with its Assassins Creed did not, yet from my point of view, they did do a decent job and pulled it off with WatchDogs. Yet these makers have an issue with the story, they forget that the story is the driving factor. It is easiest seen When you compare God of War IV or Mass Effect to the Assassins Creed stories (Unity, Syndicate, Odyssey) you get a first glimmer why the AC range was failing, they had a great thing, they bungled it, then they seemingly fixed it with AC Origins (which was amazing) and then they bungled it. Even now, AC Valhalla is according to some too shallow, to much chasing after something whilst forgetting the Assassins path. I cannot vouch for AC Valhalla as I stayed away from it, but the critique makes sense, and that is before we consider the fixes to bug and glitches. This is why new games like Horizon Zero Dawn are cherished (and it is a really nice game too), or the mere fact that Skyrim is still being played on new consoles 9 years after its release. The story is everything, Ubisoft forgot about that, Bethesda seemingly did not. But this is not about Ubisoft bashing (even though it is entertaining), Bioware is in a similar stage, They messed up ME4, and they now rely on ME1,2,3 to fatten their coffers so that they get a chance at ME5. A setting that is dubious, but if they really fattened the pot and make ME5 a game that breaks the mould, they might pull it off. It is funny, it took me less than 2 hours to think through a sequel all whilst ME4 collapsed. Yet I digress, you see, to become the entertainer you need to be a creator, all whilst silly people at some game companies relied on Business Intelligence, but entertainment cannot be set in that way, you merely get a setting where you try to include everything and in that setting you never satisfy anyone. And as such creation falters (AC Odyssey is a prime example). And a we now see that there are more games coming, that some indie developers are changing the game (Hades), we see that gaming is not dead, but the story mattered and so does game play. 

So as gaming becomes a rather large stage (due to Covid issues) we get to see a new stage where some game developers are losing options and optionally their firm and some shine. And in all this it is not about the highest graphics, That is seen with Animal Crossings: New Horizons. A game that surpasses 20 million copies, which implies that 1 in 2 Switch owners has that game, it is almost unheard of. It shows that gameplay is just a important as the storyline and the fact that this game is a long term game, not something you finish in 100 hours has close to never been done before, and Microsoft (Sony too) are a little bit in the dark, that is why Nintendo is such a competitor. I said it 2-3 years ago and it is coming true, gaming is more than relying on a Business Intelligence analyst, it is a setting where a painter and a storyteller unite to give the traveller a story that this person has never experienced before, and that is what Skyrim and Mass Effect (1-3) delivered on, others did too, so why are some game makers blind to that part?
It took me a day at the most to give the Elder Scrolls, WatchDogs, Mass Effect a sequel on a new storyline, a new creation, so why can’t they do this? OK, there is still an Elder Scrolls coming, but I  made the first design 6 years ago, Mass Effect 4-5, 3 years ago and Watchdogs 4 last year. Now consider that I am a nobody and these high and mighty game designers can’t come up with the goods on several fronts, so what are they missing. How come Nintendo is on the ball, Microsoft forgot what a ball looks like and and Sony is seemingly slipping a fraction, and all this has close to nothing to do with new hardware, games are paintings, the console is a palette and the palette becomes bigger or change shape but the creator adjusts view, adjusts grip and continues.

So in this, and as we see what is coming, what makes them destined to entertain? 

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Greed v Agony: 1-6

We see the set, we see the result, yet we do not understand the equation. The media is mulling it over, it is in despair on what to do. They have so many voices to listen too, producers, executives, stake holders and share holders, none can agree on the story and more precise, most of them are clueless on what the story is. Reuters gives us ‘SolarWinds hackers accessed Microsoft source code, the company says’, the story (at https://www.reuters.com/article/us-global-cyber-microsoft/solarwinds-hackers-accessed-microsoft-source-code-the-company-says-idUSKBN2951M9), gives us plenty, but are they giving us what we need to know? Even as we are told “It is not clear how much or what parts of Microsoft’s source code repositories the hackers were able to access, but the disclosure suggests that the hackers who used software company SolarWinds as a springboard to break into sensitive U.S. government networks also had an interest in discovering the inner workings of Microsoft products as well”, a stage that is a lot bigger than anyone knows, some cyber experts have an inkling of thought on just how bad things got, but they do not know just how bad, because we do not know what was accessed.

Back in Time
So as we consider that on December 13, 2020, The Washington Post reported that multiple government agencies were breached through SolarWinds’s Orion software. So this is when the worm got out, yet I believe that the first instances were early August, I cannot prove this, but that is when the first event took place, they were merely not seen or identified as such. As far as I can tell (through unconfirmed and slightly dubious sources), there was a mapping phase in play and it was in play for weeks. This mapping phase was not contained or limited to the US, or to governmental players. It was also not the first time it happened, but it seems it was the most complete and most successful attempt, and it is about to get a lot worse. You see, people didn’t learn from 9/11, from all these people who went to flight school just to take off and learn how to fly into buildings, they didn’t learn the first time, and they are not learning now (at https://www.youtube.com/watch?v=lZAoFs75_cs), it gets to be funnier, the ethical hacker is topped by another advertisers, offering the same with 75% discount, and would you know it, all these ‘new’ ethical hackers, what are the chances that a few have their own agenda? Now these people are not ready to take over Solarwinds yet, but they are en-route.

A lot of hackers started as ethical hackers and then didn’t end up with a decent job, they had to make ends meet, and would you know it, they had just the education to make that happen. So as they didn’t get high paying positions at Google, Apple or Sun systems, they decided to take the reins themselves. They do have their competitors, people who graduated from London Poly, or Moskovski politekhnicheski universitet an a few others, all having graduates and the world had no positions for them, so they became the new managers of another version of Ransomware, or some other solution. It was only 5 years ago that we saw “Trend Micro released a research paper about sextortion: the means through which cybercriminals obtain compromising personal images or videos of Internet users – which they then hold hostage until their demands have been met” and that was if you were lucky, the idiots that most governments have include idiots that put the national security and defence issues on a USB stick. 

Time flies when greed is in charge
Over the last 5 years we saw an abundance of issues, yet the greed driven idiots all had a bottom line and cost is not part of that bottom line, it is actually against it, that was what some of these executives were screaming. And as things were pushed back quarter after quarter, the setting became that nothing was done, so when SolarWinds was transgressed upon the bulk of all corporations had no issue to see just how screwed they were, the sales people needed their bonus structure and so do the board members, as such there was for the most no defence. And it gets to be worse, even as we all want to blame SolarWinds, we need to realise that anyone with a lack of defence only has itself to blame. This is why I took certain defence matters into my own hands and even as they are not perfect, it beats no defence at all. When the Telecom Companies start to scream murder because usage is out of control and the numbers start showing that 100,000 people used 200 GB, all whilst the numbers showed that for the most the average of 50 GB, we will see another issue, the loss of telecom data and more important, our financial records will not match up, and at that point you will see a stage where our data is up for sale and there are plenty of interested parties who want that data. A setting of 5 servers that can be used multiple times and 25 customers all willing to pay $10,000 for the usage records of 100,000-350,000 people, and after the financial data is aggregated, they can collect a lot more from another 40 customers. It boils down to $250,000 for a month of work, and that is merely one segment, once these people hit companies (especially those with underfunded IT departments), The numbers will add up larger and faster, especially when IP data is made available, by the time the companies learn just how intense the pull of data was it will be too late and for the most the global police settings will not be able to cover it, the US has an FBI who can get to the matter to some degree, but they still think that North Korea did the Sony gig, so I am not holding my breath on that one. And that is before they realise that I devised another setting that explains the inside job part and I found a new way of exporting that data, which took less than an hour, the shareholders who needed a patsy in North Korea are that much in the dark at present and for the last 7-9 years actually.

So whilst the sales people are in the push for revenue, I reckon that only the companies that have a CTO on their board of directors will have a decent chance, the rest is cannon fodder, it is basically that simple.

The greed drive looks that good, but in reality they are losing 6:1 at present, SolarWinds is merely showing the agony that is out there, it is ABC News that gives a much larger timeline, with ‘Malware may have been installed in June’, which does give voice to my timeline, but it is not enough, we see the larger stage with “the hackers piggy-backed on the company that made software running on hundreds of thousands of corporate and government networks” and in all this, where was the security of SolarWinds? I believe that the damage is much larger and the players just do not know what to trust and who to trust, and that will stay with them for the larger extent of 2021, implying that their systems will not be properly cleaned for a much larger time, because they look at the larger setting, but this pass over will hit EVERY system, and it will hit a few systems in different ways, because they will get found out in a few ways, but not in all ways and that is why the agony score is so high and all this before someone realises that their cloud system could be just as infected and that is another piece of cake entirely, one that does not clean up so easily. 

So whilst we see the trivialisation of “it says patient information was not stolen” or “there was nothing to suggest customer data had been accessed”, it is the basic defence of any company or government organisation, but in reality they are decently clueless on what data was accessed and how it was copied or positioned in a place they can get to. For example it might not show, but when you realise that a person was using 12-17 GB of data during the day, so why is that person’s account using this data on his sick day? Odd is it not? There are a few more examples, but I let you simmer on this, because 2021 has a few more surprises for all of you, perhaps for me too.

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An optional ignored path

It happens, we sometimes overlook it and it is not a bad thing, or an evil thing, it just happens. In the last week I have seen so many stories on Cyberpunk 2077 and the bugs that I wonder (after laughing on some of the Tik Tok issues), did we forget something? Some other articles made mention of this, as such, I am not alone, but for me this morning started when I looked into the Cyberpunk 2077 art book and saw what most forget, or optionally ignore.

Cyberpunk is a massive achievement. Yes, CDPR (CD Project Red) needs to be scolded for the bugs, but they did something incredible. They created a world, a world that only existed in the mind of William Gibson, who created cyberpunk with Neuromancer. The book is filled with game advertisements that set the tone “Real Water, only 99E$ /Gallon” with really small print disclaimers, yet the foundation is there, Cyberpunk is more than merely a game, it is close to a real sandbox where we see a new level of quality gaming (without the bugs), the art shows the people, the weapons, the ammo, the transports, it is more than nextgen, it is actual newgen, it is an attempt (so far not completed, or achieved) that sets Cyberpunk 2077 apart from all others and with the choices you make, you will be able to play, play again and play again, never being bored, because there are so many outcomes, options and choices to make. A game any developer could be proud of. The car brands, all new, but founded on brands and brand approaches to cars we see now, Herrera (Jaguar), Thorton (Tesla), a dozen brands all linking to what was, giving us what might be and the art never stops amazing, that is what we see and CDPR almost succeeded, so when the patch comes that changes it all, those who let go of their game will not be happy, I get it, they feel unhappy and they have every right to be, but I saw more, I will never let go of this game, it shows a world that William Gibson dreamed of and now the PS4/PS5 and its Microsoft equivalent get to show what could never be shown before. When the game is finally done, it ill be the greatest race towards VR that any game had ever achieved and then some. I just went through 192 pages of art, cyber advertisements and I see that CDPR did something wholly amazing and unequalled, when they get it right, they will surpass Witcher 3 by a fair amount and I never expected that to be possible. A (sort of) sandbox game that sets a new stage, because you can select stages to focus on, making the missions and optionally the outcome a different one, Net Running, Edge Running, Thuggery, corporate tools, the options are there and we limit or open to selections, something Bethesda never achieved (not their fault), so even as I understand ‘CD Projekt May Face Class Action Lawsuit From Investors’, where we learn that the attorney looking into the lawsuit is also an investor, we see a different stage, here we accept that CDPR is not proven innocent and that they might face issues, yet what all the shouters around the non-success at present fail to see is that this game is so much bigger than anyone saw coming, I wonder what would take the setting to be a successful one. In the first, just like I slapped Ubisoft, CDPR should not have released the game in this form, I will hold onto it, but I understand that others might not and that is a choice we all need to make, but the art book (I have the hint guide as well) shows that this game is more than some path walker, the makers tried to make something never seen before and if they fix the issues, they will do that and Cyberpunk 2077 will get a new narrative that ill hold for years and others will try to get close to this achievement, optionally forever failing. The difference with Ubisoft is that Ubisoft makes a new iteration (Breakpoint, AC Unity, AC Odyssey, AC Valhalla) and blows it, CDPR did something we had never seen before and blows it too, but the premise is already different. Ubisoft merely made version X, CDPR made version 0.8 and it is so much more than anything we had ever seen.

Yes, not ignoring the bugs, but beyond that is something new, something beautiful, beyond Ubisoft was merely more of the same and I expect that they will make the same mistake in FarCry 6. Yet when we see the Malorian Arms in Cyberpunk, we see something Heckler & Koch wishes that they had designed it. And all this and more is all over Night City, which is massively big. No matter how we slice it, and some will focus on the bugs, and I get it, they are there, what is also there is a diamond in the rough, a diamond unlike we have ever seen before, I just hope that enough will see that soon enough (after the new patches) to turn the tide around for CDPR, as fr as I can tell, even as I am happy to present, they might have been better off announcing a delay until February 2021. It might have been the best course of action for them at present.

One thing, and they might do it to make up to the gamers (if William Gibson agrees), get one of his stories, for example Neuromancer, or Johnny Mnemonic into the game and each chapter the gamer finds will opt for some skill enhancement, just an idea.

So at present, I merely did the intro, because I want to avoid the bugs and I am happy to wait, what I have seen clearly shows pure greatness (well the bug free edition anyway), it is a path some are ignoring and that is not their fault, or their shortcoming, it is their choice, and the bugs as they are makes whatever choice they make a valid one, I recognise that, yet after so much gaming mediocrity, I prefer to wait until there is a final version. As I see it definitely beats another iteration of Assassins Creed or Far Cry, yet not Watch Dogs, that one, apart from some glitches, they really got right.

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Once more for the whiners

It started in 2018 when I wrote “A certain play performed by adjusting to the notion of stupid and short sighted whilst the captains of industry have been getting their A-game in gear and others never did. It is merely another stage of the impact of iterative exploitation and profit founding, that whilst Huawei, Google, Apple and Samsung are no longer going iterative, they are now making larger leaps over the next 5 years as they want the largest slice of 5G pie possible and in an iterative setting the others can catch up and that is where we see the clash, because these hardware jumps will also prevail in software and data jumps and some players are in no way ready to play that game”, there was a malleable situation that came to fruition 2 years later. I saw it coming, and whether it was Google Cloud, Microsoft Azure, or Apple iCloud (that selfish title), one would reap the benefits. Of course there will always be the negative shouts (on how nut I am), yet less than one hours ago, we see Reuters give us ‘Aramco to bring Google Cloud services to Saudi Arabia’, a stage that was always going to happen and it serves my IP as well, so I merely have to wait, like a spider in the middle of his web. Two years of anticipation about to pay off massively. The article came as ‘Clueless to the end’ on that October 12th and now we get the setting where Microsoft and Apple are basically second to all. 

So as we now see “Aramco said Saudi Arabia is being added to the global network of Google Cloud Platform regions, as part of a strategic alliance agreement signed between the company and Google Cloud this month”, this also means that it can test apps in 5G at full speed in a national setting, implying that the advantage of Google makes more and more headway, this is not about the foresight of Google, it is for the most the lack of foresight to all the other players that scream that they are treated unfair and the large tech companies must be broken up, here we see a stage I foresaw 2 years ago, several people were all up in arms how I didn’t see it right, larger tech companies in a lack of action and here is the advantage that Google now has, and more importantly well deserved has.

So when we see the New York Times 21 hours ago and see in one part ‘The Antitrust Case Against Big Tech, Shaped by Tech Industry Exiles’, as well as “Regulators are relying on insiders like Dina Srinivasan, who left her digital ad job after concluding that “Facebook and Google were going to win and everybody else is going to lose.”” We see a stage of people in  stage of whatever (aka: lack of insight), this is further set in “before she became an antitrust scholar whose work laid the blueprint for a new wave of monopoly lawsuits against Big Tech, Dina Srinivasan was a digital advertising executive bored with her job and worried about the bleak outlook for the industry, which is great, because as she was looking at the bleak prospect I came up with a new piece of IP for 5G, and it is something she could have thought of, but no she didn’t and now I have it (and she does not), so does it make me a genius and her average, or me creative and she a mere advantage seeker with no prospects to advance over, I would like to think it is one, but reality will probably set me in camp two. As such a larger stage is not merely the lack of foresight, it is a whole range of people in a stage of seeing what Google can come up with and how it fits their need for profit seeking, something that was decently clear in every attack on Google and its three tech accompli, a stage that the media milks but seemingly does not care to understand, but that is my take on the matter. As such, does Google matter, or was Google always the martyr? I think both, but the advantage seekers wanted google to suffer their non profits (they call them losses). Yet the stage is seen as per today that these players never looked beyond the length of their nose (we are excluding Pinocchio and Cyrano de Bergerac from consideration). Or in the language of Sergey Brin (Google’s own Papa Smurf), If we smurf what we smurf all the smurf, the smurf we smurf will be better than any other smurf.

So as we see (at https://www.nytimes.com/2020/12/20/technology/antitrust-case-google-facebook.html) “With no background in academia but an insider’s understanding of the digital ad world and a stack of economics books, she wrote a paper with a novel theory — that Facebook harmed consumers by extracting more and more personal data for using its free services”, no one is considering that whilst she had the advantage she was quiet, when the advantage went away she started to cry (well sort of) and now we see “she argued in another paper that Google’s monopoly in advertising technology allowed for the type of self-dealing and insider trading that would be illegal on Wall Street”, yes that is what the whiners say (as I put it with diplomatic eloquence), yet the truth is that there are two stages, what the people want, what WE seek and what advertisers push WHAT THEY THINK WE WANT, two very different settings and as they REFUSED to listen, because it was not a contribution to their bottom line, and as some of these digital weavers left things unsettled in 1995-1998 Google had an option and created a search system, one that simpleminded people could not conceive, in addition, in 1998-2000 the digital advertisement players sat on their hands, on their asses and kept on faltering, because their short sighted approach was making them rich and in 2000 Google Adwords came and changed it, they actually LISTENED to those who needed advertising and gave them options and choices, something the others never did, they had the conceited approach like the yellow pages and we merely had to shut up and pay the bill, Google Adwords gave options and choices and a massive way for us not to be taken advantage off, we only paid one cent more than the one before us, so if number 4 paid $0.37 for an advertisement, number three paid $0.38 (regardless of bid), number two paid $0.39 (regardless of bid) and number one, el jefe de advertencia paid $0.40 (regardless of bid), that as something the others NEVER offered.

So cry me a river, now Google Cloud is also in Saudi Arabia (via Aramco) and hopefully son my system will deploy for consumers and small businesses, all whilst the whiners say they are treated so unfair, I got an optional entire technology arm launched, so how we consider “they can articulate the specifics of what they worry about”, which they are allowed to do, but in that same time I came up with a new 5G technology, at that point, are the whiners really helping us, or stopping us from reaching innovative greatness, merely because they cannot fathom the options?

So whilst w might notice ‘The Facebook Antitrust Case Is a Vital First Step. But More Needs to Happen’ and accept words of a Smoking Gun, is there an actual progress by these whiners? Let’s not forget they were at the helm and let it slip, these executives were riding high and falling asleep whilst Chinese companies hungry for that much revenue are waking up and nipping at everyones heels. This might be a good thing, but those same whiners complaining about actual innovators is taking it one step too far, and as I am showing, that progress started to come in 2018, now that the Google Cloud is going there the others will wake up and wonder why they never thought of it. Well, I can tell you, it was the lack of vision that did not get you to Vision 2030, which was launched well over to years ago.

So there!

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Not for minors

OK, this is not the most subtle article I have ever written, but at times subtle just doesn’t do the story any justice, it happens. So this is a question to parents “If you have a daughter between 22-32, and she looks like Laura Vandervoort, Olivia Wilde, or Alexina Graham. Can I please fuck the bejesus out of her vagina?” To be honest, I don’t really need to, but it has been a while, so there. 

Are we all awake now? So consider ‘Facebook and Apple are in a fight. Your browsing history is in the middle’ (at https://www.nbcnews.com/tech/tech-news/facebook-apple-are-fight-your-browsing-history-middle-n1251612), apart from all the hackers getting access through Microsoft, we see another stage develop. The headline might not get you on board, so perhaps the by-line will “Facebook on Thursday ran its second full-page newspaper advertisement in as many days, attacking Apple’s plans to tell iPhone and iPad users when apps are tracking them online”, which implies that Facebook does NOT want you to know that apps are tracking your every move, and Apple does. It seems to me that Apple is in a stage to put awareness and security at the centre of your digital life, Facebook not so much. Now, I have no problems with Facebook keeping track of my actions ON FACEBOOK, but dos their ‘free’ service imply that they are allowed to do that anywhere I am? I believe that this is not the case and the money Facebook is getting is starting to feel tight around my digital profile, their actions had already made it important to delete Facebook software from my mobile phone (it was draining my battery), but the stage is larger and that is seen in the NBC News article (and a few others too).

So as the quote “Facebook on Thursday ran its second full-page newspaper advertisement in as many days, attacking Apple’s plans to tell iPhone and iPad users when apps are tracking them online” is given, how many of you are considering the following:

  1. A full page ad in the newspapers is pretty expensive.
  2. Facebook is seemingly untouched that multiple apps are following us.
  3. We are seemingly not allowed to know all the facts!

This is the big one “attacking Apple’s plans to tell iPhone and iPad users when apps are tracking them online”, so why are we not allowed to know what is being done to us, that we are being followed in a digital way and Facebook does not want us to be aware? This is where we see my (not so) subtle hint regarding your daughter and “fuck the bejesus out of her vagina”, how many fathers will be slightly less than enthusiastic? I get it, your little princess (your consenting and adult) little princess needs a knight on a white horse and always bring flowers and chocolates, have honourable intentions and to set your mind at ease keeps your daughter a virgin until the day she marries. It is not realistic, but parents are allowed to be overly protective of their princes and princesses. Yet Facebook seemingly does not want you to be in that park, they want you to be unaware of what is going on, and Apple drive it to the surface. So when we see “Apple is planning to roll out a new feature on its devices that will alert people when an app such as Facebook is trying to “track your activity across other companies’ apps and websites.” People will have options such as “Ask App not to Track” or “Allow.””, they did something really clever, if Microsoft (after they resolve all their hacks) does not follow suit, Microsoft stands to lose a massive slice of the consumer pie and that will not make them happy. I for the most am completely on the Apple side when we see “Users should know when their data is being collected and shared across other apps and websites — and they should have the choice to allow that or not”, I personally am realistic enough to see that Apple has an additional side to this, not sure what yet, but this is about a lot more than mere advertisements, I am however not too sure about what that is. When we see “Facebook uses data such as browsing history to show people ads they’re more likely to want to see, and to prove to marketers that its ads are working”, we need to realise that I would have no issues with any link opened within Facebook towards whatever we were going to in any advertisement. For example, if Facebook opens up a browser window, within Facebook and tracks the clicker, I would not completely be opposed to it, but Facebook realises that the data it I tracking is a much larger stage and I feel that this is not merely about “prove to marketers that its ads are working”, I believe that these trackers keep tabs on a lot more, keep tabs on what we do, where we do it and how we do it. I believe that it is a first step in the overly effective phishing attacks we face, Facebook might not be part to that, but I reckon the phishing industry got access to data that is not normally collected and I personally believe that Facebook is part of that problem, I also believe that this will turn from bad to worse with all the ‘via browser gaming apps’ we are currently being offered. I believe that these dedicated non console gaming ‘solutions’ will make things worse, it might be about money for players like Epic (Fortnite), but the data collected in this will cater to a much larger and optionally fairly darker player in this, I just haven’t found any direct evidence proving this, in my defence, I had no way of seeing the weakness that SolarWinds introduced. It does not surprise me, because there is always someone smarter and any firm that has a revenue and a cost issue will find a cheaper way, opening the door for all the nefarious characters surfing the life of IoT, there was never any doubt in this.

And in this, it was for them NEVER directly about the money, in this look at the ‘victims’:
The US Treasury Department, The US Department of Commerce’s National Telecommunications and Information Administration (NTIA), The Department of Health’s National Institutes of Health (NIH), The Cybersecurity and Infrastructure Agency (CISA), The Department of Homeland Security (DHS), The US Department of State, The National Nuclear Security Administration (NNSA) (also disclosed today), The US Department of Energy (DOE) (also disclosed today), Three US states (also disclosed today), City of Austin (also disclosed today) (source: ZDNET). It was about the information, the stage of a more complete fingerprint of people and administrations. It gives the worry, but it also gives the stage where we can see that Apple has a point and we need to protect ourselves, because players like Microsoft will not (no matter what they claim). In this I name Microsoft, but they are not alone, anyone skating around margins of cost are potential data leaks and that list is a hell of a lot larger than any of us (including me) thinks it is.

So whilst we look and admire the models, actors and actresses and we imagine whatever we imagine, consider that they are not a realistic path, a desirable one, but not a realistic one and that is the opening that organised crime needs to claimingly give you ‘access’ to what you desire whilst taking your data. It is the oldest game in the book, all wars Arte based on deception and you need to wake up, the moment your data is captures and categorised you are no longer considered an interesting party, you are sold and they move onto the next target. So whilst you get trivialised, consider that Apple has a plan, but whatever they plan, it seems you are better off on that side, than the one Facebook is planning. When was the last time that you were better off staying in the dark on what happens to your data, on what happens when others keep tabs on you?

And in this consider “Facebook is making a last-ditch effort to persuade Apple to back off or compromise with industry standard-setters.With offline ads in newspapers such as The Washington Post and The Wall Street Journal, the social networking company is trying to rally to its side the millions of small businesses who buy ads on Facebook and Instagram”, so in that quote where do we see any consideration on the people or us as the consumers? When we see “millions of small businesses who buy ads on Facebook and Instagram” where is the consideration that they should have for the customers who walk into their business? When you get in any shop what do you hear? How can I be of service? Or do you hear: What do you want? I let you consider that whilst you consider the position Facebook needs to have and consider that non digital advertisement never kept track of what other newspapers you were reading. 

We seemingly forgot that there is a price for the presence of IoT, Apple is making us aware of that. I am not silly enough that Apple is holier than though, but at least they created the awareness and the greed driven players are not looking too good today, are they?

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